JP2022006498A - Advertisement display system and advertisement display method - Google Patents

Abstract

To prompt a user to actively view an advertisement and use means of transportation.SOLUTION: An advertisement display system includes: a terminal display control unit which causes a user terminal used by a user who uses a vehicle to display an advertisement on a commodity or a service corresponding to an advertisement displayed on the vehicle; an event processing unit which detects that the user has viewed the advertisement displayed by the terminal display control unit; a use detection unit which detects that the user has used the vehicle; and an incentive offering unit which offers an incentive to the user when the user uses the vehicle after viewing the advertisement.SELECTED DRAWING: Figure 1

Description

The present invention relates to an advertisement display system and an advertisement display method.

In transportation such as buses, there is advertising revenue in addition to fare revenue. For example, a bus can provide the same advertisement to people who commute to work or school almost every day. In areas with many users, it is possible to provide advertisements to many people, and the advertising effect is high. In addition, since the bus runs in a limited area, it is possible to provide highly regional advertisements.
As a technology to improve the advertising effect, we use digital signage to display advertisements on displays installed in vehicles of transportation such as trains and buses, and displays installed at stops such as transportation stations and bus stops. There is something that increases the chances for passengers to see the same advertisement in cooperation with the advertisement displayed on the signage (see, for example, Patent Document 1).

Japanese Unexamined Patent Publication No. 2012-14351

However, although the above-mentioned technology can display an advertisement, it is not always possible for passengers to see the advertisement. It is possible to switch and display the advertisement in consideration of the attributes of the person who may see the advertisement, but when the advertisement is seen, by displaying the advertisement that matches the attribute of the person It is interesting and does not attract people who have not seen the advertisement in the first place, so it does not actively encourage people to see the advertisement.
In addition, there is a desire for transportation to increase the opportunities for using transportation.

Therefore, an object of the present invention is to provide an advertisement display system and an advertisement display method that solve the above-mentioned problems.

According to one aspect of the present invention, the advertisement display system includes a terminal display control unit that causes a user terminal used by a user who uses a vehicle to display an advertisement related to the same product or service as the advertisement displayed on the vehicle. An event processing unit that detects that the user has viewed the advertisement displayed by the terminal display control unit, a usage detection unit that detects that the user has used the vehicle, and the user has viewed the advertisement. It is characterized by including an incentive giving unit that gives an incentive to the user when the vehicle is used later.

According to the present invention, it is possible to increase the chances of people using transportation while actively viewing advertisements.

It is a schematic block diagram of the advertisement display system by 1st Embodiment of this invention. It is a schematic diagram which shows the data structure of the user DB stored in the central management apparatus by 1st Embodiment of this invention. It is a schematic diagram which shows the data structure of the advertisement DB stored in the central management apparatus by 1st Embodiment of this invention. It is a perspective view which shows the appearance of the vehicle by 1st Embodiment of this invention. It is a front view which shows the appearance of the vehicle by 1st Embodiment of this invention. It is a rear view which shows the appearance of the vehicle by 1st Embodiment of this invention. It is a right side view which shows the appearance of the vehicle by 1st Embodiment of this invention. It is a left side view which shows the appearance of the vehicle by 1st Embodiment of this invention. It is a schematic diagram which shows the installation example of the advertisement display device inside the vehicle by 1st Embodiment of this invention. It is a schematic diagram which shows the operation at the time of displaying an in-vehicle advertisement in the advertisement display system by 1st Embodiment of this invention. It is a schematic diagram which shows the operation at the time of displaying the non-vehicle advertisement in the advertisement display system by 1st Embodiment of this invention. It is an image diagram which shows an example of the non-vehicle advertisement displayed by the user terminal by 1st Embodiment of this invention. It is a schematic diagram which shows the operation at the time of giving the incentive in the advertisement display system by 1st Embodiment of this invention. It is a flowchart which shows the procedure of the advertisement display processing executed by the advertisement display system by 1st Embodiment of this invention. It is a flowchart which shows the procedure of the advertisement display processing executed by the advertisement display system by the 2nd Embodiment of this invention. It is a schematic diagram which shows the data structure of the user DB stored in the central management apparatus by the 3rd Embodiment of this invention. It is a schematic diagram which shows the data structure of the advertisement DB stored in the central management apparatus by the 3rd Embodiment of this invention. It is an image diagram which shows an example of the vehicle-mounted advertisement displayed on the outside of a vehicle according to the 3rd Embodiment of this invention. It is an image diagram which shows an example of the vehicle-mounted advertisement displayed in the vehicle interior by the 3rd Embodiment of this invention. It is an image diagram which shows an example of the non-vehicle advertisement displayed by the user terminal by the 3rd Embodiment of this invention. It is a schematic diagram which shows the operation at the time of posting a message in the advertisement display system by the 3rd Embodiment of this invention. It is a schematic diagram which shows the operation at the time of updating the lead advertisement in the advertisement display system by the 3rd Embodiment of this invention. It is a flowchart which shows the procedure of the advertisement display processing executed by the advertisement display system according to the 3rd Embodiment of this invention. It is a flowchart which shows the procedure of the advertisement display processing which the advertisement display system by the 4th Embodiment of this invention executes.

Hereinafter, the advertisement display system and the advertisement display method according to the embodiment of the present invention will be described with reference to the drawings.

[First Embodiment]
First, the first embodiment will be described.
FIG. 1 is a schematic configuration diagram of an advertisement display system according to the present embodiment.
The advertisement display system 100 includes a central management device 1, a vehicle 2, a user terminal 3, and an advertiser terminal 4.

The central management device 1 is a server device that collectively controls the advertisement display system 100.
Vehicle 2 as an example of a vehicle is a means of transportation capable of posting advertisements such as buses and trains.
The user terminal 3 is a mobile terminal such as a smartphone or a tablet terminal used by a user (passenger) who uses the vehicle 2.
The advertiser terminal 4 is a personal computer, a tablet terminal, or the like used by an advertiser of an advertisement posted on a vehicle 2.
The central management device 1 and the vehicle 2, the user terminal 3, and the advertiser terminal 4 are communicated and connected to each other via a network such as the Internet.

The central management device 1 includes a processing unit 11, a storage unit 12, an advertisement selection unit 13, and a network communication unit 14.
The processing unit 11 controls the central management device 1 in an integrated manner. The processing unit 11 includes an advertisement display control unit 111, a registration unit 112, a charge refund unit 113, a terminal display control unit 114, an event processing unit 115, a usage detection unit 116, and an incentive giving unit 117.

The advertisement display control unit 111 controls the display of the advertisement to be placed on the advertisement display device 23 of the vehicle 2. Hereinafter, the advertisement posted on the vehicle 2 will be referred to as an "in-vehicle advertisement".
The registration unit 112 registers the user who uses the advertisement display system 100.
The charge refund unit 113 executes a process of charging or refunding to a user registered as a user. For example, the charge refund unit 113 communicates with the detection device 24 of the vehicle 2 via the network communication unit 14, and setstles the fare of the vehicle 2 using the IC card.

The terminal display control unit 114 controls information to be displayed on the user terminal 3 via a website, an application, or the like. For example, the terminal display control unit 114 displays an advertisement related to the same product or service as the advertisement displayed on the vehicle 2 on the user terminal 3. Hereinafter, the advertisement displayed on the user terminal 3 will be referred to as a "non-vehicle advertisement". The amount of information posted in non-vehicle advertisements is larger than the amount of information posted in in-vehicle advertisements.
The event processing unit 115 processes an event that has occurred in the user terminal 3 or the advertiser terminal 4. For example, the event processing unit 115 detects that the user has viewed the advertisement displayed on the user terminal 3 by the terminal display control unit 114 based on the notification from the user terminal 3.
The usage detection unit 116 detects that the user has used (boarded) the vehicle 2 based on the notification from the vehicle 2.

The incentive giving unit 117 determines the incentive to be given according to the user viewing the non-vehicle advertisement before getting on the vehicle 2 by using the user terminal 3. The incentive may be decided according to a predetermined decision rule from the advertiser, may be decided according to a predetermined decision rule by the transportation system, or may be decided according to the user's behavior history. ..
When using the decision rule set by the advertiser, for example, when purchasing a product or using a service corresponding to an in-vehicle advertisement or a non-in-vehicle advertisement of an advertisement placed by the advertiser, when purchasing the product or using the service. It may be to issue a discount coupon for discounting the price of the product, or to issue a coupon coupon that can be used when the next product is purchased or the service is used.
In addition, when using the decision rule set by transportation, for example, the amount to discount (or refund) the fare when boarding may be set, or the next ticket (or commuter pass) may be purchased. The amount to be discounted may be set at the time.

