JP2022156118A - Processing system and program - Google Patents

Abstract

To provide a processing system and the like capable of smoothly setting an item related to a displayed article to a purchase object.SOLUTION: A processing system includes: a video distribution unit which implements video distribution processing; a tag processing unit which, when a user specifies a displayed article displayed in the video, implements display processing of a tag on which information concerning an item related to the specified displayed article is displayed; and a purchase processing unit which, when the user performs a prescribed operation to the tag, implements processing for setting an item corresponding to the tag to a purchase object of the user.SELECTED DRAWING: Figure 8

Description

The present invention relates to a processing system, a program, and the like.

Conventionally, there has been known a processing system that allows a user to purchase a product related to an object displayed on a display screen. For example, Patent Literature 1 discloses a processing system that displays an image of a game character on a display unit of a terminal device, automatically selects an item based on the characteristics of the character, and prompts the user to purchase the item.

Japanese Patent Application Laid-Open No. 2021-12422

When the user purchases a product related to the display item displayed on the display screen in this way, if the operation to set the product as the target of purchase is not smooth, the user is interested in the product. In addition, a situation occurs in which the product is not set as a purchase target and the user does not purchase the product.

According to some aspects of the present embodiment, it is possible to provide a processing system, a program, and the like that can smoothly set products related to displayed objects as purchase targets.

One aspect of the present disclosure is a moving image distribution unit that performs moving image distribution processing, and when a user instructs a display object displayed in the moving image, information about a product related to the instructed display object is displayed. a tag processing unit that performs tag display processing; and a purchase processing unit that performs processing for setting a product corresponding to the tag as a purchase target for the user when the user performs a predetermined operation on the tag. , a processing system that includes: Another aspect of the present disclosure relates to a program that causes a computer to function as each of the above units, or a computer-readable information storage medium that stores the program.

According to one aspect of the present disclosure, when a user designates a display object of a video, a tag displaying information about a product related to the display object is displayed, and the user performs a predetermined operation on the displayed tag. If you perform the operation of , the product corresponding to the tag will be set as the purchase target of the user. Therefore, the user can set the product corresponding to the display object as a purchase target only by designating the display object of the moving image and performing a predetermined operation on the displayed tag. It is possible to implement a processing system or the like that can smoothly set purchase targets.

Further, in one aspect of the present disclosure, the video is displayed in a video area of the display screen, a payment screen for purchasing the product is displayed in a payment area of the display screen, and the purchase processing unit displays When it is determined that the displayed tag has moved to the payment area, the payment system may be instructed to perform payment processing for purchasing the product corresponding to the tag.

In this way, the user can perform the payment processing for the product related to the displayed object only by instructing the displayed object to display the tag and performing the predetermined operation of moving the displayed tag to the payment area. As a result, it becomes possible to realize smooth payment processing for products related to displayed items.

Further, in one aspect of the present disclosure, the moving image area is an area in which a web page of a site of the moving image distribution system including the moving image distribution unit is displayed, and the payment area displays a web page of the site of the payment system. It may be a region where

In this way, it is possible to display a moving picture on the web page of the site of the moving picture distribution system for the video area, and display a payment screen on the web page of the site of the payment system for the payment area.

Further, in one aspect of the present disclosure, when the user performs an operation to instruct linking of video distribution and product purchase payment, the purchase processing unit links video distribution processing and product purchase payment processing. You may perform the cooperation process which makes it carry out.

In this way, the user can purchase the product related to the display object of the moving image with a simple operation by simply performing the operation of instructing the linking of the moving image distribution and the settlement of the purchase of the product.

Further, in one aspect of the present disclosure, the purchase processing unit may perform, as the cooperative processing, a process of associating the viewer ID of the user with the purchaser ID and the tag ID with the product ID.

In this manner, the product is specified based on the product ID associated with the tag ID, the purchaser is specified based on the purchaser ID associated with the viewer ID, and the specified product is sent to the purchaser. It will be possible to realize payment processing that allows customers to purchase.

Further, in one aspect of the present disclosure, when the user logs into a site of a video distribution system including the video distribution unit, the purchase processing unit performs a payment process for purchasing the product. User login processing may be performed.

In this way, a sign-on process can be realized in which a user who has logged in to the site of the video distribution system also logs in to the site of the payment system.

In one aspect of the present disclosure, the tag processing unit may perform display processing of the tag based on information of another user different from the user.

In this way, when a user designates a display object, it is possible to perform display processing of tags reflecting information of other users.

In one aspect of the present disclosure, the tag processing unit may change display content of the tag based on the other user's information.

In this way, when the user designates a displayed object, it is possible to perform processing for changing the display content of the tag reflecting the information of the other user.

Further, in one aspect of the present disclosure, the tag processing unit performs display processing of the tag on a display object specified based on the input history information of the user or other users among display objects displayed in the moving image. you can go

In this way, a tag is displayed on a display object specified by the input history information of the user or another user, and the user performs a predetermined operation on the tag, thereby allowing the user to obtain a product related to the display object. It will be possible to set it as a purchase target for.

Further, in one aspect of the present disclosure, information of a plurality of display objects displayed in chronological order in the moving image is set in association with information of the moving image, and the tag processing unit includes information of the position indicated by the user. and the instruction timing information, a corresponding display object may be identified from a plurality of display objects displayed in chronological order, and the tag display processing may be performed on the identified display object.

In this way, the display object pointed by the user is specified based on the information on the position pointed by the user and the information on the timing of the instruction from among the plurality of objects appearing in chronological order in the moving image. It becomes possible to display the tag corresponding to the displayed object.

Further, in one aspect of the present disclosure, the tag processing unit may change the display content of the tag according to the viewing status of the moving image.

In this way, when a user designates a display object of a moving image, a tag of display contents reflecting the viewing situation of the moving image is displayed, and a product corresponding to the tag can be set as an object to be purchased by the user. become.

In one aspect of the present disclosure, the tag processing unit may change display content of the tag according to a viewing history of the moving image.

In this way, the tag can be displayed by reflecting the viewing history of the moving image in the display content of the tag.

In one aspect of the present disclosure, the tag processing unit may change the display content of the tag according to a situation from when the tag is displayed until the product is set as a purchase target.

By doing so, it is possible to display a tag whose display contents reflect the situation from when the tag is displayed until the product is set as a purchase target.

Further, one aspect of the present disclosure may include a notification unit that notifies the video distributor of the display status of the tag or the setting status of the product related to the tag as a purchase target (using a computer as the notification unit may work).

In this way, the video distributor can see the notification of the status of the viewer displaying the tag of the displayed object of the video, and the status of the viewer who saw the tag and set the product to be purchased. be easily comprehended.

Further, in one aspect of the present disclosure, the moving image is a live game moving image of a game played by the distributor on the terminal device of the distributor, and the displayed object on which the tag is displayed is a displayed object appearing in the game. may

By doing so, it is possible to realize the distribution of the game situation animation in which the distribution of the animation and the purchase of the product corresponding to the displayed object of the animation are linked.

Further, in one aspect of the present disclosure, the moving image distribution unit may perform processing to stop the reproduction of the moving image or slow down the reproduction speed of the moving image during the display period of the tag.

In this way, during the display period of the tag, the moving image that the user has been watching is stopped or played back at a slower speed, thereby improving convenience for the user.

In one aspect of the present disclosure, the tag processing unit may change the level of detail of the display content of the tag according to the passage of time or a predetermined operation.

In this way, the level of detail of the display content of the tag changes when time elapses after the tag is displayed or when the user performs a predetermined operation. Allows display content tags to be displayed to the user.

1(A) to 1(F) are explanatory diagrams of a hardware device that implements the processing system of this embodiment. 1 is a configuration example of a processing system according to this embodiment; A configuration example of a terminal device. Explanatory drawing of the method of this embodiment. Explanatory drawing of the method of this embodiment. 6A and 6B are diagrams showing examples of tags. Explanatory drawing of the method of this embodiment. 4 is a flowchart for explaining processing of the embodiment; 6 is a flowchart for explaining tag display processing according to information of other users. 4 is a flowchart for explaining tag display processing according to input history information of a user or other users. Explanatory drawing of the display method of a tag. 10 is a flowchart for explaining tag display processing according to the viewing status of a video and the status until a product is set as a purchase target. Explanatory drawing of the method of notifying the display condition of a tag, and the purchase target setting condition of goods. 5 is a flowchart for explaining processing for stopping the reproduction of a moving image or slowing down the reproduction speed during a tag display period; 4 is a flowchart for explaining processing for changing the detail level of display content of tags. Explanatory drawing of display control of a moving image area|region and a payment area|region. 4 is a flowchart for explaining cooperation processing between video distribution processing and payment processing; Explanatory drawing of an example of cooperation processing.

