JP2022150032A - Information presentation system, information presentation method, and information presentation program - Google Patents

Abstract

To provide an information presentation system configured to reduce workload for inviting a store suitable for a facility, an information presentation method, and an information presentation program.SOLUTION: An information presentation system includes: a specification processing unit which specifies the number of visitors to a first store out of one or more stores included in a facility; a calculation processing unit which calculates estimated sales of a second store which can be arranged in the facility, on the basis of the number of visitors specified by the specification processing unit; and a presentation processing unit which presents the estimated sales calculated by the calculation processing unit.SELECTED DRAWING: Figure 3

Description

The present invention relates to an information presenting system, an information presenting method, and an information presenting program capable of providing information to shops to be invited.

2. Description of the Related Art Conventionally, there is known a system in which a server controlling a plurality of stores analyzes customer information of each store and presents the analysis results to each store (see Patent Document 1, for example). According to the system, each store can share the analysis results of customer information.

JP-A-2003-58958

Here, a facility manager (facility owner) of a facility such as a shopping mall in which a plurality of stores (tenants) can be arranged searches for and attracts a plurality of stores that match the characteristics of the facility. For example, the facility manager presents information such as the location conditions of the facility, the environment of the surrounding area, the expected sales amount, etc. to the store and conducts an attraction activity. Such invitation activities impose a heavy burden on facility managers.

An object of the present invention is to provide an information presentation system, an information presentation method, and an information presentation program capable of reducing the workload of attracting shops suitable for facilities.

The information presentation system according to the present invention includes a specific processing unit that specifies the number of visitors to a first store among one or more stores included in the same facility, and based on the number of visitors specified by the specific processing unit, The system includes a calculation processing unit that calculates an estimated sales amount of a second store that can be placed in the facility, and a presentation processing unit that presents the estimated sales amount calculated by the calculation processing unit.

An information presentation method according to the present invention includes a specifying step in which one or a plurality of processors specifies the number of visitors to a first store among one or a plurality of stores included in the same facility; A method for executing a calculation step of calculating an estimated sales amount of a second store that can be arranged in the facility based on the number, and a presentation step of presenting the estimated sales amount calculated by the calculation step.

An information presentation program according to the present invention comprises: a specifying step of specifying the number of visitors to a first store among one or more stores included in the same facility; A program for causing one or more processors to execute a calculation step of calculating the estimated sales amount of a second store that can be placed in the store, and a presentation step of presenting the estimated sales amount calculated by the calculation step. .

ADVANTAGE OF THE INVENTION According to this invention, the information presentation system, the information presentation method, and the information presentation program which can reduce the workload of the operation|work which attracts the shop suitable for facilities are provided.

FIG. 1 is a diagram showing the overall configuration of an information presentation system according to an embodiment of the present invention. FIG. 2 is a diagram showing an example floor layout of a facility to which the information presentation system according to the embodiment of the present invention is applied. FIG. 3 is a block diagram showing the configuration of the information presentation system according to the embodiment of the invention. FIG. 4 is a diagram showing an example of store information used in the information presentation system according to the embodiment of the present invention. FIG. 5 is a diagram showing an example of set customer group information used in the information presentation system according to the embodiment of the present invention. FIG. 6 is a diagram showing an example of customer status information used in the information presentation system according to the embodiment of the present invention. FIG. 7 is a diagram showing a customer base setting page displayed on the administrator terminal according to the embodiment of the present invention. FIG. 8 is a diagram showing a customer status page displayed on the manager terminal according to the embodiment of the present invention. FIG. 9 is a diagram showing a customer status page displayed on the administrator terminal according to the embodiment of the present invention. FIG. 10 is a diagram showing a store information page displayed on the manager terminal according to the embodiment of the present invention. FIG. 11 is a flow chart showing an example of the procedure of information presentation processing executed by the information presentation system according to the embodiment of the present invention.

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings for understanding of the present invention. It should be noted that the following embodiment is an example that embodies the present invention, and does not limit the technical scope of the present invention.

[Information presentation system 1]
As shown in FIG. 1, an information presentation system 1 according to the embodiment of the present invention includes an information presentation device 2, an administrator terminal 3, a store terminal 4, and a user terminal 5. The store terminal 4 is arranged for each store. Here, the store is a store included in a predetermined facility, that is, a store (for example, a tenant) that moves into the same facility and conducts business. The facilities are facilities (groups) in which a plurality of stores reside, such as shopping malls (shopping centers), commercial facilities, complex facilities, entertainment facilities, commercial buildings, department stores, and department stores. Further, the facility may be a facility in which a plurality of shops with different management bodies reside. Further, the facility may be a facility in which a plurality of shops with the same address or site reside. Further, the facility may be a shopping district, a restaurant district (commercial district), or the like, in which a plurality of stores are arranged in the same area. Note that, for example, when a shopping mall is composed of a plurality of independent buildings (north building, south building, etc.), the shopping mall is one (same) facility. The plurality of stores included in the facility include clothing stores (women's clothing stores, men's clothing stores), cosmetics stores, accessory stores, toy stores, restaurants, book stores, grocery stores, shoe stores, beauty salons, and travel agencies. It includes stores in different industries. Note that the plurality of stores included in the predetermined facility may be stores of a specific type of industry (for example, restaurants). In this embodiment, as an example of the facility, facility SM1 including stores of a plurality of types of business is taken.

FIG. 2 shows an example of the floor layout of facility SM1. As shown in FIG. 2, five shops R1 to R5 are arranged in the facility SM1 at present. The facility SM1 also includes two empty stores (vacant rooms). Each store is provided with a store terminal 4 (see FIG. 1). Note that the store terminal 4 may be installed inside the store, or may be installed outside the store. The store terminal 4 is an information processing device that manages various types of information such as store visitors (customers), reservations, and sales (sales).

The manager terminal 3 is an information processing device used by a facility manager (facility owner) who manages the facility SM1. The facility manager uses the manager terminal 3 to set the customer base that characterizes the facility SM1, to check the status of the customer base of users currently in the facility SM1 and each store, and to attract customers to open stores. Stores (tenants) can be searched.

The user terminal 5 is an information processing device owned by a user (customer) who visits the facility SM1. A user can use the user terminal 5 to search for and make a reservation for a shop within the facility SM1, or to make a payment at the shop.

The information presentation device 2, administrator terminal 3, store terminal 4, and user terminal 5 can communicate via a communication network N1 such as the Internet, LAN, WAN, or a public telephone line.

