JP2018142080A - Service provision in system in athletic field - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a service provision system in an athletic field capable of improving a service to be provided to visitors by easily acquiring information of visitors with less trouble.SOLUTION: The service provision system comprises a service provision device 1, an authentication device 2, and an output device 3. The service provision device 1 includes a communication unit 11, a calculation unit 12, and a storage unit 13. The communication unit 11 acquires visitor information outputted from a smartphone 4 of a visitor at the athletic field. The arithmetic unit 12 obtains the service information for the visitor based on the visitor information acquired by the communication unit 11. The output device 3 outputs the service information obtained by the operation unit 12.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a service providing system in a stadium such as a baseball field or an athletic field.

  Events such as baseball and athletics are held at stadiums such as baseball and athletic fields. When an event is held, visitors often handle admission to the stadium by, for example, purchasing an admission ticket and presenting the purchased admission ticket at the stadium. . In recent years, so-called ticketlessness such as distribution of electronic tickets has progressed, and for example, a technique related to a distribution method of electronic tickets has been disclosed (for example, see Patent Document 1).

JP 2007-122143 A

  By the way, visitors to the stadium often receive services provided in association with events held at the stadium. For example, it is often possible to purchase food and drink, eat and drink, or use a toilet. In the stadium, for example, there are shops and toilets are provided as on-site facilities related to these services. Further, when selling food and drink, the salesperson may move around the hall and sell it.

  However, due to these on-site facilities, visitors can receive services associated with the event, but may not be able to receive sufficient information regarding the services. Also, in the stadium, there was room for satisfying the visitors and contributing to the profit expansion of the stadium by providing the services that the visitors demand more accurately. Also, acquiring information related to visitors makes it easier to provide a service that is close to the visitor's preferences, but acquiring information related to visitors is troublesome and difficult.

  Therefore, the problem to be solved by the present invention is to provide a service providing system in a stadium that can improve the service provided to the visitors by easily acquiring the information of the visitors with little effort. It is.

  A service providing system in a stadium according to the present invention that solves the above problems includes an acquisition unit that acquires visitor information transmitted from a visitor information providing device of a stadium visitor, and a visitor acquired by the acquisition unit The information processing apparatus includes: a calculation unit that obtains service information for the visitor based on the information; and an output unit that outputs the service information obtained by the calculation unit.

  In the service providing system in the stadium according to the present invention, service information for the visitors is obtained based on the visitor information output from the stadium visitors. For this reason, it is possible to easily acquire the visitor information with little effort. Furthermore, since this service information is output, the service provided to the visitors can be improved.

  Moreover, in the service providing system in the stadium according to the present invention, the calculation unit obtains, as the service information, information for a mobile seller who moves within the stadium and sells products based on the visitor information. You may do it.

  In this way, by obtaining information for a mobile seller who moves within the stadium and sells products as service information based on the visitor information, it is possible to make it easier for visitors to purchase the product. .

  Moreover, in the service providing system in the stadium according to the present invention, the calculation unit includes seat information on the seat position of the visitor included in the visitor information, preference information of the visitor, and order information from the visitor. The arrangement of the mobile seller may be obtained as the service information based on at least one of the information.

  In this way, by asking the mobile seller to arrange the mobile seller based on at least one of the seat information, the visitor's preference information, and the order information from the visitor, It can be placed near high visitors. As a result, it is possible to make it easier for visitors to purchase products.

  Further, in the service providing system in the stadium according to the present invention, the calculation unit is configured to determine whether or not the facility in the stadium is based on at least one of a progress status of the event held in the stadium and a use situation of the facility in the stadium. The availability information may be obtained as the service information.

  In this way, by determining the availability status information of the on-site facilities based on the progress of the event and the use status of the on-site facilities in the stadium, it is possible to inform visitors of the on-site facilities that are easy to use.

  Further, in the service providing system in the stadium according to the present invention, the stadium is provided with a plurality of facilities in the stadium, and the calculation unit provides the visitor information among the plurality of facilities in the stadium. Convenient information suitable for use by the visitors may be obtained as the service information.

