JP2022150029A - Information presentation system, information presentation method, and information presentation program - Google Patents

Abstract

To provide an information presentation system configured to allow a store to attract more customers, an information presentation method, and an information presentation program.SOLUTION: An information presentation system includes: an acquisition processing unit which acquires behavior information of a user with respect to a first store; an extraction processing unit which extracts a second store based on the behavior information of the user with respect to the first store acquired by the acquisition processing unit; and a presentation processing unit which presents store information on the second store extracted by the extraction processing unit, to the user.SELECTED DRAWING: Figure 3

Description

The present invention relates to an information presentation system, an information presentation method, and an information presentation program capable of presenting information about a store to a user.

2. Description of the Related Art Conventionally, there is known a system in which a server controlling a plurality of stores analyzes customer information of each store and presents the analysis results such as service information and advertising information to the customer (see, for example, Patent Document 1).

JP-A-2003-58958

Here, for example, in a facility such as a shopping mall including a plurality of stores, if it is possible to guide users to a store to attract customers, it is possible to increase the sales of the store. For example, a method of notifying an unspecified number of users by posting shop information of a shop to attract customers at the entrance of a shopping mall is conceivable. However, it is difficult to present useful information to each user in the method of presenting store information of a store to attract customers to an unspecified number of users. For this reason, it is difficult to reliably guide users to a shop to attract customers, and it is difficult to improve the ability to attract customers.

An object of the present invention is to provide an information presentation system, an information presentation method, and an information presentation program capable of improving the ability of a store to attract customers.

An information presentation system according to the present invention includes: an acquisition processing unit that acquires user behavior information for a first store; The system includes an extraction processing unit that extracts a store, and a presentation processing unit that presents store information about the second store extracted by the extraction processing unit to the user.

An information presentation method according to the present invention includes an acquisition step in which one or a plurality of processors acquires user behavior information for a first store, and the user behavior information for the first store acquired by the acquisition step. and a presentation step of presenting to the user store information about the second store extracted by the extraction step.

An information presentation program according to the present invention includes an acquisition step of acquiring user behavior information for a first store, and a second store based on the user behavior information for the first store acquired by the acquisition step. A program for causing one or a plurality of processors to execute an extracting step of extracting and a presenting step of presenting store information about the second store extracted by the extracting step to the user.

ADVANTAGE OF THE INVENTION According to this invention, the information presentation system, the information presentation method, and the information presentation program which can improve the customer-drawing power of a store are provided.

FIG. 1 is a diagram showing the overall configuration of an information presentation system according to an embodiment of the present invention. FIG. 2 is a diagram showing an example of a floor layout of a shopping mall to which the information presentation system according to the embodiment of the invention is applied. FIG. 3 is a block diagram showing the configuration of the information presentation system according to the embodiment of the invention. FIG. 4 is a diagram showing an example of store information used in the information presentation system according to the embodiment of the present invention. FIG. 5 is a diagram showing a store information page displayed on the user terminal and display terminal according to the embodiment of the present invention. FIG. 6 is a diagram showing a store information page displayed on the user terminal and display terminal according to the embodiment of the present invention. FIG. 7 is a diagram showing a store information page displayed on the user terminal and display terminal according to the embodiment of the present invention. FIG. 8 is a diagram showing a store information page displayed on the user terminal and display terminal according to the embodiment of the present invention. FIG. 9 is a diagram showing a shop information page displayed on the user terminal and display terminal according to the embodiment of the present invention. FIG. 10 is a flow chart showing an example of the procedure of information presentation processing executed by the information presentation system according to the embodiment of the present invention.

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings for understanding of the present invention. It should be noted that the following embodiment is an example that embodies the present invention, and does not limit the technical scope of the present invention.

[Information presentation system 1]
As shown in FIG. 1, an information presentation system 1 according to the embodiment of the present invention includes an information presentation device 2, a user terminal 3, a store terminal 4, and a display terminal 5. The store terminal 4 is arranged for each store. Here, the store is a store included in a predetermined facility, that is, a store (for example, a tenant) that moves into the same facility and conducts business. The facilities are facilities (groups) in which a plurality of stores reside, such as shopping malls (shopping centers), commercial facilities, complex facilities, entertainment facilities, commercial buildings, department stores, and department stores. Further, the facility may be a facility in which a plurality of shops with different management bodies reside. Further, the facility may be a facility in which a plurality of shops with the same address or site reside. Further, the facility may be a shopping district, a restaurant district (commercial district), or the like, in which a plurality of stores are arranged in the same area. Note that, for example, when a shopping mall is composed of a plurality of independent buildings (north building, south building, etc.), the shopping mall is one (same) facility. The plurality of stores included in the facility include clothing stores (women's clothing stores, men's clothing stores), cosmetics stores, accessory stores, toy stores, restaurants, book stores, grocery stores, shoe stores, beauty salons, and travel agencies. It includes stores in different industries. A restaurant may serve different dishes from other restaurants, but here, the restaurants that serve food and drink belong to the same category (“restaurant”). That is, the products handled by restaurants are food and drink. In this embodiment, as an example of the facility, a shopping mall SM1 including a plurality of types of stores is taken.