In the facility SM1, one or a plurality of cameras C1 (see FIG. 1) are installed to capture images of users in the facility SM1 as subjects. In addition, one or a plurality of cameras C2 (see FIG. 3) are installed inside each store for capturing images of users in the store as subjects. The information presentation device 2, based on various information (detection results, user information, location information, etc.) acquired from the cameras C1, C2, the store terminal 4, and the user terminal 5, which will be described later, The customer base is identified, and specific information including at least one of the current customer base status of the facility SM1 and store information of stores that can be arranged (attracted) to the facility SM1 is presented to the administrator terminal 3. The information presentation device 2 also calculates the expected sales amount of stores that can be arranged (attracted) to the facility SM1 based on the number of visitors to the stores located in the facility SM1, and presents it to the manager terminal 3. FIG.

The information presentation system 1 is an example of the information presentation system of the present invention. In this embodiment, the information presentation device 2 alone corresponds to the information presentation system according to the present invention. 5 may be included. For example, when the components of the information presentation device 2, the administrator terminal 3, the store terminal 4, and the user terminal 5 work together to perform various information presentation processes (see FIG. 11) to be described later, , a system including a plurality of components for executing the processing can be regarded as an information presentation system according to the present invention. For example, the information presentation device 2 and the administrator terminal 3 may constitute an information presentation system according to the present invention.

[Information presentation device 2]
As shown in FIG. 3, the information presentation device 2 is a server including a control unit 21, a storage unit 22, an operation display unit 23, a communication I/F 24, and the like. The information presentation device 2 is not limited to one computer, and may be a computer system in which a plurality of computers operate in cooperation. Various types of processing executed by the information presentation device 2 may be distributed and executed by one or a plurality of processors.

The communication I/F 24 connects the information presentation device 2 to the communication network N1 by wire or wirelessly, and communicates with external devices such as the administrator terminal 3, the shop terminal 4, and the user terminal 5 via the communication network N1. communication interface for executing data communication according to the communication protocol of

The operation display unit 23 is a user interface that includes a display unit such as a liquid crystal display or an organic EL display that displays various information, and an operation unit such as a mouse, keyboard, or touch panel that receives operations.

The storage unit 22 is a nonvolatile storage unit such as an HDD (Hard Disk Drive) or an SSD (Solid State Drive) that stores various types of information. Specifically, the storage unit 22 stores data such as store information D1, set customer segment information D2, and customer segment status information D3. The store information D1 includes information about each store to be searched. The set customer base information D2 includes information on the customer base set by the facility manager for the facility SM1. The customer status information D3 includes information about the number of users (number of visitors) who are currently in the facility SM1 and their attributes. FIG. 4 is a diagram showing an example of store information D1, FIG. 5 is a diagram showing an example of set customer segment information D2, and FIG. 6 is a diagram showing an example of customer segment situation information D3. Further, the storage unit 22 may store data of detailed information (customer information, sales information, reservation information, etc.) for each store. When the information presentation device 2 is introduced into a system that manages a plurality of facilities (for example, facilities SM1 and SM2), the storage unit 22 stores set customer segment information D2 and customer segment status information D3 for each facility. be.

As shown in FIG. 4, the store information D1 includes information such as "store ID", "store name", "industry", and "customer class" corresponding to each store. The store ID is identification information of the store, and the store name is the name of the store. The business type is information that enables identification of the content of the main services provided by the store, and is information regarding the types of products handled. For example, "women's clothing" is registered as the business category for stores R1 and R6 that sell women's clothing, and "restaurant" is registered as the business category for stores R5 and R11 that provide food and drinks. The customer segment is information indicating the main customer segment (purchaser segment) of the store. For example, if there are many women in their teens to 40s among the users who visit the store R1 and the users who purchase products at the store R1, "females in their teens to 40s" are registered as the customer segment of the store R1. . Further, for example, when there are many families as users who visit the store R5, "Family" is registered as the customer class of the store R5. The store information D1 includes information such as the unit price (price range) of products handled by the store, store floor space, business hours, telephone number, homepage, and access information (URL) for accessing web pages such as reservation pages. may be included.

At present, stores R1 to R5 among the plurality of stores included in the store information D1 reside in the facility SM1 (see FIGS. 1 and 2).

As shown in FIG. 5, the set customer base information D2 includes information on the customer base set for the facility SM1. For example, the facility manager (facility owner) of the facility SM1 sets the target customer segment and percentage on the customer segment setting page P1 (see FIG. 7) displayed on the manager terminal 3. FIG. For example, the facility manager investigates the attributes of users who are likely to use the facility SM1 based on information such as the location conditions of the facility SM1 and the environment of the surrounding area, and sets the customer base for the facility SM1. For example, the facility manager of the facility SM1 selects "Family", "Women in their teens to 20s", "Women in their 20s to 40s", and "Teen ``Men in their 20s'' and ``Men in their 20s to 40s'' are set, and the target ratio (set ratio) for each customer group is set to ``50%'', ``20%'', ``15%'', ``10%'', respectively. Set to "5%". The facility manager registers and updates the set customer base information D2 as appropriate, such as when attracting a store to the facility SM1 for the first time, or when attracting a new store after a store moving out of the facility SM1. can be done.

As shown in FIG. 6, the customer status information D3 includes information on the number of users (visitors) presently in the facility SM1 and their attributes. The control unit 21 identifies the number of visitors and attributes of users based on the detection results of the camera C1 (or sensor) installed in the facility SM1 and the camera C2 (or sensor) installed in each store, and determines the customer base. Register in status information D3. For example, the control unit 21 analyzes the camera image and identifies at least one of whether the user is a family, the user's sex, and the user's age. The control unit 21 calculates the total number of people for each specified attribute, and registers the number of visitors and the ratio of each attribute in the customer status information D3. In addition, the control unit 21 registers the ratio corresponding to the attribute of the user for each store and the ratio corresponding to the attribute of the user outside the store in the customer status information D3. The customer status information D3 is updated in real time.

In another embodiment, part or all of the store information D1, the set customer base information D2, and the customer base status information D3 are stored in another server accessible from the information presentation device 2 via the communication network N1. good too. In this case, the control unit 21 of the information presentation device 2 may acquire the information from the other server and execute each process such as the information presentation process (see FIG. 11) described later.

In addition, the storage unit 22 stores a customer segment setting page P1 (see FIG. 7), a customer segment status page P2 (see FIGS. 8 and 9), and a shop information page P3 (see FIG. 8 and FIG. 9) included in the information providing site displayed on the manager terminal 3. Also stored are data for generating various web pages such as (see FIG. 10). The facility manager can set the target customer segment and ratio for the facility SM1 on the customer segment setting page P1 displayed on the manager terminal 3 . Further, the facility manager can grasp the number of visitors and the state of the customer base at the facility SM1 at the present time by referring to the customer base status page P2. Also, the facility manager can refer to the store information page P3 to acquire information such as the estimated sales amount of the store to be invited to the vacant store in the facility SM1. In addition, the customer base status page P2 may be displayed on each store terminal 4 . Moreover, the store terminal 4 may display a congestion status page representing the congestion status. Also, the store information page P3 may be displayed on a store manager terminal (not shown) used by the manager of the store to be invited (store manager).

