CN105933719A - Video live-broadcast interactive sale system and method - Google Patents
Video live-broadcast interactive sale system and method Download PDFInfo
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- CN105933719A CN105933719A CN201610227217.5A CN201610227217A CN105933719A CN 105933719 A CN105933719 A CN 105933719A CN 201610227217 A CN201610227217 A CN 201610227217A CN 105933719 A CN105933719 A CN 105933719A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
- H04N21/42202—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS] environmental sensors, e.g. for detecting temperature, luminosity, pressure, earthquakes
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Finance (AREA)
- Accounting & Taxation (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Strategic Management (AREA)
- Theoretical Computer Science (AREA)
- Economics (AREA)
- Marketing (AREA)
- Development Economics (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Life Sciences & Earth Sciences (AREA)
- Databases & Information Systems (AREA)
- Biodiversity & Conservation Biology (AREA)
- Ecology (AREA)
- Emergency Management (AREA)
- Environmental & Geological Engineering (AREA)
- Environmental Sciences (AREA)
- Remote Sensing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention provides a video live-broadcast interactive sale system. The system comprises a video host system, a background system and a client module, wherein the video host system comprises a shooting unit for video shooting, an object sensing device arranged on an object to be sold and a display device; the background system is in communication connection with the video host system; and the client module is arranged in a user terminal, is in communication connection with the background system, and receives and plays videos shot by the shooting unit. After that the object sensing device senses a motion that a video host picks up the object to be sold, an ID of the object to be sold is sent to the background system, the background system sets the object to be sold as a present sale object and sends information of the present sale object to the user terminal, specific price is displayed, and if a user chooses to buy the object, the background system completes payment automatically and displays deal success in the display device. Via the video live-broadcast interactive sale system, video live-broadcast interactive sale can be completed only via the video host but not other technical staff. The invention also provides a video live-broadcast interactive sale method.
Description
Technical field
The present invention relates to video marketing technique field, particularly relate to a kind of net cast interaction marketing system and side
Method.
Background technology
Along with the innovation quickly popularized and emerge in an endless stream of internet, net cast is sold to be increasingly becoming and is recently regarded
Frequently website and the brand-new upsurge of Web TV, each big major video website is all proposed live class content product,
Many concerns of industry are attracted.Existing universal net cast is sold and is relied primarily on host and show product
On-the-spot assistant carry out product introduction, and provided technical support, as answered use by person skilled and backstage
Family consulting telephone, accept and record conclusion of the business etc..
Obviously, this net cast sale is difficult to rely only on host and completes, and needs more on-the-spot people
Member and technical staff coordinate, and operate complex, and are also easier to make mistakes, it is difficult to make full use of internet
Convenience.
Summary of the invention
In view of this, it is necessary to a kind of net cast interaction marketing system and method are provided, make full use of interconnection
The convenience of net, for sales force by the way of net cast carries out production marketing offer simple possible, and
Without others skilled in the art's on-site support.
A kind of net cast interaction marketing system, comprising:
Video host's system, it includes carrying out the image unit of video capture, being arranged on thing for sale
Object sensing device and display device；
Background system, itself and described video host's system communicate to connect；And
User side module, it is arranged at user terminal and communicates to connect with described background system, receiving and play
The video of described image unit shooting；
After described object sensing device senses obtains the action that video host picks up described thing for sale, by institute
The ID mark stating thing for sale sends to described background system, and described thing for sale is arranged by described background system
For present sales thing, and send to described user side module, present sales thing described in described user terminal displays
Designated price, if having user by described user terminal selecting buy described present sales thing, the most described after
Platform system is automatically performed withholds and shows conclusion of the business on said display means.
Compared to prior art, described net cast interaction marketing system takes full advantage of the convenience of internet,
Only need video host (i.e. sales force) that net cast interaction can be completed to sell, and without other technologies
Personnel on site supports, and operation is simple and feasible, the most error-prone.
In the present invention one better embodiment, described object sensing device includes motion sensor and wireless transmission
Device；Described motion sensor is arranged on described thing for sale, described action sensor be used for sensing described in regard
Frequently host picks up the action of described thing for sale；Described wireless launcher and described background system radio communication
Connect, send to described background system for the ID of described thing for sale is identified.
