JP2022089738A - Glasses type wearable terminal, advertisement display control method, advertisement display control program, advertisement providing device, advertisement providing method, advertisement providing program, and advertisement providing system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a glasses type wearable terminal, an advertisement display control method, an advertisement display control program, an advertisement providing device, an advertisement providing method, an advertisement providing program, and an advertisement providing system that allow efficient advertisement display.

SOLUTION: In an advertisement providing system, a glasses type wearable terminal 1 comprises: a glasses type display 12; position acquisition means 18; display control means 1A that displays, on the glasses type display 12, one or more advertisements according to an acquired position; an advertisement selection unit 1B that, according to a user operation through an input interface, selects any one of the advertisements displayed on the glasses type display 12; and a route guidance unit 1C that performs route guidance to a destination associated with the selected advertisement.

SELECTED DRAWING: Figure 1

COPYRIGHT: (C)2022,JPO&INPIT

Description

The present invention relates to a glasses-type wearable terminal, an advertisement display control method, an advertisement display control program, an advertisement providing device, an advertisement providing method, an advertisement providing program, and an advertisement providing system.

Patent Document 1 discloses displaying an advertisement on a wearable optical device. Further, Patent Document 2 discloses that route information is displayed on eyeglasses.

Special Table 2016-515897A Japanese Unexamined Patent Publication No. 2015-11999

An object of the present invention is to provide a glasses-type wearable terminal, an advertisement display control method, an advertisement display control program, an advertisement providing device, an advertisement providing method, an advertisement providing program, and an advertisement providing system that enable more efficient advertisement display. Is.

According to one aspect of the present invention, it is a glasses-type wearable terminal, which corresponds to an input interface, a glasses-type display, a position acquisition means for acquiring the position of the glasses-type wearable terminal, and the acquired position. A display control means for displaying the above advertisement on the glasses-type display, an advertisement selection means for selecting one of the advertisements displayed on the glasses-type display according to a user operation via the input interface, and the selection. Provided is a glasses-type wearable terminal provided with a route guidance means for providing route guidance to a destination associated with the advertisement using the glasses-type display.

The advertisement is an actual store, and the route guidance means may provide route guidance to the actual store as a destination associated with the advertisement.

The advertisement is an actual product, and the route guidance means may provide route guidance to an actual store where the actual product can be obtained as a destination associated with the advertisement.

The route guidance means may not only guide the user to the actual store, but may also provide route guidance to the position where the actual product is arranged in the actual store.

A camera may be provided, and the route guidance means may provide route guidance to a position where the actual product is arranged in the actual store based on the acquired position and the image obtained by the camera. ..

A microphone and search control means for controlling a search for a search query based on a user's voice input to the microphone are provided, and the display control means causes the glasses-type display to display one or more advertisements together with the search results. You may.

According to one aspect of the present invention, the glasses-type wearable terminal has a position acquisition means for acquiring the position of the glasses-type wearable terminal and one or more advertisements corresponding to the acquired positions of the glasses of the glasses-type wearable terminal. The display control means to be displayed on the glasses-type display and the advertisement selection means for selecting one of the advertisements displayed on the glasses-type display according to the user operation via the input interface of the glasses-type wearable terminal are selected. Provided is an advertisement display control program that functions as a route guidance means for performing route guidance to a destination associated with the advertisement using the glasses-type display.

According to one aspect of the present invention, the position of the glasses-type wearable terminal is acquired, one or more advertisements corresponding to the acquired positions are displayed on the glasses-type display of the glasses-type wearable terminal, and the glasses-type wearable terminal is displayed. Select one of the advertisements displayed on the glasses-type display according to the user operation via the input interface of, and use the glasses-type display to guide the route to the destination associated with the selected advertisement. Provided is an advertisement display control method that functions as.

According to one aspect of the present invention, the information receiving means for receiving the position information indicating the position of the glasses-type wearable terminal from the glasses-type wearable terminal and the position of the glasses-type wearable terminal indicated by the position information 1 An information transmission means for transmitting advertisement information indicating the above advertisement to the glasses-type wearable terminal, a destination setting means for setting a destination associated with the advertisement selected by the glasses-type wearable terminal, and the destination. An advertisement providing device including a route information acquisition means for acquiring route information for performing route guidance of the above is provided.

The advertisement is an actual store, and the route information acquisition means may acquire route information for providing route guidance to the actual store as a destination associated with the advertisement.

The advertisement is an actual product, and the route information acquisition means may acquire route information for guiding to an actual store where the actual product can be obtained as a destination associated with the advertisement.

The route information acquisition means may acquire not only the guidance to the actual store but also the route information for providing the route guidance to the position where the product is arranged in the actual store.

The information receiving means receives an image obtained by the camera of the glasses-type wearable terminal, and the route information acquiring means moves to a position where the actual product is arranged in the actual store based on the received image. Route information for route guidance may be acquired.

The information receiving means receives an image obtained by the camera of the glasses-type wearable terminal, and the route information acquisition means determines the position of the glasses-type wearable terminal in the actual store based on the received image. You may grasp it.

The information receiving means includes a search means for receiving a search query from the glasses-type wearable terminal and acquiring a search result for the search query, and the information transmitting means displays the one or more advertisements together with the search result. You may send the advertising information shown.

