CN103517227A - Short message Adsense service system and implementation method thereof - Google Patents
Short message Adsense service system and implementation method thereof Download PDFInfo
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- CN103517227A CN103517227A CN201310311040.3A CN201310311040A CN103517227A CN 103517227 A CN103517227 A CN 103517227A CN 201310311040 A CN201310311040 A CN 201310311040A CN 103517227 A CN103517227 A CN 103517227A
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Abstract
The invention discloses a short message Adsense service system and an implementation method thereof. According to the short message Adsense service, an advertiser applies for advertising service through a short message/multimedia message advertising service system, and embeds an application advertising service code into a short message/multimedia message media business processing platform, and the short message/multimedia message advertising service system issues matched information and transfers the information to mobile phone users through an accurate advertisement release platform according to the matched mobile phone users. Advertising value short messages are accurately matched according to preferences of the users, so that the short messages have the pertinence. Advertising contents are sent while user interference is reduced, and user behaviors are analyzed according to clicking of the short messages/multimedia messages through mobile phones of the users, so that the contents of the short messages/multimedia messages released by the advertiser have the universality and the pertinence.
Description
Technical field
The present invention relates in communication network note and MMS field, be specifically related to a kind of note Adsense service system and its implementation breaking for commercialsy that realize based on short message treatment technology.
Background technology
Everybody has the reality of mobile phone substantially now, and advertisement in short message audient colony is more extensive; SMS advertisement belongs to the category of precision marketing, point-to-point marketing, effect is than good many of large-scale extensively marketing effectiveness, but advertisement SMS is too much excessively frequent, not only can not play the effect of establishing corporate image and sell goods, may cause on the contrary consumer's dislike.
Summary of the invention
Note Adsense service is by note/multimedia message advertisement service system application advertising service by advertiser, advertiser will apply for that advertising service code embeds note/multimedia message media business processing platform, by the accurate release platform of advertisement, according to coupling cellphone subscriber, by note/multimedia message advertisement service system, issue the information having matched and pass to cellphone subscriber.
The present invention is for to solve the problems of the technologies described above by the following technical solutions: a kind of implementation method of note Adsense service system, and concrete steps are as follows:
Step 1. note Adsense service system sends to media business processing platform to carry out ad content analysis advertisement in short message content;
The accurate release platform of step 2. advertisement extracts the target audience crowd who is applicable to ad content according to ad content; Note/the multimedia message, the ad content information that according to user, receive, mate it and combinatorial operation with user profile, draws each user's match advertisements information;
Step 3. note Adsense service system is handed down to the note/multimedia message that comprises ad content the user who matches;
Step 4. note Adsense service system will send result feedback to media business processing platform.
The invention also discloses a kind of note Adsense service system, comprise media business processing platform, the accurate release platform of advertisement;
The accurate release platform of advertisement and media business processing platform are set up link connection;
Media business processing platform docks with media business, and ad content is carried out to preliminary treatment, and the user property of transmitted short message and message content length are carried out to analyzing and processing;
The accurate release platform of advertisement carries out user's coupling, adopts the method for label to carry out precision definition and analysis to note/multimedia message, target audience crowd, ad content three class data;
Media business processing platform and the accurate release platform of advertisement are passed through in note/multimedia message advertisement of advertiser's issue successively, and the note/multimedia message advertisement after processing is sent to the user who matches with note/multimedia message ad content.
As present invention further optimization scheme, the link connection between the accurate release platform of described advertisement and media business processing platform is to carry out communication by SMPP short message protocol or CMPP short message protocol.
The present invention adopts above technical scheme compared with prior art, has following technique effect: according to user preferences exact matching advertisement value note, make it have more specific aim; Send ad content reducing when user disturbs, and click the behavior of note/multimedia message analysis user by user mobile phone, make advertiser throw in the more extensive and specific aim of note/MMS content.
Accompanying drawing explanation
Fig. 1 is system construction drawing of the present invention.
Fig. 2 is the technology of the present invention realization flow figure.
Embodiment
The implementation method of a kind of note Adsense service system disclosed by the invention, concrete steps are as follows:
Step 1. note Adsense service system sends to media business processing platform to carry out ad content analysis advertisement in short message content;
The accurate release platform of step 2. advertisement extracts the target audience crowd who is applicable to ad content according to ad content; Note/the multimedia message, the ad content information that according to user, receive, mate it and combinatorial operation with user profile, draws each user's match advertisements information;
Step 3. note Adsense service system is handed down to the note/multimedia message that comprises ad content the user who matches;
Step 4. note Adsense service system will send result feedback to media business processing platform.
The invention also discloses a kind of note Adsense service system, comprise media business processing platform, the accurate release platform of advertisement;
The accurate release platform of advertisement and media business processing platform are set up link connection;
Media business processing platform docks with media business, and ad content is carried out to preliminary treatment, and the user property of transmitted short message and message content length are carried out to analyzing and processing;
The accurate release platform of advertisement carries out user's coupling, adopts the method for label to carry out precision definition and analysis to note/multimedia message, target audience crowd, ad content three class data;
Media business processing platform and the accurate release platform of advertisement are passed through in note/multimedia message advertisement of advertiser's issue successively, and the note/multimedia message advertisement after processing is sent to the user who matches with note/multimedia message ad content.