FIG. 2 shows an example of the floor layout of the first floor of the shopping mall SM1. As shown in FIG. 2, six stores R1 to R6 are arranged on the first floor of the shopping mall SM1. Although not shown, four stores R7 to R10 are arranged on the second floor of the shopping mall SM1. A store terminal 4 is arranged in each store (see FIG. 1). Note that the store terminal 4 may be installed inside the store, or may be installed outside the store. The store terminal 4 is an information processing device that manages various types of information such as store visitors (customers), reservations, and sales (sales).

The user terminal 3 is an information processing device owned by a user who visits the shopping mall SM1. A user can use the user terminal 3 to search for and make a reservation for a shop in the shopping mall SM1, or to make a payment at the shop.

The display terminal 5 is a display arranged in each store, and displays specific information (congestion information, store information, advertisement information, etc.). The display terminal 5 may be a digital signage display. Note that the display terminal 5 and the store terminal 4 may be configured integrally.

The information presentation device 2, the user terminal 3, the store terminal 4, and the display terminal 5 can communicate via a communication network N1 such as the Internet, LAN, WAN, or public telephone line.

In the shopping mall SM1, one or a plurality of cameras 51 (see FIG. 1) are installed to capture images of users in the shopping mall SM1 as subjects. In addition, one or a plurality of cameras 52 (see FIG. 3) are installed inside each store for capturing images of users in the store as subjects. The information presentation device 2 displays store information on at least one of the user terminal 3 and the display terminal 5 based on user behavior information (described later) acquired from the cameras 51 and 52, the store terminal 4, and the user terminal 3. to output

The information presentation system 1 is an example of the information presentation system of the present invention. In this embodiment, the information presentation device 2 alone corresponds to the information presentation system according to the present invention. It may contain one or a plurality of components among. For example, when the components of the information presentation device 2, the user terminal 3, the store terminal 4, and the display terminal 5 work together to perform various information presentation processes (see FIG. 10) to be described later, A system including a plurality of components that execute the processing can be regarded as an information presentation system according to the present invention. For example, the information presentation device 2 and the user terminal 3 may constitute an information presentation system according to the present invention.

[Information presentation device 2]
As shown in FIG. 3, the information presentation device 2 is a server including a control unit 21, a storage unit 22, an operation display unit 23, a communication I/F 24, and the like. The information presentation device 2 is not limited to one computer, and may be a computer system in which a plurality of computers operate in cooperation. Various types of processing executed by the information presentation device 2 may be distributed and executed by one or a plurality of processors.

The communication I/F 24 connects the information presentation device 2 to the communication network N1 by wire or wirelessly, and communicates with external devices such as the user terminal 3, the shop terminal 4, and the display terminal 5 via the communication network N1. A communication interface for executing data communication according to a communication protocol.

The operation display unit 23 is a user interface that includes a display unit such as a liquid crystal display or an organic EL display that displays various information, and an operation unit such as a mouse, keyboard, or touch panel that receives operations.

The storage unit 22 is a nonvolatile storage unit such as an HDD (Hard Disk Drive) or an SSD (Solid State Drive) that stores various types of information. Specifically, the storage unit 22 stores data such as store information D1. The store information D1 includes information about each store in the shopping mall SM1. FIG. 4 is a diagram showing an example of store information D1. Further, the storage unit 22 may store data of detailed information (customer information, sales information, reservation information, etc.) for each store. When the information presentation device 2 is introduced into a system that manages a plurality of facilities (for example, shopping malls SM1 and SM2), the storage unit 22 stores store information D1 for each facility.

As shown in FIG. 4, the store information D1 includes information such as "store ID", "store name", "type", "price range", and "customer class" corresponding to each store. The store ID is identification information of the store, and the store name is the name of the store. The type is information that can identify the content of the main service provided at the store, and is information about the type of merchandise handled. For example, "women's clothing" is registered as the category for stores R1 and R5 that sell women's clothing, and "restaurant" is registered as the category for stores R7 to R10 that provide food and drinks. The price range is information indicating the sales price range of the product in the store. Symbols M1 to M10 shown in FIG. 4 indicate price ranges of stores R1 to R10, respectively.

The customer segment is information indicating the main customer segment (purchaser segment) of the store. For example, when there are many women in their twenties and women in their thirties as users who visit the store R1 and users who purchase products at the store R1, "women in their twenties and thirties" are registered as the customer demographics of the store R1. be. Further, for example, when there are many families as users who visit the store R7, "Family" is registered as the customer class of the store R7. The store information D1 may include information such as the store's telephone number, homepage, and access information (URL) for accessing web pages such as reservation pages.

As another embodiment, part or all of the store information D1 may be stored in another server accessible from the information presentation device 2 via the communication network N1. In this case, the control unit 21 of the information presentation device 2 may acquire the information from the other server and execute each process such as the information presentation process (see FIG. 10) described later.

The storage unit 22 also stores data for generating various web pages such as the store information page P1 (see FIGS. 5 to 9) included in the information providing site displayed on the user terminal 3 and the display terminal 5. are also stored. A user who visits the shopping mall SM1 can acquire recommended store information by referring to the store information page P1 displayed on the user terminal 3 and the display terminal 5 .

The storage unit 22 may also store congestion information indicating the congestion status (degree of congestion) of each store. The storage unit 22 may also store user information such as user member information (member ID, age, gender, name, etc.), visit history, and purchase history.

