JP2011513817A5 - - Google Patents
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- JP2011513817A5 JP2011513817A5 JP2010547815A JP2010547815A JP2011513817A5 JP 2011513817 A5 JP2011513817 A5 JP 2011513817A5 JP 2010547815 A JP2010547815 A JP 2010547815A JP 2010547815 A JP2010547815 A JP 2010547815A JP 2011513817 A5 JP2011513817 A5 JP 2011513817A5
- Authority
- JP
- Japan
- Prior art keywords
- marketing
- value
- resources
- offline
- resource
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Applications Claiming Priority (11)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US3055008P | 2008-02-21 | 2008-02-21 | |
| US61/030,550 | 2008-02-21 | ||
| US8425508P | 2008-07-28 | 2008-07-28 | |
| US8425208P | 2008-07-28 | 2008-07-28 | |
| US61/084,255 | 2008-07-28 | ||
| US61/084,252 | 2008-07-28 | ||
| US8581908P | 2008-08-01 | 2008-08-01 | |
| US61/085,820 | 2008-08-01 | ||
| US61/085,819 | 2008-08-01 | ||
| US8582008P | 2008-08-07 | 2008-08-07 | |
| PCT/US2009/034768 WO2009105705A1 (en) | 2008-02-21 | 2009-02-20 | Automatically prescribing total budget for marketing and sales resources and allocation across spending categories |
Publications (3)
| Publication Number | Publication Date |
|---|---|
| JP2011513817A JP2011513817A (ja) | 2011-04-28 |
| JP2011513817A5 true JP2011513817A5 (enExample) | 2012-04-19 |
| JP5530368B2 JP5530368B2 (ja) | 2014-06-25 |
Family
ID=40985943
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP2010547815A Expired - Fee Related JP5530368B2 (ja) | 2008-02-21 | 2009-02-20 | マーケティングの総予算及び販売資源の自動指定、及び支出カテゴリにわたる配分 |
Country Status (10)
| Country | Link |
|---|---|
| US (2) | US20090216597A1 (enExample) |
| EP (1) | EP2247988A4 (enExample) |
| JP (1) | JP5530368B2 (enExample) |
| KR (1) | KR20100126431A (enExample) |
| CN (1) | CN102016734A (enExample) |
| AU (1) | AU2009217349B2 (enExample) |
| BR (1) | BRPI0907592A2 (enExample) |
| CA (1) | CA2716166A1 (enExample) |
| MX (1) | MX2010009208A (enExample) |
| WO (1) | WO2009105705A1 (enExample) |
Families Citing this family (29)
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| MX2009010052A (es) * | 2007-03-19 | 2010-02-17 | Marketshare Partners Llc | Prescripcion automatica de presupuesto total para comercializacion y ventas de recursos y distribucion a traves de categorias de gasto. |
| MX2010005912A (es) * | 2007-11-29 | 2010-08-10 | Marketshare Partners Llc | Presupuesto total de prescripcion automatica para recursos de venta y comerciales y distribucion a traves de categorias de gasto. |
| US20130035975A1 (en) * | 2011-08-05 | 2013-02-07 | David Cavander | Cross-media attribution model for allocation of marketing resources |
| MX2011001757A (es) * | 2008-08-15 | 2011-04-28 | Marketshare Partners Llc | Soporte para decision automatizada para fijar el precio de boletos de entretenimiento. |
| US8180693B2 (en) * | 2008-10-31 | 2012-05-15 | Hewlett-Packard Development Company, L.P. | Prediction of financial performance for a given portfolio of marketing investments |
| US8180694B2 (en) * | 2008-10-31 | 2012-05-15 | Hewlett-Packard Development Company, L.P. | System and method for incorporating qualitative inputs into econometric models |
| US8027897B2 (en) * | 2008-10-31 | 2011-09-27 | Hewlett-Packard Development Company, L.P. | System and method for optimizing financial performance generated by marketing investments under budget constraints |
| JP5677967B2 (ja) | 2008-10-31 | 2015-02-25 | マーケットシェア パートナーズ リミテッド ライアビリティ カンパニー | 仕様、推定、原因となるドライバの発見及びマーケット反応弾性又はリフト係数の自動化 |
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| US8825539B2 (en) * | 2011-08-26 | 2014-09-02 | Morgan Stanley & Co. Llc | Computer-based systems and methods for computing market-adjusted elasticities for accounts |
| US9208462B2 (en) * | 2011-12-21 | 2015-12-08 | Mu Sigma Business Solutions Pvt. Ltd. | System and method for generating a marketing-mix solution |
| US20140019178A1 (en) * | 2012-07-12 | 2014-01-16 | Natalie Kortum | Brand Health Measurement - Investment Optimization Model |
| US20140278622A1 (en) * | 2013-03-15 | 2014-09-18 | Marketshare Partners Llc | Iterative process for large scale marketing spend optimization |
| US9785976B2 (en) * | 2013-12-11 | 2017-10-10 | Facebook, Inc. | Simplified creation of advertisements for objects maintained by a social networking system |
| US20150186924A1 (en) | 2013-12-31 | 2015-07-02 | Anto Chittilappilly | Media spend optimization using a cross-channel predictive model |
| CN104794944B (zh) * | 2015-05-11 | 2017-04-05 | 临沂大学 | 一种网店销售实训系统及方法 |
