JP2023169996A - Information providing device, information providing method, and information providing program - Google Patents

Abstract

To provide an information providing device, a method and a program which give a user another opportunity to draw a lot, in consideration of the user's advantage and a service provider's advantage.SOLUTION: An information providing device transmits screen information indicating a screen in predetermined service to a terminal device. This screen allows for a first lottery in which there is possibility of winning for a predetermined lottery object. The information providing device is further configured to, when a result of the first lottery in the screen displayed on the terminal device on the basis of the screen information indicates not-winning of the predetermined lottery object, transmit operation element display instruction information indicating instructions of display of an operation element used for operation for displaying advertisement, to the terminal device, and when the advertisement is displayed on the terminal device by the operation of the operation element displayed on the terminal device on the basis of the operation element display instruction information, transmit lottery result display instruction information indicating the instructions of the display of the result of a second lottery in which there is the possibility of winning for the predetermined lottery object, to the terminal device. The second lottery is performed after the display of the advertisement.SELECTED DRAWING: Figure 2

Description

The present invention relates to a method that allows users to draw lots online.

Conventionally, services have been provided from various sites through networks such as the Internet. Examples of such sites include online shopping malls, reservation sites, point sites, and the like. At these sites, various attempts are being made to encourage users to use the services and improve the frequency of use. One example of this is to enable a lottery on the site, and to give a benefit to a user if he or she wins the lottery.

For example, in Cited Document 1, when a user visits a store and stamps are aligned in one row of the nine squares of the store that is the target of the stamp rally on the stamp rally sheet, a lottery process is performed and a lottery is drawn. It is disclosed that if the user wins, a discount coupon is given to the user.

Japanese Patent Application Publication No. 2014-191608

In order to attract more users to the service, it may be worth considering giving users who did not win a lottery a chance to draw the lottery again. However, simply increasing the number of lottery draws will result in a considerable amount of profit for users; It may not get as big as it should.

The present invention has been made in view of the above points, and an example of the problem is to make it possible to give the user another chance to draw a lottery, taking into consideration the interests of the user and the interests of the service provider. The purpose of the present invention is to provide an information providing device, an information providing method, and an information providing program.

In order to solve the above-mentioned problem, the invention according to claim 1 transmits screen information, which is a screen within a predetermined service and shows a screen in which a first lottery is possible where there is a possibility of winning a predetermined lottery object, to a terminal. screen information transmitting means for transmitting to the device; and when the first lottery result on the screen displayed on the terminal device based on the transmitted screen information indicates that the predetermined lottery target is non-winning, an advertisement is sent. an operating element display instruction information transmitting means for transmitting operating element display instruction information indicating an instruction to display an operating element used in an operation for displaying to the terminal device; When the advertisement is displayed on the terminal device by operating the operation element displayed on the terminal device, the predetermined lottery object is a second lottery in which there is a possibility of winning the advertisement. The present invention is characterized by comprising lottery result display instruction information transmitting means for transmitting lottery result display instruction information indicating an instruction to display the result of the second lottery performed after the display to the terminal device.

According to this invention, when a user does not win a predetermined lottery target in the first lottery in a predetermined service, an operation element for displaying an advertisement is displayed. When the user operates the operation element, a second lottery is performed and the lottery result is displayed. This allows the user to draw the lottery again, while the provider of the predetermined service may be able to earn profits by displaying advertisements. Therefore, it is possible to give the user another chance to draw the lottery, taking into account the user's interests and the service provider's interests.

In the invention according to claim 2, the advertisement includes a video, and the lottery result display instruction information transmitting means is configured to display the video until the end of the video whose playback is started by operating the operation element. When the lottery result display instruction information is reproduced, the lottery result display instruction information is transmitted.

According to this invention, the result of the second lottery is displayed when the video included in the advertisement is played to the end. Therefore, the user can be motivated to watch the video to the end in order to get another chance to win the lottery.

In the invention according to claim 3, advertising information indicating the advertisement is transmitted from a predetermined advertising device to the terminal device, and the terminal device transmits the advertisement information based on the advertising information transmitted from the advertising device. Displaying an advertisement, the transmitted operation element display instruction information is advertisement request information indicating a request for the advertisement in response to the operation of the operation element, and terminal identification information for identifying the terminal device. further indicates an instruction for transmitting advertisement request information including: When the advertising information is transmitted from the advertising device to the terminal device and the advertisement is displayed, the terminal identification information included in the advertising request information is received from the advertising device. The lottery result display instruction information transmitting means further comprises a terminal identification information receiving means, and when the terminal identifying information is received by the terminal identifying information receiving means, the lottery result display instruction information transmitting means transmits the terminal device identified by the received terminal identifying information. The lottery result display instruction information is transmitted to the lottery result display instruction information.

According to this invention, when a user operates a displayed operation element, the terminal device transmits advertisement request information to the advertising device. This advertisement request information includes terminal identification information that identifies the terminal device. When the advertising device sends an advertisement to the terminal device in response to receiving advertisement request information, and the terminal device displays the advertisement, the advertising device transmits the terminal identification information received from the terminal device to the information providing device. Send to. The terminal identification information transmitted from the advertising device indicates the terminal device of the user who displayed the advertisement among the users who did not win the predetermined lottery target in the first lottery. The information providing device causes the terminal device identified by this terminal identification information to display the lottery result of the second lottery. Therefore, it is possible to appropriately identify the user's terminal device that is the target of the second lottery.

In the invention according to claim 4, the terminal device stores a cookie including the terminal identification information and is transmitted from the terminal device to each of the information providing device and the advertising device, and The result display instruction information transmitting means transmits the lottery result to the terminal device that has transmitted the cookie containing the same terminal identification information as the terminal identification information received by the terminal identification information receiving means to the information providing device. It is characterized by transmitting display instruction information.

According to this invention, the terminal device stores a cookie including terminal identification information. For example, because the information providing device and the advertising device share a common domain, the cookie is sent to the information providing device and the advertising device. Therefore, the advertisement request information transmitted from the terminal device to the advertising device may include terminal identification information, and the request transmitted from the terminal device to the information providing device may include terminal identification information. Therefore, the information providing device is able to identify the terminal device of the user who is the target of the second lottery based on the terminal identification information transmitted from the advertising device and the terminal identification information transmitted from the terminal device. can.

In the invention according to claim 5, the advertising device associates the display history of web pages displayed on the terminal device through advertisements transmitted from the advertising device to the terminal device in the past with the terminal identification information. and the advertising device transmits the information to the terminal device based on the display history stored in the advertising device in association with the terminal identification information included in the advertisement request information transmitted from the terminal device. Characterized by determining advertising.

According to this invention, the advertising device associates the history of the advertiser's web page displayed on the terminal device through the advertisement transmitted from the advertising device and displayed on the terminal device with the terminal identification information of the terminal device. memorize it. Then, the advertising device determines the advertisement to be transmitted based on the display history. Therefore, it is possible to display advertisements on the terminal device according to the user's browsing behavior.

The invention according to claim 6 provides user identification information for identifying a user of the terminal device, the user identification information being input by the user in order to use the predetermined service to be received from the terminal device. information receiving means; storage control means for storing the received user identification information and the terminal identification information in a storage means in association with each other; 2. If the lottery result indicates a win for the predetermined lottery target, the user identified by the user identification information stored in the storage means in association with the terminal identification information received by the terminal identification information receiving means. The present invention is characterized by further comprising: a granting unit that executes a process of granting the predetermined lottery object to the person.

According to this invention, user identification information of a user who uses a terminal device and terminal identification information of that terminal device are stored in association with each other. When terminal identification information is transmitted from an advertising device, user identification information of a user who uses the terminal device is specified based on the terminal identification information. Therefore, it is possible to appropriately identify a user who has won a predetermined lottery target and to assign the user the predetermined lottery target.

According to a seventh aspect of the invention, a user of the terminal device is identified in another service different from the predetermined service using the same user identification information as the user identification information, and the advertising device Based on the user identification information associated with the terminal identification information included in the advertisement request information, the advertising device acquires the user's action history in the other service, and the advertising device and determining the advertisement to be transmitted to the terminal device.

According to this invention, in addition to the predetermined service, there are other services that can be used using the same user identification information as the user identification information used in the predetermined service. The history of user actions within a service is generally managed in association with user identification information. Therefore, the advertising device acquires the user's behavior history in other services based on the user identification information associated with the terminal identification information transmitted from the terminal device. Then, the advertising device determines the advertisement to be transmitted based on the behavior history. Therefore, it is possible to display an advertisement on the terminal device according to the user's behavior in a service different from the predetermined service.

In the invention according to claim 8, the advertisement includes a moving image, and the advertisement transmitted from the advertising device to the terminal device is arranged so that the advertisement is transmitted from the advertising device to the terminal device at the end of the moving image whose reproduction is started by operating the operating element. The advertisement is such that when the video is played back, the terminal device sends playback completion information indicating that the playback is completed to the advertising device, and the advertising device When the reproduction completion information is received from the terminal device, the terminal identification information is transmitted to the information providing device.

According to this invention, when the terminal device plays back a video included in an advertisement to the end, it transmits playback completion information to the advertising device. Upon receiving the reproduction completion information, the advertising device transmits the terminal identification information to the information providing device. Therefore, the user can be motivated to watch the video to the end in order to get another chance to win the lottery. Furthermore, it is possible to specify the terminal device that played the video to the end.

According to a ninth aspect of the invention, the lottery result display instruction information transmitting means makes the winning probability of the predetermined lottery target in the second lottery higher than the winning probability of the predetermined lottery target in the first lottery. It is characterized by

According to this invention, the winning probability of the predetermined lottery target in the second lottery is higher than the initial winning probability. Therefore, it is possible to give the user a stronger motivation to view the advertisement.

The invention according to claim 10 provides user identification information for identifying a user of the terminal device, the user identification information being input by the user in order to use the predetermined service to be received from the terminal device. The lottery result display instruction information transmitting means further includes information receiving means, and the lottery result display instruction information transmitting means identifies the user using user identification information that is different from the predetermined service and that is the same as the received user identification information. If the usage status of the other service by the user satisfies a predetermined condition, the probability of winning the predetermined lottery target in the second lottery is made higher than the probability of winning the predetermined lottery target in the first lottery. .

According to this invention, in addition to the predetermined service, there are other services that can be used using the same user identification information as the user identification information used in the predetermined service. Then, when the usage status of other services by the user satisfies the predetermined condition, the probability of winning the predetermined lottery target in the second lottery increases. Therefore, the user can be encouraged to use other services so as to satisfy the predetermined conditions.

The invention according to claim 11 is characterized in that the predetermined condition is that the degree of use of the other service by the user is equal to or higher than a predetermined degree.

According to this invention, when the degree of use of other services is equal to or higher than the predetermined degree, the probability of winning the predetermined lottery target in the second lottery increases. Therefore, the use of other services can be promoted.

A twelfth aspect of the invention is characterized in that the second lottery includes a plurality of lots in which each of the predetermined lottery targets has a possibility of winning.

According to this invention, by performing a plurality of drawings as the second drawing, it is possible to substantially increase the winning probability.

In the invention according to claim 13, the second lottery includes at least a third lottery and a fourth lottery, and the lottery result display instruction information transmitting means is configured to transmit the lottery result display instruction information when the advertisement is displayed on the terminal device. transmitting the lottery result display instruction information indicating an instruction to display the result of the third lottery, and when the result of the third lottery indicates a non-winning of the predetermined lottery target, transmitting an instruction to display the result of the fourth lottery; The lottery result display instruction information shown in FIG.

According to this invention, if the user does not win the predetermined lottery target as a result of the lottery after the advertisement is displayed, a further lottery is performed. Therefore, it is possible to substantially increase the probability of winning, and it is also possible to appropriately adjust the profit obtained by the user.

The invention according to claim 14 provides an information providing method executed by a computer, which includes screen information indicating a screen in a predetermined service that allows a first lottery with a possibility of winning a predetermined lottery target. , a step of transmitting screen information to a terminal device, and when the result of the first lottery on the screen displayed on the terminal device based on the transmitted screen information indicates that the predetermined lottery target is non-winning; an operation element display instruction information transmitting step of transmitting operation element display instruction information indicating an instruction to display an operation element used in an operation for displaying an advertisement to the terminal device; If the advertisement is displayed on the terminal device by operating the operation element displayed on the terminal device based on the second lottery, the predetermined lottery target has a possibility of winning, The present invention is characterized in that it includes a step of transmitting lottery result display instruction information to the terminal device, the lottery result display instruction information indicating an instruction to display the result of the second lottery performed after displaying the advertisement.

