JP2014178729A - Merchandise selling device and merchandise selling method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To achieve a selling system for giving more merits to a consumer, a seller and a manager.SOLUTION: A merchandise selling device comprises: storage means for storing merchandise information including the first price of merchandise to be sold and a second price lower than the first price and a merchandise amount; price calculation means for calculating a current price by discounting the first price for each stage in which discount application conditions applying discount are satisfied; selling management means for accepting the purchase application of the merchandise from a user, and for performing the selling processing of the merchandise; amount calculation means for calculating the residual amount of the merchandise on the basis of the merchandise amount and the selling processing; and page generation means for generating a merchandise page for introducing merchandise on the basis of the merchandise information. When the current price is equal to or less than second price, the page generation means generates a merchandise page enabling the acceptance of the purchase application of the merchandise including the residual amount, for the specific user, and generates a merchandise page limiting the acceptance of the purchase application of the merchandise including the residual amount, for a non-specific user other than the specific user.

Description

  The present invention relates to a product sales apparatus and a product sales method.

  In recent years, Internet auctions (referred to as net auctions) have become widespread. When sellers sell products on the auction site, as the buyers enter the bid amount, the amount increases, and the purchaser who finally bids with the highest bid amount makes a successful bid. It is a mechanism to do.

  On the other hand, price-down net auctions are also known. On the auction site, an exhibitor exhibits a predetermined quantity of merchandise, and for example, when a predetermined number of purchasers gather, a sales price is discounted. Such a price-down net auction can be said to be a sales system that uses a volume discount of products. In general, when a certain amount of sales can be expected, the purchase price and the sales cost are reduced, and the seller can sell the product at an inexpensive price.

  As a technology related to this, for example, Patent Document 1 describes a sales system in which the discount rate varies depending on the expected sales volume. Specifically, in this sales system, when the sales volume of a product fluctuates, the sales price fluctuates accordingly. Every time the desired number of purchases increases by a certain number, a discount rate or a fixed amount discount is used, and the sales price is finally determined.

JP 2001-195460 A

  Here, although price-down net auctions use volume discounts for products, it is usually difficult for sellers (exhibitors) to sell at prices that divide the purchase price. is there. In other words, the seller has a desire to sell all products at a price that does not divide the purchase price.

  On the other hand, in recent years, information on the Internet has made it easier for consumers to grasp information on the lowest prices of products, and there is a current situation that consumers' eyes on product prices are becoming more severe. For this reason, a more attractive sales system is desired as long as there is a consumer demand for cheaper products.

  On the other hand, there is a demand for an operator who operates a net auction sales system to provide a more attractive sales system for both exhibitors and consumers and to acquire more members (users). .

  The present invention has been proposed in view of the above points, and an object of the present invention is to realize a sales system that is more advantageous for consumers, sellers, and operators.

  In order to solve the above problems, in the present invention, storage means for storing product information including a first price of a product to be sold, a second price lower than the first price, and a product quantity; Each time a discount application condition for which a discount is applied is satisfied, the first price is discounted, a price calculation means for calculating a current price, and a product purchase application from a user is received, and a product sales process is performed. Sales management means, quantity calculation means for calculating the remaining quantity of the product based on the product quantity and the sales process, and page generation means for generating a product page for introducing the product based on the product information And the page generation means generates a product page that includes the remaining quantity and can accept a product purchase application when the current price is less than or equal to the second price, and the specific user Non-non For constant user, to produce a product page that accepts the application purchase of goods includes the remaining quantity is limited.

  According to the embodiment of the present invention, it is possible to realize a sales system that is more advantageous for consumers, sellers, and operators.

It is a network block diagram of a merchandise sales system. It is a figure which shows the hardware structural example of the merchandise sales server 1. FIG. It is a figure which shows the software structural example of the merchandise sales server. It is a figure which shows the data structural example of user management DB101a. It is a figure which shows the data structural example of merchandise management DB101b concerning one Embodiment of this invention. It is a figure which shows the data structural example of page management DB101c. It is a figure which shows the data structural example of sales management DB101d. It is a figure which shows the merchandise sales outline | summary 1 of a merchandise sales site. It is a figure which shows the product sales summary 2 of a product sales site. It is the example 1 of a screen of the goods page of a goods sales site. It is the example 2 of a screen of the goods page of a goods sales site. It is the example 3 of a screen of the goods page of a goods sales site. It is the example 4 of a screen of the goods page of a goods sales site. It is a figure explaining the relationship between a price and member status. It is a sequence diagram which shows the example of page generation processing of the sales server.

  Hereinafter, preferred embodiments of the present invention will be described.

