JP7113926B2 - Glasses-type wearable terminal, advertisement display control method, advertisement display control program, advertisement providing device, advertisement providing method, advertisement providing program and advertisement providing system - Google Patents

Description

The present invention relates to a glasses-type wearable terminal, an advertisement display control method, an advertisement display control program, an advertisement providing device, an advertisement providing method, an advertisement providing program, and an advertisement providing system.

Patent Literature 1 discloses displaying advertisements on a wearable optical device. Further, Patent Literature 2 discloses that route information is displayed on glasses.

Japanese Patent Publication No. 2016-515897 JP 2015-11699 A

An object of the present invention is to provide a glasses-type wearable terminal, an advertisement display control method, an advertisement display control program, an advertisement providing device, an advertisement providing method, an advertisement providing program, and an advertisement providing system that enable more efficient advertisement display. is.

According to one aspect of the present invention, there is provided a glasses-type wearable terminal comprising an input interface, a glasses-type display, a position acquiring means for acquiring a position of the glasses-type wearable terminal, and a position acquiring unit corresponding to the acquired position. display control means for displaying the above advertisements on the glasses-type display; advertisement selection means for selecting one of the advertisements displayed on the glasses-type display according to a user operation via the input interface; route guidance means for providing route guidance to a destination associated with the displayed advertisement using the glasses type display.

The advertisement may be a physical store, and the route guidance means may provide route guidance to the physical store as a destination associated with the advertisement.

The advertisement may be a physical product, and the route guidance means may provide route guidance to a physical store where the physical product is available as a destination associated with the advertisement.

The route guidance means may perform route guidance not only to the actual store but also to a position in the actual store where the actual product is arranged.

A camera may be provided, and the route guidance means may perform route guidance to a position where the physical product is arranged in the physical store based on the acquired position and the image obtained by the camera. .

a microphone; and a search control means for controlling a search for a search query based on a user's voice input to the microphone, wherein the display control means displays the one or more advertisements on the glasses-type display along with the search results. may

According to one aspect of the present invention, a spectacles-type wearable terminal is provided with position acquisition means for acquiring a position of the spectacles-type wearable terminal, and one or more advertisements corresponding to the acquired positions are displayed on glasses of the spectacles-type wearable terminal. Advertisement selection means for selecting one of the advertisements displayed on the glasses-type display in response to a user operation via an input interface of the glasses-type wearable terminal; An advertisement display control program is provided that functions as route guidance means for performing route guidance to a destination associated with the advertisement by using the glasses-type display.

According to one aspect of the present invention, the position of the glasses-type wearable terminal is acquired, one or more advertisements corresponding to the acquired position are displayed on the glasses-type display of the glasses-type wearable terminal, and the glasses-type wearable terminal select one of the advertisements displayed on the glasses-type display in response to a user operation through the input interface of the glasses-type display, and provide route guidance to the destination associated with the selected advertisement using the glasses-type display An advertisement display control method is provided.

According to one aspect of the present invention, information receiving means for receiving position information indicating the position of the glasses-type wearable terminal from the glasses-type wearable terminal; Information transmission means for transmitting advertisement information indicating the above advertisement to the glasses-type wearable terminal; destination setting means for setting a destination associated with the advertisement selected by the glasses-type wearable terminal; and route information acquisition means for acquiring route information for performing route guidance.

The advertisement may be an actual store, and the route information acquisition means may acquire route information for performing route guidance to the actual store as a destination associated with the advertisement.

The advertisement may be an actual product, and the route information acquiring means may acquire route information for guiding to an actual store where the actual product is available as a destination associated with the advertisement.

The route information acquisition means may acquire route information for performing route guidance not only for guidance to the actual store but also to a position in the actual store where the product is arranged.

The information receiving means receives an image obtained by the camera of the glasses-type wearable terminal, and the route information obtaining means, based on the received image, directs the user to the position where the actual product is arranged in the actual store. Route information for route guidance may be acquired.

The information receiving means receives an image obtained by a camera of the glasses-type wearable terminal, and the route information obtaining means determines the position of the glasses-type wearable terminal in the physical store based on the received image. You can grasp.

