JP2020201826A - Information processing apparatus, information processing system, information processing method, and program - Google Patents

Abstract

To provide an information processing apparatus configured to increase motivation for a user to purchase a commodity in a store and motivation for the user to visit the store, an information processing method, and a program.SOLUTION: An application server 50 includes an information acquisition unit 81 which acquires store behavior information indicating a predetermined behavior of a user in a store, and a feature changing unit 85 which changes a predetermined feature of a character associated with the user on the basis of the store behavior information.SELECTED DRAWING: Figure 2

Description

The present invention relates to an information processing device, an information processing system, an information processing method, and a program.

In recent years, there are various services using characters. For example, a receiving means for receiving the user ID and the visited place information, a visiting place attribute determining means for acquiring the attribute and the attribute value corresponding to the visited place information from the visited place attribute holding unit, and a user ID held by the user attribute holding unit. The user attribute updating means such as updating the cumulative attribute value and the visit date and time corresponding to the attribute and the cumulative attribute value and the visit date and time corresponding to the attribute having the user ID satisfy the growth condition held by the growth condition holding unit. In this case, a character growth server including a growth determination means for associating the user ID with the character ID corresponding to the growth condition, a means for acquiring a character image corresponding to the user ID from the character information holding unit, and a transmission means. Is known (see Patent Document 1). This character growth server determines the growth of the user according to the cumulative attribute value corresponding to the attribute of the user acquired from the visited place information and the date and time of the visit, and when the growth conditions are satisfied, the character that can be used by the user is selected. Can be increased.

Japanese Unexamined Patent Publication No. 2014-6690

However, while the character growth method of Patent Document 1 has many merits for users, it has few merits for service providers of services using characters.

For example, in the retail business that sells products to users, there was no service that uses characters to attract customers and increase sales. Therefore, there is a demand for a service that enhances the user's willingness to purchase products and the user's willingness to visit the store.

The present invention has been made in view of the circumstances described above, and provides an information processing device, an information processing system, an information processing method, and a program capable of increasing a user's motivation to purchase products and a user's motivation to visit a store. One of the purposes is to do.

The information processing device according to the embodiment of the present invention has an information acquisition unit that acquires store behavior information indicating a user's predetermined behavior in a store, and a predetermined feature of a character associated with the user based on the store behavior information. It is provided with a feature changing part that changes the above.

The information processing system according to the embodiment of the present invention includes a first information processing device according to the above-mentioned information processing device and a second information processing device installed in a store, and the first information processing device is a second information processing device. The second information processing device further includes a request response unit that acquires a transmission request including the user's identification information from the information processing device and transmits the character information indicating the character associated with the identification information to the second information processing device. It is provided with a display unit that displays a character based on the transmitted character information.

The information processing method according to the embodiment of the present invention includes an information acquisition step of acquiring store behavior information indicating a user's predetermined behavior in a store, and a predetermined feature of a character associated with the user based on the store behavior information. Includes a feature change step that changes the.

The information processing program according to the embodiment of the present invention is an information processing program to be executed by a computer, based on an information acquisition step of acquiring store behavior information indicating a predetermined behavior of a user in a store and store behavior information. Includes, feature change steps, which change a given feature of the character associated with the user.

According to the present invention, it is possible to increase the user's willingness to purchase products and the user's willingness to visit the store.

It is a block diagram which shows schematic structure of the information processing system in 1st Embodiment. FIG. 2 is a block diagram schematically showing the configuration of the application server shown in FIG. FIG. 3 is a data structure diagram showing an example of the application member data shown in FIG. FIG. 4 is a data structure diagram showing an example of the character data shown in FIG. FIG. 5 is a data structure diagram showing an example of the item data shown in FIG. FIG. 6 is a data structure diagram showing an example of the accessory data shown in FIG. FIG. 7 is a block diagram schematically showing the configuration of the user terminal shown in FIG. FIG. 8 is a time chart for explaining an example of the operation of the information processing system according to the first embodiment. FIG. 9 is a configuration diagram schematically showing the configuration of the information processing system according to the second embodiment. FIG. 10 is a block diagram schematically showing the configuration of the self-registration terminal shown in FIG. FIG. 11 is a block diagram schematically showing the configuration of the application server shown in FIG. FIG. 12 is a time chart for explaining an example of the operation of the information processing system according to the second embodiment.

Preferred embodiments of the present invention will be described with reference to the accompanying drawings. In each figure, those having the same reference numerals have the same or similar configurations.

[First Embodiment]
First, an example of the configuration of the information processing system according to the first embodiment of the present invention will be described with reference to FIG. FIG. 1 is a configuration diagram schematically showing the configuration of the information processing system 100 according to the first embodiment.

