KR100839979B1 - Customer managing system using short message service - Google Patents

Abstract

The present invention performs an advertisement for the customer using the merchant, advertises for a customer that may be interested in the advertisement, the merchant responds to the advertisement, the event participation rate, and the customer's loyalty by quantifying the reference to the merchant By providing the service to merchants so that they can effectively target their loyal customers. To this end, the present invention is carried out through the mobile terminal of the customer of the merchant side with an advertisement server capable of accessing the wireless network with reference to the customer information provided by the merchant, and the advertising server is a mobile terminal of the customer whose performance has been using the merchant The step of notifying the event, and the advertising server determines the customer loyalty to the affiliated store with reference to the response to the event notification from the mobile terminal.

Text Messages, Search Modules, Events, Merchants, Loyalty

Description

Customer management system using short message service}

1 is a block conceptual diagram of an example of a customer management system using a text message according to the present invention;

2 is a diagram illustrating an example of a charging interface provided from an advertisement server to an affiliated store terminal;

3 is a conceptual diagram of profit sharing between a lower seller and a higher seller;

4 is a diagram illustrating an example of a reservation interface provided to an affiliated store terminal in a reservation processing module;

5A and 5B illustrate an example of a search interface provided by an advertisement server to a display device provided in an affiliated store terminal or a searcher's terminal;

6 shows a flowchart according to an embodiment of the present invention.

7 is a diagram illustrating an interface of a schedule management program provided by an advertisement server.

8 illustrates an example of an interface to an account book program provided to an affiliated store terminal from an advertisement server.

* Description of the symbols for the main parts of the drawings *

100: ad server 110: text message processing module

120: database 130: cost processing module

140: reservation processing module 150: customer orientation judgment module

160: search module

As mobile phones and portable terminals such as a PDA (Personal Digiral Assistant) having a wireless communication function and a Portable Media Player (PMP) are widely used, advertisements using these portable terminals have been attempted. The most common method of advertising using a mobile terminal is to randomly select a phone number and to recommend the use of a product (or service). However, the method of calling an unspecified number of people through the advertisement is not clear, and there is no way of knowing whether the other party is interested in the advertisement. The next most popular advertising method is to send a text message to an unspecified number of people, but leave the contact in the text message to advertise. In this method, an advertisement subject often considers an advertisement mail to be a spam mail and deletes the advertisement mail. As a result, a large number of messages are deleted compared to the number of messages transmitted to the advertisement target. The reason why the advertising effects of the above methods are not good is that the target audience is not clear. Advertisements are maximized when they are delivered to demanders who need them, when they are needed, but conventional customer care methods do not meet these conditions, and deliver advertising messages to an unspecified number at regular intervals. It is spreading. In this regard, the present applicant proceeds with an advertisement for a clearly specified customer using a mobile phone, and proposes a method of advertising an affiliated store using a mobile phone text message service to utilize it in a plurality of affiliated stores.

As described above, an object of the present invention is to provide an advertisement method using a mobile phone text message that performs an advertisement for a customer using an affiliate store, and selectively performs an advertisement for a customer who may be interested in the advertisement.

According to the present invention, the above-described object is performed through an advertisement server capable of accessing a wireless network and a mobile terminal of a customer of an affiliated store by referring to customer information provided by an affiliated store. The step of notifying the event of the affiliated store to a mobile terminal of a customer, and the advertisement server determines the customer loyalty to the affiliated store with reference to whether or not the response to the event notification from the mobile terminal.

The portable terminal responds to the event notification provided by the advertisement server with a text message, and the advertisement server determines whether to respond to the event with reference to the calling number of the text message.

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According to the present invention, a database for storing customer information provided from a customer who has agreed to use a text message providing service provided from the affiliated store among customers using the affiliated store in association with affiliated store information for the affiliated store, to the customer. Provides an interface to enable merchants to proceed with the event for using the text message service, text message processing for transmitting the text message to the customers by matching the text message created by the merchant with the customer information stored in the database A module, a cost processing module for allowing the affiliate to charge the text message transmission cost required to use the text message service online, and the response rate of the customers to the merchant based on the response rate of the text message transmitted to the customers. This is achieved by a customer propensity judgment module for determining customer loyalty.

