JP2023120109A - Campaign execution program, campaign execution server, and campaign execution system - Google Patents

Abstract

To provide a program, server and system for allowing a plurality of participants to obtain sufficient convenience when executing a campaign in which the participants participate in collaboration with each other.SOLUTION: A campaign execution program includes: receiving, via a communication unit, an application for participation from each of multiple store terminals at a CPU of a campaign execution server for executing one common campaign in which multiple stores or companies can participate in collaboration with each other (S1); identifying the number of specific application transmissions related to multiple specific stores that have selected one kind of specific gift in common (S4); determining multiple winning transmissions in accordance with the number of prepared specific gifts, from among the specific application transmission (S5); identifying the specific stores related to the multiple winning transmission (S6); and acquiring transmission user information of the winning transmissions related to the identified specific stores (S7, S8).SELECTED DRAWING: Figure 12

Description

The present invention provides a joint participation campaign for multiple stores or companies using SNS etc. The present invention relates to a campaign execution program, a campaign execution server, and a campaign execution system that can be provided.

Conventionally, it is known to conduct campaigns using UGC (User Generated Content) such as word-of-mouth sites, blogs, Twitter (registered trademark) and Instagram (registered trademark), that is, user contributions (see, for example, Patent Document 1). In FIGS. 1 and 2 and paragraphs [0071] to [0075] of Patent Document 1, when a user who applied for a campaign posts on Twitter (registered trademark) or the like with a predetermined hash tag, the user receives the relevant A prize lottery device 1 that gives an incentive according to the degree of contribution to publicize a campaign is described.

Japanese Unexamined Patent Application Publication No. 2012-3599

The above Patent Document 1 describes the use of hashtags in campaigns using Twitter (registered trademark), etc., but it is also possible to conduct campaigns jointly by a plurality of participants and give away prizes used in campaigns. There is no description or suggestion that any improvement in convenience will be obtained on the participating body side by standardizing the .

It is an object of the present invention to provide a campaign execution program, a campaign execution server, and a campaign execution system that enable sufficient convenience to be obtained on the participating side when executing a campaign in which a plurality of participants jointly participate. That's what it is.

To achieve the above object, the present invention provides a server for executing one common campaign in which a plurality of participants can jointly participate, wherein a plurality of participation campaigns each provided for each of the plurality of participants is provided. the corresponding participant from each of the plurality of participant terminals is provided to the customer in the common campaign to the calculating unit of a server having a communication unit and a calculating unit network-connectable to the participant terminals; a participation reception procedure for accepting, via the communication unit, an application for participation in the common campaign including the selection of a prize to be used; Based on the participant information corresponding to each of the application transmissions applying for the campaign, the transmission identification procedure to identify the number of specific application transmissions related to multiple specific participants who commonly selected the same specific prize, and the prescribed application requirements A winning transmission determination procedure for determining a plurality of winning transmissions from among all the specified application transmissions that satisfy the predetermined winning number of the specific prize, and identifying a specific participant related to the plurality of winning transmissions. and a campaign execution program for executing a participant identification procedure.

According to the campaign execution program of the present invention, in the participant identification procedure, a participant with a winner, that is, a participant related to the specific transmission (specific participant) is identified among a plurality of participants who are given a common prize. allows to identify any participants that have no winners (other participants than the specific participant).

As a result, in the information acquisition procedure for acquiring the winning transmission originating user information related to the specific participant identified in the participant identification procedure, the winning transmission originating user information (for example, an SNS account for sending a direct message, etc.) When acquiring , it is not necessary to acquire the transmitting user information of the application transmission to the other participants, and it is sufficient to acquire only the transmission user information of the specific application transmission to the specific participant. Therefore, in the above-described information acquisition procedure, for example, when the calling user information is acquired using a paid software tool that is charged on a per-participant basis, the number of participants to be billed can be reduced. In this case, on the campaign management side, it is possible to reduce the total billing amount required for management and reduce costs. Also, when acquiring user information using a free software tool, the smaller the number of participants whose information is to be acquired, the faster the user information can be acquired even if the number of times the API is used is limited. etc. is reduced, and the resource required for processing is not wasted.

In addition, by adopting a system in which a plurality of participants participate in one common campaign as described above, the participating participants have the following advantages.

In other words, it costs a lot of money to conduct a campaign by one participant alone, and such a burden is particularly difficult for small participants, but multiple participants jointly participate in a campaign with a common mechanism As a result, the cost burden can be reduced to a fraction of the cost, making it cheaper.