The present embodiment will be described below. It should be noted that the embodiments described below do not unduly limit the content of the claims. Moreover, not all the configurations described in this embodiment are essential configuration requirements.

1. 1. Processing System First, a hardware device that implements the processing system of this embodiment will be described with reference to FIGS. 1(A) to 1(F).

In FIG. 1A, a server system 500 is connected to terminal devices TM1 to TMn via a network 510 for communication. For example, the server system 500 is a host, and the terminal devices TM1-TMn are clients. The processing system and its processing of this embodiment may be implemented by the server system 500, or may be implemented by distributed processing between the server system 500 and the terminal devices TM1 to TMn.

The processing system and processing of this embodiment can also be realized by a blockchain technique. For example, a program called a smart contract that can be executed on Ethereum may be used to execute each process of the processing system of this embodiment. In this case, the terminals TM1-TMn are connected peer-to-peer. Various types of information such as game information communicated between the terminal devices TM1 to TMn are transferred using blockchain. Note that each of the terminal devices TM1 to TMn is hereinafter referred to as a terminal device TM as appropriate.

The server system 500 can be implemented by, for example, one or a plurality of servers (management server, service providing server, game server, content distribution server, billing server, authentication server, database server, communication server, etc.). This server system 500 provides various services for operating product sales sites, community websites, and online games, manages data necessary for providing services, and distributes client programs and various data. can be done. As a result, for example, the terminal device TM, which is a user terminal, can access the server system 500 and use various services provided by the server system 500 .

The network 510 (distribution network, communication line) is a communication path using, for example, the Internet or a wireless LAN. Communication networks such as networks, cable networks, and wireless LANs can be included. Also, the communication method may be wired or wireless.

The terminal device TM (user terminal) is, for example, a terminal having a network connection function (Internet connection function). Examples of these terminal devices TM include a portable communication terminal such as a smart phone and a mobile phone shown in FIG. 1B, a portable game device shown in FIG. (stationary type), an arcade game apparatus shown in FIG. 1(E), or an information processing apparatus such as a personal computer (PC) or a tablet PC shown in FIG. 1(F) can be used. Alternatively, as the terminal device TM, a wearable device (HMD, watch-type device, etc.) that is worn on the user's head or arm may be used.

FIG. 2 shows a configuration example of the processing system of this embodiment. The configuration of the processing system is not limited to that shown in FIG. 2, and various modifications such as omitting some of its constituent elements (each part) or adding other constituent elements are possible.

The processing system includes a processing portion 100 , a storage portion 170 and a communication portion 196 . This processing system can be realized, for example, by the server system 500 of FIG.

The processing unit 100 (processor) performs video distribution processing, tag processing, purchase processing, notification processing, management processing, communication processing, and display processing based on various information, programs, or operation information stored in the storage unit 170. , or perform sound processing.

Each process (each function) of this embodiment performed by each part of the processing unit 100 can be realized by a processor (a processor including hardware). For example, each process of this embodiment can be implemented by a processor that operates based on information such as a program and a memory that stores information such as the program. In the processor, for example, the function of each section may be implemented by separate hardware, or the function of each section may be implemented by integrated hardware. For example, a processor includes hardware, which may include circuitry for processing digital signals and/or circuitry for processing analog signals. For example, the processor can be composed of one or more circuit devices (such as ICs) or one or more circuit elements (such as resistors and capacitors) mounted on a circuit board. The processor may be, for example, a CPU (Central Processing Unit). However, the processor is not limited to the CPU, and various processors such as GPU (Graphics Processing Unit) or DSP (Digital Signal Processor) can be used. Alternatively, the processor may be a hardware circuit based on ASIC. The processor may also include amplifier circuits, filter circuits, and the like that process analog signals. The memory (storage unit) may be a semiconductor memory such as SRAM or DRAM, or may be a register. Alternatively, it may be a magnetic storage device such as a hard disk device (HDD) or an optical storage device such as an optical disk device. For example, the memory stores computer-readable instructions, and the processes (functions) of each part of the processing unit 100 are realized by executing the instructions by the processor. The instruction here may be an instruction set that constitutes a program, or an instruction that instructs a hardware circuit of a processor to operate.

The processing unit 100 includes a video distribution unit 102 , a tag processing unit 104 , a purchase processing unit 106 , a notification unit 108 , a management unit 118 , a display processing unit 120 and a sound processing unit 130 . Note that the configuration of the processing unit 100 is not limited to this, and various modifications such as omitting some of these components or adding other components are possible.

The moving image distribution unit 102 performs processing for distributing moving images. The tag processing unit 104 performs various processes on the tag on which information about the product is displayed. The purchase processing unit 106 performs various processes for allowing the user to purchase the product corresponding to the tag. The notification unit 108 performs various notification processes for the user. Details of the moving image distribution unit 102, the tag processing unit 104, the purchase processing unit 106, and the notification unit 108 will be described later.

The management unit 118 performs, for example, user authentication processing. For example, authentication processing of a logged-in user is performed using a terminal device. This authentication processing is performed based on, for example, a password or account information entered by the user. The management unit 118 also performs various billing processes. For example, it performs charging determination processing, charging data creation processing, storage processing, and the like. The management unit 118 also performs various management processes. For example, it performs management processing of various services and management processing of various information. The management unit 118 can be implemented by, for example, a management server.

The display processing unit 120 performs processing for displaying an image on the display unit of the terminal device TM. For example, image generation data (HTML data or the like) for generating the image is generated.

The sound processing unit 130 performs processing for outputting sound from the sound output unit of the terminal device TM. For example, it generates sound generation data for generating the sound (voice, game sound, effect sound).

Note that the processing unit 100 may perform various game processes for the user to play the game. Game processing includes, for example, processing for starting a game when a game start condition is satisfied, processing for progressing a started game, processing for ending a game when a game end condition is satisfied, or a game such as game results. It is a process of calculating the result, and the like. This game processing can be realized by, for example, a game server. Taking a browser game as an example, the processing unit 100 controls the progress of the game for each user by managing various types of user information for each user. User information is stored in the user information storage unit 174 . For example, the processing unit 100 causes the terminal device TM to display a web page that constitutes a website that provides game services in response to a request from the terminal device TM. Specifically, a web page is displayed by a web browser provided in the terminal device TM. When the hyperlink of the displayed web page is selected by the user, the processing unit 100 transmits new HTML data corresponding to the hyperlink to the terminal device TM, and the terminal device TM displays the web page based on the new HTML data. is displayed. In this way, the web pages are sequentially provided to the terminal device TM according to the user's operation, so that the game can be progressed based on the user's operation on the terminal device TM.

The storage unit 170 serves as a work area for the processing unit 100, the communication unit 196, and the like, and its function can be realized by a semiconductor memory, HDD, SSD, optical disk device, or the like. Storage unit 170 includes moving image information storage unit 172 and user information storage unit 174 . The moving image information storage unit 172 stores information on moving images distributed by the moving image distribution unit 102 . For example, the moving image information storage unit 172 stores information of moving image content such as video data. The user information storage unit 174 stores various information about users. For example, the user information storage unit 174 stores user's personal information (name, sex, date of birth, email address, etc.) as user information. For example, user account information (user ID) is also stored as user information. For example, billing information for billing processing is associated with each account information of each user.

The communication unit 196 communicates with an external device, and its function can be realized by hardware such as communication ASIC or communication processor, or communication firmware. For example, the communication unit 196, which is a communication interface, performs various communication processes for communicating with the terminal devices TM (TM1 to TMn) via the network 510. FIG.

Further, the processing system of FIG. 2 performs each process of this embodiment based on the program of this embodiment. This program is a program (a program for causing the computer to execute the processing of each unit) for functioning a computer (a device including an operation unit, a processing unit, a storage unit, and an output unit) as each unit of the present embodiment. This program is stored in, for example, an information storage medium. That is, the processing system of this embodiment performs various processes of this embodiment based on the program (data) stored in the information storage medium. Information storage media, which are computer-readable media, store programs and data, and their functions can be realized by optical discs, HDDs, semiconductor memories, and the like. A program (data) for causing a computer to function as each part of the present embodiment may be distributed via a network from an information storage medium possessed by a server system (host device). The use of information storage media by such server systems can also be included within the scope of this embodiment.

FIG. 3 shows a configuration example of the terminal device TM. The terminal device TM includes a processing unit 200 , an operation unit 260 , an interface unit 262 , a storage unit 270 , an information storage medium 280 , a display unit 290 , a sound output unit 292 and a communication unit 296 . The configuration of the terminal device TM is not limited to that shown in FIG. 3, and various modifications such as omitting some of its constituent elements (each part) or adding other constituent elements are possible.

The processing unit 200 (processor) executes terminal-side processing in the processing system based on operation information and programs from the operation unit 260 . For example, it executes processing for displaying moving images, processing for displaying tags, processing for accepting user input information, and the like. The processing unit 200 can be realized by a processor or the like, like the processing unit 100 in FIG. 2 described above. Each process of the processing system of this embodiment may be realized by distributed processing of the server system 500 and the terminal device TM.

