AU2009217349B2 - Automatically prescribing total budget for marketing and sales resources and allocation across spending categories - Google Patents

Automatically prescribing total budget for marketing and sales resources and allocation across spending categories Download PDF

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Publication number
AU2009217349B2
AU2009217349B2 AU2009217349A AU2009217349A AU2009217349B2 AU 2009217349 B2 AU2009217349 B2 AU 2009217349B2 AU 2009217349 A AU2009217349 A AU 2009217349A AU 2009217349 A AU2009217349 A AU 2009217349A AU 2009217349 B2 AU2009217349 B2 AU 2009217349B2
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AU
Australia
Prior art keywords
offering
marketing
media
resources
allocation
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Ceased
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AU2009217349A
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AU2009217349A1 (en
Inventor
David Cavander
Dominique Hanssens
Wes Nichols
Jon Vein
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Marketshare Partners LLC
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Marketshare Partners LLC
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Ceased legal-status Critical Current
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0249—Advertisements based upon budgets or funds
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0631—Resource planning, allocation, distributing or scheduling for enterprises or organisations
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Economics (AREA)
  • Human Resources & Organizations (AREA)
  • Development Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Game Theory and Decision Science (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Educational Administration (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
AU2009217349A 2008-02-21 2009-02-20 Automatically prescribing total budget for marketing and sales resources and allocation across spending categories Ceased AU2009217349B2 (en)

Applications Claiming Priority (11)

Application Number Priority Date Filing Date Title
US3055008P 2008-02-21 2008-02-21
US61/030,550 2008-02-21
US8425508P 2008-07-28 2008-07-28
US8425208P 2008-07-28 2008-07-28
US61/084,255 2008-07-28
US61/084,252 2008-07-28
US8581908P 2008-08-01 2008-08-01
US61/085,820 2008-08-01
US61/085,819 2008-08-01
US8582008P 2008-08-07 2008-08-07
PCT/US2009/034768 WO2009105705A1 (en) 2008-02-21 2009-02-20 Automatically prescribing total budget for marketing and sales resources and allocation across spending categories

Publications (2)

Publication Number Publication Date
AU2009217349A1 AU2009217349A1 (en) 2009-08-27
AU2009217349B2 true AU2009217349B2 (en) 2014-10-02

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Family Applications (1)

Application Number Title Priority Date Filing Date
AU2009217349A Ceased AU2009217349B2 (en) 2008-02-21 2009-02-20 Automatically prescribing total budget for marketing and sales resources and allocation across spending categories

Country Status (10)

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US (2) US20090216597A1 (enExample)
EP (1) EP2247988A4 (enExample)
JP (1) JP5530368B2 (enExample)
KR (1) KR20100126431A (enExample)
CN (1) CN102016734A (enExample)
AU (1) AU2009217349B2 (enExample)
BR (1) BRPI0907592A2 (enExample)
CA (1) CA2716166A1 (enExample)
MX (1) MX2010009208A (enExample)
WO (1) WO2009105705A1 (enExample)

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CN114862463B (zh) * 2022-05-05 2025-07-15 北京明略昭辉科技有限公司 一种营销信息的投资分配方法和装置
WO2024105994A1 (ja) * 2022-11-14 2024-05-23 Ｎｅｃソリューションイノベータ株式会社 マーケティング最適化装置、システム、方法およびプログラム
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Also Published As

Publication number Publication date
JP5530368B2 (ja) 2014-06-25
US20150294351A1 (en) 2015-10-15
EP2247988A4 (en) 2011-05-25
JP2011513817A (ja) 2011-04-28
KR20100126431A (ko) 2010-12-01
BRPI0907592A2 (pt) 2015-07-21
MX2010009208A (es) 2010-11-12
CN102016734A (zh) 2011-04-13
CA2716166A1 (en) 2009-08-27
WO2009105705A1 (en) 2009-08-27
EP2247988A1 (en) 2010-11-10
AU2009217349A1 (en) 2009-08-27
US20090216597A1 (en) 2009-08-27

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MK14 Patent ceased section 143(a) (annual fees not paid) or expired