As a decision rule when it is decided according to the user's behavior history, after browsing the advertisement in advance, get in the vehicle and do not purchase the product or service corresponding to the browsed advertisement, or advertise in advance. The rule may be different depending on whether the user gets on the vehicle after browsing and purchases a product or service corresponding to the browsed advertisement.
In this way, what kind of incentive is given is determined. Here, the incentive to be given is not actually given only by the determination of the incentive to be given, but the decision is made when it is determined that the vehicle 2 has been boarded after the incentive to be given is decided. The incentive given is given.
Further, the incentive giving unit 117 gives an incentive to the user when the user uses the vehicle 2 after viewing the non-vehicle advertisement. The incentive is a discount on the fare of vehicle 2, or a discount on the product or service itself related to advertising or itself. Granting incentives includes refund processing, coupon granting, discount coupon granting, and the like. Refund processing is to return cash and give (return) electronic money. For example, if the incentive is refundable, the incentive granting unit 117 refunds to the user by the billing refund unit 113 according to the granted incentive.

The storage unit 12 stores various information. For example, the storage unit 12 includes a user DB (database) that stores information about the user and an advertisement DB (database) that stores information about the advertisement.
The advertisement selection unit 13 delivers which advertisement to which transportation (route) and at what timing (determined according to the time zone, the attribute of the user who boarded, etc.) based on the user DB and the advertisement DB stored in the storage unit 12. Decide if you want to. The advertisement selection unit 13 may aggregate the attributes of the users in the vehicle 2 and determine the advertisement to be delivered according to the aggregated result.
The network communication unit 14 communicates with the vehicle 2, the user terminal 3, and the advertiser terminal 4 via the network.

The vehicle 2 includes a transmission / reception device 21, a display control device 22, an advertisement display device 23, and a detection device 24.
The transmission / reception device 21 communicates with the central management device 1 via a network.
The display control device 22 controls the display of the advertisement display device 23 in response to an instruction from the central management device 1.
The advertisement display device 23 is a digital signage that displays an advertisement. The advertisement display device 23 is a display device such as a liquid crystal display or an organic EL (Electro-Luminescence) display.
The detection device 24 detects that the user has used the vehicle 2 (boarding and disembarking). Specifically, the detection device 24 holds an IC card for settling the fare of the vehicle 2 over the reader / writer at the entrance / exit when the user gets on the vehicle, and when the reader / writer reads the information on the IC card, the user Is determined to have boarded the vehicle 2. When the detection device 24 detects that the user has boarded the vehicle 2, the detection device 24 notifies the central management device 1 that the user has used the vehicle 2 via the transmission / reception device 21.

The user terminal 3 includes a transmission / reception unit 31, a display unit 32, an input unit 33, and a control unit 34.
The transmission / reception unit 31 communicates with the central management device 1 via the network.
The display unit 32 is a display device such as a liquid crystal display or an organic EL display.
The input unit 33 is a touch panel, various buttons, or the like installed on the display screen of the display unit 32, and receives an input operation. The display unit 32 and the input unit 33 may be configured by a touch panel.
The control unit 34 controls the user terminal 3 in an integrated manner. For example, the control unit 34 detects that the user has viewed the non-vehicle advertisement. For example, the control unit 34 determines that the user has viewed the advertisement when the advertisement screen displaying the non-vehicle advertisement is displayed on the display unit 32. When the control unit 34 detects that the user has viewed the advertisement, the control unit 34 notifies the central management device 1 that the user has viewed the advertisement via the transmission / reception unit 31.

The advertiser terminal 4 includes a transmission / reception unit 41, a display unit 42, an input unit 43, and a control unit 44.
The transmission / reception unit 41 communicates with the central management device 1 via the network.
The display unit 42 is a display device such as a liquid crystal display or an organic EL display. For example, the display unit 42 displays a preview of an in-vehicle advertisement or a non-in-vehicle advertisement. Thereby, the advertiser can confirm how the in-vehicle advertisement and the non-in-vehicle advertisement are displayed on the vehicle 2 and the user terminal 3.
The input unit 43 is a keyboard, a mouse, a touch panel installed on the display screen of the display unit 42, or the like, and accepts input operations. For example, the input unit 43 accepts an operation input for registering the advertisement data of the advertisement placed by the advertiser.
The control unit 44 controls the advertiser terminal 4 in an integrated manner.

FIG. 2 is a schematic diagram showing the data structure of the user DB stored in the storage unit 12 of the central management device 1 according to the present embodiment.
The user DB stores user information, boarding history, advertisement browsing history, granting incentives, and incentive usage status in association with each other.
User information includes user name, age, gender, attributes (students, working people), presence / absence of commuter pass (route of purchased commuter pass), IC card identification information, user ID that identifies each user, user name, etc. including.
The boarding history is a history of whether or not the user has boarded the vehicle 2 (boarding point, disembarking point, usage date and time, etc.).
The advertisement browsing history is a history of advertisements viewed by the user before getting on the vehicle 2.
The grant incentive indicates an incentive determined to be granted to the user.
The incentive usage status indicates whether or not the incentive determined to be given to the user has been used (refunded, ticketed, issued).

FIG. 3 is a schematic diagram showing the data structure of the advertisement DB stored in the central management device according to the present embodiment.
The advertisement DB stores the advertisement information, the transportation target for distribution, and the distribution history in association with each other.
The advertisement information includes the identification information of the advertisement, the advertisement data for displaying the in-vehicle advertisement on the advertisement display device 23 of the vehicle 2, and the advertisement data for displaying the non-in-vehicle advertisement on the user terminal 3. The advertisement data may be a still image or a moving image. Further, voice may be added to the advertisement data of the non-vehicle-mounted advertisement displayed on the user terminal 3.
The delivery target transportation is information that can identify the target transportation for delivering the advertisement and the route (route, course, etc.), and for example, operation identification information that can identify a combination of these can be used. For example, a route that passes near the store where the advertisement is placed may be selected. Alternatively, if the advertisement is for women, a route that passes near the girls' school may be selected.
The delivery history is a history showing when and by what route the advertisement was actually delivered.

FIG. 4A is a perspective view showing the appearance of the vehicle according to the present embodiment. FIG. 4B is a front view showing the appearance of the vehicle according to the present embodiment. FIG. 4C is a rear view showing the appearance of the vehicle according to the present embodiment. FIG. 4D is a right side view showing the appearance of the vehicle according to the present embodiment. FIG. 4E is a left side view showing the appearance of the vehicle according to the present embodiment.
In FIGS. 4A to 4E, in the present embodiment, a bus will be described as an example of the vehicle 2. On the right side of the vehicle 2, two advertisement display devices 23 are installed vertically side by side between the boarding door and the getting-off door and under the window, and between the front and the rear of the vehicle on the left side. One advertisement display device 23 is installed at substantially the center of the above and below the window. Hereinafter, for convenience of explanation, the advertisement display device 23 installed on the upper part of the right side surface of the vehicle 2 is the advertisement display device 23A, and the advertisement display device 23 installed on the lower part of the right side surface is the advertisement display device 23B, the left side surface. The advertisement display device 23 installed in the advertisement display device 23 is referred to as an advertisement display device 23C. Regarding matters common to the advertisement display devices 23A, 23B, 23C, the symbols A, B, and C may be omitted and simply referred to as "advertisement display device 23" or "each advertisement display device 23".

FIG. 5 is a schematic view showing an example of installing an advertisement display device inside a vehicle according to the present embodiment.
Image 51 shows the inside of the vehicle when the vehicle 2 is viewed from the rear to the front. As shown in the enlarged view 52 in front of the vehicle 2, among the partition plates installed between the driver's seat in front of the vehicle 2 and the passenger's seat (behind the driver's seat), the front from the rear side of the vehicle 2 The advertisement display device 23 is installed on the surface that can be seen when facing. Further, as shown in the enlarged view (reference numeral 53) of the upper part of the window on the side surface of the vehicle 2, two advertisement display devices 23 are installed so as to be arranged side by side on the upper part of the window. Hereinafter, for convenience of explanation, among the advertisement display devices 23 installed in the vehicle, the advertisement display device 23 installed on the partition plate is the advertisement display device 23a, and two advertisement displays installed on the upper part of the window on the side surface. Of the devices 23, the front side is referred to as an advertisement display device 23b, and the rear side is referred to as an advertisement display device 23c. Regarding matters common to the advertisement display devices 23a, 23b, 23c, the codes a, b, and c may be omitted and simply referred to as "advertisement display device 23" or "each advertisement display device 23".
The installation position of the advertisement display device 23 is not limited to that shown in this example, and may be any position such as a wall surface or the vicinity of a window that can be seen by passengers. Further, the advertisement posted on the vehicle 2 is not limited to the one displayed on the advertisement display device 23, and may be a paper poster P installed inside or outside the vehicle or one painted on the outside of the vehicle 2. ..

