JP2017199196A - Information processing device, control method of information processing device, and control program of information processing device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information processing device capable of promoting purchasing action of a user toward commodities in electronic commerce.SOLUTION: An information processing device communicates with a terminal device that executes a program of a game in which a character is operated. The information processing device includes: an acquisition unit for acquiring purchase information on a commodity purchased by a user of the terminal device; an identification unit for identifying an item to influence development of the game on the basis of the acquired purchase information; and a transmission unit for transmitting information on the identified item to the terminal device.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing device used for electronic commerce, a control method for the information processing device, and a control program for the information processing device.

  In recent years, various techniques have been proposed for grasping the interest of a user using the Internet or the like (see, for example, Patent Document 1). In addition, in a game played by the user, a technique has also been proposed that gives the user motivation to transfer emotions to the game (see, for example, Patent Document 2).

Japanese Patent No. 4869314 Japanese Patent No. 5348067

  For example, in Patent Literature 1, by providing a product purchased by a user via a Web page to an avatar, not only the user but also the avatar can use the product in the virtual space. Thereby, a user's interest and an interest can be grasped | ascertained from the goods provided to an avatar.

  Moreover, in patent document 2, based on the information which the user purchased and the service used, the message to a user is displayed on the character in the game performed by a user's terminal. Thereby, the message regarding a user's daily action is sent to a user from a character, and emotion transfer to a user's character can be promoted. However, merely making the user and the avatar use the same product or prompting the user to interact with the character may not promote the purchase behavior of the product via the Web page by the user.

  In view of the above circumstances, an object of one aspect of the technology disclosed herein is to provide an information processing apparatus that can promote a user's purchase behavior of a product in electronic commerce.

  An information processing apparatus according to an aspect of the technology of the present disclosure is an information processing apparatus that communicates with a terminal device that executes a game program for manipulating a character, and acquires purchase information regarding a product purchased by a user of the terminal device And an identifying unit that identifies an item that affects game development based on the acquired purchase information, and a transmitting unit that transmits information regarding the identified item to the terminal device. Thereby, the user who purchased goods can customize a character with the purchase of goods. Furthermore, the information processing apparatus can give a user who is interested in a character a motivation to purchase a product.

In addition, the information processing apparatus may further include a notification unit that notifies the terminal device that an item is assigned. Further, the notifying unit may notify the terminal device that an item is given when the settlement, shipping or delivery of the product is completed. Furthermore, the item may include an item that changes at least one of the appearance and the action of the character.

  Further, according to one aspect of the technology of the present disclosure, there is provided a control method for an information processing device that communicates with a terminal device that executes a game program for manipulating a character, and is purchased by the user of the terminal device. Purchase information related to the product is acquired, an item that affects the development of the game is specified based on the acquired purchase information, and information related to the specified item is transmitted to the terminal device. In addition, the information processing apparatus control method may further cause the information processing apparatus to notify the terminal apparatus that an item is to be assigned. Further, the information processing device may notify the terminal device that the item is given when the settlement, shipping or delivery of the product is completed. Furthermore, the item may include an item that changes at least one of the appearance and the action of the character.

  Further, according to one aspect of the technology of the present disclosure, there is provided a control program for an information processing device that communicates with a terminal device that executes a game program for manipulating a character, and is purchased by the user of the terminal device. The purchase information related to the product is acquired, the item that affects the development of the game is specified based on the acquired purchase information, and the process of transmitting the information related to the specified item to the terminal device is executed. In addition, the control program for the information processing apparatus may further cause the information processing apparatus to notify the terminal apparatus that an item will be given. Further, the information processing device may notify the terminal device that the item is given when the settlement, shipping or delivery of the product is completed. Furthermore, the item may include an item that changes at least one of the appearance and the action of the character.

  According to one aspect of the technology of the present disclosure, it is possible to provide an information processing apparatus capable of promoting the purchase behavior of a user's product in electronic commerce.