The invention according to claim 15 transmits screen information, which is a screen within a predetermined service and in which a first lottery is possible for a predetermined lottery target, to a terminal device. an information transmitting means, and an operation for displaying an advertisement when the result of the first lottery on the screen displayed on the terminal device based on the transmitted screen information indicates that the predetermined lottery target has not been won. an operating element display instruction information transmitting means for transmitting operating element display instruction information indicating an instruction for displaying an operating element used in the terminal device to the terminal device; and a display device configured to display the operating element display instruction information on the terminal device based on the transmitted operating element display instruction information. If the advertisement is displayed on the terminal device by operating the operation element that has been selected, the second lottery, which has a possibility of winning the predetermined lottery target, and which is performed after the advertisement is displayed. 2. The present invention is characterized in that it functions as a lottery result display instruction information transmitting means for transmitting lottery result display instruction information indicating an instruction to display the lottery results to the terminal device.

According to the present invention, it is possible to give the user another chance to draw a lottery, taking into account the user's interests and the service provider's interests.

1 is a diagram illustrating an example of a schematic configuration of an information communication system S according to an embodiment. It is a figure showing an example of screen transition. An example of a lottery page where a lottery start button is displayed is shown. An example of a lottery-enabled page on which advertisement display operation elements are displayed is shown. An example of a page where you can draw a lottery while a video is being played is shown. FIG. 1 is a block diagram showing an example of a schematic configuration of a point mall server 1 according to an embodiment. 2 is a diagram showing an example of contents stored in a database in the point mall server 1. FIG. FIG. 2 is a block diagram illustrating an example of a schematic configuration of an advertisement server 2 according to an embodiment. 3 is a diagram showing an example of contents stored in a database in an advertisement server 2. FIG. 2 is a diagram showing an example of functional blocks of the system control unit 11 of the point mall server 1. FIG. 2 is a diagram illustrating an example of functional blocks of a system control unit 21 of an advertisement server 2. FIG. FIG. 2 is a sequence diagram illustrating an example of the operation of the information communication system S according to an embodiment. FIG. 2 is a sequence diagram illustrating an example of the operation of the information communication system S according to an embodiment. 1 is a diagram illustrating an example of a schematic configuration of an information communication system S according to an embodiment. 5 is a diagram showing an example of contents stored in a database in the service providing server 5. FIG.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. The embodiment described below is an embodiment in which a lottery is enabled in a point mall that is a website that provides a service for users to accumulate points that can be used in a predetermined point program. Note that websites or services that allow lottery drawings are not limited to point malls. For example, online shopping malls, flea markets, online supermarkets, accommodation reservation sites, competition facility reservation sites, beauty facility reservation sites, public competition voting ticket sales sites, online banks, online securities, or other websites. Alternatively, a lottery may be available for services, etc. Lottery is also called lottery. For convenience, the lottery is sometimes referred to as a "lottery".

[1. First embodiment]
[1-1. Information and communication system configuration]
First, the configuration and functional outline of the information communication system S according to this embodiment will be explained using FIG. 1. FIG. 1 is a diagram showing an example of a schematic configuration of an information communication system S according to this embodiment.

As shown in FIG. 1, the information communication system S includes a point mall server 1, an advertisement server 2, a point management server 3, and a plurality of user terminals 4. The point mall server 1, advertisement server 2, point management server 3, and each user terminal 4 are connected to the network NW. The network NW is constructed of, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including base stations, etc.), a gateway, and the like.

The point mall server 1 is a server device that manages the above-mentioned point mall. For example, the point mall server 1 may transmit a web page within the point mall to any user terminal 4 in response to a request from that user terminal 4 . Additionally, the point mall server 1 may execute various processes for the user to earn points. For example, when a user takes a predetermined action related to a company on the website of a company affiliated with the point mall via the point mall, the point mall server 1 executes a process of granting points to the user. You may. Examples of predetermined actions include purchasing a product, making a reservation for a service, installing an application, applying for a pamphlet, registering as a member, and making a reservation for a meeting to explain the product or service.

The point mall server 1 also allows users to draw lots at the point mall. Conditions that enable the lottery may be determined in advance. For example, by logging into a point mall, the logged-in user may be able to draw a lottery once that day. Alternatively, by taking a predetermined action a predetermined number of times in a point mall, the user may be able to win one lottery. As a result of the lottery, there is a possibility that the user will win some lottery object. A lottery object is something whose ability to be acquired by the user is determined by drawing lots. The lottery object may be a bonus. Examples of lottery items include points in the point program mentioned above, discount coupons that can be used when purchasing products or reserving services, electronic money, money, goods, content, and preferential treatment at point malls or other sites. Can be mentioned. As a result of the lottery, there may simply be a win or a loss. A win may indicate that the user can earn some benefit. A miss may indicate that the user may earn no benefits. Alternatively, there may be a grade among the wins. For example, prizes or benefits such as a first prize, a second prize, etc. may be selected as lottery targets. For example, the first prize may be 10,000 points, the second prize may be 100 points, the third prize may be 1 point, etc. The higher the grade of the award, the lower the winning probability may be.

Here, if the user does not win a predetermined lottery object in the first lottery, the point mall server 1 allows the user to view the advertisement immediately after the first lottery, thereby allowing the user to draw the lottery a second time. This mechanism allows the user to obtain the benefit of a second lottery draw. On the other hand, point mall operators can also benefit from the opportunity to earn advertising fees from advertisers by displaying advertisements. Therefore, the difference between the user's profit and the advertiser's profit can be made smaller than simply allowing a second lottery draw. The predetermined lottery targets may be all items other than the losers. Alternatively, in a case where it is possible to win any one of a plurality of benefits, the predetermined lottery target may be a specific benefit among those benefits. For example, in a case where there is a possibility of winning a first prize, a second prize, and a third prize, the predetermined lottery targets may be the first prize and the second prize. In this case, if the user wins the third prize or loses any prize, he or she will have a second chance to draw the lottery. The displayed advertisement may be, for example, text, a still image, or a video. When displaying a video as an advertisement, the point mall server 1 may enable a second lottery only when the video is played to the end. Thereby, the user can be motivated to watch the entire video. In addition, a billing method may be adopted in which an advertising fee can be charged to an advertiser only when the advertising video is played to the end. This charging method may be a type of so-called viewing charging or engagement charging. In this case, it is considered appropriate to give the user a second chance to draw a lottery only if the user views the video to the end. The length of the video may be predetermined. For example, the length of the video may be 5 seconds, 10 seconds, or 15 seconds.

The point mall may belong to a predetermined Internet comprehensive service. Comprehensive Internet services are the provision of various services to users through multiple websites and the like. As mentioned above, examples of websites belonging to comprehensive internet services include online shopping malls, flea market sites, online supermarkets, accommodation reservation sites, competition facility reservation sites, beauty facility reservation sites, and voting tickets for public competitions. Examples include online sales sites, online banks, and online securities companies. Internet comprehensive services may include services provided to users through means other than websites. Examples of such services include the provision of electronic payment methods, point programs that allow points to be used at brick-and-mortar stores, and the provision of mobile communications. An operator of a comprehensive internet service may also operate a point mall. Further, the operator of the Internet comprehensive service may also operate the above-mentioned point program. By using each service belonging to the Internet comprehensive service, a user may be able to earn points, or may be able to use points to purchase products or services in that service. Each user may be able to use a plurality of websites within the Internet comprehensive service by using a common user ID among the websites as identification information that identifies the user. Further, a plurality of websites belonging to a comprehensive Internet service may be assigned a common domain name. As a result, each website belonging to the Internet comprehensive service receives an HTTP (HyperText Transfer Protocol) cookie (hereinafter simply referred to as a "cookie") associated with its domain name from the user terminal 4 that has stored the cookie. be able to. Therefore, the point mall server 1 can also receive the cookie from the user terminal 4.

The advertisement server 2 is a server device that distributes advertisement data to each user terminal 4. For example, the advertisement server 2 distributes data for advertisements displayed within a website such as a point mall. Examples of advertisement data include text data, still image data, video data, and the like. The advertisement server 2 may also belong to the above-mentioned Internet comprehensive service. Therefore, the advertisement server 2 may also be able to receive the above-mentioned cookies from the user terminal 4.

The point management server 3 is a server device that manages points in the above-described point program. For example, the point management server 3 includes a database such as a user point DB. "DB" is an abbreviation for database. For example, the number of points held by each user is stored in the user point DB. For example, the user ID and the number of available points may be stored in association with each other in the user point DB. The number of available points indicates the total number of points available to the user identified by the user ID.

Each user terminal 4 is a terminal device used by a user who can use the point mall. Examples of the user terminal 4 include a smartphone, a mobile information terminal such as a tablet computer, a mobile phone, a PDA (Personal Digital Assistant), a personal computer, a set-top box, and the like. Each user terminal 4 may have a web browser installed therein. Further, each user terminal 4 may be able to install a dedicated application program for using the point mall. Each user terminal 4 may receive and display a web page from the point mall server 1 according to a web browser or a dedicated application program.

[1-2. Screen transition]
Next, screen transitions on the user terminal 4 when a lottery is drawn will be explained using FIGS. 2 to 5. FIG. 2 is a diagram showing an example of screen transition.

For example, the user terminal 4 receives and displays a lottery page within the point mall. The lottery-enabled page is a predetermined web page on which a lottery can be drawn. The lottery page may be, for example, a top page or another web page. This lottery-enabled page includes a lottery area. The lottery area is an area set within the lottery page to display the lottery status. In the lottery area, information indicating that a lottery is possible may be displayed first. Here, when the user performs a predetermined operation, a start button for starting the lottery is displayed in the lottery area as shown in FIG. 2 (step S1). FIG. 3 shows an example of a lottery page where a lottery start button is displayed. As shown in FIG. 3, the lottery page includes a lottery area 1000. In this lottery area 1000, a start button 1100 is displayed.

When the user presses the start button 1100, an animation indicating that the lottery is in progress is displayed in the lottery area 1000 (step S2). As a result of the lottery, if the user wins a predetermined lottery object, the lottery result indicating that the user has won the lottery object is displayed in the lottery area 1000 (step S3), and the lottery ends. If the predetermined lottery object is points, points are given to the user at this time. If the user does not win the predetermined lottery target, a lottery result indicating that the user did not win the lottery target is displayed in the lottery area 1000 (step S4).

For example, after a predetermined number of seconds have elapsed since the lottery result indicating that a predetermined lottery target was not won, or in response to a user's operation, an operation for displaying an advertisement in the lottery area 1000 is performed. Advertisement display operation elements used for are displayed (step S5). Examples of advertisement display operation elements include buttons, icons, links, menus, and the like. Advertisement display operation elements may be displayed together with the lottery results. FIG. 4 shows an example of a lottery-enabled page on which advertisement display operation elements are displayed. As shown in FIG. 4, an advertisement viewing button 1200 is displayed in the lottery area 1000 as an example of an advertisement display operation element. The advertisement viewing button 1200 is a button for displaying an advertisement. The lottery area 1000 may further display information indicating that a second lottery is possible by viewing the advertisement. In the example shown in FIG. 4, a message is displayed that says, "Watch the advertisement and try again!" If the user, for example, switches the displayed page to another page or closes the web browser without pressing the advertisement viewing button 1200, the second lottery will not be held.

On the other hand, when the user presses the advertisement viewing button 1200, playback of a video may be started in the lottery area 1000 as an example of an advertisement (step S6). FIG. 5 shows an example of a page where a lottery can be drawn while a video is being played. As shown in FIG. 5, an advertisement video 1300 is displayed in the lottery area 1000. The lottery area 1000 may further display information indicating that the second lottery is currently in progress. In the example of FIG. 5, the message "Result lottery in progress" is displayed. The advertisement may be displayed not in the lottery area 1000 but in a pop-up window or a tab or window different from the tab or window on which the lottery possible page is displayed.

