JP2018049371A - Exhibit transaction processing device, exhibit transaction processing method and exhibit transaction processing program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an exhibit transaction processing device, an exhibit transaction processing method and an exhibit transaction processing program in which probability of the exhibit being purchased can be improved while an excessive decline of a transaction price is suppressed.SOLUTION: An exhibit transaction processing device 1 comprises: an exhibit acceptance unit 41; a transaction price change unit 45; a presentation order determination unit 47; and a browsing processing unit 42. The exhibit acceptance unit accepts a setting of the transaction price of the exhibit. The transaction price change unit gradually lowers the transaction price. The presentation order determination unit determines a presentation order of the exhibit on the basis of an attention degree related to the exhibit in which the transaction price is lowered by the transaction price change unit. The browsing processing unit creates information of an exhibit list screen where the exhibit information is arranged at the presentation position complying with the presentation order determined by the presentation order determination unit, and sends the information of the exhibit list screen to a terminal device.SELECTED DRAWING: Figure 4

Description

  The present invention relates to an exhibit transaction processing apparatus, an exhibit transaction processing method, and an exhibit transaction processing program.

  In recent years, with the rapid spread of the Internet, exhibit transactions between companies, between individuals, and between individuals are widely performed via networks. For example, an exhibit transaction service for selling and selling products in a flea market format via a network is known, and in such an exhibit transaction service, a user immediately purchases an exhibit at a set transaction price. be able to.

  When it is difficult for an exhibitor to set a transaction price that can be purchased at the highest possible price, if the set transaction price is fixed, there is a high possibility that the exhibit will not be purchased. Therefore, in order to increase the possibility that an exhibit is purchased, a technique has been proposed in which the transaction price is lowered step by step according to the setting by the exhibitor (see, for example, Patent Document 1).

JP 2009-277207 A

  However, for example, if the order of listings is set as the order of listing, the order of listings will be delayed as time passes, so if the time elapsed from the start date of listing becomes longer, even if the transaction price of the listing is lowered, listing The possibility of purchasing things is reduced.

  The present application has been made in view of the above, and an exhibit transaction processing apparatus, an exhibit transaction processing method and an exhibit transaction processing method capable of improving the possibility that an exhibit is purchased while suppressing an excessive decrease in the transaction price. An object is to provide an exhibit transaction processing program.

  The exhibit transaction processing apparatus according to the present application includes a reception unit, a transaction price change unit, a presentation order determination unit, and a distribution unit. The said reception part receives the setting of the transaction price of an exhibit. The transaction price changing unit lowers the transaction price step by step. The presentation order determination unit determines the presentation order of the exhibit based on the degree of attention to the exhibit whose transaction price is lowered by the transaction price change unit.

  According to one aspect of the embodiment, the exhibit transaction processing apparatus, the exhibit transaction processing method, and the exhibit transaction processing program can improve the possibility of purchasing the exhibit while suppressing an excessive decrease in the transaction price. Can be provided.

FIG. 1 is an explanatory diagram of an exhibit transaction process according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of a transaction system according to the embodiment. FIG. 3 is a diagram illustrating an example of the terminal device according to the embodiment. FIG. 4 is a diagram illustrating a configuration example of the exhibit transaction processing apparatus according to the embodiment. FIG. 5 is a diagram illustrating an example of an exhibit registration screen. FIG. 6 is a diagram illustrating an example of an exhibition information table stored in the exhibition information storage unit. FIG. 7 is a diagram illustrating an example of the exhibit list screen displayed on the terminal device. FIG. 8 is a diagram illustrating an example of the exhibit screen displayed on the terminal device. FIG. 9 is a diagram illustrating an example of a change in transaction price. FIG. 10 is a flowchart showing a flow of information processing in the exhibit transaction processing apparatus according to the embodiment. FIG. 11 is a diagram illustrating an example of the process of step S15 illustrated in FIG. FIG. 12 is a diagram illustrating an example of a hardware configuration of a computer that executes an exhibit transaction processing program.

  Hereinafter, an embodiment (hereinafter referred to as “embodiment”) for carrying out an exhibit transaction processing apparatus, an exhibit transaction processing method, and an exhibit transaction processing program according to the present application will be described in detail with reference to the drawings. In addition, the exhibit transaction processing apparatus, the exhibit transaction processing method, and the exhibit transaction processing program according to the present application are not limited by this embodiment.

[1. Exhibit transaction processing)
The exhibit transaction processing according to the embodiment will be described with reference to FIG. FIG. 1 is an explanatory diagram of the exhibit transaction process according to the embodiment. In the present embodiment, the exhibit transaction process is executed by the exhibit transaction processing apparatus 1 that provides an exhibit transaction service.

In the example shown in FIG. 1, the user U ₁ transmits the exhibition request goods D was exhibit a seller from the terminal device 2 ₁ to exhibit transaction apparatus 1 (step S1). The exhibition request includes, for example, information such as a description of the product D, an image of the product D, a start price, and a minimum price. The start price is the transaction price P of the product D at the start of listing, and the minimum price is the minimum price of the transaction price P of the product D.

Exhibits transaction processing apparatus 1 accepts the exhibition request from the terminal device 2 _1, based on the commodity information contained in such exhibition request, it starts the exhibition process. After such exhibition processing is performed, if there is a list request from the terminal device 2 ₂ users U ₂ utilizing exhibit transaction processing apparatus 1 (step S2), and exhibits the transaction processing apparatus 1, an exhibit list screen 61 information is transmitted (step S3). Based on the information of such exhibit list screen 61, exhibit list screen 61 is displayed on the display unit 12 of the terminal device 2 _2.

The exhibit transaction processing apparatus 1 generates the exhibit list screen 61 so that an exhibit with a new exhibit start date / time is given higher priority. Therefore, as in the exhibit list screen 61 displayed on the display unit 12 of the terminal device 2 _2, the presentation position of the product D (an example of a presentation order) is a position L1 which is the highest, in such a position L1 Information about the product D is displayed. Selecting the position L1 exhibits list screen 61 (e.g., click) by, exhibit screen corresponding to the exhibition information item D is displayed on the display unit 12 of the terminal device 2 _2.

In the example shown in FIG. 1, by the display unit 12 of the terminal device 2 ₂ and displays information exhibits a position L1 to L15, the user U _2, the scrolling operation of the exhibit list screen 61, Exhibits from position L16 onward can be confirmed.

Thereafter, when there is a list request from the terminal device 2 ₃ users U ₃ utilizing exhibit transaction processing apparatus 1 (step S4), and exhibits the transaction processing apparatus 1 transmits the information of the exhibit list screen 61 ( Step S5). Based on the information of such exhibit list screen 61, exhibit list screen 61 is displayed on the display unit 12 of the terminal device 2 _3.

As described above, since an item with a new listing start date / time is displayed with higher priority, the information on the product D has its presentation position at a lower position as time passes. In the example shown in FIG. 1, as in the exhibit list screen 61 displayed on the display unit 12 of the terminal device 2 _3, the presentation position of the item D is the position L33 which lowered repeatedly from the position L1, in such a position L33 Information about the product D is displayed.

  After setting the transaction price P of the product D as the start price, the exhibit transaction processing apparatus 1 performs a process of gradually reducing the transaction price P when the state in which the product D is not purchased continues (step S6). Thus, the exhibit transaction processing apparatus 1 performs the process which lowers the transaction price P in steps, when the state where an exhibit is not purchased continues.

  Therefore, for example, the setting of the transaction price P by the exhibitor is different from the price at which the user considering the purchase of the exhibit (hereinafter referred to as purchase reviewer) intends to purchase the exhibit. Even if it is a case, possibility that an exhibit will not be purchased can be reduced. On the other hand, as described above, since the presentation position of the information on the product D becomes a lower position as time passes, even if the transaction price P of the product D is lowered step by step, the existence of the product D is grasped. The possibility of being reduced.

  Therefore, the exhibit transaction processing apparatus 1 performs processing for acquiring information on the degree of attention Da for the product D (step S7). The degree of attention Da for the product D is determined based on, for example, the number of comments for the product D, the number of favorite registrations for the product D, the number of views of the exhibit screen (exhibition page) for the product D, and the like.

  And the exhibit transaction processing apparatus 1 determines the presentation position of an exhibit (step S8). The exhibit transaction processing apparatus 1 determines the presentation position of the exhibit in the order of the start date and time of the exhibition start (hereinafter may be described as new arrival order), and in addition to the order of the attention degree Da (hereinafter, the order of attention). The presentation position of the exhibit can be determined.

Exhibits transaction processing apparatus 1, when the user U ₄ of the terminal apparatus 2 ₄ utilizing exhibit transaction processing apparatus 1 is focused order list request (step S9), and exhibits transaction processing apparatus 1 determines the target sequence The information on the exhibit list screen 61 arranged at the presentation position of the displayed exhibit is distributed (step S10).

Based on the information of such exhibit list screen 61, exhibit list screen 61 is displayed on the display unit 12 of the terminal device 2 _4. In the example shown in FIG. 1, as in the exhibit list screen 61 displayed on the display unit 12 of the terminal device 2 _4, the presentation position of the item D is a position L8 having up repeatedly from the position L33 to the upper, it takes the position Information on the product D is displayed in L8.

  If the attention level Da of the product D is high, the product D may be purchased. However, since the presentation position moves down in the list display in the order of arrival, it may not be purchased even if the transaction price P of the product D is lowered. There is sex.

  On the other hand, in the list display in the order of attention, when the degree of attention of the product D is high, the presentation position of the product D can be moved up higher than the presentation position in the order of arrival. Therefore, the possibility that the product D is purchased can be improved while suppressing an excessive decrease in the transaction price P of the product D.

