JP2014170358A - Information processor and information processing method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To effectively enhance a user's buying intention in provision of a privilege based on his/her purchase record.SOLUTION: A privilege awarding part 42 determines that a user whose payment amount is greater is awarded a privilege more valuable according to a payment amount in a purchase activity of each of multiple users. A privilege screen creation part 44 creates a privilege detailed page in which information showing the contents of a first privilege awarded to a first user is set and a privilege notification part 46 provides the privilege detailed page to a terminal of the first user. The privilege screen creation part 44 further sets information showing the fact that a second privilege more valuable than the first privilege has been awarded to a second user whose payment amount is greater than that of the first user excluding the concrete contents of the second privilege into the privilege detailed page of the first user.

Description

  The present invention relates to a data processing technique, and more particularly to a technique for providing a privilege to a purchase performance of a user.

  There has been proposed a coupon issuing system that provides a coupon to a user in accordance with the purchase record of the user at the store and prompts the customer to visit the store again (see, for example, Patent Document 1). In the coupon issue system of Patent Document 1, the value of the coupon is changed in accordance with the reservation amount of the user and the actual payment amount.

JP 2012-104083 A

  Until now, the user was able to know the coupon that he / she had acquired, but could not easily know what coupon the other user had acquired. Therefore, whether or not the user's willingness to purchase can be enhanced as intended by the coupon provider depends on the content of the coupon itself. The present inventor has considered that there is room for improvement in order to effectively increase the user's willingness to purchase coupons.

  The present invention is based on the above-mentioned problem recognition of the inventor, and the main purpose thereof is to provide a technology that assists in effectively increasing the user's willingness to purchase in providing a privilege based on purchase results. It is.

  In order to solve the above problems, an information processing apparatus according to an aspect of the present invention includes a purchase record acquisition unit that acquires purchase record information of each of a plurality of users recorded in a predetermined settlement system via a network, A privilege information holding unit that stores the contents of a plurality of types of benefits with different values and a privilege to be given to each user according to the spending amount of each of the plurality of users indicated by the purchase record information, and a user with a larger spending amount is more valuable A privilege granting unit that determines to grant a high privilege and a privilege notification screen that sets information indicating the content of the first privilege granted to the first user are connected to the information device of the first user via the network. A privilege notifying unit to be displayed. The privilege notification unit is information indicating the fact that a second privilege having a higher value than the first privilege is given to a second user whose spending amount is larger than that of the first user, and is specific to the second privilege. Information excluding the contents is further set on the privilege notification screen.

  Another aspect of the present invention is an information processing method. In this method, the computer acquires purchase results information of each of a plurality of users recorded by a predetermined settlement system via a network, and refers to a storage area in which contents of a plurality of types of benefits having different values are stored. And determining a privilege to be given to each user according to the spending amount of each of the plurality of users indicated by the purchase record information, determining to give a privilege having a higher value to a user with a larger spending amount, and a first user And displaying a privilege notification screen in which information indicating the content of the first privilege given to the first user is displayed on the information device of the first user via the network. The step of displaying is information indicating a fact that the second privilege having a higher value than the first privilege is given to a second user whose expenditure is larger than that of the first user, and is specific to the second privilege. A step of further setting information excluding the contents on the privilege notification screen.

  It should be noted that any combination of the above-described constituent elements and a representation of the present invention converted between a system, a program, a recording medium storing the program, etc. are also effective as an aspect of the present invention.

  ADVANTAGE OF THE INVENTION According to this invention, in provision of the privilege based on a purchase performance, it can support raising a user's willingness to purchase effectively.

It is a figure which shows the structure of the information processing system of embodiment. It is a figure which shows a privilege detail page typically. It is a figure which shows a privilege detail page typically. It is a block diagram which shows the function structure of a privilege delivery server. It is a figure which shows the structure of the data stored in a privilege information holding part. It is a figure which shows the structure of the data stored in a user information holding part. It is a figure which shows the example which adjusts a user's payment amount. It is a figure which shows the example which adjusts a user's payment amount.

