JP7328805B2 - system and program - Google Patents

Description

Embodiments of the present invention relate to systems and programs.

Conventionally, in a plan for sales promotion, there is a case where a privilege is given to a specific member by providing a courtesy card or the like (for example, Patent Document 1).

However, conventionally given specific benefits are often discounts or discounts that are specially determined in the plan. For example, it has been common practice to rank members and differentiate treatment according to rank. promotion has not been realized. It should be noted that the same can be said for sales promotions that use the existing classification when members are classified according to some criteria, not limited to those with higher and lower ranks such as ranks.

In addition, information (such as a member code) that identifies a member is written on a conventional courtesy card or the like. If information for specifying a member is described on the complimentary card or the like, it is necessary to use a different complimentary card for each member, which is cumbersome.

The problem to be solved by the present invention is to enable a sales promotion plan using an existing mechanism for differentiating treatment by classifying members.

The system of the embodiment acquires the member's information stored in association with the member's identifying information when the member 's identifying information is input, and gives a privilege according to the member 's information. , the terminal device that processes the transaction includes a rank determined by the information of the member that differentiates treatment in the transaction, code information that identifies a plan related to sales promotion, and the code information during the transaction. and sales promotion information that defines the rank temporarily applied to the presented member, and the rank defined in the sales promotion information instead of the rank defined in the information of the member when the sales promotion information is acquired. to the transaction being processed .

FIG. 1 is a diagram showing a system of an embodiment. FIG. 2 is a block diagram showing the configuration of the headquarters server. FIG. 3 is a diagram showing an example of a customer master. FIG. 4 is a block diagram showing the configuration of the store server. FIG. 5 is a block diagram showing the configuration of the POS terminal. FIG. 6 is a flowchart schematically showing the flow of processing related to sales registration and settlement executed by the POS terminal device in the store system after the store opens.

Embodiments will be described with reference to the drawings. FIG. 1 is a diagram showing a system 1 of this embodiment. The system 1 includes a headquarters server 2 provided in the headquarters that supervises affiliated stores, and a store system 3 that is provided in each store and performs inventory management and sales management of products in the store.

The store system 3 includes a store server 4 and a POS (Point Of Sales) terminal device 5 . The store server 4 and the POS terminal device 5 are connected by a network 6 such as a LAN (Local Area Network). Also, the store system 3 and the headquarters server 2 are connected by a dedicated line 7 .

The POS terminal device 5 is an example of an information processing device, and is a sales data processing device that performs product sales registration and settlement. The store server 4 is an example of a server and manages various devices included in the store system 3 . The store server 4 provides the POS terminal device 5 with various kinds of information such as various kinds of master data such as product masters acquired from the headquarters server 2 , and transmits sales data received from the POS terminal device 5 to the headquarters server 2 .

The headquarters server 2 is an example of a server and is connected to a public line N such as the Internet. Headquarters server 2 can transmit e-mails via public line N. FIG. The recipient of the e-mail is, for example, a user (that is, a member) who has already issued the membership card 10 . The membership card 10 displays an ID (membership code) identifying the member and a symbol image such as a bar code indicating the ID.

The email conveys, for example, promotional information to the intended member. The promotion information is, for example, information that conveys the contents of the plan and the duration of the plan (sales promotion plan) when holding a plan (sales promotion plan) aimed at achieving an effect such as sales promotion by transmitting advantageous information to a limited target. Promotion information is communicated in advance to target members of the project by e-mail or postcard 11. - 特許庁

The user browses the e-mail delivered from the headquarters server 2 using a terminal device (user terminal) 12 or the like possessed by the user. The user terminal 12 includes a mobile electronic device such as a smart phone, a personal computer (PC), and the like.

FIG. 2 is a block diagram showing the configuration of the headquarters server 2. As shown in FIG. The headquarters server 2 includes a control unit 21, a storage unit 22, a communication I/F (Interface) 23, and the like. The communication I/F 23 performs communication with the store system 3 via the dedicated line 7 and communication via the public line N.

The control unit 21 is composed of a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), etc., and controls each unit constituting the headquarters server 2 in an integrated manner. The control unit 21 functions as various functional units when the CPU executes programs stored in the ROM.

The storage unit 22 is, for example, a storage device such as an HDD (Hard Disk Drive) or an SSD (Solid State Drive). The storage unit 22 stores various programs executable by the control unit 21, setting information, and the like. The storage unit 22 also stores a customer master 221 , a product master 222 , sales promotion information 223 and sales data 224 .