  In addition, the exhibit transaction processing apparatus 1 may determine the presentation position of the exhibit in the order in which the presentation position in the order of attention is adjusted according to the reduction amount ΔP of the transaction price P (hereinafter referred to as the attention adjustment order). it can. For example, the exhibit transaction processing apparatus 1 can determine the presenting position of the exhibit by raising the presenting position in the order of attention according to the magnitude of the decrease ΔP of the transaction price P.

  As a result, the higher the reduction rate ΔP of the transaction price P in addition to the attention level Da, the higher the presentation position of the product D, the higher the reduction rate ΔP of the transaction price P. Can be more likely to be purchased.

  Moreover, the exhibit transaction processing apparatus 1 can determine the presentation position of the exhibit in the order in which the presentation position in the new arrival order is adjusted according to the degree of attention Da (hereinafter referred to as the new arrival adjustment order). For example, the exhibit transaction processing apparatus 1 can determine the presenting position of the exhibit by moving up the presenting position in the order of newness of the exhibition start date and time according to the degree of attention Da.

  As a result, the presentation position of the product D can be moved up to the top if the degree of attention Da with respect to the product D is high as the presentation position of the product D, based on the presentation position in order of newness of the exhibition start date and time. In addition, the exhibit transaction processing apparatus 1 raises the presentation position of the product D to the upper level as the reduction rate ΔP of the transaction price P of the product D is higher in addition to the degree of attention Da, based on the presentation position in the order of newness. You can also.

  Moreover, although the exhibit transaction processing apparatus 1 demonstrated the presentation order of the exhibit as the presentation position of an exhibit in embodiment mentioned above, it is not limited to this example. For example, when the exhibit transaction processing apparatus 1 dynamically switches the screen for each exhibit according to the exhibit information, the presenting order of the exhibit is the order in which the exhibit appears on the screen.

  Further, the terminal device 2 can also generate the exhibit list screen 61 based on the order of presentation of the exhibit determined by the exhibit transaction processing device 1. In this case, the exhibit transaction processing apparatus 1 transmits information including the information on the order of presentation of the exhibits to the terminal device 2 as information on the exhibit list screen 61. The terminal device 2 generates and displays an exhibit list screen 61 by arranging information on exhibits based on information on the order of presentation of exhibits.

  The exhibit transaction process described above may be an exhibit transaction process in which purchase is performed at the transaction price P, and is not limited to the exhibit transaction process in which the transaction price P is lowered step by step. In other words, the exhibit transaction processing apparatus 1 is only required to be able to determine the presentation order of the exhibit based on the degree of attention to the exhibit in the exhibit transaction processing in which purchase is performed at the transaction price P. Thereby, possibility that an exhibit will be purchased can be improved.

[2. Trading system)
FIG. 2 is a diagram illustrating a configuration example of a transaction system according to the embodiment. As shown in FIG. 2, the transaction system 100 according to the embodiment includes an exhibit transaction processing device 1 and a plurality of terminal devices 2 ₁ to 2 _n (n is an integer of 2 or more).

These exhibit transaction processing apparatus 1 and a plurality of terminal apparatuses 2 ₁ to 2 _n (hereinafter, sometimes collectively referred to as terminal apparatus 2) are connected to each other via a network 3 so as to communicate with each other by wire or wirelessly. The network 3 is, for example, a LAN (Local Area Network) or a WAN (Wide Area Network) such as the Internet. The terminal devices 2 _{1 to} 2 _n are operated by users U _{1 to} U _n (hereinafter may be collectively referred to as a user U).

  The terminal device 2 is, for example, a smartphone, a tablet-type terminal, a PDA (Personal Digital Assistant), a personal computer, or the like, and includes a communication unit 10, a control unit 11 (controller), a display unit 12, an operation unit 13, and storage. Part 14. FIG. 3 is a diagram illustrating an example of the terminal device 2.

  The control unit 11 includes a microcomputer having a central processing unit (CPU), a read only memory (ROM), a random access memory (RAM), an input / output port, and various circuits. The display unit 12 is, for example, an LCD (Liquid Crystal Display), and the operation unit 13 is, for example, a keyboard or a touch panel.

  The control unit 11 includes a processing unit 15 and a display control unit 16. The functions of the processing unit 15 and the display control unit 16 are realized, for example, when the CPU of the control unit 11 reads and executes a program of an exhibit transaction processing application stored in the ROM of the control unit 11.

  The processing unit 15 detects an operation of the user U on the operation unit 13 and transmits a request corresponding to the operation to the exhibit transaction processing apparatus 1. Further, the display control unit 16 displays various screen information transmitted from the exhibit transaction processing apparatus 1 and information corresponding to the input operation to the operation unit 13 of the user U on the display unit 12, and the operation of the user U The display screen can be scrolled according to the scrolling operation using the unit 13.

  As shown in FIG. 4, the exhibit transaction processing apparatus 1 includes a communication unit 20, a storage unit 21, and a control unit 22 (controller), and provides an exhibit transaction service to the user U of the terminal device 2. FIG. 4 is a diagram illustrating a configuration example of the exhibit transaction processing apparatus 1 according to the embodiment. Hereinafter, the communication unit 20, the storage unit 21, and the control unit 22 will be specifically described in this order.

[2.1. Communication unit 20]
The communication unit 20 is a communication interface that transmits and receives information to and from the network 3, and connects to the network 3 by wire or wirelessly. The control unit 22 can transmit and receive various types of information to and from the terminal devices 2 ₁ to 2 _n via the communication unit 20 and the network 3.

[2.2. Storage unit 21]
The storage unit 21 includes a user information storage unit 31 and an exhibition information storage unit 32. The user information storage unit 31 and the exhibition information storage unit 32 are, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as an HDD (Hard Disk Drive) or an optical disk.

  The user information storage unit 31 includes a user ID that is identification information of the user U, attributes of the user U (for example, age, sex), information on exhibits of other users U registered by the user U, and evaluations by other users U. Memorize etc. The exhibition information storage unit 32 stores information related to the exhibits.

[2.3. Control unit 22]
The control unit 22 includes, for example, a microcomputer having a CPU, a ROM, a RAM, an input / output port, and various circuits. The control unit 22 includes an exhibition receiving unit 41 (an example of a receiving unit), a browsing processing unit 42 (an example of a distribution unit), a registration processing unit 43, a purchase processing unit 44, a transaction price changing unit 45, and an attention degree determination. Unit 46 and presentation order determination unit 47.

  The functions of the exhibition receiving unit 41, the browsing processing unit 42, the registration processing unit 43, the purchase processing unit 44, the transaction price changing unit 45, the attention level determining unit 46, and the presentation order determining unit 47 are, for example, the CPU of the control unit 22. This is realized by reading and executing a program stored in the ROM of the control unit 22.

  Part or all of the exhibition acceptance unit 41, the browsing processing unit 42, the registration processing unit 43, the purchase processing unit 44, the transaction price changing unit 45, the attention level determining unit 46, and the presentation order determining unit 47 are all ASIC (Application It may be configured by hardware such as a specific integrated circuit (FPGA) or a field programmable gate array (FPGA).

[2.3.1. Exhibition reception part 41]
The exhibition reception unit 41 receives, for example, an exhibition request including exhibition information from the terminal device 2 of the exhibitor. The exhibition information is information related to the exhibit, and includes, for example, the exhibitor's user ID, product name, product description, start price P _start , minimum price P _min , registration history, comment history, price change setting, attention Da, and the like. Contains information.

  For example, the user U of the terminal device 2 inputs the exhibition information on the exhibit registration screen provided from the exhibit acceptance unit 41, and transmits an exhibition request including the input exhibition information from the terminal device 2 to the exhibit transaction processing apparatus 1. can do. FIG. 5 is a diagram illustrating an example of the exhibit registration screen 50. Information on the exhibit registration screen 50 is transmitted from the exhibit transaction processing apparatus 1 to the terminal device 2, and is displayed by the display control unit 16 of the terminal device 2. It is displayed on the display unit 12.

  5 includes a product name input frame 51, a product description input frame 52, a start price input frame 53, a minimum price input frame 54, a price change setting frame 55, and a product image setting frame 56. The user U of the terminal device 2 can input or set information corresponding to the exhibit in each of the frames 51 to 56.

The product name input frame 51 is a frame in which a product name, which is the name of the exhibit, is input, and the product description input frame 52 is a frame in which a description of the exhibit is input. The start price input frame 53 is a frame in which the start price P _start that is the initial value of the transaction price P of the exhibit is input, and the minimum price input frame 54 is the minimum price P _min that is the minimum value of the transaction price P. This is the input frame.

  The price change setting frame 55 is a check box for setting whether to permit dynamic change of the transaction price P. The user U can operate the operation unit 13 so that a dynamic change of the transaction price P is permitted so that a check mark is set in the price change setting frame 55. In the product image setting frame 56, one or more images of exhibits can be set by the operation of the operation unit 13 by the user U.

The user U of the terminal device 2 operates the operation unit 13 to set a product name, a product description, a start price P _start , a minimum price P _min , and a price change setting in each of the frames 51 to 56 of the exhibit registration screen 50. The presence / absence and the image of the exhibit are set, and the exhibition button 57 is selected (clicked). Thereby, the exhibition request including the information set by the user U as the exhibition information is transmitted to the exhibit transaction processing apparatus 1 by the processing unit 15 of the terminal device 2.

  When the exhibition acceptance unit 41 accepts an exhibition request including exhibition information from the seller's terminal device 2, the exhibition acceptance unit 41 sets information included in the exhibition request in the exhibition information table stored in the exhibition information storage unit 32. FIG. 6 is a diagram illustrating an example of an exhibition information table stored in the exhibition information storage unit 32.

  The exhibition information table shown in FIG. 6 includes “exhibitor ID”, “product name”, “product description”, “exhibition start date”, “start price”, “current price”, “minimum” for “exhibition ID”. Price, “registration history”, “comment history”, “browsing history”, “price change setting”, and “attention level” are associated with each other.