The storage unit 22 may also store user information such as user (customer) member information (member ID, age, gender, name, etc.), visit history, and purchase history.

In the present embodiment, the control unit 21 of the information presentation device 2 generates the various web pages and transmits the information of the web pages to the administrator terminal 3 and the store terminal 4, so that the administrator terminal 3 and store terminal 4 can display the various web pages. Further, as another embodiment, the control unit 21 of the information presentation device 2 transmits data necessary for displaying the various web pages to each of the administrator terminal 3 and the store terminal 4, thereby allowing the administrator to The control unit 31 of the terminal 3 and the control unit 41 of the store terminal 4 may be caused to display the various web pages.

The information providing site may be a collection of web pages belonging to one domain set in advance. A collection of pages may be regarded as the information providing site. Further, various pages included in the information providing site may be distributed and stored in a plurality of servers.

Further, the storage unit 22 stores a control program such as an information presentation program for causing the control unit 21 to execute an information presentation process (see FIG. 11), which will be described later. For example, the information presentation program is non-temporarily recorded on a computer-readable recording medium such as a CD or DVD, and read by a reading device (not shown) such as a CD drive or DVD drive provided in the information presentation device 2. and stored in the storage unit 22 .

The control unit 21 has control devices such as a CPU, ROM, and RAM. The CPU is a processor that executes various kinds of arithmetic processing. The ROM is a non-volatile storage unit in which control programs such as BIOS and OS for causing the CPU to execute various arithmetic processes are stored in advance. The RAM is a volatile or nonvolatile storage unit that stores various information, and is used as a temporary storage memory (work area) for various processes executed by the CPU. The control unit 21 controls the information presentation device 2 by causing the CPU to execute various control programs pre-stored in the ROM or storage unit 22 .

By the way, a facility manager (facility owner) of a facility such as a shopping mall in which a plurality of stores (tenants) can be arranged searches for and attracts a plurality of stores that match the characteristics of the facility. For example, the facility manager presents information such as the location conditions of the facility, the environment of the surrounding area, the expected sales amount, etc. to the store and conducts an attraction activity. Such invitation activities impose a heavy burden on facility managers. On the other hand, according to the information presentation system 1 according to the present embodiment, it is possible to reduce the workload of attracting shops suitable for the facility.

Specifically, the control unit 21 includes various processing units such as an acquisition processing unit 211, a specification processing unit 212, a search processing unit 213, a calculation processing unit 214, and a presentation processing unit 215, as shown in FIG. The control unit 21 functions as the various processing units by executing various types of processing according to the information presentation program by the CPU. Also, part or all of the processing unit may be configured by an electronic circuit. Note that the information presentation program may be a program for causing a plurality of processors to function as the processing unit.

The acquisition processing unit 211 acquires information on a customer base (hereinafter referred to as a set customer base) set for the facility SM1 in which one or more shops are arranged. Specifically, when the facility manager of the facility SM1 sets the target customer segment and percentage on the customer segment setting page P1 (see FIG. 7) displayed on the manager terminal 3, the acquisition processing unit 211 causes the facility SM1 to Acquire the information of the set customer group and the setting ratio set for the customer. Here, the acquisition processing unit 211 selects “Family: 50%”, “Females in their teens to 20s: 20%”, “Females in their 20s to 40s: 15%”, “Men in their teens to 20s: 10% ”, and “males in their 20s to 40s: 5%”. The acquisition processing unit 211 registers the acquired set customer stratum and set ratio information in the set customer stratum information D2 (see FIG. 5). The set customer group includes at least one of family structure, age, generation, sex, occupation, income, and place of residence.

The identification processing unit 212 identifies the number of visitors and the customer base (hereinafter referred to as the shop customer base) of the store (the first store of the present invention) included in the facility SM1. Specifically, the identification processing unit 212 identifies the number of users currently in the facility SM1, and identifies the customer base of each store and the customer base outside the store based on the attributes of the users. For example, the specific processing unit 212 receives determination information such as detection results, user information, and position information from the camera C1 installed in the facility SM1, the camera C2 installed in the store, the store terminal 4, and the user terminal 5. to get The determination information is information for determining (specifying) the number of visitors and attributes of users. The camera C1 is installed, for example, outside the store in the facility SM1, such as at the entrance, exit, and passageway of the facility SM1, and sequentially transmits captured image data obtained by capturing each location to the information presentation device 2. FIG. When a facility management terminal (not shown) that manages equipment in the facility SM1 controls the cameras C1, the facility management terminal may transmit the captured image data to the information presentation device 2. FIG. The specific processing unit 212 acquires the captured image data of the entrance, exit, and passage (outside the store) of the facility SM1.

Further, the camera C2 installed in each store transmits the captured image data of the inside of the store to the store terminal 4, and the store terminal 4 transmits the captured image data to the information presentation device 2. The specific processing unit 212 acquires the captured image data in each store.

Further, the specific processing unit 212 acquires the user information (member information, (member ID, age, gender, name, etc.), visit history, purchase history) from the store terminal 4 of each store. For example, the user information is acquired from the store terminal 4 when the user makes a payment at the store using the user terminal 5, or when the user holds the user terminal 5 up to the store terminal 4 to give or receive points. .

Further, the specific processing unit 212 may acquire the result of communication between the user terminal 5 and a communication device (for example, a beacon) installed inside the facility SM1 or inside each store. The specific processing unit 212 acquires the user information (member information, (member ID, age, gender, name, etc.), visit history, purchase history) based on the communication result obtained from the facility management terminal. good too.

The identification processing unit 212 identifies the number of visitors and attributes of users currently existing in the facility SM1 based on the determination information. Specifically, the identification processing unit 212 calculates the number of visitors for each store. In addition, the identification processing unit 212 identifies at least one attribute of whether the user is a family member, the user's sex, and the user's age or generation. For example, the specific processing unit 212 determines the number of visitors based on at least one of the detection results by cameras or sensors installed in at least one of the facility SM1 and each store, and user information acquired from each store. and attributes. A camera and a sensor are examples of the detection unit of the present invention. Also, the detection unit of the present invention may be a beacon. For example, the identification processing unit 212 identifies the user terminal 3 based on the detection result by the beacons installed in at least one of the facility SM1 and each store, and determines the number of visitors based on the identification information of the user terminal 3. and attributes may be specified.

