CN107609937A - Method of commerce, display control method, terminal installation and display control unit - Google Patents
Method of commerce, display control method, terminal installation and display control unit Download PDFInfo
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- CN107609937A CN107609937A CN201710796213.3A CN201710796213A CN107609937A CN 107609937 A CN107609937 A CN 107609937A CN 201710796213 A CN201710796213 A CN 201710796213A CN 107609937 A CN107609937 A CN 107609937A
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Abstract
The present invention provides a kind of method of commerce, display control method, terminal installation and display control unit that can carry out net cast transactional operation.Main broadcaster's side terminator includes：Lower single operation detection unit, it detects the specific operation associated with specific living broadcast interactive user, as lower single operation；Sequence information generates and display unit, and, in response to detecting lower single operation, generation and display will be sent to the sequence information of specific living broadcast interactive user for it, wherein, the sequence information includes the identification information and pricing information item of specific living broadcast interactive user.By to be sent to the sequence information of specific living broadcast interactive user in response to detecting single operation under single step to generate so that main broadcaster can generate sequence information and specify the sending object of sequence information automatically by single operation under single step.
Description
Technical field
The present invention relates to can carry out the method for commerce of net cast transactional operation, display control method, terminal installation and
Its display control unit.
Background technology
There is live application to generally include PC ends and mobile terminal in the market, be mainly used in show field it is live, game
Live, outdoor live, sports show etc..
Existing live shopping technology, for example, Publication No. CN106604048A application for a patent for invention discloses, " one kind is straight
The live broadcasting method and system of embedded shopping module between broadcasting ", Publication No. CN106162306A application for a patent for invention discloses " one
Kind is used for the merchandise display of net cast shopping and lower single system for prompting ".Live shopping skill described by this two patents document
Art is based on carrying out goods orders formula sale on the basis of net cast.There are main broadcaster and consumer (spectators or user) in role side,
Picture is realized logical with reminding by the embedded broadcast window pattern exposure video area of loading and commodity purchasing region, and after placing an order
Know that Module Links role both sides are further interactive.
But technology disclosed in above-mentioned patent document it is a prerequisite that must be by main broadcaster elder generation restocking particular commodity, Ran Houcai
Can sale, for the random sale of main broadcaster, commodity undetermined (such as are not designated to make purchase of, main broadcaster looks for commodity to be purchased in market and showed
Spectators) situation, do not apply to.
In addition, using the marketing method of restocking commodity be directed to standardize commodity, i.e., the commodity that can be fixed a price in advance, and
This marketing method shows the commodity for not being suitable for the nonstandardized technique such as jewels and jade.Because jewels and jade is substantially nonstandard
Standardization commodity, this kind of commodity are sold generally based on negotiated sale, rather than by fixed price mode.Therefore presence can fit
Together in the negotiated sale for nonstandardized technique commodity or for commodity undetermined random sale live marketing method demand.
Specifically, the application system mentioned in the document above that currently there are, can be divided into two classes, and one kind is naughty
Precious class it is live, one kind is such as one live in addition, reflects visitor, the professional live APP of Chinese prickly ash.
Taobao is live and its platform form ordering system is combined, and is a solution provided standardization commodity, but right
It can not be applicable in the nonstandardized technique commodity for needing to negotiate a price, and process of exchange is tediously long, and Consumer's Experience is bad.Such as consumer
The emerald of main broadcaster's displaying is bought, it is necessary to proceed as follows after both sides agree upon price：
1st, mobile phone screenshotss are used under the prompting of main broadcaster；
2nd, the virtual order link in click shopping car；
3rd, " contact customer service " is clicked in the page of ejection；
4th, the price conferred with main broadcaster and customer service are linked up, and customer service is supplied to using screenshot picture as evidence；
5th, new order is generated after being confirmed by customer service and feeds back to consumer；
6th, consumer provides according to customer service order, which is advanced, to be confirmed and fills in receive information and to pay.
It can be seen that above transactional operation is not only cumbersome and seller at least needs the cooperation ability of two people (main broadcaster and customer service)
Sale is completed, causes the increase of human cost.
In addition a kind of live APP of specialty currently for customer group be mainly entertain, the user of game, using beat reward as
It is main, itself there is no order marketing system.It can meet the displaying and introduction of commodity by live, but can not sell.If carry out
Sale, then need consumer and after main broadcaster agrees upon purchase intention, both sides add wechat and are traded.This mode does not have order
System, once sales volume is more, often significantly lift management cost, while process of exchange is cumbersome and due to passing through wechat
It is traded Deng other APP so that consumer is also difficult to right-safeguarding when producing Transaction Disputes with the later stage, it is not easy to provides evidence.
In addition, for above-mentioned live shopping technology of the prior art, because live data amount is very big, platform side not president
Phase preserves the data of live all processes, and the transaction video of transactional operation such as really reaches purchase intention and place an order straight
Broadcast the position in video and do not know, because platform side is not intercepted to transaction video and provides transaction video at present
To purchaser, so if for live transaction deuterogenesis's dispute, exist for this kind of nonstandardized technique commodity of jewels and jade
The problem that internet sales trace, chain of evidence preserve.
The content of the invention
In view of above mentioned problem of the prior art, develops the present invention.The present invention is intended to provide one kind makes it possible to realize
By single -step operation come complete the method for commerce of lower single operation, display control method, terminal installation that net cast is merchandised and its
Display control unit, the present invention also provide it is a kind of simply can accurately intercept it is live during transaction video and be supplied to main broadcaster
Live method of commerce, display control method, the terminal dress retained with consumer with the evidence met to nonstandardized technique merchandise sales
Put and its display control unit.
The first aspect of the present invention provides one kind can be with user's side terminator peace platform server communication and being regarded
Frequently main broadcaster's side terminator of live transactional operation, main broadcaster's side terminator include：Lower single operation detection unit, its detect with
The specific operation that specific living broadcast interactive user is associated, as lower single operation；Sequence information generate and display unit, its in response to
Lower single operation is detected, generation and display will be sent to the sequence information of specific living broadcast interactive user, wherein, sequence information includes
There are the identification information and pricing information item of specific living broadcast interactive user.By in response to detecting, single operation will to generate under single step
It is sent to the sequence information of specific living broadcast interactive user so that main broadcaster can generate sequence information simultaneously by single operation under single step
And the sending object of automatic specified sequence information, thus it is easy to main broadcaster during live in displaying commodity and presides over broadcasting video
While easily placed an order.
Preferably, the specific operation associated with specific living broadcast interactive user is one kind in following operation：Pair with it is specific
The specific operation that the transaction button of the associated display of living broadcast interactive user is carried out；To the message sent by specific living broadcast interactive user
Or the specific operation that the user identity information of specific living broadcast interactive user is carried out；The voice carried out for specific user places an order behaviour
Make.Due to single -step operation can be realized at least through one of three of the above mode so that main broadcaster can be according to live broadcast exhibition
Concrete condition and most convenient lower single operation is chosen with the concrete condition of user interaction, thus further increase main broadcaster and enter
Row it is live and transaction Consumer's Experience, while also improve spectators watch and trading experiencing.
Preferably, wherein, the pricing information item in sequence information is used for typing and discusses and decides transaction value, and the agreed friendship
Easy price be any of in the following manner mode or more kinds of modes with reference to and obtain：By main broadcaster's ordering in display
In pricing information item in single information manually or phonetic entry, by sequence information generation unit from the mutual of specific living broadcast interactive user
In dynamic message automatic identification, issued in the message of specific living broadcast interactive user from main broadcaster by sequence information generation unit and known automatically
It is other.Due to the input of agreed transaction value can be realized at least through one of three of the above mode, enabling according to use
The interactive concrete condition in family ensures the accurate typing of agreed transaction value, thus further increases main broadcaster and carries out live and hand over
Easy Consumer's Experience, at the same also improve spectators watch and trading experiencing.
Preferably, sequence information generation unit is in response to detecting lower single operation, from related to specific living broadcast interactive user
Message in automatic identification discuss and decide transaction value, to generate and show the sequence information for including agreed transaction value item.
Preferably, sequence information also includes, if bag postal and/or the content options for whether sending certificate.
