JP2021089675A - Broadcast information linked type information providing application program and system thereof - Google Patents

Abstract

To provide an application software capable of remarkably improving convenience of broadcasters, corporate advertisers, and viewers.SOLUTION: A broadcast information linked type information providing application program and its system comprises: a broadcast contents server having broadcast content identification information that accompanies television broadcast contents and/or radio broadcast contents; a related information server having related information that stores related information previously associated with specific broadcast identification information of the broadcast content identification information; and a related information transmission section for transmitting the related information by radio or cable. When a television broadcast content and/or a radio broadcast content is broadcasted, the broadcast information linked type information providing application program reads the broadcast content identification information from the broadcast contents server, recognizes the specific broadcast identification information, selects the related information previously associated with the specific broadcast identification information, and transmits it through the related information transmission section.SELECTED DRAWING: None

Description

The present invention relates to a system for linking related information related to video content, and more particularly to an application program for wirelessly providing various information linked to video-related information to a mobile information terminal.

Generally, when watching TV, it is convenient if the related contents can be acquired and viewed via the Internet on a mobile phone or a tablet computer. It has been proposed to enable content to be acquired from a server device by using the characteristics of video and audio played on a television and the information embedded therein. However, in order to acquire the URL of the content or the like, it is necessary to perform an operation of capturing audio or video, and the operation is complicated including the timing or the like.

It is desirable to acquire viewing information from the television receiver being viewed without complicated operations, and to acquire content from an external server based on this. Therefore, various proposals have been made by the following documents as a technology that does not require complicated operability and can ensure the safety of the system.

For example, in Patent Document 1, related information for displaying related information related to the video content on the related information display terminal device in synchronization with displaying the video content transmitted from the video content transmitting device on the video display device. A display system, a related information storage device and a related information display terminal device which are communicably connected to the related information display terminal device through a network and store the related information and timing information indicating a display timing of the related information. Has a related information display program executed by a computer, and the related information display program displays the computer on the computer until the video content is transmitted by the video content transmitting device and displayed on the video display device. At each information acquisition period equal to or less than the standard display delay time of, the information acquisition means for acquiring the related information and the timing information related to the video content from the related information storage device, and the display timing indicated by the timing information. A technical idea of a related information display system characterized by functioning as a display means for displaying the related information is disclosed.

However, in the example of Patent Document 1, it lacks specificity as to what kind of device it is, and it is unclear whether the video content transmitting device is a television using radio waves or an information terminal such as a personal computer using a communication line. is there. In addition, it cannot be denied that the related information display terminal is specifically what kind of terminal it is, and that it may be an anachronistic terminal of the kind that does not exist in general anymore, for example, an old-fashioned information terminal such as a pager. It depends on specificity.

Moreover, the concrete relationship between the video content and the related information is poorly presented, and the diversion to advertisements is limited to possible theory, so it is completely impractical and no solution is presented. Not.

JP-A-2017-69794

According to the technology and technical ideas so far, the viewer starts up a smartphone or a personal computer, which is called a "search window" on the TV screen, and Google (registered trademark) or Yahoo! By launching a search engine such as (registered trademark) and manually entering keywords, I was finally able to reach the homepage. In the case of a slightly evolved patent application, a reading symbol "QR code (registered trademark)" is displayed on the TV screen, and the viewer activates the camera function using a smartphone or information terminal. By focusing the camera on the QR code and taking a picture, I was able to reach the homepage indicated by the QR code (registered trademark).

In any case, the viewer watching the television must take action according to the instructions (search window or QR code®) flowing from the television. Since the information progresses steadily on the TV screen and information flows one after another, even if the information that the viewer wants flows from the TV, when trying to obtain the detailed information on the homepage, the information terminal In many cases, I was drowned in the complexity of the operation and could not reach the information I wanted.

Therefore, displaying the "search window" or "QR code (registered trademark)" on the screen did not contribute much to the fundamental solution of getting information, but rather was an obstacle. I can't deny it.