If multiple participants share a prize (however, each participant may or may not be able to recognize the fact that it is shared), we can expect a large number of submissions related to the prize, so we can expect a large number of submissions. A prize can be set in advance as a luxurious article.

In addition, since multiple participants share the same management system, campaign site format, lottery method, and secretariat management system, it is possible to carry out the campaign collectively as if it were a single large campaign. All or most of the work related to the campaign can be entrusted to the management side in a lump, without the person in charge of planning, production, contacting the winners, shipping the prizes, etc. As a result, even small businesses that have been unable to prepare and operate campaigns on their own due to lack of know-how or busy schedules can participate in campaigns easily and inexpensively.

According to the campaign execution program, the campaign execution server, and the campaign execution system of the present invention, when executing a campaign in which multiple participants jointly participate, it is possible to obtain sufficient convenience on the participating side.

It is a conceptual diagram explaining the structure of the campaign which concerns on embodiment. 1 is a schematic system configuration diagram of a campaign execution system according to an embodiment; FIG. FIG. 4 is a conceptual diagram illustrating a campaign site dedicated to each store generated by the campaign execution system and displayed on the user terminal; FIG. 4 is a conceptual diagram illustrating a prize selection screen within a campaign management screen displayed on a store terminal; FIG. 11 is a conceptual diagram for explaining a download screen of an announcement POP to be posted in a store within the same management screen; FIG. 10 is a conceptual diagram for explaining a download screen for a shop card and desktop POP within the same management screen; FIG. 10 is a conceptual diagram showing an example of an application posting to a campaign by a user terminal; It is a conceptual diagram which shows an example of the analysis screen displayed on a shop terminal. It is a figure explaining the merit on the side of a participating shop. It is a comparative example for explaining merits on the operator side. It is a figure for demonstrating the merit on the side of an operator. 4 is a flowchart of each process executed by a CPU; FIG. 10 is a flow chart of each process executed by a CPU when determining winning transmission based on the ratio of the number of entries; FIG.

An embodiment of the present invention will be described below with reference to the drawings.

<Mechanism of campaign>
An increasing number of companies want to increase the number of followers of their official SNS accounts in order to promote their products using SNS (social networking services). One way to increase followers is to run a campaign. As shown in FIG. 1, in the campaign of the present embodiment, after a user visits a store and purchases, for example, a product or service, the user terminal 50 follows the official SNS account of the store and the campaign operator, By posting on the SNS site with a designated hashtag along with a photo of the service or service, you can apply for the campaign and get a prize if you win. In addition to follow-up and posting, the implementation of reactions such as "retweet" and "like" to the post of the store may be an entry requirement. This campaign is one common campaign in which a plurality of shops can jointly participate, and the prizes are also common to the plurality of shops. The operator of the common campaign creates a list of target applicants based on the posts of users on the SNS, and determines winners by lottery. After that, the operator of the common campaign will contact the winners using the DM (direct message) function of SNS, etc., obtain personal information such as the user's address and name, and send the prize. do.

In addition, the store according to the present embodiment may be a plurality of different stores within the same company, or may be stores of different companies. In addition, it may be a store operated by any group, organization, individual, etc., as well as a company. Stores include, for example, not only restaurants, general merchandise stores, and electronic product stores, but also offices and facilities such as parks. These stores are examples of participants. Moreover, participation as a company may be possible instead of participation as a store. In this case, the company is an example of a participant.

<System configuration>
The campaign execution system 1 is configured to be able to execute the common campaign. As shown in FIG. 2, the campaign execution system 1 includes a plurality of store terminals (examples of participant terminals) 10A, 10B, 10C, etc., an SNS server 30, a tool providing server 40, It includes a campaign execution server 20 and a plurality of user terminals such as user terminals 50A, 50B, 50C, and so on. These can exchange information with each other via a communication network 3 such as the Internet.

The store terminals 10A to 10C are respectively provided in a plurality of stores participating in the common campaign, and are, for example, terminals such as desktop-type or notebook-type general-purpose personal computers, tablet terminals, smartphones, or the like. The store terminals 10A to 10C are provided with a display section 11, a control section 12, an operation section 13, and a storage section . The display unit 11 is, for example, a display. The control unit 12 is, for example, a CPU, and executes various types of information processing. The operation unit 13 is, for example, a keyboard, a touch panel, buttons, and the like. Various data and programs are stored in the storage unit 14 . In addition, hereinafter, when there is no need to distinguish between these store terminals 10A, 10B, and 10C, they will simply be collectively referred to as "store terminals 10".

