JP2022150027A - Information presentation system, information presentation method, and information presentation program - Google Patents

Abstract

To provide an information presentation system configured to improve work efficiency of stores included in a facility, an information presentation method, and an information presentation program.SOLUTION: An information presentation system includes: a specification processing unit which specifies attributes of users who exist in a predetermined facility including multiple stores; a calculation processing unit which calculates the number of the users or a ratio thereof, for each attribute specified by the specification processing unit; and a presentation unit which presents specification information in accordance with the number of users or the ratio thereof for each attribute calculated by the calculation processing unit.SELECTED DRAWING: Figure 3

Description

The present invention relates to an information presentation system, an information presentation method, and an information presentation program capable of providing information to stores.

2. Description of the Related Art Conventionally, there is known a system in which a server controlling a plurality of stores analyzes customer information of each store and presents the analysis results to each store (see Patent Document 1, for example). According to the system, each store can share the analysis results of customer information.

JP-A-2003-58958

Here, in a facility such as a shopping mall including a plurality of stores, if each store can determine whether or not there is a possibility that a user who has visited the facility will visit the store, operational efficiency can be improved. However, with the conventional technology, although it is possible to obtain information on users who have visited the facility in the past, it is difficult for each store to determine whether users who are currently visiting the facility will visit the store. is.

An object of the present invention is to provide an information presentation system, an information presentation method, and an information presentation program capable of improving the operational efficiency of stores included in facilities.

An information presentation system according to the present invention includes a specific processing unit that identifies attributes of users existing in a facility that includes a plurality of shops, and the number or ratio of users for each of the attributes identified by the specific processing unit. and a presentation processing unit that presents specific information according to the number of people or the ratio for each attribute calculated by the calculation processing unit.

An information presentation method according to the present invention includes a step of specifying an attribute of a user existing in a facility including a plurality of shops by one or more processors; and a presenting step of presenting specific information according to the number or ratio of each attribute calculated by the calculating step.

An information presentation program according to the present invention includes a specifying step of specifying attributes of users existing in a facility including a plurality of shops, and calculating the number or ratio of the users for each of the attributes specified by the specifying step. and a presenting step of presenting specific information corresponding to the number of people or the proportion of each attribute calculated by the calculating step.

ADVANTAGE OF THE INVENTION According to this invention, the information presentation system, the information presentation method, and the information presentation program which can improve the business efficiency of the shop contained in a facility are provided.

FIG. 1 is a diagram showing the overall configuration of an information presentation system according to an embodiment of the present invention. FIG. 2 is a diagram showing an example of a floor layout of a shopping mall to which the information presentation system according to the embodiment of the invention is applied. FIG. 3 is a block diagram showing the configuration of the information presentation system according to the embodiment of the invention. FIG. 4 is a diagram showing an example of store information used in the information presentation system according to the embodiment of the present invention. FIG. 5 is a diagram showing an example of customer base information used in the information presentation system according to the embodiment of the present invention. FIG. 6 is a diagram showing a customer base information page displayed on the store terminal according to the embodiment of the present invention. FIG. 7 is a diagram showing a customer base information page displayed on the store terminal according to the embodiment of the present invention. FIG. 8 is a diagram showing a customer base information page displayed on the store terminal according to the embodiment of the present invention. FIG. 9 is a diagram showing a customer base information page displayed on the store terminal according to the embodiment of the present invention. FIG. 10 is a flow chart showing an example of the procedure of information presentation processing executed by the information presentation system according to the embodiment of the present invention.

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings for understanding of the present invention. It should be noted that the following embodiment is an example that embodies the present invention, and does not limit the technical scope of the present invention.

[Information presentation system 1]
As shown in FIG. 1, an information presentation system 1 according to an embodiment of the present invention includes an information presentation device 2, a user terminal 3 and a store terminal 4. The store terminal 4 is arranged for each store. Here, the store is a store included in a predetermined facility, that is, a store (for example, a tenant) that moves into the same facility and conducts business. The facilities are facilities (groups) in which a plurality of stores reside, such as shopping malls (shopping centers), commercial facilities, complex facilities, entertainment facilities, commercial buildings, department stores, and department stores. Further, the facility may be a facility in which a plurality of shops with different management bodies reside. Further, the facility may be a facility in which a plurality of shops with the same address or site reside. Further, the facility may be a shopping district, a restaurant district (commercial district), or the like, in which a plurality of stores are arranged in the same area. Note that, for example, when a shopping mall is composed of a plurality of independent buildings (north building, south building, etc.), the shopping mall is one (same) facility. The plurality of stores included in the facility include clothing stores (women's clothing stores, men's clothing stores), cosmetics stores, accessory stores, toy stores, restaurants, book stores, grocery stores, shoe stores, beauty salons, and travel agencies. It includes stores in different industries. Note that the plurality of stores included in the predetermined facility may be stores of a specific type of industry (for example, restaurants). In this embodiment, as an example of the facility, a shopping mall SM1 including stores of a plurality of types of businesses is taken.

FIG. 2 shows an example of the floor layout of the shopping mall SM1. As shown in FIG. 2, ten stores R1 to R10 are arranged in the shopping mall SM1. A store terminal 4 is arranged for each store (see FIG. 1). Note that the store terminal 4 may be installed inside the store, or may be installed outside the store. The store terminal 4 is an information processing device that manages various types of information such as store visitors (customers), reservations, and sales (sales).

The user terminal 3 is an information processing device owned by a user who visits the shopping mall SM1. A user can use the user terminal 3 to search for and make a reservation for a shop in the shopping mall SM1, or to make a payment at the shop.

The information presentation device 2, the user terminal 3, and the store terminal 4 can communicate via a communication network N1 such as the Internet, LAN, WAN, or public telephone line.

