JP2015179469A - Distribution device, distribution method, and distribution program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To reduce time and effort of an exhibitor.SOLUTION: A distribution device comprises an acquisition part and a distribution part. The acquisition part acquires sales-promoting ratio indicating ratio of a sales promotion cost to a commodity price of a commodity. The distribution part distributes content with respect to the commodity on the basis of the acquired sales-promoting ratio by the acquisition part.

Description

  The present invention relates to a distribution device, a distribution method, and a distribution program.

  In recent years, with the rapid spread of the Internet, sales via the Internet are actively performed. For example, there are products that sell products to EC (Electronic Commerce) sites and sell products to users via such sites.

  In such an EC site, an advertisement related to a product is distributed according to a bid price set for each advertisement of the product by an exhibitor who sells the product. For example, as advertisement distribution by an advertisement distribution server, a technique for preferentially distributing an advertisement with a high bid price is known. According to this technology, it is considered that the sales effect of the product can be enhanced.

JP 2010-123104 A

  However, with the above-described conventional technology, it is not always possible to reduce the time and effort of the exhibitor. Specifically, in the above-described conventional technology, since a bid price is set for each advertisement, it is not always possible to reduce the trouble of the exhibitor.

  The present application has been made in view of the above, and an object thereof is to provide a distribution device, a distribution method, and a distribution program that can reduce the trouble of an exhibitor.

  The distribution device according to the present application includes an acquisition unit that acquires a sales promotion ratio indicating a ratio of a sales promotion cost to a product price of a product, and a distribution unit that distributes content related to the product based on the sales promotion ratio acquired by the acquisition unit It is characterized by providing.

  According to one aspect of the embodiment, there is an effect that the effort of the exhibitor can be reduced.

FIG. 1 is a diagram illustrating an example of distribution processing according to the first embodiment. FIG. 2 is a diagram illustrating a configuration example of the information providing apparatus according to the first embodiment. FIG. 3 is a diagram illustrating an example of the exhibition information storage unit according to the first embodiment. FIG. 4 is a diagram illustrating a configuration example of the distribution apparatus according to the first embodiment. FIG. 5 is a diagram illustrating an example of the exhibition information storage unit according to the first embodiment. FIG. 6 is a flowchart illustrating a reception processing procedure by the distribution apparatus according to the first embodiment. FIG. 7 is a flowchart illustrating a distribution processing procedure by the distribution apparatus according to the first embodiment. FIG. 8 is a diagram illustrating a configuration example of a distribution apparatus according to the second embodiment. FIG. 9 is a diagram illustrating an example of the exhibition information storage unit according to the second embodiment. FIG. 10 is a diagram illustrating an example of a category information storage unit according to the second embodiment. FIG. 11 is a diagram illustrating an example of the exhibition information storage unit according to the modification. FIG. 12 is a diagram illustrating an example of a web page. FIG. 13 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the distribution apparatus.

  Hereinafter, a mode for carrying out a distribution device, a distribution method, and a distribution program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the distribution device, the distribution method, and the distribution program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

(First embodiment)
[1-1. (Delivery process)
First, an example of distribution processing according to the first embodiment will be described with reference to FIG. FIG. 1 is an explanatory diagram illustrating an example of a distribution process according to the first embodiment. FIG. 1 illustrates an example in which advertising content is distributed to the terminal device 30 by the distribution device 100.

  An exhibitor terminal 10 shown in FIG. 1 is an information processing apparatus used by an exhibitor who requests distribution apparatus 100 to distribute advertisements for products. The exhibitor terminal 10 transmits a sales promotion ratio indicating the ratio of the sales promotion cost to the product price of the product to the information providing apparatus 20. Here, the sales promotion cost corresponds to, for example, an advertising cost paid from the exhibitor to the manager of the information providing apparatus 20 or the distribution apparatus 100 when a product exhibited by the exhibitor is purchased.

  The information providing device 20 is a web server or the like that provides a web page to the exhibitor terminal 10 or the terminal device 30. For example, the information providing apparatus 20 provides the seller terminal 10 with a web page of a setting screen for setting a sales promotion ratio. Thereby, the information providing apparatus 20 receives the sales promotion ratio from the exhibitor terminal 10. In addition, the information providing apparatus 20 provides the terminal device 30 with various web pages related to, for example, a shopping site or an auction site that sells the exhibited products.

  The terminal device 30 is an information processing device used by a user who browses web pages. For example, the terminal device 30 obtains a web page from the information providing device 20 by accessing the information providing device 20, and displays the obtained web page on a display device (for example, a liquid crystal display). Further, when the web page includes an advertising space, the terminal device 30 acquires the advertising content from the distribution device 100 by accessing the distribution device 100, and displays the acquired advertising content on the web page.

  The distribution device 100 is a web server or the like that distributes advertising content. For example, the distribution device 100 distributes the advertising content to the terminal device 30 based on the sales promotion ratio.

  Here, as shown in FIG. 1, it is assumed that the seller who sells the product C11 with the product name “product A” sets the sales promotion ratio “5%”. In this case, the exhibitor terminal 10 transmits the set sales promotion ratio “5%” to the information providing apparatus 20 (step S1). Thereby, the information providing apparatus 20 receives the sales promotion ratio of the exhibitor. The information providing device 20 receives the sales promotion ratio from not only the seller shown in FIG. Then, the information providing apparatus 20 stores the received sales promotion ratio in association with the seller. Subsequently, the distribution apparatus 100 acquires a sales promotion ratio from the information providing apparatus 20 (step S2). And the delivery apparatus 100 memorize | stores the acquired sales promotion ratio.

  Then, the terminal device 30 shall transmit the acquisition request of the web page provided by the information provision apparatus 20 to the information provision apparatus 20 (step S3). In this case, the information providing device 20 distributes the web page corresponding to the acquisition request to the terminal device 30 (step S4). Thereby, the terminal device 30 acquires a web page including the advertising space. And the terminal device 30 transmits the acquisition request | requirement of the advertising content displayed on an advertising space to the delivery apparatus 100 (step S5).

  Subsequently, the distribution device 100 distributes content related to the product based on the sales promotion ratio. For example, the distribution apparatus 100 first multiplies a plurality of exhibited products by a product sales price and a sales promotion ratio. Thereby, the distribution apparatus 100 calculates the sales promotion cost of each product. Then, the distribution apparatus 100 distributes to the terminal device 30 with priority on the advertising content of the product with the high sales promotion cost calculated. In the example of FIG. 1, the distribution device 100 distributes the advertising content AD11 including an image in which the product C11 is depicted to the terminal device 30 (Step S6).

  As described above, the distribution apparatus 100 according to the embodiment acquires the sales promotion ratio indicating the ratio of the sales promotion cost to the product price of the product. Further, the distribution device 100 distributes content related to the product based on the acquired sales promotion ratio.