  FIG. 1 shows a configuration of an information processing system according to an embodiment. The information processing system 100 includes a user terminal 10a, a user terminal 10b, a user terminal 10c, which are collectively referred to as the user terminal 10, and a privilege distribution server. These devices are connected via a communication network 14 including a LAN, a WAN, and the Internet, and send and receive frames and packets to each other.

  In the information processing system 100, each of a plurality of users determines the rank of each user in the area according to the record of purchasing a product or service within a predetermined area. And the privilege delivery service which provides the user with the privilege according to the order is realized. The privilege distribution server 12 is an information processing apparatus that provides a privilege distribution service. The detailed configuration of the privilege delivery server 12 will be described later.

  The area targeted by the privilege delivery service is a specific area on the map in the real world, and is hereinafter referred to as “target area”. The target area may be an area specified by a unit such as a municipality, an area specified by a unit of a town street, or an area specified by a unit of a shopping street Good. The target area is also an entity that provides benefits to the user, is a unit for collecting the purchase results of the user, and is typically an area where the user can enjoy the benefits of the benefit. The “privilege” promises to provide the user with various benefits and conveniences in the economic activity performed by the user, typically the purchase of goods and services, and various modes are conceivable. For example, various coupons may be used, and specifically, a gold voucher, a discount voucher, a voucher, an advertisement with a limited provision range, a service voucher that promises to provide a special service, or the like may be used.

  The user terminal 10a, the user terminal 10b, the user terminal 10c,... Are information devices operated by a plurality of users who use the privilege delivery service. In the embodiment, the mobile information terminal is always carried by the user, such as a mobile phone or a smartphone. The user terminal 10 has an Osaifu-Keitai (registered trademark) function, and executes electronic payment for merchandise charges and service charges using electronic money in cooperation with the store terminal. The user terminal 10 has a GPS (Global Positioning System) function and can identify the current position (latitude and longitude) of the terminal.

  A user accesses privilege distribution server 12 via user terminal 10, and performs user registration. At that time, the user terminal 10 is required to notify the user terminal 10 of the notification that the user has acquired the privilege (hereinafter also referred to as “privilege acquisition notification”) from the privilege distribution server 12 to the user terminal 10. The identification information is registered in the privilege delivery server 12. As a modification, when the e-mail notification is made, the e-mail address of the user terminal 10 may be registered in the privilege distribution server 12. The privilege distribution server 12 assigns a user ID, and stores the user ID and the individual identification information of the user terminal 10 in association with each other. Further, the user downloads a client application for registering the purchase record in the privilege distribution server 12 from the privilege distribution server 12 and installs it in the user terminal 10.

  When the client application detects that the Osaifu-Keitai function of the user terminal 10 has executed the electronic payment process, the client application acquires information indicating the amount paid by the user in the electronic payment as the payment amount. For example, it is acquired from the program module of the Osaifu-Keitai function. At the same time, the latitude and longitude indicating the current position of the user terminal 10 (that is, the position where the user purchased the product or service) is acquired from the program module of the GPS function as the purchase position. When the client application detects that the Osaifu-Keitai function of the user terminal 10 has executed the electronic payment process, the client application acquires the current date and time as the purchase date and time indicating the date and time when the user performed the purchase. The client application transmits purchase result information in which the user ID, the purchase date / time, the purchase position, and the payment amount are associated to the privilege distribution server 12 and registers the user's purchase record in the privilege distribution server 12.

  A web browser is installed in the user terminal 10. The user terminal 10 is a web page linked with the benefit acquisition notification notified from the privilege distribution server 12, and is a web page that presents the privilege acquired by the user (hereinafter also referred to as “privilege detail page”). Is acquired from the privilege distribution server 12. Then, the contents of the privilege details page are displayed on the display by the function of the web browser.

  FIG. 2 schematically shows a privilege detail page. The privilege detail page 110 in the figure shows display contents for users who are ranked second or lower in the target area. The privilege detail page 110 in the figure includes acquired privilege information 112, upper privilege information 114, and lower privilege information 116. The acquired privilege information 112 is a privilege acquired by a user who provides a page (hereinafter, also referred to as “page providing destination user”), and specific contents of the privilege associated with the ranking of the user in advance, In other words, it is information indicating the specific value of the privilege.

