JP6759432B1 - Restaurant utilization promotion system, method and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To increase the number of fixed customers by giving customers a rank-based card that ranks up according to the number of visits to the store and inviting the motivation to return to the store to receive a larger service by increasing the number of visits. According to the present invention, store visit cards 13, 15, 17, 19, 21 according to rank are handed to customers according to the number of visits to the store, and information or coupons that provide services according to the rank according to the rank are provided. By sending to the customer's mobile terminal 1 to encourage the customer to come to the store, and also by upgrading the service provided by the rank up, the customer is strongly motivated to come back to the store, and the number of fixed customers is increased, and the restaurant It features a restaurant use promotion system, method and program that contributes to the stabilization of business. [Selection diagram] Fig. 2

Description

The present invention relates to a restaurant utilization promotion system, method and program that can effectively encourage restaurants to return to their stores and increase the number of fixed customers.

In the restaurant industry, it is indispensable for many customers to repeatedly visit the store and become fixed customers in order to stabilize its operation. Then, in order to increase the number of fixed customers, a service card is issued, stamps are stamped on the card according to the customer's food and drink price, and the number of visits to the store, and when the number of stamps reaches a predetermined number, a percentage discount or a hundred yen discount Or, there are many restaurants that take the form of services such as providing drinks and food for free.

However, such a service form is also ineffective in terms of dramatically increasing the number of fixed customers. This is because the number of squares to be stamped is large and the stamps are not accumulated so much that customers often give up returning to the store on the way.

In recent years, many stores have issued coupons for product discounts and service provision by registering as members on the Internet. These offer services such as a few yen discount or a percentage discount for one visit, but they only offer the same discount service to seemingly and fixed customers, and the first customer or several visits. No one has taken the form of providing a service that allows the customer to receive a service different from the first service the next time they visit the store.

By the way, if the rank goes up according to the number of visits by customers and special services can be received one after another, it is possible to effectively encourage customers to return to the store. However, counting the number of visits to each of a large number of customers requires a lot of labor burden for the staff on the store side to operate a computer different from the original labor of cooking and serving, and it is not preferable and tends to be avoided. Is.

Therefore, we hand out a service card with a barcode or two-dimensional code printed to the customer, identify it by the number of the service card handed to each customer, manage the number of visits at the center, and provide a special service when the number of visits reaches a certain number. It is conceivable to provide it, but this would be a burden because it would require customers to provide the same service card that they brought with them each time they paid the fee, which is also unacceptable.

Japanese Patent No. 4893276 Japanese Patent No. 5072428 Japanese Patent No. 5997823 Japanese Patent No. 6140211 Japanese Patent No. 6183755

The present invention has been made in view of the above-mentioned problems of the prior art, and can motivate customers to return to the store by going up the rank and receiving special services prepared for each rank. By receiving cards prepared for each rank that rank up one after another according to the number of times, customers are motivated to receive cards according to the rank that ranks up according to the number of visits, and the number of visits is further increased and fixed. The purpose is to provide a restaurant use promotion system, method, and program that can increase the number of fixed customers by inviting the motivation to return to the store to receive even greater services if they become customers.

The present invention is a rank-based service in which a plurality of types of ranks can be visually distinguished and a two-dimensional code representing each of the plurality of types of ranks is printed so that the customer can hand them over and bring them to the store. It is a restaurant use promotion system that uses a card, and the customer information management department that stores the ID, password, email address, and rank type for each customer, and the mobile terminal that has been accessed via the Internet can be accessed by the user with the ID and password. A user authentication processing unit that performs authentication, a store visit invitation message storage unit that stores store visit invitation messages prepared for each of multiple types of ranks, and a social media that stores social media coupons prepared for each of the multiple types of ranks. The coupon management unit receives the ID and password sent from the customer's mobile terminal and the read data obtained by reading the two-dimensional code printed on the rank-based service card, and uses the ID and password. The customer rank registration unit that identifies the customer, identifies the rank type for the customer from the read data of the two-dimensional code, and registers it in the customer information management unit, and the customer who receives the rank-based service card receives the rank-based service card. By reading the two-dimensional code of the customer with the customer's mobile terminal, the site of the linked mail server is connected, and the privilege of the corresponding rank is obtained together with the input fields of the customer's registered ID and mail address. The ID of the customer from the screen display unit for getting the privilege by rank that displays the screen for displaying the intention confirmation button on the mobile terminal and the screen that displays the intention confirmation button for the customer to get the privilege of the rank of the mobile terminal. When the intention confirmation button is touched, the ID, email address and privilege get request for each rank are received, the ID and email address are confirmed, and when it is genuine, the email address is addressed. For privilege get confirmation to send and display the privilege get confirmation screen of the corresponding rank to the mobile terminal by inputting and transmitting the encryption keyword transmitter for transmitting the encryption keyword and the received encryption keyword by the customer. A confirmation signal for the privilege get for each rank is received together with the ID of the customer by touch operation input to the screen transmitter and the privilege get confirmation button for each rank in the screen for confirming the privilege get of the corresponding rank, and the ID of the customer. Get benefits by rank Social media that reads out from the social media coupon management department and sends a social media coupon with contents corresponding to the rank type of the ID to the ID registered for each customer and the privilege get confirmation unit by rank that registers the completed To the coupon issuing unit and the e-mail address registered corresponding to the ID for each customer, the store visit invitation message having the content corresponding to the rank type of the ID is periodically read from the store visit invitation message storage unit. It features a restaurant use promotion system including a store visit invitation message transmission unit to be transmitted, a restaurant use promotion method performed by the system, and a restaurant use promotion program executed by the system.

