JP2014132475A - マーケティングメッセージの有効性を予測するシステム及び方法 - Google Patents
マーケティングメッセージの有効性を予測するシステム及び方法 Download PDFInfo
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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Abstract
【解決手段】販売促進物品に対するマーケティングメッセージを入力するための手段と、前記販売促進物品に対するマーケティングメッセージを診断するための質問を予め格納した格納手段から抽出する手段と、インフルエンサーのコンピュータに前記抽出した質問または質問へのリンクを送信する手段と、前記質問に対する前記インフルエンサーの回答を収集する手段と、前記収集した回答に基づいてマーケティングメッセージの診断評点を算出する手段とを備えたことを特徴とするマーケティングメッセージの有効性を予測するシステム。
【選択図】図2
Description
Claims (1)
- マーケティングメッセージを絞り込むためのシステムであって
販売促進物品に関連する生産量又は資金の目標を入力するための手段と、
主指標の機能として生産量又は資金を決定するための手段であって、該主指標は、購入意思、メッセージアドボカシー、メッセージ増幅、及びこれらの組み合わせからなるグループから選択される、手段と、
販売促進物品に関する最初のマーケティングメッセージを入力するための手段と、
マーケティングメッセージ調査を顧客に提供するための手段と、
調査回答を顧客から受け取るための手段と、
前記調査回答に関連する主指標を定量化するための手段であって、該主指標は、購入意思、メッセージアドボカシー、メッセージ増幅、及びこれらの組み合わせからなるグループから選択される、手段と、
マーケティングメッセージを変化させるために診断調査結果を使用することを含む、マーケティングメッセージを絞り込むための手段とを備えたことを特徴とするシステム。
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US11/508,031 US20080046317A1 (en) | 2006-08-21 | 2006-08-21 | Systems and methods for predicting the efficacy of a marketing message |
US11/508,031 | 2006-08-21 |
Related Parent Applications (1)
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JP2011240613A Division JP2012048735A (ja) | 2006-08-21 | 2011-11-01 | マーケティングメッセージの有効性を予測するシステム及び方法 |
Publications (2)
Publication Number | Publication Date |
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JP2014132475A true JP2014132475A (ja) | 2014-07-17 |
JP5866388B2 JP5866388B2 (ja) | 2016-02-17 |
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Application Number | Title | Priority Date | Filing Date |
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JP2009525157A Pending JP2010501924A (ja) | 2006-08-21 | 2007-08-20 | マーケティングメッセージの有効性を予測するシステム及び方法 |
JP2011240613A Pending JP2012048735A (ja) | 2006-08-21 | 2011-11-01 | マーケティングメッセージの有効性を予測するシステム及び方法 |
JP2014023824A Expired - Fee Related JP5866388B2 (ja) | 2006-08-21 | 2014-02-10 | マーケティングメッセージの有効性を予測するシステム及び方法 |
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Application Number | Title | Priority Date | Filing Date |
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JP2009525157A Pending JP2010501924A (ja) | 2006-08-21 | 2007-08-20 | マーケティングメッセージの有効性を予測するシステム及び方法 |
JP2011240613A Pending JP2012048735A (ja) | 2006-08-21 | 2011-11-01 | マーケティングメッセージの有効性を予測するシステム及び方法 |
Country Status (4)
Country | Link |
---|---|
US (1) | US20080046317A1 (ja) |
JP (3) | JP2010501924A (ja) |
CA (1) | CA2598190A1 (ja) |
WO (1) | WO2008023327A1 (ja) |
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JP7479712B2 (ja) | 2018-11-19 | 2024-05-09 | ベリフィックス,インコーポレイテッド | モチベーションを検出する方法及びシステム |
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Also Published As
Publication number | Publication date |
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JP5866388B2 (ja) | 2016-02-17 |
US20080046317A1 (en) | 2008-02-21 |
JP2010501924A (ja) | 2010-01-21 |
CA2598190A1 (en) | 2008-02-21 |
JP2012048735A (ja) | 2012-03-08 |
WO2008023327A1 (en) | 2008-02-28 |
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