JP2021149236A - Information processing apparatus, information processing method, and program - Google Patents

Abstract

To provide an information processing apparatus configured to activate electronic commerce more effectively, an information processing method, and a program.SOLUTION: An information processing apparatus includes: an execution result acquisition unit which acquires an execution result of a predetermined target action of a user in an e-commerce service; and a privilege offering unit which executes, when the execution result acquired by the execution result acquisition unit satisfies a predetermined condition, a drawing for a privilege to be used in the e-commerce service at a predetermined winning rate in response to a request from the user, and offers the privilege to the user in accordance with a result of the drawing.SELECTED DRAWING: Figure 2

Description

The present invention relates to an information processing device, an information processing method and a program.

In recent years, with the spread of the Internet, products have been actively sold via the Internet. As an example of such a sales form, there is a case where a seller puts up a product on a website related to electronic commerce and sells the product to a user through such a website.

In such electronic commerce, various sales promotion methods via the Internet are used. For example, in Patent Document 1, the products that can be purchased from the website are changed according to the progress of the network game distributed via the Internet, and the discount rate of the products related to the game is increased according to the progress of the game. By doing so, a technique for increasing interest in products and activating electronic commerce is disclosed.

Japanese Unexamined Patent Publication No. 2004-298409

However, in the above-mentioned conventional technique, the products that can increase the purchasing motivation of the user are limited to the products related to the game. In addition, since users who are the target of sales promotion measures originally enjoy the service for the purpose of playing games, it is not always easy to direct the interest of the user to the products sold on the website.
As described above, in the above-mentioned conventional technology, there is a problem that sales promotion measures are unlikely to lead to activation of electronic commerce.

An object of the present invention is to provide an information processing device, an information processing method, and a program capable of more effectively activating electronic commerce.

In order to achieve the above object, the invention of the information processing apparatus according to claim 1 is
Execution record acquisition department that acquires the execution record of a predetermined target action by the user in the electronic commerce service,
When the execution record acquired by the execution record acquisition unit satisfies a predetermined condition, a lottery is executed in which the privilege that can be used in the electronic commerce service is won with a predetermined probability in response to the request from the user. A privilege granting unit that grants the privilege to the user according to the result of the lottery,
It is characterized by having.

The invention according to claim 2 is the information processing apparatus according to claim 1.
It is characterized by including a presentation unit that presents the target behavior to the user.

The invention according to claim 3 is the information processing apparatus according to claim 1 or 2.
The privilege granting unit grants a predetermined lottery item to the user according to the execution record of the target action by the user.
The condition is characterized in that a predetermined number of the lottery items are given to the user.

The invention according to claim 4 is the information processing apparatus according to claim 1 or 2.
The privilege granting department
When the execution record of the first target action accompanied by the electronic commerce in the electronic commerce service by the user satisfies the first condition, the first privilege is won with a predetermined probability in response to the request from the user. The first lottery is executed, and the first privilege is given to the user according to the result of the first lottery.
When the execution record of the second target action without the electronic commerce by the user satisfies the second condition, the second privilege different from the first privilege is given in response to the request from the user. It is characterized in that a second lottery for winning is executed with a predetermined probability, and the second privilege is given to the user according to the result of the second lottery.

The invention according to claim 5 is the information processing apparatus according to claim 4.
The first privilege is characterized in that it is a voucher that can be used as at least a part of the consideration for the electronic commerce or as a right to receive a discount on the transaction price of the electronic commerce.

The invention according to claim 6 is the information processing apparatus according to claim 4 or 5.
The privilege granting department
A first lottery item is given to the user according to the execution result of the first target action by the user.
A second lottery item is given to the user according to the execution result of the second target action by the user.
The first condition is that a predetermined number of the first lottery items are given to the user.
The second condition is characterized in that a predetermined number of the second lottery items are given to the user.

The invention according to claim 7 is the information processing apparatus according to claim 6.
The privilege granting unit is granted per one electronic commerce transaction in the electronic commerce within a predetermined period after the user starts using the electronic commerce service, rather than the electronic commerce transaction after the lapse of the predetermined period. It is characterized by increasing the expected value of the number of first lottery items.

The invention according to claim 8 is the information processing apparatus according to claim 7.
The predetermined period is a period from when the user starts using the electronic commerce service to when the user executes the electronic commerce a predetermined number of times.

The invention according to claim 9 is the information processing apparatus according to any one of claims 6 to 8.
The privilege granting department
The first lottery item is provisionally given to the user in response to an application for electronic commerce in the electronic commerce service.
When the electronic commerce is completed, the granting of the first lottery item to the user is confirmed.
When the electronic commerce is canceled after the application, the provisional grant of the first lottery item to the user is canceled.

The invention according to claim 10 is the information processing apparatus according to any one of claims 1 to 9.
It is characterized by including a game service providing unit that provides a game service in which a plurality of users compete for the execution results of the target action.

The invention according to claim 11 is the information processing apparatus according to claim 10.
The game service providing department
Evaluation points are given to the user according to the execution record of the user in the electronic commerce service.
The ranking of the evaluation points among the plurality of users is presented to each user.
The privilege giving unit is characterized in that the lottery in which the evaluation points are won with a predetermined probability is executed as the privilege, and the evaluation points are given to the user according to the lottery result.

The invention according to claim 12 is the information processing apparatus according to any one of claims 4 to 9.
A game service providing unit that provides a game service in which a plurality of users compete for the execution record of the target action is provided.
The game service providing department
Evaluation points are given to the user according to the execution record of the user in the electronic commerce service.
The ranking of the evaluation points among the plurality of users is presented to each user.
The privilege granting department
The first lottery in which the evaluation points are won with a predetermined probability or the second lottery in which the evaluation points are won with a predetermined probability is executed, and the evaluation points are given to the user according to the lottery result. death,
It is characterized in that the evaluation points given by the first lottery are made larger than the evaluation points given by the second lottery.

The invention according to claim 13 is the information processing apparatus according to claim 11 or 12.
At the end of a predetermined aggregation period of the evaluation points, the game service providing unit receives at least a part of the consideration for the electronic commerce in the electronic commerce service, or the electronic commerce, according to the ranking of the evaluation points among the plurality of users. It is characterized by giving the user a voucher that can be used as a right to receive a discount on the transaction price.

The invention according to claim 14 is the information processing apparatus according to any one of claims 1 to 13.
The privilege granting unit is characterized in that the content of the privilege is determined based on at least one of the history information related to the history of the user's electronic commerce in the electronic commerce service and the attribute information related to the attribute of the user.

The invention according to claim 15 is the information processing apparatus according to any one of claims 1 to 14.
The electronic commerce service in the electronic commerce service is characterized in that the transaction target of the electronic commerce is a tangible property.

Further, in order to achieve the above object, the invention of the information processing method according to claim 16 is:
Execution record acquisition step to acquire the execution record of a predetermined target action by the user in the electronic commerce service, and
When the execution record acquired in the execution record acquisition step satisfies a predetermined condition, a lottery is executed in which the privilege that can be used in the electronic commerce service is won with a predetermined probability in response to the request from the user. A privilege granting step of granting the privilege to the user according to the result of the lottery, and
It is characterized by including.

Further, in order to achieve the above object, the invention of the program according to claim 17 is
The computer installed in the information processing device
Execution record acquisition means for acquiring the execution record of a predetermined target action by a user in an electronic commerce service,
When the execution record acquired by the execution record acquisition means satisfies a predetermined condition, a lottery is executed in which a privilege that can be used in the electronic commerce service is won with a predetermined probability in response to a request from the user. A privilege granting means for granting the privilege to the user according to the result of the lottery,
It is characterized by functioning as.

According to the present invention, there is an effect that electronic commerce can be activated more effectively.

It is a figure which shows the structure of an information processing system. It is a figure explaining the outline of an electronic commerce platform. It is a block diagram which shows the functional structure of a server device and a terminal device. It is a figure which shows the content example of the game status data. It is a figure which shows the content example of the coupon data. It is a figure which shows the content example of the history data. It is a figure which shows the content example of the attribute data. It is a figure which shows the shopping screen. It is a figure which shows the game screen. It is a figure which shows the mission screen. It is a figure which shows the example of the set number of premium tickets for a premium mission. It is a figure which shows the content example of the gacha setting data. It is a figure which shows the gacha result screen. It is a flowchart which shows the control procedure of a mission recording process. It is a flowchart which shows the control procedure of a premium ticket granting process. It is a flowchart which shows the control procedure of a lottery process.

