JP2002260103A - Sales time information management system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To judge value standard numerical value of individual customer from purchased commodities using a POS register at a retail store and provide it. SOLUTION: In this sales time information management system provided with the POS register, commodity codes and a customer hobby taste value are stored in a commodity table 111, an operation part 13 inserts the customer hobby taste value stringed to the commodity codes into a customer hobby taste value in customer data base 114 when settlement using the POS register is performed, and an output part 14 gives an instruction for printing to a printing part 24 of the POS register 20.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a point-of-sale information management system and, more particularly, to a technique for determining a value standard value of a customer from purchased goods.

[0002]

2. Description of the Related Art Conventionally, a promotional message specific to a product is printed on a receipt in accordance with a purchased product, thereby improving the advertising effect and enabling a customer to obtain desired product-specific information when purchasing the product. A time information management system existed.

For example, in the technique described in Japanese Patent Application Laid-Open Publication No. 2000-235668, a technique is proposed in which a single or a plurality of prints of promotional messages specific to various products are associated with priorities.

[0004] Further, a system for determining a customer's tastes and preferences from the purchase history of online shopping, generating a customer-specific My Page of a website, and posting product information in accordance with the tastes and preferences of each customer is disclosed in US Broad. CRM systems such as Vision are known.

[0005]

In the conventional method for receipts, since a promotion message for a product is fixed, when a plurality of products are purchased, their publication priority is determined only as set in advance. It was uncertain that the customer's value standard would be reflected.

[0006] Further, the conventional CRM system includes a purchase history of a real store and a customer ID on a computer network.
Since there was no mechanism to link customer information, it was only possible to provide customized information online according to the purchase history of online shopping, or to mail a direct mail according to the customer's hobbies and preferences according to the purchase history accumulated at real stores. Did not.

Further, the judgment items used in the analysis of hobbies and preferences are dislikes such as keywords, genres, items, themes, titles, styles, images, colors, etc., and are merely superficial feelings. It changed easily and did not essentially and universally capture the value standard of customers.

SUMMARY OF THE INVENTION The present invention has been made to solve these drawbacks. In a retail store, a POS register is used to determine the essential and universal value standard of each customer from a purchased product. URL for posting text information and related information that matches the customer's value criteria
The purpose is to realize the provision of information corresponding to the essential and universal value standard of customers and to strengthen the customer enclosure.

[0009]

In order to achieve the above object, the invention of claim 1 is a point-of-sale information management system connected to a server, a client, and a network connecting the server and the client. Receiving means for acquiring point-of-sale information, recording means for storing the acquired point-of-sale information for each customer settled by one POS register operation performed by the computer, And a calculating means for determining a customer-side value reference value as a source of hobby preference determination for each customer, and a providing means for providing the determined customer-side value reference value.

[0010] Here, the client is a computer connected by a telephone line, a dedicated line or wirelessly, or a mobile phone (browser phone), a two-way digital television, a PDA.
(Portable information terminal) or another network connection terminal, and the network includes a connection network of the Internet, an intranet, an extranet, a LAN, a VPN, and a WAN.

The POS register is a mechanical device for processing and registering payment information relating to a commercial transaction installed in a real store that sells goods or services, and has a function of acquiring payment data at the point of sale. The point of sale information includes part or all of a cash register number, a transaction code, a sales date, a product code, a price, a quantity, and the like.

[0012] Further, the value standard value is a numerical value that represents a fundamental and fundamental value standard that does not easily change due to fashion and environmental changes that are the basis of product selection decisions.
It is not a superficial sensation such as the likes and dislikes of keywords, genres, titles, items, themes, titles, styles, images, colors, and the like recalled by individual customers. Furthermore, since the trend of the environment and the change of the environment act on the value standard value that the individual universally holds, a superficial sensation such as likes and dislikes is generated, so it can be said that this is a source of determining hobbies and preferences. In addition, it is a necessary and sufficient minimum sensitivity basic scale that can comprehensively grasp individuals who have all value standards in a specific field, and if this is used, all people's hobbies and tastes are positioned without bias as relative numerical values It has the property of being able to.

[0013] Specifically, although the name is not generally defined, when the value standard is in the fashion field, a mind value that relatively represents an age sensation in product selection and a novel directivity in product selection. , And a grade value that relatively represents an economic sensation in product selection.

[0014] When the target of the value criterion is a fresh food field, a processing degree value that relatively represents the degree of cooking in selecting a product, a seasonal degree value that relatively represents a sense of the season in selecting a product, and a commitment in selecting a product. It consists of a combination of sensory elements called price values that relatively represent a sense of price balance.

[0015] According to these aspects, an essential and universal customer value standard that does not easily change from a customer's purchasing behavior at a real store to a superficial feeling and easily due to a trend or a change in environment. Views can be managed on a computer and provided on a case-by-case basis.