An advertiser's web page may be displayed through the displayed advertisement. For example, when an advertisement is being displayed or played, if the user performs a predetermined operation related to the advertisement, the advertiser's web page can be opened in a tab or window different from the one where the lottery page is displayed. It may be displayed in a tab or in a separate window. Examples of predetermined operations include selecting a predetermined operation element (e.g., button, link, icon, etc.) displayed within or outside the advertisement, selecting the advertisement itself, and hovering over the advertisement ( (mouse over), or hovering the mouse pointer over a predetermined number of seconds (for example, 2 seconds, 3 seconds, etc.). If the advertisement includes a video, the advertiser's web page may be displayed in a separate tab or window when the video is played to completion or for a predetermined number of seconds.

After the advertising video 1300 is played to the end, if the user wins a predetermined lottery target as a result of the lottery, the lottery result indicating that the user has won the lottery target is displayed in the lottery area 1000 (step S7 ). If the user does not win a predetermined lottery target, a lottery result indicating that the user did not win the lottery target is displayed in the lottery area 1000 (step S8). If the user, for example, switches the displayed page to another page or closes the web browser before the advertising video 1300 is played to the end, the second lottery will not be held. In this case, neither the screen in steps S7 nor S8 is displayed.

[1-3. Device configuration]
[1-3-1. Point mall server configuration]
Next, the configuration of the point mall server 1 will be explained using FIGS. 6 and 7. FIG. 6 is a block diagram showing an example of a schematic configuration of the point mall server 1 according to this embodiment. As shown in FIG. 6, the point mall server 1 includes a system control section 11, a system bus 12, an input/output interface 13, a storage section 14, and a communication section 15. The system control unit 11 and the input/output interface 13 are connected via a system bus 12.

The system control unit 11 includes a CPU (Central Processing Unit) 11a, a ROM (Read Only Memory) 11b, a RAM (Random Access Memory) 11c, and the like.

The input/output interface 13 performs interface processing between the storage section 14 and the communication section 15 and the system control section 11.

The storage unit 14 includes, for example, a hard disk drive. The storage unit 14 may store databases such as a member DB 14a and an identification information DB 14b.

FIG. 7 is a diagram showing an example of contents stored in the database in the point mall server 1. In the member DB 14a, member information regarding users who can use the point mall is stored for each user. Additionally, in the member DB 14a, user IDs, passwords, e-mail addresses, and the like may be stored in association with each other as member information.

The identification information DB 14b stores information for linking users and user terminals 4 for each user terminal 4. For example, the identification information DB 14b may store a terminal ID and a user ID in association with each other. The terminal ID is identification information that identifies the user terminal 4. The user ID stored in the identification information DB 14b indicates the user who uses the user terminal 4. Since the terminal ID is associated with the user ID, the terminal ID is also essentially identification information for identifying the user. When a user terminal 4 accesses the point mall for the first time, the point mall server 1 issues a new terminal ID to the user terminal 4. Point mall server 1 transmits a cookie containing this terminal ID to its user terminal 4, and user terminal 4 stores this cookie. As a result, the terminal ID is added to requests sent from the user terminal 4 to the point mall server 1 from now on. As described above, this cookie may be associated with a domain name common to websites and server devices belonging to the Internet comprehensive service. Therefore, the terminal ID is also added to a request sent from the user terminal 4 to the advertisement server 2, for example. The user logs into the point mall or registers as a member of the point mall. If the user is using Point Mall for the first time, but is already a member of any website belonging to the Internet comprehensive service, the user can log in to Point Mall or register as a member by entering the already registered user ID. may be possible. Upon login or membership registration, the point mall server 1 acquires the user's user ID from the user terminal 4 or issues the user ID. The point mall server 1 associates the terminal ID transmitted from the user terminal 4 with the user ID of the user, and stores it in the identification information DB 14b. A certain user may use a plurality of user terminals 4, respectively. In that case, the same user ID may be stored in the identification information DB 14b in association with a plurality of mutually different terminal IDs.

Note that at least one of the member DB 14a and the identification information DB 14b may be provided not in the point mall server 1 but in a predetermined information management server belonging to an Internet comprehensive service. Then, the information management server may store information in the member DB 14a or the identification information DB 14b in accordance with the user terminal 4's access to each website belonging to the Internet comprehensive service or membership registration. In this case, the point mall server 1 may be able to access these databases, for example, through an API (Application Program Interface) provided by the information management server.

The storage unit 14 further stores various programs such as an operating system, a DBMS (Database Management System), and a point mall management program. The point mall management program is a program that causes the system control unit 11 to execute processing related to point malls and processing related to lottery drawings. For example, the point mall management program may be obtained from another device via the Internet NW, or may be recorded on a recording medium such as a magnetic tape, optical disk, or memory card and read via a drive device. You can also do this.

The communication unit 15 is composed of, for example, a network interface card. The communication unit 15 is connected to the advertisement server 2, point management server 3, terminal device 4, etc. via the network NW, and controls the communication state with the connected devices.

[1-3-2. Ad server configuration]
Next, the configuration of the advertisement server 2 will be explained using FIGS. 8 and 9. FIG. 8 is a block diagram showing an example of a schematic configuration of the advertisement server 2 according to this embodiment. As shown in FIG. 8, the advertisement server 2 includes a system control section 21, a system bus 22, an input/output interface 23, a storage section 24, and a communication section 25. The system control unit 21 and the input/output interface 23 are connected via a system bus 22.

The system control unit 21 includes a CPU 21a, a ROM 21b, a RAM 21c, and the like.

The input/output interface 23 performs interface processing between the storage section 24 and the communication section 25 and the system control section 21 .

The storage unit 24 is configured by, for example, a hard disk drive. This storage unit 24 may store databases such as an advertisement DB 24a, an advertisement distribution history 24b, a viewing history DB 24c, and a conversion history DB 24d.

FIG. 9 is a diagram showing an example of contents stored in a database in the advertisement server 2. As shown in FIG. Campaign information regarding advertisements distributed to user terminals 4 is stored in the advertisement DB 24a for each project requested by an advertiser. Campaign information may be set by an advertiser, for example. Information such as an advertiser ID, an advertisement ID, category information, advertisement data, an advertisement unit price, a link destination URL (Uniform Resource Locator), and target condition information may be stored in the advertisement DB 24a in association with each other. The advertiser ID is identification information that identifies an advertiser. Advertisement ID is identification information that identifies an advertisement. The category information may indicate the industry category to which the advertiser belongs, or may indicate the category of the product or service targeted for advertising. Advertisement data is data indicating an advertisement. For example, the advertisement data may be video data, still image data, or text data. When the advertisement data is video data, examples of the format of the data include MPEG2-TS, MP4, and FLV (Flash Video). The advertising unit price indicates the advertising fee charged per charge determined according to the charging method. Examples of billing methods include the above-mentioned viewing billing or engagement billing. However, the charging method may be impression charging, click charging, performance fee charging, or the like. The link destination URL is identification information that indicates the location of a web page that the user terminal 4 displays as a link destination of the advertisement when the user selects the posted advertisement. The web page to which the advertisement is linked may be a web page on which information about the advertised product, service, or the advertiser itself is posted. The web page that is the link destination of the advertisement or the web page that the user reaches via the web page may be a web page that allows operations to be performed to achieve conversion for the advertising target. Examples of conversions include purchasing a product, reserving a service, installing an application, applying for a brochure, registering as a member, and reserving a meeting with an advertiser. The target condition information indicates the conditions of the segment to which the user to whom the advertisement is presented belongs. That is, the target condition information indicates to what segment of users the advertisement is presented. For example, the target condition information may indicate attributes possessed by the user who is the presentation destination. This attribute may be gender, age, area of address, etc. Additionally, this attribute may indicate an action taken by the user. For example, the target condition information may indicate a product, service, or industry category of an advertiser whose web pages have been viewed by a user to whom the advertisement is to be presented. Further, for example, the target condition information may indicate the product, service, or industry category of the advertiser for which the user has taken an action that results in a conversion. Further, the target condition information may further indicate the frequency and number of times of the behavior. Moreover, the target condition information may further indicate the condition of the period in which the action was taken.

The advertisement distribution history 24b stores a history of advertisement distribution. For example, the advertisement distribution history 24b may store, as an advertisement distribution log, distribution date and time, terminal ID, advertiser ID, advertisement ID, etc., in association with each other each time an advertisement is distributed. The distribution date and time indicates the date and time when the advertisement was distributed. The terminal ID indicates the user terminal 4 to which the advertisement is distributed. The advertiser ID indicates the advertiser to whom the advertisement was distributed. The advertisement ID indicates the distributed advertisement.

The browsing history DB 24c stores the browsing history of web pages by users. In particular, the viewing history DB 24c stores the display history of web pages displayed on the user terminal 4 through advertisements sent from the advertisement server 2 to the user terminal 4 in the past. For example, the viewing history DB 24c may store, as a viewing log, viewing date and time, terminal ID, advertiser ID, advertisement ID, viewing destination URL, tracking ID, etc., in association with each other for each display of a web page. The viewing date and time indicates the date and time when the web page was viewed. The advertiser ID indicates the advertiser whose advertisement was selected. Advertisement ID indicates the selected advertisement. The viewing destination URL indicates the URL of the web page viewed by the user. The viewing destination URL basically matches the link destination URL stored in the advertisement DB 24a. The tracking ID is identification information for identifying web page viewing behavior. The tracking ID may be used, for example, to track user behavior.

The conversion history DB 24d stores the history of conversions achieved through advertisements distributed by the advertisement server 2. For example, the conversion history DB 24d may store, as a conversion log, conversion date and time, terminal ID, advertiser ID, advertising ID, etc., in association with each other for each conversion. The conversion date and time indicates the date and time when the conversion was completed. The terminal ID indicates the user terminal 4 of the user who took the action to achieve the conversion. The advertiser ID indicates the advertiser for which the conversion was achieved. The advertisement ID indicates the advertisement that is the basis of the conversion. When a conversion is achieved on an advertiser's website or the like, the advertising server 2 may use the above-mentioned tracking ID to identify which user has achieved the conversion. For example, when a predetermined condition is met, such as a user selecting a displayed advertisement, the user terminal 4 of that user may transmit a request for the link destination URL of the advertisement to the advertisement distribution server 1. . This request may include, for example, the advertisement ID of the selected advertisement. This request also includes the terminal ID as a cookie. The advertisement server 2 that has received the request from the user terminal 4 may issue a new tracking ID. The advertisement server 2 may transmit the link destination URL to which the tracking ID is added to the user terminal 4. Thereby, the advertisement server 2 may perform redirection. The advertising server 2 may then store the viewing log in the viewing history DB 24c based on the tracking ID, advertising ID, and terminal ID. On the other hand, the user terminal 4 transmits a request including a link destination URL to which a tracking ID is added to a server device of a website determined according to the URL. The web page indicated by the link destination URL may include tag information for storing the tracking ID added to the URL in the user terminal 4 as a cookie, for example. Assume that after the user terminal 4 stores the tracking ID in response to displaying the web page, the user performs an operation to effect a conversion on the website. As a result of the conversion, the server device of the website may send a thank you page to the user terminal 4. This thank you page may include tag information for the user terminal 4 to transmit the tracking ID stored in the user terminal 4 to the advertisement server 2. The user who displayed the thanks page sends the tracking ID to the advertising server 2 along with the terminal ID based on the tag information. Based on the tracking ID received from the user terminal 4 and the tracking ID stored in the browsing history DB 24c, the advertising server 2 identifies the terminal ID, advertiser ID, advertising ID, etc. necessary for generating a conversion log. Good too. In that a conversion log is stored when a thank you page is displayed, the conversion history can also be said to be a type of web page display history or browsing history.

The storage unit 24 further stores various programs such as an operating system, a DBMS, and an advertisement distribution program. The advertisement distribution program is a program that causes the system control unit 21 to execute processing related to distribution of advertisements. For example, the advertisement distribution program may be obtained from another device via the Internet NW, or may be recorded on a recording medium such as a magnetic tape, optical disk, or memory card, and read via a drive device. It's okay.