Hereinafter, embodiments of the information processing apparatus, information processing method, and program of the present invention will be described with reference to the drawings.

[1. Information processing system configuration]
FIG. 1 is a diagram showing a configuration of an information processing system 1 according to the present embodiment.
The information processing system 1 includes a server device 10 (information processing device) and a plurality of terminal devices 20. The server device 10 and the plurality of terminal devices 20 are connected via the communication network N. The communication network N is, for example, the Internet, but is not limited to this, and may be another network such as a LAN (Local Area Network).

The terminal device 20 is, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. In FIG. 1, a case where the terminal device 20 is a smartphone is described as an example. The plurality of terminal devices 20 are used by different users U1, U2, U3 ... In the following, when referring to any one of the users U1, U2, U3 ..., it is described as "user U". The terminal device 20 is not limited to the above-mentioned device as long as it is used by the user U and can communicate with the server device 10.

The server device 10 executes various types of information processing in response to a request from the terminal device 20, and transmits the result to the terminal device 20. The terminal device 20 displays on the display unit based on the information received from the server device 10. The information processing system 1 realizes an electronic commerce platform capable of providing an electronic commerce service and a game service to the user U by a series of information processing by the server device 10 and the terminal device 20.

[2. Overview of e-commerce platform]
FIG. 2 is a diagram illustrating an outline of the electronic commerce platform 100.
The server device 10 realizes an electronic commerce platform 100 for providing the electronic commerce service 200 and the game service 300 to the user U by executing various types of information processing. The user U executes an application program for the electronic commerce platform 100 (hereinafter referred to as "shopping application 221") on the terminal device 20, and transmits the pre-registered authentication information to the server device 10 to perform electronic commerce. You can log in to platform 100. The user U who has logged in to the electronic commerce platform 100 can use the electronic commerce service 200 and the game service 300 by performing various operations on the shopping application 221.

In the electronic commerce service 200, the user U can perform an electronic commerce transaction with a seller who sells a product. That is, the user U confirms the content, price, and the like of the exhibited product on the shopping application 221 and makes a purchase application and payment of the price (compensation) to the seller. When the seller confirms the purchase application and the payment of the price from the user U, the seller ships the product to the address of the user U registered in advance. As described above, in the electronic commerce service 200, the tangible property can be the transaction target of the electronic commerce. However, the transaction is not limited to this, and services such as video viewing and travel may be targeted for transactions. In the following, the electronic commerce performed by the user U may be simply referred to as “shopping”.

The game service 300 provides a game in which a plurality of users U compete for the execution results of a predetermined target action in the electronic commerce service 200. In the game service 300 of the present embodiment, the target action is called a "mission". The mission is an action that is predetermined and presented to each user U in the shopping application 221 such as "shopping once at a designated store", "login for 3 consecutive days", and the like. .. When the user U completes one of the missions, an evaluation point is given to the user U according to the execution record. In the present specification, "giving to the user U" means that in the user data 121 (see FIG. 3) stored in the storage unit 12, the data to be given (here, the evaluation point) is associated with the user U. To record (in other words, to set or register). In the game service 300 of the present embodiment, the evaluation points are called "experience points". The user U who participates in the game service 300 competes with other users U for this experience value. For each user U, the ranking of the experience value among the participants is presented at any time on the shopping application 221.

A coupon that can be used in the electronic commerce service 200 is given to the user U according to the ranking at the end of the experience value aggregation period (for example, one month). This coupon is a voucher that can be used as a right to receive at least a part of the consideration for electronic commerce in the electronic commerce service 200, or a discount on the transaction price of electronic commerce. The amount of the coupon and the discount rate are not particularly limited, but for example, it is possible to increase the motivation of the user U for the game service 300 by giving a higher coupon or a coupon with a larger discount rate to the user U having a higher ranking. can. When the experience value aggregation period ends, the experience points of all users are reset.

Further, in the game service 300, the user U can acquire a privilege by performing a lottery called "Gacha" when the execution record of the mission satisfies a predetermined condition. In this gacha, benefits such as the above-mentioned coupons and experience points in the game service 300 are won with a predetermined probability. The details of the gacha will be described later.

In this way, in the electronic commerce platform 100, the experience value in the game service 300 is given by the user U executing the mission set in the electronic commerce service 200, and the game service 300 is activated. In addition, if this experience value is collected and a good result is achieved in the game service 300, a coupon that can be used in the electronic commerce service 200 is given to the user U, and the electronic commerce service 200 is activated by using this coupon. NS. As a result, a cycle for promoting mutual activation between the electronic commerce service 200 and the game service 300 is realized.

[3. Configuration of server device and terminal device]
Next, the configurations of the server device 10 and the terminal device 20 will be described.
FIG. 3 is a block diagram showing the functional configurations of the server device 10 and the terminal device 20.

[3-1. Server device configuration]
As shown in FIG. 3, the server device 10 includes a control unit 11 (computer), a storage unit 12, a communication unit 13, and the like. In addition to this, the server device 10 further includes an input unit (keyboard, mouse, etc.) that receives an input operation from the operator of the server device 10, a display unit (liquid crystal display, etc.) for displaying various information, and the like. You may be.

The control unit 11 includes an arithmetic unit such as a CPU (Central Processing Unit) and a storage device such as a RAM (Random Access Memory), a ROM (Read Only Memory), and a flash memory. The control unit 11 controls the operation of each unit of the server device 10 by executing the program 123 stored in the storage unit 12 with the RAM or the like as a work area. Further, by executing the program 123, the control unit 11 functions as an execution result acquisition unit 111 (execution result acquisition means), a presentation unit 112, a privilege granting unit 113 (privilege granting means), and a game service providing unit 114.

The execution record acquisition unit 111 acquires the execution record of the mission by the user U in the electronic commerce service 200 from the game status data 121a.
The presentation unit 112 displays the mission on the shopping application 221 of the terminal device 20 and presents it to the user U.
The privilege granting unit 113 executes the above-mentioned gacha in response to a request from the user, records the privilege in the game status data 121a according to the lottery result, and grants the privilege to the user U (in other words). Then, the privilege is recorded in association with the user U on the game status data 121a).
The game service providing unit 114 executes various processes related to the provision of the game service 300 excluding the privilege giving by the privilege giving unit 113.

The storage unit 12 is realized by a storage device such as an HDD (Hard Disk Drive) or an SSD (Solid State Drive). User data 121, gacha setting data 122, and program 123 are stored in the storage unit 12.

The user data 121 is provided for each user U, and includes game status data 121a, coupon data 121b, history data 121c (history information), and attribute data 121d (attribute information).

FIG. 4 is a diagram showing a content example of the game status data 121a.
In the game status data 121a, the experience value of the user U in the game service 300, the ranking, the normal ticket as the execution record of the mission, the number of premium tickets granted, and other information related to the progress of the game are stored. In other words, in the game status data 121a, such information is recorded in association with the user U.

FIG. 5 is a diagram showing an example of the contents of the coupon data 121b.
The coupon data 121b stores information on the number of coupons given to the user U for each type. In the example of FIG. 5, the number of discount coupons having different discount rates is stored for each discount rate, and the number of coupons having different amounts is stored for each amount. The method for specifying the type and number of coupons shown in FIG. 5 is an example and is not limited thereto.

FIG. 6 is a diagram showing an example of the contents of the history data 121c.
The history data 121c stores the behavior history of the electronic commerce of the user U in the electronic commerce service 200. In the example of FIG. 6, the date of the electronic commerce, the item to be traded, the category to be traded, and the transaction amount are shown, but the information included in the historical data 121c is not limited to this.

FIG. 7 is a diagram showing a content example of the attribute data 121d.
The attribute data 121d stores various information indicating the attributes of the user U, such as the ID, gender, and age of the user U. The information contained in the attribute data 121d is not limited to that shown in FIG. 7.

In the gacha setting data 122 shown in FIG. 3, the content of each privilege given by the gacha and the set value of the winning probability are stored. The detailed contents of the gacha setting data 122 will be described later.