The information receiving means includes a search means for receiving a search query from the glasses-type wearable terminal and obtaining search results for the search query, and the information transmitting means transmits the one or more advertisements together with the search results. You may transmit the advertising information which shows.

According to one aspect of the present invention, a computer comprises: information receiving means for receiving position information indicating the position of the wearable glasses-type terminal from the wearable glasses-type terminal; information transmitting means for transmitting advertisement information indicating one or more advertisements in response to the glasses-type wearable terminal; destination setting means for setting a destination associated with the advertisement selected by the glasses-type wearable terminal; An advertisement providing program functioning as route information obtaining means for obtaining route information for performing route guidance to a destination is provided.

According to one aspect of the present invention, position information indicating the position of the glasses-type wearable terminal is received from the glasses-type wearable terminal, and one or more advertisements corresponding to the position of the glasses-type wearable terminal indicated by the position information are displayed. to the glasses-type wearable terminal, set a destination associated with the advertisement selected by the glasses-type wearable terminal, and obtain route information for providing route guidance to the destination; A method of serving advertisements is provided.

According to one aspect of the present invention, there is provided an advertisement providing system including the glasses-type wearable terminal and the advertisement providing device.

According to one aspect of the present invention, there is provided a glasses-type wearable terminal comprising an input interface, a glasses-type display, a position acquiring means for acquiring a position of the glasses-type wearable terminal, and a position acquiring unit corresponding to the acquired position. display control means for displaying the above advertisements on the glasses-type display; advertisement selection means for selecting one of the advertisements displayed on the glasses-type display according to a user operation via the input interface; and communication establishing means for establishing communication with a terminal associated with a displayed advertisement.

The terminal associated with the advertisement may be a glasses-type wearable terminal, a smart phone or a tablet terminal.

The communication establishing means may establish communication with the terminal associated with the selected advertisement by receiving terminal information necessary to establish communication with the terminal associated with the advertisement. .

A terminal associated with the advertisement may have a telephone function, and the terminal information may be a telephone number.

The communication with the terminal associated with the advertisement may be voice communication.

a microphone; and a search control means for controlling a search for a search query based on a user's voice input to the microphone, wherein the display control means displays the one or more advertisements on the glasses-type display along with the search results. may

According to one aspect of the present invention, a spectacles-type wearable terminal is provided with position acquisition means for acquiring a position of the spectacles-type wearable terminal, and one or more advertisements corresponding to the acquired positions are displayed on glasses of the spectacles-type wearable terminal. Advertisement selection means for selecting one of the advertisements displayed on the glasses-type display in response to a user operation via an input interface of the glasses-type wearable terminal; and an advertisement control program operable to establish communication with a terminal associated with the advertisement.

According to one aspect of the present invention, the position of the glasses-type wearable terminal is acquired, one or more advertisements corresponding to the acquired position are displayed on the glasses-type display of the glasses-type wearable terminal, and the glasses-type wearable terminal an advertisement control method for selecting one of the advertisements displayed on the glasses-type display and establishing communication with the terminal associated with the selected advertisement according to the user's operation through the input interface of be done.

According to one aspect of the present invention, information receiving means for receiving position information indicating the position of the glasses-type wearable terminal from the glasses-type wearable terminal; An advertisement providing apparatus comprising information transmission means for transmitting advertisement information indicating the above advertisement and terminal information necessary for establishing communication with a terminal associated with the advertisement to the glasses-type wearable terminal. provided.

The terminal associated with the advertisement may be a glasses-type wearable terminal, a smart phone or a tablet terminal.
A terminal associated with the advertisement may have a telephone function, and the terminal information may be a telephone number.

The information receiving means includes a search means for receiving a search query from the glasses-type wearable terminal and obtaining search results for the search query, and the information transmitting means transmits the one or more advertisements together with the search results. You may transmit the advertising information which shows.

According to one aspect of the present invention, a computer comprises: information receiving means for receiving position information indicating the position of the wearable glasses-type terminal from the wearable glasses-type terminal; Information transmission means for transmitting advertisement information indicating one or more advertisements in response and terminal information necessary for establishing communication with a terminal associated with the advertisement to the glasses-type wearable terminal. An advertisement serving program is provided.

