JP2019008358A - Information processing device, information processing method, and information processing program - Google Patents

Abstract

To realize highly appealing sales activity.SOLUTION: An information processing device includes a notification unit, an acquisition unit, and a providing unit. The notification unit included in the information processing device notifies a store of sale conditions. The acquisition unit of the information processing device obtains information of articles that satisfy the sale conditions, from the store. The providing unit included in the information processing device provides a sales service of the sale article selected from among the articles whose information has been obtained by the acquisition unit.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing apparatus, an information processing method, and an information processing program.

  Electronic commerce (EC) using a network is actively performed. In a site such as an EC site, sales activities (for example, sales campaigns such as year-end sales) for users in which a plurality of stores participate may be planned.

Japanese Patent Laying-Open No. 2015-130036

  However, the conventional sales activities are not necessarily attractive products that are exhibited by each store, and are not necessarily sales activities with high appeal to users.

  The present application has been made in view of the above, and an object thereof is to enable sales activities with high appeal.

  The information processing apparatus according to the present application includes a notification unit that notifies a store of a sale condition, an acquisition unit that acquires information on a product that satisfies the sale condition from the store, and a sale that is selected by the acquisition unit. A providing unit for providing a product sales service.

  According to one aspect of the embodiment, sales activities with high appeal can be realized.

FIG. 1 is a diagram illustrating an outline of the operation of the information processing server according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the information processing system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the information processing server according to the embodiment. FIG. 4 is a diagram illustrating an example of information stored in the store database. FIG. 5 is a diagram illustrating an example of information stored in the project database. FIG. 6 is a diagram illustrating an example of information stored in the entry database. FIG. 7 is a diagram illustrating an example of information stored in the product candidate database. FIG. 8 is a diagram illustrating an example of information stored in the sale product database. FIG. 9 is a diagram illustrating an example of information stored in the billing information database. FIG. 10 is a flowchart illustrating an example of the plan execution process. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that implements the functions of the information processing apparatus.

  Hereinafter, an information processing apparatus, an information processing method, and an information processing program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the information processing apparatus, the information processing method, and the information processing program according to the present application are not limited to the following embodiments. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Operation of information processing device]
First, the operation of the information processing apparatus will be described using the information processing server 40, which is an example of the information processing apparatus of the present embodiment, as an example.

FIG. 1 is a diagram illustrating an outline of the operation of the information processing server 40 according to the embodiment. The information processing server 40 is a shopping server that functions as, for example, a shopping site or an EC (Electric Commerce) site. The information processing server 40 of this embodiment is configured to provide an online mall function to a user or an online store (hereinafter simply referred to as a store). The information processing server 40 is connected to the terminal device 10, the operation side terminals 20 ₁ and 20 ₂ , the store terminals 30 ₁ and 30 ₂ , and the like via a network.

In the example of FIG. 1, only one terminal device 10 is shown, but a plurality of terminal devices 10 may be provided. Further, in the example of FIG. 1, two store terminals and two operation terminals are shown, but the operation terminal and store terminals are not limited to two. There may be one administration terminal and one store terminal, or more than two. In the following description, the management-side terminals 20 ₁ and 20 ₂ may be collectively referred to as the management-side terminal 20. Similarly, store terminals 30 ₁ , 30 _2, etc. may be collectively referred to as store terminal 30.

  The terminal device 10 is a user terminal such as a smart device (smart phone or tablet), a mobile phone, a personal computer, or the like. In the example of FIG. 1, the terminal device 10 is a smart device, but the terminal device 10 is not limited to a smart device. The terminal device 10 exchanges information with the information processing server 40 via the network. For example, the terminal device 10 acquires information on the online mall page from the information processing server 40. In addition, the terminal device 10 transmits information for the user to purchase a product from the store (for example, identification information of the purchased product, the number of products, a delivery destination, a desired delivery date and time, and settlement information) to the information processing server 40.

  The management-side terminal 20 is a communication terminal such as a personal computer (desktop PC or notebook PC), smart device, or mobile phone. In the example of FIG. 1, the operation side terminal 20 is a notebook PC, but the operation side terminal 20 is not limited to a notebook PC. The operation side terminal 20 is a terminal owned by the operator Y. The operator Y is an operator of a shopping site or EC site. The operator Y may be an individual or a corporation. In the example of FIG. 1, the operator Y is a corporation such as a company, and the operation side terminal 20 is a terminal device lent to each employee of the operator Y. The site managed by the operator Y includes an online mall. In online malls, sales activities (for example, sales campaigns) are performed regularly or irregularly. The operator Y notifies each store of the sale conditions and manages the sales activities performed at the online mall.

  In addition, the management-side terminal 20 exchanges information with the information processing server 40 via the network. For example, the management-side terminal 20 updates a web page that functions as an online mall. In addition, the management-side terminal 20 exchanges information with each store that opens in the online mall via a dedicated interface (for example, a dedicated page on which the store updates products). The management-side terminal 20 transmits information on sales campaigns, transmission of billing details, etc. to the store.

The store terminal 30 is a communication terminal such as a personal computer, a smart device, or a mobile phone. In the example of FIG. 1, the store terminal 30 is a desktop PC, but the store terminal 30 is not limited to the desktop PC. The store terminal 30 is a terminal device owned by each store. For example, the store terminal 30 ₁ is a terminal device stores M10's, store terminal 30 ₂ is a terminal device held by the store M20. The store terminal 30 exchanges information with the information processing server 40 via the network. For example, the store terminal 30 transmits information on products sold by the store in an online mall to the information processing server 40. In addition, the store terminal 30 receives information (for example, identification information of the purchased product, the number of products, a delivery destination, a desired delivery date and time, and settlement information) purchased from the information processing server 40 by the user.

  The information processing server 40 is a server host computer that provides various services to client terminals. As described above, the information processing server 40 provides the online mall function to the user or the store. An online mall is a site where multiple stores open. The online mall can be restated as an online shopping mall, a cyber mall, an online shopping mall, an electronic mall, and the like. In the following explanation, an online mall is sometimes simply referred to as a site. The information processing server 40 executes processing related to sales of merchandise in the store in sales activities managed by the operator Y. Hereinafter, the outline of the operation of the information processing server 40 will be described with reference to FIG.

