JP2015520451A - Bonus settlement method by recommended sales and network marketing management system therefor - Google Patents

Abstract

Disclosed are a bonus settlement method and a network marketing management system for the same, which can settle a sales commission (interest) for purchasing goods as a bonus in accordance with a recommended sales form in online electronic commerce. According to the present invention, member information is received, and top recommender information is selectively received and stored in a database. Then, when selling products by electronic commerce, confirming the buyer's top recommender, presenting the specified selection recommendation information, receiving the distribution ratio information regarding the bonus from the buyer's terminal, calculating the commission for selling the product, In accordance with the distribution ratio information, a higher recommendation person, designated selection recommendation person, designated selection group are settled as a bonus. [Selection] Figure 2

Description

  The present invention relates to a network marketing management system, and more particularly, to a settlement of a sales commission (profit) for purchasing a product as a bonus according to a recommended sales form in online electronic commerce.

  In the present invention, a bonus is a purchaser who purchases a product online (including a purchase agent for sale), or a consumer through a visit sales or network sales (for example, SNS, messenger activities, etc.). A buyer who purchases a product online (including a purchase agent for sale) by a salesperson (special recommender and “primary salesperson”) who directly publicizes the product to Purchasing (sale) products online by salespersons recruited by secondary salespersons and promoting products directly to consumers through visiting sales or network sales (special recommenders and “secondary salespersons”) Supporting allowances (direct sales allowance, organization) paid as a whole or part of sales commissions incurred by buyers in purchasing goods Means an equivalent), bonus of all or part of which is allocated to the recommendation's appropriate in accordance with the recommendation sales form. Usually, in the network marketing service, the direct sales allowance is a support allowance paid by purchasing one's own goods, and the organization allowance means a support allowance generated by purchasing a product of another person (subordinate member) after the direct sales allowance is paid. In the present invention, the bonus includes an organization allowance and may further include a direct sales allowance.

  In addition, the recommended sales form is a bonus (allowance) that is paid as a part or all of a sales fee generated by a purchaser's merchandise purchase action when the purchaser purchases a product by recommended purchase. At this time, the recommender / organization that has motivated the recommended purchase is classified into a category (for example, a designated selection including a professional recommender, an official recommender, a social contribution recommender, a star recommender, etc.) Classified according to the recommended person and designated selected group), and the sales form is divided accordingly.

  The formation of online communities and various services using them are gradually becoming more common with the advancement of network technology. In particular, the formation of diverse communities among members using the Internet exceeds the offline activity area. ing.

  At present, most online activities naturally take place while membership formation and systematic membership management, as well as sympathy among members through various sharing, etc., and providing further benefits to members. ing.

  On the other hand, online e-commerce has been activated with the advancement of network technology, and while the technology that can solve problems such as payment, authentication and security on the Internet is introduced, the demand for e-commerce is explosive. Soared. In the reality that electronic commerce acts are common, consumers spend a lot of time and effort to find ways to make purchases at lower prices, while e-commerce operators are intermediate. We are developing an electronic commerce method that incorporates various concepts to minimize the distribution process and satisfy various demands of consumers. Today, consumers prefer to buy a single shopping mall with sustainable shopping and information gathering, so that the membership of a large number of shopping malls can result in lower prices and benefits for their members. Shopping online at a place to go. In addition to the shopping malls that have been subscribed, in order to search for shopping malls that can obtain a variety of information by distributing more profits, personal efforts and search activities are being carried out.

  Therefore, the e-commerce management company tends to fall into the act of destroying the fair distribution stage in order to satisfy the needs of existing members while attracting many members, and over-advertising and banking operations to join new members Has led to inevitable circumstances. Furthermore, on the consumer side, they continue to seek e-commerce management sites that share more profits with themselves, and the current online shopping mall has reached the limit in the dimension of distributing more profits to members. It is no exaggeration to say.

  On the other hand, offline marketing methods include network marketing and so-called mouse sales.

  According to the law on door-to-door sales, mouse sales are defined as follows: "Mouse sales are a service where a distributor or utility provider joins a person as a sales employee of a sales organization that he manages and purchases the products he supplies or receives a utility. To sell or offer to consumers, and to join a person with all or part of the consumer as a sub-sales of that person, so that the sub-sales perform the same activities as that person. It means soliciting when a certain profit can be obtained, and sales of goods or provision of services that consist of a process in which the participation of salespersons spreads in two or more stages sequentially. This means a sales method for products that consist of a process in which salespersons spread over two or more stages sequentially and in stages. Salespersons sell products directly to consumers, leaving retail profits, while other sales Recruiting employees, bonuses (organization allowance) will be distributed according to the salesperson's performance. In addition, if consumers who use the product recognize the excellence of the product, they will be converted to salespersons on their own will and encourage the people around them to use the product separately. It is a marketing method that gradually expands the sales range of products by repeating the process of converting new consumers to salespersons indefinitely. After all, in mouse sales, financial resources for payment of allowances (direct sales allowance, sponsorship allowance) are sales floors and offices by storeless sales, warehouse rental expenses, savings on models and advertising expenses, agency to agency It is provided by saving the transportation cost and the labor cost required for duplication. In the end, this is the concept of providing the sales staff with normal distribution costs that are paid to other areas of society, and more distribution costs are not required than general distribution costs. It has the advantage that the distribution margin can be further reduced than the agency sales method.

  Such an off-line mouse course sales method now exceeds door-to-door sales, and has been actively attempted in the field of electronic commerce while grafting on Internet shopping malls and TV shopping malls.