According to one aspect of the present invention, position information indicating the position of the glasses-type wearable terminal is received from the glasses-type wearable terminal, and one or more advertisements corresponding to the position of the glasses-type wearable terminal indicated by the position information are displayed. and terminal information necessary to establish communication with a terminal associated with the advertisement are transmitted to the glasses-type wearable terminal.

According to one aspect of the present invention, there is provided an advertisement providing system including the glasses-type wearable terminal and the advertisement providing device.

According to one aspect of the present invention, there is provided a glasses-type wearable terminal comprising an input interface, a glasses-type display, a position acquiring means for acquiring a position of the glasses-type wearable terminal, and a position acquiring unit corresponding to the acquired position. display control means for displaying the above advertisements on the glasses-type display; advertisement selection means for selecting one of the advertisements displayed on the glasses-type display according to a user operation via the input interface; and payment means for making a payment for purchasing a product associated with an advertisement displayed.

The display control means may display an advertisement screen including the one or more advertisements on the glasses-type display, and the settlement means may perform settlement for purchasing the product on the advertisement screen.

The display control means displays an advertising screen containing the one or more advertisements on the glasses-type display, and the payment means does not transition from the advertising screen to a screen regarding the advertiser of the selected advertisement, Payment may be made for purchasing the product.

a microphone; and a search control means for controlling a search for a search query based on a user's voice input to the microphone, wherein the display control means displays the one or more advertisements on the glasses-type display along with the search results. may

According to one aspect of the present invention, a spectacles-type wearable terminal is provided with position acquisition means for acquiring a position of the spectacles-type wearable terminal, and one or more advertisements corresponding to the acquired positions are displayed on glasses of the spectacles-type wearable terminal. Advertisement selection means for selecting one of the advertisements displayed on the glasses-type display in response to a user operation via an input interface of the glasses-type wearable terminal; and an advertisement display control program functioning as settlement means for performing settlement for purchasing a product associated with the advertisement.

According to one aspect of the present invention, when the position of the glasses-type wearable terminal is acquired, one or more advertisements corresponding to the acquired positions are displayed on the glasses-type display of the glasses-type wearable terminal, and the glasses-type wearable terminal displays Advertisement display, wherein one of the advertisements displayed on the glasses-type display is selected according to a user's operation through an input interface of a terminal, and payment is made for purchasing a product associated with the selected advertisement. A control method is provided.

According to one aspect of the present invention, the glasses-type wearable terminal and an advertisement providing device are provided, and the advertisement providing device receives position information indicating the position of the glasses-type wearable terminal from the glasses-type wearable terminal. and information transmitting means for transmitting advertisement information indicating one or more advertisements corresponding to the position of the glasses-type wearable terminal indicated by the position information to the glasses-type wearable terminal. provided.

More efficient advertisement display becomes possible.

1 is a block diagram showing a schematic configuration of an advertisement providing system according to a first embodiment; FIG. FIG. 4 is a sequence diagram showing an example of processing operations of the advertisement providing system according to the first embodiment; The figure which shows typically an example of the advertisement screen displayed on the spectacles type display 12 by step S12. 4 is a diagram schematically showing advertisements and destinations stored in a storage unit 22; FIG. FIG. 4 is a diagram schematically showing products stored in a storage unit 22 and their arrangement locations; FIG. 4 is a diagram schematically showing a store stored in a storage unit 22 and an image of each location; The block diagram which shows schematic structure of the advertisement provision system which concerns on 2nd Embodiment. 4 is a diagram schematically showing advertisements and terminal information thereof stored in a storage unit 22; FIG. The sequence diagram which shows an example of the processing operation of the advertisement provision system which concerns on 2nd Embodiment. FIG. 11 is a sequence diagram showing another example of processing operations of the advertisement providing system according to the second embodiment; The block diagram which shows schematic structure of the advertisement provision system which concerns on 3rd Embodiment.

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments according to the present invention will be specifically described with reference to the drawings.

(First embodiment)
The first embodiment displays an advertisement on a glasses-type wearable terminal and provides route guidance to a destination associated with the advertisement selected by the user.