FIG. 1 is a schematic configuration diagram of an electronic commerce system according to an embodiment. FIG. 2 is a schematic configuration diagram of an application server of the electronic commerce system according to the embodiment. FIG. 3 is a schematic configuration diagram of a user terminal of the electronic commerce system according to the embodiment. FIG. 4 is a flowchart of processing executed by the application server of the electronic commerce system according to the embodiment. FIG. 5 is a flowchart of processing executed by the application server of the electronic commerce system according to the embodiment. FIG. 6 shows a display example on the user terminal of the electronic commerce system according to the embodiment. FIG. 7 is a flowchart of processing executed by the application server of the electronic commerce system according to the embodiment. FIG. 8 shows a display example on the user terminal of the electronic commerce system according to the embodiment.

  Hereinafter, details of the embodiment will be described with reference to the drawings. However, the embodiment described below is merely an example, and the information processing apparatus, the control method for the information processing apparatus, and the control program for the information processing apparatus according to the present disclosure are not limited to the specific configurations described below. . In implementation, the specific structure according to embodiment is employ | adopted suitably, and various improvement and deformation | transformation may be performed.

(First embodiment)
In FIG. 1, the schematic block diagram of the electronic commerce system 1 in 1st Embodiment is shown. As shown in FIG. 1, the electronic commerce system 1 includes an authentication server 100, an order server 110, an application program interface (API) server 120, an application server 130, a push notification server 140, and a user terminal 150. In FIG. 1, a large number of user terminals used in the electronic commerce system 1 are represented by one user terminal 150. The authentication server 100, order server 110, API server 120, application server 130, push notification server 140, and user terminal 150 are connected to each other via a network. In the present embodiment, the network is assumed to be the Internet, but various networks such as an intranet may be employed instead. The application server 130 corresponds to an example of an information processing device.

  The authentication server 100 authenticates a user who performs electronic commerce using the electronic commerce system 1. The authentication server 100 includes an identification (ID) authentication unit 101 and a member information acquisition unit 102. The authentication server 100 is connected to the member information database 103. The member information database 103 stores information related to users who conduct electronic commerce.

  The order server 110 processes electronic commerce orders in the electronic commerce system 1. The order server 110 includes an order processing unit 111. The order server 110 is connected to the order information database 112. The order information database 112 stores information regarding each order of electronic commerce. The API server 120 executes an API for user authentication by the authentication server 100 and confirmation of an order history by the application server 130. The API server 120 includes a user registration unit 121 and a purchase history acquisition unit 122.

  The application server 130 controls an application executed on the user terminal 150 according to the contents of the electronic commerce. The application server 130 includes a user registration unit 131, a user information management unit 132, an item management unit 133, an application control unit 134, a purchase history acquisition unit 135, a purchase history management unit 136, and a push notification management unit 137. The order server 130 is connected to the application database 138. The application database 138 stores information about users authenticated by the authentication server 100 and information about each order of electronic commerce.

  The push notification server 140 processes a push notification in the control of the application of the user terminal 150 by the application server 130. The push notification server 140 includes a push notification management unit 141. The push notification server 140 is connected to the push notification management database 142. The push notification management database 142 stores information such as whether or not the push notification for the user terminal 150 has been executed.

  The user terminal 150 executes an application that cooperates with electronic commerce. The application executed by the user terminal 150 corresponds to an example of a game program for operating the character. Details of application processing will be described later. The user terminal 150 includes a display unit 151, an operation unit 152, and a control unit 153.

FIG. 2 is a schematic configuration diagram illustrating a hardware configuration of the application server 130. As shown in FIG. 2, the server 130 includes a central processing unit (CPU) 130a, a random access.
A memory (RAM) 130b, a hard disk drive (HDD) 130c, and a network interface card (NIC) 130d are provided. Note that the authentication server 100, the order server 110, the API server 120, and the push notification server 140 also have the same configuration as the application server 130.