Preferably, the reservation processing module for setting the time point for the merchant to process the event through the online, and notifying the text message processing module of the time point set by the merchant to transmit a text message corresponding to the event. It further includes;

Preferably, the apparatus further includes a search module for searching for merchant information provided in the database.

The search module may perform a search according to any one of an industry, a region, and whether an event occurs in the affiliate store.

The search module may search in units of administrative districts according to the locations of the respective affiliated stores.

The search module provides a search interface for searching to an online connected terminal, and the search interface includes an administrative area selection menu for selecting the administrative area and an image of the affiliated store provided at one side of the search interface. , And the affiliated store introduction menu provided on one side of the image.

The cost processing module may distribute a portion of the text message transmission cost to a lower seller who has signed an advertisement contract with the affiliated store and a higher seller who recruited the lower sellers according to a predetermined rate.

The sub-seller may be at least two.

Some of the text message transmission costs are preferably distributed only to a lower seller who has entered into an advertising contract with the affiliated store and a higher seller directly connected to the lower seller.

The merchant information, the image of the merchant, goods provided by the merchant, services provided by the merchant, events provided by the merchant, discount coupons provided by the merchant, location information of the merchant, contact information of the merchant, And it may be any one of the homepage address of the merchant.

The text message processing module divides the customers using the affiliated stores into at least two groups according to the criteria set by the affiliated stores, and the text messages are grouped to all the customers belonging to the group selected by the affiliated stores. It is desirable to send it.

The method may further include a customer propensity determining module configured to determine a response rate of the customer's response to the text message transmitted to the customer, and to generate the counted result and a customer list that responds to the text message.

The customer propensity determining module generates ranking information ranked for a customer using the affiliated store according to a rate of responding to the text message transmitted from the affiliated store, and the generated ranking information is stored in the database.

The database stores any one of a schedule program, a diary program, an account book program, and a diary program provided to each affiliate store, and each of the schedule program, diary program, account book program, and diary program is called by a merchant side terminal. Is preferably driven.

Any one of the schedule, the diary, the account book, and the program for creating a diary provides a timetable for a period of at least one day or more to the affiliated store terminal and displays it on the display device of the affiliated store terminal, wherein the affiliated store terminal is displayed. It is desirable to have the timetable record and correct the data.

The period may be any one of a week, a month, a quarter, and a year.

The account book program is provided on one side of the timetable, the timetable displayed on the merchant terminal side display device, an item setting menu for setting the income and expenditure items of the merchant side and inputting an amount into the set item, the item It may include a period setting menu for calculating the statistics on the revenue, and expenditure of the merchant side written through the menu.

Preferably, the apparatus further includes a print processing item for processing printing for income and expenses for each period set by the period setting menu, and a calculator item.

The timetable is provided with a number corresponding to the timetable, it is preferable to select, input and modify the number corresponding to the date.

The customer may respond to the participation in the event provided by the affiliated store through a mobile terminal using a message oriented service.

According to the present invention, the service, and on behalf of the merchant paying the text message fee to use the merchant to notify the event hosted by the merchant through a text message to process the customer's response thereto Obtaining customer information about a customer who wants to use the affiliated store from the affiliated store and assigning it to any one of at least one group partitioned according to a condition set by the affiliated store; And sending a text message about the event to a customer corresponding to a group selected by the affiliated store among the affiliated store customers when the event notification request from the affiliated store is generated, and the affiliated store pays a prepaid payment. Request the use of the message, caused by the prepayment The profit is achieved by a customer management method using a text message distributed to a lower seller who has signed an advertising contract with the affiliated store, and a higher seller who recruited the lower seller.

Preferably, the method further comprises the step of determining a response rate that the customer responds to the text message sent to the customer.

Preferably, the method may further include generating information on a usage rank of the customer using the affiliated store according to a rate of responding to the text message transmitted to the customer.

The advertisement server provides a search interface that allows the customer to search any one of the affiliated stores registered in the advertisement server, and the search interface includes any one of an industry, a region, and an event occurrence of the affiliated store. It is desirable to perform a search according to.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating an example of a customer management system using a text message according to the present invention.