FIG. 3 is a diagram showing an example of the customer master 221. As shown in FIG. The customer master 221 is a record of information (membership information) of users (that is, members) to whom the membership card 10 is issued. member code), name, rank (member rank information: an example of member classification information), points, and the like. A record is generated for each ID.

The ID is member-specific information that allows the member to be identified. The name is the name of the member corresponding to the ID.

The rank is information for ranking the member (an example of classification), and is represented by a numerical value, for example, 3 is gold, 2 is silver, 1 is bronze, and the like. In this embodiment, it is assumed that the higher the numerical value, the higher the rank, and the better the privilege is given. The rank is updated by the headquarters server 2 according to, for example, the member's purchase history.

A point (a type of privilege) is a score given according to the member's purchase history, etc., and is used, for example, for payment at the time of subsequent product purchases.

Note that in the present embodiment, the higher the rank, the more points are given. Specifically, for example, a numerical value obtained by multiplying the purchase amount by a predetermined ratio (grant rate) is given as points, and the higher the rank, the higher the grant rate is set. Similarly, in the present embodiment, the higher the rank, the better the discounts and discounts.

The product master 222 is associated with the product code (product identification information) of each product to be registered for sale, and includes a JAN (Japanese Article Number) code indicated by a symbol image such as a barcode attached to the product, a product name, and a product name. The product information such as the price (unit price) of the product and the classification code is determined.

The sales promotion information 223 is information on a plan aiming at an effect such as sales promotion, and for example, a plan code for specifying the plan, a period for holding the plan, contents of benefits, etc. are defined. The plan code, holding period, and privilege contents are converted into symbol images such as barcodes and displayed on the e-mails and postcards 11 that convey promotion information.

As an example, a case where the symbol image to be displayed on the e-mail or postcard 11 is a barcode will be described. The bar code is obtained by symbolizing (encoding) 20-digit code information, for example. The breakdown of the 20 digits is, from the left end, 2 digits indicating the project code, 8 digits indicating the start date of the project (year, month, day, and hour are each indicated by 2 digits), and the end date of the project (year , month, day, and hour are indicated by two digits each), one digit indicating specific rank information as privilege content, and one digit check digit (C/D). Specific rank information is an example of specific classification information, and is member rank information temporarily applied to members. Also, as the project code, a value such as "25" which does not overlap with the leftmost two digits of the JAN code is adopted.

It should be noted that the postcard 11 and e-mail are examples of display media that display the specific rank information so as to be provided to the information processing apparatus.

The sales data 224 is sales data transmitted from the store server 4 .

FIG. 4 is a block diagram showing the configuration of the shop server 4. As shown in FIG. The store server 4 is, for example, a personal computer, and includes a control section 41, a storage section 42, a communication I/F 43, and the like. The communication I/F 43 communicates with the headquarters server 2 via the dedicated line 7 and communicates with the POS terminal device 5 via the network 6 .

The control unit 41 is composed of a CPU, a ROM, a RAM, and the like, and controls each unit that constitutes the shop server 4 in an integrated manner. The control unit 41 functions as various functional units (master update processing unit 411, information transmission processing unit 412, etc.) by the CPU executing programs stored in the ROM.

The storage unit 42 is, for example, a storage device such as an HDD or an SSD. The storage unit 42 stores various programs executable by the control unit 41, setting information, and the like. The storage unit 42 also stores a customer master 421 , a product master 422 , sales promotion information 423 and sales data 424 .

The customer master 421 , product master 422 and sales promotion information 423 are obtained from the headquarters server 2 and have the same contents as the customer master 221 , product master 222 and sales promotion information 223 . Sales data 424 is acquired from the POS terminal device 5 .

The master update processing unit 411 checks the customer master 221 and the product master 222 of the head office server 2 at a predetermined timing, such as immediately after the store server 4 is started before the store opens, and reflects the update in the customer master 421 and the product master 422. Let

The information transmission processing unit 412 transmits the sales data 424 to the headquarters server 2 at a predetermined timing such as after the store is closed.

In this embodiment, it is assumed that the sales promotion information 223 is transmitted from the headquarters server 2 to the shop server 4 at arbitrary timing. When the store server 4 receives the sales promotion information, it stores the sales promotion information as the sales promotion information 423 in the storage unit 42 .