In the above invention, a plurality of types of store visit invitation messages having different contents are prepared, and a message prompting a store visit with different contents is selected and transmitted according to the elapsed time from the registration of the latest rank type. Can be done.

According to the restaurant use promotion system, method and program of the present invention, it is possible to transmit to the customer's mobile terminal that the service corresponding to the rank is provided for each rank type, and to encourage the customer to visit the store, and the rank. By upgrading the grade of services provided by the upgrade, it is possible to give customers a strong motivation to return to the store, eventually increasing the number of fixed customers, and contributing to the stabilization of restaurant management.

The system block diagram of the restaurant use promotion system of one Embodiment of this invention. The functional block diagram of the restaurant use promotion system of the said embodiment. It is a flowchart which shows the processing operation of the restaurant use promotion system of the said embodiment, and is the flowchart of the green card issuance processing of the first visit of the store visit pattern 1. It is a flowchart which shows the processing operation of the restaurant use promotion system of the said embodiment, and is the flowchart of the green card issuance processing of the first visit of the store visit pattern 2. The explanatory view of the screen which provides the 2nd gold voucher coupon of the double gold voucher coupon at the 1st visit of the store visit pattern 2 in the restaurant use promotion system of the said embodiment. An explanatory diagram of a screen in which personal information is input in order to obtain the second coupon of the double cash voucher coupons at the first visit of the store visit pattern 2 in the restaurant usage promotion system of the above embodiment. It is explanatory drawing of the screen which informs the getting the second of the double voucher coupons at the first visit of the store visit pattern 2 in the restaurant use promotion system of the said embodiment. It is a flowchart which shows the process operation of the restaurant use promotion system of the said embodiment, and is the flowchart of the process which starts the LINE system which is a social media in the background. It is a flowchart which shows the process operation of the restaurant use promotion system of the said embodiment, and is the flowchart of the process which starts a mail system in the background. It is a flowchart which shows the processing operation of the restaurant use promotion system of the said embodiment, and is the flowchart which shows the procedure of rank up from a green card to a silver card. It is a flowchart which shows the processing operation of the restaurant use promotion system of the said embodiment, and is the flowchart of the silver card issuance processing at the time of the second visit. An explanatory diagram of a silver privilege special treatment screen for getting a silver privilege as a social media coupon in the restaurant use promotion system of the above embodiment. It is a flowchart which shows the processing operation of the restaurant use promotion system of the said embodiment, and is the flowchart which shows the procedure of rank up from a silver card to a gold card. It is a flowchart which shows the processing operation of the restaurant use promotion system of the said embodiment, and is the flowchart of the gold card issuance processing at the time of the 4th visit. An explanatory diagram of a gold privilege preferential treatment screen for getting a gold privilege as a social media coupon in the restaurant use promotion system of the above embodiment. It is a flowchart which shows the processing operation of the restaurant use promotion system of the said embodiment, and is the flowchart which shows the procedure of rank up from a gold card to a platinum card. It is a flowchart which shows the processing operation of the restaurant use promotion system of the said embodiment, and is the flowchart of the platinum card issuance processing at the time of the sixth visit. An explanatory diagram of a platinum benefit preferential treatment screen for getting a platinum benefit as a social media coupon in the restaurant usage promotion system of the above embodiment. It is a flowchart which shows the processing operation of the restaurant use promotion system of the said embodiment, and is the flowchart which shows the procedure of rank up from a platinum card to a black card. It is a flowchart which shows the processing operation of the restaurant use promotion system of the said embodiment, and is the flowchart of the black card issuance processing at the time of the 8th visit. An explanatory diagram of a black privilege special treatment screen for getting a black privilege as a social media coupon in the restaurant use promotion system of the above embodiment. The explanatory view which shows the method of promoting the return visit of the customer by the restaurant use promotion system of the said embodiment.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. The operation of the restaurant use promotion system of the present embodiment reflects the restaurant use promotion method of one embodiment of the present invention, and the restaurant use promotion program of one embodiment is installed in the system. By operating the restaurant, the restaurant utilization promotion method will be realized. Although it is referred to as a "restaurant" in the present invention, it is possible to absorb service costs by further visits by the same customer even if the service or service product or the product sold by the store is generously provided when the customer returns to the store. It can be introduced equally even at stores in other industries, regardless of the type of business.