FIG. 1 is a block diagram showing a schematic configuration of an advertisement providing system according to the first embodiment. The advertisement providing system includes a glasses-type wearable terminal 1 (hereinafter simply referred to as "user terminal 1") worn by each user on the head and an advertisement providing server 2 (hereinafter simply referred to as "server 2"). ing. Although one user terminal 1 is shown in FIG. 1, there may be more than one.

A user terminal 1 is used by a user, and includes a communication unit 11, a glasses-type display 12 and a speaker 13 as an output interface, a camera 14, a GPS receiver 15, and a controller 16 and a microphone 17 as an input interface. have. The glasses-type display 12 has a right-eye display and a left-eye display, both of which are desirably transmissive displays.

The user terminal 1 also has a position acquisition unit 18, a search control unit 19, a display control unit 1A, an advertisement selection unit 1B, and a route guidance unit 1C. A part or all of these may be configured by hardware, or may be realized by a processor of the user terminal 1 executing a predetermined program.

The position acquisition unit 18 acquires the position of the user terminal 1 from information from the GPS receiver 15, WiFi (registered trademark) positioning, or the like. Information indicating the location of the user terminal 1 (hereinafter also referred to as “location information of the user terminal 1 ”) is transmitted to the server 2 via the communication unit 11 .

The search control unit 19 controls searches for search queries desired by the user. Specifically, the search control unit 19 receives search queries according to user operations via the controller 16 and the microphone 17 . Then, the search control unit 19 transmits the search query and the position information of the user terminal 1 to the server 2 via the communication unit 11 in order to display an advertisement screen (described later) corresponding to the position of the user terminal 1 on the glasses-type display 12 . do. The search query is arbitrary, but may be, for example, about shops, meals, sightseeing, hotels, or any product.

The display control unit 1A controls the screen displayed on the glasses-type display 12. FIG. Specifically, the display control causes the glasses-type display 12 to display a screen for inputting a search query, an advertisement screen, a route guidance screen (described later), and the like.

Advertisement selection unit 1B selects one of the advertisements included in the advertisement screen displayed on glasses-type display 12 according to the user's operation via controller 16 or microphone 17 . Information specifying the selected advertisement is transmitted to the server 2 via the communication unit 11 .

The route guidance unit 1C uses the glasses-type display 12 to provide route guidance to the destination associated with the selected advertisement. Specifically, the route guidance unit 1C receives route information necessary for route guidance from the server 2, and uses the position information of the user terminal 1 as necessary to determine the destination from the position of the user terminal 1. guide the user to That is, the route guidance unit 1C generates data for displaying a route guidance screen for guidance on the glasses-type display 12, and the display control unit 1A displays the route guidance screen based on this data.

On the other hand, the server 2 has a communication section 21 and a storage section 22 . The server 2 also has an information receiving section 23 , a searching section 24 , a destination setting section 25 , a route information acquiring section 26 and an information transmitting section 27 . A part or all of these may be configured by hardware, or may be realized by a processor of the server 2 executing a predetermined program. Note that the server 2 may be configured by one device, or may be configured by being distributed among a plurality of devices.

The information receiving unit 23 receives various information (location information of the user terminal 1, search queries, information specifying selected advertisements, images captured by the camera 14, etc.) from the user terminal 1 via the communication unit 21. .

The search unit 24 acquires search results for search queries from the user terminal 1 . The search unit 24 may search by itself, or may receive search results from an existing search engine. Also, the search unit 24 acquires advertisements based on the search query and the location information of the user terminal 1 . As an example, a large number of advertisements linked to search queries and location information are stored in the storage unit 22 , and the search unit 24 obtains appropriate advertisements by referring to the storage unit 22 .

The destination setting unit 25 sets the destination associated with the advertisement selected by the user of the user terminal 1 . As an example, destinations associated with advertisements are stored in the storage unit 22 , and the destination setting unit 25 sets an appropriate destination by referring to the storage unit 22 . The destination is represented by, for example, an address or latitude and longitude.

The route information acquisition unit 26 acquires route information for guiding the user from the position indicated by the position information of the user terminal 1 to the set destination. The route information acquisition unit 26 may generate route information by performing a route search by itself with reference to road information or the like, or may receive route information obtained by an external device.