According to a second aspect of the present invention, in the point-of-sale information management system according to the first aspect, the receiving means additionally acquires a customer ID, and the recording means collectively acquires the customer ID and the customer ID. The purchase history is stored in association with the purchase history, and the calculating means calculates the customer ID and the purchase history of the customer based on the stored customer ID.
It is characterized in that a customer-side value reference value as a source of hobby preference determination is determined for each customer, and the providing means is configured to provide the determined customer-side value reference value.

Here, the customer ID is a credit card,
Point cards, debit cards, prepaid cards,
Personal authentication stored in mobile devices such as mobile phones and personal digital assistants even with numbers such as savings cards, mileage cards, membership cards, identification cards, social insurance cards, basic resident register IC cards, driver's licenses, etc. It may be an ID or a user ID required for personal authentication of a website.

The method of obtaining the key can be performed by a key input operation of a POS register, a magnetic reading of a card, a bar code reading by a bar code reader, a non-contact IC card system, or the like. The use of wireless communication using a mobile phone or a portable information terminal is also a part of the present invention.

According to these aspects, it is possible to specify a customer who performs a purchasing action, accumulate the purchase history of each customer in association with a customer ID, and, if necessary, determine a hobby / preference for each customer. The value reference value can be determined, managed by a computer, and provided according to the situation.

According to a third aspect of the present invention, in the point-of-sale information management system according to the first or second aspect, the receiving means further comprises: a URL for providing text information and / or related information on the Internet; The information side value reference value, which is the root of the hobbies and preferences of the viewer target assumed for each content, is acquired in association with the information value, and the recording means collectively obtains the acquired text information and / or related information on the Internet. URL that provides the information to be provided, and the information-side value reference value that is the root of the hobbies and preferences of the viewer target assumed for each information content are stored in association with each other. By matching the value criterion value with the information value criterion value, one or more text information and / or URL corresponding to the value criterion of each customer Extracted, the providing means, extracted the response to a standard of value individual customers have one or more text information and or URL, and characterized in that it is configured to provide to the individual customer.

Here, the URL that provides text information and / or related information on the Internet refers to a text of an advertisement that leads to sales promotion of goods and services and / or a web page that provides related information on the Internet. It is desirable to be a URL. In addition, the information-side value criterion value, which is the source of the hobbies and preferences of the viewer target assumed for each information content, is a fundamental and underlying value criterion that represents the value criterion of the prospective customers who purchase the product or service. It is a numerical value representing the view and uses the same scale as the customer-side value reference numerical value.

The matching between the customer-side value reference value and the information-side value reference value is, for example, in fashion, the customer side mind value and the information side mind value, the customer side taste value and the information side taste value, and the customer side grade value. And the information-side grade value, respectively, and refers to the work of extracting those with little difference.

According to these aspects, the URL of a web page that provides text information and / or related information on the Internet that leads to sales promotion of goods and services
Can be individually provided to each customer in accordance with the fundamental and fundamental value standards that are the basis of the customer's hobby and preference determination.

According to a fourth aspect of the present invention, in the point-of-sale information management system according to any one of the first to third aspects,
When there are a plurality of pieces of text information and / or URLs corresponding to the extracted value criteria of the individual customers, the calculating means rearranges them in the order of the matching rate of the matching results, and the providing means sorts them in the order of the matching rates of the matching results The plurality of text information and / or URLs obtained as described above are provided to all or a predetermined number of higher-ordered URLs to the individual customers.

Here, the order of the matching rate of the matching result is as follows.
In the order of the customer-side value reference value and the information-side value reference value, for example, in the case of fashion, for example, in the case of fashion, the customer side mind value and the information side mind value, the customer side taste value and the information side taste value, and the customer side grade value And the information grade value,
Are compared, and the differences are summed up and arranged in ascending order.

Also, the method of providing a plurality of pieces of text information and / or URLs rearranged in the order of matching may be arranged vertically, horizontally, or temporally first in descending order of matching rate.
Even if it is shown in a ranking, even if it is displayed in a large size so as to draw attention from the one with the highest matching rate instead of being arranged in a fixed manner, and it is arranged in the place where it is noticeable, it is a part of the present invention. Further, the upper predetermined number may be specified on the server side, specified by the customer side, or may be based on physical restrictions according to a provided tool.

According to these aspects, the text information of the advertisement which leads to the promotion of the product or the service and / or the URL of the web page which provides the related information on the Internet can be used as the basis for determining the hobby and preference of the customer.
According to the underlying value standard, it can be provided by rearranging from the one with the highest matching rate so as to draw attention.

According to a fifth aspect of the present invention, in the point-of-sale information management system according to the fourth aspect, the providing means includes a PO
For the printing unit of the S register, the plurality of pieces of text information and / or U
It is characterized in that receipt printing is instructed for all or a predetermined number of RLs.

Here, the printing part of the POS register is the PO
When the S register issues a receipt, this means means for printing on receipt paper by ink printing. Although the printing place is arbitrary, the printing place may be after the store name logo, in the text, or in the margin below the receipt.

