JP2020042551A - Method and program for online commerce support system - Google Patents

Abstract

To provide a user participation type online commerce support system or the like.SOLUTION: A method for supporting an exhibition in a commodity transaction system comprising an information management server includes a voice interaction function between an exhibitor terminal of an exhibitor who is a user of the system and the system, and a chat function between the exhibitor terminal and a user terminal of one or more other users. Voice command processing via the voice interaction function is performed when the exhibitor performs an exhibition of a commodity via the system, the voice command processing starts support of the exhibition by the voice interaction function and guidance or inquiry for at least preparation of the exhibition is performed via the voice interaction function from the information management server to the exhibitor terminal.SELECTED DRAWING: Figure 5

Description

  The present invention relates to a business transaction system or the like that is widely operated over a network, and more particularly, to a method or the like for supporting a user on a business transaction system that is operated over a network.

  2. Description of the Related Art Conventionally, a commercial transaction system widely operated via a network has been operated, and various devices have been devised.

  For example, there has been proposed an auction system in which a buyer makes a bid by chat using text or voice from a user terminal (Patent Document 1).

  In other words, Patent Document 1 discloses that a buyer accesses a auction site established on a network by an auction center terminal from a user terminal, selects a language to be used, and obtains information from the item information sent from the auction center terminal. By selecting the desired item, the auction center terminal transmits information on the auction site where the desired item can be traded to the user terminal, and when the buyer transmits the auction participation application information from the user terminal to the auction center terminal, the auction center The terminal transmits a participant identification ID and an auction venue ID for identifying the buyer and the transaction content to the user terminal according to the auction participation application information, and the participant identification ID of the user terminal and the language information used. The oak When the buyer activates the auction chat software at the user terminal and transmits the participant identification ID to the corresponding auction site terminal during the auction period, the auction site terminal is transmitted. The participation of the buyer in the trading chat is permitted by matching the registered participant ID with the previously sent participant ID, and when the buyer inputs a bid price in the trading chat from the user terminal, the auction site The terminal distributes the progress of the auction from time to time to advance the auction, and when the auction site terminal determines a successful bid for an item to be displayed, cancels the chat and transmits the successful bid information to the user terminal of the buyer who made a successful bid. Is disclosed.

  A method has also been proposed for dynamically starting interactive group communication between a plurality of participants regarding a process provided by the organizer (Patent Document 2).

  That is, Patent Document 2 discloses, with respect to a process provided by an organizer, a step of setting and adjusting the process according to parameters that can be freely set by the organizer, and one or more processes for displaying the process. Selecting resources, designating a target person or group, and requesting participation / registration by the organizer; registering interested persons; and Approving registration and setting a group of participants, initiating the interactive communication in response to the organizer, one or more participants, or an event, designating process details; Configurable and, if applicable, affected by the organizer Enforcing the interactive communication in accordance with the possible communication rules and the consequences that the organizer or one or more participants may set, or set or influence, in the course of the communication. Terminating the communication if reached, dynamically starting interactive group communication between the plurality of participants.

  In addition, a net auction system that is rich in entertainment has been proposed (Patent Document 3).

  That is, Patent Document 3 discloses an exhibitor terminal used by an exhibitor who makes an exhibition in a commercial transaction using the Internet, and a purchase applicant terminal used by a purchase applicant who wants to purchase in a commercial transaction using the Internet. Comprising: a browsing participant terminal used by a browsing participant in a commercial transaction using the Internet; and a commerce server connected to the exhibitor terminal, the purchase applicant terminal, and the browsing participant terminal via a network. A transaction system using the Internet for conducting a business transaction by chat using a message transmitted from the seller terminal and the purchaser terminal, wherein the seller terminal is the seller or the participant from the seller. Having an exhibitor message transmitting means for transmitting a chat message to the The purchaser terminal includes purchaser message transmission means for transmitting a chat message from the purchaser to the exhibitor or the browsing participant via the network, and the browsing participant terminal includes the browsing participant terminal. A browsing participant message transmitting means for transmitting a chat message from the participant to the exhibitor or the purchaser via the network, wherein the commercial transaction server transmits the chat message from the exhibitor message transmitting means. Display means for receiving a message, a purchase requester message transmitted from the purchase requester message transmitting means and a browse participant message transmitted from the browse participant message transmitting means, and displaying the received message as a chat message. Commerce system using the Internet has disclosure It has been.

JP-A-2002-049787 JP 2006-114016 A JP 2008-077527 A

  However, although the conventional online commerce system has been devised from the viewpoint of activating participants' communication, it has been devised from the viewpoint of raising the awareness of participation of all participants by supporting exhibitors at the time of exhibition. I didn't.

  In particular, further improvement is expected from the viewpoint of minimizing the trouble of the seller during the exhibition procedure. For example, there is a reduction in complexity associated with operating an application at the time of selling by a seller in conventional live commerce.

