JP2014146043A - Advertisement display system, advertisement display method, portable communication terminal and advertisement display program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To allow an operation of a portable communication terminal by a user to display advertisement information desired by the user, and allow a user initiative to adaptively change a display content of the advertisement information.SOLUTION: When a portable telephone device 10 is made closer to an IC card reader/writer 31 of an advertisement information display device 30 and a transmission operation of a contactless type IC communication is performed, display desire information having a favorite genre set is transmitted from an IC card 11 to the IC card reader/writer 31. The advertisement information display device 30 searches for corresponding advertisement information from up-to-date advertisement information stored in an internal storage medium with the display desire information received by the IC card reader/writer 31, and displays the corresponding advertisement information on its screen 32. Accordingly, a user of the portable telephone device 10 allows advertisement information of interest to be displayed by the advertisement information display device 30 disposed at an advertisement information display location originally having only fixed advertisement information displayed.

Description

  The present invention relates to an advertisement display system, an advertisement display method, a mobile communication terminal, and an advertisement display program. In particular, the advertisement display system displays information corresponding to a desired information request transmitted by a mobile communication terminal equipped with a non-contact IC card. The present invention relates to an advertisement display method, a mobile communication terminal, and an advertisement display program.

  Public information stops such as buses and trains, homes, in-cars, department stores, and other places where people can meet, etc. Informational advertisements are presented. However, all of the presented advertisement information is not necessarily information that meets user needs. For this reason, there are cases where the advertisement information provider misses the opportunity even though there is an opportunity to spread the products and information to be advertised by performing advertisements that meet the user needs.

  Therefore, an advertisement display system has been proposed in which a user uses a mobile terminal to transmit advertisement designation information (genre etc.) that the user is interested in, and the advertisement display device displays advertisement information according to the advertisement designation information. (For example, see Patent Documents 1, 2, and 3). Patent Document 1 describes an advertisement distribution system in which a mobile terminal device, which is a mobile terminal that can acquire current position information by wireless communication, and an advertisement distribution server can communicate with each other. I do. The mobile terminal device transmits desired advertisement genre information specified by the user and user specific information to the advertisement distribution server, and simultaneously receives the desired advertisement information distributed by the advertisement distribution server and the automatically selected specific advertisement information. Then, the desired advertisement information is displayed, and the specific advertisement information is displayed for a predetermined time until the next desired advertisement information is received.

  Patent Document 2 discloses a means for transmitting a signal requesting preference attribute information (corresponding to advertisement designation information) of a viewer who is a user of a portable information terminal to the portable information terminal, and a preference from the portable information terminal. An advertisement display system including means for receiving attribute information and display means for selecting and displaying advertisement content registered in the advertisement database according to the received preference attribute information is disclosed.

  Further, Patent Document 3 describes an information providing system that includes an information receiving terminal and an information providing server that can communicate with each other via the Internet. The information providing system operates as follows. Do. An information receiving terminal such as a mobile communication terminal which is a terminal used by a user has a CPU, a memory, a storage device, a touch panel, a card reader, a CCD camera, and a communication device, and uses an information providing service from an information providing server. In this case, the identification information of the IC card owned by the user is read by the card reader, the appearance image of the IC card is taken by the CCD camera, and the category designation code generated based on the arrangement mode together with the above identification information Sent to the information provider server. The information providing server specifies a category of information to be provided to the user based on the identification information and the category designation code, and provides information desired by the user. Here, the category designation code may be advertisement designation information that the user desires to provide information, and the information that the user desires may be advertisement information that the user desires to provide information.

JP 2003-323569 A (64th to 66th paragraphs) JP 2004-013195 A (paragraphs 39 to 40, 50) JP 2004-227253 A (paragraphs 110 to 114)

  However, in the advertisement distribution system described in Patent Literature 1, the mobile terminal device has buttons for selecting a genre used for transmitting desired advertisement genre information designated by the user to the advertisement distribution server for each genre. Since it is necessary to select and press one of the buttons corresponding to the desired genre and to press the transfer touch button, it is possible to distribute advertisement information of a plurality of genres. If desired, the button operation must be performed every genre, which is problematic in terms of operability. Further, in the advertisement distribution system described in Patent Document 1, only the advertisement information of the selected genre is fixedly displayed, and when the user wants to receive more detailed advertisement information even in the same genre, the request is met. Cannot respond adaptively.