“Exhibition ID” is identification information assigned for each exhibition request, and “Exhibitor ID” is the user ID of the exhibitor included in the exhibition information of the exhibition request. The user _U 1 ~U _n is a user exhibits transaction services exhibit transaction processing apparatus 1 is provided, the user ID of the user _U 1 ~U _n is U1-Un (n is an integer of 2 or more) Suppose that

In addition, “exhibitor ID”, “product name”, “product description”, “start price”, “minimum price”, and “price change setting” are the product name, product description, start included in the exhibition information of the exhibition request. Information of price P _start , minimum price P _min, and price change setting is assigned. “Price change setting” is information indicating whether or not to dynamically change the transaction price P.

  “Exhibition start date and time” is the date and time when the exhibit of the exhibit was started in the exhibit transaction service, and “current price” is information on the current transaction price P. “Registration history” is information such as the date and time when the registration button 65 on the exhibit screen (see FIG. 8) is selected (pressed) and the number of times (hereinafter referred to as registration number Ne). This is information about comments and the number of comments (hereinafter referred to as the number of comments Nc) written regarding the exhibit transaction. The “browsing history” includes the date and time when an exhibit screen (see FIG. 8), which will be described later, was browsed, the user ID of the user U who viewed the exhibit screen, and the number of times the exhibit screen was browsed (hereinafter referred to as the number of browsing Nv). Information). The “attention level” is the attention level of the user U with respect to the exhibit.

  For example, for the exhibition ID “C1”, the user ID “U1” of the exhibitor, the product name “product A”, the product description “same as a new article”, the exhibition start date and time “3/10 18:00”, the start price “¥ 600”, current price “¥ 550”, minimum price “¥ 400”, price change setting “present”, attention level “5.64”, and the like are associated with each other and stored in the exhibition information storage unit 32 as exhibition information. The

  Further, for the exhibition ID “C2,” the seller's user ID “U2”, the product name “product B”, the product description “slightly dirty”, the exhibition start date and time “3/11 12:00”, the start price “¥ 800”, current price “¥ 800”, price change setting “none”, attention level “0.35”, and the like are associated with each other and stored in the exhibition information storage unit 32 as exhibition information. In addition, since the price change setting “none” is set for the exhibit with the exhibition ID “C2”, the dynamic change process for the transaction price P is not applied to the exhibition ID “C2”.

  In the example shown in FIG. 6, the lowest price is not set for the exhibition ID “C3”, and the price change setting “Yes” is set. Therefore, a dynamic price change process for the transaction price P is applied to the exhibit with the exhibition ID “C3”, and the lower limit value of the transaction price P is preset in the exhibit transaction processing apparatus 1. It becomes a fixed value. The fixed value is, for example, a predetermined ratio value or a predetermined value (for example, ¥ 100) from the start price.

  The exhibition acceptance unit 41 accepts an additional setting request including information that has not been set at the time of the exhibition request after the exhibit transaction processing of the exhibit corresponding to the exhibition request is started, and displays the information included in the additional setting request. Set in the information table. Thereby, for example, even if the information on the minimum price and the price change setting is not set at the time of the exhibition request, the minimum price and the price change setting can be set after the transaction of the exhibit is started. Further, even the information set at the time of an exhibition request can be changed (reset) after starting the transaction of the exhibit.

  Further, the exhibition acceptance unit 41 cancels the setting of one or more pieces of information among the information set at the time of the exhibition request from the terminal device 2 after the exhibit transaction processing of the exhibit corresponding to the exhibition request is started. It is also possible to accept a request and delete information included in the setting cancellation request from the exhibition information table.

[2.3.2. Browsing processing unit 42]
The browsing processing unit 42 (see FIG. 4) receives a browsing request from the terminal device 2. For example, the browsing request includes information such as the user ID of the user U of the terminal device 2. Upon receiving a browsing request from the terminal device 2, the browsing processing unit 42 transmits information on the exhibit list screen to the terminal device 2. Thereby, the information on the exhibit is distributed to the terminal device 2.

  The browsing request is transmitted from the processing unit 15 of the terminal device 2 to the exhibit transaction processing device 1 when the exhibit transaction processing application in the terminal device 2 is activated, for example. The browsing request includes, for example, information for specifying arrangement conditions, a keyword specified by the user U of the terminal device 2 (hereinafter referred to as a specified keyword), a product category (hereinafter referred to as a specified category), and the like. Information may be included.

  FIG. 7 is a diagram illustrating an example of the exhibit list screen 61 displayed on the terminal device 2. In the exhibit list screen 61 shown in FIG. 7, information related to the exhibit is displayed in each of the plurality of display areas 62. The exhibit list screen 61 is, for example, a vertically long page screen, and the user U of the terminal device 2 can browse a large number of exhibits by scrolling.

  The browsing processing unit 42 generates information on an exhibit list screen 61 in which information on a plurality of exhibits is arranged in a plurality of display areas 62 based on the presentation order determined by the presentation order determination unit 47, and exhibits transaction processing. Transmit to device 1. For example, the presentation rank determination unit 47 arranges the exhibit with the highest presentation rank at the position L1 (see FIG. 1) and arranges the exhibit with the next presentation rank at the position L2 (see FIG. 1). Information on each exhibit is set in each display area 62 in the procedure.

  As described above, the browsing processing unit 42 generates information on the exhibit list screen 61 in which the information on the exhibit is arranged at the presenting position according to the presenting order determined by the presenting order determining unit 47, and the exhibit list is displayed. Information on the screen 61 is transmitted to the terminal device 2.

  The information on the exhibit list screen 61 is described as information on the exhibit list screen 61 (hereinafter referred to as first screen information) in which the browsing processing unit 42 arranges information on exhibits in the presentation order determined by the presentation order determination unit 47. ) Or information including the information on the presentation order determined by the presentation order determination unit 47 and the information on the exhibit (hereinafter referred to as second screen information).

  The first screen information is, for example, information (for example, HTML data or XML data) in which the address of the exhibit (for example, URL) and the position of the exhibit on the exhibit list screen 61 are associated with each other. The second screen information is information (for example, HTML data or XML data) in which the address of the exhibit and the presentation order of the exhibit are associated with each other.

  The display control unit 16 of the terminal device 2 displays the exhibit list screen 61 on the display unit 12 based on the information on the exhibit list screen 61 transmitted from the exhibit transaction processing apparatus 1. For example, the display control unit 16 of the terminal device 2 acquires exhibit information (for example, an image of an exhibit) based on the first screen information, and the acquired exhibit information is set in the first screen information. The exhibit list screen 61 arranged at the position is displayed on the display unit 12. In addition, the display control unit 16 of the terminal device 2 acquires information on the exhibits based on the second screen information, and the acquired information on the exhibits is displayed based on the second screen information. The exhibit list screen 61 arranged in sequence is displayed on the display unit 12.

  In addition, the browsing processing unit 42 generates information on an exhibit list screen 61 in which information on a plurality of exhibits is arranged in a plurality of display areas 62 based on the presentation order determined by the presentation order determination unit 47 for each user U. Then, it can be transmitted to the exhibit transaction processing apparatus 1. In this case, the browsing processing unit 42 generates an exhibit list screen 61 in which information on a plurality of exhibits is arranged in a plurality of display areas 62 based on the presentation order corresponding to the user ID included in the browse request. Thereby, for example, it is possible to generate the exhibit list screen 61 in which the presenting position of the exhibit becomes higher as it resembles the exhibit that the user U is paying attention to.

  In addition, when the browsing request includes information specifying the arrangement condition, the browsing processing unit 42 arranges the information on the exhibits in the presentation order determined by the presentation order determination unit 47 under the arrangement condition included in the browsing request. Information on the exhibit list screen 61 is generated.

  For example, when the browsing request includes information designating the order of attention, the browsing processing unit 42 displays the exhibit list screen 61 in which the information on the exhibits is arranged in the order of presentation in the order of attention determined by the presentation order determination unit 47. Generate information for. In addition, when the browsing request does not include information specifying the arrangement condition, the browsing processing unit 42 displays the exhibit list screen in which the information on the exhibits is arranged in the order of presentation in the new arrival order determined by the presentation order determining unit 47. 61 information is generated.

  In addition, when the browsing request includes a designated keyword (or designated category), the viewing processing unit 42 corresponds to the designated keyword (or designated category) at the presentation position according to the presentation order determined by the presentation order determining unit 47. The information of the exhibit list screen 61 in which the information of the exhibit is arranged is generated.

  Note that FIG. 7 shows an example in which information on fifteen items is displayed at a time on the item list screen 61, but information on items that can be displayed on the item list screen 61 at a time is less than fifteen items. It may be 16 or more. Further, the exhibit list screen 61 may be a display of only the images of the exhibit or a display of only the description of the exhibit. Further, the exhibit list screen 61 may be an array in which exhibit information is continuous only in the vertical direction, or may be an array in which exhibit information is continuous only in the horizontal direction.

  The user U of the terminal device 2 selects (clicks) a display area of a desired item on the item list screen 61, and an individual browsing request including the item ID of the selected item is displayed from the terminal device 2. It is transmitted to the commodity transaction processing apparatus 1.

  Upon receiving the individual browsing request transmitted from the terminal device 2, the browsing processing unit 42 updates the browsing history information corresponding to the exhibition ID included in the individual browsing request. The browsing history information includes information such as the user ID and browsing date and time of the user U who has browsed the exhibit screen, which will be described later, and the number of browsing of the exhibit screen (number of browsing Nv).

  Moreover, the browsing process part 42 will transmit the information of an exhibit screen to the terminal device 2, if the separate browsing request transmitted from the terminal device 2 is received. FIG. 8 is a diagram illustrating an example of the exhibit screen 63 displayed on the terminal device 2.