As shown in FIG. 1, the restaurant use promotion system of the present embodiment basically communicates between the mobile terminal 1 such as a smartphone or tablet carried by each customer as hardware and the customer management server 2. It is composed of an intervening Internet 3, an existing social media server 4 such as a LINE (registered trademark of LINE Corporation) server, and a mail server 5 of various carriers, providers, and portal sites. Note that social media is not limited to LINE, and other social media that can issue social media coupons like LINE, such as Twitter (registered trademark of Twitter Incorporated) and Facebook (Facebook Incorporated). (Registered trademark of GREE, Inc.), GREE (registered trademark of GREE, Inc.), mobile (registered trademark of DeNA Co., Ltd.), etc., but the present embodiment will be described by exemplifying LINE.

A member restaurant that benefits from the operation of the restaurant use promotion system does not directly participate in the operation of the system, but installs a computer terminal 6 to check customer information and register the sales of the restaurant. It is possible to communicate with the customer management server 2 and the like.

As described above, the mobile terminal 1 is a smartphone carried by each customer, or a tablet-type small computer having a communication function of hardware or software, and as necessary applications, at least a communication application, a web browser application, a mail application, and 2 A dimensional code reading application and a LINE application as a social media application are installed.

The customer management server 2 is a computer system, includes a large-capacity storage device 200, and is connected to an input device 201 such as a keyboard and a mouse for character input and a display device 202 such as a display as shown in FIG. .. The social media server 4 provides a coupon issuing service. Then, the mail server 5 manages the mail delivery. Generally, the customer management server 2 of the restaurant use promotion system can be configured by installing and operating the restaurant use promotion program of the present embodiment in the computer system.

The functional configuration of the customer management server 2 will be described with reference to FIG. Customer information management unit 203 that manages customer information registered in the large-capacity storage device 200, social media management unit 204 that communicates with social media server 4 to issue and notify customers of service coupons according to rank, and stores history. It is equipped with a mail management unit 205 that communicates with the mail server 5 to notify customers of a message notifying service information according to rank and stores the history, and a wired and wireless communication unit 206 for Internet communication as hardware. Of course, since the customer management server 2 is a computer system, the CPU, GPU, internal memory, and general are used to execute the installed restaurant usage promotion program, activate various functions of the system, and perform arithmetic processing. It also has a typical signal input port, signal output port, USB connection port, external memory connection port, LAN port, wireless communication port, and the like.

Next, the operation of the restaurant use promotion system having the above configuration will be described. This operation is one embodiment of the restaurant use promotion method, and it is the restaurant use promotion program installed in this system that causes the system to perform the restaurant use promotion operation. Therefore, the explanation of the operation of the restaurant use promotion system of the present embodiment is also the explanation of the restaurant use promotion method and also the explanation of each processing step of the restaurant use promotion program. In the description of the flowchart below, the reference numeral ACT ... Indicates a human-mediated process, and the reference numeral STEP ... Indicates a computer process.

<Pattern 1 registration procedure>
The customer information registration procedure of pattern 1 will be described with reference to the flowchart of FIG. First, you need to have your customers register as members using the opt-in method. Therefore, we ask customers to register their LINE ID, email address, name or nickname (handling name) as social media IDs, but for the incentive to let customers use the system, a service provision sticker that invites member registration to the store table. Stick 11 or put a guide card with the same contents. A two-dimensional code 12 for providing a service is printed on the service providing sticker 11. The content of the two-dimensional code 12 is the same as that of the two-dimensional code 14 of the green card 13 described later (ACT1-1, 1-2).

The clerk presents the green card 13 when the customer is interested in the sticker 11. Then, the customer reads the two-dimensional code 14 printed on the green card 13 and touches the link displayed on the mobile terminal 1 (STEP1-1) to activate the LINE application as a social media application and social media. Connect to the customer management server 2 through the server 4 and register the LINE ID by the opt-in method (STEP1-2, STEP1-3). Then, if the mobile terminal 1 is displayed with a 500 yen gold ticket service screen, and the customer shows the screen to the clerk and touches the "use" button, the 500 yen service is possible. The screen of the mobile terminal 1 is displayed as "used", and the service cannot be received again (STEP 1-4).

Next, a message asking whether to receive the remaining 500 yen voucher service is displayed on the LINE talk screen, and if the customer chooses to acquire the remaining 500 yen voucher, the customer's name or nickname or handling is performed by the opt-in method. Register your name and email address (STEP1-5 to STEP1-8). As a result, it is possible to register the LINE ID and e-mail address together with the nickname for the restaurant use promotion system for the first-time customers.

During this time, the clerk hands the green card 13 to the customer, when the customer shows the screen of the mobile terminal 1 and announces the use of the cash voucher, touches the "use" button to make it "used", and the customer wins. It only requires the work of providing the provided services and is not directly involved in system operation. By the time the customer leaves the store, two stamps will be stamped on the customer's green card, the stamp will be full at the next visit, the rank will be upgraded to silver rank, and more advanced services will be provided. It will tell you that it will be (ACT1-3).

The service in the part surrounded by the broken line frame in FIG. 3 is for incentives for customers to use the system, and a service provision sticker 11 for inviting member registration is attached to the table of the store, or the same content. The guide card is set aside, and the customer can read the two-dimensional code 12 for providing the service on the sticker 11 with the mobile terminal 1, so that the same procedure as the reading of the two-dimensional code 14 of the green card 13 can be performed. I am doing it. Therefore, if the customer sees the sticker 11 and goes through the procedure for getting a gold ticket, the green card 13 can be used at the next visit without any procedure just by receiving it.