The information transmission section 27 transmits various information to the user terminal 1 via the communication section 21 . Specifically, the information transmission unit 27 transmits advertisement information indicating one or more advertisements corresponding to the location of the user terminal 1 to the user terminal 1 together with the search result for the search query. Also, the information transmission unit 27 transmits route information to the user terminal 1 .
FIG. 2 is a sequence diagram showing an example of processing operations of the advertisement providing system according to the first embodiment.

When the user inputs a search query to the user terminal 1 and issues an instruction to execute a search, the search unit 24 transmits the search query and the location information of the user terminal 1 to the server 2 (step S11). Input of a search query and instructions to execute a search are performed via the controller 16 or the microphone 17 . The search query and the location information of the user terminal 1 are received by the information receiving section 23 of the server 2 .

In response to this, the search unit 24 of the server 2 obtains the search results for the search query and also obtains the advertisement corresponding to the position information (step S21). The acquired advertisements are, for example, stores related to the search query and within a predetermined distance from the location of the user terminal 1 indicated by the location information of the user terminal 1, products available at such stores, and the like. Then, the information transmission unit 27 generates advertisement information indicating the search result and the advertisement acquired by the search unit 24, and transmits it to the user terminal 1 (step S22).

In response to this, the display control unit 1A of the user terminal 1 causes the glasses-type display 12 to display an advertisement screen showing the search result and the advertisement (step 12). Further, according to the user's operation, the advertisement selection unit 1B selects one of the advertisements on the advertisement screen (step S13). Information identifying the selected advertisement is sent to the server 2 . This information is received by the information receiving section 23 of the server 2 .

In response, the destination setting unit 25 of the server 2 sets a destination associated with the selected destination (step S23). Then, in cooperation with the route information acquisition section 26 of the server 2, the route guidance section 1C of the user terminal 1 provides route guidance to the destination (step S14). The route guidance is performed by superimposing an arrow or the like indicating the direction in which the user should proceed on the glasses-type display 12, which is a transmissive display, for example. Audio that assists route guidance may be played back from the speaker 13 as necessary.

Route guidance is performed until the user reaches the destination (step S15). The fact that the user has reached the destination is recognized when, for example, the position indicated by the position information of the user terminal 1 and the position of the destination substantially match.

A specific example will be described below.
FIG. 3 is a diagram schematically showing an example of an advertisement screen displayed on the glasses-type display 12 in step S12. In the example shown in the figure, the search query is "television", and the search results 31 and advertisements 32 are included. Advertisements 32 included in the advertisement screen may include those relating to actual stores (not virtual stores on the Internet, but physically existing stores) and actual products (products available at actual stores). In the example shown in the figure, "ABC department store for TV" and "DEF Denki on special sale on TV" are displayed as advertisements for actual stores. In addition, as an advertisement related to the actual product, "X company TV TV-xxx new release" is displayed.

In order to display such an advertisement, ABC Department Store, DEF Electric, and Company X pay an advertisement fee to the operator of the server 2 . In other words, the operator of the server 2 can receive advertising fees from ABC department stores and the like by displaying such advertisement screens and providing route guidance related to advertisements.

Then, as shown in FIG. 4A, some or all of the advertisements that can be included in the advertisement screen are stored in the storage unit 22 in association with the destination. For example, "ABC Department Store", which is an advertisement for a physical store, is associated with the location of ABC Department Store as a destination. In addition, the real product "X Company TV TV-xxx" is associated with the real store "GHI Department Store" (or its location) where the TV is available as a destination.

As an example, it is assumed that the advertisement screen of FIG. 3 is displayed, and in step S13, the advertisement selection unit 1B selects "ABC department store for TV" regarding the actual store according to the user's operation. In this case, in step S23, the destination setting unit 25 refers to FIG. 4A and sets the location of "ABC department store" as the destination. Then, in step S14, the route information acquiring unit 26 acquires the route information to the location of "ABC department store", and the route guidance unit 1C provides route guidance to the location of "ABC department store".