Preferably, sequence information generation and display unit further comprise：Screenshotss unit, it is in response to detecting the behaviour that places an order
To make, the live picture for needing merchandising to displaying carries out screenshotss, wherein, sequence information generation and display unit generation include
The sequence information of screenshotss picture is simultaneously shown.By carrying out screenshotss and screenshotss picture being used as to the commodity sign in sequence information
Information, main broadcaster and the readily discernible tradable commodity of consumer are enabled to, and the later stage can be easy to provide transaction evidence.It is preferred that
Ground, the live picture that displaying of the screenshotss unit to the lower single operation moment needs merchandising carry out screenshotss.
Preferably, main broadcaster's side terminator also includes：Transaction video playback unit, it is in response to the transaction video to display
The identification operation of information, plays transaction video, and the transaction video is the live video of scheduled time slot before and after the lower single operation moment.
By providing and playing transaction video, platform, main broadcaster and consumer are easy to confirm commodity transaction process in the later stage, and can
Internet sales trace, the chain of evidence of nonstandardized technique commodity preserve.
Preferably, main broadcaster's side terminator also includes：Transaction video information display unit, it shows in response to inquiry operation
Show transaction video information, the transaction video information includes the link of transaction video.It is further preferred that transaction video letter
Cease display unit and include the electronic certificate of transaction video information and sequence information in response to inquiry operation, display, and it is described
Transaction video information is the Quick Response Code for the link for representing transaction video.By using the mode of electronic certificate, with comprising representing to hand over
The Quick Response Code mode of the link of easy video, is advantageous to main broadcaster and consumer preserves transaction video information, and is easy to the later stage at any time
Check transaction video.
Another aspect of the present invention provides one kind can be with main broadcaster's side terminator and platform server communication and being regarded
Frequently user's side terminator of live transactional operation, user's side terminator include：Sequence information receives and display unit, connects
The sequence information sent from main broadcaster's side terminator is received, wherein, the sequence information includes specific living broadcast interactive user's
Identification information and pricing information item.
Preferably, commission item of information and/or ship-to item are included in sequence information.
Preferably, sequence information includes the screenshotss picture of live broadcast exhibition commodity for sale.
Preferably, user's side terminator also includes：Transaction video playback unit, it is in response to the transaction video to display
The identification operation of information, plays transaction video, and the transaction video is the live video of scheduled time slot before and after the lower single operation moment.
Preferably, user's side terminator also includes：Transaction video information display unit, it is looked into response to the order of user
Ask operation and show transaction video information, the transaction video information includes the link of transaction video.
Preferably, the transaction video information display unit shows the electronic certificate for including transaction video information,
And the transaction video information is the Quick Response Code for the link for representing transaction video.
The third aspect of the present invention provides a kind of main broadcaster's side terminator for being used to that net cast transactional operation can be carried out
Display control unit, the display control unit includes：Transaction button display unit, display and living broadcast interactive on live picture
The transaction button that user is associated；Sequence information display unit, the lower single operation of the transaction button is directed in response to detecting,
The sequence information that be sent to specific living broadcast interactive user is generated and shows, wherein, sequence information includes specific living broadcast interactive
The identification information and pricing information item of user.By showing that the transaction associated with living broadcast interactive user is pressed on live picture
Button, sharp main broadcaster is set to be addressed to the sequence information of buyer conveniently by single operation under a step to generate.
Preferably, transaction button is arranged to, with transmitted by living broadcast interactive user each message correspond, or with hair
Each living broadcast interactive user of message is sent to correspond.Transaction button is arranged by one-to-one mode, is easy to main broadcaster by buying
Family's interactive information or Buyer User ID claim to be easily positioned buyer, and the order letter of buyer is issued easily to carry out generation
Single operation under one step of breath.
Preferably, whether the sequence information that sequence information display unit is shown also includes, if bag postal and/or send
The content options of certificate.
Preferably, the sequence information that sequence information display unit is shown also includes, and transaction button is placed an order
The screenshotss picture of live picture during operation.
Preferably, display control unit also includes：Transaction video information display unit, shows according to the inquiry operation of user
Transaction video information, the transaction video information can play transaction video after being operated, the transaction video is in the behaviour that places an order
Make the live video of scheduled time slot before and after the moment.
Preferably, transaction video information display unit is shown in response to the inquiry operation of user includes transaction video information
The electronic certificate, wherein, it is described transaction video information be represent merchandise video link Quick Response Code.
The fourth aspect of the present invention provides a kind of main broadcaster side method of commerce that can carry out net cast transactional operation, described
Method of commerce comprises the following steps：Lower single operation detecting step, it detects the specific list associated with specific living broadcast interactive user
Step operation, as lower single operation；Sequence information generates and step display, and it generates and shown in response to detecting lower single operation
The sequence information of specific living broadcast interactive user is sent to, wherein, the sequence information includes specific living broadcast interactive user's
Identification information and pricing information item.
The fifth aspect of the present invention provides a kind of living broadcast interactive user side transaction that can carry out net cast transactional operation
Method, the method for commerce comprise the following steps：Sequence information receives and step display, receives and is sent from main broadcaster's side terminator
The sequence information come, wherein, the sequence information includes the identification information and pricing information item of specific living broadcast interactive user.
The sixth aspect of the present invention provides a kind of main broadcaster side display control method that can carry out net cast transactional operation,
The display control method comprises the following steps：Transaction button step display, display and living broadcast interactive user on live picture
Associated transaction button；Sequence information step display, the lower single operation of the transaction button, generation are directed in response to detecting
And the sequence information that be sent to specific living broadcast interactive user is shown, wherein, the sequence information includes specific living broadcast interactive
The identification information and pricing information item of user.
The seventh aspect of the present invention provides a kind of computer-readable recording medium, and it is stored with computer program, the calculating
After being read by terminal installation terminal installation can realize according to a fourth aspect of the present invention to the 6th aspect any institute machine program
The method stated.
Brief description of the drawings
Fig. 1 is the use environment schematic diagram for illustrating main broadcaster's side terminator and spectators' side terminator according to the present invention；
Fig. 2 is platform management device, main broadcaster's side terminator and the spectators for illustrating the live transaction system according to the present invention
The hardware architecture diagram of side terminator；
Fig. 3 A are the flow charts for illustrating main broadcaster side method of commerce according to a first embodiment of the present invention；And Fig. 3 B to Fig. 3 D are
Illustrate according to a first embodiment of the present invention or second embodiment method of commerce main broadcaster's side terminator display picture；
Fig. 4 A are the flow charts for illustrating viewer side method of commerce according to a first embodiment of the present invention；And Fig. 4 B to Fig. 4 C are
Illustrate according to a first embodiment of the present invention or second embodiment method of commerce spectators' side terminator display picture；
Fig. 5 A and Fig. 5 B are that the sequence information illustrated in method of commerce according to a first embodiment of the present invention is generated and shown
The flow chart of processing；
Fig. 6 A and Fig. 6 B are illustrate main broadcaster side and spectators' side terminator according to a first embodiment of the present invention respectively soft
Part structural representation；
Fig. 7 A and Fig. 7 B are the method for commerce for illustrating main broadcaster side and viewer side according to a second embodiment of the present invention respectively
Flow chart；
Fig. 8 is the generation of screenshotss picture and the display processing for illustrating main broadcaster side method of commerce according to a second embodiment of the present invention
Flow chart；
Fig. 9 A and Fig. 9 B are illustrate main broadcaster side and spectators' side terminator according to a second embodiment of the present invention respectively soft
Part structural representation；
Figure 10 A, Figure 10 B and Figure 10 C are to illustrate main broadcaster side, Platform Server side according to a third embodiment of the present invention respectively
And the flow chart of the method for commerce of viewer side；
Figure 11 A and Figure 11 B are to illustrate main broadcaster side or spectators' side terminator according to a third embodiment of the present invention respectively
Inquire about order processing display picture and include the electronic certificate display picture of transaction video information；
Figure 12 be illustrate according to a second embodiment of the present invention or the 3rd implement method of commerce sequence chart.