FIG. 5 is a block diagram showing the configuration of the POS terminal device 5. As shown in FIG. The POS terminal device 5 includes a control section 51, a storage section 52, a communication I/F (Interface) 53, a display section 54, an operation section 55, a code reader 56, a printer 57, and the like.

The communication I/F 53 communicates with devices connected via the network 6 (the store server 4 and other POS terminal devices 5 in the store).

Under the control of the control unit 51 , the display unit 54 displays information to the store clerk who is the operator and the customer who is the purchaser of the product. The operation unit 55 receives an operation corresponding to information displayed on the display unit 54 and transmits the operation to the control unit 51 .

The code reader 56 reads symbol images such as bar codes attached to products, and outputs code information obtained by decoding the symbol images. The code information obtained by decoding the symbol image attached to the product is information that can identify the product, such as a JAN code.

The printer 57 prints and issues a piece of paper such as a receipt that displays information on purchased products for each transaction.

The control unit 51 is composed of a CPU, a ROM, a RAM, etc., and comprehensively controls each unit that constitutes the POS terminal device 5 . The control unit 51 performs various functions (a master update processing unit 511, a code reading control unit 512, a member information acquisition unit 513, a privilege information acquisition unit 514, a product registration processing unit 515, privilege provision processing unit 516, settlement processing unit 517, information transmission processing unit 518, etc.).

The storage unit 52 is, for example, a storage device such as an HDD or an SSD. The storage unit 52 stores various programs executable by the control unit 51, setting information, and the like. The storage unit 52 also stores a product master 521 and sales data 522 .

The sales data 522 is information described in a receipt issued for each transaction, and includes at least the price of the purchased product, the total payment amount, information on any discounts or discounts, and points given in the transaction. etc.

The master update processing unit 511 checks the product master 422 of the store server 4 at a predetermined timing, such as immediately after the POS terminal device 5 is started before the store opens, and reflects the update in the product master 521 .

A code reading control unit 512 instructs the code reader 56 to read a symbol image such as a bar code, and obtains code information output by the code reader 56 .

When the code reader 56 reads a symbol image such as a bar code displayed on the membership card 10, the member information acquisition unit 513 inquires the store server 4 about the code information output by the code reader 56, that is, the member's ID. , to obtain member information corresponding to the ID.

The privilege information acquisition unit 514 operates when the code reader 56 reads a symbol image such as a bar code displayed on the postcard 11 or the user terminal 12 further presented by the member who presented the membership card 10 . When the code reader 56 reads a bar code indicating that the total number of digits is 20 and the two digits from the left end are sales promotion information, the privilege information acquiring section 514 analyzes the code information output by the code reader 56 . If the current day is after the start date of the project indicated by the barcode and before the end date of the event (that is, within the event period), the privilege information acquisition unit 514 temporarily stores the privilege content (specific rank information) in a predetermined storage unit. to be retained.

When the code reader 56 reads a symbol image such as a bar code attached to the product, the product registration processing unit 515 inquires the product master 521 about the code information output by the code reader 56, and registers the code information corresponding to the code information. After obtaining product information, sales registration is performed based on the product information.

The privilege provision processing unit 516 executes privilege provision according to the member rank information. The privilege is, for example, the provision of points according to the total amount of products registered as sales, or a discount on the total amount. In granting a privilege, if the privilege information acquiring unit 514 holds specific rank information, the privilege granting processing unit 516 applies the specific rank information instead of the actual member rank information.

The settlement processing unit 517 performs settlement processing based on sales registration by the product registration processing unit 515 and discounts by the privilege provision processing unit 516 and discounts.

Sales data 522 is accumulated for each transaction by sales registration by the product registration processing unit 515 and settlement processing by the settlement processing unit 517 . The information transmission processing unit 518 transmits the sales data 522 to the store server 4 at a predetermined timing.

When the store server 4 receives the sales data from the POS terminal device 5 , it accumulates it as sales data 424 . The sales data 424 is transmitted to the headquarters server 2 at a predetermined timing. The headquarters server 2 accumulates the sales data received from the store server 4 as sales data 224 and reflects the points given in the transaction included in the sales data in the customer master 221 .

In the system 1 as described above, when holding a sales promotion project targeting specific members, the promotion is conducted in advance for the target members by means of postcards 11 or e-mails. The postcard 11 or the e-mail displays a project code, an event period, a bar code in which privilege information is converted into a symbol image, and the like.

