JP2018049600A - Determination device, determination method, and determination program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To appropriately determine whether to execute accounting to a distributor of a product.SOLUTION: A determination device according to the present invention includes an acquirement unit and a determination unit. The acquirement unit acquires information related to distributed content which is: content related to a product associated with a sales-promoting ratio indicating a ratio of a sales promotion cost to a product price; and content distributed to a terminal device used by a user. When the user purchases a product, the determination unit determines whether to execute accounting, based on the sales-promoting ratio, to a distributor of the product purchased by the user that is a target product, in accordance with whether the user purchases the target product via the distributed content.SELECTED DRAWING: Figure 2

Description

  The present invention relates to a determination device, a determination method, and a determination program.

  2. Description of the Related Art In recent years, with the rapid spread of the Internet, sales via the Internet have become popular. For example, there is provided a technology for selling products to EC (Electronic Commerce) sites and selling the products to users. In addition, in advertising distribution on the Internet, a technique for identifying the advertising space that gives the user a purchase motive and evaluating the effectiveness of the product advertisement is known.

JP 2002-074151 A

  However, in the above-described conventional technology, it is not always possible to appropriately determine whether or not to charge the merchandise seller. For example, by simply specifying a content distribution frame such as an advertising frame that gives the user motivation to purchase and evaluating the effectiveness of content such as an advertisement, the index value such as CTR of the content is simply determined as the content evaluation. It is difficult to appropriately determine whether or not to charge the merchant of the product and how much to charge.

  The present application has been made in view of the above, and an object thereof is to provide a determination device, a determination method, and a determination program for appropriately determining whether or not to charge a merchandise seller.

  The determination device according to the present application acquires content related to distribution content, which is content related to a product associated with a sales promotion ratio indicating a ratio of the sales promotion cost to the product price, and the content distributed to the terminal device used by the user. And when the user purchases a product, the sales source of the target product is determined depending on whether the user has purchased the target product that is the product purchased by the user via the distribution content. And a determination unit for determining whether or not to charge based on the sales promotion ratio.

  According to one aspect of the embodiment, there is an effect that it is possible to appropriately determine whether or not to charge the merchant of the product.

FIG. 1 is a diagram illustrating an example of a determination process according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the determination apparatus according to the embodiment. FIG. 3 is a diagram illustrating an example of a product information storage unit according to the embodiment. FIG. 4 is a diagram illustrating an example of the index information storage unit according to the embodiment. FIG. 5 is a diagram illustrating an example of an action history information storage unit according to the embodiment. FIG. 6 is a flowchart illustrating an example of the determination process according to the embodiment. FIG. 7 is a diagram illustrating an example of charging determination at the time of purchase of another product according to the embodiment. FIG. 8 is a diagram illustrating an example of charging determination according to the passage of time according to the embodiment. FIG. 9 is a diagram illustrating an example of determination of the charge amount according to the embodiment. FIG. 10 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the determination apparatus.

  Hereinafter, a mode for carrying out a determination device, a determination method, and a determination program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the determination device, the determination method, and the determination program according to the present application are not limited to the embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

(Embodiment)
[1. Determination process〕
An example of the determination process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a determination process according to the embodiment. In FIG. 1, when a product is purchased by a user, the determination apparatus 100 performs a charge based on a sales promotion ratio indicating a ratio of a sales promotion cost with respect to a product price associated with the product to a store that is a product sales source. The case where it is determined whether or not to perform is shown. Hereinafter, a product associated with a sales promotion ratio may be described as an optional product, and charging based on the sales promotion ratio may be described as option charging.

  Further, in FIG. 1, the determination apparatus 100 displays information (hereinafter also referred to as “product information”) related to a product or service (hereinafter also referred to as “product”) corresponding to a query (search query) input by the user. Indicates the case where it is provided. In the example of FIG. 1, product information related to a product is shown as an example of content, but the content is not limited to product information, and any content may be used as long as it relates to a product.

  As illustrated in FIG. 1, the determination system 1 includes a terminal device 10, a sales source device 20, and a determination device 100. The terminal device 10, the sales source device 20, and the determination device 100 are communicably connected via a predetermined communication network (not shown) in a wired or wireless manner. In addition, the determination system 1 illustrated in FIG. 1 may include a plurality of terminal devices 10, a plurality of sales source devices 20, and a plurality of determination devices 100.

  The terminal device 10 is an information processing device used by a user. The terminal device 10 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. In the example shown in FIG. 1, the case where the terminal device 10 is a smartphone used by the user is shown. Hereinafter, the terminal device 10 may be referred to as a user. That is, hereinafter, the user can be read as the terminal device 10. Specifically, FIG. 1 illustrates a case where the terminal device 10 is a smartphone used by a user identified by the user ID “U1” (hereinafter, may be referred to as “user U1”).

  In the example illustrated in FIG. 1, the terminal device 10 will be described as the terminal devices 10-1 and 10-2 according to the display of the screen of the terminal device 10. The terminal devices 10-1 and 10-2 are the same terminal device 10. Hereinafter, the terminal devices 10-1 and 10-2 will be referred to as the terminal device 10 when they are not particularly distinguished.

  When the user purchases a product related to one content according to the processing related to the display of the distribution content in the terminal device 10, the determination device 100 determines whether or not to charge the sales source of the product related to the one content based on the sales promotion ratio. It is an information processing apparatus for determining.

  Further, the determination device 100 provides a search service that provides the terminal device 10 with a search result for the query acquired from the terminal device 10. In the example of FIG. 1, the determination device 100 provides ranking information in which product information is arranged to the terminal device 10 that is a query transmission source. In the example illustrated in FIG. 1, it is assumed that the determination device 100 provides an electronic commerce service.

  FIG. 1 shows a case where the determination apparatus 100 provides a search service or an electronic commerce service. However, when an external information processing apparatus provides a search service or an electronic commerce service, the determination apparatus 100 uses the search service or the electronic commerce service. There is no need to provide services. In this case, the determination apparatus 100 acquires user behavior information from an external information processing apparatus or the like that provides a search service or an electronic commerce service, and determines whether to perform optional billing for the store based on the acquired behavior information Only the determination may be performed.

  The sales source device 20 is an information processing device used by the manager M1 of the store X that is the sales source. For example, the manager M1 of the store X uses the sales source device 20 to add products to be sold in the electronic commerce service or to set a sales promotion ratio. The vendor apparatus 20 is realized by, for example, a smartphone, a tablet terminal, a notebook PC, a desktop PC, a mobile phone, a PDA, or the like. FIG. 1 shows a case where the vendor apparatus 20 is a notebook PC.

  First, the determination device 100 acquires information indicating that a product is to be added from the sales source device 20 used by the manager M1 of the store X (Step S11). In the example of FIG. 1, the determination apparatus 100 acquires information indicating that the wine X sold by the store X is added as a product from the sales source apparatus 20. For example, the determination apparatus 100 receives information indicating that the price of the wine X sold by the store X is “5000” (yen), and various product information such as an image of the wine X and a product description from the sales source device 20. get.

  In the example of FIG. 1, the determination apparatus 100 acquires information indicating that the sales promotion ratio “5%” is set for the wine X sold by the store X. That is, the determination apparatus 100 acquires information indicating that the sales promotion ratio “5%” is associated with the wine X sold by the store X.

  The sales promotion ratio here refers to a sales promotion cost provided to a service provider that provides an electronic commerce service when the product is sold, and is calculated from the sales price of the product. This is the ratio of expenses to sales prices. Such sales promotion costs are costs that can benefit the service provider. Note that the service provider may use the sales promotion fee for an arbitrary action for promoting the sale of the product, such as displaying an advertisement, selling, or providing a coupon in order to sell the product. Further, the service provider does not need to use the full amount of the sales promotion cost to perform the sales promotion, and may use only a part or not all. Further, the sales promotion cost may be used as an exhibition cost in an online shopping mall (for example, shop site A) in an electronic commerce service, for example. In other words, “sales promotion costs” in the present specification is a concept including not only costs used for promoting the sale of merchandise but also costs used for providing various services in the online shopping mall. .

  Thereafter, the determination apparatus 100 adds the wine X added by the store X as a product sold in the electronic commerce service (step S12). In the example of FIG. 1, the determination apparatus 100 adds the wine X added by the store X to the product information storage unit 121. For example, the determination apparatus 100 adds the wine X added by the store X to the product information storage unit 121 as a product identified by the product ID “GD11” (hereinafter may be described as “product GD11”).

  In the example of FIG. 1, the determination apparatus 100 adds a product GD11 as a product sold by the store X as shown in the product information storage unit 121. Further, as shown in the product information storage unit 121, the determination apparatus 100 confirms that the product name is “wine X” and the price is “5000” (yen) in association with the product GD11 sold by the store X. Add information to indicate. Also, information indicating that the sales promotion ratio is set to “5%” is added in association with the product GD11 sold by the store X.

  As described above, when “product GD * (* is an arbitrary numerical value)” is described, it indicates that the product is a product identified by the product ID “GD *”. For example, when “product GD1” is described, the product is a product identified by the product ID “GD1”. Hereinafter, the product information of “product GD * (* is an arbitrary numerical value)” may be expressed as “product GD * (* is an arbitrary numerical value)”. For example, hereinafter, the product GD1 can be read as product information of the product GD1.

