JP2023015803A - Digital leaflet provision system, digital leaflet provision method, and program - Google Patents

Abstract

To provide a digital leaflet provision system, a digital leaflet provision method, and a program, capable of providing useful digital leaflets.SOLUTION: In a digital leaflet provision system in which programs or data stored in each of a server, user terminals, and store terminals are supplied via the Internet, the server 10 comprises: a plan selection unit 105 that selects a plan to be posted from a plurality of plans based on the plan priority set for each plan of a store; a digital leaflet acquisition unit 108 that acquires a digital leaflet containing product information of a product to be posted sold in the project to be posted; and digital leaflet providing means 109 of providing a digital leaflet to a user.SELECTED DRAWING: Figure 4

Description

Patent Law Article 30, Paragraph 2 application filed June 21, 2021, https://app. adjust. com/, https://app. adjust. com/q0dpul, https://apps. apple. com/, https://apps. apple. com/jp/app/%E6%A5%BD%E5%A4%A9%E3%82%B9%E3%83%BC%E3%83%91%E3%83%BC%E3%83%9D%E3 %82%A4%E3%83%B3%E3%83%88%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3/id1094170339, https // play. google. com/, https://play. google. com/store/apps/details? id=jp. co. rakuten. slide&hl=ja&gl=US, https://flyer. screen. rakuten. co. jp/, https://screen. rakuten. co. jp/, https://screen. rakuten. co. jp/digitalflyer/top/customer/

The present disclosure relates to a digital leaflet providing system, a digital leaflet providing method, and a program.

2. Description of the Related Art Conventionally, there is known a technique for providing a user with a digital leaflet containing products planned by a store. For example, Patent Literature 1 describes a technique for estimating whether or not a digital leaflet has been viewed in a destination device to which a partial image constituting a digital leaflet has been sent, and acquiring the viewing history of the digital leaflet. For example, Patent Literature 2 describes a technique for transmitting a reminder notification to a user based on a leaflet partial image selected by the user in a digital leaflet.

Japanese Patent No. 5760872 Japanese Patent No. 6421431

Among the plans of the store, there are important plans that we would like to actively post on digital leaflets, and there are also less important plans, such as posting if space is available. However, with the technologies of Patent Documents 1 and 2, important plans and less important plans are treated in the same way, so only products of less important plans for a store are posted on digital leaflets. may be For this reason, conventional techniques have not been able to provide useful digital flyers.

One of the purposes of this disclosure is to provide useful digital flyers.

The digital leaflet provision system according to the present disclosure includes plan selection means for selecting a plan to be posted from among the plurality of plans based on the plan priority set for each plan of the store, and selling with the plan to be posted and a digital leaflet providing means for providing the digital leaflet to the user.

According to the present disclosure, useful digital flyers can be provided.

It is a figure which shows an example of the whole structure of a digital flyer provision system. FIG. 10 is a diagram showing an example of screen transition in a user terminal; FIG. 10 is a diagram showing an example of screen transition in a user terminal; FIG. 4 is a functional block diagram showing an example of functions realized by the digital handbill providing system; It is a figure which shows an example of a user database. It is a figure which shows an example of a digital leaflet database. FIG. 4 is a diagram showing an example of the order of product information on a digital leaflet screen; FIG. 4 is a diagram showing an example of the order of product information on a digital leaflet screen; FIG. 4 is a diagram showing an example of the order of product information on a digital leaflet screen; FIG. 4 is a flow chart showing an example of processing executed in the digital handbill providing system; FIG. 4 is a flow chart showing an example of processing executed in the digital handbill providing system; It is a functional block diagram in a modification.

[1. Overall configuration of digital leaflet providing system]
Hereinafter, an example of an embodiment of a digital handbill providing system according to the present disclosure will be described. FIG. 1 is a diagram showing an example of the overall configuration of a digital handbill providing system. The digital handbill providing system S only needs to include at least one computer, and is not limited to the example of FIG.

Server 10 is a server computer. The server 10 includes a control section 11 , a storage section 12 and a communication section 13 . Control unit 11 includes at least one processor. The storage unit 12 includes a volatile memory such as RAM and a nonvolatile memory such as a hard disk. The communication unit 13 includes at least one of a communication interface for wired communication and a communication interface for wireless communication.

The user terminal 20 is a user's computer. For example, the user terminal 20 is a personal computer, smart phone, tablet, or wearable terminal. Physical configurations of the control unit 21, the storage unit 22, and the communication unit 23 are the same as those of the control unit 11, the storage unit 12, and the communication unit 13, respectively. The operation unit 24 is an input device such as a touch panel. The display unit 25 is a liquid crystal display or an organic EL display.

The store terminal 30 is a store computer. For example, the store terminal 30 is a personal computer, smart phone, or tablet. The physical configurations of the control unit 31, the storage unit 32, the communication unit 33, the operation unit 34, and the display unit 35 are the same as those of the control unit 11, the storage unit 12, the communication unit 13, the operation unit 24, and the display unit 25, respectively. be.

The programs or data stored in each of the server 10, the user terminal 20, and the store terminal 30 may be supplied via the Internet N. In addition, the program or data stored in the information storage medium can be read by a computer-readable information storage medium (for example, an optical disk drive or memory card slot), or an input for inputting/outputting data with an external device. It may be supplied via an output (eg a USB port).

[2. Outline of Embodiment]
In this embodiment, a case where the store is a retail store is taken as an example. Stores hold various events for the purpose of promoting sales of products. For example, a limited-time sale, an event that sells special products, or a fair that sells local specialties corresponds to planning. A store can hold a plurality of projects at the same time. The plan may be for a limited period of time, or may be for an indefinite period. The length of the period may vary from plan to plan. At least one product is sold in the offer. The user is provided with a digital leaflet containing product information on products sold under the project.

Digital flyers are flyers that are provided electronically. A digital leaflet is sometimes called an electronic leaflet. A digital flyer is a type of advertisement. A digital leaflet may include only products from a single store, or may include products from multiple stores. In the present embodiment, a case will be described in which a digital leaflet is provided using an application installed on the user terminal 20, but the medium for providing the digital leaflet is not limited to the application. Digital flyers can be provided using any medium. For example, digital flyers may be provided using a browser, email, or other message.

In this embodiment, a case will be described in which digital leaflets are provided using an application developed for viewing digital leaflets. may For example, a digital leaflet may be provided as one function of a point earning app, online shopping app, electronic payment app, travel booking app, SNS app, or message app.

The digital handbill may have the same layout as the paper handbill distributed by the store, but the digital handbill of this embodiment shall have a different layout from the paper handbill. The digital handbill of this embodiment can contain product information of products to be sold under the plan of each of a plurality of stores. In addition, product information of multiple plans of one store can be mixed. For example, a person in charge of a store operates the store terminal 30 and registers the details of the plan in the server 10 in order to provide the user with a digital leaflet. When the content of the plan is registered in the server 10, it becomes possible to provide a digital leaflet containing the product information of the product sold in this plan. The user operates the user terminal 20 to activate the application and view the digital handbill.

2 and 3 are diagrams showing an example of screen transitions in the user terminal 20. FIG. For example, when the application is started for the first time, a profile registration screen G1 for registering a user's profile is displayed on the display unit 25 . When the user inputs his or her home zip code from the input form F10 and selects the button B11, the store registration screen G2 for registering a favorite store is displayed on the display unit 25. FIG. The store registration screen G2 displays a list of stores near the address corresponding to the postal code entered by the user. The user designates a favorite store from the list of stores displayed on the store registration screen G2. Designation of a favorite store is not essential. The user can view digital leaflets without specifying a favorite store.