  First, the information processing server 40 acquires information on sales activity plans (hereinafter referred to as sales promotion plans) from the management-side terminal 20 (step S1). The sales activity is, for example, a sales campaign performed by an operator at an online mall. For example, the sales activities are clearance sales, bargain sales, opening sales, closing sales, commemorative sales, Christmas sales, year-end sales, new-year sales, closing sales, and the like. The sale includes Black Friday. Further, the sales activity may be a “special feature” that collects and sells products according to a predetermined theme such as a special feature on Mother's Day, a special feature on Father's Day, a special feature on Children's Day, a special feature on Valentine's Day, and a special feature on White Day. Sales activities can be paraphrased as sales promotion activities. “Special feature” and “sale” are types of sales campaigns. It is also possible to regard “special features” as a kind of “sale”. Seasonal sales promotion activities (sales promotion) are also a type of sales activities. In the following explanation, sales activities are explained as sales campaigns conducted by the operator Y in an online mall. However, the “sales campaigns” that appear in the following explanations are “sale”, “special feature”, “promotion”. It can be replaced with words indicating sales activities. In the following description, products that are exhibited in sales activities are referred to as “sale products”.

  The information processing server 40, as sales promotion plan information, includes, for example, the period of the sales campaign, the cost required for the execution of the sales campaign by the operator, the type of product that becomes the sale product (may be a theme), and the sale product. Information such as a price range, a privilege (hereinafter simply referred to as “privilege”) given to a user who has purchased a sale product, and the like. The privilege may be a coupon or a point, or may be a discount on the purchase price of a sale product (hereinafter simply referred to as “product discount”). The product discount may be a discount specified by a discount rate such as 40% discount or 50% discount, or a discount specified by a discount amount such as 4000 yen discount or 5000 yen discount. When the privilege is a product discount, the sales promotion plan information may include product discount information requested by the operator Y from the store. Note that part or all of the resources used by the store for discounts on products (hereinafter referred to as “discounted resources”) may be provided from the operator Y to the store. In the following description, it is assumed that the discount of the product is included in the privilege of the sales campaign, and a part or all of the discount source is provided from the operator Y to the store.

The information processing server 40 notifies the store of the sale conditions (step S2). Notification of the sale conditions may be performed via a dedicated page prepared by the operator Y in each store.
The sale conditions are conditions that determine any of the types, prices, and benefits of the products provided through the operator Y. The sale condition may be a condition for the store to participate in the sales campaign. For example, the sale condition may be information that defines the type, price, and privilege of a product that the store uses as a sale product. The price of the product specified in the sale condition may be a normal price or a price in a sales campaign. In order to reduce the situation that the sale product is sold out, the sale condition may include information on the inventory of the sale product. In the present embodiment, the privilege information includes at least product discount information (for example, discount rate or discount amount). Further, the sale condition includes an item indicating that payment of money as a discount source of sale merchandise is performed from the operator Y to the store. Note that the sale conditions do not need to be determined before sales, and may be determined after the sales campaign ends by permitting the store to participate in the sales campaign.

  In addition, the information processing server 40 may be configured to be able to confirm the rules for participating in the sales campaign online. For example, the information processing server 40 may be configured such that a store clerk or the like can confirm the rules on a dedicated page prepared in each store. The information processing server 40 may be configured such that the store can enter a sales campaign online (for example, on a dedicated page). As an example, the information processing server 40 may be configured so as to be able to notify the store's intention to participate online, notification of information on a product to be a sale product, and the like. When trying to execute a manual entry (for example, a paper entry or a face-to-face entry), an individual contract with a store to be participated is required, which is complicated. However, such a complexity is reduced by configuring online entry.

  Further, the sale conditions may include conditions for stores that can participate in the sales campaign (hereinafter referred to as participation conditions). The participation condition may be, for example, a store that uses a paid service provided by the operator Y as a store that can participate in a sales campaign. The paid service may be, for example, a sales promotion service in which the operator Y promotes the sales of the product with a compensation paid from the store (hereinafter referred to as a sales promotion fee) as a consideration. The sales promotion service can also be called a product advertising service. The sales promotion cost is a cost that can be profitable for the operator Y. The operator Y may use the sales promotion fee for an arbitrary action for promoting the sale of the product, such as displaying an advertisement, selling, or providing a coupon in order to sell the product. Further, the service provider does not need to use the full amount of the sales promotion cost to perform the sales promotion, and may use only a part or not all. The sales promotion cost may be used as an exhibition cost in an online mall, for example. That is, the “sales promotion cost” in the present embodiment is a concept including not only the cost used for promoting the sale of merchandise but also the cost used for providing various services in the online mall.

  The sales promotion service may be a service provided by the operator Y at a predetermined site (for example, a site operated by the operator Y). For example, the sales promotion service may be a service for posting an advertisement for a product designated by the store in an advertisement space of a site (for example, a portal site) operated by the operator Y. Or, if the operator Y operates a site that displays search results, such as a search site, a shopping site, etc., when a word related to a product specified by the store is specified as a search query, It may be a service that publishes information on products specified by the store. The method of advertising the product is arbitrary. In addition, arbitrary words can be used for the service name of the sales promotion service. For example, the service name of the sales promotion service may be “product PR service”, “PR option”, or the like.

  Stores may be specified for products that use the sales promotion service. That is, the product for which the sales promotion fee is paid may be set (option setting) for each product by the store. For example, the sales promotion service may be configured so that the store itself can specify the use of the service for each product that is displayed on the site of the operator Y (for example, a shopping site operated by the operator Y). Good. Of course, the sales promotion service may be configured so that the store can target all products that are exhibited on the site of the operator Y. The usage fee for the sales promotion service (that is, the sales promotion fee) may be a certain percentage of the price of the product (for example, 2% of the sales price of the product) or a certain amount (for example, 1000 yen per product) ). When the usage fee is set to a certain rate (also called a rate or a sales promotion rate), the usage fee may be a rate specified by the operator Y, or the store may specify it for each product or for all products. It may be a rate. Even when the usage fee is a fixed amount, the usage fee may be an amount designated by the operator Y, or may be an amount designated by the store for each product or for all products. These designations may be set via a dedicated page prepared for each store. In addition, the information processing server 40 may determine the rank at the time of product search based on the sales promotion cost (the amount of money or the sales promotion ratio).

  The store determines whether to participate in the sales campaign by looking at the sales conditions transmitted from the information processing server 40. When the store participates in the sales campaign, the store transmits information on a product that satisfies the sale condition to the information processing server 40. The information transmitted by the store is, for example, identification information of a product scheduled to be a sale product (hereinafter referred to as an applied product), information on the number of applied product inventory, and the price of the applied product. The price of the application product may be a normal price or a price in a sales campaign (hereinafter referred to as a sale price). The transmission of the product information may be performed via a dedicated page prepared by the operator Y for each store. The information processing server 40 acquires information on products satisfying the sale condition from the store (step S3).