The operation unit 260 is used by the user to input various information such as operation information, and its functions include operation buttons, directional keys, analog sticks, levers, and various sensors (angular velocity sensor, acceleration sensor, etc.). , a microphone, or a touch panel display. The interface unit 262 performs interface processing with an external device, and performs processing for communicating with the external device according to a predetermined interface standard, for example. The interface unit 262 also performs interface processing with a portable information storage medium such as an IC card (memory card), a USB memory, or a magnetic card in which various types of information about the user are stored. The function of the interface unit 262 can be realized by hardware such as an interface processing ASIC or an interface processing processor, or interface processing firmware.

The storage unit 270 serves as a work area for the processing unit 200, the communication unit 296, and the like, and its function can be realized by a semiconductor memory, HDD, SSD, optical disk device, or the like. The information storage medium 280 (computer-readable medium) stores programs, data, and the like, and its function can be realized by an optical disc, HDD, semiconductor memory, or the like. The processing unit 200 performs various processes of this embodiment based on programs (data) stored in the information storage medium 280 . In this information storage medium 280, a program (a program for causing the computer to execute the processing of each part) for functioning a computer (a device having an operation part, a processing part, a storage part, and an output part) as each part of the present embodiment is stored. I can remember.

The display unit 290 outputs an image generated according to this embodiment, and its function can be realized by an LCD, an organic EL display, a CRT, an HMD, or the like. The sound output unit 292 outputs the sound generated by this embodiment, and its function can be realized by a speaker, headphones, or the like. The communication unit 296 (communication interface) communicates with an external device such as the server system 500 or another terminal device via the network 510, and its function is a communication ASIC or a communication processor. It can be realized by hardware or firmware for communication.

As shown in FIG. 2, the processing system (server system) of this embodiment includes a moving image distribution unit 102, a tag processing unit 104, and a purchase processing unit . Further, the program of the present embodiment causes the computer to function as a video distribution unit 102, a tag processing unit 104, and a purchase processing unit 106. FIG.

The moving image distribution unit 102 performs processing for distributing moving images. Specifically, the moving image distribution unit 102 performs distribution processing for the user to view the moving image content on the terminal device TM. For example, the video distribution unit 102 performs distribution processing of various types of video content such as video content for product purchase, video content for product advertisement, video content for commercials, and video content for games. For example, the video distribution unit 102 performs streaming distribution of video content. Streaming distribution is video distribution by streaming processing.

The tag processing unit 104 performs various processing on tags. For example, when the user designates a display object displayed in a moving image, the tag processing unit 104 performs display processing of a tag displaying information about a product related to the designated display object. For example, objects displayed in moving images are associated with tags. For example, the storage unit 170 stores the information of each of the plurality of tags in association with the information of each of the plurality of display objects displayed in the moving image. In the tag information, for example, the tag ID is associated with the product information corresponding to the tag. The information about the product corresponding to the tag is, for example, product description information, product privilege information (special price information) such as discount information or purchase point information, or product image information. The tag processing unit 104 performs display processing of the tag corresponding to the moving image display object instructed by the user based on the information about the product corresponding to the tag. For example, the tag processing unit 104 performs a process of displaying an image of a tag in which text information or image information describing a product related to the tag is displayed on the terminal device TM of the user.

The purchase processing unit 106 performs various processes regarding the purchase of merchandise. For example, when the user performs a predetermined operation on the tag, the purchase processing unit 106 performs processing for setting the product corresponding to the tag as a purchase target (purchase candidate) for the user. The predetermined operation is an operation associated in advance as an operation for setting the product corresponding to the tag as a purchase target. For example, the predetermined operation is an operation of moving the tag to the product payment area on the display screen. Also, the process of setting a product as a purchase target for the user is, for example, a process of setting the product as a purchase candidate for the user, and is a process called cart-in, for example. After the product corresponding to the tag is set as a purchase candidate, the purchase of the product by the user is completed by performing payment processing for the purchase of the product. The payment processing for purchasing a product is, for example, electronic payment processing.

Further, in the present embodiment, a moving image is displayed in the moving image area of the display screen, and a payment screen for purchasing a product is displayed in the payment area of the display screen. The display screen is the screen of the display unit 290 of the terminal device TM. A video area and a payment area are set for this display screen, a video is displayed in the video area, and a payment screen is displayed in the payment area. Then, when it is determined that the tag displayed in the moving image area has moved to the payment area, the purchase processing unit 106 instructs the payment system to perform payment processing for purchasing the product corresponding to the tag. For example, when a user designates a display object displayed in a moving image, a product tag related to the designated display object is displayed. When the user performs a predetermined operation on the tag and it is determined that the tag has moved to the settlement area, the purchase of the product corresponding to the tag is processed for settlement. A payment system that performs payment processing is, for example, a payment server. When the purchase processing unit 106 issues a payment processing instruction, the payment system executes electronic payment processing for the product set as the purchase target. For example, a payment system executes payment processing using a credit card, electronic money, or the like.

Further, in this embodiment, the video area is an area in which a web page of the site of the video distribution system including the video distribution unit 102 is displayed, and the payment area is an area in which the web page of the site of the payment system is displayed. be. A moving image distribution system that distributes moving images is, for example, a moving image distribution server. A video is displayed in the video area by displaying a web page that constitutes a site managed by the video distribution system. The URL of the video distribution site is assigned to the web page of the site of the video distribution system. Also, by displaying the web pages that constitute the site managed by the payment system, the payment screen will be displayed in the payment area. The URL of the payment site is assigned to the web page of the payment system site.

The purchase processing unit 106 also performs cooperative processing for linking the video distribution processing and the product purchase settlement processing when the user performs an operation for instructing cooperation between the video distribution and the product purchase settlement. For example, before the video distribution is performed, a selection screen or the like is displayed for the user to select whether or not to link the video distribution and payment for product purchase, for example. , the purchase processing unit 106 performs cooperative processing of video distribution processing and payment processing. For example, when such cooperative processing is not performed, normal video distribution is performed to the user. On the other hand, when cooperative processing is performed, when a user designates a display object displayed in a moving image, a tag for purchasing a product related to the display object is displayed, and the user performs a predetermined operation on the tag. When you do, the product corresponding to the tag is set as a purchase target. Then, for example, when it is determined that the tag displayed in the moving image area has moved to the settlement area, settlement processing linked to the moving image distribution processing is executed.

The purchase processing unit 106 also associates the viewer ID of the user with the purchaser ID and associates the tag ID with the product ID as cooperative processing. That is, when the user performs an operation for instructing cooperation between video distribution and product purchase settlement, the purchase processing unit 106 associates the viewer ID of the user with the purchaser ID, for example, and stores the tag ID in the storage unit 170. is stored in the storage unit 170 in association with the product ID. During payment processing, the payment system identifies the purchaser of the product based on the purchaser ID associated with the viewer ID of the user viewing the video, and identifies the purchaser of the product, and identifies the product ID associated with the tag ID. Identify products to purchase based on Then, when the user performs an operation to purchase a product, the payment system executes payment processing for causing the purchaser with the purchaser ID to purchase the product with the product ID.

Also, when the user logs in to the site of the video distribution system including the video distribution unit 102, the purchase processing unit 106 performs the process of logging in the user to the site of the payment system that performs payment processing for purchasing the product. For example, when a user logs in to a video distribution site, which is the site of the video distribution system, the user simultaneously logs in to the payment site, which is the site of the payment system. That is, the purchase processing unit 106 performs user sign-on processing so that the user who has logged in to the video distribution site is also logged in to the payment site. For example, when video distribution processing and payment processing are linked, the purchase processing unit 106 associates the user ID of the video distribution site with the user ID of the payment site, thereby facilitating user sign-on processing. to enable.

Further, the tag processing unit 104 performs tag display processing based on information of other users different from the user. For example, the tag processing unit 104 performs display processing that reflects information of other users during tag display processing. For example, based on the information of other users, the tag processing unit 104 determines whether or not to display tags, controls display of tags, sets display contents of tags, sets display timing of tags, sets display frequency of tags, or sets display frequency of tags. Set the display mode of . For example, the tag processing unit 104 determines whether or not to display the tag based on the information of the other user, varies the display control of the tag, sets the description content that is the display content of the tag, and displays the tag. is set at what display timing or display frequency, and the display mode of image properties such as tag color or brightness is set. Other user's information is, for example, relationship information between the user and other users. The relationship information is, for example, information such as whether the user and other users have a friend relationship or a follow-follower relationship, or whether the user and other users belong to the same group (team, organization). Also, the relationship information may be relationship information about attributes of the user and other users. Attributes are, for example, age, gender, place of residence, or the like. The relationship information about attributes is, for example, information such as whether the user and other users are in the same age group, the same sex, or live in the same place of residence.