  As described above, by finding convenience information suitable for the use of the visitors who provided the visitor information among the plurality of facilities in the venue, it is possible to inform the visitors of the in-facility facilities that are easier to use.

  Moreover, in the service providing system in the stadium according to the present invention, the calculation unit includes at least one of value information related to the value of the seat position, seat information included in the visitor information, and preference information of the visitor. Based on the information, the advertisement information provided from the output unit may be obtained as the service information.

  As described above, the advertisement information provided from the output unit is obtained based on at least one of the value information regarding the value of the seat position, the seat information included in the visitor information, and the visitor preference information. Therefore, it is possible to easily provide the advertisement information requested by visitors.

  Moreover, in the service providing system in the stadium according to the present invention, the stadium is provided with a plurality of information providing devices as the output unit, and the arithmetic unit is based on value information regarding the value of the seat position. The advertisement information related to the advertisement provided from the plurality of information providing apparatuses may be obtained as the service information.

  Thus, in a situation where a plurality of information providing devices are provided in the stadium, it is possible to easily provide the advertisement information required by visitors who can easily see these information providing devices.

  According to the service providing system in the stadium according to the present invention, the service provided to the visitors can be improved by easily acquiring the information of the visitors with little effort.

It is a block diagram of a service provision system. It is a flowchart which shows the process sequence of a service provision system. It is a flowchart which shows the procedure of watching process. It is explanatory drawing explaining arrangement | positioning of the plant | facility facility in a stadium.

  Hereinafter, a service providing system according to an embodiment of the present invention will be specifically described with reference to the drawings. FIG. 1 is a configuration diagram of a service providing system according to the present embodiment. As shown in FIG. 1, the service providing system according to the present embodiment can realize a so-called one-stop service that can receive various services at one place. The service providing system is provided in a stadium, for example, a baseball field in the present embodiment, and includes a service providing device 1, an authentication device 2, and an output device 3. In addition, the service providing apparatus 1 includes a communication unit 11, a calculation unit 12, and a storage unit 13. The stadium may be a stadium for a game other than baseball, for example, an athletic stadium, a gymnasium, other sports facilities (for example, ice hockey links), or the like. In addition, the event held at the stadium may be the main purpose of the stadium, for example, baseball if it is a baseball stadium, and events other than the main purpose, for example, live performances and exhibitions of artists performed at the baseball stadium. It may be a sales event or a combination of these events.

  The communication unit 11 in the service providing device 1 can transmit and receive by wireless communication with the smartphone 4 possessed by a visitor at the baseball field. The smartphone 4 is provided with a built-in camera capable of photographing a visitor's face, and a touch panel capable of inputting predetermined information and displaying predetermined information by an operation of the visitor. The communication unit 11 acquires the visitor information output from the smartphone 4 of the stadium visitor. The smartphone becomes a visitor information providing device that provides visitor information of the stadium visitors. The visitor information providing device that transmits the visitor information may be other than a smartphone, for example, a personal computer owned by a prospective visitor (visitor), an input device installed in a convenience store, or a ticket sales store. A terminal device operated by an operator or the like may be used.

  Information transmitted from the smartphone 4 is transmitted to the communication unit 11 via the antenna and received by the communication unit 11. Information transmitted from the communication unit 11 is transmitted to the smartphone 4 via the antenna. The communication unit 11 outputs the visitor information transmitted from the smartphone 4 to the calculation unit 12. The visitor information includes, for example, the visitor's personal ID information, face photo information, seat information, visitor preference information, and the like. Among these, personal ID information is information of an identification number given in advance to visitors. The face photograph information is information obtained by photographing the face of the visitor with the camera of the smartphone 4. The seat information is information related to a seat where a visitor sits at an event, and the seat information includes, for example, seat position information corresponding to the position of the seat and value information regarding the value (price) of the seat. The face photo information may be face photo information of a visitor photographed by a camera other than the smartphone 4. The visitor preference information is, for example, information related to things that the visitor likes, and includes, for example, information such as teams and players supported by the visitor.