FIG. 3 is a schematic configuration diagram showing a hardware configuration of the user terminal 150 in the present embodiment. As shown in FIG. 3, the user terminal 150 includes a CPU 150a, a RAM 150b, a ROM 150c, a communication interface (I / F) 150d, and a touch panel 150e. In the user terminal 150 according to the present embodiment, the CPU 150a executes the processing as the control unit 153 of the user terminal 150 by developing the computer program stored in the ROM 150c on the RAM 150b and executing the computer program. Further, the user terminal 150 communicates with the authentication server 100, the order server 110, the API server 120, the application server 130, and the push notification server 140 in the electronic commerce system 1 via the communication interface (I / F) 150d. Run. In the present embodiment, the user terminal 150 is assumed to be a smartphone, but various terminal devices such as a personal computer (PC), a portable terminal, and a stationary information terminal may be employed instead.

In the application server 130 according to the present embodiment, the CPU 130a expands and executes a computer program stored in the HDD 130c on the RAM 130b, thereby executing a user registration unit 131, a user information management unit 132, an item management unit 133, an application of the application server 130 The control unit 134, the purchase history acquisition unit 135, the purchase history management unit 136, and the push notification management unit 137 are executed as respective units. The CPU 130a is not limited to a single processor, and may have a multiprocessor configuration. A single CPU connected by a single socket may have a multi-core configuration. At least a part of the processing of each unit is provided by a digital signal processor (DSP), a graphics processing unit (GPU), a numerical processor, a vector processor, a dedicated processor such as an image processor, an application specific integrated circuit (ASIC), or the like. Also good. Further, at least a part of each of the above units may be a dedicated large scale integration (LSI) such as a field-programmable gate array (FPGA) or other digital circuit. In addition, an analog circuit may be included in at least a part of each of the above parts.

  In the present embodiment, the user uses the user terminal 150 to perform user registration work for using the application in advance. Specifically, the user operates the user terminal 150 to activate the application. The activated application prompts the user to input a user name, a pet nickname assigned to the user within the application, or the like in accordance with an instruction transmitted from the user registration unit 130 of the application server 130 to the user terminal 150. Information input by the user is transmitted from the user terminal 150 to the application server 130 and stored in the application database 138 by the user information management unit 132.

  After the user registration work is completed, the user registration unit 131 transmits to the user terminal 150 an instruction to start the cooperation process between the ID and the application that the user uses for electronic commerce. When the user terminal 150 receives the instruction, the application prompts the user to input an ID used for electronic commerce. The information on the ID used for electronic commerce input by the user is transmitted to the user registration unit 131 of the application server 130. The user registration unit 131 transmits the received ID information to the API server 120.

  The user registration unit 121 of the API server 120 inquires of the authentication server 100 whether the user's Globally Unique Identifier (GUID) exists using the received ID information. The ID authentication unit 101 of the authentication server 100 instructs the member information acquisition unit 102 to acquire the user member information from the member information database 103. Upon confirming that the user's GUID exists based on the acquired member information, the ID authentication unit 101 transmits the user's customer code to the application server 130. The user information management unit 133 of the application server 130 associates the received customer code with an ID used by the user for electronic commerce in the application database 138. Thereby, the cooperation process of ID and an application which a user uses for electronic commerce is completed.

  After the cooperation process between the ID used by the user for electronic commerce and the application is completed, the user operates the user terminal 150 to perform electronic commerce. The order processing unit 111 of the order server 110 executes electronic commerce processing and processes user orders. Since the electronic commerce process is executed using a well-known technique, a detailed description is omitted here. User orders are stored in the order information database 112 as purchase history.

  Next, an application executed on the user terminal 150 will be described. In the present embodiment, the user can grow a pet by using an item in the application to change the appearance of the pet or grow its ability. A pet in the application corresponds to an example of a character. The pet name assigned by the user is assigned to the pet. In addition, when the user purchases a product using the electronic commerce described above, an item corresponding to the purchased product or an item that can be used in the application is given to the pet. Examples of the item include an item that changes the appearance and movement of the pet, an item that grows the pet, an item that decorates the space where the pet lives, an item that can be collected as a collection, and the like. An item used in the application corresponds to an example of an item that affects game development.