Also, the tag processing unit 104 changes the display contents of the tag based on the information of other users. For example, when the user and the other user are in the first relationship, the display content of the tag is set to the first content, and when the user and the other user are in the second relationship, the display content of the tag is set to the second. Set to the contents of 2. The display content of the tag is the description content of the tag, for example, the content of information about the product displayed on the tag. For example, the tag processing unit 104 changes privilege information such as the discount rate, purchase points, and payback rate of the product corresponding to the tag based on the information of other users. Alternatively, the tag processing unit 104 changes the level of detail of the product description corresponding to the tag based on the information of other users.

Further, the tag processing unit 104 performs tag display processing on display objects specified based on the input history information of the user or other users among the display objects displayed in the moving image. The input history information is history information about evaluation inputs, such as likes, etc., made by the user or other users to display objects of moving images, and history information about instruction inputs for instructing display objects of moving images by the user or other users. . When it is determined that the display object is highly evaluated by the user or other users based on the history of evaluation inputs such as likes for the display object, the tag processing unit 104 performs processing for displaying the tag of the display object. Further, when it is determined that the degree of interest (degree of attention) of the user or other users to the display object is high based on the history of instruction input to the display object, the tag processing unit 104 performs processing to display the tag of the display object. conduct.

In addition, in the present embodiment, information of a plurality of objects to be displayed in chronological order in a moving image is set in association with the information of the moving image. For example, information about a plurality of display objects displayed in chronological order in a moving image is stored in the storage unit 170 in association with information about the moving image. In this case, for example, the information of each display object of the plurality of display objects displayed in chronological order in the moving image is also associated with the display timing information of the display object during reproduction of the moving image. Then, the tag processing unit 104 identifies a corresponding display object from a plurality of display objects displayed in chronological order based on the information on the user's pointing position and the information on the pointing timing, and Perform tag display processing. For example, the tag processing unit 104 performs a process of comparing the display position of the displayed object on the display screen and the position indicated by the user, and the process of comparing the display timing of the displayed object and the instruction timing of the user. Then, when the tag processing unit 104 determines that the display position of the display object and the position indicated by the user match within a given range, and determines that the display object is being displayed at the timing of the user's instruction, the display Perform processing to display the tag corresponding to the object.

Also, the tag processing unit 104 changes the display content of the tag according to the viewing status of the moving image. For example, the tag processing unit 104 changes the display content of the tag according to the viewing time zone of the moving image, the number of viewers of the moving image, or the information of the viewer of the moving image (attribute information such as age and gender). For example, the tag processing unit 104 displays a tag according to whether the video viewing time zone is a first time zone (for example, midnight time zone) or a second time zone (for example, daytime time zone). Information about the product, which is the content (for example, privilege information such as discounts, purchase points, and payback, product description information, etc.) and the level of detail of the information are changed. In addition, the tag processing unit 104 generates privilege information (special price information) and description information about the product, which is the display content of the tag, depending on whether the number of viewers of the video is less than a predetermined number of people or more than a predetermined number of people. and change the level of detail of the information. Also, the tag processing unit 104 changes the information such as privilege information and explanation information about the product, which is the display content of the tag, and the level of detail of the information according to the attribute information such as the age and gender of the viewer of the moving image.

For example, the tag processing unit 104 changes the display content of the tag according to the viewing history of the moving image, which is one of the viewing conditions of the moving image. The viewing history of moving images includes the number of times of viewing (playback times) of moving images, the total viewing time (total playback time) of moving images, or the viewing frequency of moving images. For example, the tag processing unit 104 generates privilege information about the product, which is the display content of the tag, according to whether the number of views of the video is large or small, the total viewing time is long or short, or the viewing frequency is high or low. and description information, and the level of detail of the information. For example, if the number of views of the video is large, the total viewing time is long, or the viewing frequency is high, the fact that the product is popular is described in the tag, or information on benefits that make the user more advantageous. , etc., to change the description content, which is the display content of the tag. Benefits that make the user more advantageous include, for example, increasing the discount rate of the product, giving the user specific points such as purchase points when purchasing the product, and the like.

Moreover, the tag processing unit 104 changes the display contents of the tag according to the situation from when the tag is displayed until the product is set as a purchase target. For example, the tag processing unit 104 determines the time from when the tag is displayed until the product is set as a purchase target, the number of times the tag has been erased, or the number and frequency of times the tag has been displayed but the product has not been purchased. In accordance with the situation (past history situation) such as, information such as privilege information and explanation information about the product, which is the display content of the tag, and the level of detail of the information are changed. For example, if the time to be set as a purchase target is short, the number of tag deletions is small, or the number or frequency of not being a purchase target is low, enter information on benefits that will be more advantageous to the user. By doing so, the description content, which is the display content of the tag, is changed.

The processing system of this embodiment also includes a notification unit 108 . Then, the notification unit 108 performs a process of notifying the video distributor of the display status of the tag or the setting status of the product related to the tag as a purchase target. The display status of the tag is, for example, the number of times or frequency of display of the tag. The display count of the tag may be the total display count of the tag, or may be the display count in the most recent fixed period. For example, the tag display status may be a history of the number of times the tag has been displayed (a history of the number of times the tag has been displayed in the most recent fixed period). Also, the setting status of the tag-related product as the purchase target is the number of times the purchase target is set (the number of cart-ins), or the ratio of the number of times the purchase target is set to the display count of the tag. Also, the setting status of the purchase target may be a history of the number of times the purchase target is set (history of the number of times the purchase target has been set in the most recent fixed period).

The moving image is, for example, a live game moving image of a game played by the distributor on the terminal device of the distributor, and the displayed object on which the tag is displayed is, for example, a displayed object appearing in the game. The live game video is a video for viewers to watch the distributor's game play, and is a game demonstration video that allows viewers to watch the distributor's game play demonstration. The live game video may be a video that allows viewers to watch a past game play demonstration by the distributor, or a video that allows viewers to watch the distributor's game play demonstration in real time. Display objects appearing in the game are, for example, objects to be played by the distributor, such as characters operated by the distributor, equipment such as weapons, protective gear, and items.

In addition, the moving image distribution unit 102 performs processing to stop the reproduction of the moving image or slow down the reproducing speed of the moving image during the display period of the tag. For example, when a user designates a display object to be displayed in a moving image and a tag corresponding to the designated display object is displayed, the moving image distribution unit 102 stops reproducing the moving image or speeds up the reproducing speed of the moving image. To make it easier for the user to purchase the product corresponding to the displayed tag by performing a slowing process. In this case, the period during which the video is stopped or the period during which the playback speed slows down may be a fixed period, or the period from when the tag is displayed until the product is set as a purchase target, Alternatively, it may be a period from when the tag is displayed until the payment for the purchase of the product is completed.

The tag processing unit 104 also changes the degree of detail of the display content of the tag according to the passage of time or a predetermined operation. The verbosity of the display content of a tag is the verbosity of the information conveyed by the display of the tag. For example, the degree of detail of the display content of the tag is the degree of detail of the descriptive information and privilege information about the product corresponding to the tag. For example, the tag processing unit 104 displays a tag with a low level of detail when the tag is displayed, and then displays a tag with a high level of detail when time elapses. The tag of the display content with a low degree of detail of the display content may be something like an icon, for example. Further, the tag processing unit 104 changes the level of detail of the display content of the tag when the user performs a predetermined operation to change the level of detail of the tag. For example, when a predetermined operation is performed, the tag processing unit 104 changes a tag whose display content has a low degree of detail to a tag whose display content has a high degree of detail and displays the tag.

The above-described processing system of FIG. 2 and each processing of this embodiment, such as video distribution processing, tag processing, purchase target setting processing, notification processing, etc., are realized by the server system 500 of FIG. , realization by a terminal device, or realization by distributed processing of the server system 500 and the terminal device. For example, the server system processes only information necessary for performing each process of the present embodiment, or performs a process of only transmitting the information to the terminal device, and the terminal device performs other processes. can be For example, a program for performing each process of this embodiment may be installed in the terminal device, and the terminal device may execute each process of this embodiment based on the installed program. Also, the processing system may be implemented by an information processing system other than the server system 500 .

2. Method of this Embodiment Next, the method of this embodiment will be described in detail.

2.1 Direct Cart-In FIGS. 4 and 5 show examples of moving images delivered by the processing system of this embodiment. This moving image is a moving image of a game or animation, and in FIGS. 4 and 5, characters appearing in the game or animation are displayed. Characters are equipped with, for example, swords, belts, and masks. For example, a sword display object OBA, a belt display object OBB, and a mask display object OBC are displayed as moving image display objects. A moving image is displayed in the moving image area ARV of the display screen, and a payment screen with a cart icon and the like is displayed in the payment area ARS of the display screen.

