JP2019132776A - Information processing device, information processing method, and program - Google Patents

Abstract

To provide an information processing device with which it is possible to present advertisement information with a high level of freedom of advertisement content, and with timing at which advertisement effects are high.SOLUTION: An information processing system 10 comprising an information processing terminal 10A and an information processing server 10B includes: a storage unit for storing, in correlation to each other, a plurality of advertisement spots provided for each mobile mode of a moving vehicle at a prescribed guide point, guide information conducive to the manipulation of a moving vehicle at a prescribed guide point, and advertisement information associated with the plurality of advertisement spots; a movement information acquisition unit for acquiring movement information that includes the position and scheduled direction of travel of the moving vehicle; an information acquisition unit for specifying, on the basis of the movement information, one advertisement spot from the plurality of advertisement spots and acquiring advertisement information that corresponds to the one advertisement spot and the guide information from the storage unit; and a presentation control unit 24 for presenting, on the basis of the movement information, advertisement information that corresponds to the one advertisement spot and advertisement information that includes the guide information to the moving vehicle in accordance with approach of the moving vehicle to the prescribed guide point.SELECTED DRAWING: Figure 2

Description

  The present invention relates to an information processing apparatus, and more particularly, to an information processing apparatus that performs control related to the presentation of information to a driver of a moving body and performs determination regarding the effect of the presentation.

  There is known a device that presents advertisement information representing the contents of an advertisement to a passenger of a mobile object. For example, Patent Literature 1 includes an information center that stores information about stores and a car navigation device that performs route guidance. When the car navigation device performs route guidance, store information of stores that exist on the route. There has been proposed a navigation system for voice notification. The car navigation device acquires information about stores on the route to the destination from the information center, and when approaching a store with an advertisement, guides in the direction of travel with the store as a landmark at a guide point such as an intersection. Do. When the advertisement information is voice-reported by the car navigation device, the advertiser is charged for the advertisement.

JP 2005-25461 A

  The navigation system as described above performs guidance in a traveling direction with a store as a landmark by voice notification, and an example of a problem is that the degree of freedom of advertisement content is small.

  The present invention has been made in view of the above points, and an object of the present invention is to provide an information processing apparatus capable of presenting advertisement information at a timing with a high degree of freedom of advertisement content and a high advertisement effect. It is one.

  The invention according to claim 1 is a plurality of advertising spaces provided for each movement mode of the mobile body at a predetermined guide point, guide information that contributes to the operation of the mobile body at the predetermined guide point, Based on the movement information, a storage unit that stores the advertisement information associated with the advertising space in association with each other, a movement information acquisition unit that acquires movement information including the position of the moving body and a planned traveling direction, Based on the movement information, an information acquisition unit that identifies one advertising space from a plurality of advertising spaces, acquires the advertising information and the guide information corresponding to the one advertising space from the storage unit, and the mobile body A presentation control unit that presents the mobile body with the advertisement information corresponding to the one advertising space and the notification information including the guide information in response to the approach to the predetermined guide point. To do.

  According to an eighth aspect of the present invention, there are provided a plurality of advertising spaces provided for each moving mode of the mobile body at a predetermined guide point, guide information that contributes to the operation of the mobile body at the predetermined guide point, A plurality of advertisement slots based on the movement information; a step of storing the advertisement information associated with the advertisement slots in association with each other; a step of acquiring movement information including a position of the moving object and a planned traveling direction; Identifying one advertising space, acquiring the advertising information and the guide information corresponding to the one advertising space, and approaching the moving body to the predetermined guide point based on the movement information And a step of causing the moving body to present notification information including the advertisement information and the guide information corresponding to the one advertisement space.

  The invention according to claim 9 is a computer, a plurality of advertising space provided for each movement mode of the mobile body at a predetermined guide point, guide information that contributes to the operation of the mobile body at the predetermined guide point, Storing the advertisement information associated with the plurality of advertisement spaces in association with each other, obtaining the movement information including the position of the moving body and the planned traveling direction, and based on the movement information, Identifying one advertising space from the advertising space, obtaining the advertising information and the guide information corresponding to the one advertising space, and, based on the movement information, to the predetermined guide point of the moving body In response to the approach, the moving object is caused to perform the step of presenting the advertisement information corresponding to the one advertisement space and the notification information including the guide information.

It is a block diagram which shows an example of a structure of the information processing system of Example 1 of this invention. 1 is a block diagram illustrating an example of a configuration of an information processing system according to a first embodiment. It is a figure which shows typically the example in case a guidance point is the intersection of a three-way intersection. It is a figure which shows an example of the advertising space table from 50m before an intersection. It is a figure which shows an example of the advertising space table from 300m before an intersection. It is a figure which shows an example of the advertisement data table memorize | stored in advertisement information DB. 3 is a flowchart illustrating an example of an advertisement information processing routine by the information processing apparatus according to the first embodiment. 3 is an example of a display screen displayed on the display unit in the first embodiment. 3 is an example of a display screen displayed on the display unit in the first embodiment. 3 is a flowchart illustrating an example of a charging processing routine by the information processing apparatus according to the first embodiment. 7 is a flowchart illustrating another example of an advertisement information processing routine performed by the information processing apparatus according to the first embodiment. 7 is a flowchart illustrating another example of a charging processing routine performed by the information processing apparatus according to the first embodiment. 3 is an example of a display screen displayed on the display unit in the first embodiment. 10 is a flowchart illustrating an example of an advertisement information processing routine by the information processing apparatus according to the second embodiment. 10 is an example of a display screen displayed on the display unit in the second embodiment.