In the present invention one better embodiment, also include being arranged at described background system and and described wireless transmission
The wireless receiver that device is corresponding.
In the present invention one better embodiment, described user terminal is mobile phone or computer.
In the present invention one better embodiment, described user side module is to be installed on the application of described user terminal
Program.
In the present invention one better embodiment, described image unit includes at least one camera.
A kind of net cast interaction marketing method, it comprises the steps:
The object sensing device acquisition video host that S101, utilization are arranged on thing for sale treats described in picking up
Sell the action of thing；
S103, utilize wireless launcher the ID of described thing for sale to be identified to send to background system；
Described thing for sale is set to present sales thing by S105, described background system, and regards all watching
Frequently the designated price of present sales thing described in the user terminal displays of living broadcast interactive；
If S107 has user to pass through its user terminal selecting buys described present sales thing, the most described backstage is
System is automatically performed withholds and shows conclusion of the business in video host's system.
Relative to prior art, the convenience that described net cast interaction marketing method makes full use of internet,
And use object sensing device to pick up the action of thing for sale and be identified obtaining video host, it is simple to
Video host completes net cast interaction and sells, and operation is simple, and the most error-prone.
In the present invention one better embodiment, after step S107, if described video host picks up another
Thing for sale, then repeat step S101～step S107.
Accompanying drawing explanation
The schematic diagram of the net cast interaction marketing system that Fig. 1 provides for first embodiment of the invention；
The schematic diagram of the net cast interaction marketing method that Fig. 2 provides for second embodiment of the invention.
Detailed description of the invention
For the ease of understanding the present invention, below with reference to relevant drawings, the present invention is described more fully.
Accompanying drawing gives the better embodiment of the present invention.These are only the preferred embodiments of the present invention, and unprovoked
This limits the scope of the claims of the present invention, every equivalent structure utilizing description of the invention and accompanying drawing content to be made
Or equivalence flow process conversion, or directly or indirectly it is used in other relevant technical fields, the most in like manner it is included in this
In the scope of patent protection of invention.
Unless otherwise defined, all of technology used herein and scientific terminology and the technology belonging to the present invention
The implication that the technical staff in field is generally understood that is identical.The art used the most in the description of the invention
Language is intended merely to describe the purpose of specific embodiment, it is not intended that in limiting the present invention.Used herein
Term " and/or " include the arbitrary and all of combination of one or more relevant Listed Items.
Refer to Fig. 1, a kind of net cast interaction marketing system 100 provided for first embodiment of the invention,
It includes video host's system 10, background system 20 and user side module 30；Described video host is
System 10 includes the image unit 11 carrying out video capture, the object sensing device being arranged on thing 40 for sale
13 and display device 15；Described background system 20 and described video host's system 10 communicate to connect；Described
User side module 30 is arranged at user terminal 60 and communicates to connect with described background system 20, receives and plays
The video of described image unit 11 shooting；Described object sensing device 13 sensing obtains video host and picks up
After the action of described thing for sale 40, the ID of described thing 40 for sale is identified and sends to described background system
20, described thing 40 for sale is set to present sales thing by described background system 20, and sends to described use
Family end module 30, described user terminal 60 shows the designated price of described present sales thing, if there being user to use
Described user terminal 60 by described user side module 30 select buy described present sales thing, the most described after
Platform system 20 is automatically performed withholds and shows conclusion of the business in described display device 15.
It is understood that described video host's system 10, described background system 20 and described user side mould
Block 30 can realize communication connection by internet, is thus conducive to the convenience made full use of internet.
Described image unit 11 is for shooting the video needed for net cast, it is clear that its can include one or
The multiple camera of person.
