JP2017208042A - Sales support system, sales support method, and sales support program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To support presentation of a commodity high in purchase intention of a user to the user.SOLUTION: A sales support server 10 according to an embodiment comprises a function for supporting commodity sales at a commodity sales site provided by a commodity sales site server 20. The sales support server 10 includes a determination unit 111 which determines the level of purchase intention of a user to a commodity that the user has browsed at the commodity sales site, a setting unit 112 which sets a commodity in which the determined level of purchase intention of the user is a predetermined threshold or higher as a specific commodity to the user, and a presentation unit 113 which shows the user a specific screen 50 displaying one or more set specific commodities of the user.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a system, a method, and a program for supporting sales of products on a product sales site.

  Conventionally, in an electronic commerce system, a product recommendation using user browsing history information or the like has been performed (see, for example, Patent Document 1). In addition to the products browsed by the user, products related to the browsed products and products related to the actually purchased products are proposed to the user.

JP 2011-065217 A

  However, since the products viewed by the user include products that are not said to have a high purchase intention, recommendations based on the viewed products tend to be noisy. In addition, although there is a possibility that the user is highly interested in products related to the actually purchased product, it cannot be said that the number of products leading to the purchase is so large, so it can be said that a recommendation based on the purchased product is sufficient. Absent.

  An object of the present invention is to support presentation of a product having a high purchase intention of the user to the user. Other objects of the present invention will become apparent by referring to the entire specification.

  A sales support system according to an embodiment of the present invention is a sales support system for supporting the sale of a product on a product sales site, and the user's high intention to purchase the product viewed by the user on the product sales site. A setting unit that sets, as the user's specific product, a product for which the determined purchase intention height of the user is equal to or greater than a predetermined threshold, and one or more specific products of the set user A presentation unit that presents a specific screen to be displayed to the user.

  According to this configuration, among the products viewed by the user, a product whose purchase intention is higher than a predetermined threshold is set as a specific product and presented to the user. A product with a high purchase intention can be presented to the user again. In addition, since the setting of the specific product is automatically performed, the user can browse the specific product without being aware of the high purchase intention. Here, “product” in this specification includes a service (service).

  Moreover, the said system WHEREIN: The said determination part can also be comprised so that the height of the said user's purchase intention may be determined based at least on the operation information with respect to the user terminal by the said user who is browsing goods. In this way, it is possible to determine the level of the user's intention to purchase based on the operation information for the user terminal.

  In the above system, the determination unit may be configured to determine the level of purchase intention of the user based at least on browsing history of the plurality of pages constituting the product sales site by the user. . If it carries out like this, the height of a user's purchase intention can be determined based on the browsing history of a goods sales site.

  In the above system, the specific screen may be configured to display information related to the purchase intention height of the user in association with each of the one or more specific products. it can. If it carries out like this, the goods with high purchase intention can be shown to a user with the information regarding the height of the purchase intention.

  In the above system, the specific screen may be configured to display product evaluation information on the product sales site in association with each of the one or more specific products. If it carries out like this, the goods with high purchase intention can be shown to a user with the goods evaluation information.

  In the above system, the specific screen may be configured to display the one or more specific products according to an order based on the user's purchase intention height. If it carries out like this, the goods with high purchase intention can be shown to a user in the order based on the height of the purchase intention.

  Moreover, the said system can also be comprised so that the said setting part may set the said user's specific goods by making a predetermined number into an upper limit. In this way, it is possible to limit the number of products set as products with a high purchase intention.

  In the above system, the specific screen may be configured such that the setting of the specific product is canceled by the user. In this way, it is possible to enable the user to cancel the setting of a product with a high purchase intention.

  A sales support method according to an embodiment of the present invention is a sales support method for supporting sales of a product at a product sales site by one or a plurality of computers, and the sales support method for the product browsed by a user at the product sales site. A step of determining a user's purchase intention height, a step in which the determined purchase intention height of the user is equal to or greater than a predetermined threshold, and the user's specific product Providing a specific screen for displaying a plurality of specific products to the user.