  Hereinafter, preferred embodiments of the present invention will be described in detail. In the following description and the accompanying drawings, substantially the same or equivalent parts are denoted by the same reference numerals.

  FIG. 1 shows a configuration of an information processing system 10 according to the first embodiment. The information processing system 10 includes an information processing terminal 10A and an information processing server 10B as an information processing apparatus. In the present embodiment, an example in which the information processing terminal 10A is mounted on a vehicle M as a moving body will be described.

  The information processing terminal 10A and the information processing server 10B can transmit and receive data (communication connection) with each other via a network (communication path). For example, a communication protocol such as TCP / IP is used for the transmission / reception. Moreover, the said network can be constructed | assembled by internet communications including wireless communications and wired communications, such as a mobile communication network and Wi-Fi (trademark). The information processing server 10B can transmit and receive data to and from each of the plurality of information processing terminals 10A mounted on the plurality of vehicles M.

  Further, the information processing server 10B can transmit and receive data to and from the advertiser terminal AD, which is a terminal used by the advertiser, via the network. Between the information processing server 10B and the advertiser terminal AD, information related to a request for presentation of advertising information in the information processing terminal 10A and information related to billing for the advertiser are transmitted and received.

  FIG. 2 shows the configuration of the information processing terminal 10A and the information processing server 10B. The information processing server 10B transmits and receives data to and from a plurality of information processing terminals (not shown) other than the information processing terminal 10A. Therefore, a device ID for identifying the terminal is assigned in advance to the information processing terminal 10A.

  The information processing terminal 10A includes a terminal storage unit 11 including a storage device such as a hard disk, a flash memory, an SSD (Solid State Drive), and a RAM (Random Access Memory). The terminal storage unit 11 appropriately stores a program executed in the information processing terminal 10A, data necessary for the operation of the information processing terminal 10A, data generated in the operation of the information processing terminal 10A, and data taken from the outside. The terminal storage unit 11 stores the device ID of the information processing terminal 10A.

  The information processing terminal 10A includes a terminal control unit 12 including a central processing unit (CPU (Central processing Unit)). The terminal control unit 12 performs control necessary for the operation of the information processing terminal 10A. For example, the terminal control unit 12 reads out map information or route information related to the vehicle M on which the information processing terminal 10A is mounted from the terminal storage unit 11, and performs necessary control when displaying them.

  The information processing terminal 10 </ b> A includes a display unit 13 and a voice output unit 14 as a presentation unit that presents information to the driver of the vehicle M.

  The display unit 13 is a display device such as a liquid crystal display, an organic EL display, or a head-up display (HUD), and is provided so as to be visible by a driver. The display unit 13 displays a screen showing information such as navigation information and advertisement information in response to an instruction from the terminal control unit 12. For example, the display unit 13 displays map information around the vehicle M traveling. For example, the display unit 13 displays characters and images indicating advertisement information.

  The audio output unit 14 is an acoustic device that outputs information such as navigation information and advertisement information as audio. For example, the voice output unit 14 outputs a part of the route information as a voice. For example, the audio output unit 14 outputs the content of the advertisement included in the advertisement information as audio.

  The information processing terminal 10A includes an operation input unit 15 including an input device such as a remote controller or a touch panel. The operation input unit 15 receives an operation input from the passenger regarding the display unit 13 or the audio output unit 14. For example, the operation input unit 15 receives an operation input such as an input requesting display of route information and an input of a destination.

  The information processing terminal 10 </ b> A includes a position detection unit 16 that is a device that detects the position of the vehicle M. The position detection unit 16 includes a position specifying device such as a GPS (Global Positioning System) device, and detects the position of the vehicle M to generate position information.

  The information processing terminal 10 </ b> A includes a terminal communication unit 17. The terminal communication unit 17 is a network adapter such as a NIC (Network Interface Card) for transmitting and receiving data in accordance with an instruction from the terminal control unit 12, for example. The terminal communication part 17 as a transmission part transmits the positional information on apparatus M, apparatus ID, and destination information, for example. The terminal communication unit 17 as a receiving unit receives distribution information including, for example, route information and advertisement information.

  Next, the information processing server 10B will be described. The information processing server 10B includes a server communication unit 21. The server communication unit 21 is a network adapter such as a NIC, for example, and transmits and receives data to and from one or a plurality of vehicles M. The server communication unit 21 as a transmission unit transmits distribution information including, for example, route information and advertisement information to the information processing terminal 10A. Moreover, the server communication part 21 as a receiving part receives the positional information on apparatus M, apparatus ID, and destination information, for example from 10 A of information processing terminals.

  The information processing server 10B includes a server storage unit 22 including a storage device such as a hard disk, a flash memory, an SSD, and a RAM. The server storage unit 22 appropriately stores programs executed in the information processing server 10B, data necessary for the operation of the information processing server 10B, data generated in the operation of the information processing server 10B, and data taken from the outside. The server storage unit 22 stores map information.

  The server storage unit 22 has an advertisement information database (hereinafter referred to as advertisement information DB) 22A. Advertisement data including the contents of advertisements is stored in the advertisement information DB 22A.

  For example, the advertisement data includes advertisement information indicating the content of the advertisement to be presented. The advertisement information includes, for example, information such as a store name and a sale at the store. Moreover, you may include incentive information, such as giving a point card. Further, the advertisement data includes information that contributes to driving the vehicle, such as guidance in the traveling direction.

  The advertisement data may be, for example, images, sound, or a combination of these. Each advertisement data has an advertisement ID for identifying each advertisement information.

  Further, the advertisement data is stored in association with information on the advertisement space that defines the position of the vehicle on which the advertisement information is to be presented. The advertising space is provided for each guidance point such as an intersection and for each movement mode of the moving body at the guidance point. For example, in this embodiment, the advertising space is prepared for each combination of the approach direction and the exit direction with respect to the intersection. Also, different advertisement frames may be prepared depending on the time zone.