The information processing system 100 of the present embodiment is for providing a predetermined service to a user. The predetermined service is, for example, provision of a game, granting of points, provision of information such as an event or sale, display of a character, or the like.

As shown in FIG. 1, the information processing system 100 includes, for example, cash register terminals 10A, 10B, 10C installed in a store, a reader terminal 20, a purchase information management server 30, a member information management server 40, and an application. It includes a server 50. When it is not necessary to distinguish each cash register terminal 10A to 10C, it is referred to as a cash register terminal 10. Further, each user terminal 101A and 101B is referred to as a user terminal 101 when it is not necessary to express them separately.

The application server 50 provides the user terminals 101A and 101B used by each user with predetermined services described later. The application server 50 corresponds to an example of the "information processing device" of the present invention.

The cash register terminals 10A to 10C, the reader terminal 20, the purchase information management server 30, the member information management server 40, and the application server 50 are connected to each other so as to be able to communicate with each other via the first communication network NW1. Further, the application server 50 and the user terminals 101A and 101B are connected to each other so as to be able to communicate with each other via the second communication network NW2. The first communication network NW1 and the second communication network NW2 are, for example, the Internet, LAN (Local Area Network), dedicated line, telephone line, corporate network, mobile communication network, Bluetooth (registered trademark), Wi-Fi, respectively. It may be any of (Wi-Filess Fidelity), other communication lines, a combination thereof, and the like, and it does not matter whether it is wired or wireless.

In the present embodiment, an example in which the first communication network NW1 and the second communication network NW2 are different communication networks has been shown, but the present invention is not limited thereto. The first communication network NW1 and the second communication network NW2 may, for example, form the same communication network.

The cash register terminal 10 is, for example, a POS (Point Of Sales) terminal that generates sales data when a product is settled. The cash register terminals 10A to 10C are installed in the same store or in each of a plurality of stores. For sales data, for example, in a store, a clerk reads a one-dimensional code such as a barcode attached to the product itself or the product packaging or a two-dimensional code such as a QR code (registered trademark) with a scanner or the like, and the user reads the product. It is generated when you pay the price. The sales data includes, for example, information on the product, the price of the product, information on the date and time of sales, and the like.

In addition, the sales data may include the member ID of the user who purchased the product. The member ID is unique (unique) identification information assigned to the user of the store. For example, a user to whom a member ID is assigned presents a membership card on which a member ID barcode is printed at the time of product purchase, or displays an image in which the member ID is coded on an information processing terminal or the like, and a clerk. By reading the barcode of the member ID or the coded image with a reader or the like, sales data including the member ID is generated. The cash register terminal 10 transmits sales data including a member ID to the purchase information management server 30.

The reader terminal 20 is for reading the member ID of the user when visiting the store. The reader terminal 20 is installed near the entrance / exit of a store, for example. When the user touches or brings the membership card or the information processing terminal close to each other, the reader terminal 20 can read the member ID of the user. At this time, the reader terminal 20 generates store visit data including the member ID.

The store visit data includes information on the date and time of the store visit in addition to the member ID. In addition, the store visit data may include store information, for example, a store ID, a store name, a store address, and the like. The reader terminal 20 transmits the generated store visit data to the member information management server 40.

The purchase information management server 30 manages the sales data received from the cash register terminal 10 for each member ID. That is, the sales data is managed as product purchase information indicating that the user identified by the member ID has purchased the product. Further, the purchase information management server 30 manages a plurality of product purchase information as a history for each member ID.

The member information management server 40 manages information about a user registered as a member. The above-mentioned member ID is assigned to the registered user, and the member information includes this member ID. In addition, the member information includes personal information such as a customer's name, age, gender, address, telephone number, and e-mail address. Further, the member information includes an application member ID described later.

Further, the member information management server 40 manages the store visit data received from the reader terminal 20 for each member ID. That is, the store visit data is managed as store visit information indicating that the user identified by the member ID has visited the store. In addition, the member information management server 40 manages a plurality of store visit information as a history for each member ID.

The application server 50 is for providing a predetermined service to the user by using the above-mentioned character in response to the user's request. Specifically, the application server 50 uses a character associated with the user, displays the character on an information processing terminal or the like used by the user, and the character sells in the store by voice or character (line). It is configured to provide services such as communicating information and serving customers as a virtual clerk. Further, the application server 50 is configured to provide a service in which the character performs a normal conversation or a text talk as a companion to the user.

The user terminal 101 is an information processing terminal used by the user, and is, for example, a smartphone, a mobile phone, a personal digital assistant (PDA), a tablet terminal, a portable game machine, a portable music player, a wearable terminal, or the like. An application program (hereinafter, also simply referred to as "application") for receiving a service provided by the application server 50 is installed in the user terminal 101.