<Configuration>
(Network configuration)
FIG. 1 is a network configuration diagram of a product sales system according to an embodiment of the present invention. In the product sales system, a product sales server 1, a seller terminal 2, and a user terminal 3 are connected via a network 4.

  The merchandise sales server 1 is a server managed by an operator of a merchandise sales site (for example, a net auction site), and is a server that realizes and operates merchandise sales on the net. The product sales server 1 also serves as a Web server. For example, on the product sales site, the product seller introduces a product that the product seller wants to sell, and applies for a product purchase from the user terminal 3 of the user who intends to purchase the product. Accept.

  The seller terminal 2 is a terminal of a business operator who sells products on a product sales site. When a seller wants to sell a product at the product sales site, the seller applies for product sales to the operator of the product sales site. The operator receives an application for product sales and introduces (uploads) the product that the product seller wants to sell on the sales site. In addition, when the user makes an application for product purchase through the product sales site, settlement, shipping of the product purchase, and the like are performed.

  In addition, when the seller applies for product sales, in addition to product information such as “product name” and “product details”, the seller shall also sell “product sales volume”, “start price”, “lowest price” Etc. (details will be described later).

  The user terminal 3 is a terminal of a purchaser (hereinafter referred to as a user) who purchases a product at a product sales site. When the user accesses the product sales site and wants to purchase the introduced product, the user applies for the product purchase through the product sales site.

  The user terminal 3 is a terminal that can access the product sales server 1 via the network 4. For this reason, the user terminal 3 is comprised from information processing apparatus, such as PC (Personal Computer), a smart phone, and a mobile telephone. In addition, for example, an application such as a web browser for browsing a merchandise sales site is provided.

  The network 4 is a network including wired and wireless, and is, for example, an Internet network that connects the merchandise sales server 1, the seller terminal 2, and the user terminal 3 to each other.

(Hardware configuration)
FIG. 2 is a diagram illustrating a hardware configuration example of the commodity sales server 1 according to the embodiment of the present invention. Specifically, these hardware configurations are the same as those of a general personal computer or workstation, and as shown in the figure, a CPU (Central Processing Unit) 11, a ROM (Read Only Memory) 12, A RAM (Random Access Memory) 13, an input device 14, an output device 15, a communication device 16, and an HDD (Hard Disk Drive) 17 are included.

  The CPU 11 executes various programs and performs arithmetic processing. The ROM 12 stores a program necessary for startup. RAM13 memorize | stores the process in CPU11 temporarily, or memorize | stores data. The input device 14 is a keyboard or a mouse. The output device 15 is a display. The communication device 16 communicates with other devices via the network 4. The HDD 17 stores various data and programs.

(Software configuration)
FIG. 3 is a diagram showing a software configuration example of the product sales server 1 according to the embodiment of the present invention.

  First, the merchandise sales server 1 includes a storage unit 101, a user management unit 102, a page generation unit 103, and a sales management unit 104 as functional units.

  The storage unit 101 has a function of storing a user management DB 101a, a product management DB 101b, a page management DB 101c, a sales management DB 101d, and the like. Details of each DB will be described later.

  The user management unit 102 uses the user management DB 101a to manage users (members) who intend to purchase products using the product sales site. Specifically, user attribute information is managed using the user management DB 101a. In addition, when attempting to purchase a product at the product sales site according to the present embodiment, user login is required. For this reason, the user management unit 102 manages the login state as to whether the user is logged in to the product sales site.

  The page generation unit 103 uses the page management DB 101c to generate a product page (product introduction page) for purchasing a product at a product sales site. The user purchases a product with reference to the product and price introduced on the generated product page. Details of the product page will be described later with a specific example.

  The page generation unit 103 also has a function as a page management unit that manages product pages by updating the page management DB 101c using the product management DB 101b and the sales management DB 101d.

  When the sales management unit 104 receives a purchase application on the product purchase screen from the product page of the product sales site using the sales management DB 101d, the sales management unit 104 performs product sales processing (sales management). For example, when a product is purchased by the user, the purchase record of the product such as the purchase user and price is recorded.

  Note that these functional units are realized by a computer program executed on hardware resources such as a CPU, a ROM, and a RAM of a computer constituting the product sales server 1. However, these functional units may be read as “means”, “module”, “unit”, or “circuit”.

  Each functional unit of the merchandise sales server 1 does not need to be arranged on a single computer, and may be distributed as necessary. For example, the user management unit 102 may be realized by a server that performs another user management, and the sales management unit 104 may be realized by a server that performs another sales management (sales management).