According to these aspects, the text information of the advertisement and the URL of the web page that provides the relevant information on the Internet that lead to the promotion of the product or the service can be converted into the fundamental and underlying information that is the basis of the customer's hobby and preference determination. According to a typical value criterion, after sorting in order from the one with the highest matching rate to draw attention, the predetermined number can be printed on the receipt handed to the customer.

According to a sixth aspect of the present invention, in the point-of-sale information management system according to the fourth or fifth aspect, the arithmetic means includes a specific customer ID stored in a database storing the customer ID.
D, and the providing unit extracts the plurality of pieces of text information and / or U
The customer ID extracted from all or the upper predetermined number of RLs
The website is configured to be posted on the customer-specific My Page of the website.

Here, the “my page of the website” refers to a dedicated web page generated for each user who can log in after performing personal authentication by inputting a user ID and a password in the website provided by the server. .

According to these aspects, the text information of an advertisement leading to the promotion of a product or service and / or the URL of a web page that provides related information on the Internet can be used as the basis for determining the taste and taste of a customer. According to a typical value criterion, after sorting the items with the highest matching rate so as to draw attention, the predetermined number can be posted on the customer-specific My Page.

According to a seventh aspect of the present invention, in the point-of-sale information management system according to any one of the fourth to sixth aspects, the receiving means additionally acquires a customer mail address, and the recording means further comprises: In addition, the customer email address is stored, and the calculating means extracts a specific customer email address from the database storing the email address,
The providing means is configured to deliver all or a predetermined number of the plurality of text information and / or URLs sorted in the order of the matching rate of the matching result to the extracted customer mail address. And

Here, the mail address is not limited to the mail address set in the personal computer, but may be set in a network-compatible mobile phone, PHS (browser phone), personal digital assistant (PDA), L-mode or interactive digital television. Including your email address.

According to these aspects, the textual information of the advertisement and the URL of the web page that provides the relevant information on the Internet, which lead to the promotion of the product or the service, can be used as the basis for determining the taste and preference of the customer. According to the global standard of values and sort them out from those with the highest matching rate to attract attention, and then a predetermined number of personal computers, internet-compatible mobile phones, PHS (browser phones), and personal digital assistants (PDAs) , L mode, or a mail address set in the interactive digital television.

According to an eighth aspect of the present invention, in the point-of-sale information management system according to any one of the second to seventh aspects, the receiving means additionally acquires customer personal information,
The recording means also stores the personal information, the calculating means performs data analysis using a database storing the personal information and the purchase history, and the providing means provides the data analysis result. It is characterized by having been constituted as follows.

Here, customer personal information is demographic data, psychographic data, experience history, etc. for each product purchaser, such as name, address, contact information, date of birth, sex, family structure, occupation, and annual income. , Hobbies, preferences, purchase histories, and the like. The acquisition method is free.However, it is possible to input a question at the time of purchase or answer to a questionnaire survey, to fill out an application form when joining a member, or to receive data registered as a member on the website. Even if it is obtained from a separately registered database, it is also a part of the present invention.

The method of data analysis is free, but multivariate analysis, multidimensional analysis, drilldown, dice analysis, data mining, cluster analysis, class analysis, Correlation analysis or time series analysis may be used. Furthermore, attaching the comment of the analyst to the information of the data analysis and outputting and providing the information of the data analysis by a printer or the like are also part of the present invention.

According to these modes, the correlation between the purchase history, the customer-side value reference numerical value, and the personal attribute is analyzed,
Manage as marketing data on a computer,
Analysis results can be provided depending on the situation.

According to a ninth aspect of the present invention, in the point-of-sale information management system according to any one of the second to eighth aspects, the receiving means additionally acquires a customer's website access history, and The recording means also stores the website access history, the calculating means calculates a customer-side value standard value based on the website access history, and the providing means calculates the customer-side value standard calculated. It is characterized by providing a numerical value.

Here, the method of calculating the customer-side value standard value based on the website access history is free. However, the information value of the information posted on one web page is unified, The customer side value reference value may be calculated by recording which web page each customer has accessed and averaging the variation of the information value value reference value associated with the browsed web page.

According to these modes, even for a customer who has a small purchase history or a customer who accidentally purchases a product different from his / her own customer's value standard value due to a present or the like, the accurate customer side value standard value is linked. Can be attached.

According to a tenth aspect of the present invention, in the point-of-sale information management system according to any one of the second to ninth aspects, the receiving means additionally obtains a questionnaire response result to the customer and records the result. The means also saves the questionnaire response result, the calculation means calculates a customer-side value reference value based on the questionnaire response result, and the providing means provides the calculated customer-side value reference value It is characterized by having been constituted so that.