  In an online electronic commerce (ie, network marketing) service including a mouse course sales method, a purchaser or a first-secondary salesperson creates a bonus (direct sales allowance, organization allowance, etc.) through electronic commerce. However, according to the traditional network marketing method that provides organization allowances, bonuses (organization allowances) that are paid as a whole or part of sales commissions generated by buyers' purchase of goods are mainly distributed to higher levels Therefore, the buyer's intention to distribute bonuses is not reflected at all, which is an element that hinders sound network marketing services.

  As an example, the spill-over network marketing method in network marketing is not limited to the binary method, but the width of the spill-over method in network marketing may be extended to three, four, or five lines. To do.

  Referring to FIG. 1, the binary-type spillover network marketing method will be described in detail. For example, it is assumed that a bonus (organization allowance) is paid when all sales codes are satisfied from the person to the first to fourth generation. . Sales code is set as the minimum unit for bonus (direct sales allowance) payment points given to all or part of sales commissions generated by product purchase (including purchasing agency for sales) It is a thing. Assuming that one sales code is generated for every 10,000 purchase points for bonus (direct sales allowance) payment, if the purchase point for one quantity of product A is “20000”, buyer a purchases one product A. The purchaser a is given two sales codes. Further, when the purchaser a additionally purchases the product B having the purchase point “6000” and the product C having the purchase point “5000” one by one, the purchaser is given one sales code again. Such a sales code is given in real time immediately after the purchaser pays, and is given in turn when each purchaser purchases and pays for the product. However, when the purchase point of the total merchandise purchase is less than “10000”, no sales code is generated and no bonus (direct sales allowance) is paid. The bonus (direct sales allowance) is provided in real time to the purchaser who has generated the sales code at the same time as generating the sales code.

  The conditions under which bonuses (organization allowances) generated by the purchase of goods by other people (subordinate members) (including purchasing agency for sales) are paid to the sales code given in this way are as follows: All sales codes must be satisfied up to their first to fourth generations. Therefore, it can be said that it is easier for the sales code existing in the upper hierarchy (depth # 0) to receive a bonus (organization allowance) for the first to second sales staff (the first sales code). The bonus generation time is when all the “30” sales codes are filled in the lower hierarchy (depth # 1 to 4), and 1 for the sales code existing in the lower hierarchy (for example, depth # 15). In order for bonuses (organization allowances) to be paid to the secondary salesperson, all sales codes must be filled in the lower hierarchy (depth # 16-19), and the 16th in depth # 20 For each sales code, a bonus (organization allowance) is paid in order to the sales code existing in depth # 15.In this case, the sales code existing in depth # 15 At the time of bonus occurrence, “983,040 [= 65,536 (depth # 16) +131,072 (depth # 17) +262,144 (depth # 18) +524,288 (depth # 19)]” at the lowest level. When all sales codes are filled.

  Further, the lower the hierarchy level (for example, depth # 25), the farther the possibility of occurrence of bonus (organization allowance) becomes farther. After all, in the binary type spillover network marketing method, bonus (organization allowance) can only be paid in theory, and in reality, the salesperson who generated the sales code in the lower hierarchy in particular It is impossible to do so, and it can be seen that this is a marketing method that provides a bonus for reimbursement (organization allowance). And in the network marketing system whose width is three lines or more, it can be seen that the spread of the organization causes a geometrical increase and proposes a marketing system that is practically impossible.

  In particular, bonuses (organization allowances) that are paid for compensation for purchasing behavior are divided and paid to the upper hierarchy regardless of the purchaser's intention to distribute bonuses, which actually purchases goods. It is a factor. Purchasing motivation varies, but especially when buyers purchase products through recommended purchases, a bonus (organization allowance) is allocated by the purchaser's will to increase purchasing motivation and sound There is an urgent need for a more rational sales commission bonus distribution system that can establish a robust network marketing service.

  An object of the present invention is to provide a bonus settlement method and a network marketing management system therefor that can settle a sales commission (interest) for purchasing goods as a bonus according to a recommended sales form in online electronic commerce. And

  According to one aspect of the present invention, there is disclosed a bonus settlement method and a network marketing management system for the same that can be used to settle a sales commission (interest) for purchasing products as a bonus according to a recommended sales form in online electronic commerce. Is done. According to the present invention, member information is received, and top recommender information is selectively received and stored in a database. And, when selling products by electronic commerce, confirm the buyer's top recommender, present the designated selection recommendation information, receive the distribution ratio information for the bonus from the buyer terminal, calculate the commission for product sales, In accordance with the bonus distribution ratio information, the bonus payment is made to the superior recommender, designated selection recommender, and designated selection organization.

  According to the present invention, a bonus (organization allowance) is distributed according to a purchaser's intention, thereby providing an advantage that a purchase intention is increased and a sound network marketing service can be established.

1 is a diagram illustrating a binary type spill-over network marketing method. FIG. It is the figure which showed schematically the structure of the example network marketing management system with which this invention is implemented. It is the figure which showed in detail the structure of the main server by embodiment of this invention. It is the figure which showed the designation | designated selection recommendation information by embodiment of this invention. It is the figure which showed the designation | designated selection recommendation information by embodiment of this invention. It is the figure which showed the designation | designated selection recommendation information by embodiment of this invention. It is the figure which showed the designation | designated selection recommendation information by embodiment of this invention. It is the figure which showed the designation | designated selection recommendation information by embodiment of this invention. 5 is a flowchart illustrating a bonus settlement procedure by recommended sales according to an embodiment of the present invention.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, in the following description, when there is a risk of unnecessarily obscuring the subject matter of the present invention, specific descriptions regarding well-known functions and configurations are omitted.