  Thereby, since the distribution apparatus 100 can distribute the advertising content related to the product based on the sales promotion ratio desired by the exhibitor, the labor of the exhibitor can be reduced. For example, depending on the exhibitor, the ratio of the sales promotion cost of the product to the product price is determined in a centralized manner. In such a case, the distribution apparatus 100 accepts the sales promotion ratio instead of the sales promotion cost and distributes the advertising content, so that it is possible to reduce the trouble of the seller who calculates and sets the sales promotion cost for each product. , The burden caused by managing sales promotion expenses can be reduced. Further, since the distribution device 100 pays the sales promotion cost from the exhibitor to the manager when the product is purchased, the distribution apparatus 100 can improve the sales of the exhibitor and improve the profit of the manager.

[1-2. Configuration of information providing device]
Next, the configuration of the information providing apparatus 20 according to the first embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the information providing apparatus 20 according to the first embodiment. As illustrated in FIG. 2, the information providing apparatus 20 includes a communication unit 21, a storage unit 22, and a control unit 25. The information providing apparatus 20 includes an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator who uses the information providing apparatus 20, and a display unit (for example, a liquid crystal display) that displays various types of information. ).

(About the communication unit 21)
The communication unit 21 is realized by, for example, a NIC (Network Interface Card). The communication unit 21 is connected to a network by wire or wireless, and transmits / receives information to / from the exhibitor terminal 10, the terminal device 30, and the distribution device 100 via the network.

(About the storage unit 22)
The storage unit 22 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 22 includes an exhibition information storage unit 23 and a content storage unit 24.

(About the exhibition information storage unit 23)
The exhibition information storage unit 23 stores the exhibition information transmitted from the exhibitor terminal 10. Here, FIG. 3 shows an example of the exhibition information storage unit 23 according to the first embodiment. In the example shown in FIG. 3, the exhibition information storage unit 23 stores “exhibitor ID”, “product ID”, “product name”, “product image”, “sales price”, “sales promotion ratio”, “stock quantity”. It has items such as.

  The “exhibitor ID” indicates identification information for identifying the exhibitor or the exhibitor terminal 10. “Product ID” indicates identification information for identifying a product that the exhibitor exhibits. “Product name” indicates the product name of the product that the exhibitor exhibits. The “product image” indicates identification information for identifying an image of a product that the exhibitor exhibits. In the example illustrated in FIG. 3, conceptual information such as “AD11” and “AD21” is stored in the “product image”, but actually, a still image, a moving image, a URL (Uniform Resource), and the like. Locator) or a file path name indicating the storage location thereof is stored.

  “Sales price” indicates the selling price of a product that the exhibitor exhibits. “Sales promotion ratio” indicates the ratio of the sales promotion cost to the sales price of the product. The sales promotion cost is an advertising cost paid from the exhibitor to the administrator of the information providing device 20 or the distribution device 100, and is calculated by multiplying the sales price of the product by the sales promotion rate. “Inventory quantity” indicates the inventory quantity of the goods that the exhibitor exhibits.

  That is, in FIG. 3, the seller identified by the seller ID “SE10” puts the product with the product name “product A” with the product ID “C11” at the selling price “3000” yen, and sets the sales promotion ratio to “5”. The example is set to “%”. FIG. 3 illustrates an example in which the product image of the product name “product A” with the product ID “C11” is “AD11”. FIG. 3 illustrates an example in which the number of stocks of the product name “product A” with the product ID “C11” is “100”. In FIG. 3, the seller identified by the seller ID “SE10” puts the product with the product name “product B” with the product ID “C12” at the selling price “500” yen, and sets the sales promotion ratio to “0”. The example is set to “%”. Here, the sales promotion ratio “0%” means that no cost is spent on the advertisement of the product.

(About the content storage unit 24)
The content storage unit 24 stores information regarding web pages. Specifically, the content storage unit 24 stores a web page of a setting screen provided to the exhibitor terminal 10 and a web page of a shopping site or an auction site provided to the terminal device 30.

(About the control unit 25)
In the control unit 25, for example, various programs (corresponding to an example of a distribution program) stored in a storage device inside the information providing device 20 work on the RAM by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. This is realized by being executed as a region. The control unit 25 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 2, the control unit 25 includes a reception unit 26, a transmission unit 27, a reception unit 28, and a distribution unit 29, and implements or executes the information processing functions and operations described below. . Note that the internal configuration of the control unit 25 is not limited to the configuration illustrated in FIG. 2, and may be another configuration as long as information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 25 is not limited to the connection relationship illustrated in FIG. 2, and may be another connection relationship.

(About the reception unit 26)
The accepting unit 26 accepts exhibition information related to products that are exhibited by the exhibitor. Specifically, when the product is exhibited by the exhibitor 26, the reception unit 26 uses various information related to the product such as the product name, product image, sales price, sales promotion ratio, and quantity of the product as exhibit information. Accept from 10. Then, the reception unit 26 stores the received exhibition information in the exhibition information storage unit 23.

(About the transmitter 27)
The transmission unit 27 transmits the exhibition information stored in the exhibition information storage unit 23 when the exhibition information is received by the reception unit 26. Specifically, the transmission unit 27 transmits the exhibition information stored in the exhibition information storage unit 23 to the distribution apparatus 100. The transmission unit 27 may transmit the exhibition information stored in the exhibition information storage unit 23 to the distribution device 100 when there is a request for acquisition of the exhibition information from the distribution device 100.

(Receiver 28)
The receiving unit 28 receives a content (for example, web page) acquisition request from the terminal device 30. For example, the reception unit 28 receives a web page acquisition request by an HTTP (Hypertext Transfer Protocol) request or the like.

(About distribution unit 29)
The distribution unit 29 distributes the web page stored in the content storage unit 24 when the reception unit 28 receives a web page acquisition request. For example, the distribution unit 29 distributes to the terminal device 30 a web page in which a URL for accessing the distribution device 100 is embedded or a web page in which advertisement content is already embedded.

[1-3. Configuration of distribution device]
Next, the configuration of the distribution apparatus 100 according to the first embodiment will be described with reference to FIG. FIG. 4 is a diagram illustrating a configuration example of the distribution apparatus 100 according to the first embodiment. As illustrated in FIG. 4, the distribution apparatus 100 includes a communication unit 110, a storage unit 120, and a control unit 130. The distribution apparatus 100 includes an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator who uses the distribution apparatus 100, and a display unit (for example, a liquid crystal display) that displays various types of information. You may have.

(About the communication unit 110)
The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to a network in a wired or wireless manner, and transmits / receives information to / from the exhibitor terminal 10, the information providing device 20, and the terminal device 30 via the network.

(About the storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 120 includes an exhibition information storage unit 121.

(About the exhibition information storage unit 121)
The exhibition information storage unit 121 stores the exhibition information transmitted from the exhibitor terminal 10. Here, FIG. 5 shows an example of the exhibition information storage unit 121 according to the first embodiment. In the example illustrated in FIG. 5, the exhibition information storage unit 121 includes “exhibitor ID”, “product ID”, “product name”, “product image”, “sales price”, “sales promotion ratio”, “sales promotion cost”. ”,“ CTR ”,“ CVR ”, and“ stock quantity ”.