For example, the identification processing unit 212 analyzes the captured images captured by the cameras C1 and C2 and identifies the number of users and attributes (age, gender, family or not) included in the captured images. Further, for example, the identification processing unit 212 identifies the number of users and their attributes based on the user information obtained from each store terminal 4 . Further, for example, the identification processing unit 212 identifies the number of users and attributes based on the user information corresponding to the communication result between the communication device and the user terminal 5 .

The specific processing unit 212 identifies each store and the customer base outside the store based on the identified attribute of the user, and identifies the ratio of each store and the customer base outside the store. The identification processing unit 212 registers the identified number of visitors, customer segment, and percentage in the customer segment status information D3 (see FIG. 6). In the customer base status information D3 shown in FIG. 6, the symbols n1 to n5 indicate the number of visitors to each of the stores R1 to R5, the symbol n0 indicates the number of visitors from users outside the store, and the symbol na indicates the number of visitors to the entire facility SM1. showing the number. In addition, in the customer segment status information D3 shown in FIG. Although only "males in their 20s to 40s" are registered, in addition to these, other customer groups according to attributes specified by the specifying processing unit 212 may be registered. That is, the customer status information D3 indicates the number of users and the attribute ratio (current ratio) of users in the facility SM1 at the present time. The specific processing unit 212 is an example of the specific processing unit of the present invention.

The search processing unit 213, based on the information on the established customer base acquired by the acquisition processing unit 211 and the information on the store customer base specified by the identification processing unit 212, attracts a store to a vacant store in the facility SM1. 2 stores). For example, in the example shown in FIG. 6, the current rate of "Family" (current rate) is less than the set rate of "50%", so the search processing unit 213 Among the plurality of shops, shops (for example, shops R8 and R11) where "family" is registered as the customer base are extracted.

Here, the search processing unit 213 may search for shops corresponding to customer groups in which the current rate is less than the set rate and the difference between the current rate and the set rate is equal to or greater than a threshold value. For example, if the threshold is set to 10%, the difference between the current percentage of "38%" for "family" and the set percentage of "50%" is 12%, which is greater than or equal to the threshold. In this case, the search processing unit 213 searches stores whose customer base is "Family". On the other hand, the difference between the current ratio of "22%" and the set ratio of "15%" for "women in their 20s to 40s" is 7%, which is less than the threshold. In this case, the search processing unit 213 excludes shops whose customer base is "women in their 20s to 40s" from the search targets.

Further, the search processing unit 213 may search stores corresponding to the customer base having the largest difference between the current ratio and the set ratio. In the above example, since the difference "12%" between the current ratio "38%" and the set ratio "50%" for "family" is the largest, the search processing unit 213 searches for stores with "family" as their customer base. to be searched.

The presentation processing unit 215 presents the current customer status of the facility SM1 based on the set customer segment information acquired by the acquisition processing unit 211 and the store customer segment information specified by the identification processing unit 212 .

Specifically, the presentation processing unit 215 outputs specific information corresponding to the difference between the set ratio and the current ratio to the administrator terminal 3 and causes the administrator terminal 3 to display it. For example, the presentation processing unit 215 transmits the data of the set customer segment information D2 (see FIG. 5) and the customer segment status information D3 (see FIG. 6) to the administrator terminal 3, and sends the customer segment status page P2 (see FIG. 8) is displayed. The presentation processing unit 215 displays information on the set ratio, the current ratio, and the ratio difference for each set customer stratum on the customer stratum situation page P2 shown in FIG. The ratio difference is the difference in the current ratio based on the set ratio. According to the customer segment status page P2 shown in FIG. 8, the facility manager can easily grasp the customer segment (here, "Family") that has not reached the target setting ratio.

In addition, the presentation processing unit 215 may display a customer status page P2 shown in FIG. On the customer segment status page P2 shown in FIG. 9, information on the current ratio corresponding to each customer segment is displayed for each store. According to the customer stratum status page P2 shown in FIG. 9, the facility manager can easily grasp the ratio of the current customer stratum for each customer stratum.

When the facility manager presses the search button B1 on the customer segment status page P2, the search processing unit 213 executes processing for searching for shops to be invited to the vacant shops in the facility SM1. In addition, the search processing unit 213 may display a search button B1 to accept a search request from the facility manager when there is a customer group whose ratio difference is equal to or greater than the threshold.

In addition, the presentation processing unit 215 outputs the result of the search processing by the search processing unit 213 to the administrator terminal 3 and causes the administrator terminal 3 to display the result. For example, the presentation processing unit 215 transmits the data of the search result to the manager terminal 3 and causes the manager terminal 3 to display the shop information page P3 (see FIG. 10). The presentation processing unit 215 displays the store name, type of business, and store information for each searched store on the store information page P3 shown in FIG. Here, the presentation processing unit 215 displays various information regarding the stores R8 and R11 extracted by the search processing unit 213 . Also, the presentation processing unit 215 may set the order according to the degree of recommendation. For example, when the search processing unit 213 searches for a plurality of “family” stores, the presentation processing unit 215 sets the ranking in descending order of the ratio of “family” among the customers. Here, for example, if the customer group set for the store R8 is only "family" and the customer group set for the store R11 is "family" and "women in their twenties to thirties", the presentation processing unit 215 sets the rank of the store R8 higher than the store R11.

Here, based on the number of visitors specified by the specifying processing unit 212, the calculation processing unit 214 calculates an estimated sales amount of a store (the second store of the present invention) that can be placed in the facility SM1. Specifically, the calculation processing unit 214 calculates the estimated sales amount of the store searched by the search processing unit 213 based on the current number of visitors to the store located in the facility SM1. For example, the calculation processing unit 214 calculates the estimated sales amount of the attraction target store based on the number of visitors to the store (tenant store) having the same attribute as the searched store (attraction target store). The calculation processing unit 214 is an example of the calculation processing unit of the present invention.

For example, the calculation processing unit 214, based on the number of visitors to the tenant stores that have at least one of the same attributes of the target store's customer base, industry (type of product to be offered), store area, product unit price, and business hours , Calculate the estimated sales amount of the target store. The calculation processing unit 214 further calculates the estimated sales amount of the attraction target store based on at least one of the number of visitors, type, area, business hours, customer base, and location of facility SM1. In the above example, for example, the calculation processing unit 214 calculates the number of visitors from the store R2, which has at least one of the same customer base, store area, and business hours as the target store R8, among the stores R1 to R5 located in the facility SM1. Based on the number n2, the estimated sales amount of the store R8 is calculated. Specifically, the calculation processing unit 214 calculates the expected number of visitors to the store R8 based on the number n2 of visitors to the store R2, and based on the expected number of visitors to the store R2 and the per capita sales amount of the store R2, Calculate the estimated sales amount of The calculation processing unit 214 multiplies the estimated number of visitors to the store R8 by the sales amount per person of the store R2 to calculate the estimated sales amount of the store R8.