The campaign execution server 20 is a server managed by an operator who manages the common campaign, and includes a communication section 22 , a CPU 21 and a storage section 23 . The communication unit 22 communicates with other servers, the store terminal 10, the user terminal 50, and the like via the communication network 3. FIG. CPU21 is an example of a calculating part. A campaign execution program 24 is stored in the storage unit 23 .

The SNS server 30 receives and manages application transmissions to the SNS site from the user terminals 50A, 50B, and 50C. The SNS server 30 is operated by an SNS site operating company.

The user terminals 50A to 50C are smart phones, for example. Hereinafter, these user terminals 50A, 50B, and 50C will be collectively referred to simply as "user terminals 50" when there is no particular need to distinguish them.

The tool providing server 40 extracts and downloads transmission data of a predetermined user on the SNS server 30 (for example, the sender's SNS account name, posted content, and application action content such as following and liking). It is a server that provides paid or free software tools that can The tool providing server 40 provides the software tool installed on the cloud via the communication network 3, for example. The campaign execution server 20 accesses the SNS server 30 via the software tool provided on the tool providing server 40 and acquires the user's transmission data. The software tool may be downloaded from the tool providing server 40 and stored in the storage unit 23 of the campaign execution server 20. FIG. When the software tool is paid, the campaign execution server 20 pays (charges), for example, 150,000 yen per month per type of specific hashtag via the tool providing server 40, and the SNS server 30 Acquire the transmission data of the sender who made the transmission (including information for notifying the winning to the winner, such as the applicant's SNS account). If the software tool is free of charge, the campaign execution server 20 acquires, free of charge, the transmission data of the caller who made a call related to a specific hash tag via the tool providing server 40 . If the software tool is free, for example, the number of accesses to the SNS server 30 within a unit time, the content of data that can be acquired, etc. may be limited, but the data to be acquired may be small. may be able to use free software tools without using commercial software tools. In addition, although this figure illustrates an example of using a software tool provided by the tool providing server 40, the campaign execution server 20 uses a software tool created by its own company, and directly receives user transmission data from the SNS server 30. It doesn't matter if you get it.

FIG. 3 shows a conceptual diagram explaining a campaign site dedicated to each store, which can be confirmed on each store terminal 10 after each store participates in the common campaign, and can be browsed from the user terminals of customers of each store. A campaign site is created by a campaign operator. Each store, for example, accesses the campaign execution server 20 from the store terminal 10, applies for participation in the common campaign, pays the fee, logs in to the campaign management screen, creates a campaign site, and holds the campaign. be able to. Each store registers, for example, the store name, service content, image image, image color, SNS official account, hash tag unique to each store, etc. on the campaign site, and selects a prize to automatically display the campaign page for each store. is created. It is also possible to use a common hash tag for multiple stores, and it is also possible to let the campaign operator select the prize. The campaign site dedicated to each store can be browsed from the user terminal 50 using, for example, a QR code (registered trademark) or a search engine.

FIG. 4 shows a conceptual diagram for explaining a prize selection screen within the campaign management screen displayed on the store terminal 10 after participating in the common campaign. In this figure, the store side can select a prize for the next campaign by ticking a check box from among four types: a coffee maker, a gift certificate, an instant camera, and a high-end hair dryer. By selecting a free gift, the store participates in holding a campaign jointly with other stores that have selected the same free gift. Each prize is classified according to the target user's gender, age group, and the like. For example, if it is troublesome to select a prize each time, the store can select the sex and age of the target group in advance and have the campaign operator select the prize on their behalf. In that case, the campaign page (for prizes, etc.) on the dedicated campaign site will be automatically updated every month by the operator without any operation by the store.

FIG. 5 shows a conceptual diagram for explaining the download screen of the notification POP posted in the store. In this figure, the image for the notification POP includes an image image, a store-specific hashtag (here, #abc cafe), the store's official SNS account name, and application conditions (here, SNS posting and official account follow). , free gift information, QR code (registered trademark) linked to the store's campaign site, etc., based on the content initially registered by the store, can be printed in any size, such as A4 size, campaign execution server 20 and displayed. Each store can announce the campaign simply by downloading the PDF file or image for this notification POP from the management screen dedicated to each store, printing it, and posting it in the store.

FIG. 6(a) is an example of a campaign notification shop card, and FIG. 6(b) is an example of a desktop POP download screen for campaign notification. The shop card is the size of a business card and is placed, for example, on the side of a cash register in a store, and the desktop POP is placed on a table or the like. The contents of these images are substantially the same as those in FIG. 5, but the print sizes and the like are different. Each store may print a shop card or desktop POP from this download screen, or may ask the campaign operator to mail the pre-printed items.