  The fact that the upper privilege information 114 provides a privilege (hereinafter also referred to as “higher privilege”) that is relatively higher in value than the privilege provided to the page providing destination user to the user higher than the page providing destination user. It is information which shows. However, the upper privilege information 114 is only content that abstractly suggests the existence of the upper privilege. That is, the privilege distribution server 12 sets, as the upper privilege information 114, information that excludes the specific content of the upper privilege, in other words, the specific value of the upper privilege.

  On the other hand, the lower privilege information 116 is a privilege lower in value than the privilege provided to the page providing user for the user lower than the page providing user (hereinafter also referred to as “lower privilege”). Information indicating the facts provided. The privilege distribution server 12 sets, as the lower privilege information 116, information indicating the specific content of the lower privilege, in other words, the specific value of the lower privilege.

  FIG. 3 also schematically shows the privilege detail page. The privilege detail page 110 in the figure shows the display contents for the user who ranks first in the target area. The privilege detail page 110 in the figure includes acquired privilege information 112, limited offer information 118, and lower privilege information 116. The contents of the acquired privilege information 112 and the lower privilege information 116 are the same as those in FIG. 2, but limited provision information 118 is set instead of the upper privilege information 114 in FIG. The limited provision information 118 is information indicating the fact that a special coupon provided only to the first-ranked user, in other words, a special coupon that is not provided to the second-ranked user or less is provided to the page provision destination user.

  In this way, in the privilege detail page, while suggesting the existence of the upper user who has acquired the upper privilege, the specific content of the upper privilege is concealed, and the imagination of the page providing user is evoked, and the purchase of the user Can increase motivation effectively. That is, when the specific content of the upper privilege is presented, the page providing destination user compares the value of the upper privilege with spending an amount exceeding the current spending amount, that is, considering cost effectiveness, the present invention. Thought. The inventor thought that the cost-effectiveness does not necessarily provoke the user's willingness to purchase.

  In the privilege detail page of this embodiment, the content that abstractly suggests the existence of the upper privilege, i.e., the extent that it gives up the existence of another person who has received a better privilege, gives the user a fictitious privilege. Imagine and encourage other users to effectively improve users' willingness to purchase. Even if the value of the privilege currently acquired by the user and the value of the privilege acquired by the upper user are not so different from each other, if the upper privilege is extremely valuable by blurring the upper privilege, the page providing destination user Makes it easier to imagine voluntarily and improves the user's willingness to purchase efficiently.

  On the other hand, on the privilege detail page, the specific content of the lower privilege is presented. Thereby, the user is compared with the current privilege and the lower privilege, and the page providing destination user can specifically grasp the decrease in the value of the privilege when the expense amount is reduced. As a result, in order to maintain the value of the privilege currently obtained, it is possible to give the user an incentive to suppress a decrease in the amount of expenditure and effectively increase the user's willingness to purchase. In addition, the privilege detail page provided to the first user presents that a special coupon that is not provided to the second or lower user is provided. As a result, the first-ranked user can have satisfaction and superiority, and can be effectively linked to the maintenance and improvement of purchase motivation.

Next, the configuration of the privilege delivery server 12 will be described in detail.
FIG. 4 is a block diagram showing a functional configuration of the privilege delivery server 12. The privilege delivery server 12 includes a communication processing unit 20, a data holding unit 22, and a control unit 24. The control unit 24 executes and controls data processing for the privilege distribution service. The data holding unit 22 is a storage area for storing data processed by the control unit 24 and various setting information. The communication processing unit 20 receives communication data transmitted from the user terminal 10 via the communication network 14 and passes it to the control unit 24. In addition, the communication data output from the control unit 24 is transmitted to the user terminal 10 via the communication network 14. Although the privilege delivery server 12 also has a web server function, since the web server function itself is well-known, description is abbreviate | omitted.

