JP2023054266A - System for making effective use of purchase information, method for making effective use of purchase information, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To make it possible to identify a product purchased by a consumer based on a receipt issued by any shop.

SOLUTION: The inventive system includes a reception unit which receives, from a consumer's terminal, information regarding a receipt and a product code with which a product is identified which has been registered, in a product database, being associated with a management name which is a name with which the product is managed, an analysis unit which extracts a shown name which is a name of the product shown on the receipt through analyzing the information regarding the receipt and identifies, based on the extracted shown name and the product code received from the terminal, the management name associated with the extracted shown name, and a receipt information storage unit which associates the extracted shown name with the product code which has been associated with the identified management name in the product database and stores it.

SELECTED DRAWING: Figure 1B

COPYRIGHT: (C)2023,JPO&INPIT

Description

The present invention relates to a purchase information utilization system, a purchase information utilization method, a program, and the like.

Information on purchasing behavior, such as which product a consumer purchased at which store, is very useful information for conducting market research. This information is written on the receipt issued at the store when the consumer purchases the product. However, since the name of the product written on the receipt can be freely determined by each store, even if the product is the same, the product name is not necessarily common between stores. Therefore, techniques for identifying products from receipt descriptions have been studied.

For example, Japanese Patent Laid-Open No. 2002-200001 proposes a technique that encodes information on a purchased product and writes it on the receipt, thereby enabling the product to be identified from the receipt.

JP-A-8-190583

However, the technique described in Patent Document 1 requires a dedicated receipt issuing terminal for writing the encoded product information on the receipt, and thus lacks versatility.

SUMMARY OF THE INVENTION Accordingly, it is an object of the present invention to make it possible to identify a product purchased by a consumer based on a receipt issued at an arbitrary store.

A purchase information utilization system according to one aspect of the present invention is a product identifying a product that is registered from a consumer terminal in association with information on a receipt and a management name that is a name for managing the product on a product database. a receiving unit that receives a code, a receiving unit that analyzes information about the receipt, extracts a notation name that is the name of the product described in the receipt, and combines the extracted notation name with the product code received from the terminal. an analysis unit that identifies the management name corresponding to the extracted notation name based on the above, and stores the extracted notation name in association with the product code associated with the identified management name in the product database. and a receipt information storage unit.

The “system” includes a system for providing a user with a specific function, which is composed of an information processing device and the like. For example, server device, cloud computing type, A
SP (Application Service Provider), client-server model, etc., but not limited to this.

In addition, the program of the present invention can be installed or loaded into a computer by downloading through various recording media such as optical discs such as CD-ROMs, magnetic discs, and semiconductor memories, or through communication networks and the like. .

In this specification and the like, the term "unit" does not simply mean a physical configuration, but also includes the case where the functions of the configuration are implemented by software. Also, the function of one configuration may be realized by two or more physical configurations, or the functions of two or more configurations may be realized by one physical configuration.

According to the present invention, a product purchased by a consumer can be identified based on a receipt issued at any store.

1 is a configuration diagram of a purchase information utilization system in one embodiment of the present invention; FIG. It is a schematic diagram which shows the process outline|summary of the purchase information utilization system in one Embodiment of this invention. 1 is a block diagram of a mobile terminal and a server device according to an embodiment of the present invention; FIG. 1 is a block diagram of a mobile terminal and a server device according to an embodiment of the present invention; FIG. It is a figure which shows an example of goods DB in one embodiment of this invention. It is a figure which shows an example of receipt information DB in one Embodiment of this invention. 4 is a flow chart showing the flow of processing of an analysis unit in one embodiment of the present invention; 4 is a flow chart showing the flow of processing of an analysis unit in one embodiment of the present invention; It is a flow chart which shows a flow of processing of a purchase information utilization system in one embodiment of the present invention.

[First embodiment]
One embodiment of the present invention will be described in detail below. The following embodiments are examples for explaining the present invention, and are not intended to limit the present invention only to the embodiments. Also, the present invention can be modified in various ways without departing from the gist thereof. Furthermore, those skilled in the art can adopt embodiments in which each element described below is replaced with equivalents, and such embodiments are also included in the scope of the present invention. Further, in order to facilitate understanding, an embodiment in which the present invention is implemented using an information processing apparatus will be described below as an example, but the present invention is not limited thereto as described above.

