JP2007299104A - Coupon issuing system, program, coupon issuing method for network system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a coupon issuing system for measuring sales promotion effects by direct mail, and for expecting the assured store visit effects of a customer at low costs. <P>SOLUTION: A KIOSK terminal which stores a plurality of coupon data whose classifications are different acquires customer ID by reading the ID recording part of direct mail (S01), and the merchandise purchase history of the acquired customer ID is read from the customer database of the server (S02), to determine the classification of a coupon to be issued based on the read merchandise purchase history of the customer ID, and issue a coupon by using the coupon data pertinent to the determined classification (S04), and the acquired customer ID and DM use information indicating the use of the direct mail are transmitted to the server (S05), and the server registers the received DM use information in the customer database by including it in the received merchandise history information of the customer ID. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

The present invention relates to a coupon issuing system for issuing coupons, a program, and a coupon issuing method for a network system.

Conventionally, as a part of sales promotion activities by a store, when a customer who has registered as a member visits the store, points for providing a predetermined service are often given (for example, see Patent Document 1). Specifically, at a kiosk terminal installed in the store, a predetermined number of points are written on the membership card each time a customer visits the store, and a coupon is issued when the number of points written on the membership card reaches a certain number Etc.

Also, as another sales promotion activity, a direct mail is often sent to a customer who has registered as a member. In order to measure the sales promotion effect brought about by this direct mail, a DM collection data acquisition method is considered (for example, see Patent Document 2). In this DM collection data acquisition method, the customer who visits the store using the kiosk terminal as described above reads the membership card and manually inputs information for specifying the direct mail. As a result, customers who have been able to obtain a store visit effect by direct mail can be identified, and the sales promotion effect can be measured.
JP 2002-216248 A JP 2000-357193 A

By the way, there is a limit in improving the customer's willingness to visit the store only by giving points uniformly to all customers as in the above kiosk terminal. In addition, the DM collection data acquisition method described above only specifies a customer who has achieved the store visit effect by direct mail, and whether or not the customer visits the store depends on the contents of the direct mail. However, it is extremely expensive and practically impossible to send direct mail that provides services according to each customer's needs to each customer. difficult.

In view of the above problems, the present invention provides a coupon issuing system, a program, and a network system coupon issuing method that can measure the sales promotion effect by direct mail and can expect a customer's reliable store visit effect at a low cost. The issue is to provide.

The coupon issuing system according to the present invention includes a server having a customer database for associating and storing a customer ID for identifying a customer and a product purchase history of the customer, and a kiosk terminal connected to the server via a network. A coupon issuing system for processing a direct mail having a recorded ID recording unit and issuing a coupon, wherein the kiosk terminal stores a plurality of coupon data of different types, a direct mail I
Based on the customer ID acquisition means for acquiring the customer ID by reading the D recording unit, the product purchase history reference means for reading the product purchase history of the acquired customer ID from the customer database, and the product purchase history of the read customer ID Determining means for determining the type of coupon to be issued;
Coupon issuing means for reading coupon data corresponding to the type determined by the determining means from the storage means and issuing coupons, the acquired customer ID, and DM indicating use of direct mail
DM usage information transmitting means for transmitting usage information to the server, and the server receives the received D
M usage information is included in the product purchase history of the received customer ID and registered in the customer database D
M usage information registration means.

Similarly, the coupon issuing method of the network system of the present invention is a customer I for identifying a customer.
D and a server having a customer database that stores the product purchase history of the customer in association with each other, and a kiosk terminal that is network-connected to the server and has a storage unit that stores a plurality of different types of coupon data. A coupon issuing method for a network system that processes a direct mail having an ID recording part in which a customer ID is recorded and issues a coupon, and the kiosk terminal reads the direct mail ID recording part to obtain the customer ID. A customer ID acquisition step, a product purchase history reference step for reading the product purchase history of the acquired customer ID from the customer database, and a determination step for determining the type of coupon to be issued based on the product purchase history of the read customer ID , Coupo corresponding to the type determined by the determining means The server executes a coupon issuing step of reading data from the storage unit and issuing a coupon, a DM usage information transmitting step of transmitting the acquired customer ID and DM usage information indicating the use of direct mail to the server. The received DM usage information is included in the product purchase history of the received customer ID and registered in the customer database.
M usage information registration step is executed.