  Each block shown in the block diagram of the present specification can be realized in terms of hardware by an element such as a CPU of a computer or a mechanical device, and in terms of software, it can be realized by a computer program or the like. The functional block realized by those cooperation is drawn. Therefore, those skilled in the art will understand that these functional blocks can be realized in various forms by a combination of hardware and software. For example, each functional block of the control unit 24 in FIG. 4 may be stored as a program module in a recording medium such as a DVD and installed in the storage of the privilege distribution server 12. And the function of each functional block may be exhibited by being read into the main memory of the privilege delivery server 12 and being executed by the CPU of the privilege delivery server 12. Each functional block of the data holding unit 22 in FIG. 4 may be realized by a main memory or a storage.

  The data holding unit 22 includes a privilege information holding unit 30, a user information holding unit 32, and a map information holding unit 34. The privilege information holding unit 30 holds information related to a privilege registered in advance in the privilege distribution server 12. The user information holding unit 32 holds information regarding users who have already been registered in the privilege distribution server 12. The map information holding unit 34 holds map information of the real world. This map information includes, for example, a correspondence relationship between a combination of latitude and longitude and a real-world address.

  FIG. 5 shows a configuration of data stored in the privilege information holding unit 30. The privilege information holding unit 30 holds a privilege information table shown in FIG. 5A and a rank privilege table shown in FIG. The privilege ID field in FIG. 5A is an ID that can identify one privilege from among a plurality of types of privileges with different values, and stores a privilege ID uniquely assigned to each of the plurality of types of privileges. The In the privilege content field of FIG. 5A, information that is specific content of the privilege and specifically indicates the value of the privilege value is stored. The privilege information table holds the privilege ID and the privilege content in association with each other.

  In the rank field of FIG. 5B, the identification information of the rank assigned to each user is stored. In the provided privilege field of FIG. 5B, IDs of one or more privileges to be provided to users in a specific order are stored. The rank privilege relation table holds ranks and provided privileges in association with each other. The privilege ID with a circle in the provided privilege field gives a privilege that is provided only to the first-ranked user, in other words, a privilege that is not provided to the second-ranked user or less. As an actual implementation, a separate field for storing the ID of the privilege provided only to the first user may be provided, and a flag indicating that is added to the ID of the privilege provided only to the first user May be.

  As shown in FIGS. 5A and 5B, the higher the ranking is, the higher the privilege (or combination of a plurality of privileges) associated with the user's economic activity is associated. In other words, the monetary value of the privilege that can be obtained as the user is ranked lower, that is, the value when converted into money, becomes lower. In the example of FIG. 5, a total of 1900 yen vouchers + ice is provided to the first place user, while a 1400 yen voucher is provided to the second place user, and a 700 yen voucher is provided to the third place user. To do.

  FIG. 6 shows a configuration of data stored in the user information holding unit 32. The user information holding unit 32 holds the user ID of each of a plurality of users registered as a user in the privilege delivery service, terminal information (for example, individual identification information of the user terminal 10), and purchase record information in association with each other. The purchase record information is information in which a purchase date and time indicating the date and time when the purchase activity was performed, a purchase position indicating a position (address) on the map where the user paid money in the purchase activity, and a payment amount are associated with each other. is there. When a user performs a purchasing activity a plurality of times during a predetermined period (for example, 10 days) in which the purchasing performance of each user is aggregated, a plurality of purchase performance records indicating the performance of each purchasing activity are recorded.

  Returning to FIG. 4, the control unit 24 includes a purchase record acquisition unit 40, a privilege grant unit 42, a privilege screen creation unit 44, and a privilege notification unit 46. The purchase record acquisition unit 40 receives purchase record information associated with the user ID, purchase date / time, purchase position, and payment amount transmitted from the user terminal 10, and records the user information holding unit 32 specified by the user ID. Record purchase performance information in At that time, as for the purchase position, the latitude and longitude information notified from the user terminal 10 is mapped on the map of the map information holding unit 34 to identify the address on the map, and the address is recorded as the purchase position. Also good.

