JP2023153163A - Information processor, method for processing information, and program - Google Patents

Abstract

To provide an information processor that has a high degree of freedom of advertisement contents and can present advertisement information at a timing that brings a high advertisement effect.SOLUTION: An information processor includes: a first information acquisition unit for acquiring route information which shows a scheduled route for a mobile body to move; a second information acquiring unit for acquiring first advertisement information for a direction in which the mobile body moves when passing by a predetermined intersection on the basis of the route information, from a storage unit for storing, in advance, plural pieces of advertisement information related to each moving direction at the predetermined intersection; and a notification controller for notifying a passenger of the mobile body of notification information including the first advertisement information when the mobile body comes closer to the predetermined intersection.SELECTED DRAWING: Figure 2

Description

The present invention relates to an information processing device, and particularly to an information processing device that controls presentation of information to a driver of a moving object and determines the effectiveness of the presentation.

2. Description of the Related Art Devices are known that present advertising information representing the content of an advertisement to passengers of a moving body. For example, Patent Document 1 discloses that the car navigation device has an information center that accumulates information about stores and a car navigation device that provides route guidance, and when the car navigation device provides route guidance, store information of stores existing on the route is provided. A navigation system that provides voice notification has been proposed. A car navigation device acquires information about stores on the route to a destination from an information center, and when approaching a store with an advertisement, provides direction guidance using the store as a landmark at a guidance point such as an intersection. conduct. When advertising information is voiced by a car navigation device, an advertising fee is charged to the advertiser.

Japanese Patent Application Publication No. 2005-25461

The above-mentioned navigation system uses voice notification to guide the user in the direction of travel using stores as landmarks, and one example of a problem is that there is little freedom in advertising content.

The present invention has been made in view of the above points, and an object of the present invention is to provide an information processing device that has a high degree of freedom in advertising content and can present advertising information at a timing with high advertising effectiveness. It is considered as one.

The invention according to claim 1 includes: a first information acquisition section that acquires route information indicating a planned route for a moving body; and a storage section that stores in advance a plurality of advertisement information associated with each direction of travel at a predetermined intersection. a second information acquisition unit that acquires first advertisement information corresponding to the traveling direction of the mobile object when passing through the predetermined intersection based on the route information; The vehicle is characterized in that it includes a notification control unit configured to notify an occupant of the mobile object of notification information including the first advertisement information when the mobile object approaches the vehicle.

The invention according to claim 5 is an information processing method executed by an information processing device, which includes a first information acquisition step of acquiring route information indicating a planned route of a moving body; A second method for acquiring first advertisement information corresponding to a traveling direction of the moving body when passing through the predetermined intersection, based on the route information, from a storage unit that stores in advance a plurality of pieces of advertisement information associated with the predetermined intersection. the step of acquiring information; and the step of controlling a notice to notify a passenger of the moving body of announcement information including the first advertisement information when the moving body approaches the predetermined intersection. Features.

The invention according to claim 6 includes a first information acquisition step of acquiring route information indicating a planned route of a mobile object, and a plurality of pieces of advertisement information associated with each traveling direction at a predetermined intersection in advance. a second information acquisition step of acquiring first advertisement information corresponding to the traveling direction of the mobile object when passing through the predetermined intersection, based on the route information; The present invention is characterized in that when approaching a predetermined intersection, an announcement control step is executed to notify an occupant of the mobile body of announcement information including the first advertisement information.

1 is a block diagram showing an example of the configuration of an information processing system according to a first embodiment of the present invention; FIG. 1 is a block diagram illustrating an example of the configuration of an information processing system according to a first embodiment; FIG. FIG. 3 is a diagram schematically showing an example where the guidance point is an intersection of a three-way intersection. It is a figure showing an example of an advertising space table from 50m before an intersection. It is a figure showing an example of an advertising space table from 300m before an intersection. It is a diagram showing an example of an advertisement data table stored in an advertisement information DB. 5 is a flowchart illustrating an example of an advertisement information processing routine by the information processing apparatus of the first embodiment. 3 is an example of a display screen displayed on the display unit in Example 1. FIG. 3 is an example of a display screen displayed on the display unit in Example 1. FIG. 3 is a flowchart illustrating an example of a billing processing routine performed by the information processing apparatus according to the first embodiment. 7 is a flowchart illustrating another example of the advertisement information processing routine by the information processing apparatus of the first embodiment. 7 is a flowchart illustrating another example of the billing processing routine performed by the information processing apparatus according to the first embodiment. 3 is an example of a display screen displayed on the display unit in Example 1. FIG. 12 is a flowchart illustrating an example of an advertisement information processing routine by the information processing apparatus according to the second embodiment. 3 is an example of a display screen displayed on the display unit in Example 2.

Preferred embodiments of the present invention will be described in detail below. In the following description and accompanying drawings, substantially the same or equivalent parts are denoted by the same reference numerals.

FIG. 1 shows the configuration of an information processing system 10 according to a first embodiment. The information processing system 10 includes an information processing terminal 10A and an information processing server 10B serving as an information processing device. In this embodiment, an example will be described in which the information processing terminal 10A is mounted on a vehicle M as a moving object.