  Subsequently, in order to assist the operator Y in selecting the sale product, the information processing server 40 selects a sale product candidate from the application products for which information has been acquired in step S3. At this time, the information processing server 40 may select a candidate product to be a sale product based on the CVR (Conversion Rate) of the application product. For example, the selection unit 435 selects a product candidate to be a sale product based on the CVR of the product for which the acquisition unit 437 has acquired information. For example, the selection unit 435 may select a product with a high CVR as a product candidate to be a sale product. CVR refers to an index that leads to an action that leads to the profit of the seller who sells the product via the distribution content. For example, CVR indicates the ratio of the number of times of various conversions to the number of times distribution content is distributed. Here, conversion is the final result that can be obtained on the site. If the site is an EC site, a shopping site or an online mall, the conversion may be a purchase of a product or a click on a product displayed on a page on the online mall. In the present embodiment, the CVR is calculated based on past results in online malls (for example, the number of times a product is displayed on a page in a certain period in the past and the number of times a user actually clicks the product). It may be.

  Further, the information processing server 40 may select a candidate product to be a sale product based on the brand of the application product. For example, the information processing server 40 stores a list of brands created by the operator Y or the like. Then, the information processing server 40 may select a brand described in the list as a product candidate to be a sale product.

  Further, the information processing server 40 may select a candidate product to be a sale product based on a transition of the market price of the application product. At this time, the selection unit 435 may select a product with a stable market price (for example, a product with a fixed market price such as application software) as a sale product candidate. For example, the information processing server 40 stores information on past market prices of a plurality of products created by the operator Y or the like. Then, the information processing server 40 determines that a product whose market price decline in a predetermined period (for example, a certain period in the past) is within a predetermined range (for example, the rate of decline in market price in the past year is within 10%). Existing product) may be selected as a sale product candidate.

  Further, the information processing server 40 may select a product of interest whose number of transactions is rapidly increasing in the market and whose price has not fluctuated as a candidate for sale product. For example, the information processing server 40 sells products whose increase in transactions in the market is a predetermined threshold value or more and whose market price fluctuation within a predetermined period (for example, a certain past period) is within a predetermined range. You may select the candidate of the goods used as goods. The information processing server 40 is a product in which the increase rate of the current number of transactions with respect to the number of transactions three months ago is equal to or higher than a preset threshold (for example, 50%), and the market price has changed over the past three months. Products that fall within plus or minus 10% may be selected as candidates for sale products. Alternatively, the information processing server 40 is a product in which the increase in the current number of transactions with respect to the number of transactions three months ago is equal to or greater than a preset threshold (for example, 10,000), and the market price for the past three months A product whose fluctuation is within ± 10% may be selected as a candidate for a sale product.

  Note that the information processing server 40 may determine a store that can participate in a sales campaign prior to selecting a sale product candidate. Then, the information processing server 40 may select a sale product candidate from among the applied products in the store determined to be able to participate. At this time, the information processing server 40 may determine a store that uses a paid service provided by the operator Y as a store that can participate in the sales campaign. For example, the information processing server 40 may determine a store where the usage state of the paid sales promotion service provided by the operator Y on the site of the operator Y satisfies a predetermined standard as a store that can participate in the sales campaign. For example, the information processing server 40 may determine a store in which the total usage fee of the sales promotion service for a certain period in the past is a certain amount or more as a store that can participate in the sales campaign. Alternatively, the information processing server 40 may determine a store that uses the sales promotion service for all products provided on the site of the operator Y as a store that can participate in sales activities.

  If the candidate of the goods used as sale goods is selected, information processing server 40 will transmit the selected candidate to management side terminal 20 (Step S4). The operator Y looks at the candidate products to be sold, and determines a product that is allowed to be listed in the sales campaign. The operator Y transmits the determination information to the information processing server 40. The determination information may be a list of products (ie, sale products) that are permitted to be exhibited in the sales campaign. The information processing server 40 acquires decision information from the operation side terminal 20 (step S5).

  The information processing server 40 provides a sale service for sale products. For example, the information processing server 40 provides a sale service for sale products sold by the store at a site operated by the operator Y. The site operated by the operator Y is, for example, an online mall, and the information processing server 40 provides a sales service for sale products sold by a plurality of different stores on the site. A person who sells sale products is a store. The information processing server 40 processes sales of sale products by the store. For example, the information processing server 40 processes sales of sale products in a sales campaign managed by the operator Y. More specifically, the information processing server 40 generates a web page for a sales campaign (hereinafter referred to as “sale page”) based on the determination information acquired in step S5 (step S6). Information on sale products may be posted on the sale page. Further, the sale page may include a link to a store that sells sale products. When a planned period (hereinafter referred to as a sale period) arrives, the information processing server 40 transmits a sale page to the terminal device 10 in response to a request from the user (step S7).

  The user performs an operation for purchasing a sale item while looking at the sale page displayed on the terminal device 10. The information processing server 40 acquires information for purchasing a product from the terminal device 10 (step S8). And the information processing server 40 will process sale of sale goods by a store, if the information for goods purchase is acquired (Step S9). For example, the information processing server 40 transmits information such as the product designated by the user, the number of products, and the desired delivery destination to the store terminal 30. In addition, the information processing server 40 executes merchandise purchase price settlement processing (payment confirmation processing, notification processing to the store when payment is received, etc.).

  In addition, the information processing server 40 executes processing for charging various service usage charges to the store. The usage fee may be charged periodically or collectively after the sale period ends. Note that if the sale product is sold by the store during the sale period, the information processing server 40 executes a process for paying the store money to be a discount source of the sale product (step S10). At this time, the information processing server 40 may calculate the amount of discounted raw material to be paid to the store based on the sales performance of the sale products in the store. For example, the information processing server 40 may use an amount obtained by multiplying the number of sale items sold at the store by a predetermined amount as the amount of discounted funds to be paid to the store. Alternatively, the information processing server 40 may calculate the amount of the discount source paid to the store based on the difference between the normal price of the sale item and the sale price of the sale item. The normal price is a price during a period other than a special sale period such as a sale period (normal period).