In this embodiment, when stores of the same company exist in multiple locations, such as chain stores, each store is treated as a separate store. For example, if there are supermarkets called "AAA store" at locations X, Y, and Z, "AAA store X store", "AAA store Y store", and "AAA store Z store" are treated as separate stores. When the user selects button B21 after selecting at least one button B20, the store indicated by this button B20 is registered as a favorite store.

When a favorite store is registered, the display unit 25 displays a digital leaflet screen G3 including a store icon I30 and product information I31. This digital leaflet screen G3 is a screen of a digital leaflet that is displayed first when the application is activated, so it corresponds to a so-called first view. The store icon I30 includes the logo or mark of the user's favorite store. The location of the store is displayed below the store icon I30. When the user adds or deletes a favorite store, the store icon I30 on the digital leaflet screen G3 is also added or deleted. The product information I31 included in the digital leaflet screen G3 also changes according to the added or deleted favorite store.

The product information I31 is information about products to be sold in a plan currently being held at a favorite store or a plan to be held in the future. For example, the product information I31 includes product images, names, descriptions, and prices. In this embodiment, the product information I31 includes a store icon indicating the store that sells the product and a favorite icon for registering the product as a favorite product. The store icon included in the product information I31 is a reduced version of the store icon I30 and has the same design as the store icon I30.

When the same product is sold at multiple stores, the store icons included in the product information I31 indicating the same product may differ from each other. For example, if the same loaf of bread is sold by both "AAA store X" and "BBB supermarket Y", even if the product information I31 for the same loaf of bread, the store icon for "AAA store X" is included. Merchandise information I31 and merchandise information I31 including the store icon of "BBB supermarket Y store" are displayed.

When the user selects a favorite icon included in the product information I31 of any product, this product is registered as a favorite product. The user can display a list of favorite products on the digital leaflet screen G3 at any timing. When the user selects the favorite icon included in the product information I31 of the favorite product again, this product is canceled from the favorite product.

When the user selects the product information I31 (parts other than the favorite icon) of an arbitrary product, the display unit 25 displays a product detail screen G4 showing the details of this product. For example, the product detail screen G4 includes the plan name, product image, product name, product price, and target period. The target period is the holding period of the project. When the user selects the favorite icon I40, the product being displayed on the product detail screen G4 is registered as a favorite product.

Moving on to FIG. 3, when the user performs a predetermined operation on the product detail screen G4, the screen returns to the digital handbill screen G3. As in the digital handbill screen G3 in FIG. 3, the color of the favorite icon included in the product information I31 changes for products registered as favorites. When the user selects the store icon I30 of an arbitrary store, the display unit 25 displays a store detail screen G5 showing the details of this store. The store details screen G5 displays a list of commodities to be sold at the store selected by the user as part of a plan currently being held or a plan to be held in the future.

When the user performs a predetermined operation on the store details screen G5, the screen returns to the digital handbill screen G3. scrolls the digital handbill screen G3, the product information I31 that could not be displayed is sequentially displayed. In the example of FIG. 3, a total of nine items of product information I31 are displayed in a 3×3 layout. When the user selects button B32, new product information I31 is displayed. By repeatedly scrolling and selecting the button B32, the user can display new product information I31 one after another. In addition, even if the button B32 is not selected, new product information I31 may be automatically displayed when scrolling is performed by a certain amount.

In this embodiment, planning priorities are set for planning of stores. When a plurality of projects are held at a store, product information I31 of products sold in a project with a high project priority is preferentially displayed on the digital handbill screen G3. Since the product information I31 of the important plan is preferentially displayed on the digital leaflet screen G3, the useful digital leaflet screen G3 can be provided. Hereinafter, the details of the digital handbill providing system S will be described.

[3. Functions realized by the digital leaflet providing system]
FIG. 4 is a functional block diagram showing an example of functions realized by the digital handbill providing system S. As shown in FIG. In this embodiment, a case where the main functions are realized by the server 10 will be described. Among the functions in FIG. 4 , the data storage unit 100 is realized mainly by the storage unit 12 . Other functions are realized mainly by the control unit 11 .

[3-1. data memory]
The data storage unit 100 stores data necessary for providing the user with the digital handbill screen G3. For example, the data storage unit 100 stores a user database DB1 and a digital handbill database DB2.

FIG. 5 is a diagram showing an example of the user database DB1. The user database DB1 is a database that stores information about users. For example, the user database DB1 stores user IDs, user names, profile information, favorite store information, favorite product information, and browsing history information. Information stored in the user database DB1 is not limited to the example shown in FIG. 5, and arbitrary information may be stored. For example, information such as the user's email address and preferences may be stored.

Profile information is information about a user's profile. For example, the profile information includes the zip code entered from the input form F10 of the profile registration screen G1. Profile information may include other information, such as the user's home address, work address, frequent areas, occupation, date of birth, gender, or hobbies. The favorite store information is information about the user's favorite store. For example, favorite store information includes store names of favorite stores. A favorite store can be identified by any information, and may be identified by information such as a store ID instead of the store name.

The favorite product information is information related to the user's favorite product. For example, the favorite product information includes the product name of the favorite product. A favorite item can be identified by any information, and may be identified by information such as a JAN code or an item ID set for each store instead of the item name. Browsing history information is information about a user's browsing history. For example, the browsing history information includes the product name of the product browsed by the user and the browsing date and time when the product was browsed. The product browsed by the user is the product whose product information I31 is displayed on the digital leaflet screen G3 or the product displayed on the product detail screen G4.

FIG. 6 is a diagram showing an example of the digital handbill database DB2. The digital leaflet database DB2 is a database that stores information on digital leaflets. For example, the digital handbill database DB2 stores company names, store names, project names, project priorities, and product names. For example, when the person in charge of the store registers the contents of the plan from the store terminal 30, a new record is created in the digital handbill database DB2, and the contents of this plan are registered. The person in charge of the store can appropriately update the contents of the registered plans. The information stored in the digital handbill database DB2 is not limited to the example shown in FIG. 6, and arbitrary information may be stored. For example, information such as the holding period of the project may be stored.

The company name is the name of the company that manages the store. A company can be identified by any information, and may be identified by information such as a company ID instead of a company name. In FIG. 6, for the sake of simplification of explanation, companies 1, 2, . This is the same for store names, project names, and product names, and they are simplified in FIG. Also, in FIG. 6, only one store name is shown for one company name, but in reality, a chain store has a plurality of store names for one company name. For example, if company 1 operates chain stores, there are multiple store names for company 1, such as store 1, 2, and so on.

The plan priority is information indicating the degree of priority of the plan. In the example of FIG. 6, the project priority indicates the priority of projects. Therefore, the lower the numerical value of the planning priority, the higher the priority. Conversely, a planning priority may be used in which the higher the numerical value, the higher the priority. The planning priority may be represented by characters such as S, A, B, . . . instead of numerical values. A plan priority may be set across multiple companies or multiple stores, but in this embodiment, the plan priority is a priority within a store. Therefore, the planning priority of a certain store is independent information from the planning priorities of other stores.

