JP2014067225A - Action tendency presentation device, action tendency presentation method, action tendency presentation program and action tendency presentation system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an action tendency presentation system or the like capable of efficiently and visually grasping the overall tendency of a customer in a store.SOLUTION: In a store, the flow line of a user in a selling area is acquired, and recorded in a flow line DB 5. A store terminal 3 displays an action tendency presentation screen 100a, and when the selling area and user attributes are selected, flow line data 25 matching the selected user attributes and including the selected selling area are extracted from the flow line DB 5. The store terminal 3 totals the extracted flow line data 25 including the same route, and rearranges the flow line data 25 in the order of high frequency. Then, the flow line data having the highest frequency are presented as an action tendency presentation screen 100b.

Description

  The present invention relates to a behavior tendency presentation system that provides information to consumers in a store where a plurality of stores gather.

  In order to increase sales at stores such as convenience stores, store layouts such as product shelves and product arrangements have been improved so that customers are not obstructed and customers are more willing to purchase more products. doing. Therefore, a method has been proposed in which a flow line of a customer in a store is acquired and analyzed. The flow line information processing system of Patent Document 1 communicates with a wireless ID tag attached to a shopping cart or a shopping cart, stores information such as passage time in the store, and moves each customer on the store layout image. A method of displaying as line information is disclosed. In addition, the sales analysis apparatus disclosed in Patent Document 2 records video captured by a plurality of cameras installed in a store in association with time information in a video database, and extracts the video recorded in the video database by image processing. The flow line data in which the time information is linked to the identification information is created and recorded in the flow line database. And the method of specifying sales information, extracting a monitoring subject from a sales information database, and specifying and displaying the flow line data of a flow line database from the purchase time of a monitoring subject is disclosed.

Furthermore, the measurement system of Patent Document 3 captures a predetermined range with a camera in a store, the image processing apparatus tracks a person in the store based on the video, and stores the tracking result as flow line data of the person, A method of analyzing and displaying flow line data is disclosed.
Further, the human behavior analysis apparatus of Patent Document 4 subdivides the store area into sub-areas, and stores information that associates flow line data and commercial transaction data of the same person. When the sub-area specification is accepted, the flow line data of the person who passes the specified sub-area is extracted, and information indicating the relationship between the extracted flow line data and the commercial transaction data of the person is created. A method of analyzing the characteristics of a person's behavior is disclosed.

JP 2005-71252 A JP 2006-350751 A JP 2003-256843 A JP 2009-48229 A

  However, the flow line information processing system disclosed in Patent Document 1 merely counts the number of passes, stay time, sales, and the like for each area, and cannot grasp the flow line in the customer's store. The sales analysis device of Patent Literature 2 can grasp the flow line of a specific individual, but cannot obtain the trend of the flow line of the entire customer. In the measurement system of Patent Document 3, the customer's tendency in a specific sub-area can be grasped, such as the flow line of the store visitor and the occupation ratio for each area in the seat layout in the store. It is not possible to grasp whether there is a tendency to take a smooth flow line. Moreover, although the customer behavior analysis apparatus of patent document 4 can grasp | ascertain the tendency of the flow line regarding a specific subarea, a customer cannot understand the tendency of the flow line of the customer in the whole store.

  The present invention has been made in view of the above-mentioned problems, and its purpose is to present an action trend that can efficiently and visually grasp the overall trend of customer flow in a store. It is to provide a system.

In order to achieve the above-described object, the first invention is a behavior tendency presentation device that presents a tendency of a flow line that is a movement route of a user who moves between sales floors in a store, the user attribute of the user, and Storage means for storing the flow line data between sales floors in the store of the user in association with each other, selection means for selecting the user attribute and the sales floor, and the user attribute selected from the storage means; A first extracting means for extracting the flow line data including the matching user attribute; and a second extracting means for extracting the flow line data including the selected sales floor from the flow line data extracted by the first extracting means. Extraction means, flow line data totaling means for calculating the frequency of each flow line data by calculating the flow line data extracted by the second extraction means for each flow line route, and the flow lines in descending order of frequency. Data And flow line data rearranging unit changing beauty, a behavior tendency presentation apparatus characterized by comprising a flow line data display means for displaying the flow-line data.
According to the first aspect of the present invention, it is possible to grasp high-frequency flow line data that matches the selected user attribute from the flow line data and includes the selected sales floor.

