JP2003091674A - Merchandise guide providing system and merchandise guide providing method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To create and provide a merchandise guide page whose contents match with a current environment by accurately grasping a consumption trend varying from time to time under influences of the natural environment and the social environment. SOLUTION: A merchandise sale management server 1 acquires a current system date and time, creates a merchandise guide page for preferential sale of information on various types of merchandise suitable to external factors including information on a season determined from the current date and time and current meteorological information acquired from a meteorological information providing center 4, and when receiving a request by a user for a merchandise guide, transmits the merchandise guide page to a user terminal 3 of the requester.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention creates a product guide page for preferentially selling various products whose sales situation may change depending on external factors and user attributes.
The present invention relates to a product guide providing system that provides the product guide page via a network, a program therefor, and a product guide providing method.

[0002]

2. Description of the Related Art In recent years, a product sales center (net shop) that sells various products via the Internet,
In a product sales system (electronic commerce) in which two-way communication with a user terminal of a customer who applies for product purchase is performed via the Internet, a desired product can be freely purchased from a user terminal such as home at any time. Since it is possible to make payments for purchased products automatically from bank accounts, many similar online shops are emerging. In the current situation where many similar online shops have appeared, it is advantageous for the online shop to have a large number of products desired by the customer, to easily find the desired product and to purchase it quickly. Therefore, in order to differentiate from other similar shops and promote sales, online shops should focus on selling top-selling products in the product information page and devise the layout of the product information. ing.

[0003]

However, what kind of product should be posted on the product guide page and how to devise the layout state of the product are the current consumption trends that change from moment to moment. Since it is necessary to comprehensively judge and decide the past sales record, product arrangement state, etc., it takes time and labor, and it is not necessary to frequently change the contents of the product guide page artificially. In addition to putting a lot of burden, it is not always possible to obtain an appropriate product lineup or product lineup, and it has been extremely difficult to always keep the product lineup or product lineup in the best condition. In addition, even if changes are made, if the timing is delayed, sales opportunities may be missed, and opportunities for customer expansion may be lost.

The object of the first invention is to accurately grasp the ever-changing consumption trend under the influence of the natural environment or the social environment when selling products through a network, and to match the environment at that time. Is to create and provide the product information page of. A second object of the present invention is to make it possible to automatically select and provide a product guide page having contents that match the attributes of the user who has requested the product guide, when the product is sold through the network. .

The means of the present invention are as follows. The invention according to claim 1 (the first invention) creates a product guide page for preferentially selling various products whose sales situation may vary depending on external factors, and creates a network. A product guidance providing system for providing the product guidance page via the acquisition means for acquiring environmental information indicating a natural environment and a social environment, and environmental information acquired by this acquisition means as an external factor, which is suitable for it. A creation means for creating a product guide page for posting various product information, and a sending means for sending the product guide page created by the creating means to the requesting user terminal when a product guide request is received. It is equipped with.

Therefore, in the first invention, a product guide page for preferentially selling various products whose sales situation may change depending on external factors is created, and the product guide page is created via the network. Since the product information page is provided, it is possible to accurately grasp consumption trends that change momentarily under the influence of the natural environment (for example, weather conditions, seasons, etc.) and social environment (for example, current affairs, Mother's Day, etc.). , It is possible to create and provide a product guide page with contents that match the environment at that time, and it is possible to obtain a dynamic product guide page that responds to changes in the environment, without the hassle and time, at all times, A product lineup suitable for environmental changes is possible.

Furthermore, a program for realizing the main functions shown in the invention described in claim 1 described above is provided to the computer (the invention described in claim 9), and the program described in claim 1 described above is also provided. An object of the present invention is to provide a method for providing merchandise information, which performs processing according to the main procedure shown in the invention (the invention according to claim 10).

The first invention may be as follows. Registration information storage means for storing registration information in which an environment classification in which the environment as the external factor is categorized, and a priority indicating a degree of preferential sale for each product according to the environment classification are stored; When creating the product guide page, the environment information corresponding to the environment information acquired by the acquisition device is searched from the registration information storage device, and the product is ordered according to the priority of each product associated with this environment classification. A determining means for determining a layout state for arranging various product information in the guide page is provided, and the creating means displays a product guide page on which various product information is posted in the layout state determined by the determining means. Create (the invention according to claim 2). Therefore, according to the invention described in claim 2, in addition to having the same effect as that of the invention described in claim 1, various product information matching the consumption trend which is constantly changing under the influence of the environment is displayed in the product guide page. Layout status for arranging various product information in the product guide page according to the priority determined in advance for each product, which varies depending on the environmental classification (for example, good weather, bad weather, etc.) Since it is possible to decide, it is possible to conspicuously post information on various products to be preferentially sold on a bad day without making a troublesome change work. You can quickly find products.

The registration information storage means stores the environment classification for each environment and the priority for each product corresponding to a plurality of environments, and the determining means stores the plurality of kinds acquired by the acquisition means. Each environmental classification corresponding to each environmental information is searched, and various product information is placed in the product information page based on the judgment result of comprehensively judging the priority of each product associated with each environmental classification. A layout state for performing is determined (the invention according to claim 3). Therefore, according to the invention of claim 3, in addition to having the same effect as that of the invention of claim 2, it is predetermined for each product corresponding to a plurality of types of environments (for example, weather and temperature). The layout status for arranging various product information in the product guide page can be decided according to the judgment result of comprehensively determining the priority level. It will be a finer grain than comprehensively considered.