FIG. 2 is a diagram schematically illustrating a configuration of an exemplary network marketing management system in which the present invention is implemented, and FIG. 3 is a diagram illustrating in detail a configuration of a main server according to an embodiment of the present invention. .
In the present invention, the bonus distributed according to the purchase action of the purchaser includes an organization allowance in network marketing, and may further include a direct sales allowance.

  As described above, a bonus is a total or part of a sales fee generated by a purchaser who purchases a product online or a purchaser who purchases a product online by a secondary salesperson. This means sponsored allowance (direct sales allowance, organization allowance), and all or part of the bonus is distributed to the corresponding recommender according to the recommended sales form. Here, in the case where only a part of the bonus is distributed to the recommender instead of the entire bonus, the direct sales allowance of the purchaser who is the subject of the purchase action is taken into consideration. In this method, direct sales allowances are allocated to purchasers, and organization allowances are allocated to recommenders.

  Here, the recommended sales form means that when a purchaser purchases a product by recommended purchase, a bonus provided as a part or all of a sales fee generated by the purchaser's product purchase act is given to the corresponding recommender / organization. At this time, the recommenders / organizations that have motivated the recommended purchase are classified into categories (for example, senior recommenders, professional recommenders, official recommenders, social contribution recommenders, star recommenders, etc.) Classified according to designated selection recommendation persons including designated selection groups and designated selection groups), and the sales form is divided according to this. In one embodiment, all or part of the sales commission is paid as a bonus, and the sales commission paid as a bonus includes a direct sales allowance and an organization allowance. In addition, the sales commission paid as a bonus can be configured to include an organization allowance without direct sales allowance.

  As shown in FIG. 2, in the network marketing management system of the present invention, the main server 10 and the manufacturer server 20, the payment server 30, the authentication server 40, the member terminal 50, and the recommender terminal 60 are connected online. Configured.

  The member terminal 50 includes new and existing member terminals that are connected to the main server 10 online. A member is a potential buyer who purchases a product online (including a purchasing agent for sale) and is a recommender who has motivated the member to purchase the product Can be selectively entered. In one embodiment, the input of the directly recommended person can be input using the recommender ID. For reference, the direct superior recommender of the direct superior recommender becomes the next superior recommender for the corresponding member.

  As the type of the member terminal 50, not only a PC but also a notebook computer, a hand-held PC, a PDA, a mobile communication terminal, a portable Internet terminal, a broadcast receiver, a DMB phone, and the like can be substituted. It should be noted that as long as electronic commerce services (ie network marketing services) are possible via wired / wireless Internet connection, the types are not limited.

  The recommender terminal 60 is composed of new and existing salesperson terminals connected to the main server 10 online. Salespersons are salespersons (primary salespersons) who directly publicize products to consumers (potential buyers) by visiting sales or network sales (for example, customer recruitment activities using SNS, messenger, etc.) Includes sales representatives (secondary salespersons) who are recruited by salespersons and publicize products directly to consumers through visiting sales or network sales. In one embodiment, the primary and secondary salespersons can be professional recommenders who publicize products directly to consumers through visiting sales or network sales.

  The type of the recommender terminal 60 is not limited to a PC, and can be replaced with a notebook computer, a hand-held PC, a PDA, a mobile communication terminal, a portable Internet terminal, a broadcast receiver, a DMB phone, and the like. It suffices if a professional recommender can be registered via wired / wireless Internet connection.

  The professional recommender is a person who is registered as a private business operator, and can be, for example, an existing offline visiting salesperson. When registering a professional recommender, the name, resident number, company registration number, account number for receiving bonuses, etc. are registered. In addition, the professional recommender can also register in advance the designated selection recommendation person or designated selection group that additionally divides the bonus distributed to him and the bonus distribution ratio of the designated selection recommendation person or group concerned. . At this time, the registration of the designated selection recommender / organization can be designated at the initial registration stage, and thereafter, the addition / update of information can be freely performed before withdrawal, and the selection of the designated selection recommendation person / organization can be selected. Setting is possible. For example, a professional recommender designates a plurality of designated selection recommenders A and B and a designated selection group C, and registers the bonus distribution ratio as “A: B: C = 20%: 20%: 30%”. In this case, 40% of the bonuses distributed to the professional recommenders are 20% for themselves, 20% for the designated selection recommender A (for example, social contribution recommender a), and the designated selection recommender B (for example, the star recommender b). ) Is assigned 20%, and the designated selection group (for example, church c) is assigned 30%. Therefore, when a professional recommender selects himself / herself as a designated selection recommender when purchasing a product (including a purchasing agent for sale) at the time of publicizing the product, the bonus allocated to the other person ( For example, it is possible to actively publicize the distribution to social contribution recommenders a, star recommenders b) or organizations (for example, church c).

  The designated selection recommender / group is a person / group to which a bonus to be paid as a part or all of a sales fee generated by a purchaser in the purchase of the product by the purchaser himself / herself is purchased. The designated selection recommender / group has a unique ID (recommendation / group ID) that can be identified, and the purchaser designates a plurality of designated selection recommenders / groups at the time of purchasing a product or a product purchase agent for sale. can do.

  In one embodiment, the designated selection recommender includes a professional recommender, an official recommender, a social contribution recommender, a star recommender, and the like. As an example of an official recommender, a group official of a sales company and its family can correspond to this. Further, as an example of a social contribution recommender, human resources with active public interest activities can correspond to this. An example of a star recommender may be an entertainer. On the other hand, a designated selection group is a group of two or more members, such as a religion group, alumni association, synchronization group, group of relatives, group of hobbies, and group of education, which share a common interest and interest. Can fall under this.