In the shopping mall SM1, one or a plurality of cameras 51 (see FIG. 1) are installed to capture images of users in the shopping mall SM1 as subjects. In addition, one or a plurality of cameras 52 (see FIG. 3) are installed inside each store for capturing images of users in the store as subjects. The information presentation device 2 uses the store terminal 4 and the user terminal based on various information (detection results, user information, position information, etc.) to be described later acquired from the cameras 51 and 52, the store terminal 4, and the user terminal 3. Specific information (customer class information, congestion information, etc.) is presented to 3.

The information presentation system 1 is an example of the information presentation system of the present invention. In this embodiment, the information presentation device 2 alone corresponds to the information presentation system according to the present invention. It may contain a plurality of components. For example, when the constituent elements of the information presentation device 2, the user terminal 3, and the shop terminal 4 work together to share and execute various information presentation processes (see FIG. 10) described later, the processes are executed. It is possible to consider a system including a plurality of components to be used as an information presentation system according to the present invention. For example, the information presentation device 2 and the store terminal 4 may constitute an information presentation system according to the present invention.

[Information presentation device 2]
As shown in FIG. 3, the information presentation device 2 is a server including a control unit 21, a storage unit 22, an operation display unit 23, a communication I/F 24, and the like. The information presentation device 2 is not limited to one computer, and may be a computer system in which a plurality of computers operate in cooperation. Various types of processing executed by the information presentation device 2 may be distributed and executed by one or a plurality of processors.

The communication I/F 24 connects the information presentation device 2 to the communication network N1 by wire or wirelessly, and communicates with external devices such as the user terminal 3 and the store terminal 4 via the communication network N1 according to a predetermined communication protocol. It is a communication interface for executing data communication.

The operation display unit 23 is a user interface that includes a display unit such as a liquid crystal display or an organic EL display that displays various information, and an operation unit such as a mouse, keyboard, or touch panel that receives operations.

The storage unit 22 is a nonvolatile storage unit such as an HDD (Hard Disk Drive) or an SSD (Solid State Drive) that stores various types of information. Specifically, the storage unit 22 stores data such as store information D1 and customer base information D2. The store information D1 includes information about each store in the shopping mall SM1. The customer base information D2 includes information on attributes of users in the shopping mall SM1. FIG. 4 is a diagram showing an example of store information D1, and FIG. 5 is a diagram showing an example of customer base information D2. Further, the storage unit 22 may store data of detailed information (customer information, sales information, reservation information, etc.) for each store. When the information presentation device 2 is introduced into a system that manages a plurality of facilities (for example, shopping malls SM1 and SM2), the storage unit 22 stores store information D1 and customer base information D2 for each facility. .

As shown in FIG. 4, the store information D1 includes information such as "store ID", "store name", "industry", and "customer class" corresponding to each store. The store ID is identification information of the store, and the store name is the name of the store. The business type is information that enables identification of the content of the main services provided by the store, and is information regarding the types of products handled. For example, "women's clothing" is registered as the business category for stores R1 and R5 that sell women's clothing, and "restaurant" is registered as the business category for stores R7 to R10 that provide food and drinks. The customer segment is information indicating the main customer segment (purchaser segment) of the store. For example, when there are many women in their twenties and women in their thirties as users who visit the store R1 and users who purchase products at the store R1, "women in their twenties and thirties" are registered as the customer demographics of the store R1. be. Further, for example, when there are many families as users who visit the store R7, "Family" is registered as the customer class of the store R7. The store information D1 may also include information such as store phone numbers, home pages, and access information (URLs) for accessing web pages such as reservation pages.

As shown in FIG. 5, the customer base information D2 includes attribute information of users who are present in the shopping mall SM1. Specifically, the customer base information D2 includes information on the number and attributes of users inside each store and the number and attributes of users outside the store. The control unit 21 identifies the attribute of the user based on the detection results of the camera 51 (or sensor) installed in the shopping mall SM1 and the camera 52 (or sensor) installed in each store, and generates customer base information D2. to register. For example, the control unit 21 analyzes the camera image and identifies at least one of whether the user is a family, the user's sex, and the user's age. Further, the control unit 21 calculates the total number of people for each specified attribute and registers it in the customer base information D2. The customer base information D2 is information indicating attributes of users currently in the shopping mall SM1, and is updated in real time.

As another embodiment, part or all of the store information D1 and the customer base information D2 may be stored in another server accessible from the information presentation device 2 via the communication network N1. In this case, the control unit 21 of the information presentation device 2 may acquire the information from the other server and execute each process such as the information presentation process (see FIG. 10) described later.

The storage unit 22 also stores data for generating various web pages such as the customer base information page P1 (see FIGS. 6 to 9) included in the information providing site displayed on the user terminal 3 and the shop terminal 4. are also stored. By referring to the customer base information page P<b>1 displayed on the store terminal 4 , the store staff can prepare for coming to the store, perform sales promotion activities, and the like. The storage unit 22 may also store user information such as user member information (member ID, age, gender, name, etc.), visit history, and purchase history.

In the present embodiment, the control unit 21 of the information presentation device 2 generates the various web pages and transmits the information of the web pages to the user terminal 3 and the shop terminal 4, so that the user terminal 3 and store terminal 4 can display the various web pages. As another embodiment, the control unit 21 of the information presentation device 2 transmits data necessary for displaying the various web pages to each of the user terminal 3 and the shop terminal 4, thereby allowing the user to The control unit 31 of the terminal 3 and the control unit 41 of the store terminal 4 may be caused to display the various web pages.

The information providing site may be a collection of web pages belonging to one domain set in advance. A collection of pages may be regarded as the information providing site. Further, various pages included in the information providing site may be distributed and stored in a plurality of servers.

