JP2020101914A - Provision device and provision method and provision program - Google Patents

Abstract

To provide information of a transaction object useful to a user.SOLUTION: A provision device according to the present application has an acquisition part acquiring evaluation information indicating an evaluation related to a seller who sells transaction objects through an online mall and a provision part providing information regarding transaction objects that the seller sells in an order based on the evaluation information.SELECTED DRAWING: Figure 1

Description

The present invention relates to a providing device, a providing method, and a providing program.

Conventionally, an online shopping mall that accepts registration of content related to transaction sales from sellers who sell transaction objects such as various products and services, provides the received content to users, and accepts purchase of transaction objects from the user. Technology is known. As an example of such a technique, a technique of distributing content relating to sales of a transaction target with a priority according to the amount of cost preset by the seller among transaction targets corresponding to the search query input by the user, etc. It has been known.

JP, 2008-067288, A

However, in the above-described conventional technique, it may not be said that the information of the transaction target that is useful to the user is provided.

For example, in the above-described technology, depending on the amount of preset cost, the evaluation from the user is not very high, but the information about the transaction target of the store with the large amount of preset cost is evaluated by the user. In some cases, the information is provided preferentially over the transaction target information of the store that is expensive but has a small preset cost.

The present application has been made in view of the above, and an object thereof is to provide information of a transaction target that is useful to a user.

The providing apparatus according to the present application is sold by the seller in an order based on the evaluation information and an acquisition unit that acquires evaluation information indicating an evaluation related to a seller who sells a transaction target through the online shopping mall. And a providing unit that provides the user with information regarding the transaction target.

According to the aspect of the embodiment, it is possible to provide information of a transaction target that is useful to the user.

FIG. 1 is a diagram illustrating an example of an information providing device according to an embodiment. FIG. 2 is a diagram illustrating a configuration example of the information providing apparatus according to the embodiment. FIG. 3 is a diagram showing an example of a transaction target database according to the embodiment. FIG. 4 is a diagram showing an example of information registered in the store database according to the embodiment. FIG. 5 is a diagram showing an example of information registered in the condition database according to the embodiment. FIG. 6 is a flowchart showing an example of the flow of presentation processing according to the embodiment. FIG. 7 is a flowchart showing an example of the flow of the providing process according to the embodiment. FIG. 8 is a diagram illustrating an example of the hardware configuration.

Hereinafter, modes (hereinafter, referred to as “embodiments”) for implementing a providing apparatus, a providing method, and a providing program according to the present application will be described in detail with reference to the drawings. It should be noted that the providing apparatus, the providing method, and the providing program according to the present application are not limited by this embodiment. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and the duplicated description will be omitted.

[Embodiment]
[1-1. About an example of the information providing device]
First, an example of the information providing apparatus 10 that is an example of the providing apparatus according to the embodiment will be described with reference to FIG. 1. FIG. 1 is a diagram illustrating an example of an information providing device according to an embodiment. In FIG. 1, as an example of a process executed by the information providing apparatus 10, a presentation process of providing information about profits in the online shopping mall to a store in the online shopping mall, and a transaction to a user of the online shopping mall. An example of the providing process of providing information about the target has been shown.

The information providing device 10 illustrated in FIG. 1 is an information processing device that performs a presentation process and a providing process (hereinafter, may be collectively referred to as a “providing process”), and is realized by, for example, a server device or a cloud system. .. For example, the information providing device 10 has a function of providing a service related to the online shopping mall to users and stores, and executes a providing process as part of the service related to the online shopping mall. For example, the information providing apparatus 10 is a network such as various wireless communication networks such as 4G (Generation), 5G, LTE (Long Term Evolution), Wifi (registered trademark), wireless LAN (Local Area Network), or various wired communication networks. Communication is performed with the user terminal 200 used by the user and the store terminal 100 used by the store via N (for example, see FIG. 2 ). In addition, the information providing apparatus 10 provides the information of the transaction target sold by the arbitrary number of stores to the arbitrary number of users, and realizes various kinds of electronic commerce of the transaction target between each user and each store. Shall have the function of.

The store terminal 100 is a terminal device used by a store that sells a transaction target to a user through the service of the online shopping mall provided by the information providing device 10, and is realized by, for example, a PC or a server device. That is, the store terminal 100 is a terminal device used by a seller who sells a transaction target in the online shopping mall. For example, the store terminal 100 is arranged in a store or the like that has put up a transaction target in the online shopping mall. Then, the store terminal 100 registers various types of information regarding the transaction target to be sold in the information providing device 10. The seller who sells the transaction target may or may not have a virtual store in the online shopping mall. The seller may or may not have an actual store.

The user terminal 200 is an information processing terminal such as a PC (Personal Computer) or a smartphone used by the user. For example, the user terminal 200 can communicate with the information providing apparatus 10 via the network N such as the Internet (see FIG. 2, for example). Although not shown in FIG. 1, the information providing apparatus 10 may be able to communicate with any number of user terminals 200.

For example, the store terminal 100 accepts registration of information of a transaction target (for example, image, price, shipping fee, stock quantity, etc.) to be sold in the online shopping mall, according to the operation by the seller. Then, when the information providing apparatus 10 receives a search query of a transaction target from the user, the information providing device 10 extracts a transaction target corresponding to the search query from among the exhibited transaction targets, and an image or a price of the extracted transaction target. Is delivered to the user. Then, when the user selects any transaction target content, the information providing apparatus 10 delivers the purchase content, which is the content for purchasing the transaction target corresponding to the selected transaction target, to the user. To do.

Further, when the user purchases the transaction target via the purchase content, the information providing apparatus 10 accepts registration of the address to be the shipping destination of the transaction target, the name of the recipient, the desired delivery date and time, and the like. The information providing apparatus 10 accepts registration of information about a user who is a delivery destination (hereinafter, may be referred to as “delivery destination information”) in advance, and the user is authenticated. In that case, the following processing may be executed using the delivery destination information registered in advance. Then, the information providing apparatus 10 transmits the delivery destination information to the store terminal 100, and causes the user to perform the delivery or the like of the transaction target.

[1-2. About an example of electronic commerce]
Here, an example of the service of the online shopping mall provided by the information providing apparatus 10 will be described. For example, the information providing device 10 receives the transaction object information of the transaction object to be sold from the seller who sells the transaction object. In such a case, the information providing device 10 registers the transaction target information in a predetermined database.

Here, in the online shopping mall provided by the information providing device 10, each store may manage and deliver the transaction target independently, or may deliver from a predetermined warehouse shared by a plurality of stores. For example, when the seller manages and delivers the transaction target at the store, the seller registers the address of the store as the delivery source and the number of stocks as the transaction target information. On the other hand, when the seller manages and delivers the transaction target in a predetermined warehouse, the seller delivers the transaction target to the predetermined warehouse and registers the information indicating the warehouse as the delivery destination as the transaction target information.

On the other hand, the information providing apparatus 10 accepts input and selection of a search query corresponding to a desired transaction target from the user terminal 200. For example, the information providing apparatus 10 accepts a trade target name, a trade target attribute, and the like as a search query from the user. In such a case, the information providing apparatus 10 refers to the database and searches for a transaction object registered as a sales object, that is, a transaction object corresponding to the received search query from among the exhibited transaction objects.

In addition, the information providing apparatus 10 displays the transaction target content of each transaction target on the basis of various information regarding the transaction target corresponding to the search query, the attribute of the user who performed the search, and the like (for example, each Determine the order in which the transaction target contents are arranged. For example, the information providing apparatus 10 calculates the score (hereinafter, referred to as “priority”) for displaying each transaction target content as the priority based on the price of the transaction target, the shipping fee, and the like. Then, the information providing apparatus 10 generates a search result in which the transaction target contents are arranged in the descending order of priority, and transmits the generated search result to the user terminal 200.

For example, the information providing apparatus 10 calculates the priority based on the price of the transaction target, the shipping fee, the degree of popularity (for example, the number of sales and the number of accesses, CTR (Click Through Rate) and CVR (Conversion Rate) of the content, etc.). In addition, for example, the information providing device 10 determines, based on the relationship between the tag information and the search query that the seller has previously given to the transaction target, and the relationship between the tag information and the user. For example, the information providing apparatus 10 may calculate the priority based on the distance between the delivery destination such as the user's address and the shipping source to which the store ships the transaction target. May be.

Further, the information providing device 10 searches for the degree of association between the search query and each transaction target, the matching result between the attribute of the user who inputs the search query (for example, demographic attribute or psychographic attribute) and the transaction target attribute, and the search. The priority of displaying the transaction target content may be calculated based on various information such as the time when the query is input and the position of the user terminal 200.

The information providing apparatus 10 may calculate the priority according to the conversion of each transaction target or each transaction target content. For example, the information providing device 10 includes the total number of sales of the transaction target, the CTR (Click Through Rate) of the purchase content, the CPA (Cost Per Action/Cost Per Acquisition), the number of times the web content is browsed to purchase the transaction target, The priority is calculated based on various numerical values indicating a predetermined conversion for the transaction target, such as the number of selections of the content.

The information providing apparatus 10 may calculate the priority based on an arbitrary index other than the above-mentioned indexes. For example, the information providing apparatus 10 may calculate the priority of a higher value for a transaction target having a lower price. Further, the information providing apparatus 10 may calculate the priority of a higher value for a transaction object having a free delivery charge.