According to one aspect of the present invention, the computer is placed in the information receiving means for receiving the position information indicating the position of the glasses-type wearable terminal from the glasses-type wearable terminal and the position of the glasses-type wearable terminal indicated by the position information. An information transmission means for transmitting advertisement information indicating one or more corresponding advertisements to the glasses-type wearable terminal, a destination setting means for setting a destination associated with the advertisement selected by the glasses-type wearable terminal, and the above-mentioned. An advertisement providing program that functions as a route information acquisition means for acquiring route information for providing route guidance to a destination is provided.

According to one aspect of the present invention, the position information indicating the position of the glasses-type wearable terminal is received from the glasses-type wearable terminal, and one or more advertisements corresponding to the position of the glasses-type wearable terminal indicated by the position information are displayed. The indicated advertisement information is transmitted to the glasses-type wearable terminal, a destination associated with the advertisement selected by the glasses-type wearable terminal is set, and route information for providing route guidance to the destination is acquired. An advertisement serving method is provided.

According to one aspect of the present invention, an advertisement providing system including the glasses-type wearable terminal and the advertisement providing device is provided.

According to one aspect of the present invention, the glasses-type wearable terminal corresponds to an input interface, a glasses-type display, a position acquisition means for acquiring the position of the glasses-type wearable terminal, and the acquired position. A display control means for displaying the above advertisement on the glasses-type display, an advertisement selection means for selecting one of the advertisements displayed on the glasses-type display according to a user operation via the input interface, and the selection. A glasses-type wearable terminal is provided that comprises a communication establishment means for establishing communication with a terminal associated with the advertisement.

The terminal associated with the advertisement may be a glasses-type wearable terminal, a smartphone or a tablet terminal.

By receiving the terminal information necessary to establish communication with the terminal associated with the advertisement, the communication establishment means may establish communication with the terminal associated with the selected advertisement. ..

The terminal associated with the advertisement has a telephone function, and the terminal information may be a telephone number.

The communication with the terminal associated with the advertisement may be a voice communication.

A microphone and search control means for controlling a search for a search query based on a user's voice input to the microphone are provided, and the display control means causes the glasses-type display to display one or more advertisements together with the search results. You may.

According to one aspect of the present invention, the glasses-type wearable terminal is provided with a position acquisition means for acquiring the position of the glasses-type wearable terminal and one or more advertisements corresponding to the acquired positions are displayed on the glasses of the glasses-type wearable terminal. The display control means to be displayed on the type display and the advertisement selection means for selecting one of the advertisements displayed on the glasses type display according to the user operation via the input interface of the glasses type wearable terminal are selected. An advertisement control program that functions as a communication establishment means for establishing communication with a terminal associated with an advertisement is provided.

According to one aspect of the present invention, the position of the glasses-type wearable terminal is acquired, one or more advertisements corresponding to the acquired positions are displayed on the glasses-type display of the glasses-type wearable terminal, and the glasses-type wearable terminal is displayed. Provided is an advertisement control method that selects one of the advertisements displayed on the glasses-type display according to the user operation via the input interface of the eyeglasses and establishes communication with the terminal associated with the selected advertisement. Will be done.

According to one aspect of the present invention, the information receiving means for receiving the position information indicating the position of the glasses-type wearable terminal from the glasses-type wearable terminal and the position of the glasses-type wearable terminal indicated by the position information 1 An advertisement providing device including an advertisement information indicating the above advertisement, terminal information necessary for establishing communication with the terminal associated with the advertisement, and an information transmission means for transmitting the advertisement information to the glasses-type wearable terminal. Provided.

The terminal associated with the advertisement may be a glasses-type wearable terminal, a smartphone or a tablet terminal.
The terminal associated with the advertisement has a telephone function, and the terminal information may be a telephone number.

The information receiving means includes a search means for receiving a search query from the glasses-type wearable terminal and acquiring a search result for the search query, and the information transmitting means displays the one or more advertisements together with the search result. You may send the advertising information shown.

According to one aspect of the present invention, the computer is placed in the information receiving means for receiving the position information indicating the position of the glasses-type wearable terminal from the glasses-type wearable terminal and the position of the glasses-type wearable terminal indicated by the position information. It functions as an information transmission means for transmitting the advertisement information indicating one or more corresponding advertisements and the terminal information necessary for establishing communication with the terminal associated with the advertisement to the glasses-type wearable terminal. An ad serving program is offered.

According to one aspect of the present invention, the position information indicating the position of the glasses-type wearable terminal is received from the glasses-type wearable terminal, and one or more advertisements corresponding to the position of the glasses-type wearable terminal indicated by the position information are displayed. Provided is an advertisement providing method for transmitting the indicated advertisement information and the terminal information necessary for establishing communication with the terminal associated with the advertisement to the glasses-type wearable terminal.

According to one aspect of the present invention, an advertisement providing system including the glasses-type wearable terminal and the advertisement providing device is provided.

According to one aspect of the present invention, the glasses-type wearable terminal corresponds to an input interface, a glasses-type display, a position acquisition means for acquiring the position of the glasses-type wearable terminal, and the acquired position. A display control means for displaying the above advertisement on the glasses-type display, an advertisement selection means for selecting one of the advertisements displayed on the glasses-type display according to a user operation via the input interface, and the selection. A glasses-type wearable terminal is provided that includes a payment means for making a payment for purchasing a product associated with the advertisement.

The display control means may display an advertisement screen including the one or more advertisements on the glasses-type display, and the payment means may make a payment for purchasing the product on the advertisement screen.

The display control means displays an advertisement screen containing the one or more advertisements on the glasses-type display, and the payment means does not transition from the advertisement screen to a screen relating to the advertiser of the selected advertisement. You may make a payment to purchase the product.