  The “exhibitor ID”, “product ID”, “product name”, “product image”, “sales price”, “promotion ratio”, and “stock quantity” shown in FIG. 5 are the “exhibitor ID” shown in FIG. , “Product ID”, “product name”, “product image”, “sales price”, “sales promotion ratio”, and “stock quantity”.

  “Sales promotion cost” indicates a cost paid as an advertising fee from the exhibitor to the manager. For example, “sales promotion expense” is calculated by multiplying “sales price” by “sales promotion ratio”. “CTR” indicates the rate at which the advertisement content of the product is selected. “CVR” indicates an index that leads to an action that leads to the profit of the seller who sells the product through the advertisement content of the product. For example, “CVR” indicates the ratio of the number of times of conversion (the final result that can be obtained from the content, such as product purchases or document requests) to the number of times the advertising content is distributed. “Inventory quantity” indicates the inventory quantity of the goods that the exhibitor exhibits.

  That is, in FIG. 5, the seller identified by the seller ID “SE10” puts the product with the product name “product A” with the product ID “C11” at the selling price “3000” yen, and sets the sales promotion ratio to “5”. The example is set to “%”. Therefore, in the example of FIG. 5, the sales promotion cost is “150” yen, which is a value obtained by multiplying the sales price “3000” yen by the sales promotion ratio “5%”. FIG. 5 illustrates an example in which the product image of the product name “product A” with the product ID “C11” is “AD11”. FIG. 5 illustrates an example in which the advertisement content of the product with the product name “product A” with the product ID “C11” is CTR “2%” and CVR “10%”. Further, FIG. 5 shows an example in which the number of products in the product name “product A” with the product ID “C11” is “100”.

(About the control unit 130)
The control unit 130 is configured such that, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like stores various programs (corresponding to an example of a distribution program) stored in a storage device inside the distribution apparatus 100 in the RAM. This is realized by being executed as The control unit 130 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As illustrated in FIG. 4, the control unit 130 includes an acquisition unit 131, a calculation unit 132, a reception unit 133, an extraction unit 134, and a distribution unit 135, and functions and functions of information processing described below. Realize or execute. Note that the internal configuration of the control unit 130 is not limited to the configuration illustrated in FIG. 4, and may be another configuration as long as the information processing described below is performed. In addition, the connection relationship between the processing units included in the control unit 130 is not limited to the connection relationship illustrated in FIG. 2, and may be another connection relationship.

(About the acquisition unit 131)
The acquisition part 131 acquires the exhibition information regarding the product exhibited by the exhibitor. Specifically, the acquisition unit 131 acquires various information related to the product such as the sales price and the sales promotion ratio of the product from the information providing apparatus 20 as exhibition information. For example, the acquisition unit 131 displays an exhibition when the exhibition information of a product to be exhibited on the shopping site is stored in the exhibition information storage unit 23 of the information providing device 20 or when an advertisement content acquisition request is received from the terminal device 30. Information is acquired from the information providing apparatus 20. Then, the acquisition unit 131 stores the acquired exhibition information in the exhibition information storage unit 121.

  The acquisition unit 131 is not limited to acquiring the exhibition information from the information providing device 20, and may acquire the exhibition information from the exhibitor terminal 10. For example, the acquisition unit 131 acquires the sales promotion ratio directly from the exhibitor terminal 10.

(About the calculation unit 132)
The calculation unit 132 calculates a sales promotion cost based on the sales promotion ratio acquired by the acquisition unit 131. For example, the calculation unit 132 calculates the sales promotion cost by multiplying the sales price of the product by the sales promotion ratio. In addition, the calculation unit 132 stores the calculated sales promotion cost in the exhibition information storage unit 121.

  In the example of FIG. 5, the calculation unit 132 calculates the sales promotion cost “150” by multiplying the sales price “3000” by the sales promotion ratio “5%”. Then, the calculation unit 132 stores the calculated sales promotion cost “150” yen in “sales promotion cost” of the exhibition information storage unit 121.

(Receiver 133)
The receiving unit 133 receives an advertisement content acquisition request from the terminal device 30 or the information providing device 20. For example, the receiving unit 133 receives an advertisement content acquisition request by an HTTP (Hypertext Transfer Protocol) request or the like.

  Note that an apparatus that transmits an advertisement content acquisition request to the reception unit 133 differs depending on a web page to be distributed. For example, when a web page in which a URL for accessing the distribution device 100 is embedded is distributed to the terminal device 30, the reception unit 133 receives an advertisement content acquisition request from the terminal device 30. When a web page in which advertisement content is already embedded is distributed to the terminal device 30, the receiving unit 133 receives an advertisement content acquisition request from the information providing apparatus 20 that has distributed the web page. In the present embodiment, the receiving unit 133 receives an advertisement content acquisition request from the terminal device 30.

(About the extraction unit 134)
When the receiving unit 133 receives an advertisement content acquisition request, the extracting unit 134 extracts content related to a product based on the sales promotion ratio acquired by the acquiring unit 131. Specifically, the extraction unit 134 preferentially extracts content related to a product with a high sales promotion cost from the product group for which the sales promotion cost is calculated by the calculation unit 132. Here, for example, the higher the sales promotion cost, the higher the sales promotion cost, the higher the ranking of the listing for extracting the advertising content, the extraction unit 134 preferentially extracts the content related to the product with the higher sales promotion cost in the product group. . Note that the extraction unit 134 may preferentially extract content related to a product having a high sales promotion cost in the product group by increasing the extraction probability as the sales promotion cost is higher. Thereby, the extraction unit 134 preferentially extracts a product image corresponding to a product with a high sales promotion cost from the product group whose sales promotion cost is calculated by the calculation unit 132 as advertisement content. In the example of FIG. 5, the extraction unit 134 extracts the product image “AD13” corresponding to the product C having the highest sales promotion cost of “4000” among the products A to D as the advertising content.

(About distribution unit 135)
The distribution unit 135 distributes content related to the product based on the sales promotion ratio acquired by the acquisition unit 134. Specifically, the distribution unit 135 distributes the advertisement content extracted by the extraction unit 134 when the reception unit 133 receives an advertisement content acquisition request. For example, when the distribution unit 135 receives an advertisement content acquisition request from the terminal device 30, the distribution unit 135 distributes the product image that is the advertisement content extracted by the extraction unit 134 to the terminal device 30. When the distribution unit 135 receives an advertisement content acquisition request from the information providing device 20, the distribution unit 135 distributes the advertising content extracted by the extraction unit 134 to the information providing device 20.

[1-4. (Reception processing procedure)
Next, with reference to FIG. 6, the procedure of the reception process by the distribution apparatus 100 according to the first embodiment will be described. FIG. 6 is a flowchart illustrating a reception processing procedure by the distribution apparatus 100 according to the first embodiment.