The communication unit 25 is composed of, for example, a network interface card. The communication unit 25 is connected to the point mall server 1, the terminal device 4, etc. via the network NW, and controls the communication state with the connected devices.

[1-4. Overview of system control unit functions]
[1-4-1. Point mall server]
Next, an overview of the functions of the system control unit 11 in the point mall server 1 will be explained using FIG. 10. FIG. 10 is a diagram showing an example of functional blocks of the system control unit 11 of the point mall server 1. As shown in FIG. 10, the CPU 11a reads and executes various program codes included in the point mall management program. It functions as a transmitting unit 113, a first lottery unit 114, an advertisement display operation element display instruction unit 115, a terminal identification information receiving unit 116, a second lottery unit 117, a lottery target assigning unit 118, and the like.

The user identification information receiving unit 111 receives the user ID input by the user in order to use the point mall from the user terminal 4 used by the user. For example, the user identification information receiving unit 111 may transmit a web page for inputting a user ID and password for logging into the point mall in response to a request from the user terminal 4. The user identification information receiving unit 111 may receive the user ID and password input by the user into this web page from the user terminal 4. The user identification information receiving unit 111 may perform login authentication using the received user ID and password. A user may be able to use specific services or functions in the point mall only when the user logs in to the point mall through login authentication. For example, only users who have logged in may be able to draw lots.

The identification information storage control unit 112 stores the user ID received from the user terminal 4 by the user identification information receiving unit 111 and the terminal ID of the user terminal 4 in the storage unit 14 in association with each other. As described above, the request sent from the user terminal 4 to the point mall server 1 includes the terminal information of the user terminal 4. Therefore, the identification information storage control unit 112 may store, for example, the user ID and the terminal ID transmitted from the user terminal 4 together with the user ID in the identification information DB 14b in association with each other. If the same combination of user ID and terminal ID is already stored, the identification information storage control unit 112 does not need to store the combination anew.

The lottery screen information transmitting unit 113 transmits to the user terminal 4 screen information indicating a screen in the point mall that allows a first lottery with a possibility of winning a predetermined lottery target. The screen where a lottery can be drawn may be, for example, a page where a lottery can be drawn, and the screen information may be an HTML (HyperText Markup Language) document of the page where a lottery is possible. Screen information that allows lottery drawings may be, for example, information that allows the point mall server 1 or user terminal 4 to perform a lottery and display the lottery results in accordance with user operations. . For example, as described above, the lottery page includes a lottery area 1000, and a start button 1100 is displayed in the lottery area 1000. In the HTML document of the lottery page, for example, tag information for displaying the start button 1100 is described, and in response to the start button 1100 being pressed, the user terminal 4 sends the lottery information to the point mall server 1. Tag information or a script for sending the request may be written. The HTML document further includes that when the user terminal 4 receives the first lottery result instruction information from the point mall server 1, the user terminal 4 receives the first lottery result instruction information. A script may be written to display the lottery results in the lottery area 1000 based on the lottery result. The first lottery result instruction information may be, for example, image data indicating the lottery result.

The first lottery unit 114 executes a first lottery based on a request from a user who is displaying a lottery page. For example, the probability of winning may be determined in advance for each of one or more lottery targets that have a possibility of winning. The first lottery unit 114 may determine which lottery target has been won or which lottery target has not been won, based on the winning probability. An upper limit may be set on the number of users who can win the lottery. In this case, the first lottery unit 114 may perform the lottery so that the number of winners does not exceed the upper limit. When the lottery is executed, the first lottery unit 114 transmits first lottery result instruction information to the user terminal 4. Note that the user terminal 4 may perform the lottery instead of the point server 1.

The advertisement display operation element display instruction unit 115 determines whether the lottery result by the first lottery unit 114 is a predetermined lottery result on the lottery page displayed on the user terminal 4 based on the screen information transmitted by the lottery screen information transmitter 113. When indicating that the lottery target is non-winning, operation element display instruction information indicating an instruction to display an advertisement display operation element is transmitted to the user terminal 4. For example, in the HTML document of the lottery page, the user terminal 4 displays a lottery result indicating non-winning in the lottery area 1000, and then sends a request to the point mall server to display an advertisement viewing button 1200 in the lottery area 1000. A script for transmitting to 1 may be written. In response to receiving the request from the user terminal 4, the advertisement display operation element display instruction unit 115 transmits operation element display instruction information including tag information for displaying the advertisement viewing button 1200 to the user terminal 4. Good too. Based on this tag information, user terminal 4 rewrites the display content in lottery area 1000 and displays advertisement viewing button 1200.

The operation element display instruction information may further indicate an instruction for the user terminal 4 to transmit an advertisement request to the advertisement server 2 in response to the operation of the advertisement display operation element. This advertisement request may include the terminal ID of the user terminal 4. For example, the advertisement display operation element display instruction unit 115 generates a URL for causing an advertisement server to distribute a video as an advertisement. Then, the advertisement display operation element display instruction section 115 may transmit operation element display instruction information including the URL. As described above, the request sent from the user terminal 4 to the advertisement server 2 includes the terminal ID as a cookie.

The first lottery section 114 may also serve as the advertisement display operation element display instruction section 115. For example, tag information or a script for displaying the advertisement viewing button 1200 after displaying the lottery results and tag information or a script for transmitting an advertisement request may be written in advance in the HTML document of the lottery page. In this case, when the user terminal 4 receives the first lottery result instruction information from the point mall server 1, the process indicated in the script is executed. Therefore, the first lottery result instruction information in this case can be considered to substantially correspond to the operation element display instruction information.

The terminal identification information receiving unit 116 receives an advertisement from the advertisement server 2 by transmitting an advertisement request from the user terminal 4 to the advertisement server 2 in response to operation of an advertisement display operation element displayed by the user terminal 4. When data is transmitted to the user terminal 4 and an advertisement is displayed, the terminal ID included in the advertisement request is received from the advertisement server 2. Based on the terminal ID transmitted from the advertisement server 2, it is possible to specify the user terminal 4 of the user who viewed the advertisement among the users who did not win the predetermined lottery target in the first lottery.

The second lottery unit 117 receives an advertisement when the advertisement display operation element displayed on the user terminal 4 is operated based on the operation element display instruction information transmitted from the advertisement display operation element display instruction unit 115 to the user terminal 4. is displayed on the user terminal 4, second lottery result display instruction information indicating an instruction to display the result of the second lottery in which there is a possibility of winning the same predetermined lottery target as in the case of the first lottery, It is transmitted to the user terminal 4. The lottery method by the second lottery section 117 may be the same as the lottery method by the first lottery section 114. Further, the type of the second lottery result display instruction information transmitted by the second lottery section 117 may be the same as the type of the first lottery result display instruction information transmitted by the first lottery section 114.

The second lottery unit 117 may transmit the second lottery result display instruction information to the user terminal 4 when the terminal ID is received from the advertisement server 2 by the terminal identification information receiving unit 116. At this time, the second lottery section 117 may transmit the second lottery result display instruction information to the user terminal 4 identified by the terminal ID received from the advertisement server 2. As described above, the request sent from the user terminal 4 to the point server 1 includes the terminal ID as a cookie. Therefore, the second lottery section 117 transmits the second lottery result display instruction information to the user terminal 4 that has transmitted the cookie containing the same terminal ID as the terminal ID received by the terminal identification information receiving section 116 to the point server 1. You can also send it.

If a user wins a lottery target as a result of the lottery, the lottery target granting unit 118 executes a process of granting the lottery target to the user. In particular, the lottery target providing unit 118 determines whether the second lottery result displayed on the user terminal 4 based on the second lottery result display instruction information transmitted to the user terminal 4 by the second lottery unit 117 is a predetermined lottery target. When indicating a win, the predetermined lottery target is given to the user identified by the user ID stored in the storage unit 14 in association with the terminal ID received by the terminal identification information receiving unit 116. The point mall server 1 receives the terminal ID from the advertisement server 2 and stores the terminal ID and user ID in association with each other, thereby identifying the user to whom a predetermined lottery target will be awarded in the second lottery. can do. When the predetermined lottery target is a predetermined number of points, the lottery target granting unit 118 may use the API provided by the point management server 3 to grant points to the user. For example, the lottery target granting unit 118 may transmit a usable point change request including a user ID and a positive point number to the point management server 3. The point management server 3 adds the number of points included in the available point change request to the number of available points stored in the user point DB in association with the user ID included in the available point change request, and makes the available points available. You may change the number of points.

[1-4-2. Advertisement server]
Next, an overview of the functions of the system control unit 21 in the advertisement server 2 will be explained using FIG. 11. FIG. 11 is a diagram showing an example of functional blocks of the system control unit 21 of the advertisement server 2. As shown in FIG. The system control unit 21 causes the CPU 21a to read and execute various program codes included in the advertisement distribution program, so that the advertisement request receiving unit 211, the advertisement determining unit 212, the advertisement transmitting unit 213, and the reproduction are completed. It functions as a notification receiving section 214, a terminal identification information transmitting section 215, and the like.

Advertisement request receiving section 211 receives an advertisement request from user terminal 4 . This advertisement request may include the terminal ID of the user terminal 4.

The advertisement determining unit 212 determines an advertisement to be transmitted to the user terminal 4 in response to the advertisement request receiving unit 211 receiving the advertisement request from the user terminal 4 . For example, the advertisement determining unit 212 may determine a predetermined advertisement to be transmitted, or may randomly determine an advertisement to be transmitted. Alternatively, the advertisement determining unit 212 may determine the advertisement to be transmitted based on a log stored in the viewing history DB 24c or the conversion history DB 24d of the advertisement server 2 in association with the terminal ID included in the advertisement request. For example, the advertisement determining unit 212 uses the URL, advertiser ID, and advertisement ID included in the viewing log and conversion log associated with the terminal ID, as well as the advertiser ID, advertisement ID, and category information stored in the advertisement DB 24a. Based on this, the past behavior of the user of the user terminal 4 that has transmitted the advertisement request may be identified. Then, the advertisement determining unit 212 may determine, as the advertisement to be transmitted, an advertisement in which the specified behavior corresponds to the conditions indicated in the target condition information stored in the advertisement DB 24a. If there are multiple advertisements whose target condition information corresponds to the user's behavior, the advertisement determining unit 212 determines which advertisement to send from among the multiple advertisements, for example, by real-time bidding using ad unit prices or other methods. You may.

Further, the advertisement determining unit 212 may consider the distribution history stored in association with the terminal ID included in the advertisement request in the advertisement distribution history 24b. For example, the advertisement determining unit 212 may exclude advertisements transmitted during the most recent predetermined period (for example, one week, one month, three months, etc.) from the advertisements to be transmitted this time. As a result, each time a predetermined winning target is not won, a different advertisement will be displayed. For users who know this, there is a possibility that it will motivate them to view advertisements every time they do not win a predetermined prize. For example, in a point mall, each user may be able to draw a lottery every day. In this case, even if the user sees advertisements almost every day, the user will not get bored easily. Therefore, along with the fact that a second lottery opportunity is obtained, viewing of the advertisement and drawing the lottery are promoted.

The advertisement transmitting unit 213 transmits the advertisement determined by the advertisement determining unit 212 to the user terminal 4. When the advertisement transmitted by the advertisement transmission unit 213 includes a video, the advertisement is played until the end of the video that was started by operating the advertisement display operation element on the user terminal 4. , the advertisement may cause the advertisement server 2 to transmit a reproduction completion notification indicating that the reproduction has been completed. For example, the advertisement transmission unit 213 may transmit to the user terminal 4 advertisement video reproduction control information for the user terminal 4 to play the video, monitor the completion of the video playback, and send a notification of the completion of reproduction. . This advertising video playback control information may be tag information or a script, for example. The advertisement transmitter 213 may transmit video data in a streaming manner in response to a request from the user terminal 4 that has received the advertisement video playback control information.

The reproduction completion notification receiving unit 214 receives a reproduction completion notification transmitted from the user terminal 4 that has received the advertisement data transmitted by the advertisement transmission unit 213 when the reproduction of the video is completed.