  In the embodiment, purchase record information is acquired from the user terminal 10, but purchase record information may be acquired by other methods. For example, the store-side terminal that cooperates with the user terminal 10 in electronic payment of merchandise prices, the user ID acquired from the user terminal 10, the purchase date and time (current date and time), and the purchase position (predetermined terminal installation position) The purchase result information of the user associated with the payment amount (sales amount) may be transmitted to the privilege distribution server 12. In addition, another device that records the history of electronic payment by the user in the electronic payment system, such as a financial institution device, may transmit the purchase result information of the user to the privilege distribution server 12.

  Furthermore, the GPS function of the user terminal 10 identifies the purchase location information and the user terminal 10 notifies the privilege delivery server 12, while the payment amount information is sent to the privilege delivery server 12 by another device such as a store-side terminal. May be notified. The privilege distribution server 12 may link these pieces of information with IDs common to these pieces of information (for example, user ID + purchase date and time), and record them as purchase record information. That is, the purchase record acquisition unit 40 acquires and records user purchase record information recorded by at least one device via the communication network 14 in an electronic payment system realized by a plurality of devices in cooperation.

  When the privilege grant unit 42 detects that a predetermined privilege grant timing has been reached, the privilege grant unit 42 executes privilege grant processing for a plurality of users who have already been registered. For example, when it is detected that a predetermined period (for example, 10 days) has elapsed after the previous privilege granting process is executed, the privilege to be granted to each user is determined according to the payment amount of each of the plurality of users in the target area. The detailed configuration of the privilege grant unit 42 will be described later.

  The privilege screen creation unit 44 sets a privilege detail page for each user for presenting information on the privilege determined by the privilege granting unit 42 to each user. The privilege granting unit 42 stores each user's rank and the ID of the privilege to be provided in a predetermined storage area in association with each user's ID, and the privilege screen creation unit 44 uses each user's ID as a key. Specify the rank and privilege of each user. The privilege screen creation unit 44 may create a plurality of privilege detail pages for each user in advance and store them in a predetermined storage area when the privilege provision unit 42 determines a privilege to be provided to each user. . Further, the privilege screen creation unit 44 may dynamically create a privilege detail page for the requesting user when a privilege notification unit 46 to be described later requests a privilege detail page from the user terminal 10.

  As shown in FIG. 2, the privilege screen creation unit 44 sets the acquired privilege information 112, the upper privilege information 114, and the lower privilege information 116 on the privilege detail page 110 for the second and lower users. When creating the privilege detail page 110 for a user of a specific rank of 2nd or lower (here, referred to as “specific user”), the privilege screen creation unit 44 determines whether or not the specific user determined by the privilege granting unit 42 The ID of the privilege to be provided is acquired. Then, specific privilege contents are acquired from the privilege information holding unit 30 using the ID as a key, and set as acquired privilege information 112.

  Subsequently, the privilege screen creation unit 44 is information indicating the fact that a privilege with higher value is given to a specific user's superior user as the superior privilege information 114, and is determined in advance excluding the specific privilege content. The written sentence (for example, the sentence shown by the upper privilege information 114 in FIG. 2) is set. As a modification, the privilege information table of the privilege information holding unit 30 is information that abstractly suggests the content of the privilege (the magnitude of value) in association with each privilege, and about the specific magnitude of the value Bonus suggestion information that is excluded information may be stored in advance. The privilege screen creation unit 44 acquires the privilege ID provided to the upper user determined by the privilege granting unit 42, acquires the privilege suggestion information using the ID as a key, and uses the acquired privilege suggestion information as the upper privilege information 114. It may be set.

  Subsequently, the privilege screen creation unit 44 acquires the ID of the privilege provided to the subordinate user of the specific user determined by the privilege granting unit 42. Then, specific privilege contents are acquired from the privilege information holding unit 30 using the ID as a key, and set as lower privilege information 116.