  As shown in FIG. 8, the exhibit screen 63 includes an exhibit image display area 64, a registration button 65, a comment button 66, a share button 67, a product description area 68, a transaction price display area 70, A purchase procedure button 71 is included. Although not shown, the exhibit screen 63 includes exhibitor information, related product information, and the like, and the user U of the terminal device 2 scrolls the exhibit screen 63 to display the exhibitor's information. Information, information on related products (other exhibits related to the exhibit), and the like can be displayed in the display area of the terminal device 2.

  In the exhibit image display area 64, an image of the exhibit is displayed, and in the product description area 68, a description of the exhibit is displayed. The description of the exhibit includes, for example, information on the exhibit, such as a delivery method and a delivery fee burden.

  The registration button 65 is selected (clicked) by the user U of the terminal device 2 who is considering purchasing an exhibit whose image is displayed on the exhibit screen 63, for example. When the user U selects the registration button 65, a registration request including the user ID and the exhibition ID is transmitted from the terminal device 2 to the exhibit transaction processing apparatus 1.

  The comment button 66 is a button for requesting a later-described comment screen corresponding to the exhibit whose image is displayed on the exhibit screen 63. When the user U selects the comment button 66, the processing unit 15 of the terminal device 2 transmits a comment request including the user ID and the exhibition ID to the exhibit transaction processing apparatus 1.

  The share button 67 is, for example, a button for sharing an exhibit whose image is displayed on the exhibit screen 63 with another person via a social network or an email. When the user U selects the share button 67, the processing unit 15 transmits information (for example, URL) of the exhibit screen 63 via a social network or mail. Further, the processing unit 15 transmits information indicating that the share button 67 has been operated, together with an exhibition ID and a user ID corresponding to the exhibit on the exhibit screen 63.

  In the transaction price display area 70, information on the current transaction price P for the exhibit is displayed. For example, if the exhibition information table is in the state shown in FIG. 6 and the exhibit has the exhibition ID “C1”, the current price “¥ 550” is displayed as the transaction price P.

  The purchase procedure button 71 is a button for purchasing an exhibit whose image is displayed on the exhibit screen 63. When the user U of the terminal device 2 determines to purchase an exhibit whose image is displayed on the exhibit screen 63, the user U selects (clicks) the purchase procedure button 71. When the purchase procedure button 71 is selected, the processing unit 15 of the terminal device 2 transmits a purchase request including the user ID and the exhibition ID to the terminal device 2.

[2.3.3. Registration processing unit 43]
The registration processing unit 43 (see FIG. 4) receives the registration request transmitted from the terminal device 2, and updates the “registration history” of the exhibition information table corresponding to the exhibition ID included in the registration request. For example, when the exhibition information table is in the state shown in FIG. 6 and there is a registration request for the exhibit with the exhibition ID “C1”, the registration processing unit 43 uses the user ID and registration request included in the registration request in the exhibition information table. The date and time are updated, and the number of registration requests (number of registrations Ne) is updated.

  In addition, when the registration processing unit 43 receives a registration request transmitted from the terminal device 2, the registration processing unit 43 associates the user ID and the exhibition ID, and stores them in the user information storage unit 31 as a registration result. The user U of the terminal device 2 can operate the terminal device 2 to transmit a registration list request including the user ID to the exhibit transaction processing device 1.

  When the registration processing unit 43 receives the registration list request transmitted from the terminal device 2, based on the user ID included in the registration list request, the registration processing unit 43 registers the exhibition ID associated with the user ID in the registration result of the user information storage unit 31. Get from.

  And the registration process part 43 acquires the exhibition information corresponding to exhibition ID contained in a registration result from the exhibition information storage part 32, and transmits the information of the registered exhibit list containing the acquired exhibition information to the terminal device 2. Thereby, the user U of the terminal device 2 can easily know information on the registered exhibits, and for example, the registration button 65 can be used for favorite registration. The registered exhibit list is also called a watch list.

  The registration processing unit 43 can also generate the registered exhibit list so that the higher the presentation order determined by the presentation order determining unit 47, the higher the presentation position of the registered exhibit list.

  In addition, when receiving a comment request transmitted from the terminal device 2, the registration processing unit 43 acquires comment information related to the exhibit corresponding to the exhibition ID included in the comment request from the exhibition information table, and includes the acquired comment. Information on the comment screen is transmitted to the terminal device 2.

  When the display control unit 16 of the terminal device 2 acquires the comment screen information, the display control unit 16 displays a comment screen (not shown) based on the comment screen information. On such a comment screen, a comment entered and registered by the exhibitor or a user U other than the exhibitor regarding the exhibit corresponding to the exhibit ID included in the comment request is displayed.

  The user U of the terminal device 2 can input a comment on the comment screen, and the comment input in this way is transmitted to the exhibit transaction processing apparatus 1 together with the exhibition ID by the processing unit 15. The registration processing unit 43 associates the comment transmitted from the terminal device 2 and the date and time of the comment with the exhibition ID, sets the comment history in the exhibition information table, and updates the comment number Nc of the “comment history”. Update the exhibition information table.

  Further, the registration processing unit 43 can set the operation history of the share button 67 for each exhibit as a share history (not shown) of the exhibition information table. In the share history for each exhibit, for example, the date and time when the share button 67 was operated, the user ID of the user U who operated the share button 67, and the number of times the share button 67 was operated (hereinafter referred to as the number of shares Ns). Included).

[2.3.4. Purchase processing unit 44]
The purchase processing unit 44 (see FIG. 4) receives a purchase request transmitted from the terminal device 2. Upon receiving a purchase request transmitted from the terminal device 2, the purchase processing unit 44 performs a purchase process for the exhibit corresponding to the purchase request. Such purchase processing is performed at the transaction price P at the time of purchase request.

  For example, if the exhibition information table is in the state shown in FIG. 6 and there is a purchase request for the exhibit with the exhibition ID “C1”, the purchase processing unit 44 performs the purchase process with the current price “¥ 550” as the transaction price P. I do. Such purchase processing is performed, for example, by payment using a credit card or payment using electronic money. The purchase processing unit 44 ends the exhibition process of the exhibit for which the purchase process has been performed, and excludes the exhibit from being displayed on the exhibit list screen 61.

[2.3.5. Transaction price change unit 45]
When the transaction price changing unit 45 (see FIG. 4) sets the transaction price P to the start price P _start for each exhibit based on the exhibit information table stored in the exhibit information storage unit 32, the exhibit is not purchased. The process of lowering the transaction price P step by step is performed. The process of gradually lowering the transaction price P is performed based on information set in the exhibition information table.

  The transaction price changing unit 45 dynamically changes the process of gradually reducing the transaction price P of the exhibit whose price change setting is set to “present” in the exhibition information table, and the price change setting is set to “none”. The process of lowering the transaction price P of the set exhibit in stages is not performed.

FIG. 9 is a diagram illustrating an example of a change in the transaction price P. In the example shown in FIG. 9, at each time t1, t2, t3, t4, and t5 at predetermined time intervals, the transaction price P gradually decreases with a predetermined decrease ΔP, and at time t5, the transaction price P is reduced. The minimum price is P _min . As described above, when the exhibit is not purchased, the transaction price P is lowered step by step. Therefore, for example, even when the setting of the transaction price P by the exhibitor deviates from the purchase reviewer's desired price, the possibility that the exhibit is not purchased can be reduced.

  Note that the transaction price changing unit 45 can set the price change timings at unequal intervals instead of setting the timing for performing the process of lowering the transaction price P (hereinafter referred to as price change timing) at regular intervals. . For example, the transaction price changing unit 45 can gradually reduce the interval of the price change timing, thereby reducing the transaction price P in a quadratic curve. Thereby, for example, when the desired period (for example, one day) is approaching, the transaction price P can be drastically lowered, and the possibility that the exhibit is purchased can be increased.

  The transaction price changing unit 45 can also shorten the price change timing interval of a time zone or day of the week when the exhibit is easily purchased. For example, the transaction price changing unit 45 shortens the interval of the price change timing in the time zone or day of the week when the exhibit transaction processing service is frequently used, and the price change timing in the time zone or day of the week when the exhibit transaction processing service is less used. The interval can be increased.

  Further, based on the degree of attention Da described later with respect to the exhibit, the amount of information of the exhibit information (explanation or image of the exhibit), the time zone, the transaction price P of the transaction target that is the same as or similar to the exhibit, etc. It is also possible to change the aspect in which the transaction price P is lowered step by step.

The transaction price changing unit 45 determines the lowest price when the minimum price P _min is not set or when the lowest price P _min is canceled (deleted) from the exhibition information table by the exhibitor after listing the exhibit. Regardless of _Pmin , the transaction price P can be lowered stepwise to a fixed value. Thereby, when the state where an exhibit is not purchased continues, the transaction price P can be lowered below the minimum price _Pmin .

  Further, the transaction price changing unit 45 can stop the process of lowering the transaction price P of the exhibit whose presentation rank is prioritized by the presentation rank determination unit 47 or reduce the reduction width ΔP. It is possible to suppress a decrease or a decrease in the transaction price P, and it is possible to suppress a decrease in the profit of the exhibitor.

[2.3.6. Attention level determination unit 46]
The attention level determination unit 46 (see FIG. 4) determines the attention level Da of the exhibit based on, for example, the registration history, comment history, browsing history, and share history included in the exhibition information table. The attention level determination unit 46 stores the determined attention level Da of each exhibit in the exhibition information table. For example, the attention level determination unit 46 can determine the attention level Da of the exhibit based on the registration number Ne, the comment number Nc, the browsing number Nv, and the share count Ns for the exhibit.

