JP2016130998A - Product sales system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a product sales system that can improve a purchase rate of products with respect to the users having interest in the products without relying on categories of users.SOLUTION: A product sales system comprises: a product information storage unit that stores product information including prices of products for sale; a game storage unit that stores games whose lost or win is determined by inputs of users; a game start-up unit that starts up the game according to the input from the user; a lost/win determination unit that makes a lost/win determination with respect to the started-up game on the basis of an input result from the user; and a price change unit that, when it is determined to win over the game, changes the price of the product with respect to the user to an inexpensive price lower than a normal price.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a commodity sales system.

  In recent years, the market for the purchase of various products through the Internet has expanded rapidly, and online mail order sales are expected to increase further in the future. In online shopping, the normal product purchase flow is that the user decides to purchase by connecting to the normal product information page from an information terminal such as a PC or smartphone and looking at the description and price of the product displayed on the product screen. It is. However, in recent years, the number of merchants that sell products on the Internet has increased, and a method has been established where users can compare and purchase prices for the same products at multiple sites. There is a need for technology to differentiate from other stores and increase the purchase rate.

  As a method for improving such a purchase rate, for example, in Patent Document 1, a notice with a lottery function is transmitted to a user by means of an email or the like, and a product is purchased through a URL included in the email. A system is disclosed in which a lottery is performed on a user who accesses a page and a privilege is granted.

JP 2008-59042 A

  However, the above system can only be used by users who already have customer information such as e-mail addresses, and even if it contributes to improving the purchase rate of existing customers, it will improve the purchase rate for new customers. However, there is a problem that it cannot contribute.

  In view of the above, an object of the present invention is to provide a merchandise sales system that can improve the purchase rate of merchandise for users who are interested in merchandise regardless of the type of user.

  In order to solve the above-described problems, in the configuration of the embodiment of the present invention, a game information storage unit that stores product information including the price of a product to be sold, and a game that stores a game in which winning or losing is determined by user input A storage unit, a game activation unit that activates the game in accordance with an input from the user, a win / loss determination unit that performs a win / loss determination on the activated game based on an input result from the user, And a price changing unit that changes the price of the product for the user at a price lower than a normal price when it is determined that the game has been won.

  And a purchase presentation unit that displays a document prompting the user to make an immediate purchase application after the game ends and a guidance screen including a button for confirming the purchase, and the price of the changed product is the guidance It is effective when the purchase of the product is confirmed from the screen, and when the guidance screen is closed, the normal price may be used.

  And a user authentication unit that authenticates the user as a registered user and maintains a state in which the user authentication is completed, and the price of the changed product includes the authentication completed It may be configured to be valid until a predetermined time elapses for the user, and after the predetermined time elapses, the normal price may be obtained.

  And a game setting unit that stores setting information as to whether or not the product is to be the target of the game in association with the product information, and the game starting unit is a setting to be the target of the game Only the product for which information is stored may be permitted to start the game.

  Furthermore, the product list display screen may further include a display control unit that displays the product stored with the setting information as the game target to indicate that the product is the game target. Good.

  The price change unit further includes a game restarting unit that presents to the user whether or not to play the game again when the win / loss determination unit determines that the user has won the game. When it is determined that the user has won the game restarted by the game restarting unit, the unit changes the price of the product that has been changed cheaply and the user has lost. If it is determined that, the price of the product that has been changed cheaply may be returned to the normal price.

  Furthermore, you may make it further provide the discount price setting part which sets the price of the said product which the said price change part changes.

  Furthermore, when it is determined that the user has lost the game, the game activation unit may not allow the game to be activated until a predetermined time has elapsed.

It is a block diagram which shows the function structure of the goods sales system in embodiment. It is an outline figure of a screen which proposes execution of a game to a user in a merchandise sales system in an embodiment. It is an outline figure showing an example of a screen at the time of game starting in a merchandise sales system in an embodiment. It is a schematic diagram of the purchase presentation screen shown to the user who won the game in the product sales system in the embodiment. It is a schematic diagram which shows an example of the goods list screen which shows that it is a game object goods in the goods sales system in embodiment. It is a flow figure showing the flow of processing concerning starting of a game in the merchandise sales system in an embodiment. It is a flowchart which concerns on the process which changes a goods price based on the victory or defeat of a game in the goods sales system in embodiment.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. The embodiment relates to a product sales system for online product sales that sells products and services through the Internet. The merchandise sales system 20 is mounted on a server device accessed from the information terminal 10, and includes a CPU, a hard disk, a RAM, a ROM, and the like as hardware. The product sales system 20 is mounted on a server different from the server on which the product sales WEB page is stored, and is provided in a so-called ASP (Application Service Provider) format in which the function is provided via the Internet. May be provided.

  The information terminal 10 is assumed to be a general information terminal such as a PC or a smartphone. The information terminal 10 is connected to the product sales system 20 through the Internet. As shown in FIG. 1, the merchandise sales system 20 includes a game activation unit 21, a win / loss determination unit 22, a price change unit 23, a purchase presentation unit 24, a user authentication unit 25, a game setting unit 26, a display control unit 27, a game A restart unit 8, a discount price setting unit 29, a product DB 31 (product information storage unit), a game DB 32 (game storage unit), and a user DB 33 are provided. The game activation unit 21 activates a game stored in the game DB 32 in accordance with an input from the user.