Further, the storage unit 22 stores a control program such as an information presentation program for causing the control unit 21 to execute an information presentation process (see FIG. 10), which will be described later. For example, the information presentation program is non-temporarily recorded on a computer-readable recording medium such as a CD or DVD, and read by a reading device (not shown) such as a CD drive or DVD drive provided in the information presentation device 2. and stored in the storage unit 22 .

The control unit 21 has control devices such as a CPU, ROM, and RAM. The CPU is a processor that executes various kinds of arithmetic processing. The ROM is a non-volatile storage unit in which control programs such as BIOS and OS for causing the CPU to execute various arithmetic processes are stored in advance. The RAM is a volatile or nonvolatile storage unit that stores various information, and is used as a temporary storage memory (work area) for various processes executed by the CPU. The control unit 21 controls the information presentation device 2 by causing the CPU to execute various control programs pre-stored in the ROM or storage unit 22 .

By the way, in a facility such as a shopping mall that includes a plurality of stores, if each store can determine whether or not there is a possibility that a user who has visited the facility will visit the store, operational efficiency can be improved. However, although the conventional technology can acquire information on users who have visited the facility in the past, it is difficult for each store to determine whether users who have actually visited the facility will visit the store. be. On the other hand, according to the information presentation system 1 according to this embodiment, it is possible to improve the operational efficiency of the stores included in the facility.

Specifically, the control unit 21 includes various processing units such as an acquisition processing unit 211, a specification processing unit 212, a calculation processing unit 213, an extraction processing unit 214, and a presentation processing unit 215, as shown in FIG. The control unit 21 functions as the various processing units by executing various types of processing according to the information presentation program by the CPU. Also, part or all of the processing unit may be configured by an electronic circuit. Note that the information presentation program may be a program for causing a plurality of processors to function as the processing unit.

The acquisition processing unit 211 acquires attribute determination information such as detection results, user information, and position information from the camera 51 installed in the shopping mall SM1, the camera 52 installed in the store, the store terminal 4, and the user terminal 3. to get The attribute determination information is information for determining (specifying) the attribute of the user. The camera 51 is installed, for example, outside the store in the shopping mall SM1 such as the entrance, the exit, and the aisle of the shopping mall SM1, and sequentially transmits captured image data obtained by capturing each location to the information presentation device 2 . When a facility management terminal (not shown) that manages the facilities in the shopping mall SM1 controls the cameras 51, the facility management terminal may transmit the captured image data to the information presentation device 2. FIG. The acquisition processing unit 211 acquires the captured image data of the entrance, exit, and passage (outside the store) of the shopping mall SM1.

Also, the camera 52 installed in each store transmits the captured image data of the inside of the store to the store terminal 4 , and the store terminal 4 transmits the captured image data to the information presentation device 2 . The acquisition processing unit 211 acquires the captured image data in each store.

Also, the acquisition processing unit 211 acquires the user information (member information, (member ID, age, gender, name, etc.), visit history, purchase history) from the store terminal 4 of each store. For example, the user information is acquired from the store terminal 4 when the user makes a payment at the store using the user terminal 3, or when the user holds the user terminal 3 up to the store terminal 4 to give or receive points. .

Further, the acquisition processing unit 211 may acquire the result of communication between the user terminal 3 and a communication device (for example, a beacon) installed in each store in the shopping mall SM1. The acquisition processing unit 211 acquires the user information (member information, (member ID, age, gender, name, etc.), visit history, purchase history) based on the communication result obtained from the facility management terminal. good too.

The identification processing unit 212 identifies the attributes of the users who actually exist in the shopping mall SM1 based on the attribute determination information. Specifically, the identification processing unit 212 identifies at least one attribute of whether the user is a family member, the gender of the user, and the age or generation of the user. For example, the specific processing unit 212, based on at least one of the detection result by the camera or sensor installed in at least one of the shopping mall SM1 and each store, and user information acquired from each store identify. A camera and a sensor are examples of the detection unit of the present invention. Also, the detection unit of the present invention may be a beacon. For example, the identification processing unit 212 identifies the user terminal 3 based on the detection result by the beacon installed in at least one of the shopping mall SM1 and each store, and identifies the user's attribute based on the identification information of the user terminal 3. may be specified.

For example, the identification processing unit 212 analyzes the captured images captured by the cameras 51 and 52 and identifies the user's attributes (age, gender, family or not) included in the captured images. Further, for example, the identification processing unit 212 identifies attributes of the user based on the user information obtained from each store terminal 4 . Further, for example, the identification processing unit 212 identifies attributes of the user based on the user information corresponding to the communication result between the communication device and the user terminal 3 .

The identification processing unit 212 registers the identified attribute in the customer base information D2 (see FIG. 5). In customer base information D2 shown in FIG. 5, the attributes of each of a plurality of users are "family", "female in teens", "female in 20s", "female in 30s", "female in 40s", "40 Females in their 40s and older", "males in their teens", "males in their 20s", "males in their 30s", "males in their 40s", and "males in their 40s and older" have been identified. In FIG. 5, for example, "female in her teens" and "female in her twenties" are combined into "female in her teens to twenties", but each may be registered separately. The specific processing unit 212 updates the customer base information D2 at predetermined timing (for example, predetermined cycle). The specific processing unit 212 is an example of the specific processing unit of the present invention.

The calculation processing unit 213 calculates the number and ratio of users for each attribute specified by the specification processing unit 212 . Note that the calculation processing unit 213 may calculate only one of the number of people and the ratio. Specifically, the calculation processing unit 213 calculates the total number of users corresponding to each attribute for each store for users in each store. In addition, the calculation processing unit 213 calculates the total number of users corresponding to each attribute for users outside the store. Further, the calculation processing unit 213 calculates the total number and ratio of the number of users corresponding to each attribute for all the users in the shopping mall SM1. The calculation processing unit 213 registers the calculation result (the number of people and the ratio) in the customer base information D2 (see FIG. 5). The calculation processing unit 213 updates the customer base information D2 at predetermined timing (for example, predetermined period).