Next, the configuration of the application server according to the first embodiment of the present invention will be described with reference to FIGS. 2 to 6. FIG. 2 is a block diagram schematically showing the configuration of the application server 50 shown in FIG. FIG. 3 is a data structure diagram showing an example of the application member data 71 shown in FIG. FIG. 4 is a data structure diagram showing an example of the character data 72 shown in FIG. FIG. 5 is a data structure diagram showing an example of the item data 73 shown in FIG. FIG. 6 is a data structure diagram showing an example of the accessory data 74 shown in FIG.

The application server 50 is an information processing device such as a computer. As shown in FIG. 2, the application server 50 includes a communication unit 60, a storage unit 70, and a control unit 80. Further, a bus 51 configured to transmit signals and data between each part of the application server 50 is further provided.

The communication unit 60 is for communicating (transmitting and receiving) data. The communication unit 60 is configured to be able to communicate with devices connected to the first communication network NW1 and the second communication network NW2 based on one or a plurality of predetermined communication methods.

The storage unit 70 is configured to store programs, data, and the like. The storage unit 70 includes, for example, a hard disk drive, a solid state drive, and the like. The storage unit 70 stores in advance various programs executed by the control unit 80, data necessary for executing the programs, and the like.

Further, the storage unit 70 stores the application member data 71 and the character data 72. The application member data 71 associates the user of the application member with the store behavior information of the user. The character data 72 associates the user of the application member with the character information of the user.

As shown in FIG. 3, in the application member data 71, store behavior information indicating a predetermined behavior of the user in the store is stored as one record for each application member ID. The application member ID is unique (unique) identification information assigned to the user who has installed the above-mentioned application program on the user terminal 101. The store behavior information includes, for example, store visit information indicating a user's visit to a store and product purchase information indicating a user's purchase of a product. In the present embodiment, the store behavior information of the application member data 71 includes m times (m is a positive integer) store visit information (store visit information-1 to store visit information-m) and n items (n is a positive integer). It includes product purchase information (product information-1 to product purchase information-n).

As shown in FIG. 4, the character data 72 stores character information indicating information about the character as one record for each application member ID. The character information includes, for example, an image of the character, the tone of the character, and the status of the character. The status indicates, for example, the state of the character such as wisdom, physical strength, health condition, skin age, experience, etc., and is represented by, for example, a numerical value or a level. The number of images stored in each record of the character data 72 is not limited to one, and may be plural. In this case, a moving character may be displayed by an animation in which each image (still image) is set as one frame. Alternatively, the character data 72 may store a moving image (video) instead of the image.

Returning to the description of FIG. 2, the storage unit 70 further stores the item data 73 and the accessory data 74. These data will be described later.

The control unit 80 is configured to control the operation of each unit of the application server 50 such as the communication unit 60 and the storage unit 70. Further, the control unit 80 is configured to realize each function described later by executing a program stored in the storage unit 70 or the like. The control unit 80 is, for example, a processor such as a CPU (Central Processing Unit), an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), a ROM (Read Online Memory) Memory Name Memory, etc. And a buffer storage device such as a buffer.

Further, the control unit 80 includes, for example, an information acquisition unit 81, an item appearance unit 82, an accessory appearance unit 83, a request acquisition unit 84, and a feature change unit 85 as its functional configuration.

Acquisition unit The information acquisition unit 81 is configured to acquire store behavior information indicating a predetermined behavior of a user in a store.

Specifically, the information acquisition unit 81 acquires the latest (latest) product purchase information from the purchase information management server 30 based on the member ID, and the application member ID and the latest (latest) from the member information management server 40. Get store visit information. Then, the information acquisition unit 81 stores the store visit information acquired from the member information management server 40 at a predetermined location in the record of the application member ID acquired from the member information management server 40 in the application member data 71 stored in the storage unit 70. Then, the product purchase information acquired from the purchase information management server 30 is stored, and the record is updated. The product purchase information acquired from the purchase information management server 30 and the store visit information acquired from the member information management server 40 are not limited to one, and may be plural.

The item appearance unit 82 is configured to make accessories appear based on the product purchase information indicating the purchase of the product by the user. The appearing item is displayed on the item screen in the application executed on the user terminal 101. The item displayed on the item screen can be given to the user by the operation of the user.