The flow line data display means displays flow line data on the store floor layout of the store.
Accordingly, it is possible to visually grasp the high-frequency flow line data that matches the selected user attribute and includes the selected sales floor from the flow line data.

The flow line data display means displays the flow line data in order from the highest frequency in response to a request.
Accordingly, it is possible to efficiently and visually grasp the overall tendency of the flow line data that matches the selected user attribute from the flow line data and includes the selected sales floor.

2nd invention is the action tendency presentation method which shows the tendency of the flow line which is the movement path | route of the user who moves between the sales floors in a store, Comprising: The user's user attribute and the selection step which selects the said sales floor, The flow line including the user attribute that matches the user attribute selected from the storage unit that stores the user attribute of the user and the flow line data between sales floors in the store of the user in association with each other. A first extraction step for extracting data; a second extraction step for extracting the flow line data including the selected sales floor from the flow line data extracted by the first extraction step; and the second extraction step. Totaling the extracted flow line data for each flow line route, a flow line data totaling step for calculating the frequency for each flow line data, and rearranging the flow line data in descending order of frequency. And line data rearrangement step, and the flow line data display step of displaying the flow line data, a behavioral tendency presentation method, including.
According to the second aspect of the present invention, it is possible to grasp high-frequency flow line data that matches the selected user attribute from the flow line data and includes the selected sales floor.

A third invention is a behavior tendency presentation program that presents a tendency of a flow line that is a movement route of a user who moves between sales floors in a store, and selects a user attribute of the user and the sales floor on a computer. A selection step, the user attribute of the user, and the user attribute that matches the user attribute selected from the storage unit that stores the flow line data between the sales floors of the user in the store in association with each other. A first extraction step for extracting the flow line data; a second extraction step for extracting the flow line data including the selected sales floor from the flow line data extracted by the first extraction step; Totaling the flow line data extracted in the extraction step for each flow line path, a flow line data totaling step for calculating the frequency for each flow line data,
It is a behavior tendency presentation program for executing a flow line data rearrangement step of rearranging the flow line data in order of the frequency and a flow line data display step of displaying the flow line data.
By installing the third invention on a general-purpose computer, the first invention can be obtained and the method of the second invention can be executed.

4th invention is the behavior tendency which presents the tendency of the traffic line which is a movement path | route of the user who moves between the sales floors in a store by connecting a flow line data holding server and a behavior tendency presentation apparatus via a network. In the presentation system, the flow line data holding server receives a user attribute of a user and a flow line data between sales floors in the store of the user in association with each other, and the user attribute is received. Transmitting and receiving means for transmitting the flow line data corresponding to the user attribute, the behavior tendency presentation device, the selection means for selecting the user attribute and the sales floor, and the flow line data holding From the server, the flow line data acquisition means for acquiring the flow line data including the user attribute that matches the selected user attribute, and the selected from the acquired flow line data An extraction means for extracting the flow line data including a landing field, a flow line data aggregation means for calculating the frequency for each flow line data by counting the extracted flow line data for each flow line route, and the frequency A behavior trend presentation system comprising: flow line data rearranging means for rearranging the flow line data in descending order; and flow line data display means for displaying the flow line data.
According to the fourth aspect of the invention, the behavior tendency presentation device acquires the frequently-used flow line data including the selected sales floor that matches the selected user attribute from the flow line data held by the flow line data holding server. In the behavior tendency presentation system that can be displayed, the flow line data can be held in a server installed in another place via the network.

  According to the present invention, it is possible to provide an action tendency presentation system or the like that can efficiently and visually grasp the overall tendency of a customer's flow line in a store.