According to these configurations, by acquiring the customer ID of the direct mail, it is possible to specify the customer who has obtained the store visit effect by the direct mail, and the sales promotion effect by the direct mail can be measured. In addition, since the DM usage information is registered in the product purchase history of the customer ID, it is possible not only to obtain the store visit effect, but also to easily analyze whether or not the direct mail has the sales effect. At the same time, coupon data to be issued from a plurality of different types of coupon data is determined based on the identified customer's product purchase history. For example, the customer can issue coupons for products related to products recently purchased by the customer, Realize sales promotion activities that can be expected to have a certain store visit effect according to each customer's needs, such as issuing a coupon for the product when a predetermined period has passed since the purchase of the product. it can.

In the coupon issuing system, the direct mail further includes a type recording unit in which DM type information indicating the type of the direct mail is recorded, and the kiosk terminal reads the direct mail type recording unit, and stores the DM type information. DM type acquisition means for acquiring further, the determination means determines the type of coupon to be issued based on the acquired DM type information in addition to the product purchase history, and the DM usage information transmission means includes the acquired DM type information DM
It is preferable to transmit it as usage information.

According to this configuration, for example, when a direct mail is a content that announces a bargain of clothing, a coupon for exclusive use of clothing is issued, etc. The coupon can be issued by determining a fixed product to be discounted or determining a discount rate according to the product purchase history. That is, a coupon linked to the contents of the direct mail can be issued.

In the coupon issuing system, the ID recording unit and the type recording unit are configured with optically readable symbol images printed on direct mail, and the customer ID acquisition unit and the DM type acquisition unit read the symbol image, By decoding this, customer I
It is preferable to acquire D and DM type information.

According to this configuration, it is possible to apply a symbol image such as a barcode or a two-dimensional code as an ID recording unit and a type recording unit of direct mail.

In the coupon issuing system, the storage unit preferably stores a plurality of coupon data having different discount rates or discount amounts.

According to this configuration, for example, a cumulative purchase amount can be referred to from a customer's product purchase history, and coupons with different discount rates and discount amounts can be issued according to this amount. That is, the customer's willingness to purchase can be further improved by increasing the discount rate and the discount amount in proportion to the cumulative purchase amount.

In the coupon issuing system, it is preferable that the storage unit stores a plurality of coupon data with different products to be discounted.

With this configuration, you can issue coupons for products that are related to recently purchased products,
A coupon according to each customer's needs can be issued, such as issuing a coupon for a product when a predetermined period has elapsed since the purchase of the product by the customer.

In the above coupon issuing system, when there are a plurality of coupon data corresponding to the type determined by the determining means, the kiosk terminal selects any coupon data from the displaying means for displaying the coupon data and the displayed coupon data. The coupon issuing means preferably issues a coupon using the coupon data selected by the selecting means.

According to this configuration, since the coupon reflecting the customer's intention can be issued after being determined based on the customer's product purchase history, it is possible to reliably issue the coupon desired by the customer.

In the coupon issuing system, the coupon issuing means preferably issues a coupon by printing coupon data.

According to this configuration, the customer can obtain and use a paper coupon from the kiosk terminal. That is, since the customer acquires the coupon in real time, the coupon can be used immediately.

In the coupon issuing system, the kiosk terminal further includes an address acquiring unit that acquires an email address to which the coupon data is transmitted, and the coupon issuing unit transmits the coupon data to the acquired email address. It is preferable to issue a coupon.

According to this structure, a customer will acquire a coupon by the coupon data which arrived at the e-mail address which he owns. That is, since a coupon can be acquired as electronic data instead of a paper medium, it is possible to minimize the risk of losing the coupon by mistake. However, in this case, in order to prevent unauthorized use of the coupon, it is preferable to perform control so that the coupon cannot be used again when the coupon is used once.