When advertisement data is transmitted to the user terminal 4 by the advertisement transmission section 213 and an advertisement is displayed, the terminal identification information transmission section 215 transmits the terminal ID included in the advertisement request received by the advertisement request reception section 211 to the point mall. Send to server 1. For example, the terminal identification information transmitter 215 may transmit the terminal ID using an API provided by the point mall server 1. The terminal identification information transmitting unit 215 may transmit the terminal ID, for example, immediately before or after transmitting the advertisement data. When the advertisement includes a video, the terminal identification information transmitting unit 215 may transmit the terminal ID to the point mall server 1 when receiving a reproduction completion notification from the user terminal 4.

[1-5. Operation of information and communication system]
Next, the operation of the information communication system S will be explained using FIGS. 12 and 13. 12 and 13 are sequence diagrams showing an example of the operation of the information communication system S according to this embodiment.

A certain user enters a user ID and password into a login screen of a point mall in order to draw a lottery. Then, as shown in FIG. 12, the user terminal 4 transmits the input user ID and password as well as the terminal ID stored in the user terminal 4 to the point mall server 1 (step S101). The user identification information receiving unit 111 of the point mall server 1 performs login authentication based on the transmitted user ID and password and the member DB 14a (step S102). If the login is successful, the identification information storage control unit 112 associates the user ID and terminal ID sent from the user terminal 4 with each other and stores them in the identification information DB 14b (step S103).

Next, the lottery screen information transmitting unit 113 transmits the HTML document of the lottery page to the user terminal 4 (step S104). The user terminal 4 displays a lottery page based on the HTML document sent from the point mall server 1. Further, the user terminal 4 displays a start button 1100 in the lottery area 1000 of the lottery page. Thereafter, when the user terminal 4 detects that the start button 1100 is pressed by the user (step S105), it transmits a lottery request to the point mall server 1 (step S106). The first lottery unit 114 of the point mall server 1 that has received the lottery request performs a lottery process (step S107).

As a result of the lottery process, it is assumed that the first lottery unit 114 determines that the predetermined lottery target is non-winning (step S108). In this case, the first lottery unit 114 transmits first lottery result display instruction information to the user terminal 4 (step S109). The user terminal 4 displays a lottery result indicating non-winning of a predetermined lottery target in the lottery area 1000 based on the first lottery result display instruction information (step S110). For example, after a predetermined number of seconds has elapsed since the lottery result was displayed, the user terminal 4 transmits a lottery result display notification to the point mall server 1 (step S111). The advertisement display operation element display instruction unit 115 of the point mall server 1 that has received the lottery result display notification transmits operation element display instruction information to the user terminal 4 (step S112). The user terminal 4 displays the advertisement viewing button 1200 in the lottery area 1000 based on the operation element display instruction information (step S113).

Thereafter, as shown in FIG. 13, when the user terminal 4 detects that the user presses the advertisement viewing button 1200 (step S201), it transmits an advertisement request to the advertisement server 2 (step S202). The advertisement determining unit 212 of the advertisement server 2 transmits the advertisement based on the terminal ID included in the advertisement request, at least one of the viewing history DB 24c and the conversion history DB 24d, and the target condition information stored in the advertisement DB 24a. An advertisement is determined (step S203). At this time, the advertisement determining unit 212 determines an advertisement including a video as an advertisement to be transmitted.

Next, the advertisement transmission unit 213 transmits advertisement video playback control information for playing back the determined advertisement video to the user terminal 4 (step S204). Then, in response to a request from the user terminal 4 that has received the advertisement video playback control information, the advertisement transmitting unit 213 transmits video data of the determined advertisement to the user terminal 4 by streaming (step S205). Next, the advertisement transmission unit 213 stores the advertisement distribution log in the advertisement distribution history DB 24b (step S206). Note that the advertisement distribution log may be stored when the advertisement server 2 receives a reproduction completion notification from the user terminal 4.

When the user terminal 4 receives the video data from the advertisement server 2, it starts playing the video in the lottery area 1000 (step S207). Next, the user terminal 4 determines whether the video has been played to the end (step S208). If the video has not been played to the end (step S208: NO), the user terminal 4 continues playing the video and performs the determination in step S208 again. If the video has been played to the end (step S208: YES), the user terminal 4 transmits a playback completion notification to the advertising server 2 (step S209). The advertisement server 2 that has received the reproduction completion notification executes billing processing (step S210). The billing process is a process of recording information for charging an advertising fee to an advertiser to whom an advertisement has been sent. Next, the terminal identification information transmitter 215 obtains the terminal ID from the advertisement request. The terminal identification information transmitting unit 215 transmits an advertisement viewing notification including the terminal ID to the point mall server 1 (step S211).

The second lottery unit 117 of the point mall server 1 that has received the advertisement viewing notification executes a lottery process (step S212). As a result of the lottery process, it is assumed that the second lottery unit 117 has determined the winning of a predetermined lottery target (step S213). In this case, the lottery target giving unit 118 executes a process of giving points to the user (step S214). For example, the lottery target assigning unit 118 acquires a user ID stored in the identification information DB 14b in association with the terminal ID acquired from the advertisement request. The lottery target assigning unit 118 transmits an available point change request including this user ID and a predetermined number of points to the point management server 3. Next, the second lottery unit 117 transmits second lottery result display instruction information indicating the winning of a predetermined lottery target to the user terminal 4 (step S215). The user terminal 4 displays a lottery result indicating a winning of a predetermined lottery target in the lottery area 1000 based on the second lottery result display instruction information (step S113).

As described above, according to the present embodiment, the point mall server 1 may transmit to the user terminal 4 an HTML document indicating a lottery page that allows the first lottery. In addition, if the result of the first lottery on the lottery page displayed on the user terminal 4 based on the transmitted HTML document indicates that the predetermined lottery target has not been won, the point mall server 1 issues an operation element display instruction. The information may also be sent to the user terminal 4. In addition, when the point mall server 1 displays an advertisement on the user terminal 4 by operating the advertisement display operation element displayed on the user terminal 4 based on the operation element display instruction information, the point mall server 1 displays the advertisement. Second lottery result display instruction information indicating an instruction to display the results of a second lottery to be performed later may be transmitted to the user terminal 4. In this case, if the user does not win a predetermined lottery target in the first lottery in the point mall, an advertisement display advertisement display operation element for displaying an advertisement is displayed. When the user operates the advertisement display operation element, a second lottery is performed and the result of the lottery is displayed. This allows the user to draw the lottery again, while the point mall provider may be able to earn profits by displaying advertisements. Therefore, it is possible to give the user another chance to draw the lottery, taking into account the user's interests and the service provider's interests.

Here, the displayed advertisement may include a video. Further, the point mall server 1 may transmit the second lottery result display instruction information when the video that was started by operating the advertisement display operation element is played to the end. In this case, the second lottery result is displayed by playing the video included in the advertisement to the end. Therefore, the user can be motivated to watch the video to the end in order to get another chance to win the lottery.

Here, the advertisement sent from the advertisement server 2 to the user terminal 4 is determined to be complete if the video is played until the end of the video that started playing by operating the advertisement display operation element. It may be an advertisement in which it is specified that the user terminal 4 transmits a reproduction completion notification indicating the reproduction completion notification to the advertisement server 2. Further, when the advertisement server 2 receives a reproduction completion notification from the user terminal 4, the advertisement server 2 may transmit the terminal ID to the point mall server 1. In this case, when the user terminal 4 plays back the video included in the advertisement to the end, it transmits a playback completion notification to the advertising server 2. The advertisement server 2 transmits the terminal ID to the point mall server 1 upon receiving the reproduction completion notification. Therefore, it is possible to specify the user terminal 4 that played the video to the end.

Further, even if the point mall server 1 transmits operation element display instruction information that further indicates an instruction to transmit an advertisement request including a terminal ID to the advertisement server 2 in response to the operation of the advertisement display operation element. good. Further, by receiving an advertisement request from the user terminal 4 in response to the operation of the advertisement display operation element displayed on the user terminal 4, the advertisement server 2 transmits advertisement data to the user terminal 4, and 4, the advertisement server 2 may transmit the terminal ID included in the advertisement request to the point mall server 1. Further, the point mall server 1 may receive the advertisement ID transmitted from the advertisement server 2. Further, when the point mall server 1 receives the terminal ID, the point mall server 1 may transmit the second lottery result display instruction information to the user terminal 4 identified by the terminal ID. In this case, when the user operates the displayed advertisement display operation element, the user terminal 4 transmits an advertisement request to the advertisement server 2. This request information includes a terminal ID that identifies the user terminal 4. When the advertisement server 2 sends an advertisement to the user terminal 4 in response to receiving an advertisement request, and the user terminal 4 displays the advertisement, the advertisement server 2 uses the terminal ID received from the user terminal 4. Send to ad request. The terminal ID transmitted from the advertisement server 2 indicates the user terminal 4 of the user who displayed the advertisement among the users who did not win the predetermined lottery target in the first lottery. The point mall server 1 causes the user terminal 4 identified by this terminal ID to display the second lottery result. Therefore, it is possible to appropriately specify the user terminal 4 of the user who is the target of the second lottery.

Here, the user terminal 4 may store a cookie containing the terminal ID that is transmitted from the user terminal 4 to the point mall server 1 and the advertising server 2. Further, the point mall server 1 transmits second lottery result display instruction information to the user terminal 4 that has transmitted the cookie containing the same terminal ID as the terminal ID received from the advertisement server 2 to the point mall server 1. Good too. In this case, the cookie stored in the user terminal 4 is transmitted to the point mall server 1 and the advertisement server 2 because, for example, the domain is common between the point mall server 1 and the advertisement server 2. Therefore, an advertisement request transmitted from the user terminal 4 to the advertisement server 2 may include the terminal ID, and a request transmitted from the user terminal 4 to the point mall server 1 may include the terminal ID. Therefore, the point mall server 1 identifies the user terminal 4 of the user who is the target of the second lottery based on the terminal ID transmitted from the advertisement server 2 and the terminal ID transmitted from the user terminal 4. can do.

Further, the advertisement server 2 may store the browsing history of web pages displayed on the user terminal 4 through advertisements transmitted from the advertisement server 2 to the user terminal 4 in the past in association with the terminal ID. Further, the advertisement server 2 may determine the advertisement to be transmitted to the user terminal 4 based on the viewing history stored in the advertisement server 2 in association with the terminal ID included in the advertisement request transmitted from the user terminal 4. . In this case, the advertisement server 2 stores the history of the advertiser's web page displayed on the user terminal 4 through the advertisement sent from the advertisement server 2 and displayed on the user terminal 4, using the terminal ID of the user terminal 4. Store in association. Then, the advertisement server 2 determines the advertisement to be transmitted based on the viewing history. Therefore, it is possible to display advertisements on the user terminal 4 according to the user's browsing behavior.

Further, the point mall server 1 may receive from the user terminal 4 the user ID input by the user in order to use the point mall. Further, the point mall server 1 may associate the user ID and the terminal ID and store them in the storage unit 14. In addition, if the second lottery result displayed based on the second lottery result display instruction information indicates a winning of a predetermined lottery target, the point mall server 1 associates it with the terminal ID received from the advertising server 2. A process may be executed in which a predetermined lottery target is given to a user identified by the user ID stored in the storage unit 14. In this case, the user ID of the user who uses the user terminal 4 and the terminal ID of the user terminal 4 are stored in association with each other. When a terminal ID is sent from the advertisement server 2, the user ID of the user who uses the user terminal 4 is specified based on the terminal ID. Therefore, it is possible to appropriately identify a user who has won a predetermined lottery target and to assign the user the predetermined lottery target.

[2. Second embodiment]
Next, a second embodiment will be described using FIGS. 14 and 15. In the first embodiment, the advertisement to be transmitted to the user terminal 4 is determined based on the user's web page viewing behavior through the advertisement transmitted from the advertisement server 2. In this embodiment, advertisements are determined based on user behavior when using a comprehensive Internet service. The second embodiment may be the same as the first embodiment, except as described below.

FIG. 14 is a diagram showing an example of a schematic configuration of the information communication system S according to this embodiment. In FIG. 14, the same elements as in FIG. 1 are given the same reference numerals. As shown in FIG. 4, the information communication system S includes a point mall server 1, an advertisement server 2, a point management server 3, a plurality of user terminals 4, and one or more service providing servers 5. Each service providing server 5 is connected to the network NW.