As another example, it is assumed that the advertisement screen of FIG. 3 is displayed, and in step S13, the advertisement selection unit 1B selects "X company television TV-xxx" regarding the actual product according to the user's operation. In this case, in step S23, the destination setting unit 25 refers to FIG. 4A and sets the location of "GHF department store" as the destination. Then, in step S14, the route information acquiring unit 26 acquires the route information to the location of "GHI department store", and the route guidance unit 1C provides route guidance to the location of "GHF department store".

If the selected advertisement is for the actual product, route guidance to the actual store where the actual product is available may be provided. The route information acquisition unit 26 may acquire the route information to the point, and the route guidance unit 1C may provide guidance to the position.

That is, as shown in FIG. 4B, for some or all of the actual products that can be included in the advertisement screen, the actual store where the actual product is available and the placement location in the actual store are associated and stored in the storage unit 22. . For example, "X company television TV-xxx" is associated with "GHI department store" where it is available and "3rd floor north side" where it is located (sales floor).

Further, as shown in FIG. 5, each location of the store and an image that is information indicating the location are stored in the storage unit 22 in association with each other. More specifically, the storage unit 22 stores images viewed in each direction from each location in the store. Accordingly, by referring to the stored images, it is possible to grasp which direction the user terminal 1 is facing at which place in the store.

In this case, at step S14 in FIG. 2, the route guidance section 1C first provides route guidance to "GHI Department Store". The location information of the user terminal 1 is used for route guidance to the "GHI department store." Subsequently, the route guidance unit 1C provides route guidance up to the "3rd floor north side" in the "GHI department store". An image (still image or moving image) obtained by the camera 14 of the user terminal 1 is transmitted to the server 2 for route guidance within the "GHI Department Store". This camera 14 captures the front of the user wearing the user terminal 1 . Then, the route information acquisition unit 26 of the server 2 compares the image from the user terminal 1 with the image (FIG. 5) stored in the storage unit 22, and determines where the user terminal 1 is in the "GHI department store", Know which direction you are facing. Then, the route information acquisition unit 26 acquires route information according to the grasped position of the user terminal 1 . Based on this route information, the route guidance unit 1C provides guidance to the final destination, "the north side of the 3rd floor".

Thus, in the first embodiment, the glasses-type display 12 is used not only to simply display an advertisement, but also to provide route guidance to a destination associated with an advertisement selected by the user. Therefore, the user can be efficiently guided to the destination.

In addition, in the above description, when a search is performed, the advertisement is displayed together with the search results. However, regardless of the search, an advertisement corresponding to the location information of the user terminal 1 may be displayed at any timing.

(Second embodiment)
The first embodiment described above provides route guidance to a destination associated with an advertisement selected by the user. In contrast, the second embodiment described below allows communication between the terminal associated with the advertisement selected by the user and the user terminal. A terminal associated with an advertisement is, for example, a smartphone used by the advertiser. If the advertisement is for a store, it can also be said to be a terminal used at the store. In the following, descriptions of common points with the first embodiment will be omitted or simplified, and differences will be mainly described.

FIG. 6 is a block diagram showing a schematic configuration of an advertisement providing system according to the second embodiment. This user terminal 1' has a communication establishment section 1D. A communication establishment unit 1D establishes communication with a terminal associated with the advertisement selected by the advertisement selection unit 1B. The communication destination terminal may be a glasses-type wearable terminal like the user terminal 1', or may be a smart phone, a tablet terminal, or the like. Communication is, for example, a telephone call (voice communication) with a terminal having a telephone function (in this case, it is naturally assumed that the user terminal 1' also has a telephone function).

In addition, as shown in FIG. 7, the storage unit 22 of the server 2' stores the advertisement in association with the terminal information of the terminal associated with the advertisement. Terminal information is information (for example, telephone number) necessary to establish communication with the terminal. In the example of FIG. 7, the advertisement "ABC department store" is associated with the telephone number "03-XXXX-XXXX". This phone number is typically that of ABC Department Store. Note that, in the present embodiment, the advertisement may be not only a real shop but also a virtual shop existing on the Internet, and in any case, the terminal may be associated with the advertisement.

