KR20160097872A - Apparatus and method for providing store visit information - Google Patents

Abstract

According to an embodiment of the present invention, a store visit information providing system, providing store visit information about multiple stores, comprises: a memory storing a distance table, store visit information of a consumer, and personal identification information of the consumer, extracted from image data transmitted from a network camera; a user interface receiving user setting input about at least one among a visit period, a visit place, and a visit type and user selection input to select at least one from multiple clusters; a control part reforming the store visit information depending on the user setting input, storing a distance value between two stores among multiple stores in the distance table based on the reformed store visit information, and clustering the stores into multiple clusters by storing store visit information of every consumer, visiting the stores, in the distance table; and a display part displaying store visit information including at least one among a store visit route and a store visit frequency of a cluster selected depending on the user selection input.

Description

[0001] APPARATUS AND METHOD FOR PROVIDING STORE VISIT INFORMATION [0002]

The present invention relates to a store visit information providing system and method.

The online store identifies the purchase patterns or search patterns of consumers and recommends related products.

As described above, the offline store also needs to provide information about the store or the goods to the consumer by grasping the purchase pattern or the visiting pattern of the consumer.

Japanese Patent Application Laid-Open No. 2014-0010598

SUMMARY OF THE INVENTION The present invention provides a system and method for providing store visit information more efficiently.

A store visit information providing system according to an embodiment of the present invention is a store visit information providing system for a plurality of stores, comprising: a network camera that captures an image of a consumer visiting a store; a communication unit A user setting input for at least one of a memory for storing at least one of personal identification information of the consumer extracted from the image data, visit information for each store of the consumer, and distance table, a visit period, a visit place, A user interface for receiving at least one of user selection inputs for selecting at least one cluster among a plurality of clusters, reconstructing the visit information for each store according to the user setting input, and based on the reconfigured visit information for each store, Between two stores among multiple stores A controller for storing the distance value in the distance table and storing the visit information for each shop of all the customers visiting the plurality of stores in the distance table to cluster the plurality of stores into the plurality of clusters; And a display unit for displaying store visit information including at least one of the degree of visit of the store and the store visit route of the selected cluster.

A method for providing store visit information according to an embodiment of the present invention is a method for providing store visit information for a plurality of stores, the method comprising: storing personal identification information of a consumer visiting a store and visit information for each store; Location, and type of visit; reconfiguring the visit information for each store in accordance with the user setting input; determining, based on the reconfigured visit information for each store, Storing a distance value between two stores in a distance table, storing visit information for each rebuilt store of all consumers visiting the plurality of stores in the distance table, clustering the plurality of stores into a plurality of clusters, A first user selection input for selecting at least one cluster among the plurality of clusters; Step and a step of displaying a store traffic information comprises at least one of the first user selection input store traffic levels and store traffic path to the selected cluster in the.

In one embodiment of the present invention, the visit information for each store may be at least one of a store ID, a visit order, a visit start time, a visit end time, and a visit form.

In one embodiment of the present invention, the visit form can be divided into at least one of a direct visit to the inside of the store and an indirect visit to stay in a predetermined area outside the store for a predetermined time.

In one embodiment of the present invention, the distance value stored in the distance table includes a first distance value between two stores visited by the consumer among the plurality of stores, and a first distance value between the store visited by the consumer and the consumer And a second distance value between stores not visited, and the first distance value may be smaller than the second distance value.

Other aspects, features, and advantages other than those described above will become apparent from the following drawings, claims, and specific details for carrying out the invention.

According to embodiments of the present invention, it is possible to provide a more efficient store visit information providing system and method.

1 is a view for explaining a form of a store visit according to an embodiment of the present invention.
2 is a configuration diagram of a store visit information providing system according to an embodiment of the present invention.
3 is a flowchart illustrating a method of providing store visit information according to an embodiment of the present invention.
4 is a view for explaining visit information for each store according to an embodiment of the present invention.
5 is a view for explaining visit information for each store according to another embodiment of the present invention.
6 is a flowchart illustrating a method of providing store visit information according to another embodiment of the present invention.
7 is a view for explaining a distance table according to an embodiment of the present invention.
8 is a view for explaining clustering according to an embodiment of the present invention.
9 is a flowchart illustrating a method of providing store visit information according to another embodiment of the present invention.
10 is a view for explaining a shop visit information providing screen according to an embodiment of the present invention.
11 is a view for explaining a shop visit information providing screen according to another embodiment of the present invention.
12 is a view for explaining a shop visit information providing screen according to another embodiment of the present invention.
13 is a view for explaining a shop visit information providing screen according to another embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Referring to the accompanying drawings, the same or corresponding components are denoted by the same reference numerals, .