The information processing terminal 10A and the information processing server 10B can mutually transmit and receive data (communication connection) via a network (communication path). For example, a communication protocol such as TCP/IP is used for the transmission and reception. Further, the network may be constructed using a mobile communication network, wireless communication such as Wi-Fi (registered trademark), and Internet communication including wired communication. The information processing server 10B is capable of mutually transmitting and receiving data to and from each of the plurality of information processing terminals 10A mounted on the plurality of vehicles M.

Further, the information processing server 10B is capable of transmitting and receiving data to and from an advertiser terminal AD, which is a terminal used by the advertiser, via a network. Information regarding a request to present advertising information on the information processing terminal 10A and information regarding billing to the advertiser are exchanged between the information processing server 10B and the advertiser terminal AD.

FIG. 2 shows the configuration of the information processing terminal 10A and the information processing server 10B. The information processing server 10B also exchanges data with a plurality of information processing terminals (not shown) other than the information processing terminal 10A. Therefore, a device ID for identifying the terminal is assigned in advance to the information processing terminal 10A.

The information processing terminal 10A has a terminal storage unit 11 made of storage devices such as a hard disk, flash memory, SSD (Solid State Drive), and RAM (Random Access Memory). The terminal storage unit 11 appropriately stores programs executed in the information processing terminal 10A, data necessary for the operation of the information processing terminal 10A, data generated during the operation of the information processing terminal 10A, and data imported from the outside. The terminal storage unit 11 also stores the device ID of the information processing terminal 10A.

The information processing terminal 10A includes a terminal control section 12 including a central processing unit (CPU) or the like. The terminal control unit 12 performs control necessary for the operation of the information processing terminal 10A. For example, the terminal control unit 12 reads map information or route information related to the vehicle M in which the information processing terminal 10A is mounted from the terminal storage unit 11, and performs necessary control when displaying the information.

The information processing terminal 10A includes a display section 13 and an audio output section 14 as a presentation section that presents information to the driver of the vehicle M.

The display unit 13 is a display device such as a liquid crystal display, an organic EL display, or a head-up display (HUD), and is provided so as to be visible to the driver. The display unit 13 displays a screen showing information such as navigation information and advertising information in response to instructions from the terminal control unit 12. For example, the display unit 13 displays map information around the area where the vehicle M is traveling. Further, for example, characters and images indicating advertisement information are displayed on the display unit 13.

The audio output unit 14 is an audio device that outputs information such as navigation information and advertising information as audio. For example, the audio output unit 14 outputs part of the route information as audio. Further, for example, the audio output unit 14 outputs the contents of the advertisement included in the advertisement information as audio.

The information processing terminal 10A has an operation input unit 15 consisting of an input device such as a remote controller or a touch panel. The operation input section 15 receives operation input from the passenger regarding the display section 13 or the audio output section 14 . For example, the operation input unit 15 accepts operation inputs such as an input requesting display of route information and an input of a destination.

The information processing terminal 10A includes a position detection unit 16 that is a device that detects the position of the vehicle M. The position detection unit 16 includes a position specifying device such as a GPS (Global Positioning System) device, and detects the position of the vehicle M to generate position information.

The information processing terminal 10A has a terminal communication section 17. The terminal communication unit 17 is a network adapter such as a NIC (Network Interface Card) for transmitting and receiving data according to instructions from the terminal control unit 12, for example. The terminal communication unit 17 as a transmitting unit transmits, for example, position information of the vehicle M, device ID, and destination information. The terminal communication unit 17 as a receiving unit receives distribution information including, for example, route information and advertisement information.

Next, the information processing server 10B will be explained. The information processing server 10B includes a server communication section 21. The server communication unit 21 is, for example, a network adapter such as a NIC, and transmits and receives data to and from one or more vehicles M. The server communication unit 21 serving as a transmitting unit transmits distribution information including, for example, route information and advertisement information to the information processing terminal 10A. Further, the server communication unit 21 as a receiving unit receives, for example, position information of the vehicle M, device ID, and destination information from the information processing terminal 10A.

The information processing server 10B has a server storage unit 22 consisting of a storage device such as a hard disk, flash memory, SSD, or RAM. The server storage unit 22 appropriately stores programs executed in the information processing server 10B, data necessary for the operation of the information processing server 10B, data generated during the operation of the information processing server 10B, and data imported from the outside. Additionally, the server storage unit 22 stores map information.

The server storage unit 22 also includes an advertisement information database (hereinafter referred to as advertisement information DB) 22A. The advertisement information DB 22A stores advertisement data including advertisement contents.

For example, the advertisement data includes advertisement information indicating the content of the advertisement to be presented. The advertising information includes, for example, information such as the name of the store and sales at the store. It may also include incentive information such as the provision of point cards. Further, the advertisement data includes information that contributes to vehicle driving, such as guidance on the direction of travel.

The advertisement data may be, for example, images, sounds, or data combining these. Each piece of advertising data is assigned an advertising ID that identifies each piece of advertising information.

Further, the advertisement data is stored in association with information on an advertisement space that defines the position of a vehicle where advertisement information should be presented. Advertisement frames are provided for each guidance point, such as an intersection, and for each movement mode of a mobile object at the guidance point. For example, in this embodiment, advertising spaces are prepared for each combination of approach and exit directions with respect to an intersection. Further, different advertising spaces may be prepared depending on the time period.