[0010] Recommended product storage means for storing and managing recommended products suitable for the environment classification for each environment classification obtained by classifying the environment as the external factor, and the acquisition means when the product guide page is created. The environment classification corresponding to the environment information acquired by the search is performed from the recommended product storage means, and the extraction means for extracting the recommended products associated with this environment classification is provided, and the creation means is extracted by the extraction means. A product guide page is created which contains information on the recommended products (the invention according to claim 4). Therefore,
According to the invention of claim 4, in addition to having the same effect as the invention of claim 1, recommended products suitable for environmental classification corresponding to the environmental information acquired when creating the product information page are posted. Since it is possible to create a product information page, it is possible to pick up and guide recommended products such as hot selling products whose temperature is below freezing, hot selling products during the rainy season, etc. It is also possible to provide, as a recommended product, a product that the user particularly desires to promote.

The obtaining means obtains the current weather condition for each region as environmental information, and the creating device publishes various product information suitable for the current weather condition obtained by the obtaining device for each region. Create a page for each region, the transmission means, when receiving a request for product information,
Among the regional product guide pages created by the creating unit for each region, the product guide page of the region corresponding to the user position is transmitted to the requesting user terminal (the invention according to claim 5). Therefore, according to the invention of claim 5, in addition to having the same effect as that of the invention of claim 1, various kinds of product information suitable for the current weather conditions are selected by region to display the product guide page for each region. When you create and receive a product guide request, you can provide a product guide page for the area corresponding to the user's position, so it matches the weather in the area where the user is currently located or where the user lives. It becomes possible to obtain the product guide page of the product content.

The invention according to claim 6 (second invention) is
A product information providing system that provides a product information page for selling various products via a network, and displays a product information page that lists various product information whose sales status may fluctuate according to user attributes. Among the product guide pages created for each user attribute by the creating means, the creating means for creating by user attribute, the acquiring means for acquiring the user attribute when a request for product guidance is received, and the acquiring means by the acquiring means. The product guide page corresponding to the acquired user attribute is transmitted to the requesting user terminal.

Therefore, in the second aspect of the invention, when the product is sold through the network, the attributes (eg, age group, sex, hobbies, residence area, etc.) of the user who has requested the product guide are matched. Since the product guide page of the contents can be automatically selected and provided, it is possible to obtain a dynamic product guide page corresponding to the user attribute, and the product suitable for the user can be always available without spending time and effort. Alignment becomes possible.

Further, a program for causing a computer to realize the main functions shown in the above-mentioned invention of claim 6 is provided (invention of claim 11), and
An object of the present invention is to provide a product guidance providing method for performing processing according to the main procedure shown in the above-mentioned invention (claim 12).

The second invention may be as follows. A registration information storage unit that stores registration information in which various user attributes are associated with a priority indicating the degree of preferential sales for each product according to the user attribute, and when a request for product guidance is received, Referring to the registration information storage means based on the user attribute acquired by the acquisition means,
A deciding means for deciding a layout state for arranging various kinds of merchandise information in the merchandise guide page according to the priority of each merchandise associated with the user attribute is provided, and the creating means is configured to make the decision. A product guide page in which various product information is posted in the layout state determined by the means is created (the invention according to claim 7). Therefore,
According to the invention of claim 7, in addition to having the same effect as that of the invention of claim 6, the product guide page is classified according to user attributes according to a predetermined priority for each product according to the user attribute. Since it is possible to determine the layout state for arranging various product information inside, it is possible to select various products that are prioritized to be sold according to age group, gender, hobbies, etc. without troublesome change work. It is also possible to post the information conspicuously, and the user can quickly find out the desired product.

Corresponding to various user attributes, recommended product storage means for storing and managing recommended products suitable for the user attributes, and based on the user attributes acquired by the acquisition means when a request for product guidance is received. The recommended product storage means is searched for, and an extracting means for extracting each recommended product associated with the user attribute is provided, and the creating means publishes information on the recommended product extracted by the extracting means. A product information page is created (the invention according to claim 8). Therefore, according to the invention of claim 8, in addition to having the same effect as the invention of claim 6, the product guide listing recommended products corresponding to the user attributes acquired when a request for product guide is received. Since pages can be created, for example, hot selling products according to age group, sex, hobbies, etc. can be picked up and guided as recommended products, and sales can be made especially on the side of the business that provides the product guidance providing service. It is also possible to offer products that are desired to be promoted as recommended products.

[0017]

BEST MODE FOR CARRYING OUT THE INVENTION An embodiment of the present invention will be described below with reference to FIGS. FIG. 1 is a block diagram showing the overall configuration of a product guidance providing system according to this embodiment. This product guide providing system provides a product guide page (Web page) for selling various products to the user terminal on the customer side via the Internet and can be used by anyone by using the Internet. It is a wide area communication system. The product information providing system is based on the product sales management server 1 installed on the side of the business (the online shop side) that provides the product information providing service.
Is connected to each user terminal 3 via a network (Internet) 2 and to a weather information providing center 4. Also, the product sales management server 1
The commodity delivery management center 5 is connected to the via a dedicated line.

The product sales management server 1 creates a product guide page for preferentially selling various products whose sales status may change depending on external factors and user attributes.
The user terminal 3 displays the product information page via the Internet.
Is to be sent to. The product sales management server 1 includes a user registration database (DB) 11, a product sales database 12, a season table 13, a weather condition table 14, a recommended product table (I) 15, a recommended product table (II) 16, and a user, which will be described later. It includes a layer-based point correction table 17, a product information file 18, and an area / product genre-based point table 19. The product information file 18 is a product-specific file that stores and manages, for each product, product information (product image, description, etc.) that details the product content.

