JP2017153636A5 - - Google Patents

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JP2017153636A5
JP2017153636A5 JP2016038486A JP2016038486A JP2017153636A5 JP 2017153636 A5 JP2017153636 A5 JP 2017153636A5 JP 2016038486 A JP2016038486 A JP 2016038486A JP 2016038486 A JP2016038486 A JP 2016038486A JP 2017153636 A5 JP2017153636 A5 JP 2017153636A5
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Prior art keywords
information
advertising
exchange
advertisement
storage unit
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JP2016038486A
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JP2017153636A (en
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Priority to JP2016038486A priority Critical patent/JP2017153636A/en
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Claims (7)

遊技機近傍に備えられた情報を表示する情報表示部と、
会員属性記憶媒体から会員属性情報を読取る会員情報読取部と、
登録された会員属性と会員に関する情報を記憶する会員情報記憶部と、
広告情報と広告主がターゲットとする広告対象属性と広告効果実績を記憶する広告情報記憶部と、
前記遊技機と前記情報表示部と前記会員情報読取部に接続され、前記会員情報記憶部と広告情報記憶部と制御部を備えた管理コンピュータと、
から構成され、
前記制御部は、前記遊技機で会員が遊技を開始したことを検知し、前記会員情報読取部から前記遊技機で遊技する前記会員属性情報を収集し、前記広告情報記憶部に記録された前記広告対象属性情報と前記会員属性情報が一致した場合に、前記遊技機に設けられた前記情報表示部に前記広告情報を表示すること、
を特徴とし、
前記管理コンピュータには、さらに会員が景品を交換する景品交換機が接続され、
前記管理コンピュータは、前記景品交換機から会員番号と会員が交換した景品情報を収集し、交換した景品とその景品数及び交換日を記憶する景品交換実績が記憶されていること、
を特徴とし、
前記制御部では、前記会員情報記憶部に記憶されている前記広告表示実績から過去に会員に表示した複数の広告情報の各広告情報の表示回数と、前記会員情報記憶部に記憶されている景品交換実績から、表示した広告情報の回数に対して交換実績の比率を計算してフィードバックし、交換実績の比率が高い広告情報の表示回数を増加させて優先的に表示すること、
を特徴とする広告情報提供システム。
An information display unit for displaying information provided in the vicinity of the gaming machine;
A member information reading unit for reading member attribute information from the member attribute storage medium;
A member information storage unit for storing registered member attributes and information on members;
An advertising information storage unit that stores advertising information, advertising target attributes targeted by the advertiser, and advertising effectiveness results;
A management computer connected to the gaming machine, the information display unit, and the member information reading unit, and comprising the member information storage unit, an advertisement information storage unit, and a control unit;
Consisting of
The control unit detects that a member has started a game on the gaming machine, collects the member attribute information to play on the gaming machine from the member information reading unit, and records the member attribute information recorded in the advertisement information storage unit Displaying the advertising information on the information display unit provided in the gaming machine when the advertising target attribute information matches the member attribute information;
Features
The management computer is further connected with a gift exchange machine for members to exchange gifts,
The management computer collects a membership number and a prize information exchanged by the member from the prize exchange, and stores a prize exchange result for storing the exchanged prize, the number of prizes, and an exchange date;
Features
In the control unit, the display frequency of each advertisement information of a plurality of advertisement information displayed in the past from the advertisement display results stored in the member information storage unit, and a prize stored in the member information storage unit From the exchange results, calculate and give feedback on the ratio of exchange results to the number of displayed advertisement information, increase the number of impressions of advertisement information with a high exchange result ratio,
An advertisement information providing system characterized by
遊技機近傍に備えられた情報を表示する情報表示部と、An information display unit for displaying information provided in the vicinity of the gaming machine;
会員属性記憶媒体から会員属性情報を読取る会員情報読取部と、  A member information reading unit for reading member attribute information from the member attribute storage medium;
登録された会員属性と会員に関する情報を記憶する会員情報記憶部と、  A member information storage unit for storing registered member attributes and information on members;
広告情報と広告主がターゲットとする広告対象属性と広告効果実績を記憶する広告情報記憶部と、  An advertising information storage unit that stores advertising information, advertising target attributes targeted by the advertiser, and advertising effectiveness results;
前記遊技機と前記情報表示部と前記会員情報読取部に接続され、前記会員情報記憶部と広告情報記憶部と制御部を備えた管理コンピュータと、  A management computer connected to the gaming machine, the information display unit, and the member information reading unit, and comprising the member information storage unit, an advertisement information storage unit, and a control unit;
から構成され、Consisting of
前記制御部は、前記遊技機で会員が遊技を開始したことを検知し、前記会員情報読取部から前記遊技機で遊技する前記会員属性情報を収集し、前記広告情報記憶部に記録された前記広告対象属性情報と前記会員属性情報が一致した場合に、前記遊技機に設けられた前記情報表示部に前記広告情報を表示すること、  The control unit detects that a member has started a game on the gaming machine, collects the member attribute information to play on the gaming machine from the member information reading unit, and records the member attribute information recorded in the advertisement information storage unit Displaying the advertising information on the information display unit provided in the gaming machine when the advertising target attribute information matches the member attribute information;
を特徴し、Characterized by
前記管理コンピュータには、さらに会員が景品を交換する景品交換機が接続され、  The management computer is further connected with a gift exchange machine for members to exchange gifts,
前記管理コンピュータは、前記景品交換機から会員番号と会員が交換した景品情報を収集し、交換した景品とその景品数及び交換日を記憶する景品交換実績が記憶されていること、  The management computer collects a member number and a gift information exchanged by the member from the gift exchange, and stores a gift exchange result for storing the number of gifts exchanged, the number of the gifts, and a date of exchange;