Note that, in the present embodiment, the control unit 21 of the information presentation device 2 generates the various web pages and transmits the information of the web pages to the user terminal 3 and the display terminal 5 so that the user terminal 3 and the display terminal 5 can display the various web pages. Further, as another embodiment, the control unit 21 of the information presentation device 2 transmits data necessary for displaying the various web pages to the user terminal 3 and the display terminal 5, respectively, so that the user can The control unit 31 of the terminal 3 and the control unit (not shown) of the display terminal 5 may be caused to display the various web pages.

The information providing site may be a collection of web pages belonging to one domain set in advance. A collection of pages may be regarded as the information providing site. Further, various pages included in the information providing site may be distributed and stored in a plurality of servers.

Further, the storage unit 22 stores a control program such as an information presentation program for causing the control unit 21 to execute an information presentation process (see FIG. 10), which will be described later. For example, the information presentation program is non-temporarily recorded on a computer-readable recording medium such as a CD or DVD, and read by a reading device (not shown) such as a CD drive or DVD drive provided in the information presentation device 2. and stored in the storage unit 22 .

The control unit 21 has control devices such as a CPU, ROM, and RAM. The CPU is a processor that executes various kinds of arithmetic processing. The ROM is a non-volatile storage unit in which control programs such as BIOS and OS for causing the CPU to execute various arithmetic processes are stored in advance. The RAM is a volatile or nonvolatile storage unit that stores various information, and is used as a temporary storage memory (work area) for various processes executed by the CPU. The control unit 21 controls the information presentation device 2 by causing the CPU to execute various control programs pre-stored in the ROM or storage unit 22 .

Here, for example, in a facility such as a shopping mall including a plurality of stores, if it is possible to guide users to a store to attract customers, it is possible to increase the sales of the store. For example, a method of notifying an unspecified number of users by posting shop information of a shop to attract customers at the entrance of a shopping mall is conceivable. However, it is difficult to present useful information to each user in the method of presenting store information of a store to attract customers to an unspecified number of users. For this reason, it is difficult to reliably guide users to a shop to attract customers, and it is difficult to improve the ability to attract customers. On the other hand, according to the information presentation system 1 according to this embodiment, it is possible to improve the ability of the store to attract customers.

Specifically, the control unit 21 includes various processing units such as an acquisition processing unit 211, an extraction processing unit 212, a presentation processing unit 213, and a specification processing unit 214, as shown in FIG. The control unit 21 functions as the various processing units by executing various types of processing according to the information presentation program by the CPU. Also, part or all of the processing unit may be configured by an electronic circuit. Note that the information presentation program may be a program for causing a plurality of processors to function as the processing unit.

The acquisition processing unit 211 acquires user behavior information for the store. Specifically, the acquisition processing unit 211 acquires the action history of the user visiting the first store, the action history of the user leaving the first store, and the like. For example, the acquisition processing unit 211 acquires the store visit history indicating that the user has visited the first store, the user leaving the first store based on the image data captured by the camera 52 installed in the first store. Acquire action history such as exit history that indicates that

Further, when the user visits the first store and purchases the product of the first store, the acquisition processing unit 211 acquires the action history of the purchase history indicating that the product was purchased. Specifically, the acquisition processing unit 211 acquires the purchase history based on the sales information and customer information acquired from the store terminal 4 of the first store. For example, when the user makes a payment at the first store using the user terminal 3 , the acquisition processing unit 211 acquires the purchase history by acquiring the sales information from the store terminal 4 . The visit history, the store exit history, and the purchase history are examples of behavior information of the present invention. The acquisition processing unit 211 is an example of the acquisition processing unit of the present invention.

The extraction processing unit 212 extracts the second store based on the user's behavior information for the first store acquired by the acquisition processing unit 211 . Specifically, the extraction processing unit 212 extracts the second store based on the attributes of the first store. For example, the extraction processing unit 212 extracts the second store based on at least one of the customer base (buyer base) of the first store, the type of products handled, and the price range of the products handled. The extraction processing unit 212 is an example of the extraction processing unit of the present invention.

For example, when the user visits a store R4 (see FIG. 4) with a customer base of "family", the extraction processing unit 212 selects stores R7, R7, Extract R9. Also, for example, when a user visits a store R1 (see FIG. 4) whose customer demographic is “women in their twenties to thirties”, the extraction processing unit 212 selects the customer demographic “ Stores R2, R3, R5, and R8 containing at least one of "women in their twenties" and "women in their thirties" are extracted.

Further, the extraction processing unit 212 may extract the second store based on the product information of the product purchased by the user at the first store. For example, when the user purchases women's clothing at the store R1, the extraction processing unit 212 selects a store that handles products matching the age group of the women's clothing, a store that handles products in the same price range as the women's clothing, , stores that sell products suitable for combination with the women's clothing are extracted.

The presentation processing unit 213 presents the store information regarding the second store extracted by the extraction processing unit 212 to the user. For example, the presentation processing unit 213 sends store information data including the store name, type, price range, degree of congestion, etc. of each store extracted by the extraction processing unit 212 to at least one of the user terminal 3 and the display terminal 5. to display the store information page P1 corresponding to the store information. FIG. 5 shows an example of the store information page P1. FIG. 5 shows an example of the store information page P1 presented to the user when the user visits the store R4. The store information page P1 displays information on the store R4 visited by the user and store information (store name, type, price range, degree of congestion) on the stores R7 and R9 extracted by the extraction processing unit 212. . In the store information page P1, a person's object image is displayed in the congestion degree, and the more person images there are, the higher the congestion degree is. Various information included in the store information page P1 is an example of the store information of the present invention.