<Pattern 2 registration procedure>
The customer information registration procedure of pattern 1 will be described with reference to the flowchart of FIG. When the customer visits the store, the customer obtains the privilege gift coupon by online commercial or other means, and presents the screen of the privilege gift coupon on the online commercial site to the clerk as it is.

In this case, the customer presents the coupon acquisition screen to the clerk on his / her mobile terminal 1, whereas the clerk teaches the encryption keyword for obtaining the privilege present (ACT2-1).

If the customer inputs this encrypted keyword (STEP2-11), the customer sends the encrypted keyword to the LINE talk with the LINE application (STEP2-12). On the other hand, the customer management server 2 issues a LINE coupon and transmits it to the mobile terminal 1 (STEP2-13). As a result, first-time customers will receive a special gift with a LINE coupon (ACT2-11). For this identification, a special menu of the store, for example, a special okonomiyaki can be presented. The procedure in the portion surrounded by the broken line frame is a service for inviting customers to visit the store, and is added to the system of the present embodiment.

When the customer presents the privilege present coupon screen, the clerk presents the green card 13 and explains the service content. Then, the customer reads the two-dimensional code 14 printed on the green card 13 and touches the link displayed on the mobile terminal 1 (STEP2-1) to activate the LINE application (STEP2-2) and social media. Connect to the customer management server 2 through the server 4 and register the LINE ID (STEP2-3). Then, if the mobile terminal 1 is displayed with a 500 yen gold ticket service screen, and the customer shows the screen to the clerk and touches the "use" button, the 500 yen gold ticket service becomes possible. The screen of the mobile terminal 1 is displayed as "used", and the service cannot be received again (STEP2-4).

Subsequently, the LINE talk screen 31 as shown in FIG. 5 is displayed on the mobile terminal 1 to select whether or not to receive the remaining 500 yen cash voucher service (STEP2-5). If the customer chooses to acquire the remaining 500 yen of the cash ticket on the talk screen 31, tap the URL 32 displayed on the screen 31 to jump to the URL. On the other hand, the mail server 5 is started, and the registration screen 33 as shown in FIG. 6 for registering the customer's name or nickname or handling name and mail address is transmitted to the mobile terminal 1 and displayed (STEP 2-6). .. When the customer inputs a name, a nickname, a handling name, and an e-mail address on the registration screen 33 and taps the cash voucher get button 34 (STEP2-7), the screen 35 shown in FIG. 7 from the mail server 5 is a mobile terminal. It is transmitted to 1 (STEP2-8). A customer who has obtained another cash voucher coupon on the mobile terminal 1 can receive, for example, a second 500 yen worth of cash vouchers by presenting this screen 35 to the clerk, and can use the service corresponding to the second voucher. Become. As a result, customers who visit the restaurant for the first time can be asked to register their LINE ID and e-mail address together with their name, nickname, or handling name in the restaurant usage promotion system by an opt-in method.

Also in this store visit pattern 2, the clerk teaches the cryptographic keyword to the privilege gift coupon, hands the green card 13 to the customer, and when the customer shows the screen of the mobile terminal 1 and announces the use of the cash voucher, "use". All you have to do is touch the "" button to make it "used" and provide the service that the customer has acquired, and you are not directly involved in the system operation. In this case as well, by the time the customer leaves the store, two stamps will be stamped on the customer's green card 13, and the stamp will be full at the next visit, and the service will be upgraded to the silver rank, and the service will be more advanced. It will tell you that it will be offered.

Next, the processing of STEP1-2 in FIG. 3 and STEP2-2 in FIG. 4 will be described in detail with reference to FIG. Various services are incorporated in the LINE application, which is a specific social media application adopted in this system. This system utilizes them to attract customers to return to the store. It is assumed that the LINE application is registered as the corresponding social media application on the customer's mobile terminal 1, and the ID, password, nickname, etc. are registered.

When you start the LINE system, which is a social media system, in the background, you can start the LINE application on the customer management server 2 based on the opt-in method, and automatically acquire the LINE ID, nickname, phone number, etc. of the customer as the LINE basic. Register the information as a friend of the store (STEP201). Then, the LINE ID of the customer's mobile terminal 1 is registered as a friend as a member of the green rank. This is done using the LINE step (STEP202).

By this friend registration, the customer management server 2 starts the step-type transmission of the "for each member rank" LINE talk from the next day by the LINE step (STEP203). The purpose of this LINE talk transmission is to provide customers with a motivation for their next visit. And the content of the LINE talk is the content for the members to foster a sense of familiarity and trust with the store side, and at the same time, the announcement message that the member will be ranked up to the "next member rank" at the next visit and a privilege will be presented. Including. The timing of LINE talk transmission is not particularly limited, but in the system of the embodiment, the first message is transmitted from the day after the first registration date until the next visit, and then the number of days for an arbitrarily set period is sequentially set. The LINE talk prepared in advance is automatically transmitted as the second, third, and so on. The timing of the end of transmission of this LINE talk is when the next visit is made and the rank is upgraded to "Silver rank", so that the "current member rank" LINE talk, here the green rank LINE talk step type transmission To finish.