1 is a view for explaining a form of a store visit according to an embodiment of the present invention.

Referring to Fig. 1, the store 1 includes a show window 2 and an entrance (not shown) inside. The type of visit of the store (1) can be classified into at least one of direct visit and indirect visit.

The direct visit refers to the type of visit to the inside of the store through the entrance (not shown) of the store (1). For example, the first area 3 including an entrance (not shown) inside the store 1 may be an area where the user can directly check whether or not the user has visited the store.

Indirect visit refers to a form of visit that stays in a predetermined area of the outside area of the store 1 for a predetermined time. For example, the second area 4 where the shop window 1 and the entrance (not shown) of the store 1 can be seen can be an area where the indirect visit by the consumer can be grasped. That is, if the consumer stays for a while while looking at the inside of the store 1 through the shop window 2 and the entrance (not shown), it can be judged that he intends to visit even if he / she does not enter the store.

According to an embodiment of the present invention, for example, the time when the consumer stays in the second area 4 through the tracking algorithm is measured, and when the measured time is equal to or longer than the predetermined reference time, It can be seen as a visit.

According to another embodiment, it is possible to measure the time the consumer looks at the inside of the store 1 through the face detection algorithm, and if the measured time is equal to or longer than the predetermined reference time, the consumer can view the store 1 as an indirect visit have.

According to the embodiments of the present invention, it is possible to analyze consumer information according to a visit form.

2 is a configuration diagram of a store visit information providing system according to an embodiment of the present invention.

Referring to FIG. 2, a store visit information providing system for a plurality of stores according to an embodiment of the present invention includes a network camera 100 and a server 200.

One or more network cameras 100 may be provided.

The network camera 100 may be a battery powered low power camera. The low power camera maintains the normal standby mode, periodically switches to active mode to check whether an event has occurred, and returns to the standby mode when no event occurs. Thus, the low power camera can keep the active mode only when an event occurs, thereby reducing power consumption.

The network camera 100 may be connected to the server 200 using various communication methods such as a wired / wireless LAN (Local Area Network), Wi-Fi, ZigBee, Bluetooth, ). ≪ / RTI >

The network camera 100 detects an event in the surveillance area. The event may be at least one of motion, and sound. For example, the network camera 100 may recognize a face or a garment of a person passing through the first area 3, or recognize a face or a garment of a person staying in the second area 4 for a predetermined time or more, But is not limited thereto.

The network camera 100 captures an image of the surveillance region. The network camera 100 may perform a pan / tilt / zoom operation to move the surveillance region or enlarge the object to be photographed. For example, when an event is detected in the first area 3 or the second area 4, the network camera 100 moves the surveillance area to the first area 3 or the second area 4, can do. The network camera 100 moves along with the movement of the consumer moving within the second area 4 while staying in the second area 4 for more than a predetermined period of time or looking inside the store 1 for a predetermined time or longer in the second area 4 Move, or enlarge a consumer's face or clothes.

The network camera 100 can capture an image or the like at the moment the event is detected and transmit the image data to the server 200. [ For example, the network camera 100 photographs the image of the consumer visiting the store at the moment when at least one of the motion and sound of the consumer is detected in the first area 3 or the second area 4, To the server (200).

The server 200 includes a communication unit 210, a memory 220, a control unit 230, a display unit 240, and a user interface 250.

The communication unit 210 performs communication with the network camera 100. The communication unit 210 may receive the video data from the network camera 100 and may transmit the data to the network camera 100. [

The memory 220 stores at least one of the personal identification information of the consumer extracted from the image data, the visit information of each store of the consumer, and the distance table.

Personal identification information, and store-specific visit information can be stored for each consumer.

The memory 220 may store in the distance table the distance values between any two of the plurality of stores based on the reconstructed store-specific visit information, and may also store the distance values of the reconfigured store visits of all consumers visiting the plurality of stores Information can be accumulated and stored.

The control unit 230 controls operations of the communication unit 210, the memory 220, the display unit 240, and the user interface 250 of the server 200.