In FIG. 4, the user is interested in the sword of the character, and instructs the sword display object OBA by performing an operation such as touching the sword display object OBA. When the display object OBA of the sword is indicated in this way, the tag TGA as shown in FIG. 4 is displayed. For example, in FIG. 4, the tag TGA is displayed at a position corresponding to the position of the display object OBA. As shown in FIG. 6A, this tag TGA displays information about the sword SW, which is a product related to the display object OBA designated by the user. For example, Sword SW is a sword toy that imitates a sword display object OBA. As shown in FIG. 6A, the tag TGA displays product information and privilege information of Sword SW. The tag TGA displays the price of the sword SW and the image IMA. For example, as the product information, description information of the product of Sword SW is described. As the privilege information, for example, discount information at the time of purchasing the sword SW, information on purchase points (privilege points) given at the time of purchase, and the like are described.

Further, in FIG. 5, the user is interested in the character's belt, and instructs the belt display object OBB by performing an operation such as touching the belt display object OBB. When the display object OBB of the belt is indicated in this way, the tag TGB as shown in FIG. 5 is displayed. For example, in FIG. 5, a tag TGB is displayed at a position corresponding to the position of the display object OBB. As shown in FIG. 6B, this tag TGB displays information about the belt BL, which is a product related to the display object OBB designated by the user. For example, the belt BL is a belt toy imitating the display object OBB. As shown in FIG. 6B, the tag TGB displays product information and privilege information of the belt BL. The tag TGB displays the price of the belt BL and the image IMB. For example, as the product information, description information of the product of the belt BL is described. As the privilege information, for example, discount information at the time of purchase of the belt BL, information on purchase points given at the time of purchase, and the like are described.

In FIG. 4, the user confirms product information, privilege information, etc. of Sword SW, which is a product related to the display object OBA, by looking at the tag TGA displayed by designating the display object OBA of the sword. In FIG. 4, since the user likes the sword SW, he performs a predetermined operation on the tag TGA to set the sword SW, which is the product corresponding to the tag TGA, as a purchase target. Specifically, as shown in A1 of FIG. 4, an operation of dragging the tag TGA is performed to move it from the moving image area ARV to the payment area ARS. Then, by dragging the tag TGA to the position of the cart icon displayed in the settlement area ARS, Sword SW is carted in, and Sword SW is set as a purchase target. That is, the user designates the moving image display object OBA and moves the displayed tag TGA to the settlement area ARS, whereby direct cart-in of the product Sword SW is performed.

Further, in FIG. 5, the user confirms product information, privilege information, etc. of the belt BL, which is a product related to the display object OBB, by looking at the tag TGB displayed by designating the display object OBB of the belt. In FIG. 5, since the user likes the belt BL, the user performs a predetermined operation on the tag TGB to set the belt BL, which is the product corresponding to the tag TGB, as a purchase target. Specifically, as shown in A2 of FIG. 5, an operation of dragging the tag TGB is performed to move it from the moving image area ARV to the payment area ARS. Then, by dragging the tag TGB to the position of the cart icon displayed in the settlement area ARS, the belt BL is carted in, and the belt BL is set as a purchase target. That is, the user instructs the moving image display object OBB and moves the displayed tag TGB to the settlement area ARS, thereby performing direct cart-in of the product belt BL.

4 and 5, for example, a model object in a virtual space is displayed as a display object, but the moving image to which the method of the present embodiment is applied is not limited to such a moving image. For example, the method of this embodiment can also be applied to a moving image of a subject in real space captured by a camera. In this case, when the user gives an instruction such as touching a display object in the real space displayed in the moving image, the tag of the product related to the display object is displayed, and this tag is moved to the settlement area ARS. By doing so, the product can be set as a purchase target.

In FIGS. 4 and 5, the tags TGA and TGB are displayed near the positions designated by the user. For example, the tags TGA and TGB are displayed near the display objects OBA and OBB designated by the user. This embodiment is not limited to this. For example, as shown in FIG. 7, when the user designates display objects OBA, OBB, and OBC, tags TGA, TGB, and TGC corresponding to the display objects OBA, OBB, and OBC are displayed in a predetermined area of the display screen. good too. For example, in FIG. 7, the tags TGA, TGB, and TGC are collectively displayed in the lower right area of the moving image area. In this case, the user drags the tag of the desired product from among the tags TGA, TGB, and TGC displayed in this way to the settlement area ARS, as indicated by A3 in FIG.

For example, as a processing system of a comparative example of the present embodiment, when the user instructs (such as by touching the screen) the position of a product displayed in the video that the user is viewing, the details of the product are displayed. A system in which the information is displayed as tags is also conceivable. However, even if the user is interested in the item, he or she must jump to another screen and make a payment in order to purchase the item, and there is a risk of missing the business opportunity.

On the other hand, the present embodiment provides a system for easily purchasing products related to displayed objects (objects) displayed in moving images. That is, when the user instructs (such as by touching the screen) the position of a display object displayed in a moving image, information about a product related to the display object (display object information) is displayed. When the user performs a predetermined operation on this tag (such as moving the tag to the cart area in the screen), the product related to the displayed object is processed for purchase. For example, a product can be purchased simply by dragging and dropping a tag touched and displayed by the user into a cart area set in the edge region of the display screen. This makes it possible to smoothly guide the user to the purchase of the product without missing an opportunity when the user is interested in the product.

2.2 Example of Processing of this Embodiment FIG. 8 is a flowchart for explaining the processing of this embodiment. First, the processing system performs moving image distribution processing (step S1). For example, a moving image distribution process is performed for allowing the user to view moving images as shown in FIGS. 4 and 5 . Then, the processing system determines whether the user has specified a display object to be displayed in the moving image (step S2). For example, it is determined whether or not the user has instructed to touch one of the display objects OBA, OBB, and OBC in FIGS. 4 and 5 on the screen. Then, when such a display object is instructed, the processing system performs display processing of a tag displaying information about a product related to the instructed display object (step S3). For example, as shown in FIGS. 6(A) and 6(B), processing for displaying tags in which description information and privilege information of products are described is performed. The processing system then determines whether a predetermined operation has been performed on the displayed tag (step S4). Taking FIGS. 4 and 5 as an example, it is determined whether an operation has been performed to move the tags TGA and TGB to the settlement area ARS. Then, when such a predetermined operation is performed, the processing system sets the product corresponding to the tag as a purchase target for the user (step S5). For example, it determines that the product has been added to the cart.

As described above, in this embodiment, when the moving image distribution process is performed and the user designates (specifies) a display object to be displayed in the moving image, information about the product related to the designated display object is displayed. Perform tag display processing. Then, when the user performs a predetermined operation on the tag, the product corresponding to the tag is set as an object to be purchased by the user. In this way, when the user designates a moving image display object, a tag displaying information about a product related to the display object is displayed. Then, when the user performs a predetermined operation on the displayed tag, the product corresponding to the tag is set as the user's purchase target. Therefore, the user can set the product corresponding to the display object as a purchase target only by designating the display object of the moving image and performing a predetermined operation on the displayed tag. It is possible to realize a processing system that can smoothly set purchase targets.

Next, various processing examples of this embodiment will be described. FIG. 9 is a flowchart for explaining tag display processing according to information of other users. First, the processing system acquires information about other users such as friends and followers of the user (step S11). For example, it acquires information of other users who have a predetermined relationship with the user, such as a friend relationship or a follower/follow relationship. Then, based on the information of other users, the processing system determines whether or not the tag can be displayed and whether the display content of the tag is changed (step S12). For example, based on the information of other users who have a predetermined relationship with the user, whether or not to display a tag corresponding to the display item when the user instructs the display item, and descriptive information and benefits of the product that is the display content of the tag Determination processing such as whether to change information or the like is performed. Then, the processing system performs tag display processing according to the result of the determination processing (step S13). For example, a process of displaying or not displaying the tag is performed according to the result of the process of determining whether the tag can be displayed. In addition, processing such as changing the display content of the tag is performed according to the result of the processing for determining whether to change the display content of the tag.

As described above, in the present embodiment, tag display processing is performed based on information of other users who are different from the user. For example, based on the information of other users who are viewing the same moving image as the user, display processing of tags when the user designates a display object is performed. Specifically, based on the information of other users, it determines whether or not the tag can be displayed, and determines the display content of the tag. For example, tag display processing is performed based on information of other users who have a predetermined relationship with the user (friend relationship, follower/follow relationship, belonging to the same group, attribute relationship, or the like). In this way, when the user designates a display object, it is possible to perform tag display processing that reflects the information of other users. will affect the display processing of tags when pointing to a display object. Specifically, in this embodiment, a process of changing the display content of the tag is performed based on the information of other users. For example, based on the information of other users who are viewing the same video as the user, change processing of the information about the product, which is the display content of the tag, is performed. For example, based on the information of other users who have a predetermined relationship with the user, the product description information and privilege information, which are displayed contents of the tag, are changed, or the degree of detail of the description contents of the tag is changed. In this way, when the user designates a display object, it is possible to change the display content of the tag reflecting the information of other users, and the information of other users viewing the same moving image can be displayed by the user. will affect the display contents of the tag that is displayed when pointing to a display object.