Specifically, the item appearance unit 82 determines whether or not the product purchase information satisfies a predetermined condition. As a result of the determination, if the product purchase information satisfies a predetermined condition, an item based on the product entry information is made to appear. For example, when the product purchase information indicates the purchase of confectionery, an item of "candy ball" appears. When the product purchase information indicates the purchase of cosmetics, the item of "cosmetics" appears. If the product purchase information indicates the purchase of kintore goods, a "dumbbell" item will appear. If the product purchase information indicates the purchase of an alcoholic beverage, a "canned beer" item will appear. If the product purchase information indicates the purchase of shampoo, a "shampoo" item will appear. If the product purchase information indicates the purchase of a supplement, a "supplement" item will appear. When the product purchase information indicates the purchase of skin care goods, the item of "skin care goods" appears. If the product purchase information indicates the purchase of stationery, a "stationery" item will appear. The item appearance unit 82 stores the appearing item in the item data 73 of the storage unit 70.

As shown in FIG. 5, in the item data 73, item information indicating information about the item that has appeared is stored as one record for each application member ID. In the present embodiment, the item information of the item data 73 includes, for example, j items (item-1 to item-j) (j is a positive integer). The item appearance unit 82 stores the item information that has appeared in a predetermined place in the record of the application member ID associated with the product purchase information in the item data 73, and updates the record.

Returning to the description of FIG. 2, the accessory appearance unit 83 is configured to make the accessory appear based on the product purchase information. The items that appear are displayed on the closet screen in the application executed on the user terminal 101. Items displayed on the closet screen can be put on and taken off by the user by the operation of the user.

Specifically, the accessory appearance unit 83 determines whether or not the product purchase information satisfies a predetermined condition. As a result of the determination, if the product purchase information satisfies a predetermined condition, an accessory based on the product entry information is made to appear. For example, if the product purchase information indicates the purchase of sunglasses, a "sunglasses" accessory will appear. If the product purchase information indicates the purchase of cola, an accessory of "Coke pattern clothes" will appear.

Returning to the description of FIG. 2, the accessory appearance unit 83 is configured to make the accessory appear based on the product purchase information. The items that appear are displayed on the closet screen in the application executed on the user terminal 101. Items displayed on the closet screen can be put on and taken off by the user by the operation of the user.

Further, the accessory appearance unit 83 is configured to make accessories appear based on store visit information indicating a user's visit to the store. Specifically, the accessory appearance unit 83 determines whether or not the store visit information satisfies a predetermined condition. As a result of the determination, if the product purchase information satisfies a predetermined condition, an accessory based on the store visit information is made to appear. For example, if three visit information indicates three visits a week, a special accessory, such as a "necklace" accessory, will appear. The accessory appearance unit 83 stores the generated accessories in the accessory data 74 of the storage unit 70.

As shown in FIG. 6, in the accessory data 74, accessory information indicating information about the item that has appeared is stored as one record for each application member ID. In the present embodiment, the item information includes, for example, k accessories (accessories-1 to accessories-k) (k is a positive integer). The accessory appearance unit 83 stores the appearance item information in a predetermined place in the record of the application member ID associated with the product purchase information or the store visit information in the accessory data 74, and updates the record.

The structure and format of the application member data 71, the character data 72, the item data 73, and the accessory data 74 are not limited to the examples shown in FIGS. 3 to 6. For example, the application member data 71, the character data 72, the item data 73, and the accessory data 74 may be files or databases, respectively. Further, when at least a part of the application member data 71, the character data 72, the item data 73, and the accessory data 74 is a database, normalization may be performed to subdivide the data group unit.

Returning to the description of FIG. 2, the request acquisition unit 84 is configured to acquire an item grant request or an accessory grant request from the user terminal 101.

Specifically, the request acquisition unit 84 receives and acquires an item grant request or an accessory grant request generated by the user terminal 101 via the second communication network NW2 and the communication unit 60.

The feature changing unit 85 is configured to change a predetermined feature of the character associated with the user based on the store behavior information. In this way, the change of the user's character based on the store behavior information motivates the user to activate a predetermined behavior in the store, for example, purchasing a product or visiting a store. Therefore, it is possible to increase the user's willingness to purchase products and the user's willingness to visit the store.

Predetermined features to be changed include, for example, the appearance of the character, that is, the appearance, and the tone of the character, that is, the lines and the status of the character. The feature changing section 85 changes at least one of the character's appearance, tone, and status. As a result, the character changes in an easy-to-understand manner according to the store behavior information, so that it is possible to easily realize a character that motivates the activation of a predetermined behavior in the store.

More specifically, the feature changing unit 85 is configured to change a predetermined feature of the character in response to an item grant request acquired from the user terminal 101.