The figure which shows the outline | summary of the action tendency presentation system 1 which concerns on embodiment of this invention. The figure which shows an example of flow line DB5 The flowchart which shows the flow of the process in the action tendency presentation system 1 The figure which shows an example of the action tendency presentation screen 100a The figure which shows an example of the action tendency presentation screen 100b

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
FIG. 1 is a diagram showing an outline of a behavior tendency presentation system 1 according to an embodiment of the present invention.
The behavior tendency presentation system 1 includes a store terminal 3, a flow line DB (database) 5, and the like.
The store terminal 3 is a terminal installed in the store. The store terminal 3 is connected to the control unit 11, the storage unit 12, the input unit 13, the display unit 14, the communication unit 15, and the like via the bus 16.

The control unit 11 stores a CPU (Central Processing Unit) that executes a program, an OS (Operating System), a ROM (Read Only Memory) for storing program instructions or data, and temporary work data. For example, a RAM (Random Access Memory). The CPU calls and executes a program stored in the storage unit 12, ROM, recording medium or the like to a work memory area on the RAM, drives and controls each device connected via the bus 16, and is performed by the store terminal 3. Realize processing.
The ROM is a non-volatile memory and permanently stores programs, data, and the like.
The RAM is a volatile memory, and temporarily stores programs, data, and the like loaded from the storage unit 12, ROM, recording medium, and the like, and includes a work area used by the control unit 11 for performing various processes.

The storage unit 12 is a hard disk, a flash memory, or the like, and stores a program executed by the control unit 11, data necessary for program execution, and the like. Each of these program codes is read by the CPU of the control unit 11 as necessary, transferred to the RAM, and executed as various means.
The input unit 13 inputs data and includes an input device such as a touch panel and a key. An operation instruction, an operation instruction, data input, and the like can be performed on the store terminal 3 via the input unit 13.
The display unit 14 includes a logic circuit or the like (video adapter or the like) for realizing the video function of the store terminal 3 in cooperation with a display device such as a liquid crystal panel.
The communication unit 15 is a communication interface that mediates communication with a network (not shown) such as the Internet, and communicates with other computers.
The store terminal 3 also has a peripheral device I / F (interface) unit and the like (not shown).
The bus 16 is a path that mediates transmission / reception of control signals, data signals, and the like between the devices.

A flow line DB (DataBase) 5 is a flow line indicating movement data between sales floors in stores of all users acquired by using any technique such as wireless LAN (Local Area Network) positioning or NFC (Near Field Communication). Data is being recorded. The flow line DB 5 may be installed in the store or may be installed in another terminal (computer) outside the store and connected to the store terminal 3 via a network.
FIG. 2 is a diagram illustrating an example of the flow line DB 5.
The flow line DB 5 has a flow line ID 21, sex 22, occupation 23, age 24, flow line data 25, and the like.

The flow line ID 21 is an identifier that uniquely indicates a flow line in the flow line DB 5.
The gender 22, occupation 23, and age 24 are data representing the attributes of users who visit the store.
The gender 22 is data indicating the gender of the user, and has values such as “male” and “female”.
The occupation 23 is data indicating the occupation of the user, and has values such as “company employee”, “self-employed”, and “student”.
The age 24 is data indicating the age of the user, and has values such as “10s”, “20s”, “30s”, and the like.
The flow line data 25 is data indicating a flow line of a user who has visited the store. The flow line data 25 sequentially indicates the sales floors where the user has visited since entering the store. For example, if sales floors A to I are installed in the store, the flow line data 25 with the flow line ID 21 of “0900111” indicates that the user has sales floor A, sales floor F, sales floor E, sales floor H, sales floor I in the store. It shows that it moved in order of.

Next, the process of the behavior tendency presentation system 1 will be described in detail with reference to FIGS.
FIG. 3 is a flowchart showing the flow of processing in the behavior tendency presentation system 1.
The control unit 11 of the store terminal 3 displays the behavior tendency presentation screen 100a shown in FIG. 4 on the display unit 14 and requests the store clerk to select a sales floor and user attributes (step S101).