  Further, in the advertisement display system described in Patent Document 2, while the portable information terminal is located in the vicinity of the advertisement display system, the preference attribute information transmitted from the portable information terminal is received and the advertisement content corresponding to the preference attribute information is received. Since the viewer (user) cannot view other advertisement information, the display of desired advertisement information cannot be dynamically changed by user operation.

  Furthermore, in the information providing system described in Patent Document 3, the category designation code transmitted from the information receiving terminal to the information providing server designates genre information such as finance, news, weather forecast, gourmet, and travel preset by the user. If the information receiving terminal wants to provide advertising information, after receiving information of the desired genre, and subsequently receiving more detailed advertising information of the same genre, The demand cannot be met adaptively. In the information providing system described in Patent Document 3, the communication line between the information receiving terminal and the information providing server is an electric communication line such as the Internet, and is not a non-contact communication line using an IC card.

  The present invention has been made in view of the above points. An advertisement display system, an advertisement display method, a portable communication terminal, and an advertisement display for displaying advertisement information desired by the user by operating the portable communication terminal. The purpose is to provide a program.

  Another object of the present invention is to provide an advertisement display system, an advertisement display method, a mobile communication terminal, and an advertisement display program that can adaptively change the display content of advertisement information even in the same genre. is there.

  In order to achieve the above object, an advertisement display system according to the present invention includes a first transmission / reception means for non-contact communication and an advertisement information display for transmitting a request for displaying desired advertisement information using the first transmission / reception means. A mobile communication terminal comprising a requesting means; a second transmission / reception means for contactless communication that is installed at the advertisement information presentation location and receives a request for display of advertising information transmitted from the mobile communication terminal; and a search advertisement Storage means for storing information, and search display means for searching and displaying advertisement information in response to a request for display of advertisement information received by the second transmission / reception means from search advertisement information stored in the storage means And a display device.

  In order to achieve the above object, an advertisement display method of the present invention is installed at a first step of transmitting a display request for desired advertisement information from a mobile communication terminal by non-contact communication, and at an advertisement information presentation place. A second step in which the display device receives a display request for advertisement information by non-contact communication, and a third step in which advertisement information corresponding to the advertisement information received by the display device is retrieved from the storage means and displayed. It is characterized by including.

  In order to achieve the above object, the mobile communication terminal according to the present invention uses a transmission / reception unit to transmit / receive a desired advertisement information to / from a non-contact communication transmission / reception unit and a display device installed in an advertisement information presentation place. It has an advertisement information display request means for transmitting a display request.

  Furthermore, in order to achieve the above-described object, the advertisement display program of the present invention contacts a display request for desired advertisement information transmitted from a mobile communication terminal to a computer of a display device installed in an advertisement information presentation place. A first step of receiving by the type communication transmitting / receiving means and a second step of searching and displaying the advertisement information corresponding to the received advertisement information display request from the storage means are executed.

  ADVANTAGE OF THE INVENTION According to this invention, while a user can display the advertisement information which a user desires by operating a portable communication terminal, the display content of advertisement information can be adaptively changed by a user initiative also in the same genre. it can.

It is a system configuration figure of one embodiment of an advertisement display system of the present invention. It is a block diagram of one Embodiment of the portable communication terminal of this invention. It is a system configuration diagram for explaining the first operation of the advertisement display system of the present invention. It is a sequence diagram for explaining the first operation of the advertisement display system of the present invention. It is a system block diagram for the 2nd operation | movement description of the advertisement display system of this invention. It is a sequence diagram for 2nd operation | movement description of the advertisement display system of this invention.