  According to this configuration, among the products viewed by the user, a product whose purchase intention is higher than a predetermined threshold is set as a specific product and presented to the user. A product with a high purchase intention can be presented to the user again. In addition, since the setting of the specific product is automatically performed, the user can browse the specific product without being aware of the high purchase intention.

  A sales support program according to an embodiment of the present invention is a sales support program for supporting the sale of a product on a product sales site, and the product for the product browsed by the user on the product sales site is stored in one or a plurality of computers. A process for determining the user's purchase intention height, a process for setting a product whose determined purchase intention height is equal to or greater than a predetermined threshold as the user's specific product, and one or more of the set users A process of presenting a specific screen for displaying a plurality of specific products to the user.

  According to this configuration, among the products viewed by the user, a product whose purchase intention is higher than a predetermined threshold is set as a specific product and presented to the user. A product with a high purchase intention can be presented to the user again. In addition, since the setting of the specific product is automatically performed, the user can browse the specific product without being aware of the high purchase intention.

  Various embodiments of the present invention support the presentation of products with high user intent to purchase.

It is a lineblock diagram showing roughly the composition of the network containing the sales support server concerning one embodiment of the present invention. It is a flowchart which illustrates specific goods setting processing. It is a figure which illustrates a goods screen. It is a figure which illustrates a specific screen. It is a figure for demonstrating a mode that the goods browsed are set as specific goods.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 is a configuration diagram schematically showing the configuration of a network including a sales support server 10 according to an embodiment of the present invention. The sales support server 10 is communicably connected to the product sales site server 20 and the user terminal 30 via a communication network NW such as the Internet. The sales support server 10 has a function of supporting the sale of products on the product sales site provided by the product sales site server 20. The sales support server 10 is an example of a device that implements the sales support system of the present invention.

  The sales support server 10 has a configuration as a general computer. Specifically, as shown in FIG. 1, the sales support server 10 exchanges information between a CPU 11, a main memory 12 configured by a DRAM or the like that temporarily stores data and programs, and a user. A user interface 13, a communication interface 14 that controls wired or wireless communication, and a storage 15 that is configured by a magnetic disk, a flash memory, or the like and stores data and programs. The CPU 11 reads a program stored in the storage 15 into the main memory 12 and executes instructions included in the program.

  The user interface 13 includes, for example, an information input device such as a keyboard, a mouse, and a touch panel, an audio input device such as a microphone, an image input device such as a camera, an information output device such as a display, and an audio output device such as a speaker. The communication I / F 14 is implemented as hardware such as a network adapter, various types of communication software, or a combination thereof. The storage 15 stores various data and programs for supporting the sale of products on the product sales site provided by the product sales site server 20.

  The sales support server 10 has functions as a web server and an application server, executes various processes in response to requests from a web browser or other applications installed in the user terminal 30, and results of the processes Screen data (for example, HTML data, etc.) and control data corresponding to the user terminal 30 can be transmitted to the user terminal 30. On the user terminal 30, a web page or other screen based on the received data is displayed.

  The sales support server 10 functions as a determination unit 111, a setting unit 112, and a presentation unit 113 as illustrated in FIG. 1 when the CPU 11 executes instructions included in a program stored in the storage 15 or the like. . The determination unit 111 executes a process related to determination of a user's high purchase intention for a product on the product sales site. For example, the determination unit 111 includes information for determining the user's intention to purchase (for example, operation information on the user terminal 30 by the user who is browsing the product, and users of a plurality of pages constituting the product sales site) Browsing history, etc.) from the user terminal 30 (and / or the product sales site server 20), and the level of purchase intent for the product is determined based on the acquired information. The setting unit 112 executes processing related to setting of a product (specific product) with a high purchase intention of the user. For example, the setting unit 112 compares the purchase intention height determined by the determination unit 111 with a predetermined threshold value, and sets a product whose purchase intention height is equal to or greater than the predetermined threshold value as the user specific product. The presentation unit 113 executes processing related to presentation of a specific screen for displaying the user's specific product. For example, the presentation unit 113 transmits screen data of a specific screen that displays one or more specific products set by the setting unit 112 to the user terminal 30.