In addition to the server and the kiosk terminal, the coupon issuing system includes a payment processing function that has a payment processing function and is network-connected to the server, and the coupon issuing means adds the acquired customer ID to the coupon data. The coupon is issued, and the settlement processing terminal transmits the customer ID acquisition means for acquiring the customer ID from the coupon, the acquired customer ID, and coupon usage information indicating that the coupon has been used to the server. It is preferable that the server further includes a coupon usage information registration unit that includes the received coupon usage information in the product purchase history of the received customer ID and registers it in the customer database.

According to this configuration, customers who use issued coupons are further identified and usage history is registered in the database. By collecting and analyzing this information, it can be used to realize more efficient sales promotion activities. Can do. Moreover, it leads to prevention that the coupon once used is reused.

The program of the present invention causes a computer to function as each means in the coupon issuing system described in any one of the above.

By executing this program by the computer, it is possible to realize a coupon issuing system that can measure the sales promotion effect by direct mail and can expect the customer's reliable store visit effect at a low cost.

Hereinafter, a coupon issuing system, a program, and a coupon issuing method for a network system according to an embodiment of the present invention will be described with reference to the accompanying drawings.

FIG. 1 is a system configuration diagram of a coupon issuing system 1 according to the present embodiment. As shown in the figure, the coupon issuing system 1 includes a server 50 having a customer database 51 (see also FIG. 3) in which a customer ID for identifying a customer and a product purchase history of the customer are associated with each other. Connected to the kiosk terminal 10 (unmanned information terminal) that issues a coupon to the customer, and also connected to the server 50 via the network,
And a POS terminal 80 that performs a settlement process. The direct mail 100 sent to the customer is processed and a coupon 150 is issued.

The direct mail 100 includes an ID recording unit 101 in which a customer ID is recorded, and a type recording unit 102 in which DM type information indicating the type of direct mail is recorded. This I
It is assumed that the D recording unit 101 and the type recording unit 102 are configured by, for example, optically readable symbol images (in the drawing, QR codes are used) printed on the direct mail 100. The “DM type information” is information for identifying the contents of the direct mail 100 such that, for example, when the direct mail 100 is a content for notifying the bargain of clothing, the information indicating “clothing” is applicable. It is. As shown in the figure, the ID recording unit 10
1 and the type recording unit 102 may be configured by one symbol image.

The kiosk terminal 10 includes a display 11 for displaying various information and a direct mail 10.
The reading unit 12 that reads the ID recording unit 101 and the type recording unit 102 of 0, and the kiosk terminal 1
A coupon take-out unit 13 for a customer to take out a coupon 150 issued by 0, and based on the customer ID of the direct mail 100 acquired through the reading unit 12, the server 5
The customer database 51 of 0 is referred to, and a coupon 150 is issued based on the reference result and the acquired DM type information. In addition, the kiosk terminal 10 receives the acquired customer ID and DM
The type information is transmitted to the server 50. Although details will be described later, the acquired customer ID (bar code in the figure) is added to the coupon 150 issued by the kiosk terminal 10.

The POS terminal 80 includes input devices 91 such as a keyboard 81 and a barcode reader 82.
In addition to (see FIG. 2), a network connection unit 92 (see FIG. 2) and a control unit 93 (see FIG. 2) for controlling the POS terminal 80 as a whole are provided.
The contents of sales are acquired by reading 2 and the product name, the sales amount, etc. are displayed on the display 83, and settlement processing is performed. In particular, the POS terminal 80 is a kiosk terminal 10 when a customer pays.
When the coupon 150 issued by is used, the customer ID of the coupon 150 is read, and this is used together with the coupon usage information indicating that the coupon 150 has been used.
Send to 0.

Next, the functional configuration of the coupon issue system 1 will be described with reference to FIG. The kiosk terminal 10 has a hardware configuration other than that shown in FIG.
2, a coupon data storage unit 23, a printing unit 24, and a control unit 25 composed of a CPU or the like that controls the kiosk terminal 10 as a whole. The coupon data storage unit 23 stores a plurality of types of coupon data 151 (see FIG. 4) used for issuing the coupon 150.
Note that “plural types of coupon data” means a plurality of coupon data with different discount products or discount rates or discount amounts.