Subsequently, the operation of the advertisement display system 100 will be described.
FIG. 6 is a schematic diagram showing an operation when displaying an in-vehicle advertisement in the advertisement display system according to the present embodiment.
First, the advertiser posts an advertisement by inputting the advertisement information regarding the advertisement to be placed on the vehicle 2 into the advertiser terminal 4. The transmission / reception unit 41 of the advertiser terminal 4 transmits the advertisement information input by the advertiser to the central management device 1. The advertisement selection unit 13 of the central management device 1 writes and stores the advertisement information received from the advertiser terminal 4 in the advertisement DB of the storage unit 12. Subsequently, the advertisement display control unit 111 of the central management device 1 transmits the advertisement data of the in-vehicle advertisement to the vehicle 2. The transmission / reception device 21 of the vehicle 2 receives the advertisement data from the central management device 1 and outputs the received advertisement data to the display control device 22. The display control device 22 displays an in-vehicle advertisement on the advertisement display device 23 based on the input advertisement data.

FIG. 7 is a schematic diagram showing an operation when displaying a non-vehicle advertisement in the advertisement display system according to the present embodiment.
The user terminal 3 receives an input for designating the transportation system and the route to be boarded in response to the operation input from the user. The user terminal 3 transmits information representing the transportation system and the route input by the user to the central management device 1.
When the terminal display control unit 114 of the central management device 1 receives information representing the transportation system and the route from the user terminal 3, the terminal display control unit 114 reads out the advertisement data corresponding to the combination of the transportation system and the route from the advertisement DB. Then, the terminal display control unit 114 transmits the advertisement data of the non-vehicle advertisement to the user terminal 3. The advertisement data transmitted here is a non-vehicle advertisement. When the control unit 34 of the user terminal 3 receives the non-vehicle advertisement from the central management device 1, the control unit 34 displays the non-vehicle advertisement on the display unit 32 based on the advertisement data of the received non-vehicle advertisement. Non-vehicle advertisements can display more detailed information than in-vehicle advertisements. Further, since the user of the user terminal 3 can see the non-vehicle advertisement displayed on the display unit 32 even if he / she is not in the vehicle 2, he / she is not affected by the riding position in the vehicle 2 or the degree of congestion of the vehicle 2. You can see the advertisement in. As a result, the advertising effect can be further enhanced.
Subsequently, when the control unit 34 of the user terminal 3 detects that the non-vehicle advertisement displayed on the display unit 32 is touched by the user, the control unit 34 determines that the non-vehicle advertisement has been viewed, thereby viewing the non-vehicle advertisement. This is detected, and an advertisement viewing notification notifying that the user has viewed the non-vehicle advertisement is transmitted to the central management device 1 via the transmission / reception unit 31. The advertisement viewing notification includes the user ID, the identification information of the advertisement capable of identifying the touched non-vehicle advertisement, and the date and time when the user viewed the advertisement. When the event processing unit 115 of the central management device 1 receives the advertisement viewing notification from the user terminal 3, the event processing unit 115 updates the advertisement viewing history by writing it in the advertisement viewing history of the user DB stored in the storage unit 12 based on the advertisement viewing notification.
Since the history of viewing the non-vehicle advertisement is stored, the advertiser can grasp that the user actually viewed the advertisement as a result.
Further, when the history of browsing the non-vehicle advertisement is written, the incentive giving unit 117 determines the incentive to be given according to the determination rule based on this history, and the determined incentive is used as the giving incentive as the user DB of the storage unit 12. Write to. As a result, the incentive to be granted is registered.

FIG. 8 is an image diagram showing an example of a non-vehicle advertisement displayed by a user terminal according to the present embodiment.
First, the control unit 34 of the user terminal 3 displays the advertisement display screen 61 on the display unit 32 based on the advertisement data of the non-vehicle advertisement received from the central management device 1. On the advertisement display screen 61, the operating company "○○ traffic" of the vehicle 2 used by the user, the route name "△△ line", and the destination "◇◇ high school" are displayed. Further, on the advertisement display screen 61, advertisement display buttons corresponding to the advertisements "ABC", "DEF", and "GHI" to be placed in the vehicle of the vehicle 2 are displayed together with the placement position of the advertisement. In the illustrated example, the placement position of each advertisement is shown by making the balloon line of each advertisement display button correspond to the image diagram in the vehicle. The image diagram has the same layout as the actual vehicle 2. Further, on the advertisement display screen 61, a guide "click to display details" for displaying the corresponding advertisement is displayed by pressing each advertisement display button. When the advertisement display button is pressed (touched) on the advertisement display screen 61, the control unit 34 of the user terminal 3 detects that the user has viewed the advertisement based on the fact that the advertisement display button is pressed. When this detection is made, the user terminal 3 provides data indicating that it has been detected, the date and time of detection, the advertisement identification information that identifies the detected non-vehicle advertisement, and the browsing detection information including the user identification information. It is transmitted to the central management device 1.

When the advertisement display button is pressed on the advertisement display screen 61, the control unit 34 of the user terminal 3 displays the advertisement screen 62 for displaying the corresponding advertisement on the display unit 32. In the illustrated example, the advertisement screen 62 displayed when the advertisement display button 611 corresponding to the advertisement "ABC" is pressed is shown. On the advertisement screen 62, as an advertisement, the store name "ABC", the service outline "Cafe Dining ABC 11: 00-20: 00 (closed on Mondays) with P (10 units)", and a button to the menu for displaying the menu. , And a map etc. are displayed. Further, on the advertisement screen 62, the content of the incentive obtained when the vehicle 2 is boarded after viewing the advertisement "100 yen discount coupon is presented when the bus is boarded after viewing this advertisement" is displayed. ..

FIG. 9 is a schematic diagram showing an operation when an incentive is given in the advertisement display system according to the present embodiment.
When the user touches the reader / writer of the vehicle 2 when the user gets on the vehicle 2, the detection device 24 of the vehicle 2 detects that the user has used the vehicle 2 and notifies the user of the use. It is transmitted to the central management device 1. The usage notification includes the identification information of the IC card read by the reader / writer and the date and time of boarding. The usage notification may include vehicle identification information for identifying the vehicle 2 on which the vehicle is boarded, operation identification information for identifying the route on which the vehicle 2 is operating, and the like. The usage detection unit 116 of the central management device 1 updates the user DB by writing it as the boarding history of the user DB stored in the storage unit 12 based on the received usage notification. Here, the usage detection unit 116 identifies and identifies the user information stored in the usage history of the IC card that matches the identification information of the IC card included in the usage history among the user information stored in the user DB. It is stored as a boarding history in association with the user information. Subsequently, the incentive giving unit 117 of the central management device 1 determines whether or not the user has browsed the non-vehicle advertisement before getting on the vehicle 2 based on the ride history and the advertisement browsing history stored in the user DB. do. Here, the incentive giving unit 117 is an advertisement corresponding to the in-vehicle advertisement assigned to the vehicle boarded this time among the user information including the IC card identification information that matches the IC card identification information included in the usage notification. Determine if there is a browsing history. For what kind of in-vehicle advertisement and non-in-vehicle advertisement are associated with the boarded vehicle, refer to the advertisement information corresponding to the operation identification information of the vehicle 2 boarded this time in the advertisement DB of the storage unit 12. Can be specified with. When the specified advertisement information and the advertisement browsing history have a corresponding relationship, the incentive giving unit 117 can determine that there is an advertisement browsing history, and the specified advertisement information and the advertisement browsing history are combined. If there is no correspondence, it can be determined that there is no advertisement browsing history.

If the user has a history of viewing the non-vehicle advertisement before getting on the vehicle 2, the incentive giving unit 117 gives the user an incentive to be stored corresponding to the advertisement browsing history, and the incentive is given to the user. Notifies the user terminal 3 that has been granted. The control unit 34 of the user terminal 3 displays on the display unit 32 that the incentive has been given. The incentive given to the user is, for example, a discount on the fare. In this case, for example, a message such as "The fare has been discounted by 20 yen to 180 yen" is displayed on the display unit 32 of the user terminal 3.