  The manufacturer server 20 is connected to the main server 10 online, and when the main server 10 is requested to purchase products on / offline (including purchasing agency for sales), the corresponding product becomes a member (buyer). Delivered to.

  The settlement server (financial institution) 30 is connected to the main server 10 online and is used for settlement processing by merchandise purchase.

  The authentication server 40 is connected to the main server 10 online for member authentication and payment authentication.

  The main server 10 is a service center having a web / wap server that forms part of the web (WEB) / WAP (WAP) that supports one or more clients, and the sales company is the system administrator. .

  The main server 10 is operated by an on / offline membership system and is a business that sells products (articles). The main server 10 operates a web / wap site for electronic commerce (network marketing) and is on / offline. When a purchasing agent for purchasing or selling is established, a sales commission is calculated, and a bonus provided as a whole or a part of the corresponding sales commission is settled to the corresponding recommender according to the distribution ratio information. In other words, a bonus recommended as a purchaser or a designated selection recommender of a purchaser who has purchased or substituted a bonus (may be all or a part thereof) to be paid as all or part of the sales commission based on the distribution ratio information Settlement the designated selected group.

  The sales commission is interest generated by the sale of goods. All sales commissions (in this case, the member profit is 100%) or part (for example, company or agency (total dealer) profit and member profit is 30% (or 10%: 20%) ): If it is 70%, an amount corresponding to 70% of the member profit can be provided to the recommender as a bonus (direct sales allowance, organization allowance). In the present invention, the member profit, which is all or part of the sales fee, is provided to the recommender as a bonus.

  The distribution method for the bonus payment can be variously modified and implemented according to the policy of the business operator, and since it is actually implemented in various ways for each business operator, further detailed explanation is omitted.

  The sales commission is incurred for all or part of the member profit excluding the company or agency (total dealer) profit, and the bonus returned to the nominator is the total sales commission established as the member profit or Check out a part. For example, the sales commission established as a member profit is all (in this case, the bonus is an amount corresponding to 100%) or a part (for example, the profit of the buyer and the profit of the recommender are 30%: 70%) In some cases, an amount corresponding to a 70% recommender profit) can be provided as a bonus to the recommender / organization. Here, when only a part of the bonus is provided to the recommender / group as a bonus, the remaining bonus is authenticated as a direct sales allowance corresponding to the profit of the purchaser. Whether or not to distribute the direct sales allowance paid as a bonus to buyers may differ depending on the policy of the sales company, and in the policy of distributing direct sales allowance to buyers as a bonus, the bonus allocated to the buyer The purchaser can also be transferred to the recommender / organization for (direct sales allowance).

  Eventually, the bonus distributed to the recommender can be provided with all or part of the sales commission formulated as the membership profit from all or part of the total sales commission (company / agency profit + membership profit). .

  The control server 11 of the main server 10 manages / controls the manufacturer server 20, the payment server 30, the authentication server 40, each member terminal 50, and the recommender terminal 60 on-line, and the member information DB 121 and the product information DB 122. Managing / controlling the database 12 such as the sales commission information DB 123, the bonus information DB 124, the recommender information DB 125, the distribution ratio information DB 126, and the purchase history DB 127 (the role of the DB management unit 111), the fee calculation unit 113, and the bonus settlement unit 114 The sales commission (interest) and bonus are calculated by the above, and all or part of the sales commission formulated as a member profit from all or part of the whole sales commission based on the ratio information as a bonus to the relevant recommender Reduce. In addition, the control server 11 causes the service matching unit 115 to service match the salesperson (one of the professional recommenders) and the purchaser. For example, when a purchaser applies for a salesperson's visiting service (for example, skin makeup service) when purchasing a product, the salesperson in the vicinity of the purchaser is searched, and the buyer and the visiting salesperson (special recommender) ) Are matched one-on-one.

  The member information DB 121 of the database 12 includes personal information of each member or professional recommender, information on a professional recommender (network member) linked to the upper and lower ranks of the corresponding member or professional recommender, and a professional recommender. Can store / manage business office information to which the

  In addition, the product information DB 122 can store / manage the price, category, manufacturer, detailed product information, use review for the corresponding product, and the like. In one embodiment, the product may be a cosmetic product, a moisturizer, a bath product, etc., and may be a monthly product. As an example of a monthly fee system, basic cosmetics such as whitening and moisturizing care are provided with a fee system of 30,000 won, and basic cosmetics such as whitening, wrinkle and moisturizing care are provided with a fee system of 40,000, and 50,000 won. The fee system provides basic cosmetics and color cosmetics such as whitening, wrinkles and moisturizing care. The fee system of 70,000 won provides basic cosmetics and color cosmetics such as whitening, wrinkles and moisturizing care, as well as packs, peeling kits, trouble care, etc. Skin care for skincare such as whitening, wrinkles, moisturizing care, and other cosmetics, as well as packs, peeling kits and trouble care, and cosmetic services for customers or sales staff. (E.g., twice a month). The flat-rate product may be provided in a predetermined unit (2 months, 1 to 4 minutes, 6 months, 1 year, etc.) in consideration of the amount used.

  Note that the sales fee information DB 123 can store / manage information on purchased products of each member, sales fee information, and the like. In one embodiment, the sales commission information includes the entire sales commission (for example, when the member profit is set to 100%) or a part (for example, the company or agency (total dealer) profit and the member profit 30% ( Or 10%: 20%): 70%), the sales company policy.

  Further, the bonus information DB 124 can store / manage information on bonuses distributed to each member or recommender. In one embodiment, the bonus information includes all or a portion of the sales commission formulated as a member profit (for example, if the bonus is formulated at 100%) or a part (for example, the profit of the buyer and the profit of the recommender / group 30). %: This is the sales company bonus policy regarding 70% of the profits of the recommender / group. In accordance with the distributor's bonus policy, the ratio of bonuses to buyers' profits and recommender / group profits is formulated.