  In addition, the advertising space is prepared for each distance to the guide point. In the advertising space in which the distance to the guide point is shorter than a predetermined value, advertising information that does not prompt the change of the traveling direction is registered. For example, an advertisement of a store existing in the exit direction with respect to an intersection (hereinafter referred to as an advertisement in the route) is registered as advertisement information.

  On the other hand, in the advertising space where the distance to the guide point is longer than a predetermined value, advertising information that prompts the user to change the traveling direction can also be registered. For example, an advertisement for a store existing in a direction other than the exit direction with respect to the intersection (hereinafter referred to as an advertisement outside the route) is registered as advertisement information.

  As shown in FIG. 3A, for example, when the guide point is an A intersection of a three-way, there are six possible combinations of the traveling direction and the leaving direction. In addition, when the distance to the A intersection is divided into two stages (for example, within 50 m and within 300 m from the A intersection), the advertising space at the A intersection is 12 in total.

  FIG. 3B shows an advertising space table IB1 representing advertising space from 50 meters before the A intersection. In the advertisement frame table IB1, advertisement frames provided according to combinations in which any one of a to c is set as the approach direction and the exit direction are described. In addition, in each advertisement space, corresponding traveling direction information is described. For example, the advertising space ab1 is an advertising space of advertising information that is presented when the route of the vehicle M is set in the direction of entering from a and exiting to b, and the vehicle M enters 50 meters before the A intersection. It is.

  The advertising space in the advertising space table IB1 is an advertising space that has a short distance to the guidance point (that is, the position where the advertisement is presented is close to the guidance point), so that the advertisement in the route does not prompt a sudden change in the traveling direction. Is registered. For example, in the advertisement frame ba1, advertisement information such as a store located at a destination after exiting a through a guide point is registered.

  FIG. 3C shows an advertising space table IB2 representing an advertising space from 300 meters before the A intersection. In the advertisement frame table IB2, advertisement frames provided according to combinations in which any one of a to c is set as the entry direction and the exit direction are described. In addition, in each advertisement space, corresponding traveling direction information is described. For example, the advertising space ab2 is an advertising space of advertising information that is presented when the route of the vehicle M is set in the direction of entering from a and exiting to b, and the vehicle M enters 300 meters before the A intersection. It is.

  Since the advertising space in the advertising space table IB2 is an advertising space having a long distance to the guidance point (that is, the advertisement presentation position is far from the guidance point), the driver who received the advertisement information is originally set in the vehicle M. When deviating from the route that has been done and going to the store indicated in the advertisement information, there is a margin for safely changing the route. Therefore, in the advertising space of the advertising space table IB2, not only an advertisement of a store that exists in the exit direction with respect to the guidance point, but also an advertisement of a store that exists in a direction other than the exit direction with respect to the guidance point may be registered. For example, in the advertisement frame ba1, not only advertising information of a store or the like located at a destination that has exited to a through a guidance point, but also advertising information of a store or the like that is located at a destination after exiting c through a guidance point is registered. Is done.

  For example, advertisement information by the same advertiser is registered in each advertisement space. The advertiser acquires the right to use each advertising space independently by, for example, bidding.

  FIG. 4 shows an advertisement data table that is an example of advertisement data stored in the advertisement information DB 22A. Here, the advertisement data table corresponding to the advertisement space table IB1 shown in FIG. 2C, that is, the advertisement data table TB1 for the advertisement space from 50 meters before the A intersection is shown. The advertisement data table TB1 includes an advertisement ID for identifying each advertisement information, a file name of a moving image or a still image as advertisement information, an advertisement frame designated for each advertisement ID, and a string associated with each advertisement frame. The information of the direction guidance attached is described.

  The advertisement information stored in the advertisement information DB 22A is updated as needed by transmitting the advertisement information that the advertiser desires to present from the advertiser terminal AD, and receiving the advertisement request receiving unit 28 via the server communication unit 21. .

  The advertisement information DB 22A stores, for each advertisement ID, a standard charge that serves as a basis for a charge that is charged to the advertiser when advertisement information for each advertisement ID is presented on the vehicle M. Also good. For example, a standard fee of a different amount may be stored depending on the type of advertisement information such as presence / absence of image information or presence / absence of audio information.

  Referring back to FIG. 2, the information processing server 10 </ b> B has a server control unit 23. The server control unit 23 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM, and the like, and functions as a computer. The server control unit 23 implements various functions by reading and executing various programs stored in the server storage unit 22. The server control unit 23 includes a presentation control unit 24.

  The presentation control unit 24 performs control for causing the vehicle M to present advertisement information. More specifically, the presentation control unit 24 instructs the information processing terminal 10A mounted on the vehicle M to present advertisement information. For example, the presentation control unit 24 causes the server communication unit 21 to transmit information including advertisement information and an instruction to present the advertisement information to the information processing terminal 10A.

  The server control unit 23 includes a distribution information generation unit 25. The distribution information generation unit 25 extracts advertisement data to be distributed from the advertisement data stored in the advertisement information DB 22A and generates advertisement distribution information (notification information). For example, the distribution information generation unit 25 extracts advertisement data to be distributed based on the position information of the vehicle M. The distribution information generation unit 25 includes a route search unit 25A and a guide information generation unit 25B.

  When the route search unit 25A receives the position information and the destination information of the vehicle M from the information processing terminal 10A via the server communication unit 21, the route search unit 25A searches the route from the current position of the vehicle M to the destination and generates the route information. To do. The route search unit 25A searches for a route so as to minimize a predetermined item such as a required time, a travel distance, energy consumption, or a toll, for example, and searches for one or more priority routes. Generate route information.