  In addition to the visitor information from the communication unit 11, face image information from the authentication device 2 is output to the calculation unit 12. The authentication device 2 is connected to the calculation unit 12 via wiring. The authentication device 2 includes a camera and an image processing unit. The camera is provided, for example, at an entrance in a baseball stadium, and photographs the faces of visitors passing through the entrance. The authentication device 2 performs image processing on the image of the visitor photographed with the camera and outputs the image to the calculation unit 12 as face image information.

  The calculation unit 12 authenticates the visitor based on the visitor information from the communication unit 11 and the facial image information transmitted from the authentication device 2 and stored in the storage unit 13, and the authenticated visitor Seek information. The calculation unit 12 stores the obtained visitor information in the storage unit 13 as necessary.

  Moreover, the calculating part 12 calculates | requires the service information with respect to a visitor based on visitor information etc. The service information includes vendor information, availability status information, etc., which will be described later. The calculation unit 12 transmits the obtained service information to the communication unit 11 and the output device 3 as necessary. The communication unit 11 transmits the output service information to the smartphone 4 via the antenna.

  The storage unit 13 stores visitor information and the like obtained by the calculation unit 12. Visitor information stored in the storage unit 13 can be rewritten by the calculation unit 12. Moreover, the visitor information memorize | stored in the memory | storage part 13 can be read according to the request | requirement of the calculating part 12. FIG.

  The output device 3 is configured by, for example, digital signage installed in a baseball field. The output device 3 is provided at a plurality of locations in the baseball field. The output device 3 displays the visitor information and service information output from the calculation unit 12 so that the attendees can easily understand the characters and images. The output device 3 is an output unit and an information providing device of the present invention.

  The smartphone 4 can input input information related to order information (order information) and facility information request information, which will be described later, by an operation of a touch panel by a visitor. These pieces of input information can be transmitted to the service providing apparatus 1. Further, the smartphone 4 can display the service information transmitted from the communication unit 11 of the service providing apparatus 1 on the touch panel.

  In addition, a plurality of mobile sellers (hereinafter referred to as “sellers”) who move around the stadium and sell products are arranged. The salesperson sells food and drinks such as beer and snacks and sales items such as goods related to the event in the stadium. These vendors possess information and communication equipment. The information communication device includes a position acquisition unit, a communication unit, a display unit, and a notification unit. The position acquisition unit is a GPS device, for example, and acquires seller position information regarding the position of the seller in the stadium. The display unit is, for example, a display that displays information, and the notification unit is, for example, a vibrator that generates vibration, and notifies the seller when information is received. The information communication device is capable of wireless communication with the service providing device 1, and the seller position information acquired by the information communication device can be transmitted to the service providing device 1 and transmitted from the service providing device 1. Various information can be received. Further, the service providing apparatus 1 can register seller information regarding sellers possessing each information communication device. The seller information includes information about the age and sex of the seller and the items sold by the seller.

  The stadium also has on-site facilities such as a store for selling goods and a toilet. These on-site facilities are provided with a number-of-users sensor that uses the on-site facilities. The number-of-users sensor can take images of visitors lined up at the entrance of the on-site facilities and perform image processing on the captured images. Alternatively, gates may be provided at the entrance and exit of the facility in the venue, and the number of visitors may be counted by subtracting the number of visitors exiting from the number of visitors entering from the entrance. In the present embodiment, for example, one digital signage serving as the output device 3 is provided in the vicinity of a store.

  Next, processing in the service providing system according to the present embodiment will be described. FIG. 2 is a flowchart showing a processing procedure of the service providing system. As shown in FIG. 2, in the service providing system, first, a reservation process is performed before the start of an event held at the stadium (step S11). In the reservation process, a process based on an operation in which a prospective visitor enters the stadium from the smartphone 4 and purchases a ticket for watching the event is performed.

  For example, the registration of the person's face photograph is set as a condition for ticket purchase, and the calculation unit 12 stores the face photograph of the prospective visitor sent from the smartphone 4 in the storage unit 13 and registers in the reservation process. Process. In addition, when the seat for watching the event is a designated seat, the calculation unit 12 associates the seat of the prospective visitor with the seat of the prospective visitor and stores them in the storage unit 13 in the reservation process. In addition, when purchasing the ticket, if the personal information of the prospective visitor, such as name, age, occupation, address, gender, event preference, etc., is provided, the calculation unit 12 also provides the personal information. A process of storing and registering in the storage unit 13 in association with the face photograph of the prospective visitor is performed.

