JP2023100129A - Usage management system, usage management method, and program - Google Patents

Abstract

To provide a usage management system, a usage management method, and a program capable of performing sales promotion according to a usage history of paper coupons while managing the usage history of paper coupons.SOLUTION: A usage management system 100 is provided with a bar code scanner 101, a sales management server 103, and a POS terminal 102. The sales management server 103 includes a control unit 103a and a database 103b. The bar code scanner 101 acquires coupon information by scanning a bar code attached to a paper coupon 105 when an order for a product is received using the paper coupon 105, and transmits the acquired coupon information to the sales management server 103. The control unit 103a stores the coupon information in the database 103b. The control unit 103a identifies the usage history of paper coupons based on the coupon information. The POS terminal 102 displays sales promotion information according to the identified usage history of the paper coupon.SELECTED DRAWING: Figure 1

Description

The present invention relates to a usage management system, a usage management method, and a program, and more particularly to a usage management system, a usage management method, and a program for managing usage of paper coupons.

Patent Document 1 discloses an example of a sales management device that manages sales of paper coupons attached with barcodes.

JP-A-61-164897

The inventors of the present application have discovered the following problems.
It is demanded to perform sales promotion according to the usage record of the paper coupon while managing the usage record of the paper coupon. Such a sales management apparatus does not manage the usage records of paper coupons, and does not promote sales according to the usage records of paper coupons.

In view of the above-mentioned problems, the purpose of the present disclosure is to provide a usage management system, a usage management method, and a usage management system capable of performing sales promotion according to the usage history of paper coupons while managing the usage history of paper coupons. to provide the program.

A usage management system according to one embodiment of the present disclosure includes:
a barcode scanner and
a sales management server;
a POS terminal;
The sales management server includes a control unit and a database,
The barcode scanner acquires coupon information by scanning a barcode attached to the paper coupon when an order for a product is received using the paper coupon, and scans the coupon ticket. sending information to the sales management server;
The control unit saves the coupon information in the database,
The control unit identifies a usage record of the paper coupon based on the coupon information,
The POS terminal displays sales promotion information according to the usage record of the specified paper coupon.

A usage management method according to one embodiment of the present disclosure includes:
When an order for a product using a paper coupon is accepted, coupon information is acquired by scanning a bar code attached to the paper coupon, and the acquired coupon information is stored in a database. a step;
a step of identifying the usage record of the paper coupon based on the coupon information;
and displaying on the POS terminal sales promotion information according to the usage history of the identified paper coupons.

A program according to one embodiment of the present disclosure,
In the computer that operates as the sales management server of the usage management system for paper coupons,
When an order for a product using a paper coupon is accepted, coupon information is acquired by scanning a bar code attached to the paper coupon, and the acquired coupon information is stored in a database. a step;
a step of identifying the usage record of the paper coupon based on the coupon information;
and a step of displaying on the POS terminal sales promotion information corresponding to the usage record of the specified paper coupon.

According to the present disclosure, it is possible to perform sales promotion according to the usage record of the paper coupon while managing the usage record of the paper coupon.

1 is a block diagram showing the overall configuration of a usage management system according to Embodiment 1; FIG. 4 is a flow chart showing a usage management method using the usage management system according to the first embodiment; FIG. 11 is a table showing a first example of sales promotion information for the actual number of used paper coupons; FIG. FIG. 3 is a diagram showing a first example of screen display of a POS terminal; 1 is a schematic diagram showing a first example of a conversation between a store clerk and a repeater; FIG. FIG. 10 is a diagram showing a second example of screen display of the POS terminal; FIG. 11 is a schematic diagram showing a second example of conversation between a store clerk and a repeater; It is a figure which shows an example of the hardware constitutions contained in a usage management system.

(Embodiment 1)
Embodiment 1 will be described with reference to FIG. FIG. 1 is a block diagram of the overall configuration of a usage management system according to a first embodiment.

As shown in FIG. 1 , the usage management system 100 includes a bar code scanner 101 , a POS (Point of Sales) terminal 102 and a sales management server 103 . The usage management system 100 targets paper coupons including, for example, a paper coupon 104 and a paper coupon 105 . Note that there is no particular limitation on the number of each component shown in FIG. In many cases, a set of paper coupons is purchased by a customer. A paper coupon is carried by a customer and used at a store.