Further, for example, the calculation processing unit 214, of the stores R1 to R5 located in the facility SM1, based on the number of visitors n5 of the store R5 that has at least one of the same customer base and/or business type as the target store R11, Calculate the estimated sales amount of R11. Specifically, the calculation processing unit 214 calculates the expected number of visitors to the store R11 based on the number n5 of visitors to the store R5, and based on the expected number of visitors and the sales amount per person at the store R5, Calculate the estimated sales amount of

As another embodiment, the calculation processing unit 214 corrects the number of visitors to the occupied store according to the similarity between the attributes of the occupied store and the attributes of the attraction target store, and based on the corrected corrected number of visitors, determines the number of visitors to the attraction target store. An estimated sales amount may be calculated. For example, when the store area of the store R11 to be invited is half the store area of the store R5, the similarity is 50%. In this case, the calculation processing unit 214 corrects (n5/2) the number of visitors n5 of the store R5 according to the degree of similarity, and multiplies the corrected number of visitors (n5/2) by the sales amount per person of the store R5. , the estimated sales amount of the store R11 is calculated.

Further, as another embodiment, the calculation processing unit 214 may calculate the estimated sales amount of the target store for at least one of time period, day of the week, month, and year. For example, the calculation processing unit 214 calculates the expected number of visitors for each time slot of the store R8 based on the number of visitors for each time slot of the store R2, Based on the sales amount per person and the sales amount per person, the estimated sales amount for each time zone of the store R8 is calculated.

When the calculation processing unit 214 calculates the estimated sales amount of the target store to be invited, the presentation processing unit 215 presents store information (such as estimated sales amount) of stores that can be arranged in the facility SM1. For example, the presentation processing unit 215 displays the estimated sales amounts M8 and M11 of the shops R8 and R11 to be invited, respectively, on the shop information page P3 shown in FIG.

The presentation processing unit 215 may present the estimated sales amount M8 of the store R8 to a store manager terminal (for example, the store terminal 4 of the store R8) used by the store manager of the store R8. Similarly, the presentation processing unit 215 may present the estimated sales amount M11 of the store R11 to the store manager terminal (for example, the store terminal 4 of the store R11) used by the store manager of the store R11. The presentation processing unit 215 is an example of the presentation processing unit of the present invention.

Note that when the facility manager presses the details button on the store information page P3, the presentation processing unit 215 causes detailed information (contact information, product information, etc.) of the store to be displayed. The facility manager can acquire information about the target store by referring to the store information page P3. For example, when the facility manager determines shops R8 and R11 to be the shops to be invited, the manager invites shops R8 and R11. The facility manager presents, for example, the estimated sales amount M8 to the store manager of the store R8 to invite them to the vacant store of the facility SM1. Similarly, the facility manager presents, for example, the estimated sales amount M11 to the store manager of the store R11 to invite them to the vacant store of the facility SM1.

[Administrator terminal 3]
As shown in FIG. 3, the administrator terminal 3 includes a control section 31, a storage section 32, an operation display section 33, a communication I/F 34, and the like. The administrator terminal 3 is, for example, an information processing device such as a mobile phone, smart phone, tablet terminal, or personal computer.

The communication I/F 34 connects the administrator terminal 3 to the communication network N1 by wire or wirelessly, and communicates with external devices such as the information presentation device 2 and the store terminal 4 via the communication network N1 according to a predetermined communication protocol. It is a communication interface for executing data communication.

The operation display unit 33 is a user interface that includes a display unit such as a liquid crystal display or an organic EL display that displays information such as various web pages, and an operation unit such as a mouse, keyboard, or touch panel that receives operations. .

The storage unit 32 is a nonvolatile storage unit such as an HDD, SSD, or flash memory that stores various types of information. For example, the storage unit 32 stores a control program such as a browser program. Specifically, the browser program is a control program for causing the control unit 31 to execute communication processing with external devices such as the information presentation device 2 and the store terminal 4 according to a communication protocol such as HTTP (Hypertext Transfer Protocol). be. Also, the browser program may be a dedicated application for executing communication processing according to a predetermined communication protocol between the information presentation device 2 and the store terminal 4 .

The control unit 31 has control devices such as a CPU, ROM, and RAM. The CPU is a processor that executes various kinds of arithmetic processing. The ROM is a non-volatile storage unit in which control programs such as BIOS and OS for causing the CPU to execute various processes are stored in advance. The RAM is a volatile or nonvolatile storage unit that stores various information, and is used as a temporary storage memory (work area) for various processes executed by the CPU. The control unit 31 controls the administrator terminal 3 by causing the CPU to execute various control programs pre-stored in the ROM or storage unit 32 .

Specifically, the control unit 31 functions as a browser processing unit 311 by executing various processes according to the browser program stored in the storage unit 32 . The browser processing unit 311 causes the operation display unit 33 to display a web page provided from the information presentation device 2 via the communication network N1, and executes browser processing for inputting an operation for the operation display unit 33 to the information presentation device 2. It is possible. That is, the administrator terminal 3 can function as an operation terminal for the information presentation device 2 by executing the browser program by the control unit 31 . Part or all of the processing units included in the control unit 31 may be configured by electronic circuits.

Specifically, in the administrator terminal 3, when a user operation for requesting access to a predetermined URL corresponding to the information providing site of the information providing service provided by the information presenting system 1 is performed, control is performed. The unit 31 acquires the web page data of the information providing site from the information presentation device 2 and causes the operation display unit 33 to display the web page of the information providing site. For example, the access request to the predetermined URL is made by a selection operation from a list of pre-registered websites, a text input operation, or the like. Further, when a dedicated application corresponding to the information presentation device 2 is installed in the administrator terminal 3, the operation display unit 33 displays the The web page of the information providing site is displayed.

For example, by operating the administrator terminal 3, the facility manager can access the customer segment setting page P1 (see FIG. 7), the customer segment status page P2 (see FIGS. 8 and 9), and the store information page P3 (see FIGS. 8 and 9) of the information providing site. 10) is displayed on the operation display unit 33. The facility manager can set the target customer segment and ratio in the facility SM1 on the customer segment setting page P1. Further, the facility manager can grasp the number of visitors and the state of the customer base at the facility SM1 at the present time by referring to the customer base status page P2. In addition, the facility manager can refer to the store information page P3 to obtain information on the store to be invited to the vacant store in the facility SM1 (estimated sales amount, etc.).