  The guide information generation unit 25B specifies the advertising space of the advertisement information presented to the vehicle M based on the position information of the vehicle M and the route information generated by the route search unit 25A. The guide information generating unit 25B guides the traveling direction based on the traveling direction information stored in the server storage unit 22 in association with the advertising space (for example, turn left after XXm, etc.) ) Is generated.

  The distribution information generation unit 25 extracts advertisement data to be distributed based on the information of the advertising space specified based on the position information and route information of the vehicle M. The distribution information generation unit 25 generates advertisement distribution information (notification information) including an advertisement ID, advertisement information, route information, and guide information based on the extracted advertisement data.

  Referring to FIG. 2 again, the server control unit 23 includes a charging information generation unit 26. The billing information generation unit 26 generates billing information that is information that contributes to the determination of the billing amount for the presentation of advertisement information. The billing information generation unit 26 generates billing information corresponding to each advertisement ID of the advertisement information presented in the vehicle M according to a predetermined standard.

  Further, the server control unit 23 includes a charge amount determination unit 27. The billing amount determination unit 27 determines the billing amount based on the billing information generated by the billing information generation unit 26. For example, the billing amount determination unit 27 determines the billing amount based on information included in the advertisement information DB 22A in addition to the billing information. For example, the billing amount determination unit 27 reads the standard fee corresponding to the advertisement ID from the advertisement information DB 22A, and calculates the billing amount based on the billing information.

  For example, the billing amount determination unit 27 may determine the billing amount by applying a discount set separately from the billing information. For example, a discount may be applied to an advertiser who requests a predetermined number or more of advertisement information. For example, the billing information determination unit notifies the advertiser of the determined billing amount via the server communication unit 21.

  The server control unit 23 includes an advertisement request receiving unit 28. The advertisement request receiving unit 28 receives, from the advertiser terminal AD, advertisement request information including a request content related to advertisement presentation via the server communication unit 21. The advertisement request information includes advertisement information indicating the content of at least one advertisement and advertisement space specifying information for specifying an advertisement space. For example, the advertisement request information includes identification information that can identify the advertiser terminal.

  Further, the server control unit 23 does not accept the designation of the advertisement space itself, but accepts the designation of the advertisement position when the advertiser requests the presentation of the advertisement, and the corresponding advertisement space based on the designation of the accepted advertisement position May be specified.

  Upon receiving the advertisement request information, the advertisement request reception unit 28 attaches an advertisement ID for identifying the advertisement information to each of the advertisement information included in the advertisement request information, and is designated by the advertiser or based on the designation of the advertisement position. Together with the information on the advertising space specified by the server control unit 23, it is stored in the advertising information DB 22A. Further, the advertisement request receiving unit 28 may store the standard fee for each advertisement ID in the advertisement information DB 22A.

[Advertising information processing routine RT1]
An advertisement information processing routine RT1 that is an example of a routine executed by the information processing apparatus system 10 will be described with reference to FIG. The broken lines in FIG. 5 schematically show how data is transmitted and received. In FIG. 5, a routine repeatedly executed by the information processing terminal 10A is indicated as RT1A, and a routine repeatedly executed by the information processing server 10B is indicated as RT1B.

  For example, when an accessory power source (hereinafter referred to as an ACC power source) of the vehicle M is turned on, the terminal control unit 12 of the information processing terminal 10A starts a routine RT1A. The terminal control unit 12 may start the routine RT1A by starting the engine of the vehicle M.

  When starting the routine RT1A, the terminal control unit 12 controls the terminal communication unit 17 to transmit the current position information including the current position of the vehicle M detected by the position detection unit 16 to the information processing server 10B (step S101A). ). The terminal communication unit 17 transmits the current position information of the vehicle M to the information processing server 10B at predetermined time intervals. In step S101A, the current position information is transmitted by the terminal communication unit 17 together with a terminal ID that is an identifier for identifying the information processing terminal 10A. In step S101A, the terminal communication unit 17 functions as a transmission unit.

  When the information processing server 10B is activated, the server control unit 23 of the information processing server 10B starts a routine RT1B. When starting the routine RT1B, the server control unit 23 waits for reception of the current position information (step S101B).

  After executing step S101B, the server control unit 23 determines whether or not the current position information has been received (step S102B). In step S102B, the server communication unit 21 functions as a receiving unit.

  If the server control unit 23 determines that the current position information is not received (step S102B: No), the server control unit 23 returns to step S101B and waits for the reception of the current position information again.

  When determining that the current position information has been received (step S102B: Yes), the server control unit 23 waits for reception of the destination information and the device ID (step S103B).

  The terminal control unit 12 of the information processing terminal 10 </ b> A controls the terminal communication unit 17 to display destination information indicating the destination input to the operation input unit 15 and the information processing terminal 10 </ b> A stored in the terminal storage unit 11. The ID is transmitted to the information processing server 10B (step S102A).

  The server control unit 23 of the information processing server 10B determines whether or not the destination information and the device ID are received after the execution of step S103B (step S104B).

  If it is determined that the destination information and the device ID are not received (step S104B: No), the server control unit 23 returns to step S103B and waits for the reception of the destination information and the device ID again.

  When it is determined that the destination information and the device ID are received (step S104B: Yes), the route search unit 25A of the distribution information generation unit 25 determines the destination from the current position of the vehicle M based on the current position information and the destination information. The route to is searched (step S105B). The route search unit 25A searches for a route in accordance with preset conditions (for example, which item has the minimum priority among required time, travel distance, energy consumption, toll, etc.).