The person in charge of the store can set any planning priority. The person in charge of the store may set the same plan priority to a plurality of plans. The person in charge of the store does not have to set the planning priorities in order from the highest planning priority. For example, the person in charge of the store does not need to set the planning priority in order from 1. Only plans with a plan priority of 3 may exist, such as store 4 of company 4 in FIG. The person in charge of the store does not need to set the planning priority. In FIG. 6, the plan for which the plan priority was not set is indicated as "Null". A project for which no project priority has been set is treated as having the lowest project priority.

The digital handbill database DB2 stores product names and product priorities of products sold in individual projects. Product priority is information indicating the degree of priority of products in individual plans. In the example of FIG. 6, the numerical value included in the product name indicates the product priority. Product priority indicates the order of priority of products. Therefore, the lower the numerical value included in the product name, the higher the priority. Conversely, a product priority may be used in which the higher the numerical value, the higher the priority. The product priority may be represented by characters such as S, A, B, and so on. Product priority may be set across multiple companies, multiple stores, or multiple plans, but in this embodiment, the product priority is a priority within a plan. . Therefore, the product priority of a certain plan becomes information independent of the product priority of other plans. In the example of FIG. 6, the product name of the product for which product priority was not set includes a null character string.

Note that the data stored in the data storage unit 100 is not limited to the above examples. For example, the data storage unit 100 may store image data of the store icon I30, data such as product images and prices included in the product information I31, and data indicating the layout of each screen. In addition, for example, the data storage unit 100 may store the address of each store, location information such as latitude and longitude, the genre of the store, and the genre of the product.

[3-2. Store Reception Department]
The store reception unit 101 receives selection of a favorite store by the user from among a plurality of stores. A favorite store is an example of a designated store. Therefore, the place described as favorite store can be read as designated store. The specified store is a store specified by the user from stores registered in the digital handbill database DB2. For example, the designated store is a store preferentially displayed on the digital leaflet screen G3. The digital leaflet screen G3 may display only the product information I31 of the product to be sold under the plan of the designated store. For example, the store reception unit 101 receives from the user terminal 20 information that enables identification of the button B20 selected from the store registration screen G2, thereby accepting selection of a favorite store. The shop reception unit 101 updates the user database DB1 so that favorite shop information including the name of the user's favorite shop is stored.

[3-3. Product Reception Department]
The product reception unit 102 receives selection of a favorite product by the user from the digital leaflet screen G3. A favorite product is an example of a designated product. Therefore, the place described as favorite product can be read as designated product. The designated product is a product designated by the user from among the products registered in the digital handbill database DB2. For example, the designated product is a product that is displayed on the digital leaflet screen G3, distinguishing it from other products. The display mode of the product information I31 of the designated product and the display format of the product information I31 of other products may be different. For example, when the favorite icon in the product information I31 or the icon I40 on the product detail screen G4 is selected from the user terminal 20, the product reception unit 102 receives information that enables identification of the product, thereby obtaining the favorite product. accept the choice of The product reception unit 102 updates the user database DB1 so that the favorite product information including the product name of the user's favorite product is stored.

[3-4. store selection section]
The shop selection unit 103 selects a publication target shop from among a plurality of shops. The plurality of stores are stores whose store names are stored in the digital leaflet database DB2. In other words, a group of shops that are a population when selecting shops to be listed corresponds to the plurality of shops here. The posting target store is a store whose product information I31 is posted on the digital leaflet screen G3. The shop selection unit 103 selects at least one publication target shop. The shop selection unit 103 can select a plurality of publication target shops. The store selection part 103 should just select a publication target store based on the predetermined method.

In this embodiment, the store selection unit 103 selects a store to be posted from among a plurality of stores based on the zip code of the user's home. A postal code is an example of location information. Location information is information about the location where the user is. The place where the user is may be a place where the user is usually present or a place where the user is currently. The place where the user is often present may be any place, for example, the user's home, the user's workplace, a place on the user's commute route, or a place where the user often hangs out. The current location of the user can be identified by any method, such as mobile phone base station information, wireless LAN access point information, or GPS information. The location information may be any information that can identify a location on the earth, and may be represented by, for example, latitude/longitude, address, or coordinates.

For example, the store selection unit 103 selects stores within a predetermined distance from the address corresponding to the postal code of the user's home as the target store. The store selection unit 103 may select all stores within a predetermined distance as listing target stores, or may select a predetermined number of stores in descending order of distance as listing target stores. The store selection unit 103 may randomly select a store to be posted from stores within a predetermined distance. The store selection unit 103 may select a store to be listed from among stores within a predetermined distance, according to user's preference. The user's preference may be identified from browsing history information or the like.

In the present embodiment, the store selection unit 103 selects a store specified by the user as a favorite store from among stores within a predetermined distance from the address corresponding to the zip code of the user's home, as the store to be listed. The store selection unit 103 may not select all of the favorite stores as listing target stores, and may select only some of the favorite stores as listing target stores. For example, if the number of favorite stores of the user is greater than the total number of frames on the digital leaflet screen G3, the store selection unit 103 may select favorite stores that fit within the frame.

When the store selection unit 103 selects only some of the favorite stores, the store selection unit 103 randomly selects some of the plurality of favorite stores, and selects some of the randomly selected stores. It is good also as a mobile object store. In addition, for example, the store selection unit 103 may select stores in descending order of favorite stores that have been viewed by the user more frequently, and select some of the selected stores as mobile phone target stores. If the user does not specify a favorite store, the store selection unit 103 selects all or some of the stores within a predetermined distance from the address corresponding to the zip code of the user's home as stores to be listed. Just do it.

The method by which the store selection unit 103 selects a store to be listed is not limited to the method using postal codes or favorite stores. For example, the store selection unit 103 may select a store that matches the taste of the user as a listing target store. When the user designates a favorite genre, the store selection unit 103 may select a store corresponding to the genre of the user's favorite product as a listing target store. The shop selection unit 103 may select a shop with a relatively large number of views as a publication target shop. The shop selection unit 103 can select a publication target shop by any other method.

[3-5. Store order decision department]
The store order determination unit 104 determines the order of the plurality of listing target stores. This process may be executed as part of selection of a store to be listed by the store selection unit 103 . The order is the display order of the product information I31 on the digital leaflet screen G3. In the digital handbill screen G3 of the present embodiment, 3×3=9 frames are set as frames for the product information I31. Among the nine frames, the frame in the first row and the first column (the upper leftmost frame) is the first frame. The frame in the second column of the first row becomes the second frame. The frame in the 3rd column of the 1st row becomes the 3rd frame. Similarly, the order of the frames from the second line onward is predetermined in order from the left.

Similarly, when using a layout other than 3×3, it is assumed that the order of individual frames is predetermined. For example, if n×m frames are set on the digital handbill screen G3, the (a−1)×m+b-th order is determined for the frames in the a-th row and the b-th column. Note that n is an arbitrary natural number indicating the total number of rows. m is an arbitrary natural number indicating the total number of columns. a is any natural number equal to or less than n. b is any natural number less than or equal to m.

7 to 9 are diagrams showing an example of the order of product information I31 on the digital handbill screen G3. FIG. 7 shows a case where stores 1 to 3 are the user's favorite stores among stores 1 to 10 in FIG. FIG. 8 shows a case where stores 1 to 4 are the user's favorite stores among stores 1 to 10 in FIG. 9 shows a case where stores 1 to 10 are favorite stores of the user among stores 1 to 10 in FIG. 7 to 9 also schematically show the frame of the second view. The frame of the second view is the frame of the product information I31 displayed when the button B32 of the digital handbill screen G3 is selected.