The control unit 230 reconstructs visit information for each store according to the user setting input and generates a distance table storing distance values between any two stores among the plurality of stores based on the reconstructed visit information for each store, 220).

The control unit 230 stores the reconfigured visit information of each of the consumers visiting the plurality of stores in the distance table and clusters the plurality of stores into a plurality of clusters. That is, the control unit 230 may cluster stores that are related enough to form a visit route using the distance table.

Upon receiving the user selection input through the user interface 250, the control unit 230 displays the store visit information corresponding to the user selection input on the display unit 240.

The display unit 240 displays cluster information clustered in a plurality of clusters, a shop visit information providing screen, and the like. The store visit information providing screen may include at least one of the degree of visit of the cluster, and the visit route of the store.

The user interface 250 includes a user setting input for at least one of a visit period, a visit place, and a visit form, and a user selection input for selecting at least one cluster among a plurality of clusters, a number of stores included in a store visit path And a user selection input for selecting one or more stores from a plurality of stores included in the cluster.

3 is a flowchart illustrating a method of providing store visit information according to an embodiment of the present invention.

3, a server 200 of a store visit information providing system for a plurality of stores according to an embodiment of the present invention stores personal identification information of a consumer visiting a store in a memory 220 S101), and stores the visit information for each store of the consumer (S103).

The personal identification information of the consumer means basic information necessary for executing a face recognition algorithm or a human recognition algorithm. For example, the personal identification information of the consumer may be the identification information of the consumer's face or garment photographed by the network camera 100 in the first area 3 or the second area 4, as described above with reference to Figs. 1 and 2 Image data.

Hereinafter, referring to FIG. 4 and FIG. 5, visit information for each store will be described in detail.

The server 200 can store information on the store where at least one of a direct visit of a consumer and an indirect visit is detected among a plurality of stores placed in one layer in the memory 220. [

The information on the store may be store-specific visit information including at least one of a store ID, a visit order, a visit start time, a visit end time, and a visit type, but is not limited thereto.

4 is a view for explaining visit information for each store according to an embodiment of the present invention.

5 is a view for explaining visit information for each store according to another embodiment of the present invention.

For example, as shown in Fig. 4, when a customer whose ID is specified as 00001 sequentially visits a store 401, a store 404, a store 403, and a store 401, among a plurality of stores arranged on the fourth floor, The server 200 may store the visit information for each store of the customer whose ID is 00001 in the memory 220 as shown in FIG.

Referring to FIG. 5, the visit information for each store stored in the memory 220 includes a shop whose ID is 00001 is visited first and fourth by stores with a store ID of 401, a store whose store ID is 404 is accessed for the second time And visited the store with the store ID of 403 for the third time.

The visit information for each store stored in the memory 220 is stored in a shop having an ID of 00001 in a shop having a store ID of 401 and a visit of a shop having an ID of 00001 from 12:35 on January 1, 2015 to 12:40 on January 1, For example, indirect visit, and again, from 13:35 on January 1, 2015 to 14:00 on January 1, 2015, indicating a fourth visit, for example, a visit of 1, in person.

6 is a flowchart illustrating a method of providing store visit information according to another embodiment of the present invention.

Referring to FIG. 6, the user interface 250 of the server 200 receives a user setting input (S201). The user preference input may, but is not limited to, a user-entered input for at least one of a visit duration, a visit location, and a visit form.

The visit period may include not only the visit date but also the visit time.

The visiting place may be at least one of a plurality of stores, a predetermined number of storages, and a predetermined number of storages, but the present invention is not limited thereto.

The type of visit may include, but is not limited to, at least one of a direct visit and an indirect visit.

For example, the user interface 250 receives a user setting input for defining a store visit information providing range to a store where an ID of 00001 among all stores on the 4th floor is indirectly visited or directly visited on Jan. 1, 2015 .

As another example, the user interface 250 may be a store other than the store where the consumer with the ID 00001 of the entire 4th floor visited the second of the stores indirectly visited or visited on January 1, 2015, But it is not limited thereto.

Then, the control unit 230 of the server 200 reconstructs visit information for each store according to the user setting input (S203).

For example, among the visit information for each store by the customer having the ID 00001, the control unit 230 stores the store ID, the visiting order, and the visiting information of the store where the customer whose ID is 00001 on Jan. 1, 2015 visited indirectly or directly from the fourth floor Start time, end time, and so on.