[Store terminal 4]
As shown in FIG. 3, the shop terminal 4 includes a control section 41, a storage section 42, an operation display section 43, a communication I/F 44, and the like. The store terminal 4 is, for example, an information processing device such as a tablet terminal or a personal computer. Note that the shop terminal 4 may further have the same functions as the information presentation device 2 , or may be an information processing device integrated with the information presentation device 2 .

The communication I/F 44 connects the store terminal 4 to the communication network N1 by wire or wirelessly, and communicates with external devices such as the information presentation device 2, the administrator terminal 3, and the user terminal 5 via the communication network N1. communication interface for executing data communication according to the communication protocol of

The operation display unit 43 is a user interface that includes a display unit such as a liquid crystal display or an organic EL display that displays information such as various web pages, and an operation unit such as a mouse, keyboard, or touch panel that receives operations. .

The storage unit 42 is a nonvolatile storage unit such as an HDD, SSD, or flash memory that stores various information. For example, the storage unit 42 stores a control program such as a browser program. Specifically, the browser program is a control program for causing the control unit 41 to execute communication processing with an external device such as the information presentation device 2 according to a communication protocol such as HTTP. Also, the browser program may be a dedicated application for executing communication processing according to a predetermined communication protocol with the information presentation device 2 .

The storage unit 42 also stores store management information (not shown) for managing customer information, sales information, reservation information, and the like of the store. The information presentation device 2 can acquire the store management information from the store terminal 4 .

The control unit 41 has control devices such as a CPU, ROM, and RAM. The CPU is a processor that executes various kinds of arithmetic processing. The ROM is a non-volatile storage unit in which control programs such as BIOS and OS for causing the CPU to execute various processes are stored in advance. The RAM is a volatile or nonvolatile storage unit that stores various information, and is used as a temporary storage memory (work area) for various processes executed by the CPU. The control unit 41 controls the store terminal 4 by causing the CPU to execute various control programs pre-stored in the ROM or storage unit 42 .

Specifically, the control unit 41 functions as a browser processing unit 411 by executing various processes according to the browser program stored in the storage unit 42 . The browser processing unit 411 causes the operation display unit 43 to display a web page provided from the information presentation device 2 via the communication network N1, and executes browser processing for inputting an operation for the operation display unit 43 to the information presentation device 2. It is possible. That is, the store terminal 4 can function as an operation terminal for the information presentation device 2 by executing the browser program by the control unit 41 . Part or all of the processing units included in the control unit 41 may be configured by electronic circuits.

For example, in the store terminal 4, when a user operation is performed to request access to a predetermined URL corresponding to the information providing site provided by the information presenting system 1, the control unit 41 causes the information presenting device 2, and causes the operation display unit 43 to display the web page of the information providing site. For example, the control unit 41 causes the operation display unit 43 to display a customer status page P2 (see FIGS. 8 and 9), a congestion status page (not shown), and the like.

[User terminal 5]
Although illustration is omitted, the user terminal 5 includes a control section, a storage section, an operation display section, a communication I/F, and the like. The communication I/F connects the user terminal 5 to the communication network N1 by wire or wirelessly, and communicates with external devices such as the information presentation device 2 and the store terminal 4 via the communication network N1 according to a predetermined communication protocol. It is a communication interface for performing data communication according to.

The storage unit is a non-volatile storage unit such as an HDD, SSD, or flash memory that stores various information. For example, the storage unit stores a control program such as a browser program. Specifically, the browser program is a control program for causing the control unit to execute communication processing with an external device such as the information presentation device 2 according to a communication protocol such as HTTP. Also, the browser program may be a dedicated application for executing communication processing according to a predetermined communication protocol with the information presentation device 2 .

The control section has control devices such as a CPU, a ROM, and a RAM. The CPU is a processor that executes various kinds of arithmetic processing. The ROM is a non-volatile storage unit in which control programs such as BIOS and OS for causing the CPU to execute various processes are stored in advance. The RAM is a volatile or nonvolatile storage unit that stores various information, and is used as a temporary storage memory (work area) for various processes executed by the CPU. The control unit controls the user terminal 5 by causing the CPU to execute various control programs pre-stored in the ROM or the storage unit.

Specifically, the control unit functions as a browser processing unit by executing various processes according to the browser program stored in the storage unit. The browser processing section can display a web page provided from the information presentation device 2 via the communication network N1 on the operation display section. Part or all of the processing units included in the control unit may be configured by electronic circuits.

The control unit acquires data of the web page of the information providing site from the information presentation device 2 and displays the web page of the information providing site on the operation display unit. For example, the control unit causes the operation display unit to display a congestion status page (not shown) representing the congestion status of each store, a store advertisement page (not shown) representing advertisement information of each store, and the like.

[Information presentation process]
The information presentation process executed in the information presentation system 1 will be described below with reference to FIG. 11 . Specifically, in this embodiment, the information presentation process is executed by the control unit 21 of the information presentation device 2 . Further, the control unit 21 executes information presentation processing in accordance with instructions from the facility manager.

The present invention can be regarded as an invention of an information presentation method for executing one or more steps included in the information presentation process. Also, one or more steps included in the information presentation process described here may be omitted as appropriate. The execution order of the steps in the information presentation process may be different as long as the same effects are produced. Furthermore, here, a case where the control unit 21 executes each step in the information presentation process will be described as an example. are also contemplated as other embodiments. The information presentation method is an example of the information presentation method of the present invention, and the information presentation program is an example of the information presentation program of the present invention.

First, in step S11, the control unit 21 acquires information on a customer segment (set customer segment) set for the facility SM1. Specifically, the control unit 21 acquires information on the set customer segment and the set ratio set for the facility SM1 on the customer segment setting page P1 (see FIG. 7) by the facility manager of the facility SM1. For example, the control unit 21 selects "Family: 50%", "Females in their teens to 20s: 20%", "Females in their 20s to 40s: 15%", "Men in their teens to 20s: 10%", Acquire information on "men in their 20s to 40s: 5%". The control unit 21 registers the acquired set customer stratum and set ratio information in the set customer stratum information D2 (see FIG. 5).