  Similar to the sales support server 10, the merchandise sales site server 20 has a configuration as a general computer. The merchandise sales site server 20 provides a merchandise sales site to the user of the user terminal 30 that is communicably connected via the communication network NW. The merchandise sales site server 20 has functions as a web server and an application server, and executes various processes in response to requests from a web browser or other applications installed in the user terminal 30. Screen data (for example, HTML data, etc.) and control data according to the result can be transmitted to the user terminal 30. On the user terminal 30, a web page or other screen based on the received data is displayed.

  Similar to the sales support server 10, the user terminal 30 has a configuration as a general computer. The user terminal 30 is configured as, for example, a smartphone, a personal computer, a tablet terminal, or a wearable device.

  Next, the operation of the sales support server 10 of the present embodiment configured as described above will be described. FIG. 2 is a flowchart illustrating a specific product setting process executed by the sales support server 10. The specific product setting process is repeatedly executed while the user is browsing the product on the product sales site provided by the product sales site server 20. For example, the specific product setting process is repeatedly executed at predetermined time intervals (for example, every second) while the user of the user terminal 30 accesses the product sales site.

  FIG. 3 illustrates a product screen 40 displayed on the user terminal 30 of a user who browses products on the product sales site. The product screen 40 corresponds to one of a plurality of pages constituting the product sales site provided by the product sales site server 20. As shown in the figure, the product screen 40 displays product images, prices, etc., and a product evaluation information area for displaying product evaluation information of the product on the product sales site using the number of star-shaped figures. 42 and a purchase button 44 labeled “Add to Cart”. The user searches for a desired product while switching the product displayed on the product screen 40 (moving between a plurality of pages constituting the product sales site).

  Returning to FIG. 2, in the specific product setting process, first, the determination unit 111 determines the level of the user's intention to purchase the product viewed by the user (ST100). In the present embodiment, the determination of the purchase intention of the viewed product can be performed by applying various algorithms. Hereinafter, an algorithm for determining the purchase intention height will be described. These algorithms can also be executed in combination of all or part thereof.

  The algorithm for determining the level of purchase intent includes an algorithm based on operation information for the user terminal 30 by the user who is browsing the product. The operation information for the user terminal 30 includes, for example, screen scrolling speed and distance, mouse (cursor) moving speed and moving distance, cursor position, and specific button operations. The operation information is acquired by the user terminal 30 and appropriately transmitted to the sales support server 10.

For example, the characteristics of the operation exemplified below generally indicate that the user is highly interested in the item being viewed.

-The screen scrolling speed is slow.
-The screen scroll distance is long.
・ Moving speed of mouse (cursor) is slow.
・ Moving distance of the mouse (cursor) is long.
-The cursor moves on the product image.
-Buttons for selecting the quantity, size, color, etc. of the product are operated.

For example, the determination unit 111 increases the user's interest in the product displayed on the product screen 40 as the operation information of the user on the user terminal 30 displaying the product screen 40 indicates the operation exemplified above. Judge large. That is, for example, the user's interest is increased as the screen scrolling speed is slower, the moving distance of the mouse (cursor) is longer, and the button for selecting the quantity of the product is operated. Is determined. The height of the user's interest is managed as a numerical value, for example.

  Moreover, the algorithm which determines the height of purchase intention includes an algorithm based on browsing histories by users of a plurality of pages constituting the product sales site. The browsing history by the user is appropriately transmitted from the user terminal 30 to the sales support server 10.

For example, the browsing history exemplified below indicates that the user is highly interested in the corresponding product.