The user terminal 3 is a terminal (a desktop personal computer, a mobile phone terminal, or the like) on the side of a user who has registered as a member with a business that provides a product guidance providing service or a non-member user. Meteorological Information Center 4
Is a computer system on the side of a company that provides current weather information (weather, temperature, etc.) across the country by region.
The weather information is provided to the product sales management server 1. The product delivery management center 5 is a computer system on the delivery company side that receives the delivery request from the product sale management server 1 and delivers the product to the user.

In this embodiment, for example,
The product sales management server 1 and the user terminal 3 are based on the HTTP protocol or the like using the TCP / IP communication protocol.
It is designed to send and receive digitized (packetized) data to and from each other, and to recognize the necessary processing contents from each other by the data including coded control information, and cooperate with each other for data processing. I am trying to do it.
The product sales management server 1, various server functions such as a database server function, a mail server function, and a Web server function are provided, and the user terminal 3 is provided with a Web browser function.

FIG. 2A shows a user registration database 1
1 and (B) are diagrams showing the record contents of the product sales database 12. The user registration database 11 is
The user information is stored and managed for each member user, and "user ID", "user name", "sex", "age", "address", "preference (1)", "preference (2)". ,
It has items of "Preference (3)" and "Transaction account No.". Here, the "user ID" is user identification information previously assigned to the member user, and includes "gender", "age",
"Preference (1)", "Preference (2)", "Preference (3)"
This is attribute information of the member user. The product sales database 12 stores and manages sales information when a product is purchased. For each sales product, "product ID", "purchasing user ID", "amount", "purchase date", "product delivery". Each item of "arrangement information" is stored.

FIG. 3 is a diagram showing the structure of the season table 13. The seasonal table 13 stores and manages the weighted points of the sales fluctuation prediction in consideration of seasonality for each product genre. In the matrix configuration of the matrix, the product genres A and B are arranged in the row direction. , C,
D ... is set, and in the column direction, “year-end and New Year season”, “graduation entrance season”,
"Summer vacation season", "just before Valentine's day",
"Before White Day", "Mother's Day" ... are set. A "score" is set at the intersection of each row and each column. Here, the “score” is a weighted prediction of sales fluctuations according to the season for each product type indicated by the product genre, and the higher the score, the stronger the seasonality of the product genre, For example, product genre B
Indicates that it is a product genre that sells particularly during the “graduation entrance season”.

FIG. 4 is a diagram showing the structure of the weather condition table 14. The weather condition table 14 stores and manages the weighting of weighted predictions of sales fluctuations according to temperature and weather for each product genre. In the matrix configuration of the matrix, the product genres A and B are arranged in the row direction.
C, D ... Are set, and in the column direction, the temperature range “temperature 5 ° or less”, “temperature 6 ° to 15 °”, as weather classification items,
“Temperature 16 ° to 25 °” is set, and each temperature range is divided into “weather: good” and “weather: bad”.
A "score" is set at the intersection of each row and each column. Here, the "score" is a weighted prediction of sales fluctuations according to temperature and weather for each product type indicated by the product genre. The higher the score, the more the sales are affected by temperature and weather. It indicates that the product genre is higher. For example, the product genre B is “temperature 16 ° to 25 °.
In the case of “weather: bad”, the product genre is particularly sellable.

Here, when creating the product page, the product sales management server 1 accesses the seasonal table 13 based on the current system date and time of the guidance, selects the corresponding seasonal classification item, and selects the corresponding seasonal item. Acquire the "score" for each product genre. Further, the merchandise sales management server 1 acquires current weather information (temperature, weather) for each region from the weather information providing center 4, accesses the weather condition table 14 based on the weather information for each region, and obtains the current weather condition. The weather classification item corresponding to the situation is selected for each region, and the "score" for each product genre corresponding to the selected item is acquired for each region. The product sales management server 1 creates a region-based / product-genre-based allocating point table 19 based on the acquired seasonal classification-based score group and the region-based weather classification-based score group.

FIG. 5 is a diagram showing the structure of the point allocation table 19 for each area and for each product genre. The region-based / product-genre-based allocating point table 19 is a allocating point table created based on a point group corresponding to a seasonal classification and a point group corresponding to a weather classification for each area. Is set to “Season”, “Weather”, and “Total”, and the product categories A, B, C, and D are arranged in the column direction.
... is set. The points acquired from the season table 13 are set at the intersections of "season" and each column, and the points acquired from the weather condition table 14 are set at the intersections of "weather" and each column. ,"total"
Is set to a total score obtained by summing the seasonal score and the weather score for each product genre.

FIG. 6 is a view showing a product guide page 20 for each region created based on the allocation table 19 for each region / product genre. This regional product information page 20
Is mainly composed of the product genre list area 20A. In addition to the product genre list area 20A, a recommended product area (I) 20B and a recommended product area (II) 20 are included.
Has C. The product genre list area 20A is a region in which information on product genres is guided and arranged in descending order of “total points” in the region-based / product-general-based point allocation table 19. Further, in the recommended product area (I) 20B and the recommended product area (II) 20C, products extracted from the corresponding recommended product table (I) 15 and recommended product table (II) 16 are listed as recommended products. Area.

FIG. 7 is a diagram showing the structure of the recommended product table (I) 15. This recommended product table (I)
15 stores a group of products for which sales are to be promoted according to seasons and weather conditions.
In the row direction, product IDs “01”, “02”, “0”
3 ”,“ 04 ”, etc. are set, and“ season ”and“ weather condition ”are set in the column direction. Furthermore,“ season ”is divided into a plurality of seasonal classification items that are subdivided, and The "weather situation" is also divided into a plurality of meteorological classification items that are subdivided. Then, a flag "○" is set at the intersection of each row and each column, and this flag "○" is a flag indicating that the product should be extracted according to the seasonal classification item or the weather classification item, A product for which a flag “◯” is set corresponding to a seasonal classification item or a weather classification item is extracted as a recommended product. That is, product extraction is performed under the OR condition of season and weather.

