JP2019032624A - Determination device, determination method and decision program - Google Patents

Abstract

To provide a determination device, a determination method, and a decision program that improve delivery efficiency of a commodity.SOLUTION: A determination device according to the present application has: a specification part specifying a commodity to be a target of presentation; and a determination part determining a presentation order that is an order of presentation of information of the commodity specified by the specification part on the basis of a burden regarding a delivery from a shipping origin to a shipping destination of the commodity.SELECTED DRAWING: Figure 2

Description

  The present invention relates to a determination device, a determination method, and a determination program.

  2. Description of the Related Art Conventionally, a technique for displaying information on products that match a search query input by a user in a list format is known. As an example of such technology, based on the amount of bid participation fee set by the seller of each product, the order in which the information on each product is displayed is determined, and a list in which the product information is arranged in the determined order is displayed. The technology to do is known.

JP-A-2015-179470

  However, in the above-described conventional technology, there is a risk of deteriorating the delivery efficiency of goods.

  For example, in the above-described conventional technology, products whose bid participation costs are higher than other products are displayed at the top of the list. For this reason, in the above prior art, if the second store located in the second region has set a higher bid participation fee than the first store located in the first region, The information on the products exhibited by the second store is preferentially displayed to the users located in the area. As a result, there is a high possibility that the user will purchase the product from the second store, and even though the same product exists in the first region, the product is moved from the second region to the first region. The possibility of delivery is increased.

  The present application has been made in view of the above, and an object thereof is to improve the delivery efficiency of merchandise.

  The determination device according to the present application is configured in the order in which the specifying unit that specifies the product to be presented and the information on the product specified by the specifying unit based on the load related to the delivery from the shipping source to the shipping destination of the product. And a determination unit that determines a certain order of presentation.

  According to one aspect of the embodiment, the delivery efficiency of goods can be improved.

FIG. 1 is a diagram illustrating an example of an information providing apparatus according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the information providing apparatus according to the embodiment. FIG. 3 is a diagram illustrating an example of a product database according to the embodiment. FIG. 4 is a diagram illustrating an example of a store database according to the embodiment. FIG. 5 is a diagram illustrating an example of a user database according to the embodiment. FIG. 6 is a diagram illustrating an example of a delivery load database according to the embodiment. FIG. 7 is a flowchart illustrating an exemplary flow of a determination process according to the embodiment. FIG. 8 is a diagram illustrating an example of a hardware configuration.

  Hereinafter, a mode for carrying out a determination device, a determination method, and a determination program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the determination device, the determination method, and the determination program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Example of information providing device)
First, an example of an information providing apparatus 10 that is an example of a determination apparatus according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of an information providing apparatus according to the embodiment. In FIG. 1, as an example of a determination process executed by the information providing apparatus 10 which is an example of a determination apparatus, when a user U searches for an item exhibited by each store S in an online shopping mall, information on each item is displayed. An example of a determination process (that is, listing in the search process) for determining the display order will be described.

  An information providing apparatus 10 illustrated in FIG. 1 is an information processing apparatus that performs a determination process, and is realized by, for example, a server apparatus or a cloud system. For example, the information providing apparatus 10 has a function of providing services related to the online shopping mall to the stores S1 to S3 and the user U, and performs a determination process as part of the service related to the online shopping mall.

  The user terminal 100 is an information processing terminal such as a PC (FPersonal Computer) or a smartphone used by the user U. For example, the user terminal 100 can communicate with the information providing apparatus 10 via a network N such as the Internet (for example, see FIG. 2). Although illustration in FIG. 1 is omitted, the information providing apparatus 10 may further be able to communicate with an arbitrary number of user terminals.

  The stores S <b> 1 to S <b> 3 (hereinafter may be collectively referred to as “store S”) are stores that sell products to the user U through the services of the online shopping mall provided by the information providing apparatus 10. . More specifically, the store S is a store that ships products purchased by the user U via a service in the online shopping mall.

  Note that each store S may or may not have an actual store. In addition, each store S ships the product to the user U, but the base where the shipping is performed may be the store S itself, and is different from the store S itself, such as a warehouse where the store S manages the product. It may be a base. For example, the store S1 may be a store where a warehouse for storing and shipping merchandise is located in the area A1, and a sales office that accepts orders for merchandise is located in areas other than the area A1. That is, the location of the store S is a concept that includes not only the location where the store S itself is located, but also the base where the store S ships products, such as the warehouse of the store S.

  In the following description, the store S1 is located in the region A, the store S2 is located in the region B, and the store S3 is located in the region C. In the following description, it is assumed that the user U has a home in the region C and intends to purchase a product using the home as a shipping destination.

  For example, the information providing apparatus 10 accepts registration of information (for example, an image, a price, a shipping fee, a stock quantity, etc.) of products sold in the online shopping mall from the stores S1 to S3. Then, when the information providing apparatus 10 receives a search query for a product from the user U, the information providing device 10 extracts a product corresponding to the search query from the exhibited products, and shows the image, price, etc. of the extracted product Or, the product content that is the content for purchasing the product exhibited by the store S is distributed to the user U.

  In addition, when the user U purchases a product in the store S1 via the product content, the information providing apparatus 10 uses the address to which the product is shipped, the name of the recipient, the delivery method of the product (for example, by air mail). Whether it is a delivery by land or by land) and accepts registration of the desired delivery date and time. In such a case, the information providing apparatus 10 notifies the store S1 where the user U has purchased the product that the product has been purchased and the shipping destination information indicating the shipping destination of the product.