-The page of the product A and the page of the product B are repeatedly switched. In this case, it is determined that interest in the product A and the product B is high.
・ The transition of keywords (product classification) associated with a plurality of pages viewed continuously indicates that the degree of narrowing down of products by the user is high (for example, a rough classification (smart phone case) is a string. The detailed classification (the case of the character A of the smartphone) has moved from the page to the page to which the page is linked, or a plurality of pages to which the same fine classification is linked is being browsed continuously). In this case, it is determined that the interest in the product corresponding to the page for which it is determined that the degree of narrowing down the product has increased is high.

For example, when the browsing history by the user indicates the content exemplified above, the determination unit 111 largely determines the level of interest of the user of the corresponding product.

  When the user's purchase intention level for the viewed product is determined in this way, the setting unit 112 then compares the determined purchase intention level with a threshold (ST102), and the purchase intention level for the product is high. Is equal to or greater than the threshold, the product is set as a specific product (ST104), and the specific product setting process is terminated. Specifically, the setting of the specific product is performed by the setting unit 112 storing information (for example, product ID) for identifying the specific product in association with the user in the storage 15 of the sales support server 10 or the like. Is called.

  In the present embodiment, an upper limit (for example, 5) can be provided for the number of specific products set for each user. If the number of specific products already set has reached the upper limit, the setting of one specific product is canceled and a new specific product is set. The specific product whose setting is to be canceled can be, for example, the specific product having the oldest setting date and time or the specific product having the smallest purchase intention. Moreover, you may make it cancel | release automatically the setting of the specific goods which reached purchase, the specific goods which passed the predetermined period from the setting date.

  The specific product set in this way is presented to the user via a specific screen presented by the presentation unit 113. FIG. 4 illustrates a specific screen 50 displayed on the user terminal 30. The specific screen 50 is displayed on the user terminal 30 based on the screen data transmitted by the presentation unit 113. The specific screen 50 is displayed, for example, in response to an instruction from the user via the product screen 40 or another product sales site screen, or at a predetermined timing (for example, when the user leaves the product sales site, For example, when a user away from the sales site accesses the site again).

  As shown in the figure, the specific screen 50 includes a detailed information display area 52 that displays detailed information of a specific product and a simple information display area 54 that displays simple information of the specific product, arranged one above the other. In the detailed information display area 52, one individual area 56 for displaying detailed information of individual specific products is displayed, and the individual areas 56 of other specific products are accompanied by a flick operation in the left-right direction by the user. Are sequentially displayed. In the simple information display area 54, a plurality of individual areas 58 each displaying simple information of an individual specific product are displayed in a list form arranged in the horizontal direction. The order in which the specific products are switched and displayed in the detailed information display area 52 corresponds to the order in which the specific products are displayed side by side in the simple information display area 54. The display order of these specific products is set based on the height of the purchase intention of the user. For example, the display order of the specific purchase items is set from the left to the right in descending order of the purchase intention.

  As shown in the figure, the individual area 56 of the detailed information display area 52 displays an image and price of a specific product, displays a product evaluation information region 561 for displaying product evaluation information, and a height of the user's intention to purchase. A first purchase intention area 562 and a release button 564 are arranged. The product evaluation information area 561 displays the product evaluation information on the product sales site that is also displayed on the product screen 40 and the like. Specifically, the product evaluation is a fractional form with a star figure (for example, 4/5). Is displayed. The first purchase intention area 562 displays the height of purchase intention in a% format (for example, 95%) together with a heart-shaped figure. When the user selects the release button 564, the setting of the corresponding product as the specific product is canceled.

  The individual area 58 of the simple information display area 54 has a second purchase intention area 581 in which an image of a product is displayed and the height of the user's purchase intention is displayed. The display format of the height of purchase intention in the second purchase intention area 581 is different from that of the first purchase intention area 562 described above, and the height of purchase intention is displayed using the number of circular figures.