  If the direct sales allowance corresponding to the buyer's profit is allocated to the buyer, only a part of the bonus is provided to the recommender / group as a bonus. However, even in the policy of distributing the direct sales allowance as a bonus to the purchaser, the purchaser can selectively transfer the bonus allocated to the purchaser (direct sales allowance) to the recommender / organization.

  In addition, in the recommender information DB 125, superior recommender information of a member (potential purchaser) selectively registered at the time of joining the member and bonus distribution when the purchaser purchases a product (including a purchase agent for sale). In order to be able to refer to it, it is recommended to register and store / manage recommended person information related to designated selection recommenders and designated selection organizations including professional recommenders, official recommenders, social contribution recommenders, star recommenders, etc. can do. The control unit 116 of the control server 11 refers to the member's recommendation DB 121 and the recommender information DB 122 at the time of purchase of the product by the purchaser (can be made before or after the settlement), and the purchaser's superior recommendation (direct recommendation). If a person withdraws, it can be considered as a next higher recommended person), and if there is a buyer's higher recommended person, information on the corresponding higher recommended person and designated selected recommended person / organization The designated selection recommendation information is configured by the distribution ratio (FIGS. 4a to 4e) and provided to the purchaser. In the case where there is no buyer's superior recommender, the designated selection recommendation information is composed of information related to the designated selection recommender / group and the distribution ratio (FIGS. 4b to 4e) and provided to the purchaser.

  The designated selection recommendation information is provided to the purchaser sequentially or step by step.

  When a buyer's superior recommender (direct superior recommender) exists, superior recommender information is presented as shown in FIG. 4a. When the purchaser confirms this, designated selection recommendation as shown in FIG. A person or designated selected organization can be designated. Thereafter, when the purchaser selects a designated selection recommender on the screen of FIG. 4b, a recommender (for example, a professional recommender, an official recommender, a social contribution recommendation, Star recommenders). When selecting a professional recommender or an official recommender, the process proceeds to a step of inputting the ID of the recommender (not shown), and thereafter, as shown in FIG. 4e, the bonus allocated to the corresponding recommender is displayed. Proceed to the stage of specifying the distribution ratio. On the other hand, when the purchaser selects a social contribution recommender, a star recommender, etc. from the designated selection recommender screen of FIG. 4C, a list of recommenders registered in advance at a lower level of the corresponding recommender is provided ( The purchaser can select a desired recommender from the recommender list, and then specify a distribution ratio of bonuses distributed to the corresponding group on the screen of FIG. 4e.

  On the other hand, when the purchaser selects a designated selection group from the screen of FIG. 4b, a recommender (for example, a sect, alumni association, a synchronization party, a group of relatives, a group of hobbies) who distributes a bonus from the designated selection group screen of FIG. 4d. , Education gatherings, etc.). Thereafter, when the purchaser selects a desired organization from the designated selection organization screen of FIG. 4d, a recommended organization list registered in advance at a lower level of the designated selection organization is provided (not shown). The purchaser can select a desired group from the recommended group list. Thereafter, the purchaser can specify the distribution ratio of the bonus distributed to the corresponding group on the screen of FIG. 4E.

  The purchaser can select a plurality of recommenders or / and organizations from the designated selection recommendation information screen, and the bonus distribution ratio distributed to the designated selection recommender / organization or superior recommendation and the designated selection recommendation / group. The sum must be 100%. Preferably, in the case where there is a buyer's top recommender (directly recommended person or the next highest recommended person when the directly recommended person leaves), the bonus distribution ratio of the top recommended person is 50%. Try to be more. However, the purchaser can also be configured to arbitrarily adjust the distribution ratio of the top recommenders. For example, in the screen of FIG. 4a, when the purchaser selects unconfirmed for the commission distribution ratio of the top recommender, the distribution ratio screen of FIG. 4e appears, and the bonus distribution ratio is set according to the buyer's intention. It can be so.

  Referring to FIG. 3 again, the distribution ratio information DB 125 stores distribution ratio information regarding the top recommendation person, designated selection recommendation person and / or designated selection organization selected by the purchaser at the time of product purchase, and the respective fee distribution ratios. / Can be managed. In one embodiment, if there is no buyer's top recommender (which can be the next highest recommender or the next highest recommender if the first highest recommender leaves), the buyer A plurality of designated selection recommenders and designated selection organizations can be selected, and the purchaser designates a plurality of designated selection recommenders A and B and a designated selection organization C, and the bonus distribution ratio of each is designated as “A: B: C =”. When 40%: 30%: 30% "is registered, the related information is stored / managed in the distribution ratio information DB 125. In addition, when there is a buyer's top recommender (a direct top recommender or the next top recommender if the direct top recommender withdraws), the purchaser may have multiple top A recommender, a designated selection recommendation person, and a designated selection group can be selected, and the purchaser designates a plurality of top recommendation person D, designated selection recommendation persons A and B, and a designated selection group C, and each bonus distribution ratio is set to “ When D: A: B: C = 50%: 10%: 20%: 30% "is registered, the related information is stored / managed in the distribution ratio information DB 125.

  In this case, the next highest recommended person in the case where the first highest recommended person or the first highest recommended person withdraws can be the same as or other than the professional recommended person among the designated selection recommended persons.

  The purchase history DB 127 can store / manage purchaser's product sales history. Based on the purchase history DB 127, the control unit 116 of the control server 11 does not implement a policy of distributing bonuses to recommenders from a predetermined number of times (for example, 3 times) or more, and is distributed as a bonus from the product purchase price. Can be deducted.