Next, a process of starting the mail system in the background of STEP1-6 and STEP2-6 in FIGS. 3 and 4 and transmitting a visitor invitation mail message to the customer's mobile terminal will be described with reference to FIG. When the customer operates to get the remaining 500 yen of the cash voucher of the LINE application of the mobile terminal 1, the customer management server 2 uses the LINE application to display a screen for inputting an e-mail address and a nickname and sending. Again, in principle, the opt-in method is used, and the customer inputs the e-mail address and nickname to send the e-mail to the mail server 5 and registers the customer's ID, e-mail address, and nickname (STEP601). Here, for example, the MyASP service can be used for the mail server 5.

By registering this e-mail address, the customer management server 2 starts step-type transmission of "for each member rank" e-mail by step e-mail from the next day (STEP 602). The purpose of sending this email is to provide customers with motivation for their next visit. And the content of the email includes content for members to foster a sense of familiarity and trust with the store side, and at the same time, includes a notice that they will be ranked up to the "next member rank" at the next visit and will be presented with benefits. It's a gift. Then, as for the timing of sending the e-mail, in the system of the embodiment, the first e-mail is sent from the day after the first registration date until the next visit, and then the second e-mail is sent in sequence after a period of arbitrarily set number of days. The third email, ..., and the contents prepared in advance are automatically sent. And the timing of the end of sending the email is when the next visit is executed and the rank up registration is done to the "next member rank", so that the "current member rank" email, here the green rank email step End type transmission.

<Second visit>
As shown in the procedure flow of FIG. 10, when the customer carries the green card 13 and visits the store for the second time (ACTS01), the store stamps the green card 13 with a third stamp (ACTS02) and ranks up. And present a silver card 15 (ACTS03).

Then, as shown in the flowchart of FIG. 11, when the customer who received the silver card 15 reads the two-dimensional code 16 of the silver card 15 with the mobile terminal 1, it is connected to the site of the mail server 5 which is the link destination (STEPS01). ), The screen 51 for obtaining the silver rank privilege as shown in FIG. 12 is displayed on the mobile terminal 1 (STEPS02).

When the customer inputs the nickname and e-mail address on the screen 51 of the mobile terminal 1 and touches the intention confirmation button 52 for inputting the encryption keyword (STEPS03), the customer management server 2 registers the customer in the silver rank. At the same time, the mail delivery system is started in the background (STEPS04). Then, the LINE encrypted keyword is transmitted from the mail server 5 and displayed on the mobile terminal 1 (STEPS05). On the other hand, if the customer inputs the received LINE encrypted keyword and sends it to the LINE talk (STEPS06), the LINE system starts in the background and sends the silver rank privilege screen to the mobile terminal 1 to display it (STEPS07). , STEPS08). Therefore, when the customer presents the LINE screen to the clerk and the clerk touches "use", this silver privilege becomes "used" (STEPS09). After this operation, the clerk presents the customer with a silver privilege and stamps one stamp on the silver card 15 (ACTS04, ACTS05). The benefits of Silver Rank are, for example, the provision of a glass of sour and beer free of charge.

In this way, the customer becomes a member of the silver rank on the second visit. The customer who receives the silver card 15 receives the second stamp when he / she presents the silver card 15 at the next third visit.

<4th visit>
As shown in the flowchart of FIG. 13, when the same customer visits the store for the fourth time and presents the silver card 15 (ACTG01), the silver card 15 receives the third stamp and the stamp column is full (ACTG02). , You can receive the gold card 17 from the clerk (ACTG03). As a result, the gold privilege can be received by the predetermined processing operation shown in the flowchart of FIG.

When the customer who receives the gold card 17 reads the two-dimensional code 18 of the gold card 17 with the mobile terminal 1, it is connected to the site of the mail server 5 which is the link destination (STEPG01), and the gold rank as shown in FIG. The screen 61 for obtaining the privilege of is displayed on the mobile terminal 1 (STEPG02).

When the customer inputs the nickname and e-mail address on the screen 61 of the mobile terminal 1 and touches the intention confirmation button 62 for inputting the encryption keyword (STEPG03), the customer management server 2 registers the customer in the gold rank. At the same time, the mail delivery system is started in the background (STEPG04). Then, the LINE encrypted keyword is transmitted from the mail server 5 and displayed on the mobile terminal 1 (STEPG05). On the other hand, if the customer inputs the received LINE encrypted keyword and sends it to the LINE talk (STEPG06), the LINE system starts in the background and sends the gold rank privilege screen to the mobile terminal 1 to display it (STEPG07). , STEPG08). Therefore, when the customer presents the LINE screen to the clerk and the clerk touches "use", this gold privilege becomes "used" (STEPG09). After this operation, the clerk presents the customer with a gold privilege and stamps one stamp on the gold card 15 (ACTG04, ACTG05). Benefits of upgrading to the Gold Rank include, for example, offering a glass of sour and beer free of charge.