Figure 13 A, Figure 13 B and Figure 13 C are to illustrate main broadcaster side, Platform Server side according to a third embodiment of the present invention respectively
And the flow chart of the preferred exemplary of the method for commerce of viewer side；
Figure 14 A and Figure 14 B are to illustrate main broadcaster side and spectators' side terminator according to a third embodiment of the present invention respectively
Software configuration schematic diagram.
Embodiment
Describe the exemplary embodiment of the present invention in detail hereinafter with reference to accompanying drawing.It should be pointed out that unless specifically stated otherwise,
The relative configuration of the part, numeral expression and the numerical value that describe in these embodiments does not limit the scope of the invention.To simplify
See, to identical structure division or step, used identical mark or label, and the description thereof will be omitted.
[hardware configuration of live transaction system]
First, the hardware configuration of the live transaction system of invention is illustrated referring to Figures 1 and 2.Fig. 1 is illustrated according to this hair
Bright main broadcaster's side terminator and the use environment schematic diagram of spectators' side terminator, Fig. 2 are shown according to the live of the present invention
The hardware architecture diagram of the platform management device of transaction system, main broadcaster's side terminator and spectators' side terminator.
As shown in figure 1, the live transaction system 1000 of the present invention being capable of phase intercommunication including being connected each other via network 400
One or more platform management devices 100, one or more main broadcaster's side terminators 200 and the multiple user side (spectators of letter
Side) terminal installation 300.In this example, platform management device 100 being shown as 1, main broadcaster's side terminator 200 is 2,
And spectators' side terminator is 3, it is clear that above quantity is merely illustrative.
Platform management device 100 is managing device used in live platform carries out back-stage management, can be individual calculus
The devices such as machine, server；Main broadcaster's side terminator 200 is the terminal installation that main broadcaster uses, such as is shot and sent live
Video, transmitting-receiving interactive information (can be word, voice or video information etc.), carry out main broadcaster processing (such as shooting video, hair
Send video, play video, send message and user interaction) and trading processing (such as the lower single operation of detection, generate sequence information,
Send sequence information, receive payment information, inquiry order) etc. function, can be the information such as personal computer (PC), mobile terminal
Processing unit；And the terminal installation that to be user use of spectators' side terminator 300, (such as broadcast for providing the live processing of viewing
Put video, transmitting-receiving interactive message) and the function such as trading processing (such as receiving sequence information, payment, inquiry order), can be individual
Devices such as people's computer (PC), mobile terminal etc..
Mobile terminal as main broadcaster's side terminator or spectators' side terminator example can be smart mobile phone, PDA (individual
Personal digital assistant) etc., it should be noted that it is certainly not limited thereto, for example, spectators' side terminator of the present invention or main broadcaster's lateral terminal dress
Putting can also be that PC, tablet personal computer, notebook computer, car-mounted terminal either have communication function, camera function, display work(
The terminal installation such as energy and the home appliance (such as television set etc.) of the information processing function.
[hardware configuration of platform management device]
Referring next to Fig. 2, the example using computer 100 as platform management device, and with mobile terminal 200 and move
Dynamic example of the terminal 300 as main broadcaster's side terminator (main broadcaster's terminal) and spectators' side terminator (user terminal), come detailed
Illustrate the example hardware of main broadcaster's side terminator 100 and spectators' side terminator 200 according to an exemplary embodiment of the present invention
Structure.
Computer 100 and mobile terminal 200 are connected to network and can be in communication with each other.Computer 100 can include control
Unit 110, keyboard 120, display device 130 and External memory equipment 140 processed.Control unit 110 can include central processing
Unit (CPU) 111, CPU 111 is configured as based in the program or external memory storage stored in read-only storage (ROM) 113
The program (or application) of storage performs live processing and live trading processing.ROM 113 stores the control program as CPU 111
Operating system (hereinafter referred to as OS).Main storage or working region of the random access memory (RAM) 112 as CPU 111.
Operating unit interface 114 controls the key input from keyboard 120 or instruction equipment (not shown).Display unit interface
Display on the display device 130 of 115 control liquid crystal displays etc..External memory equipment interface 116 controls to be deposited to outside
Store up the access of equipment 140.External memory equipment 140 stores live program, transaction program, various types of application, main broadcaster and use
Family information bank, main broadcaster buy the list of service charge deduction ratio, transaction video information, transaction video etc. on behalf.External memory equipment 140
Example have hard disk (HD) or solid-state drive (SSD).Network interface 117 connects network and spectators' side terminator 200, goes forward side by side
The Control on Communication processing of row printing equipment 200.
The order that the cursor of mouse (not shown) that CPU 111 is shown on the operation screen based on display device 130 is specified come
Various windows or picture are shown, and perform various types of processing.When carrying out live and live trade management processing, pass through fortune
The live program of row and live transaction program, platform management side can carry out live video caching, trading order form management, sequence information
Send, pay notice, interception transaction video etc. processing.
[hardware configuration of main broadcaster's side terminator/spectators' side terminator]
As shown in Fig. 2 main broadcaster's side terminator 200 and spectators' side terminator 300 can all use the shape of mobile terminal
Formula, in this manual, using main broadcaster's side terminator 200 and spectators' side terminator 300 all use portable mobile termianl as
Example illustrates.Hereinafter, only illustrated by taking main broadcaster's side terminator 200 as an example, spectators' side terminator 300 and main broadcaster side
The structure of terminal installation 200 is similar, repeats no more.Main broadcaster's side terminator 200 is defeated including being connected to each other via system bus
Incoming interface 202, CPU 203, ROM 204, RAM 205, storage device 206, output interface 207, display 208, communication unit
209 and short-distance wireless communication unit 210.Input interface 202 is for receiving holding for data that user inputted and function
The interface of row instruction, and be for being received via the operating unit (not shown) of such as button, button or touch-screen from user
The data of input and the interface of operational order, or connect via the camera device and microphone (not shown) for being connected to input interface
Rating frequency (or rest image) and voice data.It note that the display 208 being described later on and operating unit can be at least partly
Ground integrates, also, for example, it may be carries out picture output in same picture and receive the construction of user's operation.
CPU 203 is system control unit, and generally comprehensively controls spectators' side terminator 200.In addition, example
Such as, CPU 203 carries out the display control of the display 208 of spectators' side terminator 200.ROM 204 stores what CPU 203 was performed
The fixed data of control program and operating system (OS) program etc..In the present embodiment, each control stored in ROM 204
Program, for example, under the OS stored in ROM 204 management, carry out the software of scheduling, task switching and interrupt processing etc.
Perform control.
RAM 205 constructs such as SRAM (static RAM), DRAM as needing stand-by power supply.This
In the case of, RAM 205 can store the significant data of control variable of program etc. in a non-volatile manner.In addition, for depositing
The storage region for storing up configuration information, the management data of spectators' side terminator 200 of spectators' side terminator 200 etc. is also disposed in
In RAM 105.In addition, RAM 205 is used as CPU 203 working storage and main storage.
Storage device 206 stores such as main broadcaster's information, main broadcaster's commission rate information, interactive user information, interactive user and handed over
Easily record, show merchandise news and/or transaction video information and for performing live processing and live friendship according to the present invention
Tractable application program etc., such as can be SD card.In addition, storage device 206 is stored such as via communication unit 209
The various programs of the information transmission/receiving control program for being transmitted/receiving with network interface 100 etc., and these programs make
Various information.
Output interface 207 is for being controlled the display picture with display information and application program to display 208
Interface.Display 208 is for example constructed by LCD (liquid crystal display).Have such as numerical value defeated by arranging on display 208
Enter the soft keyboard of the key of key, mode setting button, decision key, cancel key and power key etc., can receive and come via display 208
From the input of user.
Main broadcaster's side terminator 200 via communication unit 209 for example, by Wi-Fi (Wireless Fidelity), bluetooth, such as 2G,
The wireless communications methods such as 3G or LTE cellular mobile communication, and/or via network 400 and such as Platform Server 100 and
The external device (ED) of spectators' side terminator 300 holds row data communication.