  The storage unit 101 is not necessarily arranged in the commodity sales server 1 and may be arranged on another storage device or DB.

(User management DB)
FIG. 4 is a diagram showing a data configuration example of the user management DB 101a according to the embodiment of the present invention. The information in the user management DB 101a is registration information provided to the operator of the product sales site by the user at the time of user registration. Information in the user management DB 101 a is registered and managed by the user management unit 102.

  As shown in the figure, the user management DB 101a has data items of “member ID”, “password”, “login state”, “member status”, “name”, and “address”.

  “Member ID” and “Password” are the ID (identifier) and password of the user member who uses the product sales site. When purchasing a product on the product sales site according to the present embodiment, the user needs to register as a general member (free member) or a premium member (paid member). When a user is registered, a “member ID” is issued, and user information is registered in the user management DB 101a.

  “Login state” indicates a login state indicating whether the user is logging in to the merchandise sales site. The user can log in by inputting his / her “member ID” and “password” from the merchandise sales site.

  “Member status” indicates the status and type of the member. In this embodiment, there are general members (free members) and premium members (paid members). As will be described later, the premium member has a privilege that a product can be purchased at a lower price.

  “Name” and “Address” are user information registered by the user at the time of user registration. In addition, as the user information, for example, information such as sex, age, occupation, and preference may be registered.

(Product Management DB)
FIG. 5 is a diagram showing a data configuration example of the product management DB 101b according to the embodiment of the present invention. The information in the product management DB 101b is product information provided to the operator of the product sales site by the seller when selling the seller's product.

  As shown in the figure, the merchandise management DB 101ba includes “seller ID”, “product ID”, “product details”, “sales quantity”, “start price”, “lowest price”, “discount rate setting”, It has a data item of “discount condition setting”.

  “Seller ID” is the ID of a business that sells products on the product sales site. A unique “seller ID” is assigned to each seller.

  “Product ID” is an ID of a product sold by the seller on the product sales site. A unique “product ID” is given each time a seller sells a product.

  “Product details” are details of the products sold by the seller. When a seller sells a product, information on the product details is provided to the operator of the product sales site.

  “Sales quantity” is the quantity, number of stocks, and number of lots of merchandise sold by the seller. When a seller sells a product, information on the quantity is provided to the operator of the product sales site. When all of the “sales quantity” is sold, the product is sold out.

  “Starting price” is a starting price of a product to be sold. When a seller sells a product, the start price information is provided to the operator of the product sales site. For example, the starting price may be a fixed price or a normal price sold by the seller at a normal time. When the product is sold at the product sales site, this price is used as the price immediately after the start.

  The “lowest price” is a lower limit price / minimum price that the seller may sell, and a price at which the product is not sold at a price lower than this. For this reason, when the product is sold, the seller can receive at least the price of the “lowest price”. When a seller sells a product, the start price information is provided to the operator of the product sales site. In this embodiment, the seller knows the lowest price of the world and provides a price that is equal to or close to the lowest price.

  “Discount rate setting” is a discount rate of a product to be sold. In the merchandise sales site according to the present embodiment, every time the “discount condition setting” is satisfied, the price of the merchandise is discounted according to the discount rate set in the “discount rate setting”. When a seller sells a product, the discount rate setting information is provided to the operator of the product sales site. If the discount rate setting is increased, the price of the product is more greatly discounted, which further increases the user's willingness to purchase. The “discount rate setting” may be a certain “discount amount” such as ¥ 1000, in addition to the discount rate of the product to be sold.

  “Discount condition setting” is a setting value of a discount condition that determines a discount timing when the price of a product to be sold is discounted. When a seller sells a product, information on setting discount conditions is provided to the operator of the product sales site. For example, “discount condition setting” has discount conditions such as “number of browsing”, “discount time”, and “number of sales”.

  “Number of browsing” is a discount condition that defines the number of discounted browsing of the product page. For this reason, when the “viewing number” of the product page page satisfies the user viewing number specified here, the price of the product is discounted. “Discount time” is a discount condition that defines a discount time. For this reason, when the specified discount time has elapsed, the price of the product is discounted. “Number of sales” is a discount condition that defines the number of products sold on the product page. For this reason, when the number of products sold on the product page exceeds the specified number of products sold here, the price of the product is discounted.

(Page management DB)
FIG. 6 is a diagram showing a data configuration example of the page management DB 101c according to the embodiment of the present invention. The page management DB 101c is information used by the page generation unit 103 to generate a product page. In the page management DB 101c, each information is updated one by one by the page generation unit 103.