  As the game, for example, a game in which winning or losing is determined such as Janken or Roulette is used. For example, in the case of a game such as roulette, a setting is made so that a win is obtained when specific numbers and marks are arranged. Therefore, the definition of winning or losing in this embodiment can be changed as appropriate according to the content of the game.

  FIG. 2 is a screen that displays a message prompting the user to start the game on the product page, and the display control unit 27 controls the display. In the present embodiment, the game is activated by operating the “negotiate” button shown in FIG. In addition, the screen on which the game start is input is not limited to the product detail information page, for example, on a WEB site equipped with a cart function, a page showing the contents of the product included in the cart, The page can be changed as appropriate.

  The win / loss determination unit 22 determines win / loss for the activated game based on the input result from the user. FIG. 3 is a diagram illustrating an example of the flow of the activated game. In this embodiment, Janken is used as a game. As shown in FIG. 3, the user selects an input from the three icons “Goo”, “Choki”, and “Par” presented. As a result of selecting “Gu” as the first input, the user is determined to have won “Choki”.

  In the second game, “Choki” is selected. At this time, if the selection on the computer side is “par”, it is determined that the user wins. If the selection on the computer side is “goo”, the user is selected. Is defeated.

  If it is determined that the game has been won, the price changing unit 23 changes the price of the product for the user at a lower price than the normal price. In FIG. 3, the 10% price is changed cheaply at the first game, and the 20% price is changed cheaply at the second game. The change of the price by the price changing unit 23 is a temporary change for the user who has won the game, not directly changing the data stored in the product DB 31.

  FIG. 4 is an example of a screen that prompts the user who has won the game to purchase a product. As illustrated in FIG. 4, the purchase presentation unit 24 displays a document that prompts an application for purchase immediately after the game ends and a button “to purchase procedure” for confirming the purchase for the user who has won the game. In this case, the price changed by the price changing unit 23 is applied only when “To purchase procedure” is selected from this screen. That is, for example, when the screen shown in FIG. 4 is closed or when a product is purchased from another conductor, the discounted price is not applied and becomes a normal price.

  The user authentication unit 25 authenticates the user as a registered user by referring to the user DB 33, and holds the state where the user authentication is completed. The user DB 33 stores information on users who are registered as members of the online site, and the user is authenticated by inputting a combination of ID, password, and the like during login processing. Note that user authentication is appropriately set to continue, for example, while a connection session from the user is maintained, until a predetermined time after authentication, or until the online store website is closed. can do.

  The game setting unit 26 stores setting information as to whether or not the product is a game target in association with the product information. The setting can be performed from, for example, an administrator page for an administrator of an online store, and the presence / absence of a game target can be set for each product. In the case of a product that is set as a game target, as shown in FIG. 2, the user is presented as to whether or not to execute the game. On the other hand, in the case of a product that is not set as a game target, even if the “negotiate” button is not displayed or the “negotiate” button is operated on the screen of FIG. May not be started.

  The display control unit 27 performs a display indicating that the product is a game target on the product list display screen for the product in which the setting information set as the game target set by the game setting unit 26 is stored. Specifically, as shown by the product A in FIG. 5, an icon such as “game target” is displayed. Note that the display mode may be changed as appropriate, as long as the user can recognize that it is a game target and can increase the willingness to purchase the product.

  The game restart unit 28 presents to the user whether or not to play the game again when the win / loss determination unit 22 determines that the user has won the game. In FIG. 3, the operation by the game restarting unit 28 presents the game with further discount after the user wins the first Janken. The content of the game executed by the game restarting unit 28 may be the same as the first game, or may be a different game.

  If the user wins the game activated by the game restarting unit 28, the price changing unit 23 changes the price of the product that has been changed cheaply, and if it is determined that the user has lost, the price changing unit 23 changes the price cheaply. The price of the product being returned is returned to the normal price. That is, in FIG. 3, what was 10% off when winning the first game is 20% off when winning the second game.

  The discount price setting unit 29 can set the price of the product changed by the price changing unit 23 for the user who has won the game. Specifically, the administrator can set from a page for the administrator of the WEB site. For example, the discount rate can be changed for each product. Also, as a discount setting method, in addition to setting at a rate of 10%, a method of setting at an amount such as 500 yen may be used.

  The flow of processing related to game activation in the product sales system 20 of the present embodiment described above will be described with reference to FIG. The process of FIG. 6 is started when the user accesses a WEB site for purchasing products. First, the game starting unit 21 refers to the product DB 31 and confirms whether or not the product is a game target product (step S101).

  If it is determined that the product is not a game target product (step S101: No), the process ends. On the other hand, when it is determined that the product is a game target product (step S101: Yes), the game activation unit 21 determines whether the connected user has played the game (step S102). The case where the game has been executed is a state in which a predetermined time has not yet elapsed since the user has already executed the game and the result of victory or defeat is confirmed. When a predetermined time, for example, 24 hours elapses, the game-executed state is canceled and the game can be started again.