  As illustrated in FIG. 6, the acquisition unit 131 of the distribution apparatus 100 determines whether or not product exhibition information has been acquired from the seller terminal 10 (step S <b> 101). And when the acquisition part 131 has not acquired exhibition information (step S101; No), it waits until acquisition information is acquired. On the other hand, when the exhibition information is acquired (step S101; Yes), the calculation unit 132 calculates the sales promotion cost based on the sales promotion ratio set by the seller (step S103). And the acquisition part 131 stores the exhibition information containing the calculated sales promotion expense in the exhibition information storage part 121 (step S103).

[1-5. (Delivery processing procedure)
Next, the procedure of distribution processing by the distribution apparatus 100 according to the first embodiment will be described with reference to FIG. FIG. 7 is a flowchart showing a distribution processing procedure by the distribution apparatus 100 according to the first embodiment.

  As illustrated in FIG. 7, the receiving unit 133 of the distribution apparatus 100 determines whether or not an advertisement content acquisition request has been received (step S201). And the receiving part 133 waits until an acquisition request is received, when the acquisition request is not received (step S201; No).

  On the other hand, when the acquisition request is received by the reception unit 133 (step S201; Yes), the extraction unit 134 extracts advertisement content based on the sales promotion ratio (step S202). For example, the extraction unit 134 preferentially extracts advertisement content for products with high sales promotion costs.

  Subsequently, the distribution unit 135 distributes the advertising content extracted by the extraction unit 134 to the terminal device 30 that is the transmission source of the advertising content acquisition request (step S203).

[1-6. Effects of the first embodiment]
As described above, the distribution device 100 according to the first embodiment includes the acquisition unit 131 and the distribution unit 135. The acquisition unit 131 acquires a sales promotion ratio indicating the ratio of the sales promotion cost to the product price of the product. The distribution unit 135 distributes content related to the product based on the sales promotion ratio acquired by the acquisition unit 131.

  Further, in the distribution apparatus 100 according to the first embodiment, the acquisition unit 131 acquires the sales promotion ratio of the product that is exhibited in the exhibition content. Based on the sales promotion ratio acquired by the acquisition unit 131, the distribution unit 135 distributes content related to a product as an advertisement displayed on arbitrary content.

  In the distribution apparatus 100 according to the first embodiment, the acquisition unit 131 acquires the sales promotion ratio set by the seller who sells the product.

  Thereby, since the distribution apparatus 100 can distribute the advertising content related to the product based on the sales promotion ratio desired by the exhibitor, the labor of the exhibitor can be reduced. In addition, since the distribution apparatus 100 receives the sales promotion ratio instead of the sales promotion cost and distributes the advertising content, it is possible to reduce the trouble of the seller who calculates and sets the sales promotion cost for each product, and the sales promotion. It is possible to reduce the load due to the management of expenses. Further, since the distribution device 100 pays the sales promotion cost from the exhibitor to the manager when the product is purchased, the distribution apparatus 100 can improve the sales of the exhibitor and improve the profit of the manager.

  The distribution apparatus 100 according to the first embodiment further includes a calculation unit 132 that calculates the sales promotion cost by multiplying the sales promotion ratio acquired by the acquisition unit 131 by the product price. In addition, the distribution unit 135 preferentially distributes content related to products with high sales promotion costs in the product group for which the sales promotion costs are calculated by the calculation unit 132.

  Thereby, since the delivery apparatus 100 which concerns on 1st Embodiment can make a seller set a high promotion rate in order to advertise goods, it can improve a manager's profit.

(Second Embodiment)
In the distribution apparatus 100 described in the first embodiment, the sales promotion ratio of the product is set by the exhibitor. In the second embodiment, a process when the sales promotion ratio of a product is set for each category by an exhibitor will be described.

[2-1. Configuration of distribution device]
First, the configuration of the distribution apparatus 200 according to the second embodiment will be described with reference to FIG. FIG. 8 is a diagram illustrating a configuration example of the distribution apparatus 200 according to the second embodiment. As illustrated in FIG. 8, the distribution device 200 includes a storage unit 220 and a control unit 230 that are different from the distribution device 100. The storage unit 220 further includes an exhibition information storage unit 221 and a category information storage unit 222 having different data items as compared to the storage unit 120. The control unit 230 includes an acquisition unit 231, a calculation unit 232, and an extraction unit 234 that have different functions compared to the control unit 130.

(About the exhibition information storage unit 221)
FIG. 9 shows an example of the exhibition information storage unit 221 according to the second embodiment. In the example illustrated in FIG. 9, the exhibition information storage unit 221 includes an item “category” as compared to the exhibition information storage unit 121. The exhibition information storage unit 221 does not have an item such as “sales promotion ratio” as compared to the exhibition information storage unit 121.

  “Category” indicates the type of product. That is, FIG. 9 shows an example in which the exhibitor with the exhibitor ID “SE10” is exhibiting the product A of the category “drinking water”.

(About the category information storage unit 222)
FIG. 10 shows an example of the category information storage unit 222 according to the second embodiment. In the example illustrated in FIG. 10, the category information storage unit 222 includes items such as “exhibitor ID”, “category”, and “sales promotion ratio”.

  “Exhibitor ID” indicates identification information of an exhibitor who has exhibited a product. “Category” indicates the type of product. “Sales promotion ratio” indicates the ratio of the sales promotion cost to the product price set for each product category.

  That is, FIG. 10 shows an example in which the seller with the seller ID “SE10” sets the sales promotion ratio “5%” for the product of the category “drinking water”. Further, the seller with the seller ID “SE10” shows an example in which the sales promotion ratio “0%” is set for the product of the category “food”. Further, the seller with the seller ID “SE10” shows an example in which the sales promotion ratio “40%” is set for the product of the category “electric appliance”.

(About the acquisition unit 231)
The acquisition part 231 acquires the exhibition information regarding the product exhibited by the exhibitor. For example, the receiving unit 26 of the information providing apparatus 20 receives the exhibition information including the “category” of the product from the exhibitor terminal 10 and the “promotion rate” set for each type of product. Then, the acquisition unit 231 acquires the exhibition information including the “category” of the product and the “sales promotion ratio” set for each type of the product from the information providing apparatus 20. Thereafter, the acquisition unit 231 stores the exhibition information including the “category” of the acquired product in the exhibition information storage unit 221. The acquisition unit 231 stores the “sales promotion ratio” set for each type of the acquired product in the category information storage unit 222.

(About the calculation unit 232)
The calculation unit 232 calculates a sales promotion cost based on the sales promotion ratio set for each type of product acquired by the acquisition unit 231. For example, the calculation unit 232 calculates the sales promotion cost by multiplying the sales price of the product by the sales promotion ratio corresponding to the category of the product.

  This point will be described with reference to FIGS. 9 and 10. For example, since the category of the product A is “drinking water”, the calculation unit 232 multiplies the sales price “3000” yen of the product A by the sales promotion ratio “5%” of the category “drinking water”. Calculate “150” yen. Further, since the category of the product C is “electrical appliance”, the calculation unit 232 multiplies the sales price “10000” yen of the product C by the sales promotion ratio “40%” of the category “electrical appliance”. 4000 yen is calculated. Then, the calculation unit 232 stores the calculated sales promotion cost in the exhibition information storage unit 221.