Specifically, when a grant request for giving an item of "candy ball" is acquired, the feature changing unit 85 cutely changes the appearance and tone of the character. When the grant request for giving the item of "cosmetics" is obtained, the feature changing unit 85 changes the appearance and tone of the character in a feminine manner. When the grant request for giving the item of "canned beer" is obtained, the feature changing unit 85 changes the appearance and tone of the character in a drunken manner. In addition, when the grant request for giving the item of "dumbbell" is acquired, the feature changing unit 85 changes the appearance of the character to be muscular. When the grant request for giving the item of "shampoo" is obtained, the feature changing unit 85 changes the appearance of the character to smooth hair. Further, when the grant request for giving the item of "supplement" is acquired, the feature change unit 85 changes the character's health status so as to increase. When a grant request for giving an item of "skin care goods" is obtained, the feature change unit 85 changes the character's skin age status so as to increase. When a grant request for giving a "stationery" item is obtained, the feature change unit 85 changes the character's clever status so as to increase it.

The above-mentioned "Ametama", "Cosmetics", "Canned beer", "Dumbbell", "Shampoo", "Supplement", "Skin care goods", and "Stationery" items appear based on the product purchase information. Is an example of. In this way, by making an item appear based on the product purchase information and changing a predetermined characteristic of the character in response to a request for granting the item, the user is motivated to improve the motivation to purchase the product.

Further, the feature changing unit 85 is configured to change a predetermined feature of the character in response to a request for granting an accessory acquired from the user terminal 101.

Specifically, when a grant request for giving an accessory of "sunglasses" is obtained, the feature changing unit 85 changes the appearance of the character wearing sunglasses. When the grant request for giving the accessory of "Coke pattern clothes" is obtained, the feature changing unit 85 changes the appearance of the character wearing cola pattern clothes. When the grant request for giving the accessory of the "necklace" is obtained, the feature changing unit 85 changes the appearance of the character wearing the necklace.

The above-mentioned "sunglasses" and "cola-patterned clothes" accessories are examples of items that appear based on product purchase information. In this way, by making an accessory appear based on the product purchase information and changing a predetermined characteristic of the character in response to a request for granting the accessory, the user is motivated to improve the motivation to purchase the product.

The above-mentioned "necklace" accessory is an example of an accessory that appears based on store visit information. In this way, by making an accessory appear based on the store visit information and changing a predetermined characteristic of the character in response to a request for granting the accessory, the user is motivated to improve the motivation to visit the store.

Each function of the control unit 80 can be realized by a program executed by a computer (microprocessor). Therefore, each function included in the control unit 80 can be realized by hardware, software, or a combination of hardware and software, and is not limited to any case.

Further, when each function of the control unit 80 is realized by software or a combination of hardware and software, the processing can be executed by multitasking, multithreading, or both multitasking and multithreading. It is not limited to such a case.

In the present embodiment, an example in which the application server 50 is composed of one information processing device is shown, but the present invention is not limited to this. The application server 50 may be composed of two or more information processing devices. In this case, at least a part of the processes included in the control unit 80 may be executed by another information processing device.

Next, the configuration of the user terminal according to the first embodiment of the present invention will be described with reference to FIG. 7. FIG. 7 is a block diagram schematically showing the configuration of the user terminal 101 shown in FIG.

As shown in FIG. 2, the user terminal 101 includes, for example, an antenna 111, a communication unit 110, a storage unit 120, an operation unit 130, a display unit 140, and a control unit 150. Further, the user terminal 101 further includes a bus 102 configured to transmit signals and data between each part of the user terminal 101.

The antenna 111 is configured to be able to radiate (radiate) and receive radio waves (electromagnetic waves) in a frequency band having a predetermined frequency.

The communication unit 110 is connected to the antenna 111. The communication unit 110 uses the antenna 111 to perform a second communication based on a mobile communication method such as 3G (3rd Generation), LTE (Long Term Generation), 4G (4th Generation), 5G (5th Generation), or the like. It is configured to perform communication via the network NW2.

The storage unit 120 is configured to store programs, data, and the like. The storage unit 120 stores in advance various programs executed by the control unit 150, data necessary for executing the programs, and the like. In addition to the above-mentioned application, the storage unit 120 stores information such as a member ID, an application member ID, and a password.

The operation unit 130 is configured so that information can be input by a user operation. The operation unit 130 can be configured to include, for example, a touch panel, buttons, a keyboard, a keypad, a microphone, and the like. In the case of this example, when the user operates the touch panel, buttons, keyboard, keypad, microphone, etc. (including voice operation using the microphone), for example, the control unit 150 generates data corresponding to the operation. This makes it possible to input information to the user terminal 101.

The display unit 140 is configured to output information. The display unit 140 can be configured to include, for example, a display device such as a liquid crystal display, an EL (Electroluminescence) display, or a plasma display. In the case of this example, the display unit 140 can output information by displaying the image data or the video data on the display device.

The control unit 150 is configured to control the operation of each unit of the user terminal 101, such as the communication unit 110, the storage unit 120, the operation unit 130, and the display unit 140. Further, the control unit 150 is configured to realize each function described later by executing a program stored in the storage unit 120 or the like. The control unit 150 includes, for example, a CPU, a processor such as an ASIC and an FPGA, a memory such as a ROM and a RAM, and a buffer storage device such as a buffer.