  In the present embodiment, the pet is provided with a plurality of abilities (for example, cute, cool, happy, serious, nerd, etc.), and a parameter indicating the degree of growth is set for each ability. The ability of the pet grows when the user executes various events (games, etc.) in the application, and the ability to grow for each event is different. This allows the user to customize the growth of the pet's capabilities by executing various events. In addition, there are currencies (in-app money) that can be used within the app, and within the app, the user can use the acquired currency to grow pets or purchase items that make pets more efficient Can do.

  4, 5, and 7 show flowcharts of processing executed by the application server 130 of the present embodiment. In this embodiment, as an example, a user operates the user terminal 150 to purchase a product using the electronic commerce system 1, and the application server 130 receives a notification from the order server 110 that the user has purchased the product. Then, the CPU 130a of the application server 130 starts the process of the flowchart of FIG. The user may purchase a product using the electronic commerce system 1 using an apparatus (for example, a PC) other than the user terminal 150.

  In OP <b> 101, the CPU 130 a functions as the purchase history acquisition unit 135 and transmits an instruction to acquire purchase history information associated with the user ID of the user terminal 150 to the API server 120. The purchase history acquisition unit 122 of the API server 120 acquires the purchase history information of the ID stored in the order information database 112 via the order server 110. The purchase history acquisition unit 122 transmits the purchase history information received from the order server 110 to the application server 130. Then, the purchase history acquisition unit 135 receives purchase history information from the API server. The purchase history acquisition unit 135 corresponds to an example of an acquisition unit. Next, the process proceeds to OP102.

In OP102, the CPU 130a functions as the purchase history management unit 136, and stores the purchase history information received in OP101 in the application database 138. This completes the purchase history registration process. Next, the process proceeds to OP103. In OP 103, the CPU 130 a functions as the push notification management unit 137, and an event that gives the pet an item corresponding to the purchased product in the purchase history of the user ID of the user terminal 150 stored in the application database 138. Identify the history that has not been executed. For example, a flag indicating whether or not the process has been executed may be provided in the purchase history stored in the application database 138. CPU130a specifies the item provided to a pet based on the purchase merchandise contained in the history where the processing concerned has not been performed. The push notification management unit 137 corresponds to an example of a specifying unit. Next, the process proceeds to OP104.

  In OP <b> 104, the CPU 130 a functions as the push notification management unit 137 and instructs the push notification server 140 to transmit to the user terminal 150 a push notification for notifying the event that has not been executed identified in OP <b> 103. The push notification management unit 137 corresponds to an example of a notification unit. Then, the push notification server 140 executes a push notification in which the push notification management unit 140a notifies the user terminal 150 of an event for giving an item to a pet. The push notification management unit 140 a stores information related to the executed push notification in the push notification management database 142. When receiving the push notification, the user terminal 150 displays a message notifying the reception of the push notification on the display unit 151 as an example. The notification method for receiving the push notification is not limited to the message display, and a notification function using vibration, sound, light, or the like provided in the user terminal 150 may be used. When the CPU 130a transmits the push notification to the user terminal 150, the CPU 130a ends the process of this flowchart.

  After confirming the push notification received by the user terminal 150, the user operates the operation unit 152 to activate the application. When the application is activated, the user terminal 150 transmits a request for giving an item to the pet to the application server 130 based on the event notified by the push notification. When the application server 130 receives the request, the CPU 130a starts the processing of the flowchart shown in FIG.

  In OP201, the CPU 130a functions as a push notification management unit 137, and in accordance with a request received from the user terminal 150, information on items specified based on the purchase history and purchased products that are the targets of the push notification are stored in the application database. From 158.

  Next, in OP202, the CPU 130a functions as the application control unit 134. The user terminal 150 receives information related to the item acquired in OP201 and a trigger for causing the application of the user terminal 150 to execute an event that gives the item to the pet. Send to. The application control unit 134 corresponds to an example of a transmission unit. When the user terminal 150 receives information and a trigger related to the item from the application control unit 134, the control unit 153 executes an event for giving the item to the pet in the application based on the received information.