  As shown in FIG. 3, the privilege screen creation unit 44 sets the limited provision information 118 instead of the superior privilege information 114 when creating the privilege detail page 110 for the first user. The privilege screen creation unit 44 refers to the ranking privilege table of the privilege information holding unit 30 and identifies a privilege provided only to the first-ranked user. Then, information indicating that the privilege is provided only to the page providing destination user (a specific privilege content may be set for the privilege, or the number in the privilege detail page 110 may be set as shown in FIG. 3. Good) is set as the limited provision information 118.

  When the privilege notification unit 46 detects that a predetermined privilege notification timing has been reached, the privilege notification unit 46 (privilege allocation unit 54 described later) provides information on the privilege determined to be provided to each user. To the terminal. For example, when the privilege granting unit 42 completes the privilege granting process for each user, the privilege notification unit 46 uses the terminal information held in the privilege information holding unit 30 to send a privilege acquisition notification to the user terminal 10 of each user. Push notification to. The privilege notification unit 46 is a web page for a user identified by the user ID when receiving a provision request (for example, including a user ID) of a privilege detail page linked to the privilege acquisition notification from the user terminal 10. The data of the privilege detail page 110 created by the screen creation unit 44 is transmitted to the requesting user terminal 10 and displayed.

  The privilege granting unit 42 includes a purchase record extracting unit 50, a rank determining unit 52, a privilege assigning unit 54, and an activity range specifying unit 56. The purchase record extraction unit 50 refers to the purchase record information of each user stored in the user information holding unit 32 and totals the purchase record information whose purchase position is included in the target area from one or more purchase records. Extract as target. In other words, for each user, purchase result information that is an element that determines the rank of the user from one or more purchase records and affects the rank of the user is specified.

  The rank determination unit 52 determines the rank of each of a plurality of users in the target area. The rank determination unit 52 aggregates the payment amount of the purchase record information extracted as the aggregation target by the purchase record extraction unit 50 among the purchase record information of each user stored in the user information holding unit 32 for each user. Compare payments with.

  Basically, the order determining unit 52 determines that a user with a larger payment amount is given a higher order. However, the rank determination unit 52 is an elapsed period from the purchase date and time, and specifically, the longer the period from the purchase date and time to the rank determination date and time, the larger the calculated user payment amount for comparison between users. Subtract to a value smaller than the actual payment amount. In addition, when the user has a purchase record of a plurality of times, the rank determination unit 52 gradually reduces the payment amount in each purchase according to the elapsed time from each purchase date and time, and calculates the total of the remaining payment amount in the calculation user Is determined as the payment amount. Examples of adjusting the user's payment amount are shown in FIGS. 7 is related to the payment amount of the user A, and FIG.

  As illustrated in FIG. 7, the order determination unit 52 of the embodiment starts from the purchase date and time so that the payment amount is set to 0 when 14 days (2 weeks) have elapsed from the purchase date and time, regardless of the amount of payment by the user A. As the time elapses, the payment amount of the user A is gradually reduced. Therefore, the larger the user's actual payment amount, the larger the subtraction amount per unit period. In the example of FIG. 7, although the actual payment amount by the user A is 10,000 yen, the payment amount of the user A is handled as 2857 yen at the order determination timing 10 days after the purchase date and time.

  FIG. 8 illustrates an example in which the user B performs purchase activities twice, 10 days before the order determination timing (shopping 1) and 5 days before (shopping 2). The amount of money spent on shopping 1 is 4,000 yen, but it is subtracted to 1142 yen at the timing of determining the rank. In addition, although the amount of money spent on shopping 2 is 3,000 yen, it is subtracted to 1928 yen at the timing of determining the rank. Here, user A and user B are compared. Although the actual payment amount is larger than user A (10,000 yen) than user B (7,000 yen), the adjusted payment amount is larger for user B (3070 yen) than for user A (2857 yen). In this case, the rank determination unit 52 gives the user B a higher rank than the user A, and as a result, the user B acquires a privilege that is more valuable than the user A.

  As described above, the rank determination unit 52 adjusts the amount of payment of the user for calculation for comparison between the users to be smaller as the elapsed time from the purchase date and time becomes longer. Thereby, even if a certain user pays a large amount of money once, it is suppressed that the user always becomes higher in the order determination process, and a specific user monopolizes a privilege for a long time. Can be prevented. In addition, regardless of the amount of payment, the purchase amount is relatively small by adjusting the payment amount to a constant value (0 in the embodiment) after a fixed period from the purchase date and time. Users who have made a purchase activity relatively more times than users are treated favorably in ranking determination. This gives the user the incentive to visit and purchase many times in the target area (for example, a specific town chome or shopping street) where the benefits are provided, and the frequency of user visits to the target area. Can be increased. As a result, user visits to a plurality of stores in the target area can be promoted, and activation of the target area can be supported.

  The privilege assigning unit 54 assigns the privilege held in the privilege information table of the privilege information holding unit 30 to each user according to the rank of each user determined by the rank determining unit 52. Specifically, by referring to the rank privilege table of the privilege information holding unit 30, the ID of the privilege associated with the rank of the user determined by the rank determination unit 52 is specified, and provided to the user 1 Determine one or more benefits.

  In the activity range specifying unit 56, the map information holding unit 34 sets the purchase position of the purchase record information extracted by the purchase record extracting unit 50 among the purchase record information of each user stored in the user information holding unit 32 in units of users. Map on the map you want to keep. Then, an area is formed on the map by connecting the purchase positions mapped on the map, and the formed area is specified as the purchase activity range of the user. That is, the activity range specifying unit 56 determines an area formed on the map by connecting points where the user has performed purchase activities in the target area as the purchase activity range of the user.

  The rank determination unit 52 gives a higher rank to a plurality of users when the payment amount after the subtraction adjustment is the same as the purchase activity range. In other words, a relatively high ranking is given to a user having a relatively wide purchasing activity range among a plurality of users. By assigning higher rankings to users with a broader purchasing activity range in this way, multiple users with the same level of financial contribution to the target area will contribute to the activation of the target area by working extensively in the target area. Provides greater benefits to the user Accordingly, it is possible to promote economic activities over a wide range in the target area, promote user visits to a plurality of stores existing in the target area, and support activation of the target area.

  The rank determining unit 52 determines that the payment amounts of the plurality of users are different if the payment amounts of the plurality of users are strictly different, but are within a predetermined range (for example, less than 100 yen). It may be determined that they are equal (may be considered). Further, the activity range specifying unit 56 may specify the purchase activity range of each of the plurality of users when the rank determining unit 52 determines that the payment amounts of the plurality of users are equal.

The operation of the information processing system 100 configured as above will be described below.
The user performs an economic activity (typically purchase of goods and services) for spending money in the coupon offer area, and uses the user terminal 10 to make electronic payment for the goods price and service price. The user terminal 10 transmits purchase record information to the privilege delivery server 12. The purchase record acquisition unit 40 of the privilege distribution server 12 acquires purchase record information of each of a plurality of users and accumulates it in the user information holding unit 32. The rank determination unit 52 of the privilege distribution server 12 determines the rank of each user in the target area based on the purchase record information of each user in the target area. The privilege assigning unit 54 assigns a coupon having a relatively high monetary value to a user having a relatively high rank according to the correspondence relationship between the rank set in the privilege information holding unit 30 and the coupon.

  The privilege notification unit 46 pushes a notification of privilege acquisition to each user terminal 10. The user terminal 10 transmits a provision request for a privilege detail page for the user linked to the privilege acquisition notification to the privilege distribution server 12. The privilege screen creation unit 44 sets a privilege detail page for the requesting user. At that time, the privilege screen creation unit 44 sets the acquired privilege information 112, the upper privilege information 114 (limited provision information 118 in the case of the first user), and the lower privilege information 116 as data of the privilege detail page. The privilege screen creation unit 44 transmits a privilege detail page to the requesting user terminal 10.

  The user checks the privilege detail page displayed on the display by the web browser of the user terminal 10 and grasps the coupon acquired by the user. At the same time, the presence of other users who have acquired higher value coupons is grasped, and the decrease in the specific value of the coupon when the current economic activity level is not maintained is grasped.