A microphone and search control means for controlling a search for a search query based on a user's voice input to the microphone are provided, and the display control means causes the glasses-type display to display one or more advertisements together with the search results. You may.

According to one aspect of the present invention, the glasses-type wearable terminal has a position acquisition means for acquiring the position of the glasses-type wearable terminal and one or more advertisements corresponding to the acquired positions of the glasses of the glasses-type wearable terminal. The display control means to be displayed on the type display and the advertisement selection means for selecting one of the advertisements displayed on the glasses type display according to the user operation via the input interface of the glasses type wearable terminal are selected. An advertisement display control program that functions as a payment means for making a payment for purchasing a product associated with an eyeglass is provided.

According to one aspect of the present invention, when the position of the glasses-type wearable terminal is acquired, one or more advertisements corresponding to the acquired positions are displayed on the glasses-type display of the glasses-type wearable terminal, and the glasses-type wearable is displayed. An advertisement display that selects one of the advertisements displayed on the glasses-type display according to the user operation via the input interface of the terminal and makes a payment for purchasing the product associated with the selected advertisement. A control method is provided.

According to one aspect of the present invention, the glasses-type wearable terminal and the advertisement providing device are provided, and the advertisement providing device receives position information indicating the position of the glasses-type wearable terminal from the glasses-type wearable terminal. An advertisement providing system including an information receiving means for transmitting advertisement information indicating one or more advertisements corresponding to the position of the glasses-type wearable terminal indicated by the position information to the glasses-type wearable terminal. Provided.

More efficient advertisement display becomes possible.

The block diagram which shows the schematic structure of the advertisement providing system which concerns on 1st Embodiment. The sequence diagram which shows an example of the processing operation of the advertisement providing system which concerns on 1st Embodiment. The figure which shows an example of the advertisement screen which is displayed on the glasses-type display 12 in step S12 schematically. The figure which shows typically the advertisement and the destination stored in the storage part 22. The figure which shows typically the product which is stored in the storage part 22 and the place which arranges it. The figure which shows typically the image in the store and each place stored in the storage part 22. The block diagram which shows the schematic structure of the advertisement providing system which concerns on 2nd Embodiment. The figure which shows typically the advertisement stored in the storage part 22 and the terminal information thereof. The sequence diagram which shows an example of the processing operation of the advertisement providing system which concerns on 2nd Embodiment. The sequence diagram which shows another example of the processing operation of the advertisement providing system which concerns on 2nd Embodiment. The block diagram which shows the schematic structure of the advertisement providing system which concerns on 3rd Embodiment.

Hereinafter, embodiments according to the present invention will be specifically described with reference to the drawings.

(First Embodiment)
In the first embodiment, an advertisement is displayed on a glasses-type wearable terminal, and route guidance to a destination associated with the advertisement selected by the user is performed.

FIG. 1 is a block diagram showing a schematic configuration of an advertisement providing system according to the first embodiment. The advertisement providing system includes a glasses-type wearable terminal 1 (hereinafter, simply referred to as “user terminal 1”) that each user wears on his / her head and uses, and an advertisement providing server 2 (hereinafter, simply referred to as “server 2”). ing. Although one user terminal 1 is drawn in FIG. 1, there may be a plurality of user terminals 1.

The user terminal 1 is used by the user, and includes a communication unit 11, a glasses-type display 12 and a speaker 13 as an output interface, a camera 14, a GPS receiver 15, a controller 16 and a microphone 17 as an input interface. Have. The glasses-type display 12 has a display for the right eye and a display for the left eye, and it is desirable that both are transmissive displays.

Further, the user terminal 1 has a position acquisition unit 18, a search control unit 19, a display control unit 1A, an advertisement selection unit 1B, and a route guidance unit 1C. Some or all of these may be configured by hardware, or may be realized by the processor of the user terminal 1 executing a predetermined program.

The position acquisition unit 18 acquires the position of the user terminal 1 by using information from the GPS receiver 15 or WiFi (registered trademark) positioning. Information indicating the position of the user terminal 1 (hereinafter, also referred to as “position information of the user terminal 1”) is transmitted to the server 2 via the communication unit 11.

The search control unit 19 controls a search for a search query desired by the user. Specifically, the search control unit 19 accepts a search query in response to a user operation via the controller 16 or the microphone 17. Then, in order to display the advertisement screen (described later) corresponding to the position of the user terminal 1 on the glasses-type display 12, the search control unit 19 transmits a search query and the position information of the user terminal 1 to the server 2 via the communication unit 11. do. The search query is optional, but may be, for example, a store, a meal, a tourist, a hotel, or some product.

The display control unit 1A controls the screen displayed on the glasses-type display 12. Specifically, the display control causes the glasses-type display 12 to display a screen for inputting a search query, an advertisement screen, a route guidance screen (described later), and the like.

The advertisement selection unit 1B selects any advertisement included in the advertisement screen displayed on the glasses-type display 12 in response to a user operation via the controller 16 or the microphone 17. Information identifying the selected advertisement is transmitted to the server 2 via the communication unit 11.

The route guidance unit 1C uses the glasses-type display 12 to provide route guidance to the destination associated with the selected advertisement. Specifically, the route guidance unit 1C receives the route information necessary for route guidance from the server 2, and also uses the position information of the user terminal 1 as necessary, and uses the position information of the user terminal 1 to determine a predetermined destination from the position of the user terminal 1. Guide the user to. That is, the route guidance unit 1C generates data for displaying the route guidance screen for guidance on the glasses-type display 12, and the display control unit 1A displays the route guidance screen based on this data.