Further, the control unit 150 includes, for example, an application execution unit 151 as its functional configuration.

The application execution unit 151 is configured to execute the application stored in the storage unit 120 based on the operation of the user.

Further, the user terminal 101 further includes a power supply unit (not shown) configured to supply electric power to each unit of the user terminal 101. The power supply unit includes, for example, a secondary battery (rechargeable battery).

In the present embodiment, the example shown in FIG. 7 is shown as the configuration of the user terminal 101, but the present invention is not limited to this. The user terminal includes, for example, a camera having at least one lens, a GPS (Global Positioning System) receiver, various sensors such as an orientation sensor, a gravity sensor, a temperature sensor, an acceleration sensor, a fingerprint, a retina, an iris, a face, a voice print, and the like. It may further include at least one of various biometric authentication functions, various devices such as microphones, speakers, lights, input / output interfaces including connection terminals, and the like.

Next, the schematic operation of the information processing system according to the first embodiment will be described with reference to FIG. FIG. 8 is a time chart for explaining an example of the operation of the information processing system 100 in the first embodiment.

In the following explanation, the user visits the store and purchases the product, and the store visit information is managed (stored) in the member information management server 40 and the product purchase information is managed (stored) in the purchase information management server 30. And.

As shown in FIG. 8, when the application is first started by the user's operation on the user terminal 101, the application execution unit 151 displays the home screen on the display unit 140, and the member ID and application of the user. The update request including the member ID is transmitted (step S201).

The application server 50 receives the update request via the second communication network NW2 and the communication unit 60, and the information acquisition unit 81 receives the product purchase information from the purchase information management server 30 based on the member ID included in the update request. At the same time, the store visit information is acquired from the member information management server 40 (step S202).

Next, the item appearance unit 82 determines whether or not to make the item appear based on the product purchase information acquired in step S202, and causes the item to appear based on the determination result (step S203).

Next, the accessory appearance unit 83 determines whether or not to make the accessory appear based on the product purchase information and the store visit information acquired in step S202, and causes the predetermined item to appear (step S204).

Next, the control unit 80 reads and reads the character information from the character data 72, the item information from the item data 73, and the accessory information from the accessory data 74, based on the application member ID included in the update request. Information, item information, and accessory information are transmitted to the user terminal 101 that is the source of the update request (step S205). As a result, characters, items, and accessories can be displayed in the application of the user terminal 101.

When the user performs an operation of giving an item or accessory to the character while the character is displayed on the user terminal 101, the application execution unit 151 causes the user's application member ID and the item information or accessory of the item given to the character. A grant request including the accessory information of is transmitted (step S206).

The request acquisition unit 84 of the application server 50 acquires the grant request via the second communication network NW2 and the communication unit 110, and the feature change unit 85 obtains the grant request from the character data 72 based on the application member ID included in the grant request. The character information is read out, and a predetermined feature of the character associated with the user is changed according to the item information or the accessory information included in the grant request (step S207). At this time, the feature change unit 85 stores the character information of the changed character in a predetermined place in the record of the application member ID included in the grant request in the character data 72, and updates the record. Further, if necessary, the feature changing unit 85 deletes the item information of the item given to the character or the accessory information of the accessory from the record of the application member ID included in the grant request of the item data 73 or the accessory data 74. And update the record.

Next, the control unit 80 reads and reads the character information from the character data 72, the item information from the item data 73, and the accessory information from the accessory data 74, based on the application member ID included in the update request. Information, item information, and accessory information are transmitted to the user terminal 101 that is the source of the grant request (step S208). As a result, the changed and grown characters and the updated items and accessories can be displayed in the application of the user terminal 101.

[Second Embodiment]
Next, the information processing system, the information processing method, and the information processing program according to the second embodiment of the present invention will be described with reference to FIGS. 9 to 12. The same or similar reference numerals are given to the same or similar configurations as those in the first embodiment. Hereinafter, the points different from the first embodiment will be described. In addition, similar actions and effects with the same configuration will not be mentioned sequentially.

First, the configuration of the information processing system according to the second embodiment of the present invention will be described with reference to FIG. FIG. 9 is a configuration diagram schematically showing the configuration of the information processing system 100A according to the second embodiment.

As shown in FIG. 9, the information processing system 100A of the second embodiment is different from the information processing system 100 of the first embodiment in that it further includes a self-registration terminal 200 and includes an application server 50A instead of the application server 50. doing. The application server 50A corresponds to an example of the "first information processing device" of the present invention, and the self-registration terminal 200 corresponds to an example of the "second information processing device" of the present invention.