Additionally, advertising spaces are prepared according to distance to the guide point. Advertising information that does not prompt a change in the direction of travel is registered in an advertising space whose distance to the guide point is shorter than a predetermined value. For example, an advertisement for a store existing in the direction of exit from an intersection (hereinafter referred to as an advertisement within the route) is registered as advertisement information.

On the other hand, in an advertisement space whose distance to the guide point is longer than a predetermined value, advertisement information that urges the user to change the direction of travel may also be registered. For example, an advertisement for a store located in a direction other than the exit direction with respect to an intersection (hereinafter referred to as an off-route advertisement) is registered as advertisement information.

As shown in FIG. 3A, for example, when the guidance point is intersection A of a three-way intersection, there are six possible combinations of advancing and exiting directions. Furthermore, if the distance to intersection A is divided into two levels (for example, within 50 m and within 300 m from intersection A), there will be a total of 12 advertising spaces at intersection A.

FIG. 3B shows an advertising space table IB1 representing advertising spaces from 50 meters before the A intersection. The advertising space table IB1 describes advertising spaces provided in accordance with combinations in which one of a to c is used as an entry direction and an exit direction. Furthermore, information about the corresponding direction of travel is written in each advertising space. For example, advertising space ab1 is an advertising space with advertising information to be presented when the route of vehicle M is set in the direction of entering from a and exiting from intersection b, and vehicle M enters 50 meters before intersection A. It is.

The advertising spaces in the advertising space table IB1 are advertising spaces whose distance to the guidance point is short (that is, the advertisement presentation position is close to the guidance point), so advertisements within the route are placed in order to avoid sudden changes in the direction of travel. Advertisement information is registered. For example, in the advertising space ba1, advertising information about a store or the like located beyond the exit point a through the guide point is registered.

FIG. 3C shows an advertising space table IB2 representing advertising spaces from 300 meters before the A intersection. The advertising space table IB2 describes advertising spaces provided according to combinations in which one of a to c is used as an entry direction and an exit direction. Furthermore, information about the corresponding direction of travel is written in each advertising space. For example, advertising space ab2 is an advertising space with advertising information to be presented when the route of vehicle M is set in the direction of entering from a and exiting from intersection b, and vehicle M enters 300 meters before intersection A. It is.

Since the advertising spaces in the advertising space table IB2 are advertising spaces that have a long distance to the guidance point (that is, the presentation position of the advertisement is far from the guidance point), the driver who received the advertising information may change the settings originally set in the vehicle M. If the user deviates from the previously planned route and attempts to head toward the store indicated in the advertisement information, there is plenty of room to safely change course. Therefore, not only advertisements of stores existing in the exit direction with respect to the guide point, but also advertisements of stores existing in a direction other than the exit direction with respect to the guide point may be registered in the advertisement spaces of the advertisement space table IB2. For example, in advertising space ba1, not only advertising information such as a store located at the point where you exit to a through the guidance point, but also advertising information such as a store located at the end after passing through the guidance point and exiting to c is registered. be done.

For example, advertisement information by the same advertiser is registered in each advertisement space. An advertiser acquires the right to use each advertising space independently, for example by bidding.

FIG. 4 shows an advertisement data table that is an example of advertisement data stored in the advertisement information DB 22A. Here, an advertisement data table corresponding to the advertisement space table IB1 shown in FIG. 2C, that is, an advertisement data table TB1 for an advertisement space from 50 meters before the intersection A is shown. The advertisement data table TB1 includes an advertisement ID that identifies each advertisement information, a file name of a video or still image as advertisement information, an advertisement space specified for each advertisement ID, and a link to each advertisement space. Information about the direction of travel that has been assigned is described.

The advertising information stored in the advertising information DB 22A is updated at any time by transmitting advertising information that the advertiser wishes to present from the advertiser terminal AD, and receiving the advertising information via the server communication unit 21 by the advertising request reception unit 28. .

Note that the advertising information DB 22A stores a standard fee for each advertising ID, which is the amount charged to the advertiser when advertising information for each advertising ID is presented in the vehicle M. Also good. For example, standard charges that vary depending on the type of advertising information, such as the presence or absence of image information or the presence or absence of audio information, may be stored.

Referring to FIG. 2 again, the information processing server 10B includes a server control unit 23. The server control unit 23 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM, etc., and functions as a computer. The server control unit 23 realizes various functions by reading and executing various programs stored in the server storage unit 22. The server control section 23 includes a presentation control section 24 .

The presentation control unit 24 controls the vehicle M to present advertisement information. More specifically, the presentation control unit 24 instructs the information processing terminal 10A mounted on the vehicle M to present advertisement information. For example, the presentation control unit 24 causes the server communication unit 21 to transmit information including advertisement information and an instruction to present the advertisement information toward the information processing terminal 10A.

Further, the server control section 23 includes a distribution information generation section 25. The distribution information generation unit 25 extracts advertisement data to be distributed from the advertisement data stored in the advertisement information DB 22A and generates advertisement distribution information (notification information). For example, the distribution information generation unit 25 extracts advertisement data to be distributed based on the position information of the vehicle M. The distribution information generation section 25 includes a route search section 25A and a guide information generation section 25B.