At the next 5th visit, the gold card 17 will be stamped with the second stamp.

<6th visit>
When the same customer visits the store for the sixth time, he / she will be ranked up to a platinum card by the processing of the flowcharts shown in FIGS. 16 and 17, and will receive a platinum privilege gift at the same time.

As shown in the flowchart of FIG. 16, when the same customer visits the store for the sixth time and presents the gold card 17 (ACTP01), the gold card 17 receives the third stamp and the stamp column is full (ACTP02). , You can receive Platinum Card 19 from the clerk (ACTP03). As a result, the platinum privilege can be received by the predetermined processing operation shown in the flowchart of FIG.

When the customer who receives the platinum card 19 reads the two-dimensional code 20 of the platinum card 19 with the mobile terminal 1, it is connected to the site of the mail server 5 which is the link destination (STEPP01), and the platinum rank as shown in FIG. The screen 71 for obtaining the privilege of is displayed on the mobile terminal 1 (STEPP02).

When the customer enters the nickname and e-mail address on the screen 71 of the mobile terminal 1 and touches the intention confirmation button 72 for entering the encryption keyword (STEPP03), the customer management server 2 registers the customer in the platinum rank. At the same time, the mail delivery system is started in the background (STEPP04). Then, the LINE encrypted keyword is transmitted from the mail server 5 and displayed on the mobile terminal 1 (STEPP05). On the other hand, if the customer inputs the received LINE encrypted keyword and sends it to the LINE talk (STEPP06), the LINE system starts in the background and sends the platinum rank privilege screen to the mobile terminal 1 to display it (STEPP07). , STEPP08). Therefore, when the customer presents the LINE screen to the clerk and the clerk touches "use", this platinum privilege becomes "used" (STEPP09). After this operation, the clerk presents the platinum privilege to the customer and stamps one stamp on the platinum card 19 (ACTP04, ACTP05). Benefits of upgrading to the Platinum rank include, for example, offering a glass of sour and beer free of charge.

At the time of this 6th visit, the rank will be upgraded to Platinum Card 19 and it will be a platinum privilege gift, and at the same time, one platinum card stamp will be stamped.

The next time you visit the store for the 7th time, the stamp of Platinum Card 19 will be the second stamp. Then, one after another, the remaining one of the platinum cards 19 is stamped at the eighth visit, and the stamp column is full of three. Therefore, when you visit the store for the 8th time, you will immediately be ranked up to Black Card 21 and will be a black privilege gift.

<8th visit>
When the same customer visits the store for the eighth time, he / she will be ranked up to a black card by the processing of the flowcharts of FIGS. 19 and 20, and at the same time, he / she will receive a black privilege gift.

As shown in the flowchart of FIG. 19, when the same customer visits the store for the eighth time and presents the platinum card 19 (ACTB01), the platinum card 19 receives the third stamp and the stamp column is full (ACTB02). , You can receive the black card 21 from the clerk (ACTB03). As a result, the black privilege can be received by the predetermined processing operation shown in the flowchart of FIG.

When the customer who receives the black card 21 reads the two-dimensional code 22 of the black card 21 with the mobile terminal 1, it is connected to the site of the mail server 5 which is the link destination (STEPB01), and the black rank as shown in FIG. The screen 81 for obtaining the privilege of is displayed on the mobile terminal 1 (STEPB02).

When the customer enters the nickname and e-mail address on the screen 81 of the mobile terminal 1 and touches the intention confirmation button 82 for entering the encryption keyword (STEPB03), the customer management server 2 registers the customer in the black rank. At the same time, the mail delivery system is started in the background (STEPB04). Then, the LINE encrypted keyword is transmitted from the mail server 5 and displayed on the mobile terminal 1 (STEPB05). On the other hand, if the customer inputs the received LINE encrypted keyword and sends it to the LINE talk (STEPB06), the LINE system starts in the background and sends the black rank privilege screen to the mobile terminal 1 to display it (STEPB07). , STEPB08). Therefore, when the customer presents the LINE screen to the clerk and the clerk touches "use", this black privilege becomes "used" (STEPB09). After this operation, the clerk presents the customer with a black privilege (ACTB04). The benefits of upgrading to the black rank are increased, for example, serving king size steaks at regular prices. The black card 21 is not provided with a stamp column, and each time it is presented, some kind of service is provided to provide an incentive for customers to return to the store. Black rank will be updated for one year.

In the above-mentioned restaurant visit promotion system, method, and embodiment of the program, as shown in FIG. 22, it is possible to invite a return visit while presenting a service privilege. The procedure for providing this store visit service can be summarized as follows.

(A) Regardless of whether you visit the store in pattern 1 or the store in pattern 2, when you receive the green card 13, two stamps have already been stamped. Then, at the next visit, the remaining one in the stamp column of the green card 13 will be stamped and the stamp column will be full, and at the same time, the rank will be upgraded to the silver card 15 and it will be a silver privilege gift.

(B) At this second visit, all three stamp fields on the green card 13 have been stamped, and at the same time, the rank will be upgraded to the silver card 15 and it will be a silver privilege gift. At the same time, one stamp column of the silver card 15 has been stamped.