Next, the configuration of the self-registration terminal according to the second embodiment of the present invention will be described with reference to FIG. FIG. 10 is a block diagram schematically showing the configuration of the self-registration terminal 200 shown in FIG.

As shown in FIG. 10, the self-registration terminal 200 includes, for example, a communication unit 210, a storage unit 220, an input unit 230, a display unit 240, and a control unit 250. Further, the self-registration terminal 200 further includes a bus 201 configured to transmit signals and data between each part of the self-registration terminal 200.

The communication unit 210 is for communicating (transmitting and receiving) data. The communication unit 210 is configured to be able to communicate with a device connected to the first communication network NW1 based on one or a plurality of predetermined communication methods.

The storage unit 220 is configured to store programs, data, and the like. The storage unit 220 stores in advance various programs executed by the control unit 250, data necessary for executing the programs, and the like.

The input unit 230 is configured so that information can be input by a user operation. The input unit 230 can be configured to include, for example, a touch panel, buttons, a keyboard, a keypad, and the like. Further, the input unit 230 includes a bar code scanner. In the case of this example, the user holds the membership card on which the bar coded member ID is printed over the bar code scanner, and the bar code scanner reads the member ID, so that the member ID data is input to the self-checkout terminal. ..

The display unit 240 is configured to output information. The display unit 240 can be configured to include, for example, a display device such as a liquid crystal display, an EL (Electroluminescence) display, or a plasma display. In the case of this example, the display unit 240 can output information by displaying image data or video data on the display device.

The control unit 250 is configured to control the operation of each unit of the self-registration terminal 200, such as the communication unit 210, the storage unit 220, the input unit 230, and the display unit 240. Further, the control unit 250 is configured to realize each function described later by executing a program stored in the storage unit 220 or the like. The control unit 250 includes, for example, a CPU, a processor such as an ASIC and an FPGA, a memory such as a ROM and a RAM, and a buffer storage device such as a buffer.

Further, the control unit 250 includes, for example, a character display unit 251 as its functional configuration.

The character display unit 251 is configured to generate a transmission request requesting character information of the character associated with the member ID, and transmit the request to the application server 50A via the communication unit 210 and the first communication network NW1. ing. The transmission request includes the member ID of the user input via the input unit 230.

When the character information is transmitted in response to the transmission request, the character display unit 251 displays the character on the display unit 240 based on the transmitted character information.

Next, the configuration of the application server according to the second embodiment of the present invention will be described with reference to FIG. FIG. 11 is a block diagram schematically showing the configuration of the application server 50A shown in FIG.

Similar to the application server 50 of the second embodiment, the application server 50A is an information processing device such as a computer. As shown in FIG. 2, the control unit 80A of the application server 50A has, as its functional configuration, an information acquisition unit 81, an item appearance unit 82, an accessory appearance unit 83, a request acquisition unit 84, and a feature change unit 85, as well as a request. A response unit 86 is further provided.

The request response unit 86 is configured to acquire a transmission request including a member ID from the self-registration terminal 200 and transmit character information indicating a character associated with the member ID to the self-registration terminal 200.

Specifically, the request response unit 86 receives and acquires a transmission request from the self-registration terminal 200 via the first communication network NW1 and the communication unit 60. Next, the request response unit 86 acquires the application member ID from the member information management server 40 via the first communication network NW1 and the communication unit 60 based on the member ID included in the transmission request. Then, based on the application member ID acquired from the member information management server 40, the character information indicating the character associated with the application member ID corresponding to the member ID is read from the character data 72 stored in the storage unit 70, and the character information is read out. The character information is transmitted to the self-registration terminal 200, which is the source of the transmission request.

As described above, the character information indicating the character associated with the member ID included in the transmission request is transmitted to the self-registration terminal 200, and the character is displayed on the display unit 240 of the self-registration terminal 200 based on the transmitted character information. To. As a result, the character changed / grown in the application of the user terminal 101 can be displayed on the device outside the application. Therefore, it is possible to further increase the user's willingness to purchase products and the user's willingness to visit the store.

Next, the schematic operation of the information processing system according to the second embodiment will be described with reference to FIG. FIG. 12 is a time chart for explaining an example of the operation of the information processing system 100A in the second embodiment.

As shown in FIG. 12, when the member ID is first input by the user's operation on the self-registration terminal 200, the character display unit 251 transmits a transmission request including the member ID of the user (step S301).

The application server 50A receives the transmission request via the first communication network NW1 and the communication unit 60, and the request response unit 86 receives the application member ID from the member information management server 40 based on the member ID included in the update request. (Step S302).