The extraction processing unit 214 selects a predetermined store (an example of the first store of the present invention) from among the plurality of stores included in the shopping mall SM1 based on the number of people or ratio for each attribute calculated by the calculation processing unit 213. to extract

For example, the extraction processing unit 214 extracts, from among a plurality of shops, shops where the main customer base is users whose number or ratio of users is equal to or greater than a predetermined value. For example, when the predetermined value corresponding to the ratio is set to 20%, the attribute of which the ratio of users (“total ratio” shown in FIG. 5) is 20% or more is “family” (“25.3% ”). In this case, the extraction processing unit 214 extracts shops (here, shops R4, R7, and R9) in which "Family" is registered as a customer segment from a plurality of shops (store information D1) (see FIG. 4). . The predetermined value may be set in advance based on store visit history or the like, or may be set based on the current customer base information D2.

As another embodiment, the extraction processing unit 214 may extract, from among a plurality of shops, shops in which the number of users or the ratio thereof is not a main customer base of users with attributes equal to or greater than a predetermined value. For example, if the predetermined value corresponding to the ratio is set to 10%, the attributes with a ratio of users (“total ratio” shown in FIG. 5) of 10% or more are “family” and “teens to 20 "women in their 20s to 30s", "women in their 40s and over", "men in their 20s to 30s", and "men in their 40s and over" (see Figure 5). In this case, the extraction processing unit 214 selects a store (here, store R6) in which an attribute different from the above attribute "male in teens to twenties" is registered as a customer segment from a plurality of stores (store information D1). Extract (see Figure 4).

As another embodiment, the extraction processing unit 214 may extract, from among a plurality of shops, a shop whose main customer base is users of a predetermined number of high-ranking attributes with a large number or percentage of users. . For example, when the number of attributes to be extracted (the predetermined number) is set to "3", the extraction processing unit 214 selects the top three attributes (here, "family") in the customer base information D2 shown in FIG. , “women in their 40s and over”, and “men in their 20s to 30s”), and stores where these attributes are registered as customer segments (stores R4, R5, R7, R9, and R10 in this case) are extracted. (See Figure 4).

Here, in each of the above-described embodiments, the extraction processing unit 214 may further set a priority according to the number of users or the proportion of each of the extracted shops. For example, the extraction processing unit 214 selects a store R4 where "Family" ("25.3%") with a percentage of users equal to or higher than the predetermined value is registered as a customer base from among a plurality of stores (store information D1). , R7 and R9 are extracted, the priority is set in ascending order of the ratio of the attributes of the users who are currently in stores R4, R7 and R9. For example, since there are 16 users with the attribute "family" at the store R4, the ratio of the total number of family users ("56 people") is "28.6%". Since there are 7 users of "Family", the ratio to the total number of Family users ("56 people") is "12.5%", and there are 9 users of the attribute "Family" in store R9. Therefore, the ratio to the total number of family users ("56 people") is "16.1%". In this case, the extraction processing unit 214 sets the priority "first" to the store R7 with the smallest ratio, sets the priority "second" to the store R9 with the second smallest ratio, and The store R4 with the largest number is set to the priority "3rd place". In this way, the extraction processing unit 214 sets a high priority order for stores with a small number of users at the present time.

The presentation processing unit 215 presents specific information according to the number of people or the ratio for each attribute calculated by the calculation processing unit 213 . For example, the presentation processing unit 215 transmits the data of the customer segment information D2 to the store terminals 4 of each store included in the shopping mall SM1, and displays the customer segment information page P1 corresponding to the customer segment information D2 on each store terminal 4. Let Customer stratum information D2 is an example of specific information of the present invention. FIG. 6 shows an example of the customer base information page P1. The customer base information page P1 includes information on the number and ratio of all users present in the shopping mall SM1 according to their attributes. By referring to the customer information page P1, the staff of each store can grasp the attributes of the users who are currently visiting the shopping mall SM1, the visit status, the congestion status, and the like.

As another embodiment, the presentation processing unit 215 may present the specific information to a specific store extracted by the extraction processing unit 214 .

For example, the extraction processing unit 214 selects a store R4 in which "Family" ("25.3%") whose percentage of users is equal to or higher than the predetermined value is registered as a customer base from among a plurality of stores (store information D1). , R7 and R9 are extracted, the presentation processing unit 215 transmits the data of the customer base information D2 related to "Family" to the store terminals 4 of the stores R4, R7 and R9. In this way, the presentation processing unit 215 presents the customer stratum information D2 regarding attributes corresponding to the customer stratum of the store to the store terminal 4 of the store. As a result, the staff of stores R4, R7, and R9 can grasp that there are many users who match the customer base of stores R4, R7, and R9 in shopping mall SM1. , Measures can be taken to strengthen in-store operations, such as product lineups.

Further, for example, the extraction processing unit 214 selects from a plurality of stores (store information D1) "family", "females in their teens to 20s", "women in their 20s to 30s", and "females in their 20s to 30s" whose ratio of users is equal to or higher than the predetermined value. We extracted store R6 where the attribute "males in their teens to 20s", which is different from "females in their 40s and older", "males in their 20s to 30s", and "males in their 40s and older", is registered as a customer segment. In this case, the presentation processing unit 215 transmits the data of the customer base information D2 related to "men in their teens to twenties" to the store terminal 4 of the store R6. As a result, the staff of the store R6 can grasp that there are few users in the shopping mall SM1 who match the customer base of the store R6. Alternatively, it is possible to take countermeasures such as replacing the products in the store with products according to the attributes of the users in the shopping mall SM1.