When the route search unit 25A receives the position information and destination information of the vehicle M from the information processing terminal 10A via the server communication unit 21, the route search unit 25A searches for a route from the current position of the vehicle M to the destination and generates route information. do. In searching for the route, the route search unit 25A searches for a route that minimizes predetermined items such as required time, travel distance, energy consumption, or toll, and selects one or more prioritized routes. Generate route information.

The guide information generation unit 25B identifies an advertisement space for advertisement information to be presented to the vehicle M based on the position information of the vehicle M and the route information generated by the route search unit 25A. The guide information generation unit 25B generates guide information for guiding the direction of movement (for example, turn left at ○○ m ahead, ) is generated.

The distribution information generation unit 25 extracts advertisement data to be distributed based on the information of the advertisement space specified based on the position information and route information of the vehicle M. The distribution information generation unit 25 generates advertisement distribution information (notification information) including advertisement ID, advertisement information, route information, and guide information based on the extracted advertisement data.

Referring to FIG. 2 again, the server control unit 23 includes a billing information generation unit 26. The billing information generation unit 26 generates billing information that is information that contributes to determining the billing amount for presenting advertisement information. The billing information generation unit 26 generates billing information corresponding to each advertisement ID of advertisement information presented in the vehicle M according to a predetermined standard.

Further, the server control unit 23 includes a billing amount determining unit 27. The billing amount determining unit 27 determines the billing amount based on the billing information generated by the billing information generating unit 26. For example, the billing amount determining unit 27 determines the billing amount based on information included in the advertising information DB 22A in addition to billing information. For example, the charge amount determining unit 27 reads the standard charge corresponding to the advertisement ID from the advertisement information DB 22A, and calculates the charge amount based on the charge information.

For example, the billing amount determination unit 27 may determine the billing amount by applying a discount that is set separately from the billing information. For example, a discount may be applied to advertisers who have requested a predetermined number of presentations of advertising information or more. Further, for example, the billing information determining unit notifies the advertiser of the determined billing amount via the server communication unit 21.

The server control section 23 includes an advertisement request reception section 28. The advertisement request reception unit 28 receives advertisement request information including request details regarding presentation of an advertisement from the advertiser terminal AD via the server communication unit 21. The advertisement request information includes advertisement information indicating the content of at least one advertisement and advertisement space designation information specifying an advertisement space. Further, for example, the advertisement request information includes identification information that can identify the advertiser terminal.

Furthermore, the server control unit 23 does not accept the designation of the advertising space itself, but rather receives the designation of the advertising position when an advertiser requests presentation of an advertisement, and provides the corresponding advertising space based on the received designation of the advertising position. may be specified.

Upon receiving the advertisement request information, the advertisement request receiving unit 28 attaches an advertisement ID for identifying the advertisement information to each piece of advertisement information included in the advertisement request information, and assigns an advertisement ID to each piece of advertisement information included in the advertisement request information, and assigns an advertisement ID to each piece of advertisement information included in the advertisement request information, and assigns an advertisement ID to each advertisement information included in the advertisement request information, and assigns an advertisement ID to each piece of advertisement information included in the advertisement request information. This information is stored in the advertisement information DB 22A together with information on the advertisement space specified by the server control unit 23. Further, the advertisement request reception unit 28 may store the standard fee for each advertisement ID in the advertisement information DB 22A.

[Advertisement information processing routine RT1]
Referring to FIG. 5, an advertisement information processing routine RT1, which is an example of a routine executed by the information processing device system 10, will be described. The broken line in FIG. 5 schematically shows how data is transmitted and received. Further, in FIG. 5, a routine repeatedly executed by the information processing terminal 10A is shown as RT1A, and a routine repeatedly executed by the information processing server 10B is shown as RT1B.

For example, when the accessory power source (hereinafter referred to as ACC power source) of the vehicle M is turned on, the terminal control unit 12 of the information processing terminal 10A starts the routine RT1A. Note that the terminal control unit 12 may start the routine RT1A by starting the engine of the vehicle M.

After starting the routine RT1A, the terminal control unit 12 controls the terminal communication unit 17 to transmit current position information including the current position of the vehicle M detected by the position detection unit 16 to the information processing server 10B (step S101A). ). The terminal communication unit 17 transmits the current position information of the vehicle M to the information processing server 10B at predetermined time intervals. In step S101A, the current location information is transmitted by the terminal communication unit 17 together with the terminal ID, which is an identifier for identifying the information processing terminal 10A. In step S101A, the terminal communication section 17 functions as a transmitting section.

The server control unit 23 of the information processing server 10B starts routine RT1B when the information processing server 10B is started. After starting the routine RT1B, the server control unit 23 waits to receive current position information (step S101B).

After executing step S101B, the server control unit 23 determines whether or not current position information has been received (step S102B). In step S102B, the server communication unit 21 functions as a receiving unit.

If the server control unit 23 determines that the current location information has not been received (step S102B: No), the server control unit 23 returns to step S101B and waits again for reception of the current location information.

If the server control unit 23 determines that the current location information has been received (step S102B: Yes), it waits to receive the destination information and the device ID (step S103B).

The terminal control unit 12 of the information processing terminal 10A controls the terminal communication unit 17 to retrieve the destination information indicating the destination input to the operation input unit 15 and the device of the information processing terminal 10A stored in the terminal storage unit 11. The ID is transmitted to the information processing server 10B (step S102A).

After executing step S103B, the server control unit 23 of the information processing server 10B determines whether destination information and device ID have been received (step S104B).

If it is determined that the destination information and device ID have not been received (step S104B: No), the server control unit 23 returns to step S103B and waits again to receive the destination information and device ID.

If it is determined that the destination information and the device ID have been received (step S104B: Yes), the route search unit 25A of the distribution information generation unit 25 searches from the current position of the vehicle M to the destination based on the current position information and the destination information. A route is searched for (step S105B). The route search unit 25A searches for a route according to preset conditions (for example, which of the required time, travel distance, energy consumption, toll, etc., should be given priority to the route with the smallest item).

The distribution information generation unit 25 identifies an advertising space whose combination of approach direction and exit direction at the guidance point matches the searched route, and extracts advertising information registered in that advertising space (step S106B).

The distribution information generation unit 25 generates the extracted advertisement information, advertisement position information indicating the advertisement position to which the advertisement information is assigned (for example, within 50 meters from intersection A, etc.), the advertisement ID corresponding to the advertisement information, and the searched route. Distribution information including route information is generated (step S107B).

The server control unit 23 controls the server communication unit 21 to transmit the generated distribution information to the information processing terminal 10A (step S108B).

The terminal control unit 12 of the information processing terminal 10A waits to receive distribution information (step S103A).

After executing step S103A, the terminal control unit 12 determines whether distribution information has been received (step S104A).

If the terminal control unit 12 determines that the distribution information has not been received (step S104A: No), the terminal control unit 12 returns to step S103A and waits again for reception of the distribution information.

When determining that the distribution information has been received (step S104A: Yes), the terminal control unit 12 starts route guidance based on the route information included in the distribution information (step S105A). The terminal control unit 12 provides route guidance by causing the display unit 15 and the audio output unit 16 to present a route corresponding to the route information.

Based on the advertisement position information included in the distribution information and the current position information of the vehicle M detected by the position detection unit 16, the terminal control unit 12 locates the vehicle within a predetermined range from the advertisement position where the advertisement is to be presented, that is, the guidance position. It is determined whether M has been reached (step S106A).

If it is determined that the vehicle M has not reached the advertisement position where the advertisement should be presented (step S106A: No), the terminal control unit 12 returns to step S105A and continues normal route guidance.

If it is determined that the vehicle M has reached the advertisement position where the advertisement should be presented (step S106A: Yes), the terminal control unit 12 controls the display unit 15 and the audio output unit 16 to present advertisement information (step S107A). ).

6A and 6B are examples of display screens displayed on the display unit 15 in step S107A. For example, if the current position of vehicle M is within 50 meters from intersection A, the display screen will display a traveling direction guide that guides the traveling direction of the route, as well as location information and advertisement information of stores on the route indicated in the traveling direction guide. be done. For example, in FIG. 6A, the display screen displays direction guidance indicating that the user should turn right at an intersection 50 meters ahead, as well as location information and advertising information for a store located beyond the intersection. While the display unit 15 displays the display screen of FIG. 6A, the audio output unit 16 outputs, for example, ``50 meters ahead, turn right at the ▲▲ intersection.After turning right, 100 meters ahead, the supermarket ◎◎ on the right has a time sale starting at 2 p.m.'' ” is output.

On the other hand, for example, if the current position of vehicle M is between 50 m and 300 m from intersection A, the traveling direction guidance that guides the traveling direction of the route and at least the route to the guidance point match the route of vehicle M. Store advertising information is displayed on the display screen. For example, in FIG. 6B, the display screen displays direction guidance indicating that the user should turn right at an intersection 300 meters ahead, as well as location information and advertisement information for a store located 500 meters straight ahead without turning right at the intersection. While the display unit 15 displays the display screen of FIG. 6B, the audio output unit 16 outputs, for example, ``300 meters ahead, turn right at the ▲▲ intersection. ``Go straight through the same intersection.'' is output.

[Charging processing routine RT2]
With reference to FIG. 7, a billing processing routine RT2, which is an example of a routine executed by the information processing device system 10 after the advertisement information is presented in step S107A, will be described. The routine executed by the information processing terminal 10A is indicated as RT2A, and the routine executed by the information processing server 10B is indicated as RT2B.

The terminal control unit 12 of the information processing terminal 10A controls the terminal communication unit 17 to transmit the advertisement ID corresponding to the advertisement information presented in step S107A to the information processing server 10B (step S108A).

The server control unit 23 of the information processing server 10B waits to receive the advertisement ID (step S109B).

After executing step S109B, the server control unit 23 determines whether the advertisement ID has been received (step S110B).

If it is determined that the advertisement ID has not been received (step S110B: No), the server control unit 23 returns to step S109B and waits again for reception of the advertisement ID.

If it is determined that the advertisement ID has been received (step S110B: Yes), the billing information generation unit 26 calculates the advertisement fee to be charged to the advertiser corresponding to the advertisement ID (step S111B).

The billing information generation unit 26 generates billing information for billing the advertiser based on the calculated advertising fee (step S112B).

The server control unit 23 controls the server communication unit 21 to transmit billing information to the advertiser terminal (step S113B).

[Advertisement information processing routine RT3]
Referring to FIG. 8, an advertisement information processing routine RT3, which is another example of an advertisement information processing routine executed by the information processing device system 10, will be described. As in the case of FIG. 5, the broken lines in FIG. 8 schematically show how data is transmitted and received. Further, in FIG. 8, a routine repeatedly executed by the information processing terminal 10A is shown as RT3A, and a routine repeatedly executed by the information processing server 10B is shown as RT3B. Note that steps having the same content as steps in the routine described above are given the same reference numerals.

The contents of each processing step of steps S101A to S102A executed by the information processing terminal 10A and steps S101B to S105B executed by the information processing server 10B are the same as the contents of the corresponding processing step of the routine RT1 shown in FIG. 5. Therefore, the explanation will be omitted.

After executing step S105B, the distribution information generation unit 25 of the information processing server 10B generates the route information of the searched route as the first distribution information. The server control unit 23 controls the server communication unit 21 to transmit the first distribution information to the information processing terminal 10A (step S201B).

After executing step S102A, the terminal control unit 12 of the information processing terminal 10A waits to receive the first distribution information (step S201A).

The terminal control unit 12 determines whether or not the first distribution information has been received (step S202A). If the terminal control unit 12 determines that the first distribution information has not been received (step S202A: No), the terminal control unit 12 returns to step S201A and waits again for reception of the first distribution information.

When determining that the first distribution information has been received (step S202A: Yes), the terminal control unit 12 starts route guidance based on the route information included in the first distribution information (step S203A). The terminal control unit 12 provides route guidance by causing the display unit 15 and the audio output unit 16 to present a route corresponding to the route information.

The server control unit 23 of the information processing server 10B determines the current position of the vehicle M based on the current position information of the vehicle M transmitted at predetermined time intervals from the information processing terminal 10A (step S202B).

The server control unit 23 detects a guidance point included in the route taken in step S105B, and determines whether the vehicle M has arrived within a predetermined distance range from the guidance point (step S203B).

If it is determined that the vehicle M has not arrived within the predetermined distance range from the guidance point (step S203B: No), the server control unit 23 returns to step S202B and determines the current position of the vehicle M at predetermined time intervals. do.

If it is determined that the vehicle M has arrived within the predetermined distance range from the guidance point (step S203B: Yes), the distribution information generation unit 25 generates an advertisement whose combination of approach direction and exit direction at the guidance point matches the route of the vehicle M. Identify a frame and extract advertising information registered in that advertising frame. The distribution information generation unit 25 generates a second advertisement information including the extracted advertisement information, advertisement position information indicating the advertisement position to which the advertisement information is assigned (for example, within 50 meters from intersection A, etc.), and the advertisement ID corresponding to the advertisement information. Distribution information is generated (step S204B).

The server control unit 23 controls the server communication unit 21 to transmit the generated second distribution information to the information processing terminal 10A (step S205B).

The terminal control unit 12 of the information processing terminal 10A waits to receive the second distribution information (step S2-4A).

After executing step S204A, the terminal control unit 12 determines whether or not the second distribution information has been received (step S205A).

If the terminal control unit 12 determines that the second distribution information has not been received (step S205A: No), the terminal control unit 12 returns to step S204A and waits again for reception of the second distribution information.

When determining that the second distribution information has been received (step S202A: Yes), the terminal control unit 12 controls the display unit 15 and the audio output unit 16 to present advertisement information (step S206A).

After presenting the advertisement information in step S206A, the information processing device system 10 executes the charging processing routine RT2 shown in FIG. 7.

[Charging processing routine RT4]
With reference to FIG. 9, a billing processing routine RT4, which is another example of the billing processing routine executed by the information processing device system 10, will be described. As in the case of FIG. 7, the broken lines in FIG. 9 schematically show how data is transmitted and received. Further, in FIG. 9, a routine repeatedly executed by the information processing terminal 10A is shown as RT4A, and a routine repeatedly executed by the information processing server 10B is shown as RT4B. Note that steps having the same content as steps in the routine described above are given the same reference numerals.

The contents of each processing step of step S108A executed by the information processing terminal 10A and steps S109B to S111B executed by the information processing server 10B are the same as the contents of the corresponding processing steps of the routine RT2 shown in FIG. omitted.

After executing step S111B, the server control unit 23 of the information processing server 10B refers to the advertisement information DB and determines whether the advertisement ID received in step S101B is an advertisement ID of an advertisement outside the route (step S301B). Here, the advertisement outside the route means an advertisement of a store registered in the advertisement space of the advertisement space table IB2 and existing in a direction other than the exit direction with respect to the guide point.

If it is determined that the advertisement ID is not of an advertisement outside the route (step S301B: No), the server control unit 23 executes the process of step S308B.