  In the above-described example, in order to simplify the description, the case where the registration of the product GD11 and the setting of the sales promotion ratio are performed is shown. However, in step S11, the determination apparatus 100 sets the sales promotion ratio “5%”. You may acquire only the information which shows matching. For example, when the wine X (product GD11) sold by the store X is already registered as the product sold in the electronic commerce service, the determination apparatus 100 indicates that the sales promotion ratio “5%” is associated with the product GD11. You may get only. In step S12, the determination apparatus 100 may change the sales promotion ratio column corresponding to the product GD11 already stored in the product information storage unit 121 from “none” to “5%”.

  Thereafter, the determination device 100 acquires a query from the terminal device 10-1 used by the user U1 (step S13). In the example of FIG. 1, the determination device 100 acquires the query “wine” from the terminal device 10-1. In the example illustrated in FIG. 1, the user U1 inputs the query “wine” to the search window in the page W11 of the shop site A related to the electronic commerce service provided by the determination device 100 displayed on the screen of the terminal device 10-1. Press the search button. Then, the terminal device 10-1 transmits the query “wine” to the determination device 100.

  The determination apparatus 100 that has acquired the query “wine” from the terminal device 10 extracts product information corresponding to the query. In the example of FIG. 1, the determination apparatus 100 extracts product information corresponding to the query from the product information storage unit 121 based on information stored in the index information storage unit 122 (see FIG. 4).

  In FIG. 1, for simplification of explanation, “# 1” to “# 8” and the like shown in the index information storage unit 122 in FIG. 4 correspond to the ranks of the product information corresponding to the index. To do. That is, in the example of FIG. 1, as shown in the index information storage unit 122 in FIG. 4, among the products corresponding to the query “wine”, the first ranking (ranking) is the merchandise GD1, and the second ranking is the merchandise. It is GD2, and the ranking third place is a product GD55. Further, it is assumed that the product GD11, which is the wine X sold by the store X, is ranked 6th. Note that the order of the corresponding product corresponding to each index may be determined by a predetermined ranking determination logic when the query is acquired.

  In the example of FIG. 1, the determination apparatus 100 extracts product information corresponding to the query “wine” from the product information storage unit 121 based on the index information storage unit 122 (see FIG. 4). Specifically, the determination apparatus 100 is the product GD1 that is the wine A sold by the store A, the product GD2 that is the wine B sold by the store B, or the wine V that is sold by the store V from the product information storage unit 121. The product GD7, the product GD11 that is the wine X sold by the store X, and the like are extracted.

  Thereafter, the determination apparatus 100 provides a corresponding product list including the extracted product information to the terminal device 10 (step S14). In the example of FIG. 1, the determination device 100 provides the ranking information RK11 to the terminal device 10-1.

  Here, the determination apparatus 100 provides the terminal apparatus 10-1 with ranking information RK11 in which products for which the sales promotion ratio is set are preferentially displayed. In the example of FIG. 1, the determination apparatus 100 provides an area AR <b> 11 in which products (option-equipped products) for which a sales promotion ratio is set are preferentially displayed in the list page W <b> 12 provided to the terminal device 10. Thereby, the determination apparatus 100 causes the option-equipped product to be preferentially displayed on the terminal device 10.

  In the example of FIG. 1, the case where the determination apparatus 100 sets the area AR11 in which two pieces of product information are displayed is shown. Then, the determination apparatus 100 extracts a product to be displayed in the area AR11 from the optional products corresponding to the query “wine”. For example, the determination apparatus 100 extracts two products in order from the one with the highest sales promotion ratio among the optional products corresponding to the query “wine”. In the example of FIG. 1, the determination apparatus 100 extracts the product GD7 associated with the sales promotion ratio “10%”, that is, the wine V sold by the store V as the first product displayed in the area AR11. In the example of FIG. 1, the determination apparatus 100 extracts the product GD11 associated with the sales promotion ratio “5%”, that is, the wine X sold by the store X as the second-ranked product displayed in the area AR11.

  Note that the determination apparatus 100 may extract products displayed in the area AR11 by using various information as appropriate without being limited to the order from the highest sales promotion ratio. For example, the determination apparatus 100 may extract two products in descending order of sales promotion costs (sales promotion rate costs) obtained by multiplying the price of each product and the sales promotion rate.

  In the example of FIG. 1, the determination apparatus 100 provides an area AR <b> 12 that displays a product (option non-product) for which a sales promotion ratio is not set at the lower part of the area AR <b> 11 in the list page W <b> 12 provided to the terminal device 10. In addition, the determination apparatus 100 provides the area AR12 with ranking information RK11 in which products corresponding to the query “wine” are displayed in order from the first ranking. For example, the determination apparatus 100 provides the area AR12 with ranking information RK11 in which the product GD1 ranked first, the product GD2 ranked second, and the product GD55 ranked third are displayed. Note that the product displayed in the area AR12 may not include the product GD7 and the product GD11 displayed in the area AR11. Thus, in the example of FIG. 1, when viewed as the entire list page W12, the product GD7 is ranked first, the product GD11 is ranked second, the product GD1 is ranked third, and the product GD2 is ranked fourth. Is displayed. In this way, in the example of FIG. 1, the ranking of the products associated with the sales promotion ratio is increased and displayed preferentially. The priority display is not limited to the above, and may be various displays.

  The terminal device 10 provided with the ranking information RK11 from the determination device 100 displays the ranking information RK11 (step S15). In the example of FIG. 1, the display is transitioned from the terminal device 10-1 to the terminal device 10-2.

  A list page W12 for displaying a list of search results is displayed on the screen of the terminal device 10-2. Specifically, a list page W12 that displays search results corresponding to the query “wine” is displayed on the screen of the terminal device 10-2.

  In the example of FIG. 1, on the screen of the terminal device 10-2, in the area AR11 in the list page W12, among the optional products corresponding to the query “wine”, the wine V that is the product GD7 ranked first. The merchandise information is displayed at the top, followed by the merchandise information of wine X which is the second-ranked merchandise GD11. In the example of FIG. 1, the screen of the terminal device 10-2 has an area AR <b> 12 in the list page W <b> 12 in which the wine A that is the product GD <b> 1 ranked first among the products corresponding to the query “wine” is displayed. Product information is displayed in order from the product information.

  Thereafter, the user U1 purchases the wine X sold by the store X based on the list page W12 displayed on the terminal device 10-2 (step S16). In the example of FIG. 1, the user U1 selects the product GD11 displayed on the terminal device 10-2, displays the store X page (for example, the store page W13 in FIG. 7), and displays a predetermined value on the store X page. It is assumed that the wine X sold by the store X is purchased by performing the operation. In other words, in the example of FIG. 1, it is assumed that the user U1 purchases the wine X as the product GD11 through a series of operations through the list page W12 displayed for the input query. For example, the terminal device 10-2 transmits information indicating that the user U1 intends to purchase the wine X to the determination device 100 in accordance with the operation of the user U1.

  The determination apparatus 100 that has acquired information indicating that the user U1 intends to purchase the wine X from the terminal device 10-2 performs a wine X purchase process (step S17). For example, the determination apparatus 100 performs a payment process for wine X using the account information of the user U1 or the like, or performs a procedure for delivering the wine X to an address designated by the user U1.

  And the determination apparatus 100 performs charge determination about the wine X purchased by the user U1 (step S18). In the example of FIG. 1, the determination apparatus 100 determines whether to charge an option for the store X that sells the wine X for the purchase of the wine X by the user U1. For example, the determination device 100 selects the product GD11 displayed on the terminal device 10-2 by the user U1, and sells the wine X based on behavior information indicating that the wine X sold by the store X has been purchased. It is determined that option charging is performed for the store X.

  Then, the determination apparatus 100 performs option charging for the store X (step S19). In the example of FIG. 1, the determination apparatus 100 charges the store X with “250 (yen)” obtained by multiplying the price “5000 (yen)” of the wine X by the sales promotion ratio “5 (%)”. For example, the determination apparatus 100 transmits information indicating that an optional charge “250 (yen)” is to be made for the purchase of the wine X by the user U1 to the sales source apparatus 20 used by the manager M1 of the store X.

  As described above, the determination apparatus 100 can appropriately determine whether or not to charge a merchandise seller. In the above-described example, the user U1 who has selected the product GD11 with the option product selected by the determination apparatus 100 purchases the product GD11 through a series of operations via the list page W12. However, the determination of whether or not to be subject to option charging may be performed using various information as appropriate. Details of this point will be described later.

  Further, the determination apparatus 100 may permit the setting of the sales promotion ratio only to a store that satisfies a predetermined condition. For example, the determination apparatus 100 may permit the setting of the sales promotion ratio only to a store in which the total sales amount of products via the shop site A is equal to or greater than a predetermined threshold. Moreover, the determination apparatus 100 may permit the setting of the sales promotion ratio only for a product group that satisfies a predetermined condition for the store. For example, the determination apparatus 100 may permit the setting of the sales promotion ratio when associating the sales promotion ratio with all the products sold by one store. For example, the determination apparatus 100 may permit the setting of a sales promotion ratio when associating a sales promotion ratio with a product group of a predetermined ratio or more in all products sold by one store. For example, the determination apparatus 100 may permit the setting of the sales promotion ratio when associating the sales promotion ratio with a product group in which the ratio of all the products sold by one store is a predetermined ratio or more. Thus, the determination apparatus 100 may set the sales promotion ratio based on various conditions and the like.