Next, embodiments of the present invention will be described in detail with reference to the drawings.
FIG. 1 shows a system configuration diagram of an embodiment of an advertisement display system according to the present invention. The advertisement display system of this embodiment includes a mobile phone 10 as an example of a mobile communication terminal, an advertisement information display device 30 with a built-in IC card reader / writer, and a distribution information management server 40. The mobile phone 10 is equipped with a non-contact type IC card, a distribution information setting application capable of setting the type of information to be distributed, and an application capable of browsing the distributed information. The communication network is configured to be communicable.

  The advertisement information display device 30 is equipped with an IC card reader / writer 31, and performs contactless IC communication (schematically indicated by 51 in FIG. 1) with the IC card of the mobile phone 10 to read / write information. A function of storing advertisement information, a function of storing advertisement information, and a function of displaying advertisement information on the screen 32 and distributing it to a mobile phone. The advertisement information display device 30 is a contactless IC card of the mobile phone 10 at a public transportation stop such as a bus or a train, an advertisement information presentation place such as a home, a car, a department store or other meeting place. Are installed at predetermined positions (for example, pillars and walls) where non-contact IC communication is possible. Note that “advertisement information” in this specification includes not only information that contains advertisements in the information itself to be displayed, but also information that is to be displayed, but it is provided as a service by the service provider. Information to be included.

  The distribution information management server 40 is owned by a service provider that provides the advertisement display service of this embodiment. The distribution information management server 40 has a function of performing wireless communication (schematically indicated by 52 in FIG. 1) with the advertisement information display device 30, and the advertisement information displayed on the advertisement information display device 30 or a mobile phone. The advertisement information distributed to 10 is acquired, the advertisement information transmitted to the advertisement information display device 30 is managed, and the advertisement information actually distributed is managed. Furthermore, the distribution information management server 40 collects, accumulates and analyzes the advertisement information actually distributed to the mobile phone 10 by the advertisement information display device 30, and distributes the distributed advertisement information for each advertiser (company or individual). And a function of performing pay-per-use billing according to the number of distributions to the advertiser.

  FIG. 2 shows a block diagram of an embodiment of a portable communication terminal according to the present invention. The mobile communication terminal of this embodiment is the mobile phone 10 of FIG. 1, which is equipped with an IC card 11 and includes a communication unit 12 that can communicate with the Internet. Furthermore, the cellular phone 10 includes a control unit 13 that controls each block in an integrated manner, a radio unit 15 that performs radio communication with the nearest base station (not shown) via an antenna 14, a transmission signal, and a reception signal. A signal processing unit 16 for performing the signal processing, a sound processing unit 17 for performing the audio signal processing, a speaker 18 for generating a ringtone and a received voice, a microphone 19 for collecting the transmitted voice, and various types of information. The display unit 20 includes a display unit 20, an input unit 21 including numeric keys and buttons for inputting various information, and a storage unit 22 that stores telephone directory data and programs. The cellular phone 10 according to the present embodiment causes the control unit 13 to execute the distribution information setting application and the application capable of browsing the distributed information based on the storage program of the storage unit 22 and uses the IC card 11. Thus, there is a feature in that non-contact type IC communication is performed with the advertisement information display device 30.

  That is, the mobile phone 10 transmits the information set by the user in the distribution information setting application to the advertisement information display device 30 by non-contact IC communication, thereby displaying the advertisement information displayed on the advertisement information display device 30. Can be set.

  Next, regarding the operation (first operation) when information is transmitted from the mobile phone 10 to the advertisement information display device 30, refer to the block diagram of FIG. 2, the system configuration diagram of FIG. 3, and the sequence diagram of FIG. explain. The system configuration diagram of FIG. 3 is the same as the system configuration diagram of the advertising information display system of the present invention shown in FIG. 1 and is a detailed diagram for easily explaining the first operation of the present embodiment. is there.

  In the first operation of the present embodiment, the mobile phone 10 is held over the advertisement information display device 30 and information is transmitted to the advertisement information display device 30 by non-contact IC communication, so that the advertisement information according to the user's preference is obtained. This is an operation for distributing and displaying the advertisement information display device 30.

  First, as shown in FIG. 3, the user can set the distribution information on the screen of the display unit 20 so that the user's favorite advertisement information is distributed on the mobile phone 10. 25 displays a plurality of genres of advertisement information prepared in advance (here, “economic”, “travel”, “finance”, “school”, “sports”, “insurance”, “society”, “music”). Then, an arbitrary genre of the user's preference (here, “travel”) is selected from the input unit 21 in FIG. 2 and written (set) on the IC card 11.

  On the other hand, the distribution information management server 40 collects and accumulates advertisement information from advertisers (businesses, organizations, individuals, etc.) who wish to distribute advertisement information in advance, and maintains a state where it can be distributed through the advertisement information display device 30. Keep it.

  In this state, the mobile phone 10 is brought close to the IC card reader / writer 31 of the advertisement information display device 30, and the IC card 11 and the IC card reader / writer 31 are schematically shown by 53 in FIG. As shown in FIG. 4, when a non-contact type IC communication transmission operation is performed, display desired information in which a favorite genre “travel” is set is transmitted from the IC card 11 to the IC card reader / writer 31 (step in FIG. 4). S1).

  When the advertisement information display device 30 receives the desired display information by the IC card reader / writer 31 (step S2 in FIG. 4), it is periodically obtained from the distribution information management server 40 and stored in the storage medium. From the latest advertisement information, advertisement information corresponding to the received display desired information is retrieved and displayed on the screen 32 (step S3 in FIG. 4). Thereby, the user of the mobile phone 10 can display and browse the advertisement information related to his / her genre “travel” on the screen 32 of the advertisement information display device 30 using the information browsing application. In this way, according to the present embodiment, the advertisement information display device 30 installed in the advertisement information presentation place where only the fixed advertisement information was originally presented is used for the advertisement information that the user of the mobile phone 10 is interested in. Can be displayed and displayed.

  On the other hand, the advertisement information display device 30 transmits the searched advertisement information displayed on the screen 32 to the distribution information management server 40 by wireless communication 54 (step S4 in FIG. 4). Thereby, the distribution information management server 40 receives the advertisement information displayed on the screen 32 by the advertisement information display device 30, accumulates it in the internal storage medium, and further analyzes the advertisement information accumulated in the storage medium ( Step S5 in FIG.

  The distribution information management server 40 manages the number of advertisement information distribution (display count) displayed on the screen 32 by the advertisement information display device 30 for each advertiser (company or individual) of the advertisement information based on the analysis result. . As a result, the service provider that provides the advertisement display service of the present embodiment, which is the owner of the distribution information management server 40, distributes the number of distributions to the advertiser based on the result of the number of distributions (display count). Pay-as-you-go billing according to (number of times of display) can be made to obtain income as the information distribution infrastructure provider.

  The advertisement information display device 30 is installed in the advertisement information presentation place and can perform non-contact type IC communication with an unspecified number of mobile phones. Therefore, the advertisement information display device 30 is separated from other users while displaying certain user-desired advertisement information. The advertisement information display request may be received. In this case, the advertisement information display device 30 switches and displays the advertisement information that has been newly requested for display due to the interruption.

  As described above, in this embodiment, the advertisement information displayed on the advertisement information display device 30 can be changed under the initiative of the user who operates the mobile phone 10, and the user-desired advertisement information can be browsed. In the present embodiment, the information distribution side can also expand the information distribution opportunities. In addition, since the input device that requests the advertisement information that the user wants to see is the mobile phone 10, the advertisement information display device 30 does not need to have an input device, and also transmits user registration information by IC card communication. The advertisement information display device 30 can acquire advertisement information to be displayed for free without incurring costs such as expenses.

  Furthermore, in the present embodiment, the advertisement information display device 30 is not a paper medium, which leads to resource saving. Furthermore, since the displayed advertisement information can be managed by the distribution information management server 40, it is possible to know what kind of advertisement information is displayed with how many distributions (display times). Based on the result, the price of service provision according to the number of distributions (number of display times) can be obtained for the advertiser.