The attention level determination unit 46 can determine, for example, a value obtained by weighting and adding each of the registration number Ne, the comment number Nc, the browsing number Nv, and the share number Ns for the exhibit as the attention level Da for the exhibit. For example, the attention level determination unit 46 can calculate the attention level Da for the exhibit based on the following formula (1). K1 to K4 are coefficients for weighting.
Da = K1 * Ne + K2 * Nc + K3 * Nv + K4 * Ns (1)

  The attention level determination unit 46 sets the determined attention level Da for each exhibit in the exhibition information table. In the exhibition information table shown in FIG. 6, for example, “5.64” is set as the degree of attention to the exhibit with the exhibition ID “C1”, and “0.35” is set as the degree of attention to the exhibit with the exhibition ID “C2”. "Is set. Here, the attention level Da is in the range of 0 to 10, but the attention level Da is not limited to this range.

  Also, the attention level determination unit 46 can set the number of comments set in the exhibition information table as the number of comments Nc, and the number of comments set in the exhibition information table excluding the seller's comments. Can also be used as the number of comments.

  The attention level determination unit 46 determines the attention level Da using the above formula (1) based on the number of registrations Ne, the number of comments Nc, the number of browsing Nv, and the number of shares Ns in the most recent predetermined period (for example, 1 hour). It is possible to calculate every period (for example, 10 minutes).

  Further, the attention level determination unit 46 uses the above formula (1) based on the registration number Ne, the comment number Nc, the browsing number Nv, and the sharing number Ns per unit period in a state where the transaction price P does not change. The attention level Da can be calculated. The unit period is a period of 10 minutes or 1 hour, for example.

  Further, based on the number of registrations Ne, the number of comments Nc, the number of browsing Nv, and the number of shares Ns generated from the timing when the transaction price P is changed, the attention level Da is calculated for each predetermined period using the above formula (1). Can do. That is, the attention level determination unit 46 can calculate the attention level Da based on the registration number Ne, the comment number Nc, the browsing number Nv, and the share number Ns for a certain transaction price P.

  The attention level determination unit 46 can also calculate the attention level Da for the exhibit based on one or more pieces of information among the registration number Ne, the comment number Nc, the browsing number Nv, and the share number Ns. For example, the attention level determination unit 46 can determine, as the attention level Da for the exhibit, a value obtained by weighting and adding each of the registration number Ne and the browsing number Nv.

  Further, the attention level determination unit 46 acquires evaluation ranks (for example, five ranks from rank A to rank E) indicating evaluations on the exhibits of the user U other than the seller in addition to or instead of the information described above. Then, the attention level Da of the exhibit can be determined based on the average value or the total value of the evaluation ranks.

  The attention level determination unit 46 also focuses attention on the exhibits for each user U based on the attention level Da of the exhibits of the entire user U and the information on the exhibits stored in the storage unit 21 and the information on the user U. The degree Dp can also be determined. In this case, the attention level determination unit 46 stores the attention level Dp of each exhibit determined for each user U in the exhibition information table in association with each user ID.

  The degree-of-attention determination unit 46 can increase the degree of attention Dp for each user U as the exhibit that the user U is paying attention to (hereinafter referred to as “notable exhibit”). For example, the degree-of-attention determination unit 46 increases the item registered by the user U using the registration button 65 (hereinafter referred to as a registered item), and describes the item viewed by the user U (hereinafter referred to as a viewed item). ) To increase the degree of attention Dp. Note that the registered exhibit and the browse exhibit are examples of the feature exhibit.

For example, the attention level determination unit 46 can also determine the attention level Dp of the exhibit for each user U by the calculation of the following formula (2). In the following formula (2), “KA” is “1” when the exhibit is a registered exhibit, and “0” when the exhibit is not a registered exhibit. Further, “Npv” is the number of times viewed by the user U, and is the number of times for each user U. In the following formula (2), Dp1 and Dp2 are preset values. One of Dp1 and Dp2 may be zero.
Dp = Dp1 × KA + Npv × Dp2 (2)

For example, when the exhibit A is registered by the user U ₁ and viewed three times, the attention degree Dp of the exhibit A in the user U ₁ is Dp = Dp1 + 3 × Dp2. Note that the calculation of the attention level Dp is not limited to the above formula (2), and can be changed as appropriate.

  Furthermore, the attention level determination unit 46 can determine the attention level Dp of the exhibit for each user U based on not only the target exhibit but also an exhibit similar to the target exhibit. For example, the attention level determination unit 46 can increase the attention level Dp as the attention level determination unit 46 is more similar to the target exhibit.

  The attention level determination unit 46 determines the product category of each exhibit based on the information set in the exhibit information table (the product name of the exhibit, the description of the product, the image of the product). The degree-of-interest determination unit 46 determines the degree of similarity with each item of interest based on the determined product category and the similarity determination table (not shown) stored in the storage unit 21.

  In the similarity determination table, the similarity between the product categories is set, and the attention level determination unit 46 determines the attention level based on the product category of the target exhibit and the product category of the target product of the target of interest determination. The degree of similarity of the subject exhibit can be determined. The product classification is, for example, a product type, a product name, a product category, or the like. In addition, when the exhibit whose attention level is to be determined is the target exhibit, the similarity to the target exhibit is 100%.

The degree-of-attention determination unit 46 can set the degree of attention Dp of each exhibit based on the similarity of each exhibit to the target exhibit for each user U. For example, it is assumed that the attention level determination unit 46 has two items of interest A and B of the user U _{1 and} the degree of attention Dp of each of the items of interest A and B is DpA and DpB. Further, the similarity of the exhibit C to the target exhibit A and B is X% and Y%, respectively. In this case, the attention level determination unit 46 can obtain the attention level DpC of the exhibit C by the calculation of the following formula (3).
DpC = (X × DpA + Y × DpB) / 2 (3)

  In this way, the attention level determination unit 46 can multiply the attention level of each target exhibit by the similarity of each exhibit and set the average value of the multiplication results as the attention level Dp of each exhibit. Note that it is only necessary that the degree of attention Dp of the exhibit can be calculated for each user U as the similarity to the target exhibit is high, and the method is not limited to the above-described method of calculating the attention Dp of each exhibit.

The attention level determination unit 46 is configured so that the user U (for example, the user U ₂ ) receives an exhibit (hereinafter referred to as a purchased focused exhibit) that has been purchased by the user U (for example, the user U ₂ ). Exclude from the featured exhibit that is the featured exhibit. Thereby, the degree of attention Dp is increased for an exhibit having a higher degree of similarity to an exhibit that has not been purchased by the user U (for example, the user U ₂ ) (hereinafter referred to as an unpurchased exhibit). Can do. Therefore, it is possible to prevent the degree of attention Dp of an exhibit that is the same as or similar to an exhibit that the user U has already purchased and no longer noticed from increasing.

  In addition, the attention level determination unit 46 may lower the attention level Dp of the purchased noticeable exhibits with respect to the unpurchased noticeable exhibits without excluding the purchased noticeable exhibits from the noticeable exhibits. For example, the attention level determination unit 46 greatly reduces the attention level Dp at the time of purchase when the purchased attention item is a specific item such as a consumable item that is regularly purchased. Thereafter, the attention level Dp can be increased as time passes.

[2.3.7. Presentation order determination unit 47]
The presentation order determination unit 47 (see FIG. 4) can determine the presentation order of the exhibits for each arrangement condition for determining the presentation order of the exhibits. The arrangement conditions include the above-described new arrival order, attention order, attention adjustment order, and new arrival adjustment order. Hereinafter, each arrangement condition will be described.

[2.3.7.1. (New Arrival Order)
First, the case where the arrangement conditions are in the order of arrival will be described. Each time the exhibition information is added to the exhibition information table, the presentation order determination unit 47 determines the presentation order in descending order of the exhibition start date and time set in the exhibition information table. That is, the presentation order determination unit 47 determines the presentation order of the exhibit so that the exhibit with the newer exhibition start date and time has a higher presentation order (lower number).

  Thereby, the browsing processing part 42 can generate | occur | produce the information of the exhibit list screen 61 of the new arrival order from which a presentation position becomes higher as an exhibit with new exhibit start date, and can transmit to the terminal device 2 and can transmit it. The display control unit 16 can display the listing list screen 61 in the order of arrival. In addition, the presentation order determination unit 47 can also determine the presentation order in order from the exhibit having the oldest exhibition start date and time, so that the browsing processing unit 42 has the higher presentation position from the exhibit with the oldest exhibit start date and time. Information on the listing list 61 in the old arrival order can be generated and transmitted to the terminal device 2.

[2.3.7.2. (In order of attention)
Next, the case where the array conditions are in order of attention will be described. The presentation order determination unit 47 determines the presentation order in descending order of the attention degree Da set in the exhibition information table every time the attention degree Da of the exhibition information table is updated. In other words, the presentation order determination unit 47 determines the presentation order of the exhibit so that the exhibit with a higher degree of attention Da has a higher presentation rank.

  Thereby, the browsing process part 42 can produce | generate the information of the exhibit list screen 61 of the order of attention that an presentation position becomes high as an exhibit with higher attention degree Da, and can transmit to the terminal device 2 and can transmit it. The display control unit 16 can display the exhibit list screen 61 in the order of attention. Note that the presentation order determination unit 47 can also determine the presentation order of the items in descending order of the degree of attention Da, so that the browsing processing unit 42 has a higher presentation position for items with a lower degree of attention Da. The information of the exhibit list screen 61 in the order of attention that is generated can be generated and transmitted to the terminal device 2.

  In addition, the presentation order determination unit 47 determines the presentation order of the order of attention of each exhibit based on the attention level Da, but determines the presentation order of the order of attention of each exhibit based on the attention level Dp for each user U. You can also In this case, each time the attention level Dp in the exhibition information table is updated, the presentation order determination unit 47 provides the display order of the exhibits so that the higher the attention level Dp is for each user U, the higher the presentation order. To decide. That is, for each user U, the presentation order determination unit 47 can determine the presentation order of the exhibit so that the exhibit with a higher degree of attention Dp has a higher presentation order.