  When the control unit 153 of the user terminal 150 completes the event of giving the item to the pet, the control unit 153 transmits a notification that the event has been completed to the application server 130. In OP <b> 203, the CPU 130 a receives from the user terminal 150 an event completion notification for giving an item to a pet. Next, in OP204, the CPU 130a stores that the event has been executed for the purchase history stored in the application database 158. When the process of OP204 is completed, the CPU 130a ends the process of this flowchart.

  FIG. 6 schematically illustrates a screen example when the above-described application is activated on the user terminal 150 in the present embodiment. FIG. 6 shows a screen when an event for giving an item to a pet in the application is executed on the touch panel 150 e of the user terminal 150. As shown in FIG. 6, in the app, a pet 200 assigned to the user, a room 201 where the pet lives, ornaments 202 and 203 that decorate the room, buttons 204, 205, and 206 for executing functions in the app, pets The item 207 delivered to the door, the door 208 used when receiving the item 207, the television 209, and the like are displayed.

  When the event is executed, for example, the user taps the door 208 to receive a box containing the item 207 from the delivery person. Thereby, the user can receive the item 207 in the application with the same feeling as when receiving the actually purchased product. Also, the television 209 displays the content of the push notification received from the application server 130, information on so-called recommended products determined based on the purchase history, a moving image related to the pet 200, and the like. For example, when the content of the push notification or the information related to the recommended product is displayed on the TV 209, the user is alerted to the information related to the push notification or the recommended product by causing the pet 207 to watch the TV 209. You can also Information displayed on the television 209 may be transmitted from the application server 130 together with information related to items given to the pet, or transmitted from the application server 130 at an arbitrary timing when the application is executed on the user terminal 150. May be. The received item 207 can be used as a decorative item for decorating the room 201 by the user operating the button 205 and setting the function in the application, or used for changing the appearance and movement of the pet as will be described later. can do.

  FIG. 7 shows a flowchart of processing executed by the application server 130 when the user uses an item that changes the appearance or movement of the pet included in the item 207 in the application. In the present embodiment, the user operates the user terminal 150 to use items for pets within the application. When the item is used, the control unit 153 of the user terminal 150 transmits information on the used item and information on the appearance and ability of the pet after using the item. In OP301, the CPU 130a of the application server 130 functions as the application control unit 134 and receives the above information from the user terminal.

  Next, in OP302, the CPU 130a stores, in the application database 138, information about the item being used and the pet after using the item based on the information received in OP301. Then, the CPU 130a ends the process of this flowchart.

  FIG. 8 schematically shows a screen example when an item for changing the appearance or movement of a pet is used in the application in the user terminal 150 in the present embodiment. In the example shown in FIG. 8, the case where the user purchases mineral water using the electronic commerce system 1 is assumed. By the process of OP105 of the application server 130, it is specified that the product is mineral water in the purchase history. In this embodiment, as an example, when the purchased product is mineral water, it is assumed that an item that changes the appearance and movement of a pet to a surfer is given to the pet. Note that the correspondence between the purchased product and the type of item that changes the appearance or movement of the pet can be defined in advance in the application database 138 by the administrator of the application server 130 or the like. The type of item may be defined so as to be different for each product, or may be defined for each category of product. Further, an item that changes the appearance or movement of a pet may be stored in the application, and once acquired, the user may be able to repeatedly use it at an arbitrary timing.

  In the example of FIG. 8, when the user operates the user terminal 150 to purchase mineral water, an event for giving an item to the pet (item granting event) occurs in the app, and the above item is acquired. Then, when the user operates the user terminal 150 to use the acquired item for the pet, the sunglasses 208 and the surfboard 209 are given to the pet, or the background 210 displayed on the application is changed. In addition, the movement of pets in the app is changed to a surfing gesture. It is possible to appropriately define how pets, rooms, etc. are changed according to items in the app.

  As described above, according to the present embodiment, when a user purchases a product using the electronic commerce system 1, an item that can be used in the application executed on the user terminal 150 is given according to the purchased product. Is done. In addition, the user can enjoy the customization of the pet by operating the user terminal 150 and using the item given to the pet in the application according to the purchased product.