The customer management system using a text message according to the present invention transmits a merchant to a customer who wants a text message advertisement on behalf of a registered merchant, but receives a text message is limited to a customer having a history of using the merchant. Accordingly, it will be obvious that the advertisement reception rate of the customer is increased compared to the customer management system that transmits the text message randomly to the unspecified number. In addition, the customer management system according to the present invention informs customers who have used the merchants various events (such as discounts, coupons, sweepstakes, etc.) hosted by the merchants, and responds to the known events, that is, loyalty Judge high customers. Through this, it is possible to set up customer groups for customers who are loyal to merchants and customers who do not, and provide differentiated services for each customer group. In order for the customer management system according to the present invention to announce the event to the customer's mobile terminal, and the customer feedback to the customer management system in response to the customer management system, it is preferable that the mobile terminal of the customer uses the MO (Message Oriented) service. The MO service refers to a service that transmits a text message from a mobile terminal to a server or another portable terminal and receives a response thereof as a text message. To this end, the advertisement server 100 provided in the customer management system should be assigned a separate phone number to transmit and receive text messages with the mobile terminal of the customer.

The customer management system using the illustrated text message, the text message processing module 110, the database 120, the cost processing module 130, the reservation processing module 140, customer preference determination module 150, and search module ( 160).

Text message processing module 110 transmits a text message to the customer of the merchant on behalf of the merchant. To this end, the merchant is connected to the advertisement server 100 through the merchant terminal (10, 10a ~ 10n, hereinafter, to give a reference numeral "10" of the merchant terminal for convenience of understanding and explanation), and the text message You must pay in advance for use.

The cost for using a text message allows the merchant to recharge a certain amount in advance, and the merchant may send a text message to the customer within the limit of the charged cost. The text message processing module 110 proceeds with respect to the customer list preset by the merchant in the database 120, and proceeds with respect to the customer group desired by the merchant at a time preset by the merchant with reference to the reservation processing module 140. do. The merchant pays for the text message usage through the interface as shown in FIG.

2 illustrates an example of a charging interface provided from the advertisement server 100 to the affiliated store terminal 10.

In the drawing, the cost of using a text message is available through any one of a credit card, online, and a mobile phone, and the merchant charges the necessary amount in consideration of the number of customers registered at the merchant and the size of the event. In this embodiment, about 25 won per text message sent to the customer, except for the cost to be paid to the mobile carrier, the remaining cost is the lower seller (helper) who signed the advertising contract with the merchant, the top seller recruiting helpers (Master) will dispense. This will be described with reference to FIG. 3 together.

3 illustrates a conceptual diagram of profit sharing between a lower seller and a higher seller.

The customer care system according to the present invention generates revenue as described below.

1) Revenue generated by providing text messages to customers on behalf of a merchant.

2) Merchant's entry fee (or registration fee), and other service charges for the merchant's additional services (e.g., merchant's schedule, scheduling, and other customer care programs).

Revenues generated by 1) are most commonly distributed to sub-sellers (helpers 52) who have persuaded merchants to use the customer management system according to the present invention and have contracts, and only a fraction of them to their top sellers (masters 50). This is distributed. Revenue under 1) is not distributed to the lower seller (helper) 51 located between the upper seller (master) 50 and the lower seller (helper) 52. The distribution of profits provides most of the profits to the endeavors to attract merchants, rewarding top sellers who first formed advertising networks in the region, as well as top sellers (master, 50) and bottom sellers ( It should not be distributed to other sub-sellers located between helpers 52). Accordingly, the remaining portion of the text message fee is allocated only to the upper seller (master) 50 who created the network to attract the first merchant and the lower seller (helper, 52) who directly attracts the merchant. 2) The profits are distributed to the top seller (master, 50) and the bottom seller (helpers, 51, 52). Revenue of 2) maximizes the share of sub-sellers (helpers, 52) who have entered into contracts with merchants, and distributes the remaining portion to the sub-sellers (masters, 50), and sub-sellers. Let the helper (51) dispense. As an example, assuming that the revenue by 2) is "100", the revenue by 2) applies 60% to the lower seller (helper, 52), and the top seller (master, 50) and the lower seller for the remaining 40. (Helper, 51). Such a distribution system may seem like a multi-stage sales method at first, but the present invention is configured so that the lower seller (helper, 52), which is trying to advertise a portion of the remaining costs while advertising on behalf of the merchant, takes most of the lower, Limiting the profits of others, except sellers (helpers, 52), would be very different from what other parties associated with the lower layers would steal from the profits generated by the lower layers of the network.