[2. (Configuration of judgment device)
Next, the configuration of the determination apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the determination apparatus 100 according to the embodiment. As illustrated in FIG. 2, the determination apparatus 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The determination apparatus 100 includes an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator of the determination apparatus 100 and a display unit (for example, a liquid crystal display) for displaying various types of information. May be.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card). The communication unit 110 is connected to the network by wire or wirelessly, and transmits and receives information to and from the terminal device 10 included in the determination system 1, for example.

(Storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. As illustrated in FIG. 2, the storage unit 120 according to the embodiment includes a product information storage unit 121, an index information storage unit 122, and an action history information storage unit 123.

(Product information storage unit 121)
The product information storage unit 121 according to the embodiment stores various types of information related to products. FIG. 3 is a diagram illustrating an example of a product information storage unit according to the embodiment. 3 stores “store”, “product ID”, “product name”, “price”, “promotion ratio”, “CTR (Click Through Ratio)”, “CVR (Conversion Rate)”. , “Stock quantity”.

  “Store” indicates a store that is a sales source of the corresponding product. The “store” may store identification information for identifying a store as a sales source, such as a store ID. “Product ID” indicates identification information for identifying a product. “Product name” indicates a specific name or the like of the product. “Price” indicates the selling price of the corresponding product. “Sales promotion ratio” indicates the ratio of the sales promotion cost to the sales price of the product. When “None” is shown in the “Sales promotion ratio”, it indicates that the sales promotion ratio is not set for the corresponding product.

  “CTR” indicates the rate at which distribution content (product information) related to a product is selected. “CVR” indicates an index that leads to an action that leads to the profit of the seller who sells the product via the distribution content. For example, “CVR” indicates the ratio of the number of times of various conversions to the number of times of distribution content distribution. “Stock quantity” indicates the stock quantity of the corresponding product.

  For example, in the example illustrated in FIG. 3, the store A indicates that the store A sells a product (product GD1) identified by the product ID “GD1”. The product GD1 indicates that the product name is “Wine A” and the price is “4500” (yen). Further, the product GD1 indicates that the sales promotion ratio is “none”, that is, the sales promotion ratio is not set. Further, the product GD1 indicates that the CTR is “2%”, the CVR is “0.5%”, and the inventory quantity is “100”.

  Further, for example, in the example illustrated in FIG. 3, the store X sells a product (product GD10) identified by the product ID “GD10”, a product (product GD11) identified by the product ID “GD11”, and the like. Indicates that In addition, the product GD10 indicates that the product name is “Sake A” and the price is “15000” (yen). In addition, the product GD10 indicates that the sales promotion ratio is set to “5%”. Further, the product GD11 indicates that the product name is “Wine X” and the price is “5000” (yen). Further, the product GD11 indicates that the sales promotion ratio is set to “5%”. Note that different sales promotion ratios (for example, 5% and 10%, etc.) may be set for each product sold by the store X.

  The product information storage unit 121 is not limited to the above, and may store various information according to the purpose. For example, the product information storage unit 121 may store information on the date and time when product information was added and the date and time when product information was created. Further, the product information storage unit 121 may store various product information such as product images, gross profit, presence / absence of shipping costs, shipping costs, keywords used when searching for products, types of products, and the like.

(Index information storage unit 122)
The index information storage unit 122 according to the embodiment stores various types of information related to the index. FIG. 4 is a diagram illustrating an example of the index information storage unit according to the embodiment. The index information storage unit 122 illustrated in FIG. 4 includes items such as “index ID”, “index”, and “corresponding product”. In addition, in “compatible products”, items such as “# 1”, “# 2”, “# 3”, “# 4”, “# 5”, “# 6”, “# 7”, “# 8” Have

  “Index ID” indicates identification information for identifying an index. “Index” indicates an index. “# 1”, “# 2”, “# 3”, “# 4”, “# 5”, “# 6”, “# 7”, “# 8” in “Compatible Products” correspond to indexes. Product information to be displayed. Note that “# 1” to “# 8” and the like may correspond to the order of product information corresponding to the index. For example, “# 1” in the “corresponding product” may be product information whose ranking is “1st” among the product information corresponding to the index. Further, “# 2” in the “corresponding product” may be product information whose ranking is “2nd” among the product information corresponding to the index.

  In the example of FIG. 4, the index “wine” identified by the index ID “IN11” has the corresponding product information items GD1, GD2, GD55, GD14, GD200, GD11, GD9, GD9, and GD7. Indicates that the product information is related to the product.

  The index information storage unit 122 is not limited to the above, and may store various types of information according to the purpose. For example, the index information storage unit 122 may store the number of products corresponding to each index. For example, the index information storage unit 122 may store information related to the date and time when each index or each item information is added.

(Behavior history information storage unit 123)
The action history information storage unit 123 according to the embodiment stores various types of information related to user actions. FIG. 5 is a diagram illustrating an example of an action history information storage unit according to the embodiment. For example, the behavior history information storage unit 123 stores various behavior information such as user behavior with respect to content distributed to the terminal device 10 of each user. The action history information storage unit 123 illustrated in FIG. 5 includes items such as “user ID”, “action ID”, “date / time”, “type”, and “content”.

  “User ID” indicates identification information for identifying a user. For example, the user identified by the user ID “U1” corresponds to the user U1 illustrated in the example of FIG. The “behavior ID” indicates information for identifying the user's behavior. “Date and time” indicates the date and time when the corresponding user action was performed. In the example of FIG. 5, the date and time is represented by an abstract symbol such as date and time dt10. However, even a specific date and time such as “September 6, 2016, 17:28:54” may be used. Good. The “type” indicates information related to the type of action of the corresponding user. Further, “content” indicates content that is targeted in the corresponding user's action.

  For example, in the example illustrated in FIG. 5, the user (user U1) identified by the user ID “U1” has performed an action identified by the action ID “AC10” to the action ID “AC13”. For example, in the example illustrated in FIG. 5, the user U1 indicates that a search (behavior AC10) using the query “wine” is performed at the date and time dt10. Further, for example, in the example illustrated in FIG. 5, the user U1 indicates that the product information GD7 related to the wine V is selected (action AC11) at the date and time dt11. Further, for example, in the example illustrated in FIG. 5, the user U1 indicates that the product information GD11 related to the wine X is selected (action AC12) at the date and time dt12. Further, for example, in the example illustrated in FIG. 5, the user U1 indicates that the purchase of the wine X (the action AC13) is performed at the date and time dt13.

  The action history information storage unit 123 is not limited to the above, and may store various types of information according to the purpose. Moreover, although the case where action information was memorize | stored in the action history information storage part 123 for every user ID was shown in FIG. 5, action information may be memorize | stored not only for every user ID but in order of time, for example.

(Control unit 130)
Returning to the description of FIG. 2, the control unit 130 is a controller and is stored in a storage device inside the determination apparatus 100 by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. Various programs (corresponding to an example of a determination program) are implemented by using the RAM as a work area. The control unit 130 is a controller, and is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As illustrated in FIG. 2, the control unit 130 includes an acquisition unit 131, an extraction unit 132, a determination unit 133, and a provision unit 134, and implements or executes the information processing functions and operations described below. .

(Acquisition part 131)
For example, the acquisition unit 131 acquires various types of information. For example, the acquisition unit 131 acquires various types of information from the product information storage unit 121, the index information storage unit 122, and the action history information storage unit 123. The acquisition unit 131 may acquire various types of information from an external information processing apparatus.

  For example, the acquisition unit 131 acquires a query for search from the terminal device 10. For example, the acquisition unit 131 acquires a query from the terminal device 10 used by the user U1. In the example of FIG. 1, the acquisition unit 131 acquires the query “wine” from the terminal device 10-1.

  For example, the acquisition unit 131 is content related to a product associated with a sales promotion ratio indicating the ratio of the sales promotion cost to the product price, and information related to the distributed content that is the content distributed to the terminal device 10 used by the user. get. For example, the acquisition unit 131 acquires information related to content distribution to the user from the action history information storage unit 123 or the like.

  For example, the acquisition unit 131 acquires information related to the distribution content related to one product among all the products sold by one seller and the sales promotion ratio is associated with each product. In addition, for example, the acquisition unit 131 is a product group that is a product group that is equal to or greater than a predetermined ratio in all products that are sold by one sales source, and is a distribution content related to one product among the product group in which the sales promotion ratio is associated with each product. Get information about. In addition, for example, the acquisition unit 131 is a product group in which the ratio of all the products sold by one seller to a sales ratio is equal to or greater than a predetermined ratio, and one of the product groups in which the sales promotion ratio is associated with each product. Get information about distribution content related to products.

  In the example of FIG. 1, the acquisition unit 131 acquires information indicating that a product is to be added from the sales source device 20 used by the manager M1 of the store X. For example, the acquisition unit 131 acquires information indicating that the wine X sold by the store X is added as a product from the sales source device 20. For example, the acquisition unit 131 receives information indicating that the price of the wine X sold by the store X is “5000” (yen) and various product information such as an image of the wine X and a product description from the sales source device 20. get.

  For example, the acquisition unit 131 acquires information indicating that the sales promotion ratio “5%” is set for the wine X sold by the store X. For example, the acquisition unit 131 acquires information indicating that the sales promotion ratio “5%” is associated with the wine X sold by the store X.