Next, in step S12, the control unit 21 identifies the number of visitors and the customer base (store customer base) of the stores included in the facility SM1. Specifically, the control unit 21 specifies the number of users currently in the facility SM1, and based on the attributes of the users, the customer base of each store and the ratio of the customer base, the customer base outside the store and the customer base Identify the percentage of your customer base. For example, the control unit 21 determines detection results, user information, location information, etc. acquired from the camera C1 installed in the facility SM1, the camera C2 installed in the store, the store terminal 4, and the user terminal 5. Based on the information, the number of visitors and attributes of the users are determined (specified), the customer bases of each store and outside the stores are specified based on the attributes of the users, and the ratio of the customer bases of each store and outside the stores are specified. The control unit 21 registers the specified number of visitors, customer segment and ratio in the customer segment status information D3 (see FIG. 6). Step S12 is an example of a specific step of the present invention.

Next, in step S13, the control section 21 presents the current customer status of the facility SM1 based on the information on the set customer status and the information on the store customer status. Specifically, the control unit 21 causes the administrator terminal 3 to display the customer stratum status page P2 (see FIG. 8) in which the information on the set percentage, the current percentage, and the percentage difference is displayed for each set customer stratum. Let The control unit 21 may cause the manager terminal 3 to display a customer segment status page P2 (see FIG. 9) on which information on the current ratio corresponding to each customer segment is displayed for each store.

Next, in step S14, the control unit 21 determines whether or not a search request has been received from the facility administrator. When the control unit 21 acquires the search request (S14: Yes), the process proceeds to step S15. If the control unit 21 does not acquire the search request (S14: No), the control unit 21 terminates the information presentation process. For example, when the facility manager presses the search button B1 on the customer status page P2 (see FIGS. 8 and 9), the control section 21 acquires a search request.

In step S15, the control unit 21 searches for a shop to be invited to the vacant shop in the facility SM1 based on the information on the set customer group and the information on the shop customer group. For example, in the example shown in FIG. 6, the current ratio of "38%" for "Family" is less than the set ratio of "50%", so the control unit 21 Among the plurality of shops, shops (for example, shops R8 and R11) where "family" is registered as the customer base are extracted.

Next, in step S16, the control unit 21 calculates the estimated sales amount of the store (the second store of the present invention) that can be placed in the facility SM1 based on the number of visitors specified in step S12. Specifically, the control unit 21 calculates the estimated sales amount of the target shop searched in step S15 based on the current number of visitors to the shop that is located in the facility SM1. For example, the control unit 21 calculates the expected sales amount of the attraction target store based on the number of visitors to the tenanted store having the same attribute as the searched attraction target store. The attributes include at least one of the number of visitors, customer base, type of business, store floor space, product unit price, and business hours of the store to be invited. The attributes may include at least one of the number of visitors, type, area, business hours, customer base, and location of facility SM1.

For example, the control unit 21, among the stores R1 to R5 located in the facility SM1, based on the number of visitors n2 of the store R2 that has at least one of the same customer base, store area, and business hours as the target store R8, Calculate the estimated sales amount of the store R8. Further, for example, the control unit 21, of the stores R1 to R5 located in the facility SM1, based on the visitor number n5 of the store R5 that has at least one of the same customer base and/or business type as the target store R11, determines the store R11 Calculate the estimated sales amount of Step S16 is an example of the calculation step of the present invention.

Next, in step S17, the control unit 21 presents store information (estimated sales amount, etc.) of stores (attraction target stores) that can be arranged in the facility SM1. Specifically, the control unit 21 outputs the result of the search processing in step S<b>15 to the administrator terminal 3 to display it on the administrator terminal 3 . For example, the control unit 21 transmits the data of the search result to the administrator terminal 3 and causes the administrator terminal 3 to display the store information page P3 (see FIG. 10). Further, the control unit 21 displays the store name, estimated sales amount, type of business, and store information for each of the searched stores R8 and R11 on the store information page P3 shown in FIG. Step S17 is an example of the presentation step of the present invention.

As described above, the control unit 21 executes the information presentation process. The control unit 21 executes the information presentation process according to an instruction from the facility manager of the facility SM1.

As described above, the information presentation device 2 according to the present embodiment identifies the number of visitors to the first shop among one or more shops included in the same facility (for example, the facility SM1), and based on the number of visitors, , the estimated sales amount of the second store that can be arranged in the facility is calculated, and the calculated estimated sales amount is presented.

Specifically, the information presentation device 2 identifies the number of visitors to the tenant store that resides in the facility SM1, and calculates the estimated sales amount of the store that invites tenants to move into the facility SM1 (attraction target store). For example, the information presentation device 2 calculates the expected sales amount of the target store by referring to the current number of visitors to the store that has the same or similar attributes (customer class, type of industry, etc.) as the target store. For example, the information presentation device 2 multiplies the number of visitors to the store by the sales amount per person to calculate the estimated sales amount of the attraction target store. The information presentation device 2 presents the calculated estimated sales amount of the target store to the facility manager or the store manager.

This makes it possible to present an appropriate estimated sales amount to the store manager (store owner) of the store to be invited to the facility SM1. For example, the facility manager can present useful information to the store manager when inviting the store. As a result, the store manager can use the estimated sales amount as a criterion for moving into (opening a store in) the facility SM1. Therefore, it is possible to reduce the workload of attracting shops suitable for the facility SM1.

In addition, for example, the information presentation system 1 searches for shops to attract to the vacant shops in the facility SM1 and presents them to the facility manager, so the processing load is reduced compared to the conventional system in which the facility manager repeats the search process. be. Therefore, the information presentation system 1 can reduce communication traffic related to various processes and effectively use computer resources.

The information presentation system of the present invention is not limited to the above-described embodiments. As another embodiment of the present invention, the search processing unit 213 corresponds to a customer group that is included in the customer group (set customer group) set for the facility SM1 and that is not included in the current shop customer group (store customer group). You can search for stores. For example, when "women in their 50s and over" are included in the set customer group, and stores with customers in their 50s and over are not included in the current stores R1 to R5, the search processing unit 213 retrieves the store information Among the plurality of stores registered in D1 (see FIG. 4), stores (for example, store R6) in which "women in their 50s and over" are registered as the customer base are extracted. Then, the presentation processing unit 215 presents the manager terminal 3 with specific information including the store information of the store R6. As a result, the facility manager can invite shops of a business type that are not currently located in the facility SM1.

Further, as another embodiment of the present invention, the search processing unit 213 selects a store corresponding to the same customer base as a store whose congestion level exceeds a threshold among a plurality of stores located in the facility SM1, or a store whose congestion level You may search the store which offers the goods of the same classification as the store exceeding a threshold value. For example, when the degree of congestion of store R5 among stores R1 to R5 located in facility SM1 exceeds the threshold, the search processing unit 213 selects stores (for example, stores R8 and R11) in which the same customer base ("family") as the store R5 is registered are extracted. Further, the search processing unit 213 extracts the store R11 that provides the same type of product (food and drink) as the store R5 from among the multiple stores registered in the store information D1. Then, the presentation processing unit 215 presents the manager terminal 3 with specific information including the store information of the extracted store. As a result, the facility manager can invite stores of the same customer base or the same type of industry as the crowded stores.

