BRPI0907592A2 - Prescrição automática de orçamento total para recursos de marketing e vendas e alocação através de categorias de gasto - Google Patents

Prescrição automática de orçamento total para recursos de marketing e vendas e alocação através de categorias de gasto

Info

Publication number
BRPI0907592A2
BRPI0907592A2 BRPI0907592-5A BRPI0907592A BRPI0907592A2 BR PI0907592 A2 BRPI0907592 A2 BR PI0907592A2 BR PI0907592 A BRPI0907592 A BR PI0907592A BR PI0907592 A2 BRPI0907592 A2 BR PI0907592A2
Authority
BR
Brazil
Prior art keywords
marketing
prescription
allocation
automatic full
sales resources
Prior art date
Application number
BRPI0907592-5A
Other languages
English (en)
Portuguese (pt)
Inventor
David Cavander
Wes Nichols
Jon Vein
Dominique Hanssens
Original Assignee
Marketshare Partners Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Marketshare Partners Llc filed Critical Marketshare Partners Llc
Publication of BRPI0907592A2 publication Critical patent/BRPI0907592A2/pt

Links

Classifications

    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0249Advertisements based upon budgets or funds
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/06Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063Operations research, analysis or management
    • G06Q10/0631Resource planning, allocation, distributing or scheduling for enterprises or organisations
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Economics (AREA)
  • Human Resources & Organizations (AREA)
  • Development Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Game Theory and Decision Science (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Educational Administration (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
BRPI0907592-5A 2008-02-21 2009-02-20 Prescrição automática de orçamento total para recursos de marketing e vendas e alocação através de categorias de gasto BRPI0907592A2 (pt)

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
US3055008P 2008-02-21 2008-02-21
US8425508P 2008-07-28 2008-07-28
US8425208P 2008-07-28 2008-07-28
US8581908P 2008-08-01 2008-08-01
US8582008P 2008-08-07 2008-08-07
PCT/US2009/034768 WO2009105705A1 (en) 2008-02-21 2009-02-20 Automatically prescribing total budget for marketing and sales resources and allocation across spending categories

Publications (1)

Publication Number Publication Date
BRPI0907592A2 true BRPI0907592A2 (pt) 2015-07-21

Family

ID=40985943

Family Applications (1)

Application Number Title Priority Date Filing Date
BRPI0907592-5A BRPI0907592A2 (pt) 2008-02-21 2009-02-20 Prescrição automática de orçamento total para recursos de marketing e vendas e alocação através de categorias de gasto

Country Status (10)

Country Link
US (2) US20090216597A1 (enExample)
EP (1) EP2247988A4 (enExample)
JP (1) JP5530368B2 (enExample)
KR (1) KR20100126431A (enExample)
CN (1) CN102016734A (enExample)
AU (1) AU2009217349B2 (enExample)
BR (1) BRPI0907592A2 (enExample)
CA (1) CA2716166A1 (enExample)
MX (1) MX2010009208A (enExample)
WO (1) WO2009105705A1 (enExample)

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Also Published As

Publication number Publication date
US20090216597A1 (en) 2009-08-27
US20150294351A1 (en) 2015-10-15
CA2716166A1 (en) 2009-08-27
JP2011513817A (ja) 2011-04-28
EP2247988A1 (en) 2010-11-10
KR20100126431A (ko) 2010-12-01
AU2009217349A1 (en) 2009-08-27
WO2009105705A1 (en) 2009-08-27
EP2247988A4 (en) 2011-05-25
CN102016734A (zh) 2011-04-13
JP5530368B2 (ja) 2014-06-25
AU2009217349B2 (en) 2014-10-02
MX2010009208A (es) 2010-11-12

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Legal Events

Date Code Title Description
B06F Objections, documents and/or translations needed after an examination request according [chapter 6.6 patent gazette]
B06T Formal requirements before examination [chapter 6.20 patent gazette]
B11E Dismissal acc. art. 34 of ipl - requirements for examination incomplete
B11T Dismissal of application maintained [chapter 11.20 patent gazette]