を特徴とし、Features
前記制御部では、前記会員情報記憶部に記憶されている前記広告表示実績から過去に会員に表示した複数の広告情報の各広告情報の表示回数と、前記会員情報記憶部に記憶されている景品交換実績から、表示した広告情報の回数に対して交換実績の比率を計算し、交換実績の比率が相対的に低い広告情報の表示回数を増加させて優先的に表示すること、  In the control unit, the display frequency of each advertisement information of a plurality of advertisement information displayed in the past from the advertisement display results stored in the member information storage unit, and a prize stored in the member information storage unit From the exchange performance, calculate the ratio of exchange performance to the number of displayed advertisement information, and increase the display frequency of advertisement information with relatively low exchange performance ratio,
を特徴とする広告情報提供システム。An advertisement information providing system characterized by
交換実績の比率が相対的に低い広告情報の表示回数を増加させた後の予め定められた一定期間に、前記広告情報に関連した景品の交換実績が向上しない場合は、広告主の指定する広告期間であっても当該会員に対しての前記広告情報の表示を取りやめること、If the exchange performance of prizes related to the advertisement information does not improve within a predetermined period after increasing the number of times the advertisement information is displayed with a relatively low exchange performance ratio, the advertisement designated by the advertiser Canceling the display of the advertising information to the member even during the period,
を特徴とする請求項2に記載の広告情報提供システム。The advertisement information providing system according to claim 2.
遊技機近傍に備えられた情報を表示する情報表示部と、An information display unit for displaying information provided in the vicinity of the gaming machine;
会員属性記憶媒体から会員属性情報を読取る会員情報読取部と、  A member information reading unit for reading member attribute information from the member attribute storage medium;
登録された会員属性と会員に関する情報を記憶する会員情報記憶部と、  A member information storage unit for storing registered member attributes and information on members;
広告情報と広告主がターゲットとする広告対象属性と広告効果実績を記憶する広告情報記憶部と、  An advertising information storage unit that stores advertising information, advertising target attributes targeted by the advertiser, and advertising effectiveness results;
前記遊技機と前記情報表示部と前記会員情報読取部に接続され、前記会員情報記憶部と広告情報記憶部と制御部を備えた管理コンピュータと、  A management computer connected to the gaming machine, the information display unit, and the member information reading unit, and comprising the member information storage unit, an advertisement information storage unit, and a control unit;
から構成され、Consisting of
前記制御部は、前記遊技機で会員が遊技を開始したことを検知し、前記会員情報読取部から前記遊技機で遊技する前記会員属性情報を収集し、前記広告情報記憶部に記録された前記広告対象属性情報と前記会員属性情報が一致した場合に、前記遊技機に設けられた前記情報表示部に前記広告情報を表示すること、  The control unit detects that a member has started a game on the gaming machine, collects the member attribute information to play on the gaming machine from the member information reading unit, and records the member attribute information recorded in the advertisement information storage unit Displaying the advertising information on the information display unit provided in the gaming machine when the advertising target attribute information matches the member attribute information;
を特徴とし、Features
前記管理コンピュータには、さらに会員が景品を交換する景品交換機が接続され、  The management computer is further connected with a gift exchange machine for members to exchange gifts,
前記管理コンピュータは、前記景品交換機から会員番号と会員が交換した景品情報を収集し、交換した景品とその景品数及び交換日を記憶する景品交換実績が記憶されていること、  The management computer collects a member number and a gift information exchanged by the member from the gift exchange, and stores a gift exchange result for storing the number of gifts exchanged, the number of the gifts, and a date of exchange;
を特徴とし、Features
前記制御部では、前記会員情報記憶部に記憶されている前記広告表示実績から過去に会員に表示した複数の広告情報の各広告情報の表示回数と、前記会員情報記憶部に記憶されている景品交換実績から、過去の予め定められた一定期間毎に広告情報の回数に対して交換実績の比率を計算し、交換実績の比率の変化が高くなっている広告情報の表示回数を増加させて優先的に表示すること、  In the control unit, the display frequency of each advertisement information of a plurality of advertisement information displayed in the past from the advertisement display results stored in the member information storage unit, and a prize stored in the member information storage unit From the exchange results, calculate the ratio of the exchange results to the number of advertisement information for each predetermined period in the past, and prioritize by increasing the number of display of the advertisement information whose change in the exchange results ratio is high To display automatically,
を特徴とする広告情報提供システム。An advertisement information providing system characterized by
遊技機近傍に備えられた情報を表示する情報表示部と、An information display unit for displaying information provided in the vicinity of the gaming machine;
会員属性記憶媒体から会員属性情報を読取る会員情報読取部と、  A member information reading unit for reading member attribute information from the member attribute storage medium;
登録された会員属性と会員に関する情報を記憶する会員情報記憶部と、  A member information storage unit for storing registered member attributes and information on members;
広告情報と広告主がターゲットとする広告対象属性と広告効果実績を記憶する広告情報記憶部と、  An advertising information storage unit that stores advertising information, advertising target attributes targeted by the advertiser, and advertising effectiveness results;
前記遊技機と前記情報表示部と前記会員情報読取部に接続され、前記会員情報記憶部と広告情報記憶部と制御部を備えた管理コンピュータと、  A management computer connected to the gaming machine, the information display unit, and the member information reading unit, and comprising the member information storage unit, an advertisement information storage unit, and a control unit;
から構成され、Consisting of