The communication unit 13 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 13 is connected to the communication network N by wire or wirelessly, and transmits / receives information to / from the communication unit 23 of the terminal device 20.

[3-2. Terminal device configuration]
As shown in FIG. 3, the terminal device 20 includes a control unit 21, a storage unit 22, a communication unit 23, a display unit 24, an operation unit 25, and the like.

The control unit 21 includes an arithmetic unit such as a CPU and a storage device such as RAM, ROM, and flash memory. The control unit 21 controls the operation of each unit of the terminal device 20 by executing a system program or various application programs (for example, the shopping application 221) stored in the storage unit 22 with the RAM or the like as a work area.
Specifically, the control unit 21 executes the shopping application 221 and causes the communication unit 23 to transmit signals for execution requests of various processes to the server device 10, or based on the information received from the server device 10. By displaying various information on the display unit 24, the information related to the electronic commerce service 200 and the game service 300 is presented to the user U.

The storage unit 22 is realized by a storage device such as an HDD or SSD. The storage unit 22 stores the shopping application 221 and the like.

The communication unit 23 is realized by various communication modules. The communication unit 23 transmits / receives information to / from the communication unit 13 of the server device 10 via the communication network N. In addition, the communication unit 23 communicates with a mobile phone base station or the like to send and receive voice data of telephone communication, packet data related to the Internet connection, and the like.

The display unit 24 is realized by a liquid crystal display device, an organic EL display device, or the like, and displays various information under the control of the control unit 21.

The operation unit 25 is realized by a touch panel provided integrally with the display unit 24, various push buttons, and the like. The operation unit 25 receives operation inputs from the user U for these touch panels and push buttons, and outputs an operation signal corresponding to the operation inputs to the control unit 21. For example, when various operation buttons are displayed on the display unit 24 and an input operation is performed to bring a finger into contact with the display area of the operation button, the touch of the finger is detected by the touch panel and the operation button is selected. Accepted as an operation.

[4. Information processing system operation]
Next, the operation of each part of the information processing system 1 for realizing the electronic commerce platform 100 will be described. In the following, the operation will be described using the screen of the shopping application 221 displayed on the display unit 24 of the terminal device 20 and its transition.

[4-1. Electronic Commerce Service]
FIG. 8 is a diagram showing a shopping screen 30 for providing the electronic commerce service 200.
The shopping screen 30 is displayed on the display unit 24 when the shopping application 221 is executed on the terminal device 20. The shopping screen 30 includes a search bar 31, a game start button 32, a product display area 33, icons 34a to 34e, and the like.

The search bar 31 is used for searching for products. By performing an input operation of inputting a search word in the search bar 31 and selecting a search button, products highly related to the search word are extracted and displayed in a list.
The game start button 32 is an operation button for interrupting the electronic commerce service 200 and shifting to the game service 300.
In the product display area 33, candidates for products to be traded are extracted and displayed in a list. In the product display area 33, products that are being promoted by the seller at that time, special price products, and products that are individually recommended for the logged-in user U are extracted and displayed. As the products recommended for the user U, for example, products having a high relevance to the contents of the history data 121c and the attribute data 121d are extracted.

The icons 34a to 34e are operation buttons for transitioning to a dedicated screen for executing a predetermined function or displaying predetermined information, respectively.
When the home icon 34a is selected, the shopping screen 30 shown in FIG. 8 can be transitioned from any other screen display.
When the search icon 34b is selected, a screen for inputting detailed search conditions for the product and executing the search is displayed.
When the favorite icon 34c is selected, the products registered as favorite products by the user U are displayed in a list.
When the cart icon 34d is selected, the user U can display a list of products registered as candidates for the products to be purchased, and can proceed with the purchase procedure of these products.
When the other icon 34e is selected, an operation screen for executing various functions other than the above is displayed.

[4-2. Game service]
FIG. 9 is a diagram showing a game screen 40 for providing the game service 300.
The game screen 40 is displayed on the display unit 24 when an input operation for the game start button 32 is performed on the shopping screen 30. The game screen 40 includes a character image 41, a mission display button 42, a premium gacha button 43, a normal gacha button 44, an experience value display area 45, a ranking display area 46, a gacha ticket display area 47, icons 48a to 48e, and the like. ing.

The character image 41 is an image of a character selected by the user U in the game. The character of the character image 41 and the costume of the character can be changed by using the privilege of winning in the normal gacha.

The mission display button 42 is an operation button for displaying a list of currently set missions.

The premium gacha button 43 and the normal gacha button 44 are operation buttons for executing gacha.
Of these, the premium gacha button 43 is a button for executing the premium gacha (first lottery). The premium gacha can be performed once by consuming three premium tickets T1 (first lottery item) given to the user U according to the execution record of the mission in the game. The premium gacha button 43 also displays the remaining number of times the premium gacha can be executed. In the present embodiment, the fact that three premium tickets T1 are given to the user U corresponds to satisfying the "first condition".

The normal gacha button 44 is a button for executing a normal gacha (second lottery). The normal gacha can be performed once by consuming three normal tickets T2 (second lottery item) given to the user U according to the execution record of the mission in the game. The normal gacha button 44 also displays the remaining number of times the normal gacha can be executed. In the present embodiment, the fact that three normal tickets T2 are given to the user U corresponds to satisfying the "second condition".

In the experience value display area 45, the total of the experience values acquired by the user U is shown.
Further, the rank display area 46 shows the rank of the user U among all the participants of the game. The ranking in the game service 300 becomes higher as the user U who has acquired more experience points. The rank of the rank display area 46 is calculated and updated to the latest rank each time the game screen 40 is displayed.

In the gacha ticket display area 47, the number of premium tickets T1 and normal tickets T2 granted to the user U is shown. In the example of FIG. 9, since 4 premium tickets T1 and 9 normal tickets T2 are given, the user U can perform the premium gacha once and the normal gacha three times, respectively.

The icons 48a to 48e are operation buttons for transitioning to a dedicated screen for executing a predetermined function or displaying predetermined information, respectively.
When the mission icon 48a is selected, the same processing as when the mission display button 42 is operated is performed. That is, when the mission icon 48a is selected, a list of missions currently set as functions is displayed.
When the ranking icon 48b is selected, the screen transitions to a ranking screen (not shown) that displays the experience points of all the participants in the game and the ranking of each participant. Also on this ranking screen, the user's own ranking can be confirmed.
When the coupon icon 48c is selected, the coupons given to the user U are displayed in a list.
When the dress-up icon 48d is selected, the screen transitions to the operation screen for changing the type of the character image 41 and its costume.
When the other icon 48e is selected, an operation screen for executing various functions other than the above is displayed.

FIG. 10 is a diagram showing a mission screen 50 displaying a list of missions.
The mission screen 50 is displayed on the display unit 24 when an input operation for the mission display button 42 or the mission icon 48a is performed on the game screen 40. On the mission screen 50, a premium mission 51 (first target action), a normal mission 52 (second target action), an experience value setting 53, icons 48a to 48e, and the like are displayed.

The premium mission 51 and the normal mission 52 are target actions in the electronic commerce service 200 set at that time, and are extracted and displayed by the presentation unit 112 of the control unit 11. In the premium mission 51 and the normal mission 52, the experience value that can be obtained when each mission is completed is displayed as the experience value setting 53. In addition, the display areas of the premium mission 51 and the normal mission 52 can be scrolled upward to display undisplayed missions by swiping upward on the screen (operation of quickly shifting the finger or the like while touching the display screen). It can be displayed.

If you complete the premium mission 51, you may be able to get the premium ticket T1. In the premium mission 51, the number of premium tickets T1 that can be obtained when the mission is achieved is displayed by a ticket image.
The premium mission 51 is a mission involving electronic commerce (shopping) in the electronic commerce service 200. Therefore, the user U needs to carry out the electronic commerce set as the premium mission 51 in order to acquire the premium ticket T1. In the example of FIG. 10, the contents of "Let's shop at the △△ shop" and "Let's shop twice" are set as the premium mission 51.