The service cost generated by 2) is caused by an additional service required by the merchant, and is generated by services such as schedule management, schedule management, account book, and diary of the merchant managed online by the advertisement server 100. The program for providing a service is provided in the database 120, and when the affiliate owner calls through the affiliate terminal 10, the program is displayed on a display device (eg, LCD, CRT, etc.) provided in the affiliate terminal, and the affiliate store is displayed on the display device. Through the interface, you can receive services for managing your schedule, creating an account book, creating a diary, and managing your schedule. These service programs will be described with reference to FIGS. 7 and 8 together.

FIG. 7 illustrates an interface of a schedule management program provided by the advertisement server 100, and may sort schedules according to dates, periods, and “categories” by merchants. Categories may be set by the merchant and may be processed according to various types such as work, birthdays, meetings, events, and travel. For example, a merchant may register a schedule for a customer's birthday and event provision for each customer, or register a schedule for travel, meetings, and business meetings with his or her family and friends. The schedule registered through the illustrated interface is preferably implemented so that when the affiliated store terminal 10 accesses the advertisement server 100, the advertisement server 100 notifies the schedule occurrence or inquires about the affiliated store itself. The schedule and the diary program basically have an online calendar type layout and input a schedule by selecting a number (date) displayed on the online calendar by using an input device such as a mouse. Although not shown in the figure, selecting a number (eg, the number "3") displayed on the online calendar displays a separate schedule input window on the online calendar, and the affiliated store handles the input and modification of the schedule through the displayed input window. In this way, the input and correction method using the online calendar is equally applied to the diary program and the account book. However, the account book is similar to the form shown in FIG. 7 when the creation and modification unit is one month. However, when the account book is to be created and modified according to the year unit and various other periods, a time period different from that shown in FIG. Timetables for one year, quarter, week, and other period set by the merchant owner may be displayed.

8 illustrates an example of an interface for an account book program provided to an affiliated store terminal in the advertisement server 100.

The illustrated interface represents an interface that allows merchants to select income and expenditure items and individually set contents for the selected items. In the illustrated interface, menus for date to be input, number of items to be input, and registration are prepared, and item setting, content registration, and amount for each item can be written for each date as in the schedule management program shown in FIG. Can be. After the merchant notes the desired contents through the affiliated store terminal 10 and presses the registration button 5, the contents of the affiliated store owner are recorded for each date. In the illustrated interface, the merchant owner only registers the item, contents registration, and amount for each date, and then registers the advertisement in the advertisement server 100. In addition, the account book program is operated in conjunction with the Microsoft Excel program. Perform arithmetic operations on items for, income, and expenditure and display the results. That is, the illustrated bookkeeping program accumulates the monthly, weekly, and yearly income and expenditures by referring to the amount registered for each of the merchants' incomes and expenses, and the income and expenses items set by the merchants. (E.g., salary, financial income, other income, etc.), the contents can be the same, of course.

The reservation processing module 140 processes the notification point of the event that the merchant owner wants to notify the customer, the number of notices, and the setting for the customer group to be notified. The reservation processing module 140 provides an interface for setting an event to the affiliated store terminal 10 connected online. The provided interface is as shown in FIG. 4 and will be described with reference to FIG. 4 together.

4 illustrates an example of a reservation interface provided from the reservation processing module 140 to the affiliated store terminal 10.

As shown, the booking interface allows the merchant to set the title, duration, lottery date, and participant group (participant). In this case, the participants may be set for each customer, or may be set for each customer group according to criteria set by the affiliated store. For example, the customer group may be set according to the customer's loyalty, the customer's response rate, the customer's gender, age, and the number of times of use. If it is based on the response rate of the customer, the most respondents (participation) to the text message sent to each customer through the ad server 100 can be set as a group, based on the number of times of use of the customer If you do, you can group the most frequent customers into one group.