  Next, regarding the operation (second operation) when information is transmitted from the advertisement information display device 30 to the mobile phone 10, refer to the block diagram of FIG. 2, the system configuration diagram of FIG. 5, and the sequence diagram of FIG. explain. The system configuration diagram of FIG. 5 is the same as the system configuration diagram of the advertisement information display system of the present invention shown in FIG. 1 and is a detailed diagram for easily explaining the second operation of the present embodiment. is there.

  In the second operation of the present embodiment, the advertisement information display device 30 holds the mobile phone 10 over the advertisement information display device 30 while the advertisement information corresponding to the display information request from the mobile phone 10 is being displayed. This is an operation for distributing / reproducing advertisement information such as a still image or a moving image displayed on the advertisement information display device 30 in a format that can be reproduced by the mobile phone 10 by performing IC communication.

  With the first operation described above, in the state where the advertisement information display device 30 displays the advertisement information corresponding to the display information request from the mobile phone 10, the storage of the displayed advertisement information in the mobile phone 10 is carried portablely. If the user of the telephone 10 desires, the cellular phone 10 is brought close to the IC card reader / writer 31 of the advertisement information display device 30, and the IC card 11 is changed to the IC card reader / writer 31 based on a known principle. The non-contact type IC communication schematically shown in FIG. 6 makes a distribution request for the advertisement information being displayed (step S11 in FIG. 6).

  When the advertisement information display device 30 receives the distribution request for the advertisement information being displayed transmitted from the mobile phone 10, the advertisement information display apparatus 30 displays the advertisement information being displayed as indicated by 56 in FIG. 5 in the IC card reader / writer 31. Is distributed (transmitted) to the IC card 11 of the mobile phone 10 by non-contact IC communication (step S12 in FIG. 6). The mobile phone 10 receives and stores the advertisement information being displayed distributed from the advertisement information display device 30 by non-contact type IC communication with the IC card 11 (step S13 in FIG. 6).

  The advertisement information received and stored by the IC card 11 can be reproduced by the mobile phone 10. Therefore, if the user of the mobile phone 10 has the mobile phone 10, the distributed advertisement information can be displayed on the screen of the display unit 20 in FIG.

  Further, the cellular phone 10 is connected to the Internet via the communication unit 12 by the control unit 13 by the operation of the input unit 21 of FIG. More detailed information can be acquired (step S16 in FIG. 6). Thereby, the user of the mobile phone 10 can always display more detailed information on the advertising information of the genre of interest on the screen of the display unit 20 (the display content of the advertising information of the same genre is adaptively changed). can do.).

  On the other hand, the advertisement information display device 30 transmits the searched advertisement information displayed on the screen 32 to the distribution information management server 40 by wireless communication 57 as schematically shown in FIG. 5 (step S14 in FIG. 6). . Thereby, the distribution information management server 40 receives the advertisement information displayed on the screen 32 by the advertisement information display device 30, accumulates it in the internal storage medium, and further analyzes the advertisement information accumulated in the storage medium ( Step S15 in FIG. 6).

  Based on the analysis result, the distribution information management server 40 determines the number of distributions of the advertisement information displayed on the screen 32 to the information request source by the advertisement information display device 30 for each advertiser (company or individual) of the advertisement information. to manage. As a result, the service provider that provides the advertisement display service of the present embodiment, which is the owner of the distribution information management server 40, determines the usage amount according to the number of distributions to the advertiser based on the result of the number of distributions. You can earn money as an information distribution infrastructure provider by charging. Thus, in this embodiment, the distribution information management server 40 can manage the number of distributions (number of response replies) to the mobile phone 10 that is the information request source of the advertisement information being displayed. Since it is known how many pieces of information have been distributed to the information requesting source, it is possible to obtain the price of service provision corresponding to the number of distributions to the advertiser based on the result of the number of distributions.