  Therefore, an online commerce support system according to an embodiment of the present invention is a support method at the time of selling in a merchandise trading system including an information management server. And a chat function between the exhibitor terminal and one or more other user terminals. When the exhibitor sells a product through the system, the speech interactive function is provided. Through the voice command processing, the support of the exhibition by the voice interactive function is started by the processing of the voice command, and at least guidance for exhibition preparation from the information management server to the seller terminal or The inquiry is made through the voice dialogue function.

  ADVANTAGE OF THE INVENTION According to the online commerce support system etc. which concern on one Embodiment of this invention, the effect that the complexity of an exhibitor can be reduced and the participation consciousness of all the participants can be raised compared with the system conventionally operated. To play.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is an explanatory diagram illustrating an overall configuration example of an online commercial transaction support system according to an embodiment of the present invention. It is an explanatory view explaining the functional block of the information management server (group) in the online commerce support system concerning one embodiment of the present invention. FIG. 1 is an explanatory diagram illustrating an external configuration of an information processing device in an online commercial transaction support system according to an embodiment of the present invention. It is an explanatory view explaining a functional block of an information processor in an online commerce support system concerning one embodiment of the present invention. It is an explanatory view explaining other appearance composition of the information processor in the online commerce support system concerning one embodiment of the present invention. It is an explanatory view explaining an example of operation of an online commerce support system concerning one embodiment of the present invention. 5 is a flowchart illustrating a detailed operation flow example of the online commercial transaction support system according to an embodiment of the present invention. It is an explanatory view explaining an example of a screen of an information processor in an online commerce support system concerning one embodiment of the present invention. It is an explanatory view explaining an example of a screen of an information processor in an online commerce support system concerning one embodiment of the present invention. It is an explanatory view explaining an example of a screen of an information processor in an online commerce support system concerning one embodiment of the present invention. It is an explanatory view explaining an example of a screen of an information processor in an online commerce support system concerning one embodiment of the present invention. It is an explanatory view explaining an example of a screen of an information processor in an online commerce support system concerning one embodiment of the present invention.

  An online commercial transaction support system according to an embodiment of the present invention will be described in detail with reference to the drawings.

  FIG. 1 shows an overall configuration example of an online commercial transaction support system according to an embodiment of the present invention.

  As shown in FIG. 1, an online commercial transaction support system 10 includes, as a configuration in one embodiment, an information management server (group) 11 and various information processing devices (illustrated in the figure) used by a user (user) and the like. The portable information terminal or tablet terminal 12, the mobile phone 13, the PCs 14 to 16, and the smartphones 17 to 18 are generally shown. Hereinafter, they may be collectively referred to as "various terminals" or simply "terminals". It is composed of As shown in FIG. 1, the information management server (group) 11 and various terminals are communicably connected to each other by a dedicated line or a public line (37 to 39 as a wired line) such as the Internet.

  The line may be wired or wireless. In the case of wireless, the portable information terminal or tablet terminal 12, the mobile phone 13, and the smartphone terminals 17 to 18 are wirelessly connected to a base station, access point, or the like (not shown). And is connected to the information management server (group) 11 via a line 38 so as to be able to communicate with each other.

  Here, the access point is a wireless device for connecting wireless terminals, such as a PC and a smartphone, to each other and connecting to another network. Typically, it is a device that operates with the first layer (physical layer) and second layer (data link layer) communication protocols in the OSI reference model.

  At the time of filing the present application, many of mobile phones, personal digital assistants or tablets, and smartphones have processing capabilities (communication processing speed, image processing capability, and the like) comparable to personal computers (PCs). Computer.

  A program or software necessary for carrying out the present invention is usually installed or stored in an HDD, SSD, or the like in a storage unit such as a PC or a portable information terminal. When the program or software is executed, the program or software is stored in the storage unit as needed. It is read out to the memory as all or a part of the software module, and is executed by the CPU.

  Alternatively, a browser-based computer or portable information terminal can be employed. In this case, the program is distributed from another server or computer to the terminal as needed, and the browser on the terminal executes the program.

  Also, the hardware configuration of the information management server (group) 11 can basically employ one or more PCs (to be described later with reference to FIG. 2 just in case). Although the present invention is not limited to this, the information management server (group) 11 may include a plurality of PCs (for example, tens to tens of thousands ) Can be configured in parallel to operate a large-scale data. In this case, various functions can be distributed.

  FIG. 2 shows a functional block diagram of the information management server (group) in the online commercial transaction support system according to one embodiment of the present invention. Exemplarily, the operation of the information management server (group) is realized by the individual operation of hardware described below and the cooperative operation of software and these hardware.

  In FIG. 2, the information management server (group) 200 as the entire hardware block is roughly divided into a CPU 201 for performing various comparison / arithmetic processing, a storage unit 202 such as a RAM, a ROM, a flash memory, and the like. An input unit 203 such as a pointing device, an output unit 204 such as a display or a speaker, a control unit 205 for controlling various signals, a communication (interface) unit 206 (regardless of wireless or wired), and time measurement And a power supply unit 208.