FIG. 7 shows an example of sending an application for the common campaign by the user terminal 50 . When a user visits a store, the user follows the SNS official account of the store and the official account of the campaign operator from the user terminal 50 logged in to the SNS site, takes a picture of the product or service, and uses a predetermined hashtag. at the end of the post and post it. In this figure, the user of the SNS account Usagi_77777 has a photo of the drink he ordered at the store, an impression, and a predetermined hashtag at the end of the impression (here, the predetermined hash tag at the beginning of the store name, abc cafe). (with the symbol #). As a result, the user's campaign application is accepted on the SNS server 30 . Examples of the transmission of applications include posting on SNS sites, and application actions related to each store using a predetermined reaction function (for example, retweet, like, new follow-up of an official account, etc.).

FIG. 8 shows an example of an analysis screen displayed on the store terminal 10 after participating in the common campaign. Each store can analyze the number of followers of the store's SNS official account during the campaign participation period from the dedicated page of the campaign management screen. In this figure, for example, you can check the monthly increase in followers in a bar graph and the total number of followers in a line graph. . The analysis screen is not limited to the example shown in this figure, and has a function of analyzing various other items (for example, the number of SNS posts including store-specific hashtags).

FIG. 9 shows a diagram for explaining the merits of participating stores participating in the common campaign. In the case of the above-mentioned common campaign, since a plurality of stores participate jointly, there is an advantage that the more stores participate, the smaller the campaign cost burden per store on the participating store side. Here, all companies participating in the campaign planning and production costs (costs for proposing prizes, creating the campaign site, etc.), paid software costs (billing costs for paid software tools), prize purchase costs, secretariat agency costs, etc. For example, if you jointly pay 30,000 yen per month, you can participate in a common campaign that is continuously implemented every month. As a result, even small stores can easily participate, and since the campaign operator automatically updates the campaign site and selects the prizes, the store does not have to spend much time on the campaign, and the campaign can be announced in the store. Just by posting, you can expect an increase in the number of followers of the official SNS account and the effect of attracting customers to the store through the campaign on a monthly basis.

On the other hand, if each store conducts a campaign individually, for example, planning and production costs of 500,000 yen, paid software costs of 150,000 yen (month), premium purchase costs of 50,000 yen, and secretariat agency costs for each campaign. One store will bear the total cost of 300,000 yen, which is 1 million yen. If the cost is high, it is difficult for a small store to carry out a campaign, and even for a large store, the number of times a campaign is carried out is about one or two times a year, and it is difficult to carry out a monthly campaign.

FIG. 10 shows a comparative example for explaining the advantages on the operator side.

In FIG. 10(a), store A independently conducted an SNS campaign using the hashtag #aaa. The prize is 10 coffee makers for all applicants at store A. There were 1,000 submissions posted with the hashtag #aaa. The operator of the campaign charges 150,000 yen for a paid software tool, and sends 1,000 pieces of post data (including the sender's SNS account name and content sent) to which the hashtag #aaa is attached from the SNS server 30. get. Next, the campaign manager draws 10 winners from the 1,000 acquired pieces of posted data, notifies the winner's SNS account of the winner, and then ships the prize.

In FIG. 10(b), store B independently conducted an SNS campaign using the hashtag #bbb. The prize is a set of gift coupons for all applicants at store B. There were 5 submissions submitted with the hashtag #bbb. The operator of the campaign charges 150,000 yen for a paid software tool, and collects 5 transmission data (including the sender's SNS account name and transmission content) to which the hash tag #bbb is attached from the SNS server 30. get. Next, the operator of the campaign draws a lottery for one winner from the obtained five items of posted data, and after contacting the winner's SNS account regarding the winner, ships the prize.

In this comparative example, each store conducts a campaign individually, and the prizes are different for each store, so the operator charges the paid software tool 150,000 yen for each hashtag set for each store. There is a need.

FIG. 11 shows a diagram for explaining the advantages of the operator side in this embodiment.