Although the content of the questionnaire is free for each person,
It may be one that freely describes a favorite brand, artist, talent, shop, subscribed magazine, or the like, one that is selected from several candidates, or various attitude surveys. You can use any method, but whether you fill out the questionnaire column on the website or respond to e-mail, collect the questionnaire distributed by mail at stores or by mail. , Machine reading or manual input are also part of the present invention.

According to these modes, an accurate customer-side value reference value can be linked to a customer who has a small purchase history or a customer who accidentally purchased a product different from the customer-side value reference value for a gift. In addition to being able to attach
Even for a customer who does not respond even if information corresponding to the value standard of each customer is provided, it is possible to reconfirm whether the associated customer-side value standard value is correct.

The point-of-sale information management method according to the eleventh to twentieth aspects captures the invention according to the first to tenth aspects from the viewpoint of a method.

The point-of-sale information management program according to the twenty-first aspect captures the invention according to the first to tenth aspects from the viewpoint of a program.

The point-of-sale information management system according to claims 22 to 27 is an invention which is a basis for claiming the priority of the inventions according to claims 1 to 21, and is provided with a POS register for achieving the above object. In the point-of-sale information management system provided, a function for determining customer-side numerical values indicating hobbies and tastes from purchased products, and a URL for providing text information and respective information on the Internet, a viewer target assumed for each information content By expressing the hobbies and preferences as information-side numerical values, and by linking and storing the functions, by matching the customer-side numerical values and the information-side numerical values,
A function of printing one or a plurality of text information and a URL corresponding to the taste and taste of each customer on a receipt.

According to these aspects, it is possible to cope with the taste and taste, which is an essential and universal view of the value of the customer, which is not overly perceptive to the superficial feeling of the customer, does not easily change due to a trend or a change in environment. By providing information, it can be expected to greatly enhance customer retention.

[0051]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Embodiments of the present invention (hereinafter referred to as "embodiments") will be specifically described with reference to the drawings. Note that this embodiment is typically realized by controlling a computer with software. The software in this case realizes the operation and effect of the present invention by physically utilizing the hardware of the computer, and the conventional technology is applied to the common parts with the conventional technology.

However, in this case, the types and configurations of hardware and software, the range of processing by software, and the like can be variously changed. For example, a hard disk drive, a disk pack,
A recording medium such as a D-ROM alone is one embodiment of the present invention. In addition, the server in the text not only indicates a single computer, but also includes a network system including a plurality of computer groups. For this reason, in the following description,
Virtual circuit blocks that realize the functions of the present invention and the embodiments are used.

[1. The present embodiment relates to an information processing apparatus for managing point-of-sale information on an online network composed of a computer and a POS register, and an information processing method executed by the information processing apparatus. It can also be grasped as a recording medium on which processing software is recorded.

FIG. 1 is a block diagram showing the configuration of the present embodiment. As shown in FIG. 1, an "information processing apparatus 10", which is a server in the present embodiment, has an "Internet i" and an "online network". N ". One or more “POS registers 20” are connected to the “information processing device 10” through the “online network N”.

Further, the customer accesses the "information processing apparatus 10" through the "connection terminal 30" and the "Internet i", which are a specified or unspecified number of clients. Note that each client is not limited to a personal computer (PC), but may be a digital television, a mobile phone (browser phone), a personal digital assistant (PDA), or the like.

Such an external access is made by a web browser, the HTTP protocol, HDP, WSP / W
In the case of TP or a method according to these, the “information processing device 10”
1 ”is provided.

This "website W1" is composed of "login top page P10" and "customer 1 my page P101".
"Customer 2 My Page P102" ... "Customer n My Page P10n""Questionnaire Implementation Page P20""Product Search Page P30""Product 1 Display Page P301""Product 2 Display Page P302" ... "Product n Display" Page P3
0n ".

The "information processing device 10" for providing such a "web site W1" includes a "storage device 11",
An “information receiving unit 12”, an “calculating unit 13”, an “output unit 14”, and a “distributing unit 15” are provided. Also, "POS register 2
“0” indicates “reading unit 21”, “operation unit 22”, “display unit 2”
3 "and" printing unit 24 ".

The "storage device 11" is a recording means such as a hard disk drive for storing information to be provided in the "POS register 20", and includes a "product table 111", a "transaction database 112", a "hobby". It includes a preference value table 113, a "customer database 114", and other data.

The "information receiving unit 12" is set to "POS register 2".
It is a receiving means for storing data input by the "reading unit 21" and the "operation unit 22" of "0" in a predetermined database.

The "calculating unit 13" is a calculating means for searching each database, extracting data matching the conditions, and performing a calculation.

The "output unit 14" is a providing means for outputting each data to the "display unit 23" and the "print unit 24" of the "POS register 20".
Is a providing means for distributing each piece of information to an e-mail and / or a web page (my page).