In addition, spectators' side terminator 200 can also be via short-distance wireless communication unit 210, in short-range
Wireless connection is carried out with external device (ED) etc. and holds row data communication.And short-distance wireless communication unit 210 by with communication unit
First 209 different communication means are communicated.It is, for example, possible to use its communication range is shorter than the communication means of communication unit 209
Communication means of the Bluetooth Low Energy (BLE) as short-distance wireless communication unit 210.In addition, as short-distance wireless communication
The communication means of unit 210, for example, it is also possible to perceive (Wi-Fi Aware) using NFC (near-field communication) or Wi-Fi.
[live process of exchange]
Merchandised referring to the exemplary live transaction flow shown in Fig. 2 to briefly describe according to the live of the present invention
Journey.First, main broadcaster opens live and shows commodity by live using main broadcaster's side terminator, and the user as spectators utilizes
The viewing of spectators' side terminator is live, and by confirming with main broadcaster's interactive (such as receiving and transmitting voice, word or video messaging)
The relevant informations such as product characteristics, the transaction value for consulting live broadcast exhibition commodity, and determine whether to buy commodity.Main broadcaster by with
User interaction, after confirming user's commodity to be purchased and deciding through consultation transaction value with interactive user, main broadcaster places an order and handed over to having discussed and decided
The interactive user (buyer) of easy price.The buyer confirms an order information (for example, confirming settlement price after sequence information is received
Lattice, ship-to information etc.), and the sequence information that will confirm that is sent to platform management device and/or main broadcaster, and paid
Operation.Ship-to information information such as can include name of contact person, phone, address.Completed receiving to pay
After (paying successfully) notice, platform or main broadcaster can arrange picking to deliver and carry out to processing such as buyer notification deliveries.
[first embodiment]
[live method of commerce according to a first embodiment of the present invention]
Referring to the main broadcaster side method of commerce of Fig. 3 A, Fig. 3 B and Fig. 3 C descriptions according to a first embodiment of the present invention.According to
The main broadcaster side method of commerce of the present invention can be read by the CPU 203 of main broadcaster's side terminator 200 and be stored in ROM 204 or deposit
Control program in storage equipment 206 or via communication unit 209 from passing through network and Platform Server 100 or other nets
Network server (not shown) and the control program downloaded are realized.
The control program can be being opened based on H5 on application program, APP, wechat small routine or mobile terminal
The page of hair, it can also be browser program etc..
As shown in Figure 3A, during live, main broadcaster is by showing commodity (step S210), and live user is mutual with viewing
It is dynamic (for example, as shown in Figure 3 B " amber little prince 168 ", " princess's amber " and " muddled little prince " it is live in viewing and with master
Broadcast interaction), and with spectators' Consulting Trade System price (step S220) with purchase intention.For example, as shown in Figure 3 B, it is live
" amber little prince 168 " and " muddled little prince " represent to align live broadcast exhibition commodity interactive user by receiving and dispatching interactive message
(such as the Khotan jade suspension member shown in Fig. 3 B) is interesting, " the bid highest of amber little prince 168 ", main broadcaster in interactive process
With " amber little prince 168 ", which is decided through consultation using price " 402 yuan ", is used as concluded price (agreed transaction value).
Then, main broadcaster is (specific straight to the interactive user for having discussed and decided displaying commodity transaction price using main broadcaster's side terminator
Broadcast interactive user or buyer) carry out single operation under single step.As shown in Figure 3A, in step S230, the detection of main broadcaster's side terminator
Lower single operation, specifically, specific operation that will be associated with specific living broadcast interactive user (" amber little prince 168 "), for example,
To being arranged in, " push of " placing an order " button on the left of message that amber little prince 168 " sends, is detected as shown in Figure 3 B
For user's " lower single operation of amber little prince 168 ".As an example, exemplified with the live of main broadcaster's side terminator in Fig. 3 B
" placing an order " button (transaction button) is shown on picture, and is somebody's turn to do " placing an order " button and is configured to, each of main broadcaster is sent to spectators
Bar interactive message corresponds and each living broadcast interactive user with sending interactive message is associated.If that is, detect
For the operation (for example, push for being somebody's turn to do " placing an order ") of the button that " places an order ", then start order generation processing, and will hair
The interactive user of the interactive message is given as the sending object of order.
Obviously, the form of the transaction button of display associated with specific living broadcast interactive user and arrangement not limited to this, such as
Transaction button can also be arranged to send message each living broadcast interactive user correspond, in the case, as with spy
The lower single operation that determining living broadcast interactive user is associated is that pair transaction shown (in association) correspondingly with interactive user is pressed
The specific operation that button is carried out.And for example, can be integrated with each bar interactive message by transaction button, for example, interactive message will be directed to
What itself was carried out meets the specific operations such as long-press operation, double click operation or the slip of the threshold values such as scheduled duration and contact area,
It is detected as the lower single operation of the interactive user for sending this message.Transaction button is arranged by one-to-one mode, just
Buyer is easily positioned by buyer's interactive information or Buyer User ID in main broadcaster, to be issued with easily to carry out generation and bought
Single operation under one step of the sequence information of family.For another example, can be integrated with the user name for sending interactive message by transaction button, will
The specific operation that the user name of interactive user to have sent interactive message is carried out, is detected as lower single operation.Further for example, can also
Phonetic order is detected, specifically, the phonetic order for meeting the semantic structure pre-set is detected as into lower single operation, and (place an order finger
Make), for example, " placing an order to+user identity information (such as user name)+price " will be met (for example, " placing an order to Zhang San, 500
Member ") voice of semantic structure, it is detected as placing an order for the entitled AAA of user (example of user identity information) interactive user
Operation.Obviously, above semantic structure is merely illustrative, can either pre-define other words or semantic structure with Default Value
It is used as the lower single instrction associated with specific live user.It is associated with living broadcast interactive user by being shown on live picture
Transaction button so that main broadcaster can be addressed to the sequence information of buyer conveniently by single operation under a step to generate.
In addition, multiple interactive users are likely to occur in studio in order to tackle, the interactive user hair without purchase intention
The agreed-upon price message for the interactive user that the interactive message gone out may will likely turn into buyer goes out the situation of display picture, as one kind
Preferable mode, the display sequence of the message that can also be shown to interactive user or interactive user carry out priority setting, example
Such as, by the interactive message top set of the interactive user with purchase intention, or by the interactive user name top set with purchase intention
Either (for example, being highlighted using name in an account book, being special to user name additional marking or independent arrangement in a manner of distinguishing other users
Determine on region (such as " purchase intention user area " is set in display picture)) shown.Thus, it is easy to main broadcaster in interaction
Lower single operation also can be easily carried out rapidly in the case that message is more.
In summary, any of the above specific operation associated with specific live user can be detected as the behaviour that places an order
Make, and above specific operation is all simple and easy single -step operation.
Fig. 3 A are returned next to, in step S240, if detecting lower single operation, generation will be sent to discusses and decides with main broadcaster
The sequence information of the buyer user (specific living broadcast interactive user) of transaction value, and show the sequence information of generation (such as Fig. 3 C institutes
Show), so that main broadcaster confirms an order information.Wherein, the sequence information includes the identification information (example of specific living broadcast interactive user
As in Fig. 3 C be user's pet name " amber little prince 168 ") and pricing information item (as shown in Figure 3 C show " input price "
Field portions).The main broadcaster after sequence information is errorless to spectators' side terminator 300 and/or Platform Server 100 it is determined that send
Sequence information (step 250), for example, being confirmed an order by pressing " be sent to buyer pay the bill " button information and sends order to buying
Family.As preferable example, as shown in Figure 3 C, shown sequence information can also include, if bag postal and/or whether send card
The content options of book.In addition, it can include step S260 (not shown), from Platform Server 100 or Third-party payment system
System, which receives, pays completion notice.
As the example of pricing information item, show that manual or phonetic entry is discussed on sequence information page by main broadcaster in Fig. 3 C
Determine the example of transaction value.Specific steps (i.e. sequence information generation and display processing (step in Fig. 3 A as shown in Figure 5A
S240 a kind of example of sub-step)), in response to detecting lower single operation, extract the user identity information (step of specific user
S2400), what generation will be sent to specific user includes the sequence information (step S2402) of user identity information, and shows
The sequence information (step S2404) generated, receive and show the agreed transaction value that user inputs in pricing information item, more
New order information (step S2408).