FIG. 4 is a diagram illustrating an example of the behavior tendency presentation screen 100a.
The behavior tendency presentation screen 100a includes a sales floor layout unit 110, a user attribute selection unit 120, and the like.
The sales floor layout unit 110 is a screen showing the layout of the sales floor in the store, and shows the arrangement of the sales floor 111 such as sales floors A to L in the store, for example. Each sales floor 111 has a check box in the upper right part. The store clerk uses the input unit 13 of the store terminal 3 to check the check box of the sales floor 111 to select the sales floor in which he is interested.
The user attribute selection unit 120 is a screen for selecting a user attribute for presenting a behavior tendency, and includes a check box 121 for each attribute such as sex, occupation, and age. The store clerk selects the attribute of the user who wants to know the behavior tendency of the flow line by checking the check box 121 using the input unit of the store terminal 3.

When the clerk selects the sales floor and the user attribute, the control unit 11 of the store terminal 3 extracts the flow line data 25 that matches the user attribute selected by the clerk from the flow line DB 5 (step S102).
For example, when the store clerk checks the check box 121 of the gender “male”, the occupation “company employee”, and the age “20s” in the user attribute selection unit 120 of the behavior tendency presentation screen 100a, the control unit 11 of the store terminal 3 From the flow line DB 5, flow line data 25 with the gender 22 being “male”, the occupation 23 being “company employee”, and the age 24 being “20s” is extracted.

And the control part 11 of the shop terminal 3 extracts the thing containing the selected sales floor from the flow line data 25 extracted by step S102 (step S103).
For example, when the store clerk checks the check boxes of “Sales floor B” and “Sales floor D” in the sales floor layout section 110 of the behavior tendency presentation screen 100a, the control section 11 of the shop terminal 3 moves the flow line data 25 extracted in step S102. Among them, those containing “B” and “D” are extracted.

The control unit 11 of the store terminal 3 aggregates the same route among the flow line data 25 extracted in step S103 (step S104), and rearranges the flow line data 25 in descending order of frequency (step S105).
Then, the flow line data having the highest frequency is displayed on the behavior tendency presentation screen 100b shown in FIG. 5 (step S106).
FIG. 5 is a diagram illustrating an example of the behavior tendency presentation screen 100b.
The behavior tendency presentation screen 100b includes a sales floor layout unit 110, a flow line tendency presentation unit 130, and the like.
The sales floor layout section 110 is the same as the sales floor layout section 110 of the behavior tendency presentation screen 100a of FIG. 4 and is a screen showing the layout of the sales floor in the store, but further includes a flow path 112. In the initial state of the behavior tendency presentation screen 100b, the flow line route 112 indicates the flow line data having the highest frequency among the flow line data 25 including the selected sales floor with the user attribute selected by the store clerk.
The flow line trend presentation unit 130 is a screen that shows user flow line data. In the initial state of the action trend presentation screen 100b, the flow line tendency presentation unit 130 shows the most frequent flow line data from the flow line data 25 including the selected sales floor with the user attribute selected by the store clerk. The flow line trend presentation unit 130 has a next button 131, and when the store clerk presses the next button 131 using the input unit 13 of the store terminal 3, the control unit 11 of the store terminal 3 currently has a flow line trend. The flow line data having the next highest frequency is displayed after the flow line data displayed on the presentation unit 130.

As described above, the behavior trend presentation system 1 records the user flow line data acquired in the store in the flow line DB 5, extracts the flow line data 25 that matches the selected user attribute from the flow line DB 5, and Then, the flow line data 25 including the selected sales floor is extracted and presented on the behavior tendency presentation screen 100b in order from the flow line data having the highest frequency. Thereby, the tendency of the flow line in the store of the whole user can be grasped | ascertained visually and efficiently. The flow line data that is presented shows the flow of the user's shopping in the entire store, and the user who visits the sales floor that the store clerk is interested in knows in what combination and in what order it moves between the sales floors. It is possible to obtain information that is effective in considering the layout of the future sales floor.
Moreover, the behavior tendency presentation system 1 is applicable not only to convenience stores and stores but also to shopping malls, department stores, complex general facilities, and the like.

  The preferred embodiments of the behavior tendency presentation system and the like according to the present invention have been described above with reference to the accompanying drawings, but the present invention is not limited to such examples. It will be apparent to those skilled in the art that various changes or modifications can be conceived within the scope of the technical idea disclosed in the present application, and these naturally belong to the technical scope of the present invention. Understood.