  Note that the information providing apparatus 10 may charge the user U for the fee of the purchased product and provide the product fee to the store S1. In addition, the information providing apparatus 10 may provide the store S1 with a fee that is an amount obtained by subtracting an advertisement fee or a predetermined fee from the product price.

[1-1. (About product search)
Here, when the user U searches for a product in the online shopping mall, the user U receives input or selection of a search query corresponding to the desired product. For example, when the information providing apparatus 10 receives a product name, a product attribute, or the like as a search query from the user U, the information providing apparatus 10 searches for a product corresponding to the received search query from among the displayed products.

  In addition, the information providing device 10 displays the priority of displaying the product content of each product based on various information related to the product corresponding to the search query, the attribute of the user U who performed the search, and the like (for example, each product content Order). For example, the information providing apparatus 10 determines the score (hereinafter, “display score”) for displaying each product content based on the price of the product, the shipping cost, the evaluation of each user for the product, the evaluation of the user for the store where the product is exhibited, and the like. As a priority.

  Moreover, the information provision apparatus 10 may calculate a display score based on information related to the advertisement cost of the product. For example, the information providing apparatus 10 receives from the store S registration of a sales promotion ratio that is a ratio of the sales promotion cost to the product price for each product or each store. In such a case, the information providing apparatus 10 automatically issues a product sale or coupon within the range of the sales promotion cost under the initiative of an operator who operates the online shopping mall. Then, when the product is sold, the information providing device 10 provides the store with an amount obtained by subtracting the sales promotion cost from the pre-registered sales price regardless of the presence or content of the sale or coupon. When calculating the display score of the product content according to the value of the sales promotion ratio and the value of the sales promotion cost, the information providing apparatus 10 increases the value of the sales promotion ratio and the value of the sales promotion cost as the value of the display score increases. The display score is calculated so as to increase the value.

  In addition, the information providing apparatus 10 may calculate a display score based on the value of the product in the online shopping mall. For example, even if the same product is listed from different stores, if the evaluation of the product exhibited by one store or the evaluation of the store is high, the value of the product is higher than the product exhibited by other stores. Is considered high. In addition, the number of products sold by a store, the number of sales queries related to the product, the number of input of search queries related to the product, the number of impressions and selections of product content, the price difference from other products, the time elapsed since the product was listed The number of days spent and the number of products sold by other stores are indicators of the value of the product. Therefore, the information providing apparatus 10 calculates a value score indicating the value of the product based on the various types of information described above, and calculates a display score for displaying the product content based on the calculated value score.

  In addition, the information providing apparatus 10 obtains the degree of relevance between the search query and each product, the matching result between the attribute of the user who input the search query (for example, demographic attribute or psychographic attribute) and the attribute of the product, and the search query. A display score for displaying the product content may be calculated based on various information such as the input time and the position of the user terminal 100. And the information provision apparatus 10 produces | generates the search result which has arrange | positioned the product content of the goods corresponding to a search query in order with the calculated display score, and provides the produced | generated search result to the user U.

  Note that the information providing apparatus 10 may calculate a display score corresponding to the conversion of each product or each product content. For example, the information providing apparatus 10 selects the total number of products sold, the CTR (Click Through Rate) of the product content, the CPA (Cost Per Action / Cost Per Acquisition), the number of browsing of the web content for purchasing the product, and the selection of the product content. A display score is calculated based on various numerical values indicating a predetermined conversion for the product and the product content such as the number of times.

  In addition to the above-described indexes, the information providing apparatus 10 may calculate the display score based on any index. In the following description, the information providing apparatus 10 adds to the load related to delivery in addition to the publicly known index (hereinafter, sometimes referred to as “conventional index”) when calculating the various indexes and display scores described above. An example of a process for calculating the display score in consideration of the score based on it will be described. That is, the conventional index is a concept including an arbitrary index other than various indices related to calculation of a score based on a load related to delivery.

[1-2. About the decision process)
However, with the conventional technology, there is a risk of deteriorating the delivery efficiency of the product. For example, considering the delivery efficiency of products, when the user U resides in the region C, it is desirable to preferentially present the product content of the products exhibited by the store S3 located in the region C. However, in the above-described technology, if the store S1 or the store S2 is more popular than the store S3 or has a higher sales promotion ratio or sales promotion cost, the product of the product exhibited by the store S1 or the store S2 Since the content is preferentially displayed, there is a high possibility that the product is shipped from the store S1 or the store S2 to the user U.

  Therefore, the information providing apparatus 10 executes the following determination process. First, the information providing apparatus 10 specifies a product to be presented. And the information provision apparatus 10 determines the presentation order which is the order which presents the information of the specified goods based on the load regarding the delivery from the shipping origin to the shipping destination. More specifically, the information providing apparatus 10 calculates the display score indicating the priority for displaying the product content in consideration of the load related to the delivery from the shipping source to the shipping destination of the product together with the various conventional indexes described above. I do.

  For example, the information providing apparatus 10 is a value in which various coefficients are set for each of the various conventional indexes described above and an index indicating various loads described below (hereinafter referred to as “load index”). May be calculated as the display score. In addition, the information providing apparatus 10 calculates a score calculated using the above-described conventional index (hereinafter referred to as “conventional index score”) and a score calculated based on various load indexes (that is, loads related to delivery). A display score that takes delivery load into account may be calculated by calculating a weighted average with a score based on this (hereinafter referred to as “load score”). That is, the information providing apparatus 10 determines the order in which the product content is presented based on the conventional index of the product or product content and the load related to the delivery from the shipping source to the shipping destination of the product.