For example, in this embodiment, the tag corresponding to the display object is displayed when the display condition set based on the information of the other user is satisfied. For example, depending on information such as whether another user has purchased a product corresponding to the displayed object of the video, or whether or not the displayed object has been given a predetermined evaluation (Like, etc.), the user may select the displayed object. Determines whether to display the tag when is instructed. Specifically, information on whether or not other users who have a predetermined relationship with the user (friends, followers, etc.) have purchased products corresponding to the displayed objects in the video, and whether or not the displayed objects have been evaluated in a predetermined manner. In accordance with such information, it is determined whether or not to display the tag when the user designates the display object. For example, a tag is displayed for a display item corresponding to a product purchased by another user who is in a friend relationship with the user, or a display item for which another user has rated likes, etc., and the user drags the tag to make a payment. When a predetermined operation such as moving to an area is performed, a product corresponding to the display object is set as a purchase target for the user. Moreover, the discount rate and purchase points (privilege points), which are privilege information displayed on the tag, are changed based on the information of other users. For example, when the user designates a display item in which another user who has a friend relationship with the user displays a tag and purchases a product, the privilege information of the tag displayed corresponding to the display item is changed. For example, the information is changed to privilege information such as offering a discount to a product related to the display item, changing the discount rate, or giving purchase points to the user. Further, for example, if the user instructs the display item and displays the tag within a predetermined time from the timing when another user displays the tag corresponding to the display item and purchases the product, the discount rate, which is the privilege information, is displayed. Perform processing to change the display contents of the tag, such as enlarging it.

FIG. 10 is a flowchart for explaining tag display processing according to the input history information of the user or other users. First, the processing system acquires the user's or other user's input history information (input of likes, etc.) for display objects displayed in the moving image (step S21). For example, it acquires the history information of instruction input and the history information of evaluation input by the user or other users for each display object of a plurality of display objects displayed in the moving image. Then, the processing system identifies a display object based on the input history information, and performs tag display processing for the identified display object (steps S22 and S23).

As described above, in the present embodiment, tag display processing is performed on display objects specified based on the input history information of the user or other users among the display objects displayed in the moving image. For example, for each display object of a plurality of display objects displayed in a moving image, the history of instruction inputs by the user or other users and the history of evaluation inputs such as likes are stored in the storage unit 170 as input history information. Then, the tag is displayed for the display object specified based on this input history information. In this way, a tag is displayed on a display object specified by the input history information of the user or another user, and the user performs a predetermined operation on the tag, thereby allowing the user to obtain a product related to the display object. It can be set as a purchase target. For example, a tag is displayed according to the status of evaluation such as like for a displayed object in a moving image. That is, a tag is displayed on a display object at a portion where an evaluation such as "Like" is input in the moving image. For example, if there is a display object that is evaluated as like and is judged to be of interest to the user, the display object is specified and a tag corresponding to the display object is displayed. Further, the display mode of the display object may be changed based on the input history information such as evaluation input such as like or instruction input. For example, based on input history information such as evaluation input and instruction input, for display objects that are judged to be of interest to many users, image properties such as color and brightness can be changed, and effect effects can be applied. , etc., to change the display mode so that it stands out from other displayed objects. Then, when the user designates a display object whose display mode has been changed in this way, the tag corresponding to the display object is displayed.

FIG. 11 is an explanatory diagram of a tag display method. In FIG. 11, the direction of t is the direction of the time axis. As shown in FIG. 11, in the present embodiment, information about a plurality of display objects OB1, OB2, OB3, and OB4 displayed in chronological order in a moving image is set in association with information about the moving image. For example, the display object OB1 is displayed at timing t1 after the start of reproduction of the moving image, and then the display object OB2 is displayed at timing t2. Similarly, display objects OB3 and OB4 are displayed at timings t3 and t4. In this way, information of a plurality of display objects OB1, OB2, OB3, and OB4 displayed in chronological order such as timings t1, t2, t3, and t4 is stored in the storage unit 170 in association with the moving image information. Then, in this embodiment, based on the information on the user's pointing position and the information on the pointing timing, the corresponding display object is identified from a plurality of display objects displayed in chronological order, and the identified display object is tagged. is displayed. For example, it is possible to determine whether or not the user is pointing to a display object displayed in the moving image based on the information of the pointing position of the user. For example, when it is determined that the user is pointing to the display area of the displayed object based on the information of the user's pointing position, it is determined that the user is pointing to the displayed object. Also, it is possible to determine whether it is the timing at which the display object is being displayed based on the information of the instruction timing of the user. For example, in FIG. 11, the display object is displayed at timing t2. It can be determined that it is the displayed timing. In this manner, in the embodiment, a corresponding display object is identified from a plurality of display objects displayed in chronological order based on the information on the user's pointing position and the information on the pointing timing. In this way, the display object indicated by the user is identified from among the plurality of display objects appearing in chronological order in the moving image based on the information on the position indicated by the user and the information on the timing of the instruction. It becomes possible to display tags on displayed objects.

FIG. 11 is a flowchart for explaining tag display processing according to the viewing status of a moving image and the status until a product is set as a purchase target. First, the processing system acquires the viewing status of the moving image, such as the viewing history of the moving image, the viewing time zone, the number of viewers, or the information of the viewer (step S31). The viewing history of moving images is the number of views and the total viewing time of viewers who are users. The viewing time zone is, for example, whether it is the morning time zone, the afternoon time zone, or the night time zone. The viewer information is information such as the age group and gender of the viewer who is viewing the moving image. The processing system also acquires the status from when the tag is displayed until the product is set as a purchase target (step S32). That is, the status from when the tag is displayed to when it is carted in is acquired. For example, it acquires the time from when the tag is displayed until the product is set as a purchase target, and the number and frequency of times when the tag was displayed but the product was not purchased. Then, the processing system changes the display contents of the tag based on the viewing status of the video and the status of the tag being set as a purchase target after being displayed (step S33), and the tag with the changed display contents is displayed. Display processing is performed (step S34).

As described above, in this embodiment, as shown in steps S31 and S32 of FIG. 12, the display contents of the tags are changed according to the viewing status of the moving image. Specifically, the display content of the tag is changed according to the viewing history information of the moving image. For example, if the number of views of the video is large, the total viewing time is long, or the viewing frequency is high, the tag indicates that the product is popular, or information on benefits that make the user more advantageous. Change the display content of the tag as described. For example, if the video is considered to be popular because it has a large number of views or a long total viewing time, when the user instructs the display of the video, the discount rate of the product, for example, will be changed. Display a tag that describes privilege information such as being expensive or receiving a lot of purchase points. In this way, when a user designates a display object of a moving image, a tag of display contents reflecting the viewing situation of the moving image is displayed, and a product corresponding to the tag can be set as an object to be purchased by the user. become. For example, the tag can be displayed by reflecting the viewing history such as the number of views and the total viewing time of the video in the display content of the tag.

Also, in this embodiment, as shown in steps S32 and S33 of FIG. 12, the display contents of the tag are changed according to the situation from when the tag is displayed until the product is set as a purchase target. For example, the time from when the tag was displayed until the product was set as a purchase target, the number of times the displayed tag was deleted by the user, the number of times the tag was displayed but the product was not available for purchase, etc. Change the display contents of the tag according to the situation such as frequency. For example, if the time from when the tag is displayed until the product is set as a purchase target is short, a tag containing privilege information that makes the user more advantageous is displayed, and the discount rate of the product is increased. More purchase points will be awarded. Alternatively, if the displayed tag has been erased many times, it is possible that the user is hesitant about purchasing, so a tag with privilege information that makes the user more advantageous is displayed. In this way, by displaying the tag whose display content reflects the situation from when the tag is displayed to when the product is set as a purchase target, it is possible to make the product corresponding to the tag a purchase target. Motivation or the like can be given to the user.

FIG. 13 is an explanatory diagram of a method of notifying the display status of tags and the purchase target setting status of products. For example, in FIG. 13, the display status of the tag or the setting status of the product related to the tag as a purchase target is notified to the distributor of the animation such as the live game animation. For example, in the notification of FIG. 13, the history of the display status of the tag for the displayed object of the video distributed by the distributor and the history of the setting status of the purchase target of the product corresponding to the tag by the user who is the viewer are displayed. there is For example, there are situations where a viewer instructs a video displayed by a distributor to display a tag, or a situation where a viewer sets a product corresponding to the displayed tag as a purchase target. , will be notified to the distributor. In this way, the distributor of the video can understand the situation where the viewer showed interest in the displayed object of the video and displayed the tag, and the viewer who saw the tag decided to purchase the product corresponding to the tag. By viewing the notification in FIG. 13, the set situation can be easily grasped. It should be noted that a process of giving benefits to the video distributor may be performed according to the display status of the tag and the setting status of the purchase target of the product as shown in FIG. 13 .