Although the barcode scanner 101 is not particularly limited, it is preferable that the barcode scanner 101 is operable by hand. When the barcode scanner 101 accepts an order for a product using a paper coupon such as the paper coupons 104 and 105, the barcode scanner 101 scans the barcode attached to the paper coupon to obtain coupon information. to get The coupon information includes the identification number (ticket No.) of the paper coupon. The barcode scanner 101 transmits the acquired coupon information to the POS terminal 102 .

The POS terminal 102 receives coupon information from the barcode scanner 101 . The POS terminal 102 transmits the received coupon information to the sales management server 103 . The POS terminal 102 transmits the content of the accepted order to the sales management server 103 when acquiring the received coupon information. The POS terminal 102 displays usage records and sales promotion information referred to by the sales management server 103 . In addition to the identification number (ticket No.) of the paper coupon, the usage history includes, for example, the number of times the paper coupon was used, the remaining number of the paper coupon, the date and time when the paper coupon was used, the paper coupon This includes the details of the products purchased using coupons, expiration dates, etc. The sales promotion information is information for promoting sales in accordance with the actual usage of paper coupons. Sales promotion information includes, for example, sales pitch information and coupon information. The POS terminal 102 has a display device for displaying usage history and sales promotion information. POS terminal 102 may optionally include a device for issuing coupons.

The sales management server 103 aggregates the sales of one or more stores. The sales management server 103 manages accounting information and sales promotion information using paper coupons. Orders using the paper coupons are accounted for as sales of 0 (zero) yen due to the registration of the number of customers and the subtraction of inventory. The sales management server 103 manages the order using the paper coupon as accounting information using the paper coupon. The sales management server 103 identifies sales promotion information according to the usage record of paper coupons. The sales management server 103 includes a control unit 103a and a database 103b. The control unit 103a saves the ticket information using the above-described paper coupon and the accounting information using the above-described paper coupon in the database 103b. The control unit 103a identifies the usage history of paper coupons based on the coupon information. The database 103b stores the sales of one or more stores, accounting information using paper coupons, sales promotion information, and the like.

FIG. 1 shows a paper coupon 104 and a paper coupon 105 as specific examples of paper coupons. Each of the paper coupon 104 and the paper coupon 105 is one paper coupon in one set composed of a total of 11 paper coupons. The paper coupon 104 is the first of 11 paper coupons. The paper coupon 105 is the 10th out of 11 paper coupons. A customer can pre-purchase a set of 11 paper coupons for the price of 10 purchases in advance. The number of paper coupons in one set is not limited to 11, but can be selected from a wide range and may be equal to or more than the amount of the product. For example, one set consisting of 11 paper coupons is purchased with the purchase price of 10 times, and 11 products are provided by using the purchased paper coupons. The barcodes of the 11 paper coupons, that is, the numbers for identifying the coupons (ticket No.) are the same. Each time a customer uses one paper ticket, one product selected by the customer is provided. One product is, for example, one drink.

(Usage management method for paper coupons)
Referring to FIG. 2, a usage management method for paper coupons using a usage management system will be described. FIG. 2 is a flow chart showing a usage management method using the usage management system shown in FIG.

Accounting processing is performed using paper coupons (step ST1). Specifically, after receiving an order for a product from a customer, a salesclerk receives a paper coupon. Goods are transferred from the store clerk to the customer. A barcode scanner 101 scans a barcode attached to a paper coupon 104 or a paper coupon 105 to acquire coupon information. The barcode scanner 101 transmits the acquired coupon information to the sales management server 103 .

Subsequently, coupon information is acquired, and based on the coupon information, the record of use of paper coupons and sales promotion information are specified (step ST2). Specifically, the sales management server 103 refers to the database 103b based on the coupon information acquired in step ST1, and identifies the usage history and sales promotion information of the paper coupon. Send to the POS terminal 102 .

Finally, the POS terminal 102 displays sales promotion information and the like (step ST3). Specifically, the POS terminal 102 displays the usage history of paper coupons and sales promotion information corresponding to the usage history. Promotional information includes, for example, sales pitch information and coupon information. Steps ST1 to ST3 are executed immediately. The store clerk can visually recognize the display of the POS terminal 102 after performing accounting processing using the paper coupon. The store clerk can promote sales by giving sales pitches and issuing coupons to customers according to the display of the POS terminal 102 .