  Here, the load related to the delivery from the shipping source to the shipping destination of the product may be a load on a delivery company that delivers the product or may be a load on the environment. For example, the information providing apparatus 10 may determine the presentation order based on the distance from the shipping source that ships the product to the shipping destination as the load. Moreover, the information provision apparatus 10 may determine a presentation order as a load according to a means for delivering a product from a delivery source that delivers the product to a delivery destination. In addition, the information providing apparatus 10 may determine the order of presentation according to the amount of greenhouse gas (for example, carbon dioxide) generated when delivering the product from the shipping source to the shipping destination as the load. Good. Moreover, the information provision apparatus 10 may determine a presentation order according to the delivery cost which arises when delivering goods from the shipping origin which ships goods to a shipping destination.

  In this way, the information providing apparatus 10 provides each product content in an order based on various loads associated with the shipment of each product. As a result, for example, the information providing apparatus 10 preferentially displays the product content of the product with a lighter variety of loads associated with the delivery, so that the delivery efficiency of the product can be improved.

  Hereinafter, an example of the determination process executed by the information providing apparatus 10 will be described with reference to FIG. For example, the information providing apparatus 10 receives a search query from the user terminal 100 used by the user U (step S1). In such a case, the information providing apparatus 10 specifies the product corresponding to the search query, and specifies the shipping source from which the store S that has sent the specified product ships the product (step S2).

  For example, the information providing apparatus 10 may accept in advance registration of a base to which each store S ships a product and the number of products in stock at each base, and the store terminal 200 used by each store S (for example, FIG. 2). Then, the information providing apparatus 10 acquires, for each product corresponding to the search target, an address of a shipping source that ships the product when each product is purchased.

  Subsequently, the information providing apparatus 10 estimates an address that the user U will designate as a shipping destination. For example, the information providing apparatus 10 may estimate the position information acquired by the user terminal 100 used by the user U using GPS (Global Positioning System) or the like as the shipping destination of the user U. May use the shipping address registered when purchasing the product in the past in the online shopping mall. Further, the information providing apparatus 10 estimates the position of the user terminal 100 based on an IP (Internet Protocol) address assigned to the user terminal 100 used by the user U, and uses the estimated position as a shipping destination. Good. And the information provision apparatus 10 specifies the load at the time of delivering goods from each store S to a user (step S3). That is, the information providing apparatus 10 specifies a load related to delivery from the shipping source to the shipping destination of the product.

  For example, when the distance from the shipping source to the shipping destination is long, it is considered that consumption of fuel such as gasoline and electric power increases with the delivery of goods. Therefore, the information providing apparatus 10 calculates a distance from the acquired shipping source to the estimated shipping destination for each searched product, and based on the calculated distance, a load score indicating the magnitude of the load accompanying the delivery is calculated. calculate. For example, the information providing apparatus 10 calculates a higher load score value as the calculated distance is longer, and calculates a smaller load score as the calculated distance is shorter.

  Here, it may be considered that the load is less when the product is delivered by the vehicle when the product is delivered by airplane and when the product is delivered by the vehicle using fossil fuel. Further, it is considered that the load is less when the product is delivered by a train or an electric vehicle or the like when the product is delivered by a vehicle using fossil fuel or when the product is delivered by a train or an electric vehicle. In addition, it is considered that the load is less when a product is delivered using a human-powered mobile body such as a bicycle than when the product is delivered using a mobile body that operates using these fuels and electricity. Therefore, the information providing apparatus 10 may estimate a means for delivering a product for each product and calculate a load score according to the estimated means.

  For example, the information providing apparatus 10 is based on information of a delivery company registered in advance by each store S, a distance from a shipping source to a shipping destination, a delivery means used when a general delivery company delivers goods. Thus, the means for delivering each product is estimated. And the information provision apparatus 10 calculates load according to the estimated means. For example, the information providing apparatus 10 calculates a load score having a smaller value as the environmental load caused by the estimated means is smaller. For example, when delivering a product by combining a vehicle and a train, the information providing apparatus 10 calculates a load score for delivering the product based on the distance delivered by the vehicle and the distance delivered by the train. May be.

  Further, the information providing apparatus 10 estimates an index of the amount of greenhouse gas generated when delivering the product based on the distance from the shipping source to the shipping destination and the estimated delivery means, and according to the estimated index, A load score may be calculated. For example, the information providing apparatus 10 may calculate a load score with a smaller value as the index of the amount of greenhouse gas is smaller.

  In addition, for example, in the delivery of goods, fuel costs, labor costs, etc. are accompanied by costs associated with delivery operations (hereinafter referred to as “delivery costs”), but such delivery cost values are associated with delivery. It can be an indicator of various loads. Therefore, the information providing apparatus 10 may estimate a delivery cost that occurs when the product is delivered from the shipping source to which the product is shipped, and calculate a load score based on the estimated delivery cost. For example, the information providing apparatus 10 may calculate a load score having a smaller value as the delivery cost such as fuel cost is lower.

  The information providing apparatus 10 may calculate the load score by combining the various elements described above. And the information provision apparatus 10 calculates the priority which displays each product content in consideration of the calculated load score (step S4). For example, the information providing apparatus 10 calculates a larger display score as the load score value is smaller, and calculates a smaller display score as the load score value is larger.