The customer propensity determination module 150 determines the customer's loyalty to the affiliate store by grasping the response rate that the customer responds to the text message transmitted to the customer from the advertisement server 100 and the event participation rate of the customer. If you frequently use merchants, you will receive feedback on the text messages describing the advertisements and events of the merchants, and whether they will participate in discount offers, coupons, sweepstakes, lotteries (such as lotto lottery tickets) If the intention to participate in the online lottery), the customer propensity determination module 150 recognizes the customer's feedback and determines the loyalty of the customer by referring to the feedback. The customer propensity determination module 150 generates a list of the loyalty of the customer, the response rate of the customer, and the number of times of using the affiliate store, and stores the list in the database.

The database 120 is a customer information provided through the affiliated store terminal 10 at the affiliated store side, affiliated store information, a list generated by the customer propensity determination module 150, and an interface provided by the affiliate store 10 at the reservation processing module 140. It provides information on the setting of the notification time of the event set through, the number of notifications, the setting for the customer group you want to notify. Here, the affiliated store information may be an external image of the affiliated store, location information of the affiliated store, service (or product) information provided by the affiliated store, events provided by the affiliated store, contacts of the affiliated store, and homepage information of the affiliated store. In addition, the database 120 includes a schedule program, a diary program, and a diary program provided to each of the affiliated stores, and any one of the programs provided in response to the request of the affiliated store terminal 10 may be used in the affiliated store terminal 10. Make sure The cost processing module 130 processes the cost of the merchant using the text message. As mentioned above, the merchant charges for the text message service using the interface provided by the cost processing module 130 to the merchant terminal 10 for the advertisement and the promotion using the text message, and then the charged amount. According to the merchant side text message to be transmitted to the customer's portable terminal (20). In addition, the cost processing module 130 distributes the revenue generated by the text message service provided by the merchant as described above with reference to FIG. That is, the revenue is distributed to the lower seller (helper) 52 and the upper seller (master) 50 who initially recruited the lower seller (helper) 52.

The search module 160 allows the customer to search for the affiliate store that he / she needs online through the mobile terminal 20. The search module 160 searches for affiliate store information stored in the database 120 according to the keyword input in the search word input window and the search condition, and notifies the searcher (for example, the customer terminal) of the result. This will be described with reference to FIGS. 5A and 5B together.

5A illustrates an example of a search interface provided by the advertisement server 100 to a display device provided in the affiliated store terminal 10 or the searcher's terminal.

In the lower part of the illustrated interface, a menu for searching for affiliated stores is provided for each administrative district, and a classification menu for each city and a municipal group classification menu for selecting an administrative district are provided. At the top of the figure, an image of a famous merchant and a merchant introduction menu for the image are displayed. When the searcher clicks, the illustrated image may provide a detailed introduction or enlarged image of the affiliated store, and contact information and price information of the affiliated store may be displayed.

5B illustrates another example of a search interface displayed by a search module 160 on a customer terminal (not shown).

The illustrated search interface includes a category selection menu 161, a search word input window 162, and a search button 163.

The category selection menu 161 allows a customer to set a desired search category. For example, the category selection menu 161 clarifies the object desired by the customer, such as a store search, coupon search, event search, and integrated search. In the drawing, only the category setting menu is mentioned, but in addition to this, a separate classification standard may be applied to the industry of the affiliated store, and the classification criteria according to the industry may be included in the category selection menu 161.

The search term input window 162 receives a keyword that a customer wants to search. The search term input window 162 may input a trade name, a phone number, and a keyword for an event of the affiliate store. When a searcher selects a search category 161, inputs a search word, and selects a search button 163, a search result as shown in the figure is displayed on the searcher terminal (not shown). In the drawing, the search results are displayed based on text, but this is only an example, and an image of each affiliated store may be displayed on one side of the search result.

6 shows a flowchart according to an embodiment of the present invention.