But it is clear that the mode that transaction value is discussed and decided on the typing of pricing information item is not limited to this, in response to detecting down
Single operation, main broadcaster side display terminal can also generate the sequence information for including agreed transaction value, order as shown in Figure 3 D
The agreed price " $366.00 for including automatic identification in information and extracting ".Specifically, it is agreed in pricing information item
Transaction value can also be any of in the following manner mode or more kinds of modes with reference to and automatically obtain：From spy
Determine automatic identification in the interactive message (word or speech message) of living broadcast interactive user, by sequence information generation unit from main broadcaster
Issue automatic identification in the message (word or speech message) of living broadcast interactive.For example, Fig. 5 B show sequence information generation simultaneously
Step display S240 automatically obtains the example sub-steps of agreed transaction value process, first, in response to detecting lower single operation,
The user identity information (step S2400) of specific user is extracted, in response to detecting lower single operation, identifies and extracts agreed transaction
Price (step S2403), to be then sent to specific user's according to the user identity information and pricing information extracted, generation
Include the sequence information (step S2405) of user identity information and agreed transaction value, next the generated order of display
Information (step S2407).
Wherein, can be from the interaction related to specific living broadcast interactive user in user identity information extraction step S2400
In message (such as speech message or word message) automatic identification discuss and decide transaction value, for example, from main broadcaster be sent to buyer's or
Person buyer issue identified in the newest interactive message or newest N bars (N is set in advance) interactive message of main broadcaster it is all
Pricing information, and pricing information is ranked up, principle of ordering for example can be that the time is optimal recently, price highest is optimal or
Person's price is optimal etc. between two parties.The optimal price that sorts, or display sequence are shown on the display of main broadcaster's side terminator
M forward (M can be predetermined, such as can be 3) prices, as agreed price candidate, in order to which main broadcaster's selection is true
Recognize agreed price.Thus, lower single operating process of main broadcaster is further simplified by automatic identification agreed price.
In summary, main broadcaster can make main broadcaster's side terminator realize determination purchase by single operation under single step (or a step)
User and generation will be sent to the sequence information of buyer.Sequence information is generated by single operation under single step so that operation main broadcaster
Side terminator carries out live main broadcaster can advantageously carry out lower single operation during live, simultaneously because operation facility is fast
Speed, will not also be influenceed because of lower single operation spectators viewing it is live, improve spectators watches live-experience.
Due to can come at least through one of a variety of particular manner of operation associated with specific living broadcast interactive user above
Realization is accurately positioned single operation under the single step of buyer so that main broadcaster can be according to the concrete condition of live broadcast exhibition and mutual with user
Dynamic concrete condition, to determine to choose the lower single operation of most convenient optimum present case, (such as surrounding environment is quiet or double
Voice when hand is all without the free time, can be either to double-click message or user name etc. with pressing " placing an order " button during one-handed performance), therefore
Improve main broadcaster and carry out the live Consumer's Experience to place an order, and single operation it is rapid and it is simple do not influence live, improve transaction
Watch live experience.
Referring to user side (viewer side) counterparty of Fig. 4 A, Fig. 4 B and Fig. 3 C descriptions according to a first embodiment of the present invention
Method.It can be read according to the user side method of commerce of the present invention by the CPU 303 of user's side terminator 300 and be stored in ROM
304 or the control program in storage device 306 or via communication unit 309 from by network and Platform Server 100 or
Other webserver (not shown) and the control program downloaded are realized.
As shown in Figure 4 A, spectators using user's side terminator 300 open live video and watch it is live in commodity exhibition
Show (step S310), when there is purchase interest to live broadcast exhibition commodity by inquiring item property simultaneously with broadcasting transmitting-receiving interactive message
Consulting Trade System price (step S320).After transaction value has been discussed and decided by interactive message with main broadcaster, main broadcaster passes through main broadcaster side
Terminal installation 200 has carried out lower single operation after generating and sending sequence information, and user's side terminator receives whole from main broadcaster side
The sequence information (step S330) that end device is sent.As shown in Figure 4 B, sequence information includes the identification information (amber of buyer
Little prince), pricing information item (price：$366.00), in addition, sequence information (can also buy expense on behalf including commission item of information：$
, and ship-to item (posting address) 36.00).Wherein, the expense of buying on behalf represents that buyer entrusts main broadcaster will branch in the case of being bought on behalf
The commission of main broadcaster is paid, and ship-to item can be inputted by buyer, and commodity were bought by live platform before buyer
In the case of, can also be by reading and writing automatically in conventional purchaser record.
Buyer confirm an order information it is errorless in the case of, can for example, by be clicking or press on " submission order " button come
Carry out sequence information and submit operation, submit operation to detect on order in step S340, if detecting submission operation,
Show that order pays picture (as shown in Figure 4 C) in user's side terminator, buyer can select the means of payment and carry out order branch
Pay (step S350).If in S340, detecting operation of cancelling an order, then processing enters step S360, and order is cancelled,
Closing the transaction.
[main broadcaster side device terminal according to a first embodiment of the present invention and the software configuration of user's side terminator]
Illustrate main broadcaster side device terminal and user according to a first embodiment of the present invention respectively referring to Fig. 6 A and 6B
The software configuration of side terminator.As shown in Figure 6A, main broadcaster's side terminator 200 according to a first embodiment of the present invention includes：
Lower single operation detection unit 230, it detects the specific operation associated with specific living broadcast interactive user, as lower single operation
(S230)；Sequence information generates and display unit 240, and it is in response to detecting lower single operation, generation and display will be sent to spy
Determine the sequence information (S240) of living broadcast interactive user, the sequence information includes the identification information and valency of specific living broadcast interactive user
Lattice item of information.In addition, main broadcaster's side terminator 200 can also include the live unit 210 for carrying out net cast (S210), it is used for
The messaging unit 220 of user interaction information and sending main broadcaster interactive message (S220) is received, and is confirmed an order in main broadcaster
After the sequence information that information is generated and display unit 240 is shown sequence information is sent to specific living broadcast interactive user (buyer)
(S250) sequence information transmitting element 250.
As shown in Figure 6B, user's side terminator 300 according to a first embodiment of the present invention includes receiving from main broadcaster side end
The sequence information for the sequence information (S330) that end device 200 is sent receives and display unit 330, the sequence information can be main
Side terminator 200 is broadcast by the way that in response to detecting the specific operation as lower single operation and what is generated, the sequence information includes
There are the identification information and pricing information item of specific living broadcast interactive user.In addition, user's side terminator 300 also includes：Depending on
Frequently live (S310) live unit 310；Messaging unit 320, disappear for receiving user interaction information and sending main broadcaster's interaction
Cease (S320)；Order submits detection unit 340, and it detects the order that user is carried out and submits operation (" to be sent to and buy for example, pressing
Family's payment " button, S340)；Order payment unit 350, it provides order payment function, for example, by showing that order pays picture
Face so that user can carry out payment processes；And cancellation of order unit 360, it submits detection unit 340 to detect in order
In the case of cancelling operation, the processing cancelled an order is performed.
Method of commerce and main broadcaster side and user's side terminator according to a first embodiment of the present invention, can pass through response
The sequence information that be sent to specific living broadcast interactive user is generated in detecting single operation under single step so that main broadcaster can pass through
Under single step single operation come generate sequence information and automatically specify sequence information sending object, be thus easy to main broadcaster in live mistake
Easily placed an order while showing commodity and presiding over and play video in journey.
[second embodiment]
[live method of commerce according to a second embodiment of the present invention]
Main broadcaster side according to a second embodiment of the present invention and the live friendship of user side are described referring to Fig. 7 A and Fig. 7 B
Easy method.Compared with the method for commerce of first embodiment, difference is, the main broadcaster side method of commerce of second embodiment is in step
In rapid S241, in response to detecting lower single operation, generation includes the sequence information of screenshotss picture；And in the live friendship of user side
In easy method, in step S331, the sequence information for including screenshotss picture is received and shown.For convenience, retouched following
In stating, pair step identical with first embodiment or structure are omitted, repeated no more.