The store order determining unit 104 may determine the order of the plurality of listing target stores based on a predetermined method. For example, the store order determination unit 104 randomly determines the order of the multiple listing target stores. In the example of FIG. 7, the store order determination unit 104 randomly determines the order of the stores to be posted, and the order is store 3 of company 3, store 1 of company 1, and store 2 of company 2. FIG. In this case, as shown in FIG. 7, the product information I31 is repeatedly arranged in this order on the digital leaflet screen G3. If the products in the store 3 of the company 3 run out in the middle, the planning of the stores that still have the products will be moved forward. This point also applies to the examples of FIGS. 8 and 9. FIG.

In each store, the product information I31 is arranged in descending order of plan priority and product priority by the processing of the plan selection unit 105, which will be described later. The order of a plurality of plans having the same plan priority may be determined randomly, or may be determined according to the order in which the plans are registered. For example, as shown in FIG. 7, in the plans A and B of the store 1 of the company 1 for which no plan priority has been set, these commodities may be arranged alternately. In addition, for example, the products of the plan selected from plan A and plan B may be arranged in succession, and when the products of the plan run out, the products of the other plan may be displayed. The arrangement of these may be the same in the examples of FIGS. 8 and 9 .

In the example of FIG. 8, the store order determination unit 104 randomly determines the order of the stores to be listed. in the order of In this case, as shown in FIG. 8, the product information I31 is repeatedly arranged in this order on the digital leaflet screen G3. In the example of FIG. 9, the store order determination unit 104 randomly determines the order of the stores to be posted. , store 10 of company 10, store 6 of company 6, store 4 of company 4, store 3 of company 3, store 5 of company 5, and store 7 of company 7. As shown in FIG. 9, the product information I31 is repeatedly arranged in this order on the digital handbill screen G3.

[3-6. Planning Selection Department]
The plan selection unit 105 selects a plan to be published from among a plurality of plans based on the plan priority set for each plan of the store. These multiple projects are projects whose project names are stored in the digital handbill database DB2. In other words, a collection of plans that form a population when selecting plans to be published corresponds to a plurality of plans here. The plan to be posted is a plan in which the product information I31 is posted on the digital leaflet screen G3. The plan selection unit 105 selects at least one publication target plan. The plan selection unit 105 can select a plurality of publication target plans.

In this embodiment, since the target store is selected first, the plan selection unit 105 selects, based on the plan priority set for each plan of the target store, from among the multiple plans of the target store, Select the plan to be published. When the user has registered a favorite store, the plan selection unit 105 selects a plan to be published from a plurality of plans of the favorite store. For example, the plan selection unit 105 selects a plan with the highest plan priority as a publication target plan. Even if the product information I31 of all the products to be sold in this project are arranged on the digital leaflet screen G3, if there is still room in the frame, the project selection unit 105 displays the project with the next highest project priority. Select as target project. Thereafter, similarly, the plan selection unit 105 selects plans to be published one after another in descending order of plan priority as long as there is room in the frame of the digital handbill screen G3.

In this embodiment, the plan selection unit 105 can select a plurality of publication target plans having different plan priorities. For example, if only the plans with the plan priority of 1 have room in the frame, the plan selection unit 105 selects the plan with the plan priority of 2 as the plan to be published. The plan selection unit 105 can select a plurality of publication target plans having the same plan priority. For example, when there are a plurality of plans with a plan priority of 1, the plan selection unit 105 selects these plans as publication target plans. When a plurality of plans includes an unset plan for which no plan priority is set, the plan selection unit 105 treats the unset plan as having the lowest plan priority. In the example of FIG. 6, the unset plan is a null plan.

Note that the method by which the plan selection unit 105 selects a plan to be published is not limited to the above example. The plan selection unit 105 may select a publication target plan based on a predetermined method. For example, the plan selection unit 105 may select a predetermined number of plans in descending order of plan priority as plans to be published. The plan selection unit 105 may select only plans whose plan priority is equal to or higher than a threshold as publication target plans.

[3-7. Planning Order Determination Department]
The plan order determination unit 106 determines the order of a plurality of plans to be published. This process may be executed as part of the selection of the publication target plan by the plan selection unit 105 . The plan order determination unit 106 determines the order of a plurality of plans to be published in descending order of plan priority. The plan order determination unit 106 determines the order of the plurality of plans to be published when a plurality of plans to be published having the same plan priority are selected. The plan order determination unit 106 determines the order of each of the plurality of plans to be published that have the same plan priority, based on a predetermined method. For example, the plan order determination unit 106 randomly determines the order of each of the plurality of plans to be published that have the same plan priority.

In the example of FIG. 7, in store 1 of company 1, there are plans A and B with the same plan priority (plans A and B with no plan priority set and treated as the lowest plan priority). do. Therefore, as a result of randomly determining the order of the plans to be published, the plan order determination unit 106 selects the order of plan B and plan A. FIG. In this case, in the example of FIG. 7, the product information I31 is repeatedly arranged in this order in the frame assigned to the store 1 of the company 1 on the digital handbill screen G3. That is, the products sold under plan B and the products sold under plan A are arranged alternately. Since store 2 of company 2 and store 3 of company 3 do not have plans with the same plan priority, the plan order determination unit 106 determines the order of the plans to be published in descending order of plan priority. The examples in FIGS. 8 and 9 are similar.

Note that the method of determining the order when there are a plurality of plans to be posted having the same plan priority is not limited to the random determination method. For example, the plan order determination unit 106 may determine the order of the plans to be published so as to match the order of registration of the plans. For example, the plan order determination unit 106 may determine the order of the plans to be posted in descending order of the number of views. The plan order determination unit 106 may determine the order of the plans to be published so as to be in descending order of favorite products. The plan order determination unit 106 may determine the order of the plans to be posted in descending order of favorite shops.

[3-8. Product selection section]
The product selection unit 107 selects a product to be posted from among a plurality of products sold in the plan to be posted. The plurality of products are products associated with the publication target plan in the digital leaflet database DB2. In other words, a collection of products that is a population when selecting products to be posted corresponds to the plurality of products here. The product to be posted is a product whose product information I31 is posted on the digital leaflet screen G3. The product selection unit 107 selects at least one publication target product. The product selection unit 107 can select a plurality of publication target products. The product selection unit 107 may select a publication target product based on a predetermined method.

In the present embodiment, the product priority is set for each product, so the product selection unit 107 selects the plurality of products based on the product priority set for each of the multiple products sold in the publication target plan. Select the product to be posted from among the products. For example, the product selection unit 107 can select a plurality of publication target products with different product priorities. The product selection unit 107 selects the product with the highest product priority as the publication target product. If there are products sold under the same plan as this product that have not yet been selected and there is still room in the frame, the product selection unit 107 selects the product with the next highest product priority as the publication target product. select. Thereafter, similarly, the product selection unit 107 selects products to be posted one after another in descending order of product priority as long as there is room in the frame of the digital handbill screen G3.