On the other hand, the server 2 has a communication unit 21 and a storage unit 22. Further, the server 2 has an information receiving unit 23, a search unit 24, a destination setting unit 25, a route information acquisition unit 26, and an information transmission unit 27. Some or all of these may be configured in hardware, or may be realized by the processor included in the server 2 executing a predetermined program. The server 2 may be configured by one device or may be distributed to a plurality of devices.

The information receiving unit 23 receives various information (position information of the user terminal 1, search query, information identifying the selected advertisement, an image acquired by the camera 14, etc.) from the user terminal 1 via the communication unit 21. ..

The search unit 24 acquires the search result for the search query from the user terminal 1. The search unit 24 may perform a search by itself or may receive search results from an existing search engine. Further, the search unit 24 acquires the advertisement based on the search query and the location information of the user terminal 1. As an example, a large number of advertisements associated with a search query and location information are stored in the storage unit 22, and the search unit 24 acquires an appropriate advertisement by referring to the storage unit 22.

The destination setting unit 25 sets the destination associated with the advertisement selected by the user of the user terminal 1. As an example, the destination associated with the advertisement is stored in the storage unit 22, and the destination setting unit 25 sets an appropriate destination by referring to the storage unit 22. The destination is represented by, for example, an address or latitude and longitude.

The route information acquisition unit 26 acquires route information for guiding the user from the position indicated by the position information of the user terminal 1 to the set destination. The route information acquisition unit 26 may search for a route by itself with reference to road information or the like to generate route information, or may receive route information obtained by an external device.

The information transmission unit 27 transmits various information to the user terminal 1 via the communication unit 21. Specifically, the information transmission unit 27 transmits to the user terminal 1 advertisement information indicating one or more advertisements according to the position of the user terminal 1 together with the search result for the search query. Further, the information transmission unit 27 transmits the route information to the user terminal 1.
FIG. 2 is a sequence diagram showing an example of the processing operation of the advertisement providing system according to the first embodiment.

When a search query is input from the user to the user terminal 1 and an instruction to execute the search is given, the search unit 24 transmits the search query and the location information of the user terminal 1 to the server 2 (step S11). The input of the search query and the instruction of executing the search are performed via the controller 16 or the microphone 17. The search query and the location information of the user terminal 1 are received by the information receiving unit 23 of the server 2.

In response to this, the search unit 24 of the server 2 acquires the search result for the search query and also acquires the advertisement according to the location information (step S21). The advertisement to be acquired is, for example, a store that is related to a search query and is within a predetermined distance from the position of the user terminal 1 indicated by the position information of the user terminal 1, a product that can be obtained at such a store, and the like. Then, the information transmission unit 27 generates advertisement information indicating the search result and the advertisement acquired by the search unit 24, and transmits the advertisement information to the user terminal 1 (step S22).

In response to this, the display control unit 1A of the user terminal 1 displays the search result and the advertisement screen showing the advertisement on the glasses-type display 12 (step 12). Further, the advertisement selection unit 1B selects one of the advertisements on the advertisement screen according to the user operation (step S13). Information identifying the selected advertisement is transmitted to the server 2. This information is received by the information receiving unit 23 of the server 2.

In response to this, the destination setting unit 25 of the server 2 sets the destination associated with the selected destination (step S23). Then, in cooperation with the route information acquisition unit 26 of the server 2, the route guidance unit 1C of the user terminal 1 provides route guidance to the destination (step S14). The route guidance is performed, for example, by superimposing an arrow or the like indicating the direction in which the user should go on the glasses-type display 12, which is a transmissive display. If necessary, the voice assisting the route guidance may be reproduced from the speaker 13.

The route guidance is performed until the user reaches the destination (step S15). The fact that the user has reached the destination is recognized, for example, by the fact that the position indicated by the position information of the user terminal 1 and the position of the destination substantially match.

A specific example will be described below.
FIG. 3 is a diagram schematically showing an example of an advertisement screen displayed on the glasses-type display 12 in step S12. In the example of the figure, the search query is "television" and includes the search result 31 and the advertisement 32. The advertisement 32 included in the advertisement screen may include a real store (not a virtual store on the Internet but a physically existing store) and a real product (a product available in the real store). In the example of the figure, "ABC department store for TV" and "DEF electricity on sale for TV" are displayed as advertisements related to actual stores. In addition, "Company X TV TV-xxx new release" is displayed as an advertisement related to the actual product.

In order to display such an advertisement, ABC department store, DEF Electric and Company X pay an advertisement fee to the operator of the server 2. In other words, the operator of the server 2 can receive the advertisement fee from the ABC department store or the like by displaying such an advertisement screen and providing route guidance related to the advertisement.

Then, as shown in FIG. 4A, a destination is associated with a part or all of the advertisements that can be included in the advertisement screen and stored in the storage unit 22. For example, the location of the ABC department store is associated with the "ABC department store", which is an advertisement related to a physical store, as a destination. Further, the actual product "X company TV TV-xxx" is associated with the "GHI department store" (or its location), which is an actual store where the television can be obtained, as a destination.

As an example, it is assumed that the advertisement screen of FIG. 3 is displayed, and in step S13, the advertisement selection unit 1B selects "ABC department store for television" related to the actual store in response to the user operation. In this case, in step S23, the destination setting unit 25 sets the location of the “ABC department store” as the destination with reference to FIG. 4A. Then, in step S14, the route information acquisition unit 26 acquires the route information to the location of the “ABC department store”, and the route guidance unit 1C provides route guidance to the location of the “ABC department store”.