The live method of commerce of the main broadcaster side of second embodiment of the invention is described below.As shown in Figure 7 A, when
After step S230 detects lower single operation, in step S241, in response to detecting lower single operation, generation includes screenshotss picture
Sequence information, and be sent to buyer (S250).As shown in Figure 3 C, the white edge picture for being stacked with sequence information is that screenshotss are drawn
Face.As shown in Figure 4 B, in the sequence information sent from main broadcaster's side terminator that user's side terminator side is shown, upper left
The picture at angle is the screenshotss picture in step S241 generations, and the screenshotss picture is exactly the screenshotss picture that main broadcaster carries out the lower single operation moment
Face.Include the commodity of live broadcast exhibition in the screenshotss picture, the screenshotss picture can also as the identification information of merchandising,
The commodity in order are recognized for main broadcaster or buyer.Obviously, the arrangement of the screenshotss picture and display not limited to this, can use it
His mode.
Specifically, as shown in figure 8, including sequence information generation and display processing (step S241) example of screenshotss picture
It such as may further include following steps：In response to detecting lower single operation, the user identity information (step of specific user is extracted
S2400)；In response to detecting lower single operation, identify and extract agreed transaction value (step S2410)；In response to detecting down
Single operation, screenshotss are carried out to live picture and generate the screenshotss picture (step S2412) of live video, the screenshotss picture can be
Displaying to the lower single operation moment needed the live screenshotss picture of merchandising or before lower single operation moment for detecting
The live screenshotss picture of predetermined instant afterwards；According to the user identity information and pricing information extracted, generation will be sent to specific
The sequence information (step S2414) for including user identity information, transaction value and screenshotss picture of user；What display was generated
Sequence information (step S2418).Wherein, step S2400, step S2410 and step S2412 execution can be it is parallel,
Serial or serial parallel is combined, and serial order is not limited to sequence described above, can be with any other order.In addition, in agreed valency
Agreed price can be extracted in lattice extraction step S2410, scheme as an alternative, agreed price candidate can also be extracted
, and display is followed by the selected operation by user to agreed price candidate item in step S2418.
Accordingly, for the live method of commerce of user side, as shown in Figure 7 B, in step S331, user's lateral terminal
Device 300 receives from main broadcaster's side terminator 200, includes the sequence information for the screenshotss picture that screenshotss are carried out to live picture
(as shown in Figure 4 B).Then, whether sequence information of the buyer based on the display information that confirms an order is errorless, if order is errorless, buys
Family can carry out sequence information and submit operation, and in step S340, if detecting that sequence information submits operation, processing enters
To step S350, order payment processes are transferred to.If in S340, operation of cancelling an order is detected, then processing enters step
S360, order are cancelled, closing the transaction.
Include from there through in main broadcaster's side terminator 200 operate in response to the screenshotss of lower single operation so as to generate
, can be using the screenshotss picture as the commodity sign information in order so that main broadcaster and consumption in the sequence information of screenshotss picture
Person can easily recognize tradable commodity, can also be easy to the later stage to provide transaction evidence.
[main broadcaster side device terminal according to a second embodiment of the present invention and the software configuration of user's side terminator]
As shown in fig. 9 a and fig. 9b, the software knot of main broadcaster side device terminal installation 200 according to a second embodiment of the present invention
The difference of structure and first embodiment is sequence information generation and display unit 241, and use according to a second embodiment of the present invention
The software configuration of family side device terminal installation 300 and the difference of first embodiment are sequence information reception and display unit 331.
Specifically, as shown in Figure 9 A, include according to main broadcaster's side terminator 200 of second embodiment of the invention：Place an order behaviour
Make detection unit 230, it detects the specific operation associated with specific living broadcast interactive user, as lower single operation (S230)；Order
The generation of single information and display unit 241, it is in response to detecting lower single operation, generation and display will be sent to specific living broadcast interactive
The sequence information (S241) for including the screenshotss picture for live picture of user.In addition, main broadcaster's side terminator 200 may be used also
With the live unit 210 including carrying out net cast (S210), for receiving user interaction information and sending main broadcaster's interactive message
(S220) messaging unit 220, and main broadcaster confirm an order information generation and display unit 240 show sequence information
Backward specific living broadcast interactive user (buyer) sends the sequence information transmitting element 250 of sequence information (S250).Wherein, the order
Information generates and display unit 241 also includes screenshotss unit, and it needs merchandising in response to detecting lower single operation, to displaying
Live picture carry out screenshotss (S2412), generation for commodity for sale live video screenshotss picture.
As shown in Figure 9 B, include according to user's side terminator 300 of second embodiment of the invention：Carry out net cast
(S310) live unit 310；Messaging unit 320, for receiving user interaction information and sending main broadcaster's interactive message
(S320)；Sequence information receives and display unit 331, receives and includes from what main broadcaster's side terminator 200 was sent for straight
Broadcast the sequence information (S331) of the screenshotss picture of picture, the sequence information can be main broadcaster's side terminator 200 by response to
Detect as the specific operation of lower single operation and generate, and the sequence information includes the mark of specific living broadcast interactive user
Know information and pricing information item.In addition, user's side terminator 300, which also includes order, submits detection unit 340, it detects user
The order of progress submits operation (for example, pressing " being sent to buyer's payment " button, S340)；Order payment unit 350, it is provided
Order payment function, for example, by showing that order pays picture so that user can carry out payment processes；Cancellation of order unit
360, it performs the processing cancelled an order in the case where order submits detection unit 340 to detect cancellation operation.
[3rd embodiment]
[live method of commerce according to a third embodiment of the present invention]
Described according to a third embodiment of the present invention referring to Figure 10 A to Figure 10 C, Figure 11 A and Figure 11 B and Figure 12
Main broadcaster side and the live method of commerce of user side.Compared with the method for commerce of first embodiment and second embodiment, the 3rd implements
The main broadcaster side of example or the difference of user side method of commerce be, include receiving merchandise video information (S270, S271
S380, S381), display transaction video information (S280, S281 S390, S391) and the step of play transaction video (S290,
S291\S390、S391).For convenience, in the following description, pair step identical with first embodiment or structure are entered
Province omits, and repeats no more.
The live method of commerce of the main broadcaster side of third embodiment of the invention, platform operation side side and user side is carried out below
Description.As shown in Figure 10 A to Figure 10 C and Figure 12, in step s 250, main broadcaster's side terminator 200 fills to user's lateral terminal
Put and send generated sequence information, include user identity information and pricing information item in the sequence information, can also include
There is screenshotss picture as commodity sign information.The sequence information is received in user's side terminator 300 and completes to pay
(S350) after, in step S260, main broadcaster's side terminator 200 receives complete from the payment that for example Platform Server 100 is sent
Into notice.As an example, the payment completion notice can be sent from Platform Server 100, it is clear that can also be from for example
Third-party payment platform is sent.Specifically, such as in the case of using Third-party payment, complete to pay in user
(S350) in the case of, Platform Server 100 receives payment completion notice from Third-party payment platform, and will pay and complete to lead to
Know and be transmitted to (the step 110) of main broadcaster's side terminator 200.
The CPU of platform management server 100 can be passed through according to the live method of commerce in platform operation side side of the present invention
111 read and are stored in ROM 103 or control program on External memory equipment 140 or via network interface 117 from passing through net
Webserver (not shown) that network is connected with platform management device 100 and the control program downloaded are realized.Also, in platform
Video library of for example merchandising is stored with the External memory equipment 140 of managing device 100, will such as order mark in video library of merchandising
Know information and transaction video labeling information is managed in association.The fact that completed in response to the payment (such as from third party
Platform, which receives, pays completion notice), Platform Server 100 is intercepted from caching or the live video data of interim storage and is directed to
Under order commodity before and after the single operation moment scheduled time slot live video, as transaction video stored (step S120), so
Generation transaction video information (step S130) afterwards.Wherein, as an example, scheduled time slot can be before lower single operation 3 minutes and
The video of 2 minutes after lower single operation, either descend before single operation after the video of 6 minutes or lower single operation 5 minutes etc..It is predetermined
The setting of period can at least one of in the following ways：Scheduled time slot before and after the lower single operation that system is set automatically；
By scheduled time slot of the live operator before and after the lower single operation of platform side server settings；By the main broadcaster behaviour set in advance that places an order
Make front and rear scheduled time slot；By the scheduled time slot before and after purchaser's lower single operation set in advance.As an example, the transaction video
Information can be the link to transaction video.For example, transaction video information can use the two dimension for the link for representing transaction video
The form (Quick Response Code in the upper right corner in such as Figure 11 B) of code.