FIG. 8 is a diagram showing the structure of the recommended product table (II) 16. This recommended product table (II)
Reference numeral 16 stores a product group to be promoted as a user attribute. In the matrix configuration of a matrix, product IDs “51”, “52”, “53”, ... In the direction, “gender”, “age”, “preference”, and “address area” are set as user attributes (user class), and further, “gender”, “age”, “preference”, and “address area” are It is divided into multiple attribute classification items. At the intersection of each row and each column, the flag "○"
Has been set, "gender", "age", "preference",
A product in which a flag “◯” is set in each user attribute of “address area” is extracted as a recommended product.
That is, product extraction is performed under the AND condition of all items.

FIG. 9 shows a user-class-based point allocation correction table 17
It is a figure showing the composition of. In this user-layer-based point correction table 17, correction values for correcting the arrangement order of the product genres arranged in the product genre list area 20A of the product guide page 20 for each region according to the user attribute are set. It's a table. That is, in this user layer-based point correction table 17, in the matrix configuration of the matrix, the product genres A, B, C, D, ... Are set in the row direction, and “Gender” is set as the user attribute in the column direction.
"Age", "Preferences", "Address area" are set,
"Gender", "age", "preference", and "address area" are divided into a plurality of attribute classification items. A "correction value" with plus / minus sign is set at the intersection of each row and each column. It should be noted that the higher the correction value in the positive direction, the more the sales are affected by the user attribute.

FIG. 10 is a block diagram showing the basic components of the product sales management server 1. CPU 101
It is a central processing unit that controls the overall operation of the product sales management server 1 according to the operating system and various application software in the storage device 2. The storage device 102 stores an operating system, various application software, a database, a table, etc., and has a magnetic, optical, semiconductor memory, etc. and its drive system. The recording device 102 is not limited to a fixed memory such as a hard disk, and may have a configuration in which a removable storage medium such as a CD-RO or a DVD can be mounted. The programs and data in the storage device 102 are loaded into the RAM (for example, static RAM) 103 as necessary, or the data in the RAM 103 is saved in the storage device. Further, the CPU 101 is a communication control device 104.
The program / data of another electronic device can be directly accessed and used through the communication control device 1 from another electronic device.
It is also possible to receive the download via 04. On the other hand, a communication control device 104, an input device 105, and a display device 106, which are its input / output peripheral devices, are connected to the CPU 101 via a bus line, and the CPU 101 controls their operations according to an input / output program.

Next, the operation algorithm of the product guidance providing system in this embodiment will be described with reference to the flow charts shown in FIGS. Here, each function described in these flowcharts is stored in the storage device in the form of a readable program code, and the operation according to the program code is sequentially executed. Further, the operation according to the above program code transmitted via the transmission medium can be sequentially executed. That is, the operation peculiar to this embodiment can be executed by utilizing the program / data externally supplied via the transmission medium in addition to the recording medium.

FIG. 11 is a flow chart showing the operation of the merchandise sales management server 1 which is executed once a day by batch processing. First, the product sales management server 1
The current system date and time is acquired (step A1), the season table 13 is accessed based on this current date and time, the corresponding seasonal classification item is selected, and the "score" for each product genre corresponding to this selected item is acquired ( Step A2). For example, if the current season is the “year-end and New Year season”, “10, 3, 8 ...” Is acquired as the “score” for each product genre.

Next, the current weather information (temperature, weather) for each region is acquired from the weather information providing center 4 (step A).
3) The weather condition table 14 is accessed based on the regional weather information, and the weather classification item corresponding to the current weather condition (temperature, weather) is selected for each region. "Score" is acquired for each region (step A4). For example, if the current weather conditions are "temperature 6 ° ~
If it is 15 ° and the weather is good, then “3, 2, 10, ...” Is acquired as the “score” for each product genre.

An area / commodity genre allocating point table 19 is created based on the point group corresponding to the seasonal classification items and the point group corresponding to the weather classification items for each area thus obtained (step A5). That is, the point group corresponding to the seasonal classification item and the point group corresponding to the weather classification item for each region are set in the corresponding point table 19 for each region and product genre. Then, the point group corresponding to the seasonal classification item and the point group corresponding to the weather classification item are summed up for each product genre, and a process for obtaining each total point is performed for each region (step A6). For example, in the point table for each product genre, the point group corresponding to the seasonal classification is “10, 3, 8, ...”.
If the point group corresponding to the weather classification is “3, 2, 10, ...”, the total points are “13, 5, 10,” for each product genre.
18 ... "is calculated.

Next, the product guide page 20 for each region is created. At that time, the product guide page 20 for each region is created.
Refer to the total points in the product genre score table 19,
In the list area 20A of the product guide page, product genres are arranged in descending order of total points (step A7). Therefore, as described above, if the total score of the product genre A is “13”, the product genre B is “5”, the product genre C is “18”, ... And the product genres C, A, B ,. Will be placed. Then, the recommended product table (I) 15 is accessed based on the season corresponding to the current date and time and the weather condition, and the products corresponding to the season and the products corresponding to the weather by region are extracted (step A8), and each extraction is performed. Seasonal products
They are arranged in the recommended product area (I) 20B in the product guide page 20 for each region according to the weather (step A9).