  As a result, the browsing processing unit 42 generates information on the exhibit list screen 61 in the order of attention in which the presentation position is higher in the exhibit with the higher attention degree Dp for each user U who is the browsing request source, and to the terminal device 2. The display control unit 16 of the terminal device 2 can display the exhibit list screen 61 in the order of attention corresponding to each user U. Note that the presentation order determination unit 47 can also determine the presentation order of the items in descending order of the degree of attention Dp.

[2.3.7.3. Attention adjustment order)
Next, a case where the arrangement condition is the attention adjustment order will be described. The presentation order determination unit 47 provisionally determines the presentation order in descending order of the attention degree Da set in the exhibition information table every time the attention degree Da of the exhibition information table is updated. That is, the presentation order determination unit 47 provisionally determines the presentation order of the exhibit so that the exhibit with a higher degree of attention Da has a higher presentation rank.

  Then, the presentation order determining unit 47 adjusts the provisionally determined presentation order based on the downward width ΔP of the transaction price P of the exhibit, and finally determines the presenting order of the exhibit. In other words, the presentation order determination unit 47 determines the presentation order so that it is higher than the provisional order provisionally determined by the number of carry-ups corresponding to the magnitude of the downward width ΔP.

For example, the presentation order determination unit 47 obtains the carry number Na by the calculation of the following formula (4). In the following equation (4), “INT” is an integerization function, and K5 is a coefficient for weighting.
Na = INT (K5 × ΔP) (4)

Then, the presentation order determination unit 47 determines the presentation order of the exhibit by the calculation of the following formula (5). In the following formula (5), “Np” is the provisional order that is provisionally determined, and “Nc” is the presently determined presentation order.
Nc = Np + Na (5)

  Thereby, the browsing process part 42 can produce | generate the information of the exhibit list screen 61 which advanced the presentation order of attention order to the upper rank according to the downward width | variety (DELTA) P of transaction price P, It can transmit to the terminal device 2, The display control unit 16 of the terminal device 2 can display the exhibit list screen 61 in the attention adjustment order. Therefore, when the descending width ΔP of the exhibit is high, the exhibit can be advanced to the top of the display order of the exhibit based on the degree of attention Da alone, and the exhibit is set so that the transaction price P is lowered step by step. Increase the likelihood that an item will be purchased.

  The presentation rank determination unit 47 secures a higher presentation rank (hereinafter referred to as a dedicated presentation rank) for an exhibit having a downlink width ΔP that is greater than or equal to a predetermined value, and the downlink width ΔP is greater than or equal to a predetermined value in the dedicated presentation rank. Can be assigned such that the higher the descending width ΔP, the higher the items. In addition, the presentation rank determination unit 47 sets the presentation rank for an exhibit having a descending width ΔP greater than or equal to a predetermined value so that the probability of assigning an exhibit having a descending width ΔP or more to a dedicated presentation rank increases as the descending width ΔP increases. You can also make assignments.

The presentation order determination unit 47 also presents the presentation order of the items in descending order of score Sa (hereinafter referred to as attention adjustment score Sa) calculated based on the attention level Da and the downward width ΔP set in the exhibition information table. Can be determined. For example, the attention adjustment score Sa can be obtained by the calculation of the following formula (6). K6 is a weighting coefficient.
Sa = K4 × Da + K6 × ΔP (6)

  The presentation order determination unit 47 determines the presentation order in descending order of the attention adjustment score Sa. That is, the presentation order determination unit 47 determines the presentation order of the exhibit so that the exhibit with a higher attention adjustment score Sa has a higher presentation rank. Thereby, the browsing processing unit 42 can generate information on an exhibit list screen in which exhibits are arranged at the presentation position corresponding to the presentation order corresponding to the attention adjustment score Sa, and can transmit the information to the terminal device 2.

Further, the downward width ΔP used in the above formulas (4) and (6) is the fluctuation difference of the transaction price P before and after one fluctuation, for example, ΔP = P _d1 −P _d2 (see FIG. 9). . Further, the downward width ΔP may be a fluctuation difference of the transaction price P in a predetermined period. For example, ΔP = P _d1 −P _d3 (see FIG. 9) or ΔP = P _d1 −P _d4 (see FIG. 9). is there. Further, the downward width ΔP may be a fluctuation difference in the transaction price P from the start price P _start , for example, ΔP = P _start −P _d3 (see FIG. 9) or ΔP = P _start −P _d4 (FIG. 9). Reference).

  Further, in the above-described example, the example has been described in which the presentation order determination unit 47 increases the presentation order as the attention level Da is higher. However, the presentation order is determined in descending order of the attention degree Da. You can also In this case, the presentation order determination unit 47 calculates the attention adjustment score Sa by replacing “K4 × Da” with “K4 / Da” in Equation (4).

  In addition, the presentation order determination unit 47 determines the presentation order of the attention adjustment order of each exhibit based on the attention degree Da, but the presentation order of the attention adjustment order of each exhibit based on the attention degree Dp for each user U. Can also be determined. In this case, the presentation order determination unit 47 replaces the “attention level Da” with the “attention level Dp” for each user U, and performs the above-described processing, thereby changing the attention adjustment order of each exhibit for each user U. The order of presentation can also be determined.

  For example, every time the attention level Dp of the exhibition information table is updated, the presentation order determination unit 47 provisionally determines the presentation order for each user U in descending order of the attention level Dp set in the exhibition information table. That is, for each user U, the presentation order determination unit 47 provisionally determines the presentation order of the exhibit so that an exhibit with a higher degree of attention Dp has a higher presentation rank.

  Then, the presentation order determination unit 47 adjusts the provisional order that is provisionally determined for each user U based on the downward width ΔP of the transaction price P of the exhibit, and finally determines the display order of the exhibit. That is, the presentation order determination unit 47 determines the presentation order for each user U so as to be higher than the provisional order provisionally determined by the number of increments corresponding to the magnitude of the downward width ΔP. Thereby, the presentation order of the attention adjustment order of each exhibit can be determined for each user U based on the attention level Dp.

[2.3.7.4. (New Arrival Adjustment Order)
Next, a case where the arrangement condition is the new arrival adjustment order will be described. Each time the exhibition information is added to the exhibition information table, the presentation order determination unit 47 provisionally determines the presentation order in descending order of the exhibition start date and time set in the exhibition information table. That is, the presentation order determination unit 47 provisionally determines the presentation order of the exhibit so that the exhibit with the newer exhibition start date and time has a higher presentation rank.

  Then, the presentation order determination unit 47 adjusts the provisionally determined presentation order based on the attention degree Da, and finally determines the presentation order of the exhibit. That is, the presentation order determination unit 47 determines the presentation order so that the presentation order is higher than the provisional order provisionally determined by the number of advance according to the degree of attention Da.

For example, the presentation order determination unit 47 obtains the carry number Na by the calculation of the following formula (7). In the following formula (7), “INT” is an integerization function, and K7 is a coefficient for weighting.
Na = INT (K7 × Da) (7)

  The presentation order determination unit 47 then determines the presentation order of the exhibit by the calculation of the above formula (5). Thereby, the browsing process part 42 can produce | generate the information of the exhibit list screen 61 which advanced the presentation order of the new arrival order according to the attention degree Da, and can transmit to the terminal device 2, and can transmit it. The display control unit 16 can display the exhibit list screen 61 in the new arrival adjustment order.

  Therefore, when the degree of attention Da is high, it is possible to raise the presentation order of the exhibits higher than the presentation order based only on the newness of the exhibition start date and time, and the exhibition set so that the transaction price P is lowered step by step. Increase the likelihood that an item will be purchased.

The presentation order determination unit 47 also presents the presentation order of the items in descending order of the score Sn (hereinafter referred to as the new arrival adjustment score Sn) calculated based on the exhibition start date and time and the attention level Da set in the exhibition information table. Can be determined. For example, the new arrival adjustment score Sn can be obtained by the calculation of the following formula (8). In the following formula (8), “To” is an elapsed time from the exhibition start date and time, and K8 and K9 are coefficients for weighting.
Sn = K8 / To + K9 × Da (8)

  The presentation order determination unit 47 determines the presentation order in descending order of the new arrival adjustment score Sn. In other words, the presentation order determination unit 47 determines the presentation order of the exhibit so that the exhibit having a higher new arrival adjustment score Sn has a higher presentation order. Thereby, the browsing process part 42 can produce | generate the information of the exhibit list screen which arranged the exhibit in the presentation position corresponding to the presentation order according to the new arrival adjustment score Sn, and can transmit to the terminal device 2.

  In the above-described example, the presentation rank determination unit 47 has been described as an example in which the presentation rank is higher as the exhibition start date is newer. However, the presentation rank is determined in descending order of the exhibition start date. You can also In this case, for example, the presentation order determination unit 47 replaces “INT (K7 × Da)” with “INT (K7 / Da)” in the above (5), and calculates the carry number Na, thereby obtaining the above formula (6). Then, “K8 / To” is replaced with “K8 × To” to calculate the new arrival adjustment score Sn.

  In addition, the presentation order determination unit 47 determines the presentation order of the new arrival adjustment order of each exhibit based on the attention level Da, but the presentation order of the new arrival adjustment order of each exhibit based on the attention degree Dp for each user U. Can also be determined. In this case, the presentation order determination unit 47 replaces the “attention level Da” with the “attention level Dp” for each user U, and performs the above-described processing, thereby changing the arrival adjustment order of each exhibit for each user U. The order of presentation can be determined.

  For example, the presentation order determination unit 47 adjusts the presentation order provisionally determined in the new arrival order based on the attention level Da, and finally determines the presentation order of the exhibits. That is, the presentation order determination unit 47 determines the presentation order so that the presentation order is higher than the provisional order provisionally determined by the number raised by the attention degree Dp. Thereby, the presentation order of the new arrival adjustment order of each exhibit can be determined for each user U based on the attention level Dp.