In addition, the presentation processing unit 215 presents the customer segment information D2 corresponding to the store of the different business type among the plurality of extracted stores (for example, the stores R4, R7, and R9 in which "Family" is registered as the customer segment). may For example, the business category of store R4 is "toys", and the business category of both stores R7 and R9 is "restaurant". ) corresponding to the customer base information D2 (“16 people”) corresponding to the store R9, and presenting the customer base information D2 (“16 people”) corresponding to the store R4 (“toys”) to the store terminal 4 of the store R9. The store terminal 4 is presented with the customer group information D2 ("7 people") corresponding to the store R7 ("restaurant") and the customer group information D2 ("9 people") corresponding to the store R9 ("restaurant"). FIG. 7 shows an example of the customer base information page P1 displayed on the store terminal 4 of the store R7. The customer base information page P1 shown in FIG. 7 displays information on the number and ratio of "Family" people in the shopping mall SM1, the number of "Family" people in the store R4, and the number of "Family" people outside the store. be done. As a result, the staff of the store R7 can grasp how many users are likely to visit the store R7. Since both the store R7 and the store R9 are restaurants, the staff of the store R7 need not consider the users of the store R9.

In addition, the presentation processing unit 215 provides at least one of the above-mentioned specific information indicating the number or ratio of each attribute calculated by the calculation processing unit 213 and the above-mentioned specific information indicating that there is a possibility that the user will visit the store. You can present it to the store. For example, in the case shown in FIG. 7, the presentation processing unit 215 presents to the store R7 information (visit prediction) indicating the possibility that the family user will visit the store. Specifically, since the family outside the store has not entered any store at this time and the current time is lunch time (for example, "11:30"), There is a high possibility of coming to the store at R7. In this case, the presentation processing unit 215 presents to the store terminal 4 of the store R7 information indicating that there is a high possibility that the user outside the store will visit the store (prediction of coming to the store "O"). Also, after leaving the store R4 ("Toys"), the family may visit the family-friendly restaurant R7. In this case, the presentation processing unit 215 presents to the store terminal 4 of the store R7 information indicating that the user at the store R4 may visit the store (prediction of coming to the store "Δ"). Thereby, the staff of the store R7 can more accurately grasp the number of users who are likely to visit the store.

As another embodiment, the presentation processing unit 215 may present the specific information including the priority to the store extracted by the extraction processing unit 214 . For example, when the extraction processing unit 214 extracts stores R4, R7, and R9 in which "family" ("25.3%") with a user ratio equal to or higher than the predetermined value is registered as a customer base, When the priority order of "first" is set, the priority order of "second place" is set to the store R9, and the priority order of "third place" is set to the store R4, the presentation processing unit 215 sets the priority order of the store R4, Data of the customer base information D2 is transmitted to each store terminal 4 of R7 and R9. FIG. 8 shows an example of the customer base information page P1 displayed on each store terminal 4 of stores R4, R7, and R9. The customer base information page P1 shown in FIG. 8 displays the information on the priority, the number of family members and the ratio corresponding to the stores R4, R7 and R9. As a result, for example, the staff of the store R7 having the highest priority can understand that there is a possibility that the family user will visit the store R7 which is currently vacant.

As another embodiment, when the extraction processing unit 214 extracts, from among a plurality of shops, a shop whose main customer base is a predetermined number of high-ranking users with a large number of users or a high proportion of users, presentation The processing unit 215 may present the specific information corresponding to the extracted store to the store terminal 4 of the store. For example, the extraction processing unit 214 has extracted stores R4, R5, R7, R9, and R10 whose customer bases are the top three attributes (“family,” “women in their 40s and over,” and “men in their 20s to 30s.”) In this case, the presentation processing unit 215 transmits the specific information including information on the number and ratio of users corresponding to the top three attributes and information on stores R4, R5, R7, R9 and R10 to stores R4 and R5. , R7, R9, and R10. FIG. 9 shows an example of the customer base information page P1 displayed on the store terminals 4 of the stores R4, R5, 7, R9, and R10. In the customer base information page P1 shown in FIG. 9, the number and ratio of users corresponding to the above three attributes are displayed in descending order, and information (store name, customer base) are displayed according to the ranking of the attributes. As described above, in the information presentation device 2, the extraction processing unit 214 sets the priority according to the number of users or the ratio of each of the plurality of first shops extracted from the plurality of shops, and performs the presentation process. The unit 215 may present the specific information including the priority to the extracted plurality of shops.

As another embodiment, the presentation processing unit 215 may present the user terminal 3 with the specific information in each embodiment described above. For example, the presentation processing unit 215 identifies the number and percentage of users for each attribute in the shopping mall SM1, the number and percentage of users for each attribute at each store, and the congestion status of the shopping mall SM1 and each store. Information may be presented to the user terminal 3 . As a result, the user can grasp the congestion situation and decide, for example, an empty shop as a destination, or decide the order of visiting a plurality of shops.

[User terminal 3]
As shown in FIG. 3, the user terminal 3 includes a control section 31, a storage section 32, an operation display section 33, a communication I/F 34, and the like. The user terminal 3 is, for example, an information processing device such as a mobile phone, a smart phone, a tablet terminal, or a personal computer.

The communication I/F 34 connects the user terminal 3 to the communication network N1 by wire or wirelessly, and communicates with external devices such as the information presentation device 2 and the store terminal 4 via the communication network N1 according to a predetermined communication protocol. It is a communication interface for executing data communication.

The operation display unit 33 is a user interface that includes a display unit such as a liquid crystal display or an organic EL display that displays information such as various web pages, and an operation unit such as a mouse, keyboard, or touch panel that receives operations. .