  As shown in the figure, the page management DB 101c includes “page ID”, “product ID”, “status”, “current price”, “discount rate”, “remaining quantity”, “number of users logged in (PV)”, “ It has data items of “number of people until next discount”, “time until next discount”, and “number of sales until next discount”.

  “Page ID” is an ID of a product page. A unique “page ID” is assigned to each product page.

  “Product ID” indicates the ID of a product introduced on the product page. Of the products registered in the product management DB 101b, the “product ID” to be introduced on the product page is stored here as it is.

  “Status” indicates the state of the product page. For example, there are statuses such as holding, preparing, and ending.

  “Current price” indicates the current price of the product introduced on the product page. In the merchandise sales site according to the present embodiment, every time the “discount condition setting” is satisfied, the price of the merchandise is discounted according to the discount rate set in the “discount rate setting”. The “current price” is updated one by one by multiplying the “start price” by the discount rate each time discount conditions are applied, starting from the “start price” in the product management DB 101b (price calculation means). .

  “Discount rate” indicates the current discount rate of the product introduced on the product page. It is updated every time discount conditions are applied, starting with “discount rate setting” in the product management DB 101b.

  “Remaining quantity” indicates the remaining quantity of the product introduced on the product page. When the remaining number becomes 0, it is sold out. The “remaining quantity” is determined by subtracting the number of sales from the “sales quantity” each time the product is sold with reference to the information in the sales management DB 101d with the “sales quantity” in the merchandise management DB 101b as the starting price. Updated (quantity calculation means).

  “Number of login users (PV)” indicates the number of user logins of the product page. Based on the “member status” in the user management DB 101a, every time the user logs in, the information is updated (counted up).

  “Number of people until next price reduction” is a current discount condition indicating the number of people until the next price reduction (discount) when the price of a product to be sold is discounted. Based on the “member status” in the user management DB 101a, the “viewing number” in the product management DB 101b is used as the starting price, and is updated (counted down) every time the user logs in.

  “Time to next price reduction” is a discount condition at the present time indicating the time to the next price reduction (discount) when the price of the product to be sold is discounted. The “discount time” in the product management DB 101b is set as a starting price, and is updated (counted down) as time passes.

  “Number of sales until next price reduction” is a discount condition at the present time indicating the number of sales until the next price reduction (discount) when the price of the product to be sold is discounted. The “sales number” in the product management DB 101b is used as a starting price, and the information in the sales management DB 101d is referred to and updated every time the product is sold (counted down).

(Sales Management DB)
FIG. 7 is a diagram showing a data configuration example of the sales management DB 101d according to the embodiment of the present invention. The sales management DB 101d is information that is updated one by one by the sales management unit 104 and used for sales management of products when products are purchased from the product page of the product sales site.

  As shown in the figure, the sales management DB 101d has data items of “page ID”, “product ID”, “member ID”, “sales price”, “discount rate”, and “replenishment amount”.

  “Page ID” indicates the ID of the product page when the product is purchased from the product page of the product sales site.

  “Product ID” indicates the ID of the product when the product is purchased from the product page of the product sales site.

  “Member ID” indicates the “Member ID” of the user who purchased the product.

  “Sales price” indicates the sales price of the purchased product. This is the amount paid by the user. As described above, since the price of the product fluctuates, the “current price” at the time of purchasing the product is stored here.

  “Lowest price” indicates the “lowest price” of the purchased product. The “lowest price” in the product management DB 104b is stored here.

  “Supplementary amount” indicates “sale price” − “lowest price” when “sale price” <“lowest price”. As described above, the “lowest price” is the lower limit price / minimum price that the seller may sell. Therefore, when the “sales price” actually sold to the user is lower than the “lowest price”, a deficit occurs when viewed from the seller. As will be described later in the present embodiment, the difference between the “sale price” and the “lowest price” is compensated by the operator of the product sales site, so the difference is recorded as the “supplement amount”. If “sales price” ≧ “lowest price”, the “replenishment amount” is ¥ 0.

<Overview>
FIG. 8 is a diagram showing a product sales overview 1 of the product sales site.

  Each time a discount condition such as “Number of browsing”, “Discount time”, or “Number of sales” is satisfied, a “discount rate” is applied to the price of the product. The price has a price-down method that gradually decreases. In addition, when the price of a product reaches a certain price line such as the lowest price in the market, the users who can use the product sales site after that are restricted. Specifically, only premium members can Thereafter, the product sales site can be used.

  On the merchandise sales site, even after reaching a certain price line, every time the discount conditions such as “Number of views”, “Discount time”, or “Number of sales” are satisfied, the “Discount rate” is set to the price of the product. As applied, the price of the goods will go down in stages. For this reason, only premium members can purchase goods at a lower price than a certain price line such as the lowest price in the market.