  Further, the control unit 116 sends a recommendation message indicating that a bonus can be created by listing as a professional recommender from a predetermined number of times (for example, 5 times) or more based on the purchase history DB 127 (for example, wired / wireless). Recommendations can be made using telephone, electronic mail, text message, SNS, messenger, and the like.

  The DB management unit 111 of the control server 11 manages information stored in the database 12.

  The electronic commerce unit 112 selects a product desired by the member so that the corresponding product can be settled, and allows the product for which settlement has been completed to be delivered to a delivery destination desired by the member. As a payment method, online payment (such as credit card payment), automatic transfer, gyro, and the like are possible. As the electronic commerce method executed by the electronic commerce unit 112, a known method is applied mutatis mutandis.

  The fee calculation unit 112 calculates a sales fee of a product purchased by the member for the purpose of directly using the product, or purchased by the first-secondary salesperson for the purpose of selling the product. For example, assuming that 10% of the sales price (for example, 10,000 won) at the time of selling the product A is the sales profit, the sales profit is 1,000 won. 1,000 won, which is the total sales profit, is calculated as the sales commission. Or 700 won, which is a part of sales profit (for example, when company or agency (total dealer) profit and membership profit is set to 30% (or 10%: 20%): 70%) is sales commission Calculated as

  The bonus settlement section 114 refers to the bonus information DB 124 to confirm the bonus policy (bonus ratio), refers to the distribution ratio information DB 126 for the sales commission calculated by the commission calculation section 113, and sets the bonus allocation ratio information. Therefore, it is settled as a bonus to the top recommender, designated selection recommender, and designated selection group. For example, when all sales commissions are formulated as bonuses (bonus is 1,000 won), the purchaser designates a plurality of high-ranking recommendation person D, designated selection recommendation persons A and B, and designated selection group C, and each bonus distribution If the ratio is registered as “D: A: B: C = 50%: 10%: 20%: 30%”, 500 won for the top recommendation person, 100 won for the designated selection recommendation person A, and the designated selection recommendation person B 200 won, and 300 won will be paid for the designated group C. At this time, if the designated selection recommender A is a professional recommendation person and the corresponding professional recommendation person additionally sets the designated selection recommendation person / organization (for example, the professional recommendation person designates the designated selection recommendation person a, b). And a plurality of designated selection groups c are designated, and the bonus distribution ratio of each is registered as “a: b: c = 20%: 20%: 30%”, and the bonus paid to the designated selection recommender A (100 According to the distribution ratio, 40 won for the professional recommender, 20 won for the designated selection recommender a, 20 won for the designated selection recommender b, and 30 won for the designated selection group c. When the upper recommended person or the designated selection recommendation person B additionally sets the designated selection recommendation person / group, the bonus assigned to the corresponding recommendation person / group is settled according to the distribution ratio in the same manner. On the other hand, even when a part of the sales commission is formulated as a bonus (bonus is 700 won), the bonus is settled to the relevant top recommender, designated selection recommender, and designated selection organization according to the bonus distribution ratio.

  The bonus settled by the bonus settlement unit 114 is transferred by the payment server 30 to a higher recommended person, a designated selection recommendation person, and a designated selection group.

  The service matching unit 115 has a one-to-one relationship between a salesperson (one of professional recommenders) and a purchaser when a purchaser applies for a salesperson's visit service (for example, skin makeup service) when purchasing a product. Match with.

  The control unit 116 controls / manages various procedures related to electronic commerce, sales commission (interest) calculation, allowance calculation, and payment.

  FIG. 5 is a flowchart illustrating a bonus settlement procedure by recommended sales according to an embodiment of the present invention.

  The control server 11 sets company or agency (total dealer) profit and membership profit with respect to the sales fee, and sets a bonus ratio regarding the profit of the buyer and the profit of the recommender / group according to the bonus policy of the sales company. That is, the entire sales profit is calculated as a sales commission, or a part of the sales profit (for example, company or agency (total dealer) profit and membership profit is 30% (or 10%: 20%): 70% To calculate as a sales commission, and then set all of the calculated sales commission as a bonus (for example, if the bonus is set to 100%) or only a part of it A bonus ratio is set regarding whether it is set as a bonus (for example, when the profit of the buyer and the profit of the recommender / group are set at 30%: 70%, the portion corresponding to the profit of the recommender / group 70%) .

  When a new member joins a member and an existing member logs in to the web / wap site of the main server 10 operated on a member system via on / offline using the member terminal 50, the control server 11 uses the authentication server 40 to The login of the member is authenticated, the login date and time are stored in the member information DB 121, and various personal information of the member is input from the new member using the member terminal 50 and stored in the member information DB 121 (S501). . The login procedure can log in using the ID and password input window. New members can register their name, date of birth, resident registration number, address, account number for bonus payment, recommended member name, ID of the person and Join as a member through the procedure to register password, e-mail address, etc.

  The control server 11 determines whether the logged-in member is a new member or an existing member (S502). If it is an existing member, the process proceeds to the next step (S504). The recommended person is input using the device 50 and stored in the member information DB 121 (S503), and the process proceeds to the next step (S504).

  Thereafter, when an existing member or a new member purchases or purchases a product on the web / website of the main server 10 using the member terminal 50 (S504), the process proceeds to the next step (S505), where the product is purchased or If it is not a purchasing agent (S504), it logs out and complete | finishes.