The storage unit 32 is a nonvolatile storage unit such as an HDD, SSD, or flash memory that stores various types of information. For example, the storage unit 32 stores a control program such as a browser program. Specifically, the browser program is a control program for causing the control unit 31 to execute communication processing with external devices such as the information presentation device 2 and the store terminal 4 according to a communication protocol such as HTTP (Hypertext Transfer Protocol). be. Also, the browser program may be a dedicated application for executing communication processing according to a predetermined communication protocol between the information presentation device 2 and the store terminal 4 .

The control unit 31 has control devices such as a CPU, ROM, and RAM. The CPU is a processor that executes various kinds of arithmetic processing. The ROM is a non-volatile storage unit in which control programs such as BIOS and OS for causing the CPU to execute various processes are stored in advance. The RAM is a volatile or nonvolatile storage unit that stores various information, and is used as a temporary storage memory (work area) for various processes executed by the CPU. The control unit 31 controls the user terminal 3 by causing the CPU to execute various control programs pre-stored in the ROM or storage unit 32 .

Specifically, the control unit 31 functions as a browser processing unit 311 by executing various processes according to the browser program stored in the storage unit 32 . The browser processing unit 311 causes the operation display unit 33 to display a web page provided from the information presentation device 2 via the communication network N1, and executes browser processing for inputting an operation for the operation display unit 33 to the information presentation device 2. It is possible. That is, the user terminal 3 can function as an operation terminal for the information presentation device 2 by executing the browser program by the control unit 31 . Part or all of the processing units included in the control unit 31 may be configured by electronic circuits.

Specifically, in the user terminal 3, when a user operation for requesting access to a predetermined URL corresponding to the information providing site of the information providing service provided by the information presenting system 1 is performed, control is performed. The unit 31 acquires the web page data of the information providing site from the information presentation device 2 and causes the operation display unit 33 to display the web page of the information providing site. For example, the access request to the predetermined URL is made by a selection operation from a list of pre-registered websites, a text input operation, or the like. Further, when a dedicated application corresponding to the information presentation device 2 is installed in the user terminal 3, the user of the user terminal 3 performs an operation to activate the dedicated application, thereby displaying the above-mentioned information on the operation display unit 33. The web page of the information providing site is displayed.

By operating the user terminal 3, the user can, on the web page of the information providing site, see the number and ratio of users by attribute in the shopping mall SM1, and the number of users by attribute in each store. and ratio, and specific information (congestion information) such as the congestion status of the shopping mall SM1 and each store. In addition, the user can view detailed information of each store and make a reservation for a restaurant on the web page.

[Store terminal 4]
As shown in FIG. 3, the shop terminal 4 includes a control section 41, a storage section 42, an operation display section 43, a communication I/F 44, and the like. The store terminal 4 is, for example, an information processing device such as a tablet terminal or a personal computer. Note that the shop terminal 4 may further have the same functions as the information presentation device 2 , or may be an information processing device integrated with the information presentation device 2 .

The communication I/F 44 connects the store terminal 4 to the communication network N1 by wire or wirelessly, and communicates with external devices such as the information presentation device 2 and the user terminal 3 via the communication network N1 according to a predetermined communication protocol. It is a communication interface for executing data communication.

The operation display unit 43 is a user interface that includes a display unit such as a liquid crystal display or an organic EL display that displays information such as various web pages, and an operation unit such as a mouse, keyboard, or touch panel that receives operations. .

The storage unit 42 is a nonvolatile storage unit such as an HDD, SSD, or flash memory that stores various information. For example, the storage unit 42 stores a control program such as a browser program. Specifically, the browser program is a control program for causing the control unit 41 to execute communication processing with an external device such as the information presentation device 2 according to a communication protocol such as HTTP. Also, the browser program may be a dedicated application for executing communication processing according to a predetermined communication protocol with the information presentation device 2 .

The storage unit 42 also stores store management information (not shown) for managing customer information, sales information, reservation information, and the like of the store. The information presentation device 2 can acquire the store management information.

The control unit 41 has control devices such as a CPU, ROM, and RAM. The CPU is a processor that executes various kinds of arithmetic processing. The ROM is a non-volatile storage unit in which control programs such as BIOS and OS for causing the CPU to execute various processes are stored in advance. The RAM is a volatile or nonvolatile storage unit that stores various information, and is used as a temporary storage memory (work area) for various processes executed by the CPU. The control unit 41 controls the store terminal 4 by causing the CPU to execute various control programs pre-stored in the ROM or storage unit 42 .

Specifically, the control unit 41 functions as a browser processing unit 411 by executing various processes according to the browser program stored in the storage unit 42 . The browser processing unit 411 causes the operation display unit 43 to display a web page provided from the information presentation device 2 via the communication network N1, and executes browser processing for inputting an operation for the operation display unit 43 to the information presentation device 2. It is possible. That is, the store terminal 4 can function as an operation terminal for the information presentation device 2 by executing the browser program by the control unit 41 . Part or all of the processing units included in the control unit 41 may be configured by electronic circuits.

For example, in the store terminal 4, when a user operation is performed to request access to a predetermined URL corresponding to the information providing site provided by the information presenting system 1, the control unit 41 causes the information presenting device 2, and causes the operation display unit 43 to display the web page of the information providing site. For example, the control unit 41 displays the customer base information page P1 (see FIGS. 6 to 9).

[Information presentation process]
The information presentation process executed in the information presentation system 1 will be described below with reference to FIG. 10 . Specifically, in this embodiment, the information presentation process is executed by the control unit 21 of the information presentation device 2 . Further, the control unit 21 executes information presentation processing each time a predetermined timing (period) arrives.

The present invention can be regarded as an invention of an information presentation method for executing one or more steps included in the information presentation process. Also, one or more steps included in the information presentation process described here may be omitted as appropriate. The execution order of the steps in the information presentation process may be different as long as the same effects are produced. Furthermore, here, a case where the control unit 21 executes each step in the information presentation process will be described as an example. are also contemplated as other embodiments. The information presentation method is an example of the information presentation method of the present invention, and the information presentation program is an example of the information presentation program of the present invention.