[2.3.7.5. Other arrangement conditions
Arrangement conditions are not limited to the above-described conditions of new arrival order, attention order, attention adjustment order, and new arrival adjustment order. The presentation order determination unit 47 can determine the presentation order of the price adjustment order and the evaluation adjustment order by the same processing as in the attention adjustment order and the new arrival adjustment order.

  For example, the presentation order determination unit 47 provisionally determines the presentation order of the exhibits in descending order of the transaction price P of the exhibit, and uses the provisionally determined presentation rank as the attention level Da (or attention level Dp) of the exhibit. It is possible to make a final decision on the order of presentation of the exhibits by making adjustments based on the above. In addition, the presentation order determination unit 47 provisionally determines the presentation order of the exhibits in descending order of the transaction price P of the exhibit, and adjusts the provisionally determined presentation order based on the descending width ΔP of the exhibit. The presenting order of objects can be determined.

  As a result, the browsing processing unit 42 generates information on the exhibit list screen 61 in which the presentation order in price order is moved up according to the attention degree Da (or attention degree Dp) and the downward width ΔP, and the terminal device 2 The display control unit 16 of the terminal device 2 can display the exhibit list screen 61 in the price adjustment order. Therefore, for example, even when there are a plurality of exhibits with the same price, it can be moved up based on the attention level Da (or attention level Dp) and the downward width ΔP, and an excessive decrease in the transaction price is suppressed. However, the possibility that the exhibit is purchased can be improved.

  In addition, the presentation order determination unit 47 provisionally determines the presentation order of the exhibits in descending order of the average value or the total value of the evaluation ranks of the exhibits and the exhibitors, and the total value. Adjustments can be made based on Da (or attention degree Dp), and the presentation order of the exhibit can be determined. In addition, the presentation order determination unit 47 provisionally determines the presentation order of the items in descending order of the average value and the total value of the evaluation ranks for the exhibit and the exhibitor, and the provisional order is determined based on the descending width of the exhibit. It is possible to make a final determination on the order of presentation of the exhibits by adjusting based on ΔP.

  As a result, the browsing processing unit 42 displays information on the exhibit list screen 61 in which the order of presentation in the evaluation order for the exhibit and the exhibitor is moved up according to the attention level Da (or attention level Dp) and the descending width ΔP. It can be generated and transmitted to the terminal device 2, and the display control unit 16 of the terminal device 2 can display the exhibit list screen 61 in the evaluation adjustment order. Therefore, for example, even an exhibit with the same evaluation rank (average value or total value) can be advanced to the top based on the attention level Da (or attention level Dp) and the downward width ΔP. The possibility that the exhibit is purchased can be improved while suppressing an excessive decrease.

  In the above-described example, as in the case of the new arrival adjustment order or the attention adjustment order, the presentation order in the price order or the evaluation order is moved up to the upper position according to the attention degree Da (or attention degree Dp) or the downward width ΔP. Although an example of determining the presentation order has been described, the presentation order may be determined by a score obtained by weighting and adding the price order, the evaluation order, the attention degree Da (or attention degree Dp), and the downlink width ΔP.

[3. Processing flow of the exhibit transaction processing apparatus 1]
First, an example of an information processing procedure in the exhibit transaction processing apparatus 1 will be described with reference to FIG. FIG. 10 is a flowchart illustrating an example of a flow of information processing in the exhibit transaction processing apparatus 1.

  As illustrated in FIG. 10, the control unit 22 determines whether a request (for example, an exhibition request, an additional setting request, a setting release request, etc.) related to the listing of an exhibit has been received from the terminal device 2 (step S10). When it determines with having received the request | requirement regarding exhibition of an exhibit (step S10; Yes), the control part 22 performs the process regarding exhibition of an exhibit (step S11).

  When it is determined that a request related to listing of an exhibit is not received (step S10; No), or when the processing of step S11 is completed, the control unit 22 is based on the information set in the listing information table. The attention level Da is determined (step S12). For example, the control unit 22 determines the attention level Da of the exhibit based on the number of registrations Ne, the number of comments Nc, the number of browsing Nv, the number of shares Ns, and the like included in the exhibition information table.

  Moreover, the control part 22 determines the presentation order of an exhibit for every arrangement | sequence condition (step S13). For example, the control unit 22 can determine the presentation order of exhibits for each condition of new arrival order, attention order, attention adjustment order, and new arrival adjustment order.

  When the process of step S13 ends, the control unit 22 determines whether there is a list request from the terminal device 2 (step S14). When it determines with there being a list request | requirement (step S14; Yes), the control part 22 produces | generates the information of the exhibit list screen 61 corresponding to a list request | requirement (step S15). This process is a process of steps S20 to S22 shown in FIG. 11, and will be described in detail later. After generating the information on the exhibit list screen 61, the control unit 22 transmits the generated information on the exhibit list screen 61 to the requesting terminal device 2 (step S16).

  When it determines with there being no list request | requirement (step S14; No) or when the process of step S16 is complete | finished, the control part 22 determines whether it is a timing of price change (step S17). For example, when the reduction interval ΔT of the transaction price P has arrived, the control unit 22 determines that it is the price change timing. The processing in step S17 is executed by the transaction price changing unit 45.

  When it determines with it being a timing of price change (step S17; Yes), the control part 22 performs a price change process (step S18). Such a price change process is a process executed by the transaction price change unit 45 described above. For example, a process for determining whether or not to change the transaction price P, a process for determining a decrease width ΔP of the transaction price P, and The transaction price P is updated.

  When it is determined that it is not the timing for price change (step S17; No), or when the process of step S18 is completed, the control unit 22 performs other processes (step S19). For example, the control unit 22 can execute the above-described other processing by the browsing processing unit 42 or the processing by the registration processing unit 43 or the purchase processing unit 44 in step S19.

  FIG. 11 is a diagram illustrating an example of the process of step S15 illustrated in FIG. As illustrated in FIG. 11, the control unit 22 determines whether or not the information for specifying the array condition is included in the list request transmitted from the terminal device 2 (step S20).

  If it is determined that the information specifying the distribution condition is not included in the list request (step S20; Yes), the control unit 22 arranges the exhibits at the presentation position (array position) corresponding to the presentation order in the order of arrival. Information on the list of items in the new arrival order 61 is generated (step S21).

  When it determines with the information which designates delivery conditions being included in the list request (step S20; No), the control part 22 is an exhibit in the presentation position (array position) according to the presentation order designated by the array conditions. The information of the exhibit list screen 61 corresponding to the arrangement condition in which is arranged is generated (step S22).

[4. (Modification)
In the embodiment described above, the control unit 22 of the exhibit transaction processing apparatus 1 generates the exhibit list screen 61 by specifying the presentation position in the order of presentation according to the arrangement condition. Similarly, the browsing process part 42 can also specify a presentation position in the presentation order according to arrangement | sequence conditions, and can also produce | generate an evaluation exhibit list.

  In addition, for example, the presentation order determination unit 47 tentatively determines the presentation order in the new arrival order, adjusts the presentation order so that the exhibit that the user U himself pays attention to, and further increases the downward width ΔP. It is also possible to determine the presenting order by making the presenting order go up.

  In addition, the presentation rank determination unit 47 can determine the presentation rank of the exhibit so that the presentation rank does not overlap, and also determines the presentation rank of the exhibit so that the presentation rank overlaps every predetermined number. Can do.

  Further, in the embodiment described above, the presentation order is advanced according to the reduction amount ΔP of the transaction price P, but the presentation order determination unit 47 can advance the presentation order according to the number of reductions of the transaction price P. For example, the presentation order determination unit 47 can increase the carry-up number Na as the transaction price P is decreased. In addition, the presentation order determination unit 47 can increase the carry-up number Na as the decrease width ΔP is larger and the transaction price P is decreased more frequently.

[5. Hardware configuration)
The exhibit transaction processing device 1 and the terminal device 2 in the above-described embodiment are realized by the computer 200 having a configuration as shown in FIG.

  FIG. 12 is a diagram illustrating an example of a hardware configuration of a computer that executes a program. The computer 200 includes a CPU 201, a RAM 202, a ROM 203, an HDD 204, a communication interface (I / F) 205, an input / output interface (I / F) 206, and a media interface (I / F) 207.

  The CPU 201 operates based on a program stored in the ROM 203 or the HDD 204 and controls each unit. The ROM 203 stores a boot program executed by the CPU 201 when the computer 200 is started up, a program depending on the hardware of the computer 200, and the like.

  The HDD 204 stores data used by programs executed by the CPU 201. The communication interface 205 corresponds to each of the communication units 10 and 20, receives data from other devices via the network 3, sends the data to the CPU 201, and transmits data generated by the CPU 201 to other devices via the network 3. To do.

  The CPU 201 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 206. The CPU 201 acquires data from the input device via the input / output interface 206. Further, the CPU 201 outputs the generated data to the output device via the input / output interface 206.

  The media interface 207 reads a program or data stored in the recording medium 208 and provides it to the CPU 201 via the RAM 202. The CPU 201 loads the program from the recording medium 208 onto the RAM 202 via the media interface 207, and executes the loaded program. The recording medium 208 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  The CPU 201 of the computer 200 implements each function of the above-described control unit (the control unit 11 or the control unit 22) by executing a program loaded on the RAM 202. Further, each or a part of the control unit may be configured only by hardware.

  The CPU 201 of the computer 200 reads the program from the recording medium 208 and executes it, but as another example, the program may be acquired from another device via the network 3. The HDD 204 corresponds to each of the storage units 14 and 21 and stores data similar to that of the storage units 14 and 21. Further, instead of the HDD 204, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as an optical disk may be used.