12 to 16 are flowcharts showing the operation of the product sales management server 1 which is started to be executed in response to the access from the user terminal 3. First, the product sales management server 1 transmits the top page to the requesting user terminal 3 (step B1). This top page has processing menu items of "shop" and "user registration", and is in a standby state until any one of the menu items is selected by the user (step B2). If there is a request for "user registration" to register as a member (step B3), the user registration page is sent to the request source (step B4), and the necessary information is entered in response. When the registered content is received (step B5), the user ID is issued and transmitted to the user terminal 3 (step B6), and then the registered content is registered in the user database 11 together with the user ID (step B7). Then, the process returns to step B1.

When the user who wants to purchase the product at the online shop selects "shop" (step B3), the user ID request page is transmitted to the user terminal 3 (step B8 in FIG. 13). ). Figure 17
The contents of this user ID request page are shown. If the user is a member user, the user is prompted to enter the user ID. If the user is not a member, the user is prompted to enter the area. Here, it is determined whether the request is from the member user or the request from the non-member user based on whether or not the user ID is received (step B9). Page 20
A product guide page corresponding to the user's area is selected from among the items (step B16).

If the request is from a member user (step B9), the user database 11 is accessed based on this user ID to obtain corresponding user information (step B10). Then, the area in which the user resides is specified based on the “address” in this user information, and the product genre-based point allocation table corresponding to the specific area is read out from the area-based and product genre-based point allocation table 19 to read out the RAM 103. Copy to the work area inside (step B11).

Next, the user attributes "sex", "age", extracted from the user information acquired as described above,
Based on the "address", "preference (1)", "preference (2)", and "preference (3)", the user layer-based point correction table 17 is accessed to obtain each "correction value" (step). B12). By referring to each “correction value” acquired in this way, it is checked whether or not there is a point correction (step B1).
3). That is, if all of the acquired “correction values” are “0” or the sum of the “correction values” is ± “0”, it is not necessary to perform point correction, but in other cases, It is determined that point correction is necessary. If it is not necessary to correct the score, the product guide page corresponding to the user's area is selected from the product guide pages 20 by region (step B16).

On the other hand, when it is necessary to correct the score (step B13), the "total score" of each product genre is corrected on the product genre-based score table copied to the work area in the RAM 103 ( Step B14). That is, the “correction values” acquired from the user layer-based point correction table 17 corresponding to each user attribute are totaled, and the total value (correction value) is added to the “total points” corresponding to each product genre in the product genre-based point allocation table. , Respectively, to correct the “total points” in the product genre-based point table (copy table). Then, in the product genre list area 20A of the product guide page corresponding to the user's region, the product genre array is re-edited so that the "total points" in the product genre-based allocation table (copy table) are in descending order. (Step B15). That is, on the regional product guide page, the list of product genres is rearranged to suit the user attribute.

Next, moving to step B17 of FIG. 14, the user attributes "sex", "age", "address", "preference (1)", "preference (2)" extracted from the user information,
Recommended product table (II) 1 based on "Preference (3)"
6 is accessed, and a product for which all attribute items match is extracted. In this case, it is determined whether or not even one corresponding product has been extracted (step B18), and when the corresponding product is extracted,
This extracted product is placed in the recommended product area (II) 20C in the product guide page 20 for each region (step B19).
After transmitting the product guide page obtained in this way to the user terminal 3 of the request source (step B20), the user waits for a request from the user (step B21 of FIG. 15).

When the user who receives the product guide page selects a desired product from the guide page, the product sales management server 1 receives the request from the user terminal 3 (step B21) and the product genre. Is selected or the recommended product is selected (step B22). here,
In the case of selecting the product genre, after sending the product guide page corresponding to the selected product genre to the request source (step B233), the process waits for a request from the user terminal 3 (step B24). FIG. 18A shows a product guide page corresponding to the selected genre, and a list of products belonging to the genre is displayed. It should be noted that this page is provided with "other genre buttons". Here, when the "other genre button" is operated (step B25), the original product guide page 20 is read and retransmitted to the user terminal 3 (step B26).

Further, when a recommended product in the product guide page 20 is selected (step B25) or FIG.
In the product guide page corresponding to the selected genre shown in (A), when an arbitrary product is selected from the product list (step B22), the process proceeds to step B27 in FIG. 16 and product information is based on the selected product. The file 18 is accessed, the detailed information of the product is acquired, and the product detail page is transmitted to the request source. FIG. 18B shows this product detail page, in which product images, product descriptions, prices, etc. are displayed. In this detail page, "Back" and "Purchase"
Each button of is provided.

When the "return" button in the detail page is operated (step B28), step B2 in FIG.
3, the product information page corresponding to the product genre is resent, but when the "Purchase" button is operated (step B2
8), check the existence of user ID, purchase applicant,
Determine whether it is a member user or a non-member user (step B
29). Here, if the user is a non-member user, a user registration page is transmitted to the user terminal 3 (step B33), and the registration content transmitted in response thereto is received (step B34). Is issued and transmitted to the user terminal 3 (step B35), the user ID and registration contents are additionally registered in the user database 11 (step B36). If the purchase applicant is a member user (step B29), the product purchase confirmation page is transmitted to the user terminal 3 (step B).
30, when the user confirmation is obtained in response thereto, the purchased product and the user information are registered in the product sales database 12 (step B31), and the product delivery management center 5 is arranged to deliver the product (step S31). B32). Then, it returns to step B23 of FIG.