Each service providing server 5 is a server device that executes processing for providing any service belonging to the above-mentioned Internet comprehensive service other than the point mall. For example, at least some of the service providing servers 5 may be server devices for executing processing related to a website for providing services to users. For example, the service providing server 5 may transmit a web page to the user terminal 4, execute processing for providing a service to the user, or record the user's actions on the website. Furthermore, at least some of the service providing servers 5 may be server devices that execute processing for providing services to users through means other than websites.

FIG. 15 is a diagram showing an example of contents stored in the database in the service providing server 5. As shown in FIG. Each service providing server 5 may include one or more action history DBs 51, as shown in FIG. The behavior history DB 51 shows a history of predetermined behavior of the user when using the service provided by the service providing server 5. For example, the action history DB 51 may store, as an action log, user identification information, action date and time, and action information in association with each other each time the user takes a predetermined action. The user identification information is identification information that identifies a user who has taken a predetermined action. The user identification information is usually a user ID common to Internet comprehensive services. However, depending on the service, the user identification information may be different from the user ID. For example, if the service is the provision of mobile communications by a mobile carrier, the user identification information may be a subscriber number such as MSISDN. In such a case, the service providing server 5 may include, in addition to the action history DB 51, a database that stores the user identification information of the service and the user ID for the same user in association with each other. Therefore, each behavior log shown in the behavior history DB 51 is substantially associated with a user ID. The action date and time indicates the date and time when the predetermined action was taken. Behavior information is information that explicitly or implicitly indicates the specific content of the action taken.

When a certain service providing server 5 is a server device that manages a certain website, the service providing server 5 is equipped with a database as an action history DB 51 that stores a history of browsing of web pages within the website. It's okay. The behavior information in this case may include the URL of the web page viewed by the user. When a website managed by a certain service providing server 5 is a site that allows users to purchase products, the service providing server 5 is equipped with a database that stores product purchase history as an action history DB 51. It's okay. The behavior information in this case may include information identifying the purchased product, information identifying the seller from whom the product was purchased, and the like. When a website managed by a certain service providing server 5 is a site that allows a user to make a reservation for a service, the service providing server 5 is equipped with a database that stores a history of service reservations as an action history DB 51. It's okay. The behavior information in this case may include information identifying the reserved service, information identifying the provider who provided the service, and the like. When a certain service providing server 5 is a server device that executes processing related to electronic payments, the service providing server 5 may include a database that stores the history of electronic payments as an action history DB 51. The behavior information in this case may include information identifying the store where the electronic payment was made and information identifying the product or service purchased by the electronic payment. When a certain service providing server 5 is a server device that executes processing related to mobile communication, the service providing server 5 is equipped with a database that stores the history of position information of portable communication terminals as an action history DB 51. It's okay. For example, some user terminals 4, as portable communication terminals, may have a function of acquiring position information using GPS (Global Positioning System) or the like. The location information may indicate, for example, the latitude and latitude, cell, address, or postal code of the location where the communication terminal was located. The behavior information in this case may include location information.

The point management server 3 may also be one of the service providing servers 5. In this case, the point management server 3 may include a database indicating the history of point acquisition and use as the action history DB 51. In this case, behavioral information includes information indicating whether points were earned or used, the number of points earned or used, and information identifying the service the user was using when acquiring or using points. May include.

The advertising server 2 may be able to access information stored in the action history DB 51 of each service providing server 5 using an API provided by each service providing server 5.

The specific contents of the target condition information stored in the advertisement DB 24a of the advertisement server 2 may be the same information as the contents of the target condition information explained in the first embodiment. Alternatively, the target condition information may indicate what kind of service and what kind of behavior the user to whom the advertisement is presented has taken. Alternatively, the target condition information may indicate what kind of behavior the user to whom the advertisement is presented has taken, regardless of the service. The user's actions indicated by the target condition information include viewing a web page, purchasing a product, reserving a service, making a payment, going to a predetermined location, or other actions that can be specified from the action history DB 51. But that's fine.

The storage unit 24 of the advertisement server 2 may store a database similar to the identification information DB 14b. This database may be, for example, a substantial copy of the identification information DB 14b. Alternatively, the advertising server 2 may be able to access the information stored in the identification information DB 14b using an API provided from the point mall server 1 or the above-mentioned information management server.

In the present embodiment, the advertisement determination unit 212 of the advertisement server 2 determines the point mall based on the user ID stored in the identification information DB 14b in association with the terminal ID included in the advertisement request transmitted from the user terminal 4. Obtain the user's behavior history in different other services. For example, when the advertisement determination unit 212 receives an advertisement request, it may transmit an action history request including the user ID to the service providing site 5. The service providing site 5 may transmit to the advertising server 2 an action history including one or more action logs stored in the action history DB 51 in association with the user ID included in the action history request. Alternatively, the advertising server 2 periodically transmits an action history request to each service providing site 5 for each user ID stored in the identification information DB 14b, thereby acquiring the action history in advance and storing it in the storage unit 24. You can leave it there. When the advertisement determination unit 212 receives the advertisement request, the advertisement determination unit 212 acquires from the storage unit 24 an action log associated with the user ID stored in the identification information DB 14b in association with the terminal ID included in the advertisement request. Good too.

The advertisement determining unit 212 determines an advertisement to be transmitted to the user terminal 4 in response to receiving the advertisement request, based on the behavior history acquired as described above. For example, the advertisement determining unit 212 may identify the action taken by the user from the action information of each action log included in the action history. Then, the advertisement determining unit 212 may determine, as the advertisement to be transmitted, an advertisement in which the specified behavior corresponds to the conditions indicated in the target condition information stored in the advertisement DB 24a.

In this embodiment, it is assumed that there is a service other than the point mall that can be used using the same user ID as the user ID used in the point mall. A history of user actions within a service is generally managed in association with a user ID. In fact, in this embodiment, each service providing server 5 includes an action history DB 15. Therefore, the advertisement server 2 can acquire the user's behavior history in other services based on the user ID associated with the terminal ID transmitted from the user terminal 4. Then, the advertisement server 2 can decide which advertisement to send based on the behavior history. Therefore, it is possible to display an advertisement on the user terminal 4 according to the user's behavior in a service different from the point mall.

[3. Third embodiment]
Next, a third embodiment will be described. In this embodiment, the probability that the user wins a predetermined lottery object in the second lottery is higher than the probability of winning in the first lottery. The third embodiment may be the same as the second embodiment, except as described below. Note that in this embodiment, the advertisement determining unit 212 may determine advertisements using the method described in the first embodiment, or may determine advertisements using the method described in the second embodiment.

In the present embodiment, the second lottery unit 117 makes the winning probability of a predetermined lottery target in the second lottery higher than the winning probability of the predetermined lottery target in the first lottery. For example, the original winning probability may be determined in advance as the winning probability in the first lottery. The second lottery unit 117 may set the winning probability in the second lottery higher than the original winning probability and execute the lottery process. If the predetermined lottery target includes multiple lottery targets such as a first prize and a second prize, the second lottery unit 117 may increase the probability of winning for all of the lottery targets, or increase the probability of winning for some lottery targets. The winning probability may be increased only for the following.

Rather than directly increasing the winning probability itself, the second lottery unit 117 may include, as the second lottery, a plurality of lots in which each predetermined lottery target has a possibility of winning. Therefore, there is a possibility that the lottery will actually be held three or more times. Thereby, the second lottery unit 117 may substantially increase the winning probability. The number of lotteries included in the second lottery is not particularly limited. The winning probability of a predetermined lottery target in each lottery may be the same as the winning probability in the first lottery. Alternatively, the winning probability of each lottery included in the second lottery is predetermined so that the winning probability of a predetermined lottery target when a plurality of lottery lots are combined is higher than the winning probability of the first lottery. It may be.

For example, the second lottery unit 117 executes a lottery process for each of the plurality of lotteries, and displays the second lottery results so that the user terminal 4 displays the plurality of lottery results in the lottery area 1000 of the lottery possible page. The instruction information may be transmitted to the user terminal 4.

Alternatively, the second lottery unit 117 may transmit second lottery result display instruction information indicating the display of the result of any one of the plurality of lots included in the second lottery. If the result of the lottery indicates that the predetermined lottery target has not been won, the second lottery unit 117 displays the result of any other lottery among the plurality of lots included in the second lottery. Second lottery result display instruction information indicating the second lottery result display instruction information may be transmitted. For example, the second lottery unit 117 may first perform a lottery process on any one of the plurality of lottery tickets included in the second lottery. The second lottery unit 117 may transmit second lottery result display instruction information as the lottery result. If the lottery result indicates that the predetermined lottery target has not been won, the second lottery result display instruction information may include tag information, etc. for displaying an operation element for executing the lottery again in the lottery area 1000. good. Examples of the operation elements include buttons, links, icons, and the like. The second lottery unit 117 may further perform lottery processing in response to a request transmitted from the user terminal 4 to the point mall server 1 when the user operates this operation element. Then, the second lottery section 117 may transmit second lottery result display instruction information as the lottery result. In this way, the second lottery unit 117 may repeat the lottery until all the lots are completed or the winning of a predetermined lottery target is determined.

The second lottery unit 117 may increase the probability of winning a predetermined lottery target in the second lottery for any user. Alternatively, the second lottery unit 117 may increase the winning probability in the second lottery from the winning probability in the first lottery only for users who meet a predetermined condition. For example, the second lottery unit 117 determines that the usage status of the user in another service, which is a service different from the point mall and in which the user is identified using the same user ID as the user ID in the point mall, satisfies a predetermined condition. In this case, the probability of winning may be increased. For example, the second lottery unit 117 may acquire the user's action history from the service providing server 5 of the target service using a method similar to the method described in the second embodiment. Then, the second lottery unit 117 may determine whether the user's usage status satisfies a predetermined condition based on the acquired action history. The conditions of the user's usage status may be any conditions. For example, the usage condition may indicate that the user does something that is desired to promote usage of a certain service.

As a predetermined condition, the second lottery unit 117 may increase the winning probability in the second lottery from the winning probability in the first lottery when the user's degree of use of the service is equal to or higher than a predetermined degree. Examples of usage of a service exceeding a predetermined level include: the number of times the user logs into the service's website within a predetermined period is a predetermined number or more, and the usage time of the service within a predetermined period is a predetermined amount of time or more. The number of times the customer has purchased a product through the service within a specified period is a specified number or more, the number of times the service has been booked through the service within a specified period is a specified number or more, and the user has used the service within a specified period. The total amount paid by the User for purchasing products or services provided by the User is equal to or greater than the prescribed amount, the number of points earned by the User within the prescribed period is equal to or greater than the prescribed number, and the usage fee for the service within the prescribed period. For example, the total of These conditions may be set only for one or more specific services, or may be set for each service. Alternatively, these conditions may be conditions that are applied to the user as the usage status of the comprehensive Internet service after summing information on the usage status of all services.

Further, the second lottery unit 117 may increase the winning probability in stages as the degree of service usage increases.

As described above, according to the present embodiment, the winning probability of a predetermined lottery target in the second lottery is higher than the initial winning probability. Therefore, it is possible to give the user a stronger motivation to view the advertisement.

In addition, if the probability of winning a predetermined lottery target in the second lottery increases on the condition that the usage status of other services by the user satisfies a predetermined condition, the use of other services so as to satisfy the condition may be prohibited. You can prompt the user.

Further, if the probability of winning a predetermined lottery target in the second lottery is high on the condition that the degree of use of other services is equal to or higher than a predetermined degree, the use of that service can be promoted.

Further, when a plurality of drawings are performed as the second drawing, the winning probability can be substantially increased.

In addition, if a further lottery is performed on the condition that the user does not win a predetermined lottery target as a result of the lottery after the advertisement is displayed, the probability of winning can be substantially increased, and the user Gains can be adjusted appropriately.