Here, the information providing apparatus 10 is based on information about a sales promotion cost, which is a cost charged to a seller to promote sales of a transaction target, and a sales promotion ratio, which is a ratio of the sales promotion cost to the price. The priority may be calculated. For example, the information providing device 10 accepts registration of a sales promotion ratio, which is a ratio of sales promotion expenses to a price, for each transaction target or each store.

Here, the sales promotion cost is a reward provided from the seller of the transaction target to the operator who operates the online shopping mall when the transaction target is actually purchased. For example, when the transaction target is sold, the information providing apparatus 10 provides the store with an amount obtained by subtracting the sales promotion cost from the sales price registered in advance. That is, the sales promotion cost is a cost paid to the operator of the online shopping mall by the seller who sells the purchased transaction object, triggered by the purchase of the transaction object. The sales promotion ratio is the ratio of sales promotion costs to the sales price of the transaction target. Note that the information providing apparatus 10 may automatically issue a sale or a coupon that is a transaction target within the range of the sales promotion cost under the initiative of the operator who operates the online shopping mall. That is, the sales promotion cost has not only the nature as an advertisement cost, but also an aspect of a store opening fee in the online shopping mall and a cost used in various operations in the online shopping mall.

The information providing apparatus 10 calculates the priority for displaying the transaction target content by using the value of the sales promotion cost or the sales promotion ratio as an index. The information providing apparatus 10 calculates the priority of a higher value as the value of the sales promotion ratio or the value of the sales promotion cost is larger. Then, the information providing apparatus 10 generates a search result in which the transaction target contents are arranged in order from the one having the highest priority value.

Further, when the user selects any transaction target content from the search result, the information providing apparatus 10 arranges information about the transaction target corresponding to the transaction target content and accepts the purchase of the transaction target. Deliver the purchase content of. Then, when accepting the purchase operation of the transaction target from the user terminal 200, the information providing apparatus 10 notifies the seller who has sold the transaction target that the transaction target has been sold, and performs various charging. Execute the process.

For example, the information providing device 10 cooperates with a billing server (not shown) that performs a predetermined billing process, and bills the price of the purchased transaction target. Further, the information providing apparatus 10 calculates the amount obtained by multiplying the sales promotion ratio to the price of the transaction target, that is, the amount of the sales promotion cost, and calculates the amount of the sales promotion cost calculated from the price of the transaction target purchased. The deducted amount is provided to the seller.

The information providing device 10 may calculate the priority based on the value of the transaction target in the online shopping mall. For example, even if the same transaction target is listed from different stores, if the evaluation of the transaction target placed by one of the stores or the evaluation of that store is high, the The value of the transaction target is considered to be high. In addition, regarding the transaction target sold by a certain store, the number of sales of that transaction target, the number of times of search queries related to the transaction target, the number of impressions and selections of purchased content, the price difference with other transaction targets, the transaction target The number of days that have passed since the item was put up, the number of sales of the transaction target sold by another store, and the like are indicators of the value of the transaction target. Therefore, the information providing apparatus 10 may calculate a value score indicating the value of the transaction target based on the various types of information described above, and may calculate the priority of displaying the purchased content based on the calculated value score. ..

In addition, the information providing apparatus 10 may search the search result such as the range initially displayed on the screen when displaying the search result, the content displayed first when the search result is composed of a plurality of contents, and the like. A predetermined priority area is set in an area whose visibility exceeds a predetermined threshold value. Then, the information providing apparatus 10 arranges the transaction target content of the transaction target for which the value of the sales promotion cost or the sales promotion ratio exceeds a predetermined threshold value in the priority area in the order according to the value of the sales promotion cost or the sales promotion ratio. It may be displayed. In addition, the information providing apparatus 10 may display the transaction target contents side by side in an area other than the priority area in the order of priority calculated based on an index other than the sales promotion cost and the sales promotion ratio.

[1-3. About the outline of each processing]
Hereinafter, the presentation process and the providing process performed by the information providing apparatus 10 will be described. In the following description, the providing process executed when the information providing device 10 provides the transaction target content to the user will be described first, and then provided to the seller when the transaction target content is provided. The presenting process of providing profit information to the seller will be described.

[1-3-1. Overview of provision processing]
For example, when the transaction target content is distributed with a priority based on the sales promotion cost or the sales promotion ratio, it may not be said that the information of the transaction target useful to the user is provided. For example, if the first store, which is not highly evaluated by the user, has set a higher sales promotion cost than the second store, which is highly evaluated by the user, the transaction target content of the first store is the second It is displayed with priority over the transaction target of the store. For this reason, the user may purchase a transaction target of a store that is not so popular among a plurality of stores that sell the same transaction target, and the impression of the transaction target or the online shopping mall may deteriorate.

Therefore, the information providing apparatus 10 executes the following providing process when delivering the transaction target content. First, the information providing device 10 acquires evaluation information indicating an evaluation related to a seller who sells a transaction target through the online shopping mall. Then, the information providing device 10 provides the user with information regarding the transaction target sold by the seller in the order based on the evaluation information.

That is, the information providing device 10 gives priority to the information about the transaction object sold by the first seller over the information about the transaction object sold by the second seller whose rating indicated by the evaluation information is lower than that of the first seller. To provide. To give a more specific example, the information providing apparatus 10 determines whether the evaluation indicated by the evaluation information satisfies a predetermined condition. Then, the information providing device 10 sells the information about the transaction target sold by the seller whose evaluation is determined to satisfy the predetermined condition, to the sales target whose sales are determined to not satisfy the predetermined condition. To give priority to. For example, the information providing device 10 calculates the priority of providing information on the transaction target sold by the seller based on the determination result, and the transaction target sold by the seller according to the calculated priority. Provide information to the user.

As described above, in order to preferentially display the transaction target content of the transaction target sold by the seller who is highly evaluated by the user, the information providing apparatus 10 executes the following processing. For example, when it is determined that the evaluation satisfies the predetermined condition, the information providing apparatus 10 virtually increases the ratio of the sales promotion cost, and based on the value of the virtually increased sales promotion ratio, Calculate. That is, the information providing apparatus 10 calculates the priority of a transaction object sold by a seller who has a high evaluation, with the value of the sales promotion ratio serving as an index of the priority increased.

Here, virtually increasing the value of the sales promotion ratio does not actually increase the value of the sales promotion ratio but indicates a process of increasing the value of the sales promotion ratio only in the calculation of the priority. That is, the information providing apparatus 10 displays the transaction target content in a state in which the value of the sales promotion ratio for a certain transaction target is virtually increased, and thereafter, when the transaction target is purchased, before the virtual increase. The seller is charged a sales promotion cost based on the value of the sales promotion ratio, that is, the value of the sales promotion ratio actually registered by the seller.

As a result of such processing, the information providing apparatus 10 can preferentially provide the transaction target content of the store that has a good reputation from the user. Therefore, the information providing device 10 can provide appropriate information to the user. In addition, the information providing apparatus 10 does not simply provide preferentially the transaction target content of a store with a good reputation, but raises the sales promotion ratio and the amount of the sales promotion cost so that the store has a good reputation with the user. Adjust the priority so as to give priority to the content to be transacted. As a result of such processing, the information providing apparatus 10 can provide each transaction target content with the priority according to the evaluation from the user for each store while considering the sales promotion ratio and the amount of the sales promotion cost. it can.

[1-3-2. Overview of presentation processing]
Next, an outline of the presentation process will be described. As described above, when the transaction target content is distributed with the priority based on the sales promotion cost and the sales promotion ratio, the transaction target content of the seller who registered the sales promotion cost and the sales promotion ratio having a higher value is preferentially provided. Will end up. For this reason, it cannot be said that each seller is simply motivated to increase the amount of sales promotion cost or sales promotion ratio, and is not motivated to improve the evaluation from users. ..

Therefore, the information providing apparatus 10 executes the following presentation processing. First, the information providing apparatus 10 determines whether or not the evaluation related to the seller who sells the transaction target through the online shopping mall satisfies the condition for providing a predetermined profit to the seller in the online shopping mall. To judge. Then, the information providing device 10 provides the seller with the determination result together with the evaluation related to the seller.

For example, the information providing device 10 determines whether or not the evaluation related to the seller satisfies the condition for increasing the priority in providing the user with the information about the transaction target sold by the seller. , The judgment result is provided to the seller. More specifically, the information providing device 10 determines whether or not a condition for virtually increasing the value of the sales promotion ratio, which is an index of priority, is satisfied, and provides the determination result to the seller. .. That is, the information providing apparatus 10 provides the seller with a determination result as to whether or not the condition for obtaining the incentive to virtually increase the value of the sales promotion ratio in the providing process is satisfied as the presentation process.

When such a process is executed, the information providing apparatus 10 can give each seller motivation to improve the evaluation from the user in order to obtain a predetermined profit in the online shopping mall. More specifically, the information providing apparatus 10 can provide not only motivation to increase the sales promotion ratio and the amount of sales promotion cost but also motivation to improve the evaluation from the user. .. As a result, the information providing device 10 can improve the aspect of the transaction act by each seller, and as a result, can provide the information of the transaction target that is useful to the user.