  Further, the calculation unit 12 of the service providing apparatus 1 transmits ticket information related to a ticket for watching an event to the smartphone 4 of the prospective visitor. The scheduled game information is displayed on the smartphone 4 of the prospective visitor according to the ticket information transmitted from the service providing apparatus 1. When the event is held, by displaying this watching schedule information on the stadium, it can serve as a ticket for entering the stadium. In this case, since it is possible to display the scheduled game information instead of the ticket, it is possible to achieve ticketlessness.

  Subsequently, when the event is started, the entrance process is performed when the visitor enters the stadium and enters (step S12). In the admission process, the visitor displays the watching schedule information on the smartphone 4 at the entrance of the stadium. When the watching schedule information is displayed, authentication is performed as to whether or not the visitor is a visitor. Therefore, the authentication device 2 of the service providing device 1 captures the face of the visitor and outputs face image information to the calculation unit 12. The calculation unit 12 collates the face image information output from the authentication device 2 with the face photo information stored in the storage unit 13, and the visitors based on the face image information and the visitors scheduled to come based on the face photo information match. If the prospective visitor matches the attendee, the visitor is allowed to enter.

  Subsequently, the watching process is performed during the event at the stadium and at the time before and after the event (step S13). In the watching process, various processes for services associated with the event are executed. Hereinafter, the watching process will be described with reference to the flowchart shown in FIG.

  In the watching process, the calculation unit 12 first performs an order process (step S21). In the order process, the calculation unit 12 confirms whether or not the order information from the smartphone 4 has been transmitted. The order information includes personal ID information, seat information, and order content information that identifies the content of the order. The order content information includes information requested by the visitors, such as food and drinks and goods related to events. The smartphone 4 can transmit order information to the service providing apparatus 1 in accordance with a visitor's operation.

  When the service providing apparatus 1 receives the order information, the calculation unit 12 generates order reception information based on the received order information. The order acceptance information includes seat information, sex, order contents, etc. of the visitor who transmitted the order information. The service providing apparatus 1 transmits the generated order reception information to the information communication device owned by the seller. At this time, the service providing apparatus 1 may transmit the order reception information only to the information communication device owned by the seller located near the seat based on the seat information included in the order information, or all the sellers possess it. The order acceptance information may be transmitted to the information communication device.

  In addition, even when the order information is not received, the calculation unit 12 calculates a visitor concentration area, which is an area where the visitors are concentrated in the stadium, based on the seat position information of the plurality of visitor information. . The calculating part 12 is transmitting the visitor concentration area information regarding the calculated visitor concentration area to the information communication apparatus which a seller has. Based on the visitor concentration area information transmitted to the information communication device, the salesperson can know an area where there are many visitors in the stadium. The salesperson can improve sales by moving to an area where there are many visitors.

  In the service providing apparatus 1, the information communication device possessed by the seller who transmits the order acceptance information may be changed in accordance with the characteristics of the visitor. The characteristics of the visitors are, for example, the characteristics of the visitors that can be grasped by the visitor information, such as age, sex, and address. For example, if the visitor's address is far away, order information may be sent to a seller who sells special products in the vicinity of the stadium, and for example, baseball is held as an event, and the visitor supports When there is a team, the team supported by the visitors may be transmitted as the visitor preference information of the visitors. The salesperson can increase the possibility of selling the goods by bringing the goods according to the visitor preference information and selling them near the visitors.

  Further, the service providing apparatus 1 may change the information communication device that transmits the order acceptance information according to the characteristics and state of the seller. The characteristics of the salesperson include, for example, the types of items sold by the salesperson, the remaining number of sales, the working hours of the salesperson, and the like. For example, the service providing apparatus 1 stores, in the storage unit 13, remaining information such as the type and number of the remaining sales items among the sales items sold by the seller, and is determined based on the remaining information. Order acceptance information may be transmitted to a salesperson who has a large number of remaining types or sales items.