On the other hand, if it is determined that the advertisement ID is for an advertisement outside the route (step S301B: No), the distribution information generation unit 25 stores the advertisement ID in association with the advertisement information outside the route indicated by the advertisement ID in the advertisement information DB 22A. , the information on the direction in which the vehicle is to be guided, that is, the direction in which the store corresponding to the advertisement is located, is read out from the server storage unit 22 and acquired (step S302B).

The distribution information generation unit 25 searches for a new route when the route is changed according to the advertisement information outside the route, based on the information on the direction in which the vehicle is to be guided, the information on the current position of the vehicle M, and the information on the destination. Step S303B).

The distribution information generation unit 25 calculates at least one of distance cost, time cost, fee cost, and energy cost between the new route searched in step S303B and the original route searched in step S105B (FIG. 5). The cost difference between the two is calculated (step S304B).

The distribution information generation unit 25 controls the server communication unit 21 to transmit the calculated cost difference as third distribution information to the information processing terminal 10A (step S305B).

The terminal control unit 12 of the information processing terminal 10A waits for reception of the third distribution information (step S301A).

The terminal control unit 12 determines whether or not the third distribution information has been received (step S302A). If the terminal control unit 12 determines that the third distribution information has not been received (step S302A: No), the terminal control unit 12 returns to step S301A and waits again for reception of the third distribution information.

If it is determined that the third distribution information has been received (step S302A: Yes), the terminal control unit 12 controls the display unit 15 and the audio output unit 16 to present the third distribution information (step S303A).

FIG. 10 is an example of a display screen displayed on the display unit 15 in step S303A. The display screen displays the cost difference between the original route (the planned route for vehicle M) and the new route (the direction in which the vehicle is to be guided) and a message prompting the driver to make a selection. At this time, the original route and the new route may be displayed in a comparable manner. For example, if the original route was a right turn after 300 meters, and the new route was to go straight ahead, the message "If you go straight, it will take 5 minutes more to reach your destination. Do you want to go straight?" A button is displayed that prompts the user to make a selection by operating the operation input unit 15 (for example, a touch panel).

Referring to FIG. 9 again, the terminal control unit 12 of the information processing terminal 10A determines whether a new route has been selected by operating the operation input unit 15 (step S304A). If it is determined that the new route has not been selected (step S304A: No), the terminal control unit 12 ends routine RT4A and continues the original route guidance.

If it is determined that the new route has been selected (step S304A: Yes), the terminal control unit 12 causes the display unit 15 and the audio output unit 16 to present the new route, and starts route guidance for the new route (step S305).

The server control unit 23 of the information processing server 10B transmits the advertisement information within a predetermined time after the third distribution information is transmitted to the information processing terminal 10A, based on the current position information of the vehicle M transmitted from the information processing terminal 10A. It is determined whether the vehicle M has proceeded in the desired direction of movement (step S306B). If it is determined that the vehicle M is not proceeding in the direction of movement desired to be guided (step S306B: No), the server control unit 23 executes the process of step S308B.

If it is determined that the vehicle M has proceeded in the direction in which the vehicle M should be guided (step S306B: Yes), the billing information generating unit 26 considers that the advertisement has been effective and calculates a new advertisement fee by adding a predetermined percentage ( Step S307B).

The billing information generation unit 26 generates billing information for billing the advertiser based on the calculated advertising fee (step S308B).

The server control unit 23 controls the server communication unit 21 to transmit billing information to the advertiser terminal (step S309B).

As described above, in the information processing system 10 of this embodiment, an advertising space is provided for each guide point such as an intersection, and advertising information set by an advertiser is registered in each advertising space. Further, an advertisement frame is provided for each direction of travel at the guidance point, and when a mobile object approaches the guidance point from the direction of travel, advertisement information is presented. Further, along with the advertisement information, guide information for guiding the direction of travel is presented.

Since guide information such as guidance on the direction of travel attracts a high degree of attention from drivers, there is a high possibility that advertisement information presented together with the guide information will be recognized by the driver. Further, the advertiser can freely set the contents of the advertisement to be presented together with the guidance in the direction of travel according to the advertisement space, and can present advertisement information with high advertising effectiveness to the driver. Furthermore, since it is possible to present not only advertising information such as stores on the set route, but also advertising information such as stores outside the route, it is possible to obtain an opportunity to develop new customers.

An information processing system according to a second embodiment will be described with reference to FIGS. 11 and 12. The information processing system of this embodiment has the same configuration as the information processing system of embodiment 1 shown in FIGS. 1 and 2, but differs from embodiment 1 in the advertising space provided in the advertising information DB 22A and the operation of each part. .

In this embodiment, an advertisement space is prepared for each driving caution point, such as a point where a statistically large number of accidents occur, and the direction of approach to the driving caution point. Each advertising space is preset with driving support information indicating that it is a driving caution point and urging the driver to be careful. The advertisement information registered in the advertisement space is presented on the display unit 13 and audio output unit 14 of the information processing terminal 10A together with the driving support information.