  The distribution information generation unit 25 identifies an advertising space in which the combination of the searched route and the approach direction and the leaving direction at the guidance point match, and extracts the advertising information registered in the advertising space (step S106B).

  The distribution information generation unit 25 extracts the extracted advertisement information, the advertisement position information indicating the advertisement position (for example, within 50 m from the A intersection) to which the advertisement information is assigned, the advertisement ID corresponding to the advertisement information, and the searched route The distribution information including the route information is generated (step S107B).

  The server control unit 23 controls the server communication unit 21 to transmit the generated distribution information to the information processing terminal 10A (step S108B).

  The terminal control unit 12 of the information processing terminal 10A waits for reception of distribution information (step S103A).

  After executing step S103A, the terminal control unit 12 determines whether or not distribution information has been received (step S104A).

  If the terminal control unit 12 determines that the distribution information has not been received (step S104A: No), the terminal control unit 12 returns to step S103A and waits for reception of the distribution information again.

  If it is determined that the distribution information has been received (step S104A: Yes), the terminal control unit 12 starts route guidance based on the route information included in the distribution information (step S105A). The terminal control unit 12 performs route guidance by causing the display unit 15 and the voice output unit 16 to present a route corresponding to the route information.

  Based on the advertisement position information included in the distribution information and the current position information of the vehicle M detected by the position detection unit 16, the terminal control unit 12 displays the advertisement position where the advertisement should be presented, that is, the vehicle within a predetermined range from the guide position. It is determined whether or not M has reached (step S106A).

  If it is determined that the vehicle M has not reached the advertisement position where the advertisement is to be presented (step S106A: No), the terminal control unit 12 returns to step S105A and continues normal route guidance.

  When it is determined that the vehicle M has arrived at the advertisement position where the advertisement should be presented (step S106A: Yes), the terminal control unit 12 controls the display unit 15 and the audio output unit 16 to present the advertisement information (step S107A). ).

  6A and 6B are examples of display screens displayed on the display unit 15 in step S107A. For example, when the current position of the vehicle M is within 50 m from the A intersection, the traveling direction guidance for guiding the traveling direction of the route, and the location information and advertisement information of the store on the route indicated by the traveling direction guidance are displayed on the display screen. Is done. For example, in FIG. 6A, the traveling direction guidance indicating that the intersection 50 m ahead should be turned to the right, and the location information and advertisement information of the store located right after the intersection are displayed on the display screen. While the display unit 15 displays the display screen of FIG. 6A, the audio output unit 16 is, for example, “50m ahead, turn right at the intersection. "I will do it."

  On the other hand, for example, when the current position of the vehicle M is between 50 m and 300 m from the intersection A, the traveling direction guidance for guiding the traveling direction of the route and at least the route to the guidance point coincide with the route of the vehicle M. Store advertisement information is displayed on the display screen. For example, in FIG. 6B, the traveling direction guidance indicating that an intersection 300 m ahead should be turned to the right, and the location information and advertisement information of a store located ahead of the intersection 500 m without going right are displayed on the display screen. While the display unit 15 displays the display screen of FIG. 6B, the audio output unit 16 is, for example, “300m ahead, ▲▲ the intersection is rightward. XX of the camera is a trade-in fair until 20th. Xx is straight ahead at the intersection. "

[Billing routine RT2]
With reference to FIG. 7, a charging processing routine RT2 that is an example of a routine executed by the information processing apparatus system 10 after the presentation of the advertisement information in step S107A will be described. A routine executed by the information processing terminal 10A is indicated as RT2A, and a routine executed by the information processing server 10B is indicated as RT2B.

  The terminal control unit 12 of the information processing terminal 10A controls the terminal communication unit 17 to transmit the advertisement ID corresponding to the advertisement information presented in step S107A to the information processing server 10B (step S108A).

  The server control unit 23 of the information processing server 10B waits for reception of the advertisement ID (step S109B).

  After executing step S109B, the server control unit 23 determines whether an advertisement ID has been received (step S110B).

  If it determines with not receiving advertisement ID (step S110B: No), the server control part 23 will return to step S109B, and will wait for reception of advertisement ID again.

  If it is determined that the advertisement ID has been received (step S110B: Yes), the billing information generating unit 26 calculates an advertisement fee for billing the advertiser corresponding to the advertisement ID (step S111B).

  The billing information generation unit 26 generates billing information for billing the advertiser based on the calculated advertisement fee (step S112B).

  The server control unit 23 controls the server communication unit 21 to transmit billing information to the advertiser terminal (step S113B).

[Advertising information processing routine RT3]
An advertisement information processing routine RT3 that is another example of the advertisement information processing routine executed by the information processing apparatus system 10 will be described with reference to FIG. Similar to the case of FIG. 5, the broken line in FIG. 8 schematically shows the state of data transmission / reception. In FIG. 8, a routine repeatedly executed by the information processing terminal 10A is indicated as RT3A, and a routine repeatedly executed by the information processing server 10B is indicated as RT3B. Steps having the same contents as the steps in the routine described above are given the same reference numerals.

  The contents of each processing step of steps S101A to S102A executed by the information processing terminal 10A and steps S101B to S105B executed by the information processing server 10B are the same as the contents of the corresponding processing steps of the routine RT1 shown in FIG. Therefore, the description is omitted.

  The distribution information generation unit 25 of the information processing server 10B generates the route information of the searched route as the first distribution information after the execution of step S105B. The server control unit 23 controls the server communication unit 21 to transmit the first distribution information to the information processing terminal 10A (step S201B).

  After executing step S102A, the terminal control unit 12 of the information processing terminal 10A waits for reception of the first distribution information (step S201A).