In the store system 3, the store server 4 is activated before the store opens. When the store server 4 is activated, the master update processing unit 411 inquires of the headquarters server 2 and updates various masters (customer master 421 and product master 422).

In the store system 3 before the store opens, the POS terminal device 5 is activated after the store server 4 finishes updating various masters and becomes operable. When the POS terminal device 5 is activated, the master update processing unit 511 inquires of the store server 4 and updates the product master 521 .

FIG. 6 is a flowchart schematically showing the flow of processing related to sales registration and settlement executed by the POS terminal device 5 in the store system 3 after the store opens. The POS terminal device 5 acquires member information from the store server 4 based on code information obtained by reading a symbol image such as a bar code displayed on the member card 10 presented by the customer (step S1).

Next, the POS terminal device 5 acquires the period of the sales promotion plan and the contents of the privilege (specific rank information) from the code information obtained by reading the symbol image such as the bar code displayed on the postcard 11 or the e-mail (step S2).

Next, the POS terminal device 5 reads the barcodes attached to all the products brought by the member to be purchased, and registers the products (step S3).

Next, the POS terminal device 5 uses the specific rank information instead of the original member rank information of the member to give benefits such as points, discounts, and discounts (step S4). Here, if the member's original membership rank information is higher than the specific rank information, that is, if the rank is lowered by applying the specific rank information instead of the original membership rank information, the specific rank The information may not be applied, or an alert asking whether to apply the information may be displayed on the display unit 54 .

Next, the POS terminal device 5 performs settlement based on the product registration in step S3 and the awarding of the privilege in step S4 (step S5). The POS terminal device 5 then transmits the sales data to the shop server 4 (step S6), and terminates the process.

Thereafter, in the store system 3, the information transmission processing unit 412 of the store server 4 transmits the accumulated sales data 424 to the headquarters server 2 after the store is closed. Head office server 2 stores the received sales data in storage unit 22 as sales data 224 .

As described above, according to the present embodiment, it is possible to carry out a sales promotion plan in which the rank is temporarily raised and a privilege is granted for purchases made during a predetermined period. Therefore, it is possible to carry out a sales promotion plan using an existing mechanism for differentiating treatment by ranking members.

Further, according to the present embodiment, it is possible to contact only specific members among the users (members) to whom the membership card 10 is issued. As a result, members who are expected to have a high sales promotion effect can be targeted for the sales promotion plan, while members who are considered to have no sales promotion effect can be excluded from the targets of the sales promotion plan. Therefore, it is possible to increase the possibility of obtaining a higher effect by planning and holding.

In addition, according to this embodiment, since the member code (ID) is not described in the postcard 11 or e-mail for conveying the sales promotion plan, there is no need to change the content of the postcard 11 or e-mail depending on the member, which is convenient. .

In the above-described embodiment, the POS terminal device 5 gives the privilege. That is, the privilege provision processing unit may be provided in the store server 4 (in this case, the store server 4 is an example of the information processing device). By doing so, the processing performed by the POS terminal device 5 can be reduced and the load can be reduced. In this case, the sales data 522 transmitted from the POS terminal device 5 to the store server 4 includes specific rank information in place of the given points. The privilege granting processing unit provided in the shop server 4 grants points to the member according to the specific rank information received from the POS terminal device 5 (adds the information of the granted points to the sales data 424).

Further, in the above embodiment, reading the symbol image displayed on the postcard 11 or the e-mail presented by the member is used as the entrance to giving the privilege by the sales promotion plan, but the implementation is not limited to this. For example, a symbol image for granting benefits is always attached near the POS terminal device 5, and benefits according to a predetermined membership rank are granted to all members or purchasers. is also possible.

Further, in the above-described embodiment, the specific rank information is fixed to gold, for example, and a member with a rank of silver or bronze can receive special treatment as a gold member by presenting postcard 11 or e-mail. However, in practice, the privilege rank information may be as follows. For example, privilege rank information may specify a promotion to one rank (or more) higher than the member's actual rank.

In addition, in the above embodiment, specific rank information is applied instead of member rank information only within the period (holding period) specified by the period information (planning start/end date). is not limited to For example, code information obtained by decoding symbol images such as bar codes displayed on e-mails and postcards 11 does not contain period information but contains specific rank information, and the specific rank information is used as member rank information regardless of time. It may be operated to apply instead.

In addition, in the above embodiment, the member ranking is explained as an example of classification, but the implementation is not limited to this. The present embodiment may be applied to all sales promotions.