  For example, the acquisition unit 131 acquires the behavior information of the user U1. For example, the acquisition unit 131 acquires information indicating that the user U1 has performed a search using the query “wine”. For example, the acquisition unit 131 acquires information indicating that the user U1 has selected the product information of the wine V among the search results corresponding to the query “wine”. For example, the acquisition unit 131 acquires information indicating that the user U1 has selected the product information of the wine X among the search results corresponding to the query “wine”. For example, the acquisition unit 131 acquires information indicating that the user U1 has purchased wine X. For example, the acquisition unit 131 stores the acquired behavior information of the user U1 in the behavior history information storage unit 123.

(Extractor 132)
The extraction unit 132 extracts various information. For example, the extraction unit 132 extracts a search result corresponding to the query. For example, the extraction unit 132 extracts a search result corresponding to the query acquired by the acquisition unit 131. For example, the extraction unit 132 extracts a search result corresponding to the query transmitted from the terminal device 10.

  In the example of FIG. 1, the extraction unit 132 extracts product information corresponding to the query. For example, the extraction unit 132 extracts product information corresponding to the query from the product information storage unit 121 based on information stored in the index information storage unit 122 (see FIG. 4).

  In the example of FIG. 1, the extraction unit 132 extracts product information corresponding to the query “wine” from the product information storage unit 121 based on the index information storage unit 122 (see FIG. 4). For example, the extraction unit 132 stores, from the product information storage unit 121, the product GD1 that is the wine A that the store A sells, the product GD2 that is the wine B that the store B sells, the product GD7 that is the wine V that the store V sells, Products GD11 and the like which are wine X sold by store X are extracted.

  In the example of FIG. 1, the extraction unit 132 extracts a product to be displayed in the area AR11 from among optional products corresponding to the query “wine”. For example, the extraction unit 132 extracts two products in order from the one with the higher set sales promotion ratio among the optional products corresponding to the query “wine”. For example, the extraction unit 132 extracts the product GD7 associated with the sales promotion ratio “10%”, that is, the wine V sold by the store V as the first product displayed in the area AR11. For example, the extraction unit 132 extracts the product GD11 associated with the sales promotion ratio “5%”, that is, the wine X sold by the store X, as the second-ranked product displayed in the area AR11.

(Determination part 133)
The determination unit 133 determines various information. For example, the determination unit 133 determines whether to charge an option for the seller of the product purchased by the user. For example, when the user purchases a product related to one content in accordance with processing related to the display of distribution content (product information) in the terminal device 10, the determination unit 133 is based on the sales promotion ratio to the seller of the product related to the one content. Determine whether to charge.

  For example, when the user purchases a product related to one content within a predetermined period after the processing related to the display of the distribution content in the terminal device 10 is performed, the determination unit 133 charges the sales agency based on the sales promotion ratio. Is determined. For example, after the distribution content displayed on the terminal device 10 is selected by the user, the determination unit 133 determines that the user is charged based on the sales promotion ratio when the user purchases a product related to the one content.

  Further, for example, when the user purchases the product after the user performs a predetermined registration operation on the product related to one content, the determination unit 133 determines to charge the seller based on the sales promotion ratio. For example, the determination unit 133 adds one product to a favorite or cart in a predetermined electronic commerce service within a predetermined period after the processing related to the display of the distribution content on the terminal device 10 is performed, and then the user When purchasing one product added to a favorite or cart, it is determined that the seller is charged based on the sales promotion ratio. In addition, for example, the determination unit 133 adds one product to a favorite or cart within a predetermined period after the processing related to the display of the distribution content in the terminal device 10, but does not purchase the one product. In such a case, it may be determined that the seller is charged with an amount obtained by reducing a predetermined amount from the normal sales promotion cost. In addition, for example, the determination unit 133 adds one product to a favorite or cart within a predetermined period after the processing related to the display of the distribution content in the terminal device 10, but does not purchase the one product. In this case, it may be determined that the seller is charged with an amount obtained by multiplying the normal sales promotion cost by a predetermined value of 0 or more and less than 1.

  For example, when the user purchases a product related to distribution content as a product related to one content, the determination unit 133 determines whether or not to charge the sales agency of the product related to the distribution content based on the sales promotion ratio. For example, when the user purchases another product sold by the seller of the product related to the distribution content as the product related to one content, the determination unit 133 determines whether to charge the seller based on the sales promotion ratio. For example, the determination unit 133 determines whether or not to charge based on the sales promotion ratio of the product related to the content initially selected by the user among the products sold by the seller. For example, the determination unit 133 charges, based on the sales promotion ratio, the product of the sales source purchased by the user based on the sales promotion ratio of the product related to the content initially selected by the user among the products sold by the sales agency. Determine whether or not. For example, the determination unit 133 determines whether or not to charge based on the sales promotion ratio of the product that the user first selected from among the products sold by the seller, and the product purchased by the user. For example, the determination unit 133 determines whether or not to charge based on the sales promotion ratio of the product that the user first selects and purchases among the products sold by the seller. For example, the determination unit 133 is a product related to the content initially selected by the user among the products sold by the seller, and the product of the seller purchased by the user based on the sales promotion ratio of the product purchased by the user. It is determined whether or not to charge based on the sales promotion ratio. Note that the content first selected by the user here may be content initially selected by the user in various periods as long as the content is initially selected by the user in a predetermined period. For example, the content first selected by the user may be content selected by the user at the earliest date and time in the user's behavior history, or content initially selected by the user during a predetermined period. Also good. For example, the content initially selected by the user may be content initially selected by the user in a period after the application of option charging is started to the seller. Further, the content selected and purchased first here may be various periods as long as the content is selected and purchased by the user for the first time in a predetermined period. For example, the content selected and purchased by the user first may be content purchased by the user at the earliest date and time in the user's behavior history, or may be selected and purchased by the user for the first time in a predetermined period. It may be content. For example, the content that is first selected and purchased by the user may be content that is first selected and purchased by the user in a period after the application of the optional billing to the seller is started.

  Further, for example, when the sales promotion ratio of the product related to the distribution content and the sales promotion ratio of the other product are different, the determination unit 133 determines the sales promotion ratio of the product related to the distribution content and the sales promotion of the other product based on a predetermined condition. It is determined which of the sales promotion ratios is to be charged to the seller.

  For example, when the sales promotion ratio of the product related to the distribution content is different from the sales promotion ratio of the other product, the determination unit 133 has a larger value among the sales promotion ratio of the product related to the distribution content and the sales promotion ratio of the other product. Using the ratio, it is determined that the seller is charged. For example, when the sales promotion ratio of the product related to the distribution content is different from the sales promotion ratio of the other product, the determination unit 133 determines whether the value of the sales promotion ratio of the product related to the distribution content is different from the sales promotion ratio of the other product. It is determined that the seller is charged using a small sales promotion ratio. Further, for example, when the sales promotion ratio of the product related to the distribution content is different from the sales promotion ratio of the other product, the determination unit 133 is calculated based on the sales promotion ratio of the product related to the distribution content and the sales promotion ratio of the other product. It is determined that the sales agency is charged using another sales promotion ratio.

  In the example of FIG. 1, the determination unit 133 performs charging determination for the wine X purchased by the user U1. In addition, for example, the determination unit 133 determines whether or not to charge an option for the store X selling the wine X for the purchase of the wine X by the user U1. In addition, for example, the determination unit 133 selects the product GD11 displayed on the terminal device 10-2 by the user U1, and selects the wine X based on the behavior information indicating that the store X has purchased the wine X. It is determined that option charging is performed for the store X to be sold.

  For example, after the processing related to the display of the distribution content in the terminal device 10 is performed, the determination unit 133 stores a product related to one content based on a predetermined condition when the user purchases a product related to the one content. Whether to charge based on the sales promotion ratio is determined. For example, when the user purchases a product related to one content within a predetermined period after the processing related to the display of the distribution content in the terminal device 10 is performed, the determination unit 133 charges the store based on the sales promotion ratio. judge. Further, for example, when the distribution content displayed on the terminal device 10 is selected by the user and the user purchases a product related to the one content, the determination unit 133 determines to charge the store based on the sales promotion ratio. .

  Further, for example, the determination unit 133 sets the sales promotion cost obtained by multiplying the sales promotion ratio by the price of the product, the content selection rate (CTR) regarding the product, and the ratio (CVR) leading to the action leading to the profit of the product seller. The content (product information) provided to the user may be determined (determined) according to the priority based on the priority. For example, the determination unit 133 may determine the value of the content based on the sales promotion cost. For example, the determination unit 133 may calculate an index value indicating the value of the content based on the sales promotion cost. For example, the determination unit 133 may calculate an effective cost per mill (eCPM) as an index value indicating the value of the content. For example, the determination unit 133 calculates eCPM based on the sales promotion cost and the content selection rate. For example, the determination unit 133 calculates eCPM by multiplying the sales promotion cost and the CTR of the content related to the product. For example, the determination unit 133 calculates eCPM based on the sales promotion cost and the ratio that leads to the behavior that leads to the profit of the seller who sells the product. For example, the determination unit 133 calculates eCPM by multiplying the sales promotion cost and the CVR. For example, the determination unit 133 calculates eCPM based on the sales promotion cost and the area of the display frame on any content on which content related to the product is displayed. For example, the determination unit 133 calculates eCPM per unit area by dividing the sales promotion cost by the area of the display frame.