The “product code 111”, “price 1112”, “customer hobby / preference value 111” are stored in the “product table 111”.
3 ”is set. (Fig. 3)

The “transaction database 112” contains “transaction code 1121”, “date 1122”, and “product code 112”.
3, "Price 1124""Quantity1125""Customer ID 11"
26, "customer hobby preference value 1127", "user 1128"
Is stored.

The “hobby preference value table 113” includes “information hobby preference value 1131”, which is an information-side value reference numerical value that is a root of a hobby preference determination of a viewer target assumed for each product information content, and -"Text information 1132" related to product n, "Product 1 display page P301"-
“URL113” which is an information position display by a notation method for specifying an information position of a “product n display page P30n” page
3 "and" Summary 1134 ", which is an explanatory summary thereof.

In the “customer database 114”, “customer ID 1141”, “customer hobby / preference value 1142” as a customer-side value reference numerical value, “personal information 1143”, “customer address 1144” as a customer mail address, and “mail” “Possibility 1145” and “access history 1145” are stored.

[Operation] In this embodiment, assuming a point-of-sale information management system in the fashion section, hobby and preference values such as a mind value, a taste value, and a grade value are used as value reference values on the customer side and the information side. These are all represented by numerical values evaluated relative to each other on a five-point scale.
(See Fig. 5) Example) "Hobby preference value" (3, 4, 2) = "Mind value": 3 (carrier) "Taste value": 4 (modern) "Grade value": 2 (economy)

The mind value is 1 = junior, 2 = young, 3 = career, 4 = missy mrs, 5 = senior machia, and the taste value is 1 = conservative, 2 = traditional, 3 = casual, 4 = modern, 5 = Aggressive and grade values are named 1 = bottom, 2 = economy, 3 = middle, 4 = high grade, 5 = upper class.

The "match rate" of the "hobby preference value" is represented by a difference between the numerical values, and the smaller the difference, the higher the "match rate". Example) "Customer hobby preference value" = (3,
4,2), "information hobby preference value" = (5,2,3)

The settlement is usually started by inputting the bar code read by the "reading unit 21" of the "POS register 20" and the number of items by operating the "operation unit 22". Here, FIG. 4 is a flowchart showing a processing procedure from reception of a cash register input to updating of a hobby / preference.

Here, predetermined data are registered in the “commodity table 111” and the “hobby / preference table 113”, and the “customer database 114” has a “questionnaire execution page P20” (see FIG. 6). In "Connected terminal 3
It is assumed that the customer data input from “0” is received and accumulated by the “information receiving unit 12”.

That is, when an input from the "POS register 20" is received (step 1), the "information receiving section 12"
Is the new "Transaction Code 1" in the "Transaction Database 112".
121 ”and“ date 112 ”which is point-of-sale information.
2 ”,“ Product code 1123 ”,“ Quantity 1125 ”, and if the customer can be specified by card payment or the like,“ Customer ID 112
6) and the corresponding data is stored in the “user 1128” column.

The “calculating unit 13” is provided with “commodity code 112”.
The "product table 111" is searched based on "1" (step 2), and "price 1112""customer hobby preference value 1113" is retrieved.
Is extracted and the “price 11” in the “transaction database 112” is extracted.
The corresponding data is stored in the “24” and “customer hobby / preference values 1127” columns, and used as purchase history data of the customer (step 3).

The "calculation unit 13" confirms that the customer hobby / preference value is set in either the product group input by the POS register operation or the "customer database 114" (step 4), and determines which product If no customer interest / preference value is set, text information set in advance,
Extract the URL and summary (step 5).

When a plurality of products are input in one POS register operation, and / or when the "customer database 11
If there is a past purchase history in “4,
"3" replaces "transaction database 112" with "customer ID 112".
6 ”and“ user 1128 ”(step 6) to extract the hobby preference value for the product used by the user, and when there are a plurality of customer hobby preference data, the customer hobby preference value which is an average of the data. Then, the “customer hobby / taste value 1142” of the “customer database 114” is updated, and if there is no data to be updated, the numerical value at the time of the questionnaire determination is left unchanged (step 7). If necessary, select "Output 1
No. 4) can instruct the "printing unit 24" or the like of the "POS register 20" to print the "customer hobby preference value 1142".

Next, the "calculating unit 13" refers to the "hobby preference value table 113" and matches the stored "customer preference value 1142" with the "information hobby preference value 1131" (step 8). , "Text information 1132", "URL 1133", "summary 113"
"4" is extracted and sorted in the order of the matching rate (step 9). From "price 1124" and "quantity 1125" stored in "transaction database 112", the total
Calculate the consumption tax and the total amount received.

The value of the total received amount is “POS register 2
0 is displayed by the “display unit 23” of “operation unit 2”.
When the deposit amount is input by "2", "output unit 14"
Instructs the "printing unit 24" of the "POS register 20" to print data, and the upper predetermined number of the extracted text information, URL, and summary together with the deposit amount and change amount are displayed in the "printing unit 24". Is printed on the receipt.