  For example, in the example illustrated in FIG. 1, the information providing apparatus 10 has a product C1, “Product ID (Identifier)” that identifies a product as “C1” as a product corresponding to the search query received from the user U, “ A product C4 whose product ID is “C4” and a product C5 whose “product ID” is “C5” are specified. In such a case, the information providing apparatus 10 calculates the display scores of the products C1, C4, and C5 according to the delivery means of each product, the CO2 emission amount, the distance from the shipping source to the shipping destination, and the like.

  For example, in the example shown in FIG. 1, store S1 ships a product to user U by plane, store S2 sends a product to user U by vehicle, and store S3 combines a train and a vehicle. To ship the product to the user U. In such a case, it is considered that the load generated when products are shipped from each store S to the user U decreases in the order of store S1, store S2, and store S3. Therefore, the information providing apparatus 10 calculates the value of the display score so that the merchandise content of the products exhibited by each store S is displayed in the order of low load, that is, in the order of store S3, store S2, and store S1. For example, the information providing apparatus 10 calculates the display score “50” of the product C1, the display score “70” of the product C4, and the display score “100” of the product C5.

  Then, the information providing apparatus 10 provides the search result to the user U (step S5). For example, the information providing apparatus 10 generates a search result in which product contents are arranged in the order of the product C5 exhibited by the store S3, the product C4 exhibited by the store S2, and the product C1 exhibited by the store S1, and the generated search result Is distributed to the user terminal 100. As a result, the information providing apparatus 10 can preferentially present the product content of the product with a low load accompanying delivery.

[1-3. About shipping origin)
As described above, the information providing apparatus 10 specifies, for each product, the shipping source from which the store S that sent the product ships the product, and the order of presentation based on the load related to the delivery from the specified shipping source to the shipping destination. To decide. Here, the information providing apparatus 10 may specify the shipping source of the product using any method. For example, the information providing apparatus 10 acquires delivery information related to the delivery of past products in the online shopping mall from a database owned by the delivery company, and the base where each store S shipped the product from the acquired delivery information, that is, shipping. The origin may be specified. Further, the information providing apparatus 10 may employ a shipping source registered in advance by each store S.

[1-4. (About shipping address)
Moreover, the information provision apparatus 10 may estimate a shipping destination using arbitrary processes other than the process mentioned above. For example, the information providing apparatus 10 may specify the position of the user U as a shipping destination, and calculate the load score based on the load related to delivery from the shipping source of the product to the specified position of the user U. . Further, the information providing apparatus 10 may present a list of shipping destinations set by the user U in the past, and may adopt the shipping destination selected by the user U at the time of search.

  Here, depending on the user U, there is a case where a product to be shipped to a different shipping destination is purchased, such as when purchasing a product to be shipped to a workplace or when purchasing a product to be shipped to a home. In such a case, it is considered that the product purchased by the user U has a bias depending on the shipping destination. Therefore, the information providing apparatus 10 estimates the shipping destination of the product based on the shipping destination history set by the user U, and loads the load based on the load related to the delivery from the shipping destination of the product to the estimated shipping destination. A score may be calculated. For example, the information providing apparatus 10 estimates the shipping destination of the searched product based on the co-occurrence of the product purchased by the user U and the shipping destination set by the user U as the shipping destination of the product, The load score may be calculated based on the load related to the delivery from the shipping source of the product to the estimated shipping destination.

  For example, the information providing apparatus 10 causes a model such as DNN (Deep Neural Network) to learn the co-occurrence between a product purchased by the user U and the type of the product and the shipping destination to which the product has been shipped. . When the information providing apparatus 10 accepts the search query, the information providing apparatus 10 searches for a product corresponding to the search query, and estimates a shipping destination having co-occurrence for each of the searched products. Note that such a shipping destination may select a shipping destination having the highest co-occurrence among the shipping destinations registered in advance by the user U. And the information provision apparatus 10 may calculate a display score for every goods according to the load accompanying dispatch to the shipping destination estimated from the shipping origin.

  Further, the information providing apparatus 10 learns the co-occurrence between the search query and the shipping destination to which the product purchased by the user U when the search query is input, and the search input by the user U A display destination may be calculated based on a load associated with delivery to the specified shipping destination by specifying a shipping destination having co-occurrence with the query.

  Further, the information providing apparatus 10 may calculate the display score based on the load related to delivery from the shipping source of the product to the shipping destination selected by the user U among the shipping destinations registered in advance. For example, the information providing apparatus 10 causes the user terminal 100 to display a check box for selecting a delivery destination of a product together with an input window for inputting a search query. And the information provision apparatus 10 may calculate a display score based on the load accompanying delivery to the shipping destination corresponding to the check box checked by the user U.

[1-5. (About load selection by users)
Note that the information providing apparatus 10 may execute the determination process described above only when permission from the user U is obtained. For example, the information providing apparatus 10 displays a check box for selecting whether or not to display product content based on a load accompanying delivery, and responds to the load only when the user U checks the check box. The display score may be calculated.

  Further, the information providing apparatus 10 may calculate a display score based on a load selected by the user U among a plurality of types of loads related to delivery from the shipping source to the shipping destination of the product. For example, the information providing apparatus 10 displays check boxes for selecting various loads such as distance, greenhouse gas, delivery means, delivery cost, and the like. And the information provision apparatus 10 may calculate the display score according to the load corresponding to the check box which the user U checked.