Note that the method by which the product selection unit 107 selects the publication target product is not limited to the method using the product priority. For example, if the product priority is not specifically defined, the product selection unit 107 may select a product randomly selected from a plurality of products sold in the publication target plan as the publication target product. The product selection unit 107 may select a predetermined number of products in descending order of the number of views of the products as publication target products. The product selection unit 107 may select a predetermined number of products in descending order of price as publication target products. The product selection unit 107 can select publication target products by any other method. When there are multiple products with the same product priority, the publication target product may be selected in the same manner as when there are multiple projects with the same project priority. That is, the product selection unit 107 may randomly select a publication target product from a plurality of products having the same product priority. As with planning priority, a product for which no product priority is set is treated as having the lowest product priority.

[3-9. Digital Leaflet Acquisition Department]
The digital leaflet acquisition unit 108 acquires the display data of the digital leaflet screen G3 including the product information I31 of the publication target product sold in the publication target plan. The display data of the digital leaflet screen G3 is data necessary for causing the user terminal 20 to display the digital leaflet screen G3. In this embodiment, the image data assigned to the frames defined in the application that displays the digital leaflet screen G3 using the application installed in the user terminal 20 is an example of the display data of the digital leaflet screen G3. When frames are not used, the data of the entire digital handbill screen G3 corresponds to the display data of the digital handbill screen G3.

The display data of the digital leaflet screen G3 is not limited to the above example as long as it is data corresponding to the medium on which the digital leaflet screen G3 is displayed. For example, when displaying the digital leaflet screen G3 using a browser, the HTML data of the digital leaflet screen G3 corresponds to the display data of the digital leaflet screen G3. When the digital leaflet screen G3 is displayed using e-mail, the e-mail data corresponding to the digital leaflet screen G3 corresponds to the display data of the digital leaflet screen G3. In addition, the display data may be data in any format.

Acquiring the display data of the digital leaflet screen G3 is equivalent to acquiring the digital leaflet. Therefore, the part describing acquisition of the display data of the digital leaflet screen G3 can be read as acquisition of the digital leaflet. Acquiring a digital leaflet means acquiring data for providing a digital leaflet. In this embodiment, a case will be described in which this data is dynamically generated on the spot.

For example, the digital leaflet acquisition unit 108 acquires digital leaflet data when displaying a digital leaflet as a first view. After that, the digital leaflet acquisition unit 108 acquires new digital leaflet data each time the digital leaflet is displayed as a second view (in this embodiment, each time the button B32 is selected). The newly acquired data is the portion additionally displayed as the second view. The digital handbill acquisition unit 108 may create all data in advance regardless of the first view and the second view, and read this data little by little when each of the first view and the second view is displayed.

The data for providing the digital handbill may be stored in the data storage unit 100 in advance. That is, data of a plurality of types of digital flyers may be stored in advance in the data storage unit 100, and reading one or more of them may correspond to obtaining the digital flyers. In this case, it is assumed that digital leaflet data is prepared for each combination of publication target plan and publication target product. The digital leaflet acquisition unit 108 reads digital leaflet data corresponding to a combination of a plan to be posted and a product to be posted, among data of digital leaflets prepared in advance.

The digital leaflet acquisition unit 108 acquires the display data of the digital leaflet screen G3 including the product information I31 of the publication target product sold in the publication target plan selected by the plan selection unit 105 . The arrangement order of the product information I31 when the digital leaflet screen G3 includes a plurality of product information I31 is not limited to the example of this embodiment. For example, the digital handbill acquisition unit 108 may acquire display data of a digital handbill screen G3 in which a plurality of pieces of product information I31 are arranged in random order regardless of product priority.

For example, when a plurality of publication plans with different planning priorities are selected, the digital handbill acquisition unit 108 sets the product information I31 of the publication target products sold in each of the plurality of publication target plans according to the plan priority. The display data of the digital handbill screen G3 arranged in order is acquired. Arranging the product information I31 in order of planning priority means that the product information I31 is arranged in descending order of planning priority in the frame set on the digital handbill screen G3. In this embodiment, a low planning priority value means a high planning priority. Equivalent to lining up in order of degree. An example in which the product information I31 is arranged in order of planning priority is as described with reference to FIGS. 7 to 9. FIG.

For example, the digital handbill acquisition unit 108 acquires the display data of the digital handbill screen G3 based on the order determined by the store order determination unit 104 . The digital handbill acquisition unit 108 acquires the display data of the digital handbill screen G3 in which the product information I31 corresponding to each of the plurality of stores are arranged in the order of the stores determined by the store order determination unit 104 . Arranging the product information I31 in the order of the stores determined by the store order determination unit 104 means that the order of the frames set in the digital leaflet screen G3 and the order of the stores determined by the store order determination unit 104 are matched. The product information I31 is lined up in the . An example in which the product information I31 is arranged in the order determined by the store order determination unit 104 is as described with reference to FIGS. 7 to 9. FIG.

For example, the digital handbill acquisition unit 108 displays the product information I31 of the publication target products sold in each of a plurality of publication target plans with the same planning priority as the digital flyer screen, in which the product information I31 is repeatedly arranged in the order determined by the plan order determination unit 106. Get the display data of G3. In the example of FIGS. 7 to 9, the plan A and the plan B held at the store 1 of the company 1, which is treated as the lowest plan priority, have the product information I31 in the order determined by the plan order determination unit 106. line up repeatedly. For example, the product information I31 of plan A and the product information I31 of plan B are arranged alternately. These may not be arranged alternately, and may be arranged in a predetermined pattern (for example, after arranging two pieces of product information I31 of plan A, the product information I31 of plan B is arranged, etc.). The digital handbill acquisition unit 108 may acquire the display data of the digital handbill screen G3 in which the product information I31 is arranged so that this pattern is repeated.

For example, the digital handbill acquisition unit 108 acquires the display data of the digital handbill screen G3 based on the order determined by the store order determination unit 104 . The digital handbill acquisition unit 108 acquires the display data of the digital handbill screen G3 in which the product information I31 corresponding to each of the plurality of stores are arranged in the order determined by the store order determination unit 104 . An example in which the product information I31 is arranged in this order is as described with reference to FIGS. 7 to 9. FIG.

For example, the digital handbill acquisition unit 108 displays a digital handbill screen G3 in which the product information I31 of the publication target products sold in each publication target plan of a plurality of publication target stores are repeatedly arranged in the order determined by the store determination unit 104. Get data. In the example of FIG. 7, since the order of these three stores is determined in the order of store 3 of company 3, store 1 of company 1, and store 2 of company 2, the digital handbill acquisition unit 108 while maintaining the order of the planning priority of the plans to be published in each store, the display data of the digital handbill screen G3 in which the product information I31 is repeatedly arranged is acquired. The examples in FIGS. 8 and 9 are similar.

For example, when a plurality of publication target products with different product priorities are selected, the digital flyer acquisition unit 108 displays the digital flyer screen G3 in which the product information I31 of each of the plurality of publication target products is arranged in order of product priority. Get display data. The digital handbill acquisition unit 108 acquires the display data of the digital handbill screen G3 in which the product information I31 is arranged so that the order of the frames on the digital handbill screen G3 and the product priority of the publication target product match. An example in which the product information I31 is arranged in this order is as described with reference to FIGS. 7 to 9. FIG.