  Note that the present invention is not limited to the above-described embodiment. For example, transmission / reception of advertisement information between the mobile phone 10 and the advertisement information display device 30 is not limited to non-contact type IC communication, but Bluetooth (Bluetooth A non-contact communication such as a known short-range wireless communication such as a registered trademark). In this specification, non-contact communication refers to non-contact type IC communication and short-range wireless communication, and does not include normal wireless communication.

  The present invention also includes an advertisement display program that causes the advertisement information display device 30 to execute the steps S2 to S4, S12, and S14 shown in the sequence diagrams of FIGS.

DESCRIPTION OF SYMBOLS 10 Mobile phone 11 IC card 12 Communication part 13 Control part 20 Display part 21 Input part 22 Storage part 30 Advertisement information display apparatus 31 IC card reader / writer 32 Screen 40 Distribution information management server

Claims (22)

A portable communication terminal comprising: a first transmission / reception unit for contactless communication; and an advertisement information display request unit for transmitting a request for displaying desired advertisement information using the first transmission / reception unit;
A second transmission / reception means for receiving the advertisement information transmitted from the mobile communication terminal, and a storage means for storing search advertisement information; Search information display means for searching and displaying the advertisement information corresponding to the display request for the advertisement information received by the second transmission / reception means from the search advertisement information stored in the storage means. An advertisement display system comprising: a display device. A portable communication terminal comprising: a first transmission / reception unit for contactless communication; and an advertisement information display request unit for transmitting a request for displaying desired advertisement information using the first transmission / reception unit;
A second transmission / reception means for receiving the advertisement information transmitted from the mobile communication terminal, and a storage means for storing search advertisement information; Search display means for searching and displaying advertisement information in response to a request for display of the advertisement information received by the second transmission / reception means from the search advertisement information stored in the storage means, and wireless A display device comprising communication means;
An advertisement display system comprising: a distribution information management server that distributes the search advertisement information to the display device by wireless communication, receives the search advertisement information by the wireless communication unit of the display device, and stores the received information in the storage unit. The display device further includes advertisement information transmitting means for transmitting the displayed advertisement information to the distribution information management server using the wireless communication means,
The distribution information management server further includes advertisement information analysis means for receiving the displayed advertisement information transmitted from the display device, and accumulating and analyzing the received advertisement information displayed. The advertising display system described. The mobile communication terminal is
Advertisement information requesting means for requesting delivery of advertisement information being displayed on the display device using the first transmitting / receiving means;
An advertisement information storage means for storing the advertisement information being displayed from the display device received by the first transmission / reception means;
The display device
When the second transmission / reception means receives the distribution request for the advertisement information being displayed transmitted from the mobile communication terminal, the second transmission / reception means uses the second transmission / reception means to transmit the advertisement information being displayed. The advertisement display system according to claim 1, further comprising a display advertisement information transmitting means for transmitting to the mobile communication terminal. The display device further includes a displayed advertisement information transmitting unit that transmits the displayed advertisement information to the distribution information management server using the wireless communication unit,
The distribution information management server further includes a displayed advertisement information analyzing unit that receives the displayed advertisement information transmitted from the display device and accumulates and analyzes the received displayed advertisement information. Item 5. The advertisement display system according to Item 4.   6. The advertisement display according to claim 4, wherein the portable communication terminal further includes a communication unit that acquires information related to the displayed advertisement information stored in the advertisement information storage unit through a communication network. system.   The advertisement display system according to any one of claims 1 to 6, wherein the first transmission / reception means is an IC card, and the second transmission / reception means is an IC card reader / writer. A first step of transmitting a display request for desired advertisement information from a mobile communication terminal by non-contact communication;
A second step in which a display device installed at the advertisement information presentation location receives the advertisement information display request by non-contact communication;
And a third step of retrieving and displaying advertisement information corresponding to the advertisement information received by the display device from a storage means. A first step of transmitting a display request for desired advertisement information from a mobile communication terminal by non-contact communication;
A second step in which a display device installed at the advertisement information presentation location receives the advertisement information display request by non-contact communication;