(Providing unit 134)
The providing unit 134 provides various types of information to an external information processing apparatus. For example, the providing unit 134 provides the content (product information) extracted by the extracting unit 132 to the terminal device 10. For example, the providing unit 134 provides a search result based on the ranking determined by the extracting unit 132 to an external information processing apparatus. For example, the providing unit 134 provides the search result based on the ranking determined by the extracting unit 132 to the terminal device 10 that is the transmission source of the query.

  For example, the providing unit 134 provides ranking information to the terminal device 10 used by the user U1. For example, the providing unit 134 provides a search result based on the ranking determined by the extracting unit 132 to the terminal device 10. In the example of FIG. 1, the providing unit 134 provides the ranking information RK11 to the terminal device 10-1.

  For example, the providing unit 134 provides a charging service. In the example of FIG. 1, the providing unit 134 performs option charging for the store X. For example, the providing unit 134 charges the store X with “250 (yen)” obtained by multiplying the price “5000 (yen)” of the wine X by the sales promotion ratio “5 (%)”. For example, the providing unit 134 transmits information indicating that an optional charge “250 (yen)” is performed for the purchase of the wine X by the user U1 to the selling source device 20 used by the manager M1 of the store X. Further, the providing unit 134 provides billing information to the sales source device 20. In the example of FIG. 1, the providing unit 134 provides information indicating the charge amount 250 (yen) to the sales source device 20.

[3. (Judgment process flow)
Here, the procedure of the determination process by the determination apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a flowchart illustrating an example of the determination process according to the embodiment.

  As illustrated in FIG. 6, the determination apparatus 100 acquires information related to the product purchased by the user (step S <b> 101). In FIG. 1, the determination apparatus 100 acquires information indicating that the user U1 has purchased wine X.

  Moreover, the determination apparatus 100 acquires user behavior information (step S102). In FIG. 1, as illustrated in the action history information storage unit 123 in FIG. 5, the determination device 100 performs a search using the query “wine” at date dt 10 and the product information of wine V at date dt 11. The product information of the wine X is selected at the date and time dt12, and information indicating that the wine X is purchased at the date and time dt13 is acquired.

  Further, the determination apparatus 100 determines whether or not the condition for option charging is satisfied (step S103). For example, when the user U1 purchases the product GD11 within a predetermined period after the user U1 selects the product GD11 (wine X) in the list page W12 displayed on the terminal device 10, the determination device 100 determines that wine It is determined that the store X, which is the sales source of X, is charged based on the sales promotion ratio. In the example of FIG. 1, the determination device 100 selects a product GD11 displayed on the terminal device 10-2 by the user U1 and wine information based on behavior information indicating that the store X has purchased wine X. It is determined that option charging is performed for the store X that sells X.

  When the condition for optional charging is satisfied (step S103: Yes), the determination apparatus 100 determines a charging amount based on the sales promotion ratio (step S104). In the example of FIG. 1, the determination apparatus 100 determines “250 (yen)” obtained by multiplying the store X price “5000 (yen)” by the sales promotion ratio “5 (%)” as the charge amount for the store X. To do.

  Thereafter, the determination apparatus 100 charges the store of the product purchased by the user based on the determined charge amount (step S105). In FIG. 1, the determination apparatus 100 transmits information indicating that an optional charge “250 (yen)” is to be made for the purchase of the wine X by the user U1 to the seller apparatus 20 used by the manager M1 of the store X. .

  On the other hand, if the condition for option charging is not satisfied (step S103: No), the determination apparatus 100 ends the process without performing option charging. For example, the determination device 100 does not select the product GD11 in the list page W12 displayed on the terminal device 10-2 by the user U1, and the wine sold by the store X through a route other than providing information on the product GD11 related to option charging. When X is purchased, it is determined that option charging is not performed for the store X that sells the wine X.

[4. Purchase of other products
In the above-described example, the case where the user purchases the product related to the distribution content as the product related to one content in which the product GD11 in the list page W12 and the product GD11 purchased by the user U1 are the same is shown. The product and the product related to the distribution content may be different. This point will be described with reference to FIG. FIG. 7 is a diagram illustrating an example of charging determination at the time of purchase of another product according to the embodiment.

  The terminal device 10-2 in FIG. 7 is the same as the terminal device 10-2 in FIG. That is, terminal device 10-2 in FIG. 7 shows a state after list page W12 is displayed in step S15 in FIG. For example, FIG. 7 shows an example when the user U1 performs an operation different from that in FIG. 1 after step S15 in FIG.

  First, the user U1 selects the product GD11 in the list page W12 displayed on the terminal device 10-2 (step S21). In the example of FIG. 7, the user U1 selects the wine X by touching the portion where the wine X is displayed in the list page W12 displayed on the terminal device 10-2 with the finger FG1.

  Thereby, the terminal device 10 displays the store page W13 of the store X (step S22). In the example of FIG. 7, the display is transitioned from the terminal device 10-2 to the terminal device 10-21. As shown in FIG. 7, the store page W13 of the store X displays products GD10 to GD12 and the like sold by the store X. Specifically, the store page W13 of the store X displays the sake A sold by the store X, the wine X sold by the store X, and the whiskey A sold by the store X.

  And user U1 selects goods GD10 in store page W13 displayed on terminal unit 10-21 (Step S23). In the example of FIG. 7, the user U1 selects sake S by touching the part where the sake A is displayed in the store page W13 displayed on the terminal device 10-21 with the finger FG1. Thereafter, the user U1 purchases sake A sold by the store X by performing a predetermined operation on the page of the store X (step S24). For example, the terminal device 10-21 transmits information indicating the intention of the user U1 to purchase sake A to the determination device 100 according to the operation of the user U1.

  The determination apparatus 100 that has acquired information indicating that the user U1 intends to purchase sake A from the terminal device 10-21 performs a purchase process of sake A (step S25). For example, the determination apparatus 100 performs a settlement process for sake A using the account information of the user U1 or performs a procedure for delivering sake A to an address designated by the user U1.

  And the determination apparatus 100 performs charge determination about the sake A purchased by the user U1 (step S26). In the example of FIG. 7, the determination apparatus 100 determines whether to charge an option for the store X that sells sake A for the purchase of sake A by the user U1. For example, the determination apparatus 100 sells the sake A based on various information such as whether the sales promotion ratio is associated with the sake A based on the behavior information until the user U1 purchases the sake A. It is determined whether or not option charging is performed for the store X.

  Here, as shown in the product information storage unit 121 in FIG. 7, the sales promotion ratio is set in association with “5%” for sake A, which is the product GD10 sold by the store X. In addition, the user U1 purchases the sake A of the store X via the product GD11 of the store X that is preferentially displayed as an optional product on the list page W12. Therefore, the determination apparatus 100 determines that option charging is performed for the store X that sells sake A.

  Then, the determination apparatus 100 performs option charging for the store X (step S27). In the example of FIG. 7, the determination apparatus 100 charges the store X with “750 (yen)” obtained by multiplying the price “15000 (yen)” of sake A by the sales promotion ratio “5 (%)”. For example, the determination apparatus 100 transmits information indicating that an optional billing “750 (yen)” is to be performed for the purchase of sake A by the user U1 to the seller apparatus 20 used by the manager M1 of the store X.

  As described above, the determination apparatus 100 obtains information on a route through which a user purchases a product based on user behavior information and the like, whereby a product related to one content and a product related to distribution content are different. Even in such a case, if the user receives a benefit such as preferential display of information related to a store that sells products purchased by the user, the store can be charged appropriately.

[5. (Judgment by time)
In the above-described example, the determination apparatus 100 may be a case where the user U1 via the store X product GD11 displayed preferentially as an option-included product on the list page W12 purchases the store X product. It may be determined that the option X is not charged for the store X according to various information. For example, when the user U1 who purchased the store X product GD11 displayed on the list page W12 purchases the store X product, the determination apparatus 100 selects the product GD11 in the list page W12. Depending on the period from purchase to purchase of the product, it may be determined whether to charge the store X for options. This point will be described with reference to FIG. FIG. 8 is a diagram illustrating an example of charging determination according to the passage of time according to the embodiment.

  The terminal device 10-2 in FIG. 8 is the same as the terminal device 10-2 in FIG. That is, terminal device 10-2 in FIG. 8 shows a state after list page W12 is displayed in step S15 in FIG. For example, FIG. 8 shows an example when the user U1 performs an operation different from that in FIG. 1 after step S15 in FIG.

  First, user U1 selects goods GD11 in list page W12 displayed on terminal unit 10-2 (Step S31). In the example of FIG. 8, the user U1 selects the wine X by touching the portion where the wine X is displayed in the list page W12 displayed on the terminal device 10-2 with the finger FG1. In the example of FIG. 8, the user U1 selects the product GD11 in the list page W12 at the date and time dt31.

  In the example of FIG. 8, when the product of the store X is purchased before the period tm30 elapses from the date and time dt31 when the product GD11 in the list page W12 is selected, the determination apparatus 100 charges an option for the store X. Determine to do. For example, the determination device 100 determines that an optional charge is made for the store X when a product in the store X is purchased from the date and time dt31 to the date and time dt33 when the period tm30 has elapsed. For example, the period tm30 may be various periods such as three days or one week. For example, the determination apparatus 100 may appropriately set the period tm30 based on various information such as the category and price of the product GD11.