  Note that the information processing server 40 may determine the normal price of the sale product based on the past sale price from the store of the sale item. For example, the information processing server 40 normally calculates an average value of the sales price of the corresponding product in the past predetermined period by the corresponding store (for example, a value obtained by dividing the sales of the corresponding product for the past three months by the number of sales for the past three months). It may be determined as a price. The information processing server 40 may add the service usage fee and the discount source when charging the service usage fee to the store. In addition, the information processing server 40 is based on the sales promotion cost and the amount of the discounted resource when the payment of the sales promotion cost to the operator Y is set to the product sold by the store (for example, option setting). You may calculate the amount paid to the store.

  Note that the information processing server 40 may pay discounted resources for each store using a clearing system. The clearing system calculates the “total amount of payment” and “total amount of receipt” generated in each store for each store, and settles the “subtraction amount” between the total amount of payment and the total amount of receipt for each store. It is a payment system. For example, the information processing server 40 determines, for each store that opens in an online mall, the total amount of payments generated during a predetermined period (for example, during one month) to the operator and / or another store, the operator and / or The total amount of receipts generated during a predetermined period (for example, during one month) with respect to another store is calculated. At this time, the “total payment amount” may include billing from the operator to the store (payment of sales promotion expenses). Further, the “total amount received” may include discount resources paid from the operator to the store. Then, the information processing server 40 calculates the deduction amount for each store, and determines whether the corresponding store is a “losing store” or a “winning strike”. When the store is a losing store, the information processing server 40 performs a process for charging the store for a deduction amount. When the store is a winning store, the information processing server 40 performs a process for paying the deduction amount to the store. Processing for billing or payment may be performed via a bank server.

  As described above, the information processing server 40 notifies the store of the sale conditions, and acquires information on the products that satisfy the sale conditions from the store. Then, the information processing server 40 processes sales on the site of the operator Y by a store of sale products selected from the products for which information has been acquired. Since the sales are performed based on the sale conditions under the control of the operator Y rather than the store, the information processing server 40 attracts highly appealing sales activities (that is, attracts many users). Sales campaign).

[2. Configuration example of information processing system]
The operation of the information processing apparatus has been described above by taking the information processing server 40 which is an example of the information processing apparatus of the present embodiment as an example. Hereinafter, the configuration of the information processing apparatus of the present embodiment will be described. In the following description, the configuration of the information processing apparatus will be described using the information processing system 1 including the information processing server 40 as an example. First, the configuration of the information processing system 1 according to the embodiment will be described with reference to FIG.

  FIG. 2 is a diagram illustrating a configuration example of the information processing system 1 according to the embodiment. As illustrated in FIG. 2, the information processing system 1 includes a terminal device 10, an operation side terminal 20, a store terminal 30, and an information processing server 40. The terminal device 10, the operation side terminal 20, the store terminal 30, and the information processing server 40 are connected via a network N. The network N is a communication network such as a LAN (Local Area Network), a WAN (Wide Area Network), a telephone network (a mobile phone network, a fixed telephone network, etc.), a regional IP (Internet Protocol) network, and the Internet. The network N may include a wired network or a wireless network. Note that the information processing system 1 illustrated in FIG. 2 may include a plurality of terminal devices 10, operation side terminals 20, store terminals 30, and information processing servers 40.

  The terminal device 10 is an information processing device used by a user who browses a page. For example, the terminal device 10 is a communication device such as a smart device, a mobile phone, or a personal computer. The terminal device 10 acquires page information from the information processing server 40 in accordance with a user operation.

  The management-side terminal 20 is an information processing device used by a site operator including an online mall. For example, the management-side terminal 20 is a terminal device such as a smart device, a mobile phone, or a personal computer. The management-side terminal 20 transmits various types of information related to site management to the information processing server 40 in accordance with an operation by an operator employee or the like.

  The store terminal 30 is an information processing device used by a store that provides products or services. For example, the store terminal 30 is a terminal device such as a smart device, a mobile phone, or a personal computer. The store terminal 30 transmits various types of information related to product sales to the information processing server 40 in accordance with operations by store employees or the like.

  The information processing server 40 is a server device that distributes page information to the terminal device 10. For example, the information processing server 40 is used for a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. It is a device that delivers a web page in which various related information is arranged in a tile shape to the terminal device 10. The information distributed by the information processing server 40 includes an online mall page.

[3. Configuration example of information processing server]
Next, the configuration of the information processing server 40 will be described in detail. The information processing server 40 is a server host computer (hereinafter simply referred to as a “server”) that processes requests from client terminals such as the terminal device 10, the management-side terminal 20, and the store terminal 30. The information processing server 40 may be a PC server, a mid-range server, or a mainframe server. Moreover, the information processing server 40 may be comprised by one server, and may be comprised by the some server which cooperates and performs a process. When the information processing server 40 includes a plurality of servers, the installation locations of these servers may be separated. Even if the installation locations are separated, these servers can be regarded as one content providing server as long as the processes are executed in cooperation.

  FIG. 3 is a diagram illustrating a configuration example of the information processing server 40 according to the embodiment. The information processing server 40 includes a communication unit 41, a storage unit 42, and a control unit 43. Note that the configuration shown in FIG. 3 is a functional configuration, and the hardware configuration may be different.

(Communication unit 41)
The communication unit 41 is a communication interface that communicates with an external device. The communication unit 41 may be a network interface or a device connection interface. For example, the communication unit 41 may be a LAN interface such as a NIC (Network Interface Card) or a USB interface configured by a USB (Universal Serial Bus) host controller, a USB port, or the like. The communication unit 41 may be a wired interface or a wireless interface. The communication unit 41 functions as a communication unit of the information processing server 40. The communication unit 41 communicates with the terminal device 10, the operation side terminal 20, and the store terminal 30 according to the control of the control unit 43.

(Storage unit 42)
The storage unit 42 is a storage device capable of reading and writing data, such as a DRAM (Dynamic Random Access Memory), an SRAM (Static Random Access Memory), a flash memory, and a hard disk. The storage unit 42 functions as a storage unit of the information processing server 40. The storage unit 42 stores a store database 421, a plan database 422, an entry database 423, a product candidate database 424, a sale product database 425, and a charging information database 426.

  The store database 421 is a database that stores information on products that the store has exhibited in the online mall. FIG. 4 is a diagram illustrating an example of information stored in the store database 421. In the example illustrated in FIG. 4, the store database 421 includes items such as a store ID, a product ID, a stock quantity, a price, a double price, and a PR option.

  “Store ID” indicates identification information for identifying a store that opens in an online mall. The identification information is a unique code assigned to each store by the operator Y.