As another example, it is assumed that the advertisement screen of FIG. 3 is displayed, and in step S13, the advertisement selection unit 1B selects "Company X TV TV-xxx" related to the actual product according to the user operation. In this case, in step S23, the destination setting unit 25 sets the location of the “GHF department store” as the destination with reference to FIG. 4A. Then, in step S14, the route information acquisition unit 26 acquires the route information to the location of the “GHI department store”, and the route guidance unit 1C provides route guidance to the location of the “GHF department store”.

If the selected advertisement is an actual product, route guidance to the actual store where the actual product can be obtained may be used, but as described below, the position (sales floor) where the actual product is placed in the actual store. The route information acquisition unit 26 may acquire the route information up to, and the route guidance unit 1C may provide guidance to that position.

That is, as shown in FIG. 4B, a part or all of the actual product that can be included in the advertisement screen is stored in the storage unit 22 in association with the actual store where the actual product can be obtained and the location in the actual store. .. For example, "X company TV TV-xxx" is associated with the "GHI department store" where it can be obtained and the "third floor north side" where it is placed (sales floor).

Further, as shown in FIG. 5, each place of the store and an image showing the place are stored in the storage unit 22 in association with each other. More specifically, an image viewed from each place in the store in each direction is stored in the storage unit 22. Thereby, by referring to the stored image, it is possible to grasp which place and which direction the user terminal 1 is facing in the store.

In this case, in step S14 of FIG. 2, the route guidance unit 1C first guides the route to the “GHI department store”. The location information of the user terminal 1 is used for the route guidance to the "GHI department store". Subsequently, the route guidance unit 1C provides route guidance to the "3rd floor north side" in the "GHI department store". An image (still image or moving image) obtained by the camera 14 of the user terminal 1 is transmitted to the server 2 for route guidance in the "GHI department store". The camera 14 captures the front of the user wearing the user terminal 1. Then, the route information acquisition unit 26 of the server 2 collates the image from the user terminal 1 with the image (FIG. 5) stored in the storage unit 22, and the user terminal 1 is located anywhere in the "GHI department store". Know which direction you are facing. Then, the route information acquisition unit 26 acquires the route information according to the grasped position of the user terminal 1. Based on this route information, the route guidance unit 1C provides guidance to the final destination, the "north side of the 3rd floor".

As described above, in the first embodiment, the advertisement is not only displayed on the glasses-type display 12, but also the route guidance to the destination associated with the advertisement selected by the user is performed by using the glasses-type display 12. Therefore, the user can be efficiently guided to the destination.

In the above description, when the search is performed, the advertisement is displayed together with the search result. However, regardless of the search, an advertisement corresponding to the position information of the user terminal 1 may be displayed at an arbitrary timing.

(Second Embodiment)
In the first embodiment described above, the route guidance to the destination associated with the advertisement selected by the user is performed. On the other hand, the second embodiment described next enables communication between the terminal associated with the advertisement selected by the user and the user terminal. The terminal associated with the advertisement is, for example, a smartphone used by the advertiser. When an advertisement is a store, it can be said to be a terminal used in that store. Hereinafter, the common points with the first embodiment will be described by omitting or simplifying the description and focusing on the differences.

FIG. 6 is a block diagram showing a schematic configuration of the advertisement providing system according to the second embodiment. This user terminal 1'has a communication establishment unit 1D. The communication establishment unit 1D establishes communication with the terminal associated with the advertisement selected by the advertisement selection unit 1B. The communication destination terminal may be a glasses-type wearable terminal as in the user terminal 1', or may be a smartphone, a tablet terminal, or the like. Further, the communication is, for example, a telephone call (voice communication) with a terminal having a telephone function (in this case, it is premised that the user terminal 1'also has a telephone function as a matter of course).

Further, as shown in FIG. 7, the storage unit 22 of the server 2'stores the advertisement and the terminal information of the terminal associated with the advertisement in association with each other. The terminal information is information (for example, a telephone number) necessary for establishing communication with the terminal. In the example of FIG. 7, the telephone number "03-XXXX-XXXXX" is associated with the advertisement "ABC department store". This telephone number is typically the telephone number of an ABC department store. In the present embodiment, the advertisement may be not only a real store but also a virtual store existing on the Internet, and in any case, the terminal may be associated with the advertisement.

FIG. 8A is a sequence diagram showing an example of the processing operation of the advertisement providing system according to the second embodiment. Steps S11 to S13, S21, and S22 are the same as those in the first embodiment (FIG. 2). When an advertisement is selected by the user terminal 1'(step S13), the information transmission unit 27 of the server 2'refers to the storage unit 22 (FIG. 7), and the terminal information associated with the selected advertisement is transmitted to the user terminal 1. 'Send to (step S41). For example, when "ABC department store" is selected by the user terminal 1', the telephone number "03-XXXX-XXXXX" is transmitted to the user terminal 1'.

Then, the communication establishment unit 1D of the user terminal 1'establishes communication with the terminal based on the terminal information from the server 2'(step S31). In the above example, the communication establishment unit 1D makes a call to "03-XXXX-XXXXX" (that is, makes a call to "ABC department store"). After the user selects the advertisement, the communication establishment unit 1D may make a call without further user operation, or may make a call after accepting a selection from the user as to whether or not to make a call. As described above, the user can communicate with the terminal associated with the advertisement by selecting the advertisement.