[1-4. Example of presentation process and provision process]
Hereinafter, with reference to FIG. 1, an example of the flow of the providing process executed by the information providing apparatus 10 will be described. First, the information providing apparatus 10 accepts an item to be traded through the store terminal 100 and also receives a request for setting a sales promotion ratio (step S1). In such a case, the information providing apparatus 10 presents the condition information indicating the incentive condition for the sales promotion ratio to the store terminal 100 by executing the presenting process (step S2).

In the example illustrated in FIG. 1, an example of the process of providing the condition information when the request for setting the sales promotion ratio is received from the shop terminal 100 has been described, but the embodiment is not limited to this. For example, the information providing apparatus 10 may present the condition information when receiving the request for presenting the condition information from the store terminal 100, or may push the condition information to the store terminal 100 at a predetermined timing.

[1-4-1. Example of presentation process]
For example, the information providing device 10 identifies a seller (that is, a store) that uses the store terminal 100, and identifies various evaluations for the identified seller. To give a specific example, the information providing apparatus 10 identifies an evaluation (hereinafter, may be referred to as “delivery evaluation”) related to delivery of a transaction target sold by the identified seller, and the identified evaluation. Determines whether a predetermined condition is satisfied. More specifically, in the information providing device 10, the identified evaluation is a predetermined condition for increasing the sales promotion ratio virtually (hereinafter, referred to as “increase condition”), or the sales promotion ratio is virtually. It is determined whether or not a predetermined condition (hereinafter, referred to as a “reduction condition”) for decreasing is satisfied.

For example, some of the transaction objects put up for sale in the online shopping mall are those that are subject to "Asukutsu" that arrive the day after the order is placed. It is predicted that the user's evaluation of the product as a target of such “ASUTSUKU” will decrease if the idea is delayed. Therefore, the number of times the information providing device 10 has exceeded the predetermined period from the purchase of the transaction target until the shipment of the purchased transaction target (hereinafter, may be referred to as “shipping period”). Specify. Then, the information providing apparatus 10 determines whether the delivery evaluation based on the specified number of times satisfies a predetermined condition.

For example, the information providing apparatus 10 calculates, as the shipping delay rate, a value obtained by dividing the number of times the shipping period exceeds 24 hours by the total number of times the seller has shipped the transaction target. Then, the information providing apparatus 10 determines that the delivery evaluation satisfies the predetermined condition when the calculated shipping delay rate is lower than the predetermined threshold value. For example, when the shipping delay rate is less than “1%”, the information providing apparatus 10 determines that the shipping delay rate satisfies the increasing condition. If the shipping delay rate exceeds “10%”, the information providing apparatus 10 determines that the shipping delay rate satisfies the reduction condition.

The information providing apparatus 10 may specify the number of times that the shipping period has exceeded 24 hours, and if the specified number of times is less than a predetermined threshold value, may determine that the delivery evaluation satisfies a predetermined condition. Further, the information providing apparatus 10 determines that the delivery evaluation does not satisfy the predetermined condition when the shipping delay rate exceeds the predetermined threshold value or when the number of times the shipping period exceeds the predetermined threshold value exceeds the predetermined number of times. You may.

Further, if the time from the purchase of the transaction target to the arrival is long, the impression of the user may be reduced. Therefore, in the information providing device 10, the evaluation based on the period from the purchase of the transaction object to the delivery of the transaction object to the delivery destination (hereinafter, may be referred to as “delivery period”) satisfies a predetermined condition. It is determined whether or not it is satisfied.

For example, the information providing apparatus 10 calculates the average value of the delivery period as the average delivery period. When the calculated average delivery period is less than 5 days, the information delivery apparatus 10 determines that the average delivery period satisfies the increasing condition, and the average delivery period is If it exceeds 10 days, it may be determined that the average delivery period satisfies the reduction condition. Further, the information providing apparatus 10 calculates the number of times the delivery period exceeds the predetermined threshold value, and when the calculated number of times is less than the predetermined threshold value, or the ratio of the number of times the delivery period exceeds the predetermined threshold value is less than the predetermined threshold value. In this case, it may be determined that the delivery evaluation satisfies a predetermined increase condition. In addition, the information providing apparatus 10 determines that the average delivery period satisfies the reduction condition when the average delivery period exceeds the predetermined threshold value or when the number of times the delivery period exceeds the predetermined threshold number exceeds the predetermined number of times. May be.

Further, the evaluation of the transaction object to that one is considered to be the evaluation to the seller who sold the transaction object. Therefore, the information providing apparatus 10 determines whether or not the evaluation regarding the transaction target sold by the seller (hereinafter, sometimes referred to as “transaction target evaluation”) satisfies a predetermined condition.

For example, an online shopping mall may have a function of accepting a stepwise evaluation of a purchased transaction target. Therefore, the information providing apparatus 10 determines whether or not the evaluation based on the average value of the evaluation values given to the transaction target (hereinafter, sometimes referred to as “average review”) satisfies a predetermined condition. To do. For example, the information providing apparatus 10 determines that the average review satisfies the increasing condition when the value of the average review is 4 or more, and determines that the average review satisfies the decreasing condition when the value of the average review is less than 2. You may judge.

Here, when the evaluation is performed based on the average value of the evaluation values, the seller or the user associated with the seller gives a high evaluation value to the user, and as a result, an illegal operation of the evaluation value is performed. There is a risk of being granted. Therefore, the information providing apparatus 10 has a predetermined evaluation based on the number of times an evaluation value lower than a predetermined threshold value (hereinafter sometimes referred to as “low evaluation review”) is given to the transaction target. It is determined whether or not the condition is satisfied.

For example, the information providing apparatus 10 determines that the low evaluation review satisfies the increasing condition when the ratio of the low evaluation reviews is less than 1%, and determines that the low evaluation reviews are satisfied when the ratio of the low evaluation reviews exceeds 10%. It is determined that the reduction condition is satisfied. In addition, the information providing apparatus 10 may determine whether the number of low-evaluation reviews falls below a predetermined threshold.

In addition, in the online shopping mall, there are cases where a stepwise evaluation of each store is accepted. Therefore, the information providing apparatus 10 determines whether or not the seller's evaluation (hereinafter, sometimes referred to as “store evaluation”) satisfies a predetermined condition.

For example, the information providing apparatus 10 determines whether or not the evaluation based on the average value of the evaluation values given to the store (hereinafter, sometimes referred to as “average store evaluation”) satisfies a predetermined condition. To do. For example, the information providing apparatus 10 determines that the average store evaluation satisfies the increasing condition when the average store evaluation value exceeds 4, and determines the average store evaluation decreasing condition when the average store evaluation value falls below 2. It is determined to satisfy.

Further, the information providing apparatus 10 has a predetermined evaluation condition based on the number of times that the store is provided with an evaluation value lower than a predetermined threshold value (hereinafter, may be referred to as “low store evaluation”). It is determined whether or not the condition is satisfied. For example, the information providing apparatus 10 determines that the low store evaluation satisfies the increasing condition when the low store evaluation ratio is lower than 1%, and decreases the low store evaluation when the low store evaluation ratio exceeds 10%. Determined to meet the conditions. The information providing apparatus 10 may determine whether the number of low store evaluations satisfies a predetermined condition.

Further, the information providing apparatus 10 determines whether or not the evaluation based on the number of times the sale of the transaction target is canceled after the purchase satisfies the predetermined condition due to the convenience of the seller. For example, the information providing apparatus 10 calculates, as a store convenience cancellation rate, a rate at which the sale of the transaction target is canceled after the purchase due to the seller's convenience. Then, the information providing apparatus 10 determines that the store convenience cancellation rate satisfies a predetermined increase condition when the store convenience cancellation rate is less than 1%, and determines that the store convenience cancellation rate is greater than 0%. It is determined that the rate satisfies the reduction condition.

In addition to the various evaluations described above, the information providing apparatus 10 may determine whether the sales history by each seller satisfies various conditions. In addition, the information providing apparatus 10 considers whether the shipping period or the shipping period exceeds the delay, considers what threshold exceeds each evaluation, or sets what threshold. An arbitrary threshold value can be adopted as to whether or not it is determined that the condition is satisfied when the value is lower.

Then, the information providing apparatus 10 generates the content C10 that summarizes each evaluation content of the seller and information indicating whether each evaluation satisfies a predetermined condition. For example, the information providing apparatus 10 generates the content C10 such as "incentive information of store A" as the content C10 for the store A, which is the store that uses the store terminal 100, as illustrated in FIG. Then, the information providing apparatus 10 includes, in the content C10, a shipping delay rate in the store A, an average delivery period, a low evaluation review ratio, an average review value, a low store evaluation ratio, an average store evaluation value, and store convenience cancellation. Place rate values, etc. Furthermore, the information providing apparatus 10 arranges, in the content C10, information indicating whether or not each evaluation item satisfies the increasing condition and whether or not each evaluation item satisfies the decreasing condition. That is, the information providing apparatus 10 arranges the profit given to the store A when each evaluation item satisfies a predetermined condition, that is, the information indicating the incentive or the information indicating the penalty, in the content C10.

For example, in the example illustrated in FIG. 1, the information providing apparatus 10 arranges the shipping delay rate “1.2%” of the store A in the content C10. Here, in the presentation process, the sales promotion ratio is virtually increased when the shipment delay rate is “1%” or less, and the sales promotion ratio is virtually decreased when the shipment delay rate is “10%” or more. Shall be done. In such a case, the information providing apparatus 10 determines that the shipping delay rate “1.2%” does not satisfy both the increase condition and the decrease condition. Then, the information providing apparatus 10 arranges a display indicating that neither the increase condition nor the decrease condition is satisfied in the content C10.