“Product ID” is an identification code of a product provided by the store at the online mall. The identification code may be a standardized code such as JAN (Japanese Article Number) code, EAN (European Article Number) code, UPC (Universal Product Code), ITF (Interleaved Two of Five) code, etc. It may be a code uniquely defined by the person Y.

  “Stock quantity” is the stock quantity of the product indicated by the product ID of the store specified by the store ID. In “stock quantity”, an item value such as “11” is stored.

  “Price” is the price of the product indicated by the product ID. For example, the price is the current selling price when the store sells the corresponding product in the online mall. In “Price”, an item value such as “2600” is stored. The unit may be a yen or a dollar.

  “Dual price” is information indicating whether or not a product is allowed to have a double price when the store specified by the store ID sells the product indicated by the product ID. For example, when the store has a sales record for a certain period at a certain price, a double price is allowed. When the double price is allowed, the item value is “Yes”, for example. When the double price is not allowed, the item value is “No”, for example.

  “PR option” is information indicating whether or not the store specified by the store ID uses the PR option as a sales promotion service. When the store uses the PR option, the item value is “Yes”, for example. When the store does not use the PR option, the item value is “No”, for example.

  The plan database 422 is a database that stores information on sales campaigns planned by the operator Y. FIG. 5 is a diagram illustrating an example of information stored in the plan database 422. In the example shown in FIG. 5, the plan database 422 has items such as a plan ID, a period, resources, and sale conditions.

  “Plan ID” indicates identification information for identifying the sales promotion plan planned by the operator Y. The identification information is uniquely assigned every time a project is drafted.

  “Period” indicates a period during which the planned sales plan (sales campaign) is executed (that is, a sale period). In “period”, an item value such as “2017/10/1 to 10/14” is stored.

  The “resource” is a specific content of the discount resource for the sale product paid from the operator Y to the store. The item value “50%” is stored in “resource”. In this case, when the sale item is sold by the store, 50% of the normal price of the sale item is paid from the operator Y to the store.

  “Sale condition” indicates a condition for the store to participate in the sales campaign. Sale conditions are composed of items such as price, discount, and inventory. “Price” is a price condition of a product that the store can make a sale product. The price indicated as the price condition may be a normal price or a price in a sales campaign (sale price). In the example of FIG. 5, information such as “10000” is stored as an item value in the price. In this case, the product satisfying the sale condition is, for example, a product with a normal price of 10,000 yen or more.

  “Discount” is a discount condition for a product that can be sold by the store. The discount indicated as the discount condition may be a discount rate or a discount amount. In the example of FIG. 5, information such as “50%” is stored as an item value in the discount. In this case, the product satisfying the sale condition is, for example, a product that can be sold at a discount rate of “50%” from the normal price.

  “Inventory” is a condition of the number of products that can be sold by the store. In the example of FIG. 5, information such as “10” is stored as an item value in the stock. In this case, the product that satisfies the sale condition is, for example, a product with an inventory quantity of 10 or more.

  Although not shown in FIG. 5, the sale conditions may include an item indicating that payment from the operator Y to the store as money for discounting the sale product is performed. For example, information indicating that 50% of the normal price of a product per sale is paid as a discount resource may be included as an item in the sale conditions.

  The entry database 423 is a database that stores information on the applied products for which the store has applied. FIG. 6 is a diagram illustrating an example of information stored in the entry database 423. In the example illustrated in FIG. 6, the entry database 423 includes items such as a store ID, a product ID, a stock quantity, and a price. The store ID, product ID, inventory quantity, and price are the same as the store ID, product ID, inventory quantity, and price in the store database 421.

  The product candidate database 424 is a database that stores information on sale product candidates selected by the information processing server 40. FIG. 7 is a diagram illustrating an example of information stored in the product candidate database 424. In the example illustrated in FIG. 7, the product candidate database 424 includes items such as a store ID, a product ID, a stock quantity, and a price. The store ID, product ID, inventory quantity, and price are the same as the store ID, product ID, inventory quantity, and price in the store database 421.

  The sale product database 425 is a database that stores information on sale products on which sales campaigns are listed. FIG. 8 is a diagram illustrating an example of information stored in the sale product database 425. In the example shown in FIG. 8, the sale product database 425 has items such as a store ID, a product ID, the number of stocks, and a price. The store ID, product ID, inventory quantity, and price are the same as the store ID, product ID, inventory quantity, and price in the store database 421.

  The charging information database 426 is a database that stores information such as service usage fees charged by the operator Y to the store. FIG. 9 is a diagram illustrating an example of information stored in the billing information database 426. In the example shown in FIG. 9, the billing information database 426 has items such as a store ID, a basic fee, a PR option usage fee, a discount resource, and a total. The store ID is the same as the store ID of the store database 421.

  The “basic fee” is a basic fee for a predetermined period (for example, one month) paid to the operator Y when the store specified by the store ID opens in the online mall. In the example of FIG. 9, information such as “10000” is stored as the item value in the basic fee. In this case, the basic fee is, for example, 10,000 yen.

  The “PR option use fee” is a fee for a predetermined period (for example, one month) paid to the operator Y when the store specified by the store ID uses the PR option as the sales promotion service. In other words, the PR option usage fee is a sales promotion fee paid from the store to the operator Y. In the example of FIG. 9, information such as “2600” is stored as an item value in the PR option usage fee. In this case, the usage fee is 2600 yen, for example.

  The “discount source” is the amount of discount source paid from the operator Y to the store. In the example of FIG. 9, information such as “0” and “−253000” is stored in the discount resource as item values. When the item value is “0”, money corresponding to the discount source is not paid to the corresponding store (store M10 in the example of FIG. 9). When the item value is “−253000”, 253,000 yen is paid from the operator Y to the corresponding store (store M20 in the example of FIG. 9) as a discount source.

  “Total” is the total amount charged from the operator Y to the store. The total is, for example, the sum of various service usage charges (including basic charges) and discounted resources. The total may be the total of usage fees for a predetermined period (for example, one month). In the example of FIG. 9, information such as “80000” and “−90000” is stored as item values in the total. When the item value is “80000”, the corresponding store (store M10 in the example of FIG. 9) is charged 80000 from the operator Y as a usage fee for a predetermined period. When the item value is “−90000”, 90000 yen is paid from the operator Y to the corresponding store (store M20 in the example of FIG. 9). When the item value is negative (that is, when the operator Y has to pay to the store), the amount described in the total may be a carry-over amount to the next month.