  The present invention has been described based on the embodiments. This embodiment is an exemplification, and it will be understood by those skilled in the art that various modifications can be made to combinations of the respective constituent elements and processing processes, and such modifications are also within the scope of the present invention. is there.

  It should also be understood by those skilled in the art that the functions to be fulfilled by the constituent elements recited in the claims are realized by the individual constituent elements shown in the embodiments and the modified examples or by their linkage. For example, the privilege notification unit described in the claims may be realized by cooperation between the privilege screen creation unit 44 and the privilege notification unit 46 according to the embodiment. In addition, the range specifying unit in the claims may be realized by the cooperation of the purchase record extracting unit 50 and the activity range specifying unit 56 according to the embodiment.

  DESCRIPTION OF SYMBOLS 10 user terminal, 12 privilege delivery server, 30 privilege information holding part, 32 user information holding part, 34 map information holding part, 40 purchase performance acquisition part, 42 privilege grant part, 44 privilege screen creation part, 46 privilege notification part, 50 Purchasing result extraction unit, 52 rank determination unit, 54 privilege allocation unit, 56 activity range identification unit, 100 information processing system.

Claims (6)

A purchase record acquisition unit for acquiring purchase record information of each of a plurality of users recorded in a predetermined settlement system via a network;
A privilege information holding unit for storing the contents of a plurality of types of privileges with different values;
A privilege granting unit that determines a privilege to be given to each user according to the spending amount of each of the plurality of users indicated by the purchase record information, and determines to give a privilege having a higher value to a user with a larger spending amount
A privilege notification unit that displays a privilege notification screen in which information indicating the content of the first privilege granted to the first user is set on the information device of the first user via the network;
With
The privilege notifying unit is information indicating a fact that a second user having a higher spending amount than the first user is given a second privilege having a higher value than the first privilege, and the second privilege An information processing apparatus characterized in that information excluding the specific contents of the information is further set on the privilege notification screen.   The privilege notification unit provides information indicating the specific content of the third privilege, which is given to a third user whose spending amount is smaller than that of the first user and is lower in value than the first privilege, in the privilege notification screen. The information processing apparatus according to claim 1, further comprising: The purchase record information includes information indicating a date and time when each of the plurality of users performed a purchase activity,
3. The information according to claim 1, wherein the privilege granting unit greatly subtracts the spending amount of each user for comparison as the elapsed time from the execution of each user's purchase activity becomes longer. Processing equipment.   The privilege granting unit gradually reduces the spending amount in each purchasing activity according to the elapsed time since each purchasing activity is performed when one user performs a plurality of purchasing activities, and the remaining spending The information processing apparatus according to claim 3, wherein the sum of the amounts is set as the expenditure amount of the user. A map holding unit for storing real-world map information;
A range specifying unit;
The purchase record acquisition unit further acquires information recorded on an external information device and indicating a position where each of the plurality of users has performed a purchase activity,
The range specifying unit determines whether a purchase activity position by one user is within a predetermined region on a map, and determines a range on the map formed by one or more purchase activity positions in the region, Recognize the scope of purchasing activity in the region by the user,
The said privilege grant part provides a privilege with higher value to a user with a wider purchase activity range in the said area, when the expenditure amount of a plurality of users is equal. An information processing apparatus according to claim 1. Computer
Acquiring purchase results information of each of a plurality of users recorded in a predetermined settlement system via a network;
A user who refers to a storage area storing contents of a plurality of types of benefits having different values, determines a privilege to be given to each user according to the spending amount of each of the plurality of users indicated by the purchase record information, and has a large spending amount A step of deciding to grant a privilege of higher value,
Displaying a privilege notification screen in which information indicating the content of the first privilege granted to the first user is set on the information device of the first user via the network;
Run
The step of displaying is information indicating a fact that a second privilege having a higher value than the first privilege is given to a second user having a larger expenditure than the first user, and the second privilege The information processing method characterized by including the step which further sets to the said privilege notification screen the information which excluded the specific content of this.

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