FIG. 8B is a sequence diagram showing another example of the processing operation of the advertisement providing system according to the second embodiment, and is a modified example of FIG. 8A.

In this example, in step S21, when the search unit 24 of the server 2'is searching, in addition to the search result and the advertisement according to the location information, the terminal information associated with the advertisement is also acquired. For example, when displaying "ABC department store" and "DEF electricity" on the user terminal 1'as an advertisement, the search unit 24 acquires these terminal information with reference to FIG. 7.

In step S22', the information transmission unit 27 generates advertisement information including the search result, the advertisement, and the terminal information associated with the advertisement, and transmits the advertisement information to the user terminal 1'. In the above example, in addition to the search results, advertisements showing "ABC Department Store" and "DEF Electricity", the phone numbers associated with "ABC Department Store" "03-XXXX-XXXX" and "DEF Electricity" The number "06-YYYY-YYYY" is transmitted to the user terminal 1'.

In step S12, as shown in FIG. 3, only the search result and the advertisement may be displayed, or the terminal information may be displayed in association with the advertisement. In any case, the user terminal 1'holds the terminal information from the server 2'. Then, when an advertisement is selected in step S13, the communication establishment unit 1D refers to the held terminal information and establishes communication to the terminal associated with the selected advertisement.

As described above, in the second embodiment, the advertisement is not only displayed on the glasses-type display 12, but also the communication with the terminal (advertiser's telephone or the like) associated with the advertisement selected by the user is established. Therefore, the user can efficiently communicate with the terminal associated with the advertisement.

Communication is not limited to telephone. For example, when the user terminal 1'and the terminal associated with the advertisement have a video conference function, the communication establishment unit 1D may start a video conference to realize video and audio communication. Further, the communication is not limited to two-way communication such as telephone and video conference, and may be one-way communication such as sending an e-mail or a message to a terminal associated with an advertisement.

(Third Embodiment)
The second embodiment described above enables communication between the terminal associated with the advertisement selected by the user and the user terminal. On the other hand, in the third embodiment described below, the product associated with the advertisement selected by the user is purchased from the user terminal. Hereinafter, the common points with the second embodiment will be described by omitting or simplifying the description and focusing on the differences.

FIG. 9 is a block diagram showing a schematic configuration of the advertisement providing system according to the third embodiment. This user terminal 1 ″ has a settlement unit 1E. The settlement unit 1E makes a settlement for purchasing the product associated with the advertisement selected by the advertisement selection unit 1B.

For example, when the advertisement information as shown in FIG. 3 is displayed and "Company X TV TV-xxx new release" is selected by the advertisement selection unit 1B, the payment unit 1E is the product associated with this advertisement "Company X". Make a payment to purchase "TV TV-xxx". As a specific example, the credit card information is registered in the user terminal 1'' or the server 2'' in advance, and the payment unit 1E uses the credit card information in cooperation with the server 2'' as necessary. Make a payment to purchase "Company X TV TV-xxx". The purchase price may first reach the operator of the server 2 ″, and the advertising cost may be deducted and paid to “Company X TV TV-xxx”.

Here, when the display control unit 1A of the user terminal 1'' displays an advertisement screen as shown in FIG. 3 and one of the advertisements is selected, a screen related to the advertiser (for example, purchasing a product from the advertiser). You may move to the purchase screen) and make a payment. However, it is desirable that the payment unit 1E makes a payment on the advertisement screen (with the advertisement screen displayed) without transitioning from the advertisement screen to such a screen. This is because the user's operation is simplified.

As described above, in the third embodiment, not only the advertisement is displayed on the glasses-type display 12, but also the product associated with the advertisement selected by the user can be purchased on the spot. Therefore, the user can efficiently obtain the product associated with the advertisement. The first to third embodiments described above may be combined.

The above-described embodiments have been described for the purpose of allowing a person having ordinary knowledge in the technical field to which the present invention belongs to carry out the present invention. Various modifications of the above embodiment can be naturally made by those skilled in the art, and the technical idea of the present invention can be applied to other embodiments. Accordingly, the invention is not limited to the described embodiments and should be the broadest scope in accordance with the technical ideas defined by the claims.

1,1', 1'' Glasses-type wearable terminal (user terminal)
11 Communication unit 12 Glasses type display 13 Speaker 14 Camera 15 GPS receiver 16 Controller 17 Microphone 18 Position acquisition unit 19 Search control unit 1A Display control unit 1B Advertisement selection unit 1C Route guidance unit 1D Communication establishment unit 1E Settlement unit 2, 2' , 2''Advertising provider server (server)
21 Communication unit 22 Storage unit 23 Information reception unit 24 Search unit 25 Destination setting unit 26 Route information acquisition unit 27 Information transmission unit

Claims (40)