An example of the refund method in the case where the incentive is given to the user to refund the fare of the vehicle 2 will be specifically described.
(1) Prepaid method: First, a refund method when the fare is settled when the user gets on the vehicle 2 will be described. When the fare of the vehicle 2 is a fixed amount, the charge refund unit 113 usually deducts the fare of, for example, 200 yen from the charge amount when the user touches the reader / writer when the user gets on the vehicle. However, if the user has a discount amount of 20 yen as an incentive, the charge refund unit 113 deducts the fare by 200 yen from the charge amount, but discounts the incentive amount of 20 yen. It is calculated as a reduced amount, and the reduced amount of 180 yen is deducted from the charge amount.
(2) Post-payment method: Next, a refund method when the fare is settled when the user gets off the vehicle 2 will be described. When the fare of vehicle 2 is added according to the distance (when the fare is determined according to the number of the numbered ticket), the user touches the IC card to the reader / writer when getting on the vehicle 2 and when getting off. Touch the IC card to the reader / writer. When the user touches the IC card to the reader / writer when the user gets off the vehicle 2, the charge refund unit 113 charges the fare (for example, 1000 yen) from the relationship between the stop touched at the time of boarding and the stop touched at the time of getting off. For example, if the bus fare section is 1000 yen and the user holds a discount amount of 20 yen as an incentive, the amount reduced by subtracting the incentive amount of 20 yen from 1000 yen is reduced. The reduced amount of 980 yen is deducted from the charge amount.
(3) When using a commuter pass: Next, a method of refunding when the user has purchased the commuter pass in advance will be described. The charge refund unit 113 lowers the price at the time of the next commuter pass purchase. For example, if the user has a discount amount of 100 yen as an incentive, the charge refund unit 113 discounts the incentive amount of 100 yen from the amount of the commuter pass (for example, 5000 yen) and regularly sets 4900 yen. The amount of the ticket. That is, in the case of this example, the user can purchase a commuter pass of 5,000 yen for 4,900 yen at the time of the next commuter pass purchase. Alternatively, the charge refund unit 113 may give points for incentives to the IC card.
By making the incentive a discount or discount on the fare of the vehicle 2, it becomes easier for the user to use the incentive given to the user. Therefore, it is possible to encourage the use of the vehicle 2 by using the incentive as an opportunity. can. As a result, the use of transportation is promoted, so that the opportunity to use transportation can be enhanced.

Further, the incentive granting unit 117 may set the expiration date of the incentive. This has the advantage that the vehicle 2 can be used without being unable to get on the vehicle 2 even if the advertisement is viewed.

FIG. 10 is a flowchart showing a procedure of advertisement display processing executed by the advertisement display system according to the present embodiment.
First, the registration unit 112 of the central management device 1 accepts user registration from the user (step S101). For example, the registration unit 112 displays a registration screen for inputting user information necessary for user registration on the user terminal 3 via a website or an application, and accepts input of user information. Then, the registration unit 112 performs user registration by writing the user information input on the registration screen into the user DB of the storage unit 12. Such a user registration process is performed in advance when the user uses the advertisement display system 100.

Subsequently, the terminal display control unit 114 of the central management device 1 displays a boarding vehicle selection screen for selecting the vehicle 2 on which the user rides on the user terminal 3 and accepts the selection input of the vehicle 2 from the user (step S102). The user selects the vehicle 2 to be used by the user on the boarding vehicle selection screen. Here, the selection of the vehicle 2 may be specified as long as it can be specified which vehicle 2 is to be used, and for example, a combination of transportation means and a route may be selected and input. The user terminal 3 transmits information (or a combination of transportation and routes) indicating the vehicle 2 selected and input by the user to the central management device 1.
The terminal display control unit 114 transmits the advertisement data of the non-vehicle-mounted advertisement to the user terminal 3 among the advertisement data corresponding to the information representing the vehicle 2 (or the combination of the transportation system and the route) transmitted from the user terminal 3. The user terminal 3 displays an advertisement display screen for displaying the non-vehicle advertisement transmitted from the central management device 1 on the display unit 32. When the user terminal 3 detects that the displayed non-vehicle advertisement has been viewed by the user, the user terminal 3 transmits that the non-vehicle advertisement has been viewed to the central management device 1. Here, the user terminal 3 indicates that the user has viewed the non-vehicle advertisement when the detail button for requesting the detailed information of the advertisement displayed in a part of the displayed non-vehicle advertisement is touched. It may be detected, or it may be detected that the user has viewed the non-vehicle advertisement when the "confirm" button displayed on a part of the displayed non-vehicle advertisement is touched. When the non-vehicle advertisement is video data, it may be detected that the user has viewed the non-vehicle advertisement when the video data is displayed from the beginning to the end.

When the event processing unit 115 of the central management device 1 receives the notification that the non-vehicle advertisement has been viewed from the user terminal 3, it determines that the non-vehicle advertisement has been viewed (step S103-YES), and the user DB of the user who has viewed it. Is written as an advertisement browsing history in (step S104). On the other hand, if the event processing unit 115 does not receive the notification that the non-vehicle advertisement has been viewed even after a certain period of time has passed from the time of selecting the boarding vehicle, the event processing unit 115 determines that the non-vehicle advertisement has not been viewed (step). S103-NO), the process proceeds to step S105.
Here, the above-mentioned processing for selecting a boarding vehicle is performed on, for example, the day before the day when the user gets on the vehicle 2. As a result, the user can browse the non-vehicle advertisement related to the vehicle-mounted advertisement displayed on the vehicle 2 to be boarded at home or the like before boarding. Therefore, it can be browsed in a situation where it is not affected by the degree of congestion in the vehicle 2. In addition, since the user terminal 3 is used to input the vehicle selection, it is possible to raise the user's awareness of getting on the vehicle 2.
In addition, in the process of selecting a boarding vehicle, when the user gets on a plurality of routes or when the vehicle 2 is used to make a round trip in a certain section, a plurality of non-vehicle advertisements can be selected. You can also browse in advance.

The event processing unit 115 of the central management device 1 determines whether or not the user has pre-viewed the non-vehicle advertisement based on the information stored in the storage unit 12 (step S105). The pre-viewing is to browse the non-vehicle advertisement corresponding to the vehicle-mounted advertisement posted on the advertisement display device 23 of the vehicle 2 to be used before the user uses the vehicle 2. If the user DB stores the advertisement browsing history indicating that the non-vehicle advertisement corresponding to the in-vehicle advertisement posted on the advertisement display device 23 of the vehicle 2 to be used is stored, the event processing unit 115 stores in advance. If it is determined that the advertisement has been browsed and the advertisement browsing history indicating that the non-vehicle advertisement corresponding to the in-vehicle advertisement posted on the advertisement display device 23 of the vehicle 2 to be used has been browsed is not stored, there is no prior browsing. Is determined.
Based on the determination result of the event processing unit 115, the usage detection unit 116 determines whether or not the user has boarded the vehicle 2 when the user has pre-viewed the non-vehicle advertisement (step S105; YES). Determination (step S106). For example, the usage detection unit 116 determines whether or not the usage notification transmitted in response to the touch of the IC card by the reader / writer mounted on the vehicle 2 has been received.
When the usage notification has not been received (step S106; NO), the incentive giving unit 117 determines that the user is not in the vehicle 2, and returns to the process of step S102. On the other hand, when the incentive giving unit 117 has received the usage notification and determines that the user is in the vehicle 2 (step S106; YES), the incentive giving unit 117 gives an incentive to the user (step S107). After that, the process ends.

On the other hand, when the user has not browsed in advance (step S105; NO), the usage detection unit 116 determines whether or not the user has boarded the vehicle 2 based on whether or not the usage notification has been received. (Step S108). If the user is not in the vehicle 2 (step S108; NO), the process returns to the process of step S102. On the other hand, the incentive giving unit 117 does not give an incentive (no discount) when the user gets on the vehicle 2 (step S108; YES) (step S109). After that, the process ends.

As described above, according to the present embodiment, the central management device 1 of the advertisement display system 100 is the same product as the advertisement (vehicle-mounted advertisement) displayed on the vehicle 2 on the user terminal 3 owned by the user who uses the vehicle 2. Alternatively, the user uses the terminal display control unit 114 for displaying an advertisement (non-vehicle advertisement) related to the service, the event processing unit 115 for detecting that the user has viewed the advertisement displayed by the terminal display control unit 114, and the vehicle 2. It includes a usage detection unit 116 that detects this, and an incentive granting unit 117 that gives an incentive to the user when the vehicle 2 is used after the user browses the advertisement. With such a configuration, the advertisement display system 100 provides an incentive when the user browses an advertisement related to the same product or service as the advertisement displayed on the vehicle 2 on the user terminal 3 and uses the vehicle 2 after the browsing. To the user.

As a result, the user can actively see the advertisement and can also use the transportation system. Even if the advertiser displays the advertisement according to the delivery timing and content, the conventional in-vehicle advertisement is not something that the user actively sees, but passively enters as "unnecessary information". However, according to the advertisement display system 100, it is possible to solve the fundamental problem that the user "does not see" the in-vehicle advertisement. Further, by displaying an advertisement for the same product or service as the advertisement displayed on the vehicle 2 on the user terminal 3, a situation is created in which the user can see the same advertisement as the in-vehicle advertisement in advance, and the advertisement is repeated when the user gets on the vehicle. You will be able to see the advertisement, so you can improve the effectiveness of the advertisement. Also, when boarding, if the inside of the car is crowded, the user is looking out of the car from the window, reading a book, operating a mobile terminal, etc., the advertisement inside the car may not be seen. According to the present embodiment, since the advertisement is viewed before getting on the vehicle 2, the user can slowly see the advertisement. Further, when the vehicle 2 is used after seeing the advertisement in advance and the same advertisement is seen in the vehicle, the memory can be fixed and the impression of seeing the advertisement can be enhanced.