As a software configuration (control configuration), the kiosk terminal 10 includes a customer ID acquisition unit 31, a DM type acquisition unit 32, a product purchase history reference unit 33, a determination unit 34, a coupon issue unit 35, a DM usage information transmission unit 36, have.

The customer ID acquisition unit 31 acquires a customer ID by reading the ID recording unit 101 by the reading unit 12. In addition, as shown in FIG. 1, when the ID recording part 101 is comprised with a symbol image, the customer ID acquisition means 31 acquires customer ID by further decoding the read symbol image.

Similarly, the DM type acquisition unit 32 acquires DM type information by reading the type recording unit 102 by the reading unit 12. Similarly to the above, when the type recording unit 102 is configured with a symbol image as shown in FIG. 1, the DM type acquisition unit 32 acquires DM type information by further decoding the read symbol image.

The product purchase history reference unit 33 accesses the server 50 via the network connection unit 22 and reads the product purchase history of the customer identified by the customer ID acquired by the customer ID acquisition unit 31. The determining unit 34 determines the type of the coupon 150 to be issued based on the acquired DM type information and the read product purchase history. For example, the type of the coupon 150 is determined by determining the product to be discounted based on the DM type information, and further determining the discount rate or discount amount based on the read product purchase history.

The coupon issuing means 35 is the coupon data 15 corresponding to the type determined by the determining means 34.
1 and a barcode obtained by encoding the acquired customer ID are printed by the printing unit 24 to issue a coupon 150. The printed coupon 150 is
It is discharged to the coupon takeout unit 13 via a transport mechanism (not shown). In addition, the DM usage information transmission unit 36 transmits the acquired DM type information together with the customer ID to the server 50 through the network connection unit 22 as proof that the direct mail 100 has been used.

The POS terminal 80 includes a customer ID acquisition unit 94 and a coupon use information transmission unit 95.
The customer ID acquisition means 94 acquires the customer ID of the coupon 150 by reading with the barcode reader 82, for example. The coupon use information transmitting means 95 is
Coupon usage information indicating that the coupon 150 has been used is transmitted to the server 50 by the network connection unit 92 together with the acquired customer ID.

On the other hand, the server 50 includes a storage unit 61 and a network connection unit 62 as hardware configurations.
And a control unit 63 that is composed of a CPU and the like and performs overall control of the entire server 50. The customer database 51 is stored in the storage unit 61. In addition, a DM usage information registration unit 64 and a coupon usage information registration unit 65 are provided as a software configuration (control configuration).
The DM usage information received from is registered in the customer database 51 together with the product purchase history of the customer ID received at the same time. Similarly, the coupon usage information registration unit 65 receives the coupon usage information received from the POS terminal 80 via the network connection unit 62 at the same time.
It is included in the product purchase history of D and registered in the customer database 51.

Here, the customer database 51 stored in the server 50 will be described with reference to FIG. As shown in the figure, the customer database 51 includes a purchase history table 52 that stores the product purchase history of each customer and a usage history table 53 that stores the usage history of the direct mail 100 or coupon 150 of each customer. ing. The purchase history table 52
Information on the purchase date, the product code of the purchased product, and the price of the purchased product is stored for each customer ID. Further, for example, a customer rank is assigned to each customer ID based on the cumulative purchase amount for the current month. On the other hand, in the usage history table 53, the customer ID, the DM usage information indicating the usage of the direct mail 100 by the customer identified by the customer ID, and the coupon usage information indicating the usage of the coupon 150 by the customer are associated with each other. And saved.

For example, “0” is stored in the DM usage information and the coupon usage information in the initial state, and the DM usage information is registered in the DM usage information registration unit of the server 50 in response to the reception of the DM type information from the kiosk terminal 10. 64, DM type information from “0” (DM1, DM2 in the figure)
The data is updated. Also, the coupon usage information is “0” by the coupon usage information registration means 65 of the server 50 in response to the reception of the coupon usage information from the POS terminal 80.
For example, the data is updated to “1”. The table design of the customer database 51 described above is merely an example, and the present invention is not limited to this configuration.