  FIG. 9 is a diagram showing a product sales overview 2 of the product sales site.

  Here, if a product is sold at a price that is cheaper than the lowest price line in the market, the seller will be charged for the difference from the lowest price (a deficit). Commit to sellers at the lowest price in the market. In other words, the operator of the merchandise sales site promises the seller to compensate for the difference (amount of deficit) from the cheapest price when the merchandise is sold below the lowest price on the market.

  As described above, the user side, the seller side, and the operator side can enjoy the following merits.

(1) Merits on the user side ・ There is a possibility that products can be purchased more cheaply.
・ In addition, there is a possibility of purchasing cheaper than the lowest price in the market.
In addition, the product sales site according to the present embodiment, the price of the product will be lowered step by step every time a discount condition such as “Number of browsing”, “Discount time”, or “Number of sales” is satisfied. The user can shop with a certain game while having fun.

(2) Merits on the seller side ・ Since products can be sold at a price lower than the lowest price in the market, the possibility that the product can be sold out increases.
・ The selling price can secure the lowest price line in the market.
In addition, since the product on the product sales site according to the present embodiment can be expected to have a high degree of attention, it is also effective for promotions such as new products.

(3) Merits on the operator side • Since browsing and purchasing after the lowest price line in the market is limited to premium members, it is possible to increase the number of new premium members.

(4) Supplementary items-In the product sales site according to the present embodiment, a discount condition (“viewing number”, “discount time”, or “ "Sale number") is applied, and appeals to the scarcity of goods and time, "You may not be able to buy now." That is, while it is not known how far the price of the product will be lowered, it may be sold out, so the user's willingness to purchase can be enhanced with game characteristics.
・ If the current price is lower than the cheapest price, as shown in “Remaining quantity” 1005, the “Remaining quantity” of the product may also be reduced. You may miss a purchase opportunity. On the user's side, the user psychology that “If you do not buy now, you may not be able to buy” works.
-Therefore, in reality, it is unlikely that the current price of the product will reach a price that is far from the lowest price, and the current price of the product is equal to the lowest price or roughly one level lower than the lowest price. Alternatively, it is highly possible that the product will be sold out at a price that has been reduced by about two levels (for example, a price that is 5 to 10% lower than the lowest price). For this reason, even if a product is sold at a price lower than the lowest price on the market, the operator can suppress the difference as much as possible (the deficit) from the lowest price.

<Example of product sales site screen>
(Screen example 1)
FIG. 10 is a screen example 1 of the product page of the product sales site according to the embodiment of the present invention. The screen of the merchandise sales site is generated based on the information in the page management DB 101c. Hereinafter, the screen 1000 will be described in detail.

  The login status column 1001 indicates the login status of the user. When “non-login” is displayed, it indicates that no user login has been performed.

  “Product name” 1002 indicates the “product name” of the product. It is acquired from “product name” in the product management DB 101b using “product ID” in the page management DB 101c as a key.

  “Product details” 1003 indicates “product details” of the product. It is acquired from “Product Details” in the product management DB 101b using “Product ID” in the page management DB 101c as a key.

  The “list price” 1004 indicates the “start price” (for example, the list price) of the product. The “product ID” of the page management DB 101c is used as a key, and is acquired from the “starting price” of the product management DB 101b.

  “Remaining quantity” 1005 indicates the “remaining quantity” of the product. It is acquired from “Remaining Quantity” in the page management DB 101c.

  “Current price (discount rate)” 1006 starts from the “start price” of the product, and indicates the “current price” and “discount rate” of the product at the current time. However, when the user has not logged in, the “current price” and “discount rate” of a specific product are not displayed. It is acquired from “current price” and “discount rate” in the page management DB 101c.

  “Login” 1007 indicates a login button. The login button is displayed to prompt user login when no user login has been made. The user can log in by pressing a login button, proceeding to a login screen (not shown), and inputting his / her “member ID” and “password”. “Obtained from member status of user management DB 101a. The login screen (not shown) may also serve as a member registration screen provided to non-member users.

  “Number of logins until next price reduction” 1008 is one of the discount conditions for the product, and indicates “number of logins as a condition for the next price reduction”. When the displayed number of logins is satisfied, the price of “current price (discount rate)” 1006 is reduced. In the present embodiment, the number of logins is PV (page view), that is, an index for counting the number of browsing. In other words, the larger the number of logins, the more users are browsing the page. Of course, instead of the number of login users, the number of accesses using an access counter, the number of favorite registrations, and the like can be used as an index for counting the number of browsing. Acquired from “Number of logins until next price reduction” in the page management DB 101c.