Here, the set number of premium tickets T1 for the premium mission 51 will be described.
FIG. 11 is a diagram showing an example of the set number of premium tickets T1 for the premium mission 51.
As shown in FIG. 11, in the electronic commerce within the predetermined preferential treatment period after the user U starts using the electronic commerce service 200, the electronic commerce per transaction is more than the electronic commerce after the elapse of the preferential treatment period. The expected value of the number of premium tickets T1 to be granted is set to be large. The preferential treatment period can be a period from when the user U starts using the electronic commerce service 200 to when the user U executes the electronic commerce transaction a predetermined number of times (six times in FIG. 11). However, the present invention is not limited to this, and a predetermined number of days from the start of use of the electronic commerce service 200 may be set as the preferential treatment period.

In the example of FIG. 11, in the electronic commerce (premium mission 51) from the first time to the sixth time, three, three, two, two, one, and one premium tickets T1 are given, respectively. Therefore, the expected value of the number of premium tickets T1 granted per purchase during the preferential treatment period is (3 + 3 + 2 + 2 + 1 + 1) / 6 = 2.
On the other hand, in the 7th and subsequent shopping (premium mission), one premium ticket T1 is given every other time. Therefore, the expected value of the number of premium tickets T1 granted per purchase after the elapse of the preferential treatment period is 0.5.
The expected value within the preferential treatment period and after the preferential treatment period has elapsed is an example, and can be appropriately set according to the content of the premium ticket T1 and the operating policy of the electronic commerce service 200.

Further, the electronic commerce that is the target action in the premium mission 51 can be canceled (cancelled) by the user U after the application is made by the user U due to its nature. If the electronic commerce canceled after the fact is counted as the execution record of the premium mission 51 and the premium ticket T1 is given, not only the fairness among the users cannot be guaranteed, but also the premium ticket T1 can be obtained. It also leads to the occurrence of fraud that intentionally cancels the transaction.

Therefore, in the present embodiment, when the user U makes an application for electronic commerce related to the premium mission 51, the premium ticket T1 is provisionally granted to the user U. The provisionally granted premium ticket T1 is displayed so that the user U can recognize it as a ticket to be acquired, but cannot be consumed for executing the premium gacha. Then, when the electronic commerce is completed without being canceled, the granting of the premium ticket T1 to the user U is confirmed. Determining the grant of the premium ticket T1 will also be referred to as this grant below. The premium ticket T1 to which this grant has been made can be consumed for executing the premium gacha.
On the other hand, if the electronic commerce is canceled after the application, the provisional grant of the premium ticket T1 to the user U is canceled.
By provisionally granting the premium ticket T1 until the completion of the electronic commerce in this way, fairness among users can be ensured and the occurrence of fraud can be suppressed.

Returning to FIG. 10, the normal mission 52 will be described. If you complete the normal mission 52, you may be able to get the normal ticket T2. In the normal mission 52, the number of normal tickets T2 that can be obtained when the mission is completed is displayed by a ticket image.
Further, the normal mission 52 is a mission that does not involve electronic commerce (shopping) in the electronic commerce service 200. In the example of FIG. 10, the contents of "let's achieve 3 consecutive login days" and "let's tap XX" are set as the normal mission 52.
Further, in the normal mission 52, the experience value that can be acquired is set to be smaller than that in the premium mission 51.

Next, the operation of the gacha will be described.
When the input operation for the premium gacha button 43 is performed on the game screen 40 of FIG. 9, the premium gacha is executed. Further, when the input operation for the normal gacha button 44 is performed, the normal gacha is executed. When the gacha is executed, the privilege giving unit 113 of the control unit 11 determines the privilege to be given to the user U by lottery based on the gacha setting data 122.

FIG. 12 is a diagram showing an example of the contents of the gacha setting data 122.
In the gacha setting data 122, a setting table regarding the winning privilege is stored for each of the premium gacha and the normal gacha.
On the upper side of FIG. 12, a setting table related to the premium gacha is shown. In this setting table, the winning probability of the privilege of the rarity and the content of the privilege are stored in association with each of the rarities 1 to 5 indicating the degree of rarity (the higher the rarity, the more rare). ..
In the example of FIG. 12, the winning probability of the privilege with the rarity “5” is 1%, and the contents of the privilege are “20% discount coupon” and “experience value 4000”.
In addition, the winning probability of the privilege of rarity "4" is 2%, and the contents of the privilege are "10% discount coupon" and "experience value 3000".
In addition, the winning probability of the privilege of rarity "3" is 3%, and the contents of the privilege are "5% discount coupon" and "experience value 2000".
In addition, the probability of winning a privilege with a rarity of "2" is 4%, and the content of the privilege is "experience value 1000".
In addition, the probability of winning a privilege with a rarity of "1" is 90%, and the content of the privilege is "experience value 500".
Of the above benefits, coupons with various discount rates correspond to the "first benefit".
The winning probability of the privilege of each rarity is an example, and can be appropriately set according to the content of the privilege, the operation policy of the electronic commerce service 200, and the like.

In this way, the higher the rarity and the lower the winning probability, the higher the coupon discount rate is set. Here, each coupon is a voucher that can be used as a right to receive at least a part of the consideration for the electronic commerce in the electronic commerce service 200 or a discount on the transaction price of the electronic commerce. Although only discount coupons are set in FIG. 12, coupons that can be used as consideration for electronic commerce may be set.

In addition, by using the coupon to win the premium gacha (that is, by conducting electronic commerce), the user U further accumulates the execution record of the premium mission 51 and raises the ranking of the experience value in the game service 300. It is intended to be used to make it. Therefore, the expiration date of the coupon is set in a relatively short period of time (for example, about several days) within the experience value aggregation period. On the other hand, the expiration date of the coupon given according to the ranking of the game service 300 is set to a relatively long period (for example, several weeks to several months).

At the bottom of FIG. 12, a setting table related to the normal gacha is shown. Similar to the premium gacha, this setting table also stores the winning probability of the privilege of the rarity and the content of the privilege in association with each of the rarities 1 to 5.
In the example of FIG. 12, the winning probability of the privilege with the rarity “5” is 1%, and the contents of the privilege are “character card A” and “experience value 400”.
In addition, the winning probability of the privilege of rarity "4" is 2%, and the contents of the privilege are "character card B" and "experience value 300".
In addition, the winning probability of the privilege of rarity "3" is 3%, and the contents of the privilege are "character card C" and "experience value 200".
In addition, the winning probability of the privilege of rarity "2" is 4%, and the contents of the privilege are "dress-up item" and "experience value 100".
In addition, the winning probability of the privilege having a rarity of "1" is 90%, and the contents of the privilege are "remodeling item" and "experience value 50".
Of the above benefits, character cards A to C, dress-up items, and remodeling items correspond to the "second benefit".
The winning probability of the privilege of each rarity is an example, and can be appropriately set according to the content of the privilege, the operation policy of the electronic commerce service 200, and the like.

Character cards A to C are in-game items used to change the character of the character image 41 on the game screen 40. The dress-up item is an in-game item used to change the costume of the character image 41. The remodeling item is an in-game item used to change the background of the character image 41.
As described above, the premium gacha privilege does not include the coupon of the electronic commerce service 200, and the items that can be used in the game service 300 are set.
In addition, the experience value given as a privilege of premium gacha is set to be larger than the experience value given as a privilege of normal gacha.

When the premium gacha or normal gacha is executed and the privilege to be given to the user U is determined by the privilege giving unit 113 with a predetermined winning probability, the winning privilege is recorded in the game status data 121a and the coupon data 121b. , The execution result (winning result) of the gacha is displayed on the gacha result screen 60.

FIG. 13 is a diagram showing a gacha result screen 60.
As shown in FIG. 13, the content of the winning privilege is displayed on the gacha result screen 60. FIG. 13 illustrates a gacha result screen 60 when the premium gacha is executed and the privilege of rarity 5, that is, the "20% discount coupon" and the "experience value 4000" are won. After the premium gacha button 43 or the normal gacha button 44 is operated and before the gacha result screen 60 is displayed, a predetermined gacha effect such as a moving image may be displayed.

[4-3. Processing procedure by the control unit]
Next, a control procedure by the control unit 11 of various processes executed to perform the above operation will be described.

FIG. 14 is a flowchart showing a control procedure by the control unit 11 of the mission recording process.
The mission recording process is executed at any time during the period when the user U is logged in to the electronic commerce platform 100.

When the mission recording process is started, the control unit 11 determines whether or not any of the set premium mission 51 and the normal mission 52 has been executed by the logged-in user U (step S101). If it is determined that none of the missions has been executed (“NO” in step S101), the control unit 11 executes the process of step S101 again.