Next, in step S140, platform side server fills to main broadcaster's side terminator 200 and/or user's lateral terminal
Put the transaction video information that 300 transmissions are generated.Transaction video information forwarding step S140, can be Platform Server 100
Actively push to main broadcaster's side terminator 200 and/or user's side terminator 300 or filled in response to main broadcaster's lateral terminal
Put the inquiry request of any one of 200 and user's side terminator 300 and sent to issuer.In addition, in active push
In the case of video information of merchandising, the opportunity of push can also be together with payment completion notice, that is, first carry out step S120
And S130, then parallel execution of steps S110 and S140.It is obvious also possible to using other execution sequences.
In main broadcaster's side terminator 200, in step S260, receive and pay completion notice.Also, in step S270
In, transaction video information is received from Platform Server 100, or operate (as shown in Figure 11 A in response to the order inquiries of main broadcaster
Inquire about picture), and sent to Platform Server 100 for the request of transaction query video (for example, for looking into as shown in Figure 11 A
Ask the push of " electronic certificate " button in picture) and receive and show in response to the inquiry request and from Platform Server
The 100 transaction video informations sent.Scheme as an alternative, in the active push of Platform Server 100 transaction video information
In the case of, main broadcaster's side terminator 200 receives transaction video information from Platform Server 100 in step S270, and is stored in
In the storage device of main broadcaster's side terminator 200, then, in the case where detecting the inquiry request of main broadcaster, looked into response to this
Request is ask to show transaction video information (S280).As shown in Figure 11 B, transaction video information is shown in the two of the picture upper right corner
Tie up code.Main broadcaster or user can identify the link information included in the Quick Response Code by using terminal installation barcode scanning, with
Operated on main broadcaster side or user terminal apparatus in response to barcode scanning and play transaction video (S290).
As preferable example, the transaction video information may be embodied in the electronic certificate.Such as Figure 13 A to Figure 13 C
Shown, Platform Server 100 generates the electronic certificate for including transaction video information in step S131, and to main broadcaster's lateral terminal
Device 200 and user's side terminator 300 send generated electronic certificate (S141).Correspondingly, main broadcaster's side terminator 200
The electronic certificate (S271) for including transaction video information is received from Platform Server 100 in step S270, and is shown
(or being shown according to the inquiry operation (operation for being directed to " electronic certificate " button as shown in Figure 11 A) of user) is such as Figure 11 B institutes
That shows includes the electronic certificate (S281) of transaction video 2 D code information, and the sweeping for transaction video information in response to main broadcaster
The identifications such as code operate and play transaction video (S291).Figure 11 B illustrate the schematic diagram of electronic certificate, the electronic certificate
Include sequence information, identification information of live platform etc. can also be included.
In user's side terminator 300, after order payment processes are performed in step S350, connect into video information
Receive step S360 and video information step display S380, the step S270 that the two steps perform with main broadcaster's side terminator 200
It is similar with step S280, repeat no more.
As preferable example, the step of step S381 and step S391 in the method for commerce of user side are with main broadcaster side
S281 is similar with step S291, repeats no more.
In summary, by providing and playing transaction video, platform, main broadcaster and consumer are easy to confirm commodity in the later stage
Process of exchange, and it is capable of the internet sales trace of nonstandardized technique commodity, chain of evidence preservation.In addition, by using electronics with
The mode of card, in a manner of the Quick Response Code comprising the link for representing transaction video, be advantageous to main broadcaster and consumer preserves transaction video
Information, and it is easy to the later stage to check transaction video at any time.
[main broadcaster side device terminal according to a third embodiment of the present invention and the software configuration of user's side terminator]
As shown in figs. 14 a and 14b, the software of main broadcaster side device terminal installation 200 according to a third embodiment of the present invention
The difference of structure and first embodiment or second embodiment is, in addition to receives and pay completion notice unit 260, video of merchandising
Cease receiving unit 270 (271), transaction video breath display unit 280 (281) and transaction video playback unit 290 (291)；And root
According to software configuration and the first embodiment or second embodiment of the user-side device terminal installation 200 of third embodiment of the invention
Difference is, in addition to transaction video breath receiving unit 370 (371), transaction video breath display unit 380 (381) and transaction regard
Frequency broadcast unit 390 (391).In illustrating below, for simplicity, mutually isostructural description is omitted.
As shown in Figure 14 A, include according to main broadcaster's side terminator 200 of third embodiment of the invention：Receive to pay and complete to lead to
Know unit 260, it receives the payment completion notice (S260) sent from such as Platform Server 100；Video breath of merchandising is shown
Unit 270/271, its from Platform Server 100 receive transaction video information/comprising transaction video information electronic certificate, or
In response to main broadcaster order inquiries operation and to Platform Server 100 send for transaction query video ask and receive in response to
The inquiry request and sent from Platform Server 100 transaction video information/comprising transaction video information electronic certificate
(S270, S271), the transaction video information include the link of transaction video；Video of merchandising ceases display unit 280/281, its
In response to main broadcaster order inquiries operation and show transaction video information/comprising transaction video information electronic certificate；Transaction regards
Frequency broadcast unit 290/291, it is grasped in response to the identification of the transaction video information to being included in transaction video information/electronic certificate
Make, play transaction video (S290, S291), the transaction video is the live video of scheduled time slot before and after the lower single operation moment.
As shown in Figure 14B, include according to main broadcaster's side terminator 200 of third embodiment of the invention：Video breath of merchandising receives
Unit 370/371, its receive transaction video information/comprising transaction video information electronic certificate, transaction video information include
To the link of transaction video；Video information of merchandising display unit 380/381, it operates and shown in response to the order inquiries of user
Merchandise video information/comprising transaction video information electronic certificate；Transaction video playback unit 390/391, it is in response to aobvious
The identification operation of the transaction video information included in the transaction video information/electronic certificate shown, plays transaction video, the transaction
Video is the live video of scheduled time slot before and after the lower single operation moment.
[other embodiment]
Embodiments of the invention can also be recorded in storage medium (for example, non-transitory computer by reading and performing
Readable storage medium storing program for executing) on be used for perform the above embodiment of the present invention one or more functions computer executable instructions
System or the computer of device realize, and by the computer by system or device for example, by being read from storage medium
And perform and come in fact to the method for performing the computer executable instructions of one or more functions of above-described embodiment to perform
It is existing.Computer can include the one or more of CPU (CPU), microprocessing unit (MPU) or other circuits, and
And the network of single computer or single computer processor can be included.Such as can from network or storage medium to
Computer provides computer executable instructions.Storage medium can include such as hard disk, random access memory (RAM), read-only
Memory (ROM), the memory of distributed computing system, CD (such as compact disk (CD), digital versatile disc (DVD) or indigo plant
CD (BD)TM), flash memory device, the one or more of storage card etc..
Although with reference to exemplary embodiment, invention has been described, but it is to be understood that public the invention is not restricted to institute
The exemplary embodiment opened.Scope of the following claims meets broadest explanation so that its cover all this modifications with
And equivalent structure and function.
Claims (26)
1. a kind of with user's side terminator peace platform server communication and can carry out the main broadcaster side of net cast transactional operation
Terminal installation, main broadcaster's side terminator include：
Lower single operation detection unit, it detects the specific operation associated with specific living broadcast interactive user, as lower single operation；
Sequence information generates and display unit, and, in response to detecting lower single operation, generation and display will be sent to specific live for it
The sequence information of interactive user,
Wherein, the sequence information includes the identification information and pricing information item of specific living broadcast interactive user.
2. main broadcaster's side terminator according to claim 1, wherein, the spy associated with specific living broadcast interactive user
Fixed operation is one kind in following operation：
The specific operation that the transaction button of pair display associated with specific living broadcast interactive user is carried out；
The spy carried out to the message or the user identity information of specific living broadcast interactive user that are sent by specific living broadcast interactive user
Fixed operation；
Single operation under the voice carried out for specific user.