  Furthermore, when the service providing apparatus 1 receives a plurality of order information, the service providing apparatus 1 performs an arithmetic process on the order information, generates a sales route through which the seller can move efficiently, and the information communication device that the seller has. Alternatively, order acceptance information may be transmitted. For example, the service providing apparatus 1 generates a route that can secure the quantity of the sale item and has the shortest travel distance from the seat information and the order content information included in the order information, and receives the order reception information as the sales route information. The information may be transmitted as an information communication device owned by the seller. In addition, the service providing apparatus 1 may generate a sales route when the salesperson is at the sales base, and may have a quantity of sales that can be sold along the sales route and start selling. The service providing apparatus 1 may generate an arrangement of a plurality of sellers together with the sales route of the seller and transmit the order acceptance information to the information communication device possessed by the seller.

  Further, the service providing apparatus 1 may provide salesperson information regarding the salesperson to the visitors. For example, as the salesperson information, information related to sales such as types and brands of food and drink sold by the salesperson, and salesperson position information related to the position of the salesperson near the visitor may be provided. Alternatively, the service providing apparatus 1 may transmit vendor information to the smartphone 4 that has transmitted the facility information request information according to the facility information request information. The seller information may include other information such as the remaining number of items sold by the seller and the distance to the visitor of the seller. Further, the seller information may be transmitted to the output device 3 and displayed on the output device 3.

  When the order process is completed, the facility information providing process is then performed (step S22). In the on-site facility information provision process, the calculation unit 12 collects on-site facility usage information. The facility facility usage information includes the number of users at each facility in the facility determined by the number of users sensor provided at each facility. The computing unit 12 obtains the availability status of each facility in the venue based on the collected usage information of the facility in the venue. The availability situation of the on-site facility includes a situation regarding whether or not the on-site facility is currently available. In addition, when the on-site facility is not available, there is a situation indicating the time required for the facility to be available.

  The calculation part 12 will transmit to the smart phone 4 which the output device 3 and a visitor possess as the availability status information of a facility in a hall, if an availability status is calculated | required. The service providing apparatus 1 may transmit the availability status information every predetermined time. Further, the service providing apparatus 1 may transmit the availability information according to the facility information request information to the smartphone 4 that has transmitted the facility information request information. In addition, for example, the availability information is also transmitted to the information communication device of the seller. The smartphone 4 and the information communication device serve as the output unit of the present invention. The output device 3 that has received the availability status information displays the availability status based on the availability status information. In addition, the smartphone 4 and the seller's information communication device that have received the availability status information display the availability status according to the received availability status information on a display screen or the like. Thus, the calculation unit 12 guides the facility usage status in the hall to the visitors.

  When calculating the availability status in the calculation unit 12, various information may be used in addition to the usage information transmitted from the user number sensor. For example, the facility information related to the on-site facility may be stored, and the facility information may be used when obtaining the availability status. As the facility information, for example, when the on-site facility is a toilet, it may be the number of people accommodated or the average required time, and when the on-site facility is a store, the type and number of items sold, It may be sold out.

  In addition, the computing unit 12 guides a facility in the venue that is easy for a visitor to use from a plurality of facilities in the facility in the facility information provision process. For example, it is assumed that the stadium has eight stores, a first store G1 to an eighth store, and nine toilets from the first toilet T1 to the ninth toilet T9. In this case, for example, when a visitor sitting in a seat near the second store G2 wishes to purchase a predetermined brand of beer, the second store G2 does not sell the predetermined brand of beer and the third store Assume that G3, the sixth store G6, and the eighth store G8 sell beer of a predetermined brand. The calculation unit 12 determines the third store closest to the visitor's seat among the stores selling beer of a predetermined brand as the store that guides the visitor, not the second store closest to the visitor. , Guide the visitors. Guidance to the visitors from the calculation unit 12 is performed, for example, by communication with the smartphone 4 owned by the visitors.

  In addition, when guiding the toilet to the visitors, the calculation unit 12 guides the second toilet T2 closest to the visitors, but if there are many other visitors using the second toilet T2, the visitor When there is a third toilet T3 that is far from the second toilet T2 but less used by other visitors, the computing unit 12 determines the third toilet T3 and guides the visitors To do. The calculation unit 12 guides these stores and toilets in real time, and guides visitors.