  In the example of FIG. 8, the user U1 purchases a product in the store X at the date and time d32 (step S32). For example, the user U1 purchases whiskey A (see FIG. 7) sold by the store X at the date and time d32.

  Then, the determination apparatus 100 makes a charging determination for the product in the store X purchased by the user U1 at the date and time d32 (step S33). In this case, the determination apparatus 100 determines to charge the store X for the option for the product of the store X purchased at the date and time d32 by the user U1 as shown in the charging information DL31. Specifically, since the determination apparatus 100 is a product of the store X purchased by the user U1 before the period tm30 elapses from the date and time dt31, the determination apparatus 100 stores the product of the store X purchased by the user U1 at the date and time d32. It is determined that option charging is performed for X. For example, when the user U1 purchases the whiskey A (see FIG. 7) sold by the store X at the date and time d32, the user U1 determines to charge the store X for the option for the whiskey A purchased at the date and time d32. To do.

  Further, in the example of FIG. 8, the user U1 purchases a product in the store X at the date and time d34 (step S34). For example, the user U1 purchases the wine X sold by the store X at the date and time d34.

  Then, the determination apparatus 100 makes a charging determination for the product in the store X purchased by the user U1 at the date and time d34 (step S35). In this case, as shown in the billing information DL32, the determination apparatus 100 determines that no option billing is performed on the store X for the product of the store X purchased by the user U1 at the date and time d34. Specifically, since the determination device 100 is a product of the store X purchased by the user U1 after the period tm30 has elapsed from the date and time dt31, the determination device 100 stores the product of the store X purchased by the user U1 at the date and time d34. It is determined that option charging is not performed. For example, when the user U1 purchases the wine X sold by the store X at the date and time d34, the user U1 determines not to charge the store X for the option of the wine X purchased at the date and time d34 by the user U1.

  As described above, the determination apparatus 100 determines whether to charge an option for the store X by determining whether to charge the option according to a period from the time when the store X has received benefits such as priority display of information. You may determine whether to do it. For example, when the product of the store X is purchased within a predetermined period after selecting the product GD11 of the store X that is preferentially displayed on the list page W12, the determination apparatus 100 may benefit from the priority display of the information. If it is received, it is determined that an optional charge is made to the store X. In addition, for example, when the product of the store X is purchased after the lapse of a predetermined period after the determination device 100 selects the product GD11 of the store X that is preferentially displayed on the list page W12, the store X displays the priority display of information, etc. It is determined that the option charge is not performed for the store X because it does not benefit from the above. Therefore, when the determination apparatus 100 receives a benefit such as preferential display of information related to a store that sells products purchased by a user, the determination apparatus 100 can appropriately charge the store.

[6. (About billing amount)
In the above-described example, the case where the sales promotion cost calculated by multiplying the sales promotion ratio associated with each product and the price of the product is used as the amount charged to the store is shown. It may be determined using various information as appropriate. For example, the determination apparatus 100 calculates a plurality of sales promotion costs based on a plurality of billing systems, and charges the store one sales promotion cost selected based on a predetermined standard among the calculated sales promotion costs. It is good also as the amount to do. This point will be described with reference to FIG. FIG. 9 is a diagram illustrating an example of determination of the charge amount according to the embodiment.

  Note that the terminal device 10-2 in FIG. 9 is the same as the terminal device 10-2 in FIG. That is, terminal device 10-2 in FIG. 9 shows a state after list page W12 is displayed in step S15 in FIG. For example, FIG. 9 shows an example when the user U1 performs an operation different from that in FIG. 1 after step S15 in FIG. The product information storage unit 121A is different from the product information storage unit 121 in FIG. 1 in that the sales promotion ratio associated with the sake A, which is the product GD10, is “1%”.

  First, the user U1 selects the product GD11 in the list page W12 displayed on the terminal device 10-2 (step S41). In the example of FIG. 9, the user U1 selects the wine X by touching the portion where the wine X is displayed in the list page W12 displayed on the terminal device 10-2 with the finger FG1.

  Thereby, the terminal device 10 displays the store page W13 of the store X (step S42). In the example of FIG. 9, the display is transitioned from the terminal device 10-2 to the terminal device 10-41. As shown in FIG. 9, the store page W13 of the store X displays products GD10 to GD12 and the like sold by the store X. Specifically, the store page W13 of the store X displays the sake A sold by the store X, the wine X sold by the store X, and the whiskey A sold by the store X.

  And user U1 selects goods GD10 in store page W13 displayed on terminal unit 10-41 (Step S43). In the example of FIG. 9, the user U1 selects sake A by touching the portion where the sake A is displayed in the store page W13 displayed on the terminal device 10-41 with the finger FG1. Thereafter, the user U1 purchases sake A sold by the store X by performing a predetermined operation on the page of the store X (step S44). For example, the terminal device 10-41 transmits information indicating that the user U1 intends to purchase sake A to the determination device 100 in accordance with the operation of the user U1.

  The determination apparatus 100 that has acquired information indicating that the user U1 intends to purchase sake A from the terminal device 10-41 performs a purchase process of sake A (step S45). For example, the determination apparatus 100 performs a settlement process for sake A using the account information of the user U1 or performs a procedure for delivering sake A to an address designated by the user U1.

  And the determination apparatus 100 performs charge determination about the sake A purchased by the user U1 (step S46). In the example of FIG. 9, the determination apparatus 100 determines whether to charge an option for the store X that sells sake A for the purchase of sake A by the user U1. For example, the determination apparatus 100 sells the sake A based on various information such as whether the sales promotion ratio is associated with the sake A based on the behavior information until the user U1 purchases the sake A. It is determined whether or not option charging is performed for the store X.

  Here, as shown in the product information storage unit 121A in FIG. 9, the sales promotion ratio is set in association with “1%” for sake A, which is the product GD10 sold by the store X. In addition, the user U1 purchases the sake A of the store X via the product GD11 of the store X that is preferentially displayed as an optional product on the list page W12. Therefore, the determination apparatus 100 determines that option charging is performed for the store X that sells sake A.

  Here, in the example of FIG. 9, the determination apparatus 100 calculates a plurality of sales promotion costs based on a plurality of billing systems, and selects one of the calculated sales promotion costs based on a predetermined criterion. The sales promotion cost is determined as the billing amount for the store (step S47). For example, as shown in the billing scheme list CL41, the determination apparatus 100 compares the billing amounts calculated based on a plurality of billing schemes such as the scheme A to the scheme D, thereby determining the charge for the store X selling the sake A. Determine the amount.

  For example, the system A in the billing system list CL41 is a system for calculating the sales promotion cost based on the price of the sake A purchased by the user U1 and the sales promotion ratio associated with the sake A. Therefore, in the case of the system A in the billing system list CL41, the determination apparatus 100 multiplies the price “15000 (yen)” of sake A by the sales promotion ratio “1 (%)” associated with the sake A. Thus, “150 (yen)” is calculated as the sales promotion cost.

  Further, for example, the system B in the billing system list CL41 calculates the sales promotion cost based on the price of the sake A purchased by the user U1 and the sales promotion ratio associated with the wine X on which the product information is preferentially displayed. It is a system to do. Therefore, in the case of the system B in the accounting system list CL41, the determination apparatus 100 multiplies the price “15000 (yen)” of sake A by the sales promotion ratio “5 (%)” associated with the wine X. Thus, “750 (yen)” is calculated as the sales promotion cost.

  Further, for example, the system C in the accounting system list CL41 is based on the price of the wine X on which the product information is preferentially displayed and the sales promotion cost associated with the wine X on which the product information is preferentially displayed. It is a system to calculate. Therefore, in the case of the system C in the accounting system list CL41, the determination apparatus 100 multiplies the price “5000 (yen)” of the wine X by the sales promotion ratio “5 (%)” associated with the wine X. Thus, “250 (yen)” is calculated as the sales promotion cost.

  Further, for example, the system D in the billing system list CL41 is calculated based on the sales promotion ratio associated with the sake A and the sales promotion ratio associated with the wine X on which the product information is preferentially displayed. This is a system for calculating the sales promotion cost based on the sales promotion ratio. Specifically, the system D in the accounting system list CL41 is a system for calculating the sales promotion cost based on the price of the sake A purchased by the user U1 and the above-described third sales promotion ratio. In the example of FIG. 9, the determination apparatus 100 uses, as the third sales promotion ratio, the sales promotion ratio “1 (%)” associated with sake A and the sales promotion ratio associated with wine X in which product information is preferentially displayed. The average value “3 (%)” with “5 (%)” is used.

  Therefore, in the example of FIG. 9, in the case of the system D in the accounting system list CL41, the determination apparatus 100 multiplies the price “15000 (yen)” of the sake A by the third sales promotion ratio “3 (%)”. As a result, “450 (yen)” is calculated as the sales promotion cost. Note that the four systems A to D described above are examples, and the determination apparatus 100 may calculate the sales promotion cost not only based on the systems A to D but also using a system using various information as appropriate.

  In the example of FIG. 9, the determination apparatus 100 determines the sales promotion cost with the maximum value among the plurality of sales promotion expenses as the charge to the store based on a plurality of charging systems including the systems A to D. . For example, the determination apparatus 100 determines the sales promotion cost “750 (yen)” calculated by the system B in the accounting system list CL41 as the amount charged for the store X selling the sake A. Note that the determination apparatus 100 may determine the charge amount to the store based on various conditions, not limited to the sales promotion cost with the maximum value. For example, the determination apparatus 100 may determine the sales promotion cost with the smallest value among the plurality of sales promotion costs as the charge amount to the store based on a plurality of charging systems including the systems A to D. For example, the determination apparatus 100 may determine the sales promotion cost having the second largest value among the plurality of sales promotion costs as the charge amount to the store based on a plurality of billing systems including the systems A to D.