(About the extraction unit 234)
When the receiving unit 133 receives the advertisement content acquisition request, the extracting unit 234 extracts the content related to the product based on the sales promotion ratio set for each product type acquired by the acquiring unit 231. Specifically, the extraction unit 234 preferentially extracts content related to products with high sales promotion costs in the product group for which the sales promotion costs are calculated by the calculation unit 232. For example, the extraction unit 234 extracts a product image corresponding to a product with a high sales promotion cost in the product group for which the sales promotion cost is calculated by the calculation unit 232 as advertisement content. In the example of FIG. 9, the extraction unit 234 extracts the product image “AD13” corresponding to the product C having the highest sales promotion cost of “4000” among the products A to D as advertisement content.

(About distribution unit 235)
The distribution unit 235 distributes content related to the product based on the sales promotion ratio corresponding to the type of the product among the sales promotion ratios acquired by the acquisition unit 231. Specifically, the distribution unit 235 distributes the advertisement content extracted by the extraction unit 234 when the reception unit 133 receives an advertisement content acquisition request.

[2-2. Effects of the second embodiment]
As described above, the distribution device 200 according to the second embodiment includes the acquisition unit 231 and the distribution unit 235. The acquisition unit 231 acquires the sales promotion ratio set for each type of product by the seller. The distribution unit 235 distributes content related to the product based on the sales promotion ratio corresponding to the type of the product among the sales promotion ratios acquired by the acquisition unit 231.

  As a result, the distribution apparatus 200 according to the second embodiment can set the sales promotion ratio for each type of product, not for each product, and thus can reduce the trouble of setting the sales promotion ratio of the seller.

[3. (Modification)
The distribution apparatus 100 and the distribution apparatus 200 according to the above-described embodiments may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, other embodiments of the distribution device 100 and the distribution device 200 will be described.

[3-1. (Set the sales promotion ratio in a batch)
In the said embodiment, the acquisition part 131 showed the example which acquires the sales promotion ratio set for every goods. However, the present invention is not limited to this example, and the acquisition unit 131 may acquire a sales promotion ratio that is collectively set for a plurality of products that the exhibitor sells.

  This point will be described with reference to FIG. FIG. 11 is a diagram illustrating an example of the exhibition information storage unit 121 according to the modification. In the example of FIG. 11, the sales promotion ratio is collectively set for a plurality of products exhibited by the exhibitor. Therefore, as shown in FIG. 11, the sales promotion ratio is stored in the exhibition information storage unit 121 in association with the seller ID. In the example of FIG. 11, the sales promotion ratio “20%” is set for the products A to C exhibited by the seller with the seller ID “SE10”.

  And the calculation part 132 calculates a sales promotion expense based on the sales promotion ratio set collectively with respect to the some goods which an exhibitor exhibits. In the example of FIG. 11, the calculation unit 132 calculates the sales promotion cost “600” yen by multiplying the sales price “3000” yen of the product A by the sales promotion ratio “20%”. Then, the calculation unit 132 stores the calculated sales promotion cost “600” yen of the product A in the exhibition information storage unit 121.

  Thereafter, the extraction unit 134 extracts content related to any one of the plurality of products based on the set sales promotion ratio. And the delivery part 135 delivers the content regarding the extracted goods.

  In this way, the distribution apparatus 100 acquires the sales promotion ratio set in a lump for a plurality of products exhibited by the exhibitor. And the delivery apparatus 100 delivers the content regarding either of several goods based on the acquired sales promotion rate.

  Thereby, since the distribution apparatus 100 can set the sales promotion ratio of a plurality of products that the exhibitor sells with a single setting, the labor of the exhibitor can be reduced.

[3-2. Distribution based on content value)
Moreover, in the said embodiment, the delivery apparatus 100 showed the example which delivers the content regarding goods based on the sales promotion expense. However, the present invention is not limited to this example, and the distribution apparatus 100 may distribute the content based on an index value indicating the value of the content related to the product.

  This point will be described with reference to FIG. The calculation unit 132 of the distribution apparatus 100 calculates an index value indicating the value of the content based on the sales promotion cost. Specifically, the calculation unit 132 calculates eCPM (effective cost per mill) as an index value indicating the value of the content.

  As an example, the calculation unit 132 calculates eCPM based on the sales promotion cost and the content selection rate. For example, the calculation unit 132 calculates eCPM by multiplying the sales promotion cost and the CTR of the content related to the product.

  As another example, the calculation unit 132 calculates the eCPM based on the sales promotion cost and the ratio leading to the behavior that leads to the profit of the seller who sells the product. For example, the calculation unit 132 calculates eCPM by multiplying the sales promotion cost and the CVR.

  As another example, the calculation unit 132 calculates eCPM based on the sales promotion cost and the area of the display frame on any content on which content related to the product is displayed. For example, the calculation unit 132 calculates eCPM per unit area by dividing the sales promotion cost by the area of the display frame.

  As another example, the calculation unit 132 calculates eCPM based on the sales promotion cost and the user attribute of the user of the terminal device that is the transmission source of the content acquisition request. Here, the user attribute is a demographic attribute indicating demographic user attribute information or a psychographic attribute indicating user values, lifestyle, personality, preference, and the like. For example, the calculation unit 132 calculates the eCPM with a higher correction when the field of interest of the user and the type of product are the same. On the other hand, when the field in which the user is interested and the type of product are different, the calculation unit 132 calculates the eCPM with a low correction.

  For example, the calculation unit 132 calculates eCPM using the sales price p, the sales promotion ratio R, the click rate CTR, the conversion rate CVR, and the area S as shown in the following formula (1).

  eCPM = p * R * CTR * CVR / S (1)

  Then, the distribution apparatus 100 preferentially distributes content related to products having a high eCPM in the product group for which the eCPM is calculated.

  As described above, the distribution apparatus 100 according to the modification calculates the index value indicating the value of the content based on the sales promotion cost. Then, the distribution apparatus 100 preferentially distributes content related to products having a high index value in the product group for which the index value is calculated by the calculation unit 132.

  Thereby, since the delivery apparatus 100 can preferentially deliver high-value advertising content, it is possible to improve the manager's profit.

  In the distribution apparatus 100 according to the modification, the calculation unit 132 calculates the index value based on the sales promotion cost and the content selection rate.

  Moreover, in the distribution apparatus 100 according to the modification, the calculation unit 132 calculates the index value based on the sales promotion cost and the ratio leading to the behavior that leads to the profit of the exhibitor who sells the product.

  In distribution device 100 according to the modification, calculation unit 132 calculates an index value based on the sales promotion cost and the area of the display frame on an arbitrary content on which the content is displayed.

  In the distribution apparatus 100 according to the modification, the calculation unit 132 calculates an index value based on the sales promotion cost and the user attribute of the user of the terminal device that is the transmission source of the content acquisition request.