In FIG. 11, store A and store B are participating in the common campaign and share common prizes. In this example, 10 coffee makers are common prizes for stores A and B. For this campaign, there were 1,000 applications sent to store A posted with the hashtag #aaa, and there were 1000 applications sent to store B posted with the hashtag #bbb. It turned out there were 5. The campaign manager side selects 10 by lottery from among 1005 application transmissions relating to store A and store B, which have the same prize (determination of winning transmission). At this time, it was found that all of the 10 winning messages that were selected were application messages to store A with the hash tag #aaa. At this time, the operator charges 150,000 yen for the paid software tool, and 1000 transmission data (including the sender's SNS account name and transmission content) with the hash tag # aaa added from the SNS server 30. Because there is no possibility that the winner will be included in the applicants of store B for the transmission data with the hashtag #bbb (there is no winning transmission with the hashtag #bbb) , does not need to be obtained. Therefore, the operator side can reduce the fee charged for the paid software tool by 150,000 yen compared to the comparative example of FIG.

After obtaining the transmission data for 1000 applications submitted to the store A from the SNS server 30, the operator side selects 10 applications from the 1000 applications by lottery, contacts the accounts of the selected winners, and collects the prizes. Ship. In other words, at the stage when the winning transmission is decided, the specific winner's account information is not assigned to each of the 10 winning distributions, so after obtaining all the transmission data of the store where the winner is, , to determine the specific winner's account by drawing lots. However, not limited to such a method, the specific winner's account can be determined by the campaign manager at an appropriate timing and by an appropriate method.

In this figure, a paid software tool is used as an example. Since the types and amounts can be reduced, the load on the campaign execution server 20 can be reduced, the server management cost can be reduced, and the number of accesses to the SNS server can be reduced, so processing can be performed quickly and labor costs can be saved. There is a cost reduction effect such as.

In the above description, the winning transmission, that is, the method of determining the number of winners for each store by lottery, is described, but it is not limited to this method. From the increase in the number of posts with attachments or the increase in the number of new followers on the official account, calculate the ratio of the number of applications for each store in the total number of campaign applications for the month, and after allocating the appropriate number of winners for each store, the store where the winning announcement occurred. It is also possible to acquire only all post data of A's hashtag #aaa with a paid software tool and draw 10 winners based on SNS accounts. Also, like a photo contest, each store or campaign operator may select winners from applicants of each store based on some sort of judging criteria such as the superiority or inferiority of posted photos or content.

That is, in the example of FIG. 11, the application ratio of store A is calculated as 1000/1005=99.5%, and the application ratio of store B is calculated as 5/1005=0.5%. When this is multiplied by 10, which is the number of winners who win the common prize, store A wins 10×99.5=9.95 people, and store B wins 10×0.05=0.05 people. The number of people will be allocated. Here, the number of winners allocated is converted into winning transmissions of integers. For example, a store where the number of winners is less than a predetermined threshold value (for example, 1) is determined to be a store with 0 winning messages. Assuming that there are 0 winning transmissions from store B, it is determined that there are 10 winning transmissions from store A remaining. Through such processing, even if there are stores C, D, E, etc., it is determined how many winners have been allocated and how many winners have been sent to each store. can do. These calculations are executed by the CPU 21 based on calculation formulas stored in advance in the campaign execution program 24 of the campaign execution server 20, for example.

In addition, regarding the number of each prize and the number of winners for each prize, a calculation formula based on at least one of the number of participating stores at the time of the start of the campaign, the number of stores that selected each prize, and the price of the prize will be used when the campaign is executed. Based on the formula stored in advance in the campaign execution program 24 of the server 20, the CPU 21 automatically calculates the number of prizes in the monthly campaign and the number of winners for each prize each month, as shown in FIG. It can be automatically displayed on the campaign site. It should be noted that the calculation shall be performed within a range not violating the Premiums and Representations Act. By performing such processing, it is possible to automate the work related to campaign management as much as possible, and to reduce labor costs and the like on the part of the campaign manager.

<Processing by CPU 21>
FIG. 12 is a flow chart showing each process executed by the CPU 21 of the campaign execution server 20. As shown in FIG. The following processing is started by executing the campaign execution program 24 in the campaign execution server 20. FIG.

First, in S<b>1 , the CPU 21 receives, from a plurality of store terminals 10 , applications for participation in the common campaign and selection of prizes to be offered to customers upon winning in the common campaign via the communication unit 22 . This S1 is an example of a procedure for accepting participation. The process executed by the CPU 21 in S1 is an example of the participation acceptance process. CPU21 which performs S1 functions as an example of a participation reception part.

In S2, the CPU 21 determines whether or not the application period for the common campaign has started. If the application period has not started, the determination is No, and the flow returns to the start of the flowchart. If the application period has started, the determination is Yes, and the process proceeds to S3.

The SNS server 30 accepts application posts for the common campaign transmitted from the user terminal 50 from the start of the application period for the common campaign to the end of the application period.