First, when a lower seller (helper) 52 contacts an affiliated store and concludes an advertisement service contract with an affiliated store (S301), the affiliated store transmits customer information of a customer using the affiliated store through the affiliated store terminal 10 to the advertisement server 100. (S302). In this case, the customer information transmitted to the advertisement server 100 preferably has a form FORM contracted between the affiliated store terminal 10 and the advertisement server 100. Next, the affiliated store that has entered into the advertising service contract charges the cost for using the text message according to the interface provided by the advertisement server 100 (S303), and sets a transmission target to transmit the text message (S304). The transmission target is set mainly for customers who have used the merchant at least once, and is preferably processed when the customer expresses intention to receive a text message from the merchant. Next, the affiliated store writes a message to be transmitted to the customer through an interface provided in the advertisement server 100 (S305). In this case, the affiliated store may generate an event message (or an advertisement message) combining images, videos, and flash and text in addition to simple text. The event message generated by the merchant may be stored in the database 120, and the merchant side may edit and modify the event message.

Next, the customer propensity determination module 150 refers to whether the customer responds to the text message sent to the mobile terminal of the customer set by the affiliate through the advertisement server 100, the response rate of the customer, and the event participation rate, and this. Determine the loyalty of the customer (S306). Information on the response rate, event participation rate, and customer loyalty determined by the customer propensity determination module 150 is provided to the affiliated store, and the affiliated store may reset the event for each customer by referring to this. For example, even if the same event is carried out, the merchant may offer differentiated services to customers who are loyal and not and may send text messages mainly to customers with higher response rates.

Finally, the text message usage amount charged by the merchant side, the registration fee required for the merchant to register with the advertisement server 100, and the service fee for additional services provided to the merchant side by the advertisement server 100 are distributed ( S307). To this end, the fee for the text message is distributed by the lower seller (helper, 52) and the upper seller (master, 50), and the registration fee and the service fee are the upper seller (master, 50) and the lower seller (helper, 51,52). ) All have a shared format. However, the main means used by the present invention for advertising is a text message, and since the revenue generated by the text message is the largest, the sub-sellers (helpers, 52) who have contracted with the actual merchants are the most profitable. The profits of the downstream sellers are minimal.

As described above, the present invention is to advertise a customer using a merchant, advertises to a customer that may be interested in the advertisement, the response rate of the customer responded to the advertisement, the event participation rate, and the Loyalty is quantified and provided to merchants so that merchants can effectively target their loyal customers.

Claims (28)