In addition, the presentation processing unit 213 causes the display terminal 5 installed near the entrance of the store R4 to display the store information page P1 in order to present the store information about the stores R7 and R9 to the user leaving the store R4. Alternatively, the store information page P1 may be displayed on the user terminal 3 of the user. Note that the presentation processing unit 213 can identify the user terminal 3 of the user in the store R4 based on the position information of the user terminal 3, the user information, and the like.

In this way, the presentation processing unit 213 presents to the user store information related to other stores having the same customer base as the store visited by the user. For example, when the user visits the store R4, the presentation processing unit 213 presents the user with store information about stores R7 and R9 that share the same customer base (“family”) as the store R4 (see FIG. 5). After leaving the store R4, for example, the user visits the stores R7 and R9 included in the store information. According to the above configuration, it is possible to improve the ability of the stores R7 and R9 to attract customers.

Also, for example, when the user visits store R1, the presentation processing unit 213 displays store information about stores R2, R3, R5, and R8 that have the same customer base (“women in their 20s” and “women in their 30s”) as the store R1. is presented to the user (see FIG. 6). For example, after leaving the store R1, the user visits the stores R2, R3, R5, and R8 included in the store information. According to the above configuration, it is possible to improve the ability to attract customers to the stores R2, R3, R5, and R8.

Here, for example, when a user purchases a product (ladies' clothing) at store R1, the user is less likely to visit a store of the same type (for example, store R5) after leaving store R1. Therefore, as another embodiment, the extraction processing unit 212 may extract a second store whose type is different from that of the first store. In the above example, the extraction processing unit 212 extracts stores R2, R3, and R8 that have the same customer base (“women in their 20s” and “women in their 30s”) as the store R1 and that are different in type from the store R1. In this case, the presentation processing unit 213 presents the user with store information about the stores R2, R3, and R8. For example, the presentation processing unit 213 causes the user terminal 3 to display the shop information page P1 shown in FIG.

Further, as another embodiment, the extraction processing unit 212 may extract the second store based on the visit time of the first store. For example, if the visit time is lunchtime, there is a high possibility that the user will have a meal after shopping at the first store. Therefore, for example, when the time when the user visits the store R1 is lunch time (for example, "11:30"), the extraction processing unit 212 ) are common and the type is restaurant R8 is extracted. Then, the presentation processing unit 213 preferentially presents the store information regarding the store R8 to the user. In addition, the presentation processing unit 213 may display only the store information of the store R8 on the store information page P1, or display the store information of the store R8 at the top in the store information page P1, and display the store R1 and the customer base (" The store information of the other stores R2, R3, and R5 that have common "women in their twenties" and "women in their thirties") may be displayed below.

Note that the extraction processing unit 212 may extract the second store based on the closing time of the first store. For example, if the time when the user left the store R1 is after the end of lunch time (for example, "14:10"), the extraction processing unit 212 determines the store R1 and the customer demographics ("women in their twenties", "thirties The stores R2, R3, and R5, which have the common "female") and are different in type from restaurants, are extracted. Then, the presentation processing unit 213 presents the store information regarding the stores R2, R3, and R5 to the user.

In this way, the presentation processing unit 213 presents the store information regarding the second store to the user when the current time is within the predetermined time period, and uses the store information regarding the second store when the current time is not within the predetermined time period. The configuration may be such that it is not presented to the person. In the above example, when the current time is lunch time, the presentation processing unit 213 presents the store information of the restaurant to the user. , Do not present the store information of the restaurant to the user.

In addition, the presentation processing unit 213 presents the user with store information regarding the second store at the timing when the user leaves the first store. As a result, it is possible to present the user with the most suitable store information at the present time. The timing of presenting the store information is not limited to this, and the presentation processing unit 213 uses the store information at the timing when the user enters the first store or when the user makes a payment at the first store. may be presented to the person.

Further, as another embodiment, the control unit 21 may present store information of the second store according to the attribute of the user to the user. Specifically, the identification processing unit 214 identifies attributes of the user. For example, the identification processing unit 214 identifies at least one of whether the user is a family, the sex of the user, and the age or generation of the user. In addition, the identification processing unit 214, based on at least one of the detection result by the camera or sensor installed in at least one of the shopping mall SM1 and each store, and user information acquired from each store identify.

For example, the identification processing unit 214 analyzes the captured images captured by the cameras 51 and 52 and identifies the user's attributes (age, gender, family or not) included in the captured images. Further, for example, the identification processing unit 214 identifies attributes of the user based on the user information obtained from each store terminal 4 . Further, for example, the identification processing unit 214 identifies attributes of the user based on the user information corresponding to the communication result between the communication device and the user terminal 3 . In addition, the identification processing unit 214 identifies the user terminal 3 based on the detection result by the beacon installed in at least one of the shopping mall SM1 and each store, and based on the identification information of the user terminal 3 attributes may be specified.