DESCRIPTION OF SYMBOLS 1 ......... Behavior tendency presentation system 3 ......... Store terminal 11 ......... Control part 12 ......... Storage part 13 ......... Input part 14 ......... Display part 15 ......... Communication part 16 ......... Bus 21 ……… Flow line ID
22 ......... Gender 23 ......... Occupation 24 ......... Flow line data 100a, 100b ......... Behavior trend display screen 110 ......... Sales floor layout section 111 ......... Sales floor 112 ......... Flow line 120 ......... User Attribute selection unit 121 ... Check button 130 ... Flow line tendency presentation unit 131 ... Arrow button

Claims (6)

A behavior tendency presentation device that presents a tendency of a flow line that is a movement route of a user who moves between sales floors in a store,
Storage means for storing the user attributes of the user and flow line data between the sales floors in the store of the user in association with each other;
A selection means for selecting the user attribute and the sales floor;
First extraction means for extracting the flow line data including the user attribute that matches the selected user attribute from the storage means;
Second extraction means for extracting the flow line data including the selected sales floor from the flow line data extracted by the first extraction means;
The flow line data totaling means for counting the flow line data extracted by the second extraction means for each flow line path and calculating the frequency for each flow line data;
Flow line data rearranging means for rearranging the flow line data in descending order of the frequency;
Flow line data display means for displaying the flow line data;
A behavior tendency presentation device comprising: The behavior line presentation device according to claim 1, wherein the flow line data display unit displays flow line data on a sales floor layout of the store. The behavior trend presentation device according to claim 1 or 2, wherein the flow line data display means displays the flow line data in order from the highest frequency according to a request. A behavior tendency presentation method for presenting a tendency of a flow line that is a movement route of a user who moves between sales floors in a store,
A selection step of selecting a user attribute of the user and the sales floor;
The flow line data including the user attribute that matches the user attribute selected from the storage unit that stores the user attribute of the user and the flow line data between sales floors in the store of the user in association with each other. A first extraction step of extracting
A second extraction step of extracting the flow line data including the selected sales floor from the flow line data extracted in the first extraction step;
A flow line data totaling step of counting the flow line data extracted in the second extraction step for each flow line path and calculating a frequency for each of the flow line data;
A flow line data rearranging step for rearranging the flow line data in order of the frequency;
A flow line data display step for displaying the flow line data;
The behavior tendency presentation method characterized by including. A behavior tendency presentation program that presents a tendency of a flow line that is a movement route of a user who moves between sales floors in a store,
On the computer,
A selection step of selecting a user attribute of the user and the sales floor;
The flow line data including the user attribute that matches the user attribute selected from the storage unit that stores the user attribute of the user and the flow line data between sales floors in the store of the user in association with each other. A first extraction step of extracting
A second extraction step of extracting the flow line data including the selected sales floor from the flow line data extracted in the first extraction step;
A flow line data totaling step of counting the flow line data extracted in the second extraction step for each flow line path and calculating a frequency for each of the flow line data;
A flow line data rearranging step for rearranging the flow line data in order of the frequency;
A flow line data display step for displaying the flow line data;
Behavior tendency presentation program to execute. A behavior trend presentation system that presents a trend of a behavior line that is a movement path of a user who moves between sales floors in a store by connecting a traffic line data holding server and a behavior trend presentation device,
The flow line data holding server is
Storage means for storing the user attributes of the user and flow line data between the sales floors in the store of the user in association with each other;
Transmitting and receiving means for receiving the user attribute and transmitting the flow line data corresponding to the user attribute;
The behavior tendency presentation device includes:
A selection means for selecting the user attribute and the sales floor;
Flow line data acquisition means for acquiring the flow line data including the user attribute that matches the selected user attribute from the flow line data holding server;
Extraction means for extracting the flow line data including the selected sales floor from the acquired flow line data;
Totaling the extracted flow line data for each flow line route, flow line data totaling means for calculating the frequency for each flow line data,
Flow line data rearranging means for rearranging the flow line data in descending order of the frequency;
And a flow line data display means for displaying the flow line data.

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