[6. effect〕
The exhibit transaction processing apparatus 1 according to the embodiment includes an exhibition receiving unit 41 (an example of a receiving unit), a transaction price changing unit 45, a presentation order determining unit 47, and a browsing processing unit 42 (an example of a distribution unit). . The exhibition reception unit 41 receives the setting of the transaction price P of the exhibit. The transaction price changing unit 45 lowers the transaction price P in stages. The presentation order determination unit 47 determines the presentation order of the exhibits based on the degree of attention to the exhibits whose transaction price P is lowered by the transaction price change unit 45. Thereby, possibility that an exhibit is purchased can be improved, suppressing an excessive fall of transaction price.

  In addition, the browsing processing unit 42 (an example of a distribution unit) distributes information on exhibits (for example, an exhibit list screen) to the terminal device 2 in the presentation order determined by the presentation order determination unit 48, or determines the presentation order. Information of the presentation order determined by the unit 48 can be distributed to the terminal device 2. As a result, the exhibit for which sales promotion is set can be given priority and presented to the user U of the terminal device 2, so that the exhibit can be purchased while suppressing an excessive decrease in the transaction price P. Can be improved.

  In addition, the presentation order determination unit 47 preferentially places the presentation order of the exhibit as the degree of interest of the exhibit is higher. As a result, the higher the degree of attention is, the higher the order of presentation is. Therefore, the possibility that an exhibit with a high degree of attention is purchased can be improved.

  In addition, the exhibit transaction processing apparatus 1 includes an attention level determination unit 46. The degree-of-attention determination unit 46 determines the degree of interest of the exhibit based on at least one of the number of exhibits viewed, the number of registered entries selected, and the evaluation rank of the exhibit. Thereby, the attention level of an exhibit can be determined appropriately and the possibility that an exhibit with a high attention level is purchased can be improved.

  In addition, the presentation order determination unit 47 determines the presentation order of the exhibit based on the change in the transaction price P of the exhibit and the attention level Da. Thereby, the order of presentation is determined in consideration of the fact that the state in which the exhibit is not purchased is continued and the transaction price P is lowered, and therefore the exhibit is sent to the user U of the terminal device 2 in the arrangement order of only the attention degree Da. Compared with the case of presenting, an exhibit whose transaction price varies can be effectively presented to the user U of the terminal device 2.

  In addition, the presentation rank determination unit 47 raises the presentation rank of the exhibit to the higher level based on the fluctuation of the transaction price P while raising the presentation rank of the exhibit as the attention degree Da is newer. Thereby, the exhibit in which the transaction price P fluctuated can be effectively presented to the user U of the terminal device 2. In addition, since the presentation rank becomes higher as the transaction price P varies, the opportunity for purchase can be increased as the transaction price P varies.

  In addition, the presentation order determination unit 47 raises the presentation order of the exhibit to the higher level based on the attention level Da of the exhibit, while raising the presentation order of the exhibit as the exhibition start date and time of the exhibit is newer. As a result, even if the presentation position becomes a lower position with the passage of time, in the case of an exhibit with a high degree of attention Da, the presentation position is advanced, so that the transaction price P is excessively lowered. It is possible to improve the possibility that the exhibit is purchased while suppressing.

  In addition, the presentation order determination unit 47 raises the presentation order of the exhibit to the higher level based on the change in the degree of interest Da of the exhibit while raising the presentation order of the exhibit as the transaction price P is higher or lower. As a result, when the degree of attention Da of the exhibit is high in the order of presentation in price order, the presentation position is advanced, so that the possibility of purchasing the exhibit while suppressing an excessive decrease in the transaction price P is improved. Can be made.

  In addition, the exhibit transaction processing apparatus 1 includes a storage unit 21 that stores information on exhibits that each user U notices. The presentation order determination unit 47 has a high degree of similarity with an exhibit (for example, the above-described feature exhibit) noted by the user U (for example, the user U of the terminal device 2 that is the browsing request source) who is the presentation destination of the exhibit. The higher the order of presentation of the items, the higher the priority. As a result, it is possible to preferentially place the presentation order of the exhibit with a high degree of attention for each user U, and to increase the possibility of purchasing the exhibit.

  In addition, the presentation order determination unit 47 preferentially places the presentation order higher in the exhibit that has a higher degree of similarity with the exhibit that the user U as the presentation destination of the exhibit pays attention to and has not been purchased. Thereby, possibility that the exhibit which user U is paying attention will be purchased can be raised.

  In addition, the presentation order determination unit 47 excludes the exhibit that the user U as the presentation destination has paid attention to and has purchased from the exhibit that the user U as the presentation destination of the exhibit has focused on. Accordingly, it is possible to prevent the presentation order of the exhibit that has been noticed in the past by the user U but is not likely to be purchased at the present time from being higher, and to increase the possibility that the exhibit is purchased. .

  The exhibit transaction processing apparatus 1 described above may be realized by a plurality of server computers, and depending on the function, an external platform or the like may be realized by calling an API (Application Programming Interface) or network computing. The configuration can be changed flexibly.

  Moreover, the above-mentioned “section (module, unit)” can be read as “means”, “circuit”, and the like. For example, the processing unit can be read as processing means or a processing circuit.

  Further effects and modifications can be easily derived by those skilled in the art. Thus, the broader aspects of the present invention are not limited to the specific details and representative embodiments shown and described above. Accordingly, various modifications can be made without departing from the spirit or scope of the general inventive concept as defined by the appended claims and their equivalents.

DESCRIPTION OF SYMBOLS 1 Exhibit transaction processing apparatus 21 Storage part 22 Control part 31 User information storage part 32 Exhibit information storage part 41 Exhibit reception part (an example of reception part)
42 Browsing processing unit (an example of a distribution unit)
43 Registration Processing Unit 44 Purchase Processing Unit 45 Transaction Price Changing Unit 46 Attention Level Determination Unit 47 Presentation Order Determination Unit

Exhibits transaction apparatus according to the present application includes a receiving unit, the transaction price changing unit, and a presentation order determination unit. The said reception part receives the setting of the transaction price of an exhibit. The transaction price changing unit lowers the transaction price step by step. The presentation order determination unit determines the presentation order of the exhibit based on the number of comments on the exhibit whose transaction price is lowered by the transaction price change unit.

The exhibit transaction processing apparatus according to the present application includes a reception unit, a transaction price change unit, and a presentation order determination unit. The said reception part receives the setting of the transaction price of an exhibit. The transaction price changing unit lowers the transaction price step by step. The presentation order determination unit increases the presentation order of the exhibit as the number of comments on the exhibit whose transaction price is lowered by the transaction price change unit increases , and increases the number of times the transaction price is decreased. Move up the presentation order to the top .

Claims (14)

A reception unit that accepts the setting of the transaction price of the exhibit;
A transaction price changing section for gradually reducing the transaction price;
The exhibit transaction processing apparatus, comprising: a presentation rank determining unit that determines a presentation rank of the exhibit based on a degree of attention to the exhibit whose transaction price is lowered by the transaction price changing unit. The exhibit transaction processing apparatus according to claim 1, further comprising a distribution unit that distributes information on the exhibit according to the presenting order determined by the presenting order determining unit. The exhibit transaction processing apparatus according to claim 1, further comprising a distribution unit that distributes information on the presentation order determined by the presentation order determination unit. The presentation order determination unit
The exhibit transaction processing apparatus according to any one of claims 1 to 3, wherein the higher the degree of attention is, the higher the order of presentation of the exhibit is. 5. An attention level determination unit that determines the attention level based on at least one of the number of browsing of the exhibit, the number of registered registration of the exhibit, and the evaluation rank of the exhibit. The exhibit transaction processing device described in 1. The presentation order determination unit
The exhibit transaction processing apparatus according to claim 4 or 5, wherein a presentation order of the exhibit is determined based on a change in the transaction price and the attention degree. The presentation order determination unit
The exhibit transaction according to any one of claims 4 to 6, wherein the newer the degree of attention is, the higher the presentation rank is, and the higher the presentation rank is based on fluctuations in the transaction price. Processing equipment. The presentation order determination unit
The exhibition according to any one of claims 4 to 6, wherein the newer exhibition start date and time is higher in the presentation rank, and the higher the presentation rank based on the degree of attention. Goods transaction processing device. The presentation order determination unit
The higher the transaction price, the higher the presentation rank, and the higher the presentation rank, and the higher the presentation rank based on the change in the degree of attention. 9. Exhibit transaction processing device. A storage unit that stores information on exhibits that each user has noticed,
The presentation order determination unit
The priority of the presentation of the exhibit is preferentially higher as the degree of similarity with the exhibit that the user who is the presentation destination of the exhibit is focused on is higher. The listed item transaction processing device. The presentation order determination unit
The exhibit according to claim 10, wherein an exhibit having a higher similarity to an exhibit that has been noticed by a user who presents the exhibit and has not been purchased has a higher priority in the presentation order. Goods transaction processing device. The presentation order determination unit
The exhibit according to claim 10 or 11, wherein an exhibit that has been noticed by the user as the presentation destination and has been purchased is excluded from the exhibits that have been noted by the user as the presentation destination of the exhibit. Transaction processing device. An item transaction processing method executed by a computer,
A reception process for accepting the setting of the transaction price of the exhibit;
A transaction price changing step for gradually reducing the transaction price;
An exhibit transaction processing method, comprising: an order of presentation determination step of determining an order of presentation of the exhibit based on a degree of attention to the exhibit for which the transaction price is reduced by the transaction price changing step. Acceptance procedure to accept the setting of the transaction price of the exhibit,
A transaction price change procedure for gradually reducing the transaction price;
A presentation order determination procedure for determining a presentation rank of the exhibit based on the degree of attention to the exhibit for which the transaction price is lowered by the transaction price change procedure;
An exhibit transaction processing program characterized by causing a computer to execute.

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