Further, when the customer enters “Customer I”
When "customer x my page P00x" is accessed from "login top page P10" of "website W1" using "D1141" and a predetermined password, "providing unit 1
“5” indicates the extracted predetermined number of the text information, the URL, and the summary from “Customer ID 1141” in “Customer x My Page P00x” of the customer, and desires to distribute an e-mail to “Mail availability 1145”. Is set, the “customer database 114” is changed to the “customer ID 114”.
The search is performed using “1”, and the electronic mail of the information is delivered to “customer address 1144” (step 10).

According to these modes, the customer can use the text information U
RLs and summaries can be received in the order of match in the form of a predetermined number of higher ranks, receipt printing, my page, and e-mail.

Here, when the visit frequency of the customer is low, the “customer hobby preference value 1142” can be calculated from the customer's website access history (step 1).
1).

The “calculating unit 13” calculates the “customer ID 1141”
The “access history 1146” of the “customer database 114” is searched based on the URL, the URL accessed by the customer during a predetermined period is extracted, and the corresponding “information hobby preference value 1131” is extracted from the “hobby preference table 113”. Then, the average value is calculated and set as a new “customer hobby preference value 1142” (step 12).

According to these modes, the purchase history is stored in the “transaction database 112”, the personal information is stored in the “customer database 114”, and the “customer hobby / preference value 114” is further stored.
2 "is constantly updated, and data analysis useful for marketing can be performed using these databases.

The present invention is not limited to the above embodiment, but includes the following embodiments. For example, the types of HTML and the like that compose a website or a web page are free.
Pact-HTML, WML, HDML, XML, MM
It is also possible to use L or another description language.

Alternatively, the URL (Uniform) to be printed is
m Resource Locator is not only intended for browsing websites with a personal computer, but also on a network system that can send and receive electronic data in both directions, such as a personal computer and a digital television, a mobile phone, or other Internet-connected terminal services similar to the Internet. It is also possible to use an information position display by a notation method for designating an information position according to the URL of the above.

Further, the method for obtaining personal information in the present embodiment is an example in which a customer inputs a questionnaire on a website. It may be diverted as data.

Further, in this embodiment, the merchandise handled by the store in the present embodiment is assumed to be a fashion-related item, and as a value reference value, a mind value of a hobby preference value, a taste value grade value,
We used a combination of sensuous elements, but assuming fresh food products, processing degree value, seasonal degree value, price degree degree value,
The use of a combination of sensory elements is also part of the present invention.

[0087]

As described above, according to the present invention, at a retail store, a customer's value standard value can be determined from a purchased product using a POS register, and the matched text information and URL are printed on a receipt. By
Since the provision of information corresponding to the customer's value standard is realized, it is expected that the customer will be greatly enhanced.

[Brief description of the drawings]

FIG. 1 is a functional block diagram showing a configuration of an embodiment of the present invention.

FIG. 2 is a conceptual diagram illustrating a configuration of a receipt according to the embodiment of the present invention.

FIG. 3 is a diagram showing a “product table 11” according to the embodiment of the present invention.
1 is a conceptual diagram showing the structure of a “transaction database 112”, a “hobby and preference table 113”, and a “customer database 114”.

FIG. 4 is a flowchart showing a processing procedure from reception of a cash register input to updating of a hobby preference value in the embodiment of the present invention.

FIG. 5 is a conceptual diagram showing a configuration of a hobby preference value (for fashion) which is a value reference value in the embodiment of the present invention.

FIG. 6 is a conceptual diagram showing a configuration of a “questionnaire implementation page P20” in the embodiment of the present invention.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 10 ... Information processing apparatus 11 ... Storage device 12 ... Information receiving part 13 ... Operation part 14 ... Output part 15 ... Distribution part 20 ... POS register 21 ... Reading part 22 ... Operation part 23 ... Display part 24 ... Printing part 111 ... Product table 112: transaction database 113: hobby / preference value table 114: customer database 30: connection terminal used by the customer (computer or digital TV as a client, mobile phone (browser phone), personal digital assistant (PDA), etc.) i: Internet N: online Network P10 ... Login top page P101 ... Customer 1 my page P102 ... Customer 2 my page P10n ... Customer n my page P20 ... Survey execution page P30 ... Product search page P301 ... Product 1 introduction page P302 ... Product 2 introduction page・ ・ P30n: quotient n introduction page W1 ... web site

Claims (27)