3. main broadcaster's side terminator according to claim 1 or 2, wherein, the pricing information item in the sequence information is used
Transaction value is discussed and decided in typing, and
The agreed transaction value be any of in the following manner mode or more kinds of modes with reference to and obtain：By
In pricing information item of the main broadcaster in the sequence information of display manually or phonetic entry, by sequence information generation unit from specific straight
Broadcast automatic identification in the interactive message of interactive user, by sequence information generation unit issue specific living broadcast interactive user from main broadcaster
Message in automatic identification.
4. main broadcaster's side terminator according to claim 1 or 2, wherein, the sequence information generation unit is in response to inspection
Lower single operation is measured, automatic identification discusses and decides transaction value from the message related to specific living broadcast interactive user, to generate and show
Show the sequence information for including agreed transaction value item.
5. main broadcaster's side terminator according to claim 1 or 2, the sequence information also include, if bag postal and/or
Whether the content options of certificate are sent.
6. main broadcaster's side terminator according to claim 5, wherein, the sequence information generation and display unit are further
Including：
Screenshotss unit, in response to detecting lower single operation, the live picture for needing merchandising to displaying carries out screenshotss and life for it
Into screenshotss picture,
Wherein, sequence information generation and display unit generation include the sequence information of screenshotss picture and shown.
7. main broadcaster's side terminator according to claim 6, wherein, displaying of the screenshotss unit to the lower single operation moment
The live picture for needing merchandising carries out screenshotss.
8. according to main broadcaster's side terminator described in claim 1,2 or 6, main broadcaster's side terminator also includes：
Transaction video playback unit, it is operated in response to the identification of the transaction video information to display, plays transaction video, described
Transaction video is the live video of scheduled time slot before and after the lower single operation moment.
9. main broadcaster's side terminator according to claim 8, main broadcaster's side terminator also includes：
Transaction video information receiving unit, it receives transaction video information, and the transaction video information includes transaction video
Link；
Transaction video information display unit, it operates in response to the order inquiries of main broadcaster and shows transaction video information.
10. main broadcaster's side terminator according to claim 9, wherein, transaction video information display unit is in response to inquiry
Operation, display includes the electronic certificate of transaction video information and sequence information, and the transaction video information is to represent to hand over
The Quick Response Code of the link of easy video.
11. a kind of can be with main broadcaster's side terminator and platform server communication and the user side for carrying out net cast transactional operation
Terminal installation, user's side terminator include：
Sequence information receives and display unit, receives the sequence information sent from main broadcaster's side terminator and shows that order is believed
Breath,
Wherein, the sequence information includes the identification information and pricing information item of specific living broadcast interactive user.
12. user's side terminator according to claim 11, wherein, commission item of information is included in the sequence information
And/or ship-to item.
13. user's side terminator according to claim 11 or 12, wherein, the sequence information includes live broadcast exhibition
The screenshotss picture of commodity for sale.
14. user's side terminator according to claim 11 or 12, wherein, user's side terminator also includes：
Transaction video playback unit, it is operated in response to the identification of the transaction video information to display, plays transaction video, described
Transaction video is the live video of scheduled time slot before and after the lower single operation moment.
15. user's side terminator according to claim 14, wherein, user's side terminator also includes：
Transaction video information receiving unit, it receives transaction video information, and the transaction video information includes transaction video
Link；
Transaction video information display unit, it operates in response to the order inquiries of user and shows transaction video information.
16. user's side terminator according to claim 15, wherein, the transaction video information display unit display bag
The electronic certificate containing transaction video information, and the transaction video information is the two of the link for representing transaction video
Tie up code.
17. a kind of display control unit for being used to that main broadcaster's side terminator of net cast transactional operation can be carried out, the main broadcaster
Side terminator can include with user's side terminator peace platform server communication, the display control unit：
Transaction button display unit, the transaction button associated with living broadcast interactive user is shown on live picture；
Sequence information display unit, the lower single operation of the transaction button, generation and display will be sent are directed in response to detecting
To the sequence information of specific living broadcast interactive user,
Wherein, the sequence information includes the identification information and pricing information item of specific living broadcast interactive user.
18. display control unit according to claim 17, wherein,
The transaction button is arranged to, and is corresponded with each message transmitted by living broadcast interactive user, or with sending message
Each living broadcast interactive user correspond.
19. the display control unit according to claim 17 or 18, wherein, the institute that the sequence information display unit is shown
State sequence information also to include, if bag postal and/or the content options for whether sending certificate.
20. the display control unit according to claim 17 or 18, wherein, the institute that the sequence information display unit is shown
State sequence information also to include, the transaction button is carried out the screenshotss picture of live picture during lower single operation.
21. the display control unit according to claim 17 or 18, wherein, the display control unit also includes：
Transaction video information display unit, transaction video information, the transaction video information are shown according to the inquiry operation of user
Transaction video can be played after being operated, the transaction video is the live video of the scheduled time slot before and after the lower single operation moment.
22. display control unit according to claim 21, wherein,
The transaction video information display unit is shown in response to the inquiry operation of user to be included described in transaction video information
Electronic certificate, and the transaction video information is the Quick Response Code for the link for representing transaction video.
23. a kind of main broadcaster side method of commerce that can carry out net cast transactional operation, the method for commerce comprise the following steps：
Lower single operation detecting step, it detects the specific single -step operation associated with specific living broadcast interactive user, as the behaviour that places an order
Make；
Sequence information generates and step display, and, in response to detecting lower single operation, generation and display will be sent to specific live for it
The sequence information of interactive user,
Wherein, the sequence information includes the identification information and pricing information item of specific living broadcast interactive user.
24. a kind of living broadcast interactive user side method of commerce that can carry out net cast transactional operation, the method for commerce include
Following steps：
Sequence information receives and step display, receives the sequence information sent from main broadcaster's side terminator and shows that the order is believed
Breath,
Wherein, the sequence information includes the identification information and pricing information item of specific living broadcast interactive user.
25. a kind of main broadcaster side display control method that can carry out net cast transactional operation, the display control method include
Following steps：
Transaction button step display, the transaction button associated with living broadcast interactive user is shown on live picture；
Sequence information step display, the lower single operation of the transaction button, generation and display will be sent are directed in response to detecting
To the sequence information of specific living broadcast interactive user,
Wherein, the sequence information includes the identification information and pricing information item of specific living broadcast interactive user.
26. a kind of computer-readable recording medium, it is stored with computer program, and the computer program is read by terminal installation
Terminal installation can be made to realize the method according to any one of claim 23 to 25 afterwards.
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| CN201710796213.3A CN107609937B (en) | 2017-09-06 | 2017-09-06 | Transaction method, display control method, terminal device, and display control device |
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| CN201710796213.3A CN107609937B (en) | 2017-09-06 | 2017-09-06 | Transaction method, display control method, terminal device, and display control device |
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| CN109410000A (en) * | 2018-10-19 | 2019-03-01 | 北京小米移动软件有限公司 | Order reminding method and device |
| CN109584084A (en) * | 2018-10-22 | 2019-04-05 | 中国平安人寿保险股份有限公司 | Insurance products order information and agent's information correlation method, device and equipment |
| CN110097429A (en) * | 2019-04-30 | 2019-08-06 | 北京达佳互联信息技术有限公司 | Electronic order generation method, device, terminal and storage medium |
| CN110097428A (en) * | 2019-04-30 | 2019-08-06 | 北京达佳互联信息技术有限公司 | Electronic order generation method, device, terminal and storage medium |
| CN110415067A (en) * | 2019-06-10 | 2019-11-05 | 天津五八到家科技有限公司 | Ordering method, equipment and storage medium |
| CN110996111A (en) * | 2019-12-04 | 2020-04-10 | 广州华多网络科技有限公司 | Method, device and system for sending order by live broadcast |
| CN111724222A (en) * | 2019-03-19 | 2020-09-29 | 阿里巴巴集团控股有限公司 | Information processing method and device in live broadcast and electronic equipment |
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