The extraction processing unit 212 extracts the second store according to the attribute of the user identified by the identification processing unit 214 . For example, when the identification processing unit 214 identifies the attribute of the user who visited the store R6 as "female in her 40s", the extraction processing unit 212 determines that "female in her 40s" is selected from among the plurality of stores according to the store information D1. (Refer to FIG. 4) stores registered as customer groups (stores R5 and R8 in this case) are extracted. In this case, the presentation processing unit 213 presents store information regarding stores R5 and R8 to the user. For example, the presentation processing unit 213 transmits the store information data of the stores R5 and R8 to the user terminal 3 of the user, and displays the store information page P1 corresponding to the store information. FIG. 8 shows an example of the store information page P1 displayed on the user terminal 3 of the user. The store information page P1 shown in FIG. 8 includes information on the attribute of the specified user (here, "woman in her 40s"), information on the current store R6 visited by the user, and store information on stores R5 and R8. is displayed.

In this way, by considering the attributes of the user, it becomes possible to present store information suitable for the user. For example, in the example shown in FIG. 8, when a store R6 visited by a user (female in her 40s) and a store with the same customer base (“male in their teens to 20s”) are extracted, the stores that do not match the attribute of the user are extracted. (For example, store R10) store information may be presented. On the other hand, according to the configuration that considers the attributes of the user, it is possible to present store information of stores (for example, stores R5 and R8) that match the attributes of the user.

Moreover, as another embodiment, the extraction processing unit 212 may extract the second store based on the location information of the first store. For example, when the user visits the store R1, the extraction processing unit 212 extracts stores close to the store R1. Specifically, the extraction processing unit 212 selects the stores R2, R3, and R8 on the same floor (first floor) as the store R1 from among the stores R2, R3, and R8 that have the same customer base as the store R1 but different types from the store R1. Extract R3. That is, the extraction processing unit 212 excludes the store R8 on a different floor (second floor) from the store R1 from the extraction targets. In this case, the presentation processing unit 213 presents the store information of the stores R2 and R3 to the user. For example, the presentation processing unit 213 transmits store information data including the store name, type, price range, degree of congestion, and distance from the store R1 of the stores R2 and R3 to the user terminal 3 of the user, A store information page P1 corresponding to store information is displayed.

In addition, the presentation processing unit 213 may present specific information about each store to the user in the order in which the location of the extracted stores is close to the location of the store R1 (current location of the user). For example, as shown in FIG. 9, the presentation processing unit 213 displays the store R2 close to the store R1 as the first store among the extracted stores R2 and R3 on the store information page P1, and displays the store R3 far from the store R1. is displayed as the second rank. In addition, the presentation processing unit 213 displays map information (floor layout) indicating the extracted stores R2 and R3 and the position of the store R1 (“★” mark in FIG. 9) on the store information page P1.

Further, as another embodiment, the extraction processing unit 212 may extract second stores having the same price range as the price range of products handled at the first store visited by the user. As a result, for example, for a user who is interested in high-priced products, it is possible to present store information of stores that handle high-priced products to the user.

[User terminal 3]
As shown in FIG. 3, the user terminal 3 includes a control section 31, a storage section 32, an operation display section 33, a communication I/F 34, and the like. The user terminal 3 is, for example, an information processing device such as a mobile phone, a smart phone, a tablet terminal, or a personal computer.

The communication I/F 34 connects the user terminal 3 to the communication network N1 by wire or wirelessly, and communicates with external devices such as the information presentation device 2 and the store terminal 4 via the communication network N1 according to a predetermined communication protocol. It is a communication interface for executing data communication.

The operation display unit 33 is a user interface that includes a display unit such as a liquid crystal display or an organic EL display that displays information such as various web pages, and an operation unit such as a mouse, keyboard, or touch panel that receives operations. .

The storage unit 32 is a nonvolatile storage unit such as an HDD, SSD, or flash memory that stores various types of information. For example, the storage unit 32 stores a control program such as a browser program. Specifically, the browser program is a control program for causing the control unit 31 to execute communication processing with external devices such as the information presentation device 2 and the store terminal 4 according to a communication protocol such as HTTP (Hypertext Transfer Protocol). be. Also, the browser program may be a dedicated application for executing communication processing according to a predetermined communication protocol between the information presentation device 2 and the store terminal 4 .

The control unit 31 has control devices such as a CPU, ROM, and RAM. The CPU is a processor that executes various kinds of arithmetic processing. The ROM is a non-volatile storage unit in which control programs such as BIOS and OS for causing the CPU to execute various processes are stored in advance. The RAM is a volatile or nonvolatile storage unit that stores various information, and is used as a temporary storage memory (work area) for various processes executed by the CPU. The control unit 31 controls the user terminal 3 by causing the CPU to execute various control programs pre-stored in the ROM or storage unit 32 .

Specifically, the control unit 31 functions as a browser processing unit 311 by executing various processes according to the browser program stored in the storage unit 32 . The browser processing unit 311 causes the operation display unit 33 to display a web page provided from the information presentation device 2 via the communication network N1, and executes browser processing for inputting an operation for the operation display unit 33 to the information presentation device 2. It is possible. That is, the user terminal 3 can function as an operation terminal for the information presentation device 2 by executing the browser program by the control unit 31 . Part or all of the processing units included in the control unit 31 may be configured by electronic circuits.