  These modules are connected to each other by a communication bus or a power supply line (in FIG. 2, each line is collectively represented as a connection 299 that is appropriately divided for convenience) as needed.

  A program or software executed on the information management server (group) 200 necessary for carrying out the present invention is usually not installed or installed on a hard disk, an SSD (Solid State Drive), a flash memory, or the like that forms the storage unit 202. When the program or the software is executed, it is read out as a whole or a part of the software module into the memory in the storage unit 202 as necessary, and is executed by the CPU 201.

  The execution of the operation need not necessarily be performed by the central processing unit such as the CPU 201, and an auxiliary operation device such as a digital signal processor (DSP) (not shown) may be used.

  FIG. 3 shows an example of an external configuration of the tablet terminal 12 as an information processing device in the online commercial transaction support system according to one embodiment of the present invention. 3, the information processing apparatus (tablet terminal) 12 includes a housing unit 121, a display 122, and a hardware button 123 provided at a lower central portion of the housing 121. The display 122 is typically configured by a liquid crystal display (LCD) or the like, and can display various information such as characters, still images, and moving images. Further, a menu button or a software keyboard is displayed on the display 122, and by touching this with a finger or a touch pen (not shown) or the like, an instruction (command) to the tablet terminal 12 can be made. In this respect, the hardware button 123 is not an essential component, but is implemented as a button having a certain function for convenience of description of the present invention. Of course, these hardware buttons 123 can be replaced with menu buttons displayed on a part of the display 122.

  The display 122 includes a multi-touch input panel, and coordinates of a touch input position on the touch input panel are transmitted to a processing system (CPU) of the tablet terminal 12 via an input device interface (not shown). It is processed. The multi-touch input panel is configured to be able to simultaneously sense a plurality of contact points on the panel. This detection (sensor) can be realized by various methods, and is not necessarily limited to a contact sensor. For example, it is also possible to extract an indication point for a panel using an optical sensor. Further, as the sensor, it is possible to use a capacitance-type sensor that detects contact with human skin, in addition to a contact-type sensor and an optical-type sensor.

  Although not shown in FIG. 3, the tablet terminal 12 can include a microphone and a speaker. In this case, it is also possible to determine the user's voice picked up from the microphone or the like and use it as an input command. Further, although not shown in FIG. 3, a camera device such as a CMOS can be mounted on the back surface of the tablet terminal 12 or the like.

  FIG. 4 illustrates a functional block diagram of hardware constituting the tablet terminal 12 according to an embodiment of the present invention. The operation of the tablet terminal 12 is realized by an individual operation of hardware described below and a cooperation operation between software and the hardware.

4, a tablet terminal 400 as a whole hardware block is roughly divided into a hardware button 123 in FIG. 3, a multi-touch input panel provided on a display 122, an input unit 401 including a microphone, and a program. Storage unit 402 including a hard disk, a RAM and / or a ROM for storing data, data, and the like, a central processing unit 403 including a CPU that performs various numerical calculations and logical operations by programs, a display 122, and the like. 404, a control unit 405 for controlling a chip, an electric system, etc., a slot for accessing the Internet, a port for performing optical communication, and a communication interface including a communication interface Section 406, speaker and vibration And an output unit 407 such as an infrared projector, a clock unit 408 for measuring time and the like, a sensor unit 409 including an image sensor such as a CMOS, an infrared sensor, an inertial sensor, and the like, and power supply to each module in the apparatus. These modules are connected to each other by a communication bus or a power supply line as needed as needed (in FIG. 4, the respective lines are collectively represented as connection lines 499 which are appropriately divided for convenience).
Note that the sensor unit 409 may include a GPS sensor module for specifying the position of the tablet terminal 400 (12). Further, a signal detected by an image sensor such as a CMOS or an infrared sensor constituting the sensor unit 409 can be processed as input information in the input unit 401.

  A program or software executed on the tablet terminal 400 necessary for implementing the present invention is usually installed or stored in a hard disk, a solid state drive (SSD), a flash memory, or the like that forms the storage unit 402. When the software is executed, all or some of the software modules are read into the memory in the storage unit 402 as necessary, and are executed by the CPU 403.

  The execution of the operation does not necessarily have to be performed by the central processing unit 403 such as a CPU, and an auxiliary operation device such as a digital signal processor (DSP) (not shown) can be used.

FIGS. 5A and 5B show other external configuration examples (variations) of the information processing device in the online commercial transaction support system according to the embodiment of the present invention. FIG. 5A illustrates a speakerphone including a large display. The speakerphone 510 is a type in which a housing 512 is provided on a base 511, and the housing 512 is provided with a display portion 513 and speaker portions 514a and 514b.
FIG. 5B illustrates a small speakerphone that is easy to carry. The speakerphone 520 includes a display unit 522 in a substantially frustoconical housing 521. A speaker is also provided, but not shown (a design that is not readily apparent to the outside is employed).

[Typical scene assumed by one embodiment of the present invention]
In one embodiment of the present invention, electronic commerce called live commerce among online commerce is assumed. In live commerce, sellers distribute live videos via their own terminals, and other users (viewers) watch questions and comments in real time while watching live videos distributed by sellers. This is a form of e-commerce in which merchandise can be purchased while doing so.

Compared to conventional TV shopping, TV shopping is a one-sided transmission of information, whereas live commerce allows viewers to communicate with the product ( (Including the seller's personality etc.). In other words, in live commerce, anxiety in conventional e-commerce (for example, it is not possible to understand only with images, want to hear the texture, etc., but cannot understand the feeling only with sentences) can be eliminated.
Although the seller in the embodiment of the present invention is typically a member user, the seller is not limited to a general user and may be a trader.

Next, FIG. 12 shows an example of a screen of an information processing device of a viewer user in the online commercial transaction support system according to one embodiment of the present invention. Here, as described above, the moving picture is distributed from a place where the seller enters the preparation for selling according to a procedure described later, and a situation in which a certain viewer user is viewing this distributed moving picture via his own terminal. Is shown.
Although not shown in FIG. 12, sound information such as speech sound, BGM, and sound effects is included in the distribution moving image.

  In FIG. 12, the display unit 1210 of the viewer user terminal 1200 displays an image of the seller 1211, an exhibition preparation product 1221 that the seller 1211 intends to exhibit in the hand, and other products (scheduled to be exhibited subsequently). 1222 to 1224, and a comment display area 1230 (comments 1231 to 1235 in FIG. 5) in which comments received from other viewer users are displayed substantially in real time. Is displayed), a purchase procedure button 1251 for the viewer to press when he / she wants to make a purchase, and a favorable button 1252 for the viewer to press when he / she has a positive feeling while watching the distribution video. . In addition, inside the purchase procedure button 1251, the number of favorable buttons pressed by another viewer user (for example, pressing by the same person may or may not be repeated) is displayed.

  Next, the operation of the online commercial transaction support system or the information processing apparatus (exhibitor user terminal and viewer user terminal) according to an embodiment of the present invention will be described using the operation flow or flowchart of FIGS.

FIG. 6 shows an outline of an overall operation flow of the online commercial transaction support system in one embodiment of the present invention. In FIG. 6, “user terminals A” to “user terminal C” are information processing devices, and the user terminals 12 to 18 in FIG. 1 (or 510 and 520 in FIG. 5) correspond thereto and “information management”. The “server” corresponds to the information management server 11 in FIG. In FIG. 6, t1 to t16 indicate a time-series flow, and operations and processes described later are performed with time.
In this flow, the user terminal A is an exhibitor user terminal, and the user terminals B and C are user terminals of users who watch live videos distributed from the exhibitor user terminals (hereinafter, also referred to as viewer terminals). ).

First, at time t1, the user (user) downloads application software for operating his / her user terminal A as the information processing apparatus according to the present invention from the information management server via the user terminal A (step S601). . This application software is client software for processing a part of the program according to the present invention. Then, the downloaded application software is installed on the user terminal (step S602). At this time, from the user terminal A, if necessary, in addition to the user's own name (nickname), account information such as the one in the following table can be transmitted to the information management server and registered. (Time t2, steps S603, S604).

The above data items are stored as user data on the information management server (time t3, step S605).
Although not shown in FIG. 6, application software is similarly downloaded and installed from the information management server for the user terminals B and C.

Next, from the time t3 to the time t10, a procedural process when the exhibitor puts up a product or an article via the online commercial transaction support system according to an embodiment of the present invention is shown as an example. FIG. 6 illustrates an example in which a user (typically, the owner of the terminal A) puts up a product or article via the user terminal A. The user is preparing for exhibition while interacting with the information management server via the user terminal A. Further, it is possible to take in opinions from other users (owners of the user terminals B and C) as necessary (described later).
It is to be noted that not only the user terminals A to C appear in the figure, but one or more other users (and user terminals) may be present. The technical idea of the present invention will be described by showing the operations of the user terminals A to C. Further, the user terminals B and C are not the same person even though the operations are described on the same line. It may represent an action by the user).

At time t3, a voice command for starting preparation for listing of a product is transmitted from the user terminal A to the information management server (step S606). For example, a user (owner of the user terminal A) exhibiting his / her possession activates the application, and then makes an utterance such as “exhibit” or “execute”. This utterance is directly transmitted to the information management server as an "exhibition start command" and is interpreted by the voice recognition processing. Alternatively, the command may be recognized in the user terminal A and interpreted as a product shipment preparation request command, and then transmitted as a command code to the information management server.
Note that the voice command may be a command based on character input from a terminal in another embodiment of the present invention (hereinafter, the description is basically based on the voice command, but the present invention is not limited to this). .

In one embodiment of the present invention, a voice recognition function is provided in the information management server and / or the user terminal. The function may be a known technical level. The voice command may include a variety of phrases that can be recognized as well as simple words such as “Yes”, “No”, “I do not understand”, and “again”.
Such voice communication between the information management server and the user terminal implements a voice interaction function in the system according to the embodiment of the present invention.