[Advertisement information processing routine RT5]
Referring to FIG. 11, an advertisement information processing routine RT5, which is an example of an advertisement information processing routine executed by the information processing apparatus system of this embodiment, will be described. As in the case of the advertisement information processing routine RT1 of the first embodiment shown in FIG. 5, the broken lines in FIG. 11 schematically show how data is transmitted and received. Further, in FIG. 11, a routine repeatedly executed by the information processing terminal 10A is shown as RT5A, and a routine repeatedly executed by the information processing server 10B is shown as RT5B. Note that steps having the same content as steps in the routine described above are given the same reference numerals.

The contents of each processing step of step S101A executed by the information processing terminal 10A and steps S101B to S102B executed by the information processing server 10B are the same as the contents of the corresponding processing steps of the routine RT1 of the first embodiment shown in FIG. Therefore, the explanation will be omitted.

After executing step S102B, the server control unit 23 of the information processing server 10B determines the current position of the vehicle M with respect to the driving caution point based on the received current position information of the vehicle M (step S401B).

The server control unit 23 determines whether the vehicle M has entered within a predetermined distance from the driving caution point (step S402B). If it is determined that the vehicle M has not entered (step S402B: No), the server control unit 23 returns to step S401B and determines the current position of the vehicle M with respect to the driving caution point.

If it is determined that the vehicle M has entered within a predetermined distance from the driving caution point (step S402B: Yes), the distribution information generation unit 25 accesses the advertisement information DB 22A and updates the driving caution point and the direction of travel of the vehicle. A corresponding advertising space is identified, and advertising information and driving support information corresponding to the identified advertising space are extracted (step S403B).

The distribution information generation unit 25 generates distribution information including the extracted advertisement information and driving support information (step S404B).

The server control unit 23 controls the server communication unit 21 to transmit the generated distribution information to the information processing terminal 10A (step S405B).

The terminal control unit 12 of the information processing terminal 10A waits to receive distribution information (step S401A).

After executing step S401A, the terminal control unit 12 determines whether distribution information has been received (step S402A).

If the terminal control unit 12 determines that the distribution information has not been received (step S402A: No), the terminal control unit 12 returns to step S401A and waits again for reception of the distribution information.

If it is determined that the distribution information has been received (step S402A: Yes), the terminal control unit 12 controls the display unit 15 and the audio output unit 16 to present advertisement information (step S403A).

After presenting the advertisement information in step S403A, the information processing device system 10 executes a process similar to the billing process routine RT2 of the first embodiment shown in FIG.

FIG. 12 is an example of a display screen displayed on the display unit 15 in step S403A. For example, at a driving caution point where there are many merging vehicles merging from other lanes, the display screen may display the following message: ``Please be careful of vehicles merging from the left 300 meters ahead.'' Auto □□, an automobile supplies sales company, uses various drive recorders. We have a wide range of products in stock.'' Announcement information including advertising information and driving support information is presented.

In the information processing system of this embodiment, advertisement information is presented to the driver together with driving support information at driving caution points. Since driving support information attracts a high degree of attention from drivers, there is a high possibility that advertising information presented together with driving support information will be recognized by drivers. Further, in the information processing system of the present embodiment, even when a route for the vehicle M is not set, it is possible to present advertisement information together with driving support information.

Therefore, it is possible to present advertising information with high advertising effectiveness to the driver at an opportunity where the driver's attention is high without losing the opportunity to present the advertisement.

Note that the present invention is not limited to the above embodiments. For example, in the above embodiment, an example was described in which the information processing terminal 10A is mounted on a vehicle M as a moving body. However, the information processing terminal 10A is not limited to an in-vehicle device such as an in-vehicle navigation device, but may be a mobile terminal, a smartphone, or the like that can execute a navigation function.

Further, in the above embodiment, the case where the guidance point is an intersection has been described as an example. However, the guidance point is not limited to an intersection, and may be a non-branching point such as a railroad crossing or a prefectural border. For example, if the guidance point is a railroad crossing, a message indicating that the vehicle is approaching the railroad crossing and urging the driver to stop is presented as guide information. Furthermore, if the guide point is at a prefectural border, a message such as "Soon you will be in XXX prefecture" is presented as guide information, and advertisements for companies related to that prefecture are presented as advertising information.

Further, the series of processes described in each of the above embodiments can be performed by computer processing according to a program stored in a recording medium such as a ROM.

10 Information processing system 10A Information processing terminal 10B Information processing server 11 Terminal storage section 12 Terminal control section 13 Display section 14 Audio output section 15 Operation input section 16 Position detection section 17 Terminal communication section 21 Server communication section 22 Server storage section 22A Advertisement information DB
23 Server control unit 24 Presentation control unit 25 Distribution information generation unit 25A Route search unit 25B Guide information generation unit 26 Billing information generation unit 27 Charge amount determination unit 28 Advertisement request reception unit

Claims (1)

a first information acquisition unit that acquires route information indicating a planned route for the moving object;
Based on the route information, a first advertisement information corresponding to the direction in which the mobile object passes through the predetermined intersection is selected from a storage unit that stores in advance a plurality of pieces of advertisement information associated with each direction of travel at a predetermined intersection. a second information acquisition unit that acquires advertising information;
an announcement control unit that causes an occupant of the mobile body to be notified of announcement information including the first advertisement information when the mobile body approaches the predetermined intersection;
An information processing device comprising:

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