  FIG. 5 is a diagram for explaining a state in which a specific product is set according to the browsing of the product on the product sales site. In the lower graph of FIG. 5, the vertical axis represents the determined purchase intention height, and the horizontal axis represents the passage of time. When the user views a plurality of products AE as time passes, the level of purchase intention of each of these products AE is determined. Then, among the browsed products AE, products A, C, and E whose determined purchase intention height is equal to or greater than the threshold are set as specific products. The user can browse these specific products via the specific screen 50. Since the specific product is automatically set by the sales support server 10, the user browses the products with high purchase intention later without being aware of the high purchase intention during browsing. be able to.

  The sales support server 10 according to the embodiment of the present invention described above includes the determination unit 111 that determines the user's purchase intention level for the product viewed by the user on the product sales site, and the determined user's purchase intention level. A setting unit 112 that sets a product whose value is equal to or greater than a predetermined threshold as a user's specific product, and a presentation unit 113 that presents the user with a specific screen 50 that displays one or more set specific products of the user. Therefore, the sales support server 10 can present to the user a product that the user has a high intention to purchase among the viewed products.

  In the above-described embodiment, the sales support server 10 and the product sales site server 20 are provided separately. However, the sales support server 10 and the product sales site server 20 may be integrated. For example, part or all of the functions of the sales support server 10 described above can be realized in the product sales site server 20. It is also possible to incorporate some or all of the functions of the sales support server 10 described above into the user terminal 30 so that the user terminal 30 can provide support such as determination and presentation of products with a high purchase intention.

  In the above-described embodiment, the presentation unit 113 presents one or more specific products. However, the presentation unit 113 includes one or more specific products in addition to or in place of the specific products. The recommended product based on the specific product may be presented. In other words, the presentation unit 113 can recommend a product that is likely to be of interest to the user based on one or more specific products that are determined to have a high purchase intention among the products viewed by the user. It is.

  DESCRIPTION OF SYMBOLS 10 ... Sales support server, 111 ... Determination part, 112 ... Setting part, 113 ... Presentation part, 20 ... Merchandise sales site server, 30 ... User terminal, 40 ... Goods screen, 50 ... Specific screen.

Claims (10)

A sales support system for supporting the sale of products on a product sales site,
A determination unit for determining the purchase intention of the user for the product viewed by the user on the product sales site;
A setting unit that sets a product whose determined purchase intention of the user is equal to or greater than a predetermined threshold as the specific product of the user;
A presentation unit that presents the user with a specific screen that displays one or more specific products of the set user.
Sales support system. The determination unit determines the height of purchase intention of the user based at least on operation information on the user terminal by the user who is browsing the product.
The sales support system according to claim 1. The determination unit determines the height of purchase intention of the user based at least on browsing history by the user of a plurality of pages constituting the product sales site.
The sales support system according to claim 1 or 2. The specific screen is configured to display information related to the height of purchase intention of the user in association with each of the one or more specific products.
The sales support system according to any one of claims 1 to 3. The specific screen is configured to display product evaluation information on the product sales site in association with each of the one or more specific products.
The sales support system according to any one of claims 1 to 4. The specific screen is configured to display the one or more specific products according to an order based on a height of the user's purchase intention.
The sales support system according to any one of claims 1 to 5. The setting unit sets the user's specific product with a predetermined number as an upper limit.
The sales support system according to any one of claims 1 to 6. The specific screen is configured such that the setting of the specific product is canceled by the user.
The sales support system according to any one of claims 1 to 7. A sales support method for supporting sales of products on a product sales site by one or more computers,
A step of determining the purchase intention of the user for the product viewed by the user at the product sales site;
A step of setting a product whose determined purchase intention of the user is equal to or higher than a predetermined threshold as the specific product of the user;
A step of presenting the user with a specific screen that displays one or more specific products of the set user.
Sales support method. A sales support program for supporting the sale of products on a product sales site,
On one or more computers,
A process for determining the purchase intention of the user for the product viewed by the user at the product sales site;
A process of setting a product whose determined purchase intention of the user is equal to or greater than a predetermined threshold as the specific product of the user;
A process of presenting the user with a specific screen for displaying the set one or more specific products of the user.
Sales support program.

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