Furthermore, with reference to FIG. 4, the specific example of the process which determines the classification of the some coupon data 151 memorize | stored in the coupon data storage part 23 of the kiosk terminal 10, and the coupon 150 used as the issuing object by the determination means 34 is demonstrated. As described above, the coupon data storage unit 23
Includes a plurality of coupon data 15 with different discount products or discount rates or discount amounts.
1 is stored. In the example shown in the figure, three types of coupon data 151 having discount items “clothes”, “food”, and “daily necessities” are further reduced. 151 is stored, and a total of nine types of coupon data 151 are stored.

For example, when the acquired DM type information is “clothing”, the determination unit 34 first determines discount target product = “clothing” as the type of the coupon 150 to be issued. On the other hand, the merchandise purchase history reference means 33 reads the customer rank of the acquired customer ID from the customer database 51, and the decision means 34 discounts “30%”, “20%”, “
Any discount rate is determined from “10%”. In this case, each coupon data 151 includes
The corresponding customer rank information is added, and the coupon issuing means 35 issues the coupon 150 using the coupon data 151 to which the information that matches the read customer rank is added.

In addition, in the customer database 51 (purchase history table 52) of the server 50, when the customer rank is not added, the determination unit 34 of the kiosk terminal 10 calculates the cumulative purchase amount based on the read product purchase history of the customer ID. The discount rate may be determined from among the discount rates “30%”, “20%”, and “10%” based on the calculated cumulative purchase amount.

Next, with reference to the flowchart of FIG. 5, the coupon issue process by the kiosk terminal 10 and various processes related thereto will be described. First, the customer causes the reading unit 12 of the kiosk terminal 10 to read the ID recording unit 101 and the type recording unit 102 of the direct mail 100, so that the customer ID acquisition unit 31 acquires the customer ID via the reading unit 12, The DM type acquisition unit 32 acquires DM type information (S01). Next, the product purchase history reference means 33 accesses the server 50 and reads the product purchase history of the acquired customer ID (S
02). Further, the determination unit 34 determines the type of the coupon 150 to be issued based on the read product purchase history and the acquired DM type information (S03).

When the type of the coupon 150 to be issued is determined, the coupon issuing means 35 then issues the coupon 150 by printing the coupon data 151 corresponding to the determined type with the printing unit 24 (S04). At the same time, the DM usage information transmission unit 36 transmits the acquired DM type information to the server 50 via the network connection unit 22 together with the customer ID as a proof that the direct mail 100 has been used (S05).

When the DM type information registration unit 64 of the server 50 receives the DM type information from the kiosk terminal 10, the DM usage information registration unit 64 registers the DM type information in the customer database 51 by including it in the merchandise purchase history of the received customer ID (S06). Thereafter, in the settlement process by the POS terminal 80, the customer can connect the kiosk terminal 1
When the coupon 150 issued by 0 is used (S07; Yes), the POS terminal 80
The customer ID acquisition means 94 reads the customer ID of the coupon 150, and the coupon usage information transmission means 95 sends the coupon usage information indicating that the coupon 150 is used together with the read customer ID to the server 50 via the network connection unit 92. (S08). Upon receiving the coupon usage information from the POS terminal 80, the coupon usage information registration unit 65 of the server 50 registers the coupon usage information in the customer database 51 by including it in the product purchase history of the customer ID received at the same time (S09).

As described above, by acquiring the customer ID of the direct mail 100, it is possible to identify the customer who has obtained the store visit effect by the direct mail 100. At the same time, the customer who uses the issued coupon 150 is further specified, and the usage history is registered in the customer database 51. By collecting and analyzing this information, it can be used to realize more efficient sales promotion activities. it can. In addition, since the coupon 150 with a discount rate corresponding to the total purchase amount of the customer is provided, it is possible to return profits to each customer at an appropriate rate, that is, to realize an appropriate service for each customer.