The mobile terminal is connected to the mobile terminal of the customer of the affiliated store by referring to the customer information provided by the affiliated store. Notifying, by the ad server, an event of the affiliated store to a mobile terminal of a customer having a record of using the affiliated store; And And determining, by the advertisement server, the customer loyalty to the affiliated store with reference to whether the event response is received from the portable terminal. The method of claim 1, The mobile terminal, Respond with a text message to the event notification provided from the ad server, the ad server, Customer management method using a text message, characterized in that for determining the response to the event with reference to the call number of the text message. delete delete A database for storing customer information provided from a customer who has agreed to use a text message providing service provided by the affiliated store among customers using the affiliated store in association with affiliated store information for the affiliated store; Providing an interface to enable the merchant to proceed with the event for the customer to use a text message service, and transmits the text message to the customers by matching the text message created by the merchant with the customer information stored in the database Text message processing module; A cost processing module for allowing the affiliate to charge a text message transmission cost required to use a text message service online; And And a customer propensity determining module for determining a customer loyalty to the affiliated store based on the response rates of the customers to the text messages transmitted to the customers. The method of claim 5, To set a point in time when the affiliate processes the event online, And a reservation processing module for notifying the text message processing module of a time point set by the affiliated store to transmit a text message corresponding to the event. The method of claim 5, And a search module for searching for affiliated store information provided in the database. The method of claim 7, wherein The search module, Customer management system using a text message, characterized in that to perform a search according to any one of the industry, region, and whether the event occurs in the affiliated store. The method of claim 8, The search module, Customer management system using a text message, characterized in that for searching by administrative area unit according to the location of each affiliated store. The method of claim 9, The search module, It provides a search interface for searching with an online connected terminal. The search interface, An administrative area selection menu for selecting the administrative area; An image of the affiliated store provided at one side of the search interface; And Customer management system using a text message comprising a; the merchant introduction menu provided on one side of the image. The method of claim 5, The cost processing module, Some of the text message transmission costs, The customer management system using a text message, characterized in that the distribution to the sub-seller who has signed an advertising contract with the merchant, and the lower sellers recruited the sub-seller according to a pre-determined ratio. The method of claim 11, The sub-seller, Customer management system using a text message, characterized in that at least two or more. The method of claim 12, Some of the text message transmission costs, The customer management system using a text message, characterized in that the distribution is distributed only to the lower seller that has signed an advertising contract with the merchant, and the upper seller directly connected to the lower seller. The method of claim 5, The merchant information is Image of the merchant, goods provided by the merchant, services provided by the merchant, events provided by the merchant, discount coupons provided by the merchant, location information of the merchant, contact information of the merchant, and the homepage of the merchant Customer management system using a text message, characterized in that any one of the address. The method of claim 5, The text message processing module, According to the criteria set by the affiliated stores customers using the affiliated stores into at least two groups, Customer management system using a text message, characterized in that for transmitting the text message to the group for all the customers belonging to the group selected by the affiliated among the set group. The method of claim 5, The customer disposition determination module, Customer management system using a text message, characterized in that for generating a customer list in response to the text message. The method of claim 16, The customer disposition determination module, According to the rate of responding to the text message transmitted from the merchant side generates ranking information for the customer using the merchant, the generated ranking information is stored in the database, the customer management using the text message system. The method of claim 5, In the database, One of a schedule program, a diary program, an account book program, and a diary program provided to each affiliate store is stored. Each of the schedule program, diary program, account book program, and diary program, Customer management system using a text message, characterized in that the call driven by the merchant side terminal. The method of claim 18, Any one of the schedule, diary, account book, and a program for creating a diary, Providing a timetable having a period of at least one day to the affiliated store terminal and displaying the timetable on the display unit of the affiliated store terminal; And the merchant terminal to record and modify data through the displayed timetable. The method of claim 19, The cycle is, Customer management system using a text message, characterized in that any one of a week, month, quarter, and year. The method of claim 19, The account book program, A timetable displayed on the affiliated store terminal display device; An item setting menu provided at one side of the timetable and setting an income and an expense item of the affiliated store and writing an amount into the set item; And a period setting menu for calculating statistics on the revenue and expenditure of the affiliated store, which are filled in through the item menu. The method of claim 21, A print processing item for processing printing of income and expenses by period set by the period setting menu; And Calculator item; Customer management system using a text message, characterized in that it further comprises. The method of claim 19, The timetable, A number corresponding to the timetable is provided, Customer management system using a text message, characterized in that for selecting, entering, and modifying a number corresponding to the date. The method of claim 5, The customer, And responding to participation in the event provided by the affiliate store through a mobile terminal using a message oriented service. The service is processed through an advertising server that notifies the customer using the merchant on behalf of the merchant who paid the fee for using the text message and the event hosted by the merchant through a text message and processes the customer's response thereto. Acquiring customer information about a customer who wants to use the affiliated store from the affiliated store and assigning it to any one of at least one group partitioned according to a condition set by the affiliated store; And When the event notification request from the merchant occurs, sending a text message for the event to the customer corresponding to the group selected by the merchant among the customers of the merchant side; The merchant pays a prepayment and requests the use of the text message, The profit generated by the prepayment is distributed to a lower seller that has signed an advertising contract with the merchant, and the upper seller recruiting the lower seller, the customer management method using a text message. The method of claim 25, Determining a response rate of the customer in response to the text message transmitted to the customer. The method of claim 26, And generating information on the use order of the customers using the affiliated stores according to the rate of responding to the text message transmitted to the customer. The method of claim 25, The ad server, Providing a search interface for enabling the customer to search for any one of affiliated stores registered in the advertisement server; The search interface, Customer management method using a text message, characterized in that to perform a search according to any one of the industry, region, and whether the event of the affiliated store.

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