The information management server receives the voice command (exhibition preparation start request), analyzes it by voice, and starts preparation for entry for exhibition (step S607). In one embodiment of the present invention, a search tag relating to a product to be exhibited from now on is generated (step S608). This search tag is a search tag used when another user searches for a listing of the product, in other words, is an information table having one or more search records (hereinafter, for convenience of explanation, “search”). Tags).
In one embodiment of the present invention, the search tag includes the following items.

In the above table, the “exhibition ID” is an identifier managed for each product to be exhibited, and the user ID (member ID) of the exhibitor is usually used for the “exhibitor ID”. “Product category” is product type information managed in advance by the information management server. The “exhibition date and time” records the date and time when the preparation for the exhibition was entered. In addition, the date and time when the preparation for the exhibition was completed (not shown in the above table) may be managed. Further, the “preparation for sale / completion flag” is a management flag for distinguishing the exhibition stage of the product according to “under preparation for exhibition” or “completion of exhibition” as described later. In “Others”, information necessary for controlling operations described later is registered and managed as necessary.

  Immediately after the time t2, there is a case where information on an exhibit such as a product category has not been acquired yet, and such information can be sequentially supplemented via, for example, exhibition support and voice commands described later (or The user can voluntarily input necessary information via the user terminal A by character input or the like as needed.)

  Note that, in one embodiment of the present invention, the search tag generation (step S608) is performed immediately after the entry preparation (step S607), but the present invention is not limited to this. It can be performed at any timing.

At time t4a, an exhibition support process (guidance process for exhibition preparation) is performed from the information management server to the user terminal A (step S609a). This exhibition support processing is typically performed via voice. For example, the question is in the form of a question such as "What kind of product will be exhibited this time?" The user replies, for example, “stuffed toy” via the terminal A (time t4b, step S609b). The returned voice command is received by the information management server and voice analyzed. In one embodiment, the analyzed content is added to the search tag (step S609c. This allows another user terminal to search in the exhibition category "stuffed toy").
In addition, in another embodiment of the present invention, the exhibition support may be a comment in characters by an information management server or a user terminal (hereinafter, the description will be continued on the assumption that the exhibition support is basically made by voice, but the present invention But not limited to this).

At time t5, the information management server performs preparation and notification to notify that preparation for exhibition by the user (here, the owner of the user terminal A) has been started (step S610). Although illustration in FIG. 6 is omitted, here, a message such as "User OO has started preparing for exhibition!" Is sent to all members of the commodity trading service or users who have registered in a predetermined manner. Send. In one embodiment, the user receiving the message will be notified at his terminal as illustrated in FIG. In FIG. 8, a message 811 "Mr. XX (in this case, the owner of the user terminal A) has started preparing for exhibition" is displayed on a screen 810 of the terminal 800 of another user who has been notified of the notification. Have been. The notification as shown in FIG. 8 may be popped up on the screen shown in FIG. Then, an inquiry from the user terminal B to the user terminal A can be made as described later in step S611.
As described above, when audio processing is employed in preparation for live commerce exhibition, it is possible to reduce the complexity associated with the conventional application operation for selling by a seller during broadcasting.
If more detailed information about the exhibition has been obtained on the server side at the time of this notification, more detailed information (such as a product category, a product name, and a price) can be provided.

  In the flow illustrated in FIG. 6, it is assumed that the user terminal B is a target of the notification, for example. That is, the owner of the user terminal B knows that the owner of the user terminal A has started preparing for exhibition after time t5.

  In one embodiment, at time t6, the user terminal B can view a distribution image as illustrated in FIG. 12 (however, at time t6, preparation for exhibition has not yet been completed. The purchase procedure button 1251 is hidden or inactive, or another indication such as "Please wait for a while" may be displayed.

Further, in one embodiment, at time t6, an inquiry about exhibition is made from the user terminal B to the user terminal A in a chat format (step S611). For example, the user terminal B sends the user terminal A "What kind of thing will be exhibited this time?" Or "How much will this time be exhibited?"
This chat-type message is based on voice-based message exchange, and may be character-based exchange as needed. Further, the distribution from the seller terminal may be based on voice, and a message input-based message transmission from another user terminal (viewer terminal) to the seller terminal may be adopted.
Also, the message transmission may be performed directly between the user terminals, or may be performed via the information management server (in this case, since the exchange between the users is concentrated on the server, the message can be transmitted to other users. Can also see the exchange). Note that the distribution by voice and the exchange between users may be public information, and the exchange on a character basis may be at least partially closed.
Such exchange between the user terminals realizes a chat function in the system according to the embodiment of the present invention.