Specifically, in the user terminal 3, when a user operation for requesting access to a predetermined URL corresponding to the information providing site of the information providing service provided by the information presenting system 1 is performed, control is performed. The unit 31 acquires the web page data of the information providing site from the information presentation device 2 and causes the operation display unit 33 to display the web page of the information providing site. For example, the access request to the predetermined URL is made by a selection operation from a list of pre-registered websites, a text input operation, or the like. Further, when a dedicated application corresponding to the information presentation device 2 is installed in the user terminal 3, the user of the user terminal 3 performs an operation to activate the dedicated application, thereby displaying the above-mentioned information on the operation display unit 33. The web page of the information providing site is displayed. For example, the control unit 31 causes the operation display unit 33 to display the store information page P1 (see FIGS. 5 to 9).

By operating the user terminal 3, the user can browse store information of recommended stores on the web page (store information page P1) of the information providing site. In addition, the user can view detailed information on each store and make a reservation for a restaurant on the store information page P1.

[Store terminal 4]
As shown in FIG. 3, the shop terminal 4 includes a control section 41, a storage section 42, an operation display section 43, a communication I/F 44, and the like. The store terminal 4 is, for example, an information processing device such as a tablet terminal or a personal computer. Note that the shop terminal 4 may further have the same functions as the information presentation device 2 , or may be an information processing device integrated with the information presentation device 2 .

The communication I/F 44 connects the store terminal 4 to the communication network N1 by wire or wirelessly, and communicates with external devices such as the information presentation device 2 and the user terminal 3 via the communication network N1 according to a predetermined communication protocol. It is a communication interface for executing data communication.

The operation display unit 43 is a user interface that includes a display unit such as a liquid crystal display or an organic EL display that displays information such as various web pages, and an operation unit such as a mouse, keyboard, or touch panel that receives operations. .

The storage unit 42 is a nonvolatile storage unit such as an HDD, SSD, or flash memory that stores various information. For example, the storage unit 42 stores a control program such as a browser program. Specifically, the browser program is a control program for causing the control unit 41 to execute communication processing with an external device such as the information presentation device 2 according to a communication protocol such as HTTP. Also, the browser program may be a dedicated application for executing communication processing according to a predetermined communication protocol with the information presentation device 2 .

The storage unit 42 also stores store management information (not shown) for managing customer information, sales information, reservation information, and the like of the store. The information presentation device 2 can acquire the store management information.

The control unit 41 has control devices such as a CPU, ROM, and RAM. The CPU is a processor that executes various kinds of arithmetic processing. The ROM is a non-volatile storage unit in which control programs such as BIOS and OS for causing the CPU to execute various processes are stored in advance. The RAM is a volatile or nonvolatile storage unit that stores various information, and is used as a temporary storage memory (work area) for various processes executed by the CPU. The control unit 41 controls the store terminal 4 by causing the CPU to execute various control programs pre-stored in the ROM or storage unit 42 .

Specifically, the control unit 41 functions as a browser processing unit 411 by executing various processes according to the browser program stored in the storage unit 42 . The browser processing unit 411 causes the operation display unit 43 to display a web page provided from the information presentation device 2 via the communication network N1, and executes browser processing for inputting an operation for the operation display unit 43 to the information presentation device 2. It is possible. That is, the store terminal 4 can function as an operation terminal for the information presentation device 2 by executing the browser program by the control unit 41 . Part or all of the processing units included in the control unit 41 may be configured by electronic circuits.

[Display terminal 5]
Although illustration is omitted, the display terminal 5 includes a control section, a storage section, an operation display section, a communication I/F, and the like. The communication I/F connects the display terminal 5 to the communication network N1 by wire or wirelessly, and performs data communication according to a predetermined communication protocol with an external device such as the information presentation device 2 via the communication network N1. It is a communication interface for execution.

The storage unit is a non-volatile storage unit such as an HDD, SSD, or flash memory that stores various information. For example, the storage unit stores a control program such as a browser program. Specifically, the browser program is a control program for causing the control unit to execute communication processing with an external device such as the information presentation device 2 according to a communication protocol such as HTTP. Also, the browser program may be a dedicated application for executing communication processing according to a predetermined communication protocol with the information presentation device 2 .

The control section has control devices such as a CPU, a ROM, and a RAM. The CPU is a processor that executes various kinds of arithmetic processing. The ROM is a non-volatile storage unit in which control programs such as BIOS and OS for causing the CPU to execute various processes are stored in advance. The RAM is a volatile or nonvolatile storage unit that stores various information, and is used as a temporary storage memory (work area) for various processes executed by the CPU. The control unit controls the display terminal 5 by causing the CPU to execute various control programs pre-stored in the ROM or the storage unit.

Specifically, the control unit functions as a browser processing unit by executing various processes according to the browser program stored in the storage unit. The browser processing section can display a web page provided from the information presentation device 2 via the communication network N1 on the operation display section. Part or all of the processing units included in the control unit may be configured by electronic circuits.

The control unit acquires data of the web page of the information providing site from the information presentation device 2 and displays the web page of the information providing site on the operation display unit. For example, the control section causes the operation display section to display a store information page P1 (see FIGS. 5 to 9). The display terminal 5 is installed near the entrance of each store, and presents store information to users who have visited the store and users who have left the store. Note that the display terminal 5 may be configured integrally with the store terminal 4 .

[Information presentation process]
The information presentation process executed in the information presentation system 1 will be described below with reference to FIG. 10 . Specifically, in this embodiment, the information presentation process is executed by the control unit 21 of the information presentation device 2 . Also, the control unit 21 executes the information presentation process each time the user's behavior information is acquired.