As described above, according to the usage management method for paper coupons using the usage management system 100, when a customer uses a paper coupon 104 or the like, the barcode scanner 101 is attached to the paper coupon 104 or the like. Scan the barcode and get the coupon information. The sales management server 103 receives the acquired coupon information and stores it in the database 103b. By these means, it is possible to manage the usage records of paper coupons. Further, the store clerk can perform sales promotion according to the sales promotion information displayed by the POS terminal 102 according to the usage record of the paper coupons. Therefore, it is possible to promote sales in accordance with the actual usage of paper coupons while managing the actual usage of paper coupons.

Further, in step ST2 of the paper coupon usage management method using the usage management system 100, the control unit 103a may specify the number of used paper coupons as the usage history of the paper coupons. Further, in step ST3, the POS terminal 102 may display, as the sales talk information, a content recommending the purchase of paper coupons when the number of used paper coupons exceeds a threshold value. Furthermore, the POS terminal 102 may display, as coupon information, a coupon that discounts the total amount of the order. If the number of paper coupons used by a customer exceeds the threshold, it is presumed that the customer's repeat visit rate is high. As described above, it is possible to recommend the purchase of paper coupons to customers with a high recurrence rate and to provide coupons for discounting the total amount of orders.

Further, in step ST2 of the usage management method for paper coupons using the usage management system 100, the control unit 103a selects the products ordered when the paper coupons were used in the past as the usage history of the paper coupons. may be specified. In step ST3, the POS terminal 102, as sales pitch information, selects another product according to the content of the product with the largest number of orders among the products ordered when using the paper coupons in the past. Contents recommending purchase may be displayed. Additionally, the POS terminal 102 may present coupons for other products as coupon information. It is presumed that the customer likes the product that has been ordered the most among the products that have been ordered when using the paper coupons in the past. As described above, it is possible to recommend a customer to purchase a product other than the product that the customer likes and to provide a coupon for discounting the price of the other product.

Further, in step ST2 of the usage management method for paper coupons using the usage management system 100, the control unit 103a specifies that the paper coupon was used for the first time as the usage history of the paper coupon. good. In step ST3, the POS terminal 102 may display, as the sales pitch information, the content of recommending the purchase of a product other than the product that can be ordered when using the paper coupon. Furthermore, the POS terminal 102 may display coupons for other products as coupon information. If it is the first time for a customer to use paper coupons, it is presumed that the customer has visited the store only a few times and does not know much about the store's products. As described above, it is possible to recommend a customer who is not familiar with the store's products to purchase a product different from the product ordered by the customer, and to provide a coupon for discounting the price of the other product.

(first example)
Next, with reference to FIGS. 3 to 5, a first example of a usage management method for paper coupons using a usage management system will be described. FIG. 3 is a table showing a first example of sales promotion information for the number of used paper coupons. FIG. 4 is a diagram showing an example of a screen display of a POS terminal. FIG. 5 is a schematic diagram showing a first example of a conversation between a store clerk and a repeater.

As shown in FIG. 3, sales pitches and coupons are specified for each of the number of used cards 1, 4, and 10. FIG. When the paper coupon 105 is used, the coupon information of the paper coupon indicates that the number of tickets to be used is ten. As shown in FIG. 4, an example of the screen displayed by the POS terminal 102 in step ST3 shows specific usage history, remaining number, sales pitch information, and coupon information.

Salesclerk C1 confirms an example of a screen displayed by POS terminal 102 shown in FIG. Then, as shown in FIG. 5, salesclerk C1 can provide a "10% OFF coupon" to repeater R1, who is a customer, according to the coupon information on the screen. When a customer uses a '10% OFF coupon', the customer's order total is discounted by 10%. In addition, the clerk C1 can point out the low remaining number of paper coupons and recommend the purchase of the paper coupons to the repeater R1 according to the sales talk information on the screen. Since 10 paper coupons were used at this time, it is presumed that the customer is a repeater with a high recurrence rate. As a result, the repeater R1 is provided with the "10% OFF coupon" and feels that he is being remembered by the store clerk C1, so that the repeater R1 can be delighted. Therefore, it is possible to carry out sales promotion for the repeater R1 according to the usage history of the repeater R1.

(Second example)
Next, with reference to FIGS. 6 and 7, a second example of a usage management method for paper coupons using a usage management system will be described. FIG. 6 is a diagram showing an example of a screen display of a POS terminal. FIG. 7 is a schematic diagram showing a first example of conversation between a store clerk and a repeater.

As shown in FIG. 3, sales pitches and coupons are specified for each number of tickets used. When using a paper coupon, the coupon information of the paper coupon may indicate that the number of tickets used is four. In such a case, as shown in FIG. 6, an example of the screen displayed by the POS terminal 102 in step ST3 shows specific usage record, remaining number, sales pitch information, and coupon information.

Salesclerk C2 confirms an example of the screen displayed by the POS terminal 102 shown in FIG. Then, as shown in FIG. 7, the store clerk C2 can provide the repeater R2, who is a customer, with a "new product tasting ticket" according to the coupon information on the screen. When the customer uses the "new product tasting ticket", the new product can be tasted. In addition, by providing the "new product tasting ticket", the store clerk C2 asks the repeater R2, who has repeatedly ordered the same "cafe au lait" up to this point, to receive the "new product You can recommend a "tasting" of ". Since four paper coupons were used at this point, the customer is highly likely to be a repeat customer. As a result, the repeater R2 can be delighted by providing an opportunity to taste the "new product". The content of the "new product" is not particularly limited, but it may be different from the product repeatedly ordered by the repeater R2, and may be another product that the repeater R2 wants to order at the same time as the product repeatedly ordered. For example, if the item repeatedly ordered by the repeater R2 is "café au lait," the "new item" is another item that the repeater R2 wants to order at the same time as "café au lait," and is suitable for "café au lait." . If the repeater R2 likes the 'new product', he/she will order the 'new product' together with the repeatedly ordered product 'café au lait' at the next and subsequent visits. Therefore, further sales promotion can be achieved.

(Third example)
Next, with reference to FIG. 3, a third example of a usage management method for paper coupons using a usage management system will be described.

As shown in FIG. 3, sales pitches and coupons are specified for each number of tickets used. When the paper coupon 104 is used, the coupon information of the paper coupon indicates that the number of tickets used is one. An example of a screen (not shown) displayed by the POS terminal 102 shows specific usage records, remaining numbers, sales pitch information, and coupon information. The sales pitch information and the coupon information indicate "food 3% OFF".

The store clerk confirms an example of the screen displayed by the POS terminal 102 . Then, the store clerk can provide "food 3% off" to the repeater customer according to the coupon information of the example on the screen. Since one paper coupon was used at this point, the customer is a repeater, but it is highly possible that the number of repeats is low and the repeater history is short. When the customer uses the "food 3% OFF", the customer's food order total is discounted by 3%. By providing "food 3% OFF", the store clerk can discount the product "food" other than the products that can be ordered by using the paper coupon. This can give the customer an incentive to order "food" and make the customer happy. Also, if the customer likes the item ordered for "food", the customer will reorder the item ordered for "food" together with the item that will be repeatedly ordered in the next and subsequent visits to the store. Therefore, further sales promotion can be achieved.

As described above, information on paper coupons used by customers can be managed by the usage management system 100 without depending on the store clerk's memory, experience, and judgment. Therefore, the store clerk can promote sales according to the customer's usage record, so that it is possible to provide services that meet the customer's needs. As a result, it is possible to improve customer satisfaction and the rate of repeat visits.

In addition, sales promotion can be carried out according to the customer's usage record without the store clerk remembering the sales promotion information based on the remaining number of paper coupons. This can reduce the burden on the store clerk.

Also, the management target of the usage management system 100 is the usage history of paper coupons. Compared to electronic coupons, paper coupons are more popular with older repeaters and are easier to transfer to others and to keep track of their remaining balance. Therefore, paper coupons have long been used in coffee shops and other stores, and are still being used today. In addition, customers who purchase paper coupons are "prestigious customers (repeaters)" who use the store continuously. Store operators hope to attract repeat customers by providing them with optimal services that are differentiated from general customers. According to the usage management method for paper coupons using the usage management system described above, it is possible to provide repeat customers with optimal service that is differentiated from general customers, and to meet the needs of such store operators. Realization can be achieved.

(Other embodiments, etc.)
The usage management system for paper coupons according to the above embodiment can have the following hardware configuration. FIG. 8 is a diagram showing an example of a hardware configuration included in a usage management system for paper coupons. In the various embodiments described above, the present disclosure can also take the form of a processing method, as the procedure of processing in the usage management system for paper coupons has been described.