As described above, in this embodiment, the merchandise sales management server 1 acquires the current system date and time, and information about the season determined based on this current date and time, and the current information acquired from the weather information providing center 4. Create a product guide page for preferentially selling various product information suitable for it using weather information as an external factor, and if this product guide page is requested by the user, this product guide page Since it is sent to the user terminal 3, it accurately grasps the consumption trends that change momentarily under the influence of the natural environment (weather conditions) and social environment (year-end and New Year holidays, Mother's Day, etc.), and matches the environment at that time. It is possible to create and provide a product guide page with the specified content, and it is possible to obtain a dynamic product guide page that responds to changes in the environment. The assortment is possible.

Further, the weather condition table 14 is accessed based on the current weather information acquired from the weather information providing center 4, the weather classification item corresponding to the current weather condition is selected, and the product genre corresponding to this classification item is selected. Obtain the "score" for each, determine the layout state for arranging various product information in the product guide page based on this "score",
With this layout, we have created a product information page that lists various product genres, so that you can, for example, make information about various products that are prioritized for sale on bad days stand out without complicated changes. It becomes possible to post, and the user can quickly find out the desired product.

In this case, the season table 13 is accessed based on the current date and time, and the corresponding season classification item is selected.
The "score" for each product genre corresponding to this category item is acquired, and the point group corresponding to this seasonal classification and the point group corresponding to the weather classification by region are totaled for each product genre to obtain the total points, and the product information Since the product genres are arranged in the list area 20A of the page in descending order of total points, the "score" predetermined for each product corresponding to a plurality of types of environments is comprehensively determined. The layout status for arranging various product genres in the product guide page can be determined according to the result, and the layout status of the product genres becomes more detailed considering the environment of multiple types comprehensively. .

The recommended product table (I) 15 is accessed based on the season and weather conditions corresponding to the current date and time, and the products corresponding to the season and the products corresponding to the weather by region are extracted, and each extracted product is seasoned. Since the items are arranged in the recommended product area (I) 20B in the product information page 20 for each region according to the weather, for example, the best-selling products whose temperatures are below freezing, the best-selling products in the rainy season are picked up as recommended products. Moreover, it is possible to provide a product recommended by the business operator who provides the product information providing service as a recommended product.

The merchandise sales management server 1 selects various merchandise genres suitable for the current weather condition by region based on the weather condition acquired from the weather information providing center 4 by region and creates a merchandise information page by region. When a product guidance request is received, the area in which the user resides is specified based on the "address" of the user, and in the point allocation table 19 by area / product category, by product category corresponding to the specific area. Since the point allocation table is read and the regional product guide page corresponding to this region is provided, it is possible to obtain the product guide page of the product content that matches the weather of the region where the user lives.

On the other hand, since the product guide page having the contents matching the attributes (eg, age group, sex, hobbies, residence area, etc.) of the user who has requested the product guide is automatically selected and provided, the user It is possible to get a dynamic product information page corresponding to the attributes, without the hassle and time,
It is possible to always have a product lineup suitable for the user.

In this case, the allocation correction table 1 for each user layer
Since the layout state for arranging various product genres in the product guide page is corrected based on 7, that is, in the product guide page corresponding to the region, the list array of the product genres is adapted to the user attribute. Because I rearranged it, I didn't have to change it
For example, it becomes possible to conspicuously post information about various products to be preferentially sold according to age group, sex, hobbies, etc., and the user can quickly find out a desired product.

When a product guide request is received, it is possible to create a product guide page that lists recommended products corresponding to the acquired user attributes. Therefore, for example, a selling product according to age group, sex, hobbies, etc. can be selected. It is possible to pick up and guide as recommended products, and it is also possible to provide, as recommended products, products that the business operator providing the product guidance providing service particularly desires for sales promotion.

In the above-mentioned embodiment, the weather condition (temperature, weather) and seasonality (year-end and New Year holidays, Mother's Day, etc.) are illustrated as the natural environment and the social environment. , Such as natural disasters, as sales tend to increase immediately after an earthquake, fire, or major incident.
Information such as current affairs may be acquired from an information providing service center that provides the information, and a product guide page in consideration of product assortment and product layout may be created based on this information. In other words, external factors that change the sales of products are arbitrary regardless of weather, seasonality, and the like.

In the above-described embodiment, the net shop side prepares and provides its own product guide page. However, when a large number of net shops are gathered like an Internet shopping mall, the individual product guide pages are provided. The online shop may request the shopping mall administrator to create its own product information page. That is, the shopping mall side may provide a support service for creating a product guide page of a member shop in response to the request. In this case, when the online shop owner registers his or her product information on the shopping mall side, the conditions for product assortment and product arrangement may be arbitrarily specified and registered.

FIG. 19 and FIG. 20 show examples of condition registration for product lineup and product placement. 19 shows the natural environment,
For each product whose sales fluctuates according to the social environment, a case is shown in which product assortment conditions and product placement conditions are registered corresponding to the product genre list area 20A and recommended product area 20B that make up the product guide page 20. There is. For example, in the product genre list area 20A, the product "far-infrared underwear" indicates that it should be placed first on "the day when the minimum temperature is 5 ° or lower", and "the day when the minimum temperature is 15 ° or higher". Is
Indicates that it should be placed in the fifth place, and within the recommended product area 20B, 1 is set for "the day when the minimum temperature is below freezing."
It means that it should be placed in the second position. In addition, the product "raincoat" indicates that "3 weeks from the day when the rainy season entered" should be placed second in the product genre list area 20A, and the product "security goods" indicates "the day when there was a major incident." Within 1 week ”indicates that the item should be placed third in the recommended product area 20B.