  The control server 11 uses the payment server 30 and the authentication server 40 to make a payment for a product purchased by or a purchase agent by the member (S505). When the payment is completed, the control server 11 requests the manufacturer server 20 to deliver the goods purchased or purchased by the member. To do. The above procedure applies mutatis mutandis to a normal electronic commerce procedure.

  The control unit 117 of the control server 11 first refers to the member information DB 121 and the recommender information DB 122 after the settlement for the product price is completed or before, and firstly recommends the buyer's top recommender (the directly superior recommender has withdrawn). In the case, it can be considered as the next higher recommended person).

  As a result of the confirmation, if there is a purchaser's superior recommender, the control unit 117 configures the designated selection recommendation information by the information and distribution ratio of the relevant superior recommender, the designated selection recommender / organization, and the purchaser terminal (member To the terminal 50).

  As a result of the confirmation, if there is no buyer's superior recommender, the control unit 117 configures the designated selection recommendation information by the information on the designated selection recommender / group and the distribution ratio, and the purchaser terminal (member terminal 50). To provide.

  The purchaser can designate at least one of a top recommendation person, a designated selection recommendation person, and a designated selection group that distribute the bonus using the designated selection recommendation information, and can designate the bonus distribution ratio. At this time, a plurality of designated selection recommenders and designated selection organizations can be designated, and the total bonus distribution ratio is 100%. The bonus distribution ratio information designated by the purchaser is stored / managed in the distribution ratio information DB 126.

  Thereafter, the fee calculation unit 112 of the control server 11 calculates a sales fee (interest) by selling products with reference to the sales fee information DB 123 (S506). That is, assuming that 10% of the sales price (for example, 10,000 won) at the time of sale of the product A is the sales profit, the fee calculation unit 112 calculates the sales profit as 1,000 won, and all of the sales profit is calculated. 1,000 won is calculated as a sales commission. Alternatively, the fee calculation unit 112 is a part of the sales profit (for example, when the profit of the company or the agency (total dealer) and the member profit is set to 30% (or 10%: 20%): 70%). A certain 700 won is calculated as a sales commission.

  Next, the bonus settlement section 114 of the control server 11 refers to the bonus information DB 124 to confirm the bonus policy (bonus ratio information), and refers to the distribution ratio information DB 126 for the sales commission calculated by the commission calculation section 113. Then, according to the bonus distribution ratio information, the bonus is paid out to the superior recommender, designated selected recommender, and designated selected organization (S507).

  That is, when all the sales commissions are formulated as bonuses (bonus is 1,000 won), the purchaser designates a plurality of top recommendation person D, designated selection recommendation persons A and B, and designated selection group C, If the bonus distribution ratio is registered as “D: A: B: C = 50%: 10%: 20%: 30%”, the bonus settlement unit 114 will receive 500 won for the top recommender, 100 won, 200 won for designated selection recommender B, and 300 won for designated selection group C. Among these, if the designated selection recommender is a professional recommendation person and the corresponding professional recommendation person additionally sets the designated selection recommendation person / group (becomes an additional allocation ratio), the bonus settlement section 114 Allocate bonuses assigned to professional recommenders to themselves or appropriate recommenders / organizations according to the additional allocation percentage.

  Further, even when a part of the sales commission is formulated as a bonus (bonus is 700 won), the bonus settlement unit 114 also performs the corresponding top recommendation, designated selection recommendation, designated selection according to the bonus distribution ratio. Check out the bonus for the organization.

  Although the above-described method has been described with reference to specific embodiments, the above-described method can be implemented by a computer-readable code on a computer-readable recording medium. Computer-readable recording media include all types of recording devices that store data that can be read by a computer system. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, etc., and realized in the form of carrier wave (for example, transmission using the Internet). Including those that are made. The computer-readable recording medium is distributed to computer systems connected via a network, and codes that can be read by the computer are stored and executed in a distributed manner. Furthermore, functional programs, codes, and code segments for realizing the above-described embodiments can be easily inferred by a programmer in the technical field to which the present invention belongs.

  Although the present invention has been described in connection with some embodiments, various modifications can be made without departing from the spirit and scope of the present invention, which can be understood by those skilled in the art to which the present invention belongs. It must be understood that variations and modifications are possible. Also, such variations and modifications should be considered as falling within the scope of the claims appended hereto.

Claims (30)