  Moreover, the memory | storage part 13 has memorize | stored the in-facility use condition according to the time schedule of the event held at a stadium. For example, when baseball is held as a stadium event, visitors tend to use shops and toilets frequently at inning intervals, particularly at intervals before the start of 6 innings. In addition, when the event is soccer, visitors tend to use shops and toilets frequently after the half-time starts about 50 minutes after the game starts. The storage unit 13 stores the tendency of the facility usage status in the hall according to the contents of these events and the progress status of the events (including the progress time).

  The calculating part 12 accumulate | stores the visitor information in the event of the same kind in the past, and memorize | stores it in the memory | storage part 13 as accumulation | storage facility use information. Based on the accumulated in-plant facility usage information stored in the storage unit 13, the calculation unit 12 searches the visitor's smartphone 4 for convenience information suitable for using the on-site facility. The service providing apparatus 1 may transmit the availability status information to the smartphone 4 at a time required as convenience information suitable for use of the on-site facility. For example, when the event to be held at the stadium is baseball, the calculation unit 12 can relatively easily use a store or a restroom before starting 5 innings slightly before the interval before starting 6 innings, or 6 innings. Before the start, convenience information that there is a possibility that the shop or the toilet may be crowded is transmitted to the smartphone 4 of the visitor. The convenience information may be transmitted not only to the visitor's smartphone 4 but also to the output device 3 and displayed on the output device 3.

  After the on-site facility information provision processing is completed, the provided advertisement determination processing is performed (step S23). In the provided advertisement determination process, the calculation unit 12 determines the content of the advertisement displayed on the digital signage that is the output device 3 installed in the stadium. The calculating part 12 transmits the advertisement information regarding the determined content to the output device 3, and the output device 3 displays the advertisement according to the advertisement information.

  Based on the visitor information stored in the storage unit 13, the calculation unit 12 determines the visitor characteristics such as the age group and palatability of each visitor in each area of the stadium, and according to the visitor characteristics. Determine the advertisement. For example, when there are many visitors who support a specific team, the calculation unit 12 determines an advertisement regarding the team, or when there are a large number of visitors residing in a predetermined area, Can be determined.

  A plurality of output devices 3 are provided in the stadium, and the calculation unit 12 determines the content of the advertisement for each position of the output device 3. For example, as a result of totaling the visitor information stored in the storage unit 13, the calculation unit 12 has many visitors who support the team A in the vicinity of the first store G1 to the fourth store G4 shown in FIG. It is assumed that there are many visitors who support Team B in the vicinity of the store G5 to the eighth store G8. In this case, the calculation unit 12 determines an advertisement related to the team A as an advertisement displayed on the output device 3 in the vicinity of the first store G1 to the fourth store G4, and outputs in the vicinity of the fifth store G5 to the eighth store G8. An advertisement related to Team B is determined as an advertisement displayed on the device 3.

  In addition, information corresponding to the seat or the output device 3 may be stored in the storage unit 13, and the calculation unit 12 may determine the advertisement information based on the information stored in the storage unit 13. For example, the seats in the vicinity of the first store G1 to the fourth store G4 are mainly sold to visitors who support the team A, and the seats in the vicinity of the fifth store G5 to the eighth store G8 are mainly supported by the team A. Suppose you sell to visitors. In this case, the calculation unit 12 determines an advertisement related to Team A as an advertisement displayed on the output device 3 in the vicinity of the first store G1 to the fourth store G4, and is in the vicinity of the fifth store G5 to the eighth store G8. As an advertisement displayed on the output device 3, an advertisement related to Team B is determined.

  Also, in the stadium, the value of the seat position, for example, the seat position whose sales price is close, is fixed in each area in the stadium. For example, a first area (a so-called outdoor seating in a baseball field) including a first shop G1, a second shop G2, a seventh shop G7, and an eighth shop G8 is an area where the selling price is close. In addition, the second area (the so-called infield seats in the baseball field) including the third and sixth shops is an area where the selling price is close. The third area (the so-called special seat in the baseball field) including the area including the fourth store and the fifth store is an area where the selling price is close. The value of the seat position is higher in the second area than in the first area and higher in the third area than in the second area.