Further, in the present embodiment, for example, as shown in FIGS. 4 and 5, the moving image is a live game moving image of a game played by the distributor on the terminal device of the distributor, and the displayed object on which the tag is displayed is the game. It is a display object that appears (appears). In this way, a viewer watching a game commentary video designates an object displayed in the game commentary video and causes the tag to be displayed so that a product related to the display object appearing in the game can be purchased by the viewer. can be set to As a result, the popularity and degree of immersion in game commentary content can be improved, and game situation video distribution can be realized in which the video distribution and the purchase of products corresponding to the displayed objects of the video are linked.

FIG. 14 is a flowchart for explaining the process of stopping the reproduction of the moving image or slowing down the reproduction speed during the display period of the tag. First, the processing system determines whether or not the user has instructed a display object to be displayed in the moving image (step S41), and if the user has instructed, the information about the product related to the instructed display object is displayed. Display processing of the tag is performed (step S42). Then, the processing system stops reproducing the moving image or slows down the reproducing speed of the moving image (step S43). For example, the playback of the moving image is temporarily stopped, or the moving image is played back at a slower speed than during normal playback. Then, the processing system determines whether or not the display time of the tag has ended (step S44), and if it has ended, cancels the stopped state of reproducing the moving image or restores the reproducing speed of the moving image (step S45). ). That is, the reproduction of the moving image is stopped or the reproduction speed of the moving image is slowed down only during the display time of the tag.

As described above, in the present embodiment, a process of stopping the reproduction of the moving image or slowing down the reproduction speed of the moving image is performed during the display period of the tag. For example, when the tag is displayed by the user pointing to the display object of the video, the playback of the video is stopped or the playback speed is slowed down, and when the display period of the tag ends and the tag disappears, playback of the video stops. Release the stop state or restore the playback speed. In this way, during the display period of the tag, the video that the user was watching is stopped or the playback speed is slowed down, so the user can fully check the display contents of the tag and purchase the product corresponding to the tag. You will be able to take time to decide whether to set it as a target. This can improve user convenience.

FIG. 15 is a flowchart for explaining the process of changing the degree of detail of the display content of tags. When the processing system determines to display the tag (step S51), it displays the simple information display tag (step S52). That is, a tag displaying simple information with a low degree of detail is displayed. After displaying the tag, the processing system determines whether a predetermined period of time has elapsed and whether a predetermined operation has been performed by the user (step S53). Then, the processing system displays a detailed information display tag when a predetermined period of time has elapsed or when a predetermined operation has been performed (step S54). That is, a tag displaying detailed information with a high degree of detail is displayed.

As described above, in this embodiment, the degree of detail of the tag display content is changed according to the passage of time or a predetermined operation. For example, at the timing when a tag is displayed, a tag with a low level of detail is displayed. For example, when a tag is displayed, a tag such as an icon showing only the name of the product is displayed. Then, for example, when a predetermined period of time has passed since the tag was displayed, or when the user performs a predetermined operation, a tag with a high degree of detail in the display content is displayed. For example, as shown in FIGS. 6(A) and 6(B), tags in which detailed product description information, privilege information, and the like are described are displayed. The user's predetermined operation is, for example, an operation of switching the detail level of the display content of the tag. In this way, the level of detail of the display content of the tag changes when time elapses after the tag is displayed or when the user performs a predetermined operation. Allows display content tags to be displayed to the user. For example, a certain amount of display area is required to display a tag with a high degree of detail, and when such a tag is displayed, the video display is hidden behind the tag and cannot be seen. An embarrassing situation occurs. Therefore, for example, at the timing when a tag is displayed, a tag whose display content is low in detail and whose display area is small is displayed. As a result, it is possible to suppress a situation in which the display object of the moving image is hidden behind the tag and cannot be seen. Then, when a predetermined time elapses after the tag is displayed, or when the user performs an operation to increase the detail level of the display contents of the tag, a tag with a high level of detail of the display contents and a large display area is displayed. As a result, the user can easily confirm the descriptive information of the product on the tag, the privilege information, and the like, and the user's convenience can be improved.

3. Settlement Process In this embodiment, a tag is displayed in response to an instruction from a moving image display object, and when a predetermined operation is performed on this tag, cart-in processing is performed to set the product corresponding to the tag as a purchase target. After that, the purchase of the product to be purchased is settled, so that the user can purchase the product. In this case, the payment for the product purchase is made by the payment system 220 shown in FIG. This payment system 220 is realized by, for example, a payment server. On the other hand, the moving image distribution process is performed by the moving image distribution system 210 shown in FIG. This moving image distribution system 210 is implemented by, for example, a moving image distribution server. The moving image distribution system 210 is implemented by, for example, the processing system of the present embodiment, and performs processing of the moving image distribution unit 102, the tag processing unit 104, and the purchase processing unit 106 of the present embodiment, for example. The payment system 220 may be provided, for example, in the processing system of this embodiment, or may be realized by a payment server provided outside the server of the processing system.

For example, in this embodiment, as shown in FIG. 16, a moving image is displayed in the moving image area ARV of the display screen of the terminal device, and a payment screen for purchasing a product is displayed in the payment area ARS of the display screen. For example, video distribution processing in the video region ARV is performed by a video distribution system 210 realized by a video distribution server or the like, and payment processing in the payment region ARS is performed by a payment system 220 realized by a payment server or the like. . For example, the video distribution system 210 performs display control in the video area ARV, and the payment system 220 performs display control in the payment area ARS. For example, in the video area ARV, a video screen on the page (URL) of the video distribution website managed by the video distribution system 210 is displayed, and in the payment area ARS, the payment website managed by the payment system 220 is displayed. The settlement screen on the page (URL) is displayed.

Then, in this embodiment, cooperative processing of moving image distribution processing in the moving image area ARV and settlement processing in the settlement area ARS is performed. FIG. 17 is a flowchart for explaining linking processing between video distribution processing and payment processing. First, the processing system determines whether or not the user has performed an operation to instruct linking of video distribution and product purchase settlement (step S61). For example, before distributing a video, display a selection screen or menu screen for linking video distribution and product purchase payment, and on this selection screen or menu screen, decide whether to link video distribution and product purchase payment. is selected by the user. Then, when an operation to instruct cooperation is performed, the processing system executes a cooperation process for coordinating the moving image distribution process and the payment process (step S62). For example, as shown in FIG. 16, cooperative processing is executed in which the moving picture distribution system 210 controls the moving picture area ARV, and the settlement system 220 controls the settlement area ARS. Next, the processing system performs moving image distribution processing (step S63). For example, when cooperative processing is not performed, normal video distribution processing is performed, and when cooperative processing is performed, video is displayed in the video area ARV as shown in FIG. 16, and payment is made in the payment area ARS. The video distribution process that displays the screen will be performed. The processing system then determines whether the tag displayed in the moving image area ARV has moved to the payment area ARS (step S64). For example, as described with reference to FIGS. 4 and 5, it is determined whether or not the tag has been moved to the settlement area ARS by a predetermined operation such as a drag operation of the tag by the user. Then, when the tag is moved, the processing system determines whether or not the linked area is performed, and when the linked process is performed, instructs the settlement process for purchasing the product corresponding to the tag. (Steps S65, S66). For example, the payment system 220 is instructed to perform the payment processing for purchasing the product, and the payment system 220 executes the payment processing for purchasing the product. Then, the processing system determines whether or not the moving image has ended (step S67), returns to step S63 if the moving image has not ended, and ends the processing if the moving image has ended.

As described above, in this embodiment, as shown in steps S64 to S66 in FIG. 17, when it is determined that the tag displayed in the moving image area ARV has moved to the payment area ARS, the product corresponding to the tag The payment system 220 is instructed to perform purchase payment processing. In this way, when the user performs a predetermined operation on the tag displayed by instructing the display object of the moving image and the tag moves to the payment area ARS, the instruction for the payment process is sent to the payment system. 220, and settlement processing for the purchase of the product corresponding to the tag is performed. Accordingly, the user can perform the payment process for the product related to the displayed object simply by instructing the displayed object to display the tag and performing a predetermined operation of moving the displayed tag to the payment area ARS. As a result, it becomes possible to realize smooth payment processing for products related to the display items.