When it is determined that any of the missions has been executed (“YES” in step S101), the control unit 11 records the execution result of the mission in the game status data 121a of the user U, and as a mission achievement reward. The set experience value is added to the experience value of the game status data 121a (step S102).

The control unit 11 determines whether or not the normal ticket T2 is set in the achievement reward of the mission executed in step S101 (step S103). When it is determined that the normal ticket T2 is set (“YES” in step S103), the control unit 11 adds the set number of normal tickets T2 in the game status data 121a and the game screen. The number of normal tickets T2 displayed on 40 and the remaining number of normal gachas are updated (step S104).

When step S104 is completed, or when it is determined in step S103 that the normal ticket T2 is not set in the achievement reward (“NO” in step S103), the control unit 11 sends the mission executed in step S101. It is determined whether or not the premium ticket T1 is set in the achievement reward of (step S105). When it is determined that the premium ticket T1 is set (“YES” in step S105), the control unit 11 calls and executes the premium ticket granting process (step S106).

FIG. 15 is a flowchart showing a control procedure by the control unit 11 of the premium ticket granting process.
When the premium ticket granting process is called, the control unit 11 determines whether or not the electronic commerce related to the executed premium mission 51 has been completed (step S201). If it is determined that the electronic commerce has not been completed (“NO” in step S201), the control unit 11 provisionally grants the premium ticket T1 to the user U (step S202).

The control unit 11 determines whether or not the electronic commerce related to the executed premium mission 51 has been canceled (step S203), and if it is determined that the electronic commerce has not been canceled (“NO” in step S203). ), Determine whether or not the electronic commerce has been completed (step S204). If it is determined that the electronic commerce has not been completed (“NO” in step S204), the control unit 11 returns the process to step S203.

When it is determined that the electronic commerce has been completed (“YES” in step S204 or “YES” in step S201), the control unit 11 grants the premium ticket T1 and sets the number of premium tickets. T1 is added in the game status data 121a. Further, the control unit 11 updates the number of premium tickets T1 displayed on the game screen 40 and the remaining number of premium gachas (step S205).

If it is determined in the process of step S203 that the electronic commerce has been canceled (“YES” in step S203), the control unit 11 cancels the grant of the premium ticket T1 (step S206).
When the process of step S205 or S206 is completed, the control unit 11 ends the premium ticket granting process.

Returning to FIG. 14, when the premium ticket granting process in step S106 is completed, or when it is determined in step S105 that the premium ticket T1 is not set in the achievement reward (“NO” in step S105), the control unit 11 ends the mission recording process.

FIG. 16 is a flowchart showing a control procedure by the control unit 11 of the lottery process for executing the gacha.
The lottery process is executed by the execution result acquisition unit 111 and the privilege granting unit 113 of the control unit 11. Specifically, step S302 of the lottery process is executed by the execution result acquisition unit 111, and the processes of steps S301, S303, and S304 excluding step S302 are executed by the privilege granting unit 113.
When the lottery process is started, the control unit 11 determines whether or not the user has instructed to execute the premium gacha or the normal gacha, that is, whether or not the operation for the premium gacha button 43 or the normal gacha button 44 has been performed ( Step S301). If it is determined that no gacha execution instruction has been given by the user (“NO” in step S301), the control unit 11 executes the process of step S301 again.

When it is determined that the user has instructed to execute the premium gacha or the normal gacha (“YES” in step S301), the control unit 11 refers to the game status data 121a and refers to the premium ticket T1 as the execution result of the mission. And / or the acquisition number of the normal ticket T2 is acquired, and it is determined whether or not there is a remaining number of times of the gacha instructed to execute (step S302: execution result acquisition step). That is, the control unit 11 determines whether or not there are three or more premium tickets T1 when the premium gacha is instructed, and whether or not there are three or more normal tickets T2 when the normal gacha is instructed. Determine.

When it is determined that there is a remaining number of gachas (“YES” in step S302), the control unit 11 executes the designated gacha (lottery) based on the gacha setting data 122, and obtains the lottery result as the gacha result. It is displayed on the screen (step S303). Further, the control unit 11 reflects the privilege won by the lottery in the game status data 121a and the coupon data 121b (step S304: privilege setting step).

When the process of step S304 is completed, or when it is determined in step S302 that there is no remaining number of gachas (“NO” in step S302), the control unit 11 ends the lottery process.

[5. Modification example]
Next, a modified example of the above embodiment will be described.
In the above embodiment, the content of the gacha setting data 122 (FIG. 12) is fixed, and the same privilege is given to all user U according to the winning probability, but the present invention is not limited to this, and each user U is given the same privilege. You may change the contents of the benefits. For example, the content of the privilege may be determined based on at least one of the history data 121c related to the history of the electronic commerce of the user U in the electronic commerce service 200 and the attribute data 121d related to the attribute of the user U. Specifically, based on the history data 121c of the user U and the attribute data, it is conceivable that the coupon that is easy for the user U to use is given as a privilege.
As an example, when the history data 121c of the target user U has the contents shown in FIG. 6, the products in the “fashion” category are selected, reflecting the high frequency of electronic commerce in the “fashion” category. You may issue the target discount coupon. According to this, it can be expected that the cycle in which the electronic commerce of the electronic commerce service 200 is performed using the coupon given by the gacha of the game service 300 is realized more frequently.

Further, the change is not limited to the change of the content of the privilege, and the winning probability of the privilege may be changed based on at least one of the history data 121c and the attribute data 121d of the user U.
In addition, the winning probability of the privilege may be changed according to the acquired experience value of the user U at that time.

[6. effect]
As described above, the server device 10 as the information processing device according to the present embodiment includes the control unit 11, and the control unit 11 determines the execution record of the mission as a predetermined target action by the user U in the electronic commerce service 200. When acquired (execution record acquisition unit 111) and the acquired execution record satisfies a predetermined condition (when there are three or more premium tickets T1 or normal tickets T2), electronic commerce is performed in response to a request from user U. A lottery (gacha) is executed in which the privilege that can be used in the service 200 is won with a predetermined probability, and the privilege is given to the user U according to the result of the lottery (privilege granting unit 113).
According to this, by setting the action (typically shopping) that the user U wants the user U to perform in the electronic commerce service 200 as a mission, the user U is motivated (incentive) to take that action. It can be given and indirectly encouraged to take that action. Further, by giving the user U a privilege that can be used in the electronic commerce service 200 according to the execution record of the mission, the user U can be encouraged to use the service of the electronic commerce service 200 by using the privilege. As a result, the electronic commerce service 200 can be activated more effectively.

Further, the control unit 11 presents the mission to the user U (presentation unit 112). According to this, it is possible to more reliably motivate the user U to perform a specific action.

Further, the control unit 11 (privilege granting unit 113) grants the premium ticket T1 or the normal ticket T2 to the user U according to the execution record of the mission by the user U, and the above conditions are set to a predetermined number (1). The premium ticket T1 or the normal ticket T2 (three in the above embodiment) is given to the user U. As a result, the user U can be urged to execute a plurality of missions in order to receive the grant of one privilege. Therefore, the electronic commerce service 200 can be activated more effectively.

Further, when the execution record of the premium mission 51 accompanied by the electronic commerce by the user U in the electronic commerce service 200 satisfies the first condition (the premium ticket T1 is given three or more), the control unit 11 (the privilege giving unit 113) is given. In response to the request from the user U, the premium gacha in which the coupon is won with a predetermined probability is executed, and the coupon is given to the user U according to the result of the premium gacha, by the user U. , When the execution record of the normal mission 52 without electronic commerce satisfies the second condition (when three or more normal tickets T2 are given), the premium gacha privilege is given according to the request from the user U. Executes a normal gacha in which different benefits are won with a predetermined probability, and grants the benefits to the user U according to the result of the normal gacha. According to this, the privilege (coupon) of the high-value premium gacha can urge the user U to perform the premium mission 51 (hence, electronic commerce). Further, by setting the normal mission 52 that can be easily achieved, it is possible to encourage the user U to use the electronic commerce service 200 more frequently and regularly.