A usage management system 200 for paper coupons shown in FIG. 8 includes an interface 203, a processor 201 and a memory 202. The control configuration (see FIG. 1) of the sales management server 103 of the paper coupon usage management system 100 described in the above embodiment is executed by the processor 201 reading and executing the control program stored in the memory 202. Realized. In other words, this program is a program for causing the processor 201 to function as the usage management system 100 for paper coupons or a part thereof.

The programs described above include instructions (or software code) that, when read into a computer, cause the computer to perform one or more of the functions described in the embodiments. The program may be stored in a non-transitory computer-readable medium or tangible storage medium. By way of example, and not limitation, computer readable media or tangible storage media may include random-access memory (RAM), read-only memory (ROM), flash memory, solid-state drives (SSD) or other memory technology, CDs -ROM, digital versatile disc (DVD), Blu-ray disc or other optical disc storage, magnetic cassette, magnetic tape, magnetic disc storage or other magnetic storage device. The program may be transmitted on a transitory computer-readable medium or communication medium. By way of example, and not limitation, transitory computer readable media or communication media include electrical, optical, acoustic, or other forms of propagated signals.

Furthermore, in the various embodiments described above, as the procedures of processing in the usage management system 100 for paper coupons have been described, the present disclosure also includes a form as a control method for the usage management system 100 for paper coupons. can be harvested Further, the above-described program can be said to be a program for causing the usage management system 100 for paper coupons to execute such a control method.

It should be noted that the present invention is not limited to the above embodiments, and can be modified as appropriate without departing from the scope of the invention. For example, when the expiration date of the usage history of paper coupons is approaching, the screen of the POS terminal 102 may be displayed with sales pitch information indicating that the expiration date is approaching. As a result, by encouraging the customer to use the "paper ticket", the customer's enthusiasm can be aroused.

100, 200 Usage Management System 101 Barcode Scanner 102 POS Terminal 103 Sales Management Server 103a Control Unit 103b Databases 104, 105 Paper Coupon 201 Processor 202 Memory 203 Interfaces ST1, ST2, ST3 Step

Claims (7)

a barcode scanner and
a sales management server;
a POS terminal;
The sales management server includes a control unit and a database,
The barcode scanner acquires coupon information by scanning a barcode attached to the paper coupon when an order for a product is received using the paper coupon, and scans the coupon ticket. sending information to the sales management server;
The control unit saves the coupon information in the database,
The control unit identifies a usage record of the paper coupon based on the coupon information,
The POS terminal displays sales promotion information according to the usage record of the identified paper coupons;
Usage management system for paper coupons. The POS terminal displays sales pitch information and coupon information as the sales promotion information.
The usage management system for paper coupons according to claim 1, characterized in that: The control unit specifies the number of used paper coupons as the usage record of the paper coupons,
When the number of used paper coupons exceeds a threshold value, the POS terminal displays, as the sales pitch information, content recommending the purchase of the paper coupons,
The POS terminal displays, as the coupon information, a coupon that discounts the total amount of the order.
3. A usage management system for paper coupons according to claim 2, characterized in that: The control unit identifies, as the usage record of the paper coupon, the product ordered when the paper coupon was used in the past,
As the sales pitch information, the POS terminal recommends the purchase of another product according to the content of the product with the largest number of orders among the products ordered when using the paper coupon in the past. display the contents,
the POS terminal displays a coupon for the other product as the coupon information;
3. A usage management system for paper coupons according to claim 2, characterized in that: The control unit specifies that the paper coupon is used for the first time as the usage history of the paper coupon,
The POS terminal displays, as the sales pitch information, content recommending the purchase of a product other than the product that can be ordered when using the paper coupon; display coupons for products in
3. A usage management system for paper coupons according to claim 2, characterized in that: When an order for a product using a paper coupon is accepted, coupon information is acquired by scanning a bar code attached to the paper coupon, and the acquired coupon information is stored in a database. a step;
a step of identifying the usage record of the paper coupon based on the coupon information;
and displaying sales promotion information on a POS terminal according to the usage history of the identified paper coupons.
A usage management method for paper coupons. In the computer that operates as the sales management server of the usage management system for paper coupons,
When an order for a product using a paper coupon is accepted, coupon information is acquired by scanning a bar code attached to the paper coupon, and the acquired coupon information is stored in a database. a step;
a step of identifying the usage record of the paper coupon based on the coupon information;
a step of displaying on a POS terminal sales promotion information according to the usage history of the identified paper coupons;
program.

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