Further, since the user can receive an incentive by using the vehicle 2 after viewing the advertisement, it is possible to link the viewing of the advertisement with the use of the vehicle 2. As a result, it is possible to improve the motivation of the user to actively browse the advertisement and to use the vehicle 2 before using the vehicle 2.

Since of such an effect, the advertiser has an advantage that it is easy for the user to see the advertisement for which the advertisement fee has been paid. If the inside of the vehicle 2 seems to be full, the advertisement inside the vehicle may not be seen, but before getting on the vehicle 2, the user terminal 3 advertises in advance (during the waiting time of the house or the vehicle 2) to the user. Since the user can see the advertisement, the user can see the advertisement regardless of the environment inside the car.

In addition, as a means of transportation for the vehicle 2 (vehicle operator), it is possible to obtain advertising revenue and also to increase the fare revenue because the vehicle 2 can be used for incentives. Further, when the incentive is a discount or a discount on the fare, the fare of the vehicle 2 is reduced in order to use the incentive, so that the user can be motivated to use the vehicle 2. For example, it is possible to go to the destination by bicycle, but if there is a discount on the fare, there is a merit that the user wants to use the vehicle 2.

Further, for the user, there is an advantage that the fare of the vehicle 2 can be reduced by seeing the advertisement. Further, if the fare of the vehicle 2 becomes cheaper, it becomes easier to decide to try, and if the fare can be cheaper than usual, the value of riding increases.

[Second Embodiment]
Next, a second embodiment of the present invention will be described. The advertisement display system 100 in the first embodiment provides a predetermined incentive to a user who has pre-viewed the non-vehicle advertisement before getting on the vehicle 2, but the advertisement display system 100 in the present embodiment does not. The difference is that in-vehicle advertisements are given different incentives from the first discount to the third discount depending on the viewing of advertisement details, the purchase of products related to advertisements, or the use of services. The advertisement details are advertisements containing more detailed information regarding non-vehicle-mounted advertisements. For example, the advertisement details may be a screen for purchasing a product or service related to the advertisement. As for the first to third discounts, the larger the number, the higher the discount rate, and the smaller the number, the lower the discount rate. That is, the first discount has the lowest discount rate, and the third discount has the highest discount rate.

The terminal display control unit 114 in the present embodiment displays the advertisement details, which are the details regarding the non-vehicle-mounted advertisement viewed by the user, on the user terminal 3.
The event processing unit 115 detects that the user has browsed the advertisement or the advertisement details displayed by the terminal display control unit 114. In addition, the event processing unit 115 detects whether or not a product is purchased or a service is used for non-vehicle advertising. For example, the event processing unit 115 detects that the product was purchased or the service was used when the user terminal 3 purchased the product or used the service related to the non-vehicle advertisement.
The incentive giving unit 117 gives the user different incentives depending on whether or not the advertisement details are viewed and whether or not the product is purchased or the service is used. For example, the incentive giving unit 117 gives the user a larger incentive (for example, a higher discount rate) when the advertisement details are viewed than when the advertisement details are not viewed. In addition, the incentive giving unit 117 gives the user a larger incentive (for example, a higher discount rate) when the product is purchased or the service is used for the advertisement, as compared with the case where the product is not purchased or the service is not used. .. Further, the incentive giving unit 117 may give different incentives to the user depending on the viewing status of the advertisement, such as the viewing (viewing) time of the advertisement and the number of viewings.
Since the other configurations of the advertisement display system 100 in the present embodiment are the same as those in the first embodiment, the description thereof will be omitted.

FIG. 11 is a flowchart showing a procedure of advertisement display processing executed by the advertisement display system according to the present embodiment.
Since the processing from step S201 to step S204 is the same as the processing from step S101 to step S104 in the first embodiment, the description thereof will be omitted.

When the user has pre-viewed the non-vehicle advertisement (step S205; YES), the event processing unit 115 determines whether or not the user has pre-viewed the advertisement details of the non-vehicle advertisement (step S206). .. For example, the event processing unit 115 detects viewing of the advertisement details when the detail button for displaying the advertisement details is pressed on the advertisement screen. When the user has previously browsed the advertisement details (step S206; YES), the usage detection unit 116 determines whether or not the user has boarded the vehicle 2 (step S207). The determination of whether or not the vehicle is on the vehicle 2 may be the same as the determination method described with reference to FIG. If the user is not in the vehicle 2 (step S207; NO), the process returns to the process of step S202. On the other hand, when the user gets on the vehicle 2 (step S207; YES), the event processing unit 115 determines whether or not the user has purchased a product or used a service related to the non-vehicle advertisement (step S208). ..
Whether or not the service has been used is determined, for example, by the user who browses the non-vehicle advertisement between the time when the non-vehicle advertisement is viewed and the time when the vehicle 2 is boarded. It may be determined whether or not the goods or services indicated by are used. Whether or not this product or service has been used may be determined based on the sales performance data transmitted from the advertiser terminal 4 of the advertiser of this non-vehicle advertisement. For example, when the user pays with electronic money at a store managed by the advertiser of the advertiser terminal 4 using the same IC card as the IC card touched by the reader / writer when getting on the vehicle 2, the payment is made. The advertiser terminal 4 may transmit the data (purchased product name, purchase date and time, payment amount, IC card identification information) from the sales record data to the central management device 1. As a result, the central management device 1 uses the user ID of the user who viewed the non-vehicle advertisement and the viewed non-vehicle advertisement based on the identification information of the IC card based on the sales record data received from the advertiser terminal 4. Based on the corresponding product name and the date and time of sale, the non-vehicle advertisement is indicated by the user who has viewed the non-vehicle advertisement between the time when the non-vehicle advertisement is viewed and the time when the vehicle 2 is boarded. It may be determined whether or not the goods or services have been used.
When the user purchases a product or uses a service (step S208; YES), the incentive giving unit 117 gives the user an incentive for the third discount (step S209). After that, the process ends. On the other hand, when the user does not purchase the product or use the service (step S208; NO), the incentive giving unit 117 gives the user an incentive for the second discount (step S210). After that, the process ends.

On the other hand, when the user has not viewed the advertisement details in advance (step S206; NO), the usage detection unit 116 determines whether or not the user has boarded the vehicle 2 (step S211). If the user is not in the vehicle 2 (step S211; NO), the process returns to the process of step S202. On the other hand, when the user gets on the vehicle 2 (step S211; YES), the event processing unit 115 determines whether or not the user has purchased a product or used a service related to the non-vehicle advertisement (step S212). .. When the user purchases a product or uses a service (step S212; YES), the incentive giving unit 117 gives the user an incentive for the third discount (step S213). After that, the process ends. On the other hand, when the user does not purchase the product or use the service (step S212; NO), the incentive giving unit 117 gives the user an incentive for the first discount (step S214). After that, the process ends.

On the other hand, the usage detection unit 116 determines whether or not the user has boarded the vehicle 2 when the user has not previously browsed the non-vehicle advertisement (step S205; NO) (step S215). If the user is not in the vehicle 2 (step S215; NO), the process returns to the process of step S202. On the other hand, when the user gets on the vehicle 2 (step S215; YES), the event processing unit 115 determines whether or not the user has purchased a product or used a service related to the non-vehicle advertisement (step S216). .. When the user purchases a product or uses a service (step S216; YES), the incentive giving unit 117 gives the user an incentive for the third discount (step S217). After that, the process ends. On the other hand, when the user does not purchase the product or use the service (step S216; NO), the incentive giving unit 117 does not give the incentive to the user (no discount) (step S218). After that, the process ends.
In this embodiment, the third discount has the highest degree of discount, and the second discount, the first discount, and no discount have the lowest degree of discount.

As described above, according to the present embodiment, the terminal display control unit 114 displays the advertisement details, which are the details regarding the advertisement viewed by the user, on the user terminal 3, and the event processing unit 115 is displayed by the terminal display control unit 114. The incentive giving unit 117 detects that the user has browsed the advertisement details, and gives a different incentive to the user depending on whether or not the advertisement details are browsed. Further, the event processing unit 115 detects whether or not the product is purchased or the service is used for the advertisement displayed by the terminal display control unit 114, and the incentive giving unit 117 differs depending on whether or not the product is purchased or the service is used. Give users incentives. With such a configuration, the advertisement display system 100 gives the user different incentives depending on the viewing status of the advertisement details, the purchase of products related to the advertisement, or the use of the service. As a result, it is possible to obtain an incentive according to the situation of viewing the advertisement before the user gets on the vehicle, as compared with the conventional passive advertisement only given, so that the advertisement can be actively utilized, and further. Advertising effectiveness can be enhanced.