FIG. 20 shows a product assortment condition and a product arrangement condition corresponding to a product genre list area 20A and a recommended product area 20C constituting the product guide page 20 for each product whose sales vary according to user attributes. Shows the case where is registered. For example, in the product genre list area 20A and the recommended product area 20C, the product "Character plush" means that it should be placed first, and in the recommended product area 20C, the product "Shogi Net Battle Game" is placed first. Indicates what to do. In this way, the shopping mall side may create the product guide page corresponding to the member shop based on the conditions arbitrarily set in this way.

In the above-described embodiment, the product guide page 20 for each region is created in advance by batch processing, and the product guide page 20 for the region corresponding to the user's address is selected in response to a request from the user. , The layout status in the product guide page was re-edited so that the layout contents would be suitable for the user attribute, but the product guide page according to the current weather conditions of the user area every time the user requests. After creating, the content may be reedited to have contents suitable for the user attribute. In addition, a product guide page for each user attribute is created in advance by batch processing, and when the user requests, a product guide page that matches the user is selected from the product guide pages for each user attribute and is selected. The product guide page may be reedited to have contents suitable for the current weather conditions and seasons. That is, the timing and the procedure for creating the product guide page are arbitrary, and the method for creating the product guide page is also arbitrary.

Although a list of product genres is displayed in the product guide page 20, individual products may be displayed in a list, and a recommended product area is provided in the product guide page 20. , Recommended products may be posted on a dedicated page. Furthermore, the product guide page for each region corresponding to the user's address is selected from the product guide pages 20 created by region by batch processing. However, when the user requests, the current position is selected from the mobile phone terminal owned by the user. May be acquired and the product guide page for each region corresponding to the current position may be selected.

On the other hand, a recording medium (for example, a CD-ROM, a floppy disk, a RAM card, etc.) in which the program codes for executing the above-mentioned means are recorded may be provided to the computer.
That is, it is a recording medium having a program code that can be read by a computer, and has a function of acquiring environmental information indicating a natural environment and a social environment, and various kinds of product information suitable for the acquired environmental information as an external factor. A computer recording a program for realizing a function of creating a product guide page to be posted and a function of transmitting the created product guide page to a user terminal of a request source when a request for the product guide is received. A readable recording medium may be provided.

Further, it is a recording medium having a computer-readable program code, and a product guide page is created for each user attribute, in which various product information whose sales status may change depending on the user attribute is posted. A function and a function of acquiring a user attribute when a request for a product guide is received, and the product guide page corresponding to the acquired user attribute among the product guide pages created for each user attribute is the request source. It is also possible to provide a computer-readable recording medium in which a program for realizing the function of transmitting to the user terminal is recorded.

[0061]

According to the first invention (the invention according to claim 1), a product information page for preferentially selling various products whose sales situation may change depending on external factors. Is created and the product guide page is provided via the network, the natural environment (for example, weather conditions,
Accurately grasp consumption trends that change momentarily under the influence of the season) and social environment (for example, current affairs, Mother's Day, etc.), and create and provide a product information page with contents that match the environment at that time. Therefore, it is possible to obtain a dynamic product guide page that adapts to environmental changes, and it is possible to always have a product lineup suitable for environmental changes without taking time and effort. Second
According to the invention (invention of claim 6), when the product is sold through the network, it matches the attribute (eg, age group, sex, hobby, residence area, etc.) of the user who has requested the product information. Since the product guide page with the specified content is automatically selected and provided, it is possible to obtain a dynamic product guide page corresponding to the user attribute, which is suitable for the user at all times without any time and effort. Assortment becomes possible.

[Brief description of drawings]

FIG. 1 is a block diagram showing the overall configuration of a product guidance providing system.

FIG. 2A is a user registration database 11,
FIG. 6B is a diagram showing the record contents of the product sales database 12.

FIG. 3 is a diagram showing a configuration of a season table 13.

FIG. 4 is a diagram showing a configuration of a weather condition table 14.

FIG. 5 is a diagram showing a configuration of a point allocation table 19 for each region and each product genre.

FIG. 6 is a diagram showing a product guide page 20 for each region created based on a score table 19 for each region / product genre.

FIG. 7 is a diagram showing the configuration of a recommended product table (I) 15.

FIG. 8 is a diagram showing a configuration of a recommended product table (II) 16.

FIG. 9 is a diagram showing a configuration of a user-classified point allocation correction table 17.

FIG. 10 is a block diagram showing basic components of the product sales management server 1.

FIG. 11 is a flowchart showing the operation of the product sales management server 1 that starts execution once a day by batch processing.

FIG. 12 is a flowchart showing an operation of the product sale management server 1 which is started to be executed in response to an access from the user terminal 3.

FIG. 13 is a flowchart showing the operation of the product sales management server 1 subsequent to FIG. 12;

FIG. 14 is a flowchart showing the operation of the product sales management server 1 following FIG. 13;

FIG. 15 is a flowchart showing the operation of the product sale management server 1 subsequent to FIG. 14;

16 is a flowchart showing the operation of the product sales management server 1 subsequent to FIG.

FIG. 17 is a diagram showing the contents of a user ID request page.

FIG. 18A is a diagram showing a product guide page corresponding to a selected genre, and FIG. 18B is a diagram showing this product detail page.

FIG. 19 is a diagram for explaining a modified application example of this embodiment. A product genre list area 20A that constitutes a product guide page 20 and recommended products for each product whose sales fluctuate depending on the natural environment and the social environment. The figure which showed the case where the product assortment conditions and the product arrangement conditions were registered corresponding to area 20B.