| US10679260B2 (en) * | 2016-04-19 | 2020-06-09 | Visual Iq, Inc. | Cross-device message touchpoint attribution |
| US10068188B2 (en) | 2016-06-29 | 2018-09-04 | Visual Iq, Inc. | Machine learning techniques that identify attribution of small signal stimulus in noisy response channels |
| US11195128B2 (en) | 2016-08-02 | 2021-12-07 | Baidu Usa Llc | Systems and methods for estimating healthcare resource demand |
| CN106779796A (zh) * | 2016-11-09 | 2017-05-31 | 无锡雅座在线科技发展有限公司 | 信息推送的方法及装置 |
| CA3103611A1 (en) * | 2018-06-12 | 2019-12-19 | The Vanguard Group, Inc. | Device, method, and computer readable medium for large scale electronic processing |
| CN109472454B (zh) * | 2018-10-12 | 2023-11-24 | 中国平安人寿保险股份有限公司 | 活动评估方法、装置、电子设备及存储介质 |
| CN111353797B (zh) * | 2018-12-20 | 2023-12-26 | 北京嘀嘀无限科技发展有限公司 | 资源分配方法、装置以及电子设备 |
| US20220044277A1 (en) * | 2020-05-22 | 2022-02-10 | Business Powered.com, LLC | Computerized hub for interaction of service purchasers and service providers for real-time generation and adjustment of services |
| US11107112B1 (en) * | 2020-08-25 | 2021-08-31 | Bank Of America Corporation | System for correlation based on resource usage |
| US20230115412A1 (en) * | 2021-10-12 | 2023-04-13 | The Boston Consulting Group, Inc. | Marketing budget allocation in a data analytics system |
| CN114862463B (zh) * | 2022-05-05 | 2025-07-15 | 北京明略昭辉科技有限公司 | 一种营销信息的投资分配方法和装置 |
| WO2024105994A1 (ja) * | 2022-11-14 | 2024-05-23 | Necソリューションイノベータ株式会社 | マーケティング最適化装置、システム、方法およびプログラム |
| CN119064989B (zh) * | 2024-11-05 | 2025-01-24 | 四川省地震应急服务中心 | 一种多源地震数据集成共享的方法 |
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| US6925442B1 (en) * | 1999-01-29 | 2005-08-02 | Elijahu Shapira | Method and apparatus for evaluating vistors to a web server |
| US6567786B1 (en) * | 1999-09-16 | 2003-05-20 | International Business Machines Corporation | System and method for increasing the effectiveness of customer contact strategies |
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| US8560364B2 (en) * | 2003-02-14 | 2013-10-15 | Hewlett-Packard Development Company, L.P. | Identifying workforce deployment issues |
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| US8903801B2 (en) * | 2007-09-14 | 2014-12-02 | Oracle International Corporation | Fully automated SQL tuning |
| MX2010005912A (es) * | 2007-11-29 | 2010-08-10 | Marketshare Partners Llc | Presupuesto total de prescripcion automatica para recursos de venta y comerciales y distribucion a traves de categorias de gasto. |
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| US20100036700A1 (en) * | 2008-08-06 | 2010-02-11 | Marketshare Partners Llc | Automatically prescribing total budget for marketing and sales resources and allocation across spending categories |
| WO2010017502A1 (en) * | 2008-08-08 | 2010-02-11 | Marketshare Partners Llc | Automatically prescribing total budget for marketing and sales resources and allocation across spending categories |
| WO2010019897A1 (en) * | 2008-08-15 | 2010-02-18 | Marketshare Partners Llc | Automatically prescribing total budget for marketing and sales resources and allocation across spending categories |
| MX2011001757A (es) * | 2008-08-15 | 2011-04-28 | Marketshare Partners Llc | Soporte para decision automatizada para fijar el precio de boletos de entretenimiento. |
| JP5677967B2 (ja) * | 2008-10-31 | 2015-02-25 | マーケットシェア パートナーズ リミテッド ライアビリティ カンパニー | 仕様、推定、原因となるドライバの発見及びマーケット反応弾性又はリフト係数の自動化 |
| US8458167B2 (en) * | 2009-04-01 | 2013-06-04 | International Business Machines Corporation | Client-based index advisor |
-
2009
- 2009-02-20 US US12/390,341 patent/US20090216597A1/en not_active Abandoned
- 2009-02-20 BR BRPI0907592-5A patent/BRPI0907592A2/pt not_active Application Discontinuation
- 2009-02-20 CA CA2716166A patent/CA2716166A1/en not_active Abandoned
- 2009-02-20 EP EP09713006A patent/EP2247988A4/en not_active Withdrawn
- 2009-02-20 WO PCT/US2009/034768 patent/WO2009105705A1/en not_active Ceased
- 2009-02-20 AU AU2009217349A patent/AU2009217349B2/en not_active Ceased
- 2009-02-20 MX MX2010009208A patent/MX2010009208A/es not_active Application Discontinuation
- 2009-02-20 KR KR1020107021187A patent/KR20100126431A/ko not_active Withdrawn
- 2009-02-20 JP JP2010547815A patent/JP5530368B2/ja not_active Expired - Fee Related
- 2009-02-20 CN CN2009801140336A patent/CN102016734A/zh active Pending
-
2015
- 2015-03-16 US US14/659,440 patent/US20150294351A1/en not_active Abandoned
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