The moving image area ARV is an area in which the web page of the site of the moving image distribution system 210 is displayed, and the settlement area ARS is an area in which the web page of the site of the settlement system 220 is displayed. For example, when a web page is displayed on a video distribution site that is a site managed by the video distribution system 210, a video as shown in FIG. 16 is displayed in the payment area ARS. For example, the video distribution system 210 updates the web page of the video distribution site to perform display control in the video area ARV, and the payment system 220 updates the web page of the payment site to perform display control in the payment area ARS. Control the display. The URL of the video distribution site is assigned to the web page of the video distribution site, and the URL of the payment site is assigned to the web page of the payment site. Control and the like are performed. In this way, it is possible to display a moving image on the web page of the site of the moving image distribution system 210 for the moving image area ARV, and display a settlement screen on the web page of the site of the settlement system 220 for the settlement area ARS.

When it is determined that the tag has moved to the payment area ARS, the video distribution system 210 notifies the payment system 220 that the tag has moved to the payment area ARS. That is, it notifies that the product corresponding to the tag is in the cart. Accordingly, the payment system 220 performs display control to change the display mode of the cart icon displayed in the payment area ARS to a display mode indicating that the product is in the cart. Accordingly, the user can visually recognize that the product has been put in the cart by seeing the change in the display mode of the cart-in. When the purchase of the product by the user at the payment site is completed, the payment system 220 notifies the video distribution system 210 that the payment processing for the purchase of the product has been completed.

Further, in the present embodiment, as shown in steps S61 and S62 of FIG. 18, when the user performs an operation to instruct linking of video distribution and product purchase payment, video distribution processing and product purchase payment processing are performed. perform the linking process to link the For example, if the user does not perform an operation to instruct such cooperation between video distribution and payment, normal video distribution processing is performed, and if the user performs an operation to instruct such cooperation , a moving image distribution process is performed that enables settlement of purchases of products related to moving image display objects. In this way, for example, the user can purchase the product related to the displayed object of the moving image with a simple operation, simply by performing an operation of instructing the linking of the moving image distribution and the settlement of the purchase of the product.

Note that when the cooperative processing is performed, the privilege information set in the tag is also notified to the payment system 220 . As a result, based on the privilege information, product discount processing, purchase point grant processing at the time of product purchase, and the like are performed.

In addition, in the present embodiment, processing for associating the user's viewer ID with the purchaser ID and the tag ID with the product ID is performed as cooperative processing between the video distribution processing and the payment processing. For example, when the user performs an operation to instruct cooperation between video distribution and payment for purchasing a product, as shown in FIG. A process of associating the ID with the purchaser ID of the user who purchases the product and storing it in the storage unit 170 is performed. Also, as a linking process between the video distribution process and the payment process, for example, a process of associating the tag ID associated with the display object ID with the product ID and storing them in the storage unit 170 is performed. In this manner, the product is specified based on the product ID associated with the tag ID, the purchaser is specified based on the purchaser ID associated with the viewer ID, and the specified product is sent to the purchaser. It will be possible to realize payment processing that allows customers to purchase. For example, when the tag displayed in the moving image area ARV moves to the settlement area ARS, the product is identified based on the product ID associated with the tag ID, and the purchaser ID associated with the viewer ID of the moving image. It is possible to specify the purchaser based on and cause the payment system 220 to perform payment processing for making the purchaser purchase the specified product.

Further, in the present embodiment, when the user logs in to the video distribution site, the user's login process to the payment site that performs the payment process for purchasing the product is performed. For example, when a user logs in to a video distribution site, the user is also logged in to a payment site. In this way, it is possible to implement sign-on processing in which a user who has logged in to the video distribution site also logs in to the site of the payment system. In this case, the sign-on processing of the user of the video site and the payment site is performed on the condition that the linking processing of the video distribution processing and the payment processing is performed for the user, for example. For example, when cooperative processing is performed, the viewer ID, which is the user ID on the video distribution site, and the purchaser ID, which is the user ID on the payment site, are associated. When the viewer ID is used to log in to the video distribution site, the purchaser ID is also used to log in to the settlement site.

Although the present embodiment has been described in detail as above, those skilled in the art will easily understand that many modifications are possible without substantially departing from the novel matters and effects of the present disclosure. Accordingly, all such modifications are intended to be included within the scope of this disclosure. For example, a term described at least once in the specification or drawings together with a different broader or synonymous term can be replaced with the different term anywhere in the specification or drawings. In addition, video distribution processing, tag display processing, product purchase target setting processing, product purchase payment processing, etc. are not limited to those described in the present embodiment, and methods equivalent to these are also included in the scope of the present disclosure. be

DESCRIPTION OF SYMBOLS 100... Processing part, 102... Video distribution part, 104... Tag process part, 106... Purchase process part, 108... Notification part, 118... Management part, 120... Display process part, 130... Sound process part, 170... Storage part, DESCRIPTION OF SYMBOLS 172... Video information storage part 174... User information storage part 196... Communication part 200... Processing part 210... Video distribution system 220... Settlement system 260... Operation part 262... Interface part 270... Storage part 280... Information storage medium 290... Display unit 292... Sound output unit 296... Communication unit 500... Server system 510... Network ARS... Payment area ARV... Moving image area BL... Belt IMA, IMB... Image , OB1 to OB4, OBA to OBC... display objects, TGA, TGB, TGC... tags, TM1 to TMn, TM... terminal devices

Claims (18)

a video distribution unit that performs video distribution processing;
a tag processing unit that, when a user designates a display object to be displayed in the moving image, performs display processing of a tag in which information about a product related to the designated display object is displayed;
a purchase processing unit that, when the user performs a predetermined operation on the tag, sets a product corresponding to the tag as a purchase target for the user;
A processing system comprising: In claim 1,
the video is displayed in the video area of the display screen, and the payment screen for purchasing the product is displayed in the payment area of the display screen;
The purchase processing unit
A processing system, wherein, when it is determined that the tag displayed in the moving image area has moved to the payment area, the processing system instructs a payment system to perform payment processing for purchasing the product corresponding to the tag. In claim 2,
The moving image area is an area where a web page of a site of the moving image distribution system including the moving image distribution unit is displayed,
The processing system, wherein the payment area is an area in which a web page of the payment system site is displayed. In any one of claims 1 to 3,
The purchase processing unit
A processing system characterized in that, when the user performs an operation instructing cooperation between video distribution and product purchase settlement, cooperative processing is performed to link video distribution processing and product purchase settlement processing. In claim 4,
The purchase processing unit
A processing system characterized in that, as the cooperative processing, a processing of associating the viewer ID of the user with the purchaser ID and the processing of associating the tag ID with the product ID. In any one of claims 1 to 5,
The purchase processing unit
A processing system, characterized in that, when the user logs in to the site of the video distribution system including the video distribution unit, the user logs in to the site of the payment system for performing the payment processing for the purchase of the product. In any one of claims 1 to 6,
The tag processing unit
A processing system characterized by performing display processing of the tag based on information of another user different from the user. In claim 7,
The tag processing unit
A processing system, wherein display contents of the tag are changed based on the information of the other user. In any one of claims 1 to 8,
The tag processing unit
A processing system characterized by performing display processing of the tag on a display object specified based on the input history information of the user or other users among display objects displayed in the moving image. In any one of claims 1 to 9,
information of a plurality of display objects displayed in chronological order in the moving image is set in association with information of the moving image;
The tag processing unit
A display object corresponding to a plurality of display objects displayed in chronological order is specified based on the information on the position indicated by the user and the information on the instruction timing, and the tag display process is performed on the specified display object. A processing system characterized by: In any one of claims 1 to 10,
The tag processing unit
A processing system, wherein display contents of the tag are changed according to the viewing status of the moving image. In claim 11,
The tag processing unit
A processing system, wherein display contents of the tag are changed according to a viewing history of the moving image. In any one of claims 1 to 12,
The tag processing unit
A processing system, wherein display contents of the tag are changed according to a situation from when the tag is displayed until the product is set as a purchase target. In any one of claims 1 to 13,
a notification unit that notifies the distributor of the video of the display status of the tag or the setting status of the product related to the tag as a purchase target,
A processing system comprising: In any one of claims 1 to 14,
The processing system according to claim 1, wherein the moving image is a live game moving image of a game played by the distributor on the terminal device of the distributor, and the display object on which the tag is displayed is a display object that appears in the game. In any one of claims 1 to 15,
The video distribution unit
A processing system characterized by performing a process of stopping the reproduction of the moving image or slowing down the reproduction speed of the moving image during the display period of the tag. In any one of claims 1 to 16,
The tag processing unit
A processing system, wherein the degree of detail of the display content of the tag is changed according to the passage of time or a predetermined operation. a video distribution unit that performs video distribution processing;
a tag processing unit that, when a user designates a display object to be displayed in the moving image, performs display processing of a tag in which information about a product related to the designated display object is displayed;
A purchase processing unit that performs processing for setting a product corresponding to the tag as a purchase target for the user when the user performs a predetermined operation on the tag,
A program characterized by making a computer work.

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