(Control unit 43)
Returning to FIG. 3, the control unit 43 is a controller and is stored in a storage device inside the information processing server 40 by a processor such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). Various programs are implemented by executing the RAM or the like as a work area. The control unit 43 is a controller, and may be realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  As shown in FIG. 3, the control unit 43 includes a setting reception unit 431, a plan reception unit 432, a notification unit 433, a determination unit 434, a selection unit 435, a provision unit 436, and an acquisition unit 437. Prepare. The blocks (setting reception unit 431 to acquisition unit 437) constituting the control unit 43 are functional blocks that indicate the functions of the control unit 43, respectively. These functional blocks may be software blocks or hardware blocks. For example, each functional block described above may be one software module realized by software (including a microprogram), or may be one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The method of configuring the functional block is arbitrary. In addition, the control part 43 may be comprised by the functional unit different from the above-mentioned functional block.

  The setting accepting unit 431 accepts settings related to sales of products from the store terminal 30. For example, the setting reception unit 431 receives settings related to sales of products on a site operated by the operator Y from the store terminal 30 (for example, information on products sold in an online mall). In addition, the setting reception unit 431 receives information on whether to use a service (for example, a sales promotion service) provided by the operator Y on the site from the store terminal 30. When the setting reception unit 431 receives information from the store terminal 30, the setting reception unit 431 registers the received information in the store database 421.

  The plan receiving unit 432 receives sales promotion plan information from the management-side terminal 20. When the plan receiving unit 432 receives information from the management-side terminal 20, the plan receiving unit 432 registers the received information in the plan database 422.

  The notification unit 433 notifies the store of the sale conditions. For example, the notification unit 433 generates information to be presented to the store based on the sale conditions registered in the plan database 422, and transmits the sale conditions to the store via a dedicated page. The acquisition unit 437 acquires information on products satisfying the sale condition from the store. Note that the sale conditions may include contents indicating that payment of money as a discount source of sale products from the operator Y to the store is made. In this case, the notification unit 433 notifies the sale condition including the fact that the fund for the sale product discount is provided from the operator Y to the store.

  The determination unit 434 determines a store that can participate in the sales activity. For example, the determination unit 434 determines a store that uses a predetermined paid service provided by the operator Y as a store that can participate in sales activities. A store that is a service provided by the operator Y and uses a sales promotion service for a product for which a sales promotion fee is set to be paid from the store to the operator Y may be determined as a store that can participate in the sales activity. The determination unit 434 may determine a store in which the sales promotion service usage state satisfies a predetermined standard as a store that can participate in the sales activity. At this time, the discriminating unit 434 discriminates stores that set payment of sales promotion expenses for all products provided at a predetermined site as stores that can participate in sales activities. The predetermined site may be a site operated by the operator Y.

  The selection unit 435 selects a sale product candidate from the products for which the acquisition unit 437 has acquired information. Further, the selection unit 435 may select a product candidate to be a sale product based on the brand of the product for which the acquisition unit 437 has acquired information. In addition, the selection unit 435 may select a product candidate to be a sale product based on the market price transition of the product for which the acquisition unit 437 has acquired information. For example, the selection unit 435 selects a product for which a drop in the market price for a predetermined period is within a predetermined range as a candidate for a sale product. The selection unit 435 may select a product whose market increase in the market is equal to or greater than a predetermined threshold value and whose market price fluctuation within a predetermined period is within a predetermined range as a candidate for the sale product.

  The providing unit 436 provides a sales service for sale products selected from the products for which the acquisition unit 437 has acquired information. For example, the providing unit 436 provides a sale service for sale products sold by the store at a site operated by the operator Y who notifies the sale conditions. The providing unit 436 may provide a sales service for sale products sold by a plurality of different stores on the site. The providing unit 436 may be configured to process sales of sale products based on sales activities operated by the operator Y of a predetermined site.

  Note that the sale conditions may include contents indicating that payment of money as a discount source of sale products from the operator Y to the store is made. Then, when the sale product is sold by the store, the providing unit 436 may execute a process for paying the store money to be a discount source. At this time, the providing unit 436 may calculate the amount of discounted raw material to be paid to the store based on the sales performance of the sale products in the store. The providing unit 436 may calculate the amount of the discount source paid to the store based on the difference between the normal price of the product that has become the sale product and the price in the sale activity of the sale product. At this time, the providing unit 436 may determine the normal price of the sale product based on the past sale price from the store of the sale item. Further, the providing unit 436 may perform a process of paying the funds to the store using a settlement system that settles for each store the total amount of payment generated in the store and the total amount of receipt generated in the store. In addition, in the case where payment of the sales promotion cost to the operator Y is set for the product sold by the store, the providing unit 436 calculates the amount to be paid to the store based on the sales promotion cost and the amount of the funds. May be.

[4. Processing flow of information processing server]
Next, the procedure of processing executed by the information processing server 40 will be described with reference to FIG. FIG. 10 is a flowchart illustrating an example of the plan execution process. The information processing server 40 starts the planning execution process when the power is turned on.

  First, the information processing server 40 determines whether or not a sale condition has been acquired from the operation side terminal 20 (step S11). For example, the information processing server 40 determines whether or not a sales promotion plan including sale conditions is received from the management-side terminal 20. The information processing server 40 may determine that the sale condition has been acquired when a new sales promotion plan including the sale condition is registered in the plan database 422. If the sale condition has not been acquired (step S11: No), the information processing server 40 executes step S11 again.

  When the sale condition is acquired (step S11: Yes), the information processing server 40 notifies the sale condition to the store (step S12). Then, the information processing server 40 acquires information (application information) on the product that satisfies the sale condition from the store terminal 30 and registers it in the entry database 423 as needed. The server that registers the application information in the entry database 423 may be a server different from the information processing server 40. Further, the storage device storing the application information may be a storage device different from the storage device provided in the information processing server 40. Then, the information processing server 40 determines whether or not the product application period has ended (step S13). If the application period has not ended (step S13: No), the information processing server 40 executes step S13 again.

  When the application period has ended (step S13: Yes), the information processing server 40 acquires application information from the entry database 423. Note that if the application information is registered in a storage device different from the storage device included in the information processing server 40, the information processing server 40 acquires the application information from the storage device. Then, the information processing server 40 selects a sale product candidate from the products (application products) for which information is acquired from the store (step S14). Then, the information processing server 40 transmits the sale product candidate information to the management side terminal 20.

  Subsequently, the information processing server 40 determines whether or not the sale product determination information has been acquired from the management-side terminal 20 (step S15). When the determination information has not been acquired (step S15: No), the information processing server 40 executes step S15 again. If the decision information has been acquired (step S15: Yes), the information processing server 40 generates a sale page based on the decision information (step S16).