A third step of searching for and displaying the advertisement information corresponding to the display request for the advertisement information received by the display device from the search storage information stored in the storage means;
A fourth step of delivering the search advertisement information to the display device by wireless communication, receiving the search advertisement information by the wireless communication means of the display device, and storing it in the storage means. Method. A fifth step in which the display device wirelessly transmits the displayed advertisement information;
A sixth step of receiving the displayed advertisement information transmitted wirelessly;
The advertisement display method according to claim 9, further comprising: a seventh step of storing and analyzing the received advertisement information displayed. An advertisement information distribution request step for requesting distribution of advertisement information being displayed on the display device by non-contact communication from the mobile communication terminal;
The displayed advertisement information transmitting step in which the display device that has received the distribution request for the displayed advertisement information by the non-contact communication transmits the currently displayed advertisement information as a response to the mobile communication terminal by the non-contact communication. When,
A receiving step in which the mobile communication terminal receives the currently displayed advertisement information by the contactless communication;
The advertisement display method according to claim 8, further comprising a storage step of storing the advertisement information currently displayed received in the reception step in a storage unit of the mobile communication terminal. A displayed advertisement information transmitting step for wirelessly transmitting the displayed advertisement information;
A receiving advertisement information receiving step for receiving the displaying advertisement information by wireless communication;
The advertisement display method according to claim 11, further comprising: a displayed advertisement information analysis step of storing and analyzing the received displayed advertisement information.   The advertisement according to claim 11 or 12, further comprising: an information acquisition step in which the portable communication terminal acquires information related to the displayed advertisement information stored in the advertisement information storage means through a communication network. Display method.   14. The contactless communication is performed between an IC card built in a mobile communication terminal and an IC card reader / writer provided in the display device. The advertisement display method according to one item. Non-contact communication transmitting and receiving means;
A mobile communication terminal comprising: advertisement information display request means for transmitting a request for display of desired advertisement information to the display device installed at the advertisement information presentation place using the transmission / reception means. Advertising information requesting means for requesting distribution of advertising information being displayed on the display device using the transmitting / receiving means;
The mobile communication terminal according to claim 15, further comprising: advertisement information storage means for storing the advertisement information being displayed from the display device received by the transmission / reception means.   The mobile communication terminal according to claim 16, further comprising communication means for acquiring information related to the advertisement information being displayed stored in the advertisement information storage means through a communication network. In the computer of the display device installed in the advertisement information presentation place,
A first step of receiving a display request for desired advertisement information transmitted from the mobile communication terminal by means of non-contact communication transmitting and receiving means;
An advertisement display program, comprising: a second step of retrieving and displaying advertisement information corresponding to the received advertisement information display request from storage means. In the computer of the display device installed in the advertisement information presentation place,
A first step of receiving a display request for desired advertisement information transmitted from the mobile communication terminal by means of non-contact communication transmitting and receiving means;
A second step of searching and displaying the advertisement information corresponding to the received advertisement information display request from the search advertisement information stored in the storage means;
A third step of causing the wireless communication means to receive the search advertisement information distributed from the distribution information management server by wireless communication;
And a fourth step of storing the search advertisement information received in the third step in the storage means.   Causing the computer to further execute a fifth step of causing the distribution information management server to wirelessly transmit the advertisement information displayed in the second step to the distribution information management server using the wireless communication unit. The advertisement display program according to claim 19, wherein:   When the transmission / reception unit for non-contact communication receives the distribution request for the advertisement information being displayed transmitted from the mobile communication terminal to the computer, the advertisement information currently being displayed is transmitted to the request source using the transmission / reception unit. 21. The advertisement display program according to claim 19, further comprising executing a sixth step of transmitting to the mobile communication terminal.   Wireless transmission of the currently displayed advertisement information transmitted to the mobile communication terminal in the sixth step to the distribution information management server using the wireless communication means to the distribution information management server. 23. The advertisement display program according to claim 21, further comprising executing a seventh step.

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