[Third Embodiment]
Next, a third embodiment of the present invention will be described. The advertisement display system 100 in the present embodiment has a function in which the user can participate in the advertisement creation in addition to the function in the second embodiment. For example, an in-vehicle advertisement is composed of a main advertisement in which an advertiser determines the display content and puts it out, and a lead advertisement in which a user can also be involved in the display content. A lead advertisement is an advertisement created based on a message posted by a user for an advertisement placed by an advertiser. Lead ads play a role in guiding and emphasizing the viewing of the main ad. The user uses the user terminal 3 as a message with an impression of using the product or service introduced in the advertisement viewed, an impression that the user has not used it yet but wants to use it, or a catch phrase representing the product or service. You can post. For example, the user can post a message recommending a product such as "I want to use it because it has a good design" or "I bought it last month but it is light and easy to use", as well as other messages. The advertiser sees the message posted by the user on the advertiser terminal 4, selects the one to be placed in the lead advertisement, and inputs the operation. Then, when the main advertisement is displayed on the advertisement display device 23 of the vehicle 2, the lead advertisement on which the message from the user is posted is also displayed.

The advertisement display device 23 of the vehicle 2 in the present embodiment displays a main advertisement set by the advertiser and a lead advertisement whose display contents can be rewritten for the same product or service.
The event processing unit 115 of the central management device 1 accepts the input of a message from the user to be placed on the lead advertisement. Further, the event processing unit 115 detects whether or not the message input by the user is determined by the advertiser to be adopted as the lead advertisement.
In addition to having the functions in the first and second embodiments, the incentive giving unit 117 gives the user different incentives depending on whether or not a message is input and whether or not the input message is adopted in the lead advertisement. .. For example, the incentive giving unit 117 gives a large incentive (for example, a high discount rate) to the user when there is an input of a message to be placed in the lead advertisement, as compared with the case where there is no input of the message. Further, the incentive giving unit 117 gives the user a large incentive (for example, a high discount rate) when the input message is adopted in the lead advertisement, as compared with the case where the input message is not adopted.
When the message is adopted for the lead advertisement, the advertisement display control unit 111 updates the display content of the lead advertisement displayed on the advertisement display device 23 of the vehicle 2 based on the input message.
Since the other configurations of the advertisement display system 100 in the present embodiment are the same as those in the second embodiment, the description thereof will be omitted.

FIG. 12 is a schematic diagram showing the data structure of the user DB stored in the central management device according to the present embodiment.
The user DB in the present embodiment stores the message adoption status in addition to each item of the user DB in the first embodiment.
The message adoption status indicates whether or not the advertiser has adopted the message posted by the user. Here, the message adoption status includes information for identifying whether or not the message has been adopted, but may include information indicating the date and time when it is decided to adopt the message.

FIG. 13 is a schematic diagram showing the data structure of the advertisement DB stored in the central management device according to the present embodiment.
The advertisement DB in the present embodiment stores posted messages and lead advertisement information in addition to each item of the advertisement DB in the first embodiment.
The posted message stores the message posted by the user for the main advertisement together with the information on whether or not the message is adopted as the lead advertisement.
The lead advertisement information stores the advertisement data of the lead advertisement in association with which main advertisement is supported, the user who posted the message adopted in the lead advertisement, and the posting date and time of the message adopted in the lead advertisement.

FIG. 14 is an image diagram showing an example of an in-vehicle advertisement displayed on the outside of the vehicle according to the present embodiment.
In the example shown in this figure, the advertisement display device 23A installed outside the vehicle 2 displays the main advertisement MA1 for which the advertiser sets the display content. In addition, the user name "**" of the user who posted the message "I ate two cakes because the sweetness is modest" posted by the user on the advertisement display device 23B installed at the bottom of the advertisement display device 23A. The lead advertisement LA1 including "* san" is displayed. Further, the advertisement display device 23C displays the main lead composite advertisement CA1 in which the message posted by the user and the posted user name are added to the main advertisement. The main lead compound advertisement displays the main advertisement and the lead advertisement on the same advertisement display device 23.

FIG. 15 is an image diagram showing an example of an in-vehicle advertisement displayed inside the vehicle according to the present embodiment.
In the example shown in this figure, the advertisement display device 23a installed inside the vehicle 2 displays the main / lead compound advertisement CA2. Further, the advertisement display device 23b displays the main advertisement MA2. Further, the advertisement display device 23c displays the lead advertisement LA2.

As in the above example, the advertisement display control unit 111 may display the main advertisement and the lead advertisement on different advertisement display devices 23, or display the main advertisement and the lead advertisement on the same advertisement display device 23. You may.
In the above example, the main advertisement and the lead advertisement are displayed on one display screen at the same timing, but the advertisement display control unit 111 may display the main advertisement and the lead advertisement at different timings. .. For example, the advertisement display control unit 111 may alternately display the main advertisement and the lead advertisement in one advertisement display device 23.

FIG. 16 is an image diagram showing an example of a non-vehicle advertisement displayed by a user terminal according to the present embodiment.
Since the advertisement display screen 71 is the same as the advertisement display screen 61 in the first embodiment, the description thereof will be omitted.
When the advertisement display button corresponding to the advertisement "ABC" is pressed by the user on the advertisement display screen 71, the user terminal 3 displays the advertisement screen 72 for displaying the advertisement "ABC". On the advertisement screen 72, in addition to the display content of the advertisement screen 62 in the first embodiment, a message posting button 721 for transitioning to the message posting screen 73 is arranged.

When the message posting button 721 is pressed on the advertisement screen 72, the user terminal 3 displays a message posting screen 73 for posting a message for the advertisement "ABC". On the message posting screen 73, "Would you like to participate in the advertisement?" That encourages you to participate in the advertisement creation, a sample of the lead advertisement, and "Messages and impressions to the store" that encourage you to enter the message are described. Please, the message input field 731, the content of the incentive obtained when the message is adopted for the lead advertisement "Half price for posting the lead advertisement!", And the posting content confirmation button for confirming the content of the message to be posted. It is displayed. The user can enter a message for the product or service related to the advertisement in the input field 731.

The terminal display control unit 114 may post a message on the message posting screen 73, but may allow the user to input that he / she does not want the posted message to be adopted as a lead advertisement. For example, on the message input screen, an input field for inputting whether or not to be adopted as a lead advertisement is provided, and a posted message is entered by inputting that the user does not want to be adopted as a lead advertisement in this input field. Is excluded from adoption in lead ads. Alternatively, the registration unit 112 may allow the user to set in advance whether or not to adopt the message to be posted in the lead advertisement (whether or not it can be adopted in the lead advertisement) at the time of user registration.

Subsequently, the operation of the advertisement display system 100 after the user inputs a message on the message posting screen 73 will be described.
FIG. 17 is a schematic diagram showing an operation when posting a message in the advertisement display system according to the present embodiment.
The control unit 34 of the user terminal 3 transmits message information including the message input on the message posting screen 73 to the central management device 1 via the transmission / reception unit 31. The message information includes the input message, the identification information of the target advertisement, the user ID, and whether or not the advertisement can be adopted as the lead advertisement. The event processing unit 115 of the central management device 1 rewrites and updates the message adoption status of the user DB and the posted message of the advertisement DB stored in the storage unit 12 based on the message information received from the user terminal 3. Then, the event processing unit 115 of the central management device 1 transmits the message information to the advertiser terminal 4 via the network communication unit 14. The control unit 44 of the advertiser terminal 4 executes a process for the advertiser to browse the message information received from the central management device 1 and adopt it for the lead advertisement. For example, the control unit 44 may list the received messages as adoption candidates, and the input unit 43 may accept the selection input of the message to be adopted. At this time, the control unit 44 excludes the message that cannot be adopted for the lead advertisement from the adoption candidates in advance. Further, the control unit 44 has a filter function and can exclude messages including inappropriate words from the adoption candidates in advance.
The user posts such a message before boarding the vehicle 2.

FIG. 18 is a schematic diagram showing an operation when updating a lead advertisement in the advertisement display system according to the present embodiment.
When the control unit 44 of the advertiser terminal 4 receives the selection input of the message to be adopted for the lead advertisement from the advertiser, the lead advertisement information is generated based on the selected message, and the generated lead advertisement information is used as the central management device 1. Send to. The event processing unit 115 of the central management device 1 writes and stores the lead advertisement information received from the advertiser terminal 4 in the advertisement DB stored in the storage unit 12. At this time, the advertisement selection unit 13 of the central management device 1 may combine the main advertisement and the lead advertisement to generate one main / lead composite advertisement. Then, the advertisement display control unit 111 of the central management device 1 transmits the advertisement data to the vehicle 2 and updates the lead advertisement displayed on the advertisement display device 23 of the vehicle 2. Further, the incentive giving unit 117 of the central management device 1 determines the incentive to be given to the user whose message is adopted in the lead advertisement, and notifies the user terminal 3 that the incentive is decided. The control unit 34 of the user terminal 3 displays on the display unit 32 the content of the determined incentive and the fact that it has been adopted as the lead advertisement.