It is a glasses-type wearable terminal,
Input interface and
With a glasses-type display,
A position acquisition means for acquiring the position of the glasses-type wearable terminal, and
A display control means for displaying one or more advertisements corresponding to the acquired positions on the glasses-type display, and
An advertisement selection means for selecting one of the advertisements displayed on the glasses-type display according to a user operation via the input interface.
A glasses-type wearable terminal comprising a route guidance means for providing route guidance to a destination associated with the selected advertisement using the glasses-type display. The advertisement is a physical store and
The glasses-type wearable terminal according to claim 1, wherein the route guidance means provides route guidance to the actual store as a destination associated with the advertisement. The advertisement is a real product and
The glasses-type wearable terminal according to claim 1, wherein the route guidance means provides route guidance to an actual store where the actual product can be obtained as a destination associated with the advertisement. The glasses-type wearable terminal according to claim 3, wherein the route guidance means not only guides the user to the actual store, but also guides the route to the position where the actual product is arranged in the actual store. Equipped with a camera
The fourth aspect of the present invention, wherein the route guidance means guides the route to the position where the actual product is arranged in the actual store based on the acquired position and the image obtained by the camera. Glasses-type wearable terminal. With Mike
A search control means for controlling a search for a search query based on the user's voice input to the microphone is provided.
The glasses-type wearable terminal according to any one of claims 1 to 5, wherein the display control means displays the one or more advertisements on the glasses-type display together with the search result. Glasses-type wearable terminal,
A position acquisition means for acquiring the position of the glasses-type wearable terminal, and
A display control means for displaying one or more advertisements corresponding to the acquired positions on the glasses-type display of the glasses-type wearable terminal, and
An advertisement selection means for selecting one of the advertisements displayed on the glasses-type display according to a user operation via the input interface of the glasses-type wearable terminal.
An advertisement display control program that functions as a route guidance means for providing route guidance to a destination associated with the selected advertisement using the glasses-type display. Obtain the position of the glasses-type wearable terminal and
One or more advertisements corresponding to the acquired positions are displayed on the glasses-type display of the glasses-type wearable terminal.
One of the advertisements displayed on the glasses-type display is selected according to the user operation via the input interface of the glasses-type wearable terminal.
An advertisement display control method that functions as a route guidance to a destination associated with the selected advertisement by using the glasses-type display. An information receiving means for receiving position information indicating the position of the glasses-type wearable terminal from the glasses-type wearable terminal, and
An information transmission means for transmitting advertisement information indicating one or more advertisements corresponding to the position of the glasses-type wearable terminal indicated by the position information to the glasses-type wearable terminal.
A destination setting means for setting a destination associated with the advertisement selected by the glasses-type wearable terminal, and a destination setting means.
An advertisement providing device including a route information acquisition means for acquiring route information for performing route guidance to the destination. The advertisement is a physical store and
The advertisement providing device according to claim 9, wherein the route information acquisition means acquires route information for providing route guidance to the actual store as a destination associated with the advertisement. The advertisement is a real product and
The advertisement providing device according to claim 10, wherein the route information acquisition means acquires route information for guiding to an actual store where the actual product can be obtained as a destination associated with the advertisement. The advertisement provision according to claim 11, wherein the route information acquisition means acquires not only the guidance to the physical store but also the route information for performing the route guidance to the position where the product is arranged in the physical store. Device. The information receiving means receives an image obtained by the camera of the glasses-type wearable terminal and receives the image.
The advertisement providing device according to claim 12, wherein the route information acquisition means acquires route information for guiding a route to a position where the actual product is arranged in the actual store based on a received image. The information receiving means receives an image obtained by the camera of the glasses-type wearable terminal and receives the image.
The advertisement providing device according to claim 12 or 13, wherein the route information acquisition means grasps the position of the glasses-type wearable terminal in the actual store based on the received image. The information receiving means receives a search query from the glasses-type wearable terminal and receives a search query.
A search means for acquiring search results for the search query is provided.
The advertisement providing device according to any one of claims 9 to 14, wherein the information transmitting means transmits advertisement information indicating the one or more advertisements together with a search result. Computer,
An information receiving means for receiving position information indicating the position of the glasses-type wearable terminal from the glasses-type wearable terminal, and
An information transmission means for transmitting advertisement information indicating one or more advertisements corresponding to the position of the glasses-type wearable terminal indicated by the position information to the glasses-type wearable terminal.
A destination setting means for setting a destination associated with the advertisement selected by the glasses-type wearable terminal, and a destination setting means.
An advertisement providing program that functions as a route information acquisition means for acquiring route information for providing route guidance to the destination. The position information indicating the position of the glasses-type wearable terminal is received from the glasses-type wearable terminal, and the position information is received.
Advertising information indicating one or more advertisements corresponding to the position of the glasses-type wearable terminal indicated by the position information is transmitted to the glasses-type wearable terminal.
Set the destination associated with the advertisement selected by the glasses-type wearable device,
An advertisement providing method for acquiring route information for providing route guidance to the destination. The glasses-type wearable terminal according to any one of claims 1 to 6.
An advertisement providing system comprising the advertisement providing device according to any one of claims 9 to 15. It is a glasses-type wearable terminal,
Input interface and
With a glasses-type display,
A position acquisition means for acquiring the position of the glasses-type wearable terminal, and
A display control means for displaying one or more advertisements corresponding to the acquired positions on the glasses-type display, and
An advertisement selection means for selecting one of the advertisements displayed on the glasses-type display according to a user operation via the input interface.