Here, an example of the direct mail 100 sent to the customer will be described with reference to FIG. The direct mail 100 shown in the figure includes an ID recording unit 101 in which a customer ID is recorded, D
It includes a type recording unit 102 in which M type information is recorded, and a notification unit 103 in which advertisements for events and products are announced. The notification unit 103 is further notified that the coupon 150 will be provided in exchange for the direct mail 100, and the discount rate of the coupon 150 to be provided is not presented, but is described that the coupon 150 is determined when visiting the store. In this way, by deliberately not presenting the discount rate of the coupon 150 to the customer, it is possible to provide the customer with a so-called enjoyment coupon, and the customer's willingness to visit the store can be further improved. Since the same direct mail 100 should be sent to the cost, the cost is reduced.

By the way, in the above embodiment, the type of discount target product of the coupon 150 to be issued is determined according to the type of the direct mail 100, but instead of this configuration, the discount target product according to the customer's product purchase history is determined. The type may be determined. In this case, by referring to the customer database 51, the product recently purchased by the customer is specified, and the coupon 150 of the product related to this is specified.
(For example, if the customer recently purchased a printer, a paper or ink coupon is issued), or if a predetermined period has elapsed since the customer purchased a predetermined product,
It is assumed that the type of discount target product is determined by issuing a coupon 150 for the product. Thereby, the optimal coupon 150 according to each customer's needs can be issued.

Moreover, the structure which a customer determines the classification of the discount object goods of the coupon 150 may be sufficient. In this case, the kiosk terminal 10 includes an operation unit (for example, a touch panel; not shown) for the user to operate in addition to the above hardware configuration (see FIGS. 1 and 2), and as a software configuration, Display means for displaying the coupon data 151 to be displayed, and selection means for selecting any coupon data 151 from the displayed coupon data 151 (both not shown). Hereinafter, a plurality of coupon data 1 shown in FIG.
Specific description will be given by taking 51 as an example.

For example, based on the customer rank read by the merchandise purchase history reference means 33, the determination means 34
Is a plurality of coupon data 151 to which information matching the read customer rank is added from among the plurality of coupon data 151 shown in FIG.
First decide. And the display means is a plurality of coupon data 1 determined by the determination means 34.
51 is displayed on the display 11 as a selection candidate.

FIG. 7 shows a coupon data selection screen displayed on the display 11 of the kiosk terminal 10 when the read customer rank is the highest rank (rank A) in the plurality of coupon data 151 shown in FIG. This is an example of D1. The coupon data selection screen D1 includes a plurality of coupon data 15 to which information matching “rank A” is added in the coupon data 151 whose discount target products are “clothing”, “groceries”, and “daily necessities”.
1 is displayed as a selection candidate. Then, the customer designates desired coupon data 151 on the touch panel (in the figure, the coupon data 151 having “clothing” as a discount target product is in a designated state) and is confirmed by selecting the confirmation button D1a. The means selects one coupon data 151 according to this designation.

Further, the coupon issuing means 35 prints the coupon data 151 selected by the selecting means to the printing unit 2.
The coupon 150 is issued by printing according to 4. In this way, by issuing the coupon 150 reflecting the customer's intention, it is possible to reliably issue the coupon 150 desired by the customer.

Further, a configuration in which the type of the discount target product of the coupon 150 is determined according to the type of the direct mail 100 may be combined with a configuration in which the customer determines the type of the discount target product. For example, when the discount target product = “clothing” is determined according to the type of the direct mail 100, the customer selects a more detailed product type (for example, men's clothing, women's clothing, children's clothing, etc.).

As a coupon issuing method by the coupon issuing means 35, in addition to the configuration in which the coupon data 151 is printed by the printing unit 24, the customer's email address is acquired, and the coupon data 151 is transmitted to the acquired email address. But you can. In this case, the kiosk terminal 10 is further provided with an e-mail transmission function, and a customer inputs an e-mail address to the kiosk terminal 10 using an operation unit such as a touch panel. The customer can then print the coupon data attached to the received email address,
In particular, in the case of an e-mail address of a mobile terminal such as a mobile phone, the coupon 150 can be used by directly presenting the coupon data 151 to a store clerk. In addition,
In this case, as a coupon issue method, it is more preferable that the customer can select whether the coupon data 151 is printed or the coupon data 151 is transmitted as an e-mail.