前記制御部は、前記遊技機で会員が遊技を開始したことを検知し、前記会員情報読取部から前記遊技機で遊技する前記会員属性情報を収集し、前記広告情報記憶部に記録された前記広告対象属性情報と前記会員属性情報が一致した場合に、前記遊技機に設けられた前記情報表示部に前記広告情報を表示すること、  The control unit detects that a member has started a game on the gaming machine, collects the member attribute information to play on the gaming machine from the member information reading unit, and records the member attribute information recorded in the advertisement information storage unit Displaying the advertising information on the information display unit provided in the gaming machine when the advertising target attribute information matches the member attribute information;
を特徴とし、Features
前記管理コンピュータには、さらに会員が景品を交換する景品交換機が接続され、  The management computer is further connected with a gift exchange machine for members to exchange gifts,
前記管理コンピュータは、前記景品交換機から会員番号と会員が交換した景品情報を収集し、交換した景品とその景品数及び交換日を記憶する景品交換実績が記憶されていること、  The management computer collects a member number and a gift information exchanged by the member from the gift exchange, and stores a gift exchange result for storing the number of gifts exchanged, the number of the gifts, and a date of exchange;
を特徴とし、Features
前記制御部では、前記会員情報記憶部に記憶されている前記広告表示実績から過去に会員に表示した複数の広告情報の各広告情報の表示回数と、前記会員情報記憶部に記憶されている景品交換実績から、過去の一定区間毎に広告情報の回数に対して交換実績の比率を計算し、交換実績の比率の変化が低くなっている場合は、広告主の指定する広告期間であっても当該会員に対しての前記広告情報の表示を取りやめること、  In the control unit, the display frequency of each advertisement information of a plurality of advertisement information displayed in the past from the advertisement display results stored in the member information storage unit, and a prize stored in the member information storage unit If the ratio of the exchange performance is calculated for the number of advertisement information for each fixed interval in the past, and the change in the exchange performance ratio is low, even if it is the advertising period specified by the advertiser Canceling the display of the advertising information to the member;
を特徴とする広告情報提供システム。An advertisement information providing system characterized by
前記広告情報の表示を取りやめた後の広告期間に景品交換比率が増加した場合は、再度前記広告情報を当該会員に表示すること、If the premium exchange ratio increases during the advertising period after the display of the advertising information is canceled, the advertising information is displayed to the member again.
を特徴とする請求項5に記載の広告情報提供システム。The advertisement information providing system according to claim 5.
遊技機近傍に備えられた情報を表示する情報表示部と、An information display unit for displaying information provided in the vicinity of the gaming machine;
会員属性記憶媒体から会員属性情報を読取る会員情報読取部と、  A member information reading unit for reading member attribute information from the member attribute storage medium;
登録された会員属性と会員に関する情報を記憶する会員情報記憶部と、  A member information storage unit for storing registered member attributes and information on members;
広告情報と広告主がターゲットとする広告対象属性と広告効果実績を記憶する広告情報記憶部と、  An advertising information storage unit that stores advertising information, advertising target attributes targeted by the advertiser, and advertising effectiveness results;
前記遊技機と前記情報表示部と前記会員情報読取部に接続され、前記会員情報記憶部と広告情報記憶部と制御部を備えた管理コンピュータと、  A management computer connected to the gaming machine, the information display unit, and the member information reading unit, and comprising the member information storage unit, an advertisement information storage unit, and a control unit;
から構成され、Consisting of
前記制御部は、前記遊技機で会員が遊技を開始したことを検知し、前記会員情報読取部から前記遊技機で遊技する前記会員属性情報を収集し、前記広告情報記憶部に記録された前記広告対象属性情報と前記会員属性情報が一致した場合に、前記遊技機に設けられた前記情報表示部に前記広告情報を表示すること、  The control unit detects that a member has started a game on the gaming machine, collects the member attribute information to play on the gaming machine from the member information reading unit, and records the member attribute information recorded in the advertisement information storage unit Displaying the advertising information on the information display unit provided in the gaming machine when the advertising target attribute information matches the member attribute information;
を特徴とし、Features
前記管理コンピュータには、さらに会員が景品を交換する景品交換機が接続され、  The management computer is further connected with a gift exchange machine for members to exchange gifts,
前記管理コンピュータは、前記景品交換機から会員番号と会員が交換した景品情報を収集し、交換した景品とその景品数及び交換日を記憶する景品交換実績が記憶されていること、  The management computer collects a member number and a gift information exchanged by the member from the gift exchange, and stores a gift exchange result for storing the number of gifts exchanged, the number of the gifts, and a date of exchange;
を特徴とし、Features
前記制御部は、前記遊技機で会員が遊技を開始したことを検知し、前記会員情報読取部から前記遊技機で遊技する前記会員属性情報を収集し、前記広告情報記憶部に記録された前記広告対象属性情報と前記会員属性情報が一致する広告情報が無い場合には、全ての広告情報を表示し、  The control unit detects that a member has started a game on the gaming machine, collects the member attribute information to play on the gaming machine from the member information reading unit, and records the member attribute information recorded in the advertisement information storage unit If there is no advertising information that matches the advertising target attribute information and the member attribute information, all the advertising information is displayed,
前記会員が、表示した商品IDの広告情報に対応する景品を交換した場合は、前記商品IDの前記広告対象属性に前記会員の会員属性を追加すること、  When the member exchanges a prize corresponding to the advertisement information of the displayed product ID, adding the member attribute of the member to the advertisement target attribute of the product ID;
を特徴とする広告情報提供システム。An advertisement information providing system characterized by
JP2016038486A 2016-02-29 2016-02-29 Advertisement information providing system Pending JP2017153636A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
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Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
JP2016038486A JP2017153636A (en) 2016-02-29 2016-02-29 Advertisement information providing system