A bonus settlement method when selling online products by a server system that can communicate with a user terminal via a network,
a) receiving member information, selectively receiving top recommender information and storing it in a database;
b) confirming the buyer's top recommender when selling the product by electronic commerce, presenting the designated selection recommendation information, and receiving the distribution ratio information for the bonus from the buyer terminal;
and c) calculating a commission for selling the product and paying as a bonus to at least one of the top recommended person, the designated selection recommendation person, and the designated selection group according to the bonus distribution ratio information.   The bonus settlement method according to claim 1, further comprising: d) registering a professional recommender.   The step d) further includes a step of registering a designated selection recommendation person or group that additionally distributes a bonus assigned to a professional recommender and additional distribution ratio information of the corresponding designated selection recommendation person or group. Bonus settlement method described in.   In the step c), when either one of the top recommender or the designated selection recommender is a professional recommender and the corresponding professional recommender registers the additional allocation ratio information, the top recommender or the designated selection recommender The bonus settlement method according to claim 3, wherein the bonus settled in addition to the designated selection recommender or group is further settled according to the additional distribution ratio information.   In the step b), if there is no buyer's top recommender, the designated selection recommendation information is configured by the designated selection recommender or group and the respective bonus distribution ratios, and if the buyer's top recommender exists, The bonus settlement method according to claim 1, wherein the designated selection recommendation information is constituted by a bonus distribution ratio with an upper recommendation person and a designated selection recommendation person or group and presented to the buyer terminal.   The designated selection recommendation information includes at least one designated selection recommendation person among a professional recommendation person, an official recommendation person, a social contribution recommendation person, and a star recommendation person and a bonus distribution ratio thereof. The bonus settlement method according to claim 5, comprising at least one designated selection group and a bonus distribution ratio among a group of relatives, a group of hobbies, and a group of education.   The bonus settlement method according to claim 6, wherein the designated selection recommendation person and the designated selection group can be mixed and selected at the time of product purchase.   The bonus settlement method according to claim 6, wherein the superior recommender is a direct superior recommender of a purchaser, and is the same as or other than the professional recommender of the designated selection recommender.   The bonus settlement method according to claim 7, wherein the bonus distribution ratio information includes a total of 100% of bonus distribution ratios.   10. The bonus according to claim 9, wherein when there is no higher recommended person, the sales commission is settled as a bonus to the designated selection recommendation person and the designated selection organization according to the bonus rate information in the step c). Checkout method.   The sales commission is settled as a bonus to a top recommender, a designated selection recommender, or a designated selection group according to the bonus distribution ratio information in the step c) when the top recommendation person exists. 9. Bonus settlement method according to 9.   The bonus settlement method according to claim 11, wherein when the higher-ranking recommender exists, 50% or more of the bonus distribution ratio is distributed to the upper-ranking recommender.   The claim, wherein, when the directly superior recommender leaves the member, the next superior recommender of the directly superior recommender is confirmed, and the bonus distributed to the directly superior recommender is transferred to the next superior recommender. 12. Bonus settlement method according to 12.   6. The bonus settlement method according to claim 5, wherein a merchandise sales history is made into a database, and the bonus settlement process based on the bonus distribution ratio information is not executed when the purchaser additionally purchases the product, and only the bonus amount is subtracted from the product price. .   6. The bonus settlement method according to claim 5, further comprising providing information recommending that the purchaser be listed as a professional recommender when purchasing a product more than a predetermined number of times. A network marketing management system,
A database for storing member information, selectively recommended top recommendation information, designated selection recommendation information;
An electronic commerce department that sells products by electronic commerce; and
A fee calculation unit for calculating a sales fee of a product sold in the electronic commerce unit;
At the time of sale, after confirming the buyer's top recommender with reference to the database, the designated selection recommendation information is configured and provided to the buyer terminal, and the distribution ratio information on the bonus from the buyer terminal A control unit for receiving
Network marketing management comprising: a bonus settlement section that settles a sales commission as a bonus to at least one of a top recommendation person, a designated selection recommendation person, and a designated selection group according to bonus distribution ratio information under the control of the control section system.   The network marketing management system according to claim 16, wherein the database further stores professional recommender information.   18. The network according to claim 17, wherein the professional recommender information includes a designated selection recommender or group that additionally distributes a bonus assigned to the professional recommender and additional distribution ratio information of the corresponding designated selection recommender or group. Marketing management system.   In the bonus settlement section, when one of the top recommender or the designated selection recommender is a professional recommender, and the corresponding professional recommender registers the additional allocation ratio information, the top recommender or the designated selection recommender The network marketing management system according to claim 18, wherein the bonus that has been settled is additionally settled to a designated selection recommender or group in accordance with the additional distribution ratio information.   If there is no buyer's top recommender, the control unit configures the designated selection recommendation information with a designated selection recommendation or group and respective bonus distribution ratios. 17. The network marketing management system according to claim 16, wherein the designated selection recommendation information is composed of a person and a designated selection recommendation person or group with each fee distribution ratio and presented to the buyer terminal.   The designated selection recommendation information includes at least one designated selection recommendation person among a professional recommendation person, an official recommendation person, a social contribution recommendation person, and a star recommendation person and a bonus distribution ratio thereof. 21. The network marketing management system according to claim 20, wherein the network marketing management system includes at least one designated selection group and a bonus distribution ratio among a group of relatives, a group of hobbies, and a group of education.   The network marketing management system according to claim 21, wherein the designated selection recommendation person and the designated selection group can be mixed and selected at the time of product purchase.   22. The network marketing management system according to claim 21, wherein the upper recommender is a direct upper recommender of a purchaser, and is the same as or other than the professional recommender of the designated selection recommender.   23. The network marketing management system according to claim 22, wherein the distribution ratio information that is a bonus has a total of 100% of the distribution ratio of fees.   25. The bonus settlement unit according to claim 24, wherein the bonus settlement unit settles a sales fee as a bonus to a designated selection recommender and a designated selection organization according to the bonus distribution ratio information when the superior recommender does not exist. Network marketing management system.   The bonus settlement unit, when the upper recommender is present, settles the sales commission as a bonus to the upper recommender, the designated selection recommender, and the designated selection organization according to the bonus distribution ratio information. 24. A network marketing management system according to 24.   27. The network marketing management system according to claim 26, wherein the bonus distribution ratio is that 50% or more is distributed to the directly recommended person when the highly recommended person exists.   The bonus settlement unit confirms the next highest recommended person of the next highest recommended person when the right highest recommended person leaves the member, and delegates the bonus allocated to the first highest recommended person to the next highest recommended person. 28. The network marketing management system according to claim 27, characterized in that Further store the product sales history of the buyer in the database;
21. The network marketing management system according to claim 20, wherein the control unit subtracts only the bonus from the product price without executing a bonus settlement process based on the bonus distribution ratio information when the purchaser additionally purchases the product.   21. The network marketing management system according to claim 20, wherein the control unit provides information recommending that the purchaser be listed as a professional recommender when purchasing a product more than a predetermined number of times.

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