FIG. 8A is a sequence diagram showing an example of processing operations of the advertisement providing system according to the second embodiment. Steps S11 to S13, S21 and S22 are the same as in the first embodiment (FIG. 2). When an advertisement is selected by the user terminal 1' (step S13), the information transmission unit 27 of the server 2' refers to the storage unit 22 (FIG. 7) and transmits the terminal information associated with the selected advertisement to the user terminal 1. ' (step S41). For example, when "ABC Department Store" is selected by the user terminal 1', its telephone number "03-XXXX-XXXX" is transmitted to the user terminal 1'.

Then, the communication establishing unit 1D of the user terminal 1' establishes communication with the terminal based on the terminal information from the server 2' (step S31). In the above example, the communication establishing unit 1D calls "03-XXXX-XXXX" (that is, calls "ABC Department Store"). Note that after the user selects the advertisement, the communication establishment unit 1D may make a call without further user operation, or may make a call after accepting the user's selection as to whether or not to make a call. As described above, the user can communicate with the terminal associated with the advertisement by selecting the advertisement.

FIG. 8B is a sequence diagram showing another example of processing operations of the advertisement providing system according to the second embodiment, which is a modification of FIG. 8A.

In this example, in step S21, when the search unit 24 of the server 2' performs a search, in addition to the search results and the advertisement corresponding to the position information, the terminal information associated with the advertisement is also acquired. For example, when "ABC Department Store" and "DEF Denki" are displayed as advertisements on the user terminal 1', the search unit 24 refers to FIG. 7 and acquires the terminal information.

In step S22', the information transmitting unit 27 generates advertisement information including search results, advertisements, and terminal information associated with the advertisements, and transmits the advertisement information to the user terminal 1'. In the example above, the search results show ads showing "ABC Department Store" and "DEF Denki", plus the phone number "03-XXXX-XXXX" associated with "ABC Department Store" and the phone number associated with "DEF Denki" The number "06-YYYY-YYYY" is sent to the user terminal 1'.

In step S12, only the search result and the advertisement may be displayed as shown in FIG. 3, or the terminal information may be displayed in association with the advertisement. In any case, the user terminal 1' holds the terminal information from the server 2'. Then, when an advertisement is selected in step S13, the communication establishing unit 1D refers to the held terminal information and establishes communication with the terminal associated with the selected advertisement.

Thus, in the second embodiment, the advertisement is not only displayed on the glasses-type display 12, but also communication is established with the terminal (such as the advertiser's phone) associated with the advertisement selected by the user. Therefore, the user can efficiently communicate with the terminal associated with the advertisement.

Communication is not limited to telephone. For example, if the user terminal 1' and the terminal associated with the advertisement have a videoconference function, the communication establishing unit 1D may start a videoconference to achieve video and audio communication. Further, communication is not limited to two-way communication such as telephone or video conference, but may be one-way communication such as sending an email or message to a terminal associated with an advertisement.

(Third Embodiment)
The second embodiment described above allows the user terminal to communicate with the terminal associated with the advertisement selected by the user. On the other hand, in the third embodiment described below, a product associated with an advertisement selected by the user is purchased from the user terminal. In the following, descriptions of common points with the second embodiment will be omitted or simplified, and differences will be mainly described.

FIG. 9 is a block diagram showing a schematic configuration of an advertisement providing system according to the third embodiment. This user terminal 1'' has a payment unit 1E. The settlement unit 1E performs settlement for purchasing the product associated with the advertisement selected by the advertisement selection unit 1B.

For example, when the advertisement information as shown in FIG. 3 is displayed and the advertisement selection unit 1B selects "TV TV-xxx new release", the settlement unit 1E selects the product "X company Make payment for purchasing TV TV-xxx. As a specific example, credit card information is registered in advance in the user terminal 1'' or the server 2'', and using the credit card information, the settlement unit 1E cooperates with the server 2'' as necessary to " Make a payment for purchasing X Company TV TV-xxx. The purchase price may be delivered to the operator of the server 2'' first, and paid to "X company television TV-xxx" after deducting the advertising cost.

Here, the display control unit 1A of the user terminal 1'' displays an advertisement screen as shown in FIG. 3, and when one of the advertisements is selected, a screen related to the advertiser (for example, a (Purchase screen for purchasing) and payment may be made. However, it is desirable that the settlement unit 1E makes settlement on the advertisement screen (while the advertisement screen is displayed) without transitioning from the advertisement screen to such a screen. This is because the user's operation is simplified.

As described above, in the third embodiment, not only is the advertisement displayed on the glasses-type display 12, but also the product associated with the advertisement selected by the user can be purchased on the spot. Therefore, the user can efficiently obtain the product associated with the advertisement. The first to third embodiments described above may be combined.

The above-described embodiments are described for the purpose of enabling a person having ordinary knowledge in the technical field to which the present invention belongs to implement the present invention. Various modifications of the above-described embodiments can be naturally made by those skilled in the art, and the technical idea of the present invention can also be applied to other embodiments. Therefore, the present invention should not be limited to the described embodiments, but should have the broadest scope in accordance with the spirit defined by the claims.

1, 1', 1'' glasses-type wearable terminal (user terminal)
11 communication unit 12 glasses-type display 13 speaker 14 camera 15 GPS receiver 16 controller 17 microphone 18 position acquisition unit 19 search control unit 1A display control unit 1B advertisement selection unit 1C route guide unit 1D communication establishment unit 1E settlement unit 2, 2' , 2'' advertisement providing server (server)
21 communication unit 22 storage unit 23 information reception unit 24 search unit 25 destination setting unit 26 route information acquisition unit 27 information transmission unit

Claims (4)

A glasses-type wearable terminal,
an input interface;
with a microphone
glasses type display,
a position acquisition means for acquiring the position of the glasses-type wearable terminal;
a search control means for controlling a search for a search query based on the user's voice input into the microphone;
When the search is performed, an advertisement screen including one or more advertisements corresponding to the search query and the position obtained by the position obtaining means of the glasses-type wearable terminal is displayed as a search result by the search control means. together with display control means for displaying on the glasses-type display;
Advertisement selection means for selecting one of the advertisements displayed on the glasses-type display according to the user's operation through the input interface;
A glasses-type wearable terminal comprising: payment means for making a payment for purchasing a product associated with the selected advertisement without transitioning from the advertisement screen to a screen related to the advertiser of the selected advertisement. glasses-type wearable terminal,
a position acquisition means for acquiring the position of the glasses-type wearable terminal;
a search control means for controlling a search for a search query based on the user's voice input into the microphone of the glasses-type wearable terminal;
When the search is performed, the search control means searches for an advertisement screen containing one or more advertisements corresponding to the search query and the position acquired by the position acquisition means of the glasses-type wearable terminal . Display control means for displaying the results on the glasses-type display of the glasses-type wearable terminal;
Advertisement selection means for selecting one of the advertisements displayed on the glasses-type display according to a user operation via an input interface of the glasses-type wearable terminal;
An advertisement display control program that functions as a settlement means for performing settlement for purchasing a product associated with the selected advertisement without transitioning from the advertisement screen to the screen regarding the advertiser of the selected advertisement. Position acquiring means for the glasses-type wearable terminal acquires the position of the glasses-type wearable terminal,
The search control means of the glasses-type wearable terminal controls a search for a search query based on the user's voice input to the microphone of the glasses-type wearable terminal,
When the search is performed, an advertisement screen including one or more advertisements corresponding to the search query and the position obtained by the position obtaining means of the glasses-type wearable terminal is displayed as a search result by the search control means. together with, displayed on the glasses-type display of the glasses-type wearable terminal,
Selecting one of the advertisements displayed on the glasses-type display according to the user's operation via the input interface of the glasses-type wearable terminal,
An advertisement display control method, wherein settlement for purchasing a product associated with the selected advertisement is performed without transitioning from the advertisement screen to a screen regarding the advertiser of the selected advertisement. The glasses-type wearable terminal according to claim 1;
an advertisement providing device, wherein the advertisement providing device
information receiving means for receiving the search query and position information indicating the position of the glasses-type wearable terminal from the glasses-type wearable terminal;
Information transmission of advertising information indicating one or more advertisements corresponding to the search query and the position of the glasses-type wearable terminal indicated by the position information , together with search results for the search query, to the glasses-type wearable terminal. An advertisement serving system, comprising means.

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