  Thereby, since the delivery apparatus 100 which concerns on a modification can calculate an index value with high precision, it can improve a manager's profit more.

[3-3. (Distribution using probability)
In the embodiment described above, the distribution apparatus 100 has shown an example in which content related to a product with a high sales promotion cost is distributed with priority. However, the present invention is not limited to this example, and the distribution apparatus 100 may distribute the content with a higher probability as the product has a higher sales promotion cost.

  This point will be described with reference to FIG. In the example of FIG. 11, the sales promotion cost of the product A is “600” yen. Further, the sales promotion cost of the product B is “100” yen. The sales promotion cost of the product C is “2000” yen. In addition, the sales promotion cost of the product D is “300” yen.

  In this case, the distribution apparatus 100 distributes the content related to the products A, B, C, and D at a ratio of 600: 100: 2000: 300. For example, the distribution apparatus 100 distributes the content related to the product A with a probability of “20%” obtained by dividing the sales promotion cost “600” of the product A by the total value “3000” of the sales promotion costs of the products A to D.

  As described above, the distribution apparatus 100 distributes the content with a higher probability as the product has a higher sales promotion cost calculated by the calculation unit 132.

  Thereby, since the delivery apparatus 100 can also deliver the content of goods with a low sales promotion cost, it can increase the types of content delivered to the user.

[3-4. Content emphasis)
In the above embodiment, the distribution apparatus 100 may distribute the content emphasized according to the sales promotion cost.

  For example, the distribution apparatus 100 distributes the content by increasing the font size included in the content as the sales promotion cost increases. In another example, the distribution apparatus 100 distributes the content by making the font color included in the content more conspicuous as the sales promotion cost is higher. In another example, the distribution apparatus 100 distributes the content with an increased size as the sales promotion cost increases.

  Thus, the distribution apparatus 100 distributes the emphasized content according to the sales promotion cost.

  Thereby, since the distribution apparatus 100 can make an advertisement stand out, so that a sales promotion expense is high, it can improve an advertisement effect, so that a sales promotion expense is high.

[3-5. Anti-spam)
In the above-described embodiment, the distribution apparatus 100 may distribute contents related to products whose sales promotion costs or product prices are higher than a predetermined threshold.

  For example, the distribution apparatus 100 distributes the content by increasing the font size included in the content as the sales promotion cost increases. In another example, the distribution apparatus 100 distributes the content by making the font color included in the content more conspicuous as the sales promotion cost is higher. In another example, the distribution apparatus 100 distributes the content with an increased size as the sales promotion cost increases.

  As described above, the distribution apparatus 100 distributes content related to products whose sales promotion cost or product price calculated by the calculation unit 132 is higher than a predetermined threshold.

  As a result, the distribution apparatus 100 can exclude the advertisement content of the exhibited product for which the sales promotion ratio or the product price is set at an unreasonably high level from the advertisement content of the distribution candidate. Distribution of advertising content of products can be prevented.

[3-6. (Distributed with exclusive advertising space)
In the above-described embodiment, the distribution device 100 displays the display frame included in the exhibition content in which the product is exhibited from the content group related to the product exhibited by the seller who has exhibited the product when the sales promotion ratio is equal to or greater than the predetermined threshold. Extracts the content to be distributed, and if the sales promotion ratio is below a predetermined threshold, extracts the content to be distributed to the display frame from the content group related to the product exhibited by the seller or the content group related to the product exhibited by the other seller May be.

  This point will be described with reference to FIG. FIG. 12 is a diagram illustrating an example of a web page. The web page W1 is a web page of a shopping site that sells the product “CI” of “Company X”. As shown in FIG. 12, the web page W1 has advertisement frames SP1 to SP3 in which advertisement content is displayed.

  Here, it is assumed that the distribution apparatus 100 has received an advertisement content acquisition request from the terminal apparatus 30. In this case, when the sales promotion ratio set by “Company X” that has exhibited the product “CI” is equal to or greater than a predetermined threshold, the distribution apparatus 100 starts the web page from the content group related to the product that “Company X” exhibits. Content to be distributed to the advertising spaces SP1 to SP3 included in W1 is extracted. In the example of FIG. 12, when the sales promotion ratio is equal to or greater than a predetermined threshold, the distribution apparatus 100 distributes the contents AD11 to AD13 related to the product that “Company X” exhibits. As a result, as shown in FIG. 12, contents AD11 to AD13 relating to the products exhibited by “Company X” are displayed in the advertising spaces SP1 to SP3.

  On the other hand, when the sales promotion ratio is equal to or less than the predetermined threshold, the distribution apparatus 100 moves the advertisement frames SP1 to SP3 from the content group related to the product exhibited by “Company X” or the content group related to the product exhibited by other sellers. Extract the content to be distributed. In the example of FIG. 12, when the sales promotion ratio is equal to or less than a predetermined threshold, the distribution apparatus 100 has content AD21 related to the product exhibited by “Y company”, content AD31 related to the product exhibited by “Z company”, and “W company”. Distributes the content AD41 related to the products to be exhibited. Thereby, in the advertising spaces SP1 to SP3, as shown in FIG. 12, the content AD21 related to the product exhibited by “Y company”, the content AD31 related to the product exhibited by “Z company”, and the product exhibited by “W company” The content AD41 regarding is displayed.

  As described above, when the sales promotion ratio is equal to or greater than the predetermined threshold, the distribution apparatus 100 distributes the content from the content group related to the product exhibited by the seller who has exhibited the product to the display frame included in the exhibition content to be exhibited. Content to be distributed to the display frame is extracted from the content group related to the product exhibited by the seller or the content group related to the product exhibited by the other seller. .

  As a result, the distribution apparatus 100 can monopolize the advertising space when the sales promotion ratio is set to a predetermined threshold value or more, so that the seller can set the sales promotion ratio high. For this reason, the delivery apparatus 100 can improve an administrator's profit.

[3-7. (Promotion ratio setting)
In the embodiment described above, the distribution apparatus 100 may acquire the sales promotion ratio selected by the seller who sells the product among the sales promotion ratios prepared in advance.

  For example, the distribution apparatus 100 prepares in advance a thin profitable sales plan that realizes high sales by setting a high sales promotion ratio and distributing a large amount of advertising content. In another example, the distribution apparatus 100 prepares in advance a plan that realizes a high profit rate by setting the sales promotion ratio low and suppressing the sales promotion cost.

  Then, the distribution apparatus 100 acquires the sales promotion ratio by causing the exhibitor to select a desired plan from plans prepared in advance. Subsequently, the distribution apparatus 100 distributes content related to the product based on the acquired sales promotion ratio.

  In this way, the distribution apparatus 100 acquires the sales promotion ratio selected by the seller who sells the product among the sales promotion ratios prepared in advance. Further, the distribution device 100 distributes content related to the product based on the acquired sales promotion ratio.