FIG. 19 is a flowchart showing a procedure of advertisement display processing executed by the advertisement display system according to the present embodiment.
From the first discount to the fifth discount, the larger the number, the higher the discount rate, and the smaller the number, the lower the discount rate.
Since the processing from step S301 to step S306 is the same as the processing from step S201 to step S204 in the second embodiment, the description thereof will be omitted.

When the user has previously browsed the advertisement details (step S306; YES), the event processing unit 115 determines whether or not the user has posted a message to be posted in the lead advertisement (step S307). When the event processing unit 115 receives the message information from the user terminal 3, it determines that the message has been posted. When the message is posted (step S307; YES), the event processing unit 115 determines whether or not the posted message has been adopted by the advertiser for the lead advertisement (step S308). The event processing unit 115 determines that the message has been adopted when the lead advertisement information updated based on the posted message is received from the advertiser terminal 4. When the posted message is adopted (step S308; YES), the advertisement display control unit 111 transmits the advertisement data received from the advertiser terminal 4 to the vehicle 2 and displays it on the advertisement display device 23 of the vehicle 2. Update the lead advertisement (step S309). The updated lead ad will include the adopted message.

Subsequently, the event processing unit 115 determines whether or not the user has boarded the vehicle 2 (step S310). When the event processing unit 115 detects that the user has boarded the vehicle 2 (step S310; YES), the event processing unit 115 determines whether or not the user has purchased a product or used a service related to non-vehicle advertising (step S310; YES). S311). When the user purchases a product or uses a service (step S311; YES), the incentive giving unit 117 gives the user an incentive for the fifth discount (step S312). After that, the process ends. On the other hand, when the user does not purchase the product or use the service (step S3119; NO), the incentive giving unit 117 gives the user an incentive for the fourth discount (step S313). After that, the process ends. Further, when the user is not in the vehicle 2 (step S310; NO), the incentive giving unit 117 gives the user an incentive for the third discount (step S314). After that, the process ends.

On the other hand, when the posted message is not adopted (step S308; NO), the incentive giving unit 117 gives the user an incentive for the second discount (step S315). After that, the process ends.

Further, in the usage detection unit 116, when the user has not viewed the advertisement details in advance (step S306; NO) and when the message has not been posted (step S307; NO), the user gets on the vehicle 2. It is determined whether or not it was present (step S316). If the user is not in the vehicle 2 (step S316; NO), the process returns to the process of step S302.
On the other hand, when the user gets on the vehicle 2 (step S316; YES), the event processing unit 115 determines whether or not the user has purchased a product or used a service related to the non-vehicle advertisement (step S317). .. When the user purchases a product or uses a service (step S317; YES), the incentive giving unit 117 gives the user an incentive for the fifth discount (step S318). After that, the process ends. On the other hand, when the user does not purchase the product or use the service (step S317; NO), the incentive giving unit 117 gives the user an incentive for the first discount (step S319). After that, the process ends.

On the other hand, the usage detection unit 116 determines whether or not the user has boarded the vehicle 2 when the user has not previously browsed the non-vehicle advertisement (step S305; NO) (step S320). If the user is not in the vehicle 2 (step S320; NO), the process returns to the process of step S302. On the other hand, when the user gets on the vehicle 2 (step S320; YES), the event processing unit 115 determines whether or not the user has purchased a product or used a service related to the non-vehicle advertisement (step S312). .. When the user purchases a product or uses a service (step S321; YES), the incentive giving unit 117 gives the user an incentive for the fifth discount (step S322). After that, the process ends. On the other hand, when the user does not purchase the product or use the service (step S321; NO), the incentive giving unit 117 does not give the incentive to the user (no discount) (step S323). After that, the process ends.

As described above, according to the present embodiment, the vehicle 2 includes an advertisement display device 23 that displays a main advertisement set by the advertiser and a lead advertisement whose display content can be rewritten for the same product or service. The event processing unit 115 accepts the input of a message from the user to be placed on the lead advertisement, and the incentive giving unit 117 gives the user different incentives depending on whether or not the message is input. Further, the event processing unit 115 detects whether or not the message input by the user has been adopted in the lead advertisement, and the incentive giving unit 117 has different incentives depending on whether or not the input message has been adopted in the lead advertisement. To the user. Further, the central management device 1 includes an advertisement display control unit 111 that updates the lead advertisement to be displayed on the advertisement display device 23 based on the input message when the message input by the user is adopted for the lead advertisement. .. With such a configuration, the user can get an incentive by inputting a message to be placed on the lead advertisement.

As a result, the user can view the advertisement when inputting the message to be placed on the lead advertisement, and then the user can get on the transportation system to use the incentive given. In addition, users become more active in advertising and are more likely to be interested in advertising products and services. In addition to the content of the advertisement provided by the advertiser, a message from the user is added as a lead advertisement, so that the advertisement can be easily seen. For example, by posting a lead ad, you can see the ad in the car to check whether the message you posted is adopted as the lead ad in the car, and you can see the ad more actively. You can do it already. Then, not only the user who adopted the message but also other passengers pay attention to the lead advertisement, and as a result, the passenger's eyes are easily noticed in the main advertisement. In addition, since the user can participate in a part of the in-vehicle advertisement and the degree of incentive is linked with the degree of participation, the interest in the advertisement can be further increased. In addition, the degree of incentive is not determined only by the relationship between the advertiser and the user, but by linking the degree of incentive with the presence or absence of boarding, the user is motivated to board the vehicle 2, so that the number of passengers increases. It will be a merit of transportation and can also enhance the advertising effect. In addition, since the advertiser can input a message for the advertisement, it becomes easier to understand how much the advertisement is actually viewed.

[Fourth Embodiment]
Next, a fourth embodiment of the present invention will be described. In the advertisement display system 100 in the third embodiment, a uniform incentive is given to the user when the message posted by the user is not adopted by the advertiser, but in the advertisement display system 100 in the present embodiment, the advertisement display system 100 gives the user a uniform incentive. Even if the message posted by the user is not adopted by the advertiser, the difference is that different incentives are given to the user depending on the ride on the vehicle 2 and the purchase of the product or the use of the service.
Since the configuration of the advertisement display system 100 in the present embodiment is the same as that in the third embodiment, the description thereof will be omitted.

FIG. 20 is a flowchart showing a procedure of advertisement display processing executed by the advertisement display system according to the present embodiment.
From the first discount to the seventh discount, the larger the number, the higher the discount rate, and the smaller the number, the lower the discount rate.
Since the processing of steps S401 to S405 is the same as the processing of steps S301 to S303 in the third embodiment, the description thereof will be omitted.

When the user has previously browsed the non-vehicle advertisement (step S405; YES), the event processing unit 115 determines whether or not the user has posted a message to be posted on the lead advertisement (step S404). When the message is posted (step S406; YES), the event processing unit 115 determines whether or not the posted message has been adopted by the advertiser for the lead advertisement (step S407). When the posted message is adopted (step S407; YES), the advertisement display control unit 111 transmits the advertisement data received from the advertiser terminal 4 to the vehicle 2 and displays it on the advertisement display device 23 of the vehicle 2. Update the lead advertisement (step S408). The updated lead ad will include the adopted message.

Subsequently, the event processing unit 115 determines whether or not the user has boarded the vehicle 2 (step S409). When the user gets on the vehicle 2 (step S409; YES), the event processing unit 115 determines whether or not the user has purchased a product or used a service related to the non-vehicle advertisement (step S410). When the user purchases a product or uses a service (step S410; YES), the incentive giving unit 117 gives the user an incentive for the seventh discount (step S411). After that, the process ends. On the other hand, when the user does not purchase the product or use the service (step S410; NO), the incentive giving unit 117 gives the user an incentive for the fourth discount (step S412). After that, the process ends. Further, when the user is not in the vehicle 2 (step S409; NO), the incentive giving unit 117 gives the user an incentive for the fifth discount (step S413). After that, the process ends.

On the other hand, when the posted message is not adopted (step S407; NO), the event processing unit 115 determines whether or not the user has boarded the vehicle 2 (step S414). When the user gets on the vehicle 2 (step S414; YES), the event processing unit 115 determines whether or not the user has purchased a product or used a service related to the non-vehicle advertisement (step S415). When the user purchases a product or uses a service (step S415; YES), the incentive giving unit 117 gives the user an incentive for the sixth discount (step S416). After that, the process ends. On the other hand, when the user does not purchase the product or use the service (step S415; NO), the incentive giving unit 117 gives the user an incentive for the second discount (step S417). After that, the process ends. Further, when the user is not in the vehicle 2 (step S414; NO), the incentive giving unit 117 gives the user an incentive for the first discount (step S418). After that, the process ends.