In one embodiment, at time t7, an answer to the inquiry is returned from the user terminal A to the user terminal B in a chat format (step S612). For example, from the user terminal A to the user terminal B, "we will exhibit a stuffed animal this time." Or "we are going to make it 1000 yen to 2000 yen this time."
This chat-type message is based on voice-based message exchange, and may be character-based exchange as needed. Further, the distribution from the seller terminal may be based on voice, and a message input-based message transmission from another user terminal (viewer terminal) to the seller terminal may be adopted.
Also, the message transmission may be performed directly between the user terminals, or may be performed via the information management server (in this case, since the exchange between the users is concentrated on the server, the message can be transmitted to other users. Can also see the exchange). Note that the distribution by voice and the exchange between users may be public information, and the exchange on a character basis may be at least partially closed.

  At time t8, user terminal C, which is neither user terminal A nor user terminal B, makes a search request to the information management server (step S613). For example, the owner of the user terminal C determines that it is another user who has not received the exhibition preparation notification (notification that the preparation of the exhibition by the seller has started. A search request is made to know the product or the like inside. The information management server that has received the search request performs the search, and returns the result to the user terminal C at time t9 (step S614). After the time t9, the user terminal C can participate in communication about the product under preparation for exhibition via the user terminal A (of course, it is also possible to participate in communication about other exhibited products included in the search result. Is).

  At time t10, a voice command is transmitted from user terminal A to the information management server (step S615). Although not shown in FIG. 6, transmission of one or more voice commands and / or exhibition support may be performed by time t10. Also, the transmission of the voice command and the exhibition support need not necessarily be paired.

  Then, in step S615, a reply or an inquiry such as "I've done (advised)" or "What should I do next?" Is performed from the user terminal A to the information management server. From time t10 to time t11, the information management server that has received the voice command (step S615) analyzes and processes the command (step S616). Then, at time t11, exhibition support is performed (step S617).

  An example of the exhibition support here will be described with reference to FIG. FIG. 9 shows an example of a screen of the user terminal 900 (here, the user terminal A) receiving the exhibition support. As shown on the display unit 910 of the terminal 900, the user terminal A is currently taking a picture of the exhibit (stuffed toy) and has just finished taking the front image 911 (the front image is now sent to the information management server). May be uploaded).

  In FIG. 9, the information management server receives the upload of the front image, or receives a response (voice command, more specifically, each operation completion command) from the user indicating that “(Front image shooting has been completed)”. And what to do next to the user terminal A. In other words, the voice message 912 provides support for an exhibition operation such as "Please shoot the product with the product turned 90 degrees sideways".

  At time t12 in FIG. 6, a voice command is transmitted from the user terminal A to the information processing server (step S618). Here, for example, "I'm done." At times t11 to t12, one or more voice commands and / or exhibition support (not shown) may be executed or exchanged.

  In one embodiment of the present invention, after time t12, the information management server detects that all preparations for exhibition have been completed, and registers that the exhibition (preparation) has been completed. In other embodiments, notification to other users may be provided in addition to registration.

  At time t13, another user terminal other than the user terminal A or the user terminal B (there may be a user terminal D other than the user terminal C, etc.) issues a search request to the information management server (step S620). The search result is returned from the management server (time t14, step S621). Thereafter, from this user terminal, it is possible to participate in communication regarding the exhibited product via the user terminal A (of course, it is also possible to participate in communication regarding other exhibited products included in the search result. is there).

  Referring to FIG. 10, the state of the result returned in step S621 is illustrated (this example can also be applied to the return result in step S614 within a logically consistent range). As shown in FIG. 10, a search result 1011 of a currently exhibited product or the like is displayed on the display unit 1010 of the user terminal 1000.

As illustrated, the configuration example of the search result 1011 includes, as shown, a seller column 1012a that is currently exhibiting, a number-of-users display column 1012b that is currently participating in communication by chat or the like regarding the product, and the product that is currently displayed ) Or "under preparation for exhibition" (these sections are displayed based on information managed by an under preparation / completion flag).
The user who receives the search result can participate in communication about the desired product for sale (product under preparation for sale). In addition, since it is possible to participate not only in the exhibited products but also in communication regarding the products being prepared for the exhibition, it is possible to excite the transaction while sharing a live feeling before the exhibition with the exhibitor.

  From time t15 to time t16, communication between the user terminal A and the user terminal C (the terminal that has received the search result in step S621) can be performed in a chat format or the like regarding the exhibited product (steps S622 and S623).

  FIG. 7 is a flowchart illustrating an operation including various processes for forming an online commercial transaction operation according to an embodiment of the present invention, in a form partially overlapping with the flow described in FIG. The flow illustrated in FIG. 7 includes exhibition support utilizing real-time “collective knowledge” that is characteristic in one embodiment of the present invention.