The information providing apparatus 10 also arranges the average delivery period “3 days” of the store A in the content C10. Here, in the presentation process, the sales promotion ratio is virtually increased when the average delivery period is “5 days” or less, and the sales promotion ratio is virtually reduced when the average delivery period is “10 days” or more. Shall be done. In such a case, the information providing apparatus 10 determines that the average delivery period satisfies the increase condition and arranges a display to the effect that the average delivery period satisfies the increase condition in the content C10.

Further, the information providing apparatus 10 arranges the respective values of the low evaluation review, the average review, the low store evaluation, the average store evaluation, and the store convenience cancellation rate of the store A in the content C10, and the increase condition for each evaluation item. Information indicating whether or not a reduction condition, each evaluation item satisfies an increase condition, and whether or not a reduction condition is satisfied is arranged in the content C10.

Further, the information providing apparatus 10 arranges, in the content C10, the content of the incentive according to the number of evaluation items satisfying a predetermined condition among the evaluation items for the store. For example, in the presentation process, the value obtained by subtracting the number of items satisfying the decreasing condition from the number of items satisfying the increasing condition is two or more, and the sales promotion ratio is virtually 1.5 times. In such a case, the information providing apparatus 10 has three items satisfying the increasing condition and two items satisfying the decreasing condition among the respective evaluation items of the store A, so that the sales promotion ratio is an incentive for the store A. Will be set to 1.5 times.

Then, the information providing apparatus 10 presents the content C10 to the store serving as the seller. In order to obtain the incentive to increase the sales promotion ratio, that is, the incentive to preferentially present the transaction target content, the store presented with the content C10 will execute a measure according to the condition information. (Step S3). For example, the store A improves the shipping delay rate and the average delivery period in order to further increase the sales promotion rate. Then, the information providing apparatus 10 can obtain the improvement result by updating the store information (step S4).

[1-4-2. Example of provision processing]
Next, an example of the providing process will be described. For example, the information providing apparatus 10 accepts the search query from the user terminal 200 (step S5). In such a case, the information providing apparatus 10 searches for the transaction target related to the search query from the transaction targets being sold, and specifies the sales promotion ratio of the searched transaction target (step S6). For example, the information providing apparatus 10 identifies the transaction objects #A to #C corresponding to the search query. Then, the information providing device 10 identifies the store that sells the transaction targets #A to #C, the price of the transaction target, and the sales promotion ratio.

For example, the information providing apparatus 10 identifies the store #A that sells the transaction target #A, the price “1500 yen” of the transaction target #A, and the sales promotion ratio “10%” of the transaction target #A. Further, the information providing apparatus 10 identifies the store #B that sells the transaction target #B, the price “1400 yen” of the transaction target #B, and the sales promotion ratio “12%” of the transaction target #B. Further, the information providing apparatus 10 identifies the store #C that sells the transaction target #C, the price “1500 yen” of the transaction target #C, and the sales promotion ratio “12%” of the transaction target #C.

Here, when the sales promotion cost for each transaction target #A to #C is simply calculated, the sales promotion cost of the transaction target #A is “150 yen”, and the sales promotion cost of the transaction target #B is “168 yen”. Therefore, the sales promotion cost of the transaction target #C is “180” yen. As a result, if the value of each sales promotion cost is simply taken as the priority, the transaction target content will be provided in the order of transaction target #C, transaction target #B, and transaction target #A.

However, for example, when the store #A has a higher evaluation than the store #B and the store #C, it is considered that the transaction target content of the transaction target #A should be preferentially presented. Therefore, the information providing apparatus 10 calculates the sales promotion cost while virtually adding the sales promotion rate of the highly evaluated store (step S7).

For example, the information providing apparatus 10 determines the shipment delay rate, the average delivery period, the low evaluation review, the average review, the low store evaluation, the average store evaluation, and the store convenience cancellation rate from the delivery history of the stores #A to #C. Each determines whether a predetermined condition is satisfied. For example, the information providing apparatus 10 determines whether each evaluation item satisfies a predetermined increase condition and a predetermined decrease condition. Then, the information providing apparatus 10 adjusts the value of the sales promotion ratio according to the items determined to satisfy each condition among the evaluation items and the number of items satisfying the condition. That is, the information providing apparatus 10 increases the priority of displaying the transaction target content when it is determined that the evaluation satisfies a predetermined increase condition, and when the evaluation is determined to satisfy the predetermined decrease condition, Lower the priority of displaying the transaction target content.

For example, in the example shown in FIG. 1, for store #A, the average delivery period, the low store evaluation, and the average store evaluation satisfy the increasing condition, and the store convenience cancellation rate satisfies the decreasing condition. As a result, in the store #A, the information providing apparatus 10 calculates, as the application ratio, the value “15%” obtained by multiplying the sales promotion ratio “10%” by “1.5”. Then, the information providing apparatus 10 calculates “225”, which is the product of the application ratio and the price, as the sales promotion score.

On the other hand, when the store #B and the store #C do not satisfy each evaluation item, the information providing device 10 calculates the value of the sales promotion score by directly setting the value of the sales promotion ratio as the application ratio. For example, the information providing apparatus 10 calculates the sales promotion score “168” for the transaction target #B of the store #B, and calculates the sales promotion score “180” for the transaction target #C of the store #C.

Then, the information providing apparatus 10 generates a search result in which the contents are arranged in the order according to the sales promotion score (step S8). For example, the information providing apparatus 10 generates a search result SR in which transaction target contents are arranged in the order of transaction target #A, transaction target #C, and transaction target #B. Then, the information providing apparatus 10 preferentially presents the transaction target of the store with high value by transmitting the search result SR to the user terminal 200 (step S9). Further, when the transaction target is purchased, the information providing apparatus 10 charges the seller a sales promotion cost according to the set sales promotion ratio (step S10). For example, when the transaction object #A is purchased, the information providing apparatus 10 charges the seller the sales promotion cost “150 yen” set by the store #A regardless of the application ratio.

[1-5. About evaluation items]
It should be noted that the information providing apparatus 10 adopts an evaluation item of arbitrary content as long as it provides a determination result as to whether or not the store satisfies each evaluation item for the same evaluation item as the evaluation item in the presentation process. Good. In addition, the information providing apparatus 10 may determine whether or not each store satisfies the evaluation item for an evaluation item of arbitrary content, and adjust the value of the sales promotion ratio according to the determination result.

The information providing apparatus 10 may employ only some of the various evaluation items described above. In addition to the above-described evaluation items, the information providing device 10 may determine whether or not an arbitrary evaluation item that is considered to indicate the evaluation of each store in the online shopping mall is satisfied.

[1-6. About incentives]
Further, in the above description, the information providing apparatus 10 has an incentive to virtually increase the value of the sales promotion ratio when providing the search result, and a penalty to virtually reduce the value of the sales promotion ratio. Here, the information providing device 10 may increase or decrease the value of the sales promotion ratio by an arbitrary method.

For example, the information providing apparatus 10 multiplies the value of the sales promotion ratio by a constant value of 1 or more every time the increase condition is satisfied, and multiplies the value of the sales promotion ratio by a constant value of 1 or less each time the decrease condition is satisfied. Good. Further, the information providing apparatus 10 may add the number of items satisfying the increasing condition to the sales promotion ratio and subtract the number of items satisfying the decreasing condition from the sales promotion ratio. That is, the information providing apparatus 10 may employ an incentive according to the number of evaluation items determined to satisfy the predetermined condition. For example, the information providing apparatus 10 may increase the value of the sales promotion ratio to a higher value as the number of evaluation items that satisfy a predetermined increase condition increases.

Further, the information providing apparatus 10 may calculate the priority based on various indexes other than the value of the sales promotion cost or the sales promotion ratio, and adjust the calculated priority according to the evaluation of each seller. Good. For example, the information providing apparatus 10 may adjust the priority so that the better the evaluation, the higher the value.

In addition, the information providing apparatus 10 acquires evaluation information indicating multiple types of evaluations related to the seller, and at a rate according to the type of evaluation determined to satisfy a predetermined condition among the evaluations indicated by the evaluation information. The value of the sales promotion ratio may be virtually increased. For example, when only the shipping delay rate satisfies the predetermined condition, the information providing apparatus 10 sets a value obtained by multiplying the sales promotion ratio by 1.2 as the application ratio, and the shipping delay rate and the average delivery period satisfy the predetermined conditions. The value obtained by multiplying the sales promotion ratio by 1.5 may be used as the application ratio. Moreover, the information providing apparatus 10 may employ different incentives for each evaluation item. When the value of the average review satisfies the predetermined condition, the sales promotion ratio may be increased by 1.1 times, and when the value of the low store evaluation satisfies the predetermined condition, the sales promotion ratio may be increased by 1.2 times.

Further, the information providing apparatus 10 may set an incentive of the content according to the value itself of each evaluation item, not whether or not each evaluation item satisfies a predetermined condition. For example, the information providing apparatus 10 may virtually increase the value of the sales promotion rate to a higher value as the value of the shipping delay rate is lower. Further, the information providing apparatus 10 may virtually increase the value of the sales promotion ratio to a higher value as the number of low evaluation reviews and the number of low store evaluations are smaller.