  For example, the determination apparatus 100 determines whether or not to charge based on the sales promotion ratio of the product related to the content initially selected by the user among the products sold by the seller (store). For example, the determination apparatus 100 charges the product of the sales source purchased by the user based on the sales promotion rate based on the sales promotion rate of the product related to the content selected by the user among the products sold by the sales source. Determine whether or not. For example, when the content of sake A sold by the store X (for example, the product GD10 in FIG. 9) is first selected, the determination apparatus 100 charges based on the sales promotion ratio “5 (%)” of the wine X. It may be determined whether or not. For example, when the content of the wine X sold by the store X (for example, the product GD11 in FIG. 9) is first selected, the determination device 100 selects the user based on the sales promotion ratio “5 (%)” of the wine X. It may be determined whether or not to charge for sake A purchased.

  For example, the determination apparatus 100 determines whether or not to charge based on a sales promotion ratio of a product that is first selected by the user among products sold by the seller and that is purchased first by the user. For example, the determination apparatus 100 is a product related to the content selected by the user first among the products sold by the seller, and is based on the sales promotion ratio of the product first purchased by the user. It is determined whether or not to charge the product based on the sales promotion ratio. For example, when the content of the wine X sold by the store X (for example, the product GD11 in FIG. 9) is first selected and the wine X is purchased, the determination apparatus 100 promotes the sales promotion ratio “5 (%) of the wine X. Based on the above, it may be determined whether or not to charge for sake A purchased by the user. For example, a store may set a higher promotion rate (rate) on a product that is initially selected by the user in order to direct the user to his site. For example, the store guides the user to his site (store page) by setting a higher rate on the cheap eye-catching products that the user wants to buy and wants to buy unintentionally. May be purchased as a set. In this case, the product related to the initially selected content may not be purchased. However, even if the product related to the initially selected content is not purchased by the above-described processing, the charge amount is appropriately determined. be able to. As described above, the determination apparatus 100 can appropriately determine whether or not to charge the merchandise seller by the above-described processing, and can charge the seller.

  As described above, the determination apparatus 100 can flexibly determine the charge amount for the store by calculating a plurality of sales promotion expenses based on a plurality of charge systems and determining the charge amount for the store. .

[7. effect〕
As described above, the determination apparatus 100 according to the embodiment includes the acquisition unit 131 and the determination unit 133. The acquisition unit 131 acquires content related to a product associated with a sales promotion ratio indicating a ratio of the sales promotion cost to the product price, which is content distributed to the terminal device 10 used by the user. . When the user purchases a product related to one content in accordance with the processing related to the display of the distribution content in the terminal device 10, the determination unit 133 determines whether to charge the sales source of the product related to the one content based on the sales promotion ratio. judge.

  Thereby, when the user purchases a product related to one content in accordance with the processing related to the display of the distribution content in the terminal device 10, the determination device 100 according to the embodiment sets the sales promotion ratio to the sales source of the product related to the one content. By determining whether or not to charge based on the product, it is possible to appropriately determine whether or not to charge the product seller.

  Further, in the determination device 100 according to the embodiment, the determination unit 133 sells the product when the user purchases a product related to one content within a predetermined period after the processing related to the display of the distribution content in the terminal device 10 is performed. It is determined that the charge is based on the sales promotion ratio.

  Thereby, the determination apparatus 100 according to the embodiment, when the user purchases a product related to one content within a predetermined period after the processing related to the display of the distribution content in the terminal device 10 is performed, By determining that charging is to be performed based on the above, it is possible to appropriately determine whether or not to charge the merchandise seller.

  Moreover, in the determination apparatus 100 according to the embodiment, the determination unit 133 determines the sales promotion ratio to the sales agency when the user purchases a product related to one content after the distribution content displayed on the terminal device 10 is selected by the user. It is determined that charging is performed based on.

  Thereby, after the distribution content displayed on the terminal device 10 is selected by the user, the determination device 100 according to the embodiment charges the sales agency based on the sales promotion ratio when the user purchases a product related to the one content. By determining to perform, it is possible to appropriately determine whether to charge the merchant of the product.

  Further, in the determination apparatus 100 according to the embodiment, the determination unit 133 charges the sales agency based on the sales promotion ratio when the user purchases the product after performing a predetermined registration operation on the product related to one content. Is determined to be performed.

  Thereby, the determination apparatus 100 according to the embodiment determines that, when the user purchases the product after performing a predetermined registration operation for the product related to one content, the sales agency is charged based on the sales promotion ratio. By doing so, it is possible to appropriately determine whether or not to charge the merchandise seller.

  In the determination apparatus 100 according to the embodiment, when the user purchases a product related to the distribution content as a product related to one content, the determination unit 133 charges the sales source of the product related to the distribution content based on the sales promotion ratio. Determine if.

  Accordingly, when the user purchases a product related to distribution content as a product related to one content, the determination apparatus 100 according to the embodiment determines whether or not to charge the sales source of the product related to the distribution content based on the sales promotion ratio. This makes it possible to appropriately determine whether or not to charge the merchandise seller.

  Moreover, in the determination apparatus 100 according to the embodiment, the determination unit 133 determines, based on the sales promotion ratio, when the user purchases another product sold by the seller of the product related to the distribution content as the product related to the one content. Determine whether to charge.

  Thereby, the determination apparatus 100 according to the embodiment, when the user purchases another product sold by the seller of the product related to the distribution content as the product related to the one content, whether to charge the seller based on the sales promotion ratio By determining whether or not, it is possible to appropriately determine whether or not to charge the merchandise seller.

  Further, in the determination apparatus 100 according to the embodiment, the determination unit 133 determines whether or not to charge based on the sales promotion ratio of the product related to the content selected by the user first among the products sold by the selling agency.

  Thereby, the determination apparatus 100 according to the embodiment determines whether or not to charge based on the sales promotion ratio of the product related to the content initially selected by the user from among the products sold by the seller. It is possible to appropriately determine whether or not to charge.

  Moreover, in the determination apparatus 100 according to the embodiment, the determination unit 133 determines, based on the sales promotion ratio of the product related to the content selected by the user first among the products sold by the seller, the product of the seller purchased by the user. It is determined whether or not to charge based on the sales promotion ratio.

  Thereby, the determination apparatus 100 according to the embodiment uses the sales promotion ratio of the product purchased by the user based on the sales promotion ratio of the product related to the content initially selected by the user among the products sold by the sales agency. By determining whether or not to charge based on this, it is possible to appropriately determine whether or not to charge the merchandise seller.

  Moreover, in the determination apparatus 100 according to the embodiment, the determination unit 133 is based on the sales promotion ratio of the product that is first selected by the user among the products sold by the seller and that is the product that the user has purchased first. Determine whether to charge.

  Thereby, the determination apparatus 100 according to the embodiment performs the charging based on the sales promotion ratio of the product that the user first selected among the products sold by the seller and that is the product that the user first purchased. By determining whether or not, it is possible to appropriately determine whether or not to charge the merchandise seller.

  Moreover, in the determination apparatus 100 according to the embodiment, the determination unit 133 is a product related to the content selected by the user first among the products sold by the selling agency, and is based on the sales promotion ratio of the product first purchased by the user. Thus, it is determined whether or not to charge the product purchased by the user based on the sales promotion ratio.

  Thereby, the determination apparatus 100 according to the embodiment is based on the sales promotion ratio of the product that is first selected by the user among the products sold by the seller, and the user first purchases the product. By determining whether or not to charge the purchased merchandise based on the sales promotion ratio, it is possible to appropriately determine whether or not to charge the merchandise vendor.

  In the determination apparatus 100 according to the embodiment, the determination unit 133 determines the sales promotion ratio of the product related to the distribution content based on a predetermined condition when the sales promotion ratio of the product related to the distribution content is different from the sales promotion ratio of the other products. And the sales promotion ratio of the other products are used to determine whether to charge the seller.

  Thereby, the determination apparatus 100 according to the embodiment, when the sales promotion ratio of the product related to the distribution content and the sales promotion ratio of the other product are different from each other, based on a predetermined condition, By determining which of the sales promotion ratios of the product and the sales promotion ratio is to be charged to the seller, it is possible to appropriately determine whether to charge the seller of the product.

  Further, in the determination apparatus 100 according to the embodiment, the determination unit 133 determines the sales promotion ratio of the product related to the distribution content and the sales promotion of other products when the sales promotion ratio of the product related to the distribution content is different from the sales promotion ratio of the other product. It is determined that the sales agent is charged using the sales promotion ratio having a large value out of the ratio.

  Thereby, the determination apparatus 100 according to the embodiment, when the sales promotion ratio of the product related to the distribution content is different from the sales promotion ratio of the other product, the sales promotion ratio of the product related to the distribution content and the sales promotion ratio of the other product. By determining that the seller is to be charged using the sales promotion ratio having a large value, it is possible to appropriately determine whether or not to charge the seller of the product.