[Exhibition support utilizing collective intelligence]
Another feature of the embodiment of the present invention is that an appropriate advice is given based on real-time "collective knowledge" that the exhibitor cannot determine. As described above, the seller can distribute a video to other users from the stage of preparing the product for sale, and can proceed with the preparation while substantially communicating with other users who are watching the distribution video in real time. In this regard, preparation for exhibition can be advanced while receiving individual advice and the like.
However, there is a bias in individual opinions of users, which may cause confusion for seller users who desire advice. Therefore, in the online commerce support system according to the embodiment of the present invention, the information management server receives what the exhibitor user wants to know, and as an opinion solicitation item, the related user (notices the exhibitor user's preparation for exhibition). To the seller, etc.), and collects the answers and advises the seller user.

In one embodiment of the present invention, the seller user wants to know at the time of selling, as follows.
(1) The price of the product to be exhibited (how much should be exhibited).
(2) The order and range of exhibition for the series of items (whether to exhibit as a set or to exhibit individually).
(3) What combination of many clothes and the like should be exhibited (advice on a combination that is more efficient than individual exhibitions and increases the probability of sale).
(4) Advice on other items, etc., for which the sale probability increases if the product is added as a "bonus".

Among the services described above, there is a service for executing advice of an approximate price range from the information management server side to the user terminal by using a vision technology (image recognition technology) which is already known. However, there are many cases where the price is greatly different due to subtle version differences (this is common in old coins etc.), and appropriate price setting reflecting such subtle differences is required by enthusiastic users. A conscientious opinion is helpful. On the other hand, even if there is a user who intentionally advises on setting an inexpensive price in order to obtain it at a low price even though it is a commodity (item) having a high rare value, the collection according to an embodiment of the present invention According to the intellectual technique, such inappropriate opinions can be effectively eliminated by aggregating multiple opinions and the like.
Based on such a background, description will be made below with reference to FIG.

  When the process is started in step S701 in FIG. 7, the process proceeds to step S702, and a voice command for preparation for product listing is transmitted from the user terminal to the information management server (step S702. In FIG. 6, for example, step S606 and the like are performed). Corresponding to). Next, the process proceeds to step S703, where the information management server notifies the predetermined user terminal of the exhibition preparation (step S703. In FIG. 6, step S610 corresponds to this). Then, the process proceeds to step S704.

  In step S704, it is determined whether or not preparations for product listing (input of a product category, a product name, input of a desired price, shooting and uploading of a product image such as a front face) have been completed in the information management server. In the case of Yes, the process proceeds to step S711, but in the case of No, the process proceeds to step S705.

In step S705, the information management server asks the exhibitor (in FIG. 6, the user terminal A and its owner) whether or not another user's opinion is required. If it is necessary (Yes), the process proceeds to step S706, but if it is not necessary (No), the process proceeds to step S708.
In one embodiment of the present invention, in this question and answer, a voice from the user terminal such as "Yes / No" in response to a voice inquiry from the information management server to the user terminal "Do you want to hear the opinion of another user?" A response such as a reply is made. More specifically, a reply of "Yes" is interpreted as "Yes", and a reply of "No" is interpreted as "No" and the process proceeds.
Alternatively, in another embodiment of the present invention, instead of inquiring from the information management server to the exhibitor, control may be exercised so that the exhibitor voluntarily requests the information management server to hear the opinion of another user. Good. In this case, it is possible to make an inquiry to the information management server at an arbitrary timing. The information management server having received the inquiry can analyze the contents of the inquiry while considering the progress of the preparation at the present time.

In step S706, another user's opinion (for example, how much the selling price should be, whether the item is a rare item, etc.) is notified or message transmitted via the information management server at the request of the seller via the information management server. Recruited by
Here, in one embodiment, other users to be solicited for opinions are determined or extracted as follows.
(A) Users who are currently watching the exhibitor's video distribution (all users of the video distribution destination).
(B) A user who is currently online (logged in).
(C) Among the users of (A) or (B), a user who has exhibited and / or purchased more than a certain number.
Then, the process proceeds to step S707, in which opinions from other users are aggregated (for example, a large number of opinions are extracted by a known logic. If so, the user is asked again about the credibility of the opinion judged to be scarce among many of them) and returned to the exhibitor terminal.

[Aggregation of opinions of other users]
In one embodiment of the present invention, the aggregation of the opinions of the other users and the like are processed as follows.
(1) In the case of setting the price of a product with a solicitation opinion In this case, text information (or voice information) including numerical values such as “XXX yen” and “▲▲▲ yen” is received from other users. Will be sent to The information management server averages each time the price information on the product is collected in a certain section, and notifies the exhibitor terminal of the average value at the time when a predetermined parameter is collected.
(2) When the Opinion Opinion is about the Rareness of a Product In this case, an opinion such as "it is rare" or "common" is sent to the information management server from another user. The information management server notifies the exhibitor terminal of a majority opinion at the time when a predetermined number of parameters are collected, while collecting information on the rarity of the product for a certain period of time.

  FIG. 11 shows a state in which the majority opinion has been returned to the exhibitor terminal in step S707. As shown in FIG. 11, on the display unit 1110 of the exhibitor terminal 1100, a majority opinion 1111 of "The majority opinion is XXX (exhibition price as an example)" is displayed by a pop-up or the like. .