[3-10. Digital leaflet provider]
The digital handbill providing unit 109 provides a user with a digital handbill. Providing a digital flyer means transmitting data about the digital flyer. In this embodiment, transmitting the display data of the digital leaflet screen G3 to the user terminal 20 corresponds to providing the digital leaflet. In the case where the digital leaflet is provided using a medium other than the application, transmitting data according to the other medium may correspond to providing the digital leaflet. For example, when a browser is used, sending HTML data including digital leaflets corresponds to providing the digital leaflets. When e-mail is used, sending an e-mail containing a digital leaflet to the user's e-mail address corresponds to providing the digital leaflet.

[4. Processing executed in the digital leaflet providing system]
10 and 11 are flow diagrams showing an example of processing executed in the digital handbill providing system S. FIG. When the person in charge of the store inputs the details of the plan from the operation unit 34, the store terminal 30 transmits the details of the plan to the server 10 (S1). The person in charge of the store inputs the information to be registered in the digital handbill database DB2 as the content of the plan. When the server 10 receives the content of the plan, it stores the content of the plan in the digital handbill database DB2 (S2).

The user terminal 20 starts the application and displays the profile registration screen G1 on the display unit 25 (S3). When the user selects the button B11, the user terminal 20 transmits the postal code entered in the input form F10 to the server 10 (S4). When the server 10 receives the postal code, it stores the postal code in the user database DB1 (S5). The user terminal 20 causes the display unit 25 to display the shop registration screen G2 (S6).

When the user selects the button B21, the user terminal 20 transmits favorite store information including the name of the store indicated by the button B20 selected by the user to the server 10 (S7). When receiving the favorite store information, the server 10 stores it in the user database DB1 (S8). With the above processing, the processing at the time of initial activation of the application is completed. When the application is activated for the second time or later, the process is executed from S9. The processing after S9 is processing for acquiring the display data of the digital handbill screen G3.

The server 10 selects the stores to be posted from among the user's favorite stores stored in the user database DB1 and determines the order (S9). In S9, the server 10 randomly determines the order of the listing target stores when a plurality of listing target stores are selected. The server 10 selects a plan to be published based on the plan priority of the user's favorite store plan stored in the digital handbill database DB2 (S10). In S10, when there are a plurality of plans to be published having the same plan priority, the server 10 randomly determines the order of these plans to be published.

The server 10 selects the publication target product based on the product priority set for the product sold in the publication target plan stored in the digital handbill database DB2 (S11). In S11, the server 10 determines the order of publication target products so as to match the order of product priority. The server 10 acquires the display data of the digital leaflet screen G3 based on the processing results of S9 to S11 (S12), and transmits the display data of the digital leaflet screen G3 to the user terminal 20 (S13). When the user terminal 20 receives the display data of the digital leaflet screen G3, it causes the display unit 25 to display the digital leaflet screen G3 (S14). At this point, the digital handbill screen G3 is displayed as a first view.

Moving to FIG. 12, the user terminal 20 identifies the user's operation on the digital handbill screen G3 (S15). Here, any of the operation of selecting the store icon I30, the operation of selecting the product information I31, the scrolling operation, the operation of selecting the button B32, or the operation of ending the application or shifting to the background shall be performed. If an operation is performed to end the application or shift it to the background (S15: end, etc.), this process ends.

When an operation to select the store icon I30 is performed (S15: store icon), processing for displaying the store details screen G5 is executed between the server 10 and the user terminal 20 (S16). If an operation to return to the digital leaflet screen G3 is performed, the process returns to S14. When an operation to select product information I31 is performed (S15: product information), processing for displaying the product detail screen G4 is executed between the server 10 and the user terminal 20 (S17). If an operation to return to the digital leaflet screen G3 is performed, the process returns to S14.

When a scroll operation is performed (S15: Scroll), the user terminal 20 scrolls the digital leaflet screen G3 (S18), and returns to the process of S15. When an operation to select the button B32 is performed (S15: see more), the user terminal 20 transmits a second view display request to the server 10 (S19). The server 10 executes the same processes as those of S9 to S12 to acquire second-view display data (S20), and transmits the second-view display data to the user terminal 20 (S21). The user terminal 20 displays the second view (S22) and returns to the process of S15.

According to the digital handbill providing system S of the present embodiment, the digital handbill screen G3 including the product information I31 of the publication target product sold in the publication target plan selected based on the planning priority set for each plan of the store. to the user. As a result, relatively important projects and relatively unimportant projects are not treated in the same way, so useful digital flyers can be provided. That is, it is possible to provide a digital leaflet in which the product information I31 of an important plan for the store is preferentially displayed.

For example, in an online store, when the user terminal 20 displays information about products of the store previously narrowed down by favorites or the like, it is more natural to direct the user to the page of the store. This is because online stores aim to generate revenue that includes long-tail products, so it would be better to first direct users to the store page and then let users browse the products in the store. On the other hand, unlike long-tail products, it is important to propose seasonal products for digital flyers of actual stores that users actually move to visit. For this reason, even if it is the same as an online store in terms of simply proposing store products, when handling sales promotion activities for multiple stores in one digital leaflet, it is necessary to propose from the product point of view. be. In this respect, by providing a digital leaflet based on the planning priority of a plan, it is possible to realize a product-oriented proposal.

Further, in the digital leaflet providing system S, when a plurality of publication target plans with different planning priorities are selected, the product information I31 of the publication target products sold in each of the plurality of publication target plans is set to the plan priority. By using the digital handbill screen G3 arranged in order, it is possible to provide a useful digital handbill in which the product information I31 is arranged in order of planning priority. As shown in FIGS. 3 and 4, by arranging the individual product information I31 in a row, it is not necessary to pinch out one digital leaflet, for example, and the visibility of the digital leaflet is improved, and the user's It can reduce the operation burden. Since the visibility of the digital leaflet is enhanced, the effect of appealing to the product is also enhanced.

In addition, when a plurality of plans to be posted with the same planning priority are selected, the digital leaflet providing system S determines the order of the plurality of plans to be posted, so that the plurality of plans to be posted with the same plan priority are selected. It is possible to provide a digital leaflet in which the plan is displayed evenly.

Further, the digital handbill providing system S acquires the display data of the digital handbill screen G3, in which the product information I31 of the publication target products sold in each of the plurality of publication target plans having the same planning priority is repeatedly arranged. It is possible to provide a digital leaflet that evenly displays a plurality of projects to be published with project priorities.

In addition, the digital leaflet providing system S selects a plan to be posted from among a plurality of plans of the store to be posted based on the plan priority set for each plan of the store to be posted. It is possible to provide a digital leaflet that preferentially includes the product information I31 of a more important plan by giving a difference in planning priority among the plans.

In addition, the digital leaflet providing system S determines the order of the plurality of target stores to be posted, and acquires the display data of the digital leaflet screen G3 based on this order, thereby treating the plurality of target stores equally. We can provide digital flyers.

In addition, the digital leaflet providing system S acquires the display data of the digital leaflet screen G3, in which the product information I31 of the target products sold in the target plans of the plurality of target stores are repeatedly displayed, thereby enabling the display of a plurality of target stores. It is possible to provide a digital leaflet in which the product information I31 for each plan of the target store is evenly arranged.

Further, in the digital leaflet providing system S, the store selection unit 103 selects a store to be posted from among a plurality of stores based on the location information about the user's location, thereby selecting product information I31 that the user is likely to be interested in. We can provide digital flyers that include

In addition, the digital flyer providing system S selects a product to be posted from among the plurality of products based on the product priority set for each of the plurality of products sold in the plan to be posted. It is possible to provide a useful digital leaflet because it is no longer possible to deal with relatively important products and relatively unimportant products on the same level. That is, it is possible to provide a digital leaflet in which the product information I31 of products important to the store is preferentially displayed.