  “Time until next price reduction” 1009 is one of the discount conditions for the product, and indicates “remaining time until next price reduction”. When the displayed time elapses, the price of “current price (discount rate)” 1006 is reduced. Acquired from “Time to next price reduction” in the page management DB 101c.

  “Number of sales until next price reduction” 1010 is one of the discount conditions for the product, and indicates “the number of products sold as a condition for the next price reduction”. When the displayed number of sales is achieved, the “current price (discount rate)” 1006 is discounted. It is acquired from “Number of sales until next price cut” in the page management DB 101c.

  In the screen 1000, since the user has not logged in, the “current price (discount rate)” 1006 is not displayed. When viewing (displaying) “current price (discount rate)” 1006, the user presses “login” 1007, proceeds to a login screen (not shown), and enters his “member ID” and “password”. Must be entered.

(Screen example 2)
FIG. 11 is a screen example 2 of the product page of the product sales site according to the embodiment of the present invention. A screen 1100 is a transition screen after user login from the screen 1000.

  Compared to the screen 1000, the login status field 1001 is displayed as “Welcome Mr. XX (general member)” on the screen 1100. This indicates that the user has been logged in (however, a general member). Further, “current price (discount rate)” 1006 is displayed due to the user login. Therefore, when the user recognizes the “current price (discount rate)” of the product and intends to purchase the product, the user presses “Purchase product” 1011 and can purchase the product. Proceed to (not shown), you can apply for and purchase a product and purchase the product. Note that “purchase a product” 1011 has embedded therein link information (for example, a URL) for transitioning to a product purchase screen.

  On the other hand, a user who wants to purchase a product but intends to purchase it at a lower price can wait for a while until the product discount condition is applied and the price of the product drops.

  In the meantime, the next price drop will wait until 30000 users log in, 15 minutes and 22 seconds pass, or 4 more items are sold. is necessary.

(Screen example 3)
FIG. 12 is a screen example 3 of the product page of the product sales site according to the embodiment of the present invention. A screen 1200 is a transition screen immediately after application of the product discount condition from the screen 1100.

  In the screen 1200, “current price (discount rate)” 1006 is not displayed for “current price” and “discount rate” of specific products when the logged-in user is a general member. Instead, “Register as Premium Member” 1012 is displayed.

  “Register as a premium member” 1012 indicates a member registration button for a premium member. When the logged-in user is a general member, it is displayed in order to prompt premium member registration. A general member user can press the premium member registration / button to proceed to a premium member registration screen (not shown), perform premium member registration procedures, and register (enroll) in premium member registration.

  Here, normally, when the “current price” of a product drops to, for example, the lowest price, a flood of product purchases is expected. This is because the user can purchase a product at the lowest price on the product sales site if he / she is familiar with the product price market at other stores. Therefore, in this embodiment, when the price of the product is lowered and the “current price” of the product is lowered to a certain price (for example, the lowest price), if the logged-in user is a general member, “current price (discount) Rate) "1006 is closed. Thereafter, only the premium member can use the merchandise sales site, so that it is possible to increase the number of new premium members.

  On the screen 1200 of FIG. 12, in addition to “Register as a premium member” 1012, for example, a button of “Register as a premium member and purchase a product” may be displayed. As a result, the user can purchase a product by performing a product purchase procedure after the member registration as a premium member. However, in order to prevent the product from being sold out during membership registration and as a result, it is not possible to purchase the product, one product will be secured at the point of pressing the button “Register as a premium member and purchase the product”. It is good to keep it (subtract the remaining quantity by one).

(Screen example 4)
FIG. 13 is a screen example 4 of the product page of the product sales site according to the embodiment of the present invention. A screen 1300 is a transition screen after user login as a premium member from the screen 1300.

  Compared to the screen 1200, the login status column 1001 is displayed as “Welcome Mr. XX (Premium Member)” on the screen 1300. This indicates that the premium member is logged in. In addition, “current price (discount rate)” 1006 is displayed due to the user login of the premium member. Therefore, when the user recognizes the “current price (discount rate)” of the product and intends to purchase the product, the user presses “Purchase product” 1011 and proceeds to the product purchase screen (not shown). , You can proceed with the product purchase and purchase the product.

  A user who wants to purchase a product but wants to purchase it at a lower price (premium member) waits for a while until the product discount condition is applied and the price of the product is further reduced from the lowest price. be able to.