The present invention is intended to solve such problems in the prior art, and is application software capable of significantly improving convenience for broadcasters, corporate advertisers, and viewers (hereinafter, "" It is an object of the present invention to provide "Synchro" (pending registration of "+ Syncro" trademark). That is, in the TV broadcast program, for example, at the same time when the CM broadcast is started, the company homepage information on the WEB related to the CM is selected, and the application software of the information terminal such as a mobile phone in the viewer's hand. Alternatively, it is an object to provide a mechanism for automatically delivering a predetermined form and time to an application program.

In order to solve such a problem, the broadcast information interlocking information providing application program and its system according to the present invention include a broadcast content server having broadcast content identification information associated with television broadcast content and / or radio broadcast content, and the broadcast content. Specific broadcast of identification information Broadcast information interlocking type including a related information server having related information for storing related information associated with the identification information in advance and a related information transmitting unit for transmitting the related information wirelessly or by wire. The information providing application program and its system, the broadcast information interlocking information providing application program, reads the broadcast content identification information from the broadcast content server when the TV broadcast content and / or the radio broadcast content is broadcast. Moreover, it is an application program that recognizes the specific broadcast identification information, additionally selects the related information associated with the specific broadcast identification information in advance, and transmits the related information via the related information transmission unit.

The broadcast information-linked information providing application program and its system according to the present invention use the program queue sheet, the program progress table, and the CM progress table as the broadcast content identification information associated with the TV broadcast content and / or the radio broadcast content. The specific broadcast identification information is the identification information of the commercial broadcast content including the broadcast start time and the broadcast end time, and the related information associated with the specific broadcast identification information in advance is the above-mentioned identification information. Information that is arbitrarily selected in advance from information related to commercial broadcast content and stored in the related information server, and that is selected to be transmitted via the related information transmission unit, is preset in the portable information terminal. It can also take the form of being received by the broadcast information interlocking information providing application program.

Further, in the broadcast information-linked information providing application program and its system according to the present invention, the related information linked in advance to the specific broadcast identification information is defined in advance from the related information on the WEB to AI (artificial intelligence) and / or. It is also possible to take the form of information selected by the human algorithm (human algorithm that takes into account comprehensive judgment such as economic efficiency).

In addition, in the broadcast information-linked information providing application program and its system according to the present invention, the broadcast content identification information associated with the television broadcast content and / or the radio broadcast content has an identification information code of approximately 10 digits or the like. It can also be characterized by taking an aspect of meta data such as video (meta data will be described later).

In the broadcast information-linked information providing application program and its system according to the present invention, the portable information terminal is a mobile phone and / or a smartphone and / or a tablet terminal and / or a personal computer having a GPS position transmission function. , The AI (artificial intelligence) and / or a predetermined human algorithm can also receive the GPS position transmission signal and select the relevant information.

Hereinafter, a specific embodiment of the broadcast information-linked information providing application program and its system according to the present invention will be described.

The broadcast information-linked information providing application program according to the present invention and its system, Synchro, have three features. (Hereinafter, the broadcast information-linked information providing application program and its system according to the present invention will be referred to as "synchro". "+ Syncro" trademark registration pending)

1 is a search agency service for viewers. The TV station side can provide the viewer with the WEB search information on behalf of the search.

2 can secure a new revenue source for broadcasting stations. By linking globally broadcast TV commercials to synchronization, new commercial sources and local sales networks can be acquired. It will be possible to optimize the online advertising costs of companies all over Japan. At the same time as advertising on TV advertisements, advertisers can automatically send and attract viewers to their homepages by synchronizing (+ Syncro).

3 can protect the national interest. By continuing to rely on application software that does not pay taxes in Japan, such as so-called GAFA (Google (registered trademark), Amazon (registered trademark), Facebook (registered trademark), Apple (registered trademark)), online advertising expenses and advertising expenses of Japanese companies Is all sucked up. However, in opposition to these GAFAs, Synchro can secure Japanese industry and national interests as pure Japanese application software.

The broadcast information-linked information providing application software according to the present invention is, for example, about 10-digit identification information code attached to information such as commercials broadcast on television and meta data such as video (next, "meta data"). Detects) and selects the most suitable information such as the homepage on the WEB from the related information on the WEB by making full use of AI (artificial intelligence) and / or human algorithm (predetermined algorithm). It has a function of transmitting, providing, and displaying the broadcast information-linked information providing application software according to the invention to an information terminal device such as a mobile phone that has downloaded the software.