In addition, when a plurality of publication target products having different product priorities are selected, the digital leaflet providing system S displays the digital leaflet screen G3 in which the product information I31 of each of the plurality of publication target products is arranged in order of product priority. By acquiring the display data, it is possible to provide a digital handbill in which the product information I31 of relatively important products is preferentially displayed.

In addition, the digital handbill providing system S does not need to set a plan priority by treating an unset plan (null plan) for which no plan priority is set as having the lowest plan priority. , the system can be highly convenient for the store.

Further, the digital handbill providing system S can provide a digital handbill including product information I31 that the user is likely to be interested in by selecting a plan to be published from among a plurality of plans of the user's favorite stores.

[5. Modification]
The present disclosure is not limited to the embodiments described above. Modifications can be made as appropriate without departing from the gist of the present disclosure.

FIG. 12 is a functional block diagram in a modified example. The determining unit 110 , the imparting unit 111 , and the behavior information providing unit 112 are realized mainly by the control unit 11 .

[5-1. Modification 1]
For example, the digital handbill acquisition unit 108 may acquire the display data of the digital handbill screen G3 including the products to be published at the favorite store and the product information I31 of the products sold at stores other than the favorite store. This store is another store that the user has not registered as a favorite. The digital handbill acquisition unit 108 may randomly select other stores, or may select a store according to the user's preference. The digital leaflet acquisition unit 108 may select products based on the planning priority set for the plan of the selected store or the product priority set for each product, or the selected store A product may be randomly selected from those sold at The flow of including the product information I31 of the selected product in the digital leaflet screen G3 is as described in the embodiment.

According to Modified Example 1, display data of the digital leaflet screen G3 including the products to be posted at the favorite store and the product information I31 of the products sold at stores other than the favorite store can be acquired to obtain more useful display data. We can provide digital flyers. This product information I31 is displayed as an advertisement frame separate from the product information I31 of products of favorite stores, thereby providing the product information I31 of products of stores that the user does not usually see, and giving the user new discoveries. can be done.

[5-2. Modification 2]
For example, the digital handbill acquisition unit 108 may acquire the display data of the digital handbill screen G3 for each user based on the user information about the user. The user information may be any information associated with the user ID, such as demographic information, browsing history information, preference information, or purchase history information. The digital handbill acquisition unit 108 determines at least one of a store to be posted, a plan to be posted, and a product to be posted based on the user information. In Modified Example 2, it is assumed that stores, plans, and products are categorized. The digital handbill acquisition unit 108 determines at least one of the store, plan, and product belonging to the category according to the user information as at least one of the store to be posted, the plan to be posted, and the product to be posted. The processes after the store to be published, the plan to be published, and the product to be published are determined are as described in the embodiment.

According to Modification 2, display data of the digital leaflet screen G3 is acquired for each user based on user information about the user, thereby providing a digital leaflet including product information I31 that is likely to interest the user.

[5-3. Modification 3]
For example, after the publication target project ends, the digital leaflet acquisition unit 108 provides the user with the display data of the other digital leaflet screen G3 including the product information I31 of the product sold in another project based on the favorite product. may be obtained. The other projects are projects whose holding period is later than that of the favorite product project. Other projects are newly added projects. If the same product as the favorite product (for example, the product with the same JAN code) or the product in the same category as the favorite product is sold in another plan, the digital leaflet acquisition unit 108 sells it in the other plan. The display data of another digital leaflet screen G3 including the product information I31 of the product is acquired. The digital handbill providing unit 109 provides the user with the display data of another digital handbill screen G3.

According to Modified Example 3, after the publication target project ends, the user is provided with display data of another digital leaflet screen G3 including product information I31 of products sold in another project, based on the user's favorite product. As a result, it is possible to provide a digital handbill screen G3 containing product information I31 of products sold under other plans that are highly likely to interest the user.

[5-4. Modification 4]
For example, a plurality of plans stored in the digital handbill database DB2 may include a plan in which campaign target products are set. A campaign is a product targeted for promotional activities. Modification 4 describes a case where a manufacturer that manufactures products conducts a campaign. It is assumed that the product name of the product targeted for the manufacturer's campaign is recorded in the data storage unit 100 . If a campaign period is set, it is assumed that information that enables identification of this period is also recorded in the data storage unit 100 . This product may be sold in store plans. The campaign execution subject may be any person other than the manufacturer. For example, the store itself may carry out a campaign.

The plan selection unit 105 can select a plan in which a campaign target product is sold as a publication target plan. For example, the plan selection unit 105 preferentially selects a plan in which a campaign target product is sold as a publication target plan. A plan selection unit 105 selects a plan to sell a campaign target product if the plan priority is the same for a plan for selling the campaign target product and a plan for not selling the campaign target product. Select as a target plan preferentially. The plan selection unit 105 selects a plan to sell a campaign target product as a plan to be posted, even if the plan in which the campaign target product is sold has a slightly lower priority than a plan in which the campaign target product is not sold. may be preferentially selected as

The digital leaflet acquisition unit 108 acquires the display data of the digital leaflet screen G3 including the product information I31 of the campaign target product. The only difference from the embodiment is that the product information I31 of the campaign target product is included in the digital leaflet screen G3, and the method of acquiring the display data of the digital leaflet screen G3 is as described in the embodiment.

According to Modified Example 4, it is possible to select a plan in which a campaign target product is sold as a plan to be posted, and by acquiring the display data of the digital leaflet screen G3 including the product information I31 of the campaign target product, The product information I31 of the campaign target product can be actively provided. For example, if the operator of the digital handbill providing system S receives advertising fees from each of the store and the manufacturer, the operator can obtain more advertising fees.

[5-5. Modification 5]
For example, the digital handbill providing system S includes a determination unit 110 and a provision unit 111 . The determination unit 110 determines whether the user has visited the store after viewing the digital handbill screen G3. For example, when a user makes a payment at a store using a predetermined payment method such as electronic money, the store terminal 30 or the POS terminal of the store sends information that can identify the user (for example, electronic money that can be used to identify the electronic money). ID). It is assumed that this information is stored in the user database DB1 in association with the user ID. Based on this information, the determination unit 110 identifies the user who visited the store, and determines whether or not the user who browsed the digital leaflet screen G3 visited the store.

Note that the determination unit 110 may determine whether or not the user has visited the store based on a predetermined method. For example, the determination unit 110 may determine whether the user has visited a store based on location information detected by the GPS sensor of the user terminal 20 . Alternatively, for example, the determination unit 110 may determine whether or not the user has visited the store based on the mobile base station information to which the user terminal 20 is connected, wireless LAN access point information, or the like. Furthermore, if information that enables identification of the product purchased by the user can be received from the store terminal 30 or the POS terminal of the store, the determination unit 110 determines whether or not the product of the product information I31 browsed by the user has been purchased. You can judge.

The granting unit 111 grants a privilege to the user when it is determined that the user has visited the store. The privilege may be anything that benefits the user, such as a gift that can be received using points, coupons, or electronic money. The granting unit 111 grants a privilege on condition that the user has visited the store. Various well-known methods can be used as the privilege giving method itself. For example, the granting unit 111 increases the points associated with the user. Granting unit 111 associates a user ID with a coupon or a gift. The granting unit 111 may grant a privilege to the user when it is determined that the user has purchased the product of the product information I31 browsed by the user.