  However, the price of the product is cheaper than the lowest price, and the “remaining quantity” of the product becomes less as shown in the “remaining quantity” 1005. You may miss a purchase opportunity. On the user side, the user psychology that “If you do not buy now, you may not be able to buy” works, so you can induce user purchase promotion (product sales promotion).

  FIG. 14 is a diagram for explaining the relationship between the price and the member status according to the embodiment of the present invention.

  At the merchandise sales site, the merchandise price starts from the start price P0 (= current price) at the merchandise sales start time t0. The current price of the product decreases as the discount conditions are met. As described above, the discount condition includes “viewing number”, “discount time”, “sales number”, and the like. Since the current price of the product drops even when the discount condition of “Number of browsing” or “Number of sales” is satisfied, it is not necessarily a fixed time interval. Rather, as the current price decreases, the “viewing number” and the “sale number” increase at an accelerated rate, so there is a high possibility that the time interval of the price reduction will become shorter.

  After t1 when the current price of the product drops and the current price of the product reaches the lowest price P1, as described above, only premium members can browse the product sales site and purchase the product. Is done.

  Further, after the time point t1, the discount condition for the product is similarly applied, and the current price of the product can be further lowered than the lowest price P1. However, if the current price is cheaper than the lowest price P0, as shown in the “remaining quantity” 1005, the “remaining quantity” of the product may be reduced. You may miss a purchase opportunity. This is because the user's psychology that “If you do not buy now, you may not be able to buy” will work.

  Therefore, in reality, it is unlikely that the current price of the product will reach a price that is far from the lowest price P1, and the current price of the product is equal to the lowest price P1 or approximately lower than the lowest price P1. There is a high possibility that a product will be sold out at a price that is reduced by about one or two levels. For this reason, even if a product is sold at a price lower than the lowest price on the market, the operator can keep it as small as possible to compensate for the difference from the lowest price (amount of deficit).

<Operation>
Next, the processing operation of the product sales server 1 according to the present embodiment will be described.

  FIG. 15 is a sequence diagram illustrating a page generation processing example of the product sales server 1 according to the present embodiment. Hereinafter, it will be described in detail with reference to the drawings. As a premise for page generation, as described above, the user management DB 101a, the product management DB 101b, the page management DB 101c, and the sales management DB 101d are each updated to the latest information state.

  S1: When the page generation unit 103 receives a product page generation request for a product purchase site from the user terminal 3, the page generation unit 103 first refers to the user management DB 101a to acquire the user's “login state”. It is determined whether or not it is ON. The product page generation request includes, for example, a “member ID” such as cookie information and a URL.

  If it is ON, the process proceeds to S2. On the other hand, if not ON, the process proceeds to S6. Also, if the user (“member ID”) who has requested the product page generation request cannot be confirmed, it is determined that the product page is not turned on and the process proceeds to S6.

  S2: Next, the page generation unit 103 specifies the page ID from the URL, refers to the page management DB 101c, and acquires “current price”. Further, the “lowest price” of the product management DB 101b is acquired using the “product ID” of the page management DB 101c as a key. Then, the page generation unit 103 determines whether the “current price” is equal to or lower than the “lowest price”.

  When the “current price” is equal to or lower than the “lowest price”, the process proceeds to S3. On the other hand, if the “current price” is not less than the “lowest price”, the process proceeds to S4.

  S3: Next, the page generation unit 103 refers to the user management DB 101a, acquires the “member status” of the user determined as the login user in S1, and determines whether the “member status” is a premium member. To do.

  If the “member status” is a premium member, the process proceeds to S4. On the other hand, if the “member status” is not a premium member, the process proceeds to S5.

  S4: The page generation unit 103 refers to the page management DB 101c, and generates a product page that displays “current price (discount rate)” 1006. For example, when the “current price” is higher than the “lowest price” and the user is a general member or a premium member, the product page of FIG. 11 is displayed. For example, when the “current price” is equal to or lower than the “lowest price” and the user is a premium member, the product page of FIG. 13 is displayed.

  S5: The page generation unit 103 refers to the page management DB 101c, hides the “current price (discount rate)” 1006, and generates a product page including a premium member registration / button (“register premium member” 1012). To do. For example, when the “current price” is equal to or less than the “lowest price” and the user is a general member, the product page of FIG. 12 is displayed.

  Here, the “current price (discount rate)” 1006 is not displayed. However, if the “current price” is equal to or lower than the “lowest price”, it is not necessarily displayed if it is configured to restrict sales to general members. It does not have to be displayed, and the current price may be displayed. By showing to the general members that it is below the lowest price of the market, it is possible to further promote the membership of new premium members.