<1. Overview of System Configuration>
FIG. 1 shows an example of the configuration of a purchase information utilization system 1 according to this embodiment. As shown in FIG. 1, the purchase information utilization system 1 includes a server device 10 via a network N,
The portable terminal 20 is connected to each other. The purchase information utilization system 1 includes a mobile terminal 2
0 to the server device 10, and utilizes the accumulated purchase information for marketing and the like. The purchase information includes, for example, an image of a receipt, barcode information of the purchased product, an image of the product, and the like. The server device 10 can provide content such as advertisements, questionnaires, and coupons to the mobile terminal 20 that has transmitted the purchase information.

The network N is composed of a wireless network and a wired network. Examples of communication networks include mobile phone networks, PHS (Personal Handy-ph
one System) network, wireless LAN (Local Area Network), infrared communication, Bluetooth (registered trademark), wired LAN, telephone line, power line network,
There are networks conforming to IEEE1394 or the like.

FIG. 1B is a schematic diagram conceptually showing the processing of the present invention. For products circulating in the market, JAN
It is managed by product codes such as codes, bar codes, and QR codes. For example, the product code is a worldwide product identification number that indicates which product belongs to which company (manufacturer of the product, etc.). A product code can be set for each product by using a company code that identifies a company that has a product brand and that is lent from a predetermined management center. Products to which product codes are set are centrally managed by a product DB 300 such as JICFS/IFDB (JAN code integrated product information database). In the product DB, the product code is managed in association with the information of the business and the product name (hereinafter, product names managed in the product DB are particularly referred to as "management names").

On the other hand, stores that sell products, such as supermarkets and convenience stores, have databases different from the product DB 300 in order to manage the products they handle.
In this case, each store often uses, for example, a name managed on the POS system or a unique name given by the store, instead of the management name, as the product name. On the receipt 400 issued at each store, as the product name, not the management name but the handling name at each store is indicated (hereinafter, the handling name at each store indicated on the receipt is referred to as "receipt notation. given name"
Also called ).

Then, even for the same product, the name written on the receipt and the management name may differ. For example, in FIG. 1B, the receipt description name "coffee beans" is registered in the product DB 300 under the management name "CC premium regular coffee beans 180g".

Therefore, even if the administrator who manages the product in the product DB 300 acquires the information on the receipt, the name written on the receipt is the name managed by each store. It is not possible to determine whether to correspond to Also, even if it were possible to obtain the product code of the product described on the receipt from the consumer, in many cases, multiple products are described on the receipt, so which product name corresponds to which product code. It is difficult to judge whether

In the purchasing information utilization system 1 according to the present invention, the management name and the matching process are performed based on the receipt notation name and the received product code to identify the management name corresponding to the receipt notation name, and the receipt notation name. It is possible to build a database that associates a product code with a product code. As a result, it is possible to specify the product code corresponding to the receipt notation name, so that it is possible to grasp the sales price and sales of the product on the product DB 200 at each store from the information on the receipt.

<2. Configuration>
The configuration of the purchase information utilization system 1 according to the present invention will be described below.
<2-1. Function of mobile terminal 20>
The mobile terminal 20 is an information processing device having a function of transmitting to the server device 10 via the network N. FIG. Specifically, as the mobile terminal 20, for example, a mobile phone, a smartphone,
PCs (Personal Computers), PDAs (Personal Digits)
al Assistants), tablets, wearable terminals,
A game machine or the like is assumed, but it is not limited to these.

FIG. 2A is a functional block diagram showing an example of functions of the mobile terminal 20. As shown in FIG. As shown in FIG. 2A, the mobile terminal 20 includes a control unit 210 including a CPU and a memory, a communication unit 220 for connecting to the network N, and an input unit 230 such as a touch panel for receiving operations from the user.
, a storage unit 240 storing various programs and data necessary for executing processing in the control unit 210 , a display unit 250 for displaying a screen, and an imaging unit 260 . The image capturing unit 260 captures still images and moving images, and reads QR codes (registered trademark) and barcodes.

A user of the mobile terminal 20 (hereinafter also referred to as a “consumer”) installs a predetermined application (hereinafter also referred to as an “app”) on the mobile terminal 20 to use the server device 10 .
You will be able to use the prescribed services provided by

A consumer who has installed the application can use the mobile terminal 2 when purchasing a product at a store.
0 is operated to transmit to the server device 10 as purchase information. At this time, it is preferable for the consumer to transmit, for example, an image of a photographed receipt as purchase information, bar code information of the product, and an image of the purchased product to the server device 10 as the purchase information.

<2-2. Functions of Server Apparatus 10>
An example of the functions of the server device 10 will be described with reference to FIG. 2B. The server device 10 is a computer connected to the network N, and includes, for example, a PC and a server.

FIG. 2B is a functional block diagram showing an example of the functions of the server device 10. As shown in FIG. As shown in FIG. 2B, the server device 10 includes an input unit 110, a control unit 120, a storage unit 130, a communication unit 1
40 and a display unit 150 .

The input unit 110 is configured to receive an operation from an administrator of the server apparatus 10, and can be realized by a keyboard, mouse, touch panel, or the like.

The control unit 120 includes an arithmetic processing unit such as a CPU and an MPU, a memory such as a RAM, and an image processing unit. The arithmetic processing unit operates various functional units by executing programs recorded in the storage unit 130 based on various inputs. This program may be stored in a recording medium such as a CD-ROM, or distributed via a network N and installed in a computer. The memory is for temporarily storing server programs and game programs, as well as various data necessary for calculations and the like during execution of processing in these programs.

The storage unit 130 is configured by a storage device such as a hard disk, and stores various programs necessary for executing processes in the control unit 120, data necessary for executing various programs, and the like. In addition to the product DB 300 described above, the storage unit 130 further includes a consumer information DB 131, a store DB 132, a purchase information DB 133, and a plurality of receipt information DBs 134.
, and the content DB 135 are stored.

FIG. 3A is a diagram showing an example of the product DB 300. As shown in FIG. As shown in FIG. 3A, in the product DB 300, product codes and product information corresponding to the product codes are stored in association with each other. The product code is, for example, a barcode or JAN code that is identification information of the product photographed by the consumer.
code, etc. Further, product information refers to, for example, product name and product manufacturer information. The product names registered in the product DB 300 are preferably names (managed names) managed by JICFS/IFDB (JAN code integrated product information database). again,
The product DB 300 may be held by an external system of the purchase information utilization system 1 .

In the consumer information DB 131, attribute information, information on remuneration held by the consumer (number of coupons and points held, information on prizes being applied for, etc.), level, etc. are registered in association with the consumer ID. ing. The attribute information is information including consumer's age, sex, occupation, address, date of birth, marital status, family composition, family members living together, annual income, annual household income, and the like. The attribute information is preferably registered by the consumer when installing the application in the mobile terminal 20, for example. The level is information set according to, for example, the number of responses to a questionnaire/evaluation request.

The store DB 132 stores information about stores that sell products. For example, the store DB 132 stores store IDs in association with store names, addresses, telephone numbers, and store codes. A store code is a code indicating a group into which stores are classified. For example, the same store code is assigned to stores of the same business type.

The purchase information DB 133 stores purchase information, which is information related to purchases actually made by consumers. The purchase information includes, for example, a product code, a receipt image photographed by the consumer, receipt information extracted from the receipt image, a shopping scene image photographed by the consumer, and the like.
Receipt information refers to information obtained by reading text data from an image of a receipt when a product is purchased. The receipt information includes, for example, the name and selling price of the product, the number of products purchased by the consumer, the telephone number of the store, the name of the store, the purchase date and time, and the like. Note that when a product code such as a JAN code is displayed on the receipt, the receipt information can include the product code.

The shopping scene image refers to the image of the purchased product. In addition, it is also possible to store, as purchase information, the information of the consumer who purchased the product and the position information of the consumer when the purchase information was registered.

Furthermore, in the purchase information DB 133, an image of a scene in which the purchased product is used (use scene image) and evaluation information, which is evaluation information regarding the use of the purchased product by a consumer, are linked with the purchase information. are accumulated. The evaluation information includes, for example, satisfaction with the purchased product, impressions, comments, and the like. It is desirable that the usage scene image shows the product and the consumer using the product. By having consumers register usage scenes as purchasing information,
Companies such as manufacturers and distributors can grasp "how to use" and "actual usage" of products. In the purchase information DB 133, it is also possible to register consumer comments on products, questionnaires from companies to consumers, and the like.

Product information obtained by analyzing receipts is registered in the receipt information DB 134 . FIG. 3B is a diagram showing an example of the receipt information DB 134. As shown in FIG. The storage unit 130 can have a receipt information DB 134 for each store registered in the store DB 132, for example.
The receipt information DB 134 stores the corresponding store receipt name, sales price, corresponding product code, product name (administration name) on the product DB 300, misreading history, etc. in association with each other.

The name on the receipt refers to the name of the product described on the receipt issued at the store. In general, the name written on the receipt at each store and the management name on the product DB 300 are often different. This is because, for example, each store freely assigns a receipt notation name or assigns a receipt notation name in accordance with the name registered at the POS. The storage unit 130 according to the present embodiment matches the receipt notation name described on the receipt with the management name by the processing of the analysis unit 122, which will be described later, and registers them in the receipt information DB 134 in association with each other. As a result, the product code can be specified from the receipt notation name. Furthermore, product DB1
For each product on 36, the selling price at each store can be registered.

The content DB 135 stores content IDs, product codes, store IDs (or store codes), content, content issuing conditions, and the like in association with each other. The contents are, for example, remuneration information, questionnaire/evaluation requests, sales promotion information, and the like.

Remuneration information includes points, information (including coupons) that can be exchanged for prizes and products, information indicating eligibility for prizes, levels, and the like. A point is a point that can be exchanged for a predetermined gift or cash when it reaches a certain value or more. The reward information may be a lottery or lottery, and may be a moving image or the like showing points or whether a prize is won or not.

The questionnaire request is for requesting comments on the product and answers to questions. Also, the evaluation request is for, for example, requesting input of the degree of satisfaction of the product as a numerical value. In the following description, consumer responses to questionnaires/evaluation requests are referred to as evaluation information.
Specifically, the evaluation information includes the degree of satisfaction with the purchased product, impressions, consumer comments on the product, responses to questionnaires from companies to consumers, information quantifying the degree of satisfaction, and the like. In addition, it is also possible to request the input of the consumer's attribute information together with the questionnaire request or the evaluation request.

Sales promotion information includes advertisements such as campaign information, coupons, and the like. Advertisements may be, for example, related to the product's sister products or related products. The coupon may be one that can be used immediately when purchasing the product, or one that can be used when purchasing the same product from the next time onwards. Note that the coupon may be usable only at a specific store.

Furthermore, the sales promotion information may be information created from the result of analyzing and editing a large amount of purchase information accumulated in the purchase information DB 135, which will be described later. The sales promotion information in this case includes, for example, the average satisfaction level with respect to the product, impressions and comments on the product, and the like, from consumers of a certain age who live in a certain area. Consumers who receive such promotional information may decide whether or not to purchase the product based on the actual evaluation and ranking of the product by other consumers. can do. Here, the other consumer is preferably a consumer who is judged to be similar to the consumer who is about to purchase the product, for example. It should be noted that whether or not consumers are similar to each other is stored in the consumer information DB 1
33 and similarity of purchase histories registered in the purchase information DB 135.

In addition, the sales promotion information is created from the purchase information stored in the purchase information DB 135,
You may also include the hot-selling ranking of products in the same category. For example, purchase information DB 135
Therefore, by retrieving the purchase information of the most recently purchased product, it is possible to provide the best-selling ranking. Furthermore, the sales promotion information may be created without using the information accumulated in the purchase information DB 135, and may display, for example, advertising coupons for competing products.

The issuance condition is referred to by the content providing unit 126 to be described later, and serves as a trigger for transmitting the content to the mobile terminal 20 . The issuance conditions include issue timing and issue targets.

There are, for example, the following four types of issuing timings.
1. When the Consumer Reads the Product Code with the Portable Terminal 20 In this case, it is preferable that the sales promotion information is displayed on the portable terminal 20 when the issuance conditions are satisfied.

2. When the determination unit 123, which will be described later, determines that the consumer has actually purchased the product. In this case, it is preferable that remuneration information, questionnaire/evaluation requests, sales promotion information, and the like are displayed on the portable terminal 20 when the issuing condition is satisfied. At this time, in the past purchase history registered in the purchase information DB 135, it is also possible to determine whether or not a specific product was purchased within a specific period as the issue timing. In this case, the content providing unit 126 determines that the consumer who purchased a product recently (for example, 3
By issuing a questionnaire or the like when a competitor has purchased a competing product within a month, etc., it is possible to investigate why the competitor did not purchase the product this time.

3. When a predetermined period of time elapses after the determination unit 123, which will be described later, determines that the consumer has actually purchased the product. You can set the number of days from when it was sent. In this case, if the issuance conditions are met,
It is preferable that the portable terminal 20 displays questionnaires, evaluation requests, and the like. This makes it possible to acquire impressions after consuming the product.