Described object sensing device 13 includes motion sensor 131 and wireless launcher 133；Described sense of movement
Answer device 131 to be arranged on described thing for sale 40, be used for sensing described video host and pick up described for sale
The action of thing 40；Described wireless launcher 133 and described background system 20 radio communication connect, and being used for will
The ID mark of described thing for sale 40 sends to described background system 20.In the present embodiment, described sense of movement
Device 131 is answered to be attached directly on described thing for sale 40, when video host picks up described thing for sale 40
Time, described motion sensor 131 can sense the corresponding action of acquisition, and by described wireless launcher 133
The ID of described thing 40 for sale is identified and sends to described background system 20.It is understood that described nothing
Line transmitter 133 has corresponding wireless receiver (not shown) and is arranged at described background system 20；Institute
State the ID on thing 40 for sale and be designated unique mark, the most different things for sale has different ID to identify,
Thus it is easy to identify and record.
In the present embodiment, described user terminal 60 is mobile phone or computer, and described user side module 30 is for installing
Application program in described user terminal 60.It is understood that user can use its user terminal 60
The video of described image unit 11 shooting, the i.e. mutual untie-sell of watching video live broadcast is watched by user side module 30
Sell program, obtain described thing for sale 40 for information about, including video host introduce product size,
Function, price etc., meanwhile, user uses its user terminal 60 can be carried out mutually by user side module 30
Dynamic operation, as selected to place an order, determine quantity purchase or cancel an order.
Obviously, utilize the described net cast interaction marketing system 100 that the present invention provides, take full advantage of interconnection
The convenience of net, only needs video host (i.e. sales force) can complete net cast interaction and sells, and
Without others skilled in the art's on-site support, and operation is simple and feasible, the most error-prone.
Referring to Fig. 2, second embodiment of the invention provides a kind of net cast interaction marketing method, it include as
Lower step:
The object sensing device 13 that S101, utilization are arranged on thing 40 for sale obtains video host and picks up
The action of described thing for sale 40.
Specifically, described object sensing device 13 utilizes and is arranged at the action induction on described thing for sale 40
Device 131 senses described video host and picks up the action of described thing for sale 40.
S103, utilize wireless launcher 131 ID of described thing 40 for sale to be identified to send to background system
20。
Specifically, described wireless launcher 133 and described background system 20 radio communication connect, described dynamic
Make after inductor 131 senses the action that described video host picks up described thing for sale 40, described wireless
The ID of described thing 40 for sale is identified and sends to described background system 20 by emitter 133.
Described thing 40 for sale is set to present sales thing by S105, described background system 20, and all
The user terminal 60 of watching video living broadcast interactive shows the designated price of described present sales thing 40.
Specifically, after described background system 20 receives the ID mark of described thing for sale 40, treat described
Sell thing 40 and be set to present sales thing, and the relevant information of described thing 40 for sale (is included that product is believed
Breath and price etc.) send to described user side module 30, described user terminal 60 i.e. shows described present sales
The designated price of thing, for reference.
If S107 has user to use its user terminal 60 to select purchase described currently by user side module 30
Selling thing, the most described background system 20 is automatically performed withholds and shows conclusion of the business in video host's system 10.
Thus, the net cast interaction that can complete described thing for sale 40 is sold.
Certainly, if there being multiple user to use each user terminal 60 to select to buy institute by user side module 30
Stating present sales thing, described background system 20 then can be respectively completed withholds and in video host's system 10
Upper display strikes a bargain.
It is understood that when described video host completes a thing for sale post sales, regard if described
Frequently host picks up another thing for sale again, then will repeat step S101～step S107, and start another
The sale of thing for sale.
It is understood that be provided with described object sensing device 13 and unique on different things for sale 40
ID mark.
Relative to prior art, it is convenient that described net cast interaction marketing method can make full use of internet
Property, and use object sensing device 13 to pick up the action of thing 40 for sale and carry out obtaining video host
Identify, it is simple to video host completes net cast interaction and sells, and operation is simple, and the most error-prone.
Embodiment described above only have expressed the several embodiments of the present invention, and it describes more concrete and detailed,
But therefore can not be interpreted as the restriction to the scope of the claims of the present invention.It should be pointed out that, for this area
Those of ordinary skill for, without departing from the inventive concept of the premise, it is also possible to make some deformation and
Improving, these broadly fall into protection scope of the present invention.Therefore, the protection domain of patent of the present invention should be with appended
Claim is as the criterion.