Moreover, the information providing apparatus 10 may increase the value of the sales promotion ratio in accordance with the number of items satisfying the corresponding increase condition among the evaluation items. For example, the information providing apparatus 10 may set a value obtained by adding the number of items satisfying the increasing condition among the evaluation items to the sales promotion ratio as the application ratio. Further, the information providing apparatus 10 may set the value obtained by subtracting the number of items satisfying the reduction condition among the evaluation items to the sales promotion ratio as the application ratio.

[1-7. Regarding conditions for granting incentives]
The information providing apparatus 10 may set the condition whether to execute the presentation process or the providing process. For example, the information providing apparatus 10 may virtually increase the value of the sales promotion ratio when the sales history by the seller satisfies a predetermined condition and the evaluation information satisfies the predetermined condition. For example, the information providing apparatus 10 determines whether the evaluation with respect to the seller satisfies a predetermined condition only when the total amount of sales by the seller exceeds a predetermined threshold, and when the evaluation satisfies the predetermined condition, Only, the value of the sales promotion ratio may be virtually increased.

Further, the information providing apparatus 10 may provide the determination result as to whether or not the evaluation with respect to the seller satisfies the predetermined condition only when the total amount of sales by the seller exceeds the predetermined threshold. For example, the information providing apparatus 10 provides the content C10 shown in FIG. 1 when the total sales amount exceeds a predetermined threshold value, and the current state of each evaluation item in the content C10 when the total sales amount does not exceed the predetermined threshold value. It is not necessary to arrange only the information items and to arrange information such as whether or not each evaluation item satisfies a predetermined condition.

[1-8. Regarding conditions for presenting condition information]
In addition, when the evaluation related to the seller satisfies the condition and the value of the sales promotion ratio is not registered by the seller, the information providing device 10 provides the determination result and the information for prompting the registration of the sales promotion ratio. May be presented. For example, the information providing apparatus 10 may present the content C10 as shown in FIG. 1 only when the sales promotion ratio is not registered. That is, the information providing apparatus 10 may present each evaluation item, a determination result of whether or not each evaluation item is satisfied, an incentive when the evaluation item is satisfied, and the like only when the sales promotion ratio is not registered. .. By executing such a process, the information providing apparatus 10 can present the profit when the sales promotion ratio is registered to each seller, and thus can promote the setting of the sales promotion ratio.

The information providing apparatus 10 may provide any information to the user in addition to whether or not each evaluation item satisfies the increasing condition and the decreasing condition and the thresholds of the increasing condition and the decreasing condition. For example, the information providing apparatus 10 may provide information indicating the speed of shipping and the shipping delay rate when compared with other sellers. For example, the information providing apparatus 10 may display a graph indicating what the average delivery period or the average delivery period is in all the stores, and the shipping delay rate in all the stores. ..

In addition, the information providing device 10 arranges in the content C10 text indicating a measure generally used to improve various evaluation items and information in which a link to a content indicating such a measure is set. It may be displayed. In this way, when the evaluation related to the seller does not satisfy the condition, the information providing device 10 further provides information indicating a measure for satisfying the evaluation, and therefore, the evaluation is provided to each seller. Further motivation to improve can be provided.

[2. Configuration of information providing device]
Hereinafter, an example of the functional configuration of the information providing device 10 will be described. FIG. 2 is a diagram illustrating a configuration example of the information providing apparatus according to the embodiment. As shown in FIG. 2, the information providing device 10 includes a communication unit 20, a storage unit 30, and a control unit 40.

The communication unit 20 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 20 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the store terminal 100 and the user terminal 200.

The storage unit 30 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. The storage unit 30 also stores a transaction target database 31, a store database 32, and a condition database 33.

In the transaction object database 31, information about transaction objects put up on the online shopping mall is registered. For example, FIG. 3 is a diagram showing an example of a transaction target database according to the embodiment. In the example shown in FIG. 3, the transaction target database 31 is associated with “store ID (Identifier)”, “transaction target ID”, “category information”, “price information”, “shipping cost”, and “sales promotion ratio”. Have been registered. In addition to the information shown in FIG. 3, the transaction target database 31 stores various types of transaction target images, such as transaction target images and transaction target content, which is an explanatory text, purchase content, transaction target content CTR, CVR, and the like. Information may be registered.

Here, the “store ID” is an identifier indicating a store that put up a transaction target, that is, an identifier indicating a seller. Further, the “transaction target ID” is an identifier indicating a transaction target. The "category information" is information indicating the category to which the transaction target indicated by the associated "transaction target ID" belongs. The "price information" is information indicating the price of the transaction target indicated by the associated "transaction target ID". The "shipping fee" is information indicating the total amount when the transaction object indicated by the associated "transaction object ID" is delivered. Further, the “sales promotion ratio” is a value of the sales promotion ratio set for the transaction object indicated by the associated “transaction object ID”.

For example, in the example shown in FIG. 3, store ID “store #1”, transaction target ID “transaction target #1-1”, category information “category #ABC”, price information “price information #1-1”. , Shipping fee “postage #1-1”, and sales promotion ratio “sales promotion ratio #1-1” are registered. In such information, the information about the store indicated by the store ID “store #1” is the store information “store information #1”, which is the transaction target put up by this store, and the transaction target ID “transaction target #1”. "-1" indicates that the transaction target belongs to the category indicated by the category information "category #A-B-C". Further, in such information, the price of the transaction object indicated by the transaction object ID “transaction object #1-1” is the price indicated by the price information “price information #1-1”, and the shipping fee is the shipping fee “shipping fee #1-”. 1” indicates that the shipping fee is indicated. Further, such information indicates that the sales promotion ratio “sales promotion ratio #1-1” is set for the sales target indicated by the sales target ID “transaction target #1-1”.

In the example shown in FIG. 3, as information corresponding to each item, “store #1”, “transaction target #1-1”, “category #A-B-C”, and “price information #1-1”. , "Postage #1-1", and "promotional ratio #1-1" are described. Here, the transaction target database 31 is actually a numerical value or a character string for identifying a store or a transaction target, a numerical value or a character string indicating a hierarchy of a category to which the transaction target belongs, a numerical value indicating a price or a shipping fee, a sales promotion. A numerical value or the like indicating the ratio is registered.

Returning to FIG. 2, the description will be continued. Various information regarding the store is registered in the store database 32. For example, FIG. 4 is a diagram illustrating an example of information registered in the store database according to the embodiment. As shown in FIG. 4, the store database 32 includes “store ID”, “sales history”, “evaluation information”, “shipping mode information”, “delivery result history”, “total sales amount”, and “incentive”. Information is associated and registered.

Here, the "sales history" is information indicating the sales history of the transaction target by the store indicated by the associated store ID, and the "evaluation information" is the store indicated by the associated store ID. , Information indicating the evaluation of the transaction target sold by the store. Further, the “shipping mode information” is information indicating the mode of shipping by the store indicated by the associated store ID. The “delivery result history” is information indicating the result of delivery by the store indicated by the associated store ID. Further, the “total sales amount” is the total sales amount of the transaction target in the store indicated by the associated store ID. The “incentive” is information indicating the content of the incentive given to the store indicated by the associated store ID.

For example, in the example shown in FIG. 4, the store ID “store #1”, the sales history “sales history #1”, the evaluation information “evaluation #1”, the shipping mode information “shipping mode #1”, and the delivery result history “shipping result”. “#1”, total sales amount “total sales #1”, and incentive “1.3” are registered in association with each other. In such information, the sales history of the store indicated by the store ID “store #1” is “sales history #1”, the evaluation information is “evaluation #1”, and the shipping mode information is “shipping mode #1”. The delivery result history is “delivery result #1”, the total sales amount is “total sales number #1”, and the incentive is “1.3 times”.

In the example shown in FIG. 4, "store #1", "sales history #1", "evaluation #1", "shipment mode #1", "delivery result #1", and "total sales #1" Although the conceptual value is described, in reality, it is a character string or numerical value showing each store, data showing sales history, numerical value showing evaluation from each user, data showing history of shipping period, history of delivery period The data indicating the above, the numerical value indicating the total sales amount, etc. will be registered.

Returning to FIG. 2, the description will be continued. Various increasing conditions and decreasing conditions are registered in the condition database 33. For example, FIG. 5 is a diagram showing an example of information registered in the condition database according to the embodiment. As shown in FIG. 5, information having items such as “condition ID”, “condition content”, and “corresponding process” is registered in the condition database 33.

Here, the “condition ID” is an identifier indicating each condition. The “condition content” is information indicating which evaluation item satisfies which condition, that is, the content of the condition. The "corresponding process" is information indicating what process is to be executed when the content of the associated condition is satisfied.

For example, in the example shown in FIG. 5, the condition database 33 is associated with the condition ID “condition #1”, the condition content “shipping delay rate<threshold #1”, and the corresponding process “sales promotion ratio×1.2”. It is registered. Such information is a condition of whether or not the condition indicated by the condition ID “condition #1” is “the shipping delay rate is less than the threshold #1”, and when the condition is satisfied, the sales promotion ratio Indicates that the value of is multiplied by 1.2. In addition, in the example shown in FIG. 5, the threshold value to be compared with each evaluation item is shown by a conceptual display such as “threshold value #1”, but in reality, a numerical value that is the threshold value is registered.