[1-6. (Calculation of display score)
In addition, the information provision apparatus 10 is good also considering the reciprocal number of the value of the load score mentioned above as a display score as it is. In addition to the load score, the information providing apparatus 10 is based on, for example, at least one of information related to the advertising cost of a product such as a sales promotion ratio and a sales promotion cost, the price of the product, and the value of the product in the online shopping mall. The display score may be calculated.

[1-7. About the store)
Here, if the information providing apparatus 10 is a store that has exhibited products in the online shopping mall and is a store that ships products individually, the information source 10 may change the source of the products between arbitrary stores. Each such store may be an economically independent store or a store belonging to the same group.

[2. Configuration of information providing device]
Hereinafter, an example of the functional configuration of the information providing apparatus 10 will be described. FIG. 2 is a diagram illustrating a configuration example of the information providing apparatus according to the embodiment. As illustrated in FIG. 2, the information providing apparatus 10 includes a communication unit 20, a storage unit 30, and a control unit 40.

  The communication unit 20 is realized by, for example, a NIC (Network Interface Card). The communication unit 20 is connected to the network N in a wired or wireless manner, and transmits and receives information to and from the user terminal 100, the store terminal 200 that is an information processing device used by each store S, and the delivery company terminal 300. Do.

  The storage unit 30 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 30 also stores a product database 31, a store database 32, a user database 33, and a delivery load database 34 (hereinafter may be collectively referred to as “each database 31 to 34”).

  Hereinafter, an example of information registered in each of the databases 31 to 34 will be described with reference to FIGS. FIG. 3 is a diagram illustrating an example of a product database according to the embodiment. In the example illustrated in FIG. 3, the product database 31 includes items such as “store ID”, “product ID”, “identification information”, “stock information”, “price”, “shipping”, and “status information”. In addition to the information shown in FIG. 3, arbitrary information related to the product may be registered in the product database 31.

  “Store ID” is an identifier for identifying each store S. Further, the “product ID” is an identifier for identifying a product to be exhibited by each store for each product. The “identification information” is an identifier for identifying a product such as a JAN code. “Inventory information” is information indicating the number of items in stock. The “price” is information indicating the selling price of the product. Further, “shipping” is information indicating a fee required for delivery of a product. The “status information” is information indicating the status of the product, and is information indicating whether the product is new or used.

  For example, in the example shown in FIG. 3, the product database 31 includes a store ID “S1”, a product ID “C1”, identification information “B1”, inventory information “15”, price “2600”, shipping cost “500”, and Status information “new” is registered in association with each other. Such information is a product identified by the product ID “C1” in the online shopping mall by the store S indicated by the store ID “S1”, and indicates that the product indicated by the identification information “B1” is being exhibited. Show. In addition, such information includes that the number of the inventory of the product identified by the product ID “C1” is “15”, the selling price is “2600” yen, the shipping cost is “500” yen, Indicates “new”.

  FIG. 4 is a diagram illustrating an example of a store database according to the embodiment. In the example illustrated in FIG. 4, the store database 32 includes items such as “store ID”, “warehouse ID”, “location location”, “product ID”, and “stock quantity”. Note that in the store database 32, arbitrary information related to the store may be registered in addition to the information shown in FIG.

  The “warehouse ID” is an identifier of a facility that is the warehouse of the store S indicated by the associated “store ID”, that is, the store S indicated by the associated “store ID”, from which the product is shipped. Further, the “location” indicates the location of the warehouse indicated by the associated “warehouse ID”, that is, the area where the facility that is the shipping source is located by the store S indicated by the associated “store ID”. .

  For example, in the example illustrated in FIG. 4, the store ID “S1”, the warehouse ID “M1”, the location position “A1”, the product ID “C1”, and the inventory quantity “5” are registered in association with each other. Such information indicates that the store S indicated by the store ID “S1” is located in the area indicated by the location “A1” as the facility indicated by the warehouse ID “M1” as a shipping source facility. Further, such information indicates that the product indicated by the product ID “C1” is stored in the facility indicated by the warehouse ID “M1”, and the number of stocks is “5”.

  FIG. 5 is a diagram illustrating an example of a user database according to the embodiment. In the example illustrated in FIG. 5, the user database 33 includes items such as “user ID”, “shipping destination”, “age”, and “sex”. In the user database 33, in addition to the information shown in FIG. 5, for example, arbitrary information related to the user such as a delivery destination other than the home set by the user may be registered.

  “User ID” is an identifier for identifying a user. The “shipping destination” is information indicating the shipping destination registered by the user U indicated by the associated “user ID”. “Age” indicates the age of the user indicated by the associated “user ID”. “Gender” indicates the gender of the user indicated by the associated “user ID”.

  For example, in the example illustrated in FIG. 5, the user ID “U1”, the shipping destination “A1-1, A1-2...”, The age “32”, and the gender “male” are registered in association with each other. In such information, the user U indicated by the user ID “U1” has shipped the product to the shipping destination “A1-1” or “A1-2”, the age is “32”, and the sex Indicates “male”.

  FIG. 6 is a diagram illustrating an example of a delivery load database according to the embodiment. In the example illustrated in FIG. 6, the delivery load database 34 includes items such as “shipping source”, “shipping destination”, “delivery means”, “CO2 emission amount”, and “distance”. In addition to the information shown in FIG. 6, various loads related to delivery, that is, various kinds of information related to the delivery load may be registered in the delivery load database 34.

  Here, “shipping source” is information indicating the shipping source of the product, and “shipping destination” is information indicating the shipping destination of the product. The “delivery means” is information indicating a delivery means used when delivering a product from the associated “shipping source” to “shipping destination”. The “CO2 emission amount” is the greenhouse gas estimated to be generated when the product is delivered from the associated “shipping source” to the “shipping destination” by the associated “delivery means”. It is information indicating an indicator of emissions. The “distance” is information indicating a distance from the associated “shipping source” to “shipping destination”.

  For example, in the example illustrated in FIG. 6, information such as a shipping source “A1”, a shipping destination “A2”, a delivery means “airplane”, a CO2 emission amount “O1”, and a distance “R1” are registered in association with each other. Such information includes the “airplane” as the delivery means for delivering the product from the shipping source “A1” to the shipping destination “A2”, the CO2 emission amount indicated by “O1”, and the distance “R1”. ".

  Returning to FIG. 2, the description will be continued. The control unit 40 is, for example, a controller, and various programs (an example of a notification program) stored in a storage device inside the information providing apparatus 10 by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. Is realized by using the RAM as a work area. The control unit 40 is a controller and is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  As illustrated in FIG. 2, the control unit 40 includes a receiving unit 41, a specifying unit 42, a determining unit 43, and a providing unit 44. The receiving unit 41 receives a search query for searching for a product desired by the user U from the user terminal 100.

  The specifying unit 42 specifies a product to be presented. For example, when a search query is accepted, the specifying unit 42 specifies a product corresponding to the search query from the product database 31. That is, the specifying unit 42 specifies a product corresponding to the information received from the user U as a product to be presented as product content.

  The determination unit 43 determines a presentation order, which is an order in which information about the specified product is presented, based on a load related to delivery from the product shipping source to the shipping destination. That is, the determination unit 43 calculates a load score for each product specified by the specifying unit 42 based on the delivery load from the shipping source to the shipping destination, and displays the product content based on the calculated load score. A display score that is a priority is calculated.

  For example, the determination unit 43 calculates a load score based on the distance from the shipping source that ships the product to the shipping destination as the load. Moreover, the determination part 43 calculates a load score as a load according to the means to deliver goods from the shipping origin which ships goods to a shipping destination. Moreover, the determination part 43 calculates a load score according to the quantity of the greenhouse gas produced when delivering goods as a load from the shipping origin which ships goods to a shipping destination. Further, the determination unit 43 calculates a load score as a load according to the delivery cost generated when the product is delivered from the shipping source to which the product is shipped.

  Further, for example, for each identified product, the determination unit 43 identifies the shipping source from which the store S that sent the product ships the product, and based on the load related to the delivery from the identified shipping source to the shipping destination, Calculate the score. For example, the determination unit 43 specifies the position of the user U as a shipping destination, and calculates a load score based on the load related to delivery from the shipping source of the product to the specified position of the user U.

  For example, the determination unit 43 estimates the shipping destination of the specified product based on the shipping destination history set by the user U, and loads the load related to the delivery from the shipping source of the product to the estimated shipping destination. Based on this, a load score may be calculated. For example, the determination unit 43 estimates the shipping destination of the specified product based on the co-occurrence of the product purchased by the user U and the shipping destination set by the user U as the shipping destination of the product. The load score may be calculated based on the load related to the delivery from the shipping source to the estimated shipping destination.

  For example, the determination unit 43 may calculate a load score based on a load related to delivery from the shipping source of the product to the shipping destination selected by the user U among the shipping destinations registered in advance. The determination unit 43 may calculate a load score based on a load selected by the user U among a plurality of types of loads related to delivery from the shipping source to the shipping destination of the product.

  For example, when the specifying unit 42 specifies a product corresponding to the search query, the determining unit 43 specifies a store that sells the specified product, and uses the location of the base where the specified store ships the product as the shipping source. It is specified from the store database 32. Further, the determination unit 43 selects a shipping destination selected by the user U from among the shipping destinations registered in association with the user ID of the user U or a shipping destination having high co-occurrence with the product. 33. Then, the determination unit 43 refers to the delivery load database 34, identifies the delivery load (delivery means, CO2 emission amount, distance, etc.) from the identified delivery source to the delivery destination, and determines the load based on the identified delivery load. Calculate the score.

  Further, when the determination unit 43 calculates the load score for each product, in addition to the calculated load score, at least one of information related to the advertising cost of the product, the price of the product, or the value of the product in the online shopping mall Based on one, a display score indicating the priority for displaying the product content is calculated.

  The providing unit 44 provides the product content of each product to the user U in the order determined by the determining unit 43. For example, the providing unit 44 generates a search result in which the product content of each product specified by the specifying unit 42 is arranged in descending order of the display score value calculated by the determining unit 43. Then, the providing unit 44 transmits the search result to the user terminal 100. The providing unit 44 may distribute the product content to the user terminal 100 in order from the highest display score value.

[3. Processing procedure)
Next, with reference to FIG. 7, a procedure of determination processing by the information providing apparatus 10 according to the embodiment will be described. FIG. 7 is a flowchart illustrating an exemplary flow of a determination process according to the embodiment. As shown in FIG. 7, the information providing apparatus 10 determines whether or not a search query has been accepted (step S101). If not received (step S101: No), the information providing apparatus 10 waits until it is accepted. Further, when the information providing apparatus 10 accepts the search query (step S101: Yes), the information providing apparatus 10 specifies a product corresponding to the search query (step S102).