Publications (2)

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JP2017153636A5 true JP2017153636A5 (en) 2018-06-21

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JP7152021B2 (en) * 2019-01-30 2022-10-12 株式会社北電子 game device
CN114501081B (en) * 2022-02-14 2023-10-17 浙江新再灵科技股份有限公司 Screen advertisement playing method and system

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JP2002085649A (en) * 2000-09-12 2002-03-26 Heiwa Corp Advertisement information distribution device, advertisement information distribution method to game machine, game machine, and recording medium
JP2002136756A (en) * 2000-10-30 2002-05-14 Sun Corp Game hall system with information providing device
JP2005118282A (en) * 2003-10-16 2005-05-12 Daikoku Denki Co Ltd Management system for game parlor
JP3623955B1 (en) * 2003-12-15 2005-02-23 株式会社三共 Management device
JP4681817B2 (en) * 2004-03-23 2011-05-11 株式会社三共 Information provision system
JP4476835B2 (en) * 2005-02-15 2010-06-09 大日本印刷株式会社 Advertising contract system
JP5462437B2 (en) * 2007-10-17 2014-04-02 株式会社三共 Ad distribution system
JP5801114B2 (en) * 2011-06-24 2015-10-28 株式会社オプティマイザー Conversion tracking system, network advertisement management system, and network advertisement effect measurement system
JP5776974B2 (en) * 2011-07-13 2015-09-09 株式会社三共 Game system

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