For example, the control unit 230 may store the store ID, the visiting order, and the visiting start time of the store other than the second store among indirectly visited or directly visited stores on the fourth floor on Jan. 1, 2015 with the ID of 00001 , A visit end time, and the like. That is, the control unit 230 regenerates the visited routes of only the stores other than the stores that do not correspond to the user setting input.

The control unit 230 generates a distance table storing the distance values between two stores among the plurality of stores based on the reconfigured visit information for each store (S205). Hereinafter, a distance table according to an embodiment of the present invention configured in the form of a matrix will be described with reference to FIG.

7 is a view for explaining a distance table according to an embodiment of the present invention.

Referring to FIG. 7, a distance value between stores that exist in the same number of layers may be designated as a default value in the distance table according to an embodiment of the present invention. At this time, since the distance table is information for clustering, the distance value for each store itself can be omitted.

Based on the restructured visit information of each shop with an ID of 00001, the control unit 230 searches for a store having a store ID of 401, a store having a store ID of 403, and a store ID Can be added as the distance value between the stores with 404s. At this time, the control unit 230 may add the same value? As the distance between the stores in the visited route, assuming that the directionality is not taken into consideration.

Then, the control unit 230 calculates a distance value between a store visited by a consumer whose ID is 00001 and a store whose ID is 00001 is not visited, for example, a store ID As the distance value between at least one of the stores having the store ID 401, the stores having the store ID 403, and the stores having the store ID 404, the stores having the store ID 402 and the stores having the store ID 405 beta value can be added.

Here, the controller 230 may set the alpha value to be smaller than the beta value so that the relationship between the stores visited by the consumer can be closer to the relationship between the stores that the consumer has not visited.

6 will be described again.

The control unit 230 stores the visit information of each store visiting each of the plurality of stores into the distance table, and clusters the plurality of stores into a plurality of clusters (S207). Hereinafter, clustering according to an embodiment of the present invention will be described with reference to FIG.

8 is a view for explaining clustering according to an embodiment of the present invention.

Referring to FIG. 8, the control unit 230 stores the reconstructed visit information of each consumer visiting the plurality of stores in the distance table, as well as the reconstructed visit information of each of the consumers whose ID is 00001, and performs clustering Can be performed.

The controller 230 may perform clustering such as hierarchical clustering and k-mean clustering, but is not limited thereto.

As a result of clustering, the controller 230 can divide a plurality of stores included in the same number of layers into a first cluster (cluster 1), a second cluster (cluster 2), and a third cluster (cluster 3) .

9 is a flowchart illustrating a method of providing store visit information according to another embodiment of the present invention.

Referring to FIG. 9, the controller 230 displays the cluster information as shown in FIG. 8 through the display unit 240 (S301).

Then, the user interface 250 receives a cluster selection input for selecting at least one cluster among the plurality of clusters (S303).

For example, the user interface 250 may receive user input selecting the first cluster from among the first through third clusters.

In step S305, the control unit 230 displays the store visit level of the selected cluster through the display unit 240 in step S307 when the store visit degree selection input is received through the user interface 250 (S305).

The degree of visit to a store may mean, but is not limited to, at least one of the number of visits to the store and the accumulation time of the store visit. The controller 230 receives a user input for selecting at least one of a store visit count and a store visit accumulation time through the user interface 250 and displays a store visit according to a user input.

The control unit 230 may display the degree of visit to the store through at least one of the thickness, size, and color of a predetermined figure through the display unit 240. [ Hereinafter, referring to FIG. 10, a store visit information providing screen according to an embodiment of the present invention, which displays the degree of visit of a store by a difference in thickness of a predetermined figure, will be described.

According to the embodiments of the present invention, the popularity of the store can be grasped based on the number of consumers entering and leaving the store, the cumulative time of visiting the shop, and the like, regardless of whether or not they are purchased.

10 is a view for explaining a shop visit information providing screen according to an embodiment of the present invention.

Referring to FIG. 10, the control unit 230 displays a store visit information providing screen displaying a circle having a thickness corresponding to the degree of visit of a customer in each of the stores 11 to 19 corresponding to the first cluster, 240).