In S3, the CPU 21 determines whether or not the application period for the common campaign has ended. If the application period has not expired, the determination is No, and the process returns to S3. If the application period has expired, the determination is Yes, and the process proceeds to S4.

In S4, the CPU 21 collects store information (an example of participant information) corresponding to application transmissions to apply for the common campaign, which are transmitted from the user terminals 50 of customers of each store during the implementation period of the common campaign. identifies the number of specific application transmissions related to a plurality of specific stores (an example of a specific participant) that have commonly selected the same specific prize. The store information is, for example, a hash tag, which is a character string unique to the store. identify if there was At this time, it is sufficient to identify how many applications have been made for each store (for each hash tag), and it is not necessary to identify which users have applied. This S4 is an example of the calling identification procedure. The process executed by the CPU 21 in S4 is an example of the call identification process. The CPU 21 executing S4 functions as an example of the call identification unit.

In S5, the CPU 21 preliminarily selects all posts among the specific application transmissions that satisfy predetermined application requirements (e.g., application posts including hashtags, which are character string information specific to each store). A plurality of winning transmissions are determined according to the number of winnings of the prepared specific prizes. This S5 is an example of the winning call determination procedure. The process executed by the CPU 21 in this S5 is an example of winning call determination process. The CPU 21 that executes S5 functions as an example of the winning call determination unit.

As an example of the method of determining winning transmissions, as described with reference to FIG. 11, there is a method of randomly selecting 10 out of 1005 specific application transmissions given arbitrary reference numbers 0001 to 1005 by lottery. mentioned. Winning transmission should include at least the store information, and does not need to be provided with user's account information, post data, application behavior data, and the like. The store information attached to the winning message determines the number of people who win the specific prize for each store.

In S6, the CPU 21 identifies the stores with winning messages among the specific application messages (stores with one or more winners) based on the hashtags attached to the winning messages, and stores without winning messages ( It is determined whether or not there is a store where the number of winners is zero. If there is no store that has not sent a winning call, the determination is No, and the process shifts to S8. This S6 is an example of the participant identification procedure. The process executed by the CPU 21 in S6 is an example of the participant identification process. CPU21 which performs S6 functions as an example of a participant identification part.

At S7, the CPU 21 installs all the specific application transmission data related to the specific store on the tool providing server 40, using the hash tag of the store other than the store where the winning transmission was not made (the store where the winning transmission was made) as a key. Acquired from the SNS server 30 via a paid tool (paid software tool).

In S8, the CPU 21 uses the hashtags of all the shops that have sent the specific application as a key, and sends all the specific application data related to all the shops to the SNS via a paid tool (a paid software tool) installed on the tool providing server 40. Acquire from the server 30 .

The above S7 and S8 are an example of the information acquisition procedure. The processing executed by the CPU 21 in S7 and S8 is an example of the information acquisition processing. CPU21 which performs S7 and S8 functions as an example of an information acquisition part.

In addition, in the common campaign of the present embodiment, although there is a possibility that a No judgment will be made in S6, if many stores participate in the common campaign and select common specific prizes. , there is a high possibility of a Yes determination (there is at least one or more stores that do not send a winning announcement).

In S9, the CPU 21 acquires the user account information (SNS account name) assigned to the winning transmission from the specific application transmission data acquired in S7 or S8. That is, at this stage, a lottery is conducted from among the specific application transmission data acquired in S7 or S8, and a user account is determined according to the number of winning transmissions determined for each store. The user account determined here becomes the user account information assigned to the winning call.

In S10, the CPU 21 transmits a winning notification to the user terminal of the corresponding user by means of a direct message function or the like, based on the user account information assigned to the winning delivery. At this time, the user's personal information is obtained by, for example, notifying a link to a page such as an input form in which personal information such as address and name can be entered. This S10 is an example of the winning notification procedure.

At S11, the CPU 21 ships the gift to the user's address obtained at S10.

Note that the processes from S7 to S11 may not be performed by the campaign execution server 20, but may be outsourced to an external company.

<When winning announcements are determined according to the number of applications>
FIG. 13 is a flow chart showing the processing executed by the CPU 21 when determining the winning transmission from the ratio of the number of entries in the winning transmission determination procedure.

In S5, the winning transmission decision procedure is started, and when the process proceeds to S12, the CPU 21 identifies the increase in the number of specific application transmissions in each shop during a predetermined period. For example, identification of the number of application posts within a predetermined period, identification of the number of increased followers of the store's official account, identification of the number of "Like" reactions related to posts on the store's official account, etc. correspond to this.