The meta data is incidental information attached to the CM image, and is an advertising company code, a material code, a CM material name, a CM work name, a product name, a material advertiser name, a production advertising company name, a production company name, and a material. Number of seconds, HD / SD classification (high-definition or not), angle of view, audio classification, start time code, presence / absence of CM subtitles, material type classification (HD cam, XD cam, online), registration date and time, update date and time・ Refers to other memo incidental information.

The broadcasting station inputs the broadcast information-linked information providing application software according to the present invention in conjunction with, for example, a control computer that manages and controls all TV programs, etc., so that the program queue sheet, the program progress table, and the CM progress table can be input. In total, both systems can operate in a timely and accurate manner. The broadcast information-linked information providing application software according to the present invention is the broadcast information-linked information-linked information type according to the present invention, in which the selected linked information required at the same time as the information recognition of the individual information of each television broadcast or the like is transmitted via the individual server. Information provision You can make a call to an information terminal device such as a mobile phone that has downloaded the application software by wireless or wired transmission.

Hereinafter, a specific description will be given.

On the broadcasting station side, there is "broadcasting operation information" such as how many minutes after the start of any program, whether a commercial (hereinafter, commercial is referred to as "CM") will be inserted, or to introduce a specific store or product for sale. , These are linked information is input to the management computer as an identification number.

Similarly, there is also "CM operation information (CM progress table)" such that the first CM is the CM of company A and the second is the CM of company B several minutes after the start of broadcasting of each program, and these also indicate the hour, minute and second. The linked information is input to the management computer as individual information having an identification number such as a substantially 10-digit code for each unit.

By integrating these "broadcast operation information" and "CM operation information", it is possible to centrally manage what kind of CM of which company flows for how many seconds at what hour, minute, and second for all programs edited by the TV station. Is possible.

The broadcast information-linked information providing application software (hereinafter, referred to as "synchro") according to the present invention integrates the above-mentioned CM operation aggregated information (hereinafter, "broadcast operation information" and "CM operation information". (Tentatively referred to as "CM operation aggregated information"), it has a function to arbitrarily search and select related information such as the homepage on the WEB of the company or related companies and other related information companies, etc. in the individual CM information. ..

Related information such as a homepage on the WEB to be selected may be set in advance in the synchronization system.

The WEB information selected by the synchronization is wirelessly or preferentially distributed to an information terminal device such as a smartphone in which the synchronization is registered as application software in accordance with the above-mentioned "CM operation aggregation information". The delivery time and the delivery form may be arbitrarily set in advance, and the content can incorporate the intention of the company or the like that is the WEB information manager to be delivered.

That is, most specifically, in a television broadcast program, for example, at the same time that a commercial broadcast is started, corporate homepage information on the WEB related to the commercial is selected, and a mobile phone or the like in the hands of the viewer. It is a mechanism that is automatically distributed to the application software or application program of the information terminal in the specified form and time.

A specific case will be described from the user side, that is, the viewer side such as a television.

For example, the user can download Synchro, which is an application (hereinafter, application software is referred to as "application") for free. Technically, Synchro, an algorithm system software that mixes the Microsoft (registered trademark) language, the Google (registered trademark) language "Android" (registered trademark), and the Apple (registered trademark) language "ios" (registered trademark). Can be accommodated.

After downloading the synchro to his / her mobile information terminal device, the user may launch the synchro application and select information to be selected, such as a broadcasting station of the TV program being watched. The user may keep the mobile information terminal device on standby while watching TV or the like.

In other words, from the user's point of view, most specifically, among the TV broadcast programs being watched, for example, at the same time that the CM broadcast is started, the company homepage information on the WEB related to the CM is selected. , It is automatically delivered to the application screen launched by the mobile information terminal device in the user's hand for a predetermined form and time.

The WEB information delivered to the mobile information terminal device in the hands of this user is, for example, information that the viewer who is the user "wants to know, wants to see, wants to find out" while watching a TV commercial or watching a program. If so, it can be said that Synchro is truly a "search agency system for users".