Next, the request response unit 86 reads the character information from the character data 72 based on the application member ID acquired in step S302, and transmits the read character information to the user terminal 101 which is the transmission source of the transmission request (step). S303).

The self-registration terminal 200 receives the character information via the first communication network NW1 and the communication unit 210, and the character display unit 251 displays the character based on the character information on the display unit 240 (step S304).

The exemplary embodiments of the present invention have been described above. According to the application server 50, the information processing method, and the information processing program according to the first embodiment, the predetermined characteristics of the character associated with the user are changed based on the store behavior information. In this way, the change of the user's character based on the store behavior information motivates the user to activate a predetermined behavior in the store, for example, purchasing a product or visiting a store. Therefore, it is possible to increase the user's willingness to purchase products and the user's willingness to visit the store.

Further, according to the information processing system 100A, the information processing method, and the information processing program according to the second embodiment, the character information indicating the character associated with the member ID included in the transmission request is transmitted to the self-registration terminal 200, and the self-registration terminal is concerned. A character is displayed on the display unit 240 of the 200 based on the transmitted character information. As a result, the character changed / grown in the application of the user terminal 101 can be displayed on the device outside the application. Therefore, it is possible to further increase the user's willingness to purchase products and the user's willingness to visit the store.

Each of the embodiments described above is for facilitating the understanding of the present invention, and is not for limiting the interpretation of the present invention. Each element included in each embodiment and its arrangement, material, condition, shape, size, etc. are not limited to those exemplified, and can be changed as appropriate. In addition, the configurations shown in different embodiments can be partially replaced or combined.

10, 10A, 10B, 10C ... cash register terminal, 20 ... reader terminal, 30 ... purchase information management server, 40 ... member information management server, 50, 50A ... application server, 51 ... bus, 60 ... communication unit, 70 ... storage unit , 71 ... App member data, 72 ... Character data, 73 ... Item data, 74 ... Accessory data, 80, 80A ... Control unit, 81 ... Information acquisition unit, 82 ... Item appearance unit, 83 ... Accessory appearance unit, 84 ... Request Acquisition unit, 85 ... Feature change unit, 86 ... Request response unit, 100, 100A ... Information processing system, 101, 101A, 101B ... User terminal, 102 ... Bus, 110 ... Communication unit, 111 ... Antenna, 120 ... Storage unit, 130 ... operation unit, 140 ... display unit, 150 ... control unit, 151 ... application execution unit, 200 ... self-registration terminal, 201 ... bus, 210 ... communication unit, 220 ... storage unit, 230 ... input unit, 240 ... display unit, 250 ... Control unit, 251 ... Character display unit, NW1 ... First communication network, NW2 ... Second communication network.

Claims (8)

An information acquisition unit that acquires store behavior information that indicates the user's predetermined behavior in the store,
A feature change unit that changes a predetermined feature of the character associated with the user based on the store behavior information.
Information processing device. The store behavior information includes product purchase information indicating the purchase of the product by the user.
Based on the product purchase information, the item appearance part that causes the item to appear,
A request acquisition unit for acquiring an item grant request from the information processing terminal used by the user, and further
The feature changing unit changes the predetermined feature of the character in response to the grant request.
The information processing device according to claim 1. The store behavior information includes product purchase information indicating the purchase of the product by the user.
An accessory appearance part that causes accessories to appear based on the product purchase information,
A request acquisition unit that acquires a request for granting the accessory from the information processing terminal used by the user, and further provided.
The feature changing unit changes the predetermined feature of the character in response to the grant request.
The information processing device according to claim 1. The store behavior information includes store visit information indicating that the user has visited the store.
Based on the store visit information, the accessory appearance part that makes the accessory appear,
A request acquisition unit that acquires a request for granting the accessory from the information processing terminal used by the user, and further provided.
The feature changing unit changes the predetermined feature of the character in response to the grant request.
The information processing device according to claim 1. The predetermined feature includes at least one of the character's appearance, tone, and status.
The information processing device according to any one of claims 1 to 4. A first information processing device according to the information processing device according to any one of claims 1 to 5.
Equipped with a second information processing device installed in the store,
The first information processing device acquires a transmission request including the user's identification information from the second information processing device, and transmits character information indicating the character associated with the identification information to the second information processing device. It also has a request response section to process
The second information processing device includes a display unit that displays the character based on the transmitted character information.
Information processing system. An information acquisition step for acquiring store behavior information indicating a user's predetermined behavior in a store, and
A feature change step that changes a predetermined feature of a character associated with the user based on the store behavior information, and the like.
Information processing method. An information processing program that is executed by a computer
An information acquisition step for acquiring store behavior information indicating a user's predetermined behavior in a store, and
A feature change step that changes a predetermined feature of a character associated with the user based on the store behavior information, and the like.
Information processing program.

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