Further, when the message is not posted (step S406; NO), the usage detection unit 116 determines whether or not the user has boarded the vehicle 2 (step S419). If the user is not in the vehicle 2 (step S419; NO), the process returns to the process of step S402. On the other hand, when the user gets on the vehicle 2 (step S419; YES), the event processing unit 115 determines whether or not the user has purchased a product or used a service related to the non-vehicle advertisement (step S420). .. When the user purchases a product or uses a service (step S420; YES), the incentive giving unit 117 gives the user an incentive for the fourth discount (step S421). After that, the process ends. On the other hand, when the user does not purchase the product or use the service (step S420; NO), the incentive giving unit 117 does not give the incentive to the user (no discount) (step S422). After that, the process ends.

On the other hand, the usage detection unit 116 determines whether or not the user has boarded the vehicle 2 when the user has not previously browsed the non-vehicle advertisement (step S405; NO) (step S423). If the user is not in the vehicle 2 (step S423; NO), the process returns to the process of step S402. On the other hand, when the user gets on the vehicle 2 (step S423; YES), the event processing unit 115 determines whether or not the user has purchased a product or used a service related to the non-vehicle advertisement (step S424). .. When the user purchases a product or uses a service (step S424; YES), the incentive giving unit 117 gives the user an incentive for the third discount (step S425). After that, the process ends. On the other hand, when the user does not purchase the product or use the service (step S424; NO), the incentive giving unit 117 does not give the incentive to the user (no discount) (step S426). After that, the process ends.

As described above, according to the present embodiment, the central management device 1 of the advertisement display system 100 displays the main advertisement set by the advertiser and the lead advertisement whose display contents can be rewritten for the same product or service. A terminal display control unit 114 for displaying an advertisement related to the same product or service on a user terminal 3 owned by a user using a vehicle, and a message input for the advertisement displayed by the terminal display control unit 114 are received from the user and input from the user. The event processing unit 115 that detects whether or not the advertiser has adopted the message as the lead advertisement, the advertisement display control unit 111 that updates the display content of the lead advertisement based on the message adopted by the advertiser, and the message. Incentive granting unit 117 that gives different incentives to users who have entered And. With such a configuration, the user can get an incentive by inputting a message to be displayed in the lead advertisement.

As a result, the user can view the advertisement when inputting the message to be placed on the lead advertisement, and then the user can get on the transportation system to use the incentive given. In addition, users become more active in advertising and are more likely to be interested in advertising products and services. In addition to the content of the advertisement provided by the advertiser, a message from the user is added as a lead advertisement, so that the advertisement can be easily seen. For example, by posting a lead ad, you can see the ad in the car to check whether the message you posted is adopted as the lead ad in the car, and you can see the ad more actively. You can do it already. Then, not only the user who adopted the message but also other passengers pay attention to the lead advertisement, and as a result, the passenger's eyes are easily noticed in the main advertisement. In addition, since the user can participate in a part of the in-vehicle advertisement and the degree of incentive is linked with the degree of participation, the interest in the advertisement can be further increased. In addition, the degree of incentive is not determined only by the relationship between the advertiser and the user, but by linking the degree of incentive with the presence or absence of boarding, the user is motivated to board the vehicle 2, so that the number of passengers increases. It will be a merit of transportation and can also enhance the advertising effect. In addition, since the advertiser can input a message for the advertisement, it becomes easier to understand how much the advertisement is actually viewed.

The advertisement display system 100 in the above-described embodiment may be realized by a computer in whole or in part. In that case, a program for realizing this function may be recorded on a computer-readable recording medium, and the program recorded on the recording medium may be read by a computer system and executed. The term "computer system" as used herein includes hardware such as an OS and peripheral devices. Further, the "computer-readable recording medium" refers to a portable medium such as a flexible disk, a magneto-optical disk, a ROM, or a CD-ROM, and a storage device such as a hard disk built in a computer system. Further, a "computer-readable recording medium" is a communication line for transmitting a program via a network such as the Internet or a communication line such as a telephone line, and dynamically holds the program for a short period of time. It may also include a program that holds a program for a certain period of time, such as a volatile memory inside a computer system that is a server or a client in that case. Further, the above program may be for realizing a part of the above-mentioned functions, and may be further realized for realizing the above-mentioned functions in combination with a program already recorded in the computer system. It may be realized by using a programmable logic device such as FPGA.

Although the embodiments of the present invention have been described in detail with reference to the drawings, the specific configuration is not limited to this embodiment, and includes designs and the like within a range that does not deviate from the gist of the present invention.

For example, in the above-described embodiment, a bus has been described as an example of a vehicle, but the transportation is not limited to this, and the transportation may be a vehicle that can be used by a plurality of people and can be moved, for example, a bus. Not only trains, bullet trains, taxis, planes, ships, etc. may be used.

1 ... Central management device, 11 ... Processing unit, 111 ... Advertisement display control unit, 112 ... Registration unit, 113 ... Billing refund unit, 114 ... Terminal display control unit, 115.・ ・ Event processing unit, 116 ・ ・ ・ Usage detection unit, 117 ・ ・ ・ Incentive giving unit, 12 ・ ・ ・ Storage unit, 13 ・ ・ ・ Advertisement selection unit, 14 ・ ・ ・ Network communication unit, 2 ・ ・ ・ Vehicle , 21 ... Transmission / reception device, 22 ... Display control device, 23 ... Advertisement display device, 24 ... Detection device, 3 ... User terminal, 31 ... Transmission / reception unit, 32 ... Display Unit, 33 ... Input unit, 34 ... Control unit, 4 ... Advertiser terminal, 41 ... Transmission / reception unit, 42 ... Display unit, 43 ... Input unit, 44 ... Control Department, 100 ... Advertisement display system

Claims (9)

A terminal display control unit that causes a user terminal used by a user who uses a vehicle to display an advertisement related to the same product or service as the advertisement displayed on the vehicle.
An event processing unit that detects that the user has viewed the advertisement displayed by the terminal display control unit, and an event processing unit.
A usage detection unit that detects that the vehicle has been used by the user,
An incentive giving unit that gives an incentive to the user when the user uses the vehicle after viewing the advertisement.
Advertising display system. The terminal display control unit displays advertisement details, which are details related to the advertisement viewed by the user, on the user terminal.
The event processing unit detects that the user has viewed the advertisement details displayed by the terminal display control unit.
The advertisement display system according to claim 1, wherein the incentive giving unit gives different incentives to the user depending on whether or not the advertisement details are viewed. The event processing unit detects whether or not the terminal display control unit has purchased a product or used a service related to the advertisement displayed by the terminal display control unit.
The advertisement display system according to claim 1 or 2, wherein the incentive giving unit gives different incentives to the user depending on whether or not the product is purchased or the service is used. The vehicle displays a main advertisement set by the advertiser and a lead advertisement whose display content can be rewritten for the same product or service.
The event processing unit receives input of a message from the user to be placed on the lead advertisement, and receives the input of the message.
The advertisement display system according to any one of claims 1 to 3, wherein the incentive giving unit gives different incentives to the user depending on whether or not the message is input. The event processing unit detects whether or not the message input from the user has been adopted for the lead advertisement, and the event processing unit detects whether or not the message has been adopted by the lead advertisement.
The advertisement display system according to claim 4, wherein the incentive giving unit gives different incentives to the user depending on whether or not the input message is adopted in the lead advertisement. The vehicle comprises an advertisement display device that displays the main advertisement and the lead advertisement.
When the message is adopted for the lead advertisement, an advertisement display control unit that updates the display content of the lead advertisement displayed on the advertisement display device based on the message, and
The advertisement display system according to claim 5. The advertisement display system according to any one of claims 1 to 6, wherein the incentive is a discount on the fare of the vehicle, or the product or service itself related to the advertisement or the discount thereof. The registration unit that registers the user and
A billing refund section that refunds billing to the registered user,
Equipped with
The advertisement display system according to any one of claims 1 to 7, wherein the incentive giving unit refunds to the user by the billing refund unit according to the given incentive. The terminal display control unit causes the user terminal used by the user who uses the vehicle to display an advertisement related to the same product or service as the advertisement displayed on the vehicle.
The event processing unit detects that the user has viewed the advertisement displayed by the display control unit, and the event processing unit detects that the user has viewed the advertisement.
The usage detection unit detects that the vehicle has been used by the user,
An advertisement display method in which an incentive giving unit gives an incentive to the user when the user uses the vehicle after viewing the advertisement.

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