It is a well-known fact that users who are general viewers often request to search and investigate all events related to TV commercials, etc., for example, the users themselves to search for such information. It is natural that it takes 30 seconds to 1 minute at the earliest to search by operating a portable information terminal device. However, the synchro, which is the broadcast information-linked information provision application software according to the present invention, can save a large amount of time and provide necessary information to the user. For example, if there are 10 million users in Japan, a huge search time loss can be eliminated.

Specific cases from the company side or the advertisement provider side (advertiser) will be explained.

Companies are striving to increase viewers' purchasing motivation by broadcasting commercials on televisions and the like in order to raise customer awareness in product sales and the like. However, the cost of commercials is high and there are many time contracts, so there is a big problem how to convey the product contents in detail to many viewers and motivate them to purchase.

In response to these issues, in addition to CM broadcasting on television and the like, information that is directly linked to purchasing motivation, such as related company information, product information, and sales information, can be obtained by utilizing the synchro according to the present invention. If it can be provided on the screen of the mobile information terminal device in the hands of the viewer at the same time as the broadcast, there is a possibility that the above-mentioned problems can be largely solved and a large number of customers who are motivated to purchase can be acquired. It is possible to obtain many times more commercial effects in synchronization with CM.

On the other hand, it is a fact that the content of commercials used by advertisers for television broadcasting is very often the content led by the head office side of the company or the parent company due to high cost problems. In this case, for example, when the broadcast is a national broadcast, even if the local viewers actually have a desire to purchase or use the product information / service information broadcasted in the commercial, the product is in the neighborhood of their daily lives. In many cases, it is not possible to find a store or company that can enjoy the services and services. The viewer eventually gives up on the product or the service. In the end, such cases are cases in which expensive CM broadcasting cannot be effectively utilized for local viewers.

However, by utilizing and utilizing the synchro according to the present invention, for example, when the CM, which is the content led by the head office side of the above company or the parent company, is broadcast nationwide, the synchro system can be used for the store information of each region. , Local sales offices, branch information, and related information useful in that region can be input and managed in advance as linked information, so the optimum information for each region can be stored in the personal digital assistant device of the viewer in that region. Can only be sent to.

For example, the above-mentioned various regional information may be classified by viewing location such as prefecture or city information, and may be classified by time such as season, time, date and time. Similarly, the information provided by the synchronization system may be classified by the mobile information terminal device to which the synchronization application is uploaded, and by the age and individual information of the viewer that can be read from the mobile information terminal information. ..

The type of pre-searched and selected information provided by these synchro systems may be determined based on an agreement between the synchro system provider and the advertiser using the synchro system. In other words, the above-mentioned synchronized information provided by region, time, viewer personality, etc. can be used by all companies and advertisers. For example, even if the advertiser of a TV commercial is used by a competing advertiser, the synchronization system is not restricted. The choice of utilization may be decided based on the agreement between the provider of the synchronization system and the advertiser of the synchronization system.

As a result, for example, local local broadcasting stations can sell advertisement information distribution to local companies that can become new sponsors without sticking to companies that are sponsors of the national network. In addition, synchro allows advertisers to ensure high viewability in online advertisements. Currently, when posting an advertisement on the Internet, "1 second at 50% or more of the screen" is considered appropriate. This is the custom of Japanese online advertising trading and is called viewability. Synchro enables posting time of almost the same scale (15 seconds and 30 seconds) as TV commercials, and can significantly improve the satisfaction of companies engaged in advertising activities on the Internet. In other words, high viewability can be ensured.

Therefore, the synchronization system according to the present invention can be a new type of marketing tool that synchronizes commercials such as televisions with digital advertising information such as WEBs. At the same time, it can be said that it is a system that directly leads to the improvement of the value of TV commercials and the like.

The present invention is not limited to the above-described embodiment, and various modifications can be made without departing from the gist of the present invention. All of these are part of this technical idea.

The broadcast information-linked information providing application program and its system of the present invention are, so to speak, a search agency service for viewers.

According to the present invention, the television station side can provide the viewer with the WEB search information on behalf of the search. In addition, it is possible to secure a new source of revenue for broadcasting stations. By linking globally broadcast TV commercials to synchronization, new commercial sources and local sales networks can be acquired. It will be possible to optimize the online advertising costs of companies all over Japan.