  S6: The page generation unit 103 refers to the page management DB 101c, hides the “current price (discount rate)” 1006, and generates a product page including a login button (“login” 1007). For example, when the “current price” is higher than the “lowest price” and the user is not logged in, the product page of FIG. 10 is displayed.

(Supplement)
In the present embodiment, “discount number”, “discount time”, or “sales number” is used as the discount condition. As other discount conditions, the acceleration (number of increments per unit time) of “the number of browsing” or “the number of sales” may be used. If the acceleration of the “number of browsing” or “number of sales” is rapidly increasing, it can be assumed that the current price is close to the “lowest price”. For this reason, when the acceleration of “the number of browsing” or “the number of sales” satisfies, for example, “acceleration setting”, the “current price” is regarded as not more than the “lowest price” (S3 in FIG. 16). In this case, after that, only the premium member can use the merchandise sales site, so that it is possible to increase the number of new premium members.

<Summary>
As described above, according to the merchandise sales server 1 according to the present embodiment, it is possible to realize a sales system that is more advantageous for consumers, sellers, and operators.

  The present invention has been described above by the preferred embodiments of the present invention. While the invention has been described with reference to specific embodiments, various modifications and changes may be made to the embodiments without departing from the broad spirit and scope of the invention as defined in the claims. Obviously you can. In other words, the present invention should not be construed as being limited by the details of the specific examples and the accompanying drawings.

  For example, in the present embodiment, the “member status” of a non-member (non-login), a general member, and a premium member has been described. However, the “member status” may be, for example, a non-member and a member, and the non-member may be regarded as a general member and the member may be regarded as a premium member.

1 Merchandise Sales Server 2 Vendor Terminal 3 User Terminal 4 Network 11 CPU
12 ROM
13 RAM
14 Input device 15 Output device 16 Communication device 17 HDD
101 storage unit 101a user management DB
101b Product management DB
101c Page management DB
101d Sales Management DB
102 User management unit 103 Page generation unit 104 Sales management unit

Claims (8)

Storage means for storing product information including a first price of a product to be sold, a second price lower than the first price, and a product quantity;
A price calculation means for discounting the first price and calculating a current price for each stage where a discount application condition to which a discount is applied is satisfied;
A sales management means for accepting a product purchase application from a user and processing the sales of the product;
Based on the product quantity and the sales process, quantity calculation means for calculating a remaining quantity of the product,
Page generating means for generating a product page for introducing a product based on the product information;
The page generation means, when the current price is less than or equal to the second price,
For a specific user, generate a product page that can accept the purchase application of the product including the remaining quantity,
For non-specific users other than the specific user, generating a product page that is limited in accepting purchase applications for products that include the remaining quantity,
Product sales equipment characterized by The page generation means, when the current price is less than or equal to the second price,
For a specific user, further generate a product page including the current price and the next discount application condition,
For non-specific users other than the specific user, further generating a product page including the next discount application condition,
The merchandise sales apparatus according to claim 1. The discount application conditions are:
At least every time the number of product page views exceeds a predetermined number, every time the number of views exceeds a predetermined increase rate, every time a predetermined time elapses, every time a product sales volume exceeds a predetermined number, or the product sales volume reaches a predetermined increase rate Every time it exceeds,
The product sales apparatus according to claim 1 or 2. The second price is the lowest price in the market;
The merchandise sales apparatus according to any one of claims 1 to 3. For the non-specific user, having a registration means for registering to the specific user,
The page generation means, when the current price is less than or equal to the second price,
For the non-specific user, generating a product page that can accept a registration application to the specific user;
The merchandise sales apparatus according to any one of claims 1 to 4. When the quantity calculation means accepts a registration application from the non-specific user to the specific user, the quantity calculation means subtracts one remaining quantity of the target product before entering the registration items;
The merchandise sales apparatus according to claim 5. When the current price is less than or equal to the second price, each time a product is sold, the difference between the current price and the second price is calculated, and sales management means for recording the difference is provided.
The merchandise sales apparatus according to any one of claims 1 to 6. Product sales equipment
Storing product information including a first price of a product to be sold, a second price lower than the first price, and a product quantity;
A step of discounting the first price and calculating a current price every time a discount application condition to which a discount is applied is satisfied;
Accepting a product purchase application from the user and selling the product,
Based on the product quantity and the sales process, quantity calculation means for calculating a remaining quantity of the product,
Generating a product page for introducing a product based on the product information,
The procedure to generate is when the current price is less than or equal to the second price,
For a specific user, generate a product page that can accept the purchase application of the product including the remaining quantity,
For non-specific users other than the specific user, generating a product page that is limited in accepting purchase applications for products that include the remaining quantity,
Product sales method characterized by

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