  The terminal control unit 12 determines whether or not the first distribution information has been received (step S202A). If the terminal control unit 12 determines that the first distribution information has not been received (step S202A: No), the terminal control unit 12 returns to step S201A and waits for reception of the first distribution information again.

  If it determines with having received 1st delivery information (step S202A: Yes), the terminal control part 12 will start route guidance based on the route information contained in 1st delivery information (step S203A). The terminal control unit 12 performs route guidance by causing the display unit 15 and the voice output unit 16 to present a route corresponding to the route information.

  The server control unit 23 of the information processing server 10B determines the current position of the vehicle M based on the current position information of the vehicle M transmitted from the information processing terminal 10A at predetermined time intervals (step S202B).

  The server control unit 23 detects the guidance point included in the route made in step S105B, and determines whether or not the vehicle M has reached a predetermined distance range from the guidance point (step S203B).

  If it is determined that the vehicle M has not reached within the predetermined distance range from the guide point (step S203B: No), the server control unit 23 returns to step S202B and determines the current position of the vehicle M at predetermined time intervals. To do.

  When it is determined that the vehicle M has arrived within a predetermined distance range from the guidance point (step S203B: Yes), the distribution information generation unit 25 advertises the combination of the route of the vehicle M and the approach direction and the exit direction at the guidance point. A frame is specified, and advertisement information registered in the advertisement frame is extracted. The distribution information generation unit 25 includes the extracted advertisement information, the advertisement position information indicating the advertisement position (for example, within 50 m from the A intersection) to which the advertisement information is assigned, and the advertisement ID corresponding to the advertisement information. Distribution information is generated (step S204B).

  The server control unit 23 controls the server communication unit 21 to transmit the generated second distribution information to the information processing terminal 10A (step S205B).

  The terminal control unit 12 of the information processing terminal 10A waits for reception of the second distribution information (step S2-4A).

  After executing step S204A, the terminal control unit 12 determines whether the second distribution information has been received (step S205A).

  If the terminal control unit 12 determines that the second distribution information has not been received (step S205A: No), the terminal control unit 12 returns to step S204A and waits for reception of the second distribution information again.

  If it determines with having received 2nd delivery information (step S202A: Yes), the terminal control part 12 will control the display part 15 and the audio | voice output part 16, and will show advertisement information (step S206A).

  After presenting the advertisement information in step S206A, the information processing apparatus system 10 executes the accounting processing routine RT2 shown in FIG.

[Billing routine RT4]
With reference to FIG. 9, a charging process routine RT4, which is another example of the charging process routine executed by the information processing apparatus system 10, will be described. Similarly to the case of FIG. 7, the broken line in FIG. 9 schematically shows the state of data transmission / reception. In FIG. 9, a routine repeatedly executed by the information processing terminal 10A is indicated as RT4A, and a routine repeatedly executed by the information processing server 10B is indicated as RT4B. Steps having the same contents as the steps in the routine described above are given the same reference numerals.

  The contents of the processing steps of step S108A executed by the information processing terminal 10A and steps S109B to S111B executed by the information processing server 10B are the same as the contents of the corresponding processing steps of the routine RT2 shown in FIG. Is omitted.

  After execution of step S111B, the server control unit 23 of the information processing server 10B refers to the advertisement information DB and determines whether or not the advertisement ID received in step S101B is an advertisement ID of an advertisement outside the route (step). S301B). Here, the advertisement outside the route means an advertisement of a store that is registered in the advertisement space of the advertisement space table IB2 and exists in a direction other than the exit direction with respect to the guide point.

  If it determines with it not being advertisement ID of the advertisement outside a path | route (step S301B: No), the server control part 23 will perform the process of step S308B.

  On the other hand, if it is determined that the advertisement ID is an advertisement outside the route (step S301B: No), the distribution information generation unit 25 is stored in the advertisement information DB 22A in association with the advertisement information outside the route indicated by the advertisement ID. The information on the traveling direction in which the vehicle is to be guided, that is, the traveling direction in which the store corresponding to the advertisement exists, is read from the server storage unit 22 and acquired (step S302B).

  The distribution information generation unit 25 searches for a new route when the route is changed according to the advertisement information outside the route based on the information on the traveling direction in which the vehicle is to be guided, the information on the current position of the vehicle M, and the information on the destination. Step S303B).

  The distribution information generation unit 25 selects at least one of the distance cost, the time cost, the charge cost, and the energy cost between the new route searched in step S303B and the original route searched in step S105B (FIG. 5). Two cost differences are calculated (step S304B).

  The distribution information generation unit 25 controls the server communication unit 21 to transmit the calculated cost difference as the third distribution information to the information processing terminal 10A (step S305B).

  The terminal control unit 12 of the information processing terminal 10A waits for reception of the third distribution information (step S301A).

  The terminal control unit 12 determines whether or not the third distribution information has been received (step S302A). If the terminal control unit 12 determines that the third distribution information is not received (step S302A: No), the terminal control unit 12 returns to step S301A and waits for the reception of the third distribution information again.

  If it is determined that the third distribution information has been received (step S302A: Yes), the terminal control unit 12 controls the display unit 15 and the audio output unit 16 to present the third distribution information (step S303A).

  FIG. 10 is an example of a display screen displayed on the display unit 15 in step S303A. The display screen displays a cost difference between the original route (scheduled travel route of the vehicle M) and the new route (travel direction in which the vehicle is to be guided) and a message prompting the driver to select. At this time, the original route and the new route may be displayed in a comparable manner. For example, if the original route is a right turn 300m ahead and the new route is going straight, for example, "If you go straight, the time required to reach the destination will increase by 5 minutes. Do you want to go straight?" A button that prompts selection by operating the operation input unit 15 (for example, a touch panel) is displayed.