And according to the invention of the present application, the national interest can be finally protected. By continuing to rely on application software that does not pay taxes in Japan, such as so-called GAFA (Google (registered trademark), Amazon (registered trademark), Facebook (registered trademark), Apple (registered trademark)), online advertising expenses and advertising expenses of Japanese companies Synchro can secure Japanese industry and national interests as pure Japanese-made application software against the situation where all of them are absorbed.

It is a perspective conceptual diagram which showed the whole image of the broadcast information interlocking information provision application program and its system which concerns on one Embodiment of this invention. It is a conceptual diagram which showed the broadcast information interlocking information provision application program and its system which concerns on one Embodiment of this invention. It is a conceptual diagram which constitutes the timing flow chart for explaining the operation of the broadcast information interlocking information provision application program which concerns on one Embodiment of this invention, and its system.

Hereinafter, embodiments for carrying out the present invention will be described with reference to the drawings. In the following, the range necessary for the explanation for achieving the object of the present invention will be schematically shown, and the range necessary for the explanation of the relevant part of the present invention will be mainly described. It shall be based on a known technique.

FIG. 1 is a perspective conceptual diagram showing an overall image of a broadcast information-linked information providing application program and its system according to an embodiment of the present invention. As shown in the figure, the broadcast information-linked information providing application program according to the embodiment of the present invention and its system, Syncro (+ Syncro), are composed of, for example, a personal computer and an information providing server for inputting information. Will be done.

As shown in FIG. 1, the input information is broadcast operation information. For example, from the CM operation information in the broadcast operation information, the broadcast time of the CM (commercial) is individually broadcast start time for each CM of the provider. Necessary information such as the broadcast end time is input in advance to the information providing server via the personal computer.

Similarly, Internet information (for example, homepage information (HP)) related to CM operation information is input in advance via a personal computer. That is, the Internet information such as HP related to the company that provides the CM is associated with each CM, for example, the product Z of the company Z, the product Y of the company Y, the product X of the company X, and the product Q of the company Z. Entered. In FIG. 1, an example will be described in which the input information is used as the HP of the Internet, but the information input in the present invention is arbitrarily selected and is not limited to the HP.

FIG. 2 is a conceptual diagram showing a broadcast information-linked information providing application program and its system according to an embodiment of the present invention. As shown in the figure, there are many television broadcasts in Japan as a whole, from national broadcasts to district broadcasts such as broadcast station A, broadcast station B, and broadcast station C. Then, the above-mentioned broadcast operation information and CM operation information exist in each of those broadcasts.

As shown in FIG. 2, for example, CM operation information is individually input to the information providing server of the broadcast information interlocking information providing application program and the system according to the embodiment of the present invention based on such information. Similarly, related information such as HP related to each CM is input via the network.

As shown in FIG. 2, the related information such as HP related to the CM is, for example, Z sales information or HP in A district, Z sales information or HP in B district, Z sales information or HP in C district. May be good. These are designated and input to the information providing server in advance via the network.

In addition to the above, the related information such as HP related to the CM is different, for example, X sales information or HP in A district, Z sales information or HP in B district, Y sales information or HP in C district. It may be related information. What kind of related information is selected and transmitted may be determined in advance via AI (artificial intelligence) or a human algorithm (a human algorithm that takes into account comprehensive judgment such as economic efficiency). That is, the related information is arbitrarily selected and determined as necessary, and is not limited in the present invention.

As shown in FIG. 2, the broadcast information-linked information providing application program and its system according to the embodiment of the present invention use, for example, CM operation information in the broadcast operation information in the above-mentioned various television broadcasts. Synchronized with the CM broadcast time, the above-mentioned related information can be directly transmitted to mobile terminals such as smartphones and mobile PCs owned by viewers in, for example, A district, B district, and C district via a network. These are performed by an information providing server that has been programmed in advance.

FIG. 3 is a functional block diagram constituting a broadcast information-linked information providing application program and a program of the system according to an embodiment of the present invention. As shown in the figure, in the broadcast information-linked information providing application program and its system according to the embodiment of the present invention, the advertiser determines the CM broadcast frame and the broadcasting station approximately determines the CM broadcast frame before broadcasting such as television broadcasting. The CM broadcast time is determined. Similarly, before broadcasting, the broadcasting station decides the timing when the CM broadcasting starts, and the broadcasting operation information is confirmed.