  As a result, the distribution apparatus 100 can set the sales promotion ratio simply by selecting from a plan prepared in advance, thereby reducing the burden on the exhibitor.

  The distribution apparatus 100 may accept the sales promotion ratio by causing the exhibitor to set an upper limit of the sales promotion ratio. In this case, the distribution apparatus 100 may dynamically change the sales promotion ratio within a range that does not reach the upper limit of the set sales promotion ratio. For example, the distribution apparatus 100 sets the sales promotion ratio closer to the upper limit as the number of items in stock increases. On the other hand, the distribution apparatus 100 sets the sales promotion ratio to be lower from the upper limit as the number of products in stock is smaller.

[3-8. Product-related content)
In the embodiment described above, the distribution apparatus 100 may distribute advertisement content including an image in which a product is depicted as content related to the product.

  Specifically, the distribution apparatus 100 distributes advertisement content including a product image of the product as content related to the product. For example, the distribution apparatus 100 distributes advertising content in which a product name of a product or a company name of a seller and a product image are combined. Note that a URL for accessing a sales page for selling the product is embedded in the advertisement content of the product. Thereby, for example, when the advertisement content displayed on the terminal device 30 is clicked by the user, a transition is made to a sale page of a product corresponding to the advertisement content. In addition, when there are many characters included in the product image of the product, the distribution device 100 may distribute advertisement content that employs another product image of the product.

  As described above, the distribution apparatus 100 distributes advertisement content including an image in which a product is depicted as content related to the product.

  Thereby, since the distribution apparatus 100 can easily grasp the product advertised by the advertising content, the advertising effect can be enhanced.

[3-9. (Billing by content distribution)
In the embodiment described above, the information providing apparatus 20 may calculate a charge amount charged to the exhibitor as a sales promotion cost.

  For example, the information providing apparatus 20 calculates a charge amount to be charged to the exhibitor as a sales promotion fee by multiplying the sales promotion ratio received from the exhibitor terminal 10 by the sales price of the product. Then, when the product is sold, the information providing apparatus 20 charges the seller for the calculated charge amount. As a result, the exhibitor pays the accumulated value of the amount charged as the sales promotion fee.

  In addition, not only the information providing apparatus 20 but the distribution apparatus 100 may calculate a charge amount charged to the exhibitor as a sales promotion fee. For example, the distribution apparatus 100 calculates the total amount charged for exhibitors when a product is sold. Then, for example, the distribution apparatus 100 charges the calculated charge amount to the exhibitor for every predetermined period. As a result, the exhibitor pays the accumulated value of the amount charged as the sales promotion fee for each predetermined period.

  In addition, the distribution apparatus 100 is not limited to the case where the product is sold, but when the content related to the product is distributed, when the distributed advertisement content is clicked, or when the web page selling the product is viewed, the seller You may calculate the total of the billing amount charged to. Further, the distribution apparatus 100 may calculate the total amount charged for the seller even when the product is purchased without going through the distributed advertising content.

  In this way, the information providing apparatus 20 or the distribution apparatus 100 calculates a charge amount charged to the exhibitor as a sales promotion cost.

  As a result, the information providing apparatus 20 or the distribution apparatus 100 can account for the amount charged for the distribution of content, thereby increasing the manager's profit.

[3-10. (Acquisition of sales promotion ratio)
In the above embodiment, not only the information providing apparatus 20 but the distribution apparatus 100 may acquire the sales promotion ratio from the exhibitor terminal 10. In this case, the distribution apparatus 100 stores the sales promotion ratio acquired from the exhibitor terminal 10 in the exhibition information storage unit 121. And the delivery apparatus 100 may share the information regarding a sales promotion ratio by transmitting the sales promotion ratio stored in the exhibition information storage unit 121 to the information providing apparatus 20.

[3-11. Others]
Moreover, in the said embodiment, although user operation which selects the link area | region of advertisement content or a web page was described as "click", this user operation is not restricted to click operation using a mouse | mouth. For example, the “click” described above may be an operation of tapping advertisement content or the like with a finger or an operation of selecting advertisement content or the like with a line of sight.

  In the above embodiment, an example is shown in which the advertising content is displayed so as to overlap the web page. However, the content displayed so as to overlap the advertising content is not limited to the web page. For example, when an advertisement display area is included in a screen of a mobile phone game or the like, the advertisement content described above may be displayed so as to overlap with the game screen or the like.

  In the above embodiment, the advertisement content has been described as an example. However, the content displayed on the web page is not limited to the advertisement content for the advertisement purpose. For example, the advertisement content described above may be content for notifying weather information, earthquake information, and the like.

  In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the acquisition unit 131 and the reception unit 133 illustrated in FIG. 4 may be integrated.

[3-12. Hardware configuration)
Further, the distribution apparatus 100 according to the above-described embodiment is realized by a computer 1000 having a configuration as shown in FIG. 13, for example. Hereinafter, the distribution apparatus 100 will be described as an example. FIG. 13 is a hardware configuration diagram illustrating an example of a computer 1000 that implements the functions of the distribution apparatus 100. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the communication network 50 and sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the communication network 50.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. It is.

  For example, when the computer 1000 functions as the distribution device 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 130 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the storage unit 120. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the communication network 50.

[3-13. effect〕

  As described above, in the distribution apparatus 100 according to the modified example, the acquisition unit 131 acquires the sales promotion ratio set collectively for a plurality of products exhibited by the exhibitor. The distribution unit 135 distributes content related to any of the plurality of products based on the sales promotion ratio acquired by the acquisition unit 131.

  Thereby, since the distribution apparatus 100 according to the modification can set the sales promotion ratio of a plurality of products that the exhibitor sells with a single setting, the labor of the exhibitor can be reduced.

  In the distribution apparatus 100 according to the modification, the calculation unit 132 calculates an index value indicating the value of the content based on the sales promotion cost. The distribution unit 135 preferentially distributes content related to products having a high index value in the product group whose index value is calculated by the calculation unit.

  In the distribution apparatus 100 according to the modification, the calculation unit 132 calculates the index value based on the sales promotion cost and the content selection rate.

  Moreover, in the distribution apparatus 100 according to the modification, the calculation unit 132 calculates the index value based on the sales promotion cost and the ratio leading to the behavior that leads to the profit of the exhibitor who sells the product.

  In distribution device 100 according to the modification, calculation unit 132 calculates an index value based on the sales promotion cost and the area of the display frame on an arbitrary content on which the content is displayed.

  In the distribution apparatus 100 according to the modification, the calculation unit 132 calculates an index value based on the sales promotion cost and the user attribute of the user of the terminal device that is the transmission source of the content acquisition request.

  Thereby, since the delivery apparatus 100 which concerns on a modification can calculate an index value with high precision, it can improve a manager's profit more.

  Further, in the distribution device 100 according to the modification, the calculation unit 132 distributes the content with a higher probability as a product with a higher sales promotion cost calculated by the calculation unit 132.

  Thereby, since the delivery apparatus 100 according to the modification can also deliver the content of the product with a low sales promotion cost, the types of content to be delivered to the user can be increased.