  In step S708, the information management server provides an exhibition support to the user terminal by voice or the like (in FIG. 6, step S609 corresponds to this), and the process proceeds to step S709.

  In step S709, it is determined whether the user has been able to perform a process such as an operation according to the exhibition support. (For example, the user is advised to take an image of a product in a landscape orientation and upload the image, and the image is uploaded accordingly. It is determined whether the process has been performed). If Yes, the process proceeds to step S710. If No, the process returns to step S708.

  In step S710, it is determined whether or not the exhibition support has been completed in the information management server (or it is determined whether or not a voice command has been received from a terminal notifying the completion). If No in this step, the process returns to step S705, but if Yes, the process returns to step S704.

  In step S711, the information management server notifies the completion of the exhibition (in FIG. 6, step S619 corresponds to this), the process proceeds to step S712, and the flow ends.

  As described above, the embodiments of the online commercial transaction support system and the like have been described based on the specific examples. However, as the embodiments of the present invention, in addition to the method or the program for implementing the system or the device, the storage medium ( As an example, an embodiment as an optical disk, a magneto-optical disk, a CD-ROM, a CD-R, a CD-RW, a magnetic tape, a hard disk, a memory card) or the like is also possible.

  Further, the implementation form of the program is not limited to an application program such as an object code compiled by a compiler or a program code executed by an interpreter, and may be a form of a program module incorporated in an operating system. good.

  Furthermore, the program does not necessarily need to be executed only by the CPU on the control board, and an expansion board added to the board or another processing unit (DSP or the like) mounted on the expansion unit if necessary. ) May be partially or entirely implemented.

  These features are mutually exclusive for all constituent features described in the specification (including the claims, the abstract, and the drawings) and / or for all disclosed method or process steps. Can be combined in any combination except for the combination

  Also, each of the features described in this specification (including the claims, the abstract, and the drawings) serves the same purpose, equivalent purpose, or similar purpose, unless expressly denied. Alternative features can be substituted. Thus, unless expressly denied, each disclosed feature is only an example of a comprehensive series of identical or equivalent features.

  Furthermore, the present invention is not limited to any specific configuration of the above-described embodiment. The present invention is directed to any novel features or combinations thereof described in this specification (including claims, abstracts, and drawings), or any novel method or processing steps described, or It can be extended to the combination of

10 Online Commerce Support System 11 Information Management Server (s)
12-18 User terminal (user terminal such as smartphone, information processing device)
38, 39 Public line (private line, internet, etc.)

Claims (8)

A support method at the time of exhibition in a commodity transaction system including an information management server,
A voice interaction function between the seller terminal of the seller who is a user of the system and the system,
A chat function between the exhibitor terminal and one or more other user terminals;
When the seller sells a product through the system, the seller performs voice command processing via the voice interaction function,
By the processing of the voice command, the support of the exhibition by the voice interaction function is started, and at least guidance or inquiry for preparation for exhibition is made from the information management server to the seller terminal via the voice interaction function. A method comprising: By the processing of the voice command, the support of the exhibition by the voice interactive function is started,
(1) an inquiry from the information management server to the exhibitor terminal, or
(2) The apparatus according to claim 1, wherein the apparatus is controlled so as to seek an opinion from the one or more other users via the chat function based on an inquiry from the exhibitor terminal to the server. Method.   In a case where an opinion is requested from one or more other users via the chat function, the server calculates an average of numerical values in the opinions of the other one or more users and causes the terminal of the exhibitor to present the average. The method of claim 2, wherein:   When asking the opinion of one or more other users via the chat function, the server extracts a majority opinion among the opinions of the one or more other users and presents it to the terminal of the exhibitor. 3. The method according to claim 2, wherein the method is performed. A program that is executed on a commodity transaction system including an information management server to assist in exhibiting,
The system includes an exhibitor terminal of a seller who is a user of the system and a voice interaction function with the system, and a chat function between the exhibitor terminal and user terminals of one or more other users.
The program, when executed on the system,
When the seller sells a product through the system, causing the seller to process a voice command through the voice interaction function;
By the processing of the voice command, the support of the exhibition by the voice interactive function is started, and at least guidance or inquiry for preparation for exhibition is performed from the information management server to the seller terminal via the voice interactive function. And a step of executing the program. By the processing of the voice command, the support of the exhibition by the voice interactive function is started,
(1) an inquiry from the information management server to the exhibitor terminal, or
(2) The apparatus according to claim 5, wherein the apparatus is controlled so as to seek an opinion from the one or more other users via the chat function based on an inquiry from the exhibitor terminal to the server. program.   In a case where an opinion is requested from one or more other users via the chat function, the server calculates an average of numerical values in the opinions of the other one or more users and causes the terminal of the exhibitor to present the average. The program according to claim 6, wherein:   When asking the opinion of one or more other users via the chat function, the server extracts a majority opinion among the opinions of the one or more other users and presents it to the terminal of the exhibitor. The program according to claim 6, wherein the program is executed.