Next, after shifting to S13, the CPU 21 calculates the ratio of the number of applications for each store to the total number of applications for the campaign during the predetermined period.

Next, after shifting to S14, the CPU 21 allocates the number of winners to each store according to the ratio of the number of entries.

Next, when proceeding to S15, the CPU 21 determines whether or not there is a store where the number of winners is less than one. "One person" in this case is an example of the aforementioned predetermined threshold value.

In S16, the CPU 21 determines that the store with less than 1 winning number is the store with 0 winning messages.

At S17, the CPU 21 determines the number of winning calls to be made for each shop based on the number of winners allocated, using a predetermined calculation method, and proceeds to S6.

In this case, in the participant identification procedure of S6, the CPU 21 identifies the specific store (an example of the specific participant) related to the winning announcement, which is determined based on the number of winners allocated.

<Effects of Embodiment>
In the participant identification procedure, by identifying a store with a winner (= a specific store; an example of a specific participant) among multiple stores that have selected a common specific prize, if there is a store without a winner Such stores (other stores than the specific store) can also be identified.

As a result, when acquiring the calling user information (for example, an SNS account for sending direct mail) related to the winning call in the information acquisition procedure, there is no need to acquire the calling user information for sending the application to the above-mentioned other stores, and the specified It is sufficient to acquire only the transmission user information of the specific application transmission to the store. Therefore, in the above-described information acquisition procedure, for example, when the originating user information is acquired using a paid software tool that is billed by the number of shops, the number of shops subject to billing can be reduced. As a result, on the campaign management side, it is possible to reduce the total billing amount required for management and reduce costs. In addition, if the number of accesses to the SNS server can be greatly reduced by such a method, it may be possible to obtain information using free software tools without necessarily using paid software tools, and Even if a free software tool is used, the amount of data information to be acquired for each hashtag can be reduced, so the burden on the server can be reduced, and costs such as administrative expenses can be reduced, as well as other unnecessary human or material costs. Waste of resources can be suppressed.

In addition, by adopting a system in which multiple stores participate in one common campaign as described above, participating stores have the following advantages.

In other words, it costs a lot of money to run a campaign independently at one's own store, and such a burden is particularly difficult for small stores. is a fraction of the cost, making it a bargain.

If multiple stores have common prizes (however, each store may or may not be able to recognize the fact that they have become common), the total number of applications related to the prize can be expected to be large, so the number of prizes and The number of prizes to be won can be set in advance to luxurious goods or a large number of prizes to be won.

Since the operator automatically creates the campaign site, creates the download screen for POP printing, selects the prizes, etc. every month, the store takes time and effort except for entering the minimum information from the campaign management screen. You can increase the number of UGC posts about the store, the number of actions such as retweets and “Likes” to posts from the official account, and the number of followers of the SNS official account.

In addition, in this embodiment, in particular, when acquiring caller user information using a paid software tool that is billed by the number of shops, the number of shops to be billed can be reduced, thereby reducing the operating cost on the operator side. can be done.

In addition, in this embodiment, in particular, when acquiring caller identification information using a paid software tool such as a hash tag that is charged for each store-specific character string information unit, the number of character string information items to be charged is It is possible to reduce the operating cost on the operator side.

In addition, particularly in the present embodiment, it is possible to reliably notify the winner of the winning by the winning notification procedure, and to perform tasks such as purchase and shipping of the prize on behalf of the winner.

In addition to the methods already described above, the methods according to the above-described embodiments and modifications may be appropriately combined and used.

In addition, although not exemplified one by one, the present invention can be implemented with various modifications within the scope of the invention.

1 campaign execution system 10 store terminal (an example of a participant terminal)
REFERENCE SIGNS LIST 11 display unit 12 control unit 13 operation unit 20 campaign execution server 21 CPU (an example of a calculation unit)
22 communication unit 23 storage unit 24 campaign execution program 30 SNS server 40 tool providing server 50 user terminal