FIG. 20 is a diagram for explaining a modified application example of this embodiment, which is a product genre list area 20 that forms a product guide page 20 for each product whose sales vary according to user attributes.
The figure which showed the case where A and the product arrangement conditions and product arrangement conditions were registered corresponding to A and the recommended product area 20C.

[Explanation of symbols] 1 product sales management server 2 network 3 user terminals 4 Meteorological Information Center 11 user database 12 product sales database 13 Seasonal table 14 Meteorological situation table 15 Recommended product table (I) 16 Recommended product table (II) 17 Point allocation table for each user 19 Distribution table by region and product genre 20 Product information page by region 101 CPU 102 storage device 104 communication control device

Claims (12)

[Claims] 1. A product that creates a product guide page for preferentially selling various products whose sales status may fluctuate depending on external factors and provides the product guide page via the network. A guidance providing system, an acquisition means for acquiring environmental information indicating a natural environment and a social environment, and a product guide page on which various kinds of product information suitable for the environmental information acquired by the acquisition means are external factors. And a sending unit for sending the product information page created by the creating unit to the requesting user terminal when a product guidance request is received. Offer system. 2. Registration information for storing registration information in which an environment classification in which the environment as the external factor is classified and a priority indicating a degree of preferential sale for each product according to the environment classification are associated with each other. Storage means and, when creating the product guide page, retrieves the environment classification corresponding to the environment information acquired by the acquisition means from the registration information storage means, and gives priority to each product associated with this environment classification. Determining means for determining a layout state for arranging various product information in the product guide page according to the degree, and the creating means stores the various product information in the layout state determined by the determining means. The product guide providing system according to claim 1, wherein the posted product guide page is created. 3. The registration information storage means stores an environment classification for each environment and a priority for each product corresponding to a plurality of types of environments, and the determination means acquires the acquisition means by the acquisition means. Search for each environmental classification corresponding to multiple types of environmental information, and comprehensively determine the priority of each product associated with each environmental classification. The product guidance providing system according to claim 2, wherein a layout state for arranging is determined. 4. A recommended product storage unit that stores and manages recommended products suitable for the environment classification for each environment classification in which the environment as the external factor is categorized, and when creating the product guide page, The environment classification corresponding to the environmental information acquired by the acquisition means is searched from the recommended product storage means, and the recommended product associated with the environment classification is extracted, and the creation means is provided with the extraction means. 2. The product guide providing system according to claim 1, wherein a product guide page is created which lists information on recommended products extracted by the means. 5. The obtaining means obtains the current weather conditions for each region as environmental information, and the creating device lists various product information suitable for the current weather conditions obtained by the obtaining device for each region. A product guide page is created for each region, and when the transmitting unit receives a request for product guide, the sending unit receives a product for a region corresponding to the user position from the product guide page for each region created by the creating unit by region. 2. The product guide providing system according to claim 1, wherein the guide page is transmitted to the requesting user terminal. 6. A product guide providing system for providing a product guide page for selling various products via a network, wherein various product information whose sales status may fluctuate according to user attributes is posted. Of the product guide pages created by the user attribute by the creating means for creating the product guide page for each user attribute, the acquiring means for acquiring the user attribute when a request for the product guide is received, And a transmitting unit that transmits the product guide page corresponding to the user attribute acquired by the acquiring unit to the requesting user terminal, the product guide providing system. 7. Registration information storage means for storing registration information in which various user attributes are associated with priority indicating the degree of preferential sales for each product according to the user attribute, and a request for product guidance. When receiving the information, the registration information storage unit is referred to based on the user attribute acquired by the acquisition unit, and various items are displayed in the product guide page according to the priority of each product associated with the user attribute. Deciding means for deciding a layout state for arranging the item information of, and the creating means creates a product information page in which various item information is posted in the layout state decided by the deciding means. The product guidance providing system according to claim 6, wherein 8. Corresponding to various user attributes, recommended product storage means for storing and managing recommended products suitable for the user attributes, and user attributes acquired by the acquisition means when a request for product guidance is received. The recommended product storage means on the basis of the recommended product storage means, and extracting means for extracting each recommended product associated with this user attribute; and the creating means, which is the recommended product information extracted by the extracting means. 7. The product guide providing system according to claim 6, wherein a product guide page including the above is created. 9. A function for acquiring environmental information indicating a natural environment and a social environment on a computer, and using the acquired environmental information as an external factor, creates a product guide page for posting various product information suitable for it. And a function of transmitting the created product guide page to the requesting user terminal when a product guide request is received. 10. A product which creates a product guide page for preferentially selling various products whose sales situation may change depending on external factors and provides the product guide page via a network. This is a method for providing guidance, in which environmental information indicating the natural environment and social environment is acquired, and the acquired environmental information is used as an external factor to create a product information page that lists various product information suitable for it. The product guide providing method, characterized in that when the request is received, the created product guide page is transmitted to the requesting user terminal. 11. A function of creating, for each user attribute, a product guide page that lists various product information whose sales status may fluctuate according to the user attribute, and receives a request for the product guide from the computer. In this case, a function of acquiring the user attribute, and a function of transmitting the product guide page corresponding to the acquired user attribute among the product guide pages created for each user attribute to the requesting user terminal. , A program to realize. 12. A product guide providing method for providing a product guide page for selling various products via a network, wherein various product information whose sales status may fluctuate according to user attributes is posted. A product guide page is created for each user attribute, and when a product guide request is received, the user attribute is acquired, and among the product guide pages created for each user attribute, the product corresponding to the acquired user attribute. A product guidance providing method, characterized in that a guidance page is transmitted to the requesting user terminal.