A glasses-type wearable terminal comprising a communication establishment means for establishing communication with a terminal associated with the selected advertisement. The glasses-type wearable terminal according to claim 19, wherein the terminal associated with the advertisement is a glasses-type wearable terminal, a smartphone or a tablet terminal. The claim that the communication establishment means establishes communication with the terminal associated with the selected advertisement by receiving the terminal information necessary for establishing communication with the terminal associated with the advertisement. The glasses-type wearable terminal according to 19 or 20. The terminal associated with the advertisement has a telephone function and has a telephone function.
The glasses-type wearable terminal according to claim 21, wherein the terminal information is a telephone number. The glasses-type wearable terminal according to any one of claims 19 to 22, wherein the communication with the terminal associated with the advertisement is a voice communication. With Mike
A search control means for controlling a search for a search query based on the user's voice input to the microphone is provided.
The glasses-type wearable terminal according to any one of claims 19 to 23, wherein the display control means displays the one or more advertisements on the glasses-type display together with the search result. Glasses-type wearable terminal,
A position acquisition means for acquiring the position of the glasses-type wearable terminal, and
A display control means for displaying one or more advertisements corresponding to the acquired positions on the glasses-type display of the glasses-type wearable terminal, and
An advertisement selection means for selecting one of the advertisements displayed on the glasses-type display according to a user operation via the input interface of the glasses-type wearable terminal.
An advertisement control program that functions as a communication establishment means for establishing communication with a terminal associated with the selected advertisement. Obtain the position of the glasses-type wearable terminal and
One or more advertisements corresponding to the acquired positions are displayed on the glasses-type display of the glasses-type wearable terminal.
One of the advertisements displayed on the glasses-type display is selected according to the user operation via the input interface of the glasses-type wearable terminal.
An ad control method that establishes communication with a terminal associated with the selected ad. An information receiving means for receiving position information indicating the position of the glasses-type wearable terminal from the glasses-type wearable terminal, and
The glasses type includes advertisement information indicating one or more advertisements according to the position of the glasses-type wearable terminal indicated by the position information, and terminal information necessary for establishing communication with the terminal associated with the advertisement. An advertisement providing device including an information transmission means for transmitting to a wearable terminal. The advertisement providing device according to claim 27, wherein the terminal associated with the advertisement is a glasses-type wearable terminal, a smartphone or a tablet terminal. The terminal associated with the advertisement has a telephone function and has a telephone function.
The advertisement providing device according to claim 27 or 28, wherein the terminal information is a telephone number. The information receiving means receives a search query from the glasses-type wearable terminal and receives a search query.
A search means for acquiring search results for the search query is provided.
The advertisement providing device according to any one of claims 27 to 29, wherein the information transmitting means transmits advertisement information indicating the one or more advertisements together with a search result. Computer,
An information receiving means for receiving position information indicating the position of the glasses-type wearable terminal from the glasses-type wearable terminal, and
The glasses type includes advertisement information indicating one or more advertisements according to the position of the glasses-type wearable terminal indicated by the position information, and terminal information necessary for establishing communication with the terminal associated with the advertisement. An advertisement providing program that functions as an information transmission means to be transmitted to a wearable terminal. The position information indicating the position of the glasses-type wearable terminal is received from the glasses-type wearable terminal, and the position information is received.
The glasses type includes advertisement information indicating one or more advertisements according to the position of the glasses-type wearable terminal indicated by the position information, and terminal information necessary for establishing communication with the terminal associated with the advertisement. How to serve ads to send to wearable devices. The glasses-type wearable terminal according to any one of claims 19 to 24,
An advertisement providing system comprising the advertisement providing device according to any one of claims 27 to 30. It is a glasses-type wearable terminal,
Input interface and
With a glasses-type display,
A position acquisition means for acquiring the position of the glasses-type wearable terminal, and
A display control means for displaying one or more advertisements corresponding to the acquired positions on the glasses-type display, and
An advertisement selection means for selecting one of the advertisements displayed on the glasses-type display according to a user operation via the input interface.
A glasses-type wearable terminal comprising a payment means for making a payment for purchasing a product associated with the selected advertisement. The display control means causes the glasses-type display to display an advertisement screen containing the one or more advertisements.
The glasses-type wearable terminal according to claim 34, wherein the payment means makes a payment for purchasing the product on the advertisement screen. The display control means causes the glasses-type display to display an advertisement screen containing the one or more advertisements.
The glasses-type wearable terminal according to claim 34 or 35, wherein the payment means makes a payment for purchasing the product without transitioning from the advertisement screen to the screen related to the advertiser of the selected advertisement. With Mike
A search control means for controlling a search for a search query based on the user's voice input to the microphone is provided.
The glasses-type wearable terminal according to any one of claims 34 to 36, wherein the display control means displays the one or more advertisements on the glasses-type display together with the search result. Glasses-type wearable terminal,
A position acquisition means for acquiring the position of the glasses-type wearable terminal, and
A display control means for displaying one or more advertisements corresponding to the acquired positions on the glasses-type display of the glasses-type wearable terminal, and
An advertisement selection means for selecting one of the advertisements displayed on the glasses-type display according to a user operation via the input interface of the glasses-type wearable terminal.
An advertisement display control program that functions as a payment means for making a payment for purchasing a product associated with the selected advertisement. When you get the position of the glasses-type wearable terminal,
One or more advertisements corresponding to the acquired positions are displayed on the glasses-type display of the glasses-type wearable terminal.
One of the advertisements displayed on the glasses-type display is selected according to the user operation via the input interface of the glasses-type wearable terminal.
An advertisement display control method for making a payment for purchasing a product associated with the selected advertisement. The glasses-type wearable terminal according to any one of claims 34 to 37,
The advertisement providing device is provided with the advertisement providing device.
An information receiving means for receiving position information indicating the position of the glasses-type wearable terminal from the glasses-type wearable terminal, and
An advertisement providing system including an information transmission means for transmitting advertisement information indicating one or more advertisements corresponding to the position of the glasses-type wearable terminal indicated by the position information to the glasses-type wearable terminal.

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