Returning to FIG. 2, the description will be continued. The control unit 40 is, for example, a controller, and is a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like that stores various programs (an example of a notification program) stored in a storage device inside the information providing apparatus 10. (Corresponding to) is executed by using the RAM as a work area. The control unit 40 is a controller, and is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As illustrated in FIG. 2, the control unit 40 includes an acquisition unit 41, a determination unit 42, a presentation unit 43, a search unit 44, a providing unit 45, and a setting unit 46.

The acquisition unit 41 acquires evaluation information indicating an evaluation associated with a seller who sells a transaction target through the online shopping mall. For example, when the acquisition unit 41 receives a condition information presentation request from the store terminal 100, a search query from the user terminal 200, and the like, the sales history of each store, the history of shipment, the history of delivery, and the like. Acquires the evaluation, etc. for each store and the transaction target sold by each store. And the acquisition part 41 produces|generates the value of various evaluation items based on the acquired information. For example, the acquisition unit 41 calculates a shipping delay rate, an average delivery period, a low evaluation review, an average review, a low store evaluation, an average store evaluation, and a store convenience cancellation rate.

The determination unit 42 determines whether the evaluation indicated by the evaluation information satisfies a predetermined condition. More specifically, the determination unit 42 determines whether the evaluation indicated by the evaluation information satisfies a predetermined increase condition and a predetermined decrease condition. For example, the determination unit 42 acquires the value of each evaluation item calculated by the acquisition unit 41 and determines whether the acquired value of each evaluation item satisfies each condition registered in the condition database 33. ..

For example, in the presentation process and the providing process, the determination unit 42 determines that the evaluation related to the seller who sells the transaction target through the online shopping mall provides a predetermined profit to the seller in the online shopping mall. It is determined whether or not the condition is satisfied. For example, the determination unit 42 determines whether or not the evaluation associated with the seller satisfies the condition for increasing the priority in providing the user with the information about the transaction target sold by the seller, that is, the increase condition. Determine whether.

More specifically, the determination unit 42 is a ratio of the cost paid from the seller to the operator of the online shopping mall to the sales price of the transaction target when the purchase of the transaction target is performed. It is determined whether or not the value of the sales promotion ratio, which is a ratio serving as an index of the priority when providing the information to the user, satisfies the increasing condition for virtually increasing. In addition, the determination unit 42, as the predetermined condition, a condition for providing a predetermined penalty to the seller in the online shopping mall, that is, a reduction condition for virtually reducing the value of the sales promotion ratio. Or not.

For example, the determination unit 42 determines whether or not a plurality of evaluations related to the seller satisfy a predetermined condition. More specifically, the determination unit 42 determines whether or not the evaluation regarding the delivery of the transaction object satisfies a predetermined condition. For example, the determination unit 42 determines based on the number of times that the period from the purchase of the transaction target to the shipment of the transaction target exceeds the predetermined period, that is, whether the shipment delay rate satisfies a predetermined condition. To do. Further, for example, the determination unit 42 determines whether the average delivery period satisfies a predetermined condition, that is, the evaluation based on the period from the purchase of the transaction object to the delivery of the transaction object to the delivery destination.

Further, the determination unit 42 determines whether or not the evaluation regarding the transaction target sold by the seller satisfies a predetermined condition. For example, the determination unit 42 determines whether an evaluation based on the number of times an evaluation value having a value lower than a predetermined threshold is given to a transaction target, that is, whether a low evaluation review satisfies a predetermined condition. Further, the determination unit 42 determines whether or not the average value of the evaluation values for the transaction target, that is, the average review satisfies a predetermined condition.

The determination unit 42 also determines whether or not the seller's evaluation satisfies a predetermined condition. For example, the determination unit 42 determines whether or not the evaluation based on the number of times that the seller is given an evaluation value lower than a predetermined threshold value, that is, the low store evaluation satisfies a predetermined condition. Further, the determination unit 42 determines whether or not the average value of the evaluation values for the seller, that is, the average store evaluation satisfies a predetermined condition. In addition, the determination unit 42 determines whether or not the evaluation value based on the number of times the sale of the transaction target is canceled, that is, the store convenience cancellation rate satisfies a predetermined condition.

The presentation unit 43 presents the determination result to the seller together with the evaluation related to the seller. For example, the presentation unit 43 generates the content C10 indicating the value of each evaluation item acquired by the acquisition unit 41 and the determination result by the determination unit 42. Further, the presentation unit 43 identifies the content of the incentive or penalty for the store based on the determination result by the determination unit 42. Then, the presentation unit 43 arranges the content of the specified incentive and the content of the penalty in the content C10, and presents the content C10 to the store.

Note that the presenting unit 43 may present information for prompting the registration of the sales promotion ratio when the evaluation related to the seller satisfies the condition and the sales promotion value is not registered by the sales seller. .. For example, the presentation unit 43 may generate the content C10 and provide the generated content C10 when the value of the sales promotion ratio is not registered by the seller. Further, the presentation unit 43 may present the determination result of whether or not each evaluation item satisfies the increase condition or the decrease condition to the store only when the total sales amount of the seller exceeds a predetermined threshold value.

The search unit 44 searches for a transaction target corresponding to the search query. For example, when the search unit 44 receives a search query from the user terminal 200, the search unit 44 searches the transaction target database 31 for a transaction target corresponding to the search query. Then, the searched transaction target is notified to the providing unit 45.

The providing unit 45 provides the user with information regarding the transaction target sold by the seller in the order based on the evaluation information. For example, the providing unit 45 acquires the determination result of each evaluation item by the determination unit 42 for the shop that sells the searched transaction target. Then, the providing unit 45 calculates the priority for displaying the transaction target content of each transaction target according to the determination result.

For example, the providing unit 45 prioritizes the information about the transaction target sold by the first seller over the information about the transaction target sold by the second seller whose rating indicated by the evaluation information is lower than that of the first seller. To provide. For example, the providing unit 45 may provide the information about the transaction target sold by the seller whose evaluation is determined to satisfy the predetermined condition to the sales target sold by the seller determined to not satisfy the predetermined condition. Will also be given priority.

For example, the providing unit 45 calculates, based on the determination result, a priority for providing information regarding a transaction target sold by the seller, and according to the calculated priority, regarding the transaction target sold by the seller. Providing information to users. More specifically, the providing unit 45, when it is determined that the evaluation satisfies a predetermined condition, is a value of a sales promotion ratio that is a ratio serving as an index of priority when providing information about a transaction target to a user. Is virtually increased, and the priority is calculated based on the virtually increased value of the sales promotion ratio.

For example, the providing unit 45 sells by a seller in which each evaluation item such as a shipping delay rate, an average delivery period, a low evaluation review, an average review, a low store evaluation, an average store evaluation, or a store convenience cancellation rate satisfies a predetermined increase condition. The information regarding the transaction target is provided with priority over the transaction target sold by the seller who is determined that each evaluation item does not satisfy the predetermined increase condition. In addition, the providing unit 45 causes the seller who determines that each evaluation item satisfies the predetermined reduction condition to sell the information about the transaction target sold by the seller whose evaluation item does not satisfy the predetermined reduction condition. Provide priority over the target.

That is, when it is determined that the evaluation satisfies the predetermined increase condition, the providing unit 45 increases the priority of displaying the information regarding the transaction target sold by the seller, and when the evaluation satisfies the predetermined decrease condition. When it is determined, the priority of displaying the information regarding the transaction target sold by the seller is decreased. For example, the providing unit 45 virtually increases the sales promotion ratio by a value according to the number of evaluation items satisfying the increasing condition, and virtually increases the sales promotion ratio by a value according to the number of evaluation items satisfying the decreasing condition. Reduce. Then, the providing unit 45 calculates the sales promotion score based on the value of the sales promotion ratio that is virtually increased or decreased, and generates the search result SR in which the transaction target contents are arranged in the order of the sales promotion score. Then, the providing unit 45 delivers the generated search result SR to the user terminal 200.

Note that the providing unit 45 may virtually increase the value of the sales promotion ratio when the sales history by the seller satisfies a predetermined condition and the evaluation information satisfies the predetermined condition. For example, the providing unit 45 may virtually increase or decrease the value of the sales promotion ratio only when the total amount of sales by the seller exceeds a predetermined threshold. Further, the providing unit 45 may virtually increase the value of the sales promotion rate at a rate corresponding to the type of evaluation determined to satisfy a predetermined condition among the evaluations indicated by the evaluation information. For example, the providing unit 45 may increase or decrease the value of the sales promotion ratio by a value according to the combination and number of evaluation items that satisfy the increasing condition and the decreasing condition.

When the transaction target is purchased, the setting unit 46 sets a sales promotion cost based on the value of the sales promotion ratio before being virtually increased. For example, when a certain transaction target is purchased, the setting unit 46 sets the value of the sales promotion ratio set by the store in advance, regardless of the value of the sales promotion ratio increased or decreased when the transaction target of the transaction target is purchased. Based on this, the sales promotion cost is calculated. Then, the setting unit 46 charges the calculated sales promotion cost to the seller in cooperation with an external payment server or the like (not shown).

[3. Processing procedure]
Next, a processing procedure by the information providing apparatus 10 according to the embodiment will be described with reference to FIGS. 6 and 7. FIG. 6 is a flowchart showing an example of the flow of presentation processing according to the embodiment. FIG. 7 is a flowchart showing an example of the flow of the providing process according to the embodiment.

First, an example of the flow of the presentation process will be described with reference to FIG. First, the information providing apparatus 10 acquires information about a store (step S101). Then, the information providing device 10 determines whether each evaluation item regarding the value of the store satisfies a predetermined condition based on the information of the store (step S102), and then the information providing device 10 determines the determination result. , Is presented to the store together with the incentives when each condition is satisfied (step S103), and the process is terminated.

Next, an example of the flow of the providing process will be described with reference to FIG. 7. First, the information providing apparatus 10 accepts a search query (step S201), and the information providing apparatus 10 searches for a transaction target corresponding to the search query (step S202). After that, the information providing apparatus 10 calculates the priority of providing the transaction target content according to whether or not the condition regarding the incentive is satisfied (step S203). For example, the information providing apparatus 10 adjusts the value of the sales promotion ratio according to each increase condition or decrease condition, and calculates the priority of displaying each transaction target content based on the adjusted value. Then, the information providing apparatus 10 provides the information on the transaction target with the calculated priority (step S204), and ends the process.

[4. Modification example)
The information providing device 10 described above may be implemented in various different forms other than the above-described embodiment. Therefore, other embodiments of the information providing apparatus 10 will be described below.

[4-1. Regarding processing mode]
Further, of the processes described in the above embodiment, all or part of the processes described as being automatically performed may be manually performed, and conversely, the processes described as being manually performed. All or part of the above can be automatically performed by a known method. In addition, the processing procedures, specific names, information including various data and parameters shown in the above-mentioned documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Further, each constituent element of each device shown in the drawings is functionally conceptual, and does not necessarily have to be physically configured as illustrated. That is, the specific form of distribution/integration of each device is not limited to that shown in the figure, and all or part of the device may be functionally or physically distributed/arranged in arbitrary units according to various loads and usage conditions. It can be integrated and configured.

Further, the respective embodiments described above can be appropriately combined within a range in which the processing content is not inconsistent.

[4-2. program〕
Further, the information providing device 10 according to the above-described embodiment is realized by, for example, a computer 1000 configured as shown in FIG. FIG. 8 is a diagram illustrating an example of the hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected by a bus 1090. Have.

The arithmetic device 1030 operates based on a program stored in the primary storage device 1040 or the secondary storage device 1050, a program read from the input device 1020, or the like, and executes various processes. The primary storage device 1040 is a memory device, such as a RAM, that temporarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used by the arithmetic device 1030 for various calculations and various databases are registered, and is a ROM (Read Only Memory), a HDD (Hard Disk Drive), a flash memory, or the like. It is realized by.

The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various kinds of information such as a monitor and a printer. For example, a USB (Universal Serial Bus) or a DVI (Digital Visual Interface), It is realized by a connector of a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, USB.

The input device 1020 is, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), and a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), and a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. The input device 1020 may be an external storage medium such as a USB memory.

The network IF 1080 receives data from another device via the network N and sends the data to the arithmetic device 1030, and also transmits data generated by the arithmetic device 1030 via the network N to another device.

The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

For example, when the computer 1000 functions as the information providing device 10, the arithmetic device 1030 of the computer 1000 realizes the function of the control unit 40 by executing the program loaded on the primary storage device 1040.

[5. effect〕
As described above, the information providing device 10 acquires the evaluation information indicating the evaluation related to the seller who sells the transaction target through the online shopping mall. Then, the information providing device 10 provides the user with information regarding the transaction target sold by the seller in the order based on the evaluation information. Therefore, the information providing apparatus 10 can provide the transaction target content to the user in the order according to the evaluation of the seller, and thus can provide the transaction target information useful to the user.

Further, the information providing device 10 sets the information about the transaction object sold by the first seller to be more than the information about the transaction object sold by the second seller whose evaluation indicated by the evaluation information is lower than that of the first seller. Providing priority. For example, the information providing apparatus 10 determines whether or not the evaluation indicated by the evaluation information satisfies a predetermined condition, and evaluates the information about the transaction target sold by the seller who is judged to satisfy the predetermined condition as the evaluation. Is preferentially provided over the transaction object to be sold by the seller who is determined not to satisfy the predetermined condition. More specifically, the information providing device 10 calculates the priority of providing information on the transaction target sold by the seller based on the determination result, and sells the seller according to the calculated priority. Providing users with information regarding the transaction target.

In addition, when it is determined that the evaluation satisfies a predetermined condition, the information providing apparatus 10 determines whether the sales promotion cost to be paid by the seller to the operator of the online shopping mall is the target of the sales promotion cost. The value of the sales promotion ratio, which is the ratio of the sales price and is the ratio of the priority when providing information about the transaction target to the user, is virtually increased, and the virtually increased sales promotion ratio The priority is calculated based on the value. In addition, when the transaction target is purchased, the information providing apparatus 10 sets a sales promotion cost based on the value of the sales promotion ratio before being virtually increased.

Here, the information providing apparatus 10 virtually increases the value of the sales promotion ratio when the sales history by the seller satisfies the predetermined condition and the evaluation information satisfies the predetermined condition. In addition, the information providing apparatus 10 acquires evaluation information indicating multiple types of evaluations related to the seller, and at a rate according to the type of evaluation determined to satisfy a predetermined condition among the evaluations indicated by the evaluation information. , Virtually increase the value of the promotion ratio. In addition, the information providing apparatus 10 acquires evaluation information indicating multiple types of evaluations related to the seller, and at a rate corresponding to the number of evaluations determined to satisfy a predetermined condition among the evaluations indicated by the evaluation information. , Virtually increase the value of the promotion ratio.

Here, the information providing apparatus 10 acquires the evaluation information indicating the evaluation regarding the delivery of the transaction target. For example, the information providing apparatus 10 relates to a transaction object that is sold by a seller whose evaluation is based on the number of times that the transaction object has been purchased and the transaction object has been shipped over a predetermined period. The information is provided in preference to the trading object to be sold by the seller whose evaluation is determined not to meet the predetermined condition. Further, the information providing device 10 is sold by a seller whose evaluation based on the number of times that the period from the purchase of a transaction target to the delivery of the transaction target to the delivery destination exceeds a predetermined period satisfies a predetermined condition. The information about the trading object to be sold is given priority over the trading object to be sold by the seller whose evaluation is determined not to meet the predetermined condition.

In addition, the information providing device 10 acquires an evaluation regarding the transaction target sold by the seller. For example, the information providing apparatus 10 may provide information about a transaction target sold by a seller whose evaluation based on the number of times an evaluation value lower than a predetermined threshold is assigned to the transaction target, which is sold by a seller who satisfies a predetermined condition. It is given priority over the transaction target sold by the seller whose evaluation is judged not to satisfy the predetermined condition. In addition, the information providing device 10 determines that the average value of the evaluation values does not satisfy the predetermined condition regarding the information about the transaction target sold by the seller whose average value of the evaluation values for the transaction condition satisfies the predetermined condition. Will be given priority over the transaction target sold by the seller.

Further, the information providing device 10 acquires the evaluation of the seller. For example, the information providing apparatus 10 may provide information about a transaction target sold by a seller whose evaluation based on the number of times that the seller is given an evaluation value lower than a predetermined threshold value. It is given priority over the transaction target sold by the seller whose evaluation is judged not to satisfy the predetermined condition. In addition, the information providing apparatus 10 determines that the average value of the evaluation values does not satisfy the predetermined condition for the information about the transaction object sold by the seller whose average evaluation value for the seller satisfies the predetermined condition. Will be given priority over the transaction target sold by the seller.

In addition, the information providing device 10 provides the information about the transaction target sold by the seller whose evaluation value based on the number of times the sale of the transaction target is withdrawn is determined to satisfy a predetermined condition. The evaluation value based on is provided preferentially over the information about the transaction object sold by the seller who is determined not to satisfy the predetermined condition. Further, the information providing apparatus 10 determines whether or not the evaluation indicated by the evaluation information satisfies a predetermined increase condition and a predetermined decrease condition, and when it is determined that the evaluation satisfies the predetermined increase condition, the seller Increase the priority of displaying information about the transaction target sold by, and decrease the priority of displaying information about the transaction target sold by the seller if the evaluation is determined to meet a predetermined reduction condition. , Providing users with information about transactions to be sold by each seller in the order of priority.

By the above-described various providing processes, the information providing apparatus 10 preferentially provides the user with the transaction target content of the transaction target to be sold by the seller with various higher evaluations, which is useful for the user. Information can be provided.

Further, the information providing apparatus 10 determines whether or not the evaluation related to the seller who sells the transaction target through the online shopping mall satisfies the condition for providing a predetermined profit to the seller in the online shopping mall. Determine whether. Then, the information providing apparatus 10 presents the determination result by the determination unit to the seller together with the evaluation related to the seller. As a result of such processing, the information providing apparatus 10 can give the seller motivation to improve the evaluation, and thus can promote the provision of suitable services in the online shopping mall.

In addition, the information providing apparatus 10 determines whether or not the evaluation related to the seller satisfies the condition for increasing the priority when providing the user with the information regarding the transaction target sold by the seller. .. Then, the information providing apparatus 10 is a ratio of the cost paid by the seller to the operator of the online shopping mall when the purchase of the transaction target is made to the selling price of the transaction target, and provides the user with information about the transaction target. It is determined whether or not the value of the sales promotion ratio, which is a ratio serving as an index of the priority at the time of provision, satisfies the condition for virtually increasing.

In addition, when the evaluation relating to the seller satisfies the condition and the value of the sales promotion ratio is not registered by the seller, the information providing device 10 provides the determination result and information for prompting the registration of the sales promotion ratio. Present. In addition, the information providing device 10 sets, as the predetermined condition, an increase condition for providing a predetermined profit to the seller in the online shopping mall and a predetermined penalty for the seller in the online shopping mall. It is determined whether or not the reduction condition for provision is satisfied.

Here, the information providing apparatus 10 determines whether a plurality of evaluations related to the seller satisfy a predetermined condition. For example, the information providing apparatus 10 determines whether or not the evaluation regarding delivery of the transaction object satisfies a predetermined condition. For example, the information providing apparatus 10 determines whether or not the evaluation based on the number of times that the period from the purchase of the transaction target to the shipment of the transaction target exceeds the predetermined period satisfies the predetermined period. Further, the information providing apparatus 10 determines whether or not the evaluation based on the period from the purchase of the transaction object to the delivery of the transaction object to the delivery destination satisfies a predetermined condition.

Further, the information providing device 10 determines whether or not the evaluation regarding the transaction target sold by the seller satisfies a predetermined condition. For example, the information providing device 10 determines whether or not the evaluation based on the number of times the evaluation value of the value lower than the predetermined threshold is given to the transaction target satisfies the predetermined condition. Further, the information providing apparatus 10 determines whether or not the average value of the evaluation values for the transaction target satisfies a predetermined condition.

Further, the information providing device 10 determines whether the evaluation of the seller satisfies a predetermined condition. For example, the information providing apparatus 10 determines whether or not the evaluation based on the number of times that the seller is given the evaluation value lower than the predetermined threshold value satisfies the predetermined condition. Further, the information providing apparatus 10 determines whether or not the average value of the evaluation values for the seller satisfies a predetermined condition. In addition, the information providing apparatus 10 determines whether or not the evaluation value based on the number of times the sale of the transaction target is canceled satisfies a predetermined condition.

Through the various presentation processes described above, the information providing apparatus 10 can present incentive information to the seller, and as a result, can give the seller an incentive to improve the evaluation. As a result, the information providing device 10 can promote the provision of suitable services in the online shopping mall.

As described above, the embodiments of the present application have been described in detail with reference to the drawings. However, this is an example, and various modifications and improvements are made based on the knowledge of those skilled in the art, including the modes described in the section of the disclosure of the invention. The present invention can be implemented in other forms described above.

Further, the "section (module, unit)" described above can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition unit or an acquisition circuit.

10 information providing device 20 communication unit 30 storage unit 31 transaction target database 32 store database 33 condition database 40 control unit 41 acquisition unit 42 determination unit 43 presenting unit 44 search unit 45 providing unit 46 setting unit 100 store terminal 200 user terminal

Claims (22)

An acquisition unit that acquires evaluation information indicating an evaluation related to a seller who sells a transaction target through the online shopping mall,
A providing unit that provides the user with information regarding a transaction target sold by the seller in an order based on the evaluation information;
A providing device, comprising: The providing unit prioritizes the information about the transaction target sold by the first seller over the information about the transaction target sold by the second seller whose rating indicated by the evaluation information is lower than that of the first seller. The provision device according to claim 1, wherein the provision device is provided. A determination unit that determines whether or not the evaluation indicated by the evaluation information satisfies a predetermined condition,
The providing unit provides information about a transaction target sold by a seller whose evaluation is determined to satisfy a predetermined condition by the determination unit, by a seller who is determined that the evaluation does not satisfy the predetermined condition. The providing apparatus according to claim 1 or 2, wherein the providing apparatus preferentially provides the object to be sold. The providing unit calculates, based on the determination result by the determination unit, a priority for providing information regarding a transaction target sold by the seller, and the seller is sold according to the calculated priority. The provision device according to claim 3, wherein the provision information is provided to the user. When the determination unit determines that the evaluation satisfies a predetermined condition, the providing unit, when the evaluation determines that the evaluation satisfies a predetermined condition, a sales promotion cost paid by the seller to the operator of the online shopping mall. Value of the sales promotion ratio, which is a ratio to the sales price of the transaction target, which is a ratio that is an index of the priority when providing information about the transaction target to the user, and is virtually increased. The providing apparatus according to claim 4, wherein the priority is calculated based on the increased value of the sales promotion ratio. The provision device according to claim 5, further comprising: a setting unit configured to set a sales promotion cost based on the value of the sales promotion ratio before being virtually increased when the transaction target is purchased. The provision unit virtually increases the value of the sales promotion ratio when the sales history by the seller satisfies a predetermined condition and the evaluation information satisfies a predetermined condition. 5. The providing device according to 5 or 6. The acquisition unit acquires evaluation information indicating multiple types of evaluations related to the seller,
The provision unit virtually increases the value of the sales promotion rate at a rate according to the type of evaluation determined to satisfy a predetermined condition among the evaluations indicated by the evaluation information. The providing device according to any one of 5 to 7. The acquisition unit acquires evaluation information indicating multiple types of evaluations related to the seller,
The provision unit virtually increases the value of the sales promotion ratio at a rate corresponding to the number of evaluations determined to satisfy a predetermined condition among the evaluations indicated by the evaluation information. The providing device according to any one of 5 to 8. The said acquisition part acquires the evaluation information which shows the evaluation regarding the delivery of the said transaction object. The provision apparatus as described in any one of Claims 1-9 characterized by the above-mentioned. The providing unit provides information on a transaction target sold by a seller who satisfies a predetermined condition based on the number of times that the period from the purchase of the transaction target to the shipment of the transaction target exceeds a predetermined period. The providing device according to claim 10, wherein the evaluation is provided preferentially to a transaction target to be sold by a seller who is determined not to satisfy the predetermined condition. The providing unit is a transaction in which an evaluation based on the number of times that the period from the purchase of the transaction target to the delivery of the transaction target to the delivery destination exceeds a predetermined period is sold by a seller who satisfies a predetermined condition. The providing device according to claim 10 or 11, wherein the information regarding the object is provided with priority over the transaction object to be sold by the seller who is determined that the evaluation does not satisfy the predetermined condition. The said acquisition part acquires the evaluation regarding the transaction object sold by the said seller. The provision apparatus in any one of Claims 1-12 characterized by the above-mentioned. The providing unit provides information on a transaction target sold by a seller whose evaluation based on the number of times an evaluation value having a value lower than a predetermined threshold is given to the transaction target, and The providing device according to claim 13, wherein the providing device preferentially provides the object to be sold by a seller who is determined not to satisfy the predetermined condition. The providing unit determines that the average value of the evaluation values does not satisfy the predetermined condition regarding the information on the transaction target sold by the seller whose average value of the evaluation values for the transaction object satisfies a predetermined condition. The providing device according to claim 13 or 14, wherein the providing device preferentially provides the object to be sold by a seller. The said acquisition part acquires the evaluation with respect to the said seller. The provision apparatus as described in any one of Claims 1-15 characterized by the above-mentioned. The providing unit, the evaluation based on the number of times the evaluation value of a value lower than a predetermined threshold is given to the seller, the information about the transaction object sold by the seller satisfying a predetermined condition, the evaluation is The providing device according to claim 16, wherein the providing device preferentially provides the object to be sold by a seller who is determined not to satisfy the predetermined condition. The providing unit determines that the average value of the evaluation values of the seller does not satisfy the predetermined condition of the information about the transaction target sold by the seller who satisfies the predetermined condition. The providing device according to claim 16 or 17, wherein the providing device preferentially provides the transaction object to be sold by the seller. The providing unit, the evaluation value based on the number of times the sale of the transaction target is canceled, information about the transaction target sold by the seller determined to satisfy a predetermined condition, the number of times the sale of the transaction target is canceled. The information based on a transaction object sold by a seller who is determined that the evaluation value based on it does not satisfy a predetermined condition is provided preferentially, and the evaluation value is provided according to any one of claims 1 to 18. Providing device. A determination unit that determines whether or not the evaluation indicated by the evaluation information satisfies a predetermined increase condition and a predetermined decrease condition,
When the determination unit determines that the evaluation satisfies a predetermined increase condition, the providing unit increases the priority of displaying information about a transaction target sold by the seller, and the determination unit determines When it is determined that the evaluation satisfies the predetermined reduction condition, the priority of displaying the information about the transaction object sold by the seller is decreased, and the information about the transaction object sold by each seller is changed to the priority. The provision device according to any one of claims 1 to 19, wherein the provision device is provided to the user in an order according to. A providing method executed by a providing device,
An acquisition step of acquiring evaluation information indicating an evaluation related to a seller who sells a transaction target through the online shopping mall,
A providing step of providing a user with information regarding a transaction target sold by the seller in an order based on the evaluation information;
A providing method comprising: An acquisition procedure for acquiring evaluation information indicating an evaluation related to a seller who sells a transaction target through the online shopping mall,
A providing procedure for providing a user with information regarding a transaction target sold by the seller in an order based on the evaluation information;
A program that allows a computer to execute.

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