  Then, the information processing server 40 determines whether the sale period determined in the sales promotion plan has come (step S17). When the sale period has not arrived (step S17: No), the information processing server 40 executes step S17 again.

  When the sale period has arrived (step S17: Yes), the information processing server 40 transmits information on the sale page to the terminal device 10 in response to a request from the terminal device 10, and the sale in response to an instruction from the user. A product sales process is executed (step S18).

  Subsequently, the information processing server 40 determines whether the sale period has ended (step S19). If the sale period has not ended (step S19: No), the information processing server 40 executes steps S18 and S19 again.

  When the sale period has arrived (step S19: Yes), the information processing server 40 executes a process for settlement of various charges generated between the operator Y and the store (step S20). For example, the information processing server 40 executes a process of paying discounted resources paid from the operator Y to the store. The settlement process may be performed via a bank server.

  When the settlement is completed, the information processing server 40 ends the plan execution process.

[5. (Modification)
The above-described embodiment shows an example, and various changes and applications are possible.

  For example, in the above-described embodiment, the sales promotion service such as the PR option is exemplified as the paid service provided by the operator Y. However, the paid service provided by the operator Y is not limited to the sales promotion service. The paid service provided by the operator Y may be a mail service, a homepage management service, or the like. The information processing server 40 may determine a store that uses these services as a store that can participate in sales activities.

  Further, the product (sale product) targeted by the sales activity (sales campaign) by the information processing server 40 is not limited to tangible objects such as clothes and electrical products. The sale product may be information such as music data, book data (for example, subscription data for magazines, comics, newspapers, etc.), software (for example, download data for application software, etc.), and the like. The sale item may be a right (for example, a right to board a predetermined flight of a predetermined airline, a right to receive a service related to domestic travel for two days and nights, a right to receive other services). Information and rights are a type of product if they can be sold via the Internet.

  The control device that controls the information processing server 40 of the present embodiment may be realized by a dedicated computer system or may be realized by a normal computer system. For example, a program for executing the above-described operation is stored and distributed in a computer-readable recording medium such as an optical disk, a semiconductor memory, a magnetic tape, or a flexible disk, the program is installed in the computer, and the above-described processing is performed. You may comprise a control apparatus by performing. The control device may be a device external to the information processing server 40 (for example, a personal computer) or an internal device (for example, the control unit 43). Further, the program may be stored in a disk device provided in a server device on a network such as the Internet so that it can be downloaded to a computer. Further, the above-described functions may be realized by cooperation between an OS (Operating System) and application software. In this case, a part other than the OS may be stored and distributed in a medium, or a part other than the OS may be stored in a server device and downloaded to a computer.

  In addition, among the processes described in the above embodiments, all or a part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed All or a part of the above can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  Moreover, each embodiment mentioned above can be combined suitably in the range which does not contradict a process content.

[6. Hardware configuration)
The information processing server 40 according to the embodiment and the modification may be realized by a computer 1000 having a configuration as illustrated in FIG. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the information processing server 40. The computer 1000 includes a CPU (Central Processing Unit) 1100, a RAM 1200, a ROM 1300, an HDD (Hard Disk Drive) 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F). ) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the network N and sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the network N.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via an input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the information processing server 40 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 43 by executing a program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the network N.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications based on the knowledge of those skilled in the art, including the aspects described in the disclosure line of the invention. It is possible to implement the present invention in other forms with improvements.

[7. effect〕
According to the present embodiment, the information processing server 40 notifies the store of the sale condition, and acquires information on the product that satisfies the sale condition from the store. Then, the information processing server 40 provides a sales service for sale products selected from the products for which information has been acquired. For example, the information processing server 40 processes sales of sale products based on sales activities operated by the operator Y. Since the sales are not performed by the store, but are performed based on the sale conditions under the control of the operator Y, the information processing server 40 can realize appealing sales activities.

  The information processing server 40 notifies the sale condition including the content that the operator Y notifying the sale condition is provided with the funds for discounting the sale item to the store. Then, when the sale product is sold by the store, the information processing server 40 executes a process for paying the store an amount of money as a discount source. Since discount resources are paid from the operator, sales activities can be made more like the operator wants. As a result, the information processing server 40 can realize appealing sales activities.

  In addition, the information processing server 40 calculates the amount of discounted resources to be paid to the store based on the sales performance of the sale products in the store. For example, the information processing server 40 calculates the amount of the discount source paid to the store based on the difference between the normal price of the sale item and the sale price of the sale item. The information processing server 40 determines the normal price of the sale product based on the past sale price by the store of the sale item. The amount of discounted resources paid to the store can be made high in the store's satisfaction. As a result, the information processing server 40 can make many stores participate in sales activities. Since many attractive stores participate in sales activities, the information processing server 40 can realize appealing sales activities.

  In addition, the information processing server 40 executes a process for paying the source of discount to the store using a settlement system that settles for each store the total amount of payment generated in the store and the total amount of receipt generated in the store. . Payment of discounted resources to the store becomes easy.

  In addition, when the information processing server 40 is set to pay the sales promotion cost to the operator for the product sold by the store, the information processing server 40 calculates the amount to be paid to the store based on the sales promotion cost and the amount of the discount source. calculate. By offsetting the receipt of the sales promotion expenses and the payment of the discounted resources, the amount of money exchanged between the operator Y and the store can be reduced. As a result, settlement between the operator Y and the store becomes easy.

  Further, the information processing server 40 provides a sale service for sale products sold by the store at a site operated by the operator Y who notifies the sale conditions. For example, the information processing server 40 provides a sale service for sale products sold by a plurality of different stores on the site of the operator Y. The information processing server 40 can make the site of the operator Y appealing.

  Further, the information processing server 40 determines a store that can participate in the sales activity. For example, the information processing server 40 determines a store that uses a predetermined paid service provided by the operator Y as a store that can participate in sales activities. For example, the information processing server 40 determines a store where the usage state of the paid product advertisement service provided by the operator Y on the site of the operator Y satisfies a predetermined standard as a store that can participate in the sales activity. Alternatively, the information processing server 40 determines a store that uses the product advertisement service for all products provided by the store on the site of the operator Y as a store that can participate in sales activities. In addition to acquiring new users, it is possible to expand the coverage of paid services for stores provided by the operator through sales activities. Further, by making the use of the paid service a condition for participation in the sales activity, the operator Y can collect a part or all of the discounted resources.