For example, the control unit 230 displays the prototype of the thickest thickness in the twelfth store 12, the thirteenth store 13, and the fifteenth store 15 that the consumer has visited the most, 18 Store 18 can display the thinnest prototype.

9 is described again.

When the store visiting path selection input is received through the user interface 250 (S309), the control unit 230 displays the store visiting path of the selected cluster through the display unit 240 (S311).

At this time, although not shown in the drawing, the user interface 250 may receive a store selection input for selecting one or more stores from a plurality of stores. The control unit 230 may display the representative store visiting path including the selected store in the selected cluster in accordance with the store selection input.

11 is a view for explaining a shop visit information providing screen according to another embodiment of the present invention.

11, when a user input for selecting four stores included in the store visit route is received through the user interface 250, the control unit 230 determines, based on the user input, A representative store visit route sequentially displaying the representative store visit route including the maximum number of representative store visit routes such as the 12th store 12, the 13th store 13, the 15th store 15 and the 17th store 17, (240).

12 is a view for explaining a shop visit information providing screen according to another embodiment of the present invention.

12, when a store selection input for selecting the ninth store 19 is received through the user interface 250, the control unit 230 determines, based on the user input, a representative including the nineteenth store 19 A representative store visit route sequentially displaying the store visit route, for example, the eleventh store 11, the fourteenth store 14, the eighteenth store 18, the nineteenth store 19, and the seventeenth store 17 And can be controlled to be displayed on the display unit 240.

13 is a view for explaining a shop visit information providing screen according to another embodiment of the present invention.

13, when a store selection input for selecting the 15th store 15 and the 19th store 19 is received via the user interface 250, The store 15, the nineteenth store 19, and the 14th store 14, which include the store 12, the store 15, and the nineteenth store 19, for example, the 12th store 12, the 15th store 15, It is possible to control so that the representative store visit route to be displayed sequentially is displayed on the display unit 240. [

According to the embodiments of the present invention, it is possible to grasp whether or not the customer is returning to the store and to respond separately to the returning customer.

According to the embodiments of the present invention, it is possible to provide a link service such as a discount service by connecting stores that are likely to visit together at the time of shopping.

According to the embodiments of the present invention, when a consumer enters a store, personal identification information of the consumer can be extracted from the store database to provide a customized service.

While the present invention has been described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

100: Network Camera
200: Server
210:
220: Memory
230:
240:
250: User Interface

Claims (5)

A system for providing store visit information for a plurality of stores,
A network camera for photographing a consumer visiting a store;
A communication unit for receiving image data from the network camera;
A memory for storing at least one of personal identification information of the consumer extracted from the image data, visit information for each store of the consumer, and a distance table;
A user interface for receiving at least one of a user setting input for at least one of a visit period, a visit place, a visit form, and a user selection input for selecting at least one cluster among a plurality of clusters;
And stores the distance values between the two stores among the plurality of stores on the basis of the reconfigured visit information for each store to the distance table, Storing clusters of the plurality of stores into the plurality of clusters by storing store-specific visit information of all consumers in the distance table; And
And a display unit for displaying store visit information including at least one of a store visit level and a store visit route of the selected cluster according to the user selection input. A method of providing store visit information for a plurality of stores,
Storing personal identification information of the consumer visiting the store and visit information for each store;
Receiving a user-set input for at least one of a visit duration, a visit location, and a visit form;
Reconstructing visit information for each store according to the user setting input;
Storing a distance value between two stores among the plurality of stores in a distance table based on the reconstructed visit information for each store;
Storing the reconstructed visit information of each of the plurality of stores visiting the plurality of stores in the distance table and clustering the plurality of stores into a plurality of clusters;
Receiving a first user selection input for selecting at least one cluster among the plurality of clusters; And
And displaying the store visit information including at least one of a store visit level and a store visit route of the selected cluster according to the first user selection input. 3. The method of claim 2,
The visit information for each store is,
A store ID, a visiting order, a visit start time, a visit end time, and a visit form. 3. The method of claim 2,
In the above-mentioned visit mode,
A direct visit to the inside of the store, and an indirect visit to stay in a predetermined area outside the store for a predetermined period of time. 3. The method of claim 2,
The distance value stored in the distance table may be,
A first distance value between the two stores visited by the consumer among the plurality of stores and a second distance value between the store visited by the consumer and the store not visited by the consumer among the plurality of stores,
Wherein the first distance value is less than the second distance value.

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