Further, as another embodiment of the present invention, the search processing unit 213 may further search for stores based on at least one of the unit price of the merchandise handled, the type of the merchandise, and business hours. For example, the search processing unit 213 extracts, from among the plurality of stores registered in the store information D1 (see FIG. 4), stores that handle products in the same price range as the store located in the facility SM1. Further, for example, the search processing unit 213 extracts, from among the plurality of stores registered in the store information D1, stores that handle the same type of products as the store located in the facility SM1. Further, for example, the search processing unit 213 extracts a store having the same business hours as the store located in the facility SM1 from among the multiple stores registered in the store information D1.

Further, as another embodiment of the present invention, the calculation processing unit 214 calculates, based on the number or ratio of stores (tenant stores) of the same industry (or business type) as the searched store (attraction target store), the attraction target store You may calculate the estimated sales amount of For example, if a predetermined number or more or a predetermined ratio or more of the stores in the facility SM1 are restaurants, competition between restaurants in the facility SM1 is likely to occur. The expected sales amount of restaurants will be lower. On the other hand, if less than a predetermined number or less than a predetermined percentage of the stores in the facility SM1 are restaurants, competition between restaurants in the facility SM1 is less likely to occur. Expected sales of restaurants will increase. Therefore, the calculation processing unit 214, based on the number or ratio of stores (tenant stores) of the same industry (or business type) as the searched store (attraction target store), and the number of visitors to the tenant store, Calculate the expected sales amount of the store. For example, when the number of occupied stores of the same industry as the attraction target store is a predetermined number or more, or the ratio is a predetermined ratio or more, the calculation processing unit 214 calculates the estimated sales amount of the attraction target store calculated by the above-described configurations. is multiplied by the first coefficient to calculate (change) the expected sales amount. In addition, when the number of occupied stores of the same industry as the attraction target store is less than a predetermined number or the ratio is less than a predetermined ratio, the calculation processing unit 214 calculates the estimated sales amount of the attraction target store calculated by each of the above configurations. is multiplied by a second coefficient that is larger than the first coefficient to calculate (change) the expected sales amount. In this manner, the information presentation device 2 may correct the estimated sales amount calculated in each of the above-described embodiments based on the number or ratio of tenant stores of the same industry (or business category) as the target store.

Further, as another embodiment of the present invention, the information presentation device 2 does not have to include the search processing section 213 . For example, the facility manager may select a desired attraction target store from a plurality of stores registered in the store information D1 (see FIG. 4). In this case, the information presentation device 2 calculates the estimated sales amount of the attraction target store (the second store of the present invention) selected by the facility manager based on the number of visitors to the store, and sends the estimated sales amount to the facility manager. Or present it to the store manager.

The information presentation system 1 according to this embodiment includes a specific processing unit 212 that identifies the number of visitors to a first store among one or more stores included in the same facility, and the number of visitors specified by the specific processing unit 212. A system comprising a calculation processing unit 214 that calculates the estimated sales amount of a second store that can be arranged in the facility, and a presentation processing unit 215 that presents the estimated sales amount calculated by the calculation processing unit 214 based on may be configured.

Further, in the information presentation method according to the present embodiment, one or more processors identify the number of visitors to a first shop among the one or more shops included in the same facility, and a calculating step of calculating an estimated sales amount of a second store that can be placed in the facility based on the number of visitors, and a presenting step of presenting the estimated sales amount calculated by the calculating step. may be Further, the information presentation program according to the present embodiment may be a program for causing one or a plurality of processors to execute each of the steps.

1: Information presentation system 2: Information presentation device 3: Administrator terminal 4: Store terminal 5: User terminal 211: Acquisition processing unit 212: Specific processing unit 213: Search processing unit 214: Calculation processing unit 215: Presentation processing unit

Claims (11)

a specific processing unit that identifies the number of visitors to a first store among one or more stores included in the same facility;
a calculation processing unit that calculates an estimated sales amount of a second store that can be placed in the facility based on the number of visitors identified by the identification processing unit;
a presentation processing unit that presents the estimated sales amount calculated by the calculation processing unit;
An information presentation system comprising: The calculation processing unit calculates the estimated sales amount of the second store based on the number of visitors of the first store having the same attribute as the second store,
The information presentation system according to claim 1. The calculation processing unit calculates, based on the number of visitors of the first store having the same attribute of at least one of the customer base of the second store, the type of product to be provided, the unit price of the product, the area, and the business hours, , calculating the estimated sales amount of the second store;
The information presentation system according to claim 2. The calculation processing unit calculates the estimated sales amount of the second store based on the number or ratio of the first stores in the same industry as the second store,
The information presentation system according to claim 1. The calculation processing unit further calculates the estimated sales amount of the second store based on at least one of the number of visitors, type, area, business hours, customer base, and location of the facility.
The information presentation system according to any one of claims 1 to 4. The calculation processing unit calculates the number of customers of the second store based on the corrected number of customers obtained by correcting the number of customers of the first store according to the similarity between the attribute of the first store and the attribute of the second store. Calculate the expected sales amount,
The information presentation system according to any one of claims 1 to 5. The calculation processing unit calculates the expected number of visitors to the second store based on the number of visitors to the first store, and based on the expected number of visitors to the first store and the sales amount per person of the first store, calculating the estimated sales amount of the second store;
The information presentation system according to any one of claims 1 to 6. The calculation processing unit calculates the estimated sales amount of at least one of the second store by time period, by day of the week, by month, and by year,
The information presentation system according to any one of claims 1 to 7. The identification processing unit identifies the number of visitors to the first store based on at least one of a detection result by a detection unit installed in the facility and user information acquired from the first store.
The information presentation system according to any one of claims 1 to 8. one or more processors
an identification step of identifying the number of visitors to a first store among one or more stores included in the same facility;
a calculating step of calculating an estimated sales amount of a second store that can be placed in the facility based on the number of visitors specified in the specifying step;
a presentation step of presenting the estimated sales amount calculated by the calculation step;
information presentation method that performs an identification step of identifying the number of visitors to a first store among one or more stores included in the same facility;
a calculating step of calculating an estimated sales amount of a second store that can be placed in the facility based on the number of visitors specified in the specifying step;
a presentation step of presenting the estimated sales amount calculated by the calculation step;
Information presentation program for causing one or more processors to execute

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