  The memory | storage part 13 has memorize | stored the value information regarding the value of these seat positions, and the calculating part 12 determines an advertisement based on value information. And the advertising information regarding the determined advertisement is transmitted to the output device 3 and the smartphone 4 corresponding to the value information. For example, the advertisement information related to the advertisement obtained from the value information of the first area is output to the output device 3 and the first area in the vicinity of the first shop G1, the second shop G2, the seventh shop G7, and the eighth shop G8 in the first area. Is transmitted to the smartphone 4 of the visitor of the seat.

  Moreover, the calculating part 12 transmits advertisement information also to a visitor's smart phone 4. FIG. The smartphone 4 that has received the advertisement information displays an advertisement based on the advertisement information on the touch panel. For example, the calculation unit 12 determines advertisement information to be transmitted to the smartphone 4 based on the visitor information transmitted from the smartphone 4. For example, when the visitor information includes information that the visitor is male, the advertisement information related to the advertisement for males is determined.

  In addition, when a camera is provided for crime prevention or the like in the vicinity of a store in the stadium, the service providing apparatus 1 receives the face image information of the visitor from these cameras, and the visitor stored in the storage unit 13 The advertisement information related to the advertisement displayed on the output device 3 in the vicinity of the store may be determined by collating with the information. In addition, when the stadium is provided with a large vision that can be viewed by visitors from many areas of the stadium, the calculation unit 12 determines advertisement information related to the advertisement according to the visitor's preference on the day. May be.

  As described above, in the service providing system according to the present embodiment, the service providing apparatus 1 requests service information for visitors based on the visitor information output from the smartphone 4 of the stadium visitors. For this reason, the service providing apparatus 1 can easily acquire the visitor information with little effort. Furthermore, since the service providing device 1 transmits the service information to the visitors' smartphone 4 and the output device 3, it is possible to improve the service provided to the visitors.

  Further, the service providing apparatus 1 generates order reception information, sales route information, visitor concentration area information, visitor preference information, etc. for the salesperson based on the visitor information, and transmits it to the information communication device owned by the salesperson. doing. For this reason, the salesperson can easily provide the visitor with the sales item (product) that the visitor wants, so that the visitor can easily purchase the product.

  In addition, the service providing apparatus 1 generates order reception information, sales route information, visitor concentration area information, visitor preference information, etc. for the seller based on the seat information, preference information, and order information of the visitor. . For this reason, it is possible to match the information on the seller with the characteristics of the visitor, and the seller can be arranged in the vicinity of the visitor having a high purpose of purchasing the product. As a result, it is possible to make it easier for visitors to purchase products.

  In addition, the service providing device 1 transmits information on the availability of facilities in the venue to the smartphone 4 and the output device 3 based on the progress information of the event held at the stadium or the usage status of facilities in the venue such as a store or a toilet. Yes. For this reason, it is possible to inform the visitors of the on-site facilities that are easy to use.

  In addition, when the service providing device 1 provides the availability information of the on-site facilities, the service providing device 1 transmits convenience information to the smartphone 4 and the output device 3 that the on-site facilities are not so crowded and easy for visitors to use. doing. For this reason, it is possible to inform the visitors of the on-site facilities that are easy to use in time.

  Further, the service providing apparatus 1 determines advertisement information related to an advertisement provided from the plurality of output devices 3 or the smartphone 4 based on the value information related to the value of the seat position. For this reason, since the advertisement according to the value of the seat can be provided, it is possible to easily provide the advertisement information requested by the visitor appropriately according to the ticket purchase layer. Furthermore, since the output device 3 that displays the advertisement related to the advertisement information is determined based on the value information, it is possible to easily provide the advertisement information required by the visitors who can easily see the output device 3.

  The service providing system of the present invention acquires and collects various information for visitors. It is also possible to provide a marketing device that uses such information for various marketing. For example, the purchaser (visitor) in the stadium can be mapped based on the order information included in the visitor information. By performing such mapping, it is possible to estimate sales items (products) that are preferred according to the visitors. For example, on the day of the event, the type and number of products to be ordered can be used as a reference. .

  In addition, when generating the convenience information, it is possible to accumulate the tendency of visitors in the same type of events in the past, create marketing data, and generate the convenience information from the marketing data. At this time, it is also possible to analyze the past visitor's tendency using AI (Artificial Intelligence) and generate convenience information.

  In addition, a security camera or a marketing camera other than the security camera may be installed in the stadium and connected to the service providing apparatus 1 so that images from the security camera and the marketing camera are transmitted to the service providing apparatus 1. . In the service providing apparatus 1, the calculation unit 12 may analyze the flow line of the visitors in the stadium based on the transmitted video or the like. Further, when analyzing the flow line of the visitor, a highly accurate flow line analysis is performed using the face image information and face photo information of the visitor used in the entrance process (step S12). You can also. Alternatively, an advertisement to be displayed on the digital signage can be determined according to the visitors photographed with the marketing camera.

  Moreover, you may make it pay by the electronic money, credit, etc. in the smart phone 4 when a visitor purchases sales goods in a salesperson or a store. Further, visitors who purchase sales items may be mapped from order information in the stadium. In this case, since information such as the sale item, purchase place, and purchase time when the visitor purchases the sale item can be collected, a highly accurate marketing service can be provided by using these information.

  Big data including collected marketing data can be processed in cooperation with an AI platform provided outside the service providing system, for example. For example, in the AI platform, it is possible to perform an AI analysis such as a visitor consumption analysis, a flow line of the visitor in the stadium, and a congestion situation in the stadium. Further, the marketing information used here may be used for services in the service providing apparatus 1.

  In addition, the data and marketing information obtained at these stadiums can be used mutually through a network that integrates the stadium and various facilities provided around the stadium. These various facilities include cloud infrastructure, audio equipment, large vision, signage, surveillance cameras, network WiFi equipment for IP phone OA, and the like. Furthermore, such information can be used for security.

  Furthermore, the service providing apparatus 1 can be used to provide a communication platform with neighboring buildings in the stadium. For example, a score can be shared between a WiFi network and a running application in the city, and a new communication can be created. Or, as a signage promotion for the whole town, it is possible to realize a promotion from a point to a line or even a surface. Furthermore, an ICT platform for realizing work style reforms can be provided, and it can be made part of the equipment for building a town that is easy to work and play.

DESCRIPTION OF SYMBOLS 1 Service provision apparatus 2 Authentication apparatus 3 Output apparatus 4 Smartphone 11 Communication part 12 Calculation part 13 Memory | storage part

Claims (7)

An acquisition unit for acquiring visitor information transmitted from a visitor information providing device of a stadium visitor;
Based on the visitor information acquired by the acquisition unit, a calculation unit for obtaining service information for the visitor,
An output unit for outputting service information obtained by the calculation unit;
A service providing system in a stadium characterized by comprising:   The service providing system in a stadium according to claim 1, wherein the calculation unit obtains, as the service information, information for a mobile seller who moves within the stadium and sells products based on the visitor information.   The calculation unit is based on at least one information of seat information related to a seat position of the visitor included in the visitor information, preference information of the visitor, and order information (order information) from the visitor. The service providing system in a stadium according to claim 2, wherein the arrangement of the mobile seller is obtained as the service information.   The operation unit obtains the availability information of the on-site facility as the service information based on at least one of a progress status of an event held at the stadium and a use status of the on-site facility in the stadium. Service provision system in the stadium described in 1. The stadium has a plurality of facilities in the venue,
The service providing system for a stadium according to claim 4, wherein the calculation unit obtains, as the service information, convenient information suitable for use by a visitor who has provided the visitor information among a plurality of the facilities in the venue.   The calculation unit is advertisement information provided from the output unit based on at least one of value information regarding the value of the seat position, seat information included in the visitor information, and preference information of the visitor. The service providing system in the stadium according to claim 1, wherein the service information is obtained as the service information. In the stadium, a plurality of information providing devices are provided as the output unit,
The service providing system in a stadium according to claim 1, wherein the calculation unit obtains advertisement information related to an advertisement provided from the plurality of information providing devices as the service information based on value information related to a value of a seat position.

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