(C) At the third visit, the stamp column of the silver card 15 will be the second stamp.

(D) At the 4th visit, all 3 stamp fields of the silver card 15 will be stamped, and at the same time, the rank will be upgraded to the gold card 17 and it will be a gold privilege gift. At the same time, one stamp column of the gold card 17 has been stamped.

(E) At the 5th visit, the stamp of the gold card 17 will be the second stamp.

(F) At the 6th visit, the remaining 1 stamp column of the gold card 17 will be stamped and the stamp column will be full of 3. At the same time, it will be ranked up to Platinum Card 19 and will be a platinum privilege gift. At the same time, one stamp column of the platinum card 19 has been stamped.

(G) At the 7th visit, the stamp column of Platinum Card 19 will be the second stamp.

(H) At the 8th visit, the remaining 1 stamp column of the platinum card 19 is stamped and the stamp column is full of 3. At the same time, it will be ranked up to Black Card 21 and will be a black privilege gift.

(I) The black members of the black card 21 are renewed annually. This black member can receive a black privilege gift every time he / she visits the store.

As described above, according to the restaurant use promotion system of the present embodiment, the restaurant use promotion program for executing the restaurant use promotion system, and the restaurant use promotion method, the electronic coupon issuance effectively attracts customers to the store. This can lead to an increase in fixed customers. Moreover, for that purpose, the above purpose can be achieved practically only by operating the customer management server 2 side, and paper or plastic is not required to access the system from the store clerk who usually tends to put a burden on labor. Only the delivery of the rank card and the stamping work are required, and the system operation can be kept low without increasing a large labor burden.

The present invention is not limited to the above embodiment, and the types of ranks can be reduced or increased, and the rank names can be red, blue, yellow, etc. It can also be the name of a master or the name of a master, and is not limited. In addition, the content of the privilege gifts for each rank is not particularly limited, and can be adjusted according to the characteristics of the restaurant to be operated. Furthermore, it is possible to increase or decrease the number of return visits as a condition for ranking up.

Further, in this embodiment, the LINE application and the mail application are used together, but the LINE application is not limited to the LINE application, and other social media services capable of issuing coupons, such as Twitter, Facebook, GREE, and mobage, are adopted. You can also do it. Furthermore, multiple types of social media applications as described above are installed on the customer management server 2 side at the same time, and the above visits are made based on the social media according to the social media applications installed on each customer's mobile terminal. It can also be configured to provide promotion services.

1 Smartphone 2 Customer management server 3 Internet 4 Social media server 5 Mail server 6 Store installation PC 13 Green card 15 Silver card 17 Gold card 19 Platinum card 21 Black card 200 Large capacity storage device 201 Input device 202 Display device 203 Customer information management department 204 Social Media Management Department 205 Mail Management Department 206 Communication Department

Claims (6)