The present invention can be regarded as an invention of an information presentation method for executing one or more steps included in the information presentation process. Also, one or more steps included in the information presentation process described here may be omitted as appropriate. The execution order of the steps in the information presentation process may be different as long as the same effects are produced. Furthermore, here, a case where the control unit 21 executes each step in the information presentation process will be described as an example. are also contemplated as other embodiments. The information presentation method is an example of the information presentation method of the present invention, and the information presentation program is an example of the information presentation program of the present invention.

First, in step S11, the control unit 21 acquires user behavior information for the store. Specifically, the control unit 21 acquires the store visit history of the user visiting the first store, the store exit history of the user leaving the first store, and the like. For example, the control unit 21 detects the user based on the captured image data of the camera 52 installed in the first store, and detects the visit history indicating that the user has visited the first store. Acquire an action history such as a store exit history indicating that one store has been left. Further, when the user visits the first store and purchases the product of the first store, the control unit 21 acquires the action history of the purchase history indicating that the product was purchased. The visit history, the store exit history, and the purchase history are examples of behavior information of the present invention. Step S11 is an example of the acquisition step of the present invention.

Next, in step S12, the control unit 21 determines the customer base (purchaser base) of the first store visited by the user. Specifically, the control unit 21 refers to the store information D1 (see FIG. 4) to determine the customer base of the first store visited by the user. When the user visits the store R4, the control unit 21 determines that the customer base of the store R4 is "family" (see FIG. 4). When the user visits the store R1, the control unit 21 determines that the customer base of the store R1 is "women in their twenties to thirties" (see FIG. 4).

Next, in step S13, the control unit 21 extracts the second store based on the user's action information for the first store. Specifically, the control unit 21 extracts the second store based on the attribute of the first store. For example, the control unit 21 extracts the second store based on at least one of the customer base (buyer base) of the first store, the type of products handled, and the price range of the products handled.

For example, when the user visits a store R4 (see FIG. 4) with a customer base of "Family", the control unit 21 extracts stores R7 and R9 with a customer base of "Family". Further, for example, when the user visits the store R1 (see FIG. 4) of the customer demographic of “women in their twenties to thirties”, the control unit 21 selects at least one of “women in their twenties” and “women in their thirties” as the customer demographic. Stores R2, R3, R5, and R8 are extracted.

Also, the control unit 21 may extract the second store based on the product information of the product purchased by the user at the first store. For example, when a user purchases women's clothing at a store R1, the control unit 21 selects a store that sells products matching the age group of the women's clothing, a store that sells products in the same price range as the women's clothing, Stores that handle products suitable for combination with the women's clothing are extracted.

Also, the control unit 21 may extract the second store based on the time of visit of the first store. For example, when the user arrives at the store R1 at lunchtime (for example, "11:30"), the control unit 21 determines that the store R1 has the same customer base ("women in their twenties" and "women in their thirties"). and the store R8 whose type is a restaurant is extracted.

Moreover, the control part 21 may extract the 2nd shop according to a user's attribute. For example, when the control unit 21 specifies that the attribute of the user who visited the store R6 is "female in her 40s", the "female in her 40s" is selected from among the plurality of stores in the store information D1 (see FIG. 4). Stores registered as customer groups (stores R5 and R8 in this case) are extracted.

Moreover, the control part 21 may extract a 2nd shop based on the positional information on a 1st shop. For example, when the user visits the store R1, the control unit 21 extracts stores close to the store R1. Specifically, the control unit 21 selects the stores R2, R3, and R8 on the same floor (first floor) as the store R1, among the stores R2, R3, and R8 that have the same customer base as the store R1 but different types from the store R1. to extract That is, the control unit 21 excludes the store R8 on a floor (second floor) different from the store R1 from the extraction targets.

Moreover, the control unit 21 may extract the second store having the same price range as the price range of the products handled at the first store visited by the user. Step S13 is an example of the extraction step of the present invention.

Next, in step S14, the control unit 21 presents the store information regarding the extracted store to the user. Specifically, the control unit 21 transmits the extracted store information data of each store to at least one of the user terminal 3 and the display terminal 5, and displays the store information page P1 corresponding to the store information. .

For example, as shown in FIG. 5, when the user visits the store R4, the control unit 21 displays the store information page P1 corresponding to the store information on the stores R7 and R9 having the same customer base ("family") as the store R4. is displayed on the user terminal 3 of the user.

For example, as shown in FIG. 6, when a user visits a store R1, the control unit 21 controls stores R2, R3, A shop information page P1 corresponding to shop information about R5 and R8 is displayed on the user terminal 3 of the user. Note that, as shown in FIG. 7, the control unit 21 controls the store R1 in terms of the customer base ("women in their twenties" and "women in their thirties") and the type of store different from that of the store R1 ("women's clothing"). A store information page P1 corresponding to store information on R2, R3, and R8 may be displayed on the user terminal 3 of the user, and store information on store R5 having the same type as store R1 may be excluded.

Further, for example, as shown in FIG. 8, when a user in her 40s visits the store R6, the control unit 21 registers "woman in her 40s" as the customer group of the store information D1 (see FIG. 4). A shop information page P1 corresponding to shop information about shops R5 and R8 is displayed on the user terminal 3 of the user.