  Further, in the distribution device 100 according to the modification, the distribution unit 135 distributes the emphasized content according to the sales promotion cost calculated by the calculation unit 132.

  Thereby, since the distribution apparatus 100 according to the modification can make the advertisement stand out as the sales promotion cost is high, the advertising effect can be enhanced as the sales promotion cost is high.

  In the distribution apparatus 100 according to the modification, the distribution unit 135 distributes content related to products whose sales promotion cost or product price calculated by the calculation unit 132 is higher than a predetermined threshold.

  As a result, the distribution apparatus 100 according to the modification can exclude the advertisement content of the exhibited product for which the sales promotion ratio or the product price is set to be unreasonably high from the advertisement content of the distribution candidate, and therefore spam without intention to sell. As a result, it is possible to prevent the distribution of the advertising content of the products listed as.

  Further, in the distribution apparatus 100 according to the modification, the distribution unit 135 determines whether the distribution group 135 includes a content group related to a product that is exhibited by the seller who has exhibited the product when the sales promotion ratio acquired by the acquisition unit 131 is equal to or greater than a predetermined threshold. If the content to be distributed is extracted to the display frame included in the exhibition content where the product is listed, and the sales promotion ratio is less than the predetermined threshold, the content group related to the product that the seller sells or other sellers will sell Content to be distributed to the display frame is extracted from the content group related to the product.

  Thus, the distribution apparatus 100 according to the modification can monopolize the advertising space when the sales promotion ratio is set to a predetermined threshold value or more, so that the seller can be set to a high sales promotion ratio. For this reason, the delivery apparatus 100 can improve an administrator's profit.

  In the distribution apparatus 100 according to the modification, the acquisition unit 131 acquires the sales promotion ratio selected by the seller who sells the product among the sales promotion ratios prepared in advance. In addition, the distribution unit 135 distributes content related to the product based on the sales promotion ratio acquired by the acquisition unit 131.

  As a result, the distribution apparatus 100 according to the modified example can set the sales promotion ratio simply by selecting from a plan prepared in advance, thereby reducing the effort of the exhibitor.

  Further, in the distribution apparatus 100 according to the modification, the distribution unit 135 distributes advertisement content including an image in which a product is depicted as content related to the product.

  Thereby, since the delivery apparatus 100 according to the modification can easily grasp the product advertised by the advertising content, the advertising effect can be enhanced.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

DESCRIPTION OF SYMBOLS 10 Exhibitor terminal 20 Information provision apparatus 30 Terminal apparatus 100 Distribution apparatus 121 Exhibition information storage part 131 Acquisition part 132 Calculation part 133 Receiving part 134 Extraction part 135 Distribution part

Claims (19)

An acquisition unit for acquiring a sales promotion ratio indicating a ratio of the sales promotion cost to the product price of the product,
A distribution device, comprising: a distribution unit that distributes content related to the product based on the sales promotion ratio acquired by the acquisition unit. The acquisition unit
Get the promotion percentage of products listed in the listing content,
The delivery unit
The distribution device according to claim 1, wherein content related to the product is distributed as an advertisement displayed on arbitrary content based on the sales promotion ratio acquired by the acquisition unit. The acquisition unit
The distribution device according to claim 1, wherein a sales promotion ratio set by an exhibitor who sells the product is acquired. The acquisition unit
Acquire the sales promotion ratio set for each product type by the seller,
The delivery unit
The distribution apparatus according to claim 3, wherein content related to the product is distributed based on a sales promotion ratio corresponding to the type of the product among the sales promotion ratio acquired by the acquisition unit. The acquisition unit
Acquire a sales promotion ratio set for a plurality of products exhibited by the seller,
The delivery unit
5. The distribution device according to claim 3, wherein content related to any of the plurality of products is distributed based on the sales promotion ratio acquired by the acquisition unit. A calculation unit that calculates a sales promotion cost by multiplying the product price by the sales promotion ratio acquired by the acquisition unit;
The delivery unit
The distribution device according to any one of claims 2 to 5, wherein content relating to a product having a high sales promotion cost is preferentially distributed in the product group whose sales promotion cost is calculated by the calculation unit. . The calculation unit includes:
Based on the promotion cost, calculate an index value indicating the value of the content,
The delivery unit
The distribution apparatus according to claim 6, wherein content relating to a product having a high index value is preferentially distributed in the product group for which the index value is calculated by the calculation unit. The calculation unit includes:
The distribution device according to claim 6 or 7, wherein the index value is calculated based on the sales promotion cost and the selection rate of the content. The calculation unit includes:
The distribution according to any one of claims 6 to 8, wherein the index value is calculated based on the sales promotion cost and a ratio leading to an action that leads to a profit of an exhibitor who exhibits the product. apparatus. The calculation unit includes:
The distribution according to any one of claims 6 to 9, wherein the index value is calculated based on the sales promotion cost and an area of a display frame on an arbitrary content on which the content is displayed. apparatus. The calculation unit includes:
11. The index value is calculated based on the sales promotion cost and a user attribute of a user of a terminal device that is a transmission source of the content acquisition request. Delivery device. The delivery unit
The distribution device according to any one of claims 6 to 11, wherein the content is distributed with a higher probability as a product having a higher sales promotion cost calculated by the calculation unit. The delivery unit
The distribution device according to claim 6, wherein the content emphasized according to the sales promotion cost calculated by the calculation unit is distributed. The delivery unit
The distribution apparatus according to any one of claims 6 to 13, wherein distribution is performed by excluding content related to a product whose sales promotion cost or the product price calculated by the calculation unit is higher than a predetermined threshold. The delivery unit
When the sales promotion ratio acquired by the acquisition unit is equal to or greater than a predetermined threshold, the product is distributed to a display frame included in the exhibition content in which the product is exhibited from the content group related to the product exhibited by the seller who has exhibited the product Content to be distributed to the display frame from the content group related to the product exhibited by the seller or the content group related to the product exhibited by another seller when the sales promotion ratio is equal to or less than a predetermined threshold The distribution device according to claim 1, wherein the distribution device is extracted. The acquisition unit
Acquire the sales promotion ratio selected by the seller who sells the product among the sales promotion ratios prepared in advance,
The delivery unit
The distribution device according to any one of claims 1 to 15, wherein content related to the product is distributed based on a sales promotion ratio acquired by the acquisition unit. The delivery unit
The distribution apparatus according to any one of claims 1 to 16, wherein advertisement content including an image depicting the product is distributed as content related to the product. A distribution method executed by a distribution device,
An acquisition process for acquiring a sales promotion ratio indicating a ratio of the sales promotion cost to the product price of the product,
A distribution step of distributing content related to the product based on the sales promotion ratio acquired in the acquisition step. An acquisition procedure to get a promotion percentage that shows the ratio of promotional costs to product price,
A distribution program for causing a computer to execute a distribution procedure for distributing content related to the product based on the sales promotion ratio acquired by the acquisition procedure.

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