According to Modified Example 5, when it is determined that the user has visited the store, the user can be motivated to visit the store by giving the user a privilege.

[5-6. Modification 6]
For example, the digital handbill providing system S may further include an action information providing unit 112 that provides the store with action information regarding the user's actions on the digital handbill screen G3. The action information is the user's operation while the digital leaflet screen G3 is being displayed. For example, the product of the product information I31 browsed by the user, the product for which the user displays the product detail screen G4, the favorite product registered by the user, the store icon I30 selected by the user, or a combination of these correspond to the action information. . For example, behavior information is included in the browsing history information of the user database DB1. When the digital handbill screen G3 is displayed, the server 10 acquires the details of the user's operation from the user terminal 20 and updates the browsing history information. In Modified Example 6, the behavior information providing unit 112 provides the shop with the browsing history of the user that is related to the shop. Sending some data to the store terminal 30 corresponds to providing behavior information.

According to Modified Example 6, useful information can be provided to the store by providing the store with action information regarding the user's actions on the digital leaflet screen G3.

[5-7. Other Modifications]
For example, the above modifications may be combined.

For example, a store may be any store other than a retail store. For example, the store may be an online store. For example, although a case has been described in which the main functions are implemented by the server 10, each function may be shared by a plurality of computers. For example, each function may be shared between the server 10 and the user terminal 20 . For example, data described as being stored on server 10 may be stored on other database servers.

S Digital leaflet providing system N Internet 10 Server 20 User terminal 30 Store terminal 11,21,31 Control unit 12,22,32 Storage unit 13,23,33 Communication unit 24,34 Operation unit, 25, 35 display unit, G1 profile registration screen, G2 store registration screen, G3 digital leaflet screen, G4 product detail screen, G5 store detail screen, B11, B20, B21, B32 buttons, DB1 user database, DB2 digital leaflet database, F10 Input form, I30 store icon, I31 product information, I40 icon, 100 data storage unit, 101 store reception unit, 102 product reception unit, 103 store selection unit, 104 store order determination unit, 105 plan selection unit, 106 plan order determination unit , 107 product selection unit, 108 digital leaflet acquisition unit, 109 digital leaflet provision unit, 110 determination unit, 111 provision unit, 112 behavior information provision unit.

Claims (20)

Plan selection means for selecting a plan to be posted from among the plurality of plans based on a plan priority set for each plan of the store;
a digital leaflet acquisition means for acquiring a digital leaflet containing product information of the target product sold in the target project;
digital leaflet providing means for providing the digital leaflet to the user;
Digital flyer delivery system including. The plan selection means is capable of selecting a plurality of the publication target plans having different plan priorities,
The digital handbill acquiring means, when the plurality of publication target plans having different project priorities are selected, obtains the product information of the publication target products sold in each of the plurality of publication target plans according to the plan. obtaining said digital leaflets arranged in order of priority;
The digital handbill providing system according to claim 1. The plan selection means is capable of selecting a plurality of the plans to be posted having the same plan priority,
The digital handbill providing system further includes plan order determination means for determining the order of the plurality of plans to be posted when the plurality of plans to be posted having the same plan priority are selected,
The digital handbill acquisition means acquires the digital handbill based on the order.
The digital handbill providing system according to claim 1 or 2. The digital leaflet acquisition means acquires the digital leaflet in which the product information of the publication target product sold in each of the plurality of publication target plans having the same planning priority is repeatedly arranged in the order.
The digital handbill providing system according to claim 3. The planning priority is a priority in the store,
The digital leaflet providing system further includes store selection means for selecting a store to be posted from among the plurality of stores,
The plan selection means selects the plan to be posted from among the plurality of plans of the store to be posted based on the plan priority set for each plan of the store to be posted.
A digital handbill providing system according to any one of claims 1 to 4. The store selection means is capable of selecting a plurality of the stores to be posted,
The digital leaflet providing system further includes store order determination means for determining the order of the plurality of posting target stores,
The digital handbill acquisition means acquires the digital handbill based on the order.
The digital handbill providing system according to claim 5. The digital flyer acquisition means acquires the digital leaflet in which the product information of the publication target product sold in the publication target plan of each of the plurality of publication target stores is repeatedly arranged in the order.
The digital handbill providing system according to claim 6. The store selection means selects the store to be listed from among the plurality of stores based on location information regarding the location of the user.
The digital handbill providing system according to any one of claims 5 to 7. The digital leaflet providing system includes product selection means for selecting the product to be posted from among the plurality of products based on the product priority set for each of the plurality of products sold in the plan to be posted. further including
A digital handbill providing system according to any one of claims 1 to 8. The product selection means is capable of selecting a plurality of publication target products having different product priorities,
The digital leaflet acquisition means, when the plurality of publication target products having different product priorities are selected, obtains the digital leaflet in which the product information of each of the plurality of publication target products is arranged in order of the product priority. get,
The digital handbill providing system according to claim 9. The plurality of plans includes an unset plan for which the plan priority is not set,
The plan selection means treats the unset plan as having the lowest plan priority;
A digital handbill providing system according to any one of claims 1 to 10. The digital handbill providing system further includes store acceptance means for accepting selection of a designated store by the user from among the plurality of stores,
The plan selection means selects the plan to be posted from among the plurality of plans of the designated store;
A digital handbill providing system according to any one of claims 1 to 11. The digital leaflet acquisition means acquires the digital leaflet including the products to be posted at the designated store and product information of products sold at a store different from the designated store.
The digital handbill providing system according to claim 12. The digital leaflet acquisition means acquires the digital leaflet for each user based on user information about the user.
A digital handbill providing system according to any one of claims 1 to 13. The digital handbill providing system further includes product reception means for receiving selection of a designated product by the user from among the digital handbill,
The digital leaflet acquisition means acquires another digital leaflet containing product information of products sold in another project to the user based on the specified product after the project to be published is completed,
The digital handbill providing means provides the user with the other digital handbill,
A digital handbill providing system according to any one of claims 1 to 14. The plurality of plans include a plan in which campaign target products are set,
The plan selection means can select the plan in which the campaign target product is sold as the publication target plan,
The digital leaflet acquisition means acquires the digital leaflet including product information of the campaign target product.
A digital handbill providing system according to any one of claims 1 to 15. The digital leaflet providing system is
determining means for determining whether or not the user has visited the store after the user browses the digital handbill;
granting means for granting a benefit to the user when it is determined that the user has visited the store;
17. The digital handbill providing system according to any one of claims 1 to 16, further comprising: The digital handbill providing system further includes action information providing means for providing the store with action information regarding the user's actions on the digital handbill.
A digital handbill providing system according to any one of claims 1 to 17. a plan selection step of selecting a plan to be posted from among the plurality of plans based on a plan priority set for each plan of the store;
a digital leaflet acquisition step of acquiring a digital leaflet containing product information of the publication target product sold in the publication target project;
a digital leaflet providing step of providing the digital leaflet to the user;
Digital flyer delivery method including. Plan selection means for selecting a plan to be published from among the plurality of plans based on the plan priority set for each plan of the store;
Digital leaflet acquisition means for acquiring a digital leaflet containing product information of the target product sold in the target project,
digital leaflet providing means for providing the digital leaflet to the user;
A program that allows a computer to function as a

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