1 Point mall server 2 Advertising server 3 Point management server 4 User terminal 5 Service providing server 11 System control section 12 System bus 13 Input/output interface 14 Storage section 14a Member DB
14b Identification information DB
15 Communication unit 21 System control unit 22 System bus 23 Input/output interface 24 Storage unit 24a Advertisement DB
24b Advertisement distribution history DB
24c Browsing history DB
24d Conversion history DB
25 Communication unit 111 User identification information receiving unit 112 Identification information storage control unit 113 Lottery screen information transmitting unit 114 First lottery unit 115 Advertisement display operation element display instruction unit 116 Terminal identification information receiving unit 117 Second lottery unit 118 Lottery target assignment unit 211 Advertisement request receiving section 212 Advertisement determining section 213 Advertisement transmitting section 214 Reproduction completion notification receiving section 215 Terminal identification information transmitting section NW Network S Information communication system

In order to solve the above-mentioned problem, the invention according to claim 1 transmits screen information, which is a screen within a predetermined service and shows a screen in which a first lottery is possible where there is a possibility of winning a predetermined lottery object, to a terminal. screen information transmitting means for transmitting to the device; and when the first lottery result on the screen displayed on the terminal device based on the transmitted screen information indicates that the predetermined lottery target is non-winning, an advertisement is sent. an operating element display instruction information transmitting means for transmitting operating element display instruction information indicating an instruction to display an operating element used in an operation for displaying to the terminal device; When the advertisement is displayed on the terminal device by operating the operation element displayed on the terminal device, the predetermined lottery object is a second lottery in which there is a possibility of winning the advertisement. lottery result display instruction information transmitting means for transmitting lottery result display instruction information indicating an instruction to display the result of the second lottery performed after the display to the terminal device , the operation element display instruction information transmitting means: Transmitting the operation element display instruction information so that in response to the advertisement being displayed on the terminal device, the terminal device automatically displays the result of the second lottery without any operation by a user of the terminal device. It is characterized by

The invention according to claim 2 provides a screen information transmitting means for transmitting to a terminal device screen information indicating a screen in a predetermined service and in which a first lottery with a possibility of winning a predetermined lottery target is possible. and, if the result of the first lottery on the screen displayed on the terminal device based on the transmitted screen information indicates that the predetermined lottery target has not been won, it is used for an operation for displaying an advertisement. an operating element display instruction information transmitting means for transmitting operating element display instruction information indicating an instruction to display an operating element to the terminal device; When the advertisement is displayed on the terminal device by operating the operation element, the predetermined lottery target has a possibility of winning, and the second lottery is performed after the advertisement is displayed. lottery result display instruction information transmitting means for transmitting lottery result display instruction information indicating an instruction to display the results to the terminal device, and advertising information indicating the advertisement is transmitted from a predetermined advertising device to the terminal device. and the terminal device displays the advertisement based on the advertisement information transmitted from the advertising device, and the transmitted operation element display instruction information is configured to display the advertisement according to the operation of the operation element. , further indicating an instruction to transmit advertisement request information indicating a request for the advertisement and including terminal identification information for identifying the terminal device to the advertisement device, and displaying the advertisement request information on the terminal device. By transmitting the advertisement request information from the terminal device to the advertising device in response to the operating element being operated, the advertising information is transmitted from the advertising device to the terminal device, and the advertisement is displayed. In the case where the lottery result display instruction information transmitting means receives the terminal identification information included in the advertisement request information from the advertising device, the lottery result display instruction information transmitting means causes the lottery result display instruction information transmitting means to When the terminal identification information is received, the lottery result display instruction information is transmitted to the terminal device identified by the received terminal identification information.
According to this invention, when a user does not win a predetermined lottery target in the first lottery in a predetermined service, an operation element for displaying an advertisement is displayed. When the user operates the operation element, a second lottery is performed and the lottery result is displayed. This allows the user to draw the lottery again, while the provider of the predetermined service may be able to earn profits by displaying advertisements. Therefore, it is possible to give the user another chance to draw the lottery, taking into account the user's interests and the service provider's interests.
Further, according to the present invention, when a user operates a displayed operation element, the terminal device transmits advertisement request information to the advertising device. This advertisement request information includes terminal identification information that identifies the terminal device. When the advertising device sends an advertisement to the terminal device in response to receiving advertisement request information, and the terminal device displays the advertisement, the advertising device transmits the terminal identification information received from the terminal device to the information providing device. Send to. The terminal identification information transmitted from the advertising device indicates the terminal device of the user who displayed the advertisement among the users who did not win the predetermined lottery target in the first lottery. The information providing device causes the terminal device identified by this terminal identification information to display the lottery result of the second lottery. Therefore, it is possible to appropriately identify the user's terminal device that is the target of the second lottery.
The invention according to claim 3 provides a screen information transmitting means for transmitting to a terminal device screen information indicating a screen in a predetermined service and in which a first lottery with a possibility of winning a predetermined lottery target is possible. and user identification information receiving means for receiving from the terminal device user identification information that identifies a user of the terminal device and that is input by the user in order to use the predetermined service; If the result of the first lottery on the screen displayed on the terminal device based on screen information displayed on the screen indicates that the predetermined lottery target has not been won, display of an operation element used for operation for displaying an advertisement. an operating element display instruction information transmitting means for transmitting operating element display instruction information indicating an instruction to the terminal device; When the advertisement is displayed on the terminal device, the result of the second lottery, which has a possibility of winning the predetermined lottery target, is displayed after the advertisement is displayed. lottery result display instruction information transmitting means for transmitting lottery result display instruction information indicating an instruction to the terminal device, and the lottery result display instruction information transmitting means is a service different from the predetermined service, If the user's usage status of another service in which the user is identified using the same user identification information as the received user identification information satisfies a predetermined condition, the probability of winning the predetermined lottery target in the second lottery is determined as follows: The winning probability is set higher than the winning probability of the predetermined lottery target in the first lottery.
According to this invention, when a user does not win a predetermined lottery target in the first lottery in a predetermined service, an operation element for displaying an advertisement is displayed. When the user operates the operation element, a second lottery is performed and the lottery result is displayed. This allows the user to draw the lottery again, while the provider of the predetermined service may be able to earn profits by displaying advertisements. Therefore, it is possible to give the user another chance to draw the lottery, taking into account the user's interests and the service provider's interests.
Further, according to the present invention, the winning probability of the predetermined lottery target in the second lottery is higher than the initial winning probability. Therefore, it is possible to give the user a stronger motivation to view the advertisement.
Furthermore, according to the present invention, in addition to the predetermined service, there are other services that can be used using the same user identification information as the user identification information used in the predetermined service. Then, when the usage status of other services by the user satisfies the predetermined condition, the probability of winning the predetermined lottery target in the second lottery increases. Therefore, the user can be encouraged to use other services so as to satisfy the predetermined conditions.
In the invention according to claim 4 , the advertisement includes a video, and the lottery result display instruction information transmitting means is configured to display the video until the end of the video whose playback is started by operating the operation element. When the lottery result display instruction information is reproduced, the lottery result display instruction information is transmitted.

In the invention according to claim 5 , the terminal device stores a cookie including the terminal identification information and is transmitted from the terminal device to each of the information providing device and the advertising device, and The result display instruction information transmitting means transmits the lottery result to the terminal device that has transmitted the cookie containing the same terminal identification information as the terminal identification information received by the terminal identification information receiving means to the information providing device. It is characterized by transmitting display instruction information.

In the invention according to claim 6 , the advertising device associates the display history of web pages displayed on the terminal device through advertisements transmitted from the advertising device to the terminal device in the past with the terminal identification information. and the advertising device transmits the information to the terminal device based on the display history stored in the advertising device in association with the terminal identification information included in the advertisement request information transmitted from the terminal device. Characterized by determining advertising.

The invention according to claim 7 provides user identification information for identifying a user of the terminal device, the user identification information being input by the user in order to use the predetermined service to be received from the terminal device. information receiving means; storage control means for storing the received user identification information and the terminal identification information in a storage means in association with each other; 2. If the lottery result indicates a win for the predetermined lottery target, the user identified by the user identification information stored in the storage means in association with the terminal identification information received by the terminal identification information receiving means. The present invention is characterized by further comprising: a granting unit that executes a process of granting the predetermined lottery object to the person.

The invention according to claim 8 provides that the user of the terminal device is identified in another service different from the predetermined service using the same user identification information as the user identification information, and the advertising device Based on the user identification information associated with the terminal identification information included in the advertisement request information, the advertising device acquires the user's action history in the other service, and the advertising device and determining the advertisement to be transmitted to the terminal device.

In the invention according to claim 9 , the advertisement includes a moving image, and the advertisement transmitted from the advertising device to the terminal device is arranged so that the advertisement includes a moving image at the end of the moving image whose reproduction is started by operating the operating element. The advertisement is such that when the video is played back, the terminal device sends playback completion information indicating that the playback is completed to the advertising device, and the advertising device When the reproduction completion information is received from the terminal device, the terminal identification information is transmitted to the information providing device.

The invention according to claim 10 is characterized in that the predetermined condition is that the degree of use of the other service by the user is equal to or higher than a predetermined degree.

The invention according to claim 11 is characterized in that the second lottery includes a plurality of lots in which each of the predetermined lottery targets has a possibility of winning.

In the invention according to claim 12 , the second lottery includes at least a third lottery and a fourth lottery, and the lottery result display instruction information transmitting means is configured to transmit the lottery results when the advertisement is displayed on the terminal device. transmitting the lottery result display instruction information indicating an instruction to display the result of the third lottery, and when the result of the third lottery indicates a non-winning of the predetermined lottery target, transmitting an instruction to display the result of the fourth lottery; The lottery result display instruction information shown in FIG.

The invention according to claim 13 is an information providing method executed by a computer, which includes screen information indicating a screen in a predetermined service that allows a first lottery with a possibility of winning a predetermined lottery target. , a step of transmitting screen information to a terminal device, and when the result of the first lottery on the screen displayed on the terminal device based on the transmitted screen information indicates that the predetermined lottery target is non-winning; an operation element display instruction information transmitting step of transmitting operation element display instruction information indicating an instruction to display an operation element used in an operation for displaying an advertisement to the terminal device; If the advertisement is displayed on the terminal device by operating the operation element displayed on the terminal device based on the second lottery, the predetermined lottery target has a possibility of winning, a step of transmitting lottery result display instruction information indicating an instruction to display a result of a second lottery performed after displaying the advertisement to the terminal device, and transmitting the operation element display instruction information. The step includes instructing the operation element display so that the terminal device automatically displays the second lottery result without any operation by a user of the terminal device in response to the advertisement being displayed on the terminal device. It is characterized by transmitting information .
The invention according to claim 14 provides an information providing method executed by a computer, which includes screen information indicating a screen in a predetermined service that allows a first lottery with a possibility of winning a predetermined lottery target. , a step of transmitting screen information to a terminal device, and when the result of the first lottery on the screen displayed on the terminal device based on the transmitted screen information indicates that the predetermined lottery target is non-winning; an operation element display instruction information transmitting step of transmitting operation element display instruction information indicating an instruction to display an operation element used in an operation for displaying an advertisement to the terminal device; If the advertisement is displayed on the terminal device by operating the operation element displayed on the terminal device based on the second lottery, the predetermined lottery target has a possibility of winning, a step of transmitting lottery result display instruction information indicating an instruction to display a result of a second lottery performed after displaying the advertisement to the terminal device, the advertisement information indicating the advertisement comprising: The transmitted operation element display instruction information is transmitted from a predetermined advertising device to the terminal device, and the terminal device displays the advertisement based on the advertising information transmitted from the advertising device. In response to the operating element being operated, an instruction to send advertisement request information indicating the advertisement request and including terminal identification information for identifying the terminal device to the advertisement device. Further, the advertisement request information is transmitted from the terminal device to the advertising device in response to the operating element displayed on the terminal device being operated, so that the advertising information is transmitted from the advertising device to the terminal. further comprising a terminal identification information receiving step of receiving the terminal identification information included in the advertisement request information from the advertising device when the advertisement is transmitted to the device and displayed, and the lottery result display instruction information sending step The method is characterized in that, when the terminal identification information is received in the terminal identification information receiving step, the lottery result display instruction information is transmitted to the terminal device identified by the received terminal identification information.
The invention according to claim 15 provides an information providing method executed by a computer, which includes screen information indicating a screen in a predetermined service that allows a first lottery with a possibility of winning a predetermined lottery target. , a step of transmitting screen information to a terminal device, and receiving from the terminal device user identification information that identifies a user of the terminal device and that is input by the user in order to use the predetermined service. and displaying an advertisement if the result of the first lottery on the screen displayed on the terminal device based on the transmitted screen information indicates that the predetermined lottery target has not been won. a step of transmitting operating element display instruction information indicating an instruction to display an operating element used for an operation to the terminal device; and a step of transmitting operating element display instruction information to the terminal device based on the transmitted operating element display instruction information. When the advertisement is displayed on the terminal device by operating the operation element displayed on the device, the predetermined lottery object is a second lottery in which there is a possibility of winning, and after the advertisement is displayed. a lottery result display instruction information transmitting step of transmitting lottery result display instruction information indicating an instruction to display the result of a second lottery to be performed to the terminal device, and the lottery result display instruction information transmitting step If the user's usage of another service that is different from the service and in which the user is identified using the same user identification information as the received user identification information satisfies a predetermined condition, the second lottery The winning probability of the predetermined lottery target is set higher than the winning probability of the predetermined lottery target in the first lottery.