  When it is determined that the game has been executed (step S102: Yes), the process ends. On the other hand, when it is determined that the game has not been executed (step S102: No), the game starting unit 21 displays a button for starting the game (step S103). When the button is always displayed, the setting of whether or not the game is activated when the button is operated may be changed.

  Next, the game starting unit 21 determines whether or not there is an input for starting the game (step S104). If it is determined that there is no input for starting the game (step S104: No), the process is ended as it is, and the process is repeated from the start again. On the other hand, when it is determined that there is an input for starting the game (step S104: Yes), the game starting unit 21 starts the game stored in the game DB 32 (step S105).

  Next, the flow of processing until the price of a product is changed after the game is started will be described with reference to FIG. This process is a process that is performed following the activation of the game shown in FIG. First, the game determination unit 22 determines whether or not there is an input from the user to determine the game outcome (step S201). When there is no input (step S201: No), it waits until there is an input.

  On the other hand, when it is determined that there is an input (step S201: Yes), the win / loss determination unit 22 determines whether the user has won from the input result of the user (step S202). When it is determined that the user has won (step S202: Yes), the price changing unit 23 acquires the product price from the product DB 31 (step S203). The price changing unit 23 changes the price for the user according to a predetermined discount condition for the acquired price (step S204).

  Subsequently, the game restarting unit 28 determines whether to execute the game again from the user input (step S207). If it is determined that the game is to be executed again (step S207: Yes), the processing from step S201 is repeated again, and the final discount price is determined based on the results of the second and subsequent games.

  On the other hand, when it is determined that the game is not performed again (step S207: No), the purchase presenting unit 24 determines the discounted price and presents a purchase screen to the user (step S208).

  When it is determined that the user has been defeated (step S202: No), the price changing unit 23 performs a process of maintaining the price as the normal price or returning the changed price to the normal price (step S205). The game is set so that it cannot be activated for a predetermined time (step S206), and the process is terminated.

  In the product sales system of the present embodiment described above, a game is presented to a user considering purchase, and a user who has won the game can purchase a product at a discount price. When a user accesses an item of interest, the game is automatically presented, and if the user wins the game, the user can receive a discount. Therefore, the satisfaction of having won the game and the rationality of being able to receive a discount improve the user's willingness to purchase the product. In addition, after playing the game once, it is possible to make the user feel the rarity of winning the game by preventing the user from playing again for a predetermined time, which can contribute to further improvement of the purchase rate. it can.

  In addition, for the user who has won the game, the product purchase screen is presented as it is. At this time, by indicating that the discounted price is effective only when the product proceeds to purchase, the probability that the user will immediately proceed to purchase and settlement without holding the purchase increases, Further improvements can be made. In addition, if the display screen for the product purchase after this game win is closed by the user, if the discounted price is returned to normal, the user will again win the game at the discounted price. Can no longer be purchased. Therefore, it becomes easier to receive psychologically positive benefits obtained by winning the game.

  In addition, since the administrator of the WEB site can set a product to be a target of the game, it is possible to promote a product that is particularly desired to be sold by making it stand out from other products. Furthermore, we decided to present the game for applying further discounts to the users who once won the game. By doing so, it becomes possible to receive a further discount, and the user's willingness to play the game many times is strengthened. For example, a user who likes a product is expected to visit the WEB site many times before winning the game, in order to receive the maximum discount obtained by winning the game multiple times. Is done.

  In general, in the case of a site that sells products and services online, the user's active rate and the number of visits are often important factors for improving sales. In this way, if the number of users who visit the WEB site many times in order to win the game increases, the WEB site itself will be activated.

  In addition, since the discount amount of the product for the user who won the game can be set from the management screen of the WEB site, detailed sales methods such as setting the discount amount finely for each product and adjusting the discount amount according to the time are available. Can be taken.

  The product sales system 20 of the present embodiment described above can be implemented with appropriate modifications. For example, the discounted price may be effective not in the lead from the purchase screen presented after winning the game but in other ways. As a method, a discount price is applied for a predetermined time, for example, 24 hours to a user whose discount price is valid for a user who has completed user authentication, and after 24 hours have elapsed. May return the product to the normal price and allow the game to be executed again.

  Further, whether the discount price or the game target is set is not a method set by the administrator, and the same condition may be applied uniformly.

DESCRIPTION OF SYMBOLS 20 ... Merchandise sales system 21 ... Game starting part 22 ... Win / loss determination part 23 ... Price change part 24 ... Purchase presentation part 25 ... User authentication part 26 ... Game setting part 27 ... Display control part 28 ... Game restart part 29 ... Discount price Setting section

Claims (1)

A product information storage unit for storing product information including the price of the product to be sold;
A game storage unit that stores a game for which winning or losing is determined by user input;
A game starter for starting the game according to an input from the user;
A win / loss determination unit that determines a win / loss for the activated game based on an input result from the user;
A price changing unit that changes the price of the product for the user at a lower price than a normal price when it is determined that the game has been won;
A product sales system comprising: