JP2019020863A - Providing device, providing method, and providing program - Google Patents

Abstract

To guide a user in a more appropriate manner.SOLUTION: A providing device includes: an acquisition unit that obtains a use start date and time when a user starts the use of a facility and a use end date and time when the user ends the use of the facility; and a providing unit that provides a predetermined privilege to the user according to a period between the use start date and time and use end date and time which are obtained by the acquisition unit.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a providing apparatus, a providing method, and a providing program.

  2. Description of the Related Art Conventionally, there has been known a technique for detecting a visit state or use state of a facility by a user and providing a predetermined service based on a detection result. As an example of such a technique, when a user is in the vicinity of a facility, a technique for providing guidance information according to the attribute of the user is known.

JP 2002-279285 A

  However, in the above-described conventional technology, it may not be said that the facility guides the user in a desired manner.

  For example, in the prior art, since the user is merely guided to the facility, the profit rate of the facility may be deteriorated when the user stays in the guidance destination facility for a long time. To give a more specific example, in the conventional technology, when a user stays for a long time without ordering too much at a restaurant that is a destination facility, not only the profit rate per hour deteriorates but also the full seat As a result, the new user will not be able to use it, and the profit rate may deteriorate.

  The present application has been made in view of the above, and an object thereof is to guide a user in a more appropriate manner.

  The providing apparatus according to the present application includes an acquisition unit that acquires a use start date and time when a user starts using a facility and a use end date and time when the user ends use of the facility, and a use start acquired by the acquisition unit And a providing unit that provides a predetermined privilege to the user according to a period from the date and time to the use end date and time.

  According to one aspect of the embodiment, the user can be guided in a more appropriate manner.

FIG. 1 is a diagram for explaining an example of the operational effects exhibited by the information processing apparatus according to the embodiment. FIG. 2 is a diagram illustrating an example of a functional configuration of the information processing apparatus according to the embodiment. FIG. 3 is a diagram illustrating an example of information registered in the beacon log database according to the embodiment. FIG. 4 is a diagram illustrating an example of information registered in the store database according to the embodiment. FIG. 5 is a diagram illustrating an example of information registered in the user database according to the embodiment. FIG. 6 is a diagram illustrating an example of information registered in the reward database according to the embodiment. FIG. 7 is a flowchart illustrating an example of a flow of determination processing executed by the information providing apparatus according to the embodiment. FIG. 8 is a flowchart illustrating an example of a flow of processing for correcting a statistical model used by the information providing apparatus according to the embodiment for determination processing. FIG. 9 is a flowchart illustrating an example of a flow of providing processing executed by the information providing apparatus according to the embodiment. FIG. 10 is a flowchart illustrating an example of a coupon providing process performed by the information providing apparatus according to the embodiment. FIG. 11 is a flowchart illustrating an example of a privilege providing process executed by the information providing apparatus according to the embodiment.

  Hereinafter, embodiments for providing a providing apparatus, a providing method, and a providing program according to the present application (hereinafter referred to as “embodiments”) will be described in detail with reference to the drawings. In addition, the providing apparatus, the providing method, and the providing program according to the present application are not limited by this embodiment. Further, in the following embodiments, the same parts and processes are denoted by the same reference numerals, and redundant description is omitted.

  In the following description, when the facility visited by the user U1 satisfies a predetermined condition, a providing process for providing information related to another facility, a determination process for determining whether the facility is full, and the user U1 Only when a plurality of facilities are compared, a coupon providing process for providing a predetermined coupon, and a privilege providing process for providing a privilege according to the time when the user stays at the facility (hereinafter collectively referred to as “each process”) A description will be given of the information providing apparatus 10 that executes the following. That is, the information providing apparatus 10 is an example of a providing apparatus or a determination apparatus that executes the various processes described above.

  Moreover, although the following description demonstrates the example which performs the various processes mentioned above about store S1 (for example, restaurant etc.) which provides food and drink as a facility, embodiment is not limited to this. . For example, the information providing apparatus 10 provides the following explanation regarding an arbitrary facility such as a hall where an event is held, a public hall, a library, a movie theater, a bathing facility, an accommodation facility such as a hotel, an amusement park, and various attractions. Processing, determination processing, coupon provision processing, and privilege provision processing can be applied.

[1. Overview of each process
First, the concept of each process executed by the information providing apparatus 10 will be described with reference to FIG. FIG. 1 is a diagram for explaining an example of the operational effects exhibited by the information processing apparatus according to the embodiment. For example, the information providing apparatus 10 is realized by a single or a plurality of information processing apparatuses such as a server apparatus and a cloud system, and the user U1 can communicate with the user U1 via a network N such as a mobile communication network or a wireless local area network (LAN). This is an information processing apparatus capable of communicating with the terminal device 100 to be used. In the example shown in FIG. 1, the terminal device 100 used by the user U1 is described. However, the information providing device 10 can communicate with any number of terminal devices 100 used by any number of users. May be. In the example shown in FIG. 1, users other than the user U1 are indicated by circles.

  The terminal device 100 is an information processing device such as a mobile terminal such as a smartphone, a tablet terminal or a PDA (Personal Digital Assistant), or a notebook PC (Personal Computer). Here, the terminal device 100 is a signal transmitted from an access point, a beacon, or the like installed in the store S1 and other stores OS1 and OS2 (hereinafter may be collectively referred to as “store OS”). (Hereinafter collectively referred to as “beacon signal”) has a function of transmitting a notification that the beacon signal has been received (hereinafter collectively referred to as “reception notification”) to the information providing apparatus 10.

  For example, a transmission device B1 that transmits a beacon signal is installed in the store S1. The transmitting device B1 transmits a signal indicating identification information (for example, an identifier of the store S1) for identifying the store S1 via a wireless LAN (Local Area Network), Bluetooth (registered trademark), or the like. On the other hand, when receiving the beacon signal transmitted from the transmitting device B1, the terminal device 100 transmits a reception notification indicating identification information (for example, beacon ID (Identifier)) indicated by the received beacon signal to the information providing device 10. It has a function. Note that the notification function may be realized by hardware included in the terminal device 100, and is realized by an application that causes the terminal device 100 to exhibit the notification function by downloading and installing from any server device. Also good. Moreover, it is not necessary for all the terminal devices 100 of all the users related to the execution of each process to have a notification function, and some terminal devices 100 may have a notification function.

  A service for detecting whether or not a user has visited a store using such a beacon signal and executing various processes according to the detection result is conceivable. For example, if the terminal device 100 of the user U1 receives a beacon signal including the identification information of the store S1 after providing the store U1 information to the user U1, a message such as “Do you want to check in?” Is displayed on the terminal device 100, and a reception notification indicating the identification information of the store S1 is transmitted to the information providing device 10 from the terminal device 100 of the user U1. And the information provision apparatus 10 determines with having guide | induced the user U1 to the shop S1 when the reception notification which shows the identification information of the shop S1 is received from the terminal device 100 of the user U1, and the user U1 from the shop S1. A check-in service that accepts a reward for guiding the user and provides an incentive to the user U1 using the reward as a source is conceivable.

  Moreover, it is determined whether each user is staying in the store S1 based on whether or not the reception notification indicating the identification information of the store S1 is received from the terminal device 100 of each user, and based on the determination result. Thus, a technique for estimating the number of users staying at the store S1 can be considered. In addition, using such a technique, a technique for visualizing in real time whether or not the store S1 is full and the number of seats in the store S1 can be considered. Moreover, the technique which estimates how long each user stayed in store S1 using such a technique can be considered.

[1-1. Overview of provision processing)
Here, a conventional technique is known that acquires vacant seat information of a store via a store terminal installed in the store S1 and provides the user with vacant seat information of a store that satisfies a desired condition input by the user U1. . However, in such a technique, another user enters the store after providing information indicating that the store S1 has a vacant seat until the user U1 visits the store, and there is no vacant seat. There is a risk. As described above, when the user U1 visits the store S1 even though the store S1 is full, another store close to the store S1 or another store similar to the store S1 must be searched. It takes time and effort. In addition, when the user U1 is sent from the store S1 to another store OS that has a vacant seat, the vacant seat of the store OS that is the customer destination can be filled, but the user U1 is simply transferred to another store OS. Just sending customers does not mean that they are sending customers who meet the conditions desired by the customer store (for example, the unit price of customers, number of people, staying time, etc.).

  Therefore, the information providing apparatus 10 executes the following providing process. First, the information providing apparatus 10 determines whether or not a first condition related to the usage status of the first facility (for example, the store S1) is satisfied. Then, when the first condition is satisfied, the information providing apparatus 10 is a second facility whose relationship with the first facility satisfies a predetermined second condition (for example, a store close to the store S1 in the store OS). ) And the information provision apparatus 10 provides a search result with respect to the user U1. For example, when the user U1 visits the store S1 and the store S1 is full, the information providing apparatus 10 is another store OS in the vicinity of the store S1 and is similar to the store S1 ( For example, information on store OS1), which is the same Italian restaurant as store S1, is provided to user U1.

[1-2. (Overview of judgment process)
On the other hand, the location of each user is identified using position information and beacon signals acquired by GPS (Global Positioning System), etc., and the number of users visiting the store S1 is estimated based on the identification result. A technique for determining whether the store S1 is full based on the estimation result can be considered. However, in such a technique, when only the terminal device 100 used by some users among the users who visited the store S1 has a notification function, the number of users visiting the store S1 is appropriately set. Cannot be specified. That is, even if it is going to estimate the fullness of store S1 from the application which transmits a beacon signal or position information, all the users who use store S1 execute the application (that is, terminal device 100 which has a notification function). It is not always possible to determine the degree of congestion.

  Therefore, the information providing apparatus 10 executes the following determination process. First, the information providing apparatus 10 receives a reception notification from the terminal device 100 having a notification function that outputs a reception notification indicating that the user has visited the store S1 when each user visits the store S1. Then, the information providing apparatus 10 visits the store S1 based on the number of notifications received within a predetermined period based on the statistical relationship between the history of the number of notifications and the history of usage of the store S1. Estimate the number of users.

[1-3. Overview of coupon provision processing
Here, a technique for providing a coupon usable at the store S1 or the store OS to the user U1 is known. Such a coupon is arbitrarily set by the store, such as a discount rate of the usage amount, discount contents (for example, “free for one person”, etc.), provision of a special menu, and the like. In addition, applicable conditions may be set for such coupons. For example, various conditions such as “applicable for 3 or more people”, conditions related to date and time (including days of the week) such as “applicable only on weekdays” and “impossible lunch”, and conditions related to usage charges such as “applicable for 5000 yen or more” Conditions may be set.

  However, it is difficult to set such a coupon appropriately. For example, when the store S1 provides a coupon that is more favorable than the store OS (for example, a coupon with a high discount rate or a looser condition), it is considered that more users can be guided to the store S1. It is done. However, when other store OSs face each other and provide coupons with more favorable conditions, excessive competition of the contents and conditions of the coupons may occur, which may result in price collapse and condition collapse (no meaning).

  Further, when the user U1 visits the store S1, the store S1 is full, so another store OS1 similar to the store S1 may be introduced to the user U1 by the providing process described above. However, if the user U1 is visiting the store S1 on the premise that the coupon issued by the store S1 is used, the store OS1 will visit the store OS1 if the store OS1 has not issued a coupon with similar contents and conditions. There is a risk of showing discoloration. For example, when the store S1 is setting a coupon of 2 discounts, if the coupon of the store OS1 is setting a coupon of 1 discount, the user U1 may have difficulty in using the store OS1.

  Therefore, the information providing apparatus 10 executes the following coupon providing process. First, the information providing apparatus 10 determines whether or not the user is in a comparison situation in which the store S1 is compared with another store OS competing with the store S1. And the information provision apparatus 10 provides the predetermined | prescribed coupon regarding store OS only when it determines with a user being in a comparison condition. That is, the information providing apparatus 10 provides the user with a coupon exclusively for comparison, for example, a favorable coupon that is not normally provided, only when the stores where the user U1 competes are compared. To do.

[1-4. (Outline of privilege provision processing)
In addition, when the store S1 is introduced to users around the store S1 or when a coupon for the store S1 is provided, it is considered that many users can be guided to the store S1. However, some users, such as users who order only one item and stay for a long time, reduce the profit rate of the store S1. As a result, the full seat of the store S1 is prolonged, new users cannot use it, and the profit rate may be deteriorated.

  In addition, in the above-described check-in service technology, there is a risk that an affair act of approaching the vicinity of the store S1 and acquiring only an incentive may occur although the store S1 is not actually used. Such unintended use of acquiring only store visits and points only by check-in is not preferable.

  Therefore, the information providing apparatus 10 executes the following privilege providing process. First, the information providing apparatus 10 acquires the use start date and time when the user starts using the store S1 and the use end date and time when the user finishes using the store S1. And the information provision apparatus 10 provides a predetermined privilege to a user according to the period (henceforth a "use period" may be named generically) from the acquired use start date and time to the use end date and time. For example, when the usage period falls within a predetermined time (for example, “2 hours”), the information providing apparatus 10 gives the user various benefits that are beneficial to the user, such as points, coupons, and discount services. Provide for. In addition, such a privilege is not only a privilege applied at the store S1 used by the user, but also a privilege of any content such as a privilege that can be used in other store OSs, various online shopping malls, etc. Is possible.

[2. Example of functional configuration and effect of information providing apparatus 10]
Hereinafter, an example of a functional configuration and an effect of the information providing apparatus 10 that realizes the providing process, the determination process, the coupon providing process, and the privilege providing process described above will be described with reference to FIG. In the following description, an example in which the information providing apparatus 10 executes each process will be described, but the embodiment is not limited to this. For example, the operation and effect of the information providing apparatus 10 described below includes a providing server that executes a providing process, a determination server that executes a determining process, a coupon providing server that executes a coupon providing process, and a privilege providing that executes a privilege providing process. You may implement | achieve when a server performs a process in cooperation. Further, in the following description, “store” may be read as “facility”.

[2-1. Example of functional configuration)
FIG. 2 is a diagram illustrating an example of a functional configuration of the information processing apparatus according to the embodiment. As illustrated in FIG. 2, the information providing apparatus 10 includes a communication unit 20, a storage unit 30, and a control unit 40. The communication unit 20 is realized by, for example, a NIC (Network Interface Card). The communication unit 20 is connected to the network N by wire or wirelessly, and sends and receives questions and responses to and from the terminal device 100 and the store terminal ST.

  The storage unit 30 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. In addition, the storage unit 30 includes a beacon log database 31, a store database 32, a user database 33, and a reward database 34. Hereinafter, using FIG. 3 to FIG. 6, they are registered in the beacon log database 31, the store database 32, the user database 33, and the reward database 34 (hereinafter may be collectively referred to as “each database 31 to 34”). An example of the information will be described.

  In the beacon log database 31, a history of information related to reception notification, that is, a log is registered. For example, FIG. 3 is a diagram illustrating an example of information registered in the beacon log database according to the embodiment. In the example illustrated in FIG. 3, information such as “terminal ID”, “beacon ID”, and “reception date” is registered in the beacon log database 31. In addition to the information shown in FIG. 3, arbitrary information may be registered in the beacon log database 31 as long as it is various information indicated by the beacon signal and information regarding the terminal device 100 that has received the beacon signal.

  Here, the “terminal ID” is an identifier of the terminal device 100 that is the transmission source of the reception notification, that is, the terminal device 100 that has received the beacon signal. The “beacon ID” is identification information indicated by a beacon signal received by the terminal device indicated by the associated “terminal ID”. The “reception date and time” is information indicating the date and time when the terminal device 100 indicated by the associated “terminal ID” received the beacon signal including the identification information indicated by the associated “beacon ID”.

  For example, in the example illustrated in FIG. 3, information such as the terminal ID “terminal # 1”, the beacon ID “beacon # 1”, and the reception date and time “date and time # 1” is associated and registered in the beacon log database 31. . Such information indicates that the terminal device indicated by the terminal ID “terminal # 1” has received the beacon signal including the beacon ID “beacon # 1” at the reception date “date # 1”. In the example shown in FIG. 3, conceptual values such as “terminal # 1”, “beacon # 1”, and “date and time # 1” have been described. A numerical value, a character string, a numerical value, a character string, etc. for indicating the date and time are registered.

  In the store database 32, various types of information regarding the store S1 and the store OS (hereinafter may be collectively referred to as “store S”) are registered. For example, FIG. 4 is a diagram illustrating an example of information registered in the store database according to the embodiment. In the example illustrated in FIG. 4, the store database 32 includes “store ID”, “store information”, “in-store information”, “situation history”, “estimated usage status”, “normal coupon information”, and “special coupon information”. , And “beacon ID” are registered in association with each other. In addition to the information shown in FIG. 4, arbitrary information may be registered in the store database 32 as long as it is information related to the store S.

  Here, the “store ID” is information for identifying the store S. The “store information” is information on the store S indicated by the associated “store ID”, the type of the store S such as the location of the store S, the business hours of the store S, restaurants and office work, and the store S. It is information which shows the various attributes regarding the store S, such as the average price range. The “in-store information” is information related to the store S of the store S indicated by the associated “store ID”, and is information related to the number of persons accommodated, a table, a seat, and the like.

  The “situation history” is a history of information indicating the status of the store S indicated by the associated “store ID”, and is the degree of congestion (for example, a degree indicating congestion such as a seat usage rate) or full? Information such as whether or not. Such “situation history” is acquired, for example, via the store terminal ST installed in each store S. The “estimated usage status” is information indicating the current status of the store S estimated by the determination process, and is information such as the degree of congestion and whether the seat is full.

  The “normal coupon information” is a coupon issued by the store S indicated by the associated “store ID”, and various types of normal coupons which are coupons whose information is always open to the user U1. For example, the contents and conditions of the coupon. The “special coupon information” is a coupon provided only when it is determined that the store S indicated by the associated “store ID” is compared with other stores, that is, various coupons related to the special coupon. Information, for example, the contents and conditions of a special coupon. In addition, when the conditions and contents of the special coupon are automatically changed according to the conditions and contents of the normal coupon issued by the other stores S to be compared, the special coupon information is designated as “special coupon information”. The contents set as a coupon, the upper limit of conditions, and the like are registered. The “beacon ID” is a beacon ID of a beacon signal transmitted by a transmission device installed in the store S indicated by the associated “store ID”.

  For example, in the example illustrated in FIG. 4, the store database 32 includes a store ID “Store # 1”, store information “Store Information # 1”, in-store information “Capacity: 50 people, Table: 2 people × 25. ”, Status history“ situation history # 1 ”, estimated usage status“ usage status # 1 ”, normal coupon information“ coupon information # 1 ”, special coupon setting“ special coupon # 1 ”, and beacon ID“ beacon # 1 ”. Registered in association. In such information, the information regarding the attribute of the store S indicated by the store ID “Store # 1” is the store information “Store information # 1”, and the in-store information is “50 people”, “2 This indicates that “25” tables for “people” are installed. In addition, in such information, the status history acquired from the store terminal ST of the store S indicated by the store ID “store # 1” is “situation history # 1”, and the estimated store status is “usage status # 1”. ". Such information indicates that the normal coupon indicated by the normal coupon information “coupon information # 1” is issued, and the store S indicated by the store ID “store # 1” is compared with other stores S. "Special coupon # 1" is issued as a special coupon, and a transmission device that transmits a beacon signal including the beacon ID "beacon # 1" is installed.

  In the example shown in FIG. 4, “Store # 1”, “Store Information # 1”, “Status History # 1”, “Use Status # 1”, “Coupon Information # 1”, “Special Coupon # 1”, etc. In fact, the store database 32 includes character strings and numerical values for identifying stores, character strings indicating store attributes, character strings indicating situations, coupon conditions, and the like. Character strings and numerical values indicating the contents are registered.

  Various types of information related to users are registered in the user database 33. For example, FIG. 5 is a diagram illustrating an example of information registered in the user database according to the embodiment. In the example shown in FIG. 5, “user ID”, “terminal ID”, “attribute information”, “search history”, “use history”, and “use tendency” are registered in the user database 33 in association with each other. Has been. In addition to the information shown in FIG. 5, any information related to the user may be registered in the user database 33.

  Here, the “user ID” is information for identifying a user. The “terminal ID” is the terminal ID of the terminal device used by the user indicated by the associated “user ID”. The “attribute information” is information indicating user attributes such as demographic attributes and psychographic attributes of the user indicated by the associated “user ID”. The “attribute information” may be information registered based on user input, and is estimated based on a user's purchase history, web content browsing history, search query history, position history, and the like. It may be information.

  The “search history” is a history of web search by the user indicated by the associated “user ID”, for example, a search query history. The “use history” is the use history of each store S by the user indicated by the associated “user ID”, and is information such as the use store, use date and time, use fee, number of users, and the like. The “use history” may be information collected based on a history of POS (Point Of Sales) terminals, credit card payments, web payments, etc. installed in each store S. The “usage tendency” is a tendency of the usage mode of the store S by the user indicated by the associated “user ID”. For example, the type of the store S frequently used by the user, an average This is information such as the number of users and average usage amount.

  For example, in the example illustrated in FIG. 5, the user database 33 includes a user ID “user # 1”, a terminal ID “terminal # 1”, attribute information “attribute # 1”, and a search history “search history # 1”. The usage history “usage history # 1” and the usage trend “usage trend # 1” are registered in association with each other. For such information, the user indicated by the user ID “user # 1” uses the terminal device 100 indicated by the terminal ID “terminal # 1”, and the attribute indicated by the attribute information “attribute # 1” is used. It shows that it has. In addition, such information includes the search history “search history # 1” entered by the user indicated by the user ID “user # 1”, and the usage mode of the store S used is used. The history is “usage history # 1”, and indicates that the usage mode tendency when using the store S is the usage trend “usage trend # 1”.

  In the example shown in FIG. 5, “user # 1”, “terminal # 1”, “attribute # 1”, “search history # 1”, “use history # 1”, “usage trend # 1”, etc. Although conceptual values have been described, in the user database 33, character strings and numerical values for identifying users, attributes, search history, usage history, and character strings and numerical values indicating usage trends are registered. Will be.

  In the reward database 34, information related to a check-in for the store S and a reward set when the user U1 is guided to another store is registered. For example, FIG. 6 is a diagram illustrating an example of information registered in the reward database according to the embodiment. In the example illustrated in FIG. 6, information such as “provider ID”, “provider ID”, “occurrence event”, “occurrence date”, “reward amount”, and the like is registered in the reward database 34. In addition to the information shown in FIG. 6, arbitrary information may be registered in the reward database 34 as long as it is information related to reward.

  Here, the “provider ID” is information indicating a reward provider. The “providing destination ID” is information indicating a providing destination of the reward. In the reward database 34, for example, as the “provider ID” or “provider ID”, for example, the store ID of the store S that is the provider or the provider of the reward at the time of check-in, and various types provided by the information providing apparatus 10 are provided. Information indicating the service operator is registered. The “occurrence event” is information indicating an event causing the reward. For example, the user U introduces another store OS1 to a user who visits a certain store S1, and the user U stores the store. Information such as “customer” indicating that the user has checked in to the OS 1, “check-in” indicating that the customer has checked in, and “incentive” provided to the user who has checked in are registered. The The “occurrence date / time” is information indicating the date / time when the event indicated by the associated “occurrence event” occurred. The “reward amount” is information indicating a remuneration amount paid from the provider indicated by the associated “provider ID” to the provider indicated by the “provider ID”.

  For example, in the example illustrated in FIG. 6, the provider ID “store # 2”, the provider ID “operator # 1”, the occurrence event “customer”, the occurrence date “date and time # 1”, and the reward amount “reward amount #”. 1 ”is registered in association with each other. Such information is an event indicated by the occurrence event “sending customer” from the store indicated by the supply source ID “Store # 2” to the operator indicated by the supply destination ID “Operator # 1”. This indicates that the remuneration generated due to the event that occurred on the date and time indicated by “date and time # 1” and that the remuneration amount indicated by the remuneration amount “reward amount # 1” is paid. In the example shown in FIG. 6, conceptual values such as “operator # 1”, “date and time # 1”, and “reward amount # 1” are described, but actually, a character string that identifies the operator, A numerical value or character string for identifying the date and time, a numerical value indicating a reward amount, or the like is registered.

  Returning to FIG. 2, the description will be continued. The control unit 40 is, for example, a controller, and the information providing apparatus 10 is configured by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), or the like. Various programs stored in the internal storage device are implemented by using a storage area such as a RAM as a work area. In the example illustrated in FIG. 2, the control unit 40 includes a reception unit 41, a full seat determination unit 50, an information provision unit 60, a comparison coupon provision unit 70, and a stay privilege provision unit 80.

  The full seat determination unit 50 includes an estimation unit 51, a full seat determination unit 52, an inquiry unit 53, and a correction unit 54. In addition, the information providing unit 60 includes a store state determining unit 61, a search unit 62, a store information providing unit 63, and a reward setting unit 64. The comparison coupon providing unit 70 includes a comparison status determination unit 71 and a coupon provision unit 72. The stay privilege providing unit 80 includes an acquisition unit 81, a specifying unit 82, a notification unit 83, and a privilege provision unit 84.

  The control unit 40 has a reception unit 41, an estimation unit 51, a full seat determination unit 52, an inquiry unit 53, a correction unit 54, a store state determination unit 61, a search unit 62, a store information provision unit 63, a reward setting unit 64, The connection relationship of the comparison status determination unit 71, the coupon providing unit 72, the acquiring unit 81, the specifying unit 82, the notification unit 83, and the privilege providing unit 84 (hereinafter may be simply referred to as “each processing unit”) is as follows. The connection relationship shown in FIG. 2 is not limited, and another connection relationship may be used. Each processing unit implements and executes a writing process function and operation (for example, FIG. 1) as described below, but these are functional units arranged for the purpose of explanation, and actual hardware. It doesn't matter if it matches with hardware elements or software modules. That is, the information providing apparatus 10 may implement and execute the selection process and the guidance process in arbitrary functional units as long as the functions and actions of the following selection process and guidance process can be implemented and executed.

[2-2. Example of effects of processing executed by information distribution apparatus]
Hereinafter, the contents of selection processing executed and realized by each processing unit will be described with reference to flowcharts shown in FIGS. FIG. 7 is a flowchart illustrating an example of a flow of determination processing executed by the information providing apparatus according to the embodiment. FIG. 8 is a flowchart illustrating an example of a process flow for correcting the statistical model used by the information providing apparatus according to the embodiment for the determination process. FIG. 9 is a flowchart illustrating an example of the flow of providing processing executed by the information providing apparatus according to the embodiment. Moreover, FIG. 10 is a flowchart which shows an example of the flow of the coupon provision process which the information provision apparatus which concerns on embodiment performs. Moreover, FIG. 11 is a flowchart which shows an example of the flow of the privilege provision process which the information provision apparatus which concerns on embodiment performs.

[2-3. Example of effects in judgment processing]
First, an example of the flow of determination processing will be described with reference to FIG. For example, the reception unit 41 receives a reception notification (step S101). That is, the reception unit 41 receives a notification from the terminal device 100 having a notification function that outputs a notification that the user has visited a predetermined facility when the user visits the predetermined facility. For example, the reception unit 41 receives a reception notification indicating the beacon ID corresponding to the store S1 from the terminal device 100 that has received the beacon ID corresponding to the store S1.

  Moreover, the reception part 41 further receives the information which shows the utilization condition of a predetermined | prescribed facility from the shop terminal ST installed in the predetermined | prescribed facility. For example, the reception unit 41 receives, from time to time, the number of customers entering the store, the details of the account, the number of users visiting the store, and the like from a store terminal ST such as a POS terminal installed in the store S1. For example, the reception unit 41 receives information captured by an infrared camera or a surveillance camera installed in the store S1, and based on the received information, the usage status of the store S1 (for example, the number of people in use, the degree of congestion, etc.) ) May be specified.

  The estimation unit 51 identifies a store corresponding to the reception notification (step S102). Then, the estimation unit 51 estimates the number of users in the store based on the statistical relationship between the history of the number of reception notifications corresponding to the identified store and the history of usage of the store (step) S103). That is, the estimation unit 51 visits a predetermined facility based on the number of reception notifications received within a predetermined period based on a statistical relationship between the history of the number of reception notifications and the history of facility usage. Estimate the number of users.

  For example, the estimation unit 51 refers to the store database 32 and specifies a beacon ID corresponding to a store (for example, store S1) for which a statistical model is to be generated. Subsequently, the estimation unit 51 extracts a reception notification including the specified beacon ID from the beacon log database 31. Subsequently, the estimation unit 51 reads the status history of the store S1 and the in-store information from the store database 32, and the statistics corresponding to the store S1 based on the extracted number of reception notifications, the status history, and the in-store information. Generate a model. For example, the estimation unit 51 estimates the number of users in each past time zone based on the congestion degree indicated by the situation history, the number of persons accommodated by the in-store information, and information on the table. Subsequently, the estimation unit 51 uses the store S1 from the number of reception notifications received within a predetermined time period based on the ratio between the estimated number of users and the number of reception notifications received in each time slot. Generate an estimation model for estimating the number of users. Note that an arbitrary model such as a multiple regression model can be adopted as such a designated model.

  Subsequently, the estimation unit 51 counts the number of reception notifications indicating the beacon ID corresponding to the store S1 among the reception notifications received within a predetermined period (for example, the past one hour) from the time of processing. And the estimation part 51 estimates the number of the users who are using store S1 at the time of a process using the counted number and a statistical model. That is, the estimation unit 51 visits a predetermined facility based on a ratio between the number of notifications received in the predetermined time zone and the number of users who have used the predetermined facility in the predetermined time zone. Estimate the number of users. In other words, the estimation unit 51 uses the terminal device 100 having a notification function as a probe, and estimates the number of users who actually use the store S1 based on the number of probes that have visited the store S1.

  The full seat determination unit 52 determines whether or not a new user can use the store S1 based on the estimation result by the estimation unit 51 (step S104). More specifically, the full seat determination unit 52 determines whether a new user has a predetermined number based on a comparison result between the number of users estimated by the estimation unit 51 and the number of users who can use a predetermined facility. Determine whether the facility is available. For example, the full seat determination unit 52 compares the number of users of the store S1 estimated by the estimation unit 51 with the number of users who can use the store S1 registered as in-store information (ie, “capacity”). To do. When the number of users of the store S1 estimated by the estimation unit 51 exceeds the number of users who can use the store S1 registered as in-store information, the full seat determination unit 52 is full. Is determined.

  In addition, the full seat determination unit 52, for example, when the ratio of the number of users estimated by the estimation unit 51 with respect to the number of users who can use the store S1 exceeds a predetermined ratio (for example, 80%). May determine that the store S1 is full. In addition, the full seat determination unit 52 may calculate, as the degree of congestion, the ratio of the number of users estimated by the estimation unit 51 to the number of users who can use the store S1. Then, the full seat determination unit 52 registers the determination result in the store database 32 as the estimated usage status (step S105).

  Hereinafter, an example of the flow of determination processing will be described with reference to FIG. For example, as illustrated in FIG. 1, when the terminal device 100 receives the beacon signal from the terminal device 100, the information providing device 10 receives a reception notification including the beacon ID indicated by the beacon signal transmitted from the transmitting device B1 ( Step S1). In addition, the information providing apparatus 10 acquires the usage mode in the store OS (for example, the number of users who have used the store OS) from the POS terminal or the store terminal ST installed in the store (step S2). ), The usage mode of the store from the store S1 is acquired (step S3).

  In such a case, the information providing apparatus 10 specifies the number of users of the store S1 at a predetermined date and time from the acquired use history of each store S, and among the reception notifications received at the predetermined date and time, The number of reception notifications indicating the corresponding beacon ID is counted. Then, the information providing apparatus 10 generates a statistical model based on the ratio between the number of reception notifications and the actual number of users (step S4). Note that the information providing apparatus 10 may generate a statistical model based on, for example, a ratio between the value of the degree of congestion and the number of reception notifications.

  And the information provision apparatus 10 determines whether a shop is full using a statistical model, and registers a determination result (step S5). For example, the information providing apparatus 10 uses the statistical model to calculate the store from the number of reception notifications indicating the beacon ID corresponding to the store S1 among the reception notifications received within a predetermined period (for example, within the past one hour). Estimate the number of all users who are using S1. Then, the information providing apparatus 10 compares the estimated number of users with the number of users who can use the store S1, and determines whether the store S1 is full based on the comparison result. Thereafter, the information providing apparatus 10 registers the determination result in the store database 32 as a situation history.

  That is, the information providing device 10 uses the terminal device 100 that does not have the notification function based on the number of customers who check in using the terminal device 100 that has the notification function among the users in the store S1. The number of users including the user is estimated, and it is determined whether the store S1 is full based on the estimation result. In other words, the information providing apparatus 10 estimates whether or not the store S1 is full from the number of customers who are checking in. More specifically, the information providing apparatus 10 estimates the fullness from the statistics of the ratio between the fullness obtained from the store terminal ST and the like and the number of seats in the store and the number of users who checked in.

[2-4. Example of effects in processing to correct statistical model]
Next, an example of the flow of processing for correcting a statistical model used for determination processing will be described with reference to FIG. The inquiry unit 53 determines whether or not the difference between the estimated number of users and the number of users who can use the store S1 is within a predetermined range (step S111). That is, when the relationship between the number of users estimated by the estimation unit 51 and the number of users who can use the predetermined facility satisfies the predetermined condition, the inquiry unit 53 inquires about the usage status of the predetermined facility. .

  When the difference between the estimated number of users and the number of users who can use the store S1 is within a predetermined range (step S111: Yes), the inquiry unit 53 uses the store S1. A user is specified (step S112), and an inquiry is made to the specified user (step S113). For example, the inquiry unit 53 searches the beacon log database 31 for the terminal device 100 that is the output source of the reception notification indicating the beacon ID corresponding to the store S1 to be processed. More specifically, the inquiry unit 53 identifies the terminal device 100 that is the transmission source of the reception notification with the latest reception date and time among the reception notifications indicating the beacon ID corresponding to the store S1. And the inquiry part 53 inquires the utilization condition of store S1 with respect to the specified terminal device 100. FIG.

  Here, as long as the inquiry unit 53 inquires about the usage status of the store S1, an inquiry about arbitrary contents may be made. For example, the inquiry unit 53 may inquire whether the store S1 is full, whether it is crowded, whether a new user can use the store S1, and the like. In addition, in order to make it easier to obtain a response from the user of the inquiry destination, for example, to make a step-by-step answer such as “full”, “crowded”, “not crowded” A button may be displayed on the terminal device 100.

  Further, for example, when the terminal device 100 serving as the notification output source posts predetermined information on the network, the inquiry unit 53 may inquire about the usage status of the predetermined facility. For example, when the terminal device 100 makes various posts to an SNS (Social Networking Service) or the like, it is estimated that the user picks up the terminal device 100 and uses it. Therefore, the inquiry unit 53 may make an inquiry about the congestion status of the store S1 when the terminal device 100 makes various postings such as photographs and texts to the SNS. On the other hand, when the difference between the estimated number of users and the number of users who can use the store S1 is not within the predetermined range (step S111: No), the inquiry unit 53 ends the process as it is.

  The correcting unit 54 corrects the statistical model based on the inquiry result (step S114). That is, the correction unit 54 corrects the statistical relationship between the history of the number of reception notifications and the facility usage history, that is, the statistical model, based on the result of the inquiry by the inquiry unit 53. As a result, the estimation unit 51 estimates the number of users visiting a predetermined facility based on the relationship corrected by the correction unit 54.

  For example, when the correction unit 54 receives a predetermined number of reception notifications, the correction unit 54 determines whether the number of people estimated by the estimation unit 51 exceeds the number of people who can use the store S1. When a response indicating that S1 is not crowded is obtained, the statistical model is corrected so as to reduce the number of users estimated when the number of reception notifications is accepted. Further, when the correction unit 54 receives a predetermined number of reception notifications, the correction unit 54 determines whether the number of people estimated by the estimation unit 51 is smaller than the number of people who can use the store S1. When a response indicating that S1 is full is obtained, the statistical model is corrected so as to increase the number of users estimated when the number of reception notifications is accepted.

  In other words, the information providing apparatus 10 inquires of the guests who are checking in the store S1 about the availability, and obtains the availability based on the answer result. And the information provision apparatus 10 correct | amends the statistical result of ratio by the relationship between the judgment result that it is full and the inquiry result.

[2-5. Example of effects in the provision process]
Next, an example of the flow of the providing process will be described with reference to FIG. The accepting unit 41 accepts a reception notification (step S201). That is, the reception unit 41 receives a notification that a signal transmitted by a predetermined transmission device installed in the first facility has been received from the terminal device 100 used by the user.

  The store status determination unit 61 identifies the store S1 corresponding to the beacon ID indicated by the reception notification (step S202). Then, the store status determination unit 61 determines whether or not the first condition regarding the usage status of the specified store S1 is satisfied (step S203). That is, the store state determination unit 61 determines whether or not the first condition is satisfied based on the received notification. For example, the store status determination unit 61 refers to the estimated usage status of the store S1 corresponding to the beacon ID from the store database 32, and determines whether the store S1 is full as a first condition.

  Note that the store state determination unit 61 may determine whether or not any condition is satisfied as long as it is a condition regarding the use state of the store corresponding to the beacon ID. For example, the store status determination unit 61 may determine whether or not the estimated time required for the store S1 corresponding to the beacon ID to be available exceeds a predetermined threshold as the first condition. More specifically, when the estimated usage status of the store S1 indicates a full seat, the store status determination unit 61 estimates the time until the store S1 has a vacant seat based on the status history. For such estimation, various estimation methods can be employed. Then, the store state determination unit 61 may determine that the first condition is satisfied when the estimated time exceeds a predetermined threshold (for example, 15 minutes).

  Note that the store status determination unit 61 estimates the time until the store S1 has a vacant seat based on the change in the degree of congestion registered as usage status # 1, the average stay time per person, and the like. Good. Further, such stay time may be calculated based on, for example, an average of the time from when the beacon signal of the store S1 is received until it is not received, and is obtained from the store terminal ST. May be calculated based on information (for example, time from entering a store to accounting) or the like. The time estimated to be required until the store S1 can be used may be estimated based on, for example, the time elapsed from the date and time when each terminal device 100 received the beacon signal of the store S1.

  Further, the store status determination unit 61 estimates the number of users who use the store S1 as a user, and determines whether there is a vacant seat that can be used by the estimated number of users as a first condition. Also good. For example, the store state determination unit 61 refers to the user database 33 and estimates an average number of people when the user of the terminal device 100 that is the transmission source of the reception notification uses the store. Such a number of people may be estimated, for example, based on a value obtained by dividing a usage fee at a store S that the user has visited in the past by an average usage fee at the store S. Then, the store status determination unit 61 determines whether there is a vacant seat that can be used by the estimated number of users from the store information and the estimated usage status, and if not, determines that the first condition is satisfied. May be.

  Further, the store situation determination unit 61 may determine whether or not the first condition is satisfied based on the number of reception notifications received within a predetermined time before receiving the reception notification. For example, if the store status determination unit 61 receives a reception notification indicating the beacon ID of the store S1 from the terminal device 100 of the user U1, the store status determination unit 61 receives the beacon ID of the store S1 within the past one hour. Count the number of receipt notifications shown. And the store condition determination part 61 estimates that the store S1 is full when the number of the counted reception notifications exceeds the capacity of the store S1, and may determine that the first condition is satisfied.

  That is, the store status determination unit 61 determines whether or not the user of the terminal device 100 that is the transmission source of the reception notification can use the store S1 immediately. What is necessary is just to determine that conditions are satisfy | filled.

  When it is determined that the first condition is satisfied (step S203: Yes), the search unit 62 searches for a store whose relationship with the specified store S1 satisfies a predetermined second condition (step S204). ). For example, as a store that satisfies the second condition, the search unit 62 stores the store S1 corresponding to the beacon ID indicated by the reception notification and a store having the same type or type of store, and the distance from the store S1 falls within a predetermined range. Search store OS. That is, the search unit 62 searches for another store OS similar to the store S1.

  For example, when it is determined that the first condition is satisfied for the store S1, the search unit 62 reads the store information of the store S1 from the store database 32. Then, the search unit 62 compares the read store information with other store information, and is another store located within a predetermined range (for example, a radius of 100 meters) from the store S1, and the store type is store Another store (for example, store OS1) that is the same as or similar to S1 is searched.

  Here, the search unit 62 may search for a store that satisfies any second condition as long as it is at least a store located within a predetermined range from the store S1. For example, the search unit 62 can provide the type of food and drink provided, the genre, the price range, the average stay time of the user, the business hours, the content of the issued coupon, whether or not a child-friendly store is available, You may search for the store which satisfy | fills 2nd conditions that the arbitrary information regarding stores is similar, such as the appeal point which the store registered beforehand whether it can carry in. In addition, the search unit 62 calculates a similarity score indicating the degree of similarity between the store S1 and the store OS1 using these pieces of information as elements, and if the calculated score exceeds a predetermined threshold, the store S1 and the store OS1 are similar. Then, it may be determined. In other words, the search unit 62 may search for any store as long as it is a store that satisfies the first condition, that is, a store that is similar to or competing with a store that cannot be used immediately by the user U1.

  Moreover, the search part 62 may search the shop which user U1 can use immediately as 2nd conditions. For example, the search unit 62 is a store of the same type as the store S1 (for example, “Italian restaurant”), is located within a predetermined range from the store S1, and the usage status registered in the store database 32 is full. You may search for no stores. The search unit 62 may search for a store that matches the taste of the user U1. For example, the search unit 62 may search for a store of a type similar to a store frequently used by the user U1 based on various attributes of the user U1.

  The store information providing unit 63 provides the searched store OS1 to the user (step S205). For example, the store information providing unit 63 distributes the name of the store OS1, the telephone number, the contents and photos of food and drink provided, the price range, the location, and the like to the terminal device 100 of the user U1. Note that the store information providing unit 63 may distribute content for reserving the store OS1 together with the information of the store OS1. On the other hand, if the store condition determining unit 61 determines that the first condition regarding the use condition of the specified store S1 is not satisfied (step S203: NO), the store condition determining unit 61 does not search for a store that satisfies the second condition.

  Subsequently, the reward setting unit 64 sets various rewards (step S206). For example, when the user U1 visits the store S1, the remuneration setting unit 64 sets a predetermined remuneration amount for the manager from the store S1, and uses the remuneration amount as a source of funds from the operator to the user. Various information is registered in the reward database 34 so that a predetermined reward amount is paid. For example, when the user U1 visits the store S1 and performs a predetermined check-in operation when the advertisement related to the store S1 is distributed to the user U1, the reward setting unit 64 starts from the store S1. A predetermined reward amount for the operator is set, and a reward amount for the user is set by the operator.

  In addition, the reward setting unit 64 provides information about the store OS1 to the user U1 who has visited the store S1, and when the store OS1 is visited (that is, when the store OS1 as the second facility is visited), A predetermined reward amount is set for the store O1 from the store OS1. For example, when the check-in operation for the store OS1 is performed (that is, when the user U1 actually visits another recommended store), the reward setting unit 64 sends the store OS1 to the store O1. Set a predetermined reward amount. That is, the reward setting unit 64 sets an affiliate fee from the second facility serving as the customer destination, for example, as a cover for opportunity loss, for the first facility serving as the customer sender.

  Hereinafter, an example of the flow of the providing process will be described with reference to FIG. For example, in the example illustrated in FIG. 1, the information providing device 10 receives a reception notification from the terminal device 100 (step S <b> 6). In such a case, the information providing apparatus 10 determines that the user U1 has visited the store S1 from the beacon ID indicated by the reception notification, and refers to the latest status history associated with the store S1. Then, the information providing apparatus 10 determines whether or not the store S1 is full.

  Subsequently, when it is determined that the store S1 is full, the information providing apparatus 10 searches for a store in the vicinity of the store S1 and similar in type to the store S1, for example, the same Italian restaurant as the store S1. Is specified (step S7). And the information provision apparatus 10 provides the information of the specified shop OS to the terminal device 100 (step S8).

  That is, the information providing apparatus 10 grasps the vacant seat status of the store S1 by check-in using a beacon signal, and guides the user U1 to another similar store OS1 when the seats are full. For example, when the store S1 is full and the check-in is not possible, the information providing apparatus 10 recommends a store that meets the conditions of the user U1 because there is an empty seat near the store S1. In this way, the information providing apparatus 10 uses the beacon to visualize the vacant seat information and user attributes of the store, matches the data in real time, and guides the user from the fully-occupied store to the vacant store. (Restricted visits) rate can be improved. Moreover, the information provision apparatus 10 can grasp the number of customers in the store by check-in using a beacon, and can digitize the vacant inventory information of each store S in real time.

  In addition, the information providing apparatus 10 is similar to the second facility (for example, the store OS1), that is, the user, even when the first facility (for example, the store S1) visited by the user U1 is full. Since the information of the second store estimated to be preferred can be provided, the user can immediately enter the favorite facility. Further, the information providing apparatus 10 can provide a check-in point to the user U1 even when the first facility is full. In addition, the information providing apparatus 10 provides affiliates from the second facility to the first facility by sending the user who visited when the seats are full to the second facility. For this reason, the first facility can prevent mere opportunity loss. In addition, the second facility can fill vacant seats. In addition, the operator of the information providing apparatus 10 improves the satisfaction level of the user U1, improves the satisfaction level of each facility that receives services provided by various processes, and efficiently eliminates affiliate income and vacant seats. it can. Further, the operator can realize an increase in CPA (Cost Per Acquisition) by increasing the number of check-ins.

[2-6. Example of effects in coupon provision process]
Next, an example of a coupon providing process flow will be described with reference to FIG. The comparison status determination unit 71 determines whether or not a predetermined comparison state is present (step S301). More specifically, the comparison status determination unit 71 determines whether or not the user U1 is in a comparison status comparing a predetermined facility with another facility competing with the facility. For example, when the user U1 visits the store S1, the comparison status determination unit 71 determines that the user U1 is in the comparison status when the store S1 is not available because it is full.

  As a more specific example, the comparison situation determination unit 71 specifies the store S visited by the user U1 using the beacon ID indicated by the reception notification received from the terminal device 100 of the user U1. That is, when the comparison status determination unit 71 receives a reception notification from the terminal device 100 used by the user U1, the comparison status determination unit 71 determines that the user U1 has visited a predetermined store S corresponding to the beacon ID indicated by the reception notification. .

  Here, when the store S is full and cannot be used, there is a situation in which the user U1 waits until the store S becomes empty or moves to another store, that is, a comparison situation comparing a plurality of stores. Presumed to have occurred. Moreover, when the provision process mentioned above is implemented, it is estimated that the information of store OS1 is provided to the user U1, and the comparison situation which compares store S and store OS1 has arisen. Therefore, when the store S visited by the user U1 is full and cannot be used, the comparison status determination unit 71 estimates that the user U1 is in the comparison status.

  The coupon providing unit 72 provides a predetermined coupon related to a predetermined facility, that is, a special coupon only when it is determined that the user U1 is in a comparison situation. For example, the coupon provision part 72 provides the special coupon of store OS1 used as a comparison object, when it is in the comparison state which compares store S1 which user U1 visited, and other store OS1. In other words, the coupon providing unit 72 distributes a special coupon that is not distributed during normal times and is provided only when the store OS1 is compared with another competing store S1.

  Here, when the coupon providing unit 72 determines that the user U1 is in a comparison state between the store S1 and the store OS1 by the comparison status determining unit 71 (step S301: Yes), the special coupon of the store OS1 is automatically set. It is determined whether or not it is a target of (step S302). And when the coupon provision part 72 determines with the special coupon of store OS1 being the object of an automatic setting (step S302: Yes), the coupon content of the coupon of store S1 used as a comparison origin, and user U1's The content of the special coupon is determined based on the usage mode (step S303).

  For example, the coupon provision part 72 provides a coupon of favorable conditions rather than the coupon which store S1 provides with respect to user U1 as a special coupon. If a more specific example is given, the coupon provision part 72 will set the coupon of "2 discount" as a special coupon of store OS1, when the normal coupon of store S1 is a coupon of "1 discount". In addition, the coupon provision part 72 may set the coupon etc. whose use conditions are looser than the normal coupon of store S1, for example. For example, the coupon providing unit 72 may set a special coupon that can be used regardless of the day of the week as the coupon of the store OS1 when the normal coupon of the store S1 can be used only on weekends. Moreover, the coupon provision part 72 may set the special coupon of the same content as the coupon which store S1 provided with respect to user U1. That is, the coupon provision part 72 sets the coupon of the content according to the content of the coupon which store S1 used as comparison object with store OS1 provided to user U1 as a special coupon as a special coupon.

  In addition, the coupon provision part 72 is not the coupon which store S1 has set as a normal coupon, but based on the content of the coupon acquired for the purpose which user U1 uses among the coupons which store S1 has set, You may set the content of a special coupon. That is, the coupon provision part 72 may provide the coupon of the content according to the content of the coupon which store S1 has already provided with respect to user U1 as a special coupon. Moreover, the coupon provision part 72 may set the special coupon of arbitrary contents within the range of the upper limit and conditions of the discount rate which store OS1 registered as special coupon information. That is, the coupon provision part 72 provides the special coupon of the content automatically set within the range which store OS1 set beforehand as a special coupon.

  And the coupon provision part 72 provides a user U1 with a special coupon (step S304). On the other hand, when it is determined that the special coupon is not an object of automatic setting (step S302: No), the coupon providing unit 72 provides the registered special coupon (step S304) and ends the process. Moreover, when it determines with the coupon provision part 72 not being in a comparison state (step S301: No), a process is complete | finished as it is, without providing a special coupon.

  Hereinafter, an example of the flow of the coupon providing process will be described with reference to FIG. For example, the information providing apparatus 10 receives a reception notification (step S9). In such a case, the information providing apparatus 10 determines that the user U1 has visited the store S1 from the beacon ID indicated by the reception notification, and determines whether the store S1 is in a comparison state with other stores (step). S10). For example, the information providing apparatus 10 refers to the latest status history associated with the store S1. Then, the information providing apparatus 10 determines whether or not the store S1 is full.

  Here, when the store S1 is full, it can be estimated that the user U1 is in a comparison state comparing the store S1 and the store OS1. Therefore, when the store S1 is full and information on the store OS1 is provided, the information providing apparatus 10 specifies a special coupon set by the store OS1. And the information provision apparatus 10 provides the user U1 with the special coupon of store OS1 (step S11).

  That is, the information providing apparatus 10 provides a real-time competitive coupon that is provided only when competing in real time as a special coupon. In addition, the information providing apparatus 10 automatically provides a coupon having the same or better condition as the comparison target store based on the setting.

[2-7. Example of effects in the privilege provision process]
Next, an example of the flow of privilege provision processing will be described with reference to FIG. For example, the acquisition unit 81 acquires the use start date and time when the user U2 starts using the store S1 and the use end date and time when the user U2 ends use of the store S1. For example, the acquisition unit 81 acquires the use start date and time (step S401). As a more specific example, the acquisition unit 81 has received a reception notification indicating that a beacon signal transmitted from a predetermined transmission device B1 installed in the store S1 has been received from the terminal device 100 used by the user U2. The date and time is acquired as the use start date and time. In addition, when specifying the use start date and time using the beacon signal in this way, the acquisition unit 81 may specify the use start date and time using information registered in the beacon log database 31.

  In addition, for example, when the acquisition unit 81 specifies that the user U2 has visited the store S1 using a beacon signal, the acquisition unit 81 displays a timer on the terminal device 100, and a message prompting the store clerk to start the timer. indicate. And the acquisition part 81 is good also considering the date when the salesclerk of store S1 performed the start operation of a timer as a utilization start date.

  Subsequently, the specifying unit 82 specifies the use end date and time at which the privilege can be provided (step S402). More specifically, the specifying unit 82 specifies a use end date and time at which a predetermined privilege is provided based on the acquired use start date and time. For example, if the usage period of the store S1 by the user U2 is 2 hours or less and the predetermined point is given to the user U2, the specifying unit 82 sets the date and time two hours after the use start date and time, It is specified as the use end date and time when the privilege can be provided.

  Subsequently, the notification unit 83 notifies the use end date and time specified by the specifying unit 82 (step S403). For example, the notification unit 83 causes the terminal device 100 of the user U2 to display the use end date and time specified by the specifying unit 82, and displays a button that approves advancement by that date and a button that does not approve. Let Then, when the user U2 selects a button that pre-acknowledges that the user U2 exits by the use end date and time, the notification unit 83 determines that the user U2 has approved in advance that the user U2 exits by the use end date and time.

  Subsequently, the acquisition unit 81 acquires the use end date and time (step S404). For example, the acquisition unit 81 may acquire the date and time when the terminal device 100 of the user U2 no longer receives the beacon signal of the store S1 as the use end date and time. In addition, for example, when the acquisition unit 81 receives a notification of the date and time when the user U2 performed accounting or the notification of the date and time when the user U2 left the store from the store terminal ST installed in the store S1, the date and time May be acquired as the use end date and time. That is, the acquisition unit 81 acquires the date and time when the user U2 starts using the store S1 as the use start date and time, and acquires the date and time when the user U ends the use of the store S1 as the use end date and time. The use start date and time and the use end date and time may be acquired using any method.

  The privilege providing unit 84 provides a predetermined privilege to the user U2 according to a usage period that is a period from the usage start date and time to the usage end date and time. For example, the privilege providing unit 84 determines whether or not the use period from the use start date and time to the use end date and time is equal to or less than a predetermined threshold (step S405). Further, when it is determined that the usage period is equal to or less than the predetermined threshold (step S405: Yes), the privilege providing unit 84 determines whether there is prior approval for the notification (step S406). And the privilege provision part 84 provides a predetermined privilege to the user U2 (step S407), when there is no prior approval (step S406: No). On the other hand, when there is prior approval (step S406: Yes), the privilege providing unit 84 provides a premium privilege obtained by increasing the content of the privilege over a predetermined privilege (step S408).

  That is, the privilege provision part 84 provides a privilege, when a utilization period becomes below a predetermined threshold value. In addition, when the privilege providing unit 84 approves that the use of the store S1 is ended at the use end date and time notified by the notification unit 83 and the use of the store S1 is ended by the use end date and time. Provides an additional privilege to the user U2 together with the predetermined privilege. On the other hand, if the privilege providing unit 84 determines that the usage period exceeds the predetermined threshold (step S405: No), the privilege providing unit 84 ends the process without providing the privilege.

  Hereinafter, an example of the flow of the privilege providing process will be described with reference to FIG. For example, the information providing apparatus 10 acquires the use start date and time of the user U2 who is using the store S1 (step S12). Moreover, the information provision apparatus 10 calculates the use end date and time when a privilege is given (step S13). Then, the information providing apparatus 10 notifies the user U2 of the use end date and time when the calculated privilege is given (step S14).

  Further, the information providing apparatus 10 acquires the use end date and time of the user U2 (step S15). For example, as shown by OT in FIG. 1, the user U2 leaves the store S1 and the terminal device 100 of the user U2 does not receive the beacon signal corresponding to the beacon ID corresponding to the store S1. The acquired date is acquired as the usage end date. Then, the information providing apparatus 10 calculates a usage period from the acquired usage start date and time and usage end date and time, and determines whether or not the calculated usage period satisfies a predetermined condition (step S16). For example, the information providing apparatus 10 determines whether or not the usage period is within 2 hours. And the information provision apparatus 10 provides a predetermined privilege with respect to the user U2, when a utilization period satisfy | fills a predetermined condition (step S17).

  As described above, the information providing apparatus 10 grants a privilege according to the time of visiting the store and the time of leaving. In other words, the information providing apparatus 10 provides a store exit timing coupon corresponding to the store exit timing. As a result of such processing, the information providing apparatus 10 can return the business effect according to the usage scale or staying time of the store S1 to the user, and promote the visit of the user desired by the store S1.

  Moreover, the information provision apparatus 10 receives beforehand operation from the user U2 which expresses the intention to leave a store at the use end date and time when a privilege is provided. In addition, when the information providing apparatus 10 leaves the store by the use end date and time when the user U2 is actually notified, the information providing apparatus 10 gives a premium privilege. As described above, the information providing apparatus 10 estimates the future vacant stock (for example, 8 seats available after 1 hour) by receiving prior approval or providing a privilege according to the usage period, It is possible to realize a reservation reception according to the request.

[3. (Modification)
The information providing apparatus 10 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, another embodiment of the information providing apparatus 10 will be described.

[3-1. About modification of judgment process)
First, various modifications in the above-described determination process will be described.

[3-1-1. Statistical unit)
In the above description, the information providing apparatus 10 generates, for each store S, a statistical model that statistically estimates the number of users from the number of reception notifications, and uses the generated estimation model within a predetermined time. The number of users was estimated from the number of received notifications. However, the embodiment is not limited to this.

  For example, if the store S1 and the store OS1 are stores in the vicinity and the store type is the same “Italian restaurant”, the number of users using the store S1 and the store OS1 is estimated to be similar. The Further, when the average usage price range between the store S1 and the store OS1 is similar, or when evaluations posted on the Internet are similar, the number of users at the store S1 and the store OS1 is more similar. Presumed. Therefore, for example, the estimation unit 51, based on the statistical relationship between the history of the number of notifications received from the terminal device 100 that visited the store OS1 similar to the store S1 and the history of the usage status of the store OS1, The number of users visiting the store S1 may be estimated. That is, the information providing apparatus 10 may estimate the number of users visiting the store S1 using a statistical model that estimates the number of users in the store OS1.

  Further, the information providing apparatus 10 may use a statistical model in units of stores with similar store types and store attributes. For example, the information providing apparatus 10 has a history of the number of reception notifications indicating that a beacon signal indicating the store S1 has been received and a reception notification indicating that a beacon signal indicating the store OS1 has been received, and the usage status of the store S1. A statistical model for estimating the user of the store S1 is generated based on the history. And the information provision apparatus 10 is a reception notification received within a predetermined time, and is based on the number of reception notifications indicating either a beacon signal indicating the store S1 or a beacon signal indicating the store SO1. You may estimate the user of S1. That is, the information providing apparatus 10 may estimate the number of users of any of the facilities based on the number of similar facilities that have been checked in at the same time. By using such an estimation model, the information providing apparatus 10 can improve the estimation accuracy of the number of users.

  Note that the information providing apparatus 10 may select a similar facility on an arbitrary basis. For example, the information providing apparatus 10 has similar types of stores, such as facilities that are close in distance, facilities that have similar usage modes such as usage fees, usage time, number of users, etc. A similar facility may be set based on an arbitrary standard or a combination of these standards, such as a facility to be used, a facility having a similar store size, or the like. Then, the information providing apparatus 10 generates a statistical model based on the statistical relationship between the number of check-ins of similar facilities and the usage status of any of the facilities included in these facilities, and the generated statistics The model may be used to estimate the number of people using the facility. In addition, the information providing apparatus 10 regards a plurality of similar facilities as one facility, generates a statistical model, and uses the number of users in all facilities based on the total number of users checked into each facility. May be estimated.

  Further, the information providing apparatus 10 may use a statistical model for each day or time zone. For example, the estimation unit 51 determines the determination date / time for determining whether or not a new user can use the store S1, the history of reception notifications received at the date / time having a predetermined commonality, and the store S1 at the date / time. The number of users visiting the facility of the store S1 at the determination date and time may be estimated based on a statistical relationship with the history of usage status. For example, the information providing apparatus 10 generates a statistical model for Monday based on the number of users who checked into the store S1 on Monday and a history of usage status on Monday. When the information providing apparatus 10 estimates the number of users of the store S1 on Monday, the information providing apparatus 10 determines the number of Mondays based on the number of reception notifications received within a predetermined time, that is, the number of check-ins. You may estimate the number of users of store S1 from a statistical model. Note that the information providing device 10 generates a statistical model for each time zone such as daytime or nighttime, month, season, and weather in addition to the day of the week, and estimates the number of users. The number of users may be estimated using a statistical model corresponding to the weather or the like.

[3-1-2. (About fullness judgment using user's behavior)
Here, when the user U1 who has checked in to the store S1 checks in to the store OS1 after 5 minutes or the like, it is estimated that the store S1 is full. Therefore, when the number of users who have visited the other store OS1 within a predetermined time after visiting the store S1 exceeds a predetermined threshold, the information providing apparatus 10 relates to the estimated number of users. Instead, it may be determined that the store S is full. For example, the store state determination unit 61 outputs a reception notification that a visit has been made to another facility between a time when a predetermined time has elapsed after a reception notification that a predetermined store has been visited. If the number exceeds the predetermined number, it may be determined that a new user cannot use the predetermined store regardless of the estimation result. Further, the information providing apparatus 10 indicates that the plurality of terminal devices 100 that output the reception notification that the store S has been visited visited another store S continuously until a predetermined time elapses. When the reception notification is output, it may be determined that a new user cannot use the store S. Moreover, the information provision apparatus 10 may correct a statistical model based on such a determination result.

  Moreover, the information provision apparatus 10 may perform determination according to a user's usage history. For example, the usage history of each store S by the user U1 indicates that the user U1 uses the store S such as whether the user U uses the store alone, uses the store in a group, or average usage time. It is thought that it shows the tendency to use. Such a tendency of the user U1 to use the store S can be an index for determining whether or not the user U1 can use the store S visited by the user U. For example, when the user U uses the store S in a group of 10 people on average, the user U cannot use the store S if the store S has only two vacant seats.

  Therefore, the information providing apparatus 10 determines whether or not the user U1 can use the store S based on the history of the usage mode of the store S by the user U1 and the estimation result. For example, the information providing apparatus 10 estimates the tendency of the usage mode of the store OS1 that has the same type as the store S1 to be determined based on the history of the usage mode of the store S by the user U1, and the estimated trend, Based on the estimation result, it is determined whether or not the user U1 can use the store S1. That is, when the user U uses the store S1, the usage mode is estimated to be similar to the usage mode of the store OS1 similar to the store S1. Therefore, the information providing apparatus 10 estimates the usage mode when the user U1 uses the store OS1 from the usage history, and based on the estimated tendency and the estimated number of users of the store S1, the user U1 It is determined whether or not the store S1 can be used.

  For example, the information providing apparatus 10 estimates the average number of people when the user U1 uses the store OS1 from the history of the usage mode of the store OS1 by the user U1, and stores the estimated number of stores S1. Based on the number of users, it is determined whether or not the user U1 can use the store S1. For example, when the user U1 visits the store S1, the information providing apparatus 10 uses each store (for example, store OS1) similar to the store S1 used by the user U1 from the use history of the various stores S by the user U1. Etc.) and the usage fee of the user U1 at the specified store and the average usage fee of the store are specified.

  Then, the information providing apparatus 10 divides the usage fee of the user U1 at the specified store by the average usage fee of the store, so that the user U1 uses the store OS similar to the store S1. Estimate the number of users. Note that when there are a plurality of store OSs similar to the store S1, the information providing apparatus 10 may estimate the number of users for each store OS and calculate the average value of the estimated number of users. Then, the information providing apparatus 10 estimates the number of users who can newly use the store S1 from the number of users estimated for the store S1, and the user U1 uses a store similar to the store S1. May be determined that the user U1 cannot use the store S1 when the number of users is larger than the number of users who can newly use the store S1.

[3-1-3. About fullness determination using store attributes)
Further, the information providing apparatus 10 may determine whether or not a new user can use the store S according to the attribute of the store S. For example, when one user uses each table installed in the store S, it can be said that the table is full. However, when the store S accepts a companion seat at lunchtime or the like, it is considered that a new user can be used even in such a case.

  Therefore, the information providing apparatus 10 allows a new user to enter the store S based on information on the table installed in the store S, whether the store S can be seated, and the estimated number of users of the store S. It may be determined whether or not can be used. For example, the information providing apparatus 10 determines whether or not all tables installed in the store S are in use, using a check-in history, information acquired from the store terminal ST, and the like. Further, when all the tables installed in the store S are in use and the information providing apparatus 10 is registered that the store S can be seated at the time of determination (for example, lunch time), It is determined whether or not the estimated number of users of the store S is equal to or less than the number of stores in the store S. Then, when the estimated number of users of the store S is equal to or less than the number of people accommodated in the store S, the information providing apparatus 10 determines that a seat can be shared and a new user can use the store S. You may judge.

[3-1-4. (Determination using matching between conditions desired by the store and users)
Further, the information providing apparatus 10 allows the user U1 to select the store S1 based on the history of the usage mode of each store S by the user U1, the conditions regarding the use of the store S1, and the estimated number of users of the store S1. It may be determined whether or not it is newly available. For example, the information providing apparatus 10 uses the usage condition based on the user conditions desired by the store S1 (for example, the average number of users, the average usage fee, the average usage period, etc.) and the usage history of the user U. And the degree of matching between the user U1 and the store S1 is calculated. Note that various score calculation methods can be applied to such a matching degree. Then, when the number of users of the store S1 exceeds a predetermined threshold (for example, more than 80% of the number of accommodated people), the information providing apparatus 10 determines that the user U1 is only when the match degree exceeds the predetermined threshold. It may be determined that the store S1 can be used. The information providing apparatus 10 may provide such a determination result to the user U1.

[3-1-5. About compensation for inquiries)
Moreover, the information provision apparatus 10 may provide a predetermined reward with respect to a user, when the user who inquired responds. For example, the information providing apparatus 10 inquires to the user U2 whether or not the store S1 is congested. When the user U2 responds to the inquiry, the information providing apparatus 10 gives points to the user U2. For example, you may change the threshold value compared with a utilization period in privilege provision processing. More specifically, when the user U2 responds to the inquiry, the information providing apparatus 10 may extend the use period during which the privilege can be provided from 2 hours to 3 hours.

[3-2. (Variation of provision processing)
Next, various modifications of the providing process described above will be described.

[3-2-1. About the first condition]
In the description of the providing process described above, as the first condition, the information providing apparatus 10 determines whether the store S1 visited by the user U is full, whether the congestion level of the store S1 exceeds a predetermined threshold, and the like. Was judged. However, the embodiment is not limited to this. For example, the information providing apparatus 10 determines, as the first condition, whether or not there is a waiting user in the store S1, and whether or not the number of waiting users in the store S1 exceeds a predetermined threshold, and waits in the store S1. When a user exists or when the number of waiting users in the store S1 exceeds a predetermined threshold, information on another store OS may be provided.

  For example, when the number of users of the store S1 estimated by the determination process described above exceeds the number of people accommodated in the store S1, the information providing apparatus 10 generates a waiting user WU as shown in FIG. It is determined that And the information provision apparatus 10 may provide the information of other store OS with respect to the user U1, when the waiting user WU has arisen. Moreover, the information provision apparatus 10 may provide the information of other store OS with respect to the user U1, when the number of waiting users WU exceeds a predetermined threshold value.

  Even if the waiting user WU has occurred, it is considered that the user U1 does not wait much if the average usage time of the store S1 is short. Therefore, the information providing apparatus 10 may determine whether the usage status of the store S1 satisfies the first condition corresponding to the usage mode of the store S1. For example, the information providing apparatus 10 may not provide information on other stores to the user U1 when the store S1 is full but the average usage time of the store S1 is below a predetermined threshold. . In addition, when the store S1 is full but the average usage time of the store S1 falls below a predetermined first threshold (for example, 30 minutes), the information providing apparatus 10 has a waiting user in the store S1. When the average usage time of S1 falls below a second threshold (for example, 15 minutes) shorter than the first threshold, information on other stores may not be provided to the user U1. Further, the information providing apparatus 10 estimates the number of waiting users WU, and a threshold corresponding to the number of people who estimated the usage time of the store S1, that is, a threshold value that decreases as the number of waiting users WU increases. If the value is less than, information on other stores may not be provided to the user U1.

  Moreover, the information provision apparatus 10 may determine whether the 1st condition according to the attribute of the user U1 is satisfy | filled. For example, the information providing apparatus 10 estimates the waiting time allowed by the user U based on the behavior history and usage history of the user U1, information registered in advance by the user U1, and the like. And the information provision apparatus 10 may provide the information of other store OS, when it can be estimated that the waiting time at the time of using store S1 exceeds the estimated waiting time.

  Moreover, the information provision apparatus 10 calculates the score based on the various conditions mentioned above, ie, the score according to the time until the user U uses the store S1, and whether the calculated score exceeds a predetermined threshold value. This may be the first condition. Such scores include whether the store S1 is full, whether there is a waiting user WU, the number of waiting users WU, the average usage time in the store S1, the waiting time allowed by the user U1, etc. May be calculated according to Similarly, the information providing apparatus 10 calculates a score indicating the similarity between the store S1 and the store OS1 for the second condition, and determines whether the calculated score exceeds a predetermined threshold. Also good.

[3-2-2. Third condition]
In the description of the providing process described above, the information providing apparatus 10 determines that the relationship with the store S1 is the first when the store S1 visited by the user U1 satisfies the predetermined first condition (for example, when the seat is full). Stores satisfying the two conditions (for example, stores with similar store types and store attributes such as store OS1 which is the same Italian restaurant as store S1) were introduced. However, the embodiment is not limited to this.

  For example, even if the store OS1 is introduced to the user U1, if the store OS1 is full, the impression of the user U1 is deteriorated. Therefore, the information providing apparatus 10 may introduce the store S satisfying the third condition among the stores S satisfying the second condition to the user U1. For example, the information providing apparatus 10 may introduce a store S that is not full among the stores S similar to the store S1 as the store S that satisfies the third condition. As a more specific example, the information providing apparatus 10 may introduce the store S determined to be not full by the determination process described above to the user U1.

  In addition, for example, the information providing apparatus 10 may search for a store S whose time estimated to be required before it can be used does not exceed a predetermined threshold and introduce the store S to the user U. For example, the information providing apparatus 10 selects the store OS1 located closest to the store S1 among the stores S similar to the store S1. In such a case, the information providing apparatus 10 estimates an average usage time in the store OS1. For example, the information providing apparatus 10 calculates an average value of usage periods in the store OS1. Such a process is realizable by the process similar to the acquisition part 81 mentioned above, for example. Moreover, the information provision apparatus 10 specifies the user who is currently using store OS1 from the beacon log database 31, and specifies the use start date and time of each specified user. Then, the information providing apparatus 10 estimates the date and time when the store S1 is vacant based on the comparison result between the time elapsed from the use start date and time and the average use time in the store OS1, and the time until the estimated date and time. Is less than a predetermined threshold (for example, within 15 minutes), the store OS1 may be introduced to the user U1.

  Also, the information providing apparatus 10 may provide information on the store OS1 when the waiting time of the store OS1 is lower than a predetermined threshold or a waiting time allowed by the user U1 as in the first condition described above. Good. The information providing apparatus 10 may set the second condition according to the distance between the store S1 and the store OS1. For example, when the distance from the store S1 to the store OS1 exceeds a predetermined threshold, the information providing apparatus 10 estimates the travel time to the store OS1. When the time obtained by subtracting the travel time to the store OS1 from the time until the store OS1 is estimated to be empty is less than the waiting time allowed by the user U1, the information providing apparatus 10 stores the store OS1. Information may be provided.

  Moreover, the information provision apparatus 10 may set the 3rd condition based on the utilization aspect of the user U1. For example, as described above, the information providing apparatus 10 uses the average usage amount when the user U1 uses the store S and the average usage amount of the store S used by the user U1. The average number of users when the person U1 uses the store S is estimated. Then, the information providing apparatus 10 determines whether or not the estimated number of vacant seats is in the store OS1, and if it is determined that there are vacant seats, the information providing device 10 provides the user U1 with information on the store OS1. Also good.

  In addition, the information provision apparatus 10 calculates the score according to the various use conditions (for example, whether it is full, the number of waiting users WU, average use time) also about 3rd conditions. It may be determined whether the calculated score exceeds a predetermined threshold.

[3-2-3. Fourth condition]
Further, the information providing apparatus 10 may search for a second facility that further satisfies a predetermined fourth condition according to the store use history by the user U1. For example, as the store S satisfying the fourth condition, the information providing apparatus 10 stores a store S in which an average budget amount registered in advance falls within a predetermined range with an average usage amount when the user U1 uses the store S. You may search for. In addition, the information providing apparatus 10 estimates an average stay time (that is, whether the user U1 stays long) when the user U1 uses the store S, and the stay time registered in advance as the store S that satisfies the fourth condition. However, the store S that falls within a predetermined range with the average stay time average of the user U1 may be searched.

  That is, the information providing apparatus 10 may provide information on the store OS1 to the user U1 when the tendency of the usage mode of the store S by the user U1 matches the condition specified by the store OS1. In other words, for each user U, the information providing apparatus 10 determines the number of customers based on the past visit history, the price range, the time required for meals (the past average results or the attributes of the user U1) Store information may be provided based on conditions such as whether or not the conditions are specified by the store based on information such as the time predicted from the attributes of the store S1). Moreover, the tendency of such a usage mode may be registered in advance by the user U1.

  Note that the information providing apparatus 10 also calculates a score according to the degree of match between the usage mode of the store S by the user U1 and the usage status of the store OS1 for the fourth condition, and the calculated score is a predetermined threshold value. It may be determined whether or not. In addition, the information providing apparatus 10 may calculate a score that determines the second condition, the third condition, and the fourth condition described above in an integrated manner. That is, the information providing apparatus 10 uses the user U based on the similarity of the store S1 visited by the user U1 to the store S, whether or not the store U1 is full, the number of waiting user WUs, and the usage history of the user U. A score corresponding to the degree of match with the usage mode may be calculated, and it may be determined whether the calculated score exceeds a predetermined threshold.

  In other words, the information providing apparatus 10 sets the third condition and the fourth condition, so that the store OS that is similar to the store S1 as viewed from the user and the usage that has a usage tendency that the store OS wants to visit from the store OS side. Perform matching with the person in charge. As a result, the information providing apparatus 10 can send customers to the user in a more appropriate manner.

[3-2-4. About reservation of introduction store)
Note that the information providing apparatus 10 may accept a reservation of the store OS1 when providing the information of the store OS1 to the user U1. For example, the information providing apparatus 10 may provide content for reserving the store OS1 (that is, content for making an instant reservation) together with information on the store OS1.

  For example, when the user U1 makes an instant reservation for the store OS1, the information providing apparatus 10 may notify the reservation destination store OS1 that the reservation has been made. In such a case, the store OS 1 may update the vacant seat inventory in real time. In addition, when an instant reservation is made, the information providing apparatus 10 may perform various processes assuming that the user U1 has checked in the store OS1. In addition, when the user U1 makes an instant reservation, the information providing apparatus 10 gives a predetermined privilege such as a point or a coupon that can be used at the store S1 as the customer's source or the store OS1 as the customer's destination. You may provide with respect to the user U1.

  In addition, the information provision apparatus 10 may give the privilege which can be used only on the spot in order to prevent getting away with a point and a coupon. For example, the information providing apparatus 10 may provide points and coupons that can be used only at the time of reservation at the store OS1 as a customer destination.

[3-2-5. Information provision timing)
Here, when the store S1 satisfies the first condition not only at the timing when the user U1 actually visits the store S1 but also at the timing when the store U1 tries to visit the store S1, the information providing apparatus 10 OS1 information may be provided. For example, the information providing device 10 is estimated that the user U1 is heading to the store S1 using the history of the location information of the user U1 who provided the information of the store S1 and the beacon signal received by the terminal device 100. If it is estimated that the user U1 has entered the predetermined range from the store S1, information on the store OS1 may be provided.

  Moreover, the information provision apparatus 10 may change the timing which provides the information of other store OS1 according to the utilization condition of store S1. For example, when it is determined that the store S1 is full, the information providing apparatus 10 provides information on the store OS1 at a timing when the distance between the user U1 and the store S1 becomes shorter than the first threshold. On the other hand, when the store S1 is full and the number of waiting users WU exceeds a predetermined threshold, the information providing apparatus 10 has a second distance between the user U1 and the store S1 that is longer than the first threshold. The information on the store OS 1 may be provided at a timing that is shorter than the threshold.

  Note that the timing at which the store OS1 provides information depends on the distance between the user U1 and the store S1, the time required for the user U1 to move to the store S1, the current location of the user U1, the determination date and time, and the like. Any threshold value can be adopted. For example, the information providing apparatus 10 specifies the route from the current position of the user U1 to the store S1, and provides information on the store OS1 at a position that can be a branch point to the store OS1 among the specified route. May be.

  That is, the information providing apparatus 10 may appropriately control the timing for introducing the store OS1, the conditions for introducing, and the contents to be introduced from various information that can be acquired via the terminal device 100 or the store terminal ST. In addition, for example, when information on the store S1 (for example, a coupon) is issued to the user U1, the information providing apparatus 10 moves the user U1 to the store front of the store S1, at least, Information on the store OS1 may be provided. Further, the information providing apparatus 10 may provide the information on the store OS1 after moving the user U1 to the storefront of the store S1 only when the distance from the store S1 to the store OS1 is within a predetermined threshold. Good.

  Note that when the store OS1 is full, the information providing apparatus 10 may further introduce another store OS similar to the store OS1. That is, the information providing apparatus 10 may repeatedly execute the above-described process. Moreover, the information provision apparatus 10 may change the amount of reward according to the order in which each store was introduced, for example. For example, when the information providing apparatus 10 provides information about the store OS2 different from the store OS1 to the user who has moved from the store S1 to the store OS1, the information providing apparatus 10 sets a reward for the customer to the store OS1. It is not necessary.

[3-3. (Variation of coupon provision processing)
Next, various modifications in the above-described coupon providing process will be described.

[3-3-1. (Comparison status)
In the description of the coupon providing process described above, when the information on the store OS1 is provided to the user U1 who has visited the store S1, it is determined that the user U1 is in a usage state. However, the embodiment is not limited to this. For example, when the user U1 cannot use the store S1 when the user U1 visits the store S1 in which the coupon is provided to the user U1, the user U1 You may determine with it being in a comparison situation. That is, the comparison status determination unit 71 may determine that the user U1 is in the comparison status when the store S1 visited by the user U1 for the purpose of using the coupon cannot be used.

  Further, the information providing apparatus 10 specifies a store OS having the same type as the store S1 (that is, a store OS similar to the store S1) as another store OS competing with the store S1, and the user U1 specifies the store S1. It may be determined whether or not the shop OS is in a comparison state for comparing. Further, the information providing apparatus 10 identifies a store OS located within a predetermined range from the store S1 as another store OS competing with the store S1, and compares the store OS identified by the user U1 with the store S1. It may be determined whether or not it is in a state. For example, the information providing apparatus 10 is in the comparison state only when the store OS1 for which information is provided to the user U1 is similar to the store S1 or when the store S1 and the store OS1 are located within a predetermined range. May be determined. That is, the information providing apparatus 10 considers the stores S that are similar or located within a predetermined range as the competing stores S, and determines whether or not the comparison state is comparing the competing stores S. May be.

[3-3-2. About selection of special coupons)
The information providing apparatus 10 is a store compared to the store S1, and when there are a plurality of competing stores in the store S1, the information providing device 10 provides the user U1 with a special coupon issued by each competing store. To do. And the information provision apparatus 10 provides only the information of the store S corresponding to the selected special coupon while making only one special coupon which the user U1 selected among usable special coupons usable. May be. That is, the information providing apparatus 10 provides the user U1 with a special coupon for each store OS before providing the store OS information different from the store S1 visited by the user U1 in the providing process described above. Only information on the store OS corresponding to the special coupon selected by U1 may be provided to the user U1.

[3-3-3. About special coupon display)
In addition, when the user U1 selects the special coupon provided, that is, when the user U expresses the intention to use the special coupon, the information providing device 10 provides the user U with the special coupon. to continue. That is, when the information providing apparatus 10 selects the special coupon provided by the user U1, the user U1 can refer to the special coupon until the special coupon is used even if the comparison is not performed. Keep in state.

[3-3-4. About the contents of the special coupon)
Here, the information provision apparatus 10 may set the content of the special coupon based on arbitrary information other than the information on the coupon issued by the store S1 serving as the customer. For example, the information providing apparatus 10 may provide a special coupon having contents corresponding to the attribute of the user U1. Moreover, when providing the special coupon of store OS1, the information provision apparatus 10 estimates the usage mode of store OS1 by the user U1 based on the usage history of each store S by the user U1, and uses the estimated usage mode. You may provide the special coupon of the content according to.

  For example, the information providing apparatus 10 estimates a usage fee or a usage time when the user U1 uses the store OS1. Further, the information providing apparatus 10 estimates when the user U1 uses the store OS. As described above, such estimation can be realized based on the usage history of each store S by the user U1. For example, the information providing apparatus 10 estimates the usage mode of the store OS1 by the user U1 based on the usage history of the store S similar to the store OS1 among the history of the user U1 using the store OS. Also good.

  Then, the information providing apparatus 10 sets the content of the special coupon based on the estimated usage mode itself or a matching result between the estimated usage mode and the condition registered in advance by the store OS1. For example, when the estimated usage fee or the number of users exceeds a predetermined threshold, or when the usage time falls below a predetermined threshold, the information providing apparatus 10 has a special coupon with more favorable conditions (that is, for the user U1). A coupon with a large profit) may be set. That is, the information providing apparatus 10 may provide a special coupon with further favorable conditions according to the usage record of the store S (for example, actual unit price, staying time, etc.). In addition, the information providing device 10 determines the contents of the special coupon according to whether the estimated usage mode satisfies the conditions such as the usage fee threshold, the number of users threshold, and the usage time threshold set by the store OS 1. May be set.

  In addition, on rainy days etc., it is thought that the passengers are dull. Therefore, the information providing apparatus 10 may set a special coupon having contents corresponding to information related to the weather as the special coupon. For example, the information providing apparatus 10 may acquire weather information from a predetermined server device, and set the contents of the special coupon according to the weather, temperature, or the like indicated by the acquired weather information.

  Moreover, the information provision apparatus 10 may set the content of a special coupon automatically based on the setting of the other store S located around store OS1 which provides a special coupon. For example, when a majority of other stores S located around the store OS1 issue coupons with two discounts, the information providing apparatus 10 may similarly set special coupons with two discounts. Moreover, the information provision apparatus 10 weights the content of the coupon set by the other stores S located around the store OS1 according to the distance from the store OS1, and based on the result of the weight, You may set the contents of a coupon.

  Moreover, when the information provision apparatus 10 estimates the presence or absence of the tendency to move to the store S introduced by the provision process mentioned above from the action history of the user U1, and has a tendency to move to the introduced store S If estimated, a special coupon with favorable conditions may be provided. For example, the information providing apparatus 10 counts the number of times that the user U1 has visited the store introduced by the above-described providing process, and if the counted number exceeds a predetermined threshold value, a special coupon with better conditions is stored in the store S. You may provide with the information.

  Such special coupons can be set according to application conditions such as free provision of specified products, tax-excluded amount of money, number of people, date, time zone, discount rate, rainy days only, etc. This can be realized by changing the set numerical value. Also, what application condition is set in what state, how to change the value set for each application condition in what state, the upper limit of the value, etc. provide a special coupon It will be set in advance by the store S.

  In addition, when the store S side sets a special coupon, the information providing apparatus 10 provides a selection screen of settable conditions and numerical values (that is, a coupon pattern), and the content selected by the store S on the provided selection screen. Special coupons may be adopted. In such a selection screen, for example, the conditions and numerical values of coupons set by other stores competing with the store S are displayed, and the settings of the coupons provided when these coupons are compared are set. It may be easy.

[3-3-5. Variations in comparison status)
The information providing apparatus 10 may provide a special coupon in an arbitrary state as long as it is estimated that the user U1 is comparing a plurality of stores S. For example, in the store search on the web, the information providing apparatus 10 compares a plurality of stores as favorites, or selects a plurality of stores using check boxes such as “comparison collectively”. You may determine that you are in a situation. That is, the information providing apparatus 10 may determine that the user U1 is in an estimated state based on the action of the user U1 when the user U1 can estimate that the user U1 is comparing a plurality of stores.

[3-4. (Regarding modification of privilege provision processing)
Next, various modifications in the above-described privilege providing process will be described.

[3-4-1. (About benefits offered)
For example, in addition to the points, the information providing apparatus 10 may provide any privilege as long as it provides benefits to the user U2 such as various coupons. Moreover, the information provision apparatus 10 may provide the coupon and point which can be used only in the store which the user U2 used.

  Further, the information providing apparatus 10 may provide the user U2 with information on another store OS different from the store S1, and may provide coupons and points that can be used in the store OS as a privilege. For example, the information providing apparatus 10 notifies the user U2 of the use end date and time when the privilege is provided, and provides information on other store OSs that can be used from the use end date and time. Note that the information providing apparatus 10 may provide information on a store OS similar to the store S1 being used by the user U2. Further, the information providing apparatus 10 may accept an instant reservation of the store OS.

  Then, the information providing apparatus 10 agrees to leave the store at the use end date and time when the user U2 is notified, the instant reservation of the other store OS notified is performed, and the user U2 is notified. When the store is closed from the store S1 at the use end date and time, a coupon that can be used by the store OS may be provided.

  Moreover, the information provision apparatus 10 may provide the privilege of the content according to the length of the utilization period of the user U2. That is, the information providing apparatus 10 may provide the user with a predetermined privilege according to a period from the use start date and time to the use end date and time. For example, the information providing apparatus 10 may give more points as the usage time of the user U2 is shorter. Moreover, the information provision apparatus 10 may provide the reward according to the usage amount. For example, the information providing apparatus 10 may add the point of a value obtained by adding a predetermined ratio to the usage amount of the store S1 to the predetermined fixed point, and provide it to the user U2.

[3-4-2. (About the mode of providing benefits)
Here, the information provision apparatus 10 may provide a privilege to the user U2 in an arbitrary manner. For example, the information providing apparatus 10 specifies the usage period of the user U2 on the basis of information registered in the beacon log database 31 several days after the user U2 uses the store S1, and the specified usage period is predetermined. If the threshold value is below, a privilege may be given to the user U2.

  Further, the information providing apparatus 10 may provide a part of the privilege to the user U2 when a predetermined period has elapsed from the use start date and time. For example, when a privilege is given when the usage period is within two hours, the information providing apparatus 10 receives a part of the privilege (for example, a point) one hour after the user U2 starts using the store S1. Half). Moreover, the information provision apparatus 10 determines whether the utilization period was less than 2 hours, when the user U2 leaves store S1 after giving a part of privilege. And the information provision apparatus 10 may provide the remaining points, when a utilization period is less than 2 hours. In addition, the information providing apparatus 10 may cancel a part of the privilege provided to the user U2 when the usage period exceeds 2 hours despite the provision of a part of the privilege. Moreover, the information provision apparatus 10 may provide a privilege using the beacon for the date and time when the user U2 visited the store S1 and the date and time when the user U2 left the store.

  In addition, the information providing apparatus 10 receives information (for example, a coupon or the like) related to the store S1 in advance when the user U2 uses the store S1 in advance, and the usable period falls below a predetermined threshold. , You may give a privilege.

[3-4-3. About group use)
In addition, when the user U2 is a group using the store S1 at the same time, the information providing apparatus 10 acquires the use start date and time and the use end date and time of the group, and the period from the use start date to the use end date and time Accordingly, the privilege may be provided to the user U2 or may be provided to all users constituting the group. Moreover, the information provision apparatus 10 may provide the privilege according to the number of the groups including the user U2. For example, the information providing apparatus 10 may provide the user U2 with more benefits as the number of groups including the user U2 increases.

[3-4-4. About the period of use
Here, the information providing apparatus 10 may use any timing as the use start date and time as long as it is considered to be appropriate as the date and time when the user U2 starts using the store S1. In addition, the information providing apparatus 10 may use any timing as the use end date and time as long as it is considered appropriate as the date and time when the user U2 ends the use of the store S1.

  For example, the information providing apparatus 10 acquires the use start date and time and the use end date and time when the user U2 checks in the store S1. However, the embodiment is not limited to this. For example, when the information providing apparatus 10 continuously receives a reception notification indicating the beacon ID of the store S1 from the terminal device 100 used by the user U2, the reception notification indicating the beacon ID of the store S1 first. The date / time at which the password is received may be used as the use start date / time.

  In addition, the information providing apparatus 10 specifies the date and time when the user U2 visited the store S1 from the position history that is the position history acquired by the terminal apparatus 100 using, for example, GPS without using a beacon. The specified date and time may be used as the use start date and time. Further, the information providing apparatus 10 may specify the date and time when the user U2 left the store S1 from the position history, and may use the specified date and time as the use end date and time. In addition, for example, when the user U2 makes a transaction at the store S1, the information providing apparatus 10 causes a barcode indicating the date and time to be printed on a receipt, causes the terminal apparatus 100 to read the barcode, and the barcode is displayed. By transmitting the indicated date and time to the information providing apparatus 10, the date and time when the user U2 performed the transaction at the store S1 may be acquired. That is, the information providing apparatus 10 may acquire the date and time when the user U2 started using the store S1 and the date and time when the use was ended based on an arbitrary method and information.

  Here, it is considered that what timing is set as the use start date and time and the use end date and time varies depending on the products, services, and the like provided by the store S1. Therefore, the information providing apparatus 10 may acquire the date and time when a predetermined action according to the business condition of the store S1 was performed as the use start date and time and the use end date and time. For example, when the store S1 is a facility that provides food and drink, the information providing apparatus 10 may acquire the date and time when the predetermined food and drink are provided as the use start date and time. To give a more specific example, the information providing apparatus 10 is the date and time when all or a majority of the foods and beverages ordered by the user U2 were provided, among the foods and beverages ordered by the user U2 first. The date and time when provision of food and drinks of a predetermined level or more, such as the date and time when a predetermined beverage was provided, the date and time when all beverages and a majority of food were provided, etc. may be acquired as the use start date and time. Such use start date and time can be acquired, for example, by acquiring the date and time when the food and drink are provided from the store terminal ST or by operating the terminal device 100 of the user U2 by the store clerk of the store S1.

  Moreover, the information provision apparatus 10 may acquire the date and time when the user S2 performed the accounting associated with the use of the store S1 or the date and time when the user S2 left the store S1 as the use end date and time. For example, the information providing apparatus 10 may use the date and time when the notice of the end of the transaction from the store terminal ST is received as the use end date and time. For example, when electronic payment using the terminal apparatus 100 is executed, The timing when settlement is executed may be used as the end date of use. Moreover, the information provision apparatus 10 is good also considering the date and time when the terminal device 100 no longer received the beacon ID of the store S1 as the use end date and time.

  Moreover, in the example mentioned above, the information provision apparatus 10 provided the privilege to the user U2 when the usage period is below a predetermined threshold. However, the embodiment is not limited to this. For example, the average usage time in the store S1 is considered to change depending on the business condition of the store S1. In a more specific example, it is considered that the average usage time of the store S that provides fast food is shorter than that of a general restaurant. Therefore, the information providing apparatus 10 may provide a privilege to the user U2 when the period from the use start date / time to the use end date / time is equal to or less than the period according to the business condition of the store S1. For example, when the usage period of the user U2 is less than the average usage time of the store S1, the information providing apparatus 10 may provide a privilege to the user U2. In addition, such a threshold value of the use period may be automatically set from an average of use times when each user uses the store S1, or a period set in advance by the store S1 may be adopted.

  In addition, when the store S1 is crowded, it is considered that a request for the user S2 to leave the store as soon as possible arises on the store S1 side. On the other hand, when the store S1 is not crowded, if the user U2 is exited early, it is considered that bad effects such as deterioration of the impression of the store S1 and a decrease in the order opportunity may occur. Therefore, the information providing apparatus 10 may determine whether or not to provide a privilege to the user U2 based on whether or not the usage period exceeds a threshold corresponding to the usage state of the store S1. More specifically, the information providing apparatus 10 may provide a privilege to the user U2 according to a period from the use start date and time to the use end date and time and a period based on the use status of the store S1.

  For example, the information providing apparatus 10 specifies the availability of the store S1 as the usage status of the store S1. For example, the information providing apparatus 10 may estimate the number of users using the store S1 using the beacon described above, and determine the availability of the store S1 from the estimation result. Moreover, the information provision apparatus 10 may acquire the availability of the store S1 from the store terminal ST. And the information provision apparatus 10 extends the period based on the utilization condition of a facility, when a vacancy condition satisfy | fills predetermined conditions. For example, when the degree of congestion is below a predetermined threshold, the information providing apparatus 10 extends the period based on the facility usage status from 2 hours to 3 hours. For example, when the degree of congestion exceeds a predetermined threshold, the information providing apparatus 10 may shorten the period based on the facility usage status from 2 hours to 1 hour 30 minutes. And the information provision apparatus 10 may provide a predetermined | prescribed privilege to the said user, when a utilization period is shorter than the period based on the utilization condition of a facility.

  Moreover, the information provision apparatus 10 may implement | achieve the process mentioned above by correct | amending a utilization period according to a shop condition. For example, the information providing apparatus 10 causes the terminal device 100 of the user U2 to display a timer until the use end date and time when the privilege is provided. For example, when the store clerk of the store S1 performs a pause operation of the timer via the terminal device 100 or the store terminal ST when the store S1 is vacant, the information providing apparatus 10 temporarily sets the timer. To stop. In addition, when the store clerk performs a timer start operation when the store S1 is crowded or the like, the information providing apparatus 10 restarts the progress of the timer. And the information provision apparatus 10 may provide a privilege to the user U2 when the value of a timer does not exceed a predetermined threshold, when the user U2 leaves the store S1.

  Thus, the information provision apparatus 10 may change the conditions for providing a privilege according to the full space situation in the store S1. Moreover, the information provision apparatus 10 may show the changed conditions with respect to the user U2 each time the conditions for providing the privilege are changed. In addition, for example, the information providing apparatus 10 may not change the condition that is disadvantageous to the user U2.

  In addition, when the total usage amount of the user U2 is small, the store S1 may be requested to leave the store, but when the total usage amount is large, the store S1 may be requested to use the store S1 as it is. Therefore, the information providing apparatus 10 may provide a privilege to the user according to the period from the use start date and time to the use end date and the use fee of the store S1. For example, if the usage fee of the store S1 exceeds a predetermined threshold before the predetermined time elapses after the user U2 enters the store, the information providing apparatus 10 sets the usage period during which the privilege is provided. If it is extended to 3 hours and the usage fee of the store S1 falls below a predetermined threshold, the usage period during which the privilege is provided may be limited to 2 hours.

[3-5. (Application to stores)
Here, in the process mentioned above, the information provision apparatus 10 performed the determination process, provision process, coupon provision process, and privilege provision process which were mentioned above for every shop S. Here, the information providing apparatus 10 may execute the various processes described above for each store group including a plurality of stores. For example, the information providing device 10 is located within a predetermined range from a first store building where a plurality of stores related to restaurants are located, and a plurality of stores related to restaurants similar to the first store building. Each of the located second store buildings is regarded as a single store.

  Moreover, when the user U1 moves to the entrance of the first store building, the information providing apparatus 10 determines whether or not all stores in the first store building are full, and determines that the store is full. May provide the user U1 with information on the second store building and other stores located in the second store building. In addition, the information providing apparatus 10 introduces a store of a type similar to another store located in the second store building, which is a store (for example, a store having a coupon) used by the user U1. Also good.

  In addition, the information providing apparatus 10 may determine whether the first store building or the second store building is full, the degree of congestion, and the like. You may estimate the fullness of a store building or a 2nd store building. Moreover, the information provision apparatus 10 may issue a special coupon for every 1st store building or 2nd store building. Moreover, the information provision apparatus 10 may specify the use time for every 1st store building or 2nd store building, and may provide the privilege according to the specified use time. Moreover, the information provision apparatus 10 provides the coupon of the 2nd store contained in a 1st store building as a privilege, when the utilization period of the 1st store contained in a 1st store building satisfy | fills predetermined conditions. Also good.

[3-6. Others]
In addition, the said embodiment is only an illustration and this invention includes what is illustrated below and other embodiment other than that. For example, the functional configuration, data structure, processing order and contents shown in the flowchart in the present application are merely examples, and the presence / absence of each element, the order of arrangement and processing execution, and specific contents can be changed as appropriate. . For example, the determination process, the provision process, the coupon provision process, and the privilege provision process described above are implemented as an apparatus, a method, and a program in a cloud system in addition to the information provision apparatus 10 as exemplified in the above embodiment. You can also.

  In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, and conversely, the processes described as being performed manually. All or a part of the above can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  In addition, the above-described embodiments can be appropriately combined within a range in which processing contents do not contradict each other.

[4. effect〕
As described above, the information providing apparatus 10 acquires the use start date and time when the user starts using the facility and the use end date and time when the user finishes using the facility. And the information provision apparatus 10 provides a user with a predetermined privilege according to the period from the acquired use start date and time to the use end date and time. For example, the information providing apparatus 10 provides a predetermined privilege when the period is equal to or less than a predetermined threshold. In this way, the information providing apparatus 10 sets a reward according to the usage period, which is the period from the usage start date to the usage end date, so that the user is guided in a more appropriate manner, such as prompting the user to leave the store early. it can.

  Moreover, the information provision apparatus 10 specifies the use end date and time when a predetermined privilege is provided based on the acquired use start date and time. Then, the information providing apparatus 10 notifies the user of the specified use end date and time. In addition, when the user approves that the use of the facility is ended at the notified use end date and time and the use of the facility is ended by the use end date and time, the information providing apparatus 10 Provide users with additional benefits. For this reason, since the information provision apparatus 10 makes a user recognize a utilization period, a user can be induced | guided | derived in a more suitable aspect, such as prompting an early exit.

  Further, the information providing apparatus 10 acquires the use start date and time and the use end date and time of the group including the user, and provides a predetermined privilege to the user according to the period from the use start date and time to the use end date and time. For this reason, the information provision apparatus 10 can guide the user who is a group more appropriately.

  Moreover, the information provision apparatus 10 provides a user with a part of predetermined | prescribed privilege, when the predetermined | prescribed period passes from use start date and time. Then, when the period from the use start date and time to the use end date and time is equal to or less than a predetermined threshold, the information providing apparatus 10 provides the user with the remaining privileges among the predetermined privileges. For this reason, the information provision apparatus 10 can guide a user more strongly.

  Moreover, the information provision apparatus 10 acquires the date and time when the predetermined action according to the business condition of the facility was performed as the use start date and time and the use end date and time. For example, when the facility is a facility that provides food and drink, the information providing apparatus 10 acquires the date and time when the predetermined food and drink are provided as the use start date and time. Further, for example, the information providing apparatus 10 acquires, as the use end date and time, the date and time when the user performed accounting associated with the use of the facility, or the date and time when the user left the facility. For this reason, the information provision apparatus 10 can provide the reward according to the utilization period set appropriately.

  Moreover, the information provision apparatus 10 provides a predetermined privilege to a user, when the period from a use start date / time to a use end date / time is equal to or less than a period according to the business condition of the facility. Moreover, the information provision apparatus 10 provides a predetermined privilege to a user according to the period from the use start date and time to the use end date and the period based on the use status of the facility. In addition, the information providing apparatus 10 extends the period based on the facility usage status when the availability of the facility satisfies a predetermined condition as the usage status of the facility, and the period from the usage start date to the usage end date and time is extended. If the period is shorter than the period based on the facility usage status, a predetermined privilege is provided to the user. For this reason, the information provision apparatus 10 is a utilization period according to the business condition and utilization state of a facility, and enables the setting of a utilization period during which a privilege is provided.

  Moreover, the information provision apparatus 10 provides a predetermined privilege to a user according to the period from the acquired use start date and time to the use end date and time and the facility usage fee. Moreover, the information provision apparatus 10 provides the privilege regarding a facility as a predetermined privilege. In addition, the information providing apparatus 10 provides information on other facilities different from the facilities to the user, and also provides benefits related to other facilities as predetermined benefits. Thus, since the information provision apparatus 10 can provide various benefits according to the use mode to the facility, the information providing apparatus 10 can appropriately guide the user.

  In addition, the information providing apparatus 10 acquires, as the use start date and time, the date and time at which a notification indicating that a signal transmitted by a predetermined transmitting device installed in the facility has been received from the terminal device used by the user is received. For this reason, the information provision apparatus 10 can implement | achieve the coupon provision process which used the beacon, for example.

  Moreover, the information provision apparatus 10 provides a predetermined privilege to a user according to the period from use start date and time to use end date and time when the user satisfies a predetermined condition regarding the use of the facility. For this reason, the information provision apparatus 10 can provide a privilege to an appropriate user as a privilege providing destination, such as a user whose usage fee exceeds a predetermined threshold.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  Moreover, the above-mentioned “section (module, unit)” can be read as “means”, “circuit”, and the like. For example, the selection unit can be read as selection means or a selection circuit.

DESCRIPTION OF SYMBOLS 10 Information provision apparatus 20 Communication part 30 Storage part 31 Beacon log database 32 Store database 33 User database 34 Compensation database 40 Control part 41 Reception part 50 Fullness determination unit 51 Estimation part 52 Fullness determination part 53 Inquiry part 54 Correction part 60 Information provision Unit 61 Store status determination unit 62 Search unit 63 Store information provision unit 64 Reward setting unit 70 Comparison coupon provision unit 71 Comparison status determination unit 72 Coupon provision unit 80 Stay privilege provision unit 81 Acquisition unit 82 Identification unit 83 Notification unit 84 Benefit provision unit 100 terminal device ST store terminal

Claims (20)

An acquisition unit that acquires a use start date and time when the user starts using the facility and a use end date and time when the user ends the use of the facility;
A providing apparatus comprising: a providing unit that provides a predetermined privilege to the user according to a period from a use start date and time acquired by the acquisition unit to a use end date and time. The providing device according to claim 1, wherein the providing unit provides the predetermined privilege when the period is equal to or less than a predetermined threshold. Based on the use start date and time acquired by the acquisition unit, a specifying unit that specifies a use end date and time when the predetermined privilege is provided;
The providing apparatus according to claim 1, further comprising: a notification unit that notifies the user of the use end date and time specified by the specifying unit. When the user approves that the use of the facility is ended at the use end date and time notified by the notification unit, and the use of the facility is ended by the use end date and time, The providing apparatus according to claim 3, wherein the predetermined privilege and an additional privilege are provided to the user. The acquisition unit acquires a use start date and time and a use end date and time of the group including the user,
The said provision part provides a predetermined privilege to the said user according to the period from the said use start date and time to the said use end date and time. The Claim 1 characterized by the above-mentioned. Providing device. The provision unit provides a part of the predetermined privilege to the user when a predetermined period has elapsed from the use start date and time. The providing device according to the description. The providing unit provides the user with the remaining benefits among the predetermined privileges when a period from the use start date and time to the use end date and time is equal to or less than a predetermined threshold. Item 7. The providing device according to Item 6. The said acquisition part acquires the date and time when the predetermined | prescribed act according to the business condition of the said facility was performed as the said usage start date and time and the said usage end date and time. Any one of Claims 1-7 characterized by the above-mentioned. The providing device according to 1. The said acquisition part acquires the date and time when predetermined | prescribed food and drink were provided, when the said facility is a facility which provides food and drink, The provision apparatus of Claim 8 characterized by the above-mentioned. 9. The acquisition unit according to claim 8, wherein the acquisition unit acquires, as the use end date and time, the date and time when the user performed accounting associated with the use of the facility, or the date and time when the user exited the facility. 9. The providing device according to 9. The providing unit provides the user with the predetermined privilege when a period from the use start date and time to the use end date and time is equal to or less than a period according to a business condition of the facility. The providing device according to any one of Items 1 to 10. The said provision part provides the said predetermined privilege to the said user according to the period from the said usage start date and time to the said usage end date and the period based on the utilization condition of the said facility. The providing device according to any one of 1 to 11. When the availability of the facility satisfies a predetermined condition as the usage status of the facility, the providing unit extends a period based on the usage status of the facility, and a period from the use start date to the use end date However, if the period is shorter than the period based on the usage status of the facility, the predetermined privilege is provided to the user. The provision unit provides a predetermined privilege to the user according to a period from a use start date and time to a use end date and time acquired by the acquisition unit and a use fee of the facility. The providing device according to any one of 1 to 13. The providing device according to any one of claims 1 to 14, wherein the providing unit provides a privilege related to the facility as the predetermined privilege. The said provision part provides the privilege regarding the said other facility as the said predetermined privilege while providing the information of the other facility different from the said facility with respect to the said user. The providing device according to any one of the above. The acquisition unit acquires, as the use start date and time, a date and time when a notification indicating that a signal transmitted by a predetermined transmission device installed in the facility has been received from a terminal device used by the user is received. The providing device according to any one of claims 1 to 16. The providing unit provides a predetermined privilege to the user according to a period from the use start date and time to the use end date and time when the user satisfies a predetermined condition regarding use of the facility. The providing device according to any one of claims 1 to 17. A providing method executed by a providing device,
An acquisition step of acquiring a use start date and time when the user starts using the facility and a use end date and time when the user ends the use of the facility;
A providing method comprising: providing a predetermined privilege to the user according to a period from the use start date and time to the use end date and time acquired in the acquisition step. An acquisition procedure for acquiring the use start date and time when the user starts using the facility and the use end date and time when the user ends the use of the facility;
A providing program for causing a computer to execute a providing procedure for providing a predetermined privilege to the user according to a period from a use start date and time acquired through the acquisition procedure to a use end date and time.

Images