[Claims] 1. A point-of-sale information management system connected to a server, a client, and a network connecting the server and the client, wherein each computer is settled by one POS register operation by a computer. Receiving means for acquiring point-of-sale information, recording means for storing the acquired point-of-sale information, and calculation for determining a customer-side value reference value serving as a source of hobby preference determination for each customer from the stored point-of-sale information. Means and a providing means for providing the determined customer-side value reference numerical value. 2. The receiving means further acquires a customer ID, the recording means associates and stores the customer ID and the purchase history of the customer, and the calculating means further stores the customer ID. And from the purchase history of the customer, determine a customer-side reference value that is a source of hobby and preference determination for each customer, and the providing unit is configured to provide the determined customer-side value reference value. The point-of-sale information management system according to claim 1, wherein: 3. A URL providing text information and / or related information on the Internet.
And an information-side value reference numerical value that is a source of a hobby / preference determination of a viewer target assumed for each of the information contents, which is obtained by associating the text information and / or the obtained text information and / or A URL that provides related information on the Internet and an information-side value reference value that is assumed to be a source of hobbies and preferences of a viewer target assumed for each information content are stored in association with each other. By matching the customer-side value criterion value with the information-side value criterion value, one or more pieces of text information and / or URLs corresponding to each customer's value criterion are extracted. A service characterized by providing one or more text information and / or URLs corresponding to each customer's value criteria to the respective customer. Point of sale system according to claim 1 or 2. 4. When there are a plurality of text information and / or URLs corresponding to the extracted value criteria of the individual customer, the calculating means sorts them in the order of the matching rate of the matching results. 4. The system according to claim 1, wherein all or a predetermined number of the plurality of text information and / or URLs rearranged in the order of the matching rate are provided to the individual customers. Point of sale information management system described in. 5. The printing apparatus according to claim 1, wherein the providing unit instructs a printing unit of the POS register to print a receipt for all or a predetermined number of the URLs of the plurality of pieces of text information and / or URLs rearranged in the order of the matching rate of the matching result. 5. The point-of-sale information management system according to claim 4, wherein the system is configured to perform the processing. 6. The computing means extracts a specific customer ID from a database storing customer IDs, and the providing means determines all of the plurality of text information and / or URLs sorted in the order of the matching rate of the matching result. 6. The point-of-sale information management system according to claim 4, wherein the predetermined predetermined number is placed on the customer-specific my page of the website based on the extracted customer ID. . 7. The receiving means collectively acquires a customer mail address, the recording means also stores the customer mail address, and the calculating means stores a specific customer mail address from a database storing the mail address. An address is extracted, and the providing unit is configured to distribute all or a predetermined number of the plurality of text information and / or URLs sorted in the order of the matching rate of the matching result to the extracted customer mail address. The point-of-sale information management system according to any one of claims 4 to 6, wherein: 8. The receiving means also acquires customer personal information, and the recording means also stores the personal information,
The method according to claim 2, wherein the calculation unit performs data analysis using a database storing personal information and the purchase history, and the providing unit is configured to provide the data analysis result. 7. The point-of-sale information management system described in any one of the above items 7. 9. The receiving means further acquires a website access history of the customer, the recording means also saves the website access history, and the calculating means,
9. The method according to claim 2, wherein a customer-side reference value is calculated based on the website access history, and the providing unit is configured to provide the calculated customer-side reference value. The point-of-sale information management system described in any one of the above. 10. The receiving means also acquires a questionnaire response result to the customer, the recording means also saves the questionnaire response result, and the calculating means, based on the questionnaire response result, The sales according to any one of claims 2 to 9, wherein a side value reference value is calculated, and the providing unit is configured to provide the calculated customer side value reference value. Point-in-time information management system. 11. In a point-of-sale information management system connected to a server, a client and a network connecting the server and the client, a computer executes a point-of-sale for each customer settled by one POS register operation. A receiving process for acquiring information, a recording process for storing the obtained point-of-sale information, and an arithmetic process for determining a customer-side value reference value serving as a source of hobby preference determination for each customer from the stored point-of-sale information. A point-of-sale information management method, which comprises providing the determined customer-side value reference numerical value. 12. The receiving process further acquires a customer ID, the recording process associates and stores the customer ID and the purchase history of the customer, and the calculation process includes the stored customer ID. And a purchase history of the customer, determining a customer-side value reference value as a source of hobby and preference determination for each customer, and the providing process provides the determined customer-side value reference value. Item 11. The point-of-sale information management method according to item 11. 13. The UR for providing text information and / or related information on the Internet.