  The sales activity is a sales campaign performed by the operator Y at the online mall. Sales campaigns can increase the number of users who use online malls.

  Further, the information processing server 40 selects a sale product candidate from the products for which the acquisition unit 437 has acquired information. For example, the information processing server 40 selects a product candidate to be a sale product based on the CVR (Conversion Rate) of the product for which the acquisition unit has acquired information. Since a product with a high CVR is likely to be an attractive product for many users, the information processing server 40 can realize appealing sales activities.

  Further, the information processing server 40 selects a product candidate to be a sale product based on the brand of the product for which the acquisition unit 437 has acquired information. The information processing server 40 can realize sales activities with high appealing power by making a product of a brand that attracts users a sale product.

  In addition, the information processing server 40 selects a product candidate to be a sale product based on the market price transition of the product for which the acquisition unit 437 has acquired information. For example, the information processing server 40 selects a product for which a drop in the market price within a predetermined period is within a predetermined range as a candidate for a sale product. Price reduction sales of products (for example, software such as OS) that are difficult to reduce the price of the products are highly user-friendly. The information processing server 40 can realize appealing sales activities by making a product whose price of the product is unlikely to be a sale product.

  In addition, the information processing server 40 selects a product for which the increase in transactions in the market is greater than or equal to a predetermined threshold value and the market price fluctuation for a predetermined period is within a predetermined range as a candidate for the sale product. Reduced price sales of products that are rapidly growing in the market and whose prices do not fluctuate (for example, products that have not been reduced in price by new products) are highly valued by users. By using such a product as a sale product, the information processing server 40 can realize appealing sales activities.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the providing unit can be read as processing means or a processing circuit.

DESCRIPTION OF SYMBOLS 1 ... Information processing system 10 ... Terminal device 20, 20 ₁ , 20 ₂ ... Operation side terminal 30, 30 ₁ , 30 ₂ ... Store terminal 40 ... Information processing server 41 ... Communication part 42 ... Storage part 421 ... Store database 422 ... Planning Database 423 ... Entry database 424 ... Product candidate database 425 ... Sale product database 426 ... Billing information database 43 ... Control unit 431 ... Setting reception unit 432 ... Planning reception unit 433 ... Notification unit 434 ... Discrimination unit 435 ... Selection unit 436 ... Provision unit 437 ... Acquisition unit Y ... Operator M10, M20 ... Store

Claims (22)

A notification section for notifying the store of the sale conditions;
An acquisition unit for acquiring information on products satisfying the sale condition from the store;
A providing unit that provides a sales service of a sale product selected from the products for which the acquisition unit has acquired information;
An information processing apparatus comprising: The notifying unit notifies the sale condition including the fact that a resource for discounting the sale product is provided from the operator notifying the sale condition to the store.
The providing unit executes a process for paying the resources to the store when the sale product is sold by the store.
The information processing apparatus according to claim 1. The providing unit calculates the amount of the funds to be paid to the store based on the sales performance of the sale product in the store;
The information processing apparatus according to claim 2. The providing unit calculates the amount of the funds to be paid to the store based on the difference between the normal price of the product that has become the sale product and the price of the sale product.
The information processing apparatus according to claim 2, wherein the information processing apparatus is an information processing apparatus. The providing unit determines the normal price of the sale product based on a past sale price by the store of the sale item.
The information processing apparatus according to claim 4. The providing unit performs a process of paying the funds to the store using a payment system that settles for each store the total amount of payment generated in the store and the total amount of receipt generated in the store.
The information processing apparatus according to claim 2, wherein the information processing apparatus is an information processing apparatus. In the case where payment of the sales promotion cost to the operator is set for the product sold by the store, the providing unit calculates the amount to be paid to the store based on the sales promotion cost and the amount of the funds. calculate,
The information processing apparatus according to any one of claims 2 to 6. The providing unit provides a sale service of the sale product sold by the store on a site operated by an operator who notifies the sale condition;
The information processing apparatus according to any one of claims 1 to 7. The providing unit provides a sales service of the sale product sold by the different stores on the site;
The information processing apparatus according to claim 8. A discriminator for discriminating stores that can participate in sales activities operated by the operator on the site;
The information processing apparatus according to claim 8, wherein the information processing apparatus is an information processing apparatus. The determination unit is a service that is provided by the operator and that uses a product promotion service for which a promotion fee is set to be paid from the store to the operator as a store that can participate in the sales activity. To determine,
The information processing apparatus according to claim 10. The determination unit determines a store that satisfies a predetermined standard in a usage state of the sales promotion service as a store that can participate in the sales activity.
The information processing apparatus according to claim 11. The determination unit determines a store that sets payment of the promotion cost for all products provided on the site as a store that can participate in the sales activity,
The information processing apparatus according to claim 12. The sales activity is a sales campaign performed by the operator in an online mall.
The information processing apparatus according to claim 10, wherein the information processing apparatus is an information processing apparatus. A selection unit that selects a candidate for the sale product from the products for which the acquisition unit has acquired information;
The information processing apparatus according to claim 1, wherein the information processing apparatus is an information processing apparatus. The selection unit selects a product candidate to be the sale product based on a CVR (Conversion Rate) of the product for which the acquisition unit has acquired information;
The information processing apparatus according to claim 15. The selection unit selects a product candidate to be the sale product based on a brand of the product for which the acquisition unit has acquired information.
The information processing apparatus according to claim 15 or 16, characterized in that: The selection unit selects a product candidate to be the sale product based on a transition of a market price of the product for which the acquisition unit has acquired information.
The information processing apparatus according to any one of claims 15 to 17. The selection unit selects, as a candidate for a sale product, a product in which a decline in market price for a predetermined period is within a predetermined range.
The information processing apparatus according to claim 18. The selection unit selects a product for which an increase in transactions in the market is a predetermined threshold value or more and a change in the market price for a predetermined period is within a predetermined range as a candidate for the sale product.
The information processing apparatus according to claim 18, wherein the information processing apparatus is an information processing apparatus. An information processing method executed by an information processing apparatus,
A notification process for notifying the store of the sale conditions;
An acquisition step of acquiring information on products satisfying the sale condition from the store;
A providing step of providing a sales service of a sale product selected from the products for which information has been acquired in the acquisition step;
An information processing method comprising: A notification procedure to notify the store of the sale conditions;
An acquisition procedure for acquiring information on products satisfying the sale condition from the store;
A providing procedure for providing a sales service for a sale product selected from the products for which information has been acquired in the acquisition procedure;
Processing program for causing a computer to execute.

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