In addition, the benefit of premium gacha is a coupon (exchange certificate) that can be used as at least a part of the consideration for electronic commerce or as the right to receive a discount on the transaction price of electronic commerce. According to this, the user U can be urged to carry out the electronic commerce of the electronic commerce service 200, and the electronic commerce service 200 can be activated.

Further, the control unit 11 (privilege granting unit 113) grants the premium ticket T1 to the user U according to the execution record of the premium mission 51 by the user U, and is normal according to the execution record of the normal mission 52 by the user U. The ticket T2 is given to the user U, and the first condition is that a predetermined number (three in the above embodiment) of premium tickets T1 are given to the user U, and the second condition is that the ticket T2 is given to the user U. The condition of is that a predetermined number of normal tickets T2 (three in the above embodiment) are given to the user U. As a result, the user U can be urged to execute the premium mission 51 a plurality of times and the normal mission 52 a plurality of times in order to receive the privilege given by the gacha. Therefore, the electronic commerce service 200 can be activated more effectively.

Further, the control unit 11 (privilege granting unit 113) performs the electronic commerce within a predetermined preferential period after the user U starts using the electronic commerce service 200, once more than the electronic commerce after the elapse of the preferential period. Increase the expected value of the number of premium tickets T1 granted per e-commerce. As a result, it is possible to give the user U immediately after the start of use of the electronic commerce service 200 a motivation to repeatedly execute the electronic commerce transaction a plurality of times. As a result, the user U can be accustomed to using the electronic commerce service 200, and can be encouraged to use the electronic commerce service 200 on a regular basis even after the elapse of the preferential treatment period.

The preferential treatment period is a period from when the user U starts using the electronic commerce service 200 to when the user U executes the electronic commerce a predetermined number of times (five times in the above embodiment). As a result, it is possible to give the user U immediately after the start of use of the electronic commerce service 200 a motivation to execute the electronic commerce transaction a predetermined number of times.

Further, the control unit 11 (privilege granting unit 113) temporarily grants the premium ticket T1 to the user U in response to the application for the electronic commerce in the electronic commerce service 200, and when the electronic commerce is completed, the premium ticket to the user U The grant of T1 is confirmed, and the provisional grant of the premium ticket T1 to the user U is canceled when the electronic commerce is canceled after the application. As a result, fairness among users can be ensured, and the occurrence of fraud can be suppressed.

In addition, the control unit 11 provides a game service 300 in which a plurality of users U compete for execution results of missions (game service providing unit 114). This can further increase the motivation for the user U to execute the mission.

Further, the control unit 11 (game service providing unit 114) assigns an experience value as an evaluation point to the user U according to the execution record of the user U in the electronic commerce service 200, and the experience value of the plurality of users U. The ranking is presented to each user U, and the control unit 11 (privilege granting unit 113) executes a premium gacha or a normal gacha in which the experience value is won with a predetermined probability as a privilege, and the experience value is given to the user according to the result of the gacha. Granted to U. As a result, when the user U executes the mission, the experience value in the game service 300 is given, and the game service 300 is activated. Further, by giving this experience value as a privilege of the gacha, it is possible to give the user U a motivation to execute the mission in the electronic commerce service 200, and it is possible to activate the electronic commerce service 200. As a result, a cycle for promoting mutual activation between the electronic commerce service 200 and the game service 300 is realized.

Further, the control unit 11 (privilege granting unit 113) executes a premium gacha or a normal gacha in which the experience value is won with a predetermined probability, and grants the experience value to the user U according to the result of the gacha, and the normal gacha. The experience value given by the premium gacha is larger than the experience value given by. According to this, the user U can be motivated to perform the premium mission 51 (hence, electronic commerce).

Further, the control unit 11 (game service providing unit 114), at the end of a predetermined aggregation period of the experience value, at least one of the consideration for the electronic commerce in the electronic commerce service 200 according to the rank of the experience value in the plurality of users U. A coupon (exchange certificate) that can be used as a right to receive a discount on the transaction price of the department or electronic commerce is given to the user U. According to this, the electronic commerce service 200 is activated more effectively by the coupon given to the user U as a result of the game service 300. Therefore, it is possible to further improve the efficiency of the cycle that promotes mutual activation between the electronic commerce service 200 and the game service 300.

Further, the control unit 11 (privilege granting unit 113) according to the modified example is based on at least one of the history data 121c related to the history of the electronic commerce of the user U in the electronic commerce service 200 and the attribute data 121d related to the attribute of the user U. Determine the content of the benefits. According to this, it can be expected that the cycle in which the electronic commerce of the electronic commerce service 200 is performed using the coupon given by the gacha of the game service 300 is realized more frequently.

Further, the transaction target of the electronic commerce in the electronic commerce service 200 is a tangible property. As a result, the user U can experience the experience of receiving the tangible product at hand according to the achievement of the mission. As a result, the user U can be urged to be aware of the achievement of the mission as a part of real life.

Further, the information processing method according to the present embodiment includes an execution record acquisition step for acquiring the execution results of the premium mission 51 and the normal mission 52 as a predetermined target action by the user U in the electronic commerce service 200, and an execution result acquisition step. When the acquired execution results satisfy the predetermined conditions (when there are three or more premium tickets T1 or normal tickets T2), the privilege that can be used in the electronic commerce service 200 is a predetermined probability in response to the request from the user U. Includes a privilege granting step of executing a lottery (gacha) to be won in the above and granting a privilege to the user U according to the result of the lottery. According to this, the electronic commerce service 200 can be activated more effectively.

Further, the program 123 according to the present embodiment uses the control unit 11 as a computer provided in the server device 10 to execute the premium mission 51 and the normal mission 52 as predetermined target actions by the user U in the electronic commerce service 200. When the execution record acquisition means (execution record acquisition unit 111) and the execution record acquired by the execution record acquisition means satisfy a predetermined condition (when there are three or more premium tickets T1 or normal tickets T2), the user In response to a request from U, a privilege granting means for executing a lottery (gacha) in which benefits that can be used in the electronic commerce service 200 are won with a predetermined probability, and granting benefits to user U according to the result of the lottery. (Bonus granting unit 113). By operating the server device 10 based on such a program, the electronic commerce service 200 can be activated more effectively.

[7. others]
The present invention is not limited to the above embodiment, and various modifications can be made.
For example, in the above embodiment, two types of lottery items, a premium ticket T1 and a normal ticket T2, have been exemplified, but the present invention is not limited to this. For example, the type of lottery item and gacha may be one type, or the type of lottery item and gacha may be three or more types.

Further, the appearance of the lottery item is not limited to the ticket format as long as it is eye-catching to the user U, and may be, for example, a medal or a jewel.

Further, the mode is not limited to the mode in which the collection of lottery items is a condition for gacha execution, and the execution of a single mission may be a condition for gacha execution.

Further, the benefits of the premium gacha and the normal gacha are not limited to those exemplified in the above embodiment. For example, the content of the premium gacha privilege is not particularly limited as long as it can be used in the electronic commerce service 200. In addition, the benefits of the premium gacha may include benefits that are not intended to be used in the electronic commerce service 200.

Further, in the above embodiment, the premium ticket T1 is provisionally granted in response to the application for electronic commerce, and the premium ticket T1 is granted after the completion of the electronic commerce, but the present invention is not limited to this. For example, the premium ticket T1 may be granted at the stage when the electronic commerce is completed, and the processing related to the grant of the premium ticket T1 including the provisional grant may not be performed at the stage before that. Further, the premium ticket T1 may be provisionally granted at the time of application for electronic commerce, and the premium ticket T1 may be granted after a lapse of a predetermined period from the application for electronic commerce.

Further, as the game service 300, a game service 300 in which experience points are competed among a plurality of users U is illustrated, but the present invention is not limited to this, and the ranking is increased according to the achievement of the mission, or the advantage over other users U in the game. The content of the game is not particularly limited as long as it can acquire sex.

Further, the designation of the evaluation points given to the user U in the game service 300 is not limited to the "experience value".

Although some embodiments of the present invention have been described, the scope of the present invention is not limited to the above-described embodiments, but includes the scope of the invention described in the claims and the equivalent scope thereof. ..

1 Information processing system 10 Server device (information processing device)
11 Control unit 111 Execution record acquisition unit (execution record acquisition means)
112 Presentation section 113 Benefit granting section (privilege granting means)
114 Game service providing unit 12 Storage unit 121 User data 121a Game status data 121b Coupon data 121c History data (history information)
121d attribute data (attribute information)
122 Gacha setting data 123 Program 13 Communication unit 20 Terminal device 21 Control unit 22 Storage unit 221 Shopping application 23 Communication unit 24 Display unit 25 Operation unit 30 Shopping screen 40 Game screen 41 Character image 42 Mission display button 43 Premium gacha button 44 Normal gacha Button 45 Experience value display area 46 Rank display area 47 Gacha ticket display area 50 Mission screen 51 Premium mission (first target action)
52 Normal mission (second target action)
53 Experience value setting 60 Gacha result screen 100 Electronic commerce platform 200 Electronic commerce service 300 Game service N Communication network T1 Premium ticket (first lottery item)
T2 normal ticket (second lottery item)
U user

In order to achieve the above object, the invention of the information processing apparatus according to claim 1 is
Execution record acquisition department that acquires the execution record of a predetermined target action by the user in the electronic commerce service,
When the execution record acquired by the execution record acquisition unit satisfies a predetermined condition, a lottery is executed in which the privilege that can be used in the electronic commerce service is won with a predetermined probability in response to the request from the user. A privilege granting unit that grants the privilege to the user according to the result of the lottery,
A game service providing unit that provides a game service in which a plurality of users compete for the execution results of the target action, and
Equipped with a,
The game service providing department
Evaluation points are given to the user according to the execution record of the user in the electronic commerce service.
At the end of the predetermined aggregation period of the evaluation points, at least a part of the consideration for the electronic commerce in the electronic commerce service or the transaction price of the electronic commerce is discounted according to the ranking of the evaluation points among the plurality of users. It is characterized by giving the user a voucher that can be used as a right.

In order to achieve the above object, the invention of the information processing apparatus according to claim 10 is
Execution record acquisition department that acquires the execution record of a predetermined target action by the user in the electronic commerce service,
When the execution record acquired by the execution record acquisition unit satisfies a predetermined condition, a lottery is executed in which the privilege that can be used in the electronic commerce service is won with a predetermined probability in response to the request from the user. A privilege granting unit that grants the privilege to the user according to the result of the lottery,
A game service providing unit that provides a game service in which a plurality of users compete for the execution results of the target action, and
With
The game service providing department
Evaluation points are given to the user according to the execution record of the user in the electronic commerce service.
The ranking of the evaluation points among the plurality of users is presented to each user.
The privilege giving unit is characterized in that the lottery in which the evaluation points are won with a predetermined probability is executed as the privilege, and the evaluation points are given to the user according to the lottery result.

In order to achieve the above object, the invention of the information processing apparatus according to claim 11 is
Execution record acquisition department that acquires the execution record of a predetermined target action by the user in the electronic commerce service,
When the execution record acquired by the execution record acquisition unit satisfies a predetermined condition, a lottery is executed in which the privilege that can be used in the electronic commerce service is won with a predetermined probability in response to the request from the user. A privilege granting unit that grants the privilege to the user according to the result of the lottery,
A game service providing unit that provides a game service in which a plurality of users compete for the execution record of the target action, and
With
The game service providing department
Evaluation points are given to the user according to the execution record of the user in the electronic commerce service.
The ranking of the evaluation points among the plurality of users is presented to each user.
The privilege granting department
When the execution record of the first target action accompanied by the electronic commerce in the electronic commerce service by the user satisfies the first condition, the first privilege is won with a predetermined probability in response to the request from the user. The first lottery is executed, and the first privilege is given to the user according to the result of the first lottery.
When the execution record of the second target action without the electronic commerce by the user satisfies the second condition, the second privilege different from the first privilege is given in response to the request from the user. A second lottery that wins with a predetermined probability is executed, and the second privilege is given to the user according to the result of the second lottery.
The first lottery in which the evaluation points are won with a predetermined probability or the second lottery in which the evaluation points are won with a predetermined probability is executed, and the evaluation points are given to the user according to the lottery result. death,
It is characterized in that the evaluation points given by the first lottery are made larger than the evaluation points given by the second lottery.

The invention according to claim 12 is the information processing apparatus according to claim 10 or 11.
At the end of a predetermined aggregation period of the evaluation points, the game service providing unit receives at least a part of the consideration for the electronic commerce in the electronic commerce service, or the electronic commerce, according to the ranking of the evaluation points among the plurality of users. It is characterized by giving the user a voucher that can be used as a right to receive a discount on the transaction price.

The invention according to claim 13 is the information processing apparatus according to any one of claims 1 to 12.
The privilege granting unit is characterized in that the content of the privilege is determined based on at least one of the history information related to the history of the user's electronic commerce in the electronic commerce service and the attribute information related to the attribute of the user.

The invention according to claim 14 is the information processing apparatus according to any one of claims 1 to 13.
The electronic commerce service in the electronic commerce service is characterized in that the transaction target of the electronic commerce is a tangible property.

Further, in order to achieve the above object, the invention of the information processing method according to claim 15 is
Execution record acquisition step to acquire the execution record of a predetermined target action by the user in the electronic commerce service, and
When the execution record acquired in the execution record acquisition step satisfies a predetermined condition, a lottery is executed in which the privilege that can be used in the electronic commerce service is won with a predetermined probability in response to the request from the user. A privilege granting step of granting the privilege to the user according to the result of the lottery, and
A game service providing step of providing a game service in which a plurality of users compete for the execution results of the target action, and
Only including,
In the game service provision step,
Evaluation points are given to the user according to the execution record of the user in the electronic commerce service.
At the end of the predetermined aggregation period of the evaluation points, at least a part of the consideration for the electronic commerce in the electronic commerce service or the transaction price of the electronic commerce is discounted according to the ranking of the evaluation points among the plurality of users. It is characterized by giving the user a voucher that can be used as a right.
Further, in order to achieve the above object, the invention of the information processing method according to claim 16 is:
Execution record acquisition step to acquire the execution record of a predetermined target action by the user in the electronic commerce service, and
When the execution record acquired in the execution record acquisition step satisfies a predetermined condition, a lottery is executed in which the privilege that can be used in the electronic commerce service is won with a predetermined probability in response to the request from the user. A privilege granting step of granting the privilege to the user according to the result of the lottery, and
A game service providing step of providing a game service in which a plurality of users compete for the execution results of the target action, and
Including
In the game service provision step,
Evaluation points are given to the user according to the execution record of the user in the electronic commerce service.
The ranking of the evaluation points among the plurality of users is presented to each user.
The privilege giving step is characterized in that the lottery in which the evaluation points are won with a predetermined probability is executed as the privilege, and the evaluation points are given to the user according to the lottery result.
Further, in order to achieve the above object, the invention of the information processing method according to claim 17 is
Execution record acquisition step to acquire the execution record of a predetermined target action by the user in the electronic commerce service, and
When the execution record acquired in the execution record acquisition step satisfies a predetermined condition, a lottery is executed in which the privilege that can be used in the electronic commerce service is won with a predetermined probability in response to the request from the user. A privilege granting step of granting the privilege to the user according to the result of the lottery, and
A game service providing step of providing a game service in which a plurality of users compete for the execution record of the target action, and
Including
In the game service provision step,
Evaluation points are given to the user according to the execution record of the user in the electronic commerce service.
The ranking of the evaluation points among the plurality of users is presented to each user.
In the privilege granting step,
When the execution record of the first target action accompanied by the electronic commerce in the electronic commerce service by the user satisfies the first condition, the first privilege is won with a predetermined probability in response to the request from the user. The first lottery is executed, and the first privilege is given to the user according to the result of the first lottery.
When the execution record of the second target action without the electronic commerce by the user satisfies the second condition, the second privilege different from the first privilege is given in response to the request from the user. A second lottery that wins with a predetermined probability is executed, and the second privilege is given to the user according to the result of the second lottery.
The first lottery in which the evaluation points are won with a predetermined probability or the second lottery in which the evaluation points are won with a predetermined probability is executed, and the evaluation points are given to the user according to the lottery result. death,
It is characterized in that the evaluation points given by the first lottery are made larger than the evaluation points given by the second lottery.