  Subsequently, the information providing apparatus 10 estimates the shipping destination of the product (step S103), and specifies the delivery load for each product (step S104). Then, the information providing apparatus 10 calculates the priority for displaying the product content according to the identified delivery load (step S105), and generates a search result according to the calculated priority (step S106). Thereafter, the information providing apparatus 10 provides the search result to the user U (step S107), and ends the process.

[4. (Modification)
The information providing apparatus 10 described above may be implemented in various different forms other than the above embodiment. Therefore, in the following, another embodiment of the information providing apparatus 10 will be described.

[4-1. About Information Providing Device)
In the embodiment described above, the information providing apparatus 10 that provides a service related to the online shopping mall calculates the display score. However, the embodiment is not limited to this. For example, the information providing apparatus 10 realizes the above-described processing by a server device that provides services related to an online shopping mall and a determination device that executes the above-described determination processing, that is, a score calculation server operating in cooperation with each other. May be. In such a case, the server device includes the receiving unit 41 and the providing unit 44 illustrated in FIG. 2, and the score calculation server includes the specifying unit 42 and the determining unit 43.

[4-2. (Score to be calculated)
Here, in the above-described embodiment, the information providing apparatus 10 considers the load score when searching for a product corresponding to the search query input by the user U from the products displayed in the online shopping mall. However, the embodiment is not limited to this. For example, the information providing apparatus 10 considers various load indexes not only when the user U searches for products, but also when recommending various products or selecting advertisements related to the products. You may make a selection. For example, the information providing apparatus 10 can be used to send information such as advertisements and recommendation information from the shipping source of the product related to the content to be distributed to the shipping destination such as the location of the user U to whom the content is to be distributed, the registered address, etc. A load score may be calculated based on various loads in delivery, and content to be distributed may be selected based on the conventional index score and the load score.

[4-3. About incentives
The information providing apparatus 10 may set an incentive for efficient delivery. For example, when the load score of the product purchased by the user U is higher than a predetermined threshold, the information providing apparatus 10 may set an incentive such as a point for the user U, and deliver from the delivery company. An incentive for reducing the load may be acquired. In addition, for example, the information providing apparatus 10 provides various incentives when a product is purchased in which the difference between the display score when the load score is considered and the display score when the load score is not considered exceeds a predetermined threshold. It may be set.

[4-4. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, and conversely, the processes described as being performed manually. All or a part of the above can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  In addition, the above-described embodiments can be appropriately combined within a range in which processing contents do not contradict each other.

[4-5. program〕
Further, the information providing apparatus 10 according to the above-described embodiment is realized by a computer 1000 having a configuration as shown in FIG. FIG. 8 is a diagram illustrating an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected via a bus 1090. Have

  The arithmetic device 1030 operates based on a program stored in the primary storage device 1040 and the secondary storage device 1050, a program read from the input device 1020, and the like, and executes various processes. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various arithmetic operations. The secondary storage device 1050 is a storage device in which data used by the arithmetic device 1030 for various calculations and various databases are registered, such as ROM (Read Only Memory), HDD (Hard Disk Drive), flash memory, and the like. It is realized by.

  The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), This is realized by a standard connector such as HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, a USB.

  The input device 1020 includes, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), and a PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), and a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. The input device 1020 may be an external storage medium such as a USB memory.

  The network IF 1080 receives data from other devices via the network N and sends the data to the arithmetic device 1030, and transmits data generated by the arithmetic device 1030 to other devices via the network N.

  The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

  For example, when the computer 1000 functions as the information providing device 10, the arithmetic device 1030 of the computer 1000 implements the function of the control unit 40 by executing a program loaded on the primary storage device 1040.

[5. effect〕
As described above, the information providing apparatus 10 specifies a product to be presented. And the information provision apparatus 10 determines the presentation order which is the order which presents the information of the specified goods based on the load regarding the delivery from the shipping origin of goods to a shipping destination. As a result, the information providing apparatus 10 can present the product content in the order corresponding to the delivery load. Therefore, as a result of improving the purchase probability of the product with a small delivery load, the delivery efficiency of the product can be improved.

  Further, for example, the information providing apparatus 10 determines the presentation order based on the distance from the shipping source that ships the product to the shipping destination as a load. Further, for example, the information providing apparatus 10 determines the order of presentation according to the means for delivering the product from the shipping source to which the product is shipped, as a load. In addition, for example, the information providing apparatus 10 determines the presentation order according to the amount of greenhouse gas generated when delivering the product from the shipping source to the shipping destination as the load. Moreover, the information provision apparatus 10 determines a presentation order according to the delivery cost which arises when delivering goods as a load from the shipping origin which ships goods to a shipping destination. As a result, the information providing apparatus 10 can reduce the delivery load of the product, so that the delivery efficiency of the product can be improved.

  In addition, the information providing apparatus 10 determines, for each product, a shipping source from which the store where the product has been sent ships the product, and determines a presentation order based on a load related to delivery from the specified shipping source to the shipping destination. To do. Further, the information providing apparatus 10 specifies the position of the user U as a shipping destination, and determines the presentation order based on the load related to delivery from the shipping source of the product to the specified position of the user U. Further, the information providing apparatus 10 estimates the shipping destination of the product specified by the specifying unit based on the shipping destination history set by the user U, and relates to the delivery from the shipping source of the product to the estimated shipping destination. The presentation order is determined based on the load.