The direct mail 100 read by the kiosk terminal 10 may be collected by the kiosk terminal 10 or may not be collected. In a configuration in which the direct mail 100 is not collected, the kiosk terminal 10 invalidates the direct mail 100 (
For example, it is preferable to perform punching or the like in the direct mail 100), so that there is no possibility that the customer forgets to accept the coupon 150 using the direct mail 100.

Furthermore, in the coupon 150 which the kiosk terminal 10 issues, the structure which further adds coupon classification information which shows the classification of the coupon data 151 in addition to customer ID may be sufficient. Thereby, in the POS terminal 80, not only the use / non-use of the coupon 150 but also the used coupon 1
Since up to 50 types can be specified, this information is stored in the customer database 5 of the server 50.
By registering in 1 and analyzing, it can be used to realize more efficient sales promotion activities.

In the above-described embodiment, the ID recording unit 101 and the type recording unit 102 of the direct mail 100 are configured with optically readable symbol images. It may be text data. In this case, the kiosk terminal 10 performs character extraction processing using OCR, for example, and acquires the customer ID and DM type information of the ID recording unit 101 and the type recording unit 102. Also, an IC chip can be used as the ID recording unit 101 and the type recording unit 102 of the direct mail 100.

It is also possible to provide each function of the coupon issuing system 1 shown in the above example as a program. Further, the program can be provided by being stored in a recording medium (not shown). Recording media include CD-ROM, flash ROM, memory card (
Compact flash (registered trademark), smart media, memory stick, etc.), compact disc, magneto-optical disc, digital versatile disc, flexible disc, and the like can be used.

Furthermore, regardless of the example of the coupon issuing system 1 in the above embodiment, the apparatus configuration, processing steps, and the like can be appropriately changed without departing from the gist of the present invention. For example,
The server 50 may be omitted, and the kiosk terminal 10 may include the customer database 51.
Moreover, the structure which comprises the coupon data storage part 23 of the kiosk terminal 10 in the server 50, and the kiosk terminal 10 acquires the coupon data 151 from the server 50 may be sufficient.

It is a system configuration figure of a coupon issue system. It is a functional lineblock diagram of a coupon issue system. It is a figure which shows the various data in a customer database. It is a figure which shows the specific example of the coupon data preserve | saved at a kiosk terminal. It is a flowchart which shows a series of coupon issuing processes. It is a figure which shows an example of a direct mail. It is a figure which shows an example of a coupon selection screen.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Coupon issuing system 10 ... Kiosk terminal 11 ... Display 12 ... Reading part 22 ... Network connection part 23 ... Coupon data storage part 24 ... Printing part 25 ... Control part 31 ... Customer ID acquisition means 32 ... DM type acquisition means 33 ... Goods Purchase history reference means
34 ... Determining means 35 ... Coupon issuing means 36 ... DM usage information transmitting means 50 ... Server 51 ... Customer database 61 ... Storage section 62 ... Network connection section 63 ... Control section
64 ... DM usage information registration means 65 ... Coupon usage information registration means 80 ... POS terminal 9
DESCRIPTION OF SYMBOLS 1 ... Input device 92 ... Network connection part 93 ... Control part 94 ... Customer ID acquisition means 95 ... Coupon utilization information transmission means 100 ... Direct mail 101 ... ID recording part
102 ... Type recording unit 150 ... Coupon 151 ... Coupon data

Claims (11)