Claims (9)

a server for executing one common campaign in which a plurality of participants can jointly participate, and a communication unit capable of network connection to a plurality of participant terminals respectively provided in the plurality of participants; to the computing unit of a server having a computing unit,
a participation acceptance procedure for accepting, via the communication unit, from each of the plurality of participant terminals, an application for participation in the common campaign including selection of a gift to be offered to customers in the common campaign by the corresponding participant;
The same specific prize is commonly selected based on the participant information corresponding to the application transmission for applying for the common campaign, which is transmitted from the user terminal of each participant's customer during the implementation period of the common campaign. a transmission identification procedure that identifies the number of specific application transmissions involving a plurality of specific participants;
Winning transmission determination procedure for determining a plurality of winning transmissions according to the number of winnings of the predetermined specific prize among all the specific application transmissions that satisfy predetermined application requirements;
a participant identification procedure for identifying a specific participant involved in the plurality of winning transmissions;
campaign execution program for executing In the campaign execution program according to claim 1,
A campaign execution program for causing the computing unit to execute an information acquisition procedure for acquiring originating user information related to the specific participant identified by the participant identification procedure. In the campaign execution program according to claim 2,
In the information acquisition procedure,
The transmitting user information of the winning transmission related to the specific participant is obtained using a paid software tool that is charged per number of participants or a free software tool that can access a predetermined server that accepts the application transmission. campaign execution program. In the campaign execution program according to claim 3,
The predetermined application requirements are
The application transmission is an application post including character string information unique to each participant, or an application action related to each participant using a predetermined reaction function,
In the information acquisition procedure,
A campaign execution program, characterized in that the transmitting user information of the winning transmission related to the specific participant is acquired by using the paid software tool or the free software tool that is charged per application transmission. In the campaign execution program according to claim 4,
Further, for the calculation unit,
A campaign execution program for executing a winning notification procedure for transmitting a winning notification to the user terminal corresponding to the originating user information acquired in the information acquiring procedure. In the campaign execution program according to claim 4 or claim 5,
Further, for the calculation unit,
Calculation based on at least one of the number of participating participants at the start of the campaign, the number of participating participants who selected each prize, the expected number of applications based on the measured values of the participants, the price of the prize, and the provisions of the Act against Premiums and Misleading Representations, further executing a winning number determination procedure for determining the number of winners for each prize;
In the winning call determination procedure,
A campaign execution program for determining a plurality of winning transmissions according to the winning number of the specific prize determined in the winning number determining procedure from among all the specific application transmissions satisfying the predetermined application requirements. In the campaign execution program according to claims 1 to 6,
In the winning call determination procedure,
Calculate the ratio of the number of applications for each participant to the total number of campaign applications during the predetermined period from the increase in the number of specific application transmissions for each participant during the predetermined period, and win Allotted to each participant according to the ratio of the number of applications determining the plurality of winning transmissions based on the number of people;
In the participant identification procedure,
A campaign execution program characterized by identifying specific participants involved in the plurality of winning transmissions, which are determined in the winning transmission determination procedure based on the allocated number of winners. A communication unit configured to be able to execute one common campaign in which a plurality of participants can jointly participate, and capable of network connection to a plurality of participant terminals respectively provided in the plurality of participants; and a control unit. and a campaign execution server comprising
The control unit
Participation reception processing for accepting, via the communication unit, from each of the plurality of participant terminals, an application for participation in the common campaign including selection of a gift to be offered to customers in the common campaign by the corresponding participant;
The same specific prize is commonly selected based on the participant information corresponding to the application transmission for applying for the common campaign, which is transmitted from the user terminal of each participant's customer during the implementation period of the common campaign. a transmission identification process that identifies the number of specific application transmissions involving a plurality of specific participants;
Winning transmission determination processing for determining a plurality of winning transmissions according to the number of winnings of the predetermined specific prize among all the specific application transmissions that satisfy predetermined application requirements;
Participant identification processing for identifying a specific participant involved in the plurality of winning transmissions;
an information acquisition process for acquiring transmitting user information of the winning call related to the specific participant identified by the participant identification process;
A campaign execution server characterized by executing A campaign execution system configured to be able to execute one common campaign in which a plurality of participants can jointly participate,
Participation acceptance for accepting, from each of a plurality of participant terminals provided in each of the plurality of participants, an application for participation in the common campaign including selection of a gift to be offered to a customer in the common campaign by the corresponding participant. Department and
The same specific prize is commonly selected based on the participant information corresponding to the application transmission for applying for the common campaign, which is transmitted from the user terminal of each participant's customer during the implementation period of the common campaign. an origination identification unit that identifies the number of specific application transmissions involving a plurality of specific participants;
a winning transmission determining unit that determines a plurality of winning transmissions according to the number of winnings of the predetermined specific prize among all the specific application transmissions that satisfy predetermined application requirements;
a participant identification unit that identifies a specific participant involved in the plurality of winning transmissions;
an information acquisition unit that acquires transmission user information of the winning transmission related to the specific participant identified by the participant identification unit;
A campaign execution system characterized by comprising: