JP2019220057A - Purchasing information utilization system, purchasing information utilization method and program - Google Patents

Abstract

To identify a commodity which is purchased by a consumer on the basis of a receipt issued on an optional store.SOLUTION: A purchasing information utilization system comprises: a reception part for receiving from a terminal of a consumer, information related to a receipt, and a commodity code which is registered and associated with a management name being a name for managing the commodity on a commodity database and which is a code for identifying the commodity; an analysis part for analyzing information related to the receipt, extracting a write name being a name of the commodity and being described on the receipt, then, identifying the management name corresponding to the extracted write name on the basis of the extracted write name and the commodity code received from the terminal; and a receipt information management part for associating the extracted write name, the identified management name and the commodity code associated on the commodity database with each other and storing them.SELECTED DRAWING: Figure 1B

Description

  The present invention relates to a purchase information utilization system, a purchase information utilization method, a program, and the like.

  Information on purchasing behavior, such as which store a consumer purchased at which store, is very useful information for conducting market research. Such information is described in a receipt issued at a store when a consumer purchases a product. However, since the name of a product indicated on a receipt can be freely determined in each store, the same product name is not always the same among stores. Therefore, techniques for specifying a product from the notation of a receipt have been studied.

  For example, Patent Literature 1 proposes a technique in which purchased product information is encoded and written on a receipt so that a product can be identified from the receipt.

JP-A-8-190583

  However, in the case of the technique described in Patent Literature 1, a dedicated receipt issuing terminal for writing encoded product information on a receipt is required, so that the versatility is poor.

  In view of the above circumstances, an object of the present invention is to make it possible to specify a product purchased by a consumer based on a receipt issued at an arbitrary store.

  A purchase information utilization system according to an aspect of the present invention provides a product for identifying a product, which is registered from a consumer terminal in association with information on a receipt and a management name that is a name for managing the product on a product database. And a receiving unit that receives the code, analyzes the information related to the receipt, extracts the notation name that is the name of the product described in the receipt, and extracts the notation name and the product code received from the terminal. An analysis unit that specifies the management name corresponding to the extracted notation name, and stores the extracted notation name, the specified management name, and the product code associated with the product database in association with each other. And a receipt information storage unit.

  The “system” includes a system configured to provide a specific function to a user, the system including an information processing device and the like. For example, it is configured by a server device, a cloud computing type, an ASP (Application Service Provider), a client server model, or the like, but is not limited thereto.

  Further, the program of the present invention can be installed or loaded into a computer through various recording media such as an optical disk such as a CD-ROM, a magnetic disk, and a semiconductor memory, or by downloading through a communication network or the like. .

  Further, in this specification and the like, a “unit” does not simply mean a physical configuration, but also includes a case where functions of the configuration are realized by software. Further, the function of one configuration may be realized by two or more physical configurations, or the function of two or more configurations may be realized by one physical configuration.

  According to the present invention, a product purchased by a consumer can be specified based on a receipt issued at an arbitrary store.

It is a lineblock diagram of a purchase information utilization system in one embodiment of the present invention. It is a schematic diagram which shows the processing outline of the purchase information utilization system in one Embodiment of this invention. It is a block diagram of a personal digital assistant and a server device in one embodiment of the present invention. It is a block diagram of a personal digital assistant and a server device in one embodiment of the present invention. It is a figure showing an example of goods DB in one embodiment of the present invention. It is a figure showing an example of a receipt information DB in one embodiment of the present invention. 5 is a flowchart illustrating a flow of a process performed by an analysis unit according to the embodiment of the present invention. 5 is a flowchart illustrating a flow of a process performed by an analysis unit according to the embodiment of the present invention. It is a flowchart which shows the flow of a process of the purchase information utilization system in one Embodiment of this invention.

[First Embodiment]
Hereinafter, one of the embodiments of the present invention will be described in detail. The following embodiments are exemplifications for describing the present invention, and are not intended to limit the present invention to only the embodiments. Further, the present invention can be variously modified without departing from the gist thereof. Further, those skilled in the art can adopt an embodiment in which each element described below is replaced with an equivalent one, and such an embodiment is also included in the scope of the present invention. Also, in the following, for ease of understanding, an embodiment in which the present invention is implemented using an information processing apparatus will be described as an example, but the present invention is not limited thereto as described above.

<1. Overview of system configuration>
FIG. 1 shows an example of a configuration of a purchase information utilization system 1 according to the present embodiment. As shown in FIG. 1, the purchase information utilization system 1 is configured by connecting a server device 10 and a portable terminal 20 to each other via a network N. The purchase information utilization system 1 is a system that accumulates purchase information transmitted from the mobile terminal 20 to the server device 10 and uses the accumulated purchase information for marketing or the like. The purchase information includes, for example, a receipt image, barcode information of a purchased product, a product image, and the like. The server device 10 can provide content such as an advertisement, a questionnaire, and a coupon to the mobile terminal 20 that has transmitted the purchase information.

  The network N is configured by a wireless network or a wired network. Examples of a communication network include a mobile phone network, a PHS (Personal Handy-phone System) network, a wireless LAN (Local Area Network), infrared communication, Bluetooth (registered trademark), a wired LAN, a telephone line, a power line network, and an IEEE 1394 network. There is a network that conforms to such standards.

  FIG. 1B is a schematic diagram conceptually showing the processing of the present invention. Products circulating in the market are managed by product codes such as JAN codes, bar codes, and QR codes. For example, the product code is a globally common product identification number that indicates which business entity (manufacturer of the product or the like) and which product. The merchandise code can be set for each merchandise by the merchant having the brand of the merchandise, using the merchant code for identifying the rented business from a predetermined management center. The product to which the product code is set is centrally managed by a product DB 300 such as JICFS / IFDB (JAN code integrated product information database). In the merchandise DB, merchandise information is managed in association with merchandise codes and merchandise names (hereinafter, merchandise names managed in the merchandise DB are particularly referred to as “management names”).

  On the other hand, stores that sell products such as supermarkets and convenience stores have a database different from the product DB 300 in order to manage the products handled by their stores. In this case, each store often uses, for example, a name managed on the POS system or a name uniquely assigned by the store, instead of a management name, as a product name. In the receipt 400 issued at each store, not the management name but the handling name at each store is written as a product name (hereinafter, the handling name at each store written on the receipt is referred to as “receipt notation”). Name.)

  Then, even for the same product, the name of the receipt notation name and the management name may be different. For example, in FIG. 1B, the receipt notation name “coffee beans” is registered on the product DB 300 with a management name of “CC premium regular coffee beans 180 g”.

  Therefore, even if the administrator who manages the product in the product DB 300 obtains the information of the receipt, the receipt written name is a name managed in each store, so that the product described in the receipt is Can not be determined. In addition, even if the product code of the product described on the receipt can be obtained from the consumer, since the receipt often includes a plurality of products, which receipt name corresponds to which product code Or it is difficult to judge.

  In the purchasing information utilization system 1 according to the present invention, the management name corresponding to the receipt title is identified by performing a matching process with the management name based on the receipt title and the received product code, and the receipt title is identified. It is possible to construct a database that associates a product code with a product code. This makes it possible to specify the product code corresponding to the receipt title, so that the sales price and sales of the product on the product DB 200 at each store can be grasped from the receipt information.

<2. Configuration>
Hereinafter, the configuration of the purchase information utilization system 1 according to the present invention will be described.
<2-1. Functions of Mobile Terminal 20>
The mobile terminal 20 is an information processing device having a function of transmitting data to the server device 10 via the network N. Specifically, as the mobile terminal 20, for example, a mobile phone, a smart phone, a PC (Personal Computer), a PDA (Personal Digital Assistants), a tablet, a wearable (Wearable) terminal, a game machine, and the like are assumed, but are not limited thereto. Not something.

  FIG. 2A is a functional block diagram illustrating an example of a function of the mobile terminal 20. As shown in FIG. 2A, the mobile terminal 20 includes a control unit 210 including a CPU and a memory, a communication unit 220 for connecting to a network N, an input unit 230 such as a touch panel for receiving an operation from a user, The storage unit 240 includes a storage unit 240 in which various programs and data necessary for executing processing in the unit 210 are stored, a display unit 250 that displays a screen, and an imaging unit 260. The imaging unit 260 captures a still image or a moving image, and reads a QR code (registered trademark) or a barcode.

  A user of the mobile terminal 20 (hereinafter, also referred to as a “consumer”) installs a predetermined application (hereinafter, also referred to as an “app”) on the mobile terminal 20 to provide a predetermined service provided by the server device 10. Will be available.

  When the consumer who has installed the application purchases a product in the store, the consumer operates the mobile terminal 20 to transmit the purchase information to the server device 10. At this time, it is preferable that the consumer also transmits, for example, the receipt image captured as the purchase information, the barcode information of the product, and the image of the purchased product to the server device 10 as the purchase information.

<2-2. Function of server device 10>
An example of the function of the server device 10 will be described with reference to FIG. 2B. The server device 10 is a computer connected to the network N, such as a PC or a server.

  FIG. 2B is a functional block diagram illustrating an example of a function of the server device 10. As shown in FIG. 2B, the server device 10 includes an input unit 110, a control unit 120, a storage unit 130, a communication unit 140, and a display unit 150.

  The input unit 110 is configured to receive an operation from an administrator of the server device 10, and can be realized by a keyboard, a mouse, a touch panel, or the like.

  The control unit 120 includes an arithmetic processing unit such as a CPU and an MPU, a memory such as a RAM, and an image processing unit. The arithmetic processing unit operates various functional units by executing a program recorded in the storage unit 130 based on various inputs. This program may be stored in a recording medium such as a CD-ROM or distributed via a network N and installed in a computer. The memory is for temporarily storing a server program, a game program, and various data necessary for calculations and the like during execution of processing in these programs.

  The storage unit 130 is configured by a storage device such as a hard disk, and records various programs necessary for execution of processing in the control unit 120, data necessary for execution of various programs, and the like. The storage unit 130 further stores a consumer information DB 131, a store DB 132, a purchase information DB 133, a plurality of receipt information DBs 134, and a content DB 135, in addition to the commodity DB 300 described above.

  FIG. 3A is a diagram showing an example of the product DB 300. As shown in FIG. 3A, the product DB 300 stores a product code and information on a product corresponding to the product code in association with each other. The product code is, for example, a barcode or a JAN code that is identification information of a product photographed by a consumer. The product information refers to, for example, information on a product name or a manufacturer of the product. The product name registered in the product DB 300 is preferably a name (management name) managed by JICFS / IFDB (JAN code integrated product information database). The product DB 300 may be held by an external system of the purchase information utilization system 1.

  In the consumer information DB 131, attribute information, information on rewards held by the consumer (information on the number of coupons held, information on prizes being applied, etc.), levels, and the like are registered in the consumer information DB 131 in association with each other. ing. The attribute information is information including the consumer's age, gender, occupation, address, date of birth, marital status, family structure, living together, annual income, household annual income, and the like. It is preferable that the attribute information be registered by the consumer when the application is installed in the mobile terminal 20, for example. The level is information set according to, for example, the number of responses to a questionnaire / evaluation request.

  The store DB 132 stores information on stores that sell products. For example, the store DB 132 stores a store ID, a store name, an address, a telephone number, and a store code in association with each other. The store code is a code indicating a group into which stores are classified. For example, the same store code is assigned to stores of the same business type.

  The purchase information DB 133 stores purchase information, which is information on purchases actually performed by consumers. The purchase information includes, for example, a product code, a receipt image photographed by the consumer, receipt information extracted from the receipt image, a shopping scene image photographed by the consumer, and the like. The receipt information refers to information obtained by reading text data from an image of a receipt when a product is purchased. The receipt information includes, for example, the store's telephone number, store name, purchase date and time, and the like, in addition to the name of the product, the selling price, and the number purchased by the consumer. If a product code such as a JAN code is displayed on the receipt, the receipt information can include the product code.

  The shopping scene image indicates an image of a purchased product. It is also possible to store the information of the consumer who purchased the product and the location information of the consumer when the purchase information was registered as the purchase information.

  Further, in the purchase information DB 133, evaluation information which is an image of a scene in which the purchased product is used (use scene image) or information on evaluation of the use of the product purchased by the consumer is associated with the purchase information. Has been accumulated. The evaluation information includes, for example, a degree of satisfaction with the purchased product, an impression, a comment, and the like. It is desirable that the use scene image includes a product and a consumer who uses the product. By letting consumers register usage scenes as purchase information, companies such as manufacturers and distributors can grasp “usage” and “usage status” of products. In the purchase information DB 133, it is also possible to register a consumer's comment on a product, a questionnaire from a company to the consumer, and the like.

  In the receipt information DB 134, product information obtained by analyzing the receipt is registered. FIG. 3B is a diagram illustrating an example of the receipt information DB 134. The storage unit 130 can have a receipt information DB 134 for each store registered in the store DB 132, for example. The receipt information DB 134 stores a receipt name at the corresponding store, a selling price, a corresponding product code, a product name (management name) on the product DB 300, a misread history, and the like in association with each other.

  The receipt name refers to the name of a product described in a receipt issued at the store. Generally, the receipt name at each store and the management name on the product DB 300 are often different. This is because each store, for example, freely assigns a receipt name or a receipt name in accordance with the name registered in the POS. The storage unit 130 according to the present embodiment matches the receipt name written on the receipt with the management name by the processing of the analysis unit 122 described later, and registers them in the receipt information DB 134 in association with each other. As a result, the product code can be specified from the receipt title. Further, the selling price at each store for each product on the product DB 136 can be registered.

  In the content DB 135, a content ID, a product code, a store ID (or store code) content, content issuance conditions, and the like are stored in association with each other. The content is, for example, reward information, a questionnaire / evaluation request, sales promotion information, and the like.

  The reward information includes points, information (including coupons) that can be exchanged for prizes and merchandise, information indicating qualifications to apply for sweepstakes, a level, and the like. Points are points that can be exchanged for predetermined prizes or cash when a certain value or more is reached. Also, the reward information may be a moving image or the like indicating whether or not a lottery or a lottery is performed and points or a prize are won.

  The questionnaire request is a request for a comment on the product or an answer to the question. The evaluation request is, for example, a request for inputting a numerical value of the degree of satisfaction of the product. In the following description, a consumer's response to a questionnaire / evaluation request is referred to as evaluation information. Specifically, the evaluation information includes a degree of satisfaction with the purchased product, an impression, a consumer's comment on the product, a response to a questionnaire from the company to the consumer, information obtained by quantifying the degree of satisfaction, and the like. It is also possible to request the input of the attribute information of the consumer in the questionnaire request or the evaluation request.

  Further, the sales promotion information includes advertisements such as campaign information, coupons, and the like. The advertisement may be, for example, related to a sister product of the product or a related product. The coupon may be one that can be used immediately when purchasing the product, or one that can be used when purchasing the same product from the next time. Note that the coupon may be one that can be used only at a specific store.

  Further, the sales promotion information may be information created from a result of analyzing and editing a large number of purchase information stored in a purchase information DB 135 described later. In this case, the sales promotion information includes, for example, an average value of the degree of satisfaction with the product from a consumer of a certain age who lives in a certain area, and an impression / comment on the product. Consumers who have received such promotional information may decide whether or not a consumer seeking a product will purchase the product based on other consumers' actual ratings and rankings of the product. can do. Here, it is preferable that the other consumers are, for example, consumers determined to be similar to the consumer who is going to purchase a product. Whether or not the consumers are similar can be determined based on the attribute information registered in the consumer information DB 133 and the similarity of the purchase history registered in the purchase information DB 135.

  In addition, the sales promotion information may include a sales ranking of merchandise of the same category created from the purchase information stored in the purchase information DB 135. For example, by searching the purchase information DB 135 for purchase information of a product that has been purchased most recently, it is possible to provide a top seller ranking. Further, the sales promotion information is created without using the information stored in the purchase information DB 135, and may display, for example, an advertisement coupon of a competitive product or the like.

  The issuing condition is referred to by a content providing unit 126 described later, and is used as a trigger for transmitting the content to the mobile terminal 20. The issuance condition includes an issuance timing and an issuance target.

The issuance timing is, for example, the following four types.
1. When Consumer Reads Product Code with Mobile Terminal 20 In this case, it is preferable that sales promotion information be displayed on mobile terminal 20 when the issuance condition is satisfied.

2. When the determination unit 123, which will be described later, determines that the consumer has actually purchased the product. For example, when the reception unit 121 receives the product code, the receipt image, and the purchase scene image transmitted by the mobile terminal 20. In this case, when the issuance condition is satisfied, it is preferable that reward information, a questionnaire / evaluation request, sales promotion information, and the like be displayed on the mobile terminal 20. At this time, in the past purchase history registered in the purchase information DB 135, it is also possible to determine whether or not a specific product is purchased within a specific period as an issue timing. In this case, the content providing unit 126 issues a questionnaire or the like when a consumer who has purchased a certain product has recently purchased a competitive product (for example, within three months or the like). It is possible to conduct an investigation as to whether or not the user purchased the product.

3. When a predetermined period has elapsed since the determination unit 123 described later has determined that the consumer has actually purchased the product. The predetermined period is, for example, when the consumer reads the product code or when the purchase scene image is displayed. You can set the number of days since you sent. In this case, it is preferable that a questionnaire, an evaluation request, and the like be displayed on the portable terminal 20 when the issuing condition is satisfied. As a result, it is possible to obtain impressions after consuming the product.

4. When the Consumer Responds to the Questionnaire / Evaluation Request In this case, it is preferable that the reward information is displayed on the mobile terminal 20 when the issuing condition is satisfied.

  The issuance timing is not limited to the above case, and may be when a user uses a product.

The issuance targets include, but are not limited to, the following four types or any combination thereof.
1. Specific products2. Specific store (may be store code)
3. 3. Users having specific attributes (attribute information, purchase information, etc.) Specific product category

Returning to FIG. 2, the continuation of the configuration of the server device 10 will be described.
The communication unit 140 is configured to connect the server device 10 to the network N. For example, the communication unit 140 can be realized by a LAN card, an analog modem, an ISDN modem, or the like, and an interface for connecting these to a processing unit via a transmission path such as a system bus.

  The display unit 150 is, for example, a display or a monitor, and displays various information output from the server device 10.

  Further, as shown in FIG. 2, the control unit 120 includes, as functional units, a receiving unit 121, an analyzing unit 122, a determining unit 123, a product specifying unit 124, a content creating unit 125, a content providing unit 126, It has.

  The receiving unit 121 receives the purchase information from the mobile terminal 20. For example, the receiving unit 121 can receive a receipt image captured by a consumer, a product code read by the consumer from the mobile terminal 20, an image of a product purchased by the consumer, and an image of a shopping scene of the product. is there. When the mobile terminal 20 has a function such as OCR (Optical Character Recognition, optical character recognition), the receiving unit 121 can also receive receipt information.

  The receiving unit 121 registers the received purchase information such as the receipt image, the receipt information, the product code, and the shopping scene image in the purchase information DB 133. Furthermore, when receiving evaluation information, which is information including a usage scene image, a comment on a product, an evaluation obtained by quantifying the degree of satisfaction, and the like, from the portable terminal 20, the information is also associated with the purchase information and It is desirable to register in DB133.

  The analysis unit 122 extracts and analyzes receipt information, which is text data of the receipt, from the receipt image included in the received purchase information. For example, the analysis unit 122 specifies the store where the user has purchased and the management name of the product based on the receipt information. Hereinafter, the store specifying process and the management name specifying process will be described in detail.

(Store identification processing)
When specifying the store, the analysis unit 122 first analyzes the store telephone number from the receipt image and matches the record with the record registered in the store DB 132. When the store DB 132 includes a record that matches the analyzed telephone number, the analysis unit 122 specifies the store of the record as the store where the product was purchased.

  At this time, the analysis unit 122 may also analyze the store name (logo of the store) and the address from the receipt image and use it to specify the store. For example, when only a part of the telephone number can be analyzed from the receipt image, the analyzing unit 122 can use the information for specifying the store by further analyzing the store name and the address. As an example, when the area code cannot be analyzed from the receipt image, the analysis unit 122 can estimate the area code from the address. When the analysis unit 122 specifies the store, the analysis accuracy can be improved by using the analysis result of the plurality of pieces of information. Note that, in specifying the store, the analysis unit 122 may be configured to receive the designation of the store from the user.

(Management name identification processing)
In the management name specification process, the analysis unit 122 specifies a management name corresponding to the receipt name based on the receipt name and the product code received by the receiving unit 121. The management name specifying process of the analysis unit 122 will be described with reference to FIG. FIG. 4 is a flowchart illustrating an example of the flow of the management name specifying process of the analysis unit 122.

  When specifying the product, the analysis unit 122 first analyzes the receipt image by a method such as OCR and reads the receipt information (S101). The analysis unit 122 specifies the store described above based on the telephone number of the store included in the read receipt information.

  The receipt may display a product code such as a JAN code (hereinafter, also referred to as a “receipt display code”). In such a case, if the read receipt information includes the product code (S102: YES), the receipt display code is matched with the product code included in the purchase information (S111). If there is a product code included in the purchase information that matches the receipt display code (S112: YES), the analysis unit 122 associates the matched product code with the receipt display name corresponding to the receipt display code. Then, it is registered in the receipt information DB 134 (S109). At this time, it is preferable that the analysis unit 122 further registers the sales price included in the read receipt information in association with the sales price.

  On the other hand, if the receipt information does not include the receipt display code (S102: NO), the analysis unit 122 performs a score calculation process for each record on the product DB 300. Details of the score calculation processing will be described later with reference to FIG.

  After performing the score calculation process, the analysis unit 122 extracts a record having a score equal to or greater than the threshold (S104), and obtains an optimal combination of the extracted record and a product code included in purchase information based on the score. As an example, the analysis unit 122 matches the product code corresponding to the extracted record with the product code included in the purchase information (S105). If there are a plurality of records having the product code that matches the product code included in the purchase information (S106: YES, S107: YES), the analysis unit 122 selects the record with the highest score (S108). If there is only one record to be performed (S106: YES, S107: NO), the analysis unit 122 selects a matching record (S121). The analysis unit 122 registers the product name of the selected record in the receipt information DB 134 in association with the receipt title (S109).

  Note that the analysis unit 122 may register the sales price corresponding to the receipt title in the receipt information DB 134.

Next, an example of the flow of the score calculation process of the analysis unit 122 will be described with reference to FIG.
Here, a case will be described as an example in which the analysis unit 122 misreads the character string “Oroshi Ginger” displayed on the receipt and reads the receipt title as “Oroshi / Ginger”. First, the analysis unit 122 substitutes 1 for a variable K and initializes it (S201), and extracts N consecutive characters from the Kth character of the read receipt title (S202). For example, when N = 3, the analysis unit 122 extracts three consecutive characters “Oroshi” from the first character of the receipt title.

  If a predetermined type of character is included in the extracted N characters (S203: YES), the analysis unit 122 skips the process and increments K (S206). The predetermined type of characters are, for example, characters other than kanji, hiragana, katakana, and alphanumeric characters.

If a predetermined type of character is not included in the extracted N characters (S203: NO),
The analysis unit 122 determines whether a record having a management name including the extracted N characters is registered in the product DB 300 (S204), and adds a score to the record (S205). The score to be added is, for example, 1 / (length of the management name).

  The analysis unit 122 increments K (S206), and repeatedly executes the processing from S202 to S206. Note that the analysis unit 122 ends the process when the number of remaining characters in the receipt title becomes less than N characters (when N characters cannot be extracted) (S207: YES).

When the receipt title is read as "Oroshi / Ginger", the score is added as follows.
K = 1, score is added to a record having a management name including three characters “Oroshi” consecutive from the first character “O” K = 2, three consecutive characters “Roshi /” from the second character “B” Contains a predetermined type of character (symbol), and skip = K = 3. Since a predetermined type of character (symbol) is included in “shi / shi” consecutive from the third character “shi”, skip · K = Skipped because a predetermined type of character (symbol) is included in "/ show" that continues from the fourth and fourth characters "/". K = 5. Management name that includes "show" that continues from the fifth character "shi". The score is added to the record having ".". K = 6, the score is added to the record having the management name including "Yoga" which continues from the sixth character "Y". K = 7, the number of consecutive characters from the seventh character "U". Ends with less than 3 characters

  Note that the analysis unit 122 may analyze the store or time at which the receipt was issued, the number of products described on the receipt, the total amount, and the like. The analysis unit 122 may store the analyzed information in the purchase information DB 133 as purchase information.

  Note that the analysis unit 122 preferably performs the management name specifying process a plurality of times for different purchase information (for example, each time the purchase information is received). In this case, in the receipt information DB 134 associated with a certain store, if different management names are associated with the same receipt name, the management name with the greater number of associations is regarded as an appropriate product name. You may update the record. Further, in the receipt information DB 134 linked to a certain store, if there are a plurality of receipt titles associated with the same management name, the receipt title having the largest number of times analyzed by the analysis unit 122 is represented as a representative. Is preferably stored in association with misread information. This makes it easy to specify an appropriate management name even if the analysis unit 122 misreads the receipt.

  Note that the function of the analysis unit 122 can be provided in the mobile terminal 20.

  The determination unit 123 determines whether the purchase information received by the reception unit 121 is legitimate. For example, the determination unit 123 verifies whether the received purchase information includes a receipt image (or receipt information) and a product code, and determines whether the received purchase information is legitimate. Can be determined.

  Further, for example, the determination unit 123 refers to the receipt information DB 134 and determines whether or not the product code corresponding to the receipt title included in the receipt information matches the product code included in the purchase information in the product DB 300. Alternatively, it may be determined whether or not the consumer has purchased the product.

  When determining that the consumer has purchased the product, the determination unit 123 registers the received purchase information in the purchase information DB 135. Further, when an image of a product, a usage scene image, evaluation information, and the like are received from the mobile terminal 20, it is desirable that such information be registered in the purchase information DB 135 in association with purchase information. On the other hand, when the determination unit 123 determines that the purchase information is not legitimate, the determination unit 123 can notify the consumer who has transmitted the illegal purchase information.

  Further, it is preferable that the determination unit 123 determines whether the purchase information is legitimate, based on the frequency at which the consumer transmits the purchase information, the total amount of the products purchased at a time, and the like. For example, when the same consumer sends purchase information several hundred times a day from the same store, or when he / she purchases a high-priced product at a time, the determination unit 123 determines that the purchase information is incorrect. Can be determined.

  The product specifying unit 124 specifies the product purchased by the consumer based on the purchase information received by the receiving unit 121. For example, the product specifying unit 124 may refer to the product DB 300 and specify a product based on a product code included in purchase information. Further, for example, the product specifying unit 124 may be configured to specify a product based on the receipt information analyzed by the analyzing unit 122. Specifically, the product specifying unit 124 may refer to the receipt information DB 134 to specify the product code based on the receipt title, and specify the product in the product DB 300 from the specified product code. In this case, the product specifying unit 124 can specify the product even when the consumer does not transmit the product code.

  The product specifying unit 124 specifies the product based on the product code when the purchase information includes the product code, and specifies the product based on the receipt information when the purchase information does not include the product code. A configuration may be adopted.

  The content creation unit 125 can accept creation of new content and register it in the server device 10. For example, the content creation unit 125 may receive creation of content from a user of an external system. The content creation unit 125 records the name of the content, a product to be purchased, an evaluation request that the consumer wants to perform for the purchased product, a questionnaire, a coupon, and the like at the time of receiving the creation of the content. It is preferable to receive the issued content and the condition and specification of the consumer to whom the content is transmitted. The created content is stored in the content DB 135 of the server device 10.

  Furthermore, the content creation unit 125 can analyze and edit a large number of purchase information stored in the purchase information DB 135, and create sales promotion information from the result. The sales promotion information created at this time includes, for example, an average value of the degree of satisfaction with the product from a consumer of a certain age who lives in a certain area, and an impression / comment on the product. Thus, a consumer who is purchasing a product can determine whether or not to purchase the product based on an actual evaluation of the product by another consumer.

  In addition, for example, the content creating unit 125 may provide, as the sales promotion information, a ranking of selling goods of the same category. These pieces of information can also be provided from the purchase information stored in the purchase information DB 135. For example, the content creating unit 125 can provide the top seller ranking by searching the purchase information DB 135 for purchase information of a product that has been purchased recently. Further, the content creation unit 125 may be configured to create, for example, an advertisement coupon or the like of a competitive product as sales promotion information without using the information stored in the purchase information DB 135. Note that the content creation unit 125 can also create content according to the type and carrier of the mobile terminal 20.

  The content providing unit 126 refers to the content DB 134 and provides the corresponding content to the mobile terminal 20 when the issuing condition is satisfied. For example, the content providing unit 126 can provide the content based on the attribute information corresponding to the consumer ID included in the received purchase information, the product code, and the like with reference to the content DB 134.

<3. Processing Flow>
With reference to FIG. 6, a processing flow in the server device 10 when the consumer performs the purchasing behavior shown in FIG. 4 will be described. Note that, also in the example of FIG. 5, the server device 10 performs the process with reference to the store DB 132 illustrated in FIG. 3.

  First, when the receiving unit 121 receives the receipt image and the product code transmitted by the consumer (S10: YES), the receiving unit 121 registers the received receipt image and the product code in the purchase information DB 133 (S11). When the receiving unit 121 receives a product image, a shopping scene image, and the like in addition to the receipt image and the product code, the receiving unit 121 also registers the information in the purchase information DB 133.

  Next, the analysis unit 122 analyzes the received receipt image and extracts the receipt information. Further, referring to the store DB 132, the analysis unit 122 specifies the store where the consumer has purchased from the telephone number included in the receipt information (S12). Note that the analysis unit 122 can also specify the store with reference to the store logo and address included in the receipt information.

  At this time, the analysis unit 122 can perform the management name specifying process described above based on the receipt name included in the receipt information, and can update the receipt information DB 134 (S13).

  Next, the product specifying unit 124 specifies the product based on the product code received by the receiving unit 121 or the receipt title analyzed by the analyzing unit 122 (S14). The content providing unit 126 refers to the content DB 135, extracts the content associated with the specified product, and provides the content to the mobile terminal 20 according to the issuing condition (S15).

[Second embodiment]
In the second and subsequent embodiments, description of items common to the first embodiment will be omitted, and only different points will be described. In particular, the same operation and effect of the same configuration will not be sequentially described for each embodiment.

  In the present embodiment, the issuance condition of the content registered in the content DB 135 includes the issuance target time. The issuance target time includes a specific time zone (for example, from 19:00 to 24:00), a specific time (for example, 23:30), and a specific date and time (for example, March 3, 2018, or March 3, every year). .

  From the received receipt image, the analysis unit 122 determines when the consumer has purchased the product (for example, the time or date when the product was purchased. The time at which the receipt was issued may be the time when the product was purchased). Can be analyzed.

  Next, referring to the content DB 135, if the purchase date and time of the product analyzed by the analysis unit 122 is included in (or coincides with) the target time registered as the issuance condition, the content providing unit 126 determines Content can be published. Also in the present embodiment, the content providing unit 126 can publish the content in consideration of issuance conditions other than the issuance target time, such as store location information, priority, and product type.

As described above, the content providing unit 126 according to the present embodiment can provide content according to the issuance target time. Thus, for example, by registering a time zone near the replacement timing of a product such as a convenience store as the issuance target time, a consumer who has purchased a product whose expiration date is almost expired can be replaced with a coupon or a discount. Can be redeemed with points.
Other configurations and functions of the purchase information utilization system 1 are the same as those of the first embodiment.

  Hereinabove, one embodiment of the present invention has been described. The present embodiment is intended to facilitate understanding of the present invention, and is not intended to limit the present invention. Further, the present invention can be changed or improved without departing from the gist thereof. For example, each step in the above-described processing flow can be partially omitted as long as there is no inconsistency in the processing content, or the order of each processing step can be arbitrarily changed or executed in parallel.

1 Purchasing information utilization system 10 Server device 20 Mobile terminal 110 Input unit 120 Control unit 121 Receiving unit 122 Analyzing unit 123 Judging unit 124 Product specifying unit 125 Content creating unit 126 Content providing unit 130 Storage unit 140 Communication unit 150 Display unit 210 Control unit 220 communication unit 230 input unit 240 storage unit 250 display unit 260 imaging unit 400 receipt

Claims (7)

A receiving unit that receives, from the consumer terminal, information regarding a receipt and a product code for identifying a product, which is registered in association with a management name that is a name for managing the product on the product database,
Analyzing the information on the receipt, extracting the notation name which is the name of the product described on the receipt, and corresponding to the extracted notation name based on the extracted notation name and the product code received from the terminal. An analysis unit that specifies the management name to be executed;
A receipt information storage unit that stores the extracted notation name, the specified management name and the product code associated with the product database in association with each other,
Purchasing information utilization system equipped with. The analysis unit,
A specified number of consecutive character strings included in the spelling name, based on whether or not included in the management name, to specify a management name corresponding to the spelling name,
The purchase information utilization system according to claim 1. The analysis unit,
Among the management names including the predetermined number of character strings, in the product database, the management name associated with the same product code as the received product code is specified as the management name corresponding to the notation name.
The purchase information utilization system according to claim 2. The receipt information storage unit,
The sales price of the product included in the information on the receipt is further stored in association with the sales price,
The purchase information utilization system according to claim 1. Based on whether the receipt notation name analyzed by the analysis unit and the product code associated with the receipt information storage unit match the product code received by the reception unit, the consumer actually The purchase information utilization system according to any one of claims 1 to 4, further comprising a determination unit that verifies whether the purchase has been made. A computer with a storage device,
Receiving, from the consumer terminal, information on the receipt and a product code for identifying the product, which is registered in association with a management name that is a name for managing the product on the product database;
Analyzing the information related to the receipt, extracting the notation name that is the name of the product described in the receipt, and corresponding to the extracted notation name based on the extracted notation name and the product code received from the terminal. Identifying the management name to be performed;
Storing the extracted notation name, the specified management name and the product code associated with the product database in the storage device,
Perform purchasing information utilization method. A computer with a storage device,
Means for receiving, from a consumer terminal, information on a receipt and a product code for identifying a product registered in association with a management name which is a name for managing the product on a product database.
Analyzing the information on the receipt, extracting the notation name which is the name of the product described on the receipt, and corresponding to the extracted notation name based on the extracted notation name and the product code received from the terminal. Means for specifying the management name, and means for storing the extracted notation name, the specified management name and the product code associated with the product database in the storage device in association with each other,
A program to function as