Further, in order to achieve the above object, the invention of the program according to claim 18 is
The computer installed in the information processing device
Execution record acquisition means for acquiring the execution record of a predetermined target action by a user in an electronic commerce service,
When the execution record acquired by the execution record acquisition means satisfies a predetermined condition, a lottery is executed in which a privilege that can be used in the electronic commerce service is won with a predetermined probability in response to a request from the user. A privilege granting means for granting the privilege to the user according to the result of the lottery,
A game service providing means for providing a game service in which a plurality of users compete for the execution results of the target action.
To function as,
The game service providing means is
Evaluation points are given to the user according to the execution record of the user in the electronic commerce service.
At the end of the predetermined aggregation period of the evaluation points, at least a part of the consideration for the electronic commerce in the electronic commerce service or the transaction price of the electronic commerce is discounted according to the ranking of the evaluation points among the plurality of users. It is characterized by giving the user a voucher that can be used as a right.
Further, in order to achieve the above object, the invention of the program according to claim 19 is
The computer installed in the information processing device
Execution record acquisition means for acquiring the execution record of a predetermined target action by a user in an electronic commerce service,
When the execution record acquired by the execution record acquisition means satisfies a predetermined condition, a lottery is executed in which a privilege that can be used in the electronic commerce service is won with a predetermined probability in response to a request from the user. A privilege granting means for granting the privilege to the user according to the result of the lottery,
A game service providing means for providing a game service in which a plurality of users compete for the execution results of the target action.
To function as
The game service providing means is
Evaluation points are given to the user according to the execution record of the user in the electronic commerce service.
The ranking of the evaluation points among the plurality of users is presented to each user.
The privilege giving means is characterized in that the lottery in which the evaluation points are won with a predetermined probability is executed as the privilege, and the evaluation points are given to the user according to the lottery result.
Further, in order to achieve the above object, the invention of the program according to claim 20 is
The computer installed in the information processing device
Execution record acquisition means for acquiring the execution record of a predetermined target action by a user in an electronic commerce service,
When the execution record acquired by the execution record acquisition means satisfies a predetermined condition, a lottery is executed in which a privilege that can be used in the electronic commerce service is won with a predetermined probability in response to a request from the user. A privilege granting means for granting the privilege to the user according to the result of the lottery,
A game service providing means for providing a game service in which a plurality of users compete for the execution record of the target action.
To function as
The game service providing means is
Evaluation points are given to the user according to the execution record of the user in the electronic commerce service.
The ranking of the evaluation points among the plurality of users is presented to each user.
The privilege granting means
When the execution record of the first target action accompanied by the electronic commerce in the electronic commerce service by the user satisfies the first condition, the first privilege is won with a predetermined probability in response to the request from the user. The first lottery is executed, and the first privilege is given to the user according to the result of the first lottery.
When the execution record of the second target action without the electronic commerce by the user satisfies the second condition, the second privilege different from the first privilege is given in response to the request from the user. A second lottery that wins with a predetermined probability is executed, and the second privilege is given to the user according to the result of the second lottery.
The first lottery in which the evaluation points are won with a predetermined probability or the second lottery in which the evaluation points are won with a predetermined probability is executed, and the evaluation points are given to the user according to the lottery result. death,
It is characterized in that the evaluation points given by the first lottery are made larger than the evaluation points given by the second lottery.

Claims (17)

Execution record acquisition department that acquires the execution record of a predetermined target action by the user in the electronic commerce service,
When the execution record acquired by the execution record acquisition unit satisfies a predetermined condition, a lottery is executed in which the privilege that can be used in the electronic commerce service is won with a predetermined probability in response to the request from the user. A privilege granting unit that grants the privilege to the user according to the result of the lottery,
An information processing device characterized by being equipped with. The information processing device according to claim 1, further comprising a presentation unit that presents the target behavior to the user. The privilege granting unit grants a predetermined lottery item to the user according to the execution record of the target action by the user.
The information processing device according to claim 1 or 2, wherein the condition is that a predetermined number of the lottery items are given to the user. The privilege granting department
When the execution record of the first target action accompanied by the electronic commerce in the electronic commerce service by the user satisfies the first condition, the first privilege is won with a predetermined probability in response to the request from the user. The first lottery is executed, and the first privilege is given to the user according to the result of the first lottery.
When the execution record of the second target action without the electronic commerce by the user satisfies the second condition, the second privilege different from the first privilege is given in response to the request from the user. The second lottery according to claim 1 or 2, wherein a second lottery for winning with a predetermined probability is executed, and the second privilege is given to the user according to the result of the second lottery. Information processing device. The information according to claim 4, wherein the first privilege is a voucher that can be used as at least a part of the consideration for the electronic commerce or as a right to receive a discount on the transaction price of the electronic commerce. Processing equipment. The privilege granting department
A first lottery item is given to the user according to the execution result of the first target action by the user.
A second lottery item is given to the user according to the execution result of the second target action by the user.
The first condition is that a predetermined number of the first lottery items are given to the user.
The information processing apparatus according to claim 4 or 5, wherein the second condition is that a predetermined number of the second lottery items are given to the user. The privilege granting unit is granted per one electronic commerce transaction in the electronic commerce within a predetermined period after the user starts using the electronic commerce service, rather than the electronic commerce transaction after the lapse of the predetermined period. The information processing apparatus according to claim 6, wherein the expected value of the number of first lottery items is increased. The information processing device according to claim 7, wherein the predetermined period is a period from the start of use of the electronic commerce service to the execution of a predetermined number of electronic commerce transactions. The privilege granting department
The first lottery item is provisionally given to the user in response to an application for electronic commerce in the electronic commerce service.
When the electronic commerce is completed, the granting of the first lottery item to the user is confirmed.
The information processing device according to any one of claims 6 to 8, wherein when the electronic commerce is canceled after the application, the provisional grant of the first lottery item to the user is canceled. The information processing device according to any one of claims 1 to 9, further comprising a game service providing unit that provides a game service in which a plurality of users compete for execution results of the target action. The game service providing department
Evaluation points are given to the user according to the execution record of the user in the electronic commerce service.
The ranking of the evaluation points among the plurality of users is presented to each user.
The tenth aspect of the present invention, wherein the privilege granting unit executes the lottery in which the evaluation points are won with a predetermined probability as the privilege, and grants the evaluation points to the user according to the lottery result. Information processing equipment. A game service providing unit that provides a game service in which a plurality of users compete for the execution record of the target action is provided.
The game service providing department
Evaluation points are given to the user according to the execution record of the user in the electronic commerce service.
The ranking of the evaluation points among the plurality of users is presented to each user.
The privilege granting department
The first lottery in which the evaluation points are won with a predetermined probability or the second lottery in which the evaluation points are won with a predetermined probability is executed, and the evaluation points are given to the user according to the lottery result. death,
The information processing according to any one of claims 4 to 9, wherein the evaluation points given by the first lottery are made larger than the evaluation points given by the second lottery. Device. At the end of a predetermined aggregation period of the evaluation points, the game service providing unit receives at least a part of the consideration for the electronic commerce in the electronic commerce service, or the electronic commerce, according to the ranking of the evaluation points among the plurality of users. The information processing apparatus according to claim 11 or 12, wherein a voucher that can be used as a right to receive a discount on the transaction price is given to the user. The claim is characterized in that the privilege granting unit determines the content of the privilege based on at least one of the history information related to the history of the user's electronic commerce in the electronic commerce service and the attribute information related to the attribute of the user. The information processing apparatus according to any one of 1 to 13. The information processing device according to any one of claims 1 to 14, wherein the transaction target of the electronic commerce in the electronic commerce service is a tangible property. Execution record acquisition step to acquire the execution record of a predetermined target action by the user in the electronic commerce service, and
When the execution record acquired in the execution record acquisition step satisfies a predetermined condition, a lottery is executed in which the privilege that can be used in the electronic commerce service is won with a predetermined probability in response to the request from the user. A privilege granting step of granting the privilege to the user according to the result of the lottery, and
An information processing method characterized by including. The computer installed in the information processing device
Execution record acquisition means for acquiring the execution record of a predetermined target action by a user in an electronic commerce service,
When the execution record acquired by the execution record acquisition means satisfies a predetermined condition, a lottery is executed in which a privilege that can be used in the electronic commerce service is won with a predetermined probability in response to a request from the user. A privilege granting means for granting the privilege to the user according to the result of the lottery,
A program characterized by functioning as.

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