L and an information-side value reference value that is a source of hobbies and preferences of a viewer target assumed for each of the information contents is acquired in association with each other, and the recording process is performed together with the acquired text information and the acquired text information. Alternatively, a URL that provides related information on the Internet and an information-side value reference value that is a source of hobbies and preferences of a viewer target assumed for each information content are stored in association with each other. At the same time, by matching the customer-side value criterion value and the information-side value criterion value, one or a plurality of text information and / or URLs corresponding to the value criterion of each customer are extracted, and the providing process 12. The system according to claim 11, wherein one or more text information and / or URLs corresponding to the value standard of the individual customer are provided to the individual customer. Point-of-sale information management method according to. 14. When there are a plurality of text information and / or URLs corresponding to the extracted value criteria of the individual customer, the arithmetic processing is arranged in the order of the matching rate of the matching result. The point of sale according to any one of claims 11 to 13, wherein all or a predetermined number of the plurality of text information and / or URLs sorted in the order of the matching rate are provided to the individual customers. Information management method. 15. The providing process instructs a printing unit of a POS register to print a receipt for all or a predetermined number of URLs of the plurality of pieces of text information and / or URLs rearranged in the order of matching rate of matching results. The point-of-sale information management method according to claim 14, wherein the method is performed. 16. The arithmetic processing includes extracting a specific customer ID from a database storing customer IDs, and the providing processing includes executing all of the plurality of text information and / or URLs sorted in the order of the matching rate of the matching result. 16. The point-of-sale information management method according to claim 14, wherein a predetermined number of higher ranks is posted on the customer-specific my page of the website based on the extracted customer ID. 17. The receiving process also acquires a customer mail address, the recording process also saves the customer email address, and the calculation process reads a specific customer email from a database storing the email address. Extracting the address, and providing the plurality of pieces of text information and / or URLs sorted in the order of the matching rate of the matching result;
15. The method according to claim 14, further comprising: distributing all or a predetermined number of items to the extracted customer mail address.
6. The point-of-sale information management method according to any one of 6. 18. The receiving process collects customer personal information, the recording process stores the personal information, and the calculating process uses a database storing the personal information and the purchase history. 18. The point-of-sale information management method according to claim 12, wherein the data analysis is performed, and the providing process provides the data analysis result. 19. The receiving process also acquires a website access history of the customer, the recording process also saves the website access history, and the calculation process is based on the website access history. 19. The point-of-sale information according to any one of claims 12 to 18, wherein a customer-side value reference value is calculated, and the providing process provides the calculated customer-side value reference value. Management method. 20. The receiving process also acquires a questionnaire response result for the customer, the recording process also saves the questionnaire response result, and the calculation process performs a customer response based on the questionnaire response result. 20. The point-of-sale information management method according to claim 12, wherein a side value reference value is calculated, and the providing process provides the calculated customer side value reference value. 21. A point-of-sale information management program for performing the processing of the point-of-sale information management system according to claim 1. 22. A function for judging a customer-side numerical value indicating a hobby / taste from a purchased product for each customer settled by one register operation, and a text information and a URL for providing information on the Internet for each information content. Expressing the hobbies and preferences of the assumed viewer target as information-side numerical values, by linking and storing the functions, and matching the customer-side numerical values and the information-side numerical values, singular or corresponding to individual customer's hobby preferences A function of printing a plurality of pieces of text information and a URL on a receipt.
A point-of-sale information management system having an OS register. 23. A function for judging a customer-side numerical value indicating a hobby / taste from a purchased product for each customer settled by one register operation, a personal computer, a digital television, and a mobile network connection terminal service conforming to text information and the Internet. On a network system that can send and receive electronic data bi-directionally, the information position display using a notation method that specifies the information position conforming to the URL that provides the information is performed. By specifying the value as a numerical value and storing it in a linked manner, and by matching the numerical value on the customer side with the numerical value on the information side, one or a plurality of text information corresponding to the taste and taste of each customer and an information position according to the URL are designated. With the function of printing the information position display on the receipt by the notation method Point of sale system provided with the POS register, wherein the door. 24. The point-of-sale information management system according to claim 22, wherein the following requirements are satisfied. (A) A function is provided for identifying and recording a purchased product settled by one cash register operation, either for the customer himself or for the transfer to another person. (B) It has a function of extracting only the product for the customer himself / herself from the purchased products to be settled by one cash register operation, and determining a customer-side numerical value representing a hobby / taste. 25. The point-of-sale information management system according to claim 22, wherein the following requirements are satisfied. (A) When it is difficult to determine a customer-side numerical value indicating a taste or preference from a purchased product due to the nature of the purchased product or other reasons, a notation method of specifying text information and a URL designated in advance or an information position corresponding thereto. Has the function of printing the information position display on the receipt. 26. The point-of-sale information management system according to claim 22, wherein the following requirements are satisfied. (B) In the case where it is difficult to associate information-side numerical values representing the hobbies and preferences of the viewer target due to the nature of the information stored in the information position display using a notation method that specifies a URL or an equivalent information position, or other reasons. , UR specified in advance
It has a function of printing an information position display on a receipt by a notation method of designating L or an equivalent information position. 27. The point-of-sale information management system according to claim 22, wherein the following requirements are satisfied. (B) URL linked to the numerical value on the information side that represents hobbies and preferences
Alternatively, it has a function of storing an information position display by a notation method of designating an information position corresponding thereto and a summary of the information position display by the notation method of specifying the URL or an information position equivalent thereto. (B) URL linked to the numerical value on the information side indicating the taste and taste
In addition to the function of displaying the information position by the notation method of designating the information position corresponding thereto, the URL or the summary of the information position display by the notation method of specifying the information position equivalent thereto is printed on the receipt.