It should be noted that the program executed by the information processing apparatus according to the present embodiment is preinstalled in a storage device such as a ROM and provided.

The program executed by the information processing apparatus of the present embodiment is a file in an installable format or an executable format, and can be stored on a computer such as a CD-ROM, flexible disk (FD), CD-R, DVD (Digital Versatile Disk). It may be configured to be recorded on a readable recording medium and provided.

Furthermore, the program executed by the information processing apparatus of this embodiment may be stored in a computer connected to a network such as the Internet, and may be provided by being downloaded via the network. Also, the program executed by the information processing apparatus of this embodiment may be configured to be provided or distributed via a network such as the Internet.

The program executed by the information processing apparatus of this embodiment includes the above-described units (master update processing unit 511, code reading control unit 512, member information acquisition unit 513, privilege information acquisition unit 514, product registration processing unit 515, privilege grant It has a module configuration including a processing unit 516, a settlement processing unit 517, an information transmission processing unit 518, etc.). A CPU (processor) reads out and executes a program from the storage device, thereby loading the above units onto the main storage device. As a result, the master update processing unit 511, the code reading control unit 512, the member information acquisition unit 513, the privilege information acquisition unit 514, the product registration processing unit 515, the privilege provision processing unit 516, the settlement processing unit 517, the information transmission processing unit 518, etc. is generated on the main memory.

Further, the information processing apparatus of the present embodiment includes a control device such as a CPU, a storage device such as a ROM (Read Only Memory) and a RAM, an external storage device such as an HDD and a CD drive device, and a display device such as a display device. Alternatively, it may be a hardware configuration using a normal computer equipped with input devices such as a keyboard and a mouse.

While several embodiments of the invention have been described, these embodiments have been presented by way of example and are not intended to limit the scope of the invention. These novel embodiments can be implemented in various other forms, and various omissions, replacements, and modifications can be made without departing from the scope of the invention. These embodiments and modifications thereof are included in the scope and gist of the invention, and are included in the scope of the invention described in the claims and equivalents thereof.

DESCRIPTION OF SYMBOLS 1... System 2... Headquarters server 3... Store system, 4... Store server, 5... POS terminal device 6... Network 7... Leased line 10... Membership card, 11... Postcard, 12... User terminal 21... Control part 22... Storage part 221... Customer master, 222... Product master, 223... Sales promotion information, 224... Sales data 23... Communication I/F
41 ... control unit 411 ... master update processing unit 412 ... information transmission processing unit 42 ... storage unit 421 ... customer master 422 ... product master 423 ... sales promotion information 424 ... sales data 43 ... communication I/F
51 ... control unit 511 ... master update processing unit, 512 ... code reading control unit, 513 ... member information acquisition unit,
514... Privilege information acquisition unit, 515... Product registration processing unit, 516... Privilege granting processing unit,
517... Settlement processing unit 518... Information transmission processing unit 52... Storage unit 521... Product master 522... Sales data 53... Communication I/F
54 ... display unit 55 ... operation unit 56 ... code reader 57 ... printer

JP-A-3-248297

Claims (4)

In a system that , when information identifying a member is input , acquires the member information stored in association with the information identifying the member , and grants a benefit according to the member information ,
The terminal device that processes the transaction includes the rank determined by the information of the member that differentiates treatment in the transaction, code information that specifies a plan related to sales promotion, and the code information that is presented during the transaction. When sales promotion information defining the rank temporarily applied to a member is acquired, the rank defined in the sales promotion information is processed instead of the rank defined in the member information . Privilege giving processing unit applied to the transaction in
A system with If the rank temporarily applied to the member according to the plan is lower than the rank determined by the information of the member, the privilege provision processing unit determines whether the temporary rank according to the plan 2. The system of claim 1, wherein no application of 2. The system of claim 1 , wherein the promotional information provides for a temporary upgrade to a rank one or more ranks higher than the rank defined in the member's information. A computer provided in a system that, when information identifying a member is entered, acquires the member information stored in association with the information identifying the member , and grants benefits according to the member information ,
The terminal device that processes the transaction includes the rank determined by the information of the member that differentiates treatment in the transaction, code information that specifies a plan related to sales promotion, and the code information that is presented during the transaction. When sales promotion information defining the rank temporarily applied to a member is acquired, the rank defined in the sales promotion information is processed instead of the rank defined in the member information . Privilege giving processing unit applied to the transaction in
A program to function as

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