A server having a customer database for associating and storing a customer ID for identifying a customer and a product purchase history of the customer;
A kiosk terminal network-connected to the server,
A coupon issuing system for processing a direct mail having an ID recording unit in which the customer ID is recorded and issuing a coupon,
The kiosk terminal is
Storage means for storing a plurality of coupon data of different types;
Customer ID acquisition means for acquiring the customer ID by reading the ID recording part of the direct mail;
Product purchase history reference means for reading out the product purchase history of the acquired customer ID from the customer database;
Determining means for determining the type of coupon to be issued based on the product purchase history of the read customer ID;
A coupon issuing means for reading out the coupon data corresponding to the type determined by the determining means from the storage means and issuing a coupon;
DM usage information transmitting means for transmitting the acquired customer ID and DM usage information indicating the use of the direct mail to the server,
The server
A coupon issuing system, comprising: DM usage information registration means for registering the received DM usage information in the customer database by including the received DM usage information in the product purchase history of the received customer ID. The direct mail further includes a type recording unit in which DM type information indicating the type of the direct mail is recorded,
The kiosk terminal is
A DM type acquisition means for reading the direct mail type recording unit and acquiring the DM type information;
The determining means includes
In addition to the product purchase history, determine the type of the coupon to be issued based on the acquired DM type information,
The DM usage information transmitting means includes:
The coupon issue system according to claim 1, wherein the acquired DM type information is transmitted as the DM usage information. The ID recording unit and the type recording unit are configured with optically readable symbol images printed on the direct mail,
The customer ID acquisition means and the DM type acquisition means are:
The coupon issuing system according to claim 2, wherein the customer ID and the DM type information are acquired by reading the symbol image and decoding the symbol image. The storage means
The coupon issue system according to any one of claims 1 to 3, wherein a plurality of coupon data having different discount rates or discount amounts are stored. The storage means
The coupon issue system according to any one of claims 1 to 4, wherein a plurality of coupon data having different products to be discounted are stored. When there are a plurality of coupon data corresponding to the type determined by the determining means,
The kiosk terminal is
Display means for displaying the coupon data;
Selecting means for selecting any one of the coupon data from the displayed coupon data;
The coupon issuing means is
The coupon issuing system according to any one of claims 1 to 5, wherein the coupon is issued using coupon data selected by the selection means. The coupon issuing means is
The coupon issuing system according to any one of claims 1 to 6, wherein the coupon is issued by printing the coupon data. The kiosk terminal is
Address acquisition means for acquiring an e-mail address to which the coupon data is transmitted;
Further comprising
The coupon issuing means is
The coupon issuing system according to any one of claims 1 to 7, wherein the coupon is issued by transmitting the coupon data to the acquired e-mail address. The coupon issuing system includes a payment processing terminal having a payment processing function and network-connected to the server in addition to the server and the kiosk terminal,
The coupon issuing means is
Adding the acquired customer ID to the coupon data and issuing the coupon;
The payment processing terminal
Customer ID acquisition means for acquiring the customer ID from the coupon;
Coupon usage information transmitting means for transmitting the acquired customer ID and coupon usage information indicating that the coupon has been used to the server,
The server
9. The coupon usage information registration means for registering the received coupon usage information in the customer database by including the received coupon usage information in the product purchase history of the customer ID received together. The coupon issuing system according to item 1. A program for causing a computer to function as each means in the coupon issuing system according to any one of claims 1 to 9. A server having a customer database for associating and storing a customer ID for identifying a customer and a product purchase history of the customer;
A network connected to the server, and a kiosk terminal having a storage unit for storing a plurality of different types of coupon data,
A coupon issuing method for a network system for processing a direct mail having an ID recording unit in which the customer ID is recorded and issuing a coupon,
The kiosk terminal is
A customer ID acquisition step of acquiring the customer ID by reading the ID recording part of the direct mail;
A product purchase history reference step of reading out the product purchase history of the acquired customer ID from the customer database;
A determination step for determining a type of coupon to be issued based on the product purchase history of the read customer ID;
A coupon issuing step of reading out the coupon data corresponding to the type determined by the determining means from the storage unit and issuing a coupon;
A DM usage information transmission step of transmitting the acquired customer ID and DM usage information indicating the usage of the direct mail to the server;
The server is
A coupon issuing method for a network system, comprising: executing a DM usage information registration step of registering the received DM usage information in the customer database by including the received DM usage information in the product purchase history of the received customer ID.

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