Next, although it is being broadcast, the broadcast information-linked information providing application program according to the embodiment of the present invention and the sync (+ Syncro) related to the system include broadcast operation information and CM progress information in the CM operation information. Therefore, it is possible to detect that, for example, the CM of "Product X of Company Z" is broadcast at any hour, minute, and second in the broadcast.

Then, during broadcasting, the broadcast information-linked information providing application program according to the embodiment of the present invention and the sync (+ Syncro) related to the system are, for example, the related homepage (HP) of the CM broadcast in accordance with the television broadcast. ) Can be displayed. That is, in synchronization with the CM broadcast time, the above-mentioned related information is directly transmitted to a mobile information terminal such as a smartphone or a mobile PC owned by the viewer for each district of A district, B district, and C district via a network. It is a broadcast information-linked information providing application program and its system that can be used.

The present invention is not limited to the above-described embodiment, and various modifications can be made without departing from the gist of the present invention. All of these are part of this technical idea.

As described above, the invention according to the present application can be said to be a search agency service for viewers from a different point of view. The TV station side can provide the viewer with the WEB search information on behalf of the search. In addition, it is possible to secure a new source of revenue for broadcasting stations. By linking globally broadcast TV commercials to synchronization, new commercial sources and local sales networks can be acquired. It will be possible to optimize the online advertising costs of companies all over Japan.

And according to the invention of the present application, the national interest can be finally protected. Continuing to rely on application software that does not pay taxes to Japan, such as the so-called GAFA, prevents Japanese companies from absorbing all of their online advertising and advertising expenses. National interests can be secured.

Therefore, the present invention is not limited to the broadcasting industry such as television and radio, but can be used and applied in any industry. Therefore, the present application brings great benefits to various industries other than the broadcasting company and the advertising industry.

Claims (5)

A broadcast content server that has broadcast content identification information associated with television broadcast content and / or radio broadcast content, and
A related information server having related information that stores related information associated with the specific broadcast identification information of the broadcast content identification information in advance, and a related information server.
A broadcast information-linked information providing application program and its system including a related information transmitting unit that transmits the related information wirelessly or by wire.
When the TV broadcast content and / or the radio broadcast content is broadcast, the broadcast information-linked information providing application program reads the broadcast content identification information from the broadcast content server, recognizes the specific broadcast identification information, and adds. A broadcast information-linked information providing application program and its system, which is characterized in that it is an application program that selects the related information previously associated with the specific broadcast identification information and transmits the related information via the related information transmitting unit. The broadcast content identification information associated with the television broadcast content and / or the radio broadcast content is identification information having a program queue sheet, a program progress table, and a CM progress table.
The specific broadcast identification information is identification information of commercial broadcast contents including a broadcast start time and a broadcast end time.
The related information associated with the specific broadcast identification information in advance is information that is arbitrarily selected in advance from the information related to the commercial broadcast content and stored in the related information server.
The selected information to be transmitted via the related information transmission unit is received by the broadcast information interlocking information providing application program preset in the portable information terminal.
The broadcast information-linked information providing application program according to claim 1 and its system. A claim characterized in that the related information previously associated with the specific broadcast identification information is information selected from the related information on the WEB by AI (artificial intelligence) and / or a predetermined human algorithm. The broadcast information-linked information providing application program and its system according to any one of 1 and 2. Any of claims 1 to 3, wherein the broadcast content identification information associated with the television broadcast content and / or the radio broadcast content is an identification information code of approximately 10 digits or the like, or meta data such as a video. The broadcast information-linked information providing application program and its system described in Section 1. The portable information terminal is a mobile phone and / or a smartphone and / or a tablet terminal and / or a personal computer having a GPS position transmission function, and the AI (artificial intelligence) and / or a predetermined human algorithm is used. The broadcast information interlocking information providing application program and its system according to any one of claims 1 to 4, which is characterized in receiving the GPS position transmission signal and selecting the related information.

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