  Referring to FIG. 9 again, the terminal control unit 12 of the information processing terminal 10A determines whether or not a new route has been selected by the operation of the operation input unit 15 (step S304A). If it is determined that a new route has not been selected (step S304A: No), the terminal control unit 12 ends the routine RT4A and continues the original route guidance.

  If it is determined that a new route has been selected (step S304A: Yes), the terminal control unit 12 presents the new route on the display unit 15 and the voice output unit 16, and starts route guidance for the new route (step S305).

  Based on the current position information of the vehicle M transmitted from the information processing terminal 10A, the server control unit 23 of the information processing server 10B receives the advertisement information within a predetermined time after the third distribution information is transmitted to the information processing terminal 10A. To determine whether or not the vehicle M has traveled in the traveling direction desired to be guided (step S306B). If it is determined that the vehicle M is not traveling in the traveling direction to be guided (step S306B: No), the server control unit 23 executes the process of step S308B.

  If it is determined that the vehicle M has traveled in the direction of travel desired to be guided (step S306B: Yes), the billing information generating unit 26 considers that the advertisement has been effective and newly calculates an advertising fee at a predetermined rate (step S306B: Yes). Step S307B).

  The billing information generation unit 26 generates billing information for billing the advertiser based on the calculated advertisement fee (step S308B).

  The server control unit 23 controls the server communication unit 21 to transmit billing information to the advertiser terminal (step S309B).

  As described above, in the information processing system 10 of the present embodiment, an advertisement frame is provided for each guide point such as an intersection, and advertisement information set by the advertiser is registered in each advertisement frame. In addition, the advertisement frame is provided for each traveling direction at the guide point, and the advertisement information is presented when the moving body approaches the guidance point from the traveling direction. In addition to the advertisement information, guide information for guiding the traveling direction is presented.

  Since guide information such as guidance in the traveling direction has a high degree of attention of the driver, the advertisement information presented together with the guide information is likely to be recognized by the driver. Further, the advertiser can freely set the content of the advertisement presented along with the guidance in the traveling direction according to the advertisement space, and can present the advertising information with high advertising effect to the driver. Moreover, since not only advertising information of stores on the set route but also advertising information of stores outside the route can be presented, an opportunity to cultivate new customers can be obtained.

  The information processing system according to the second embodiment will be described with reference to FIGS. 11 and 12. The information processing system according to the present embodiment has the same configuration as the information processing system according to the first embodiment illustrated in FIGS. 1 and 2, and is different from the first embodiment in the operation of the advertising space and each part provided in the advertisement information DB 22A. .

  In the present embodiment, the advertising space is prepared according to the approach direction to the driving caution point for each driving caution point requiring attention for driving such as a point where the number of accidents is statistically large. In each advertising space, the fact that it is a driving caution point and driving support information that prompts the driver to pay attention are set in advance. The advertising information registered in the advertising space is presented on the display unit 13 and the voice output unit 14 of the information processing terminal 10A together with the driving support information.

[Advertising information processing routine RT5]
An advertisement information processing routine RT5, which is an example of an advertisement information processing routine executed by the information processing apparatus system according to the present embodiment, will be described with reference to FIG. As in the case of the advertisement information processing routine RT1 of the first embodiment shown in FIG. 5, the broken line in FIG. 11 schematically shows the state of data transmission / reception. In FIG. 11, a routine repeatedly executed by the information processing terminal 10A is indicated as RT5A, and a routine repeatedly executed by the information processing server 10B is indicated as RT5B. Steps having the same contents as the steps in the routine described above are given the same reference numerals.

  The contents of each processing step of step S101A executed by the information processing terminal 10A and steps S101B to S102B executed by the information processing server 10B are the same as the contents of the corresponding processing steps of the routine RT1 of the first embodiment shown in FIG. Therefore, the description is omitted.

  After executing step S102B, the server control unit 23 of the information processing server 10B determines the current position of the vehicle M relative to the driving caution point based on the received current position information of the vehicle M (step S401B).

  The server control unit 23 determines whether or not the vehicle M has entered a predetermined distance from the driving caution point (step S402B). If it determines with not having entered (step S402B: No), the server control part 23 will return to step S401B, and will determine the present position of the vehicle M with respect to a driving caution point.

  When it is determined that the vehicle M has entered within a predetermined distance from the driving caution point (step S402B: Yes), the distribution information generating unit 25 accesses the advertisement information DB 22A and sets the driving caution point and the vehicle in the traveling direction. A corresponding advertisement space is identified, and advertisement information and driving support information corresponding to the identified advertisement space are extracted (step S403B).

  The distribution information generation unit 25 generates distribution information including the extracted advertisement information and driving support information (step S404B).

  The server control unit 23 controls the server communication unit 21 to transmit the generated distribution information to the information processing terminal 10A (step S405B).

  The terminal control unit 12 of the information processing terminal 10A waits for reception of distribution information (step S401A).

  After executing step S401A, the terminal control unit 12 determines whether or not distribution information has been received (step S402A).

  If the terminal control unit 12 determines that the distribution information has not been received (step S402A: No), the terminal control unit 12 returns to step S401A and waits for reception of the distribution information again.

  When it is determined that the distribution information has been received (step S402A: Yes), the terminal control unit 12 controls the display unit 15 and the audio output unit 16 to present advertisement information (step S403A).

  After presenting the advertisement information in step S403A, the information processing apparatus system 10 executes a process similar to the accounting process routine RT2 of the first embodiment shown in FIG.

  FIG. 12 is an example of a display screen displayed on the display unit 15 in step S403A. On the display screen, for example, for driving caution points where there are many merging vehicles merging from other lanes, “Be careful of merging vehicles from the left, 300 meters away. Announcement information including advertising information and driving support information is presented.

  In the information processing system of the present embodiment, the advertisement information is presented to the driver together with the driving support information at the driving caution point. Since driving support information has a high degree of attention to the driver, the advertisement information presented together with the driving support information is likely to be recognized by the driver. Moreover, in the information processing system of the present embodiment, even when the route of the vehicle M is not set, it is possible to present advertisement information together with driving support information.

  For this reason, it is possible to present advertising information with a high advertising effect to the driver at an opportunity where the driver's attention is high without losing the opportunity to present the advertisement.

  In addition, this invention is not limited to the said embodiment. For example, in the above-described embodiment, an example in which the information processing terminal 10A is mounted on the vehicle M as a moving body has been described. However, the information processing terminal 10A is not limited to a vehicle-mounted device such as a vehicle-mounted navigation device, and may be a mobile terminal or a smartphone that can execute a navigation function.

  In the above-described embodiment, the case where the guide point is an intersection has been described as an example. However, the guide point is not limited to an intersection, and may be a point without branching such as a level crossing or a prefectural border. For example, when the guide point is a railroad crossing, a message indicating that the railroad crossing is approaching or a temporary stop is presented as guide information. Further, when the guide point is a prefectural border, for example, a message such as “I will soon be XX prefecture” is presented as guide information, and an advertisement of a company or the like related to the prefecture is presented as advertisement information.

  The series of processes described in the above embodiments can be performed by computer processing according to a program stored in a recording medium such as a ROM.

DESCRIPTION OF SYMBOLS 10 Information processing system 10A Information processing terminal 10B Information processing server 11 Terminal storage part 12 Terminal control part 13 Display part 14 Audio | voice output part 15 Operation input part 16 Position detection part 17 Terminal communication part 21 Server communication part 22 Server storage part 22A Advertising information DB
23 server control unit 24 presentation control unit 25 distribution information generation unit 25A route search unit 25B guide information generation unit 26 charge information generation unit 27 charge amount determination unit 28 advertisement request reception unit

Claims (9)

A plurality of advertisement spaces provided for each movement mode of the mobile object at a predetermined guide point; guide information that contributes to the operation of the mobile object at the predetermined guide point; and advertisement information associated with the plurality of advertisement frames; , And a storage unit that stores them in association with each other,
A movement information acquisition unit for acquiring movement information including the position of the moving body and the planned traveling direction;
An information acquisition unit that identifies one advertising space from the plurality of advertising spaces based on the movement information, and acquires the advertising information and the guide information corresponding to the one advertising space from the storage unit;
Presentation that presents the mobile body with the advertisement information corresponding to the one advertising space and the notification information including the guide information according to the approach of the mobile body to the predetermined guide point based on the movement information A control unit;
An information processing apparatus comprising: The storage unit stores the plurality of advertising spaces that differ according to the traveling direction when passing through the guide point,
The information acquisition unit specifies the one advertising space corresponding to a traveling direction when the moving body passes the guide point based on the movement information, and the advertising information corresponding to the specified advertising space The information processing apparatus according to claim 1, wherein the guide information is acquired. The storage unit stores the plurality of advertising spaces that differ according to the distance from the guide point,
The information acquisition unit acquires the advertisement information and the guide information corresponding to the advertisement space at the predetermined distance when the position of the moving body is equal to or less than a predetermined distance from the guide point. The information processing apparatus according to claim 1 or 2.   The information processing apparatus according to claim 1, wherein the guide information includes guidance in a traveling direction at the guidance point.   The information processing apparatus according to claim 4, wherein the advertisement information includes information related to a point existing in a guidance traveling direction that is a traveling direction guided by the guide information. The guide information is information related to navigation to a destination,
The presentation control unit proceeds in the guidance traveling direction at the intersection when the advertisement information is information related to a point that exists in a different direction from the guidance traveling direction that is the traveling direction guided by the guide information. The information processing apparatus according to claim 5, wherein information regarding comparison of movement costs to the destination between the case and the case of traveling in the other direction is presented to the moving body. The guide points include accident-prone points,
The information processing apparatus according to claim 1, wherein the notification information includes driving support information at the accident frequent occurrence point. A plurality of advertisement spaces provided for each movement mode of the mobile object at a predetermined guide point; guide information that contributes to the operation of the mobile object at the predetermined guide point; and advertisement information associated with the plurality of advertisement frames; And associating and storing,
Obtaining movement information including a position of the moving body and a planned traveling direction;
Identifying one advertising space from the plurality of advertising spaces based on the movement information, and obtaining the advertising information and the guide information corresponding to the one advertising space;
Based on the movement information, in response to the approach of the mobile body to the predetermined guide point, the mobile body presents notification information including the advertisement information and the guide information corresponding to the one advertising space. When,
An information processing method comprising: On the computer,
A plurality of advertisement spaces provided for each movement mode of the mobile object at a predetermined guide point; guide information that contributes to the operation of the mobile object at the predetermined guide point; and advertisement information associated with the plurality of advertisement frames; And associating and storing,
Obtaining movement information including a position of the moving body and a planned traveling direction;
Identifying one advertising space from the plurality of advertising spaces based on the movement information, and obtaining the advertising information and the guide information corresponding to the one advertising space;
Based on the movement information, in response to the approach of the mobile body to the predetermined guide point, the mobile body presents notification information including the advertisement information and the guide information corresponding to the one advertising space. When,
A program characterized by having executed.

Images