Use a rank-based service card that has a design that allows customers to visually distinguish each of the multiple ranks and has a two-dimensional code that represents each of the multiple ranks printed on them so that they can be handed over to the customer and brought to the store. It is a restaurant use promotion system
A customer information management department that stores IDs, passwords, email addresses, and rank types for each customer,
A user authentication processing unit that authenticates users using IDs and passwords for mobile terminals accessed via the Internet.
A store visit invitation message storage unit that stores store visit invitation messages prepared for each of multiple ranks,
The social media coupon management department that stores the social media coupons prepared for each of the multiple ranks,
The ID and password sent from the customer's mobile terminal and the read data obtained by reading the two-dimensional code printed on the rank-based service card are received, and the customer is identified by the ID and password. A customer rank registration unit that identifies the rank type for the customer from the read data of the two-dimensional code and registers it in the customer information management unit.
The customer who receives the rank-based service card connects to the linked mail server site by reading the two-dimensional code of the rank-based service card with the customer's mobile terminal, and the customer's registered registration. A screen display unit for getting benefits by rank that displays a screen displaying an intention confirmation button for getting benefits of the corresponding rank along with an input field for ID and mail address on the mobile terminal.
When the customer inputs the customer's ID and e-mail address from the screen displaying the intention confirmation button for obtaining the privilege of the corresponding rank of the mobile terminal and touches the intention confirmation button, the ID, e-mail address and rank are used. A cryptographic keyword transmitter that receives the privilege get request, confirms the ID and e-mail address, and sends a cryptographic keyword to the e-mail address when it is genuine.
When the customer inputs and transmits the received encryption keyword, the privilege get confirmation screen of the corresponding rank is transmitted to the mobile terminal and displayed.
By touching the privilege get confirmation button for each rank in the privilege get confirmation screen for the corresponding rank, the confirmation signal for the privilege get for the rank is received together with the ID of the customer, and the ID of the customer is classified by rank. With the privilege get confirmation section by rank to register the privilege have already been obtained,
A social media coupon issuing department that reads and sends a social media coupon with contents corresponding to the rank type of the ID to the ID registered for each customer from the social media coupon management department.
A store visit invitation message that periodically reads and sends a store visit invitation message with contents corresponding to the rank type of the ID from the store visit invitation message storage unit to the e-mail address registered corresponding to the ID for each customer. A restaurant use promotion system equipped with a transmitter. According to claim 1, the store visit invitation message is characterized in that a plurality of types having different contents are prepared, and a message prompting a store visit with different contents is selected and transmitted according to the elapsed time from the registration of the latest rank type. The restaurant use promotion system described. Use a rank-based service card that has a design that allows customers to visually distinguish each of the multiple ranks and has a two-dimensional code that represents each of the multiple ranks printed on them so that they can be handed over to the customer and brought to the store. It is a method of promoting the use of restaurants
The customer information registration step to register by receiving the ID, password, and e-mail address sent from the mobile terminal of the customer who accessed through the Internet,
A customer authentication step of performing customer authentication using an ID and password for a mobile terminal accessed via the Internet, and
The read data obtained by reading the two-dimensional code printed on the rank-based service card sent from the mobile terminal together with the ID and password is received, and the rank type is specified from the read data of the two-dimensional code. Then, the customer rank registration step to be registered with the ID and
The customer who receives the rank-based service card connects to the linked mail server site by reading the two-dimensional code of the rank-based service card with the customer's mobile terminal, and the customer's registered registration. A screen display step for getting benefits by rank, which displays a screen displaying an intention confirmation button to get benefits of the corresponding rank along with input fields for ID and mail address on the mobile terminal,
When the customer inputs the customer's ID and e-mail address from the screen displaying the intention confirmation button for obtaining the privilege of the rank of the mobile terminal and touches the intention confirmation button, the ID, e-mail address and rank are different. A cryptographic keyword transmission step that receives a privilege get request, confirms the ID and e-mail address, and sends a cryptographic keyword to the e-mail address when it is genuine.
The privilege get confirmation screen transmission step of transmitting and displaying the privilege get confirmation screen of the corresponding rank to the mobile terminal by inputting and transmitting the received encryption keyword by the customer, and
By touching the privilege get confirmation button for each rank in the privilege get confirmation screen for the corresponding rank, the confirmation signal for the privilege get for the rank is received together with the ID of the customer, and the ID of the customer is classified by rank. The step to confirm the privilege get by rank to register the privilege have already been obtained, and
A social media coupon issuing step of sending a social media coupon with contents corresponding to the rank type of the ID to the ID registered for each customer, and
It is characterized by carrying out a store visit invitation message transmission step of periodically transmitting a store visit invitation message having contents corresponding to the rank type of the ID to the e-mail address registered corresponding to the ID for each customer. How to promote the use of restaurants. According to claim 3, the store visit invitation message is characterized in that a plurality of types having different contents are prepared, and a message prompting a store visit with different contents is selected and transmitted according to the elapsed time from the registration of the latest rank type. The described restaurant usage promotion method. Use a rank-based service card that has a design that allows customers to visually distinguish each of the multiple ranks and has a two-dimensional code that represents each of the multiple ranks printed so that they can be handed over to the customer and brought to the store. , A restaurant use promotion program executed by a computer system
The customer information registration step to register by receiving the ID, password, and e-mail address sent from the mobile terminal of the customer who accessed through the Internet,
A customer authentication step of performing customer authentication using an ID and password for a mobile terminal accessed via the Internet, and
The read data obtained by reading the two-dimensional code printed on the rank-based service card sent from the mobile terminal together with the ID and password is received, and the rank type is specified from the read data of the two-dimensional code. Then, the customer rank registration step to be registered with the ID and
The customer who receives the rank-based service card connects to the linked mail server site by reading the two-dimensional code of the rank-based service card with the customer's mobile terminal, and the customer's registered registration. A screen display step for getting benefits by rank, which displays a screen displaying an intention confirmation button to get benefits of the corresponding rank along with input fields for ID and mail address on the mobile terminal,
When the customer inputs the customer's ID and e-mail address from the screen displaying the intention confirmation button for obtaining the privilege of the rank of the mobile terminal and touches the intention confirmation button, the ID, e-mail address and rank are different. A cryptographic keyword transmission step that receives a privilege get request, confirms the ID and e-mail address, and sends a cryptographic keyword to the e-mail address when it is genuine.
The privilege get confirmation screen transmission step of transmitting and displaying the privilege get confirmation screen of the corresponding rank to the mobile terminal by inputting and transmitting the received encryption keyword by the customer, and
By touching the privilege get confirmation button for each rank in the privilege get confirmation screen for the corresponding rank, the confirmation signal for the privilege get for the rank is received together with the ID of the customer, and the ID of the customer is classified by rank. The step to confirm the privilege get by rank to register the privilege have already been obtained, and
A social media coupon issuing step of sending a social media coupon with contents corresponding to the rank type of the ID to the ID registered for each customer, and
Promotion of restaurant use having a store visit invitation message transmission step that periodically sends a store visit invitation message with contents corresponding to the rank type of the ID to the e-mail address registered corresponding to the ID for each customer. program. According to claim 5, the store visit invitation message is characterized in that a plurality of types having different contents are prepared, and a message prompting a store visit with different contents is selected and transmitted according to the elapsed time from the registration of the latest rank type. The restaurant utilization promotion program described.