First, in step S11, the control unit 21 acquires the attribute determination information. Specifically, the control unit 21 receives captured image data, user information, The attribute determination information including location information and the like is acquired.

Next, in step S12, the control unit 21 specifies the attribute of the user. Specifically, based on the attribute determination information, the control unit 21 specifies at least one attribute of whether the user is a family member, the user's sex, and the user's age or generation. The control unit 21 registers the identified attributes in the customer base information D2 (see FIG. 5). When specifying a new attribute, the control unit 21 adds it to the customer base information D2. Step S12 is an example of a specific step of the present invention.

Next, in step S13, the control unit 21 calculates the number and ratio of users for each specified attribute. Specifically, the control unit 21 calculates the total number of users corresponding to each attribute for each store for users in each store. In addition, the control unit 21 calculates the total number of users corresponding to each attribute for users outside the store. In addition, the control unit 21 calculates the total number and ratio of the number of users corresponding to each attribute for all the users in the shopping mall SM1. The control unit 21 registers the calculation result (the number of people and the ratio) in the customer base information D2 (see FIG. 5). Step S13 is an example of a calculation step.

Next, in step S14, the control unit 21 presents specific information according to the calculated number of people or ratio for each attribute. Specifically, the control unit 21 transmits the data of the customer segment information D2 to the store terminals 4 of each store included in the shopping mall SM1, and transmits the customer segment information page P1 corresponding to the customer segment information D2 to each store terminal 4. (see FIG. 6) is displayed. Step S14 is an example of the presentation step of the present invention.

As another embodiment, the control unit 21 selects a predetermined store (an example of the first store of the present invention) from the plurality of stores included in the shopping mall SM1 based on the calculated number of people or ratio for each attribute. The specific information may be extracted and presented to the extracted store.

For example, the control unit 21 extracts, from among a plurality of shops, shops where the number of users or the number of users or the number of users whose ratio is equal to or greater than a predetermined value is the main customer base. For example, when the predetermined value corresponding to the ratio is set to 20%, the control unit 21 selects a plurality of stores (store information D1) from which the ratio of users is equal to or greater than the predetermined value. When extracting stores R4, R7, and R9 in which "Family" ("25.3%") is registered as a customer segment, the customer segment information D2 data related to "Family" is sent to the store terminals 4 of the stores R4, R7, and R9. Send.

Further, for example, the control unit 21 selects “family”, “females in their teens to 20s”, “females in their 20s to 30s”, “40s When extracting store R6 where the attribute “male in their teens to 20s” is registered as a customer segment, which is different from “females in their 20s to 30s” and “males in their 40s and older”, The data of the customer base information D2 regarding "Men in their twenties" is transmitted to the store terminal 4 of the store R6.

Further, for example, the control unit 21 may present the customer base information D2 corresponding to the shops of different business types among the extracted shops. For example, when the control unit 21 extracts a store R4 (“toys”), a store R7 (“restaurant”), and a store R9 (“restaurant”), the control unit 21 connects the store R4 to the store terminal 4 of the store R7. ("Toys") data of customer group information D2 ("16 people") is transmitted (see FIG. 7).

Further, for example, the control unit 21 may present the specific information indicating the calculated number or ratio of each attribute and the specific information indicating that the user may visit the shop to the extracted shop. . For example, in the case shown in FIG. 7, the control unit 21 outputs information (prediction of coming to the store "O") indicating that there is a high possibility of coming to the store R7 to the store terminal 4 of the store R7, and the user who is in the store R4. Information indicating the possibility of coming to the store (prediction of coming to the store "△") is presented.

Further, for example, when priority is set in ascending order of user attribute ratio, the control unit 21 may present the specific information including the priority to the extracted shop. For example, the control unit 21 sets the priority "first" to the store R7 ("12.5%") among the stores R4, R7, and R9 whose customers are families, and sets the priority to the store R9 ("16.1%"). ) is set to the second priority, and the store R4 (“28.6%”) is set to the third priority, the store terminals 4 of the stores R4, R7, and R9 have the above-mentioned Data of the customer group information D2 including the priority is transmitted (see FIG. 8). As a result, for example, the staff of the store R7 having the highest priority can understand that there is a possibility that the family user will visit the store R7 which is currently vacant.

Further, for example, when the control unit 21 extracts, from among a plurality of shops, a shop whose main customer base is a predetermined number of users with a high number of users or a large percentage of users, the control unit 21 corresponds to the extracted shop. You may show the said specific information to carry out to the shop terminal 4 of the said shop. For example, the control unit 21 extracts stores R4, R5, R7, R9, and R10 whose customer bases are the top three attributes (for example, "family", "women in their 40s and over", and "men in their 20s to 30s"). In this case, the specific information including information on the number and ratio of users corresponding to the top three attributes and information on stores R4, R5, R7, R9, and R10 is transmitted to stores R4, R5, R7, R9, and R10. is presented on the store terminal 4 (see FIG. 9).

As described above, the control unit 21 executes the information presentation process. The control unit 21 updates the customer base information D2 (see FIG. 5) each time the predetermined timing arrives, and executes the information presentation process.

As described above, the information presentation device 2 according to the present embodiment identifies attributes of users present in a predetermined facility (for example, shopping mall SM1) including a plurality of shops, and The number or ratio of users is calculated, and specific information corresponding to the calculated number or ratio for each attribute is presented. For example, when the ratio of family members among the users in the shopping mall SM1 is high, the information presentation device 2 presents specific information such as the ratio of family members and the number of people to a store whose customer base (buyer base) is family members. do. As a result, the store can appropriately prepare for coming to the store, perform sales promotion activities, etc., and thus can improve operational efficiency.