Further, for example, as shown in FIG. 9, when the user visits a store R1, the control unit 21 determines that the store R1 has the same customer base (“women in their twenties” and “women in their thirties”), The user terminal 3 of the user is caused to display a store information page P1 corresponding to store information about stores R2 and R3 close to the store R1. Note that the control unit 21 may cause the user terminal 3 to display the shop information of the shops R2 and R3 in order of proximity to the position of the shop R1 (current position of the user). Step S14 is an example of the presentation step of the present invention.

As described above, the control unit 21 executes the information presentation process. The control unit 21 executes the information presentation process each time the user's behavior information is acquired.

As described above, the information presentation device 2 according to the present embodiment acquires the behavior information of the user with respect to the first store, and selects the second store based on the acquired behavior information of the user with respect to the first store. The store information about the extracted second store is extracted and presented to the user. According to the above configuration, when the user visits the first store or purchases a product at the first store, the user is presented with recommended store information of the second store suitable for the user. be. As a result, the user can be guided to the second store, so that the ability of the second store to attract customers can be improved. For example, when a user visits a toy store, the user can be guided to the restaurant by presenting store information of a family-friendly restaurant to the user.

Further, for example, the information presentation system 1 is configured to present store information according to the user, so the processing load is reduced compared to a configuration in which common store information is presented to an unspecified number of users. Therefore, the information presentation system 1 can reduce communication traffic related to various processes and effectively use computer resources.

The information presentation system of the present invention is not limited to the above-described embodiments. As another embodiment of the present invention, the information presentation device 2 may manage store information of a plurality of facilities. For example, the information presentation device 2 may manage the store information D1 in each of the shopping malls SM1 and SM2 and present the store information to each user of the shopping malls SM1 and SM2. For example, when the user visits the first store included in the shopping mall SM1, the information presentation device 2 extracts the second store included in the shopping mall SM2, and provides the store information of the extracted second store to the user. may be presented to As a result, it is possible to improve the ability of each store to attract customers in the shopping malls SM1 and SM2 as a whole.

The information presentation system 1 according to the present embodiment includes an acquisition processing unit 211 that acquires user behavior information for the first store, and based on the user behavior information for the first store acquired by the acquisition processing unit 211 and a presentation processing unit 213 for presenting the user with store information about the second store extracted by the extraction processing unit 212. .

Further, in the information presentation method according to the present embodiment, one or a plurality of processors include an acquisition step of acquiring behavior information of a user with respect to a first store; and a presenting step of presenting to the user store information relating to the second store extracted by the extracting step. . Further, the information presentation program according to the present embodiment may be a program for causing one or a plurality of processors to execute each of the steps.

1: Information presentation system 2: Information presentation device 3: User terminal 4: Store terminal 5: Display terminal 211: Acquisition processing unit 212: Extraction processing unit 213: Presentation processing unit 214: Specific processing unit

Claims (13)

an acquisition processing unit that acquires user behavior information for the first store;
an extraction processing unit that extracts a second store based on the behavior information of the user with respect to the first store acquired by the acquisition processing unit;
a presentation processing unit that presents the user with store information about the second store extracted by the extraction processing unit;
An information presentation system comprising: The acquisition processing unit acquires an action history of the user visiting the first store,
The extraction processing unit extracts the second store based on the attributes of the first store,
The information presentation system according to claim 1. The extraction processing unit extracts the second store based on at least one of the customer base of the first store, the type of product handled, and the price range of the product handled.
The information presentation system according to claim 2. The acquisition processing unit acquires an action history of the user visiting the first store,
The extraction processing unit extracts the second store based on the location information of the first store.
The information presentation system according to any one of claims 1 to 3. The acquisition processing unit acquires an action history of the user visiting the first store,
The extraction processing unit extracts the second store based on the visit time of the first store.
The information presentation system according to any one of claims 1 to 4. The acquisition processing unit acquires an action history of the user leaving the first store,
The extraction processing unit extracts the second store based on the closing time of the first store.
The information presentation system according to any one of claims 1 to 4. The extraction processing unit extracts the second store based on the product information of the product purchased by the user at the first store.
The information presentation system according to any one of claims 1 to 6. further comprising a specification processing unit that specifies attributes of the user based on the behavior information of the user at the first store;
The extraction processing unit extracts the second store according to the attribute of the user,
The information presentation system according to any one of claims 1 to 7. The presentation processing unit presents store information about the second store to the user at the timing when the user leaves the first store.
The information presentation system according to any one of claims 1 to 8. The presentation processing unit presents the store information regarding the second store to the user when the current time is within the predetermined time period, and the store information regarding the second store when the current time is not within the predetermined time period. not presented to the user
The information presentation system according to any one of claims 1 to 9. The first store and the second store are included in a predetermined facility,
The information presentation system according to any one of claims 1-10. one or more processors
an acquisition step of acquiring user behavior information for the first store;
an extracting step of extracting a second store based on the behavior information of the user with respect to the first store acquired by the acquiring step;
a presenting step of presenting store information about the second store extracted by the extracting step to the user;
information presentation method that performs an acquisition step of acquiring user behavior information for the first store;
an extracting step of extracting a second store based on the behavior information of the user with respect to the first store acquired by the acquiring step;
a presenting step of presenting store information about the second store extracted by the extracting step to the user;
Information presentation program for causing one or more processors to execute

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