  Further, in the determination apparatus 100 according to the embodiment, the determination unit 133 determines the sales promotion ratio of the product related to the distribution content and the sales promotion of other products when the sales promotion ratio of the product related to the distribution content is different from the sales promotion ratio of the other product. It is determined that the sales agency is charged using the sales promotion ratio having a small value among the ratios.

  Thereby, the determination apparatus 100 according to the embodiment, when the sales promotion ratio of the product related to the distribution content is different from the sales promotion ratio of the other product, the sales promotion ratio of the product related to the distribution content and the sales promotion ratio of the other product. By determining that the seller is to be charged using the sales promotion ratio having a small value, it is possible to appropriately determine whether to charge the seller of the product.

  Further, in the determination apparatus 100 according to the embodiment, the determination unit 133 determines the sales promotion ratio of the product related to the distribution content and the sales promotion of other products when the sales promotion ratio of the product related to the distribution content is different from the sales promotion ratio of the other product. Using other sales promotion ratios calculated based on the ratios, it is determined to charge the seller.

  Thereby, the determination apparatus 100 according to the embodiment, when the sales promotion ratio of the product related to the distribution content is different from the sales promotion ratio of the other product, the sales promotion ratio of the product related to the distribution content and the sales promotion ratio of the other product. By determining that the seller is to be charged using the sales promotion ratio having a small value, it is possible to appropriately determine whether to charge the seller of the product.

  In the determination apparatus 100 according to the embodiment, the acquisition unit 131 is a distribution content related to one product among all the products sold by one sales source and the sales promotion ratio is associated with each product. Get information about.

  As a result, the determination apparatus 100 according to the embodiment acquires information related to the distribution content related to one product among all the products sold by one seller and the sales promotion ratio is associated with each product. By doing so, it is possible to appropriately determine whether or not to charge the merchandise seller.

  Moreover, in the determination apparatus 100 according to the embodiment, the acquisition unit 131 is a product group of a predetermined ratio or more in all products sold by one sales source, and a product group in which a sales promotion ratio is associated with each product. , To acquire information related to distribution content related to one product.

  Thereby, the determination apparatus 100 according to the embodiment is a product group of a predetermined ratio or more in all products sold by one seller, and one product among the product groups in which the sales promotion ratio is associated with each product. It is possible to appropriately determine whether or not to charge the merchant of the product by acquiring information related to the distribution content.

  Further, in the determination apparatus 100 according to the embodiment, the acquisition unit 131 is a product group in which the ratio of all the products sold by one seller is a predetermined ratio or more, and a sales promotion ratio is associated with each product. In the product group, information related to the distribution content related to one product is acquired.

  Thereby, the determination apparatus 100 according to the embodiment is a product group in which the ratio of the sales of all the products sold by one seller to a predetermined ratio or more is a product group, and a sales promotion ratio is associated with each product. Among them, by acquiring information related to the distribution content related to one product, it is possible to appropriately determine whether or not to charge the product seller.

[8. Hardware configuration)
The determination apparatus 100 according to the embodiment described above is realized by a computer 1000 configured as shown in FIG. 10, for example. FIG. 10 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the determination apparatus. The computer 1000 includes a CPU 1100, a RAM 1200, a ROM (Read Only Memory) 1300, an HDD (Hard Disk Drive) 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F). ) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the network N and sends the data to the CPU 1100, and provides the data generated by the CPU 1100 to other devices via the network N.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the determination apparatus 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 130 by executing a program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the network N.

  Although the embodiments of the present application have been described in detail with reference to the drawings, these are merely examples, and various modifications and improvements have been made based on the knowledge of those skilled in the art including the aspects described in the disclosure line of the invention. The present invention can be implemented in other forms.

[9. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  In addition, the processes described in the above-described embodiments can be appropriately combined within a range in which the process contents do not contradict each other.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the acquisition unit can be read as acquisition means or an acquisition circuit.

DESCRIPTION OF SYMBOLS 1 Determination system 100 Determination apparatus 121 Merchandise information storage part 122 Index information storage part 123 Action history information storage part 130 Control part 131 Acquisition part 132 Extraction part 133 Determination part 134 Provision part 10 Terminal device N network

Claims (21)

An acquisition unit that acquires content related to a product associated with a sales promotion ratio indicating a ratio of a sales promotion cost to a product price, and is a content distributed to a terminal device used by a user;
When the user purchases a product, the target product, which is the product purchased by the user, is based on the sales promotion ratio to the seller of the target product, depending on whether the user has purchased the product via the distribution content. A determination unit that determines whether or not to charge;
A determination apparatus comprising: The determination unit
When the user purchases the target product within a predetermined period after the distribution content is displayed on the terminal device, it is determined to charge the sales agency based on a sales promotion ratio. Item 2. The determination device according to Item 1. The determination unit
After the distribution content displayed on the terminal device is selected by the user, when the user purchases the target product, it is determined to charge the sales agency based on a sales promotion ratio. The determination device according to claim 1 or claim 2. The determination unit
4. When the user purchases the target product after performing a predetermined registration operation on the target product, it is determined to charge the seller based on a sales promotion ratio. The determination apparatus according to any one of the above. The determination unit
5. The method according to claim 1, wherein when the user purchases a product related to the distribution content as the target product, it is determined whether or not to charge the sales source of the product related to the distribution content based on a sales promotion ratio. The determination apparatus according to any one of the above. The determination unit
When the user purchases, as the target product, another product sold by a seller of the product related to the distribution content, it is determined whether to charge the seller based on a sales promotion ratio. The determination apparatus according to any one of 1 to 5. The determination unit
The determination apparatus according to claim 6, wherein it is determined whether or not to charge based on a sales promotion ratio of a product related to the content selected first by the user among the products sold by the seller. The determination unit
Whether or not to charge the product of the seller purchased by the user based on the promotion rate based on the promotion rate of the product related to the content initially selected by the user among the products sold by the seller. The determination device according to claim 7, wherein determination is performed. The determination unit
It is determined whether or not to charge based on a sales promotion ratio of a product that is selected by the user among the products sold by the seller and that is related to the content selected by the user. 6. The determination device according to 6. The determination unit
Of the products sold by the seller, the product related to the content selected by the user for the first time, and based on the sales promotion ratio of the product purchased by the user, the sales promotion product purchased by the user The determination apparatus according to claim 9, wherein it is determined whether to charge based on a ratio. The determination unit
When the sales promotion ratio of the product indicated by the distribution content is different from the sales promotion ratio of the target product, any one of the sales promotion ratio of the product indicated by the distribution content and the sales promotion ratio of the target product is determined based on a predetermined condition. The determination apparatus according to claim 6, wherein a determination is made as to whether to charge the seller using a sales promotion ratio. The determination unit
When the sales promotion ratio of the product indicated by the distribution content is different from the sales promotion ratio of the target product, a sales promotion ratio having a larger value is used among the sales promotion ratio of the product indicated by the distribution content and the sales promotion ratio of the target product. The determination apparatus according to claim 11, wherein the determination is made that the seller is charged. The determination unit
When the sales promotion ratio of the product indicated by the distribution content is different from the sales promotion ratio of the target product, a sales promotion ratio having a small value is used among the sales promotion ratio of the product indicated by the distribution content and the sales promotion ratio of the target product. The determination apparatus according to claim 11, wherein the determination is made that the seller is charged. The determination unit
When the sales promotion rate of the product indicated by the distribution content is different from the sales promotion rate of the target product, another sales promotion rate calculated based on the sales promotion rate of the product indicated by the distribution content and the sales promotion rate of the target product. The determination apparatus according to claim 6, wherein the determination is made that charging is performed for the seller. The acquisition unit
15. All the products sold by one sales source, and information about distribution contents related to one product is acquired from all the products in which the sales promotion ratio is associated with each product. The determination apparatus according to any one of the above. The acquisition unit
It is a product group that is more than a predetermined percentage of all products sold by a single vendor, and is characterized by acquiring information related to distribution content related to one product out of a group of products with a sales promotion ratio associated with each product. The determination apparatus according to any one of claims 1 to 14. The acquisition unit
Acquire information on distribution content for one product out of product groups that have a sales ratio of all products sold by one vendor and that account for a percentage of sales. The determination device according to any one of claims 1 to 14, wherein The determination unit
18. When the user purchases the target product via content other than the distribution content, it is determined that the sales source of the target product is not charged based on a sales promotion ratio. The determination apparatus according to any one of the above. The acquisition unit
The determination device according to any one of claims 1 to 18, wherein information relating to the distribution content that is arranged in a display area in a predetermined page and displayed on the terminal device is acquired. A determination method executed by a computer,
An acquisition step of acquiring information related to distribution content, which is content related to a product associated with a sales promotion ratio indicating a ratio of the sales promotion cost to the product price, and the content distributed to the terminal device used by the user;
When the user purchases a product, the target product, which is the product purchased by the user, is based on the sales promotion ratio to the seller of the target product, depending on whether the user has purchased the product via the distribution content. A determination step for determining whether or not to charge;
The determination method characterized by including. An acquisition procedure for acquiring information about distribution content, which is content related to a product associated with a sales promotion ratio indicating a ratio of the sales promotion cost to the product price, and the content distributed to the terminal device used by the user;
When the user purchases a product, the target product, which is the product purchased by the user, is based on the sales promotion ratio to the seller of the target product, depending on whether the user has purchased the product via the distribution content. A determination procedure for determining whether or not to charge,
The determination program characterized by causing a computer to execute.

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