  For example, the information providing apparatus 10 estimates the shipping destination of the product based on the co-occurrence of the product purchased by the user U and the shipping destination set by the user U as the shipping destination of the product, and ships the product. The presentation order is determined based on the load related to the delivery from the source to the estimated destination. Moreover, the information provision apparatus 10 determines a presentation order based on the load regarding the delivery from the shipping origin of goods to the shipping destination selected by the user U among the shipping destinations registered in advance.

  As a result of each place described above, the information providing apparatus 10 can appropriately specify the delivery load of each product.

  The information providing apparatus 10 also presents the information on the product specified by the specifying unit based on the load selected by the user U among the multiple types of loads related to the delivery from the shipping source to the shipping destination of the product. The order of presentation is determined. For this reason, the information providing apparatus 10 can determine the display order of the product content according to the preference of the user U.

  Further, the information providing apparatus 10 determines the order of presentation based on the product or information related to the product (ie, product content) and the load related to the delivery from the shipping source to the shipping destination of the product. The order of presentation is determined based on at least one of information related to the advertising costs of the product, the price of the product, or the value of the product in the online shopping mall, and the load related to delivery from the shipping source to the shipping destination of the product . For this reason, the information provision apparatus 10 can calculate the display score of each product appropriately.

  The embodiment of the present application has been described in detail with reference to the drawings. However, this is an exemplification, and various modifications and improvements are made based on the knowledge of those skilled in the art including the aspects described in the column of the disclosure of the invention. The present invention can be implemented in other forms.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the acquisition unit can be read as acquisition means or an acquisition circuit.

DESCRIPTION OF SYMBOLS 10 Information provision apparatus 20 Communication part 30 Memory | storage part 31 Goods database 32 Store database 33 User database 34 Delivery load database 40 Control part 41 Reception part 42 Specification part 43 Determination part 44 Provision part 100 User terminal 200 Store terminal 300 Delivery trader terminal

Claims (15)

A specific part that identifies the product to be presented;
A determination unit that determines a presentation order that is an order of presenting information on the product specified by the specifying unit, based on a load related to delivery from a shipping source to a shipping destination of the product;
The determination apparatus characterized by having. The determination device according to claim 1, wherein the determination unit determines the presentation order based on a distance from a shipping source that ships the product specified by the specifying unit to a shipping destination as the load. . The said determination part determines the said presentation order as a said load according to the means to deliver the said goods from the shipping origin which ships the goods specified by the said specific part to the shipping destination. 2. The determination device according to 2. The determining unit determines the order of presentation according to the amount of greenhouse gas generated when the product is delivered from a shipping source that ships the product specified by the specifying unit to a shipping destination as the load. The determination apparatus according to any one of claims 1 to 3, wherein the determination apparatus is any one of claims 1 to 3. The determining unit determines, as the load, the presentation order according to a delivery cost generated when delivering the product from a shipping source that ships the product specified by the specifying unit to a shipping destination. The determination apparatus as described in any one of Claims 1-4. For each product specified by the specifying unit, the determination unit specifies a shipping source from which the store that sent the product ships the product, and based on the load related to delivery from the specified shipping source to the shipping destination, The determination apparatus according to claim 1, wherein the presentation order is determined. The specifying unit specifies a product corresponding to the information received from the user as the product to be presented,
The determination unit specifies the position of the user as the shipping destination, and determines the presentation order based on a load related to delivery from the shipping source of the product to the specified position of the user. The determination device according to any one of claims 1 to 6. The specifying unit specifies a product corresponding to the information received from the user as the product to be presented,
The determining unit estimates a shipping destination of the product specified by the specifying unit based on a history of the shipping destination set by the user, and loads related to delivery from the shipping source of the product to the estimated shipping destination The determination order according to any one of claims 1 to 7, wherein the order of presentation is determined based on the following. The determining unit estimates the shipping destination of the product specified by the specifying unit based on the co-occurrence of the product purchased by the user and the shipping destination set by the user as the shipping destination of the product. The determination device according to claim 8, wherein the presentation order is determined based on a load related to delivery from the shipping source of the product to the estimated shipping destination. The specifying unit specifies a product corresponding to the information received from the user as the product to be presented,
The said determination part determines the said presentation order based on the load regarding the delivery from the shipping origin of the said goods to the shipping destination selected by the said user among the shipping destinations registered previously. The determination device according to any one of 1 to 9. The determination unit is an order in which information on the product specified by the specifying unit is presented based on a load selected by a user among a plurality of types of loads related to delivery from a shipping source to a shipping destination of the product. Determine the order of presentation,
The determination apparatus according to any one of claims 1 to 10, wherein The said determination part determines the said presentation order based on the conventional parameter | index relevant to the said goods or the information regarding the said goods, and the load regarding the delivery from the shipping origin of the said goods to a shipping destination. The determination apparatus as described in any one of 1-11. The determination unit is based on at least one of information related to advertising costs of the product, the price of the product, or the value of the product in an online shopping mall, and a load related to delivery from the shipping source to the shipping destination of the product. The determination apparatus according to claim 12, wherein the presentation order is determined. A decision method executed by a decision device,
A specific process for identifying the product to be presented;
A determination step of determining a presentation order, which is an order of presenting information on the product specified in the specifying step, based on a load related to delivery from a shipping source to a shipping destination of the product;
A determination method characterized by comprising: A specific procedure for identifying the product to be presented,
A determination procedure for determining a presentation order, which is an order for presenting information on the product specified in the specifying procedure, based on a load related to delivery from a shipping source to a shipping destination of the product;
Decision program to execute.

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