4. When a Consumer Responds to a Questionnaire/Evaluation Request In this case, it is preferable that remuneration information is displayed on the portable terminal 20 when the issuance conditions are satisfied.

Note that the issue timing is not limited to the above case, and may be when the user uses the product.

Moreover, although the issue target includes the following four types or any combination thereof, it is not limited to these.
1. Specific products2. Specific store (store code is acceptable)
3. 4. Users with specific attributes (attribute information, purchase information, etc.); Categories of specific products

Returning to FIG. 2, the continuation of the configuration of the server device 10 will be described.
The communication unit 140 is configured to connect the server device 10 to the network N. FIG. For example, the communication unit 140 can be implemented by a LAN card, an analog modem, an ISDN modem, etc., and an interface for connecting these to the processing unit via a transmission line such as a system bus.

The display unit 150 is, for example, a display or a monitor, and displays various information output from the server device 10 .

Furthermore, as shown in FIG. 2, the control unit 120 includes, as functional units, a receiving unit 121, an analyzing unit 122, a determining unit 123, a product specifying unit 124, a content creating unit 125, and a content providing unit 126. It has

The receiving unit 121 receives purchase information from the mobile terminal 20 . For example, the receiving unit 121 can receive a receipt image photographed by the consumer, a product code read by the consumer from the portable terminal 20, an image of the product purchased by the consumer, and an image of the shopping scene of the product. be. In addition, the mobile terminal 20 is OCR (Optical Character Recognition).
on, optical character recognition), the receiving unit 121 can also receive receipt information.

The receiving unit 121 registers the purchase information such as the received receipt image, receipt information, product code, and shopping scene image in the purchase information DB 133 . Furthermore, when evaluation information, which is information including images of usage scenes, comments on products, and numerical evaluations of satisfaction, etc., is received from the mobile terminal 20, these information are also associated with the purchase information. It is desirable to register in DB133.

The analysis unit 122 extracts and analyzes receipt information, which is text data of the receipt, from the receipt image included in the received purchase information. For example, the analysis unit 122 identifies the store where the user made the purchase and the management name of the product based on the receipt information. The store identification processing and management name identification processing will be described in detail below.

(Store specific processing)
In identifying the store, the analysis unit 122 first analyzes the telephone number of the store from the receipt image and matches it with the records registered in the store DB 132 . If the store DB 132 contains a record that matches the analyzed telephone number, the analysis unit 122 identifies the store of the record as the store where the product was purchased.

At this time, the analysis unit 122 may also analyze the store name (store logo) and address from the receipt image and use them to identify the store. For example, when only part of the telephone number can be analyzed from the receipt image, the analysis unit 122 can further analyze the store name and address, and use them as information for identifying the store. As an example, if the area code cannot be analyzed from the receipt image, the analysis unit 122 can guess the area code from the address. Analysis unit 122
can improve the accuracy of analysis by using the analysis results of a plurality of pieces of information when identifying a store. Note that the analysis unit 122 may be configured to receive designation of the store from the user when specifying the store.

(Management name identification process)
In the management name identifying process, the analysis unit 122 identifies the management name corresponding to the receipt notation name based on the receipt notation name and the product code received by the receiving unit 121 . Management name identification processing of the analysis unit 122 will be described with reference to FIG. FIG. 4 is a flowchart showing an example of the flow of management name identification processing by the analysis unit 122. As shown in FIG.

When specifying a product, the analysis unit 122 first analyzes a receipt image by a technique such as OCR to read receipt information (S101). The analysis unit 122 identifies the store described above based on the telephone number of the store included in the read receipt information.

The product code such as JAN code (hereinafter also referred to as "receipt display code") is printed on the receipt.
may be displayed. In such a case, if the product code is included in the read receipt information (S102: YES), the receipt display code is compared with the product code included in the purchase information (S111). If there is a product code included in the purchase information that matches the receipt display code (S112: YES), the analysis unit 122 associates the matching product code with the receipt display name corresponding to the receipt display code. and register it in the receipt information DB 134 (S109). At this time, it is preferable that the analysis unit 122 further associates and registers the selling price included in the read receipt information.

On the other hand, if the receipt information does not include the receipt display code (S102: NO), the analysis unit 122 performs score calculation processing for each record on the product DB 300. FIG. Details of the score calculation process will be described later with reference to FIG.

After performing the score calculation process, the analysis unit 122 extracts records having a score equal to or higher than the threshold (S104), and obtains an optimum combination of the extracted records and product codes included in the purchase information based on the scores. As an example, the analysis unit 122 matches the product code corresponding to the extracted record with the product code included in the purchase information (S105). When there are multiple records with product codes that match the product code contained in the purchase information (S106:
YES, S107: YES), the analysis unit 122 selects the record with the highest score (S108).
7: NO), the analysis unit 122 selects the matching record (S121). The analysis unit 122 registers the product name of the selected record in the receipt information DB 134 in association with the receipt notation name (S109).

Note that the analysis unit 122 may be configured to further register the selling price corresponding to the receipt notation name in the receipt information DB 134 .

Next, an example of the flow of score calculation processing by the analysis unit 122 will be described with reference to FIG.
Here, an example will be described in which the character string “oroshi ginger” displayed on the receipt is misread by the analysis unit 122 and the receipt notation name is read as “oroshi/ginger”.
First, the analysis unit 122 assigns 1 to a variable K to initialize it (S201), and extracts consecutive N characters from the K-th character of the read receipt notation name (S202). For example, when N=3, the analysis unit 122 extracts three consecutive characters "oroshi" from the first character of the receipt notation name.

If a predetermined type of character is included in the extracted N characters (S203: YES), the analysis unit 122 skips the process and increments K (S206). The predetermined types of characters are, for example, characters other than kanji, hiragana, katakana, and alphanumeric characters.

If the extracted N characters do not contain a predetermined type of character (S203: NO),
The analysis unit 122 determines whether a record having a management name including the extracted N characters is registered in the product DB 300 (S204), and adds a score to the corresponding record (S205).
The score to be added is, for example, 1/(length of management name).

The analysis unit 122 increments K (S206) and repeats the processes from S202 to S206. Note that the analysis unit 122 ends the process when the number of remaining characters in the receipt notation name becomes less than N characters (when it becomes impossible to extract N characters) (S207: YES).
.

If the name on the receipt is read as "Oroshi/Ginger", the score is added as follows.
・K = 1, add the score to records that have a management name that includes three consecutive characters “oroshi” starting with the first character “o” ・K=2, three consecutive characters starting with the second character “ro” “rosi/” contains a predetermined type of character (symbol) ・K=3, Skip because a predetermined type of character (symbol) is included in the "si/si" that continues from the third character "si" ・K= 4th and 4th characters "/" and consecutive "/sho" are skipped because a predetermined type of character (symbol) is included ・K=5, Management name including "sho" consecutive from the 5th character "shi"・K = 6, Add the score to records that have a management name that includes "Ginger" continuing from the 6th character "Yo" ・K = 7, the number of consecutive characters starting from the 7th character "U" is less than 3 characters, so end the process

Note that the analysis unit 122 may analyze the store and time when the receipt was issued, the number of products described in the receipt, the total amount, and the like. The analysis unit 122 may be configured to store the analyzed information in the purchase information DB 133 as purchase information.

It is preferable that the analysis unit 122 performs the above-described management name identification process for different pieces of purchase information a plurality of times (for example, each time the purchase information is received). In this case, in the receipt information DB 134 linked to a certain store, if the same receipt notation name is associated with different management names, the management name that has been associated more frequently is the appropriate product name. Records may be updated. In addition, in the receipt information DB 134 associated with a certain store, if there are a plurality of receipt notation names associated with the same management name, the receipt notation name that has been analyzed the most by the analysis unit 122 is used as a representative, and other is preferably stored in association with the receipt notation name as misread information. As a result, even if the analysis unit 122 misreads the receipt, it becomes easy to identify the appropriate management name.

Note that the function of the analysis unit 122 can also be provided to the mobile terminal 20 .

The determination unit 123 determines whether or not the purchase information received by the reception unit 121 is legitimate. For example, the determination unit 123 adds a receipt image (or receipt information) to the received purchase information.
and product code are included, it is possible to determine whether or not the received purchase information is legitimate.

Further, for example, the determination unit 123 refers to the receipt information DB 134 and determines whether the product code corresponding to the receipt notation name included in the receipt information matches the product code included in the purchase information in the product DB 300. , it may be determined whether the consumer has purchased the product.

If the determination unit 123 determines that the consumer has purchased the product, the received purchase information is
Register in purchase information DB 135 . Furthermore, when receiving product images, usage scene images, evaluation information, etc. from the mobile terminal 20, these information are also associated with the purchase information and stored in the purchase information DB.
135 is preferred. On the other hand, when the determination unit 123 determines that the purchase information is not legitimate, it can report the consumer who sent the fraudulent purchase information.

Further, the determination unit 123 preferably determines whether the purchase information is legitimate based on the frequency with which the consumer transmits the purchase information, the total price of the products purchased at one time, and the like. For example, if the same consumer sends purchase information from the same store several hundred times a day, or purchases an expensive product at once, the determination unit 123 determines that the purchase information is fraudulent. It can be determined that

The product identification unit 124 identifies the product purchased by the consumer based on the purchase information received by the reception unit 121 . For example, the product identification unit 124 may refer to the product DB 300 and identify the product based on the product code included in the purchase information. Also, for example, the product identification unit 124
may be configured to identify the product based on the receipt information analyzed by the analysis unit 122 . Specifically, the product identification unit 124 may refer to the receipt information DB 134 to identify the product code based on the receipt notation name, and identify the product in the product DB 300 from the identified product code. In this case, the product identification unit 124 can identify the product even if the consumer does not send the product code.

The product identification unit 124 identifies the product based on the product code when the product code is included in the purchase information, and identifies the product based on the receipt information when the product code is not included in the purchase information. It may be configured to

The content creation unit 125 can accept creation of new content and register it in the server device 10 . For example, the content creation unit 125 may accept creation of content from a user of an external system. When receiving content creation, the content creation unit 125 records the name of the content, the product to be purchased, the evaluation request, questionnaire, coupon, etc. that the consumer wants to make for the purchased product. It is preferable to accept the contents of the issuance and the conditions and designation of the consumers to whom the contents are to be sent. The created content is stored in the content DB 135 of the server device 10 .

Furthermore, the content creation unit 125 can analyze and edit a large amount of purchase information accumulated in the purchase information DB 135 and create sales promotion information from the results. The sales promotion information created at this time includes, for example, the average satisfaction level with respect to the product, impressions and comments on the product, and the like, from consumers of a certain age who live in a certain area. This allows a consumer who is about to purchase a product to decide whether or not to purchase the product based on other consumers' actual evaluations of the product.

Also, for example, the content creation unit 125 may provide, as sales promotion information, sales rankings of products in the same category. The content creation unit 125 can also provide such information from purchase information stored in the purchase information DB 135 . For example, the content creation unit 125 can provide the best-selling ranking by searching the purchase information DB 135 for the purchase information of the most recently purchased product. Furthermore, the content creation unit 125 may be configured to create, for example, advertising coupons for competing products as sales promotion information without using the information accumulated in the purchase information DB 135 . Note that the content creation unit 125 can also create content according to the type of the mobile terminal 20 and the carrier.

The content providing unit 126 refers to the content DB 134 and provides the corresponding content to the mobile terminal 20 when the issuing condition is satisfied. For example, the content providing unit 126
can refer to the content DB 134 and provide content based on the attribute information corresponding to the consumer ID included in the received purchase information, the product code, and the like.

<3. Processing Flow>
A processing flow in the server device 10 when the consumer performs the purchasing behavior shown in FIG. 4 will be described with reference to FIG. In the example of FIG. 5 as well, the server apparatus 10 performs processing with reference to the store DB 132 shown in FIG.

First, the receiving unit 121 receives the receipt image and product code sent by the consumer (S10:
YES), the receiving unit 121 stores the received receipt image and product code in the purchase information DB 133
(S11). Note that when the receiving unit 121 receives an image of a product, an image of a shopping scene, and the like together with a receipt image and a product code, the receiving unit 121 stores such information in the purchase information DB 1 as well.
Register at 33.

Next, the analysis unit 122 analyzes the received receipt image and extracts receipt information. Furthermore, the analysis unit 122 refers to the store DB 132 and identifies the store where the consumer made the purchase from the telephone number included in the receipt information (S12). Note that the analysis unit 122 can also identify the store by referring to the logo, address, etc. of the store included in the receipt information.

At this time, the analysis unit 122 can perform the management name identification process described above based on the receipt notation name included in the receipt information, and can update the receipt information DB 134 (S13).

Next, the product identification unit 124 identifies the product based on the product code received by the reception unit 121 or the receipt notation name analyzed by the analysis unit 122 (S14). Content provider 1
26 refers to the content DB 135, extracts content linked to the specified product, and provides it to the mobile terminal 20 according to the issuing conditions (S15).

[Second embodiment]
In the second and subsequent embodiments, descriptions of items common to the first embodiment will be omitted, and only different points will be described. In particular, similar actions and effects due to similar configurations will not be mentioned sequentially for each embodiment.

In this embodiment, the issue conditions for content registered in the content DB 135 include an issue target time. Issue target time includes specific time zone (for example, 19:00 to 24:00), specific time (for example, 23:30), specific date and time (for example, March 3, 2018 or March 3 every year). .

From the received receipt image, the analysis unit 122 determines when the consumer purchased the product (for example, the time and date when the product was purchased. Note that the time when the receipt was issued may be the time when the product was purchased). can be analyzed.

Next, the content providing unit 126 refers to the content DB 135, and if the purchase date and time of the product analyzed by the analysis unit 122 is included in (or matches) the target time registered as the issue condition, a predetermined Content can be published. Also in the present embodiment, the content providing unit 126 can issue content even if issue conditions other than the issue target time, such as store location information, priority, product type, and the like, are taken into account.

In this manner, the content providing unit 126 according to the present embodiment can provide content according to the issue target time. As a result, for example, by registering a time zone near the timing of product replacement at a convenience store, etc., as a target time for issuance, instead of discounts, coupons or Points can be redeemed.
Other configurations and functions of the purchase information utilization system 1 are the same as those of the first embodiment.

An embodiment of the present invention has been described above. In addition, this embodiment is for facilitating understanding of the present invention, and is not for limiting and interpreting the present invention. Further, the present invention can be modified or improved without departing from its spirit. For example, each step in the above-described processing flow can be partially omitted, the order of each processing step can be arbitrarily changed, or the processing steps can be executed in parallel as long as the content of the processing is not inconsistent.

1 Purchasing information utilization system 10 Server device 20 Mobile terminal 110 Input unit 120 Control unit 121 Receiving unit 122 Analysis unit 123 Judging unit 124 Product specifying unit 125 Content creation unit 126 Content providing unit 130 Storage unit 140 Communication unit 150 Display unit 210 Control unit 220 communication unit 230 input unit 240 storage unit 250 display unit 260 imaging unit 400 receipt

Claims (7)

a receiving unit for receiving, from a terminal of a consumer, information on a receipt and a product code for identifying a product registered in association with a management name, which is a name for managing the product on a product database;
Analyzing the information on the receipt, extracting the notation name that is the name of the product described in the receipt, and corresponding to the extracted notation name based on the extracted notation name and the product code received from the terminal an analysis unit that identifies the management name for
a receipt information storage unit that associates and stores the extracted notation name, the specified management name, and the product code associated in the product database;
Purchasing information utilization system. The analysis unit is
identifying a management name corresponding to the notation name based on whether or not the management name includes a predetermined number of continuous character strings contained in the notation name;
The purchase information utilization system according to claim 1. The analysis unit is
identifying, from among the management names including the predetermined number of character strings, a management name associated with the same product code as the received product code in the product database as a management name corresponding to the notation name;
The purchasing information utilization system according to claim 2. The receipt information storage unit
Further associate and store the sales price of the product included in the information on the receipt;
The purchase information utilization system according to any one of claims 1 to 3. The consumer actually purchases the product based on whether the product code associated with the receipt label name analyzed by the analysis unit and the product code associated in the receipt information storage unit matches the product code received by the reception unit. 5. The purchase information utilization system according to any one of claims 1 to 4, further comprising a determination unit that verifies whether or not the purchase has been made. A computer with a storage device
a step of receiving, from a consumer's terminal, information on a receipt and a product code for identifying a product registered in association with a management name, which is a name for managing the product on a product database;
Analyzing the information on the receipt, extracting the notation name that is the name of the product described in the receipt, and corresponding to the extracted notation name based on the extracted notation name and the product code received from the terminal identifying the administrative name to
a step of associating the extracted notation name with the specified management name and the product code associated in the product database, and storing them in the storage device;
Purchasing information utilization method to execute. a computer comprising a storage device;
Means for receiving, from a consumer's terminal, information on receipts and product codes for identifying products registered in association with management names, which are names for managing products on the product database.
Analyzing the information on the receipt, extracting the notation name that is the name of the product described in the receipt, and corresponding to the extracted notation name based on the extracted notation name and the product code received from the terminal and means for storing in the storage device the extracted notation name and the product code associated with the specified management name in the product database in association with each other,
A program that acts as a

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