  In electronic commerce, there are products that are sold for a limited time such as campaigns. Therefore, by defining in advance in the application database 138 a growth item that is given only when a user purchases a product that is sold for a limited time, the user can acquire a so-called item with high rarity. Therefore, when selling a product for a limited time in electronic commerce, the user is informed through the app that a special item can be obtained when the product is purchased. Can give you a chance to increase your attachment.

  The above is the description of the present embodiment, but the configuration and processing of the electronic commerce system are not limited to the above-described embodiment, and may be variously within a range that does not lose the technical idea of the present invention. Can be changed. For example, in the above embodiment, the occurrence of the item grant event is notified to the user terminal 150 by push notification. However, the notification method is not limited to this, and a notification email may be transmitted to the user terminal 150. Further, the timing at which the push notification is executed may be at the time of product shipment or at the time of product delivery completion, instead of at the time of product purchase.

<Computer-readable recording medium>
A management tool for setting the information processing apparatus in a computer or other machine or device (hereinafter referred to as a computer or the like), a program for realizing an OS or the like can be recorded on a computer-readable recording medium. The function can be provided by causing a computer or the like to read and execute the program of the recording medium. Here, the computer is, for example, a server.

  Here, a computer-readable recording medium is a recording medium that stores information such as data and programs by electrical, magnetic, optical, mechanical, or chemical action and can be read from a computer or the like. Say. Examples of such a recording medium that can be removed from a computer or the like include a flexible disk, a magneto-optical disk, a CD-ROM, a CD-R / W, a DVD, a Blu-ray disk, a DAT, an 8 mm tape, a flash memory, and the like. There are cards. Moreover, there are a hard disk, a ROM, and the like as a recording medium fixed to a computer or the like.

1 Electronic Commerce System 130 Application Server 140 Push Notification Server 150 User Terminal

Claims (12)

An information processing apparatus that communicates with a terminal device that executes a game program for operating a character,
An acquisition unit for acquiring purchase information related to a product purchased by a user of the terminal device;
Based on the acquired purchase information, a specifying unit that specifies an item that affects the development of the game,
An information processing apparatus comprising: a transmission unit that transmits information regarding the specified item to the terminal device.   The information processing apparatus according to claim 1, further comprising a notification unit that notifies the terminal device that the item is assigned.   The information processing apparatus according to claim 2, wherein the notification unit notifies the terminal device that the item is given when settlement, shipping, or delivery of the product is completed.   The information processing apparatus according to any one of claims 1 to 3, wherein the item includes an item that changes at least one of an appearance and a motion of the character. A control method for an information processing device that communicates with a terminal device that executes a game program for operating a character,
In the information processing apparatus,
Obtaining purchase information about a product purchased by a user of the terminal device;
Based on the acquired purchase information, the items that affect the development of the game are identified,
A method for controlling an information processing apparatus, characterized by causing the terminal device to transmit information relating to the identified item.   The information processing apparatus control method according to claim 5, further comprising: causing the information processing apparatus to notify the terminal apparatus that the item is assigned.   The information processing apparatus according to claim 6, further comprising: causing the terminal apparatus to notify that the item is given when payment, shipping, or delivery of the product is completed. Control method.   The method for controlling an information processing apparatus according to claim 5, wherein the item includes an item that changes at least one of an appearance and a motion of the character. A control program for an information processing device that communicates with a terminal device that executes a game program for operating a character,
In the information processing apparatus,
Obtaining purchase information about a product purchased by a user of the terminal device;
Based on the acquired purchase information, identify items that affect the development of the game,
A control program for an information processing apparatus for executing a process of transmitting information relating to the specified item to the terminal device.   The information processing apparatus control program according to claim 9, further causing the information processing apparatus to execute a process of notifying the terminal apparatus that the item is to be assigned.   The information processing apparatus according to claim 10, further comprising: causing the terminal apparatus to notify that the item is given when payment, shipping, or delivery of the product is completed. Control program.   The control program for an information processing apparatus according to any one of claims 9 to 11, wherein the item includes an item that changes at least one of an appearance and a motion of the character.

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