The invention according to claim 16 transmits screen information to a terminal device, which is a screen in a predetermined service and is a screen in which a first lottery with a possibility of winning a predetermined lottery target is possible. an information transmitting means, and an operation for displaying an advertisement when the result of the first lottery on the screen displayed on the terminal device based on the transmitted screen information indicates that the predetermined lottery target has not been won. an operating element display instruction information transmitting means for transmitting operating element display instruction information indicating an instruction for displaying an operating element used in the terminal device to the terminal device; and a display device configured to display the operating element display instruction information on the terminal device based on the transmitted operating element display instruction information. If the advertisement is displayed on the terminal device by operating the operation element that has been selected, the second lottery, which has a possibility of winning the predetermined lottery target, and which is performed after the advertisement is displayed. 2. The operation element display instruction information transmitting means functions as a lottery result display instruction information transmitting means for transmitting lottery result display instruction information indicating an instruction to display the lottery results to the terminal device , and the operation element display instruction information transmitting means The operation element display instruction information is transmitted so that the terminal device automatically displays the second lottery result without any operation by a user of the terminal device in response to the display on the device. do.
The invention according to claim 17 transmits screen information, which is a screen within a predetermined service and in which a first lottery is possible for a predetermined lottery target, to a terminal device. an information transmitting means, and an operation for displaying an advertisement when the result of the first lottery on the screen displayed on the terminal device based on the transmitted screen information indicates that the predetermined lottery target has not been won. an operating element display instruction information transmitting means for transmitting operating element display instruction information indicating an instruction for displaying an operating element used in the terminal device to the terminal device; and a display device configured to display the operating element display instruction information on the terminal device based on the transmitted operating element display instruction information. If the advertisement is displayed on the terminal device by operating the operation element that has been selected, the second lottery, which has a possibility of winning the predetermined lottery target, and which is performed after the advertisement is displayed. 2 Functions as a lottery result display instruction information transmitting means for transmitting lottery result display instruction information indicating an instruction to display the lottery results to the terminal device, and advertising information indicating the advertisement is transmitted from a predetermined advertising device to the terminal device. the terminal device displays the advertisement based on the advertisement information transmitted from the advertising device, and the transmitted operation element display instruction information indicates that the operation element is operated. further indicates an instruction to transmit, to the advertising device, advertising request information indicating a request for the advertisement and including terminal identification information for identifying the terminal device; By transmitting the advertisement request information from the terminal device to the advertising device in response to the operation of the displayed operation element, the advertising information is transmitted from the advertising device to the terminal device, and the advertisement request information is transmitted from the advertising device to the terminal device. When an advertisement is displayed, the terminal identification information receiving means receives the terminal identification information included in the advertisement request information from the advertising device, and the lottery result display instruction information transmitting means receives the terminal identification information from the advertising device. When the terminal identification information is received by the means, the lottery result display instruction information is transmitted to the terminal device identified by the received terminal identification information.
The invention according to claim 18 transmits screen information to a terminal device, which is a screen in a predetermined service, and which shows a screen where a first lottery with a possibility of winning a predetermined lottery target is possible. information transmitting means; and user identification information receiving means for receiving user identification information for identifying a user of the terminal device, which is input by the user in order to use the predetermined service, from the terminal device. , an operation used for displaying an advertisement when the result of the first lottery on the screen displayed on the terminal device based on the transmitted screen information indicates that the predetermined lottery target has not been won; an operation element display instruction information transmitting means for transmitting operation element display instruction information indicating an instruction to display an element to the terminal device; and the operation displayed on the terminal device based on the transmitted operation element display instruction information. When the advertisement is displayed on the terminal device by operating an element, the result of a second lottery performed after displaying the advertisement, which is a second lottery in which there is a possibility of winning the predetermined lottery target. The lottery result display instruction information transmitting means transmits lottery result display instruction information indicating an instruction to display the lottery result to the terminal device, and the lottery result display instruction information transmitting means is configured to transmit lottery result display instruction information indicating an instruction for displaying a service other than the predetermined service. and, if the user's usage status of another service in which the user is identified using the same user identification information as the received user identification information satisfies a predetermined condition, the predetermined lottery target is won in the second lottery. It is characterized in that the probability is set higher than the winning probability of the predetermined lottery target in the first lottery.

Claims (15)

screen information transmitting means for transmitting to a terminal device screen information indicating a screen within a predetermined service that allows a first lottery with a possibility of winning a predetermined lottery target;
If the result of the first lottery on the screen displayed on the terminal device based on the transmitted screen information indicates that the predetermined lottery target has not been won, an operation element used for operation for displaying an advertisement. operating element display instruction information transmitting means for transmitting operating element display instruction information indicating an instruction to display the above to the terminal device;
If the advertisement is displayed on the terminal device by operating the operation element displayed on the terminal device based on the transmitted operation element display instruction information, there is a possibility of winning the predetermined lottery target. lottery result display instruction information transmitting means for transmitting, to the terminal device, lottery result display instruction information indicating an instruction to display the result of the second lottery, which is a second lottery performed after the display of the advertisement;
An information providing device comprising: The advertisement includes a video,
The lottery result display instruction information transmitting means transmits the lottery result display instruction information when the video is played until the end of the video that was started by operating the operation element. The information providing device according to claim 1. Advertising information indicating the advertisement is transmitted from a predetermined advertising device to the terminal device,
The terminal device displays the advertisement based on the advertisement information transmitted from the advertising device,
The transmitted operation element display instruction information is advertisement request information indicating a request for the advertisement in response to the operation of the operation element, and includes terminal identification information for identifying the terminal device. further indicating instructions for transmitting to the advertising device,
The advertisement request information is transmitted from the terminal device to the advertising device in response to the operating element displayed on the terminal device being operated, so that the advertising information is transmitted from the advertising device to the terminal device. further comprising terminal identification information receiving means for receiving the terminal identification information included in the advertisement request information from the advertising device when the advertisement is displayed.
When the terminal identification information is received by the terminal identification information receiving means, the lottery result display instruction information transmitting means transmits the lottery result display instruction information to the terminal device identified by the received terminal identification information. The information providing device according to claim 1, wherein the information providing device transmits information. The terminal device stores a cookie that includes the terminal identification information and is transmitted from the terminal device to the information providing device and the advertising device,
The lottery result display instruction information transmission means transmits the lottery result display instruction information to the terminal device that has transmitted the cookie containing the same terminal identification information as the terminal identification information received by the terminal identification information reception means to the information providing device. 4. The information providing apparatus according to claim 3, wherein the information providing apparatus transmits lottery result display instruction information. The advertising device stores a display history of web pages displayed on the terminal device through advertisements transmitted from the advertising device to the terminal device in the past in association with the terminal identification information,
The advertising device determines the advertisement to be transmitted to the terminal device based on the display history stored in the advertising device in association with the terminal identification information included in the advertisement request information transmitted from the terminal device. The information providing device according to claim 3 or 4, characterized in that: user identification information receiving means for receiving user identification information for identifying a user of the terminal device, which is input by the user in order to use the predetermined service, from the terminal device;
storage control means for storing the received user identification information and the terminal identification information in a storage means in association with each other;
When the second lottery result displayed based on the transmitted lottery result display instruction information indicates a win for the predetermined lottery target, the second lottery result is associated with the terminal identification information received by the terminal identification information receiving means. a granting unit that executes a process of granting the predetermined lottery target to the user identified by the user identification information stored in the storage unit;
The information providing device according to claim 3 or 4, further comprising: The user of the terminal device is identified in another service different from the predetermined service using the same user identification information as the user identification information,
The advertising device acquires the behavior history of the user in the other service based on the user identification information associated with the terminal identification information included in the advertising request information transmitted from the terminal device,
The information providing device according to claim 6, wherein the advertising device determines the advertisement to be sent to the terminal device based on the acquired action history. The advertisement includes a video,
The advertisement transmitted from the advertising device to the terminal device indicates that the playback is completed when the video is played until the end of the video that was started by operating the operation element. an advertisement in which it is specified that the terminal device transmits reproduction completion information indicating to the advertising device,
The information providing device according to claim 3 or 4, wherein the advertising device transmits the terminal identification information to the information providing device when the advertising device receives the playback completion information from the terminal device. . 2. The lottery result display instruction information transmitting means makes the winning probability of the predetermined lottery target in the second lottery higher than the winning probability of the predetermined lottery target in the first lottery. information provision device. further comprising user identification information receiving means for receiving user identification information for identifying a user of the terminal device, which is input by the user in order to use the predetermined service, from the terminal device;
The lottery result display instruction information transmitting means transmits information on the user's use of another service different from the predetermined service and in which the user is identified using the same user identification information as the received user identification information. The information according to claim 9, characterized in that when the situation satisfies a predetermined condition, the winning probability of the predetermined lottery target in the second lottery is made higher than the winning probability of the predetermined lottery target in the first lottery. Providing device. 11. The information providing apparatus according to claim 10, wherein the predetermined condition is that the degree of use of the other service by the user is equal to or higher than a predetermined degree. 11. The information providing apparatus according to claim 9, wherein the second lottery includes a plurality of lottery tickets each having a possibility of winning the predetermined lottery target. The second lottery includes at least a third lottery and a fourth lottery,
The lottery result display instruction information transmitting means transmits the lottery result display instruction information indicating an instruction to display the third lottery result when the advertisement is displayed on the terminal device, and transmits the lottery result display instruction information indicating an instruction to display the third lottery result. 13. The information providing apparatus according to claim 12, wherein when the predetermined lottery target is non-winning, the information providing apparatus transmits the lottery result display instruction information indicating an instruction to display the result of the fourth lottery. In an information provision method executed by a computer,
a screen information transmitting step of transmitting to the terminal device screen information indicating a screen within a predetermined service that allows a first lottery with a possibility of winning a predetermined lottery target;
If the result of the first lottery on the screen displayed on the terminal device based on the transmitted screen information indicates that the predetermined lottery target has not been won, an operation element used for operation for displaying an advertisement. an operation element display instruction information transmitting step of transmitting operation element display instruction information indicating an instruction to display to the terminal device;
If the advertisement is displayed on the terminal device by operating the operation element displayed on the terminal device based on the transmitted operation element display instruction information, there is a possibility of winning the predetermined lottery target. a lottery result display instruction information transmitting step of transmitting lottery result display instruction information indicating an instruction to display a result of a second lottery performed after displaying the advertisement to the terminal device;
An information provision method characterized by including. computer,
screen information transmitting means for transmitting to a terminal device screen information indicating a screen within a predetermined service that allows a first lottery with a possibility of winning a predetermined lottery target;
If the result of the first lottery on the screen displayed on the terminal device based on the transmitted screen information indicates that the predetermined lottery target has not been won, an operation element used for operation for displaying an advertisement. operating element display instruction information transmitting means for transmitting operating element display instruction information indicating an instruction to display the above to the terminal device;
If the advertisement is displayed on the terminal device by operating the operation element displayed on the terminal device based on the transmitted operation element display instruction information, there is a possibility of winning the predetermined lottery target. lottery result display instruction information transmitting means for transmitting lottery result display instruction information indicating an instruction to display a result of a second lottery performed after displaying the advertisement to the terminal device;
An information provision program characterized by functioning as a.

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