Claims (8)
1. a net cast interaction marketing system, it is characterised in that including:
Video host's system, it includes carrying out the image unit of video capture, being arranged on thing for sale
Object sensing device and display device；
Background system, itself and described video host's system communicate to connect；And
User side module, it is arranged at user terminal and communicates to connect with described background system, receiving and play
The video of described image unit shooting；
After described object sensing device senses obtains the action that video host picks up described thing for sale, by institute
The ID mark stating thing for sale sends to described background system, and described thing for sale is arranged by described background system
For present sales thing, and send to described user side module, present sales thing described in described user terminal displays
Designated price, if having user by described user terminal selecting buy described present sales thing, the most described after
Platform system is automatically performed withholds and shows conclusion of the business on said display means.
2. net cast interaction marketing system as claimed in claim 1, it is characterised in that described object passes
Induction device includes motion sensor and wireless launcher；Described object sensing device is arranged at described thing for sale
On, described action sensor picks up the action of described thing for sale for sensing described video host；Described
Wireless launcher and described background system radio communication connect, and send for being identified by the ID of described thing for sale
To described background system.
3. net cast interaction marketing system as claimed in claim 1, it is characterised in that also include arranging
In described background system and the wireless receiver corresponding with described wireless launcher.
4. net cast interaction marketing system as claimed in claim 1, it is characterised in that described user is eventually
End is mobile phone or computer.
5. net cast interaction marketing system as claimed in claim 1, it is characterised in that described user side
Module is the application program being installed on described user terminal.
6. net cast interaction marketing system as claimed in claim 1, it is characterised in that described shooting list
Unit includes at least one camera.
7. a net cast interaction marketing method, it is characterised in that comprise the steps:
The object sensing device acquisition video host that S101, utilization are arranged on thing for sale treats described in picking up
Sell the action of thing；
S103, utilize wireless launcher the ID of described thing for sale to be identified to send to background system；
Described thing for sale is set to present sales thing by S105, described background system, and regards all watching
Frequently the designated price of present sales thing described in the user terminal displays of living broadcast interactive；
If S107 has user to pass through its user terminal selecting buys described present sales thing, the most described backstage is
System is automatically performed withholds and shows conclusion of the business in video host's system.
8. net cast interaction marketing method as claimed in claim 7, it is characterised in that step S107
Afterwards, if described video host picks up another thing for sale, then step S101～step S107 are repeated.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610227217.5A CN105933719A (en) | 2016-04-12 | 2016-04-12 | Video live-broadcast interactive sale system and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610227217.5A CN105933719A (en) | 2016-04-12 | 2016-04-12 | Video live-broadcast interactive sale system and method |
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| Publication Number | Publication Date |
|---|---|
| CN105933719A true CN105933719A (en) | 2016-09-07 |
Family
ID=56839029
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| Application Number | Title | Priority Date | Filing Date |
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| CN201610227217.5A Pending CN105933719A (en) | 2016-04-12 | 2016-04-12 | Video live-broadcast interactive sale system and method |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107609937A (en) * | 2017-09-06 | 2018-01-19 | 田英豪 | Method of commerce, display control method, terminal installation and display control unit |
| CN109472676A (en) * | 2018-12-15 | 2019-03-15 | 金国馗 | A kind of real-time electric business marketing retail trade system and method |
| CN110503472A (en) * | 2019-08-23 | 2019-11-26 | 深圳市小矮人软件有限公司 | Sale management system suitable for product promotion active conference scene |
| CN114584796A (en) * | 2022-02-11 | 2022-06-03 | 百果园技术(新加坡)有限公司 | Data processing method, device, equipment and medium |
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| CN114584796A (en) * | 2022-02-11 | 2022-06-03 | 百果园技术(新加坡)有限公司 | Data processing method, device, equipment and medium |
| CN114584796B (en) * | 2022-02-11 | 2023-11-17 | 百果园技术(新加坡)有限公司 | Data processing method, device, equipment and medium |
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