In addition, for example, the information presentation system 1 presents specific information according to the attribute of the user to the store terminal 4 of the store, so the processing load is reduced compared to conventional systems. Therefore, the information presentation system 1 can reduce communication traffic related to various processes and effectively use computer resources.

The information presentation system of the present invention is not limited to the above-described embodiments. As another embodiment of the present invention, the information presentation device 2 may manage user information of a plurality of facilities. For example, the information presentation device 2 manages the store information D1 and customer base information D2 in each of the shopping malls SM1 and SM2, presents the specific information to each store in the shopping mall SM1, and presents the specific information to each store in the shopping mall SM2. Specific information may be presented. Further, the information presentation device 2 may present the specific information to the store based on the total number and ratio of users of the shopping malls SM1 and SM2. Specifically, the information presentation device 2 identifies attributes of users present in each of the shopping malls SM1 and SM2, calculates the number or ratio of users for each attribute, and calculates the number of users for each attribute. Or present specific information according to the ratio. For example, the information presentation device 2 extracts shops based on the number of people or ratio for each attribute from among a plurality of shops included in the shopping malls SM1 and SM2, and presents the specific information to the extracted shops. As a result, for example, the staff of the store in the shopping mall SM1 can prepare for the visit to the store by the users in the shopping mall SM2, conduct sales promotion activities, and the like.

As another embodiment of the present invention, the presentation processing unit 215 may display the specific information on a display (for example, digital signage) installed in the shopping mall SM1. For example, the presentation processing unit 215 may display the congestion status of each store in the shopping mall SM1 on a display installed near the entrance of the shopping mall SM1. As a result, users visiting the shopping mall SM1 can grasp the congestion status of each store.

As another embodiment of the present invention, the information presentation device 2 identifies attributes of users existing in a predetermined store (second store), and calculates the number or ratio of the users for each of the identified attributes. Then, the first store may be extracted from the plurality of stores based on the calculated number of people or ratio for each attribute, and the specific information may be presented to the first store. For example, when the ratio of women in their 20s to 30s among users in an apparel store (women's clothing store, men's clothing store) (second store) is 20% (predetermined value) or more, the information presentation device 2 , restaurants (first shops) in which "women in their twenties to thirties" are registered as customers are extracted, and the specific information is presented to the restaurants.

The information presentation system 1 according to the present embodiment includes a specification processing unit 212 that specifies attributes of users existing in a predetermined facility including a plurality of shops, and the usage information for each of the attributes specified by the specification processing unit 212. and a presentation processing unit 215 for presenting specific information according to the number or ratio of each attribute calculated by the calculation processing unit 213. good too.

Further, in the information presentation method according to the present embodiment, the one or more processors identify an attribute of a user existing in a predetermined facility including a plurality of shops; A method for executing a calculation step of calculating the number or ratio of users for each attribute, and a presentation step of presenting specific information according to the number or ratio of each attribute calculated by the calculation step, wherein good too. Further, the information presentation program according to the present embodiment may be a program for causing one or a plurality of processors to execute each of the steps.

1: Information presentation system 2: Information presentation device 3: User terminal 4: Store terminal 211: Acquisition processing unit 212: Specific processing unit 213: Calculation processing unit 214: Extraction processing unit 215: Presentation processing unit

Claims (11)

a specific processing unit that identifies attributes of users existing in a facility that includes a plurality of shops;
a calculation processing unit that calculates the number or ratio of the users for each of the attributes identified by the identification processing unit;
a presentation processing unit that presents specific information according to the number or ratio of each attribute calculated by the calculation processing unit;
An information presentation system comprising: An extraction processing unit that extracts a first store from among the plurality of stores based on the number of people or the ratio for each attribute calculated by the calculation processing unit,
The presentation processing unit presents the specific information to the first store extracted by the extraction processing unit.
The information presentation system according to claim 1. The identification processing unit identifies at least one of whether the user is a family, the gender of the user, and the age or generation of the user.
The information presentation system according to claim 2. The identification processing unit identifies attributes of users who are present in a second store among the plurality of stores.
The information presentation system according to claim 2 or 3. The extraction processing unit extracts, from the plurality of shops, the first shop in which the users of the attribute whose number or ratio of the users is equal to or greater than a predetermined value are the main customer base.
The information presentation system according to any one of claims 2-4. The extraction processing unit extracts, from the plurality of stores, the first store in which the users of the attribute whose number or ratio of the users is equal to or greater than a predetermined value are not the main customer base.
The information presentation system according to any one of claims 2-4. The extraction processing unit sets a priority according to the number or ratio of the users to each of the plurality of first stores extracted from the plurality of stores,
The presentation processing unit presents the specific information including the priority order to the plurality of first stores,
The information presentation system according to claim 5 or 6. The presentation processing unit transmits at least one of the specific information indicating the number or ratio of each attribute calculated by the calculation processing unit, and the specific information indicating that the user may visit the store. , presented to the first store;
The information presentation system according to any one of claims 2-7. The identification processing unit determines the attribute of the user based on at least one of a detection result by a detection unit installed in at least one of the facility and each store and user information acquired from each store. Identify,
The information presentation system according to any one of claims 1 to 8. one or more processors
an identification step of identifying attributes of users existing in a facility including a plurality of shops;
a calculating step of calculating the number or ratio of the users for each of the attributes specified by the specifying step;
a presenting step of presenting specific information according to the number or ratio of each attribute calculated by the calculating step;
The information presentation method to be performed. an identification step of identifying attributes of users existing in a facility including a plurality of shops;
a calculating step of calculating the number or ratio of the users for each of the attributes specified by the specifying step;
a presenting step of presenting specific information according to the number or ratio of each attribute calculated by the calculating step;
Information presentation program for causing one or more processors to execute

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