As present invention further optimization scheme, the link connection between the accurate release platform of described advertisement and media business processing platform is to carry out communication by SMPP short message protocol or CMPP short message protocol.
Below in conjunction with accompanying drawing, technical scheme of the present invention is described in further detail:
Fig. 1 is embodiment of the present invention note/multimedia message advertisement service system structure chart.Advertisement service system of the present invention comprises: the equipment connections such as mobile phone terminal, note/multimedia message media business processing platform, the accurate release platform of note/multimedia message advertisement form.Note/multimedia message media business processing platform carries out analyzing and processing by docking with note, multimedia message class media business to realize in bulk by pretreated ad content analysis and to user property and the message content length of the short message in transmitting;
The accurate release platform of note/multimedia message advertisement provides the user coupling of note/multimedia message advertisement in mobile phone terminal note, adopts the method for label to carry out precision definition and analysis to note/multimedia message letter, target audience crowd, ad content three class data;
The accurate release platform of note/multimedia message advertisement and note/multimedia message media business processing platform are set up link, can carry out communication by SMPP (Short Message Peer to Peer Protocol) note end, CMPP short message protocol or other agreement.
Fig. 2 is the technology of the present invention realization flow figure, has demonstrated the process to mobile phone terminal by note/multimedia message advertisement service system exact matching advertisement in short message content in figure, comprises the following steps:
1. note/multimedia message advertising service platform is handed down to advertisement in short message content before user by note/multimedia message, first sends to note/multimedia message letter media business processing platform to carry out ad content analysis business tine;
2. the accurate release platform of note/multimedia message advertisement extracts the target audience crowd who is applicable to ad content according to ad content;
3. the accurate release platform of note/multimedia message advertisement extracts note/multimedia message and ad content information according to user, and it is mated and combinatorial operation with accurate user profile, draws each user's match advertisements information;
4. note/multimedia message advertising service platform is handed down to user by the note/multimedia message that comprises business tine and ad content;
5. note/multimedia message advertising service platform will send result feedback to note/multimedia message media business processing platform.
Claims (3)
1. an implementation method for note Adsense service system, is characterized in that, concrete steps are as follows:
Step 1. note Adsense service system sends to media business processing platform to carry out ad content analysis advertisement in short message content;
The accurate release platform of step 2. advertisement extracts the target audience crowd who is applicable to ad content according to ad content; Note/the multimedia message, the ad content information that according to user, receive, mate it and combinatorial operation with user profile, draws each user's match advertisements information;
Step 3. note Adsense service system is handed down to the note/multimedia message that comprises ad content the user who matches;
Step 4. note Adsense service system will send result feedback to media business processing platform.
2. a note Adsense service system, is characterized in that: comprise media business processing platform, the accurate release platform of advertisement; The accurate release platform of advertisement and media business processing platform are set up link connection,
Media business processing platform docks with media business, and ad content is carried out to preliminary treatment, and the user property of transmitted short message and message content length are carried out to analyzing and processing;
The accurate release platform of advertisement carries out user's coupling, adopts the method for label to carry out precision definition and analysis to note/multimedia message, target audience crowd, ad content three class data;
Media business processing platform and the accurate release platform of advertisement are passed through in note/multimedia message advertisement of advertiser's issue successively, and the note/multimedia message advertisement after processing is sent to the user who matches with note/multimedia message ad content.
3. a kind of note Adsense service system as claimed in claim 2, is characterized in that: the link connection between the accurate release platform of described advertisement and media business processing platform is to carry out communication by SMPP short message protocol or CMPP short message protocol.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310311040.3A CN103517227A (en) | 2013-07-24 | 2013-07-24 | Short message Adsense service system and implementation method thereof |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201310311040.3A CN103517227A (en) | 2013-07-24 | 2013-07-24 | Short message Adsense service system and implementation method thereof |
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| CN103517227A true CN103517227A (en) | 2014-01-15 |
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| CN201310311040.3A Pending CN103517227A (en) | 2013-07-24 | 2013-07-24 | Short message Adsense service system and implementation method thereof |
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Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101026802A (en) * | 2007-03-16 | 2007-08-29 | 华为技术有限公司 | Information push method and device |
| KR20080004193A (en) * | 2006-07-05 | 2008-01-09 | 송순철 | Customer managing system using short message service |
| CN101754135A (en) * | 2008-10-23 | 2010-06-23 | 上海粱江通信系统股份有限公司 | Device for realizing insertion of additional information in short messages |
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2013
- 2013-07-24 CN CN201310311040.3A patent/CN103517227A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20080004193A (en) * | 2006-07-05 | 2008-01-09 | 송순철 | Customer managing system using short message service |
| CN101026802A (en) * | 2007-03-16 | 2007-08-29 | 华为技术有限公司 | Information push method and device |
| CN101754135A (en) * | 2008-10-23 | 2010-06-23 | 上海粱江通信系统股份有限公司 | Device for realizing insertion of additional information in short messages |
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Application publication date: 20140115 |